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In this episode of The Leveraged Practice Podcast, Stephanie shares how you can get clients signed up daily into your online programs, courses and products without sales calls. But instead connecting, nurturing and building relationships with your potential clients to help them make the decision to work with you. She'll walk you through the two key marketing strategies working today for health professionals. You'll learn: What kind of free content actually leads to sales The most common content mistakes health professionals make Why “sample selling” is key The exact funnel formula that brings in daily sales How a low price product can be transformative
Unlocking the Power of Your Story with Adam Torres | Your Message Received Podcast. Join host John Duffin in a powerful episode of 'Your Message Received' featuring Adam Torres, founder of Mission Matters. Adam reveals his journey from finance to mastering media, the game-changing importance of using books as business cards, and his relentless mission to help people find their authentic voices. Get the insider scoop on how Adam's innovative mindset and unwavering faith are shaking up the world of storytelling and media, one podcast at a time. Don't miss this chance to turbocharge your own message with insights from a master storyteller.When it's your turn to connect with Adam Torres, click and follow the link below. https://www.askadamtorres.com/00:00 Introduction and Early Success with First Book00:18 Welcome to Your Message Received Podcast01:08 Introducing Adam Torres02:16 Adam's Journey and Mission Matters06:37 From Finance to Media18:57 The Power of Writing a Book25:12 The Unexpected Client25:47 The Power of a Book27:16 Carrier Pigeons and Book Launches29:18 Building a Community of Authors31:04 Local Focus for Global Impact38:17 Evergreen Content and Storytelling41:36 Movie Ratings and Fun48:52 Final Thoughts and Farewell
Send us a textIn this episode, Jen interviews Jessica Rhodes, founder of Interview Connections and pioneer of podcast booking for entrepreneurs. They discuss how service-based business owners can turn podcast guesting into warm leads, sales, and networking gold. Jessica shares practical strategies on pitching yourself, using AI to repurpose interviews, and building post-interview business relationships.All The Links: https://jenvazquez.com/jessica-rhodes/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!
Power To The Podcast - Podcast starten, monetarisieren und zum Erfolg führen
Du fragst dich, ob du lieber Evergreen-Content produzieren solltest oder aktuelle, saisonale Themen aufgreifen willst? In dieser Episode bekommst du konkrete Antworten – und keine Dogmen. Ich zeige dir, wie du die Balance findest, was besser für Reichweite sorgt und wie du saisonale Inhalte so aufbereitest, dass sie langfristig wirken. Inklusive Tools, persönlicher Einblicke und einer cleveren SEO-Idee, die sich viele Podcaster:innen entgehen lassen.
Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox.
Welcome back to The Power Lounge. In "Pin With Purpose," host Amy Vaughn engages with Pinterest marketing strategist Dana Joan Johnson, founder of Styled Pin Collection. Together, they explore how Pinterest can revolutionize strategies for creative entrepreneurs and business owners seeking an alternative to the relentless pace of daily social media posting.Amy and Dana discuss Pinterest's potential as a visual search engine, emphasizing its ability to generate consistent, high-quality traffic to websites, content, and offerings. Dana shares her transition from the wedding industry to digital marketing, highlighting her dedication to sustainable marketing systems that prevent burnout. If navigating ever-changing social trends feels overwhelming, this episode provides practical strategies and valuable insights.Tailored for both product-based businesses and service providers, listeners will learn how to repurpose existing content, optimize with effective keywords, and develop a Pinterest strategy that continues to deliver results over time. Additionally, Dana addresses common Pinterest misconceptions and explains the importance of clarity, consistency, and relevance in achieving pinning success.Dana Johnson brings a unique perspective as a former wedding professional turned educator. Through The Styled Pin Collection, she empowers creative entrepreneurs with strategic, on-brand Pinterest content. By focusing on simplicity and authenticity, Dana helps businesses enhance their visibility and traffic without the constant pressure of daily social media engagement.Join this conversation to refine your Pinterest strategy and drive meaningful results for your business.Chapters:00:00 – Introduction01:58 – Pinterest: Beyond Aesthetic Inspiration04:06 – Pinterest Strategies for Wedding Planning09:38 – "Timeless Wedding Content Strategy"11:38 – Educational Content Drives Quality Leads15:14 – "Maximize Impact Through Repetition"19:12 – "Unbranded Searches and Content Strategy"19:53 – Empowering Consumers Through Value26:24 – Content Refresh and Repurposing27:49 – Maximizing Pinterest for Existing Content31:24 – Effective Visual Communication Strategies35:33 – "Encouragement to Speak at Conferences"37:26 – Twitter's Marketing Challenge: Unrelated Trends41:00 – "Year-Round Barbecue Marketing Strategies"46:08 – "Show Your Face in Marketing"46:56 – "Upcoming Master Classes Announcement"49:34 – OutroQuotes:"Work smarter—create evergreen content that delivers lasting value."- Amy Vaughan"Strategy beats hustle. Plant the right seeds to ensure your business grows long after you're done."- Dana Joan JohnsonKey Takeaways:Pinterest is a Powerful Search Engine, Not Just a Social PlatformStrategic, Sustainable Marketing Beats Social BurnoutEvergreen Content is Your Secret WeaponKeywords (and Simplicity!) Unlock Pinterest GrowthRepurpose, Schedule, and SimplifyEducate and Empower to Inspire TrustMeasure What Matters: Beyond ImpressionsPinterest's Future: Visual Search & Year-Round OpportunityConnect with Dana Joan Johnson:LinkedIn: https://www.linkedin.com/in/d-m-johnson/Website: https://ddvirtualmanagement.com/Check out PROJECT 300:PROJECT 300 Website: https://www.project300.co/PROJECT 300 LinkedIn: https://www.linkedin.com/company/project-300-llcPROJECT 300 Instagram: https://www.instagram.com/project300llc/Support the show
Fill out this application to apply for 1:1 coaching in 2025!In Episode #166, I'm sharing a case study on The Bible Recap, a powerful example of how to use evergreen content to build an audience year-round without constantly reinventing the wheel.Whether you're a faith-based entrepreneur, coach, content creator, or podcaster, this episode will show you how The Bible Recap, hosted by Tara-Leigh Cobble, created one year of content and turned it into a thriving, multi-platform brand that reaches millions.Want to Stay in the Know on New Podcast Episodes, Celeb Mom Interviews, Giveaways, My Book Release + Get a Free Planner? Sign Up for my Weekly Newsletter!Related: Start Your Own Business! Career Ideas for MomsRelated: Unique Gift Ideas for Working Moms!Book a Comprehensive Content Audit Package with Me!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn
Send us a textIn this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today's ever-evolving digital world.If you've searched YouTube for design tips in the past decade, you've likely come across Will's work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business.Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online spaceAll that and more when you listen to this episode:Why creating evergreen content is key to long-term success as a creatorHow humility can keep you grounded in an industry built on visibilityThe value of building community over chasing viral fameWhy awards don't always reflect purpose-driven designHow to find creative harmony when working with a partnerThe impact of setting clear goals that align with your “why”What it takes to stay resilient through criticism and platform changesMentioned in this episode:Affinity DesignerDesign AcademyAssets for Designers (Assets 4D)Connect with our guest: Instagram: @willpat Website: Will PatersonYouTube: Will PatersonConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Boost Your Visibility | Grow Your Business with Brenda Eckhardt
Send us a textIf you've ever wondered, “Is anyone even finding me online?”—this episode is for you.You're showing up. You're posting consistently. You're doing what's “right.” But it still feels like no one's seeing it. I get it—and I'm breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, local, service-based businesses like yours.This episode isn't about adding more to your plate—it's about doing what works behind the scenes so that when a slow season hits, you know your business is still getting found.
