Podcasts about impact instruction group

In this episode of the Science of Selling STEM, I had a chat with Amy Franko, a keynote speaker, sales strategist, and author specializing in B2B Sales and Sales Leadership Development. She works with professional services, insurance, and technology organizations to accelerate their growth. With over 20 years of client-facing sales experience, Amy began her career with global companies such as IBM and Lenovo before taking a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. Since that time, the company brand offerings have evolved. It's now known as Amy Franko Associates, with a specific focus on sales and leadership excellence. Her book of business includes some of the world's most recognizable brands and her book, “The Modern Seller” is an Amazon Best Seller, and was named a top sales book by Top Sales World. She is recognized by Linkedin as a top sales voice. Amy shares her journey in sales from starting out in inside sales and how powerful having a technical background was in helping her grow to a leadership position. Along the way, she discovered that her number one skill was her ability to uncover problems, engage with customers, and sell.  She says the way to go for anyone who wants to thrive in sales is to build up one skill at a time and have engaging conversations one customer at a time so that with time one will have created a whole body of work and success. If you're just starting out and you're feeling discouraged, she says you have to start where you're at and stick with it until you're good at it. Tune in to learn more about that and how she applies skill-based development to help sales teams win consistently. And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me https://calendarhero.to/wesleynecappuccino (HERE). On Today's Episode of the Science of Selling STEM: Being a natural-born leader and putting it into practice until she got to where she is today (02:07) The one thing that propelled her interest in sales (05:02) How her technical experience helped her grow in her sales career (08:04) Diving into entrepreneurship after proper planning (10:16) Realizing her number one ability was selling and uncovering problems (12:10) Marrying her sales skills with her consulting background (13:53) Living at the intersection of her personal and professional life in the form of leadership (16:47) Helping leaders and salespeople with skill-based development (20:52) Struggling with conflict avoidance and how she has learned to deal with it (27:11) Her pride in the business she's been able to build in the last 15 years (28:56) Connect with Wesleyne Greer: https://transformedsales.com/ (Wesleyne's Website) https://www.linkedin.com/in/wesleynegreer/ (Wesleyne on LinkedIn) https://web.facebook.com/wesleynegreer (Wesleyne on Facebook) https://twitter.com/wesleynegreer (Wesleyne on Twitter) Email Her at WGreer@TransformedSales.com Connect with Amy Franko: https://www.linkedin.com/in/amyfranko/ (Amy on Linkedin) https://www.amazon.com/Modern-Seller-Increase-Impact-Economy/dp/1945389621 (The Modern Seller By Amy Franko) https://amyfranko.com/ (Amy's Website) https://twitter.com/amyfranko (Amy on Twitter) Rate, Review, Learn, and Share Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don't forget to tune into our other episodes and share your favorite episodes on social media! Join The Science of Selling STEM community onhttps://www.facebook.com/WesleyneGreerCEO ( Facebook), https://twitter.com/WesleyneGreer (Twitter),https://www.linkedin.com/in/wesleynegreer/ ( LinkedIn) and https://www.transformedsales.com/ (visit my website) for even more content, information, and resources.

Amy Franko is a strategic sales expert and keynote speaker. As a sales leader, Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. In this episode, we talked about the Universal Sales Truths that were true yesterday, are true today, and will be true tomorrow. Take a listen to the episode to find out which universal sales truths Amy talked about.

As a strategic sales expert and keynote speaker, Amy Franko ​built a successful B2B sales career working for two major tech companies - IBM and Lenovo. In 2007, Amy pivoted into entrepreneurship and launched a training company called Impact Instruction Group. At Impact Instruction Group, Amy built a book of business that included Fortune 1000 clients and has consistently sold 5-to-7 figure engagements since launching the business. Her expertise is widely shared on social networks, and in respected publications such as ​Top Sales World, Selling Power, TD Magazine, Training Industry, Training Magazine, Accounting Today, and CLO Magazine​. Amy has been featured on several elite sales podcasts as well as in ​Entrepreneur, Forbes, ​and ​O Magazine. Her book, ​The Modern Seller,​ is an Amazon best-seller and was named a top sales book of 2018 by Top Sales World. On this episode of Sales Secrets From The Top 1%, Amy explains her top secrets to sales success and how to start implementing them in your career immediately!

