Making a Marketer

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Making a Marketer is a podcast that explores & explains all aspects of marketing from events to social media in a fun way! Megan Powers (Powers of Marketing) hosts and Jen Cole (DepICTMedia) and Elizabeth Glau (Sciensio Product Marketing Manager) make up the co-host crew.

Powers of Marketing


    • Nov 25, 2022 LATEST EPISODE
    • every other week NEW EPISODES
    • 40m AVG DURATION
    • 114 EPISODES

    5 from 28 ratings Listeners of Making a Marketer that love the show mention: marketers, jen, trends, great mix, marketing, clients, fast, latest, learning, hosts, show, guests, fun, found, real, always, content, new, love, like.



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    Latest episodes from Making a Marketer

    Revenue Operations Strategy with Lindsay Martin-Bilbrey

    Play Episode Listen Later Nov 25, 2022 37:40


    We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops). Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there. We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization.  Community also comes into the chat, and so much more. Our guest... Lindsay Martin-Bilbrey, CMP A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation. Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: **Our editor Avri makes amazing music! Check out his music on Spotify!**

    Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh

    Play Episode Listen Later Nov 17, 2022 54:56


    What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!! We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it together and called it a "Marketing Power Panel"!  Jen and Megan recorded this live on Jeff and Grace's Social Media News Live show on Friday, Nov. 4th -- the week Elon Musk took ownership of Twitter. We discuss the implications of that, along with other marketing news, and insights about what's going on in digital marketing. We then asked Jeff and Grace questions about doing a live show that is a consistent force, advice for someone just starting out, and got their recommended business books for our listeners! Jeff's book reco: "Creativity, Inc." by Ed Catmull Grace's book reco: "Building a Second Brain" by Tiago Forte ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 114 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his music on Spotify!**

    Creating FOMO with May King Tsang

    Play Episode Listen Later Oct 31, 2022 30:53


    The "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing! She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event. Showcasing products by creating your own "Truman Show" is also a top tactic... Check out how she thinks you can do that and more through pre-FOMO, during FOMO, and post-FOMO! Also, May King has a giggle you will never forget. Our guest... May King Tsang  May King Tsang is the original FOMO Creator helping you to bridge the gap between Social Media and PR for your product or service launch, webinar, festival or conference. She does this by creating Live Social Media Content on your best performing platforms. She interviews speakers, attendees, sponsors and conference hosts to generate buzz and excitement for your business. May King is also a live community manager for digital challenges, enriching your challenge to help attendees go from participant to buyer. And if you'd like a one-off interview or interview series based on your area of expertise to showcase your authority in your industry, yep she can do that too! May King's book reco: "How to Win Friends and Influence People" by Dale Carnegie ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 113 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his music on Spotify!**  

    Clarity on Agency Traction & Growth with Lindsey Bowshier

    Play Episode Listen Later Sep 30, 2022 23:59


    Our guest on this one is close to our host in more ways than one! Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successfully. Her agency Tribute Media is also a HubSpot agency partner, so she shares how inbound marketing works for both her company and their clients. They've always had a big focus on user experience and HubSpot helps them accelerate things. So many ideas shared through her own experience for those who own their own business or are considering it. We also hear a bit about how they implemented a 4-day workweek!  Our guest... Lindsey Bowshier  Lindsey is the president of Tribute Media, an inbound marketing agency and HubSpot partner in Meridian, Idaho (Boise for those of you who just know the one city in Idaho). Tribute Media helps businesses grow online through creating a web presence that attracts visitors, converts leads, and delights customers. Since implementing a 4-day workweek for Tribute Media at the beginning of 2022, Lindsey uses her extra time off to travel to visit family & friends, and to see as much live music as possible. Lindsey's book reco's: “Rocket Fuel” by  Gino Wickman and Mark C. Winters “Traction: Get a Grip on Your Business” by Gino Wickman CliftonStrengths by Gallup ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 112 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

    Broadcast on Amazon Live with Chris Stone and Jim Fuhs

    Play Episode Listen Later Sep 12, 2022 30:03


    If there ever were two rockstars of live streaming on Amazon, these are the guys! We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio. Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify. Their book recos: - How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke  - Conviction Marketing by Kelly Roach ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 111 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

    Season 6 Kick-Off! - Season 5 Reunion (Pt.2)

    Play Episode Listen Later Aug 25, 2022 52:39


    As we embark on a new season - Season 6 - we re-visit with guests from the previous season. This is part two with some of our amazing guests! We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?" Our guests are amazing humans (if we do say so ourselves!), and this gives you a taste of that--you will want to listen to their episodes if you haven't, and revisit them even if you've already listened.  On this one... Rain Bennett Episode 101: "Turn Your Tragic Flaw into Your Super Power"  Jen Cole Episode 105: "Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest" Julia Jornsay-Silverberg Episode 106: "Empowering Online Authenticity" Cass McMann Episode 88: "Personal Branding Can Drive Sales (& SO Much More!)"  We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.   ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 110 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

    Season 6 Kick-Off! - Season 5 Reunion (Pt.1)

    Play Episode Listen Later Aug 11, 2022 42:06


    We are officially into SEASON 6, friends! This moment isn't something we envisioned when we got going with this show in 2017, but we are so happy to be here, and that so many people are listening because they're getting value from each and every conversation. On our reunion shows (2-parts!), we invite the previous season's guests back and revisit their episodes. We also ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?" Their insights are so expansive and enlightening! We always get more than we bargain for with our fantastic guests. Group 1 Angus Nelson Episode 90: "How to ask the right questions" Richard Porter Episode 108: "Connection through the Human Interaction of Events" Group 2 Dan Gingiss Episode 96: "Develop Influence Through Shareable Content" ...And back to 2019 he was on Ep. 44: "Customer Experience IS Marketing" Elisa Camahort-Page Episode 95: "How to Engage Positively with Press/Media"  We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.   ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 109 (1st show in season 6!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

    Connection Through the Human Interaction of Events with Chief Nation

    Play Episode Listen Later Jul 13, 2022 51:30


    On this final episode of season five(!) we take a look under the hood of the impact events can have in a different way than we have previously. Chief Nation is a UK-based agency that has made connecting people through events their mission. It turns out intimate events (both online and in person) where you have all the right people "in the room" is very effective for building relationships and driving revenue! Who knew? ;-) Megan and Jen speak with two of the managing directors of the agency who give us insight into why the connections we make face-to-face are a pivotal part of the "digital to human" experience. We also get a little advice for agency owners and have a few laughs (standard). This was an epic way to close out season 5! Thank you for listening and PLEASE provide any feedback or suggestions you may have via DM on our Twitter @MakeAMarketer. And season six is on the way…  Our guests... Craig McCartney - Managing Director and Co-Owner of UK-based Chief Nation Craig is a technology enthusiast with over 17 years of experience in the marketing, advertising, and technology industries. Part of his role as one of the three Managing Directors of Global B2B Agency Chief Nation is managing the sales and marketing side of the business across the UK, US, and EU. Another aspect of his role has him hosting events and he has spoken at hundreds of technology-focused C-suite events, at conferences and webinars, and on podcasts. On a personal level, he loves sports and plays golf regularly. He is often training for some sort of endurance activity (mainly triathlons). Richard Porter - Managing Director and Co-Owner of UK-based Chief Nation Richard has worked for Chief Nation since its early days and has helped it grow from a few people renting spare desks in another company's office, to the thriving agency it is now. Richard has performed most jobs in the agency, but is now the Managing Director responsible for the company's finances and operations. Richard is a keen jogger and enjoys walks with his dog Cecil, watching box-sets, and mixing electronic music of various genres. Richard also enjoys going to see his favourite DJs perform in venues around the world, combining his love of music and travel. Craig's book reco: "It's Not About How Good You Are, It's About How Good You Want to Be" by Paul Arden Richard's book reco: "Will it Make the Boat Go Faster" by Ben Hunt-Davis ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 108 (final show in season 5!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

