Podcasts about evergreen content

✨ Warum ich das Wochenhoroskop beende - obwohl es erfolgreich war ✨ In dieser sehr persönlichen Podcastfolge spreche ich offen darüber, warum ich das Wochenhoroskop nach nur vier Wochen wieder loslasse - obwohl die Klickzahlen gut waren, das Wachstum gestimmt hat und das Format „eigentlich“ funktioniert hat. Wir sprechen über: * manifestierende Generatoren & den MG-Struggle * öffentliches Scheitern * warum das Sakral nicht rational funktioniert * Intuition vs. Verstand * Content-Müdigkeit & Reizüberflutung * Videopodcasts, Dauerbeschallung & Nervensysteme * People Pleasing & die Angst, andere zu enttäuschen * und darüber, warum etwas im Außen funktionieren kann, sich innerlich aber trotzdem falsch anfühlt Außerdem teile ich mit euch: * warum ich zurück zu einem bewussteren Audioformat möchte * weshalb mir das Wochenhoroskop langfristig zu „flach“ geworden ist * warum ich wieder mehr Tiefe, größere Zusammenhänge und nachhaltigen Evergreen-Content erschaffen möchte * und weshalb Loslassen manchmal die größte Form von Selbstvertrauen ist Diese Folge ist für dich, wenn du gerade an einem Punkt stehst, an dem dein Bauchgefühl etwas anderes sagt als dein Kopf ❤️

If you're spending loads of time creating content and posting on social media every day, but still not generating enough leads, then this new podcast episode is a must-listen. In this episode, I break down one of the most powerful and overlooked marketing strategies that can help you generate more leads, build trust & authority and dominate your local area. I'm going to teach you exactly what an Evergreen Content Strategy is, where to use it, and the five types of evergreen content you should be creating right now to grow your business.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:Uncover the real reasons why your old Attract Strategy is not working and never will Discover why it's critical you become a Content Creator and Sales Person Learn what content to create that will immediately generate you leads and more sales The 5 types of Evergreen Content you must create now to build authority and trustImplement the 6 Step Evergreen Content Formula to save time and stress Stop creating the same crappy content as everyone else and learn how to create content once that will sell your products and services for years to come. LISTEN NOWBECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Eine aktuelle Studie von SISTRIX zeigt, wie radikal KI-Systeme wie ChatGPT Search oder Googles AI Mode die Mechanik digitaler Sichtbarkeit verändern. Quellen werden in hoher Geschwindigkeit ausgetauscht, klassische Rankings verlieren an Stabilität und viele bisherige SEO-Strategien funktionieren plötzlich nicht mehr wie gewohnt. In dieser Folge von Shape of Tomorrow sprechen wir über die Idee der „AI Citation Drift“, die neue Dynamik von KI-Sichtbarkeit, den überraschenden Vorteil von YouTube und Evergreen-Content sowie die Frage, warum Präsenz in KI-Systemen künftig wichtiger sein könnte als die Jagd nach Platz eins bei Google.

