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Latest episodes from Strong Automotive Merchandising

Both Sides of the U

Play Episode Listen Later Sep 2, 2022 4:22


Knowing that the sales journey has changed at the dealership level, we must also consider how the buyer's journey has changed in 2022.

How to Market With Record Inflation

Play Episode Listen Later Apr 6, 2022 4:40


Even with limited inventory, dealer profitability has remained high. Many dealerships experienced record sales years in 2021. But will that continue for 2022?

YouTube: The Missing Piece to Your Media Strategy

Play Episode Listen Later Feb 1, 2022 3:18


Year-over-year, YouTube watch time has increased 70% among automotive shoppers – and it's showing no signs of slowing down. For dealers, this creates the perfect opportunity to amplify an existing media campaign or begin a brand new one.

You Just Had Your Most Profitable Year Ever – Now What?

Play Episode Listen Later Dec 1, 2021 3:36


Here's how to keep your dealership's sales momentum going in 2022.

Skyrocketing Home Equity's Effect on Car Purchasing Power

Play Episode Listen Later Nov 3, 2021 3:32


Homeowners Carry an Average $153K in Tappable Equity. Here's how to reach automotive customers in an equity position.

Recapping the STRONG Virtual Marketing Summit

Play Episode Listen Later Oct 5, 2021 5:52


Did you make it to the 2021 STRONG Virtual Marketing Summit? If not, you can catch the recap and a link to the full video here.

9-21-21 is Coming. Are You On the List?

Play Episode Listen Later Sep 8, 2021 3:06


The STRONG Virtual Marketing Summit is on 9-21-21. It will cover the latest in recently-released and emerging digital advertising tactics.

The Spending Shift is Coming

Play Episode Listen Later Aug 4, 2021 3:41


Reports from May 2021 show a decline in consumer spending on big-ticket items, including automobiles. Reach buyers before the cooldown hits.

How to Advertise on Five Google Platforms with One Service

Play Episode Listen Later Jul 8, 2021 3:49


Google Local Campaigns simplifies digital advertising for automotive dealers.

How Does Summer Affect Streaming Viewership?

Play Episode Listen Later Jun 1, 2021 3:17


Television is known for a lull in primetime viewership during the summer months. It seems that over-the-top television (OTT) platforms like Netflix, Hulu, and Amazon's Prime Video have caught on, and they're addressing the reasons behind it.

Revenge Spending is Coming

Play Episode Listen Later May 4, 2021 4:34


After a year of pandemic restrictions, a wave of consumer demand is on the horizon. Here's how you can get your dealership ready for it.

How to Use Facebook to Grow Your Service Lane

Play Episode Listen Later Apr 5, 2021 3:47


Increase your dealership's revenue by expanding your service customer base. Learn how to reach more customers with targeted Facebook ads.

Paid Search for the Service Lane

Play Episode Listen Later Feb 2, 2021 3:57


The cost-per-conversion for service-lane ads is 30% less than that of sales ads. Are you taking advantage of this high-ROI tactic?

How to Dominate Screens in 2021

Play Episode Listen Later Jan 11, 2021 3:04


The average customer has 12 paid media and entertainment subscriptions. If you want to be in front of today’s buyer, you have to meet them wherever they’re watching.

The Economy’s Bounceback is Coming

Play Episode Listen Later Dec 1, 2020 3:13


The Congressional Budget Office sees GDP increasing by about 4%. Goldman Sachs predicted GDP will grow by an impressive 5.3% in 2021.

Navigating Black Friday in 2020

Play Episode Listen Later Nov 3, 2020 4:11


This Black Friday will be unlike anything we've seen before. Use this guide to prepare your dealership for sales success.

Google is Removing ZIP Code Targeting –What Now?

Play Episode Listen Later Sep 30, 2020 3:57


The search engine's decision to remove some targeting options for ads related to credit will affect how every U.S. dealership can advertise.

Service Departments: Coming Out Stronger in 2020

Play Episode Listen Later Sep 8, 2020 4:02


Along with unique challenges, 2020 has given dealers new ways to market their service lanes. Don't miss out on the profits hiding here.

Used Car Caution

Play Episode Listen Later Aug 12, 2020 3:59


Used cars have been selling so well that dealers are having trouble keeping up with demand. But that is all likely to reverse later this fall.

Great Offers Have Now Changed Everything

Play Episode Listen Later Jul 6, 2020 3:26


One thing that has become clear in 2020 is that great offers still drive the most automotive sales.