    Podcast Like a Pro with Mike McAllen

    Play Episode Listen Later Jun 29, 2022 36:01


    A podcaster chats with a podcaster about podcasting! The guest on this episode is an OG. As someone with a podcast about marketing, I actually get more questions about podcasting than about marketing! One of the very first pods I ever listened to was this guest's event industry show called Meetings Podcast. I know him because we were also industry colleagues and he shares with us how he got started, in addition to how things evolved.  Also, Mike's now more than a podcaster -- he's helping his clients develop and produce shows that are making an impact. Who better to have on to teach us about this topic?! Our guest... Mike McAllen has been podcasting since 2007 and wants to give others a voice through podcasting. His company Podcasting4Associations helps associations and companies engage with their members and listeners on their audiences' time and terms. Mike has had a varied career working as a  firefighter/EMT, in corporate meetings, events, and as a media producer. He lives in Oakland California with his 2 dogs, 2 cats, his 5-year-old daughter, and beautiful wife. Mike's Book Recos: - The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber - Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 107 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

    Empowering Online Authenticity with Julia Jornsay-Silverberg

    Play Episode Listen Later Jun 3, 2022 36:58


    Some shows are more "soft" than others in terms of tactics our listeners will take away. This show IS one of those where we get some "softer" tactics to use in our day-to-day lives, which -- as we discuss -- also affects our professional lives. They are intertwined! We all need some sunshine in our lives and our guest on this one is that -- sunshine, personified. She shares why it's important to be our true selves online... hence, the "anti-highlight reel" encouragement! You will be better for learning from JJS. Our guest... Julia Jornsay-Silverberg - #AntiHighlightReel creator, brand manager at Now Marketing Group, speaker, and dance party enthusiast; she helps people show up unapologetically. Julia is a social media enthusiast who loves to excite, inspire, and motivate people to cut through the digital clutter by being authentic and vulnerable online. She has a diverse background working for The Buffalo News, the Buffalo Niagara Partnership, and Telesco Creative Group. As the 2018 recipient of the “Emerging Alumni Award,” granted by the University at Buffalo School of Management Alumni Association, Julia has more than 10 years of experience working in digital marketing, and is known for delivering powerful presentations that leave people feeling excited and empowered. Julia's Book Reco: Big Magic by Elizabeth Gilbert on Audible – listen to it vs reading it, per Julia! If you are interested in hearing more about Now Marketing Group's Social Media Week Lima, head to the event website. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 106 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest

    Play Episode Listen Later May 20, 2022 28:14


    We are always the ones interviewing, so on this one co-host Jen Cole got to be the guest! Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more. Get to know Jen in a different way than you have before! Her guest wish list she shared includes Tyler Anderson of Casual Fridays... and THE Jay Baer. Our guest... Greteman Group and co-owner of X-Stand Standing Desk Jen gives brands a voice. With a background in social services, fundraising, event planning and marketing, she is a creative at heart and co-host of this podcast, hosting marketing professionals from all over the world. Her strongest passion is teaching brands how to build loyal fanbases around their brand, to build truly devoted communities. She strongly believes we need to keep the human element in our marketing strategies! ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 105 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Evolution of Video Creation with Rob Balasabas

    Play Episode Listen Later May 7, 2022 30:50


    We have said it before and we will say it again - video is HOT! Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time. Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at. It's a fun convo - we would love to know what you think! Our guest... Uscreen “Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they've built their businesses using videos.  Rob is a content creator at heart, he publishes tutorial videos and livestreams on his Coffee with Content Creators.” He runs a successful private membership called “CreatorsTV” using the Uscreen platform. When he's not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family. Rob's Book Recos: - Undistracted by Bob Goff - Good to Great by Jim Collins ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 104 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Optimal Confusion, Events Progress, & Awe & Wonder...Lessons from Life & Business with Megan Powers

    Play Episode Listen Later Apr 20, 2022 16:50


    My solo shows have been quite popular and work well with my schedule (having to schedule just me!), so this is the third and final one of those in season five. Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to get people thinking! In this episode I talk about two that have really resonated with people on social media, and I also talk about progress and recognition in the meetings and events industry after two difficult years (the meat of this "sandwich"). Optimal Confusion  Have you considered confusion can make you smarter? That it might fire-up a part of your brain that might have been dormant? This will get you thinking! Events Progress We are absolutely NOT where we were in 2019, nor should we be. We have had our challenges, but the progress the meetings and events industry is making AND recognition of those in it is important to talk about! There is data to support the progress--more can be learned on this episode of the Trade Show Talk Podcast - Episode 7 with Doug Emslie -- CEO of Tarsus and Kai Hattendorf -- CEO of UFI. Awe & Wonder You might not believe in symbolism, but you'll probably still think what happened to me was pretty cool. Do you ever just sit with yourself in the quiet? Amazing things can happen, and when they fall in line with a book you are reading? Even better! This resonated with a lot of people. Our guest? Do you know me? Let's connect! Here's my latest bio... Megan Powers is a creator and strategist who thrives on helping people learn. She has spent the majority of her career working in meetings and events, primarily serving in planning, sales, and marketing roles. Working for software companies, in a venue, in event production, and then running her own marketing agency all served as a foundation for her latest venture. She is now working for Event Marketing Partners as Senior Director, Corporate Event Marketing.  Megan has loved hosting and producing podcasts since 2016–she thrives on hearing stories and lessons from guests who get us all thinking in a different way. Her podcast Making a Marketer has been going strong since 2017, and she is delighted to be hosting Trade Show Talk for TSNN. Megan's Book Reco (again): "Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience"   ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 103 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! THIS show was edited by Megan:)**

    Writing for the Relationship with Amy Knightley

    Play Episode Listen Later Mar 30, 2022 47:22


    Exploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content. Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan always appreciates sports references. :) We know developing solid relationships are the key to building trust in our marketing and sales. Have you considered "writing for the relationship" as a way to approach your content? Amy gives us some really solid tactics and strategies we can put to work right away! Our guest... Amy Knightley - Founder & Chief Strategist @ Savvy Mudder Amy is a marketing strategist who helps professionals design stronger connections and expand their reach. She's best known for her gritty approach to problem solving and shifting peoples' perception of what marketing looks like. Her consulting firm, Savvy Mudder, helps clients shift growth trajectories by analyzing datasets to listen and then build audience-centric processes and channels. Amy's book reco: great on the job by Jodi Glickman ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 102 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Turn Your Tragic Flaw into Your Super Power with Rain Bennett

