Making a Marketer

In this episode, we are delighted to welcome back Christina Garnett, a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation.Learn About...- The Human Connection in Marketing: Discover how the push for authenticity and emotional intelligence is becoming more vital as brands navigate the complexities of AI and technology.- Building Community: Christina emphasizes the significance of fostering genuine connections within teams and with customers, highlighting how these relationships can drive loyalty and enhance the overall customer experience.- The Role of Emotional Metrics: Explore why shifting focus from traditional quantitative metrics to emotional engagement metrics can lead to deeper insights and better customer relationships.- Overcoming Imposter Syndrome: Christina shares her personal journey of writing her upcoming book, revealing how community support played a crucial role in overcoming self-doubt.- Strategies for Mid-Career Marketers: Learn actionable tips on how to gain buy-in for innovative strategies by aligning your ideas with the goals and values of your organization.Our Guest...Christina Garnett is a renowned fractional chief customer officer, CX strategist, and communications advisor who specializes in creating impactful customer experiences. With her upcoming book, "Transforming Customer Brand Relationships," set to release in September, Christina is dedicated to helping brands build meaningful connections through empathy and emotional intelligence.Check out her last episode with us - 71! HERE~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 173, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we are excited to welcome a digital marketing expert to share her insights on leveraging YouTube for business growth. As the founder and fractional CMO of The Kast Agency, Desiree has a wealth of knowledge on creating effective marketing strategies that resonate with audiences and drive measurable results.Learn About...- The Evolution of Video Marketing: Discover how Desiree transitioned from traditional marketing to focusing on YouTube and the lessons learned along the way.- Long Form vs. Short Form Content: Understand the differences between long-form videos and shorts on YouTube, and how to effectively integrate both into your content strategy.- The Importance of Thumbnails: Learn how to create impactful thumbnails that capture attention and improve click-through rates, ultimately leading to greater engagement.- Building an Authentic Online Presence: Desiree emphasizes the need for marketers to share their authentic journeys, including both successes and challenges, to connect with their audience.- Patience in Marketing: Gain insights on the importance of commitment and patience when it comes to building a successful YouTube channel and overall marketing strategy.Our Guest...Desiree Martinez is a renowned digital marketing expert with more than 15 years of experience in merging strategy with execution to help businesses thrive in the digital realm. As Founder and Fractional Chief Marketing Officer of The Kast Agency, she crafts integrated marketing strategies that align with business goals, optimize online presence, and yield measurable results.Desiree is an expert in uniting platforms and creators, building trust, and launching creator programs that dovetail seamlessly with expansive content ecosystems. Her collaborations with industry leaders like Adobe, TubeBuddy, and VidIQ highlight her dual role as a brand partner and educator, enhancing creator empowerment and brand trust.Her expertise lies in constructing cohesive marketing systems that ensure efficient result-tracking and sustained growth. Desiree's credentials include founding Women in Video (2019-2024), hosting "The Funded YouTuber" podcast (2024-2025), and being an integral member of Women in Influencer Marketing (WIIM). Her philosophy emphasizes smarter marketing strategies that forge meaningful connections with audiences.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 172, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we were pumped to welcome ConRoy Smith! An absolute multi-hyphenate, he's a multi-talented actor, musician, and veteran fitness coach who shared his inspiring journey from professional athlete to the entertainment industry. With an extensive background in rugby and coaching, ConRoy shares how the discipline and resilience he cultivated in sports have shaped his approach to his acting career and the personal branding around all of it.Learn About...- The Transition from Sports to Acting: Discover how ConRoy made the leap from professional rugby to pursuing his passion for storytelling through acting, and the pivotal moments that guided his journey.- Embracing Your Personal Brand: Understand the importance of recognizing yourself as a brand, and how to cultivate an authentic presence in the entertainment industry.- The Role of Discipline: ConRoy shares insights on maintaining consistency and discipline amidst the unpredictable nature of acting, and how his athletic background supports his creative endeavors.- The Power of Relationships: Learn how building genuine connections and being a good human can open doors and create opportunities in both acting and marketing (ourselves).- Creative Collaboration: Explore how ConRoy and his peers are taking charge of their careers by creating their own projects and fostering a supportive artistic community.Our Guest...ConRoy Smith is a working actor, musician, and veteran fitness coach based in San Diego/Los Angeles. A former professional rugby player and collegiate track athlete, he brings high-level discipline and presence to every role he plays whether that's on camera, on stage, or leading a workout.With more than a decade of coaching experience, ConRoy knows what it means to show up for people and for himself. His background in sports and wellness gave him the foundation to pursue his passion for storytelling through acting. Known for being reliable, fun to work with, and consistent, ConRoy is intentional about building a creative career that inspires others to lean into their own version of excellence.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 171, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we're thrilled to welcome Cassie Tucker, a marketing strategist and storyteller, to discuss the art of pitching yourself effectively for a job, a project, being a podcast guest -- you name it. With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators.Learn About...- The Power of Confidence: Discover why confidence is crucial when pitching yourself and how to build it through preparation and self-awareness.- Research is Key: Understand the importance of knowing your audience and tailoring your pitch to meet their needs and expectations.- Crafting Your Elevator Pitch: Learn how to create a concise and impactful personal story that highlights your unique value proposition.- Embracing Rejection: Cassie discusses how to handle rejection gracefully, and use it as a learning opportunity for future pitches.- Building Relationships: Explore the significance of nurturing connections and how they can lead to unexpected opportunities in your career.Our Guest...Cassie Tucker is a marketing strategist, consultant, and storyteller who helps business owners clarify their messaging and communicate their value across digital channels — from websites and email to social media. With experience both agency-side and as an entrepreneur, Cassie brings a unique blend of corporate savvy and creative flair to her work, including collaborations with brands like NEST Fragrances and IL MAKIAGE.A former Disney Cast Member, Cassie infuses a touch of magic into everything she does, whether she's guiding clients toward meaningful customer connections or building community through content. She's also the host of Marketing Happy Hour podcast and co-host of the Discover Universal podcast, using her platforms to encourage and empower the next generation of marketing professionals.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 170, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we are excited to welcome Susana Mendoza, a seasoned journalist and media contributor, to discuss effective strategies for reaching Spanish-speaking audiences. With over a decade of experience in major Spanish-language outlets, Susana shares her insights on navigating the complexities of the Hispanic media landscape and how brands can authentically connect with diverse Latino communities.Learn About...- The Hispanic Media Landscape: Get an overview of the current state of Hispanic media in the U.S., and understand the challenges and opportunities that exist for brands looking to engage this audience.- Cultural Nuances: Discover why treating the Hispanic market as a monolith can be detrimental, and how to tailor your messaging to resonate with specific communities based on their cultural backgrounds.- Building Relationships: Learn the importance of establishing genuine connections with local communities and grassroots organizations to foster trust and create impactful marketing campaigns.- Avoiding Performative Marketing: Understand how brands can engage with Hispanic audiences beyond just cultural heritage months by implementing year-round strategies that reflect a commitment to community support.- The Power of Authenticity: Susana emphasizes the significance of authenticity in marketing and how brands can avoid pitfalls by prioritizing community needs and cultural relevance in their messaging.Our Guest...Susana Mendoza is a journalist and media strategist with extensive experience reporting on technology, business, and culture for top Spanish-language outlets. Known for her ability to bridge the gap between brands and Latino communities, Susana is passionate about helping organizations craft culturally aware messaging that resonates with diverse audiences.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 169, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we are thrilled to welcome the inspiring Lou Mongello, a Podcast Hall of Fame inductee and the founder and host of the WDW Radio podcast. Lou shares his remarkable journey from attorney to Disney expert, discussing how he transformed his passion for Disney into a successful multi-platform brand. With over 800 episodes of the acclaimed WDW Radio podcast, Lou dives into the essence of community building, authenticity, and the importance of focusing on what truly matters when on (or even considering) a podcast journey.Learn About...- The Journey of Podcasting: Gain insights into Lou's evolution from attorney to podcaster and how he navigated the challenges along the way.- Focus and Purpose: Understand the value of knowing your "why" and how it can guide your content creation and community engagement efforts.- Crafting Content: Lou shares his unique approach to podcasting, emphasizing the importance of creating content that resonates with both him and his audience.- Building Community: Learn strategies for fostering an engaged and loyal audience, including the significance of authenticity and personal interaction.- The Power of Asking: Discover how taking the initiative to reach out can lead to incredible opportunities and connections.Our Guest...Lou Mongello is a dynamic visionary who has built a successful career around his love for Disney. As the host of the award-winning WDW Radio podcast, he engages with a passionate community of Disney fans and empowers aspiring entrepreneurs through speaking and mentoring. Lou is dedicated to inspiring others to turn their passions into their professions, making magic happen every day.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 168, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