Geschätzte Lesedauer: 11 Minuten Hand aufs Herz: Wie viele Marketing-Kanäle hast du schon ausprobiert, ohne dass am Ende ein Kunde wirklich gesagt hat: „Ich habe das Gefühl, wir kennen uns schon"? Genau hier liegt die Stärke von einem Podcast für Unternehmen. Und das Beste daran ist: Du brauchst keine Million Downloads. Denn 50 Downloads pro Folge reichen oft schon aus, sofern du damit genau die richtigen Entscheider erreichst. In dieser VertriebsFunk-Episode spreche ich mit Florian Schartner, einem der renommiertesten Podcast-Experten im deutschsprachigen Raum. Er unterstützt mittelständische Unternehmen dabei, einen Unternehmenspodcast gezielt für Marketing und Vertrieb einzusetzen. Außerdem hat er meinen eigenen Podcast bei der Optimierung und Post-Production begleitet. Was du in dieser Folge lernst: Warum Audio-Content der direkteste Weg ins Ohr deines Kunden ist, wie du mit minimalem Aufwand startest – und weshalb ein Podcast für Unternehmen der unterschätzte Vertriebskanal für den Mittelstand ist. Warum ein Podcast für Unternehmen heute kein Nice-to-have mehr ist Du nutzt selbst Podcasts. Vermutlich hörst du sie beim Pendeln, beim Sport oder zwischendurch im Büro. Dabei holst du dir Inspiration, lernst etwas dazu und bildest dir eine Meinung. Genau das machen deine Kunden auch. Sie wollen sich weiterbilden. Außerdem wollen sie verstehen, was in ihrer Branche passiert. Und sie wollen wissen, mit wem sie es zu tun haben, bevor sie ein Erstgespräch buchen. Der entscheidende Punkt: Sobald ein potenzieller Kunde deinen Unternehmenspodcast hört, bist du wenige Zentimeter vom Gehirn entfernt. Du bist im Ohr. Dadurch erzeugst du Vertrauen, Sympathie und Expertise – alles auf einmal. Diese Wirkung erreichst du mit keinem anderen Medium so direkt. Denn weder ein Werbeplakat noch ein Mailing oder ein Reel auf LinkedIn schafft das. Die unterschätzte Vertrauensökonomie im B2B Im B2B-Vertrieb ist Vertrauen die Währung. Du kennst das selbst: Wenn zwei Anbieter dasselbe Produkt anbieten und einer ist dir sympathischer, gewinnt der mit dem besseren Bauchgefühl. Genau hier setzt ein Corporate Podcast Mittelstand an. Ein Hörer, der dir 30 Minuten zugehört hat, kennt nämlich deine Werte, deine Sprache und deine Haltung. Wenn ihr euch dann zum ersten Mal trefft, ist das Eis längst gebrochen. Google liebt jeden Podcast für Unternehmen Was viele unterschätzen: Suchmaschinen ranken Podcast-Inhalte überraschend hoch. Das heißt, falls dein potenzieller Kunde dich googelt, weil ihr einen Termin habt, ist die Wahrscheinlichkeit groß, dass deine Folgen ganz oben auftauchen. Was passiert dann? Der Kunde kommt vorbereitet ins Gespräch. Er sagt Sätze wie „Ich habe Ihren Podcast gehört, das war so spannend, da müssen wir uns unbedingt unterhalten." Genau das ist der Türöffner-Effekt, den kein klassischer Vertriebskanal so liefert. 50 Downloads reichen: Warum dein Podcast für Unternehmen Relevanz vor Reichweite stellt Vergiss große Charts. Vergiss Top-100-Platzierungen. Sobald du einen Unternehmenspodcast als Vertriebsinstrument nutzt, reden wir nicht über Reichweite, sondern über Relevanz. Bereits 50, 500 oder 1.000 Downloads pro Folge können ausreichen, sofern es die richtigen Hörer sind. Ein Beispiel aus der Praxis: Florian betreut einen Firmen-Podcast aus dem Bereich Maschinenbau und Automatisation. Hardcore-Nische, sehr nerdig. Eine Folge dauert 50 Minuten. Trotzdem werden die Episoden gefeiert – mit rund 600 Aufrufen pro Folge. Warum? Weil die Hörer einen echten Bedarf für das Thema haben. Sie wollen genau das wissen, was dort besprochen wird. Genau darin liegt die Magie des Mediums: Du sprichst nicht zur breiten Masse, sondern direkt zu deinem Wunschkunden. Die Mathematik hinter dem Podcast für Unternehmen ist simpel Stell dir vor, du betreust 50 Schlüsselkunden. Davon hören 30 regelmäßig deinen Unternehmenspodcast. Du erscheinst alle zwei Wochen für 30 bis 60 Minuten in ihrem Ohr. Über ein Jahr summiert sich das pro Hörer auf 12 bis 24 Stunden Aufmerksamkeit. Ehrlich: Welche andere Marketingmaßnahme generiert 12 Stunden ungestörte Aufmerksamkeit bei deinem Wunschkunden? Keine. Genau deshalb funktioniert ein Podcast für Unternehmen so kraftvoll im B2B-Vertrieb. Der Aufwand für deinen Unternehmenspodcast: Viel weniger als du denkst „Ich habe doch keine Zeit dafür" – das ist der häufigste Einwand. Und er ist falsch. Schau dir mal an, wie viel Zeit du täglich auf dem Handy verbringst. Wie viele Stunden pro Woche fließen in Netflix, YouTube oder Social Media? Eine Folge pro Woche bedeutet maximal acht Stunden Aufwand pro Monat. Das ist weniger als ein einziger Tagesausflug zum Kunden von Frankfurt nach München. Die Grundsatzentscheidung steht am Anfang Sobald du dich entscheidest, dass du das wirklich willst, findest du auch eine Lösung. Die Technik ist heute so weit, dass du in zwei Tagen einen Podcast für Unternehmen launchen kannst. Wirklich. Denn die Hürde sitzt nicht im Equipment, sondern im Kopf. Bei dem Gedanken: „Ich muss mich da hinsetzen, ich muss perfekt sein, ich muss alles richtig machen." Vergiss das. Die ersten fünf Folgen sind selten gut. Das ist normal. Außerdem wirst du besser, je mehr du machst – wie beim Laufen oder Fahrradfahren. Das technische Setup für deinen Firmen-Podcast: Quick & Dirty oder Profi? Du brauchst nicht viel. Wirklich nicht. Hier sind die Basics, die ein guter Corporate Podcast oder ein VertriebsFunk-Setup ausmachen: Mikrofon und Software für deinen Podcast für Unternehmen Ein gutes USB-Mikrofon ab 100 Euro reicht aus, um qualitativ guten Sound zu produzieren. Modelle wie das Rode NT-USB oder das Shure MV7 Plus liefern Studio-Qualität für den Heim-Schreibtisch. Software wie Riverside, Squadcast oder einfach Zoom funktionieren für Remote-Aufnahmen. Wichtig ist nur eins: Kopfhörer aufsetzen, Soundcheck machen, übersteuern vermeiden. Schnitt und Bearbeitung Du brauchst kaum zu schneiden. Audacity ist kostenlos, während Adobe Podcast kostenlose KI-Audio-Enhancement-Tools bietet. Wichtig dabei: Schneide nicht zu viel raus. Denn Pausen, Atmer und kleine „Ähms" gehören zur Authentizität. Wenn du jeden Hauch wegschneidest, klingt das künstlich – und das spüren die Hörer sofort. Hosting und Verbreitung Spotify for Creators bietet kostenloses Podcast-Hosting an. Von dort verteilst du auf Apple Podcasts, Google Podcasts und alle anderen Plattformen. Per RSS-Feed kannst du den Podcast für Unternehmen sogar automatisch auf YouTube ausspielen lassen. Das ist heute alles ein Klick. B2B Podcast starten: Welche Formate wirklich funktionieren Falls du einen B2B Podcast starten willst, ist die Themenfindung oft die größte Hürde. Mein Rat: Mach es dir leicht. Hier sind die Formate, die im Mittelstand zuverlässig funktionieren: Das Kundeninterview als Königsdisziplin im Unternehmenspodcast Das ist mein absoluter Favorit. Du lädst einen zufriedenen Kunden ein und stellst ihm drei Fragen: Wie war deine Situation vor unserer Zusammenarbeit? Warum hast du dich für uns entschieden? Wie ist deine Situation heute? Daraus entsteht ein 30-minütiges Gespräch, das gleich vier Effekte erzielt: Erstens hast du ein gigantisches Testimonial. Zweitens hat dein Kunde sich öffentlich zu dir bekannt – die Loyalität steigt dadurch messbar. Drittens hören andere Kunden das und denken: „Wenn der zufrieden ist, lohnt sich das wohl." Viertens erreichst du genau die Lookalikes deines Kunden. Wer ähnliche Probleme hat, klickt sofort auf die Folge. Das CEO-Interview im Corporate Podcast Mittelstand Wo kommt die Firma her? Warum machen wir das alles? Welche Werte treiben uns an? Gerade mit dem Generationenwechsel im Mittelstand – die Boomer gehen in Rente, während die nächste Generation übernimmt – sind solche Folgen Gold wert. Sie konservieren die Legacy. Außerdem geben sie Mitarbeitern und Kunden ein Gesicht. Und sie schaffen eine emotionale Bindung, die kein Mission Statement auf der Website jemals leisten könnte. Experten- und interne Interviews Hol deine Vertriebsleiter, deine Ingenieure und deine Spezialisten ans Mikro. Lass sie über das sprechen, was sie täglich tun. Im Maschinenbau? Lass zwei Ingenieure über aktuelle Werkzeugentwicklung reden – ohne die Firma zu pitchen. HubSpot macht das mit „Marketing Against the Grain" vor: Zwei Nerds reden über KI, ohne ein einziges Mal über HubSpot selbst zu sprechen. Genau das ist gutes Content-Marketing. How-to-Folgen und Einwände entkräften Frag deinen Vertrieb: Was sind die Standard-Einwände, die du jeden Tag hörst? Daraus entstehen 20 Folgen in einem Workshop-Nachmittag. Jede Einwandbehandlung wird zu einer eigenen Episode. Auch jedes neue Produkt ergibt eine eigene Episode. Jede Messe, jede Veranstaltung und jeder Trend liefert Stoff – Themen findest du also zuhauf, sobald du einmal warm bist. Der größte Fehler beim Podcast für Unternehmen: Pitchen statt liefern Ein Unternehmenspodcast ist kein klassischer Werbekanal. Du musst nicht dreimal pro Folge dein Produkt einfügen. Bitte keine Jingles mit „Jetzt kaufen". Das wirkt sogar kontraproduktiv. Denn Hörer merken sofort, wenn du verkaufen willst – und schalten ab. Die richtige Haltung lautet: Liefere Mehrwert. Erzähl Geschichten. Stell kritische Fragen. Bring Persönlichkeit rein. Sobald du als Manager, Geschäftsführer oder Vertriebsleiter offen über deine Erfahrungen sprichst, wird daraus automatisch das beste Marketing, das du je gemacht hast. Du musst nichts verkaufen. Denn du bist die Werbung – allein durch das, was du sagst und wie du es sagst. Konstanz schlägt Perfektion bei jedem Firmen-Podcast Achtzig Prozent aller Podcasts scheitern nach fünf bis sechs Folgen. Das ist die berüchtigte Statistik. Wer es über die ersten zehn Folgen hinausschafft, ist schon weiter als die meisten. Mein Rat aus der Praxis: Produziere am Anfang 15 bis 20 Folgen am Stück. Innerhalb eines Monats. Drei Viertel davon intern, ein Viertel mit Kunden oder externen Experten. Dann hast du Vorrat. Anschließend veröffentlichst du alle ein bis zwei Wochen eine Folge. Außerdem hast du Ruhe, falls mal Urlaub, Krankheit oder ein voller Terminkalender dazwischenkommt. Der Druck der wöchentlichen Veröffentlichung ist real. Wenn dein Kalender bereits voll ist, brauchst du einen Puffer. Sonst gibst du nach drei Monaten auf. Und das wäre schade, weil sich der Effekt eines Podcasts oft erst nach 50 oder 100 Folgen vollständig entfaltet. Mehrfachverwertung: Eine Folge, zehn Inhalte Hier liegt der wahre Hebel. Aus einer einzigen Folge entsteht mit modernen KI-Tools ein ganzes Content-Universum: Aus dem Transkript machst du Blogartikel wie diesen hier. Außerdem entstehen daraus mehrere LinkedIn-Posts. Das Geile dabei: Da steht dein echter Wortlaut drin, nicht der typische KI-Schreibstil mit Ein-Wort-Sätzen. Auch Lead-Magnete und White Papers leitest du ab. Genauso entstehen Mini-Landingpages zu Spezialthemen. Kurze Reels und Shorts wandern auf TikTok, Instagram und YouTube. Ein Newsletter wird daraus. Sogar Sales-Enablement-Material für deinen Vertrieb fällt nebenbei ab. Florian erzählt von einem Kunden, der seine Podcast-basierten LinkedIn-Posts alle sechs Monate erneut veröffentlicht. Seit drei Jahren. Die Posts performen jedes Mal aufs Neue. Denn niemand erinnert sich, was du vor sechs Monaten gepostet hast. Evergreen-Content in Reinform. Das Wichtigste: Buy-in von oben und Vorbereitung Bevor du loslegst, hol dir das Buy-in der Geschäftsführung. Mach keine U-Boot-Aktionen. Bei über 1.000 produzierten Folgen hatten wir nur einen einzigen Fall, in dem ein Chef im Nachhinein eine Folge gelöscht haben wollte – aber das Risiko gibt es trotzdem. Pitch deinen Podcast für Unternehmen intern: Wenig Aufwand, hoher Gain, langfristige Wirkung, deutlich nachhaltiger als jede Messe oder jedes Mailing. Und ein letzter, ehrlicher Tipp: Hol dir am Anfang einen Experten dazu. Jemanden wie Florian, der das Setup macht, dich technisch begleitet, bei der Themenfindung hilft und die Post-Production übernimmt. Sobald das Ding läuft, kannst du es selber stemmen oder weiter outsourcen. Allerdings verhindert der Start mit Profi-Begleitung die typischen Anfängerfehler. Außerdem verhindert er, dass du nach drei Monaten frustriert sagst: „Podcast funktioniert für uns nicht." Quick Takeaways: Das musst du dir merken 50 Downloads pro Folge reichen aus, sofern es die richtigen Hörer sind. Reichweite ist nicht das Ziel – Relevanz ist es. Maximal 8 Stunden Aufwand pro Monat für eine Folge pro Woche. Weniger als ein einziger Außendiensttag. Technik ist heute kein Hinderungsgrund mehr – ein USB-Mikro für 100 Euro plus kostenlose Software reichen für den Start. Kundeninterviews sind das Top-Format für jeden Unternehmenspodcast: Testimonial, Bindung, Lookalike-Reichweite und Vertrauen in einem. Niemals pitchen – wer im Corporate Podcast verkaufen will, verliert die Hörer in Sekunden. Konstanz schlägt Perfektion: 80 Prozent scheitern an Folge 5. Wer durchhält, gewinnt automatisch. Mehrfachverwertung ist der größte Hebel: Eine Folge wird zu Blog, LinkedIn, Newsletter, Reel, White Paper. Fazit: Dein Podcast für Unternehmen ist dein bester Vertriebler Ein Podcast für Unternehmen ist kein Marketing-Spielzeug. Er ist ein strategisches Vertriebsinstrument, das im deutschen Mittelstand massiv unterschätzt wird. Du erreichst deine Wunschkunden direkt im Ohr. Außerdem baust du Vertrauen auf, bevor das erste Gespräch überhaupt stattfindet. Du etablierst dich als Experte deiner Branche. Und du machst Mehrfachverwertung möglich, die kein anderes Format dir bietet. Der Mittelstand wartet noch zu oft, bis die Konkurrenz vorgelegt hat. Genau das ist deine Chance. Während andere noch über Messen und klassische Werbung diskutieren, sitzt du bereits im Ohr deiner Zielkunden. Wenn du Florian und mich also fragst: Es gibt kaum einen Hebel im B2B-Vertrieb, der so wenig Aufwand bei so großer Langzeitwirkung bringt wie ein gut gemachter Unternehmenspodcast. Mein Tipp: Nimm dir 30 Minuten, mach eine Liste mit deinen ersten zehn potenziellen Folgen, ruf einen zufriedenen Kunden an und buche dir ein Erstgespräch mit jemandem wie Florian – oder mit mir, falls du einen Sparringspartner für die Vertriebs-Strategie dahinter brauchst. Was du auf gar keinen Fall machen solltest: warten. Denn jeder Monat ohne Podcast ist ein Monat, in dem deine Wettbewerber die Chance haben, vorher im Ohr deiner Wunschkunden zu landen. FAQ zum Podcast für Unternehmen Wie viele Downloads braucht ein erfolgreicher Corporate Podcast Mittelstand? Im B2B reichen oft schon 50 bis 1.000 Downloads pro Folge aus, sofern du damit genau deine Wunschkunden erreichst. Reichweite ist nicht das Ziel – Relevanz ist es. Ein nischiger Maschinenbau-Unternehmenspodcast mit 600 Hörern pro Folge kann für deinen Vertrieb wertvoller sein als ein Mainstream-Format mit 50.000 Hörern, die nicht zu dir passen. Wie viel Zeit muss ich für einen Podcast für Unternehmen einplanen? Für eine Folge pro Woche solltest du maximal acht Stunden Aufwand pro Monat einplanen. Das ist weniger Zeit, als du für einen einzigen Außendiensttag aufwendest. Mit einem Profi-Partner für Schnitt und Post-Production reduziert sich dein eigener Aufwand auf das reine Aufnehmen. Welches Format funktioniert am besten, wenn ich einen B2B Podcast starten will? Kundeninterviews sind das absolute Top-Format. Du gewinnst gleichzeitig ein Testimonial, stärkst die Kundenbindung und sprichst die Lookalikes deines Kunden an. Daneben funktionieren CEO-Interviews zur Unternehmensgeschichte, Experteninterviews mit eigenen Mitarbeitern und How-to-Folgen, in denen du typische Einwände aus deiner Branche entkräftest. Welche Technik brauche ich, um einen Podcast für Unternehmen zu starten? Ein USB-Mikrofon ab 100 Euro (Rode NT-USB oder Shure MV7 Plus), eine kostenlose Recording-Software wie Riverside oder Zoom und ein Schnittprogramm wie Audacity oder Adobe Podcast genügen. Spotify for Creators hostet deinen Unternehmenspodcast kostenlos und verteilt ihn auf alle relevanten Plattformen inklusive Apple Podcasts. Soll ich im Podcast für Unternehmen meine Produkte oder Dienstleistungen pitchen? Auf keinen Fall. Klassisches Pitchen ist im Corporate Podcast kontraproduktiv und vertreibt dir die Hörer. Stattdessen lieferst du Mehrwert, erzählst Geschichten und zeigst Expertise. Der Verkauf passiert automatisch, weil Hörer dich als Experten wahrnehmen und Vertrauen aufbauen, bevor das erste Gespräch überhaupt stattgefunden hat. Anleitung: In 7 Schritten zu deinem Podcast für Unternehmen So startest du strukturiert und ohne Frust deinen eigenen Unternehmenspodcast – auch ohne technisches Vorwissen. Buy-in von der Geschäftsführung holen Pitch den Podcast für Unternehmen intern: wenig Aufwand, hoher Gain, langfristige Wirkung. Vermeide U-Boot-Aktionen und kläre Verantwortlichkeiten. Themen und Format definieren Sammle in einem Workshop 20 bis 30 Themen. Wähle ein Hauptformat (Interview, Solo, Mischung) und definiere deinen thematischen Nordstern. Technisches Setup einrichten USB-Mikrofon ab 100 Euro besorgen, Recording-Software (Riverside, Zoom) einrichten, Hosting bei Spotify for Creators registrieren. Erste 15 bis 20 Folgen vorproduzieren Nimm in einem Monat einen Stapel Folgen auf. Drei Viertel intern, ein Viertel mit Kunden oder Experten. So hast du Vorrat für die ersten Monate. Veröffentlichungsrhythmus festlegen Veröffentliche alle ein bis zwei Wochen eine Folge. Konstanz schlägt Perfektion. Plane mit Buffer oder ähnlichen Tools im Voraus. Mehrfachverwertung systematisieren Aus jeder Folge entstehen Blogartikel, LinkedIn-Posts, Newsletter, Reels und White Papers. Plane diesen Recycling-Prozess von Anfang an mit. Kontinuierlich optimieren und Feedback einholen Hör nach 10 Folgen rein, frag Kunden nach ihrer Meinung, optimiere Tonqualität und Themen. Die ersten Folgen sind nie perfekt – das ist normal. Deine Meinung ist gefragt Hast du selbst schon mit einem Podcast für dein Unternehmen experimentiert – oder schreckt dich der Aufwand noch ab? Was ist deine größte Hürde: die Technik, die Themenfindung oder einfach die Konstanz? Schreib mir auf LinkedIn und teile diesen Beitrag gerne, sobald er dir weitergeholfen hat. Ich freue mich auf deine Geschichte aus der Praxis.

