Podcasts about kids it

Feeling burned out trying to do everything as a parent? You're not alone—and you're not failing.In this episode, Myriam Sandler, creator of Mothercould and author of Playful by Design, shares a powerful reframe: independent play isn't about stepping away from your kids—it's about helping everyone thrive.We talk about the hidden pressure parents carry, why boredom is a good thing (yes, really), and how to set up play spaces that invite creativity without adding stress.If you're craving more breathing room, more connection, and less guilt—this one's for you.Thrive Global Article:Myriam Sandler on Why Independent Play Isn't Just for Kids—It's a Lifeline for Parents TooAbout Our Guest:Myriam Sandler is the creator of Mothercould (@mothercould), a beloved kids' activity and family lifestyle community trusted by millions of families. As a mother of three, Myriam shares engaging, easy-to- follow video tutorials that offer accessible DIY play ideas, parenting hacks, family travel tips, and more. Mothercould has grown to offer family-friendly, problem-solving products now available at major retailers.About Lainie:Lainie Rowell is a bestselling author, award-winning educator, and TEDx speaker. She is dedicated to human flourishing, focusing on community building, emotional intelligence, and honoring what makes each of us unique and dynamic through learner-driven design. She earned her degree in psychology and went on to earn both a post-graduate credential and a master's degree in education. An international keynote speaker, Lainie has presented in 41 states as well as in dozens of countries across 4 continents. As a consultant, Lainie's client list ranges from Fortune 100 companies like Apple and Google to school districts and independent schools. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠linktr.ee/lainierowell⁠⁠⁠⁠⁠⁠⁠⁠⁠.Website - ⁠LainieRowell.com⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠@LainieRowell⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn - @LainieRowellX/Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠@LainieRowell ⁠⁠⁠⁠⁠⁠⁠⁠Evolving with Gratitude, the book is available ⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠ And now, Bold Gratitude: The Journal Designed for You and by You is available too!Both Evolving with Gratitude & Bold Gratitude have generous bulk pricing for purchasing 10+ copies delivered to the same location.

Gun Safety Activity Book for Kids: the Companion to Freedom Baby ABC (Gun Safety for Kids) It's the perfect quiet activity for kids in deer blinds or for screen-free time on road trips. Reinforcing the seven safety principles from Freedom Baby ABC, parents will be glad to give the Gun Safety Activity Book for Kids to their older children because it reinforces their values to the next generation. If your family practices at the local shooting range, reload their own ammunition, hunts, or values the Bill of Rights, then you will find plenty to like in this activity book. Get Your Copy Today Visit The Patriot Cause Today https://thepatriotcause.com GETRR https://gettr.com/user/minutemanbud X (Twitter) https://x.com/minutemanbud Truth Social https://truthsocial.com/@thepatriotcause