    Play Episode Listen Later Mar 14, 2022 28:33


    We all have flaws. Have you considered you could turn them into your super powers? Our guest on this episode will help us understand how to turn those flaws around! Our flaws can ALSO help create stories, and Rain has made it his mission to help people tell great stories. This is a different look at communication and finding that story, in addition to helping us reframe those limiting beliefs. Turn that obstacle into an opportunity. He gives us a deal on his OWN book as well - you gotta listen all the way through for that! Our guest... Rain Bennett Rain is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action. His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time. Rain's book recos: The War of Art by Steven Pressfield   We are "Making a Marketer"... in all ways. Check out episode 101 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    This is One Hundred with Content Marketing Maven, Ann Handley

    Play Episode Listen Later Mar 2, 2022 61:15


    When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!) Can you believe she used to think writing was boring? For real.   She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about. Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you're in for an even bigger treat with this one.  "I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else." We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more.  Are you listening to your audience? Your audience will tell you what content is and isn't working! There are so many valuable nuggets and this EPIC episode… Even a brief chat about NFTs for good measure.  Our guest... Ann Handley As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. She is a speaker, author, and member of the LinkedIn Influencer program. She's the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary. Ann's book recos: The New Rules of Marketing and PR by David Meerman Scott Linchpin by Seth Godin   We are "Making a Marketer"... in all ways. Check out episode 100 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Communicating with Conviction with Mel Kettle

    Play Episode Listen Later Feb 21, 2022 29:48


    Mel Kettle believes communication is about connection and relationships, not technology. As a leader (or anyone really), if you want your communication to have conviction, you first need to make sure that you're fully connected to yourself.  It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based questions when hiring! We talk a lot about leadership and how we show up - if you work with or FOR people, this is the show for you. Our guest... Mel Kittle Mel is an expert at communication that earns trust. She understands how to create strategies that have immediate, meaningful impact. With more than two decades of experience in strategic communication and leadership and a unique educational combination of a Master of Business (Marketing) and a Master of Public Health, Mel is a valuable asset to leaders and teams that want achieve real connection and sustained engagement. Clients rave about Mel's sharp insight, her ability to simplify the complex and her capacity to mobilise people and ideas so they can increase their visibility and influence. Mel has been recognised in the leadersHum 2022 Power List of the Top 200 Biggest Voices in Leadership. She is the host of podcast This Connected Life and author of The Social Association. Her second book Fully Connected is due out in mid-2022. Mel's book reco: "Together" by Dr. Vivek Murthy   We are "Making a Marketer"... in all ways. Check out episode 99 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    How to Find the Storyteller Within us with Chad Illa-Peterson

    Play Episode Listen Later Feb 6, 2022 30:36


    We regularly hear good marketing contains good storytelling. It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling. Stories live where you may not realize, and the "Story Catcher" helps understand that and more on this insightful episode.  Our guest... Chad Illa-Peterson Following a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-foot unicycle, Chad Illa-Peterson (aka The Story Catcher) discovered the compelling power of stories. Today, Chad helps you find and craft the stories you didn't even know you had to create deeper connections and open a portal of belonging. Chad's book recos: Storyworthy by Matthew Dicks Cumulative Advantage - Mark Schaefer's (past MaM guest!)   We have a new website coming SOON - MakingAMarketerPodcast.com (not quite live at time of publishing)!  We are "Making a Marketer"... in all ways. Check out episode 98 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Snowed-in, Playoff Time, & New Year Adventures: Business Lessons From Life with Megan Powers

    Play Episode Listen Later Jan 16, 2022 12:31


    Seeing lessons from everyday life requires some reflection. Do you take time to sit and think about the lessons or stories you can pull from what seems like "every day"? After a very interesting few weeks the lessons for this episode were not difficult to pull out! Being snowed-in taught me one... The never-give-up mentality of my QB / team taught me another... And, finally, after quite a few "new" adventures being kicked off in '22 - there was another... This is another solo show with host Megan - just about 12-minutes again! Let us know what you think and lessons you might have learned by tweeting at us or via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter accounts. Megan's Blog - she's a writer too (blog post on this ep to come)! Book reco (read while being snowed-in!): Atlas of the Heart by Brene Brown   We are "Making a Marketer"... in all ways. Check out episode 97 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Develop Influence Through Shareable Content with Dan Gingiss

    Play Episode Listen Later Dec 22, 2021 54:41


    How can (and should) companies create memorable experiences that people want to SHARE? You'll learn it's not terribly difficult. And, when done consistently, it can yield some pretty awesome results! Our guest on this episode is a friend of the show who was a guest back in Season 3 (episode 44!) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares so many amazing examples with us about how word-of-mouth marketing really is the best kind.   “A great customer experience strategy is the best way to get people talking about a brand.” Our guest... Dan Gingiss  Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald's, Discover, and Humana. Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and is the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show. His book reco: Big Little Breakthroughs by Josh Linkner   We are "Making a Marketer"... in all ways. Check out episode 96 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    How to Engage Positively with Press/Media with Elisa Camahort Page

    Play Episode Listen Later Dec 13, 2021 27:46


    How we work with the press / media has evolved so much over the years, like everything in the digital age. Our guest on this episode shares how to stay on track and not blow a media opportunity. Elisa has had such a diverse career, and uses her knack for storytelling as she shares so many great knowledge bombs with us! Interestingly, the advice she gives for engaging with press has much in common with the advice she gives for having productive conversations with people with whom we may disagree.  You'll be able to put this knowledge to work right away - whether you work with the press / media or not! Our guest... Elisa Camahort Page  Elisa was the Founding COO of BlogHer, Inc. She and her co-founders took BlogHer from grassroots movement to national women's media brand. After bootstrapping for two years, they raised four rounds of VC funding and achieved exit by acquisition. Through BlogHer's community practices and her own, Elisa built community, grew a business, and championed inclusivity in words and action at the intersection of content, community, and commerce.  Elisa's past speaking engagements include TEDx, SXSW, and the headquarters of Coca-Cola, Google, LinkedIn, and Logitech.  Her writing has appeared in the Wall Street Journal, Fortune, Mashable, San Jose Mercury News, and FoxNews.com. Elisa's course - genConnectU Her book - Road Map for Revolutionaries: Resistance, Activism, and Advocacy for All Her book recos: Caste by Isabel Wilkerson The Empathy Edge by Maria Ross Radical Empathy by Dr. Terry Givens If you'd like to watch the video to see us do this live - here.   We are "Making a Marketer"... in all ways. Check out episode 95 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Find Personal Harmony in LIFE to Better Your Business with Candice Denise

    Play Episode Listen Later Nov 26, 2021 49:24


    We can have seasons in our careers and in our businesses. Our guest on this inspiring episode shares that just because we might be entrepreneurs with a certain type of business doesn't mean we have to keep doing that thing. We can have a new "season" of our business and ourselves. And if we are serving ourselves first - checking in and taking care of ourselves first - we can then be there for our clients, our businesses, our people in a more impactful way. SO much inspiration on this one! "What the mind believes, the body receives." Our guest... Candice Denise  Candice is a Creative Director & Wellness Curator. With over ten years in the event planning industry, she is known for creating and curating memorable social experiences for clients. She took the logistics skills, project management, and creativity she gained from the event industry, evolved and created CD Creative Loft, working with high achieving, ambitious women to help them nurture their well-being + achieve & maintain a lifestyle of wellness.  Being a wellness advocate, she is sharing her journey - to inspire others through personal reflections and life lessons. She recognizes the importance of taking care of one's well-being (mind, body and soul). She's fueled by a passion to connect with, fuel and embrace one's true self. Currently based in Maryland she's a proud alumna of Johnson C. Smith University and a member of Zeta Phi Beta Sorority, Incorporated. Around the 39-minute mark Candice talks about her love of sunsets - host Megan then changed her Zoom background to a sunset -- this is what she thanks her for! :) (BTS info) Her book reco: Year of Yes by Shonda Rhimes The GLOW She-eo Community   We are "Making a Marketer"... in all ways. Check out episode 94 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Improve Marketing by Understanding the Primal Brain with Tim Ash

