Podcasts about communities that convert

Hello there ROCKSTARS! Welcome to The Entrepreneur Mastery Lab Podcast Episode 84 ~ Building Communities That Convert, with Mark Bowness This week inside the Lab, we are joined by Mark Bowness of Communities That Convert. Mark Bowness is a community builder and start-up Founder. At the age of 26 years old Mark leased a 200 acre-island in Fiji and invited the world to become tribe members. Tribewanted was featured in 200 media outlets around the world, was filmed for 18 months and became a 5 part prime time TV show that aired in 3 countries. Since, Mark has dedicated himself to teaching thousands of start-ups how to build communities that support your business. Mark's businesses have won best social network, he has been awarded 2 x 2CommaClub Awards, but most of all he loves hanging out with his dog Evie, in Melbourne Australia.   How to contact Mark (here's a few ways): mark@markbowness.com.au www.markbowness.com.au     Join our private Facebook Community Group, The Entrepreneur Mastery Lab ~ A Place for Service Professionals to Give & Grow A Freebie from us!  https://www.jbandthedoctor.com/freegift/   Click for all of our Links and Social Media   Please Like, Subscribe and Give Us a Review (5 stars sounds like the best option) 

This social media platform continues to evolve, and we are HERE for it! Twitter remains SUPER relevant, and there have been a bunch of updates lately (with announcements of more to come in the new year). Madalyn Sklar is the preeminent Twitter expert who can answer ANY question about strategy or tactics in using the platform, and she does so on episode 45. Our guest... Madalyn SklarSocial Media and Digital Marketing Strategist | Blogger | PodcasterMadalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. She's ranked the #1 Social Media Power Influencer in Houston. Each week she hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one hour discussion revolving around Twitter marketing. Since launching three years ago, it has reached over 6 billion impressions. She also has two podcasts - one is #TwitterSmarter on which she interviews leading social media and marketing experts. She also co-hosts the weekly Communities That Convert podcast with Kami Huyse. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow. On this quick LIVE episode of the podcast, we learn a handful of tips from Madalyn to use Twitter to its fullest potential.One of her tips was to create gifs, and here is her Giphy page - check them out! You can also watch the video if you'd like SEE it - Ep. 45 on YouTube.   We are "Making a Marketer"... in all ways. Check out episode 45 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

In this episode I focus on one method of building a community. This method has proven to give quick traction, but there’s a key task you must do to fine tune that traction! A great podcast that can help you dive deeper into the art of community building is the Communities That Convert podcast hosted by Kami Huyse & Madalyn Sklar! #CTCPodcast Don't forget to follow through with this episode's call to action! Tweet me @khetrific and let me know how we're doing! Please leave us a rating & review as well! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/aboveaverage/support

In this episode of the Communities That Convert podcast, we decided to live stream the episode WHILE we were recording. Talk about eating our own dog food! We help people to build, grow, nurture and monetize their online community and build a tribe of raving fans. For the next 30 minutes, we are going to outline a 7-step script that you can follow to be prepared for your live stream and deliver value every single time. Podcast show notes available at http://communitiesthatconvert.com/episode107