This weeks question is from Neerja, “Can you help me with how to handle negative thoughts about my child? I'm getting very frustrated and tired of dealing with his challenges. I often think negatively about him and really hate myself for doing that. Any suggestions as to how to deal with this?” In this episode, I will address how to deal with the shame and guilt parents experience when they have negative thoughts about their children. First off, please know you are not alone. Second, the strategies in this episode will help you deal with those feelings better and may even prevent them from happening at all. You can submit a question by emailing us at support@drbeurkens.com with the subject line "Podcast Question." Connect with Dr. Nicole Beurkens on... Instagram Facebook Drbeurkens.com   Parents Have a Wide Range of Thoughts About their Kids It is completely normal to have negative thoughts about your child with regard to things they are doing or the challenges you are dealing with, especially if the child has extra challenges Difficult behaviors are exhausting and can feel frustrating and unfair You are not a bad or unloving parent for feeling these things sometimes about your child, even if those feelings are really uncomfortable feelings like anger It's real life, and it's much healthier to acknowledge it than it is to try to deny it because the feelings and the things that we are willing to acknowledge become the things that we are able to work with/improve ourselves   Separate Your Child from the Behaviors & Challenges  Your child and their behavior/challenges are 2 different things If you step back and reflect, typically parents are not actually having negative thoughts and feelings about the child themselves A mantra that works well around this for us to remind ourselves as parents is, "I love my child, but sometimes I don't like him or his behavior very much."   Constant Negative Feelings & Time to Recharge If negative feelings coming up when you have to deal with your child, when you have to face certain things during the day, or it is happening frequently, that is a sign to us as adults that we need to have more opportunities to take breaks from our kids When we notice that those frustrated, angry, sort of impatient thoughts and feelings are coming up, we are having a lot of this negativity around our kids, that's our brain waving little flags, saying, "Hey, we need to be taking more of a break here." Be intentional about stepping away and recharging your batteries It may mean leaving the house, but for many, it could be letting them watch a show, placing them in their room to play alone, or putting them to bed a little earlier so you can have time for yourself Get creative about it. Don't shut down to the idea and say "Well, that's not possible”, It absolutely can be done. We need to make sure that we are not letting our cup get too full with that frustration and negativity; finding an opportunity to let some of that drain out so that we can keep that cup from overflowing on a regular basis It's good for us and it's good for our kids   Intentional Stops in the Day Be intentional several times a day. Just stopping, putting your hand on your own heart, taking a few deep breaths and remind yourself out loud or in your head mantras such as:  “He's a good kid and having a hard time.” Or “I'm a good parent. I'm doing the best that I can” Spotlighting the positives throughout the day, both for your child and for yourself Our brains are Velcro for negative things and it's a lot harder to be aware and focus on the positive things, particularly with our kids Try daily journaling, make a running list on your phone, or sharing positives at mealtime as a family as well Kids hold onto “bad” too, so it is very beneficial to have them participate   When You Feel Beyond Frustrated When parents are feeling things aren't improving with all their efforts, try looking for different or additional support and approaches Too often the focus becomes that the problem is the child rather than the need to look for different systems, tools, strategies, or professionals.  What is best for one child or family may not work for another—Seek alternatives Perhaps the true underlying causes of their challenges have not been addressed Resource:  “Digging Deeper Workshop” at  drnicoleworkshops.com  Helps parents have a better picture of what areas are probably contributing to the symptoms and the challenges a child is experiencing, so that parents can seek out the right kinds of interventions, approaches, and treatments    Recognizing Our Emotions as a Parent Honestly check in with yourself to see how your ability is to regulate your own emotions and behaviors Kids are only one part of your life Do you have the tools and strategies to support your mental health or issues you need to address? All parents struggle at times with negative thoughts or questioning their ability as a parent—acknowledge when this occurs, don't be ashamed, and seek out support/a support group, etc. As parents, when we are feeling like we've got our feet underneath us more/a bit more together/managing ourselves and our inner and outer worlds just more effectively, that goes a long way to helping us have a more balanced or better outlook on what's going on with our kids and the challenges that we face each day with them

