Podcast appearances and mentions of kate talbot

Kate is a freelance content marketer, author, and entrepreneur who helps businesses scale using social media. She has contributed regularly to Forbes and Social Media Examiner on the Creator Economy. Kate's been featured on CNN, Nasdaq, NPR, BBC, NBC News, CNBC, Huffington Post, VentureBeat and named an Instagram Marketing Expert from Foundr Magazine and Social Media Examiner. Kate also wrote a best-selling book, "Oh Snap! You Can Use Snapchat for Business" which IBM named their 'Book of the Month.' Kate's strong understanding of the digital landscape comes from scaling startups in the digital space and running social media for Virgin America, Kiva, and top venture capital firms. Our guest is also a millennial marketing post-graduate lecturer at Ireland's Digital Marketing Institute and social media expert witness. --- Send in a voice message: https://anchor.fm/skincareanarchy/message Support this podcast: https://anchor.fm/skincareanarchy/support

Today we rebroadcast our conversation with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With:Kate Talbot: Forbes Profile // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With:Kate Talbot: Forbes Profile // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show NotesConnect With:Kate Talbot: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show NotesConnect With:Kate Talbot: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kate Talbot is Senior Forbes contributor and Marketing strategist for great VC firms such as Plexo Capital, Community Fund and Flybridge. Kate has a background from working directly with none other than the famed Richard Branson, in startups backed by revered firms such as Andreesen-Horowitz and has now started her own consultancy where she works with VCs on developing and executing their marketing strategy.** In this episode you will learn **• The importance of saying "Yes!".• The strength of a well-crafted content marketing strategy & how to build it.• Why marketing needs to be top of mind of any VC firm.• How to humanize VC & make it leverage the power of community.

From the outside, being a freelancer seems like the perfect career, right?You are your boss, you can work from the cozy of your home, from a coffee shop, you can visit many lovely places and work at the same time.Well, part of this story is real, but freelancing means more than just this.In this episode, we'll learn about what life as a freelancer means, what skills you need to develop, stay motivated, get your first client, and more with Kate Talbot.Kate is a Senior Forbes Contributor, freelance content marketer, an entrepreneur who helps businesses scale using social media, and the author of "Oh Snap" - the most general guide to all things Snapchat.Freelancers, it's time to grab a notebook, your coffee, and let's start!Find out:How did you start your career?First years as a freelancerDay-to-day schedule for a freelancerHow to get your first clientHow you select the brands, you work withFavorite platform to promote a brandFavorite thing about freelancingLeast favorite thing about freelancingIs freelance for everyone?How do you find the motivation to go on?Is TikTok a good place to promote as a freelancer?Three basic rules for increasing productivity as a freelancerLinks to references***************************************Resources and Mentions:Kate Talbot on social media:FacebookInstagramLinkedInTwitterNewsletterSocialinsider on social mediaFacebookInstagramLinkedInTwitterYouTube***************************************Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks 

Today we rebroadcast our conversation with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With:Kate Talbot: Forbes Profile // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With:Kate Talbot: Forbes Profile // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show NotesConnect With:Kate Talbot: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show NotesConnect With:Kate Talbot: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. in today's episode, we're going to discuss how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With: Kate Talbot: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. in today's episode, we're going to discuss how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With: Kate Talbot: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In today's episode, Kate is going to give us an overview of how she became an expert in Millennial marketing and talk about some of the key takeaways from her book. Show NotesConnect With: Kate Talbot: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In today's episode, Kate is going to give us an overview of how she became an expert in Millennial marketing and talk about some of the key takeaways from her book. Show NotesConnect With: Kate Talbot: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Episode 29Commerce and CandyCLIENT - Fugatissiman and/or ArchexianniamThe client(s) is/are interested in a birthday party planet for their niece, Rosie Nix (they are turning 6). Suggested sales tactics: by decree of Trexel the Mighty, exploit work/life unbalance, withhold things wanted, upselling.Content Warning for:Comedic violenceAbleism (dissociative disorder)Emotional abuseAlcoholismSpecial thanks to Molly & Emily for this episode's Brief Submission and this week's Patrons: Spooooky, Kate Talbot, Lisa K., Jari Thorup Palo, Lou Harrison, Elliot, Claudia Howard, Amanda Lord, Sarah Cavanagh, Jessica Freeman, Freshcat, dog, Elizabeth Kalbacher, Aine Morgan, Corvin J Lyn, Kit, Cody Wolfe, Iris Lazuli, Sparr, Carrie LeClairIf you'd like to join them be sure to visit www.patreon.com/rustyquillCreated by Tim Meredith and Ben MeredithProduced by Lowri Ann DaviesExecutive Producer Alexander J NewallPerformances:I.M.O.G.E.N: Imogen HarrisDavid 7: Ben MeredithTrexel Geistman: Tim MeredithEditing: Alexander J Newall and David DevereuxMusic: Samuel DF JonesArtwork: Anika KhanFeatured SFX:Previously credited artists via freesound.org.Subscribe using your podcast software of choice or by visiting www.rustyquill.com/subscribe and be sure to rate and review us online; it really helps us spread across the galaxy.Join our community:WEBSITE: www.rustyquill.comFACEBOOK: www.facebook.com/therustyquill/TWITTER: @therustyquillREDDIT: www.reddit.com/r/RustyQuill/DISCORD: https://discord.gg/KckTv8yEMAIL: mail@rustyquill.comStellar Firma is a podcast distributed by Rusty Quill Ltd. and Licensed under a Creative Commons Attribution Non-Commercial Sharealike 4.0 International Licence. See acast.com/privacy for privacy and opt-out information.

