Strong Automotive Merchandising

Knowing that the sales journey has changed at the dealership level, we must also consider how the buyer's journey has changed in 2022.

Even with limited inventory, dealer profitability has remained high. Many dealerships experienced record sales years in 2021. But will that continue for 2022?

Year-over-year, YouTube watch time has increased 70% among automotive shoppers – and it's showing no signs of slowing down. For dealers, this creates the perfect opportunity to amplify an existing media campaign or begin a brand new one.

Here's how to keep your dealership's sales momentum going in 2022.

Homeowners Carry an Average $153K in Tappable Equity. Here's how to reach automotive customers in an equity position.

Did you make it to the 2021 STRONG Virtual Marketing Summit? If not, you can catch the recap and a link to the full video here.

The STRONG Virtual Marketing Summit is on 9-21-21. It will cover the latest in recently-released and emerging digital advertising tactics.

Reports from May 2021 show a decline in consumer spending on big-ticket items, including automobiles. Reach buyers before the cooldown hits.

Google Local Campaigns simplifies digital advertising for automotive dealers.

Television is known for a lull in primetime viewership during the summer months. It seems that over-the-top television (OTT) platforms like Netflix, Hulu, and Amazon's Prime Video have caught on, and they're addressing the reasons behind it.

After a year of pandemic restrictions, a wave of consumer demand is on the horizon. Here's how you can get your dealership ready for it.

Increase your dealership's revenue by expanding your service customer base. Learn how to reach more customers with targeted Facebook ads.

The cost-per-conversion for service-lane ads is 30% less than that of sales ads. Are you taking advantage of this high-ROI tactic?

The average customer has 12 paid media and entertainment subscriptions. If you want to be in front of today’s buyer, you have to meet them wherever they’re watching.

The Congressional Budget Office sees GDP increasing by about 4%. Goldman Sachs predicted GDP will grow by an impressive 5.3% in 2021.

This Black Friday will be unlike anything we've seen before. Use this guide to prepare your dealership for sales success.

The search engine's decision to remove some targeting options for ads related to credit will affect how every U.S. dealership can advertise.

Along with unique challenges, 2020 has given dealers new ways to market their service lanes. Don't miss out on the profits hiding here.

Used cars have been selling so well that dealers are having trouble keeping up with demand. But that is all likely to reverse later this fall.

One thing that has become clear in 2020 is that great offers still drive the most automotive sales.

As the ice begins to thaw on the coronavirus lockdown, Americans are looking for ways to leave their homes without risking their health. Personal vehicle ownership may be the answer for many.

Here are three strategies dealers can focus on to continue attracting customers and driving sales while remaining sensitive in times of crisis.

There is potential in each generation, but the data shows that today’s ideal consumer is the baby boomer. The next step is reaching them with your offers.

SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-bound. In essence, these are statements that describe exactly what you want to achieve, how you’re going to achieve it, and how long it will take. SMART goals take the guesswork out of evaluating success and holding your team accountable.

For better or worse, the 2020 election year is upon us. While election years do require special handling, the good news is that you can come out ahead of your competitors – if you play it smart.

Listen Now: December 2019 Newsletter Dealers and marketers can use search data to predict trends in customer demand for both sales and service.

Listen Now: November 2019 Newsletter There’s a misconception about millennials. A few years back, they were called the auto market’s lost generation, thought to prefer Ubers and subways to car ownership. Now, that trend is reversing.

Listen Now: October 2019 Newsletter Parts and Service is the biggest profit center for dealerships, yet it is often the least marketed.

Listen now: September 2019 Newsletter “If you want to go fast, go alone. If you want to go far, go together.”

Listen now: August 2019 Newsletter Our team found that the quality of vehicle photos on your website can affect listing views by up to 600%.  

John Paul is featured on Birmingham's iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.

Listen now: July 2019 Newsletter Any dealer with a CRM database is sitting on a goldmine of information. Learn how to tap into this data to supercharge your marketing efforts.

Listen now: June 2019 Newsletter Paid search can give you the best bang for your buck in digital advertising – but only if it's well managed. The average PPC manager makes 25 adjustments per month to a campaign. Is that enough?

Listen now: May 2019 Newsletter If you're struggling to handle your current volume of leads, focus more on tools that emphasize quality over quantity. Dynamic display ads are one way of focusing on leads that are likely to convert.

Listen now: January 2019 Newsletter Thanks to special finance and lending programs, dealerships can offer credit to individuals who may not qualify under normal circumstances. While most dealerships offer this service, not all think to advertise it.

Listen now: February 2019 Newsletter Last year’s inventory takes up valuable space on your lot and distracts shoppers from the newest offerings. John Paul explains how to merchandise your way out.

Listen now: March 2019 Newsletter Search ads are only the first step in the sales funnel. John Paul explains how it is important to optimize each step along the way if you want to turn clickers into buyers.

Listen now: April 2019 Newsletter In this month's episode, John Paul explains why you shouldn't base your advertising strategy on one person's opinion.