This week, I'm joined once again by my friend and one of the most insightful voices in the YouTube space, Roberto Blake. This is his fourth time on the show — and easily the most thought-provoking yet. We dive into: Why creators should rethink their obsession with going viral How Roberto's 12-week “YouTube Night School” is empowering small creators The difference between attention and value — and why money doesn't always follow views Evergreen vs. topical content: How to win long-term Why packaging (title, thumbnail, timing) is everything AI's real impact on the creator economy — and what to do about it Whether you're just starting or deep in the YouTube trenches, this episode will sharpen your mindset and strategy. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE! Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, Patrick Yepez, a seasoned real estate expert, shares his extensive experience in real estate investing and the importance of blogging as a marketing strategy. He discusses various blogging techniques, SEO optimization, and the significance of creating evergreen content to generate leads over time. Patrick also introduces his REI Content Pack, which offers pre-written blogs for real estate investors, emphasizing the value of consistent content creation. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Wondering why your posts get zero traction? In this episode, Sally breaks down how the algorithm works—and how to use evergreen content to stay visible without burning out. You'll learn: Why your content isn't being seen What evergreen content is and why it matters 3 post types every coach needs: inspirational, motivational, and educational How to save hours using automation with OmniSAM Perfect for coaches ready to grow with less hustle and more impact. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisam Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins Stay ahead of the curve and make the most of OmniSAM's powerful features—tune in now!
Social Media Magic | A podcast for teacher sellers about marketing beyond TPT
Get things DONE! April 14-18, 2025 - Results Week
Welcome to another episode of the Elite Expert Insider Podcast, where we pull back the curtain on the secrets of industry leaders and innovators. Today, we're thrilled to have Chloe Williamson joining us, a marketing maestro who specializes in getting you booked on the right podcasts to skyrocket your brand. She's an expert in health and wellness, with a keen eye for crafting marketing campaigns that not only build brand authority but also foster deep connections with your audience. Chloe peels back the layers of podcast interview marketing, revealing how to identify and reach your target audience effectively. Learn More: https://interviewvalet.com/
Transform My Dance Studio – The Podcast For Dance Studio Owners
Marketing your dance studio doesn't have to mean constantly creating new content. In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson, owner of Kaleidoscope Dance, joins us to break down the power of evergreen content—marketing materials that continue to attract and engage potential students long after they're published. Learn how to leverage this strategy to boost your studio's visibility, build trust with your audience, and bring in new enrollments with minimal ongoing effort.
In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands. Why Digital Marketing for Small Businesses Starts with the Right Message Before diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn't work if you don't know what you're offering or who you're helping. What problem do you solve? Why should someone care? If your message isn't focused, your marketing won't be either. For small businesses, where every dollar and hour matters, getting this right is crucial. Evergreen Content in Digital Marketing for Small Businesses One of the biggest benefits of digital marketing is evergreen visibility. Whether someone finds your site at noon or midnight, your message is available. Rob explains how digital marketing for small businesses helps you be found at the moment people are looking for a solution. That might be your website, a blog post, a YouTube video, or even a well-placed social media post. The key is to be discoverable and helpful when your customer needs you — not just when you're actively selling. Building a Funnel for Digital Marketing Success The conversation turns to marketing funnels — a critical part of digital marketing for small businesses. Rob explains the importance of casting a wide net with broad messaging, then gradually qualifying and narrowing your audience. Whether you're addressing common issues like “technology sprawl” or inefficient workflows, the idea is to speak directly to the people most likely to benefit from your product or service. The goal isn't just traffic — it's connection. Real-World Engagement and A/B Testing in Small Business Marketing Michael shares hands-on tactics for small business owners trying to find their audience. Instead of guessing, go out and ask questions — online or offline. Use social platforms like TikTok, YouTube, and Instagram to run informal surveys or polls. He also emphasizes A/B testing, one of the most powerful tools in digital marketing for small businesses. Try different versions of your messaging, headlines, or page layouts and let the data show what resonates best with your audience. Keep Your Digital Marketing Strategy Simple and Targeted Both Rob and Michael caution against doing too much at once. It's tempting to try every tool and platform, but that often leads to burnout and confusion. Instead, pick one or two marketing channels — like LinkedIn or Facebook — and get comfortable there before expanding. For small businesses, focused digital marketing efforts tend to be far more effective than spreading yourself too thin. Your Challenge: Start or Improve Your Digital Marketing Today Rob closes the episode with a challenge: create just one piece of marketing content this week. It could be a flyer, a one-page website, or a single social media post that clearly explains who you are, what you offer, and who you help. Digital marketing for small businesses doesn't have to be overwhelming. Start with one step, test it, learn, and grow. Final Thoughts on Digital Marketing for Small Businesses This episode is packed with real-world advice for small business owners, developers, and entrepreneurs. Whether you're refining your messaging, building a funnel, or launching your first campaign, the insights shared here can help you market smarter — not just louder. Looking for more tips on digital marketing for small businesses? Visit develpreneur.com or reach out to the team at info@developer.com to share your progress or ask questions. Additional Resources Creating your Marketing Site Online Communities and Marketing Amazon Pinpoint Targeted Marketing Made Easy Memorable Marketing – Find Ways To Stick In Your Customer's Mind Building Better Businesses – With Bonus Content
Send us a textDan Knott's return to The Mortgage Broker podcast reveals the extraordinary resilience required to maintain a thriving mortgage practice while facing life-altering personal challenges. As a specialist in helping first-time buyers navigate homeownership, Dan's business was flourishing until 2024 delivered multiple simultaneous crises - renovating his late grandmother's home, welcoming a sleep-resistant newborn, and receiving a devastating blood cancer diagnosis.What unfolds is a masterclass in controlling what's controllable. Rather than allowing circumstances to derail his business completely, Dan leveraged years of evergreen content to maintain visibility when creating new material became impossible. His philosophy that "it doesn't have to be done perfectly, but it does have to be done" guided him through months of uncertainty while awaiting final diagnosis results.The podcast explores the unique strength of Dan's client-focused business model, where clients specifically choose him rather than being referred, creating foundations of trust that withstood service interruptions during his health crisis. Now cancer-free, Dan shares how his experience transformed protection conversations with clients: "My immediate concern was just, although all the cover was there for myself, it never seems enough."Looking forward, Dan reveals his plans to launch "Let's Buy a Home" - a podcast helping people navigate both purchasing and early homeownership - along with creating a brand ecosystem spanning mortgages, content creation, community-building, and speaking engagements. His alternative vision challenges the assumption that broker success must follow a traditional expansion model.For anyone facing business challenges while navigating personal crises, this conversation offers both practical strategies and emotional reassurance that recovery is possible. Whether you're a mortgage professional or entrepreneur in any field, Dan's journey demonstrates that resilience isn't about avoiding difficulties, but developing the capacity to navigate through them while maintaining your professional identity.The Mortgage Broker Broadcast on YouTube https://www.youtube.com/playlist?list=PLxXEaYQYmRFg4as3o6uafzq6WP3-omp4N Apple https://podcasts.apple.com/gb/podcast/mortgage-broker-broadcast/id1560964722 Spotify https://open.spotify.com/show/3xmMdDcgmYh4A74wxeXnCV?si=cbc8f8b024fc4c98 Looking for one to one mentoring, visit my website to see how it works craigskelton.co.uk #mortgagebroker #mortgagebrokers #mortgagebrokeruk #mortgagebrokercoaching #coaching #mortgagebrokerage #mortgagebrokerbusiness #mortgagebrokermarketing ...