Re-release time! We are re-sharing some of our BEST shows that a.) New listeners just have to hear and b.) Long-time listeners can benefit from hearing again. This one with Dan is one of those."Feedback is a gift and as long as you're willing to take it."--In this episode, we welcome the always insightful and delightful (and newly minted Certified Speaking Professional) Dan Gingiss, CSP, to discuss the powerful intersection of customer experience and marketing. Dan dives into how exceptional customer experiences can serve as the best marketing tool for businesses.Learn About...- The Essence of Customer Experience: Discover how customer experience encompasses every interaction a customer has with a brand, and why feelings play a crucial role in shaping perceptions.- Customer Service vs. Customer Experience: Understand the difference between customer service and customer experience, and how effective service can enhance overall brand loyalty.- The Impact of Social Media: Explore how social media has transformed customer feedback into a powerful voice, enabling customers to demand better experiences from brands.- Complaints as Opportunities: Learn why customer complaints should be viewed as valuable feedback and how addressing them can lead to improved services and stronger customer relationships.- The Importance of Communication: Gain insights into how brands can foster better communication strategies both internally and externally to ensure a seamless customer journey.Our Guest...Dan Gingiss is an international keynote speaker and customer experience expert who believes that a remarkable experience is your best competitive advantage. His 20-year professional career included leadership positions at McDonald's, Discover and Humana. Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and he co-hosted the award-winning Experience This! podcast.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 167, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we reunite with the incredible Michaela Alexis, a well-known LinkedIn trainer and personal branding expert, to dive deep into the transformative journey of networking without fear. With her new book, "No Fear Networking," Michaela shares her personal experiences with social anxiety and how she turned her challenges into opportunities for growth.Learn About...- Embracing Vulnerability: Discover how Michaela's journey with social anxiety led her to create the "No Fear Networking" challenge, encouraging others to step outside their comfort zones and connect authentically.- The Power of Small Interactions: Understand how simple acts, like complimenting a stranger, can have a profound impact on both your confidence and the lives of those around you.- Real-Life Networking Stories: She shares her memorable networking moments, including how a single connection changed her career trajectory, and led to publishing her book.- Navigating Online vs. In-Person Networking: Explore the differences between digital and face-to-face networking, and how to leverage both effectively to build meaningful relationships.- Practical Tips for Overcoming Anxiety: Gain insights into managing social anxiety through actionable strategies that can help you engage more comfortably in networking situations.Our Guest...Michaela Alexis is a leading LinkedIn trainer and personal branding expert from Ottawa, Canada. With a viral article that launched her career, Michaela has become a sought-after speaker and educator, helping professionals harness the power of LinkedIn and personal branding. Her latest book, "No Fear Networking," offers guidance for socially anxious individuals looking to build connections and thrive in their professional lives.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 166, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey HERE.** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we revisit one of the most popular episodes (top 4 all-time!) from the archives, featuring the inspiring and ever-insightful Angus Nelson, who dives deep into the art of asking the right questions. Originally aired as episode 90, this conversation is SUPER relevant as it explores the power of curiosity in communication and its impact on personal and professional relationships.Learn About...- The Importance of Curiosity: Discover how a curious mindset can lead to more meaningful interactions and better outcomes in both business and personal life.- Shifting Perspectives: Angus emphasizes the significance of asking empowering questions that foster growth and understanding, rather than those that assign blame or create defensiveness.- Building Rapport: Explore techniques for establishing strong connections with clients and colleagues by focusing on their needs and experiences, rather than solely on your offerings.- The Role of Self-Perception: Understand how your view of yourself influences your business and personal relationships, and learn strategies to elevate your self-awareness and confidence.- Effective Communication Techniques: Angus shares valuable insights on how to phrase questions and approach conversations to create a safe and open environment for dialogue.Our Guest...Angus Nelson is an executive coach and one of America's top performance strategists. He specializes in helping ambitious men find fulfillment and purpose in their lives. With clients ranging from Fortune 50 brands to celebrity personalities, Angus brings a wealth of experience and insight to the table. HIRE Angus to help you and your team.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 165, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, host Megan Powers sits down with the dynamic Courtney Stanley to explore the multifaceted concept of brand impact. Courtney offers insights into how personal and corporate brands can evolve and thrive in an ever-changing landscape.Learn About...- Defining Brand Identity: Discover the three key components of personal branding: self-perception, brand perception, and brand impact, and how they interconnect to shape your professional presence.- Navigating Brand Challenges: Gain valuable strategies for managing the complexities of personal branding, especially when working within corporate environments that may stifle your individuality.- The Importance of Authenticity: Explore how to remain authentic while curating a positive brand identity, and learn to balance vulnerability with professionalism in your messaging.- Engaging Your Network: Understand the significance of staying top of mind through consistent communication and engagement on platforms like LinkedIn, and how to effectively share your evolving story.- Practical Exercises for Self-Reflection: Courtney provides actionable tips for assessing how others perceive you and refining your brand through targeted feedback and introspection.Our Guest...Courtney Stanley is an award-winning entrepreneur, keynote speaker, and public speaking coach with a passion for empowering individuals to elevate their self-awareness and drive meaningful change. As the creator and host of the podcast "Dared to Interrupt," she engages professionals in impactful conversations that inspire growth and connection.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events for more than ten years. Check out episode 164, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we are joined by the inspiring entrepreneur Katie Hornor, who shares her unique perspective on embracing individuality in business through the metaphor of flamingos. Katie's journey began with a serendipitous encounter with these colorful birds, leading her to help entrepreneurs recognize and celebrate their unique purpose. Learn About... - The Flamingo Advantage: Discover how embracing your uniqueness can set you apart in a crowded marketplace and why it's essential to stand proud in your individuality. - Leveraging Uniqueness: Understand how to identify and communicate what makes you and your business distinct, enhancing customer relationships and loyalty. - Balancing Trends and Authenticity: Explore strategies for staying relevant while being true to your unique voice and values in an ever-changing market. - The Importance of Listening: Learn how to listen to your audience to better meet their needs and create meaningful connections that foster loyalty. - Being Your Own Champion: Gain insights into taking initiative and promoting yourself without waiting for external validation or recognition. Our Guest... Katie HornorA trip up a river and a chance encounter with flamingos in the wild sparked a lifelong mission to help entrepreneurs embrace their unique purpose and boldly live it out through businesses that are in service of their life and calling.Katie is a prolific, award-winning author, keynote speaker, and business strategist who has empowered thousands to grow their businesses without compromising their faith, family, or values. As a mother of five, ministry wife, Airbnb owner, and 18 year expat in Mexico, she brings a wealth of experience and passion to the stage. Her masterful use of flamingo metaphors offers a fresh perspective on uniqueness in marketing.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 163, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **Links referenced in this episode:MakingaMarketerpodcast.comCompanies mentioned in this episode: Powers of Marketing ECAMM

