A skillful and strategic pitch can land you an interview, new job, promotion, or help you close that next deal. Pitching is a life skill, rooted in the art of communications that can bring you success in business and life. Technology has advanced the way we communicate with each other providing convenience, speed and more reach, but the true art of communications is often sacrificed in the process. “The Pitch” will provide a daily skill to help you improve getting your message across more effectively using today’s technology combined with classic communications techniques from Amy Summers, founder of Pitch Publicity, who has more than 20 years experience in the field of public relations as a communications expert and high-performance achiever with a proven track record of pitching success. Amy Summers became an entrepreneur in her mid-20s launching Pitch Publicity in 2003. Her campaigns have resulted in billions of media impressions and she’s credited as the first to strategize live interviews at the deepest and highest points of the planet (Aquarius, scientific laboratory, 63 feet beneath the sea and Mount Everest summit, 21,000 feet above sea level). With her 20+ year career experience and one-on-one mentorship leadership, she launched “The Pitch with Amy Summers,” flash briefing in 2018, which then led to the launch of her second company, INICIVOX in 2020, to bridge the gap between book knowledge and real-world application while improving soft skills centered on the complexity of communications. Summers earned her Bachelor of Science degree in Public Relations from the University of Florida, consistently ranked as one of the top schools for Public Relations in the nation. She serves on the national board of directors of the University of Florida Alumni Association and the University of Florida College of Journalism and Communications Public Relations Advisory Council where she also serves as an adjunct lecturer, virtually instructing the first paperless, smart voice course called, “Pitching Persuasion.” Summers works and lives in the heart of New York City. For a more in-depth course study of “The Pitch” visit www.INICIVOX.com to subscribe.

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I have learned so much from my screw ups. Learn how to learn from mistakes by processing the why behind why you are doing it. #ThePitch #INICIVOX #VirtualMentorship

If you don't practice this, it will fade away. Learn how to retrain your brain to stay on track. #ThePitch #INICIVOX #VirtualMentorship

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Stop moving for 10 minutes and just do this. Learn how to press your own reset button. #ThePitch #INICIVOX #VirtualMentorship

When a crisis strikes, do you freak out or take a nap? Learn how to release the big stuff to the big guy. #ThePitch #INICIVOX #VirtualMentorship

Any dog can learn a new trick. Learn how to change mindset, behavior and routine to adapt to your new environment. #ThePitch #INICIVOX #VirtualMentorship

Losing Ledora never felt so right. Learn how to elevate talent, without selfishly holding back. #ThePitch #INICIVOX #VirtualMentorship

How long did you let that idea simmer? Learn how to explore like an entrepreneur. #ThePitch #INICIVOX #VirtualMentorship

You don't always have the power to control, but you do have the power to surrender. Learn how to let go and be open to the unexpected. #ThePitch #INICIVOX #VirtualMentorship

There's only one difference between you and highly successful people. Learn how to be consistently consistent to set yourself up for more wins. #ThePitch #INICIVOX #VirtualMentorship

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Winging it is not a safe plan. Learn how to prepare for a potentially explosive conversation. #ThePitch #INICIVOX #VirtualMentorship

Is this John? Learn how to persuade one question at a time. #ThePitch #INICIVOX #VirtualMentorship

If it's not about you, they will be more receptive. Learn how to get more buy-in. #ThePitch #INICIVOX #VirtualMentorship

I didn't do it. Learn how to not make it so much about you. #ThePitch #INICIVOX #VirtualMentorship

You can't be No. 1 unless you can back it up. Learn how to stand up for the truth. #ThePitch #INICIVOX #VirtualMentorship

Just because they are mad doesn't mean it's your fault. Learn how to stop reactively apologizing and fixing it. #ThePitch #INICIVOX #VirtualMentorship

Now may not be a good time. Learn how to better frame what you want to say and when you should say it. #ThePitch #INICIVOX #VirtualMentorship

Defense is not always the best offense. Learn how to look beyond the upset and find the source of the pain. #ThePitch #INICIVOX #VirtualMentorship