    Play Episode Listen Later Nov 16, 2021 28:52


    The brain is complicated, but our guest on this episode does a great job of breaking it down for us! Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed episode. Tim was recommended to us, and he delivered -- getting our brains really working on this one! His book: Unleash Your Primal Brain: Demystifying how we think and why we act. And you can get a chapter of his book by email to see what you think - HERE! Our guest... Tim Ash  Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. His book reco: Never Split the Difference by Chris Voss (2nd time it's been recommended!) If you'd like to watch the video - we recorded this one LIVE.   We are "Making a Marketer"... in all ways. Check out episode 93 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    The Power of Twitter Spaces with Sam Kelly

    Play Episode Listen Later Oct 31, 2021 45:03


    Social audio continues to grow in popularity and our guest on this show is an expert in Twitter, so we wanted to talk with her about how we can all experience Twitter Spaces to our advantage (spoiler alert: both personally and professionally)! She joins us all the way from Ireland, imparting not just lessons about Twitter tactics, but also about business lessons more broadly, including examples of how she has grown as an entrepreneur.  She is known as the "Tweeting Goddess," and you will absolutely understand WHY! The viral tweet she told us about is HERE. Our guest... Sam Kelly  Sam is a Twitter expert, author, speaker, social media consultant, and Director of Women's Inspire Network. One of the top Twitter experts as named in many global lists, Sam Kelly is a super connector and award winning business woman. Her book reco: Little Book of Twitter Magic by Samantha Kelly Bonus: The Daily Reflections     We are "Making a Marketer"... in all ways. Check out episode 92 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Overcoming Imposter Syndrome with Dr. Allana Da Graca

    Play Episode Listen Later Oct 17, 2021 28:04


    We all have those moments, whether we are in the C-Suite or just out of college! Questioning ourselves is natural, and we can be intentional in how we deal with these "imposter" thoughts. Recognizing that's what is happening is the first step... then what? Our guest Dr. Allana Da Graca helps us get out of our heads on this one! Her first book is quite inspiring - Tomorrow Can't Wait: An Inspirational Book Offering Persistence for a Lifetime. Harvard Business Review article mentioned on the show. Our guest... Dr. Allana Da Graca  Obsessed with building authentic engagement, Dr. Allana helps people share their genius without apology. This has a major influence on their perception and ability to reach new milestones. She helps remove tech overwhelm and makes complicated processes become tangible steps that make goal attainment possible. Having helped more than 20 thousand individuals through her 23-year tenure as a Professor and Communication expert, she has been featured in FOX News, NBC, BNN, WERS, WMUA, Dorchester Reporter, Boston Globe, The TEDx stage, WBOC, Shoutout Atlanta, Atlanta Voyage, EPOCH Times, and the UMASS Daily Collegian. She has been awarded the Robert C. Ford Fellowship, Martin Luther King Civic Leader Award, Laureate International Appreciation, and many more.  Her book reco: Expert Secrets Power Your Profits by Susie Carder   We are "Making a Marketer"... in all ways. Check out episode 91 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    How to Ask the Right Questions with Angus Nelson

    Play Episode Listen Later Sep 25, 2021 53:36


    Season 5 is holding nothing back, and this episode featuring Angus Nelson is no exception. He blew our minds, motivated us, inspired us, taught us, and made us laugh. When we enter a conversation with curiosity and an open mind, it's disarming. It shows the other person that you value their thoughts and feelings, and it opens the door to trust. When we ask the right questions, we create an entirely different dynamic, and Angus gives us the tools to get started. More than likely you'll listen to this episode more than once -- there's so much GOLD in this one! Our guest... Angus Nelson  Angus is a men's executive coach, one of America's top performance strategists and Founder of Evolve Men Coaching. He helps ambitious men find fulfillment for a life of meaning and purpose. His past clients include members from Fortune 50 brands to celebrity personalities while also speaking at headquarters for America's top brands such as Walmart, Coca-Cola, BMW, Disney, Whole Foods, and Adobe. Angus is married with three children and lives in Nashville, Tennessee with their 2 bougie dogs. His book reco: Expert Secrets by Russel Bunson His Instagram is a great place to connect with him!   We are "Making a Marketer"... in all ways. Check out episode 90 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Business Lessons From Life with Host Megan Powers

    Play Episode Listen Later Sep 20, 2021 12:10


    This our very first "no guest" episode! It's an idea host Megan has been toying with -- to add a third episode each month that's a very brief recap on recent marketing news or a "what I learned" recently sort of thing. We really look forward to your feedback if this is something you'd like more of as a supplement to the two episodes per month we normally publish. Megan had a BIG birthday recently and through that adventure there were a few things that occurred to her that are life / business lessons. It's just about 12-minutes long, and she also did the editing herself on this one, so please forgive if it's a little less smooth than normal:). Let us know what you think via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter (she also gives her email you can get if you listen).   Megan's Blog - she's a writer too! Book recos: Cumulative Advantage - Mark Schaefer's (past MaM guest!) new book It's Not Just Who You Know by Tommy Spaulding   We are "Making a Marketer"... in all ways. Check out episode 89 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Personal Branding Can Drive Sales (& SO Much More!) with Cass McMann

    Play Episode Listen Later Sep 1, 2021 39:54


    Have you ever thought about how your personal brand might affect sales? We talk about so much more on this episode, but our guest's insight on how our personal brand is a reflection on everything is super interesting! "...so when you think you work for a company, you're really working in the best interest of them. And, unfortunately, some organizations just don't put their people at the center. And so we as individuals have a responsibility to ourselves, I believe, to put ourselves at the center of what we do. And so your brand is doing that -- in every way..." Truly, this episode gets DEEP in a way you might not expect, given the title of the show. We would LOVE to hear what you think! If you comment on our Twitter, we would love, love, love that!  "...be brave and put your authentic self in the world... the world needs you." Our guest... Cass McMann  Cass McMann is the principal and founder of Know Better, Do Better Consulting - an organizational development firm relentlessly focused on building inclusive cultures while streamlining institutional processes. Cass partners with clients to create cultures that thrive in business because of their inclusivity. Know Better Do Better Consulting builds upon what clients do well while filling in the gaps of what is unknown to streamline processes, building healthy corporate culture, and creating a sense of belonging. Because when organizations know better, they do better. Her twenty years as an award-winning sales and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected. Cass' Blog - please check it out -- do much good stuff! Her book reco: You, Inc.- The Art of Selling Yourself - Harry Beckwith and Christine Clifford   We are "Making a Marketer"... in all ways. Check out episode 88 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Part 2 - Season 5 Making a Marketer Kick-Off - Season 4 Reunion