In dieser Episode von SEOpresso spricht Björn Darko mit Steffen Heringhaus über die Herausforderungen und Strategien im Bereich SEO für News-Publisher. Sie diskutieren die Wichtigkeit eines starken SEO-Fundaments, die Rolle von Evergreen Content und Archiven sowie technische Aspekte, die für große Newsseiten entscheidend sind. Steffen teilt seine Erfahrungen und Best Practices, um die Sichtbarkeit und den Traffic von News-Publishing-Seiten zu optimieren. In dieser Episode diskutieren Steffen Heringhaus und Bjoern die Herausforderungen und Strategien im Bereich SEO für News-Publishing. Sie beleuchten die Effizienzsteigerung durch Algorithmen, technische Herausforderungen, das Spannungsfeld zwischen Werbung und Performance, sowie die Bedeutung von Kultur und Training in Redaktionen.TakeawaysPublisher sollten ein starkes Archiv aufbauen.Jede Nachricht sollte aus einer SEO-Perspektive betrachtet werden.Evergreen Content ist entscheidend für langfristige Sichtbarkeit.Technische SEO-Aspekte sind für große Newsseiten wichtig.Effizientes Crawlen und Indexieren sind entscheidend für den Erfolg.Die Zusammenarbeit mit dem Editorial Team ist unerlässlich.Content-Strategien sollten auf die Stärken des Publishers abgestimmt sein.Zyklisch relevante Inhalte sollten in die Strategie integriert werden.Tags und Topic-Pages können zur Topical Authority beitragen.SEO ist ein kontinuierlicher Prozess, der ständige Anpassungen erfordert. Wir haben einen Algorithmus entwickelt, um ineffiziente Texte zu löschen.Link-Juice ist entscheidend für die Sichtbarkeit von Artikeln.PageSpeed ist kein großer Ranking-Faktor für News-Seiten.Die Zusammenarbeit zwischen SEO und Redaktion ist essenziell.Kultur ist wichtiger als Strategie im Newsroom.Erfolgreiche SEO-Trainings benötigen praktische Ansätze.Die Sensibilisierung der Redaktion für SEO ist eine Mammutaufgabe.Fallstudien können helfen, das Vertrauen der Redaktion zu gewinnen.Die richtige Nutzung von Keywords ist entscheidend für den Erfolg.Ein gutes Training kann in kurzer Zeit viel bewirken.Chapters00:00Einführung in die Welt des Publishing SEO02:01Aufbau eines starken SEO-Fundaments für Publisher07:20Die Bedeutung von Archiven und Evergreen Content14:34 Technische Aspekte des SEO für große Newsseiten17:45 Effizientes Crawlen und Indexieren für Newsseiten27:08 Effizienzsteigerung durch Algorithmus30:34 Technische Herausforderungen im News-Publishing35:18 Das Spannungsfeld zwischen Werbung und Performance40:20Kultur und SEO im Newsroom52:50Best Practices für SEO-Trainings in Redaktionen
Does your marketing strategy and content fall flat? Maybe you struggle with knowing what to create. In today's episode, Dayna Schaaf of This Can't Be That Hard joins us to introduce The Marketing Jar, an analogy which categorizes marketing efforts into rocks, pebbles, sand, and water. Listen in as they share how prioritizing high-impact activities (rocks) and spreading them throughout the year while filling in with medium-impact (pebbles), foundational (sand), and daily tasks (water) can help photographers strategically plan their marketing. Grab the planner mentioned in today's episode!Today's episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!BUY NOW >>Find it Quickly:00:21 - Meet Dayna01:56 - The Marketing Jar Analogy: Planning Your Content Strategy2:47 - The Rocks: High Impact Activities13:15 - The Pebbles: Medium Impact Activities17:07 - The Sand: Foundational 19:58 - The Water: Daily Tasks 22:49 - Evergreen Content and Automation Tips31:53 - Recap and Resources for Effective Marketing
Join me as I chat with Paddy Galloway, a veteran YouTube strategist who has worked with major creators like MrBeast, where he shares a comprehensive blueprint for YouTube success. The discussion covers everything from initial channel strategy to advanced content packaging techniques, emphasizing the importance of consistent posting, strategic ideation, and effective thumbnail design. Galloway presents a structured approach to growing a YouTube channel over 12 months, with specific benchmarks and goals for each phase.Growth guides to turn your startup into a money printerGet access: https://www.gregisenberg.com/growth-guidesTimestamps:00:00 - Intro03:41 - Why YouTube09:26 - Evergreen Content vs Timely Content11:54 - The Value of Comments and Engagement14:44 - YouTube's Unique Position in Content Consumption15:26 - Monetization Potential on YouTube17:14 - The Challenge of Mastering YouTube19:36 - YouTube's Popularity Among Younger Audiences20:35 - Algorithm Stability on YouTube30:27 - Depth vs. Discovery on YouTube36:51 - The 12-month growth strategy breakdown1:17:38 - Content ideation framework discussion1:32:26 - Thumbnail and packaging strategiesKey Points:• Success requires a 12-month commitment with specific phases: establishment (months 1-4), improvement (months 5-8), and optimization (months 9-12)• Content ideation should follow a 0-100-10-1 framework: start with zero, generate 100+ ideas, filter to 10 strong ones, develop 1 final concept• Thumbnails and packaging are crucial, with recommendation to create 3 distinct thumbnails per video and follow the "three focus area rule"1) First, understand what YouTube really is:• It's NOT social media - it's a streaming platform• 60-70% of views come from TV screens• It's the biggest streaming service worldwide• Videos = digital real estate that appreciates over time2)The 12-Month YouTube Growth Plan:Months 1-4 (Establishment Phase):• Find your niche using triple Venn diagram:1. What you love2. What you're good at3. What people want to watch• Post 2x per week consistently• Don't overthink quality yet3) Months 5-8 (Improvement Phase):• Generate 100 video ideas weekly• Make 3 thumbnails per video• Study outlier content in your niche• Switch to 1 high-quality video per week• Focus on packaging (title + thumbnail)4) Months 9-12 (Optimization Phase):• Analyze your top 10% performing videos• Double down on what works• Spend 4 hrs/week studying YouTube• Make small 1% improvements each video• Build systems for consistent output5) The Golden Rule of Audience Overlap:Each video should have 80%+ audience overlap with your other content. If someone watches one of your videos, they should want to watch MOST of your other videos too.6) Thumbnail Psychology:• Use the "3 Focus Areas" rule• Pass the "Glance Test" (1-second viewability)• Max 4-5 words of text• Make it bright and clear• Being good at graphic design ≠ good at thumbnails7) Smart Title Strategy:• Keep under 60 characters• Use simple, universal language• Include superlatives when possible• Write for humans, not algorithms• Grade A readability score (7-8 year old level)8) The CCN Framework for Ideas:Every video should appeal to:• Core audience• Casual viewers• New viewers9) The Video Idea Pipeline:Start with 100 ideas → Filter to 10 strong ones → Pick the best one10) The ROI reality:• Expect 12 months minimum before seeing real returns• Need 50+ videos to find your groove• Success = Volume + Quality + Consistency• Best converting platform after email• Worth the long-term investmentRemember: YouTube is a game of marginal gains.Notable Quotes:"YouTube is not a video platform... before making a video, you need to understand what video to make, the strategy behind choosing ideas, packaging." - Paddy Galloway"If you're going to do something for 12 months on YouTube, you have to be willing to eat shit for a long time before it might pay off." - Paddy GallowayLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND PADDY ON SOCIALX/Twitter: https://x.com/PaddyG96Youtube: https://www.youtube.com/@paddygalloway8780YouTube Job Board: https://ytjobs.co
