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Mariano, Tony and Lorenzo discuss Organic vs Prepared posting and programs to use like BufferApp, Lorenzo's Web Design scam, the Asian Photography scam and an update on Mariano's phone listening conspiracy and the usual in between nonsense. --- Support this podcast: https://anchor.fm/rockstarpodcast/support
As of this podcast, I can now officially say that I've got a regular guest! Michele Flamer joins me again on today's Intrepid Entrepreneur podcast. Michele is a well-known sales and training development management professional with a decade of leadership under her belt. She's also the podcaster behind The Retail Couch. Today, Michele and I talk about implementation and creative ideas to drive a successful fourth quarter in your business. We also talk about the role of the sales reps in the changing retail landscape – a topic that Michele's an expert with. Michele has worked in the gift, home, travel and outdoor active lifestyle markets and is impassioned about her industries, the retailer buyers and her peers in the sales representative world. We all need Michele's insights as we continue to migrate through all of the changes in the consumer decision journey (meaning, how people research, buy and share products). Follow Intrepid Entrepreneur on Instagram and Twitter (@GoLivingUber) and Facebook (https://www.facebook.com/LivingUber) and visit the LivingUber website (www.livinguber.com) to sign up for my newsletter (read: awesome free content people!). Don't forget to rate, review and subscribe if you're diggin' the Intrepid Entrepreneur podcast! For more from Michele, check out The Retail Couch podcast. Resources: Editorial Content Platform – I use Co-Schedule. This platform enables you to plan your content and delegate it. Co-Schedule supports efficiency because you can create content like a blog and also create and schedule social media updates concurrently. You can also just use it to plan your editorial calendar themes, but it has incredible functionality beyond that. Mashable.com – This is a great community and website that offers leading edge insights on best practices around creating content as well as paying to play on Facebook and other social platforms. Bufferapp.com – I recommend subscribing to the BufferApp blog. It offers incredible content on the topic of building an audience online and being remarkable in how you serve it. Buffer is also a platform that offers scheduling for social media. Bulldog Reporter.com is the website that published the information on holiday 15 retail.
Exactly a week ago, a bunch of Digital Nomads met up in Chiang Mai for beers and to hang out. It was organized by Hashtag Nomad and that event got me thinking. What if we all got together in a seminar and actually learned from each other. Would people even attend? Who would speak? Where would we meet? Instead of worrying about all of the answers, I booked a seminar room at the Ibis hotel for 120 people, put down the deposit, made a facebook page and got two volunteers on board to help me co-host the event which we scheduled for less than 10 days away. Listen to this episode to see how we got sponsored by Buffer, sold out within days, and now getting ready to host Chiang Mai's largest digital nomad meet up ever. Show Notes: Check out the event! www.NomadSummit.com Pejman Afrakhteh http://digital-nomad.me/ Kathrin Folkendt http://kathrinfolkendt.com/ Thanks to our sponsor: Buffer www.BufferApp.com Coworking Spaces Koh Phangan - https://www.facebook.com/kohspace Koh Lanta - Ko Hub Nomad List - https://nomadlist.io/ Hashtag Nomad - http://hashtagnomads.com/ My blog: www.JohnnyFD.com
Esta semana no novo episódio do Podcast Marketing Digest, falamos das 10 tendências de marketing para 2015 numa apresentação de Henrik Jensen. Subscrever e não perder mais um episódio: Artigo: http://www.tv.appm.pt/video/10-tendencias-de-marketing-para-2015-marketing-digest-ep-28 Youtube: https://www.youtube.com/watch?v=CJf0lOT1jVY&list=PLJOJDLFFOD73Vclki_ZIqBp6TTQtaCCpx iTunes: https://itunes.apple.com/pt/podcast/podcast-marketing-digest/id844099136?mt=2 Facebook: https://facebook.com/appmnews Twitter: https://twitter.com/mktdigest #1 Tendência: Ferramentas all in one #2 Tendência: Personalização #3 Tendência: Email Marketing Integrado #4 Tendência: Renomear o Departamento de Marketing #5 Tendência: Mostra-me o Dinheiro ("Show me the money") #6 Tendência: Foco na Criação de Leads #7 Tendência: Omi-canais #8 Tendência: Transparência #9 Tendência: SEO e Redes Sociais #10 Tendência: Automatização Dica da Semana Transparência da Bufferapp Transparência Bufferapp Onde vai o dinheiro da Bufferapp
Keith Keller has appeared on numerous radio shows, teleseminars, webinars and Google Hangouts across the US, Canada, Europe, and Australasia. He is known as the Global Twitter Marketing Specialist. You can find him over at KeithKeller.com.au. Today on Digital Marketing Radio we discuss how to use Twitter for marketing, with topics including: How has Twitter marketing changed over the past few years? Should Twitter be an important part of the social media marketing mix for all businesses? And what other social networks are on the rise in 2015? Are there any types of businesses that shouldn't be using Twitter? Does Twitter work for local businesses? What doesn't work on Twitter? What is spamming on Twitter? What is the most effective day of the week to Tweet? What format of tweets work best? What is the most important part of Twitter in recent times? Why including images in Tweets can help you to stand out from the crowd How SoundCloud can help you with your Twitter marketing How might Twitter change in the future? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? BufferApp [Social media scheduling software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snip.ly [Link shortening and content sharing service] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Twitter is awesome, and I'll stand by that. But it's part of the social six. And it's part of an evolving and ever-changing social media space. You've got to take them somewhere. Twitter is only relevant if it's going somewhere. I would suggest - either work diligently on an email marketing list or make sure that you've got a lovely blog or website that's yours your domain, what I call your home base. Twitter and Pinterest and Instagram are wonderful - but you've got to take them somewhere. So my number one takeaway is don't rely on social media. Only use it as a traffic generator to bring them back home.