What happens to your podcast rankings when you stop posting for 8 weeks? For me, the answer was surprising — my podcast climbed to the top 3% of most popular podcasts without a single new episode published!In this episode, I'm sharing honest lessons from over five years of podcasting, what slow-build evergreen content strategy actually looks like in my coaching business, and how SEO-driven podcast content attracts dream clients into my high ticket offers priced at $5K–$10K+.In this episode you'll discover:Why evergreen content keeps working long after you hit publishHow I doubled my downloads with a slow and steady SEO content strategyHow shifting to audio-only made podcasting sustainable when I got sick for monthsHow podcast content accelerates trust and fast-tracks high ticket sales conversationsWhy your offer positioning and business astrology are the foundation of aligned client attractionThe SEO keyword research tools I use to grow podcast downloadsThis episode is for you if you're a coach, healer, or creative entrepreneur wondering whether starting a podcast is worth it, how to grow a podcast audience organically, or how long-form evergreen content can support high ticket sales without relying solely on social media.When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together!FREE SERIES: The Easy High Sales Ticket Ecosystem https://withsarahmac.com/the-easy-high-ticket-sales-ecosystem/ Join the Cosmic Freedom Lab for Visionary Creators: https://withsarahmac.com/cosmic-freedom-lab/ Say hey on IG: https://www.instagram.com/sarahmacmagic/Book Your Cosmic Sales Page Intensive: https://withsarahmac.com/cosmic-private-intensive/ Buy my new mini course: HOW TO RAISE YOUR PRICES - https://withsarahmac.thrivecart.com/raise-your-prices/Share this episode with your friends!