In this rare and brief solo episode, host Megan Powers takes us through the concept of grounded confidence, referencing the theory shared in Brene' Brown's book "Atlas of the Heart."  Megan gives some of her personal background, including her unique upbringing as the youngest of nine children and how it shaped her extroverted personality and approach to learning. She reflects on her academic struggles and eventual success, highlighting the importance of leaning into one's strengths and embracing personal growth.  Learn About...  - Grounded Confidence: Discover how grounded confidence is important for meaningful connections.  - Self-Assessment and Growth: Explore the idea of "I'm here to get it right, not to be right," and how self-assessment can lead to personal and professional growth.  - Embodied Awareness: Understand the significance of listening to our bodies and how it relates to grounded confidence.  In exploring Brown's theory, Megan explores looking at self-awareness and practice in building grounded confidence, and connecting better with others.  ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 162, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this captivating episode, we delve into the art of storytelling with Jay Acunzo, an expert who helps individuals and brands become stronger storytellers. Jay emphasizes the importance of resonance over reach and challenges us to consider how we can truly connect with our audience by making them care. Learn About... - Resonance vs. Reach: Understand why focusing on resonance is more impactful than just increasing reach, and how it can lead to greater engagement and loyalty. - Crafting Effective Stories: Discover the importance of having a defensible premise and how it can turn a good story into an effective one that drives action. - Valuable and Original Content: Explore how to make your content more insightful and personal to stand out in a crowded marketplace. - Developing Your Unique Voice: Learn how practice and feedback can help you refine your storytelling skills and make your message resonate. - Asking Better Questions: Gain insights into how asking the right questions can lead to deeper understanding and more meaningful communication. Our Guest... Jay Acunzo is a seasoned storyteller and consultant who has worked with industry giants like Google, HubSpot, Mailchimp, and Salesforce. He hosts the podcast "How Stories Happen," where he explores the nuances of storytelling with renowned voices like Seth Godin and Ann Handley. Jay is passionate about helping others find their unique voice and believes that the key to effective storytelling lies in resonance and authenticity. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 161, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

Our guest on this enlightening episode joins us to discuss the crucial steps to take before leaving a steady job to pursue entrepreneurship.  As the CEO of Kenya Kelly LLC, a successful video marketing and consulting agency, Keenya shares her insights and experiences that led her to write the book "Before You Quit Your Job." With over 500,000 followers and $2 million generated in her business, Kenya's advice is both practical and inspiring. Learn About... - The Realities of Entrepreneurship: Understand the importance of financial preparedness and the hidden challenges of running your own business. - Strategic Planning: Discover the significance of setting a timeline and preparing mentally and financially before making the leap. - Building a Support System: Learn how to surround yourself with the right people and seek out coaching to fill in knowledge gaps. - The Role of Coaching: Explore the value of investing in coaching and how to choose the right coach for your needs. - Balancing Passion and Practicality: Find out why it's essential to balance what you love with what can sustain you financially. Our Guest... Keenya Kelly is a dynamic entrepreneur and author, dedicated to helping business owners leverage video marketing to grow their brands. Her agency, Kenya Kelly LLC, specializes in developing effective video and funnel marketing strategies, empowering thousands of entrepreneurs to achieve their business goals. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 160, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this inspiring episode we welcome back the ever-engaging Kendra Losee, a confidence and visibility strategist. Kendra shares her journey from marketing burnout to becoming a beacon for entrepreneurs struggling with imposter syndrome and visibility challenges. Dive into the depths of overcoming self-doubt, embracing imperfect action, and the transformative power of neuro-linguistic programming (NLP).  Learn About...  - Imposter Syndrome: Understand the insidious nature of imposter syndrome and how it paralyzes even the most seasoned professionals.  - Confidence on Camera: Discover practical steps to build camera confidence and show up consistently, even when self-doubt looms.  - Mindset Shifts: Explore powerful mindset adjustments that can propel entrepreneurs get past their fears and taking action.  - The Power of Small Steps: Learn how breaking tasks into smaller, manageable steps can lead to significant progress and build momentum. - Embracing Imperfection: Find out why perfection is not only unattainable but also unnecessary for success.  Our Guest...  Kendra Losee is a seasoned marketer turned confidence and visibility strategist. With an MBA and over 25 years of marketing expertise, Kendra helps business owners grow their visibility and confidence through strategic action. As the host of the Invisible to Invincible podcast, she blends NLP with business strategy to guide entrepreneurs from feeling unseen to becoming in-demand. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 159, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise. Learn About... - Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising. - Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning and precision. - AI in SEO: Explore the evolving role of AI in SEO and how it can help small to medium-sized businesses rank higher in search results. - Measuring ROI: Learn how to better measure the ROI of your content efforts by integrating data from AI tools and GA4. - Niche vs. Broad Content Strategies: Get insights on when to narrow the focus or expand the scope of your content campaigns. Our Guest... Andy Crestodina is the CMO and co-founder of Orbit Media, an award-winning digital agency. With over two decades of experience, Andy has applied his expertise in SEO, analytics, and content strategy to drive visibility and lead generation for more than 1,000 businesses. His data-driven approaches and innovative use of AI have consistently delivered measurable impact for clients. Andy is a thought leader in digital marketing, known for his grounded strategies and keen understanding of audience behavior.   ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 158, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing. Learn About... - What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies. - Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity. - Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers. - Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics. - The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences. Our Guest... Krissy Buck is the Program Director of Shock Starter, a student-led digital marketing agency, and an educator at WSU Tech. With experience as Chief Community Officer at QuiCC, Krissy expanded their user base to 77 countries in just ten months. She also serves as Vice Chair of Digital Wichita, a non-profit dedicated to educating the local marketing and business community on the latest digital marketing trends. We recorded this one LIVE - go HERE to see us on video. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 157, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