As a strategic sales expert and keynote speaker, Amy Franko ​built a successful B2B sales career working for two major tech companies - IBM and Lenovo. In 2007, Amy pivoted into entrepreneurship and launched a training company called Impact Instruction Group. At Impact Instruction Group, Amy built a book of business that included Fortune 1000 clients and has consistently sold 5-to-7 figure engagements since launching the business. Her expertise is widely shared on social networks, and in respected publications such as ​Top Sales World, Selling Power, TD Magazine, Training Industry, Training Magazine, Accounting Today, and CLO Magazine​. Amy has been featured on several elite sales podcasts as well as in ​Entrepreneur, Forbes, ​and ​O Magazine. Her book, ​The Modern Seller,​ is an Amazon best-seller and was named a top sales book of 2018 by Top Sales World. On this episode of Sales Secrets From The Top 1%, Amy explains her top secrets to sales success and how to start implementing them in your career immediately!

Quote: “Make decisions from where you want to be, instead of from where you are.”  Amy Franko Working well when things in our personal life are in turmoil isn't easy, but sometimes the show must go on.  On this episode of The Wealthy Speaker Show, I welcome my long-time friend and colleague, Amy Franko to talk about how to keep going in times of crisis. Amy is a strategic sales expert and keynote speaker.  As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo.  She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group.  Since that time, the company brand offerings have evolved.  It's now known as Amy Franko Associates, with a specific focus on sales and leadership excellence. Highlights you won't want to miss:Looking at Amy's business model.  2:20Amy's biggest leap ever!  5:00You have to keep moving, even in emergencies.  11:15Don't be afraid to hire help when you need it.  15:15Staying present when you'd rather be somewhere else.  20:00Tips to keep the engine running when you're off course.  23:45Cut yourself some slack.  28:45   Click to Tweet:  How do you handle your business throughout a personal crisis?  Join me to hear Amy Franko share some great advice to keep going when the going gets tough. Known for her dynamic style and practical experience, Amy has worked with some of the world's most recognizable brands. Her expertise is widely shared on social networks, in respected publications and she has been interviewed on numerous high-profile sales and leadership podcasts. Amy's book, ​The Modern Seller,​ is an Amazon Best Seller and #1 New Release. It was named a top sales book by Top Sales World and a “highly recommended read” by Selling Power. Let's face it, life gets messy and the tips shared in this podcast are great tools to keep handy.  Whether or not you're currently having issues, you simply can't afford to miss this episode. I hope you'll download and learn. Links:Amy's website: https://amyfranko.com/Amy's book: https://amyfranko.com/the-modern-seller/YouTube Link of the podcast: https://www.youtube.com/watch?v=cx14euNrP-0Want to win a free Focus 40 Coaching session with Jane Atkinson?https://www.speakerlauncher.com/win/ 