    Play Episode Listen Later Aug 25, 2021 39:08


    Our FIFTH season is officially ON. We're continuing the reunion tradition with part two of our season five kick-off with this one. The funniest and "not approved for public consumption" stuff went on behind the scenes while we had some technical difficulties, and it's chock-full of great nuggets from every guest! "Quotables" as Jen says. In this second part we have brought together (10 people!) Rob & Kennedy, Dennis Wakabayashi, Dorothea Bozicolona-Volpe, Chris Craft, Nathalie Gregg, Alexis Heinrich, Melissa Majors, Judi Fox, and Gary Ware! We check in to recap their episode and have them answer "one big question"... This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"  The result is a very insightful and lively conversation! GUESTS & their episodes from season four: Rob & Kennedy - Mastering Email Marketing, Ep. 66 Dennis Wakabayashi - TikTok - Top Platform Worldwide - Ep. 79 Dorothea Bozicolona-Volpe - How a Marketer Turned Tragedy Into Triumph - Ep. 83 Chris Craft - Crafting Creative Copy Writing - Ep. 67 Nathalie Gregg - The Power of Twitter Chats - Ep. 62 Alexa Heinrich - Absolutely Accessible Marketing - Ep. 75 Melissa Majors - Inclusivity as a Business Advantage - Ep. 84 Gary Ware - Transforming Culture - Ep. 59 Judi Fox - Captivating Clubhouse - Ep. 80   We are "Making a Marketer"... in all ways. Check out episode 87 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Season 5 Making a Marketer Kick-Off, Part 1 - Season 4 Reunion

    Play Episode Listen Later Aug 11, 2021 45:44


    FIFTH SEASONS?! Yes! We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us! In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett! We check in to recap their episode and have them answer "one big question"... This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"  The result is a very insightful and lively conversation! GUESTS & their episodes from season four: Troy Sandidge - Marketing Strategy, Ep. 65 Gary J. Nix - Challenges in Media Communication - Ep. 76 Jim Fuhs - How to Build a Livestreaming Show - Ep. 69 Diana Richardson - Scintillating Search Tips (SEO) - Ep. 74 Kendra Losee - Marketing CBD - Ep. 60 Christina Garnett - Visual Intelligence - Ep. 71   We are "Making a Marketer"... in all ways. Check out episode 86 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Online Video Mastery with Chuck Moran

    Play Episode Listen Later Jul 29, 2021 25:54


    ** BONUS EPISODE ** This episode is dedicated to our beloved Elizabeth Glau who was a co-host of this show for the first two seasons. She lost her battle with metastatic breast cancer on July 19th, 2021. She was an incredible soul and was an integral to our success from the start. ------------------------ Video content remains HOT. And, many people are still hesitant to create videos. Chuck Moran of Bald Guy Studio and Online Video Mastery has some incredible tips for how to create videos (that don't suck) using your smartphone. This awesome BONUS episode is worth the 30-minutes based on all the tool tips alone. My guess is you'll also want to take Chuck's course because he is just so good. Take his class! Learn more and use this link for a discount. You'll be creating (or improving) your videos in no time. Our guest... Chuck Moran  As Owner and Chief Bald Guy at Bald Guy Studio, Chuck has over 40 years experience in graphic design and marketing communications, including website design, branding, social media and print design for organizations of many sizes. The pandemic brought opportunity. Chuck's team was hired to create a Zoom training to help artists teach classes online, and he recently developed a workshop to show members of a state association how to create videos with their smartphones. Those projects have now become courses under his new brand, Online Video Mastery.. A graduate of the University of Virginia, Chuck is a native and resident of Charlottesville, Virginia where he operates his businesses between family activities and walking his dog, Rocky McDuff. Watch the video of this episode, recorded live: BONUS, Ep. 85   We are "Making a Marketer"... in all ways. Check out episode 85 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Inclusivity as a Business Advantage with Melissa Majors

    Play Episode Listen Later Jul 5, 2021 38:18


    Sometimes you hear someone speak and instantly get the feeling you must know that human! And, they must be a guest on this podcast -- this guest is that person. We rounded out season four with a deep and truly enlightening conversation about inclusivity in leadership with Melissa Majors! This discussion shed light on the ties between emotion and actual physical pain, what it means to truly lead with a mind for inclusivity, and the idea that inclusion really does fire up our spirits.  Melissa has published a book that should be required reading for every human. If you haven't heard her speak, you are in for a treat with this final episode of season four! Quote from Melissa: “Inclusion is more than a moral obligation - it's a competitive advantage.” Her book: The 7 Simple Habits of Inclusive Leaders A guilt-free guide on how to boost innovation and performance by involving others equally Our guest... Melissa Majors, “The Inclusive Leadership Expert”  CEO of Melissa Majors Consulting, she is an innovator and optimizer of education, inclusion, & leadership strategies. She has dedicated her career to maximizing the business impact associated with these areas of focus. The team at Melissa Majors Consulting has extensive experience and a proven reputation for driving better business outcomes through innovative and inclusive strategic planning. They bring deep expertise in improving profitability and innovation, boosting organizational performance, and optimizing inclusion strategies. Melissa formally studied strategy and innovation at Harvard University. Melissa is a crowd-pleasing speaker who masters brain-friendly talks that engage her audiences and spark not just inspiration, but action as well. She is featured in publications such as Forbes Magazine, Smart Meetings, The Meeting Professional, NorthStar Meetings Group's Eventful Podcast, The Event DR, and on the keynote stage at events such as Meeting Professional International's WEC, The Northwest Event Show, Catalyst Events, Legg Mason's DEI Conference, and many more.   Her book recos: Chris Voss: Never Split the Difference: Negotiating As If Your Life Depended On It  Brene Brown: Braving the Wilderness Check out the LIVE Video if you'd like to watch us chat. A couple of great blog posts by Melissa: Exclusion Literally Hurts Inclusion Confusion   We are "Making a Marketer"... in all ways. Check out episode 84 (last ep of season 4!) -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    How a Marketer Turned Tragedy into Triumph - Dorothea Bozicolona-Volpe Comes Full Circle

    Play Episode Listen Later Jun 19, 2021 32:14


    We don't all have a linear career path. Some people crushing the digital marketing space were once elementary school teachers. Others worked to catch bad guys with the government before walking down the road of marketing--the latter is this episode's guest! Hearing the journey of someone who has had such an interesting career that was ALSO greatly impacted by a personal tragedy will get you thinking. One of our live viewers of this broadcast said "I was hanging on her every word!" We think you will too. Our guest... Dorothea Bozicolona-Volpe  Dorothéa was born in New York City to French and Italian parents. Her Father's passing caused her family to move to Europe where she became somewhat of a nomad. She‘s lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the UK. Dorothéa is a strategic digital marketing executive who is fluent in four languages and specializes in developing business through digital, influencer, and social media marketing for the world's most memorable brands. She teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans. There are 4 distinct areas of her business, Social Espionage - eCommerce, Employer & Personal Branding, Enterprise Social Networking, and Marketing Strategy  She's also an avid skateboarder who tweets to relax.  Her Ted Talk - https://www.youtube.com/watch?v=Vjy9X-sXVJg Her book recos: Unleash Your Primal Brain – Tim Ash (who will be a season 5 guest!) - a great book for business, relationships, personal development – operating system for human beings. Radical Alignment – Alexandra Jamieson and Bob Gower -  a proven “Low Drama, High Joy” method for productive, empathy-based communication and collaboration for ANY relationship -- business, personal, or otherwise. BONUS Book: Marketing Rebellion by Mark Schaffer Check out the LIVE Video if you'd like to watch us chat.   We are "Making a Marketer"... in all ways. Check out episode 83 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    How to Succeed in Chat Marketing with Kelly Noble Mirabella