This is part two of our Season 7 reunion / Season 8 kick-off! If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part two of two. The one big question: What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners? Our Guests... Courtney Smith Kramer: Outsourced Executive Creative Director, Fractional CMO, author, and shenanigan maker. Courtney shares her experience of moving from San Jose, California to Lisbon, Portugal and the transformative impact it had on she and her husband Bryan's lives and businesses (Bryan and Angus Nelson were guests on the same episode). Episode 150 - Career and Living Transitions Gary Ware: Founder of Breakthrough Play, author, corporate facilitator, and keynote speaker. Gary discusses the importance of play in combating burnout and shares insights on how to incorporate play into professional life. Episode 151 - Play to Combat Burnout Stefan Slattery: Head of Strategy in Emerging Markets at Halo Media. Stefan talks about the evolving role of events in marketing strategies and the importance of adapting to changes in event participation. Episode 138 - Events as Part of Go-To-Market Strategy Brooke LeBeau: Owner and Creative Guru at Artfully Creative Studio. Brooke discusses the challenges and rewards of freelancing, especially after a significant life change like moving to a new city. Episode 135 - Freelancing and Finding Balance Phil Mershon: Director of Experience at Social Media Examiner and author of "Unforgettable Experiences." Phil shares his expertise on creating memorable events that leave a lasting impact. Episode 134 - Creating Unforgettable Experiences Jessica Phillips: Relationship Marketing Agency Owner at NOW Marketing Group and host of Social Media Week Lima. Jessica talks about the CARE approach to marketing and the importance of building meaningful relationships. Episode 143 - Exploring the CARE Approach to Marketing   ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 156, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part one of two. The one big question: What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners? The guests who joined us... Troy Sandidge: Chief Strategist at Strategy Hackers, a growth marketing professional, and keynote speaker. Troy shares his journey of creative resiliency and the importance of community connections. Episode 146 - Turn Online Connections into Real Business & More Liz Lathan & Nicole Osibodu: Founders of The Community Factory and Club Ichi. They discuss the evolving nature of community management and the importance of fostering genuine connections. Episode 148 - Community as a Service Anne Hohenberger: A seasoned freelance writer with expertise in B2B communications. Anne provides insights on effective client management and the importance of continuous learning. Episode 152 - Fire-Up Your Freelance Writing ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 155, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this exciting finale of Season 7, we chat with Bri Seeley, an acclaimed entrepreneur coach, TEDx speaker, and award-winning businesswoman. Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business. Learn About... - Mindset Shifts for Success: The essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth. - Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being, while also pursuing big business goals. - Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes. - Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly. - Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures. Our Guest... Bri Seeley  A TEDx Speaker and award-winning business woman, Bri Seeley is The Entrepreneur Coach. She works with highly ambitious female entrepreneurs to defy reality by bringing their most unrealistic goals to life without overworking, under-living, or sacrificing themselves for their audacious visions. Bri uses a high-touch, bespoke approach to unapologetically help you design and create long-term, sustainable, and profitable success. You may have seen her winning awards for Female Entrepreneur of the Year in 2023 and Business Coach of the Year in 2020 or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women's Health, and more. Bri has a new podcast - CHECK IT OUT! ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 154, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies. Learn About... - Transitioning to E-commerce: Jeff discusses his journey from traditional marketing to e-commerce, highlighting the skills and strategies that helped him succeed. - Choosing the Right Platform: Get valuable advice on how to select the best e-commerce platform for your business needs, considering factors like product type, shipping, and tax regulations. - Scaling Your E-commerce Business: Understand the importance of scalability in e-commerce platforms and how to plan for future growth. - Leveraging Social Media: Discover how to use platforms like TikTok to enhance your e-commerce strategy and build a personal brand that resonates with customers. Our Guest... Jeff Howell With a rich background in marketing and a passion for authenticity, Jeff has carved a niche in the e-commerce industry. His mission is to help businesses integrate well-executed e-commerce solutions into their existing marketing strategies, ensuring long-term success. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 153, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we dive into the multifaceted world of freelance writing with a seasoned marketing professional with over 20 years of experience. She shares her journey from corporate roles to freelance freedom, offering invaluable insights into the challenges and triumphs of working independently. Learn About... - Transitioning to Freelance: Discover how Anne made the leap from in-house positions to freelancing and the pivotal moments that shaped her career. - Pitching Clients: Gain practical tips on how to effectively pitch to clients and secure projects, including the importance of understanding client needs and presenting your value. - Handling Writer's Block: Explore techniques to overcome writer's block and keep creativity flowing, even under tight deadlines. Our Guest... Ann Hohenberger - With a rich background in B2B communications, Ann has honed her skills in branding, customer acquisition, social media, executive coaching, and content creation. Her versatile experience makes her a valuable resource for anyone looking to navigate the freelance landscape.  Join us for a conversation filled with practical advice, personal anecdotes, and actionable tips that will inspire and guide you in your freelance journey.   ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 152, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify!**

On this episode, we have a special guest who knows about business and about play… and has created a business around combining them to make people be better leaders (and have a better time at work because of it). Our guest Gary Ware returns to our show after four years to discuss the transformative power of play in combating leader burnout. Learn About... Using Play to Improve Work Life: Discover how incorporating play into your professional life can enhance creativity, confidence, and collaboration. Overcoming Leader Burnout: Understand the signs of burnout and actionable strategies to alleviate it through play and intentional breaks. Creating a Playful Workplace Culture: Learn the steps to foster a resilient, innovative, and inclusive culture by integrating play into daily routines and meetings. Success Stories: Hear about real-life examples of organizations that transformed their culture and improved employee retention and satisfaction through playful strategies. Our Guest... Gary Ware: Founder of Breakthrough Play and author of "Playful Rebellion," Gary is a corporate facilitator and keynote speaker with over 20 years of experience. He has partnered with top-tier companies like SAP and Intuit, using improv and playful methodologies to enhance team dynamics. Recognized as one of the top 25 emerging culture creators, Gary brings a wealth of knowledge on how play can maximize workplace success. Join us for an enlightening conversation filled with practical tips and inspiring stories. Whether you're a leader, a marketer, or someone seeking to rejuvenate their work life, this episode offers valuable insights for everyone.   ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 151, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify!**

We are thrilled to share our milestone 150th episode! This special episode features an inspiring conversation with Angus Nelson and Bryan & Courtney Kramer, who share their bold moves to Lisbon and how it has transformed their lives and careers. Learn About... - The Big Move to Lisbon: Discover what inspired our guests to relocate to Portugal and how this adventurous decision has transformed their lives. - Influence on Work: Learn how living in a new environment has reignited their creativity and influenced their professional endeavors. - The Role of Coaching: Understand the profound impact of coaching on personal and professional growth, and why everyone could benefit from it. - Marketing in the Age of AI: Explore how AI is revolutionizing content creation and why staying human is the ultimate competitive advantage. Tune in for an episode brimming with insights, inspiration, and heartfelt moments as we celebrate this significant milestone. Whether you're an entrepreneur, marketer, or someone navigating life's many transitions, this episode offers valuable takeaways for everyone. Our guests... Angus Nelson: Executive coach helping entrepreneurs create a wealthy life, focusing on wholeness, wellness, and goodness. His past episode: "How to Ask the Right Questions" (4th most downloaded as of 6/25/24) Courtney Smith Kramer: Author of "Be Your Creative, Sexy Self," outsourced executive creative director, and marketing strategist working with purpose-driven companies. Bryan Kramer: Executive coach, keynote speaker, and author focusing on helping executives make impactful decisions for their teams and companies. Bryan & Courtney were on Ep.17 (last one of season one): "Human Marketing - Remembering WHO we are Marketing to!" SURPRISE (brief!) Guest: Dan Gingiss Ep.44 - "Customer Experience IS Marketing" (2nd most downloaded as of 6/25/24) Ep. 96 - "Develop Influence Through Shareable Content" (8th most downloaded as of 6/25/24) ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 150, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify!**