The modern business world is often described as crazy busy with constant change and shifting priorities. Learn how to cut through the static of this tumultuous new normal as guest Amy Franko returns to the podcast. She and host Damien Martin explore the skills necessary to help you better execute on the tactical aspects of selling in this modern environment. Here’s what’s covered: Who is Amy Franko, and how did she become an educator on sales and leadership @ 1:59 How to spot an entrepreneurial inflection point @ 6:11 The experience of writing and publishing a book @ 6:49 Who should read Amy’s book? @ 14:01 The definition of the modern seller @ 18:34 The five dimensions of a modern seller @ 25:10 Agile @ 26:24 Entrepreneurial @ 27:32 Holistic @ 30:58 Social @ 33:27 Ambassador @ 35:13 Putting it all together @ 37:29 BIO FOR GUESTS Amy Franko is founder and president of Impact Instruction Group. She is a keynote speaker, sales strategist and author specializing in B2B sales and sales leadership development. With more than 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world’s most recognizable brands. Her book The Modern Seller is an Amazon bestseller and was named a 2019 top sales book by Top Sales World. She is recognized by Top Sales World as one of the top 50 sales bloggers in the world. Connect with Amy on LinkedIn Follow Amy on Twitter ADDITIONAL RESOURCES "Simply Tax" episode 30: A Leadership Pipeline with Amy Franko Amy’s website: Impact Instruction Group Amy’s book: The Modern Seller GET MORE “SIMPLY TAX” We’re excited to also provide video content to strengthen your tax mind! Check it out on our new YouTube channel. A complete archive of our episodes is available on our website and YouTube playlist. We’d love to hear from you! Email feedback and questions to SimplyTax@bkd.com. Connect with Damien on social media! LinkedIn | Twitter | Instagram | YouTube

The modern business world is often described as crazy busy with constant change and shifting priorities. Learn how to cut through the static of this tumultuous new normal as guest Amy Franko returns to the podcast. She and host Damien Martin explore the skills necessary to help you better execute on the tactical aspects of selling in this modern environment. Here's what's covered: Who is Amy Franko, and how did she become an educator on sales and leadership @ 1:59 How to spot an entrepreneurial inflection point @ 6:11 The experience of writing and publishing a book @ 6:49 Who should read Amy's book? @ 14:01 The definition of the modern seller @ 18:34 The five dimensions of a modern seller @ 25:10 Agile @ 26:24 Entrepreneurial @ 27:32 Holistic @ 30:58 Social @ 33:27 Ambassador @ 35:13 Putting it all together @ 37:29 BIO FOR GUESTS Amy Franko is founder and president of Impact Instruction Group. She is a keynote speaker, sales strategist and author specializing in B2B sales and sales leadership development. With more than 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world's most recognizable brands. Her book The Modern Seller is an Amazon bestseller and was named a 2019 top sales book by Top Sales World. She is recognized by Top Sales World as one of the top 50 sales bloggers in the world. Connect with Amy on LinkedIn Follow Amy on Twitter ADDITIONAL RESOURCES "Simply Tax" episode 30: A Leadership Pipeline with Amy Franko Amy's website: Impact Instruction Group Amy's book: The Modern Seller GET MORE “SIMPLY TAX” We're excited to also provide video content to strengthen your tax mind! Check it out on our new YouTube channel. A complete archive of our episodes is available on our website and YouTube playlist. We'd love to hear from you! Email feedback and questions to SimplyTax@bkd.com. Connect with Damien on social media! LinkedIn | Twitter | Instagram | YouTube

In today's episode of Agents Influence, host Jason Cass interviews Amy Franko, Founder and President of Impact Instruction Group, who works in the areas of professional services, insurance, and technology. Amy talks about creating her book “The Modern Seller,” the importance of learning sales skills, and most effective leadership methods to help your sales associates be successful. 

The public accounting world is changing, and not just through technology. The skills one needs to excel at building a book of business – an important aspect needed to achieve the status of partner – have evolved. Amy Franko, founder and president of Impact Instruction Group and author of The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy, joined us to discuss the definition of modern business development, the five skills CPAs need to become expert at selling, and how best to learn what it takes. For full transcript click here. 