If you don't plan to succeed, you plan to fail. In today's episode, we share the GOAL POST planning process that will allow you to create a quick start plan for growing your online community in 2019. Be sure to download a copy of the GOAL POST Planning sheet (located in our show notes) so that you can go through your own planning process for your community outreach. If you want to start a community, fill out the GOAL POST Worksheet as a way to outline the overall strategy for your launch. If you already have a community, fill out the GOAL POST Worksheet for both 2018 and 2019. If you didn’t do much planning for 2018, recap your accomplishments and strategies for the year. If you aren’t ready to start a community yet, you can use the GOAL POST Worksheet to plan out how you will engage with other communities in which you participate. In the podcast episode, Madalyn and Kami walk through their goals for the Communities That Convert community as an example of how you should use this form. Planning Topics Goal – Large overarching vision for your community. Should be something that people who join your community see themselves being a part of. For 2018, our goal was to create content that is specifically geared to marketers who want to use community building to grow their online influence. For 2019, our goal is deeper strategies, sharing step by step instructions and diving deeper into content from interviews. People – Who does your community serve? Boil this down to one person. It will not alienate people, it will make them feel you are talking to them rather than at them. For 2018, our podcast was geared toward online marketers, communication and social media professionals. For 2019, we’re getting more focused on people who are working their way up in social media marketing, who are ambitious and creative, cares about their community and who is a go-getter action taker. Objectives – Set some objectives for your community. What do you want to accomplish with it? How will you know you have achieved them? For 2018, our objectives included putting out the podcast consistently, starting a Facebook community and creating Facebook livestream. For 2019, we want to double our podcast downloads per episode, double our CTC Facebook group by March and launch a digital product that will help our community members reach their goals by Q2. Strategies – How will you support the people you serve? What services, coaching, webinars, and online training will you offer? For 2018, we focused on the podcast episodes and some Facebook livestream training. For 2019, we want to focus on a coaching or mastermind service or mentoring and bi-weekly livestream training to widen the audience. Tactics – What channels of communication will you use to connect with your community? One-on-one conversations, speaking at conferences, online campaigns, social media, etc. For 2018, we used social media promo on Twitter and Facebook, promo on our personal pages, a wide distribution of the podcast and a speaking opportunity – Houston Social Media Day for Blog Elevated. For 2019, we’ll use strategic Facebook Ads with the most helpful content, including worksheets and downloads from email and Messenger and do pop-up free livestream trainings. Your implementation should include a timeline, budget and allocate the people and other resources to each task. If it isn’t on your calendar, it is not going to happen, so be sure to get everything on a calendar of choice. Also, make sure you measure your success by looking at your numbers.This measurement should match with your Objectives. Other Episodes You Might Like Episode 67: How to Start a Meetup in Your Local Area  Episode 68: Strategies for Staying Connected Through Social Media Tools, apps, and links mentioned: Bonjoro Take Action Download the GOAL POST Worksheet and fill it out. It's located in this episode's show notes. And then come and talk about what you are planning to do in 2019 in the Facebook Group! (Secret word is ACTION)

In this episode, we focus on working with influencer communities to build your brand by using collaborations, workshops, Facebook Live and even your own platforms. Back in Episode 19, we went into depth about How to Build Your Community Using Joint Venture Partnerships. We recommend that you listen to that episode as a companion to this one Building Community Collaborations Lee Odden from TopRank Marketing often works with trade shows and associations to create ebooks for download before a conference. He collaborates with tradeshow attendees who download the ebooks and share it with their companies and friends. He also creates lists every year, starting with the list 25 Women That Rock Social Media. Every year, he asks those featured for their recommendations for the next list. He has done this very successfully for a number of years. The #SocialROI Chat Madalyn hosts each week is presented by ManageFlitter. They've created an ebook based on the Twitter Chat. They collaborated with 25 social media and digital marketing experts to cover 25 topics. Using Webinars to Activate an Influencer's Community Work with an influencer to create a content-rich webinar for a win-win. This works well for affiliate partnerships. For Madalyn's Video Like A Rockstar mastermind program she is doing webinars to promote it. A great way to do this is to connect with influencers and invite them to be a guest on your webinar. You can also have them as an affiliate too. Using Facebook Live to Build Community Kami uses this every month for Social Media Breakfast and it builds a community beyond the live event. Facebook Live allows more people to attend online than at the live event. Madalyn hosts Facebook Live sessions after her TwitterSmarter Chat and Social ROI every week. It's a great way of opening it up to a wider audience and bringing communities together. Social Media Examiner does a weekly talk show through lilive streamThrough the talk show and podcasts, they highlight thought leaders and guests who usually become speakers for their annual conference, SMMW. They provide speakers with a link for the conference to track who they bring along. Inviting Influencers to Appear On Your Platform Invite people that have communities that match your potential customers to appear on your podcast or YouTube channel and they might share it with their audience as well. Plus, you get some social proof from it as well. Here’s are a few of the people who have appeared on the Communities That Convert podcast: Kirsten Oliphant, Create IF Writing, Creative Collaborations How to Form Lasting and Lucrative Partnerships  Elisa Camahort Page, How I Built That and BlogHer, Inside the Career of a Master Online Community Builder Mikael Yang, ManyChat, Build a Facebook Messenger Bot with ManyChat  Tim Fargo, Social Jukebox How to Promote Your Evergreen Content Sunny Lenarduzzi, YouTube Expert, How to Build a Converting Community on YouTube Sue B Zimmerman, Instagram expert, How to Build a Converting Community on Instagram Gini Dietrich, Spin Sucks,  How to Build a Converting Community Using Content Dorie Clark, Speaker, Author, and Marketing Consultant, Leveraging Community to Build Income Streams Adel de Meyer, Twitter Expert, How to Build a Converting Community on Twitter Zach Spuckler, Heart Soul and Hustle and Marketing Expert, How to Build a Converting Community on Facebook Tools, apps and links mentioned: Episode 19 Lee Odden's List “25 Women That Rock Social Media” #SocialROI Book Social Media Examiner's Talk Show Madalyn’s link to Social Media Marketing World Get a custom short domain like my Sklar.ly Past Communities that Convert Interviews Take Action Make a dream list of ten people who you would love to collaborate with. Of these people, five should be at or about your level and five should be above your level. Come visit us in the Facebook group and share your list with us. How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. Join Our Community We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or go directly to our Facebook (shhh. The codeword is ACTION)!