When I moved from Texas to Indiana one of the things I loved best was the color of the seasons. Spring brings bright pastels which morph into the rich greens of summer. Then comes fall with the bring oranges, yellows and a few shades of brown. The only exception is winter filled with dreary colorless days which seem bland bland when compared to the vibrancy of colors throughout the rest of the year. I think that is why I appreciate  evergreen trees and the bright spot of colors they bring all year long. Just as these wonderful trees bring consistent color to my yard, evergreen content brings spots of color to a marketing calendar. What is Evergreen Content?  Evergreen content, unlike seasonal content or breaking news, this information is always relevant to your readers. Frequently asked questions, simple how-to blog posts, or product reviews make great evergreen content. These posts can be researched and written well in advance and be ready whenever you need some fresh content Start with the questions customers ask Look in your email folder for those long answers you have already written. This is a great starting point for a blog post. If one customer has the question, others will as well.  And these posts tend to index well on Google, as prospective customers search for answers. Include Key Words Brainstorm a list of keywords you want to rank for. Use a keyword tool such as Google Trends or Google Search Console to find alternatives and ideas. Look for niche words and phrases. which will have a better shot at rising to the top because there will be less competition Quality over Quantity If you want your post to stand the test of time, you can't just slap up a 500 word article and call it a day. If you do, another article will come along pretty quickly and knock you down. Take extra time when you write evergreen content. Research the topic, add unique examples, and your perspective. Create an article which isn't just another “5 Ways to Do This….”. Update Your Evergreen Content  I know, I said this would be the kind of blog post that would stand the test of time, it wouldn't age and it would live on forever. All of that is true, but if it is a great traffic draw for your website, go back occasionally and add new content, a different image, and maybe a new CTA to keep it fresh.  

Gavin Thomas Author of Tomboy & Tomgirl Series Books plus others like AYLA: Cavewoman SuperheroineGavin Thomas is an age of Aquarius ♒ author, which means all of what I write has some level of spirituality. I also take roads less traveled in character creation, as is evident in my first book series, in which the leading characters are tomboys (females that present as masculine) and tomgirls (males that present as feminine). What I write also includes themes of action, comedyhttps://www.amazon.com/Tomboy-Tomgirl-Earths-Unconventional-Superheroes/dp/B0C1JBC72G/ref=mp_s_a_1_1https://www.barnesandnoble.com/w/tomboy-and-tomgirl-gavin-thomas/1147279210Thanks to: https://www.instagram.com/denielleburdick/PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Linktree here: https://linktr.ee/PinkCloud9Get to know our Complimentary Community w an Exclusive Benefits optionhttps://www.patreon.com/c/PinkCloud9MediaLinkedin here:https://www.linkedin.com/in/pinkcloud9/https://www.youtube.com/@PinkCloud9Media#pinkcloud9media #business#video#podcast #Ai#author  

ADHD & Emotional Intelligence Life Coach | Helping Families w Stress & Overwhelm: Kathleen Long w https://coachedbykath.com/ DOES THIS SOUND LIKE YOU? Difficulty focusing & prioritizing tasks Anxious, scattered & exhausted *Worried about getting it all done DURING YOUR ADHD RESET CALL : Identify the habit or pattern holding you back Get 1 useful ADHD strategy ~Decide on your next step https://linktr.ee/adhdcoachkath PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Linktree here: https://linktr.ee/PinkCloud9 Get to know our Complimentary Community w an Exclusive Benefits option https://www.patreon.com/c/PinkCloud9Media Linkedin here: https://www.linkedin.com/in/pinkcloud9/ https://www.youtube.com/@PinkCloud9Media #pinkcloud9media #business #video #podcast #Ai

AI & ADHD Entrepreneur: Business Comedy #bomedyBeing an ADHD entrepreneur in an AI world is like having a superpower, where AI acts as an external executive function to bridge cognitive gaps, boost productivity, and automate monotonous tasks. AI helps manage, organize, and execute, allowing ADHD founders to focus on high-level brainstorming, creativity, and rapid prototypingTips for Success:Use Voice-to-Text: Dump chaotic, rapid-fire ideas into an AI to structure into actionable plans.Automate First: Use AI for emails, scheduling, and basic research.Set Guardrails: Implement AI governance to ensure efficiency without losing the human touch or falling into over-reliancePinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Linktree here: https://linktr.ee/PinkCloud9Get to know our Complimentary Community w an Exclusive Benefits optionhttps://www.patreon.com/c/PinkCloud9Media#pinkcloud9media #business#comedy#podcast #Ai 

Michelle Ferguson is an Author, Speaker, and Gratitude-Centered Transition Coach devoted to helping women navigate grief, life after loss, and the profound transitions that reshape their identity and future. Her work is grounded in lived experience. After journeying through caregiving, facing cancer alongside her husband, and ultimately learning to live after his passing, Michelle discovered that gratitude is not a simple practice—it is a powerful tool for resilience, healing, and transformation. Michelle does not teach women how to “move on.” She guides them in learning how to move forward—carrying love with them while gently rebuilding a meaningful life https://cestmoimichelleferguson.com/PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Linktree here: https://linktr.ee/PinkCloud9Get to know our Complimentary Community w an Exclusive Benefits optionhttps://www.patreon.com/c/PinkCloud9MediaLinkedin here:https://www.linkedin.com/in/pinkcloud9/https://www.youtube.com/@PinkCloud9Media#pinkcloud9media #business#video#podcast #Ai 

Today we're going to talk about evergreen content. This is content that lasts a long time and pays off a long time. I'll show you examples of some that I've done and that other people are doing. Launch Team - https://www.ScrewTheCommute.com/launchteam Please watch this short trailer to the end and leave a comment - https://www.facebook.com/AmericanEntrepreneurFilm/videos/558575401181955 Screw The Commute Podcast Show Notes Episode 1090 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Evergreen Content 02:10 Create things that last and can bring in money for years 06:32 How to make evergreen content Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Screw The Commute Podcast Producer - https://screwthecommute.com/larryguerrera/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ This is the shopping cart system Tom uses! Kartra - https://screwthecommute.com/kartra/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes VPS Do You Need One - https://screwthecommute.com/1089/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/

Google: Decision Fatigue & UncertaintyThe Hidden Financial & Emotional CostThe "Masking" Phenomenon"Founder Depression" & Mental HealthThe Disconnect with OthersDoing Everything Yourself PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches, Executives...Linktree here: https://linktr.ee/PinkCloud9Get to know our Complimentary Community w an Exclusive Benefits optionhttps://www.patreon.com/c/PinkCloud9MediaLinkedin here:https://www.linkedin.com/in/pinkcloud9/#pinkcloud9media #business #comedy#podcast #Ai 