This episode was based on the following micro blog Megan wrote recently. It sparked some interest, so she decided to make it a quick solo show! Networking working. When I googled the definition of networking, the following came up: "the action or process of interacting with others to exchange information and develop professional or social contacts." And then when I looked on Dictionary.com, it said this: "a supportive system of sharing information and services among individuals and groups having a common interest." I think the second definition is closer to the mark. Perhaps it still doesn't fully get there (for me) because it doesn't include the words consistently or regularly. Maybe in my brain it should also include - then what? But perhaps that is another word. What's a word for what you do after you have made those contacts? Working your network... Communication? Relationship-building? You see, I think if we have regularly or consistently continued to "work our network" or kept up with people, then folks are top of mind when opportunities come about. This week I (almost) simultaneously got a reach-out from a former colleague to catch-up and a message from a friend who has been looking for a job for a bit. The former colleague had a potential advisory/consulting opportunity for me... and my job-seeking friend was reminding me she was still out there looking. The timing of this caused me to look and see if the colleague's company had any job openings that might work for the job-seeker, and they did. Bingo! Now, I'm not saying that means this will be a perfect match and she will get hired, but we wouldn't know if I hadn't looked. Perhaps there is some serendipity involved here, but my point is that keeping in touch with former colleagues is a great idea - and not just when you need something. The more we stay top-of-mind, the more potential we have to help others and ourselves. Keep building those relationships by the random reach-out, by commenting on their posts, sharing their content... and always keep an open mind about how we can help each other! Work that network.  ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 149, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify!**  

In this episode, we're diving deep into the heart of community creation with the dynamic duo Liz Lathan and Nicole Osibodu, founders of The Community Factory. This episode is a vibrant exploration of how to foster genuine connections and build a thriving community within the event space. Learn about... - The Spontaneous Think Tank: Liz and Nicole break down their innovative approach to facilitating peer-to-peer learning and problem-solving at events, transforming the traditional conference experience into an engaging, collaborative journey. - Community as a Service: Discover how The Community Factory offers ongoing support to keep the spirit of community alive year-round, turning one-time events into continuous, meaningful engagement. - Club Ichi: Get an insider's look into Club Ichi, the fastest-growing community for B2B event marketers, where industry professionals can share, learn, and grow together beyond the confines of a typical event. Our guests... Liz Lathan and Nicole Osibodu are not just community builders; they are community innovators. With a vision for more authentic, participant-driven events, they've revolutionized the way we think about engagement, connection, and the power of collective wisdom in the business world. As founders of The Community Factory and Club Ichi, they've crafted a space where professionals can break free from the 'rubber chicken' circuit and dive into experiences that are both enriching and empowering. Tune in for an episode that's not only packed with actionable insights, but also brimming with the passion and energy that only Liz and Nicole can bring. Whether you're an event professional, a marketer, or simply someone who values the strength of community, this is an episode you won't want to miss.   ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 148, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify!**

We dive into the dynamic world of brand ambassador programs on this show. As a personal branding expert and keynote speaker, our guest shares his wealth of knowledge on creating authentic, effective partnerships between brands and their ambassadors. Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for Small Business," set to demystify AI for entrepreneurs everywhere. With his non-conventional approach, he has advised hundreds of brands from over 30 countries, proving that he knows a thing or two about making a mark in the digital marketing realm. Learn about... - Strategies for Identifying and Vetting Brand Ambassadors: Phil underscores the importance of authenticity and connection, advising brands to consider their most passionate customers as potential ambassadors. - Measuring the Success of Ambassador Programs: Learn about the significance of tracking metrics and the nuances of content lifespan across different platforms. - Embracing Diversity in Ambassadorship: Explore the multifaceted approach to diversity, going beyond demographics to include a variety of content creators and influencer levels. ...and so much more! Our guest... Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience. As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.   ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 147! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Troy Sandidge is a past guest and friend who everyone benefits from listening to, y'all! We hadn't had him on in a few years (we talked Marketing Strategy in episode 65 and a mix of stuff on episode 81), so it was time to catch up and see how he has been turning online relationships into amazing offline opportunities. In this enlightening episode, we dive into the world of digital evolution. Episode 146 is a treasure trove of wisdom and wit as Troy returns to share his journey from a "baby marketer" to a growth strategist with an impressive $175 million in client revenue under his belt. Learn about... - The Evolution of a Marketer: Troy discusses his transition from social media marketing to growth marketing and revenue operations, emphasizing the importance of adapting and evolving in the ever-changing marketing landscape. - Building Online Relationships: Discover his insights on turning online connections into meaningful, real-life interactions, and the significance of nurturing these relationships over time. - The Power of Podcasting: Troy shares his experiences with his solo show "iDigress" and his new venture "Unfiltered Growth," offering listeners a peek into the future of podcasting and the potential it holds for content creators and marketers alike. Our guest... Troy Sandidge is a growth strategist who builds sustainable, scalable, and profitable strategies, systems, and solutions, generating $175 million in client revenue and launching over 35 brands worldwide. The 5x Agency Builder, 3x Founder, Fractional CMO, Author, Startup Advisor, Global Speaker & Emcee, and Co-Founder of Season Three Media has over 15 years of experience helping brands drive revenue, establish brand resonance, cultivate community development, and create social impact. He is the host of the Webby nominated, Top 50 Digital Marketing & Sales Podcast iDigress and co-host of his new podcast with Christina Kay Unfiltered Growth: Real Talk on Trends & Strategies. Grab Troy's book: Strategize Up! We recorded this one live if you'd like to watch, HERE. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 146! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Goldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular. Learn about... The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal branding on LinkedIn and suggests using soft words and hard words to reflect one's personal brand effectively on their profile. She encourages individuals to figure out their keywords and incorporate them into their title and the first paragraph blurb of their LinkedIn profile. Balancing professionalism and authenticity: We discuss finding the right balance between professionalism and authenticity on LinkedIn. She advises individuals to use common sense and consider how their employer or clients would perceive their content. She also notes that personal branding approaches may differ based on the person's industry and type of job. Overcoming networking challenges for introverts: Goldie highlights the challenges introverts face when establishing their personal brand and offers advice on overcoming them, particularly in networking situations at conferences. She emphasizes the importance of preparation and research, suggesting that introverts can be successful by being well-prepared emotionally and physically and by identifying potential connections in advance. Our guest... Goldie Chan is a keynote speaker, author, advisor and cancer survivor. She's known as the "Oprah of LinkedIn" by Huffington Post and “Breakout Star of 2024” by LA Weekly and her creative video channel won LinkedIn Top Voice. Goldie founded Warm Robots, an award-winning social media strategy and creative agency based in Los Angeles with global clients like Adobe and Neighbor. She is nominated for “Journalist Of The Year” in 2024 and is a Senior Forbes contributor on her internationally-recognized column on “Personal Branding and Storytelling in the Digital Age,” where her articles on personal branding and storytelling are consistently page 1 ranked and used in educational institutions and business development and is working on her first book, “Personal Branding for Introverts.” ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 145! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Bonus Episode Here! And... This one hurts for one of our hosts. Having to produce episodes where we talked so much about football... when your team has lost (with seconds left in overtime)... is a little painful! It's a bonus episode where Jen and Megan not only talk about the BIG game (revisit of this 4 years ago), but we also compared the social media accounts of the 49ers and the Chiefs! Taylor's boyfriend has influenced those Chiefs numbers a smidge... Both teams have great social media presence! We will both fight another day. Rita Oak is the artist we mentioned who posts her drawings - check out her Twitter.  If you'd like to SEE the fun, HERE is the video! (there were props and screen shares :) ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 144! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