    Play Episode Listen Later Jun 6, 2021 55:18


    Our guest Kelly Noble Mirabella holds a (long-standing) record -- one of her previous Making a Marketer episodes on chatbots (as of writing this) is the most downloaded all-time! When we realized it goes back to season two in 2018, we knew it was time to have her back. The options we have in marketing to reach our customers and prospects continues to evolve, as does the capabilities chat marketing provides us. SO much strategy AND tactics covered on this show! AND, Instagram opened up chat automations the day we recorded, so we get a "hot off the presses" update on the capabilities from Kelly. This is one you WILL replay and you'll quote it if you're having trouble convincing clients to bring chat marketing into their digital marketing plans. She shares several tools too - you gotta listen to learn what they are to get them all! Our guest... Kelly Noble Mirabella  Kelly is an international speaker and sought after Digital marketing educator with more than 14 years of digital marketing experience. With a flair for fun, Kelly brings her unique and engaging style to her Baby Got Bot training videos and Messenger campaigns. As owner of Stellar Media Marketing, Kelly has worked with some of the best brands in the digital space. Partnering and working with companies like AgoraPulse, Kerwin Rae, Bot Tools and Restream.io, Kelly brings the fun, and a great experience to any project. Kelly is known for creating clear and easy to follow tutorials and guides to help people tackle the world of Messenger Marketing and beyond. Kelly is also the Trainer for ManyChat and a Bot Tools Ambassador. Kelly's Previous Eps.: Episode 23: AI Chatbots Episode 16: Live Streaming, along with guest Chris Strub Her book reco: The YouTube Formula by Derral Eves   We are "Making a Marketer"... in all ways. Check out episode 82 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Social Audio, Events, & Social Media with Troy Sandidge & Dai Macdonald ("Ask Me Anything" Live Show)

    Play Episode Listen Later May 17, 2021 36:01


    It's fun to do "ask me anything" shows from time-to-time, and this is actually the first time (it's the planner in me:) we have done one for this podcast!  Of course, the hot topic right now as every platform is adding an audio element, is social audio. We talk about it on its own and about how it can work with events... Also - social media has evolved quite a bit. Do you think it has become more challenging to manage? We cover that! Our guests... Troy Sandidge  Troy is a marketing strategist, social media technician, dynamic speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial marketing-focused inputs that generate effective outputs and designed outcomes for growing SMBs and national multi-billion dollar enterprises. ​As a former Vice President of a creative agency and former Chief Strategy Officer of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via successful yet simple marketing systems. Troy has a reputation for being proficient at establishing brand identity, expanding brand reach, and increasing profitability through social media, video, and digital marketing strategies that emphasize storytelling using his D.A.R.T. Marketing Methodology™. Dai Macdonald - Social Media Specialist at Shaky's Pizza  Dai is a social media, content, writing, and marketing strategy addict who still doesn't believe her job is a real thing. Storytelling is her jam. Whether it's through a blog post, a video or an image -- she loves creating captivating content that doesn't just get the message across, but gets attention. Troy's book reco: Value Based Selling by Alan Weiss Dai's book reco: The Hidden Psychology of Social Networks by Joe Federer   We are "Making a Marketer"... in all ways. Check out episode 81 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Captivating Clubhouse with Judi Fox

    Play Episode Listen Later Apr 30, 2021 58:47


    There is HUGE upside to audio media. Here you are, reading about this podcast episode - an audio medium. This is one-way, though, right? One of the beauties of the emerging audio platforms, like Clubhouse*, is that you get to engage with others in a very personal way. You can truly interact with your community - or build one. We have a "club" in Clubhouse called Making a Marketer! And we want to interact with you - please join us. We're going to do a Clubhouse or two as a follow-up to this episode... Judi Fox even gives YOU some calls to action inside the show. SO many amazing nuggets about Clubhouse and some LinkedIn too (that IS her jam outside of CH, of course). *Clubhouse is currently only on iOS, but all of this info can be applied to any audio platform! Our guest... Judi Fox  Judi has generated over 5 million views on LinkedIn in the last two years, and is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance.  She is featured in Inc Magazine, CEO Magazine, VidSummit, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts.  With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days. Judi's book reco: Tipping Point by Malcom Gladwell   We are "Making a Marketer"... in all ways. Check out episode 80 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    TikTok: Tops Platform Worldwide with Dennis Wakabayashi

    Play Episode Listen Later Apr 18, 2021 40:29


    Is TikTok a silly platform? Yes. Is TikTok primed for true brand awareness? Absolutely. Our guest on this episode talks a lot about how the algorithm works so much better than most of the other social media platforms.  It's about what TikTok has truly gotten right so far. It IS fun, AND it can be used to drive business! These two things don't have to mutually exclusive. Check out this super informative episode about how TikTok is emerging as the top social media platform worldwide! Our guest... Dennis Wakabayashi  Dennis is VP of the world’s 7th largest marketing solutions company where he is responsible for the strategy and execution of integrated marketing -- also known as customer experience (CX) for Fortune 500 companies. In May 2020 he was named a top CX expert of the decade and ranks among the top 150 CX influencers globally. He regularly hosts/emcees marketing industry events, appears on international podcasts, and is a renowned public speaker, author, and educator. He has more than 50,000 social media followers and is dedicated to empathy, collaboration, and growth for customers and brands. Dennis' Business Book Reco: The Experience Maker by Dan Gingiss (pre-order for release Sept. 14, 2021) We recorded this one live! If you'd like to watch it, here it is on YouTube.   We are "Making a Marketer"... in all ways. Check out episode 79 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Purposeful Personal Branding with Brianne Fleming

    Play Episode Listen Later Mar 26, 2021 29:07


    A business brand and a personal brand should be different, right? Distinctive? Wellll, maybe not! Our guest on this episode shares with us how we can be purposeful in our PERSONAL branding - that might be connected to our business too... and for some, it makes perfect sense. You'll take away some really great insights that will likely make you think about tweaking your own personal brand (by the way, we ALL have one whether it's purposeful or not!). Our guest... Brianne Fleming - Brand Builder, Marketing Instructor, Pop Culture Writer, Podcast Host & Speaker, and Band Boy Fangirl Brianne coaches individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. The result is a dedicated audience who will grow your business and remain loyal for life! Her coaching style isn’t rigid or something you can find out of a textbook. Instead, she finds inspiration and takeaways from music, movies, and moments in popular culture, past and present. She also teaches branding and social media University of Florida. Brianne has a podcast called Making the Brand (where she recently had AJ McClean from Backstreet Boys as a guest on her pod!) and a Twitter Chat called #PopChat. Brianne's Business Book Reco: Stand Out by Dorie Clark   We are "Making a Marketer"... in all ways. Check out episode 78 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Positive Mindset in Business with Fred Blumenberg