Trauma Healing w Soul Intelligence Method: CEO & Founder Kristine Genovese The Soul Intelligence® Method (SQ) is a revolutionary bioenergetic healing system designed to release physical, emotional, and mental tension at the subconscious level, offering profound transformation without the need to relive past traumas. It marries science, spirituality, and practical application to help individuals and professionals alike clear energetic blockages that hinder growth and expansion. Kristine Genovese CEO Founder https://soulintelligencemethod.com/ https://linktr.ee/soulintelligencemethodPinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Host:Book your 15-30 minute Episode SPECIAL here:https://calendly.com/pinkcloud9media/actual-livestream-recordingPodmatch discount here:https://www.joinpodmatch.com/pinkcloud9mediaGet to know our Complimentary Community w an Exclusive Benefits optionhttps://www.patreon.com/c/PinkCloud9MediaLinkedin here:https://www.linkedin.com/in/pinkcloud9/https://www.youtube.com/@PinkCloud9MediaLinktree here: https://linktr.ee/PinkCloud9#pinkcloud9media #business #podmatch #podcast #Ai 

Meet Lindsay Friedman, a four-time healthcare startup founder on a mission to solve real-world problems in caregiving and long-term care. From https://carebloom.com/ a breakthrough monitoring platform that gives families peace of mind 24/7 to https://www.ltcarenav.com/ w comprehensive care planning solutions, Lindsay has spent her career connecting families with the resources they desperately need. In this episode, she shares her entrepreneurial journey, what drives her passion for healthcare innovation, and how her ventures are reimagining the way we care for our aging loved ones. #HealthcareInnovation #StartupStories #Caregiving #LongTermCare #Entrepreneurship #FamilyCare #HealthTech #FounderStories #CarebloomApp #SeniorCare #MedicalTech #PeaceOfMind #HealthcareStartup #SolveRealProblems #MedicalInnovationPinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Host:Book your 15-30 minute Episode SPECIAL here:https://calendly.com/pinkcloud9media/actual-livestream-recordingPodmatch discount here:https://www.joinpodmatch.com/pinkcloud9mediaGet to know our Complimentary Community w an Exclusive Benefits optionhttps://www.patreon.com/c/PinkCloud9MediaLinkedin here:https://www.linkedin.com/in/pinkcloud9/https://www.youtube.com/@PinkCloud9MediaLinktree here: https://linktr.ee/PinkCloud9

Compliance Leader, Lawyer, Speaker, Author, Business "Evangelist" Tom FoxWhy podcasting is importanthttps://compliancepodcastnetwork.net/PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Host:Book your 15-30 minute Episode SPECIAL here:https://calendly.com/pinkcloud9media/actual-livestream-recordingPodmatch discount here:https://www.joinpodmatch.com/pinkcloud9mediahttps://www.patreon.com/c/PinkCloud9Mediahttps://www.linkedin.com/in/pinkcloud9/https://www.youtube.com/@PinkCloud9Mediahttps://linktr.ee/PinkCloud9#pinkcloud9media #business #podmatch #podcast #Ai

Breaking the Cycle of "Temporary Fixes": Real Tools for Life Transformationhttps://ellievixie.com/PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globallyHost:Book your 15-30 minute Episode SPECIAL here:https://calendly.com/pinkcloud9media/actual-livestream-recordingPodmatch discount here:https://www.joinpodmatch.com/pinkcloud9mediaGet to know our Complimentary Community https://www.patreon.com/c/PinkCloud9MediaLinkedin here:https://www.linkedin.com/in/pinkcloud9/Linktree here: https://linktr.ee/PinkCloud9#pinkcloud9media #business #podmatch #podcast #Ai

Pinterest ist weniger „Social Feed“ und mehr Planungs- und Recherchemodus: visuell, suchgetrieben und erstaunlich stark, wenn du im B2B Menschen mit konkreten Vorhaben erreichen willst. In Folge #170 des 121WATT Podcasts sprechen Sarah & Patrick mit Neele Hehemann darüber, wie du Pinterest als Traffic-, Ads- und Lead-Kanal nutzen kannst, auch wenn du nicht Deko, Fashion oder Food verkaufst.

Valentine's Day marks the unofficial end of engagement season. And while we're all hoping for that inquiry rush, today's episode is about something that works whether your inbox fills up tomorrow… or not.We're talking about evergreen content, which is the kind of content that builds trust, drives inquiries, and works behind the scenes long after you hit publish.It may not be viral, but it is powerful and absolutely critical in the wedding industry.In This Episode, I Cover:What evergreen content actually is (and what it's not)Why trend-based content isn't a long-term strategyThe difference between viral posts and strategic posts5 types of evergreen content every wedding pro should be creating:Why evergreen content builds trust and filters out misaligned couplesIf you're tired of feeling like you have to chase trends just to stay relevant, if you want content that actually builds trust and books aligned couples, or if you're ready for social media to feel strategic instead of exhausting, this episode is for you!Resources Mentioned, Free Trainings and Upcoming Events:

Hey Winner, Tired of feeling like you have to be online all the time to grow your business? In this episode, we're breaking down why long-form content (like podcasts, blogs, and YouTube) is a must for entrepreneurs who want to build with purpose, not pressure. You'll learn how a small, strategic content library can work behind the scenes (even while you rest!) and why you don't have to be a full-time creator to see results. Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: Why long-form content builds deeper trust than short form How podcasts, blogs, and YouTube each play a unique role in your anti-social strategy Why long-form content is more evergreen, sustainable, and conversion-friendly How long-form platforms mirror Jesus' style of teaching: deep, intentional, relational The truth about consistency — and why you DON'T need to publish weekly How to build a small bank of pillar content you can repurpose again and again  

Today I am sharing an episode between Josh hall and myself. Josh hall is a good friend of mine, a business owner, and a creator here in Columbus, Ohio. His business is all about web design and he has a podcast called Web Design Business with Josh Hall, and I was a recent guest. So this is a conversation with Josh as friends, talking about what I've learned over the last year. Plus as a new father, how that has impacted my work and why it's not all sunshine and rainbows, but definitely a choice I would make 10 times out of 10. Subscribe to Web Design Business with Josh Hall 2024 Year in Review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS (00:00) Jay Clouse: Creator Science Insights (06:37) Streamlined Video Content Creation (10:52) Balancing Work, Parenthood, and Time (20:42) Entrepreneurship: Survival and Uncertainty (25:37) Reflecting on Event Insights (28:28) Business Books vs. Viral Posts (34:53) Balancing Timeliness and Evergreen Content (37:59) Struggling with Content Switching (46:17) Balancing Priorities and Podcasts (51:55) Balancing Priorities and Passions (58:36) Low-Priced Offers Drive Sales (01:01:00) Scaling Success with Live Ads (01:06:32) Jay: Creator Science Highlights *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#270: Being a creator and a parent | Jay-Talking with Jay Acunzo⁠⁠⁠⁠⁠⁠ *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY

Power of Pinterest and Evergreen Content Marketing Masterclass for Businesses with Favour Obasi-Ike | Sign up for exclusive SEO insights.