My guest today is Amy Franko, who is a strategic sales expert, author, and keynote speaker. Amy had a successful business-to-business sales career with global technology companies like IBM and Lenovo before, in 2007, she pivoted into entrepreneurship and launched the training firm Impact Instruction Group. Now, Amy works with professional service firms, helping them grow business development results and build firm leaders. Amy also recently released a book, The Modern Seller, which is not a book about prospecting or negotiating skills. It's a book that explores the five skill sets that individuals and organizations need in order to become successful. In this episode, Amy explains each one of these skill sets in great detail, focusing on how they apply to the financial service industry. However, no matter what industry you're in, the ability for you to develop these five skill sets is crucial in the disruptive business environment that we are operating in today. So, let’s dig into the five skill sets of The Modern Seller.... A modern seller is agile. Until the last decade or so, “agility” was something that you heard about in sports and athletic training, not a business concept. According to the Center for Creative Leadership, which does research on the top skills that organizations are looking to hire for and build, agility really popped onto the radar about 10 years ago. And they think that, by 2022, things like adaptability and versatility are going to be in the top five skills that organizations are looking to hire for. Amy says that they are also skills that we need to be thinking about when it comes to business development and growth – because our clients are expecting that of us! They're expecting us to show agility as professional organizations, and in order to do that, we have to be developing agility in ourselves. A modern seller is entrepreneurial. Whether you're a manager, a senior manager, or someone at the highest level in your organization, look at yourself and look at the people in your firm. Do they see themselves as employees, or do they see themselves as the founder and the CEO, maybe the chief bootstrapper, in their own book of business? Because there’s a big difference there. When an employee thinks of their book of business or their team's book of business as a business itself, they make different decisions. They look at the top line and the bottom line, and they look for the best opportunities. So, we want to have people in our organization that are thinking entrepreneurially because that's what's going to help us grow. Now that you know what a modern seller is, are you ready to become one? Then you’re going to need to take some action. So, what’s the next step in the pursuit of becoming a modern seller for you? Which of these five skill sets have you best developed? Which of the five skill sets is your weakest? Will you build on a strategy of strengthening your weakest and leveraging your strongest? Devise a strategy and work on it every single day, even if it’s just for 30 to 60 minutes. It takes baby steps in order to change a habit. “You can go to a training, you can read a book, but the switch has to be in the application; applying things, trying them, failing at them, and moving forward. That's the only way that we learn.” Resources:Learn more at amyfranko.comRead: The Modern Seller: Sell More And Increase Your Impact In The New Sales EconomyLinkedIn: https://www.linkedin.com/in/amyfranko/Twitter: https://twitter.com/AmyFranko Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO: Amy Franko Founder & President | Impact Instruction Group Author of The Modern Seller Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. She knows what it’s like to build a book of business and a Fortune 1000 client base from the bottom up. She has successfully navigated that steep curve, consistently selling 5-to-7 figure engagements with repeat business and loyal clients. Amy is also the author of The Modern Seller: Sell More & Increase Your Impact in the New Sales Economy. Smart Business Books, September 2018. LinkedIn: linkedin.com/in/amyfranko Twitter: @AmyFranko Email: amyfranko@gmail.com Book on Amazon: The Modern Seller Websites: amyfranko.com (Keynotes & Sales Programs) amyfranko.com/ebooks (eBooks and Resources) impactinstruction.com (Customized Training) EPISODE DESCRIPTION:

This episode's featured guest is Amy Franko. Amy is a sales leader who built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship, launching a training firm, Impact Instruction Group. She has successfully built and scaled a book of business that includes […] The post Let’s Talk Sales! Interview with Amy Franko – Episode 109 appeared first on Criteria For Success.

