The Digital Approach Podcast

Growing a business isn't a straight line, it's a really weird zigzaggy curve that has its up's & downs, I'm sure you understand that as an entrepreneur. Today's guest, Debbie Small from Empowerment Point shares her experience on developing digital assets, thinking outside the box and leveraging connections with experts in their fields to help get that curve going up consistently in your business. Connect with Deb here: www.debbie.team**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

LinkedIn as a platform has grown in popularity, especially in recent years. With this growth, there has also been an increase in the amount of direct sales that happen across the platform, which I'm sure you can relate with. My guest today, Kacie Brignell from Kacie Roze, shares her insights and strategy into how LinkedIn can help you connect with the right people, build your brand and most importantly, build relationships that help to build your business over time. Download the free LinkedIn Profile Checklist: https://bit.ly/ChecklistforLinkedInConnect with Kacie:LinkedIn: https://www.linkedin.com/in/kacie-brignell/Facebook: https://www.facebook.com/KacieRozeInstagram: https://www.instagram.com/kacieroze/**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

This is an episode you might want a notepad for because my guest, Steve Brossman, shares with us an insightful deep dive into the world of virtual sales and is incredibly generous with his knowledge to help you. We cover a diverse range of topics like automating sales processes, pre-qualifying leads, how you can have conversations that build more credibility as well as what building authority online looks like and how it gets buyers asking you how to get started! This exploratory deep dive is packed with so much gold, you may even want to listen to it twice! Register for Steve's latest free training: https://stevebrossman.com/MORERFSell Yourself Without Selling Your Soul Free Copy: https://stevebrossman.com/BPGSSoulConnect With Steve:LinkedIn: https://www.linkedin.com/in/stevebrossman/Facebook: https://www.facebook.com/stevebrossman/**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

Learning how to manage finances in a business is something many entrepreneurs think, but don't say. I know it was something being questioned in my mind when I first started, and honestly, it took a while for me to learn. If it's a question on your mind, then let this episode guide you towards some resources and information to make the journey easier. And, don't be afraid to talk with your accountant or financial advisor for guidance. Connect with Alan: www.pinkertons.com.auGet Profit First: https://amzn.to/3wV70oCGet the E-Myth: https://amzn.to/3a73AG9**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. Any and all advice in this episode of the podcast is general in nature. To discuss any aspects of your unique financial situation, please consult your accountant or finance professional. 

The game of paid social media marketing is ever evolving with new rules, twists, turns and shiny objects to pull our focus. One of the greatest challenges of paid social advertising is trying to figure out how to scale it, create content and measure our actual results. In this episode, I chat with Will Perry from Reason Agency about what scaling ads looks like, the elite media buyer mindset, what results you need to measure, working with Influencers on TikTok and what this bright shiny platform is all about. Connect with Will:Reason Agency: reasonagency.comElite Media Buyers: creativetestingmastery.comThe Automatic Customer: https://amzn.to/3wfC1TI**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

Whether you've heard of white labelling before or not, it could prove to be one of the best additions to move the needle in your business by adding services and capability to your business without needing to learn new skills. In today's episode with Brett Williams from RPBoxed, we discuss what is white labelling, how it could boost your business, the advantage of keeping your client work internal and what it's like to let things go, including your perfectionism. Anyone else face that problem? Find out more about RPBoxed: https://agent.rpboxed.co/signup/Connect with Brett:LinkedIn: https://www.linkedin.com/in/brettwilliams85/Instagram: Instagram.co/RPBoxed.co**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

The rise of virtual has been prolific over the past few years with adoption of technology massively accelerated. This has given rise to virtual challenges, events and communities from businesses and charities across the globe. For charities and foundations, regular methods of connecting with donors were forced to change which is a challenge, while also presenting the opportunity to connect with a global audience. Leigh Moana from Moana Marketing, a proud Board Member of the Cambodian Kids Foundation, shares how they're looking at this differently and giving people the chance to get fit and raise money through a virtually connected community challenge and what it's like to create differently. Connect with Leigh:Join the challenge: https://ckf-challenge-your-way-in-may.raisely.com/Leigh's LinkedIn: https://www.linkedin.com/in/leighmoana/Donate to Ryan's challenge: https://ckf-challenge-your-way-in-may.raisely.com/ryan-fowler**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