Show Log Episode 155, August 25, 2014 Social Media Roundtable 0:01:49 They begin, both in the West. 0:02:36 Thanks to the sponsors, Harlan Hogan, VoiceOverXtra, and Edge Studios. 0:02:58 A new Edge Studio “mini site” will be unveiled at Voice2014. 0:03:20 Tonight's show is all about social media. 0:03:56 John Lano in Minneapolis. 0:04:13 Trish Basanyi from New Jersey 0:04:40 Lisa Rice in Virginia 0:05:21 Jerry Reed from Update New York 0:06:03 Derek Chappell, Ottawa, Kansas 0:06:51 Dan asks Derek what he does on social media. He says “persistence” is key. External: clients; Internal: VO biz. He tries to be out there both ways to get business and keep up with trends. 0:08:05 For externals: 1) prospect for clients, 2) research clients, 3) share client's online stuff. Internal: share everybody's stuff, paying it forward. 0:09:34 Dan asks Trish to comment. 0:10:00 Trish says she has 17,000 followers on Twitter. She's also on TweetDeck. It's an app for Twitter to improve the interface. TweetDeck breaks the Twitter information into columns. 0:12:52 Dan asks Lisa what works for her. She didn't like Facebook. She did social media originally for business. She loves Twitter because it's a challenge to get your message into 140 characters. She has learned a lot from her VO contacts. For externals, she feels Twitter & Pinterest help with search engines. 0:16:00 Lisa uses her blog to show other sides of her personality and highlight her work. Her ranking: 1) Twitter, 2) Pinterest, 3) LinkedIn. 0:17:17 Lisa describes Pinterest. Pinterest allows you to create “bulletin boards” you “pin” articles to. It helps her organize what before were bookmarks. 0:19:42 Dan asks John what he does. He loves Twitter, too. It's a giant conversation and you can see everything and jump in. In general, he sees social media as a giant party with different rooms, each with different rules and norms. 0:21:41 Dan asks Jerry what he does. He likes Twitter the best, but uses them all. With LinkedIn, people don't disappear. He uses Twitter to call attention to what he does. He's a photographer and uses them to promote himself indirectly. 0:23:23 When Jerry follows somebody on Twitter, he acknowledges when he's “followed” back and sends a link to his demo. 0:24:10 Dan and George comment on the variety of perspectives. 0:24:30 Derek uses HootSuite to organize Twitter. He'll also follow back and provide a link to more information. He's started relationships with production companies in a more friendly way. He also has had VO friends refer him for jobs. It's about fostering relationships. 0:27:34 Jerry talks about blogs. His blogs start with an audio version of him doing the blog via SoundCloud. 0:28:27 Lisa is pressed for time to even do a written blog. She tells the story of a client who wanted her to cast for a job she had. She used social media to search for people. She couldn't find contact information on some people's social media pages. 0:31:39 Break 0:33:37 They're back. 0:34:30 Lisa says kids use Twitter for “open texting.” 0:35:21 George tells about a ringtone kids used that older people couldn't hear. 0:36:00 George asks what has happened to Facebook to make it less attractive. Jerry comments that you have to pay for larger reach. Derek says Facebook is now the pay-to-play of social media. 0:37:20 Dan asks if buying “likes” is pointless. Discussion follows. 0:38:25 Derek puts something on his Facebook business page. And then he shares with his personal pages, which is free way to get his business page out there. 0:39:16 Jerry gets better reach when he puts a link as a comment instead of a post. Derek feels Facebook is secretive. Twitter is open and out there. George says features on Twitter come from users. 0:40:58 John says once Facebook tried to monetize everything, it turned into “click bate.” 0:41:37 Dan asks if social media actually generates work. 0:42:16 Trish uses TweetDeck https://tweetdeck.twitter.com/ to for things like “need female voice talent” and TweetDeck finds those words anytime they appear. Her biggest clients have come from Twitter five years ago. 0:43:52 Derek says you still have to do the searching for clients. He explains the client research he does. He's created copy for potential clients and sent that to them as an audition based on his research. He was careful not to criticize existing client voicing. 0:47:09 Trish talks about HootSuite https://hootsuite.com/ and her many, many social media accounts. 