It's time for Alex and Jonny to answer more of your questions in the second part of our Magnus Q&A!Thanks to this week's Patrons: Spooooky, Kate Talbot, Lisa K., Jari Thorup Palo, Lou Harrison, Elliot, Claudia Howard, Amanda Lord, Sarah Cavanagh, Jessica Freeman, Freshcat, dog, Elizabeth Kalbacher, Aine Morgan, Corvin J Lyn, Kit, Cody Wolfe, Iris Lazuli, Sparr, Carrie LeClair If you would like to join them, be sure to visit www.patreon.com/rustyquillEdited this week by Elizabeth Moffatt & Alexander J Newall.Check out our merchandise at https://www.redbubble.com/people/rustyquill/collections/708982-the-magnus-archives-s1You can subscribe to this podcast using your podcast software of choice, or by visiting www.rustyquill.com/subscribePlease rate and review on your software of choice, it really helps us to spread the podcast to new listeners, so share the fear.Join our community:WEBSITE: rustyquill.comFACEBOOK: facebook.com/therustyquillTWITTER: @therustyquillREDDIT: reddit.com/r/RustyQuillDISCORD: https://discord.gg/KckTv8yEMAIL: mail@rustyquill.comThe Magnus Archives is a podcast distributed by Rusty Quill Ltd. and licensed under a Creative Commons Attribution Non-Commercial Sharealike 4.0 International Licence See acast.com/privacy for privacy and opt-out information.

Join Alex, Helen, Bryn, Lydia, and Ben as they explore some tunnels!This week Hamid and Zolf lighten up, and the group rifle through some supplies.Thanks to this week's Patrons:Spooooky, Kate Talbot, Lisa K., Jari Thorup Palo, Lou Harrison, Elliot, Claudia Howard, Amanda Lord, Sarah Cavanagh, Jessica Freeman, Freshcat, dog, Elizabeth Kalbacher, Aine Morgan, Corvin J Lyn, Kit, Cody Wolfe, Iris Lazuli, Sparr, Carrie LeClairIf you would like to join them, be sure to visit www.patreon.com/rustyquillEditing this week by Lowri Ann Davies, Tessa Vroom & Alexander J NewallSFX this week by bulldozia, sagetyrtle, alonsotm, OGsoundFX, InspectorJ, FreqMan, lolamadeus, 14FPanska_Nemec_Petr, Kyles, DWOBoyle, ScottFerguson1, niamhd00145229, sjnewton, maplegirlie, bennychico11 and previously credited artists via Freesound.orgAs always, today’s game system is available for free at d20pfsrd.comCheck out our merchandise available at https://www.redbubble.com/people/RustyQuill/shopJoin our community:WEBSITE: rustyquill.comFACEBOOK: facebook.com/therustyquillTWITTER: @therustyquillREDDIT: reddit.com/r/RustyQuillDISCORD: https://discord.gg/KckTv8yEMAIL: mail@rustyquill.comRusty Quill Gaming is a podcast distributed by Rusty Quill Ltd. and licensed under a Creative Commons Attribution Non-Commercial Share alike 4.0 International Licence. See acast.com/privacy for privacy and opt-out information.

Today we continue talking about the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With:Kate Talbot: Forbes Profile // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we continue talking about the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With:Kate Talbot: Forbes Profile // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we discuss the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show NotesConnect With:Kate Talbot: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we discuss the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show NotesConnect With:Kate Talbot: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

On this week's Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat's new native checkout feature with special guest, Kate Talbot. What do you think? Find show notes and share your comments and questions here, or at https://www.socialmediaexaminer.com/talk89

Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap! You Can Use SnapChat for Business", which is a best-selling book on Amazon. Her work has been featured on CNBC, Tech Crunch, and Huffington Post, and she's worked with big brands like Virgin America and Apple and also consults for smaller startups. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business

Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap! You Can Use SnapChat for Business", which is a best-selling book on Amazon. Her work has been featured on CNBC, Tech Crunch, and Huffington Post, and she's worked with big brands like Virgin America and Apple and also consults for smaller startups. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For BusinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business

Today we're going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For BusinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