There's marketing and there are business relationships, but are you including relationship marketing as an actual strategy in your business? On this episode we're joined by past guest and friend of the show, Relationship Marketing Strategist & business owner, Jessika Phillips. Learn about a Relationship Marketing ROI strategy that will help you convert followers into fans, clients into advocates, and your community into collaborators using Jessika's C.A.R.E. approach. Also learn about... Measuring ROI in Relationship Marketing: We discuss the challenges of measuring return on investment (ROI) in relationship marketing. Jessika suggests tracking metrics like client retention, repeat business, and customer referrals to gauge the effectiveness of our relationship-building efforts. Prioritizing the Right Clients: Jessika shares her experience of prioritizing clients who align with her company's values and emphasises we should focus on serving the right audience. It serves us and them when we turn down clients who may not be the right fit -- and being willing to pivot when necessary. Our guest... Jessika Phillips Known as the Queen of Relationship Marketing, Jessika is on a mission to redefine corporate America and create something she wanted to be part of. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision to give people with heart an upper hand. NOW Marketing Group was recognized as Inc. Best places to work 2022, is a Forbes-recognized Agency Partner, Partnered with Facebook, Google and is a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika lives by a personal mission of helping inspire people to love more, give more and be more through authentic relating and proving doing what's right, not what's easy, can turn a vision into a profitable agency that produces results. If you'd like to watch us record this one live, it is HERE. And THIS is Jessika's C.A.R.E. one sheet. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 143! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Short-form video is all the rage! On this episode we talk with a Meta Ads expert who is using short videos to teach.  The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start.  Learn about... - The importance of getting started and not overthinking: John emphasizes the key to creating effective short-form video content is to simply get started without worrying too much about perfection. The goal is to learn and improve with each video, so it's essential to not overthink the process and just start creating. - Consistency and long-term trust are crucial: Consistency is super important with short-form video content. Focus on your brand's messaging and create content your ideal audience will find interesting. Building long-term trust with your audience should be more important than chasing short-term gains. - Find the right tools and workflow for you: John uses the editing software ScreenFlow for creating short-form videos. But, every marketer has their own preferred tools, so it's important to use what you're comfortable with to help you achieve your goals. Finding a workflow that works for you and your brand is key. Our guest... Jon Loomer is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014. Jon focuses on the most advanced Meta advertising topics, helping his community look good and reach their goals along the way. Jon is an accidental marketer who started his business with hopes of creating the freedom he wanted to spend as much time with his wife and three sons as he could, dedicating countless hours as a baseball coach (now retired!). He's now taking short-form video and AI head-on as we head into this next crazy phase of marketing. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 142! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Community, customer experience, and content that aids in the development process are all not exclusive to the fintech industry, but our guest on this show has a TON of experience in that space. Marketers and more will benefit from our conversation on this one that's a smorgasbord of goodness! :) Learn about... - Community Building: Community should be viewed as more than just a channel or tactic, but as a group of people coming together organically around a brand or culture. Our guest shares his experiences, including when he was working at moov, where community was at the core of the company's DNA.  - Sales & Marketing Collaboration: The discussion emphasizes the need for sales and marketing teams to work closely together. This collaboration helps bridge the gap between customer needs and company objectives. - Customer Experience (CX): Marketers can respond to customer needs while also aligning with the company's goals. Defining the customer journey and aligning on goals are essential steps in providing a great customer experience.  Our guest... Bryan McCarty Bryan is the Director of Marketing at Orum, the simplest API for fast, reliable payments. As a B2B fintech marketing leader, Bryan has been the founding marketer for several successful brands, including Banno (acquired by Jack Henry in 2014), Moov, and Hummingbird. As a connector at heart, Bryan gives back to the fintech marketing community through his passion project, FintechMarketers.com, a free job board helping fintech marketers discover the best fintech marketing jobs. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 141! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

As we embark on a new year, we can all use some tips on how to manage our time more efficiently! Our guest on this live episode is an expert on productivity. Erik Fisher has had a weekly podcast called "Beyond the To-Do List" for more than a decade. And we are so excited to have him back -- his previous show ("Marketing a Podcast and How to Get Started") was 100 episodes ago, and it's our 4th most downloaded episode EVER! Learn about... - The Pomodoro Technique: Erik highlights the Pomodoro Technique as an effective time management strategy. This approach helps maintain focus and productivity throughout the day. - Remote Work and Flexibility: We discuss the benefits of remote work, such as eliminating commuting time and increasing flexibility. This can lead to increased productivity and work-life balance.  - Constantly Learning and Experimenting: Eric emphasizes the need to constantly find ways to keep productivity strategies interesting and engaging. He suggests revisiting successful strategies from the past and experimenting with new approaches. By reevaluating and adapting strategies, individuals can find what works best for them and achieve productivity and success in both their work and personal lives. Our guest... Erik Fisher  Erik is the producer and host of the Beyond The To-Do List Podcast for over 11 years. Erik has talked with productivity experts as they share how they implement productivity strategies in their personal and professional lives. His mission is to explore all aspects of productivity as a means towards the true end goal: living a meaningful life. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 140! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

In this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience.  Learn about... - How to be unique and original in your content: In today's competitive landscape, it's more important than ever to stand out by creating unique and original content. Avoid copying others or following trends blindly. Find your brand's authentic voice and create content that reflects that. - How to use video effectively: Video is a powerful tool for engaging and connecting with your audience. Experiment with different video formats and use storytelling techniques to create compelling and informative videos. Consider repurposing your videos for different platforms and tailor them to each platform's specific requirements. - Prioritizing goals over algorithms: Instead of obsessing over keeping up with changing algorithms, focus on creating high-quality content that aligns with your goals. Understand your audience and their needs, and create content that is helpful, informative, and entertaining. Don't feel the need to be on every platform or chase viral trends if they don't align with your brand's goals and values. Our guest... Peg Fitzpatrick Peg is a prominent figure in social media marketing and an OG award-winning blogger, renowned for her innovative strategies and role as the first Head of Social Strategy for Canva. She co-authored the acclaimed book "The Art of Social Media" and has another insightful publication on the horizon. Known for her dynamic presentations, Peg has captivated audiences at leading industry events like INBOUND, ALT Summit, and Social Media Marketing World, sharing her expertise and shaping the future of social media and visual marketing. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 139! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Events are a key element of the marketing mix. Our guest on this episode has unique insights into ALL of the elements of marketing strategy and spend, and on this one we touch on a lot... Mostly addressing how events play a part in different ways to driving sales and visibility. Learn about... - How in-person events provide valuable opportunities to connect with professionals, expand networks, and learn from others in the industry. They are crucial for building relationships and driving sales. - That having a well-documented tracking and reporting system is important for attributing success to events. Understanding the impact events have on the customer journey, even if the sales correlation is not immediate, is key. Collaboration between marketing and sales is crucial for effective follow-up and nurturing of leads generated at events. - Events should be viewed as opportunities to create personalized experiences and make meaningful connections with potential customers. It's essential to focus on providing value and building brand loyalty rather than just selling. Adaptability is also crucial, as not every event or strategy will lead to immediate success; finding the right timing and approach that aligns with the target audience is super important. Give it a listen! Our guest Stefan Slattery Stefan is currently Head of Marketing at Cable a REG-tech startup, helping revolutionize the BaaS/Embedded Finance risk & compliance space, and before that, he was the Head of Growth at VGS, the world's largest cloud-based tokenization platform. Before entering the world of Fintech, Stefan spent 11 years leading digital and partner marketing efforts in SaaS, e-commerce, and consumer electronics. He currently lives in the White Mountains in NH and in his spare time, enjoys traveling, skiing, New England craft beer culture, and loves heading to meetups and connecting with other people in the fintech/payments scene. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 138! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

