Podcasts about online search

Episode: 00257 Released on March 10, 2025 Description: In this episode of Analyst Talk with Jason Elder, expert Jan Mondale discusses another Open Secret in the world of open-source intelligence (OSINT) with expert Jan Mondale. From the basics of Google and Bing searches to advanced tips for finding hidden information online, Jan breaks down the art of effective searching. We explore Boolean operators, the power of search shortcuts, and why it sometimes pays to think like a "Google dork." Whether you're an investigative support analyst or just looking to sharpen your search skills, this episode is packed with actionable advice. Tune in to learn how to uncover open secrets like a pro! [Note:  Description produced by ChatGPT.] Get to know more about Jan by listening to his episode on Analyst Talk With Jason Elder: https://www.leapodcasts.com/e/atwje-jan-mondale-inquiring-minds/ CHALLENGE: There are Easter eggs in one of the tables of the Excel chapter that Jason wrote for the IACA textbook. First-person to email us at leapodcasts@gmail.com about what the Easter eggs are will receive a $75 gift card from us. Happy hunting! *** Episode 7 Analysis - IACA Conference Preview - Rethinking Thought https://youtu.be/YC_b8GWofDk  *** Related Links: Jan's Online Search document:  https://mcdn.podbean.com/mf/web/437i47bpbj5n8wzh/OS02_Online_Search8tf85.pdf Association(s) Mentioned:  Vendor(s) Mentioned:  Contact: https://www.linkedin.com/in/janmondale/  Transcript: https://mcdn.podbean.com/mf/web/5ruixn7e7crti923/OS02_transcript.pdf  Podcast Writer:  Podcast Researcher:  Theme Song: Written and Recorded by The Rough & Tumble. Find more of their music at www.theroughandtumble.com. Logo: Designed by Kyle McMullen. Please visit www.moderntype.com for any printable business forms and planners.  Podcast Email: leapodcasts@gmail.com   Podcast Webpage: www.leapodcasts.com   Podcast Twitter: @leapodcasts

TUSK is the web browser you've always wanted, even if you didn't know it. It's the ideal replacement for Google Chrome - and even offers an AI chatbot! Find out more at: https://tuskbrowser.com/ TUSK City: Santa Barbara Address: 5383 Hollister Ave., Suite 120 Website: https://tuskbrowser.com/ Email: jeff@tuskbrowser.com

If you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing!    First, Jason dives into the impact that AI is having on online search. You'll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO.    Next, you'll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He'll give you a full tutorial of how to position yourself on these sources to maximize your chances.    Watch or listen to this episode now and then position yourself for success where sellers look for listing agents!    In this episode, Jason discusses… 0:00 – Intro 1:15 – AI's impact on Search 8:20 – Where sellers look for listing agents 15:00 – Finding the best agent directory sites  

Move over SEO. My Tooth Media offers a highly effective and affordable way for Thousand Oaks dental practices to dominate Google search rankings. Their autocomplete optimization technology is unique in the digital marketing space. Go to https://www.mytoothmedia.com/ for more information. DJG Global Investments, LLC DBA My Tooth Media City: Marina Del Rey Address: 578 Washington Blvd Website: https://www.mytoothmedia.com/

In this episode of "A Beginner's Guide to AI," we embark on an intriguing exploration of AI's transformative role in search technologies, both past and future. Join us as we delve deep into how artificial intelligence has evolved from simple keyword searches to sophisticated algorithms capable of understanding natural language, predicting user intent, and providing personalized search experiences. We discuss the groundbreaking advancements in AI, including natural language processing, machine learning, and the potential of large language models like GPT3 to revolutionize information discovery. Through a detailed case study of Google's search algorithm evolution, we uncover the challenges and triumphs of integrating AI into search, highlighting the importance of accuracy, privacy, and ethical considerations. This episode not only enlightens but also invites listeners to ponder the future of AI in search, encouraging them to explore AI-powered tools themselves. Want more AI Infos for Beginners?