    Play Episode Listen Later Mar 13, 2021 31:23


    We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach.  While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred delivers on setting an authentic and positive example for us! This is a business-focused podcast, so whether you're in business for yourself or you work for someone else, this ~30-minute show is for you.  We can all use more positivity, and help finding some direction, no? Our guest... Fred Blumenberg - Positive Mindset Coach Fred is a dad, husband and coach who is well known for his high energy, enthusiasm and positive vibes! Fred believes that everyone deserves to live their best lives NOW by gaining supreme clarity on what they want, understanding their purpose, and being able to find happiness even in the toughest moments. He helps people get out of their own way by using practical tools they can use daily. He has created a community of more than 300 people who are solely about one thing: AUTHENTICITY. This is about sharing your vulnerabilities with others online to help facilitate healing, helping and the ability to learn from others. Fred's book recommendation: The 10 X Rule by Grant Cardone His podcast: The Authentic Zone   We are "Making a Marketer"... in all ways. Check out episode 77 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

    Challenges of Communication in Media with Gary J. Nix

    Play Episode Listen Later Feb 25, 2021 30:50


    For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one. We break down what "Social Media Marketing" is, its evolution, and discuss the impact of how we communicate (or are communicated to) in digital media these days. We get deep, y'all! Our guest... Gary J. Nix - Founder & Chief Strategist at Brandarchist Gary is an award-winning brand strategist who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, and marketing industries. Known for merging traditional marketing principles with modern techniques, his expertise & distinct point-of-view in the space has positioned him as a sought after source in the advertising trades, a guest lecturer, and a subject matter expert on ethics, culture, and community as a business necessity. Gary's Book Reco's: The Invincible Company by Alexander Osterwalder Change by Design by Tim Brown Megan's Book Reco: It's Not Just Who You Know by Tommy Spaulding We are "Making a Marketer"... in all ways. Check out episode 76 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"! **

    Absolutely Accessible Marketing with Alex Heinrich

    Play Episode Listen Later Feb 14, 2021 39:54


    This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening. I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantly on my radar as a person we had to have on this podcast.  The work of accessibility in digital marketing is incredibly important "as humans," as Alex states eloquently, but it's also our obligation as digital marketers to be sure as many people as possible see our marketing. 65% of humans might not. If that isn't compelling enough to learn more, I don't know what would be!  Every human should be able to read and hear every thing we do as marketers. Full stop.  Grab a pen and paper for all the tips Alex gives us!! Our guest... Alex Heinrich - Digital Accessibility Advocate & Social Media Manager at St. Petersburg College Alex is an award-winning social media strategist from Chicago, now living in Central Florida. She has worked in higher education since 2014, and one of her big passions is teaching other digital marketers how they can create content that's both engaging and inclusive through basic digital accessibility best practices.She was also the “Sprout Social 2020 Always On Award Winner” in September 2020. Winners of this award are social media pros who are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media. Accessibility apps Alex shared with us: Emojipedia & MixCaptions Book Reco: Fundamentals of Social Media Strategy: A Guide for College Campuses If you have an input or information to share with us about digital accessibility, please DM us on Twitter!   We are "Making a Marketer"... in all ways. Check out episode 75! -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

    Scintillating Search Tips (SEO) with Diana Richardson

    Play Episode Listen Later Jan 30, 2021 46:09


    Do you know what gets you FOUND on the search engines? I mean, really understand how it works?  On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond...   This is a great complement to the show we already did with Brie Anderson previously! Our guest... Diana Richardson - Social Media & Community Manager for Semrush Talk to Diana about SEO, SEM, Social Media or Digital Marketing strategy — she's done it all... and she loves to talk shop. Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for over 14 years working with businesses of all shapes and sizes. She's headed up an entire Search Engine Marketing team for a large company and has been a Digital Marketing Director for a boutique marketing agency. A Virginia native, she's now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape as well as her other favorite topics: wine, movies and TV.   We are "Making a Marketer"... in all ways. Check out episode 74 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

    Working IN Your Business vs. ON Your Business with Maiko Sakai

    Play Episode Listen Later Jan 15, 2021 30:29


    Anyone who owns their own business or is trying to juggle too much knows the struggle. "Clients come first!" ... "I don't have time to promote my business, or do budgeting, or..." Our guest on this episode has some really creative and useful ideas for helping us to carve out that time and make a routine out of it. Start small and make it fun are two of her tips! Our guest Maiko's book recommendation: Built to Sell Our guest... Maiko Sakai - Founder of Airtight Concepts Maiko is a business strategy consultant. A secret weapon, confidant & silent partner to visionary creative entrepreneurs with the desire to build a high-functioning, profit-generating machine of their dreams. She is also the creator of two programs: “Define + Refine Your Profitable Niche” and “Business Optimizer 360.” As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective, but not-so-conventional, strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative & qualitative assessments. Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds. She's a minimalist, a sucker for ultra-contemporary design, and exotic houseplants. She earned her MBA from Johnson School of Management, Cornell University.   >> We did this one live if you want to check out the video on YouTube.   We are "Making a Marketer"... in all ways. Check out episode 73 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

    Importance of Building a Fanbase with Ramon Ray

    Play Episode Listen Later Dec 30, 2020 32:16


    You might have customers, but do you have FANS? Or, conversely... you might have fans who you haven't converted to customers just yet, right?  Ramon Ray is a super-inspiring human, and the perfect person to help us round-out 2020 and start 2021 anew. He's an author and entrepreneur who has paved his way as a business person and has a ton to teach us (such an uplifting spirit too, as you'll hear)! We don't want to give too much away... but be sure to listen until the end to learn how you can win some stuff, y'all Special Gifts as we close out 2020 and kick-off 2021! ~ Win a copy of Ramon's latest book ~ AND get yourself an X-Stand! BOTH complements of Ramon for one lucky winner! Megan is ALSO going to buy a copy of Ramon's book to give away... so, you have 2x the chance to win his book. Follow us on Social Media and enter to win by Jan. 15th (instructions given on the show). YouthEducationProject.org is his non-profit - check it out and support it, friends. Our guest... Ramon Ray - Founder of Smart Hustle Media He's an entrepreneur, author and speaker who loves burnt pancakes and bacon on the weekends. He's the founder of Smart Hustle Media, has started four companies and sold two. Ramon has authored four books and his latest book is "Celebrity CEO - How Entrepreneurs Can Thrive By Building a Strong Personal Brand." His passion is inspiring small business owners, entrepreneurs and youth to life fulfilling lives! Over his extensive career, Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small business owners and entrepreneurs to help their businesses thrive. We are "Making a Marketer"... in all ways. Check out episode 72 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

    Visual Intelligence (& #MarketingTwitter) with Christina Garnett

    Play Episode Listen Later Dec 18, 2020 39:48


    There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive. What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that would save you a ton of money - you'd jump at it, right? We're not "promoting a product here" -- we don't do that -- we are sharing a NEW and unique solution to an old time issue. Also, Christina is the queen of #MarketingTwitter, so it made perfect sense for us to also talk about the platform we both love to bits. This is a GOOD one, y'all! Another show that will help prepare you for a new year. Please let us know your feedback on the show and what subjects you'd like us to cover in the new year. Here's a scientific article about visual intelligence, and a fancy deck about how it works. Our guest... Christina Garnett, Senior Insights Strategist at Vizit Former teacher and marketing director, Christina works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.With her work at VIZIT, Christina works to create strategy playbooks and visual intelligence reports in the pursuit of content that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them.Christina is featured in HubSpot Academy's Social Media certification course, as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater. We are "Making a Marketer"... in all ways. Check out EPISODE 71 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