And the votes failed to re-open the government.  The Senate voted on two proposals, one backed by Republicans and one backed by Democrats, but neither gained enough support.  There are hopes however that now that we know what won't pass, the two sides can come to a consensus on what will pass. Shannon Vavra, reporter for Axios, joins us for another failed bid to stop the longest government shutdown in history. Next, as we continue to wallow in endless robocalls and spam calls, the nation's four major wireless companies are trying to give you a heads up when a bad call is coming through.  For T-Mobile users, suspicious calls now show up on your caller ID labeled as “Scam Likely.”  Dalvin Brown, consumer tech reporter for USA Today, joins us for the continued fight to save you from robocalls. Finally, a pair of documentaries about the failed Fyre Festival have been released on Hulu and Netflix. It was billed as a luxury music experience on Pablo Escobar's former island complete with beautiful Instagram models, but it was all a fraud. Kate Talbot, contributor to Forbes, joins us for what the Fyre Festival documentaries reveal about Millennials and social media influencers. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap! You Can Use SnapChat for Business", which is a best-selling book on Amazon. Her work has been featured on CNBC, Tech Crunch, and Huffington Post, and she's worked with big brands like Virgin America and Apple and also consults for smaller startups.  Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap! You Can Use SnapChat for Business", which is a best-selling book on Amazon. Her work has been featured on CNBC, Tech Crunch, and Huffington Post, and she's worked with big brands like Virgin America and Apple and also consults for smaller startups.  Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business

Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business

Today we're going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We live in an age where consumers are scrolling fast through social media, so we need to adapt to that in order to capture their attention in quick bites while still staying front of mind. Millennials are perhaps the biggest “mobile junkies” so if you want to reach them, you need to hang out where they are. Some of the best tools out there that you can utilize to accomplish this are Snapchat and Instagram Stories. We need to create a strategy that allows us to get our message across while still remaining true to our brand, but that also piques the interest of and engages our audience http://www.theagentsofchange.com/219

In episode 41 of The Startup Playbook Podcast, I interview Kate Talbot, an author, marketer and entrepreneur. Kate has worked with companies and startups such as Virgin America, Kiva and Soldsie on growth marketing. She has also written for publications such as Kissmetrics and Social Media examiner, where she was one of the first people writing about how businesses could engage with customers on snapchat. She then turned her blogs into a book called Oh Snap, you can use snapchat for business as a guide to helping startups and businesses get the most out of the Snapchat platform. In the interview we talk about how to craft your own story on social media, how to build an audience on Snapchat and how to use the platform for B2B or premium products. Show notes: - Kiva - Virgin America - Oh Snap: You can use snapchat for business (book) - NPR - Airbnb - Soldsie - SAASTR - Social Media Examiner - Kissmetrics - Stanford - Onset Ventures - Medium - Upwork - Canva - InDesign - InVision - Kate Talbot (Twitter) - Kate Talbot (Instagram) - Kate Talbot (LinkedIn) - Kate Talbot (Website) Startup Playbook TV is now on Youtube!!! Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound The post Ep041 – Kate Talbot (Author, Marketer, Entrepreneur) on using snapchat for business appeared first on Startup Playbook.

Kate Talbot is a social media expert, digital marketing consultant, and content creator who has been involved with online networking since its very early days. She has worked as a social media manager for both Kiva and Virgin America and has consulted with many other businesses and organizations regarding their social media presence and digital marketing strategies. Most recently, Kate is the author of Oh Snap! You Can Use Snapchat for Business, a bestselling guide to using Snapchat as a marketing and advertising tool. The book offers strategies for businesses and organizations to move beyond merely participating in social media and instead take charge of that influence to build brand recognition and ultimately to increase revenue. Please leave an iTunes review for the Ryno Lab Stories from the Influencer Economy, it really helps us gain more listeners! https://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2 This interview is a sort of "master class" on the strategic use of Snapchat. With their usual sharp irony, Millennials love Snapchat because of both its ephemeral nature and its sharable format, and companies can take advantage of both. Content is too dynamic to get stale on Snapchat, but it is also perfectly designed for constant evolution and infinite personalization. Millennials also favor Snapchat for its immediacy and authenticity. The very design of the platform strongly encourages straightforward, honest content, which in turn builds trust and allows companies to connect with their communities on a one-to-one basis.  Snapchat is demonstrably changing the way social media works and it is crucial for influencers to take advantage of those changes. Every major social media platform is aligning more closely to the Snapchat model. Even the established titan of social media, Facebook, recently revamped their Messenger program to work like Snapchat does. And these changes won't stop any time soon. In addition to its well-known Lenses, Filters, and the recently released Spectacle, Snapchat is actively developing plans to further integrate virtual reality, augmented reality, and artificial intelligence into its platform, and others will certainly follow. Listen to all The Influencer Economy archives: http://www.influencereconomy.com/ Quotes from the interview: "You are defined by your social presence. But with Snapchat you can just be you and you don't have to be that perfectly curated person.... People crave authenticity and the idea of curation and perfectionism, which was huge on Instagram, was going to decline. People can't keep that up long term."  "You want to send your friends ugly selfies. That means you have a true friendship. This is a key point from a millennial point of view." "It's advertising at its best. It's not a banner ad that you're, like, 'Ugh, I don't want to see it.' You're literally becoming the ad and sharing it with your community. It's bottom-up and it's great. People save it, they share it on other social channels, and the advertising ROI on Snapchat is huge." Links: Official website: http://www.katetalbot.me/ Book: http://amzn.to/2bLpnmJ