In this episode we explore the transformative shift in search engine optimization (SEO) with the advent of Google's Search Generative Experience (SGE). We dive into how generative AI is revolutionizing the way we interact with search engines, moving from keyword-based queries to more conversational, semantic searches. This change is not only altering SEO strategies but also reshaping the landscape of online content discovery, particularly affecting marketers, institutions, and the broader field of higher education. The discussion highlights the need for content to be more nuanced, focusing on user intent and context, and the increasing importance of social signals in determining a website's relevance and authority. We try to unpack the implications of these advancements for website traffic, organic search visibility, and the overall user experience in the digital age.Show notesIntroduction to Google Search Generative Experience (SGE) and Its Impact [00:00:43]Discussion on the evolution of search from keyword to semantic, emphasizing the role of generative AI in this transformation.The Shift from Keyword to Semantic Search [00:05:14]Explanation of how search engines have moved beyond simple keyword matching to understanding the context and intent behind queries.Implications of SGE for SEO Strategies [00:08:13]Analysis of how SGE changes SEO, with a focus on content relevance, user intent, and the shift towards more informative, conversation-driven search results.The Role of Content in the New SEO Landscape [00:22:17]Insights into how content must evolve to meet the demands of generative AI-powered search engines, emphasizing quality and context over keyword density.Social Signals and SEO [00:29:43]Discussion on the increasing importance of social media in SEO strategies, highlighting how social signals contribute to a website's authority and relevance.Practical Takeaways for Marketers and Educators [00:33:41]Recommendations for adapting to these changes, including focusing on creating nuanced, intent-driven content and leveraging social media to enhance SEO performance.Closing Thoughts [00:33:41]Reflections on the educational and transformative aspects of the episode, with a call to action for listeners to consider how these developments in AI and search technology might affect their strategies in higher education and beyond.  - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include The EduData Podcast and Visionary Voices: The College President's Playbook.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Ardis will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and would love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

People want an online experience where they can easily find what they're looking for. Algolia provides the AI search tools to help businesses make their content or products more searchable. In fact, if Algolia was a public company, it would be the second-largest search engine in the world behind Google. Sean Mullaney is chief technology officer at Algolia and joins Gene Marks on Paychex THRIVE, a Business Podcast, to share what the company is all about and how they are integrating AI in their efforts to help businesses build better digital experiences for customers. Topics Include: 00:00 – Welcome, Sean Mullaney 00:42 – Introduction to Sean Mullaney 01:29 – What does Algolia do? 03:36 – How e-commerce benefits from Algolia's efforts 05:45 – AI and its use in enhancing searchability 10:11 – Bringing personal assistant-type experience to the web 13:50 – Leveraging technology, staying nimble can benefit small businesses 14:49 – Wrap-up DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

EPISODE 1894: In our weekly KEEN ON wrap of tech news with Keith Teare, author of the THAT WAS THE WEEK newletter, Keith explains why AI will radically disrupt traditional internet search engines like GoogleKeith Teare is a Founder and CEO at SignalRank Corporation. Previously he was Executive Chairman at Accelerated Digital Ventures Ltd - A UK-based global investment company focused on startups at all stages. He was also previously the founder at the Palo Alto incubator, Archimedes Labs. Archimedes was the original incubator for TechCrunch and since 2011 has invested, accelerated or incubated many Silicon Valley startups including Around (sold to Miro), Millicast (Sold to Dolby), InFarm, Miles, Quixey; M.dot (sold to GoDaddy); chat.center; Loop Surveys; DownTown and Sunshine. Teare has a track record as a serial entrepreneur with big ideas and has achieved significant returns for investors.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