Cars Are the New Safe Place

Play Episode Listen Later Jun 2, 2020 3:54


As the ice begins to thaw on the coronavirus lockdown, Americans are looking for ways to leave their homes without risking their health. Personal vehicle ownership may be the answer for many.

3 Ways to Properly Merchandise in Times of Crisis

Play Episode Listen Later Apr 1, 2020 4:31


Here are three strategies dealers can focus on to continue attracting customers and driving sales while remaining sensitive in times of crisis.

The Boomer Consumer

Play Episode Listen Later Mar 5, 2020 4:47


There is potential in each generation, but the data shows that today’s ideal consumer is the baby boomer. The next step is reaching them with your offers.

Setting SMART Goals for 2020

Play Episode Listen Later Jan 28, 2020 4:31


SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-bound. In essence, these are statements that describe exactly what you want to achieve, how you’re going to achieve it, and how long it will take. SMART goals take the guesswork out of evaluating success and holding your team accountable.

How to Not Lose Sales in an Election Year

Play Episode Listen Later Jan 2, 2020 3:45


For better or worse, the 2020 election year is upon us. While election years do require special handling, the good news is that you can come out ahead of your competitors – if you play it smart.

What Online Search Reveals About Shopper Behavior

Play Episode Listen Later Dec 5, 2019 3:50


Listen Now: December 2019 Newsletter Dealers and marketers can use search data to predict trends in customer demand for both sales and service.

Marketing to Millennials: Reaching Automotive’s Largest Market

Play Episode Listen Later Nov 1, 2019 4:26


Listen Now: November 2019 Newsletter There’s a misconception about millennials. A few years back, they were called the auto market’s lost generation, thought to prefer Ubers and subways to car ownership. Now, that trend is reversing.

Are You Overlooking Your Dealership’s Biggest Profit Generator?

Play Episode Listen Later Sep 26, 2019 5:03


Listen Now: October 2019 Newsletter Parts and Service is the biggest profit center for dealerships, yet it is often the least marketed.

The Power of Partnerships

Play Episode Listen Later Sep 3, 2019 3:28


Listen now: September 2019 Newsletter “If you want to go fast, go alone. If you want to go far, go together.”

Nobody Buys a Car Without a Picture

Play Episode Listen Later Aug 5, 2019 3:54


Listen now: August 2019 Newsletter Our team found that the quality of vehicle photos on your website can affect listing views by up to 600%.  

An Interview with John Paul Strong

Play Episode Listen Later Jul 12, 2019 1:31


John Paul is featured on Birmingham's iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.

The Science Behind Data Science

Play Episode Listen Later Jul 9, 2019 4:35


Listen now: July 2019 Newsletter Any dealer with a CRM database is sitting on a goldmine of information. Learn how to tap into this data to supercharge your marketing efforts.

Paid Search Management: Once Per Day Isn't Enough

Play Episode Listen Later Jun 3, 2019 4:11


Listen now: June 2019 Newsletter Paid search can give you the best bang for your buck in digital advertising – but only if it's well managed. The average PPC manager makes 25 adjustments per month to a campaign. Is that enough?

Dynamic Display Ads

Play Episode Listen Later Apr 30, 2019 3:40


Listen now: May 2019 Newsletter If you're struggling to handle your current volume of leads, focus more on tools that emphasize quality over quantity. Dynamic display ads are one way of focusing on leads that are likely to convert.

Target Subprime Credit Using Facebook and Paid Search

Play Episode Listen Later Apr 2, 2019 4:08


Listen now: January 2019 Newsletter Thanks to special finance and lending programs, dealerships can offer credit to individuals who may not qualify under normal circumstances. While most dealerships offer this service, not all think to advertise it.

Getting 2018s Off Your Lot and Into Buyers’ Hands

Play Episode Listen Later Apr 2, 2019 5:26


Listen now: February 2019 Newsletter Last year’s inventory takes up valuable space on your lot and distracts shoppers from the newest offerings. John Paul explains how to merchandise your way out.

The Ad Sells the Click, Not the Car

Play Episode Listen Later Apr 2, 2019 3:49


Listen now: March 2019 Newsletter Search ads are only the first step in the sales funnel. John Paul explains how it is important to optimize each step along the way if you want to turn clickers into buyers.

Why Focus Groups of One Person Waste Large Amounts of Money

Play Episode Listen Later Apr 1, 2019 3:25


Listen now: April 2019 Newsletter In this month's episode, John Paul explains why you shouldn't base your advertising strategy on one person's opinion.

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