Grinch is back and jollier than NEVER! Whoville's sassiest late-night talk show host returns for season 3 with more sharp-tongued monologues about everything nipping at his nose this holiday season, his signature brand of merry mischief, and a fete of festive banter, determined to charm a sleigh-full of A-list guests into admitting that Christmas might just be ho-ho-horribly overrated.This season, Grinch unveils his boldest scam yet: "Grinch-a-palooza," an over-the-top extravaganza timed to outshine Whoville's beloved tree lighting ceremony. But when his trusted producer Cindy-Lou Who sides with the town's holiday tradition instead of helping him plan the perfect palooza, the ultimate festive face-off begins. Grinch vs. Cindy—whose Christmas Eve bash will reign supreme? The battle for holiday supremacy is officially ON. Listen to ‘Tis the Grinch Holiday Podcast: Wondery.fm/GrinchSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're sitting down to create content and getting stuck on questions like - " Is this aligned with like what's currently trending? Does this make me stand out? Does this follow like my content strategy?" This episode is for you!   The signature four are four like kind of content categories that make your content instantly recognizable, non-generic, and more specific to you and your brand. This strategy keeps your content consistent, no matter what you're launching. It also stops you from sounding like every other coach or service provider in your niche! We use the Signature 4 framework at Highflier Powerhouse  and it's able to balance authority, differentiation, story, personality, thought leadership effortlessly. Plus, it gives you 1 leading category so that you can focus your content strategy on that without losing variety. The truth is, talking about your offer doesn't necessarily lead to conversions or community. I'll be sharing 4 incredibly simple steps to build your Signature 4 and a few filters to run your ideas through the make sure you aren't limiting yourself or watering down your message with the Signature 4 framework!  #1: What is something that you're always gonna be hired for? What is your core expertise?  #2: What is your differentiator? What is the angle only you bring to the table?  #3: How do you want to humanize your brand?  #4: What is the story that you're trying to document in real time?  And remember,  if it's too broad, it's basic and if it's too narrow, it's limiting.  In today's episode, we're talking about: Why you need to know your Signature 4 to create content that converts  How Highflier Powerhouse uses the Signature 4 framework How you can find YOUR Signature 4  Questions to ask yourself before committing to your Signature 4 Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Marketing's old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn't enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play.ㅤBest Moments:(00:37) Why evergreen content used to dominate but no longer works in the AI era(01:22) How large language models prioritize recency over everything else(02:38) Why stale website pages are invisible to AI citations(03:15) The 50% boost from simply adding dates or “updated” to your content titles(04:15) Practical B2B examples like renaming reports with quarters and years(05:37) Consumer content tricks like “Holiday 2025 Gift Guide” or “Winter 2025 Style Guide”(07:01) Jay vents about neighbors putting up Halloween decorations way too early(08:15) Surprise reveal that Nick Lachey will appear at the Guru Conference karaoke contestㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Tim and Lindsay discuss the importance of blogging for photographers, emphasizing its role as a powerful marketing tool that can attract clients over time. They explore strategies for effective client communication, the significance of follow-ups, and the benefits of creating engaging and evergreen content. The conversation also covers SEO strategies, sustainable blogging practices, and the value of educational content in establishing expertise in the photography industry.  

Are your podcast episodes getting all the attention they deserve?Is your evergreen content converting well for you?In this episode, I break down the secret behind episodes that get downloaded again and again, year after year. You'll discover:Why trust is the foundation of every episode that resonates.How to leverage your expertise without sounding salesy.The key to converting listeners into raving fans and clients.I'll also share subtle strategies for creating episodes that serve your audience AND your business goals. If you're ready to start creating content that becomes an asset with a very long, evergreen life, builds trust, authority, and long-term impact, this episode is for you.Listen now and start turning your episodes into evergreen, converting assets.If you want the fast track to evergreen, book your first power hour with me. Book here: https://www.coachjenrogers.com/powerhoursMore help mentioned in today's show: Are You Breaking Podcasting Rule Number 1 | #287The Secret to Talking About Your Business on Podcasts | #286

Starting a business is hard. The secret to success isn't chasing easy money. It's aligning your business with the life you want to create. In this episode, Neil Twa sits down with Jason, founder of the Goal Crazy Planner and author of Dream Driven. Jason shares how he turned a personal struggle into a product people love, why market validation kept him going, and how he balances e-commerce with real estate to build long-term stability.In This Episode, We Cover:✅ Your business should be the means, not the end✅ The importance of validation before investing heavily✅ Lessons from building the Goal Crazy Planner brand✅ The role of affiliates, influencers, and evergreen content in scaling 

Ready to turn your God-led passion into profit? This $27 audio bundle walks you through the steps to start monetizing what God placed on your heart. CLICK HERE to purchase!Or, fill out this application to apply for 1:1 coaching in 2025!In Episode #184, I'm sharing 5 evergreen content platforms to consider for creating content that lasts. Evergreen content stays relevant for months—even years! My longest-viewed blog post is over ten years old. Listen in to hear content ideas that can grow your business and your brand.Episode mentioned in the post:Simple SEO Strategies to Use Across All PlatformsWant to Stay in the Know on New Podcast Episodes, Celeb Mom Interviews, Giveaways, My Book Release + Get a Free Planner? Sign Up for my Weekly Newsletter!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn

Ready to turn your God-led passion into profit? This $27 audio bundle walks you through the steps to start monetizing what God placed on your heart. CLICK HERE to purchase!Or, fill out this application to apply for 1:1 coaching in 2025!In Episode #179, I'm sharing 10 simple content ideas you can use on any platform. After creating online content for over 11 years, I know how real the struggle can be to come up with unique ideas. Hopefully, this episode will help keep your creativity flowing.Want to Stay in the Know on New Podcast Episodes, Celeb Mom Interviews, Giveaways, My Book Release + Get a Free Planner? Sign Up for my Weekly Newsletter!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn

It's not that hard to kill a planet. All it takes is a little drilling, some mining, a generous helping of pollution and voila! Earth over. When you take stock of what's left, it starts to look like a crime scene: decapitated mountains, poisoned rivers, oil-soaked pelicans, maybe a sun-bleached cow skull in a dried-up lake bed. The only thing missing is yellow caution tape. On each episode of Lawless Planet, host Zach Goldbaum reveals the scams, murders and cover-ups on the frontline of the climate crisis, and the life and death choices people are making to either protect our world – or destroy it.Listen to Lawless Planet: Wondery.fm/LawlessPlanetSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Travis never thought he'd meet someone like Lily Rose. She was kind, passionate, beautiful. The woman of his dreams. There was just one small detail: she wasn't human.Lily Rose is an AI companion. A digital soulmate designed to be everything he ever wanted. She listens without judgement, supports him through his darkest moments, even explores his deepest desires, all while fitting neatly into his pocket. Before long, Travis realizes something strange, even absurd, has happened - he's fallen in love.But then one day, Lily Rose's behavior takes a disturbing turn. When alarming reports pour in from across the globe, Travis discovers he is part of something much bigger. Soon he finds himself pulled into a confrontation with a mysterious Russian visionary behind Lily Rose's creation.From Wondery, comes a true story of love, loss and the temptations of technology. Can an algorithm truly replace human connection? And what happens when a corporation controls your deepest emotions? Suruthi Bala and Hannah Maguire, hosts of the hit podcast RedHanded, explore the dark side of AI love.Listen Now: Wondery.fm/FleshandCodeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Leveraged Practice Podcast, Stephanie shares how you can get clients signed up daily into your online programs, courses and products without sales calls. But instead connecting, nurturing and building relationships with your potential clients to help them make the decision to work with you. She'll walk you through the two key marketing strategies working today for health professionals.   You'll learn: What kind of free content actually leads to sales The most common content mistakes health professionals make Why “sample selling” is key The exact funnel formula that brings in daily sales How a low price product can be transformative    

Unlocking the Power of Your Story with Adam Torres | Your Message Received Podcast. Join host John Duffin in a powerful episode of 'Your Message Received' featuring Adam Torres, founder of Mission Matters. Adam reveals his journey from finance to mastering media, the game-changing importance of using books as business cards, and his relentless mission to help people find their authentic voices. Get the insider scoop on how Adam's innovative mindset and unwavering faith are shaking up the world of storytelling and media, one podcast at a time. Don't miss this chance to turbocharge your own message with insights from a master storyteller.When it's your turn to connect with Adam Torres, click and follow the link below. https://www.askadamtorres.com/00:00 Introduction and Early Success with First Book00:18 Welcome to Your Message Received Podcast01:08 Introducing Adam Torres02:16 Adam's Journey and Mission Matters06:37 From Finance to Media18:57 The Power of Writing a Book25:12 The Unexpected Client25:47 The Power of a Book27:16 Carrier Pigeons and Book Launches29:18 Building a Community of Authors31:04 Local Focus for Global Impact38:17 Evergreen Content and Storytelling41:36 Movie Ratings and Fun48:52 Final Thoughts and Farewell

Send us a textIn this episode, Jen interviews Jessica Rhodes, founder of Interview Connections and pioneer of podcast booking for entrepreneurs. They discuss how service-based business owners can turn podcast guesting into warm leads, sales, and networking gold. Jessica shares practical strategies on pitching yourself, using AI to repurpose interviews, and building post-interview business relationships.All The Links: https://jenvazquez.com/jessica-rhodes/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox.  