Ticks are often brushed off as a seasonal nuisance, but our latest episode of Science by the Slice, "Tick Talk," challenges our assumptions and sheds light on the vital importance of public education. Learn from Dr. Lauri Baker and Cheng-Xian Yang as they share research on public perceptions and behaviors related to ticks and linkages between outdoor activities and tick-borne illness risks, such as meat allergies and Lyme disease. This emphasizes the need for education and preparation, especially for those engaging in activities like hunting or visiting agricultural properties. Moreover, the conversation reveals how the analysis of online searches and social media trends can provide valuable insights into public perception and behavior toward ticks for enhancing risk communication and educating the public on tick prevention. This episode highlights social science research conducted in partnership with the Southeastern Center of Excellence in Vector-Borne Diseases, a CDC-funded Center that works to prevent and control vector-borne disease threats.Resources:PIE Center tick project webpageSoutheastern Center of Excellence in Vector-Borne Diseases websiteTranscripts available here: https://piecenter.com/media/podcast/#transcriptAre you an educator? The Science by the Slice podcast aims to inform diverse audiences about important issues in agriculture, natural resources, and public health. Check out our learning guides that were created as an educational tool to facilitate discussions related to the topics presented in podcast episodes. Download the learning guides here: https://piecenter.com/media/podcast/learn/Music "Sequoia" by SalmonLikeTheFish at https://freemusicarchive.org/music/SalmonLikeTheFish/Music_for_the_Sleepy_Traveler/04_-_Sequoia/ Under CC BY license Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0 DEED), https://creativecommons.org/licenses/by-nc-sa/4.0/The views, information, or opinions expressed by guest speakers on Science by the Slice are solely those of the individuals and do not necessarily represent those of the UF/IFAS Center for Public Issues Education or the University of Florida.

You have lots of great reviews, but is that single one-star review someone left actually hurting your sales? It is indeed — and by a lot more than you might think.In this special stat holiday episode, Tod interviews Dr. Marton Varga, co-author of the paper published recently in the Journal of Marketing Research called “The Impact of Negative Reviews on Online Search and Purchase Decisions”.

TUSK Search is available on both Android and iOS App Stores, giving you the ultimate search experience without having to worry about article suppression! Find out more at: https://tuskbrowser.com/search/ TUSK City: Santa Barbara Address: 5383 Hollister Ave., Suite 120 Website https://tuskbrowser.com/ Phone +1-703-531-8875 Email jeff@tuskbrowser.com

These 16 Amazing seo hacks work! If you run a local business like I do here in Boiling Springs, SC you know that being found online is crucial to having your phone ring, customers come through the door. How do you get at the top of what people are searching… The post 581 – 16 ways to get free leads and customers from online search first appeared on terrywilson3.com.

The search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of articles. Next, you pick which ones you want to read and ta-da you've got your answer. Sounds familiar, right?   But soon, everything about this experience is going to change. In fact, if you use Bing, it already has with the integration of ChatGPT. Earlier this year, Google released what is  called the  “search generative experience,” or SGE. This is where select users who opt-in or have been invited, can interact with their experimental version of search that displays AI-generated responses (from their own ai tool called BARD) above the old school list of results.   This announcement has caused a lot of fear. Does blogging even matter anymore? Is SEO going to be obsolete? Let's talk about it.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/search-experience-is-changing Instagram: https://www.instagram.com/duoonairpodcast/ #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/ #59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/

Microsoft recently released a new version of its search engine Bing that is powered by artificial intelligence software from OpenAI, the maker of the popular chatbot ChatGPT.On Valentine's Day, after a meal with his wife, Kevin Roose, a New York Times technology columnist, had a two-hour conversation with the chatbot.The chatbot, which revealed that it identified as Sydney, told Kevin that it wanted to be human, that it loved him and that he should leave his wife.“There is something going on here that I don't think Microsoft intended to build into a search engine,” Kevin said on today's episode. “Something is not right.”Guest: Kevin Roose, a technology columnist for The New York Times and host of the Times podcast “Hard Fork.”Background reading: A conversation with Bing's chatbot left Kevin “deeply unsettled.” Read the transcript.Microsoft knew the new technology had issues like occasional accuracy problems, but users have experienced surprising and unnerving interactions.For more information on today's episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday.