Welcome to another episode of Well Pro Show! Today, we dive into the world of wellness club marketing with Cate, a trailblazer in the wellness industry and author of books like Body Thrive and Uninflamed. Cate shares actionable strategies for crafting an annual marketing calendar, leveraging core competencies, and creating engaging campaigns that drive impact and growth for wellness clubs. What You'll Get Out of Tuning In Learn How to Build a Marketing Calendar – Step-by-step guidance on mapping out core competencies into a 12-month plan. (00:02:21) Craft Problem-Aware Content – Discover the power of identifying your audience's pain points and aligning them with marketing themes. (00:04:59) Leverage Evergreen Content – Understand how to create reusable assets like videos, recipes, or challenges for lasting impact. (00:12:24) Incorporate Audience Engagement – Explore strategies like contests and sponsorships to build community and drive participation. (00:56:18) Align Marketing with Core Club Values – Insights on blending modern tools with timeless wellness practices to nurture audience connection. (0:20:37) Highlights Annual Marketing Calendar Framework: Cate outlines how to divide 12 months into marketing themes based on core competencies such as rhythm, detox, and microbiome health. Each theme ties back to addressing specific audience pain points. Problem-Aware Language: Cate emphasizes the importance of speaking directly to audience challenges. For example, framing content around “no time to cook” to promote a detox program. Evergreen Content for Multi-Use Campaigns: Cate explains the process of repurposing existing assets, like Pinterest boards or infographics, to reduce workload and build brand reliability. Interactive Campaigns and Sponsorships: Learn how to run contests (like building an ax-throwing target) and collaborate with sponsors to expand reach and deepen engagement. Notable Quotes "Core competencies are the backbone of your marketing—when your messaging solves a problem, your audience listens." Cate Stillman, 00:01:53 "Evergreen content isn't just efficient; it makes you reliable and memorable to your audience year after year." Cate Stillman 00:49:46 "By speaking to pain points like 'no time to cook,' you're addressing real barriers and offering solutions that resonate." Cate Stillman, 00:40:15 "Your hubs and sponsors aren't just collaborators—they're part of your ecosystem, helping you grow while you help them thrive." - Cate Stillman, 00:57:27 Links Cate Stillman Explore Wellness Pro Academy Discover wellness in 2025 through Thrive with Cate Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy Author of PRIMAL HABITS, Uninflamed, Body Thrive, Master of YOU, and more! Recommended Tools: Pinterest for content curation and Canva for visuals This episode has equipped you with the tools to transform your wellness club marketing, from crafting problem-aware campaigns to creating content that engages and converts. As Cate reminds us, marketing is a marathon, not a sprint—consistent, targeted messaging builds momentum over time. Stay tuned for more actionable insights, and don't forget to check out Cate's resources at Wellness Pro Academy. Have a question or want to share your success story? Reach out to us at curious@wellnesspro.academy or on social media!
About the Episode:JT Barnett is a content creator, entrepreneur, and founder of CreatorX, a headhunting firm that matches creators with consumer brands to ideate, film, edit, and post content on their behalf. He has worked with major brands like Microsoft, Skechers, and Nissan.In this episode of “Uploading…,” JT shares strategies for creating compelling content, building an audience, and monetizing through brand partnerships. He emphasizes the importance of enjoying the creative process, engaging with a niche audience, and using feedback to inform content decisions.JT also gives practical advice on topics such as developing signature content series, avoiding burnout, using AI tools in the creation process, and more.Today, we'll cover:- JT's transition from pro athlete to content creator and entrepreneur- The importance of organic social media engagement over paid ads- Impactful content strategies for YouTube, Instagram, TikTok, and LinkedIn- How to build a signature content series to stand out and grow an audience- Insights on partnering with creators to drive business growth and successWhat You'll Learn1. Content Monetization2. Long-form Content Benefits3. YouTube Strategy4. Personal Brand Building5. Content Creation Strategies6. AI in Content Creation7. Future Content TrendsTimestamps00:00 How CreatorX helps brands leverage influencers04:04 From being a pro athlete to building a 7-figure business07:53 Case study: Poppy's content strategy success10:25 Where to start creating content; choosing a platform13:20 Strategies for making podcast clips engaging15:40 How to reach and engage your niche audiences17:37 Best practices for optimizing social media profiles20:18 What is a signature series and how to come up with one23:59 How to create content consistently and avoid burnout25:51 The importance of perspective on viewership28:33 How to approach content monetization 30:57 Long-form vs short-form organic video content34:53 Content strategy for JT's personal brand and CreatorX36:58 JT's content workflow and team39:24 How to expand niche as a content creator42:57 Social media content trends to watch out for in 202545:16 Strategies for podcast guest outreach47:48 Best practices for using AI in content creation51:07 Adding musical score to podcast clips vs posting them as is52:13 Best aspect ratio to use for LinkedIn videos53:01 Creator tools and agentic workflows54:33 What data to look at when developing a brand strategy55:46 How to get podcast sponsorsWhy Brands Partner with Creators: “You might actually have the ideas, but when you go to film it, you just don't know the technique, you don't know how to edit, you don't know how to create in an actual capacity. Even if people have ideas, they need makers, they need people to do it. There's something really missing here where brands are going to need these creators, and creators also want these kinds of jobs to work within companies." — JT Barnett, 00:06:52 → 00:07:02Why Creators Need to Engage Niche Audiences: “Whose accounts do you really enjoy that you could see yourself being somewhat similar to? And I don't think of it in a way of like, let's go copy that person. I think of it like, let's go and make friends with everybody that's in their audience. Because if that person has an audience of fitness minded people and you love their content, there's a really good chance that that audience is also going to be the audience that you're trying to get to follow you and care about you." — JT Barnett, 00:16:17 → 00:16:34Content Creation and Monetization: “I think a lot of people want to monetize too soon... And the people that actually make money from it find enjoyment in the process of what they're doing. So I think that literally on day one, I would be like, I need to find a way to actually enjoy this." — JT Barnett, 00:29:14 → 00:29:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJT Barnett - Founder of CreatorX
In this episode of Her Business Elevated, we dive deep into the power of Evergreen Content and how it can transform your content strategy.You'll learn:What Evergreen Content is and why it's the foundation of long-term content marketing success.The importance of Evergreen Content for driving consistent traffic, improving SEO, and building a strong digital presence on your own website.The long-term benefits, including how it saves you time and works for your business 24/7.How to plan and create Evergreen Content with practical steps on understanding your audience, conducting keyword research, and focusing on timeless topics.If you're ready to build a content strategy that keeps working for you year-round, this episode is for you! Tune in to learn how Evergreen Content can help you grow your business, attract more clients, and establish trust with your audience.//Resources Mentioned//