If you wonder how to promote your evergreen content efficiently, you might want to check out Social Jukebox, a tool that allows you to share your content over and over again on Facebook, LinkedIn or Twitter. In this episode, we talk with Tim Fargo from Social Jukebox. He is a two-time Inc. 500 winner, an entrepreneur, an international speaker and bestselling author and the creator of Social Jukebox. We are paid users of Social Jukebox and use it on a daily basis to promote the Communities That Convert podcast. It may even by why you are here. Tim shares with us some of his best tips and practices to get the most out of your evergreen content.Social Jukebox is an automated content delivery system. So it’s essentially Buffer that just keeps on going, When you get to the end of one of your content databases on Social Jukebox, the content will keep recycling over and over again like an hourglass that just keeps turning over. Question: What is Social Jukebox and why did you create it? Answer: In 2013, I published the book Alphabet Success. I was trying to build an audience to promote the book and found the process of scheduling posts to be mind-numbing things. You could carve your tweet on a granite tablet and send it on horseback to be delivered. The person receiving it on Twitter will have no idea that ever happened so they don’t care how it got there. As a result, I started looking around for a more efficient way to deliver the content. I ended up calling my former head of IT from Omega, that I sold in 2003, and asked him to build a tool to help me deliver my content to the social media sites. I didn’t intend to sell it, but I quickly found people were much more interested in why I was posting 24 hours a day then they were my book. I thought maybe it’s time to abandon the book and try the software business. So here we are. I just shared it with a few people in the beginning and it had a lot of utility. It just didn’t look very nice. So for people that are thinking about starting something, don’t get too hung up on getting it perfect. Just go for “good enough” when you’re getting started. Question: When you started, it only worked with Twitter, but now you have added a few more platforms, correct? Answer: We added the other two biggies in my mind, which are Facebook and LinkedIn, where most people have at least some presence. Almost everybody I think has a favorite go-to platform whether they’re doing a lot of Facebook marketing or whether they’re Twitter-centric. So we added those two platforms and, of course, we continue to look at other platforms to possibly add in the future. Question: What is evergreen content in your mind? Can you give us some examples? Answer: World Cup scores are great to share live or comment on. I have a connection with Sweden because my kids are half Swedish and Sweden’s actually South Korea right now as we are speaking. So that’s a great thing to live tweet because the game is happening now. It’s not a great thing to put in Social Jukebox because in a couple months it’ll be like, yeah we kind of know what happened with that event (Sweden won that match 1-0). Things that make great evergreen content include a social media tip, a great graphic, podcasts, blog posts are very often great, especially if they cover leadership or management. A good example is a plumber that creates videos about how homeowners can take care of jobs that are super easy, like how to tighten the washer onto someone’s sink can then be put in a Jukebox to be shared on Facebook and Twitter to develop a social community. It’s anything that would resonate with your audience on an ongoing basis. Today everyone’s their own media company. Media companies have editorial calendars and you can have an editorial calendar, too. You can create a Jukebox to share seasonal items only at a certain time of year. For instance, you could have content in a Jukebox for Black History Month, if that is something that would resonate with your audience. Question: For people that have not been on the tool yet, can you describe how it works? Answer: Jukeboxes are basically miniature databases of content that post over and over in a random pattern. When people quiz me as to why I chose to do it this way, I tell them that every time I tried to accurately predict the perfect time for the perfect content I was almost universally incorrect. If you have a particular kind of content that you want to share at a certain hour of the day, then that’s great, but don’t get too hung up on it being a specific post. In the Jukeboxes, the content is randomly going, and we also have a calendar for targeted posts where you’ve got a greater level of control. There are actually three different ways to schedule things: Auto-schedule allows you to decide how many times per day you want something to post from each Jukebox. It does it all for you and spaces out the posts. You can set a specific schedule for an entire Jukebox to be used over a specific period of time. You can also visual schedule, which looks like a giant excel spreadsheet. You can move posts around on that for people who want to tweak and get more specific with the time slots. What I recommend for those people is to use auto-schedule to create the massive schedule to start with and then go into the visual schedule and pinpoint different times. Question: What is the effectiveness of the system? Answer: The effectiveness and engagement will depend on the content. If you have a post that’s great, it’s going to get picked up and shared, but if you have a post that sucks, it’s not going to go anywhere. No amount of wizardry is going to make and uninteresting piece of content resonate with people. Think back to the TV shows Friends and Seinfeld. The whole idea was to get eyeballs and once you have those eyeballs, have enough trust generated that those eyeballs will stick around and watch the commercials. There’s lots of different ways to skin a cat and I think driving engagement comes from different ways, right? Some of the ways I have seen work include: Helpful content General interest content Things people find interesting or amusing. Interesting content could be just facts or something that you share that might be relevant to your audience and develop some pickup. Other things could just be pure entertainment. The key is going to be in what does your audience care about. Take the home shopping network, for instance. By my estimation, that whole channel is spam, right? But it’s a business. They don’t exist for no reason. There are people who sit at home and call the