POPULARITY
Jason Andree is the CMO of one of the fastest-growing companies in the country, Nufabrx. He grew up on a farm, and showing cattle translates surprisingly well to being a CMO. Jason joined Nufabrx from GlaxoSmithKline, where he led their global digital marketing department, executing marketing strategies across global categories. He is now a senior-level marketing executive with over fifteen years of success within the healthcare industry and is forging a new path in Healthware with Nufabrx. Nufabrx puts medicine in clothing by making it water-soluble, infusing it into yarn, and coating it onto textiles. The company started in Seattle but soon relocated to Alan's home state, North Carolina, to be closer to experts in the textile industry. Due to its proximity to suppliers and researchers, Nufabrx is able to source all of its product materials within 90 miles of its manufacturing plant. In this episode, Alan and Jason discuss why biohacking is becoming mainstream and the challenges of operating in the "white space" to create a new product in a giant industry. Jason and his team are crafting creative to make people rethink solutions to pain and targeting the demographic that is most familiar with pain: older consumers. Many marketers want to focus on the flashy fun of younger consumers, but older consumers are often overlooked, and Nufabrx is taking the opportunity to fill the gap. As a smaller brand, Nufabrx has to be innovative with its marketing dollars, so they keep a keen eye on performance and know they have to be flexible, take risks, and stay close to consumers. In addition to B2C, Nufabrx operates in the B2B space as well. Jason believes innovation can only come from consumer behavior. By licensing its technology and working with established brands rather than against them, Nufabrx is leading the charge in the construction of a new category. In this episode, you'll learn: Why we are seeing a rise in mainstream biohacking How to build and think about a new product, brand, and category What is "co-opetition"? Key Highlights: [01:30] Cowboy Kid [04:00] Jason's path to Nufabrx [05:50] Nufabrx Overview [09:10] Why is biohacking big right now? [12:30] Building a new brand, new product, and new category leader [15:20] Crafting creative to make people (re)think [19:40] Making less money work more [22:00] "Co-opetition" in B2B [25:10] How to handle your ambition [26:45] Plan your steps, but not too much. [28:10] Less about marketing performance. More about telling better stories [29:50] Biomes to watch [32:10] The Times They Are A-Changin', fast! Thank you to our sponsor: PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Resources Mentioned: Jason Andree Nufabrx Prior experience at GlaxoSmithKline Tim Ferriss, podcaster and biohacker David Fossas, CMO of Restore Hyper Wellness on Marketing Today Bob Hoffman on Marketing Today AARP and Nufabrx Human Skin Microbiome Follow the podcast: Listen on iTunes (link: http://apple.co/2dbdAhV) Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen on Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jasonandree/ https://twitter.com/nufabrx1 https://www.instagram.com/nufabrx/ Connect with Marketing Today and Alan Hart: Twitter Alan B Hart - http://twitter.com/abhart LinkedIn Alan - https://www.linkedin.com/in/alanhart Twitter Marketing Today - http://twitter.com/themktgtoday Facebook Marketing Today - https://www.facebook.com/themktgtoday/ LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/ Post-Production Credits: Sam Robertson Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.
FRONTIER CUPID brings you a tall-ish tale of The Cowboy Kid, his sidekick Red Feather, a murderous gang and a FRONTIER BLIZZARD. Then there’s the bear…
The top 15 games of 1991 are revealed. Plus: Joe & Mac, Super EDF, Ys III, Bucky O'Hare, Nightshade, Mega Man 4, Monster In My Pocket, Kick Master, Dragon Fighter, Cowboy Kid, Golden Axe 2 & more!
This week we discuss a fresh new bachelor from the 1996 “Bachelor Book” magazine. David is totally using his kid as a chick magnet. Please follow us on the social medias @datemepod Facebook Instagram Twitter Thanks a million to our friend Natalie Boh for her awesome theme music. Thanks to Rich Lyons for his excellent editing.
Just a guy who fantasized about ridding the world of make believe bandits. The dime store cowboy who taught me to value my friendships. All of them.
156. Super Mario Maker 2 / Bloodstained: Ritual of the Night / Dragon Quest Builders 2 / Gato Roboto / Cowboy Kid / Switch Lite Bruno, Dom et Fred se réunissent pour vous parler de leurs jeux de vacances pendant que JF arrange sa piscine. Fred bâtit plus de niveaux que jamais avec Super Mario Maker 2. Dom nous donne enfin ses impressions sur Bloodstained: Ritual of the Night, on est très humides. Bruno pogne de quoi à bâtir des maisons dans Dragon Quest Builders 2 et se prend pour un minou dans Gato Roboto. Dom s’est acheté des beaux pantalons pas de fesses pour nous parler de Cowboy Kid. On vous parle également de la Nintendo Switch Lite et on répond à vos questions! Du gros fun et bien plus dans ce 156e épisode! Bonne écoute!