As a sales leader, Amy Franko built a successful B2B sales career with global technology companies IBM and Lenovo. She then pivoted into entrepreneurship in 2007, launching a training firm, Impact Instruction Group. Known for her energetic style and practical experience, Amy is keynote speaker and author specializing in B2B sales and leadership. Her firm's sales training and leadership programs blend current research and real-world application for some of the world's most recognizable brands. She works with professional services firms, to help them grow business development results and build firm leaders.  In today's conversation, we discuss Amy's new book, The Modern Seller, and the five dimensions of the modern seller that she identified as essential for success in today's marketplace. These skills go deeper than typical sales techniques you learn in sales trainings. In order to rise above the world of sameness and truly set yourself apart as a valuable asset to your customer, you need to find ways to bring focus and meaning to your sales relationships. Amy explains how to do that and provides first hand examples based on her experience in working with clients and in building her own business as a trainer, author and keynote speaker. Key Takeaways A Modern Seller is a recognized differentiator in their client's business, the value of their product/service is not fully realized without them, and they are viewed by their client as a competitive advantage. The more technology and the more automation, the more we run the risk of looking and seeming like everyone else. There are so many more choices available today. We have to find ways to be meaningful to our prospects so that they are choosing us over all the other available choices. Modern Sellers are very intentional and focused so they can get more done in less time. Loyal clients are 3 times more likely to buy from you vs a prospect or a client who is merely satisfied. Building the capabilities of a Modern Seller go beyond mindset to specific practices and habits. The brain likes to develop patterns. The problem becomes when we get into ruts that no longer work for us. Build your ecosystem of intentional connections ahead of time and based on your goal.   Resources The Modern Seller Bonus Workbook Email Amy at: info@impactinstruction.com Learn More & Connect with Amy Franko Website: https://amyfranko.com/ LinkedIn: https://www.linkedin.com/in/amyfranko Twitter: https://twitter.com/AmyFranko

We welcome Amy Franko, on this episode of The Wealthy Speaker Podcast, to talk about sales and how to accelerate new business wins and expand growth in existing clients. Amy is the founder and president of Impact Instruction Group. As a ​sales ​leader, ​Amy Franko ​built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact […] The post The Modern Seller in the Speaking Business with Amy Franko appeared first on Jane Atkinson.