Cuddly as a cactus and charming as an eel, Whoville's favorite talk show host is back on the mic! The Grinch may hate the holidays, but he loves his new celebrity status as a chart-topping podcaster. With Cindy Lou and Max by his side, join The Grinch each week as he stubbornly refuses the joys of the season, cozies up to his celebrity guests — and investigates a brand-new mystery that puts him right at the center of another dastardly Christmas caper. All the children of Whoville's letters to Santa have gone missing, and Grinch is Suspect No. 1. Follow along at the end of each episode to help Grinch and his crew solve this WHO-dunnit in time for Christmas! Plus, tune into Wondery+ as Cindy Lou and Max take the case into their own hands! Starring SNL's James Austin Johnson as the iconic green grump, and featuring famous faces the whole family will love, 'Tis The Grinch Holiday Podcast might just grow your heart three sizes this winter season.For even more cheer, subscribe to Wondery+ to join Cindy Lou and Max the Dog as they take the case of the missing letters into their own hands!Follow 'Tis The Grinch Holiday Podcast on the Wondery App or wherever you get your podcasts. Unlock Cindy Lou and Max's exclusive Christmas mystery investigation and listen to every episode ad-free by joining Wondery+ in the Wondery App, Spotify, Apple Podcasts or by visiting Wondery.fm/Grinch.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Audio/Video: https://www.geeksrising.com/shows/bsp410 Support: http://podcastage.com/support Topics discussed: Sharing analytics on how a custom thumbnail compared to an autogenerated thumbnail and also share a theory about thumbnail A/B comparisons, Trolling people with microphone humor, the Shure MV6, if microphone reviews are evergreen content, if being a "YouTuber" is really "Worth It" where I discuss the time and money aspect of deciding if you want make videos, why youtube cares about average view duration instead of click through rate, and how no one cares about background noise. Subscribe to the full audio podcast at http://www.bandrewsays.com Gear Used This Episode (Affiliate Links): Shure MV6: https://geni.us/smv6 As an affiliate I earn from qualifying purchases. Ask Questions: https://www.askbandrew.com Merch: https://www.podcastage.com/store Discord: http://www.podcastage.com/discord 00:00 - Intro 00:18 - Thank You 01:27 - Thumbnail's Impact on Video Performance 10:03 - Some of My Best Video Work! 15:00 - WIBT: Shure MV6 17:55 - WYHTS: Are Mic Reviews are Evergreen Content? 22:36 - WYHTS: The Money & Time Required to be a YouTuber (Is Being a "YouTuber" Really "Worth It"? ) 39:15 - WYHTS: Why YouTube Cares about View Duration instead of CTR 44:24 - WYHTS: No One Cares about Background Noise! 47:15 - WYHTS: Mics UNDER $600 Are a RIP OFF! 48:45 - Value for Value 55:40 - Missing Next Week 56:58 - Conclusion
Explaining evergreen content and how social media managers can use it in their content calendars!Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://my.mtr.cool/astrla WATCH this episode here: https://youtu.be/vGIAFD3Nxas Say hello! YouTube: https://www.youtube.com/@thelatashajames Threads: https://www.threads.net/@thelatashajames Instagram: https://instagram.com/thelatashajames Web: http://socialmediamanagementtoolbox.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/thelatashajames/support
Join George in an enlightening conversation with Issa, a seasoned voice-over artist who successfully transitioned from radio to voice acting. Issa shares her journey, the challenges she faced, and valuable insights on setting up a professional home studio. https://www.issavoice.com/ Discover how she turned perceived setbacks into stepping stones and why quality audio setup can make all the difference in booking gigs. Don't miss her practical tips on networking, auditioning, and navigating the voice-over industry. Whether you're a radio professional or a budding voice actor, this interview is filled with actionable advice and inspiring stories. 00:00 Introduction and Guest Welcome 01:00 Meeting and Early Career Challenges 03:23 Transition from Radio to Voice Acting 05:19 The Importance of Quality and Coaching 08:02 Navigating Technical Issues and Performance 13:42 Insights on Radio Imaging and Commercials 19:09 Fun vs. Stressful Work in Voice Acting 25:58 Current Studio Setup and Tools 31:54 Closing Remarks and Social Media Shoutouts 32:22 Evergreen Content and Event Discussions 32:54 Introduction to Issa and Her Journey 35:53 Transition from Radio to Voice Acting 05:19 Challenges and Success in Voice Acting 39:57 The Importance of Coaching and Mentorship 40:44 Technical Difficulties and Overcoming Echo 13:42 Radio Imaging and Spanglish Voice Work 21:29 Complex Sessions and Sizzle Reels 59:54 Studio Setup and Equipment 01:07:47 Concluding Thoughts and Farewell Donations: https://streamlabs.com/georgethetech Website: http://georgethetech.com Facebook: http://www.facebook.com/georgethetech Twitter: http://www.twitter.com/georgethetech Instagram: @georgethetech Webcast: http://vobs.tv Podcast: http://theproaudiosuite.com
It can be so stressful! In order to gain traction in your business - should you focus on long-form or short form content? Hear my thoughts in this episode. SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free email class Free YouTube class EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com! We'd LOVE to hear your thoughts!! FREEBIES! Free Email Class - How to build a powerful email marketing plan to make income in your business: https://stephaniekase.com/emailclasspodcast Free Reels Class: Grow Your Business Reach with Reels (in just 3 hours every month): https://stephaniekase.com/reelsclasspodcast Free YouTube Class: Scale your business with YouTube in just 4 hours/week (no fancy tech required): https://stephaniekase.com/youtubeclasspodcast Free launch timeline: https://stephaniekase.com/timelinepodcast 10 free reels ideas: https://stephaniekase.com/ideaspodcast Instagram Audit Checklist: https://stephaniekase.com/checklistpodcast Free Sample Posting Schedule: https://stephaniekase.com/postingscheduleyt MY SHOP PRODUCTS! Reels Mini Course: https://stephaniekase.com/reelsminicourse Inbox to Income: https://stephaniekase.com/inboxtoincome YouTube for Business: https://stephaniekase.com/youtubeforbusiness Plug & Play Reels Ideas: https://stephaniekase.com/plugandplayreels Online Course Starter Kit: https://stephaniekase.com/onlinecoursestarterkit LET'S BE FRIENDS! Our Business Education Instagram: https://instagram.com/stephanielynnkase Join my free weekly newsletter: https://stephaniekase.com/community Website: http://www.stephaniekase.com Blog: http://www.stephaniekase.com/blog MY MUST-HAVE PROGRAMS! Manychat! Get started for free: https://stephaniekase.com/manychat Kajabi! 30 day free trial: https://stephaniekase.com/kajabi FAVORITE CONTENT CREATION TOOLS: Blue yeti mic: https://bit.ly/3iV18Dv White Ring Light: https://bit.ly/3nkaUCj DISCLAIMER: Some of the links above may be affiliate links, which means that at no cost to you, I may make a small commission when you click the links and complete a purchase. I never recommend anything I don't truly love! :)
In this episode, CJ sits down with Eric Newcomer, who runs “Newcomer," or newcomer.co, the largest independent media outlet focused on venture capital. They delve into the art of crafting fundraising announcements, particularly from the CFO's angle when pitching a company's raise to the media. The conversation explores the unique appeal of venture capitalists as a subject matter and some of the big stories and personalities that Eric has featured. The discussion also covers the fascinating trend of media companies morphing into VCs, VCs morphing into media companies, and the reasons behind this. Eric sheds light on how a good fundraising announcement should work, how this relates to a company's efforts to attract talent, and how and why to build relationships with the media when not fundraising. Drawing from Eric's vast industry experience, hear his perspectives on what makes a story compelling and shareable, lessons from his own media business, and his insights on all things venture capital. If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.