It's not about you. Learn how to not take it personally so you can get to the root of the upset. #ThePitch #INICIVOX #VirtualMentorship

It's really hard to tell if someone is mad on email. Learn how to simplify your replies before jumping to conclusions. #ThePitch #INICIVOX #VirtualMentorship

Anger and invalidation don't mix. Learn how to listen first, fix second. #ThePitch #INICIVOX #VirtualMentorship

Don't be a sellout. Learn how to tell the difference between paid and earned media. #ThePitch #INICIVOX #VirtualMentorship

It's the word everyone wants to hear. Learn how to start out on a positive note to obtain agreement. #ThePitch #INICIVOX #VirtualMentorship

Tap into your curiosity. Learn how to ask why to better assess the source of anger. #ThePitch #INICIVOX #VirtualMentorship

When you deliver the apology, they win. Learn how to respond when communication is at an impasse. #ThePitch #INICIVOX #VirtualMentorship

I have to go to the ladies room. Learn how to respect yourself so you can walk away. #ThePitch #INICIVOX #VirtualMentorship

Being a perfectionist is not a weakness. Learn how to be transparent with confidence. #ThePitch #INICIVOX #VirtualMentorship

Move the intimidation smackdown into something more serious. Learn how to deflect with your pen and pad. #ThePitch #INICIVOX #VirtualMentorship

It's the No. 1 question I answer about my profession. Learn how to clearly communicate the practice of public relations. #ThePitch #INICIVOX #VirtualMentorship

Rolling her eyes got her fired. Learn how to avoid making a tense conversation worse. #ThePitch #INICIVOX #VirtualMentorship

It never comes easily at first. Learn how to start small and build bigger in becoming more flexible. #ThePitch #INICIVOX #VirtualMentorship

You are just an object in the way. Learn how to keep the conversation on track. #ThePitch #INICIVOX #VirtualMentorship

It is a gift. Learn how to take direct advice and use it to your advantage. #ThePitch #INICIVOX #VirtualMentorship

They aren't ready to know. Learn how to engage without indulging in the details. #ThePitch #INICIVOX #VirtualMentorship

Reach for the pen before opening your mouth. Learn how to determine if that heated message is worth sending after you sit on it. #ThePitch #INICIVOX #VirtualMentorship

It's so underutilized, but easy to do. Learn how to unmute before diving straight in. #ThePitch #INICIVOX #VirtualMentorship

Be ready for attacks. Learn how to temper a verbal storm. #ThePitch #INICIVOX #VirtualMentorship

I wouldn't… if you didn't... Learn how to avoid this flip-the-script trap. #ThePitch #INICIVOX #VirtualMentorship

This innocent move took a turn for the worse. Learn how to maintain your physical distance. #ThePitch #INICIVOX #VirtualMentorship

I physically pulled away, but he still leaned in. Learn how to take a cue with your eyes. #ThePitch #INICIVOX #VirtualMentorship

You're always late, sweetheart. Learn how to address condescending behavior directly even if it feels awkward. #ThePitch #INICIVOX #VirtualMentorship

Some adults never grow out of this. Learn how to develop a united front against toddler-like behavior. #ThePitch #INICIVOX #VirtualMentorship

There is no time to cower. Learn how to put an end to the abuse quickly. #ThePitch #INICIVOX #VirtualMentorship

It's most obvious in an interview. Learn how to get to the point and avoid listener frustration. #ThePitch #INICIVOX #VirtualMentorship

The ultimate goal is to make you dependent. Learn how to recognize the red flags of dangerous manipulation tactics. #ThePitch #INICIVOX #VirtualMentorship

It's not always cultural. Learn how to develop a proactive move. #ThePitch #INICIVOX #VirtualMentorship

Do you have children? Learn how to avoid icebreakers that put a chill on the conversation. #ThePitch #INICIVOX #VirtualMentorship

Take the fun out of their game. Learn how to disarm a critic. #ThePitch #INICIVOX #VirtualMentorship