0:49:33 John talks about Jab, Jab Right Hook about the languages each social media site uses. http://alturl.com/7osix 0:50:00 Lisa describes the differences between sites. She doesn't like nonstop promotion on Twitter, for example. Don't forget the human connection. 0:52:45 Break 0:53:59 They're back after the Sponge Bob message. 0:54:20 Dan talks about the “time suck.” 0:55:07 How do you stop social media from being a “time suck”? Jerry gives his tips. 0:56:24 John likes BufferApp.com, for scheduling Tweets when most of your followers are on. He also likes http://www.tweriod.com/ for scheduling tweets. 0:57:52 Lisa talks about managing her social media time being a full time mom. Keep an eye on scheduled tweets when current events intercede and make them inappropriate. She has to be careful and disciplined to manage her work and time. 1:00:25 Dan asks Derek how he does it. He uses HootSuite to schedule blogs. If you find the right tools, you eliminate the time suck. He also uses timing for tweeting in other time zones in other parts of the world. Get it done and get out. He likes Twitter for current events. 1:02:39 George asks if anyone has used SocialOomph (https://www.socialoomph.com/)? George says it takes scheduling to another level. It can rotate through pre-loaded tweets. 1:03:34 Jerry asks “Can you tweet too much?” Derek says yes, especially if you're self-promoting. He talks about Trish's approach with Twitter with 30% business and 70% personal. He asks, why not share your humanity? 1:05:07 George talks about queueing up tips on SocialOomph. 1:06:15 Dan asks if that got him business. 1:06:50 Jerry says sharing good things you find is helpful to people. 1:07:25 John calls it “content marketing.” You feed content into the machine for your target audience. 1:08:12 Derek has built his social media “friends” that way. He then talks about a book called “Launch,” by Michael Stelzner http://alturl.com/w8jny and how sharing with others creates relationships. 1:09:28 Questions from the audience: Q: Personal Social Media vs. Dedicated VO Brands. How do you separate those or do you need to? A: Lisa doesn't share info about her kids. She recycles her writings from time to time. 1:12:31 John restates the question: do you promote yourself on a personal page or a professional page? He talks about how personal our voice and brand are. So, on Twitter he combines it. On Facebook, he does have a business page mainly for his demos. And then he watches what he says on his Facebook personal page. 1:14:25 Jerry keeps things separate. George asks if you can automate dealing with “likes” on your personal page. 1:15:12 Derek says discretion is key. 1:16:22 Jerry keeps his timeline on Facebook clean. He deletes old posts. 1:16:49 Harlan Hogan break. 1:19:04 Back to questions. Q: Google Analytics and how do we quantify the return on investment? 1:19:34: Trish doesn't. She explains. 1:21:03 Q: “The way to make money in social media is to make advocates. And I make advocates by….” 1:21:24 A: Derek tries to show clients that he knows what he's doing. 1:22:16 Jerry is big fan of sharing the wealth and advocates for the people he does business with. Then they become return clients. 1:23:04 Lisa doesn't use day-to-day Twitter for getting business. To her, being a good advocate for her customers is being reliable and have them come back to her. 1:24:12 Trish goes back to question about separate pages. She can't imagine using Twitter for personal reasons! That's what Facebook is for, in her view. 1:26:39 John says it's relationship building, starting on social media. 1:27:10 Dan starts a lightning round for pet peeves on social media. 1:27:31 John: Blatant nonstop self promotion. 1:27:50 Trish—reposting the same thing over and over on Twitter. It doesn't create interaction. 1:28:33 Lisa: constant self promotion on Twitter, especially in politics, and no communications because of scheduled tweets. 1:29:42 Jerry: negativity without something good to say in between. 1:30:02 Derek, 1) don't beg for likes for no reason; 2) Blogs with no last name, no link; and 3) people who don't post in groups, but only comment with negative comments and start a problem. Post something original every once in a while. Trish doesn't like people who post but don't comment. 1:30:59 George: humble braggers. “I just booked a job with…” It's overdone. Post things more helpful to the community. 