Do you want to be a podcast guest but you don't know where to start looking or how to introduce yourself? There's a lot of noise out there and let's face it, add to it. So the question is, how do you get your message to connect with the right audience that will resonate? The answer, become a guest on a podcast.As we explore the subject of how podcasts add value to your business from both the host and the guest perspective, Tom Schwab from Interview Valet offers behind-the-curtain insights to why podcasting is such an incredible opportunity and unlike any other forms of marketing in the digital space. Connect with Tom:Link interviewvalet.com/digitalapproach**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunity

The value of the media is such an incredible way to reach new audiences, engage with your target market and grow your business. Whether it's through increased trust and credibility helping you close more sales or getting direct leads from your media releases, it's an opportunity ready to be utilised. In today's episode, we take a deep dive into the world of press releases, digital distribution with the value of gaining access to the news wire, understanding the journalists you want to speak to, developing your releases and how they form a part of your marketing strategy. It's a newsworthy episode 18 of the Digital Approach Podcast. Connect with Mickie:Free Masterclass - How To Build a PR Campaign Designed To Get Massive Media Coverage: https://www.ereleases.com/planMickie's Website: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Facebook: https://www.facebook.com/ereleases.press.release.distributionTwitter: https://twitter.com/ereleases**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

The value of branding cannot be understated when working both online and offline. It's more important than you might think or understand, and in this episode of The Digital Approach podcast, we explore what it truly is, the difference between brand and identity as well as what you can do to make it consistent across your business that delivers an experience for your customers. To help us understand this all, Celex Thomas from Studio Celex joins me who is a personal and business branding specialist based in Chicago. He shares how you can use branding to stand out and create positive brand marketing through reputation. Connect with Celex:Website: www.studiocelex.comTwitter: https://twitter.com/StudioCelexInstagram: https://www.instagram.com/studiocelex/LinkedIn: https://www.linkedin.com/in/celexmthomas/**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

Bringing your business into the Digital space can be overwhelming. There are lots of things you can do, but where do you start? What do you try and how can you start to really take advantage of the digital opportunities? All of that and more is uncovered in this episode of the podcast with guest, Nik Cree, from SmashGo. Nik has had quite a diverse range of businesses and careers in his life so far, with all of them creating opportunities in the digital space, some of which even winning him awards and building a wealth of knowledge and experience he uses, and now shares, in his businesses. Book in for Nik's next free webinar: https://smashgo.co/l/bosio-eoi/Find Nik Online:Website: https://smashgo.coFacebook: https://www.facebook.com/NikCreeLiveLinkedIn: https://www.linkedin.com/in/nikcree/Instagram: https://www.instagram.com/nikcree/Looking for a CRM? Here is the one I use and recommend: https://orionmedia.group/activecampaign**************************Connect with RyanWebsite: https://orionmedia.groupBook a free podcast consultation: https://orionmedia.group/podinfocallJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

The old way of training your team is like a dinosaur, extinct. Okay, that's a pretty bold statement, but with teams now operating remotely, safety procedures needing to be followed and people coming in with different levels of experience, your business needs to find a way to make sure that the systems, process and quality of your delivered products and services remains consistent, no matter where your team are located. To achieve this, policies and procedures have been 'the norm'. That has changed. Video offers a much stronger connection and ability to educate team that helps them feel connected to the business, mission and people they work with. It helps to build more confidence in their role, especially if they're new and plenty of other benefits, but you'll have to listen to this episode with Luke Canham from MultiplyMe to find out more about how these systems can help your business even more. Connect with Luke: https://multiplyme.typeform.com/to/FNbqQ0elFind Luke on LinkedIn: https://www.linkedin.com/in/lukecanham63/Connect With MultiplyMe on Instagram: https://instagram.com/@multiply_me_system**************************Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

Whether you think you have a sales process in your business or not, how could webinars generate more sales for you? In this episode, Janeen Vosper, dives into what webinars could do for you, your sales, brand and relationships with your clients + how they integrate into your sales funnel. The sales process for many is uncomfortable and if you're squirming just reading this now, you must listen to this episode to get fantastic insights into how you can overcome this and implement a helpful marketing approach to sell with authenticity. Connect with Janeen: Book a strategy chat: https://janeenvosper.com/Facebook: https://www.facebook.com/speechperfectLinkedIn: https://www.linkedin.com/in/janeenvospersalesprofessionalpresentingconfidencecoach/**************************Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