place up and order stuff. If they didn’t they go off the air. So it’s all about serving your audience and that’s the key. All that my tool can do is deliver that message to the audience you have. You can automatically add a hashtag to every post in a Jukebox by just adding it once in options instead of adding it to every post in the jukebox, which is much more efficient. But it does always go back to don’t try to put lipstick on a pig. If you don’t have good content you need to focus on fixing that because getting a new tool isn’t  going to take you across the goal line. Question: Twitter has new policies in place when it comes to duplicating tweets. Does your tool violate any of these new rules? Can you talk a little bit about the new Twitter policy? Answer: Twitter has had a no duplicate policy since 2009. I don’t want to tempt fate, but the amount of resources that it would require for them to check every post that’s coming on against everything that’s been posted on your account before–you’re talking about a gargantuan amount of overhead. We run an algorithm now to make sure that people aren’t duplicating content too quickly as it goes out because we’re enforcing a 72 hour rule. I’m sure that if I contacted people at Twitter, they’d say it’s absolutely forbidden. But I haven’t heard from anybody that’s having a problem.   My impression about these rules and what they were trying to combat is the rise of fake news. Particularly on Twitter where we’d see trends pop up and it was a six word phrase. How does the six word phrase trend? The only way a six word phrase trends is because a bunch of accounts are coordinating the posting.   I could add a wrinkle to Social Jukebox where you could update a thousand accounts because you’d have a shared jukebox between all 1000 accounts or 10,000 accounts for 100,000 accounts.  There really isn’t an upper limit as long as you have the server resources and you can automatically have that post go out to all those accounts more or less simultaneously. That is something Twitter specifically talked about when they were reaching out. And I’m sure it was the same for everybody that has a posting tool for Twitter. They were very keen to know how you could move content back and forth between accounts, how quickly it could be shared, things like that. So my impression, and I think it’s correct, was they really wanted to find a way to limit people who are trying to make something look as if it was news. And if and if you can have something trend and the articles look newsworthy, people only read the headline and don’t necessarily click on the link but that message becomes the takeaway. I think from Twitter’s perspective, you don’t want to be caught in the middle of this kind of chaos, with people putting out things that are just patently false on your platform.. I’m pretty sure what they were really after was to prevent that kind of thing. And by the way, they don’t like repetitive stuff, so I do think there’s going to be a higher level enforcement where you have to maybe wait, say six or seven hours before you can repeat a post and I’m sure the time table is going to continue to increase. But the idea that you could never share the same post again, I’m not saying never. I said I don’t want to tempt fate, but I don’t see that happening. Question: What makes Social Jukebox standout over similar services on the market? Answer: I like to keep the platform somewhat simple. I think there’s a tendency among almost all software tools to keep adding stuff until you have a product that is so complicated that you need a master’s degree to turn the thing on.   It’s great to add features, but at the same time you add overhead to the process, you add complexity to the product, and as a result it very often it becomes intimidating to use it for the simple task that it was made for from the beginning. I’m much more interested in having it be really effective at the things that it’s really meant to do. I’d even include in that having a predictive tool about the best time to tweet is an idiot’s game. All you do is take everyone’s followers and tell them that at 8:00 AM in your area, most of your followers are online. Wow, that’s a real insight. And by the way, it’s not like you’re buying super bowl airtime.  You’re adding posts, so why wouldn’t you post around the clock just with the idea that maybe you’ll get a great client from Malaysia? Maybe you’ll find somebody that’s really interested in what you do in New Zealand.   Don’t be parochial and think that just because your existing audience is in a certain time zone that you should restrict yourself to that. In the ideal world, you’re not just serving who you’re talking to now. You’re expanding the number of people you’re talking to. At least that would be my key to marketing. I would say really our key is just keep simplifying the tool. I’m not saying take things away, but just try to make it easier and easier to use. If you ever have a support question for Social Jukebox, you get me, there is no support department. If you create a support department, they will do what you’ve mandated them to do. They will give great support on the product. Right? Very rarely are they going to try to figure out a way to eliminate their own job. And the reality is clients don’t want great support. They want a product they understand. And if you keep getting the same questions from customers, don’t figure out a great support answer, figure out a way to redesign the product so that the person doesn’t have a question anymore. That is my mindset. I’m incentivized as the entrepreneur because not only am I the one who’s going to have to ask the questions, but I’m also the person that can affect change. For me that’s a really important distinction, making sure that you’re constantly trying to eliminate the number of questions people might have about something rather than just try to find great ways to answer those questions. Tools, Apps and Links Mentioned: Social Jukebox How to reach Tim: LinkedIn Take Action Make a list of your own evergreen content and tweet it out with the #CTCpodcasthashtag so the community can see your best content and share it. We will retweet some of the best ones from our Twitter accounts. You can also go to our Facebook community and share your best content in our share thread. To get in, use the secret word: ACTION How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. Join Our Community We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or go to our Facebook group here (shhh. The codeword is ACTION)!