Microsoft recently released a new version of Bing, its search engine that has long been kind of a punchline in the tech world.The company billed this Bing — which is powered by artificial intelligence software from OpenAI, the maker of the popular chatbot ChatGPT — as a reinvention of how billions of people search the internet.How does that claim hold up?Guest: Kevin Roose, a technology columnist for The New York Times and host of the Times podcast “Hard Fork.”Background reading: When Microsoft released the new Bing, it was billed as a landmark event and the company's “iPhone moment.”On the latest episode of “Hard Fork,” OpenAI's chief executive, Sam Altman, and Microsoft's chief technology officer, Kevin Scott, talk about an A.I.-powered Bing.For more information on today's episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday.

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Today we are talking about February missing personsIf you know someone who's missing you can:File a Missing Person's Report. Contact Local Hospitals, Jails, and Coroners. Do an Online Search. Look into Online Directories. Utilize Social Media. Check their Phone's Location. Post Photos of the Missing Person in Local Places.Look into a Missing Persons Database.Websites you can visit to help are NamUs or the FBI Kidnapping and Missing Person's page. Both links can be found on our website www.murderandlove.comWant to hear us talk about a specific true crime story? Email us at noconductradio@gmail.comJoin us, hosts Ky & Char, every Thursday for new episodes.YouTube: https://bit.ly/LoveMurderYouTubeCommercial Free Episodes & Bonus episodes: www.patreon.com/loveandmurderFan page: https://www.facebook.com/groups/landmfanpageMerch: https://murderandlove.com/our-shop/Follow us:www.facebook.com/relationshipcrimeinstagram.com/loveandmurderpodcastGo to our website www.murderandlove.comIntro music by:Shalash by Alexander NakaradaLink: https://filmmusic.io/song/4899-shalashLicense: http://creativecommons.org/licenses/by/4.0/Episode music by:Music by Andrey PsycheDark InstrumentalLink: https://freesound.org/s/494905/

Tonight we are talking about missing personsIf you know someone who's missing you can:File a Missing Person's Report. Contact Local Hospitals, Jails, and Coroners. Do an Online Search. Look into Online Directories. Utilize Social Media. Check their Phone's Location. Post Photos of the Missing Person in Local Places.Look into a Missing Persons Database.Websites you can visit to help are NamUs or the FBI Kidnapping and Missing Person's page. Both links can be found on our website www.murderandlove.comWant to hear us talk about a specific true crime story? Email us at noconductradio@gmail.comJoin us, hosts Ky & Char, every Thursday for new episodes.YouTube: https://bit.ly/LoveMurderYouTubeCommercial Free Episodes & Bonus episodes: www.patreon.com/loveandmurderFan page: https://www.facebook.com/groups/landmfanpageMerch: https://murderandlove.com/our-shop/Follow us:www.facebook.com/relationshipcrimeinstagram.com/loveandmurderpodcastGo to our website www.murderandlove.comIntro music by:Shalash by Alexander NakaradaLink: https://filmmusic.io/song/4899-shalashLicense: http://creativecommons.org/licenses/by/4.0/Episode music by:Music by Andrey PsycheDark InstrumentalLink: https://freesound.org/s/494905/

If you have any questions or if you'd like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I'm doing. It means a ton!YOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247YOU CAN REACH RUSSELL MICHELSON AT:Website: https://www.paperboxseo.comFacebook: https://www.facebook.com/paperboxseoLinkedIn: https://www.linkedin.com/company/paper-box-seo