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts   The modern sales environment is changing constantly. If you’re going to be successful in it, you’ve got to be growing and adapting so you can navigate the changes successfully. My guest on this episode of #SellingWithSocial is Amy Franko. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm - Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands. Her book, The Modern Seller, has just launched - so in this conversation we take our cues from its pages to discuss how modern sales success requires that sales professionals learn what it means to become a modern seller. Join Vengreso at STAR, February 11-13, 2019 to mix and mingle with forward thinking sales executives and thought leaders. We're extending a $250 savings to all Vengreso subscribers. For full details visit: frost.com/vengreso and use discount code MARIO at registration.   Self-Assessment. Are You Aligned With Amy’s 5 Dimensions Of A Modern Seller? Amy’s new book - The Modern Seller - highlights the practical characteristics sales professionals in the modern sales environment must develop in order to succeed. In our conversation she highlights each of them in turn: Be Agile Be Entrepreneurial Be Holistic Be Social Become An Ambassador I was particularly intrigued by a couple of these - holistic and ambassador - and we took the time to dig a little deeper into each of them during our conversation. Amy's insights confirmed what I’ve been learning from my own experience: The way buyers are making decisions these days requires a more integrated overall approach to prospecting, lead nurture, sales, and ongoing relationship development than ever before. The modern seller is highly developed as an individual and employs a diverse skill set. Listen to learn more about Amy’s 5 dimensions of a modern seller and to assess whether you measure up. The Modern Sales Environment Is One Of Sameness - So Differentiate Since Amy works with sales organizations in a variety of contexts I was curious to hear her observations about trends sellers are encountering these days. She pointed out that one of the most common mistakes being made by sales professionals and organizations alike is that their messaging doesn’t contain anything noticeably different than their competitors. She calls it a “world of sameness.” She recounted her own experience when looking to purchase a new piece of software for her own tech stack. Every one of the services she considered could do what she needed it to do, and their overall messaging was the same. What did she do? She chose NOT to make a decision and waited. That is NOT what sales professionals want to happen, so find out how Amy suggests you can avoid becoming part of the world of sameness by differentiating your services and approach, on this episode.   Learn to Leverage 90 Day ROI To Get The Attention Of Buyers Here's a very practical modern sales tip for you that is a nuance of a tried and true sales principle. To succeed, you’ve got to learn how to address what your prospects are truly concerned about - and the timing related to that concern. For example, every buyer you speak with will be concerned about return on investment relating to the purchase of your product or service. That’s nothing new. But what has changed in regard to ROI is the timeframes involved. Amy told me a story of how a recent sales conversation she was engaged in taught her this lesson. After many conversations, she and the buyer had moved well down the path toward the sale. Amy expected the next meeting would be to work out the details so they could move forward and close the deal. What she discovered was something she didn’t expect. The buyer wanted to have a 90-day ROI projection to present to her manager. 90 days. One quarter. That’s a common time frame companies are working within these days. As modern sellers, we need to be ready for it. Amy shares what she learned and how to apply it to your sales conversations, on this episode.   To Experience Modern Sales Success You Must Become An Ambassador Buyers in today’s world are better informed and more prepared for sales conversations than ever before. That means the sales role has changed and Amy says the modern seller needs to take on the role of an ambassador as a result. It allows us to stand out in the “world of sameness” buyers are experiencing. She says in order to serve your organization and your customers as an ambassador you need to do 3 things. Embody the values of your organization. This can be difficult if you don’t resonate with the organization’s values to begin with. Offer unique thought leadership. YOU have to stand apart as someone knowledgeable n trustworthy in your industry. Champion client wins. When your solutions work for a client, make the most of it. You can add value to them in a variety of ways that can result in lifetime loyalty. Amy explains these in more detail in our conversation, don’t miss it! Join Vengreso at STAR, February 11-13, 2019 to mix and mingle with forward thinking sales executives and thought leaders. We're extending a $250 savings to all Vengreso subscribers. For full details visit: frost.com/vengreso and use discount code MARIO at registration. Outline of This Episode [2:04] The history behind the launch of Amy’s new book - The Modern Seller [6:00] Why Amy wrote her book and who it’s for [9:20] How to define the modern seller [17:50] What has changed for sellers in recent times? [20:33] Clients are more sophisticated and need better ROI numbers quarterly [23:57] 5 dimensions modern sellers need to integrate into their sales skills [26:49] Why a modern seller or sales leader must be an ambassador [33:44] Learn to add a culture-building strategy into your sales leadership [37:30] A few strategies for sales enablement professionals Resources Mentioned Amy’s website: https://amyfranko.com/ Amy’s book, “The Modern Seller” : https://www.amazon.com/Modern-Seller-Increase-Impact-Economy-ebook/dp/B07JNH293P/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1540903314&sr=8-1 Amy on LinkedIn: https://www.linkedin.com/in/amyfranko/ Amy on Twitter: https://twitter.com/amyfranko Dreamforce 2018: https://www.salesforce.com/dreamforce/ Jitterbit: https://www.jitterbit.com/ Amy’s all-time favorite movie: Back To The Future: https://www.imdb.com/title/tt0088763/ Social Business Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts

Like tax, leadership is complicated and plays a crucial role in the long-term success and value of a business. Host Damien Martin sits down with guest Amy Franko to discuss the role leadership plays in an organization, the importance of creating employee loyalty and ways to cultivate leaders of influence. TIME STAMPS OF WHAT’S COVERED [3:09] Amy’s definition of leadership [4:59] The importance of a leadership pipeline [6:28] Ways to cultivate frontline leaders [7:59] Why someone that’s not fit to be a leader might end up in a leadership role [10:11] Making the switch from individual contributor to leader [12;27] Should business owners be concerned with creating employee loyalty? [14:19] The role of a leadership ambassador [17:02] Building leadership success through a learning culture [19:11] Moving people out of leadership roles that don’t “fit” [23:25] Get help from a coach [25:53] Developing organizational flexibility that creates an environment of employee loyalty [28:51] How to move the needle on leadership when you’re in growth mode [30:44] Amy’s recommendations on leadership for executives and business owners BIO FOR GUEST Amy Franko is founder and president of Impact Instruction Group. She drives results for organizations by elevating their most important asset—their people—and helps companies create high-value growth by improving sales performance and sales leadership. Amy’s experience within large global organizations, such as IBM and Lenovo, has shaped her skills as a futuristic thinker and leader. She brings new perspectives to her clients with a sharp focus on achieving strategic goals. Follow Amy on Twitter Connect with Amy on LinkedIn GET MORE SIMPLY TAX A complete archive of our episodes is available on our website and YouTube playlist. We’d love to hear from you! Email feedback and questions to SimplyTax@bkd.com Connect with Damien on social media! LinkedIn | Twitter | Instagram