Kami Huyse, is a public relations professional and author. She is the CEO of Zoetica Media LLC, a digital marketing and public relations agency. She is the founder of the Social Media Breakfast of Houston live event and live stream, co-founder of the podcast Communities That Convert, co-founder of travel and tourism influencer blog TexasTravelTalk.com and founder of Growth Hacks 4 Women, a mastermind community for leaders. She also serves on the board of Civilination, a nonprofit dedicated to taking a stand against online harassment, character assassination and violence. Kami helps brands and entrepreneurs connect with online communities that mean the most to their business in order to build awareness for their brand; contribute meaningfully to the community; and drive measurable business results.   Where you find Kami online: Twitter Facebook LinkedIn smbhou.com communitiesthatconvert.com growthhacks4women.com   What did you think of this episode? I want to know. Go to MarkStruczewski.com/kami and leave a comment.   To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.

Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Kami Huyse from Zoetica Media and Communities that Convert about Build Communities online and offline Kami is a public relations professional and author. She is the CEO of Zoetica Media LLC, a digital marketing and public relations agency. She is the founder of the Social Media Breakfast of Houston live event and live stream, co-founder of the podcast Communities That Convert, and co-founder of travel and tourism influencer blog TexasTravelTalk.com. Kami helps brands and entrepreneurs connect with online communities that mean the most to their business in order to build awareness for their brand; contribute meaningfully to the community; and drive measurable business results.