Do you find it overwhelming looking at the projects you need to do in your business, especially when it comes to marketing? Today's episode looks at how you can think about your projects and the 4-steps to getting them ready to implement.We also take a really interesting dive into what the difference between strategy and projects are as well as what you need to do when running social media campaigns. There's heaps packed into this episode that you'll find incredibly valuable with Jo McKee from McKee Creative. Find out more about Jo:https://mckeecreative.storehttps://copywritingforprofit.comFind out more about Asana: https://orionmedia.group/asana**************************Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTubeConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

Productivity is something we strive to achieve. How can we make the most of our day? How do I know what I have to focus on? If you find yourself focussing on time-wasting tasks it can be frustrating when you feel as though nothing is getting done. In this Solo episode, Ryan shares insights into how he chooses the priorities, the system he uses to stay on track & how this can be applied to project management tools that will help your business.Links Ryan mentions:Atomic Habits Book: https://orionmedia.group/atomichabitsFind out more and join Asana: https://orionmedia.group/asanaJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityOrion Media Group on YouTube: https://orionmedia.group/YouTube **************************Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

Today's episode highlights a business that changed the way her family's' farming business runs to grow and support the farm while taking a step into creating a sustainable business focussed on bringing joy into Australian kitchens. Julia Foyster, from Tweed Real Food, shares her journey in going from the family farm to creating an e-commerce business that brings healthy, no-nasty foods into Australian homes that everyone loves, including the kids! In her own words, she's all about helping people go "from disaster chef to master chef" in this interview that takes a deep dive into how the business started and the strategies involved to grow it into a thriving digital business. Find out more about Julia: https://tweedrealfood.com/Grab a copy of Julias' book https://tweedrealfood.com/products/there-is-a-story-behind-every-meal-1For the love of food, join Tweed Real Foodies Facebook Community: https://www.facebook.com/groups/tweedrealfoodiesGet the Tribes book: https://orionmedia.group/tribesLearn your why with Start With Why: https://orionmedia.group/startwithwhy**************************Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

Looking at the world of social media and trying to figure it out can be daunting and overwhelming as an inspired business owner and entrepreneur. I'd say that many of us (if not all of us!) have had a moment or two blaming the algorithm about why nobody in our audience is seeing this amazing post we just put out; which can often leave us feeling frustrated that our social media platforms just aren't going anywhere. My guest in this episode is Chantal Gerardy, Facebook Strategist and social media marketer, who shares so much valuable insight into what you can do right now to grow your social media without paying for ads and without spending all day scrolling on your phone. Connect with Chantal: https://chantalgerardy.com.au/Chantal's Free Resources: https://chantalgerardy.com.au/free-downloads/**************************Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

Adding automation into your business is one way to help you scale efficiently and effectively by letting robots take over some of the mundane stuff that you don't need to do and is eating your time. Today's episode, Barry Moore shared 4 Essential automations you need to have running in your business that will make it easier to connect with new people, engage with your customers and most importantly, grow relationships for the long term in your business. This is part 2 of a 2 part episode where last week, Barry shared what automation really is and how valuable it can be to your business. Together, both of these episodes will help you to understand your customer, where they're at in your business and help to tailor the right message at the right time.  Find out more about Barry:  https://theactivemarketer.com Get the basic Free training:  https://theactivemarketer.com/lp/free-activecampaign-training-course/ Get the Funnel Builder course (just $19 & HIGHLY Recommended):  https://orionmedia.group/funnelbuilderblueprint**************************Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

 Have you ever wanted to save yourself time without losing connection to your customers, and even helping to give them a better experience with less work? In this episode of The Digital Approach Podcast, I chat with Barry Moore from the Active Marketer about what marketing automation is, how it can help your business and if it's worth investing in.  This is part 1 of a 2 part episode where next week, Barry is going to cover 4 essential automations every business must have. Together, both of these episodes will help you to understand your customer, where they're at in your business and help to tailor the right message at the right time.  Find out more about Barry:  https://theactivemarketer.com Get the basic Free training:  https://theactivemarketer.com/lp/free-activecampaign-training-course/ Get the Funnel Builder course (just $19 & HIGHLY Recommended):  https://orionmedia.group/funnelbuilderblueprint**************************Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

 Software is incredibly important in today's digital age and although most of us as inspired business owners understand this, it's common that we don't know what we don't know and can't see what the full opportunity is to completely start to utilise it. I know for me, my knowledge of custom software stops at a having an app developed. To help you, and me, understand this even more, my guest, Darren Bartsch from Barrana, gives us an easy to understand interview about what custom software develop can do for you, when is the right time to get started with it and also, what you need to do before getting the first piece of code written.Find out more about Darren: www.barrana.com.au Connect with Darren on LinkedIn: https://www.linkedin.com/in/darrenbartsch/**************************Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