Heat injuries and Rhabdomyolysis are no joke... Thats why we have Dr. Tim Durkin on the show to dispel a few myths and misconceptions, how to avoid them, how they are not necessarily mutually exclusive, and to give us a rundown of what is going on in the body when it happens!Here is a little more about Dr. Durkin:"Timothy Durkin, DO, FAAEM, CAQSM is a board certified emergency and sports medicine physician, recently appointed as Local EMS Medical Advisor for the San Juan National Forest. In addition to his work with the Forest, Dr Durkin works in a rural ER, performs fire department physicals with 1582, LLC of Reno, NV and is Chief Medical Officer of Base Medical, LLC.  Dr. Durkin begin his medical career as a paramedic with a busy structural fire department. Since finishing residency, he has been extensively involved with EMS and SAR, including field response as a member of mountain rescue teams in both New Mexico and Colorado. He has particular interest in topics involving emergency, sports and wilderness medicine as well as the health of emergency responders." Follow Dr Durkin on instagram @ colorado_rescue_docLinks:TBI & Concussion EMS CE Course Base Medical Online WFA/WFR RecertificationDr Durkin's Field Medical GuideTraining Opportunities! Anchor Point Listeners can take 10% any Base Medical course during the month of August with code FIREANCHOR at the following link:Online Search & Rescue TrainingDisclaimer: Opinions expressed by Dr Durkin are not endorsed by any of his employers/affiliates.You know the drill...Stay safe, stay savage...Enjoy!..........................Updates!EXCLUSIVE MERCH AVAILABLE!https://anchorpointpodcast.com/store..........................Sponsors:The Anchor Point Podcast is supported by the following wonderful folks...Mystery RanchNeed badass packs? Then look no further than Mystery Ranch!https://www.mysteryranch.comHotshot BreweryWanna pick up our Anchor Point Podcast merch or need killer coffee? Hit up Hotshot Brewery!!!https://www.hotshotbrewing.comThe Smokey GenerationWanna get some history and knowledge on Wildland Fire? Hit up The Smokey Generation!http://wildfire-experience.orgNot a sponsor of The Anchor Point Podcast, but a great organization:The Wildland Firefighter FoundationAnd, as always, please consider supporting this great nonprofit organization - The Wildland Firefighter Foundation!https://wffoundation.org

In today's podcast: With more and more Internet surfers complaining about their online activities being tracked by search engines, here are 5 new search engines that do not track you. Also, audio-only app Clubhouse is now available to all. --- Send in a voice message: https://anchor.fm/whatsnewonthenet/message

Nicole Santer, the descendant in a strong line of Event Organisers, still talks of the 'buzz' she felt when table setting with the wait staff at the tender age of 5. Now, a captivating speaker, and ardent events industry expert, Nicole's latest entrepreneurial venture brings to the industry the Ultimate Online Search Engine for Events. “EventBuzz360” It is from Nicole's 20 years of industry expertise and knowledge gained while running her signature company Extraordinary Events Pty Ltd that we find the seed for EventBuzz360. Involved in every aspect of managing large scale world-class corporate and social events, Nicole identified a need to simplify the search. To this end, the EventBuzz360 global platform showcases world-class photography, world-class suppliers, and a world-class community. Designed to entice exploration of the world's most spectacular corporate and social events, EventBuzz360 calls on us to draw inspiration and foster new ideas. There is no denying that EventManagement is in Nicole Santer's blood. Aspiring to empower the next generation of Event Managers, Nicole's establishment of the Extraordinary Events ‘7 Steps to Event Management Mastery' 7StEMM Program' is a first-of-its-kind. Nicole's commitment to enabling the industry to provide memorable world-class events, coupled with her foundation values of honesty, integrity, and reliability, are ensuring the continued growth of the events industry. Event Management has never looked so exciting. Connect with Nicole: Website: https://www.extraordinaryevents.com.au/ e-Learning Program: https://www.extraordinaryevents.com.au/programs https://www.instagram.com/eventbuzz360/ https://www.facebook.com/EventBuzz360/ LinkedIn: https://www.linkedin.com/in/nicole-santer-%E2%98%85%E2%98%85/ Twitter: https://twitter.com/nicolesanter

Keep an eye out and stay a step ahead with the latest news in online advertising.  Daryl Margaux from Search Kings is back with todays installment.