Are you wondering how you find and engage and convert an online community strangers into happy and satisfied customers? In this episode we talk about how to determine your own niche market, create an interconnected community, and overcome the technical challenges. On the podcast to help us with this discussion of how to turn strangers into customers is Todd Giannattasio, Founder of The Growth Suite, a company that helps businesses turn strangers into customers over at TheGrowthSuite.com. The Communities That Convert website is set up on the GrowthSuite platform discussion has been helping us to set it up and get it running as Beta members of his community. We felt our audience would enjoy hearing some of his tips for getting started as an online entrepreneur. Episode Highlights: Question: Tell us a little bit about Growth Suite, what it is and why you started it?  Answer: It’s a combination of membership training and tools for entrepreneurs and marketers who need to get their business going online. Todd has another done-for-you agency called Tresnic Media that offers high-ticket retainers to clients where we do all the marketing for them and that’s a struggle for many businesses to pay but the need is still there. TheGrowthSuite is a culmination of the same value proposition of Tresnic Media, helping businesses turn strangers into customers, but it’s at a lower-ticket subscription and available to virtually any entrepreneur to sign up and access. Question: Can you talk about how you boil down your market niche and who you are helping?  Answer: Todd discusses how you provide the most value to people by narrowing down your niche. But it’s also important to do this one audience at a time, starting narrow, but expanding from there, starting with a specific audience and building audiences from there. Ask yourself, where can you provide the most value the fastest and who is going to be the most passionate about what you’re doing? Todd created a Message to Market Match Matrix worksheet for the Communities That Convert podcast audience. This tool will allow you to map out your audience, their problems, the outcomes you want to create for them and the transformation or benefits you can provide (see the links below to get to this resource). Question: You are really great at making people feel like they are seen and valued. What is your philosophy for this? Answer: Listen to your community to give value back and understand there’s a feedback group that helps you improve your business and your community. When you pay attention to what people are asking for, you make everyone feel like they’re part of something and the feedback helps build a better product. Question: What do you think the hardest part is for entrepreneurs and what do you think they need help with to succeed? Answer: It depends on the entrepreneur and the industry they’re in. Everyone’s entrepreneurial hurdles are different and that’s how TheGrowthSuite was born– as an answer to the entrepreneurs who have trouble with the technical setup and understanding of how to market their business. Question: Can you talk a little bit about the service you’re providing to your community? Answer: TheGrowthSuite offers a service which is essentially three parts to success: the toolset, the skillset, and the mindset. Todd is combining all those and bringing them together with TheGrowthSuite. The business gives access to its website platform, video training on website set-up and marketing campaigns, a marketing fundamentals masterclass, and worksheets and exercises. He also hosts a Facebook page and community where you can ask questions and join discussions. Question: What are some of your tips for getting people to engage in your online community? Answer: Todd says that you have to connect with other experts in the space to get in and ask questions, creating that a practice for members. Use email to fuel discussions and ask questions within the group that anyone can jump in and answer. Guest Info Todd Giannattasio, Founder of The Growth Suite Facebook: Todd Giannattasio Instagram: @growthsuite or @tresnic Twitter: @growthsuite or @tresnic Todd’s Free Resources: Message to Market Match Matrix Take Action Go get Todd’s free gift to our community, Message to Market Match Matrix. Do the exercise, then share how it went on our free Facebook Community. Click here, then give us the secret phrase (shhhh, the phrase is, “Take Action”) How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join!