Welcome back to The Power Lounge. In "Pin With Purpose," host Amy Vaughn engages with Pinterest marketing strategist Dana Joan Johnson, founder of Styled Pin Collection. Together, they explore how Pinterest can revolutionize strategies for creative entrepreneurs and business owners seeking an alternative to the relentless pace of daily social media posting.Amy and Dana discuss Pinterest's potential as a visual search engine, emphasizing its ability to generate consistent, high-quality traffic to websites, content, and offerings. Dana shares her transition from the wedding industry to digital marketing, highlighting her dedication to sustainable marketing systems that prevent burnout. If navigating ever-changing social trends feels overwhelming, this episode provides practical strategies and valuable insights.Tailored for both product-based businesses and service providers, listeners will learn how to repurpose existing content, optimize with effective keywords, and develop a Pinterest strategy that continues to deliver results over time. Additionally, Dana addresses common Pinterest misconceptions and explains the importance of clarity, consistency, and relevance in achieving pinning success.Dana Johnson brings a unique perspective as a former wedding professional turned educator. Through The Styled Pin Collection, she empowers creative entrepreneurs with strategic, on-brand Pinterest content. By focusing on simplicity and authenticity, Dana helps businesses enhance their visibility and traffic without the constant pressure of daily social media engagement.Join this conversation to refine your Pinterest strategy and drive meaningful results for your business.Chapters:00:00 – Introduction01:58 – Pinterest: Beyond Aesthetic Inspiration04:06 – Pinterest Strategies for Wedding Planning09:38 – "Timeless Wedding Content Strategy"11:38 – Educational Content Drives Quality Leads15:14 – "Maximize Impact Through Repetition"19:12 – "Unbranded Searches and Content Strategy"19:53 – Empowering Consumers Through Value26:24 – Content Refresh and Repurposing27:49 – Maximizing Pinterest for Existing Content31:24 – Effective Visual Communication Strategies35:33 – "Encouragement to Speak at Conferences"37:26 – Twitter's Marketing Challenge: Unrelated Trends41:00 – "Year-Round Barbecue Marketing Strategies"46:08 – "Show Your Face in Marketing"46:56 – "Upcoming Master Classes Announcement"49:34 – OutroQuotes:"Work smarter—create evergreen content that delivers lasting value."- Amy Vaughan"Strategy beats hustle. Plant the right seeds to ensure your business grows long after you're done."- Dana Joan JohnsonKey Takeaways:Pinterest is a Powerful Search Engine, Not Just a Social PlatformStrategic, Sustainable Marketing Beats Social BurnoutEvergreen Content is Your Secret WeaponKeywords (and Simplicity!) Unlock Pinterest GrowthRepurpose, Schedule, and SimplifyEducate and Empower to Inspire TrustMeasure What Matters: Beyond ImpressionsPinterest's Future: Visual Search & Year-Round OpportunityConnect with Dana Joan Johnson:LinkedIn: https://www.linkedin.com/in/d-m-johnson/Website: https://ddvirtualmanagement.com/Check out PROJECT 300:PROJECT 300 Website: https://www.project300.co/PROJECT 300 LinkedIn: https://www.linkedin.com/company/project-300-llcPROJECT 300 Instagram: https://www.instagram.com/project300llc/Support the show

Fill out this application to apply for 1:1 coaching in 2025!In Episode #166, I'm sharing a case study on The Bible Recap, a powerful example of how to use evergreen content to build an audience year-round without constantly reinventing the wheel.Whether you're a faith-based entrepreneur, coach, content creator, or podcaster, this episode will show you how The Bible Recap, hosted by Tara-Leigh Cobble, created one year of content and turned it into a thriving, multi-platform brand that reaches millions.Want to Stay in the Know on New Podcast Episodes, Celeb Mom Interviews, Giveaways, My Book Release + Get a Free Planner? Sign Up for my Weekly Newsletter!Related: Start Your Own Business! Career Ideas for MomsRelated: Unique Gift Ideas for Working Moms!Book a Comprehensive Content Audit Package with Me!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn

Send us a textIn this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today's ever-evolving digital world.If you've searched YouTube for design tips in the past decade, you've likely come across Will's work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business.Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online spaceAll that and more when you listen to this episode:Why creating evergreen content is key to long-term success as a creatorHow humility can keep you grounded in an industry built on visibilityThe value of building community over chasing viral fameWhy awards don't always reflect purpose-driven designHow to find creative harmony when working with a partnerThe impact of setting clear goals that align with your “why”What it takes to stay resilient through criticism and platform changesMentioned in this episode:Affinity DesignerDesign AcademyAssets for Designers (Assets 4D)Connect with our guest: Instagram: @willpat Website: Will PatersonYouTube: Will PatersonConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

This week, I'm joined once again by my friend and one of the most insightful voices in the YouTube space, Roberto Blake. This is his fourth time on the show — and easily the most thought-provoking yet. We dive into: Why creators should rethink their obsession with going viral How Roberto's 12-week “YouTube Night School” is empowering small creators The difference between attention and value — and why money doesn't always follow views Evergreen vs. topical content: How to win long-term Why packaging (title, thumbnail, timing) is everything AI's real impact on the creator economy — and what to do about it Whether you're just starting or deep in the YouTube trenches, this episode will sharpen your mindset and strategy. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!

In this conversation, Patrick Yepez, a seasoned real estate expert, shares his extensive experience in real estate investing and the importance of blogging as a marketing strategy. He discusses various blogging techniques, SEO optimization, and the significance of creating evergreen content to generate leads over time. Patrick also introduces his REI Content Pack, which offers pre-written blogs for real estate investors, emphasizing the value of consistent content creation.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Wondering why your posts get zero traction? In this episode, Sally breaks down how the algorithm works—and how to use evergreen content to stay visible without burning out. You'll learn: Why your content isn't being seen What evergreen content is and why it matters 3 post types every coach needs: inspirational, motivational, and educational How to save hours using automation with OmniSAM Perfect for coaches ready to grow with less hustle and more impact. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisam Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins Stay ahead of the curve and make the most of OmniSAM's powerful features—tune in now! 

Get things DONE! April 14-18, 2025 - Results Week

Welcome to another episode of the Elite Expert Insider Podcast, where we pull back the curtain on the secrets of industry leaders and innovators. Today, we're thrilled to have Chloe Williamson joining us, a marketing maestro who specializes in getting you booked on the right podcasts to skyrocket your brand. She's an expert in health and wellness, with a keen eye for crafting marketing campaigns that not only build brand authority but also foster deep connections with your audience. Chloe peels back the layers of podcast interview marketing, revealing how to identify and reach your target audience effectively. Learn More: https://interviewvalet.com/

Marketing your dance studio doesn't have to mean constantly creating new content. In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson, owner of Kaleidoscope Dance, joins us to break down the power of evergreen content—marketing materials that continue to attract and engage potential students long after they're published. Learn how to leverage this strategy to boost your studio's visibility, build trust with your audience, and bring in new enrollments with minimal ongoing effort.