This will surely be the first in a series we will do on A.I., with its constant changes and advancements! Learn about (written using Dustin's Magai tool!)... Different AI tools have varying strengths and limitations: We discuss the differences between GPT, Claude, and Bard. GPT is known for its creativity, but has limitations in memory and accuracy. Claude prioritizes accuracy and safety, while also having a larger memory. Bard, although initially underwhelming, is expected to improve over time. Integration of multiple AI models can maximize their strengths: Guest Dustin mentions that Magai integrates multiple AI models, allowing users to leverage the strengths of each. This approach can potentially enhance the overall capabilities and effectiveness of AI tools. Surrounding oneself with positive and supportive people is important: Dustin shares a personal business challenge and emphasizes the significance of having positive and supportive individuals around him. This highlights the importance of building a strong network and seeking support from others during challenging times. The episode concludes with a reminder to reach out for help if needed and to remember that difficult times are temporary. Our guest Dustin W. Stout Dustin is an entrepreneur, AI enthusiast, and Founder at Magai. Since starting his blog in 2011, Dustin has built a successful career as a full-time digital marketing consultant, speaker, and has created numerous products that help digital creators accomplish more. His current focus is Magai (maj-eye)—the world's best AI tools in one place. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 137! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Our expert on this episode teaches us about getting hired and working with recruiters! Jodi shares her personal journey into HR and discusses the importance of human skills (soft skills), in addition to hard skills. She provides tips on how to work well with recruiters, including building relationships with a few key recruiters, offering assistance to recruiters, and proactively reaching out to hiring managers. Jodi also advises us how to handle interviews, such as preparing beforehand, asking insightful questions, and sending prompt thank-you notes. It might sound like common sense, but apparently it isn't as common as we would think. Whether you are on the hunt at the moment or not, it's all super useful info for everyone. Our guest Jodi Knittle is a human resources professional with a history of success influencing the strategic direction of organizations. She offers an exceptional ability to quickly assess employee strengths and weaknesses, and building teams aligned with organizational visions. Recognized as a trusted partner to business stakeholders who excels at driving cultural transformation to further organizational growth, Jodi intuitively identifies high-quality talent through recruiting efforts, which is critical to advancing the missions of companies. She plays a vital role in developing business strategies and delivering critical support to executives and employees. And she has a talent for uncovering business drivers that deliver a significant fiscal impact. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 136! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Our guest on this episode is a graphic designer and marketing professional who studied graphic design and film theory, and went on to becoming a freelance designer, focusing on brand identity and campaign development. We delve into the importance of inspiration and client input in the creative process, and how Brooke strikes a balance between keeping herself sane and keeping clients happy. Learn about... Diversifying income streams: Brooke emphasizes the importance of professionals re-imagining their approach to supplementary income streams. She encourages creatives to explore their hobbies and other passions to find ways to incorporate them into their business or side hustles. Balancing full-time work and side projects: Brooke provides tips for effectively managing side projects while working full-time. These include setting realistic timelines, being proactive with project management, and learning to say no when necessary. Overcoming career challenges: Brooke shares her experience of being hired for one job, but having her priorities change, leading her to take on a completely different role. She emphasizes the importance of adaptability and finding the positive aspects in such situations, as they can provide valuable skills and experiences. Our guest Brooke LeBeau is a creative marketing professional based in Austin, TX and owner of Artfully Creative Studio. Her origins are in graphic design and filmmaking with professional experience in both marketing and fine arts. Brooke has a Bachelor's degree in graphic arts and film production from the University at Buffalo and a Master's degree in fine art from New England College, setting her up as a jill of all trades with a background in branding, digital and print media, websites, events, social media, content design, and consumer products.Brooke is passionate about skills diversification and advocates for professionals reimagining their approach to supplementary income streams. In 2022 Brooke formalized her freelance business and to-date, Artfully has served over 20 clients and delivered hundreds of projects. Artfully focuses on providing a smooth, results-based client experience that turns ideas into a tangible project plan. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 135! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Events are Megan's love language and this episode hits on all the reasons why! Our guest on this episode has made it his life's work to not just plan events. He wants to create experiences... and ones that are unforgettable. Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We discuss lessons through the years that have taught him how, sharing examples of events that have made an impact. He also wrote a book about all of it - listen to this show, and you'll surely want to scoop up a copy - HERE.  Our guest Phil Mershon Phil is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences." Events are an essential part of the marketing mix! Look for more shows on how to do them well. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 134! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Part two of the reunion show with four season six guests is here!  More new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?" We also want some feedback from YOU, our listener... Tell us what YOU THINK - here. Group 1 Julie Riley Ep. 118 - Livestream Your Podcast with Julie Riley Jeff Sieh Ep. 114 - Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh Group 2  Lindsey Bowshier Ep. 112 - Clarity on Agency Traction & Growth with Lindsey Bowshier Dave Bruno Ep. 121 - What is the Value & Future of ChatGPT with Dave Bruno We hope you get some new insights and laughs (the video is HERE if you would like to see all the trials and tribulations with tech issues--our editor Avri really earned his $ on this one!), and that you're motivated to go back and listen to their episodes if you haven't just yet.  We also tease the next episode with a very special guest Jen and I both have worked with! ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 133! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