In this episode, we are going to go a little deeper about how to build your community using joint venture partnerships. In episode 8, we touched on using a Joint Venture as one of several other ways to grow and monetize your community. Then in episode 13, our guest Dorie Clark brought up Joint Venture partnerships as a way to get a lot of traction to build an income stream and grow your community fast. Episode Highlights: For the purposes of this episode, we thought we would define the way that we are defining a Joint Venture partnership: A joint venture partnership, or JV, is a business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task. This task can be a new project or any other business activity. Four Types of Joint Venture Projects Creating a New Brand or Product with Joint Ownership Kami discusses how she has done this with Texas Travel Talk, working with a legal contract between two companies, Zoetica and Fran Stephenson’s company, Step In Communication. Lisa Fraley provides online DIY collaboration templates to purchase for the protection of JV partners. You may also want to hire an attorney to be sure the contract meets the legal requirements of your municipality. Offer a Free Webinar or Podcast to Someone Else’s Community Madalyn talks about her recent JV with Marketo, teaching Twitter marketing on their webinar. These opportunities can also lead to future ideas and content spinoffs. For Madalyn, the VP lead to writing for their blog and also taking a presentation and turning into a paid course. Creative Collaborations The idea for Communities That Convert was born on June 9th, 2017. Kami and Madalyn discuss how they came together and partnered for this podcast. As you meet people, always be on the lookout for how you can collaborate and work with others. Don’t pass over potential opportunities. Create an add-on as an affiliate Build a community with someone else’s community and create or participate in an affiliate program. Create supplemental content and offer it to another group for the “cost” of an email. Kami highlights how GrowthHacks4Women grew from a Microsoft conference by offering a three-part mastermind and how a TexasTravelTalk.com community grew from scratch and used a more formal JV.   Tips and advice for establishing a JV Don’t go it alone, expand your circle. Look for ways to give to potential partners before asking for a partnership. Start small by doing a test or pilot and go from there. It doesn’t have to be a commitment. Links, Tools and Apps Mentioned: Lisa Fraley Legal Templates Top Tips For Successful Community Building on Twitter June 2017 Social Media Breakfast Video November 2015 Social Media Breakfast Video Call-To-Action: Come up with a list of people who you’d love to work with. Send a tweet or email to each of these people. Send us a tweet about one of these people and why you admire them. Hint: this will get their attention. You can thank us later. Tweet us @madalynsklar and @kamichat. We want to hear from you! How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join!

In this episode we are going to dive into 7 Types of Content that you can use to build a community that keeps coming back for more. 7 TYPES of Content to Deliver Webinars Pre-Recorded Video with or without slides Mini Class Live Video Challenges Pilot/Beta Courses Flagship Courses CALL TO ACTION: Tweet to us @madalynsklar and @kamichat or visit our Facebook page, Communities That Convert, to tell us what kind of content you think you will try first. We might even go deep on one or more of these if there is enough interest. How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar.

This is a special edition of the Communities That Convert podcast. We just went through an unbelievable experience. So we decided to record our thoughts and share them with you. We survived Hurricane Harvey and the effects it had on the Houston area....

This is a special edition of the Communities That Convert podcast. We just went through an unbelievable experience. So we decided to record our thoughts and share them with you. We survived Hurricane Harvey and the effects it had on the Houston area. In this episode, we’d like to share our thoughts on connecting with your community when YOU are in crisis. Episode Highlights: Social media plays an important role during a disaster. Understand when to pause your social media. Buffer made it easy for us to pause our accounts during Harvey. See article: How to Pause Your Buffer Queue (feature only available on the Awesome and Business plans) We both paid close attention to social media and noticed helpful hashtags popping up during Harvey: #Harvey #Harvey2017 #HarveyStorm #HarveyFlood #HarveyRecovery #HoustonStrong If you’re not in immediate danger, there are ways you can help out others. Kami categorized these into 4 different buckets of response: Initiators — People organizing their own outreach efforts: rescues, shelters, housing people. Aggregators — People organizing on the fly with Interactive maps of shelters, donation points. Amplifiers — People who share what other people have created. Participants — People who volunteer when requested. They responded to the initiators, aggregators and amplifiers. During a time of crisis, stay tuned to your local media — tv, radio, etc — for the latest updates. Use Facebook’s “disaster check-in” to let your friends know that you’re okay. Important — Take breaks from your computer and tv. Take a mental break. Clear your mind. How to Connect with Us: Go to communitiesthatconvert.com to connect! You can also reach us on Twitter twitter.com/madalynsklarand twitter.com/kamichat.

Madalyn Sklar is a marketing and branding expert with 21 years experience helping businesses exponentially grow their brand in an authentic and impactful way. Ranked #1 social media influencer in Houston (4th largest city in the United States), Madalyn is a real force to be reckoned with. She is host of the #TwitterSmarter Twitter chat and podcast, and weekly #SocialROI chat. She blogs, creates, speaks, and teaches courses at MadalynSklar.com. Madalyn launched a new podcast called Communities That Convert where she shares her vast knowledge of building online communities that date all the way back to 1996. In our interview, Madalyn walks us through five key nuggets for how you can use social media to engage and grow your community WITHOUT "sweating over the stove".  You'll understand this metaphor as you listen to the interview.  Don't miss it, as it is a real gem!