Rob Calder speaks to Professor David Leon about his research into on-line search behaviour as minimum unit pricing of alcohol was introduced in Scotland, and what it told him about how people responded to minimum unit pricing policies.Leon DA, Yom-Tov E, Johnson AM, Petticrew M, Williamson E, Lampos V, Cox I. What on-line searches tell us about public interest and potential impact on behaviour in response to minimum unit pricing of alcohol in Scotland. Addiction 2021 https://doi.org/10.1111/add.15388 See acast.com/privacy for privacy and opt-out information.

Google has been at the battle front trying to get away from allegations. But little does the antitrust committee know... Apple want to cut the 90% of search traffic to 50%

Lineate Software's Chief Revenue Officer, Elizabeth Gallagher, joins Coruzant Technologies for the Digital Executive podcast.  She shares the demand for advance search has grown and how they are meeting this need with better, advanced search capabilities.

The Justice Department on Tuesday filed an antitrust lawsuit against Google, accusing them of monopolizing the online search and search advertising markets. It is no secret that Google is a major player in these areas, but this is just a first step in what could be a lengthy court battle. Kyle Daly, technology editor at Axios, joins us for what the DOJ is alleging and what it could mean for consumers. Next, some initial results from coronavirus testing in New York City schools is showing a surprisingly small number of positive cases. About half of the city's students have opted for hybrid learning, which is helping them keep class sizes small and allow for more social distancing between desks. David Goodman, reporter at the NY Times, joins us for the testing plan aiming to test 10-20% of the school population at least once a month. Finally, many are worried about what some call the “twindemic,” continuing to fight the coronavirus pandemic, while also trying to get though the flu season. The flu and COVID-19 share several common symptoms, and it is important to know how to differentiate the two viruses. Karina Zaiets, reporter at USA Today, joins us for how to tell the difference.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Techstination interview: What have been the trends in online search?: Google's Justin Burr

Would you like to learn how consumers are discovering law firms in Google search and what consumer trends are driving behaviours that are leading to sales online? Having answers to questions such as: is my audience online? are they searching for what I do? are they searching for what my firm does? is critical regardless of which industry you are in and even which field of law that you are in. Fortunately, in this day and age, we can use tools such as Google Trends to identify online search demand and trends. For example, if we look at local search phrases such us, ‘Lawyers Near Me’ or if we look at more specific areas of law such as ‘Family lawyers near me‘ or ‘Criminal lawyers near me’, we can see through the search data that people are looking to find providers in their location. This is something that allows us to take advantage of strategies like local-based optimisation and local SEO (Search Engine Optimisation), which are applicable strategies for the majority of law firms in Australia. Understanding search demand for the legal industry We can use tools such as SEMrush to give us keyword level data of how many searches are happening per month for specific keyword phrases in Google. For example, for the phrase ‘personal injury lawyers‘, there are approximately 1,900 searches happening every month in Australia. SEMrush also provides us with different keyword variations depending on the geographic location of the search. Looking at the data, we can see ‘Family Lawyers’ themed search volume by city such as Melbourne, Sydney, Brisbane, Perth and Adelaide etc. The only exception we have encountered in the law space when helping firms grow with Google is when dealing with specific niche areas that are not known from the general consumer. In this scenario, consumers would not be aware of that specific niche area of law therefore they would not be actively searching for it. This is typically an edge-case scenario however that does not apply to the majority of legal practitioners in Australia. Consumers are better informed now more than ever Everyone is connected 24/7, this means that your clients are more informed and they are more purposeful and prepared to make better-informed decisions than ever before. Consumers today are better informed about your products and services more than ever thanks to the internet. Having your audience constantly accessing the web uncovers trends that are also driving consumer behaviour today. Two of the biggest trends are: discoverability is crucial if you want to win the sale and generalised offers are meaningless. Having a contact form on your website, getting down on one knee and praying, hoping that someone is going to come on Google and fill it out is not a strategy at all. Statistics show that consumers are becoming loyal to the brands that meet their immediate needs. One out of ten smartphone searchers are certain that they are going to go over a company before they start searching which means that 90% of searchers do not have brand loyalty. Not knowing which provider they are going to go with gives you a great opportunity to win the business if you can be discovered through Google. If you are not visible and there is no chance that you are going to be found, you won’t be able to use Google as a stream to acquire new business and new clients. Furthermore, every two out of three smartphones users agree that when they are searching on their phones, they are looking at the most relevant offer to solve their immediate problem, regardless of the company. Online personalisation & offer relevancy drives sales Today’s consumers expect personalisation and relevancy, this is why nine out of ten consumers would buy from a company that best predict their search intent and suggests highly relevant solutions. Search intent is a really important part to get right and the area that I see most agencies working with law firms getting wrong. We will expand on search intent further on the next part of our law fir marketing series. Understanding the consumer intent, providing a relevant offer and targeting the right keyword phrases are crucial strategies so that when users are searching, they can be presented with an offer that is relevant to their situation and needs. If you are interested in learning how to grow your law firm through Google Search Engine Marketing and how to get more clients on board please reach out to us or feel free to leave a comment below. Discover more at: https://web3.com.au/search-trends-for-law-firms/