    Maximizing Productivity with Yvonne Heimann

    Play Episode Listen Later Nov 24, 2020 44:34


    Not all superheroes wear capes, as they say... But our guest on this episode is indeed SuperWoman!  Just "ask Yvi" and you will receive oodles of nuggets of useful tips. This show literally applies to ANYONE in business, and especially entrepreneurs who are looking for ways to fine-tune (or create) their processes for running a business effectively. Are productivity and efficiency the same thing? Do you have a tool in your tool belt for everything you and your team are doing? Yvi has the answers on this one! Our guest... Yvonne Heimann - Business Efficiency Consultant | Speaker | NLP Coach & PractitionerAs a web designer and business efficiency coach who runs multiple businesses, Yvonne has over 10 years of experience organizing, strengthening, and streamlining businesses into profitability and success.Since moving to the US in 2007, Yvonne has been helping empower entrepreneurs to successfully run sustainable businesses while also enjoying life.   We are "Making a Marketer"... in all ways. Check out EPISODE 70 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

    How to Build a Livestreaming Show with Tim & Jim

    Play Episode Listen Later Nov 16, 2020 32:46


    Tim Sohn and Jim Fuhs are P.R.O.s at livestreaming! They were the perfect people to talk with about current trends and strategies for creating a livestreaming show in this VIDEO age. We both use StreamYard to do our livestreaming shows, and we talk about other tools you can use, right along with StreamYard.  Building community. Those two little words pack a HUGE punch. This is a big takeaway from this episode -- livestreaming enables you to share your message in a very personal way, and engage with your audience in a way you cannot do otherwise. Our guests... Tim SohnFounder of Sohn Social Media Solutions, Tim plans and produces memorable virtual events & live shows for businesses & organizations that want to make a bigger impact in the world. He is also co-host of two live shows - The Tim & Jim Show & coffee & donuts. He loves Dunkin' & his family, not necessarily in that order. Jim Fuhs President of Fuhsion Marketing of Marietta, GA. Jim is a retired Marine LtCol turned digital marketing consultant, speaker, live streamer, podcaster, and remote live stream and virtual event producer with over 30 years of business and social media experience. His business serves several diverse clients including small business, nonprofits, higher education, and local non-governmental and governmental organizations. Jim fuses Marine Corps Leadership with Marketing. His 20 plus years of highly successful leadership experience as a Marine Corps officer lets him bring that to bear in the ever changing world of marketing and technology. Get online with your clients and prospects and build that community.   We are "Making a Marketer"... in all ways. Check out EPISODE 69 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

    Essential Social Selling Using CRM with Jon Ferrara

    Play Episode Listen Later Oct 23, 2020 44:27


    Every now and then you encounter a successful entrepreneur who is a good soul, without question. Jon Ferrara is that dude. He shared so much insight on using a customer relationship management (CRM) tool for "social selling" (and more), about marketing & business in general... and about just being a good human. For real!Learn about the differences between CRM tools, why one that has social media integration is valuable, why you should be using one, and SO. MUCH. MORE.BONUS: He's also giving our listeners a gift! Be sure to listen until the end to get that gift--you'll want to keep listening anyway, and that will make it soooo worth it.* The MarTech map Jon talked about >> http://bit.ly/martchmap * FUN thing Jon shared on the bonus Q... spook yourself up, y'all! >> https://myevildoll.com/ Our guest...Jon FerraraCEO & Founder at Nimblejon@nimble.comJon has been a “CRM guy” for many years. He is an entrepreneur at his core. He founded the Nimble 12 years ago -- it’s an award-winning social sales and marketing CRM for individuals and teams. Every day, people use it to successfully nurture their personal and business relationships across email and social networks such as Twitter, Facebook, and LinkedIn. We are "Making a Marketer"... in all ways. Check out EPISODE 68 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!https://bit.ly/mamITuneNEW::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released ALBUM, Underrated! **

    Crafting Creative Copy Writing with Chris Craft

    Play Episode Listen Later Oct 15, 2020 20:41


    Copy writing is an art form. Effective copy writing is like GOLD... My conversation with this guest was quick (after the tech glitches were edited out!), so there are a bunch of great tips about how to craft good writing packed into about 20-minutes!Struggle with writer's block? Need some help sparking creativity? Chris has you covered.Our guest...Chris CraftChief Content Officer at Neo Lux Marketing AgencyAnd Founder at Nao MediaChris helps healthcare and tech companies grow through content marketing. He serves customers through content strategy, copywriting, blogging and copy editing.Twenty-minutes of pure goodness.Mentioned on the show also is the Inspire First community he helped found! Check out the community and the podcast.Please share your feedback with us too - we want to hear it. We are "Making a Marketer"... in all ways. Check out EPISODE 67 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!https://bit.ly/mamITuneNEW::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released ALBUM, Underrated! **

    Mastering Email Marketing With Rob and Kennedy

    Play Episode Listen Later Sep 25, 2020 48:14


    Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a niche (which they would pronounce NEESH, since they're British!) in email marketing because they had so much success with it. Email marketing is about making sure people have all the information they need for WHEN they want to buy... we should be using email to nurture those relationships. Our guests... Rob & Kennedy are from Newcastle Upon Tyne in the North east of England You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite. Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving. Goal stated by Kennedy: "Let's try to become less crap than we were yesterday." My absolute favorite tips were about the subject line and the preview bits! I'm not going to tell you why... when you listen you'll know the reason. For sure, this is one of our most resourceful episodes yet. Email marketing has been bumped off for social media, but it's unquestionably more important. Megan used to "do email" (no, seriously, she got hired by a dot-com without a title)... and this chat was so enlightening! Things. Have. Changed. "You're the only person who looks at 100% of your content." Check out the #EmailHour Twitter Chat: Thursdays at 12pm PDT / 8pm UKTheir podcast is the Email Marketing Show: Every Wednesday     We are "Making a Marketer"... in all ways. Check out EPISODE 66 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released ALBUM, Underrated! **

    Building a Successful Marketing Strategy Framework with Troy Sandidge

    Play Episode Listen Later Sep 13, 2020 35:20


    We should absolutely start with the END in mind in all we do. And having a strategy behind everything we do in marketing is a MUST. Our guest on episode 65 is Troy Sandidge - Chief Strategy Officer of Vult Labs - and this is is sweet spot. EXTRA AWESOME? Co-Host Jen Cole is on with us on this LIVE episode!  Our guest... Troy SandidgeChief Strategy Officer at Vult LabTroy is a marketing strategist, keynote speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial inputs for growing SMBs and national multi-billion dollar enterprises.As a former Vice President of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via marketing. Troy has worked with entrepreneurs, small businesses, nonprofits, national brands, influencers, international organizations, and more. It shouldn't be novel to think about how much money you have to spend... and yet it can be secondary? Troy has a way of making us think about things that aren't simple... in terms that are very easy to understand.    We are "Making a Marketer"... in all ways. Check out EPISODE 65 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released ALBUM, Underrated! **

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