A boy in New York sees a girl across the way and wants to meet her. But first, the boy has to find a way to connect. With everyone sheltering-in-place, it will require a lot of ingenuity.Jeremy Cohen's TikTok and InstagramSports Commentator Nick HeathTell us what's making you smile! Send a voice memo to smile@wondery.com Our theme song is “Smile” by Ryan InnesYou can binge all episodes of The Daily Smile exclusively and ad-free on Wondery+. Find Wondery+ in the Wondery App or on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you want to get support directly from us to grow your podcast, join our FREE community: The CoachCast AcademyIn this episode, Justin interviews Leisa Reid, a public speaking expert who booked 83 speaking gigs in her first year. Leisa helps entrepreneurs use public speaking to market their business and attract ideal clients. She shares strategies on creating a signature talk, preparing for podcast guest appearances, and managing speaking engagements efficiently. Leisa's tips will help you become a more effective speaker and grow your business through speaking opportunities.As the Founder of Get Speaking Gigs Now, Leisa trains entrepreneurs who want to use public speaking as a soul-fulfilling business growth strategy. Clients who work closely with her “Get Their Talk Ready to Rock” and build their speaking skills and confidence through the Speaker's Training Academy. Leisa has booked and delivered over 600 speaking engagements, and she teaches her clients all of the strategies she uses to get booked, stay booked and monetize their talks. In this episode, she will share the #1 secret she uses to get speaking gigs!Timestamps:3:22 Overcome public speaking fears effectively.5:39 Developing a strategy for client speaking engagements.11:12 Create a compelling and concise signature talk.12:49 Repurpose speaking content for podcast interviews.14:56 Organize podcast appearances for better efficiency.19:59 Use a structured approach to get on podcasts.23:02 Implement keyword strategy for Instagram DMs.Get Leisa's 5 Top Tips To Get More Speaking Gigs!Connect with Leisa on Facebook or LinkedIn.Resources Mentioned:Get Speaking Gigs Now | WebsiteInternational Speaker Network | WebsiteToastmasters International | WebsiteHubspot | WebsiteFind us on Instagram, YouTube, & LinkedInOur Partners:Find guests for your show and get paid for interviewing them with PodMatchTurn your podcast into tons of content automatically with CastMagic.ai
TAKEAWAYSThe transformative power of podcasting for business and personal branding.The evolution and growing credibility of the podcasting medium.The importance of building relationships in the podcasting industry.Insights into the entrepreneurial journey of a podcast booking agent.The impact of the COVID-19 pandemic on the music and podcasting industries.The significance of storytelling and unique value propositions for podcast guests.The shift in media consumption habits, particularly among younger audiences.Common misconceptions about starting a podcast and how to overcome them.The potential benefits of podcasting for service-based businesses.The importance of authenticity and follow-up in securing podcast bookings.TIMESTAMPSIntroduction to Podcasting (00:00:00)Discussion on the perceived saturation of podcasts and their unique value.Episode Introduction (00:00:14)Ryan introduces the podcast and emphasizes its success and download numbers.Welcome and Guest Introduction (00:00:37)Ryan welcomes Spencer Carpenter and highlights his background and expertise in podcast booking.Spencer's Entrepreneurial Journey (00:02:04)Spencer shares his transition from the music industry to podcast booking and his experiences.The Importance of Relationships (00:04:19)Spencer discusses how relationships are crucial in booking guests for podcasts.Perception of Podcasting (00:05:27)Spencer reflects on the evolving credibility of podcasting in the industry.Podcasting vs. Traditional Media (00:07:12)Ryan shares a statistic about younger audiences preferring podcasts over television.The Value of Podcasts (00:08:40)Spencer describes how podcasts combine entertainment and education, enhancing listener engagement.Overcoming Commitment Fears (00:10:16)Ryan addresses common fears about the commitment required for podcasting.Building Personal Brands (00:12:05)Discussion on leveraging podcasting to amplify authority and personal branding.Local Impact of Podcasts (00:13:08)Spencer emphasizes the value of small audiences for local service-based businesses.Commitment to Podcasting (00:14:45)Ryan encourages trying a limited series of episodes before deciding on long-term commitment.Content Creation Strategies (00:15:59)Spencer shares his approach to creating content from existing material and experiences.Podcast Booking Insights (00:16:52)Spencer explains the nuts and bolts of his work in podcast booking.Unexpected Impacts of Podcasting (00:19:27)Spencer shares success stories of clients benefiting monetarily from podcast appearances.The Compounding Effect of Podcasting (00:20:59)Discussion on how podcasting creates lasting connections and unexpected opportunities over time.The Evergreen Nature of Podcasts (00:21:59)Podcasts continue to generate leads and grow audiences long after episodes are released.Value of Podcasting vs. Traditional Ads (00:22:19)Comparison of podcasting's lasting impact with the fleeting nature of traditional advertising.Importance of Personal Branding (00:24:01)Emphasizing the need for personal influence amplification to control one's narrative online.The Legacy of Podcasting (00:28:03)Podcasting as a medium for sharing authentic thoughts and leaving a legacy for future generations.Clientele Profile in Podcast Booking (00:29:11)Overview of the diverse range of clients seeking podcast booking services.Unexpected Connections in Podcasting (00:31:15)Exploration of the surprising relationships and opportunities that arise in the podcasting industry.The Importance of Follow-Up (00:34:15)Highlighting the critical role of persistence and follow-up in booking podcast interviews.Crafting Unique Value Propositions (00:36:15)Strategies for presenting compelling stories and value propositions to podcast hosts.Navigating the Podcast Booking Process (00:39:00)Insights into the challenges of managing podcast booking requests and the importance of timing.Here are the extracted timestamps with their respective titles and descriptions:Understanding Guest Selection (00:42:00)Discussion on the importance of knowing the right guests for a podcast.Outreach Strategies (00:42:12)Tips on effective outreach and the significance of social profiles and personal websites.Importance of Social Media Metrics (00:42:45)Highlighting how social media following can impact guest selection for shows.Value Over Vanity (00:43:42)Debate on choosing guests based on merit rather than social media popularity.Simplifying the Pitch Process (00:44:29)Advice on avoiding overcomplicated outreach messages when pitching guests.Confidence in Outreach (00:46:10)Encouragement to approach podcast hosts as peers, focusing on mutual value.Personalized Outreach Tips (00:46:33)Strategies for genuine outreach to potential podcast guests.Human Connection in Podcasting (00:48:10)Emphasizing the importance of being human and relatable in podcast interactions.Value of Podcasting (00:48:40)Discussion on the non-commercialized nature of most podcast appearances.Celebrity Podcast Appearances (00:49:01)Insights on how celebrities engage with podcasts and the dynamics involved.The Role of Video in Podcasting (00:52:10)Exploration of the growing trend of video podcasts and their benefits.In-Person vs. Remote Interviews (00:54:58)The advantages of in-person video content for building connections.Future of Podcasting and Growth (00:57:05)Discussion on the potential growth of podcasting and the importance of quality.Supporting Talented Individuals (00:59:32)Spencer's mission to help talented people reach audiences through podcasts. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Welcome to another exciting episode of Podcasting Smarter! In this podcast analytics event replay episode, you'll discover the surprising insights into maximizing your podcast's performance with this in-depth episode. Uncover the unexpected strategies and tools that are revolutionizing podcast analytics and audience engagement. Join Norma Jean Belenky, Podbean's Head of Events, on mastering podcast analytics where we'll dive deep into the metrics that matter with demos and expert insights from John Kiernan, Podbean's Director of Content, and Roni Gosch, Podbean's Podcast Specialist. Discover how to leverage key analytics tools, including audience geography, download sources, and listener engagement, to improve your podcast's performance. Learn how to use data to enhance listener experience, boost engagement, and grow your audience. "The more attention you get within the first 24 hours that it's live, that's when it boosts in the algorithm, and then that's when the discoverability happens". - Roni Gosch Are you ready to take your podcast to the next level? Don't miss out on these game-changing podcasting insights. Here are the main takeaways of today's episode: Master the art of decoding podcast analytics to unlock your show's full potential. Retain and captivate your podcast audience with proven engagement strategies. Uncover the hidden power of understanding download sources for your podcast's growth. Dive deep into analyzing your podcast episodes to elevate your content game. Harness the impact of releasing your podcast episodes at the optimal time of day. The key moments in this episode are: 00:03:07 - Key Podcast Analytics 00:07:06 - Utilizing Analytics for Growth 00:11:06 - Overview of Statistics Dashboard 00:12:47 - Understanding Graph Metrics 00:13:58 - Importance of Episode Breakdown 00:15:18 - User Interaction Metrics 00:16:12 - Understanding Audience Demographics 00:19:14 - Optimizing Release Schedule 00:25:00 - Meeting Your Audience's Needs 00:26:04 - Engagement and Algorithm Boost 00:28:37 - Understanding Download Sources 00:34:04 - User Retention and Daily Listeners 00:37:05 - Understanding Listener Metrics 00:37:47 - Episode Breakdown and Comparison 00:39:27 - Episode Download Comparison Chart 00:40:39 - Importance of Evergreen Content 00:41:47 - Wrapping Up and Resources Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Watch the video of this event on YouTube: https://www.youtube.com/watch?v=IOuAzgy24c4 Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: Podbean's Apple Subscription Integration Podbean's Descript Editing Integration About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Join Chris Schwager as he reveals the secrets to launching and maintaining a successful podcast that stands out. Dive into the world of podcasting with actionable tips on creating evergreen content that keeps your audience coming back for more. Chris shares his personal journey, from the initial spark of an idea to achieving podcasting excellence, offering valuable insights that will inspire both newcomers and seasoned podcasters. Discover the power of Buzzsprout, the platform that simplifies the podcasting process, and learn how to enhance your audio quality for a professional and engaging listener experience. Chris provides expert advice on structuring your episodes, promoting your podcast, and leveraging it for business growth. Get ready to elevate your podcasting game with this must-listen episode packed with practical strategies and real-world examples. Whether you're just starting out or looking to refine your podcasting skills, this episode is your ultimate guide to creating compelling, high-quality podcasts that drive business success. Tune in and transform your podcasting journey with the expert guidance of Chris Schwager. TAKE THE VIDEO COACHING ASSESSMENT FOLLOW CHRIS SCHWAGER VIDEO TRAINING PROGRAMS Unveil the full potential, from streamlining video equipment to delivering personalised experiences. DIY VIDEO PROGRAM Create your own videos with a push of a button CONVINCE YOUR BOSS Download our guide to help decision-makers understand the importance of video marketing their business. RIDGE FILMS YOUTUBE Catch recent episodes of the DIY Video for Professionals podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe.
Ever dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo serves creative and business-savvy insights for even the most introverted business owner. Katie Wann is a creative professional with 15 years of experience. She began as a wedding and lifestyle photographer while earning a design degree. She then worked as a Creative Director for a restaurant franchise before moving to the CPG sector, where she became the in-house creative for Suja Juice. After nearly four years, Katie founded her agency, Katie Wann, Inc., specializing in product photography and stop-motion video for food and beverage brands. Her agency has worked with brands like Once Upon a Farm, Clio Snacks, Wildwonder, and Lotus Biscoff, with features in Forbes, Buzzfeed, and Bevnet. Her work is sold in major retailers like Costco, Target, Whole Foods, and Walmart. Katie is passionate about helping better-for-you brands grow. ----------------------- In today's episode, we cover the following: Going from corporate to business owner Katie's creative process Importance of investing in good, evergreen photography Detailed shot planning Seamless preproduction and postproduction How to foster long-term relationships through networking Using AI as a photographer Advice to her younger self How to cold pitch ----------------------- GUEST INFO: To learn more about Katie and follow her dazzling content, find her on Instagram, TikTok, and Facebook@KatieWannInc and visit her website, KatieWann.com. ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
In this episode, Michelle Thames discusses the power of evergreen content and its benefits for content creators, influencers, and entrepreneurs. Evergreen content is content that remains relevant and useful to new and returning visitors, regardless of the current news cycle or season. Michelle explains that evergreen content can drive sustained traffic to your site, boost your SEO, and help you establish yourself as an authority in your field. She emphasizes the importance of focusing on core issues, creating quality content, and regularly updating your evergreen content. Michelle also shares how she has used evergreen content on her blog and podcast to attract new leads continuously. Takeaways Evergreen content remains relevant and useful to new and returning visitors, regardless of the current news cycle or season. Creating evergreen content can drive sustained traffic to your site and boost your SEO. Quality over quantity is important when creating evergreen content. Regularly updating your evergreen content keeps it fresh and relevant. Evergreen content can be created on various platforms, such as blogs, podcasts, and social media. Get your 35 IG content ideas here: https://stan.store/michellelthames Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Support the Show. Chapters 00:00 Introduction to Evergreen Content 02:20 Benefits of Evergreen Content 07:59 Creating and Updating Evergreen Content 09:19 Using Evergreen Content to Attract Leads 10:59 Playing the Long Game with Evergreen Content
Today, I want to talk about how to make your content worthwhile, and that means less trendy and more evergreen content. There is nothing worse than spending time on trendy content and it just going nowhere or having to hear that same Tik Tok song over and over. There are many resources in your pockets right now that can make creating content worth your time and hit your travel content dreams. FREE Resources:FREE Creator Wildfire Co-Working Community:https://travelcontentwriting.hbportal.co/public/65f1dece8139f500190c30caFREE DIY Content Repurposing Guide: https://travelcontentwriting.hbportal.co/public/64c11bc09da87f002b3e2b4aFREE Travel Creator Newsletter Template: https://travelcontentwriting.hbportal.co/public/64c541cc034b1a032be4479bTry ConvertKit for FREE:https://app.convertkit.com/users/signup?plan=free-limited&lmref=-G3vDwThis podcast features an affiliate link. This means I might earn a small commission if you choose to sign-up for a ConvertKit paid plan.No Fluff Travel Guides:Get my no BS travel guides: https://www.thatch.co/@noflufftravel Follow No Fluff Travlers for no BS destination guides for digital nomads: https://www.instagram.com/noflufftravelers/ Follow Me On:Sign up for my newsletter, the Content Compass to receive free tips and t...
Learn how to create evergreen content for your membership that never gets outdated!
Get your own 1 on 1 coach NOW! https://vidiq.ink/tubetalk1on1In this episode of Tube Talk, Travis and Jen discuss the rollout of thumbnail testing on YouTube. They share their thoughts on how creators can use this feature effectively and the importance of creating visually different thumbnails. They also address the question of whether it's worth going back to underperforming videos and trying different thumbnail designs. The hosts emphasize the need for practice in creating thumbnails and the importance of understanding that thumbnail testing is not a guaranteed solution for all video performance issues. They also provide tips for gathering data on topic choices for videos with slow starts. In this conversation, Travis and Jenn discuss the importance of creating videos based on the questions and topics that viewers are already searching for. They emphasize the need to update and redo older videos to reflect changes in skills and knowledge. They also discuss the significance of using specific titles and thumbnails to attract viewers and the value of having a supportive community of fellow creators. They encourage creators to use analytics and tools to improve their content and not to feel overwhelmed or dumb if they don't understand everything at first. They end the conversation by sharing their favorite videos they watched recently.This episode was hosted by Travis and Jenn of vidIQ. If you have any questions, please feel free to email support@vidiq.com or email the show theboost@vidiq.com
Tired of manually resizing your social media graphics for every platform?