What does your social media strategy look like for your business? And do you ever wonder how it can be improved? If you think of your marketing like a table, it needs legs to support it so if one ever went down, your business wouldn't fall.By taking a closer look at your social media and podcasting strategies with today's guest, Darren Saul from Suspended Animation, we're going to dive deeper into how it all connects and find out if podcasting could work for your business.Find out more about Darren: www.suspendedanimation.com.auGet a copy of Tribes: https://amzn.to/31eCHMcConnect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

This is the first solo episode of The Digital Approach Podcast with Ryan Fowler where Ryan shares his insights as a quick start guide to understanding and creating your tech stack.Not sure what a tech stack it's? It's the combination of software tools you use in your business to save time and create more scalability, even if you're starting out as one person.  Find out more about ActiveCampaign: https://orionmedia.group/activecampaignConnect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://bit.ly/3jL3O7YConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

Have you ever come across someone online that has the intention to try and hurt you? This is trolling. Trolling has been around for a long time, however that hasn't slowed down it's progression across the internet. It can cause us to get angry, feel sad, feel belittled and unworthy or even send us into a downward mental and emotion spiral. To correct this, we need to build our own resilience. This episodes guest is Bill Lee-Emery, author of How To Be Bulletproof From Criticism, to share how you can identify your response to being trolled and use your resilience to avoid the negative emotions and move past it. Get the book: https://amzn.to/3mZN7HZ Find out more about Bill: http://bulletprooffromcriticism.com.au/Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://bit.ly/3jL3O7YConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

 If you're really wanting to build your know, like and trust factor then genuine reviews are one of the best ways to do it online, especially through Google & Facebook. 89% of people now read reviews online before making a purchase decision, so if you're not utilising them, or your name isn't even in that space yet, it's time to get onto it! Today's guest, Jeff Sommers the Reputation Marketing Specialist, shares his insights and strategies to understand why you need reviews, how they can help your business, what to do if you get a negative review and how you can collect reviews with a simple system for your business. We all love a simple system, right?Connect with Jeff Find out more about Jeff Check out the Reputation Domination Program eBook Follow Jeff on Facebook: https://www.facebook.com/ReputationMarketingSpecialist Connect on LindedIn: https://www.linkedin.com/in/jeffsommers1 Connect with Ryan Website: https://orionmedia.group Book a free 20-minute info call: https://calendly.com/orion-media-group/20min-info Join the The Digital Approach Podcast Community: https://bit.ly/3jL3O7Y Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

The key to a good interview is listening. To truly listen, you need to be present. In today's episode, we hear from Tim Jack Adams, founder of GreenX7, about the benefits of mindfulness and how it can help us to engage with our guest and ask deeper questions.Using these techniques is applicable to not just interviewing, but many facets of your life and business. These include your everyday life to enjoy more as well as your productivity throughout the day.Find out more about Tim: www.timjackadams.com.auFind out more about GreenX7: www.greenx7.comJoin the The Digital Approach Podcast Community: https://bit.ly/3jL3O7YFind out more about Ryan: www.orionmedia.group 

Building the like, know and trust factor with your clients and customers is an important part of business. In the digital age, it takes longer to build trust and is easier to break it.In the first episode of The Digital Approach Podcast, we talk with Russell Cummings, the founder of Shifft, who is a business management consultant with over 36 years of experience in business.We take a deep look at what it takes to build trust and authority in the digital space and create authentically to grow the relationships with your customers. This will help you build a strong foundation of trust to keep your customers with you longer. Find out more about Russ: www.shifft.com.auGet great free resources: https://www.shifft.com.au/free-resources/Join the The Digital Approach Podcast Community: https://bit.ly/3jL3O7YFind out more about Ryan: https://orionmedia.group 

The Digital Approach Podcast explores the world of digital marketing for small business owners to help remove the overwhelm. Through success stories and strategies, you'll learn what works and what doesn't to inspire you to take action, try something new and grow your business in a sustainable way. Your host, Ryan Fowler, is on a mission to help small business owners succeed sustainably and this podcast is an extension of that mission with the goal to help you.Join the Facebook Community: https://www.facebook.com/groups/thedigitalapproachpodcast Visit The Website: thedigitalapproachpodcast.com