SEASON 7 IS HERE! Megan and Jen are super excited to bring you a value-packed season seven. We are going to mix it up a bit AND we want feedback from YOU!!! Tell us what YOU THINK - here. One thing hasn't changed -- we are kicking off a new season with a value-packed reunion episode. On this one we brought back six guests from last season to review their episode, with a twist of new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?" GROUP 1 Rachel Bruce Ep. 128 - Exploring the Ever-Changing Marketing Landscape Cass Cooper Ep. 129 - Marketing in the Age of Trolls (and Counter-Cultural “wars”) GROUP 2 Jim Fuhs Ep. 111 - Broadcast on Amazon Live (guested w/Chris Stone) Madalyn Sklar Ep. 122 - Twitter Talk  GROUP 3 Danny Monzon Ep. 123 - Humanize Your Brand Through Chat Automation Jeremy Linaburg Ep. 119 - Nurturing a Community on TikTok  ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 132 - the 1st of Season 7! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Squirrel! Another way we refer to that shiny new thing that distracts us.  Marketers classically have shiny object syndrome, and admitting it is the first step, right? This episode covers all elements of the bird app, Threads (more on this than we expected), social media in general, and events. Meg Coffey is THE preeminent digital marketing expert & event organizer in Australia, hailing all the way from Texas. We had so much fun -- three marketers with the gift of gab makes for a fast-paced, insightful, and exciting conversation!   Our guest Meg Coffey is an internationally recognized social media and digital marketing strategist, hailing from Texas and now proudly based in Australia. Known as the “Texstralian,” Meg combines her exceptional work ethic, calculated risk-taking, and remarkable communication skills to lead the way in digital empowerment. As the founder of State of Social, Australia's largest social media conference, and #SMPerth, a go-to source for the latest news and a vibrant community in the digital space, Meg is dedicated to keeping businesses ahead of the curve. With a deep understanding that digital is essential in today's business landscape, Meg's expertise extends far beyond the hospitality and tourism sectors she works with thru her agency Coffey & Tea. She specializes in transforming the fear of social media into confidence and excitement about leveraging technology for tangible results. Meg actively contributes to the digital marketing community as a sought-after speaker, lecturer, and panelist. Her thought leadership has led to judging industry awards and being recognized as one of Australia's Top 50 Small Business Leaders in 2017. Notably, Meg was also a finalist for Campaign Brief's prestigious Ad Person of the Year award in 2021 and 2023. Meg's book reco: "No Filter: The Inside Story of Instagram" by Sarah Frier ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 131 - the last one of Season 6! Please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one! "But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions." The creator economy continues to evolve and Amanda Natividad will help us to be refreshing! Join us to explore a modern way to approach content marketing. Our guest Amanda Natividad Amanda is VP of Marketing for audience research startup, SparkToro. In her spare time, she writes a marketing newsletter called the Menu (with over 10k subscribers) and teaches Content Marketing 201. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit's B2B content program, and led content and communications for NatureBox. Resources from Amanda: Original post on Zero-Click content Being refreshing, not different  Zero-Click marketing Amanda's book reco: "Lost and Founder" by Rand Fishkin ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 130 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight. There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced. "I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through." We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness. Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 129 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

We cover SO much ground in a short show!  Determining a title for an episode where we talk about growth, demand, account-based, and field marketing was a challenge, but saying "ever-changing" really does put it succinctly. Our guest on this one is in the thick of it all as head of marketing in her current role. How we drive growth (sales) and create demand for the things our companies are selling is ever-changing and we talk through it all. Our guest Rachel Bruce is Senior Director of Marketing at Moogsoft, an AIOps company, where Rachel leads the marketing function. Prior to Moogsoft, Rachel and Megan worked together at FinTech start-up (VGS) where she oversaw Demand generation. Rachel spent time in cybersecurity, along with the indirect channel. She has more than 10 years of marketing experience, mostly within cybersecurity and SaaS companies. Rachel resides in the Chicago suburbs with her husband and 2 sons. Rachel's book reco: The Catalyst: How to Change Anyone's Mind ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 128 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

This isn't the first show we've done about live streaming or the importance of video... But this chat with Marisa talks about it specifically from a producer perspective. We know video is important, and on this episode we learn so much about what a "simu-live" is, important elements of your recording environment, show prep, and more. Whether you've already been doing live video or not, this is a great episode to get you thinking through the strategies and tactics that are important to focus on! From Marisa - Freebie: The Ultimate Live Stream Prep Checklist: liveshowprep.com Our guest Marisa Cali has managed and grown her own consulting business since 2015 and embraces the benefits (and challenges!) of the work-from-anywhere lifestyle. In April 2020, she launched the Live on Social Now Productions division of her marketing consulting business which blends her love of tech, project management, and creativity. Over the last 4 years, Marisa has had the pleasure of working with exceptional corporate and educational institution partners to execute virtual events, exclusive fireside chats, inspirational keynotes, video podcasts that build community, and corporate events that don't suck! In May she launched Resilient Events, along with Jon Harris, on 100TV network, the one-stop destination for exclusive weekly shows by independent creators. Resilient Events highlights the constantly changing world of events, its highs and lows, and why that's led them to believe that resilience is a foundational mindset for success in events, business, and life. Marisa's book recos: "The 4 Agreements" by Don Miguel Ruiz "Selling Boldly" by Alex Goldfayn VIDEO: We recorded this one live (naturally!) if you'd like to watch it. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 127 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

It's crucial that we have 2-way conversations in business, and it's especially something that gets missed in social media marketing! We need to truly CONNECT with our customers and prospects. Our guest on this episode has based the foundation of her agency on this principle, which is grounded in communication theory. Brooke Sellas and her team use research to inform the strategies they create for their clients. On this episode she does an excellent job of talking us through how they get their clients results. Megan and Brooke also nerd-out a bit on comm theory and the three of us laugh. A lot. Our guest... Brooke B. Sellas Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social media customer care. Her marketing mantra is “Think Conversation, Not Campaign” – and she believes in it so much that she wrote a book on it called, Conversations That Connect. She's also a Co Host of the CX Engine Show and teaches Digital Marketing courses (online) at the University of California, Irvine. Brooke's book reco: "Teenage Wastebrand" by Evelyn J. Starr ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 126 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

There are a handful of Instagram experts and Jenn Herman has absolutely blazed the trail! The rapid clip of updates from the platform has been challenging to keep up with, and Jenn is always on top of it, sharing with her community and followers what we should all know about the platform. On this show we discuss timely updates and evergreen tips that everyone can use to maximize their brand presence on the platform. "The head of Instagram has come out and said multiple times that they are moving towards more personalized conversations; that they see more and more behavior on the platform where people are sharing things within direct messages -- more so than sharing their stories or posting things publicly." Our guest... Jenn Herman, Owner/Founder of Jenn's Trends Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing.” Jenn's book reco: "Conversations that Connect" by Brooke Sellas (an upcoming guest!) ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 125 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Our guest on this episode is captivating! Who better to talk to us about "captivating on command" than the dazzling Stephanie Garcia?  Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in. "The meaning of communication is the response that you get." We learn a lot about how to think about communication on this episode -- get your note taking devices ready! Our guest... Stephanie Garcia is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She's also coached astronaut Jessica Meir and her team for a live interview in space. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. Stephanie's book reco: "Sleight of Mouth" by Doug O'Brien. If you'd like to watch us record this (we livestreamed it), the video is HERE. And if you'd like to check out her previous episode - 24 - it's HERE.  ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 124 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Our most popular episode up until now was on a similar subject, so we're really happy to have this guest on to revisit it -- but with a big twist! Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond. The technology is important, but it's also fundamentally important that we are humanizing our brand voice through these chat automations. "Another one of my mantras that I live by is don't try to automate anything that you've been unwilling to get good at doing manually. Otherwise, you will automate failure." He talks us through why most bots are not doing their intended jobs -- because of the humans behind them -- so that's becoming more important as more people and brands are using these tools. Our guest... Danny Monzon From NYC nightclub promoter to Award-Winning agency founder, Danny specializes in chat automation, building customer retention strategies that humanize a brand's voice. He's a two-time speaker at the Midwest Digital Marketing Conference in St. Louis, at Social Media Day Jacksonville, and at multiple virtual summits. Danny's book recos: "The Presentation Secrets of Steve Jobs" "Talent is Overrated" by Geoff Colvin ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 123 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**