What's the greatest celebrity notes app apology of all time? Who is Hollywood's most divorced man? And which society is torturing the poets? Wanna know the answers, but have no time to scour the internet all day? Well, Peyton Dix and Hunter Harris have your back. These two beacons of truth and connoisseurs of mess have been bonded for over a decade, sharing the traumas of a crappy Boston dorm room and a pitiful Brooklyn dating scene. Now, these certified haters and internet carnivores are ready to cut your faves straight to the white meat.On Wondery's newest show, Lemme Say This, you're getting added to Hunter and Peyton's group chat - a weekly conversation, going all-in on the pop culture news you didn't realize you cared so much about. These best friends are chronically online so you don't have to be. There's nothing too niche or nosey. Listen to Lemme Say This ad-free: Wondery.fm/LemmeSayThisYou can also enjoy exclusive bonus content available only on Wondery+. Join Wondery+ in the Wondery App or on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you looking for motivation to keep growing your blog? Today's guest is the encouragement you may need! Jessica Camerata is the author and owner of An Indigo Day, a fashion, beauty, and lifestyle blog that provides practical tips for her audience. Since launching her blog in 2011, she's gone through the ups and downs that come with blogging, but is a prime example of why it's so important to create a sustainable business. Listen in as she shares how she turned An Indigo Day from a creative outlet to her full-time job. She shares the value of SEO, branding, and intentional strategies in order to build a business that you not only love, but also serves you. Today's episode is brought to you by Link Whisper: Did you know that it's important to add internal links to your blog posts? You'll not only see a boost in your page views from your viewers clicking the links, you're also signaling to Google that you are an expert on this topic, which helps you rank higher. Link Whisper is the tool that will plug into your blog that will help you utilize this strategy! Head to the link below and use the code THRIVE. Try Now >> Head to thrivetogether.blog/podcast for the show notes! Find it Quickly 1:42 -Meet Jessica 2:46 - An Indigo Day 8:51 - Evergreen Content 15:11 - Staying Motivated and Managing Content 20:10 - Content Recirculation 22:47 - Blogging Strategies and Insights 24:25 - Blogger Lifestyle and Career 27:04 - Navigating Revenue Streams in Blogging 29:36 - Advocating for Your Blog in the Influencer Space 33:20 - Diversifying Your Online Presence Beyond Social Media 35:56 - The Future of Blogging and Affiliate Platforms Resources Mentioned The Profitable Blogger Society Thrive's Youtube Channel Thrive Facebook Community Shift Connect with Jessica anindigoday.com instagram.com/anindigoday ----- Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Profitable Blogger Society—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth! ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community!
Are you looking for a way to stand out and attract people to your content on social media? In today's episode, Alexa Johnson of Glowapedia joins us to talk through social media beyond trends and how to create unique and impactful content. Today's episode is brought to you by Link Whisper: Did you know that it's important to add internal links to your blog posts? You'll not only see a boost in your page views from your viewers clicking the links, you're also signaling to Google that you are an expert on this topic, which helps you rank higher. Link Whisper is the tool that will plug into your blog that will help you utilize this strategy! Head to the link below and use the code THRIVE. Try Now >> Find it Quickly 02:14 - Social Media and Content Creation 03:05 - The Power of Evergreen Content 06:12 - Expanding Beyond Skincare: Embracing a Broader Lifestyle Focus 09:17 - Finding Your Unique Voice on Social Media 18:10 - The Impact of Trends on Authenticity and Community Building 21:00 - Nurturing Your Audience Beyond Viral Trends 22:54 - Exploring Creative Content: From Carousels to Community 24:21 - Cultivating Connection 25:50 - The Challenge of Original Content 27:03 - Trial and Error in Content Creation: Learning from Flops 28:55 - Finding Inspiration and Protecting Mental Health 31:04 - Unexpected Sources of Creativity and Embracing Your Niche 35:03 - Looking Forward: Personal Goals and Social Media Trends Resources Mentioned The Profitable Blogger Society Thrive's Youtube Channel Thrive Facebook Community Shift Episode 165: Protecting Your Peace on Social Media with Alexa Johnson Alix Earle Connect with Alexa glowopedia.com instagram.com/glowopedia tiktok.com/@glowopedia
In today's Podcast, Manuel explores the journey of immortalizing a legacy in the digital age. He dives into strategic insights for enduring success in content creation and distribution. Listen in Now!
Mastering Community Engagement Episode # 134 Today, you're in for a real treat, as we have the incredible Elizabeth Henson joining us. As an expert in community-based marketing and leadership, Elizabeth is here to drop some serious knowledge bombs on creating authentic connections and leading with passion. In this episode, Nick and Elizabeth dive into the intricacies of Facebook groups - how to maintain them without striving for perfection, and the power of authenticity in your online presence. They talk about the shift from highly curated content to something more organic and natural, a trend that seems to be gaining traction over polished Instagram and TikTok posts. Elizabeth shares her secret sauce for building and leading thriving communities, rooted in her core values and an emphasis on creating a genuine, welcoming environment. Don't forget to grab the freebie with conversation starters that Elizabeth has generously offered to all our listeners. And as always, if you love what you hear, be sure to leave a review and share your biggest takeaways on social media. Let's ignite that creative spark within and join Elizabeth in this engaging conversation that's sure to inspire! Take the Creative Visionary Quiz and find out your type to learn how to understand and utilize your energy to create abundance in your life and business. www.creativevisionaryquiz.com Elizabeth Henson is the owner of Elizabeth Henson INC., founder of The Messy Success Podcast®, and The Community Growth Lab®. Elizabeth has become the go-to expert in community based marketing and leadership. She helps six and seven figure companies become pro's at building and maintaining large communities that turn into marketing machines. Elizabeth's signature system for building, nurturing, and monetizing communities has changed the landscape of digital marketing. She gets businesses out of the content generating hamster wheel and into relationships that leverage their authority. Elizabeth is also a BBD Plus Coach and Sales Pro for James Wedmore.You can find Elizabeth working from home while jamming to 90s music! She loves hot yoga, and her core values are simple: To be creative and operate from her highest good, while inspiring others to do the same. Our Community Based Marketing Agency and online course is built around a unique 5 step framework that masters community building and Email marketing. www.elizabethhenson.co www.instagram.com/elizabeth.henson https://www.facebook.com/groups/thecommunitybuilder Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.
These are stories you were never meant to hear. The invisible but vital work of the world's intelligence services: secret operatives playing to very different rules. The Spy Who, hosted by Indira Varma and Raza Jaffrey, takes you deep inside that shadow world to meet spies who risked everything in the national interest – or, sometimes, their own.Search and follow The Spy Who wherever you listen to podcasts, or binge entire seasons early and ad-free on Wondery+ on Apple Podcasts or the Wondery app.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Cuddly as a cactus and charming as an eel, he's your new favorite snarky talk show host. Join The Grinch (and his faithful dog Max) each week as he rants against Christmas cheer and roasts celebrity guests like chestnuts on an open fire. Starring Saturday Night Live's James Austin Johnson as the notorious curmudgeon and broadcasting straight from Who-Ville, will The Grinch send these famous folks back down Mt. Crumpit, or will they soften his stance against Christmas and grow his heart three sizes? Grab your hot cocoa and cozy slippers and listen along to find out!Follow 'Tis The Grinch Holiday Talk Show on the Wondery App or wherever you get your podcasts. You can listen to episodes of 'Tis The Grinch Holiday Talk Show early and ad-free right now by joining Wondery Plus. Listen now: Wondery.fm/GrinchSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.