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Andrew Stickel combines considerable experience with proven skills in a number of marketing fields. These skills and experience give him trustworthy marketing insights and a unique perspective that clients find invaluable. Since his first year in college, Andrew Stickel has been a savvy, innovative entrepreneur. A native of Baltimore, Stickel started his first marketing venture at age 19, a small concert promotions company in Fort Myers, Florida. It was merely the first of his many successful marketing ventures. In 2008, Stickel co-founded a full-service marketing firm. As its Director of Operations, he managed numerous marketing accounts and created, developed, and implemented full-service, multi-media marketing campaigns for clients while simultaneously coordinating a number of departments, working for and alongside many varying industries. During these years, Stickel gained considerable experience in search engine optimization, web design, and content marketing. Well-versed in all phases of internet marketing, Andrew now brings his broad experience and his variety of skills together to provide clients with the most complete, effective, and cutting-edge social media marketing services available. In 2012, Stickel sold his share of the marketing company that he co-founded in 2008. With a new vision for comprehensive social media marketing, he moved on to launch Social Firestarter, a new-age marketing firm that is giving companies of all sizes a huge marketing advantage. Social Firestarter helps clients define their brand, personality, and image, and it helps them to market successfully (and often repeatedly) to today’s discerning consumer. What you’ll learn about in this episode: How Andrew first got started in legal marketing, after starting his own social media marketing firm Why SEO (search engine optimization) is evolving over time, and why it is a challenging marketing area to master Why getting your firm ranked in the Google Maps rankings is a significant competitive advantage, and why setting your Maps entry up correctly is vital Why the biggest problem with pay-per-click advertising is its high cost, and why it is vital to convert clicks to new clients efficiently Why it can be difficult to balance website aesthetics, SEO, and CRO (conversion rate optimization) correctly What steps you can take to increase your “local relevance” and “niche relevance” to get listed in the powerful Google “Local 3 Pack” search results How Andrew and his team created a review template for legal firms to pass on to their satisfied clients to maximize the appearance of keywords in their reviews Why quantity of posted online reviews are crucial for promoting your firm and optimizing your conversion rate How Facebook ads differ from Google Ads, and why Facebook is a more cost-effective strategy that works best when you have a long view Why content creation and adding value for your clients is highly cost-effective, and why videos are versatile and great for repurposing Additional Resources:   Website: www.freebookforlawyers.com Website: www.lawyermasterclass.com Website: www.socialfirestarter.com  