Like tax, leadership is complicated and plays a crucial role in the long-term success and value of a business. Host Damien Martin sits down with guest Amy Franko to discuss the role leadership plays in an organization, the importance of creating employee loyalty and ways to cultivate leaders of influence. TIME STAMPS OF WHAT'S COVERED [3:09] Amy's definition of leadership [4:59] The importance of a leadership pipeline [6:28] Ways to cultivate frontline leaders [7:59] Why someone that's not fit to be a leader might end up in a leadership role [10:11] Making the switch from individual contributor to leader [12;27] Should business owners be concerned with creating employee loyalty? [14:19] The role of a leadership ambassador [17:02] Building leadership success through a learning culture [19:11] Moving people out of leadership roles that don't “fit” [23:25] Get help from a coach [25:53] Developing organizational flexibility that creates an environment of employee loyalty [28:51] How to move the needle on leadership when you're in growth mode [30:44] Amy's recommendations on leadership for executives and business owners BIO FOR GUEST Amy Franko is founder and president of Impact Instruction Group. She drives results for organizations by elevating their most important asset—their people—and helps companies create high-value growth by improving sales performance and sales leadership. Amy's experience within large global organizations, such as IBM and Lenovo, has shaped her skills as a futuristic thinker and leader. She brings new perspectives to her clients with a sharp focus on achieving strategic goals. Follow Amy on Twitter Connect with Amy on LinkedIn GET MORE SIMPLY TAX A complete archive of our episodes is available on our website and YouTube playlist. We'd love to hear from you! Email feedback and questions to SimplyTax@bkd.com Connect with Damien on social media! LinkedIn | Twitter | Instagram

Summary: Amy Franko is a keynote speaker, consultant, and thought-leader in the world of sales and leadership training/development. She is also the Founder and President of Impact Instruction Group, which works with growth-oriented B2B companies to advance sales performance and cultivate future leaders amongst its employees! In the episode, we cover her background, growing up, …

I met Amy Franko on now defunct #SocialLeader Twitter chat and was impressed by her ability to quickly synthesize leadership topics into tweets. We decided to swap our leadership and sales thoughts in a few Skype conversations. I quickly realized Amy had a lot of useful information to share that could benefit you, so I finally recorded one of our conversations.  More about Amy Franko Amy Franko drives results for organizations by elevating their most important asset—their people. Her firm, Impact Instruction Group, works with technology companies and professional services firms to design and deliver leadership development and strategic selling programs. Amy’s experience within large global organizations, such as IBM and Lenovo, has shaped her skills as a futuristic thinker and leader. She brings new perspectives to her clients, with a sharp focus on achieving strategic goals. Known for her dynamic and engaging style, Amy is a sought-after speaker on the topic of leadership development and strategic selling, having delivered her powerful messages across the country. Her expertise is widely shared on social networks, and in respected publications such as Chief Learning Officer, TD Magazine, Training Industry, Training Magazine, Columbus CEO, and Smart Business. She is a certified training partner through IMPAX Corporation. Connect more with Amy Franko Follow Amy Franko on Twitter Read the Impact Instruction sales and leadership blog Connect with Amy Franko on LinkedIn