156. Super Mario Maker 2 / Bloodstained: Ritual of the Night / Dragon Quest Builders 2 / Gato Roboto / Cowboy Kid / Switch Lite Bruno, Dom et Fred se réunissent pour vous parler de leurs jeux de vacances pendant que JF arrange sa piscine. Fred bâtit plus de niveaux que jamais avec Super Mario Maker 2. Dom nous donne enfin ses impressions sur Bloodstained: Ritual of the Night, on est très humides. Bruno pogne de quoi à bâtir des maisons dans Dragon Quest Builders 2 et se prend pour un minou dans Gato Roboto. Dom s’est acheté des beaux pantalons pas de fesses pour nous parler de Cowboy Kid. On vous parle également de la Nintendo Switch Lite et on répond à vos questions! Du gros fun et bien plus dans ce 156e épisode! Bonne écoute!
This week we play western games! Nikki slams her face into a cactus in Cowboy Kid, Cody fights video games' official 10,000th giant spider battle in Gunman Clive 2, and Matt gets revenge for his dead wife and my giant gorilla arms in Outlaws.
Once again, ALL HAIL THE RANDOMIZER and its gift of Mighty Morphin Power Rangers for the SNES. We talk about Fox Network contests for kids, the true awesome power of the Green Ranger, the tale of a Big Kid and a Cowboy Kid, and there’s even some talk about this little gem of a game. … Continue reading → The post Ep. 503 – Mighty Morphin Power Rangers (SNES) appeared first on TADPOG: Tyler and Dave Play Old Games.
Grace and Craig are joined by special guest Greg and Gary in this remotely-recorded on-location ARCADE EDITION of Saves Together! This episode is all about their experience with 4-players all huddled around a Gauntlet Legends arcade cabinet at The Playhouse // Swillburger in Rochester, NY. Join us for discussions about Gauntlet as well as Cowboy Kid, Half-Life, Crusader Kings II, Super Smash Brothers Ultimate and fundamental understandings of the schoolyard game of Tag!
Nesse 3em1 fomos pro Velho Oeste e escolhemos 3 grandes jogos com essa temática que marcaram época: Sunset Riders, Wild Guns e Cowboy Kid. Nesse episódio descubra Qual a relação de Cowboy Kid com Goenmon. Qual a melhor versão de Sunset Riders e Wild Guns foi um jogo injustiçado?
Nesse 3em1 fomos pro Velho Oeste e escolhemos 3 grandes jogos com essa temática que marcaram época: Sunset Riders, Wild Guns e Cowboy Kid. Nesse episódio descubra Qual a relação de Cowboy Kid com Goenmon. Qual a melhor versão de Sunset Riders e Wild Guns foi um jogo injustiçado?
The boys are back with another Tiffany episode discussing some yard sale stories, helpful cousins, getting "Hodged" and how to get Joe to host a BBQ for gamers. Enjoy! Show openMicrophone issues again but staying calm this timeCousin Chuck comes through for the boys of STCPodGoing RF Single BananasBill's yard sale stories#BeenHodgedSnobby Transformers community vs crazy gamers communityA game swap is no place for a 4 yr oldSUPPORT YOUR STCPOD FOR FREE BY SHOPPING THROUGH OUR AMAZON LINKS FOUND AT http://www.stcpod.com/ Twitter: https://twitter.com/STCPod STCPod Website: http://www.stcpod.com/ YouTube Channel: https://www.youtube.com/starttocontinue iTunes: https://itunes.apple.com/ca/podcast/stcpod/id1060217107 Instagram : STCPod Stitcher: http://www.stitcher.com/s?fid=56723&refid=stpr Podcast URL: http://stcpod.podbean.com/ RSS: http://stcpod.podbean.com/feed/ --- Send in a voice message: https://anchor.fm/stcpod/message
Foster the People's ubiquitous "Pumped Up Kicks" is catchy-as-hell Bubblegum Pop replete with whistling and dark lyrics about a crazed "Cowboy Kid" wielding a six-shooter. It reminds me of Gus Van Sant's Elephant.Stream: Download: (right-click, save target as): Beat City Radio #570Playlist:Peter Bjorn and John – Amsterdam (Writer’s Block) 2006Edward Sharpe and the Magnetic Zeroes – Home (Up From Below) 2009Intelligence – Warm Transfers (Fake Surfers) 2009Foster the People – Pumped Up Kicks (Foster the People EP) 2011 * Full-length Torches drops 5/25*Matt & Kim – Cameras (Sidewalks) 2010Phantogram – Mouthful of Diamonds (Eyelid Movies) 2010Station Break White Denim – Drug (D) 2011 Drops 5/24Betty Airs – She’s the Juan (Creepin’ It Real EP) 2011Surfer Blood- Catholic Pagans (Astro Coast) 2010Metric – Dead Disco (Old World Underground, Where Are You Now?) 2003Mother Mother – Aspiring Fires (Eureka) 2011Winter Gloves – Let Me Drive (About a Girl) 2008Station Break Stars – Dead Hearts (The Five Ghosts) 2010Arcade Fire – Modern Man (The Suburbs) 2010Hosannas – Opposite People (Song Force Crystal) 2009Beach House – Norway (Teen Dream) 2010