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Carrie Liken is the Head of Industry for Healthcare at Yext, a technology company that helps organizations manage their brands online. For healthcare providers, Yext helps create, manage and analyze information that will show up to the right patients at the right time. According to Yext, most patients search for information about a doctor or provider online, but only a few look at the provider’s website before scheduling an appointment. That means healthcare marketers need to ensure that properties across the web – not just their own site – are in good shape. Here, Carrie talks to Reed Smith about a few keys points healthcare marketers and digital strategists should keep in mind. My favorite note? The one that surprised me the most? The upside down website. If you like what you’re hearing, be sure to subscribe, rate and review the High Stakes Podcast on Apple podcasts or wherever you’re listening now.

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Google and other online search engines are very powerful forces in today's consumer world. When we need something, we "Google" it. However, just being listed in the search results doesn't get you customers. As mentioned in the previous episode, it just means you are one of the choices. This episode takes a closer look at what it takes for you to be the one chosen.

Listen Now: December 2019 Newsletter Dealers and marketers can use search data to predict trends in customer demand for both sales and service.

The numerous articles and blogs we read about data and technological inductions show that we are still in a transition and adjustment phase when it comes to the tools we use to search, and one of those tools that is rapidly emerging is voice search. So, are we ready for this? As users we are slowly migrating to voice search while most small and medium businesses are still struggling to optimize their online presence and not even thinking about voice search. Studies show that enterprise companies and brands are also not optimized for voice search. The biggest question is what kind of impact will these new user search preferences have on businesses. Will businesses be able to ride the wave, or will they always be playing catch-up? This episode explores online user presences and how consumer behaviour is changing and the impact on how business are being found today in our new emerging economy of choice.

A difficult and heartbreaking story of one woman's decision after discovering c|-| !£d p———graphy on her partner's computer. Join us as we learn the choice she made and the cost that came to her in its aftermath. --- Send in a voice message: https://anchor.fm/nonseqshow/message

In this episode of Techumanity, Dr. Tony Kashani discusses the selfie culture vis-à-vis the myth of Narcissus and Echo. The notion of consciousness is examined. 

Episode summary: In this episode of AI in Industry, we speak with Khalifeh Al Jadda, Lead Data Scientist at CareerBuilder, about the applications of machine learning in improving a user's search experience. Khalifeh also talks about what the future of search might look like and how AI will continue to make the search experience more intuitive (for search engines, platforms, eCommerce stores, and more). Business leaders listening in will get a sneak peak into the future of online search - and an understanding of how and where improvements in search features could impact their business. Interested readers can listen to the full interview with Khalifeh here: https://www.techemergence.com/better-than-elasticsearch-machine-learning-search/

Looking for a handyman via social media or neighborhood sites? This can sometimes help but is only a part of your research. Our advice to consider when working to solve that home-improvement problem via social media.

Dr. Michelli, discusses shifting prospective customers interest into a buying conversation... 

LISA W. Boyle, is an innovative SEO consultant, Internet Marketing strategist and the Founder/Owner of Paradigm Shift SEO. By using her knowledge and experience she been able to assist businesses with increasing their online search engine visibility, lead generation and revenue. See her beautiful infographic show notes, plus her top tips and advice for entrepreneurs and aspiring entrepreneurs at www.TodaysLeadingWomen.com or by clicking here!

A study of so-called cyberchondriacs finds that those who are uncomfortable with uncertainty only feel worse the more they search online for health symptoms. Christie Nicholson reports

A new product promises to help users determine the most relevant results of their online searches. Article link: http://doi.ieeecomputersociety.org/10.1109/MC.2010.263

research, citation, Endnote, Library, online search, references

research, citation, Endnote, Library, online catalogue, connection file

Todays interview is with Kalena Jordan from Search Engine College. Kalena currently provides Online Search Engine Marketing and SEO training to people in twenty eight different countries around the world. In this interview Kalena explains how she got involved in the search industry, how the idea for online training came about and what is covered in these comprehensive training […]