In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands. Why Digital Marketing for Small Businesses Starts with the Right Message Before diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn't work if you don't know what you're offering or who you're helping. What problem do you solve? Why should someone care? If your message isn't focused, your marketing won't be either. For small businesses, where every dollar and hour matters, getting this right is crucial. Evergreen Content in Digital Marketing for Small Businesses One of the biggest benefits of digital marketing is evergreen visibility. Whether someone finds your site at noon or midnight, your message is available. Rob explains how digital marketing for small businesses helps you be found at the moment people are looking for a solution. That might be your website, a blog post, a YouTube video, or even a well-placed social media post. The key is to be discoverable and helpful when your customer needs you — not just when you're actively selling. Building a Funnel for Digital Marketing Success The conversation turns to marketing funnels — a critical part of digital marketing for small businesses. Rob explains the importance of casting a wide net with broad messaging, then gradually qualifying and narrowing your audience. Whether you're addressing common issues like “technology sprawl” or inefficient workflows, the idea is to speak directly to the people most likely to benefit from your product or service. The goal isn't just traffic — it's connection. Real-World Engagement and A/B Testing in Small Business Marketing Michael shares hands-on tactics for small business owners trying to find their audience. Instead of guessing, go out and ask questions — online or offline. Use social platforms like TikTok, YouTube, and Instagram to run informal surveys or polls. He also emphasizes A/B testing, one of the most powerful tools in digital marketing for small businesses. Try different versions of your messaging, headlines, or page layouts and let the data show what resonates best with your audience. Keep Your Digital Marketing Strategy Simple and Targeted Both Rob and Michael caution against doing too much at once. It's tempting to try every tool and platform, but that often leads to burnout and confusion. Instead, pick one or two marketing channels — like LinkedIn or Facebook — and get comfortable there before expanding. For small businesses, focused digital marketing efforts tend to be far more effective than spreading yourself too thin. Your Challenge: Start or Improve Your Digital Marketing Today Rob closes the episode with a challenge: create just one piece of marketing content this week. It could be a flyer, a one-page website, or a single social media post that clearly explains who you are, what you offer, and who you help. Digital marketing for small businesses doesn't have to be overwhelming. Start with one step, test it, learn, and grow. Final Thoughts on Digital Marketing for Small Businesses This episode is packed with real-world advice for small business owners, developers, and entrepreneurs. Whether you're refining your messaging, building a funnel, or launching your first campaign, the insights shared here can help you market smarter — not just louder. Looking for more tips on digital marketing for small businesses? Visit develpreneur.com or reach out to the team at info@developer.com to share your progress or ask questions. Additional Resources Creating your Marketing Site Online Communities and Marketing Amazon Pinpoint Targeted Marketing Made Easy Memorable Marketing – Find Ways To Stick In Your Customer's Mind Building Better Businesses – With Bonus Content

Does your marketing strategy and content fall flat? Maybe you struggle with knowing what to create. In today's episode, Dayna Schaaf of This Can't Be That Hard joins us to introduce The Marketing Jar, an analogy which categorizes marketing efforts into rocks, pebbles, sand, and water. Listen in as they share how prioritizing high-impact activities (rocks) and spreading them throughout the year while filling in with medium-impact (pebbles), foundational (sand), and daily tasks (water) can help photographers strategically plan their marketing. Grab the planner mentioned in today's episode!Today's episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!BUY NOW >>Find it Quickly:00:21 - Meet Dayna01:56 - The Marketing Jar Analogy: Planning Your Content Strategy2:47 - The Rocks: High Impact Activities13:15 - The Pebbles: Medium Impact Activities17:07 - The Sand: Foundational 19:58 - The Water: Daily Tasks 22:49 - Evergreen Content and Automation Tips31:53 - Recap and Resources for Effective Marketing

Join me as I chat with Paddy Galloway, a veteran YouTube strategist who has worked with major creators like MrBeast, where he shares a comprehensive blueprint for YouTube success. The discussion covers everything from initial channel strategy to advanced content packaging techniques, emphasizing the importance of consistent posting, strategic ideation, and effective thumbnail design. Galloway presents a structured approach to growing a YouTube channel over 12 months, with specific benchmarks and goals for each phase.Growth guides to turn your startup into a money printerGet access: https://www.gregisenberg.com/growth-guidesTimestamps:00:00 - Intro03:41 - Why YouTube09:26 - Evergreen Content vs Timely Content11:54 - The Value of Comments and Engagement14:44 - YouTube's Unique Position in Content Consumption15:26 - Monetization Potential on YouTube17:14 - The Challenge of Mastering YouTube19:36 - YouTube's Popularity Among Younger Audiences20:35 - Algorithm Stability on YouTube30:27 - Depth vs. Discovery on YouTube36:51 - The 12-month growth strategy breakdown1:17:38 - Content ideation framework discussion1:32:26 - Thumbnail and packaging strategiesKey Points:• Success requires a 12-month commitment with specific phases: establishment (months 1-4), improvement (months 5-8), and optimization (months 9-12)• Content ideation should follow a 0-100-10-1 framework: start with zero, generate 100+ ideas, filter to 10 strong ones, develop 1 final concept• Thumbnails and packaging are crucial, with recommendation to create 3 distinct thumbnails per video and follow the "three focus area rule"1) First, understand what YouTube really is:• It's NOT social media - it's a streaming platform• 60-70% of views come from TV screens• It's the biggest streaming service worldwide• Videos = digital real estate that appreciates over time2)The 12-Month YouTube Growth Plan:Months 1-4 (Establishment Phase):• Find your niche using triple Venn diagram:1. What you love2. What you're good at3. What people want to watch• Post 2x per week consistently• Don't overthink quality yet3) Months 5-8 (Improvement Phase):• Generate 100 video ideas weekly• Make 3 thumbnails per video• Study outlier content in your niche• Switch to 1 high-quality video per week• Focus on packaging (title + thumbnail)4) Months 9-12 (Optimization Phase):• Analyze your top 10% performing videos• Double down on what works• Spend 4 hrs/week studying YouTube• Make small 1% improvements each video• Build systems for consistent output5) The Golden Rule of Audience Overlap:Each video should have 80%+ audience overlap with your other content. If someone watches one of your videos, they should want to watch MOST of your other videos too.6) Thumbnail Psychology:• Use the "3 Focus Areas" rule• Pass the "Glance Test" (1-second viewability)• Max 4-5 words of text• Make it bright and clear• Being good at graphic design ≠ good at thumbnails7) Smart Title Strategy:• Keep under 60 characters• Use simple, universal language• Include superlatives when possible• Write for humans, not algorithms• Grade A readability score (7-8 year old level)8) The CCN Framework for Ideas:Every video should appeal to:• Core audience• Casual viewers• New viewers9) The Video Idea Pipeline:Start with 100 ideas → Filter to 10 strong ones → Pick the best one10) The ROI reality:• Expect 12 months minimum before seeing real returns• Need 50+ videos to find your groove• Success = Volume + Quality + Consistency• Best converting platform after email• Worth the long-term investmentRemember: YouTube is a game of marginal gains.Notable Quotes:"YouTube is not a video platform... before making a video, you need to understand what video to make, the strategy behind choosing ideas, packaging." - Paddy Galloway"If you're going to do something for 12 months on YouTube, you have to be willing to eat shit for a long time before it might pay off." - Paddy GallowayLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND PADDY ON SOCIALX/Twitter: https://x.com/PaddyG96Youtube: https://www.youtube.com/@paddygalloway8780YouTube Job Board: https://ytjobs.co

Cuddly as a cactus and charming as an eel, Whoville's favorite talk show host is back on the mic! The Grinch may hate the holidays, but he loves his new celebrity status as a chart-topping podcaster. With Cindy Lou and Max by his side, join The Grinch each week as he stubbornly refuses the joys of the season, cozies up to his celebrity guests — and investigates a brand-new mystery that puts him right at the center of another dastardly Christmas caper. All the children of Whoville's letters to Santa have gone missing, and Grinch is Suspect No. 1. Follow along at the end of each episode to help Grinch and his crew solve this WHO-dunnit in time for Christmas! Plus, tune into Wondery+ as Cindy Lou and Max take the case into their own hands! Starring SNL's James Austin Johnson as the iconic green grump, and featuring famous faces the whole family will love, 'Tis The Grinch Holiday Podcast might just grow your heart three sizes this winter season.For even more cheer, subscribe to Wondery+ to join Cindy Lou and Max the Dog as they take the case of the missing letters into their own hands!Follow 'Tis The Grinch Holiday Podcast on the Wondery App or wherever you get your podcasts. Unlock Cindy Lou and Max's exclusive Christmas mystery investigation and listen to every episode ad-free by joining Wondery+ in the Wondery App, Spotify, Apple Podcasts or by visiting Wondery.fm/Grinch.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Explaining evergreen content and how social media managers can use it in their content calendars!Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠ WATCH this episode here: https://youtu.be/vGIAFD3Nxas Say hello! YouTube: ⁠https://www.youtube.com/@thelatashajames⁠ Threads: ⁠https://www.threads.net/@thelatashajames⁠ Instagram: ⁠https://instagram.com/thelatashajames⁠ Web: ⁠http://socialmediamanagementtoolbox.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/thelatashajames/support