1:32:00 Dan says Derek's #3 is his #1: people who want to participate in the Monty Python Argument Clinic (Yes I do; No you don't) or incredibly passive aggressively throwing out bait. 1:32:48 Dan thanks the group. 1:33:42 Plug time: John follow him on Twitter and his blog (voiceovergenie.com/blog). 1:34:05 Trish: voiceovercafe.org where she and others have guests. 1:34:33 Lisa: lisaricevoice.com Follow her on Twitter. She follows back. 1:34:57 Jerry: JerryReed.com , Jerry's Voice is the blog, and his brand “Warm Tone, Natural Finish,” which he just trademarked. 1:35:27 Derek thevoiceofyourbusiness.com/blog 1:36:50 Derek says we didn't talk about YouTube at all as a platform. George suggests a show all about YouTube. 1:37:41 Break for VoiceOverXtra and Voice2014. 1:40:40 Whence came these two radiant celestial brothers clip. 1:40:55 They're back. 1:41:11 Donors thanks especially for sustaining donations. 1:41:48 EWABS Clickers still for sale. 1:42:09 George talks about the clicker debate on the audiobook page on Facebook. 1:42:30 Future shows: dark next Monday. 1:43:12 Sept. 8-Voice2014 show will air. 1:43:23 Sept. 15: Fan Roundtable. Limit 25. 1:43:43 Like us on Facebook, Follow us on Twitter, and subscribe to the show on YouTube at https://www.youtube.com/user/ewabsshow Look at the earlier shows. 1:44:26 George says EWABS is now on Stitcher. http://www.stitcher.com/ The EWABS podcast feed is at http://ewabs.podbean.com/ 1:45:03 Thanks to the sponsors: Harlan Hogan, VoiceOverXtra, Edge Studio. 1:45:30 Thanks to wives and Dan's mom, and the staff. Kathy Curriden the show producer, Jack de Golia for show notes, Tim McKean for EWABS Essentials, and Lee Pinney for the podcast. 1:46:20 A new record for show length! 1:48:16 End of show
FREE eBOOK ALSO AVAILABLE!! www.GlobalSocialMediaCoaching.com/eBook THE CONTENT Part 5 - Scheduling Your Tweets POWER TIMES & SITES TO TRY (8am – 1pm – 4pm – 8pm) www.BufferApp.com www.HootSuite.com www.Gremln.com TWERIOD (What are your best times to tweet?) www.Tweriod.com
I want to thank Carolyn Kopprasch and the @BufferApp team for getting back to me, and agreeing to not only join the podcast, but also field questions from "anyone" ...what a cool group of people! In this episode Carolyn gives us some of the insider's perspective on what really happened, when Buffer got hacked Carolyn and I discuss triage methodology, and how Buffer's small team responded In-depth conversation on the communications strategy and implemented plan to be totally transparent We discuss that point where it's time to "shut it down" and the need to have the ability and information to make the decision Buffer's team did when they shut down the service temporarily Carolyn talks about some of the non-typical ways that her team detects potential security issues Caroly dispenses some solid advice for anyone in a small shop that may be operating ultra-lean Finally, Carolyn and I talk about software security and what role it (or the lack thereof) played in the Buffer incident Guest Carolyn Kopprasch ( @CaroKopp ) - Carolyn is currently Buffer's "Chief Happiness Officer". Her role is to make sure that Buffer's customers are, in fact, happy. Also she has a web presence right here: http://CaroKopp.com Links! Buffer's communications page: http://open.bufferapp.com/buffer-has-been-hacked-here-is-whats-going-on/
This week I’m joined by Michael Hyatt, New York Times, Wall Street Journal, and USA Today bestselling author of Platform: Get Noticed in a Noisy World. He is also the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. He is also a very influential blogger at MichaelHyatt.com, and podcaster with his show This Is Your Life. Covered in this episode: Start your day doing nothing? Benefits of Journaling Day One Journaling App – Mac Day One Journaling App – iOS Margin Designing your ‘Ideal Week’ Scheduling time to build your Platform Having a ‘hard stop’ to the day Articulate your priorities Being stuck Getting distracted by gadgets This Is Your Life – What The Internet Has Been Doing To Our Brains Unplugging from Technology Digital Detox Startupizer Hootsuite Fluid App Evernote Evernote Training: Become An Evernote Master Workflowy Keynote Byword Mac Byword iOS Pathfinder Michael’s Annual Time Block Tool Bufferapp Downcast Martha Beck – The Joy Diet What gets scheduled is what gets done. - @MichaelHyattClick To Tweet Michael’s Go To Podcasts Podcast Answer Man EntreLeadership Smart Passive Income Your Move with Andy Stanley Dan Miller – 48 Days To The Work You Love