This weeks question is from Meg, “I am needing advice for how to handle nutrition and eating with my 13-year-old daughter. She's got anxiety and attention issues, and we've known for a long time that food impacts her symptoms. When she was younger, it was easier to control what she ate. Now that she's older, it's become more of a power struggle. She's eating and drinking all kinds of things that are causing problems for her, and I worry about her weight as well. We just seem to be arguing about it all the time at home, and I'm not sure how to get her to listen. Any advice?" In this episode, I will address how parents can help kids make healthier food choices.  It all starts with how you are communicating with your child or teen. If the trust and good communication aspects aren't there, it's likely nothing will change. When you listen to one another and build trust, they usually respond by being more open to change. Modeling what you hope to see in your kids and teens is very effective. Kids notice what we do. And finally, in this episode, I will provide specific strategies on how to raise healthy eaters at any age. You can submit a question by emailing us at support@drbeurkens.com with the subject line "Podcast Question." Connect with Dr. Nicole Beurkens on... Instagram Facebook Drbeurkens.com   The Controllable Aspects of Kids' Diets  Focus on what we can control as caregivers such as the food we purchase and bring home Try to stay factual, neutral, and not let our emotions or future-oriented thinking, fears, anxieties take over Kids, even in their teen years, can struggle with regulating their emotions, especially for intense/or sensitive topics such as food When caregivers are neutral rather than in an agitated state, the information is more likely to get in, even if the child doesn't acknowledge it in the moment   Modeling Healthy Food Habits is the Most Impactful Be aware of what your child is hearing and internalizing from adults, peers, and on social media/TV about food, eating, fitting in, body image, etc. Be mindful of how you act and speak about your own body, weight, food choices, etc. Focus on what you can control by modeling Not having a conversation with them about it when we're doing this Not trying to force them to eat what we're eating -We're simply being a model of how to make those decisions and how we're thinking about those things (ex. when I eat X, I notice I feel Y) Staying away from black and white thinking around “good vs bad” foods It can create anxiety, stress, and power struggles   Weight Concerns and Kids It is critical that we avoid talking about food and eating as related to weight for any child, especially teens This can set them up for dysfunctional thoughts and feelings around food and around their bodies (ex. diet culture and restriction) Instead, focus on food as providing information, fuel, and building blocks for our brains and bodies, and the physical and mental health components/effects   Are you Really Listening to Your Kids? Important to acknowledge and empathize with how they feel, even when we don't agree with them ex. "Yeah, I get it, it feels frustrating. You know what? I remember feeling frustrated when I was your age, too. It's okay to feel that way, I get it." When an opportunity arises that they initiate, spotlight (in a productive way) the food-body connection involving any symptom struggles they might be experiencing (ex. they are complaining about acne but they have been eating a lot of sugar and fast food) Use that as an opportunity to listen, hear their frustrations, and what they're experiencing, and also help them make some connections with things, both in their eating and their lifestyle Casually make the observations and open up those conversations by raising possibilities  Not doing the thing that's going to shut it down right away, which is, "Well, of course, you're breaking out because XYZ” Instead, ask them what they think might be going on   What We Can Control with Their Food Parents need to focus on what is being brought into the home, groceries, availability/timing, where you choose to eat out, etc., and not micromanaging what goes on outside the home (exceptions for children with dietary requirements or special needs). Do not become the “food police” as they can make it much more likely that they are going to sneak food, not be open, not tell you what's going on, or develop anxiety and distrust around these things This can lead to massive power struggles and breakdowns in our relationship with our kids Remember parent roles are to provide the food and when the child's role is to decide if they will eat and how much    Development and Appetite Shifts Infancy and adolescence are significant periods of growth and require more food Suggest that all families have foods readily available that kids can access at any time if they're hungry such as fruits and vegetables and nuts.    Cultivate Open Communication with Kids Be a safe place for them to bring questions, observations, concerns Keep putting things out there and let them know that you always want to answer any questions that they have, hear how they're feeling about things related to food, meals, etc. Remember being open to hearing and discussing doesn't mean you necessarily agree  It's about acknowledgment They really appreciate feeling respected in that way and feeling acknowledged   Better Brain and Behavior Diet Workshop for More Support I cover food, nutrition, eating approaches, tools, and strategies to implement as the parent, but also for the entire family There is an emphasis on eating to best support our kid's brains, which then helps to support their behavior, learning, mood, anxiety Feedback from current parents that having their older kids watch some of the videos is extremely helpful for them to hear it from somebody who is not their parent Visit drnicoleworkshops.com  

Amy Mitchell from Norfolk, NE shares how Parent-to-Parent ministry has been a key to building trust and momentum in her children's ministry.   Also, S.M.A.C  (Students Making A Change) through serving during teacher workdays... and other great ideas for growing your ministry for large and small churches alike.Amy's go-to Bible App for Kids:  It is FREE!https://bibleappforkids.com/free-childrens-curriculumAmy's favorite Kid Min Curriculum:https://highvoltagekids.com/ - by Brian DollarTricia's favorite app for keeping tabs on kids safe online:https://www.bark.us/Listen to our podcast on your favorite player!https://kidsministryleaderpodcast.buzzsprout.com/ We invite you to support our channel by becoming a patron:https://www.patreon.com/kidsministryleaderYou can also help by taking advantage of our resource links to get great kidmin stuff!  https://www.kidsministryleader.com

The first episode in this series about inequalities and their impact on children's lives tackles the issue of the ‘digital divide'.  Join celebrity host Judge Rob Rinder and Anne Longfield, the Children's Commission for England, along with regular guest Joseph Howes, CEO of children's grant giving charity Buttle UK. Rob will bring his formidable legal skills to unpick this challenging issue, one that the pandemic has brought into sharp focus.Has home-schooling changed education forever?  Should access to the internet be a right?  Is putting more tech into homes for education jeopardising children's safety?  These, and many more questions, are explored by Rob, Anne and Joe.

PluggedIn's Adam Holz offers reviews of "Greyhound" and "4 Kids & It," as well looking at look at what values entertainer Kanye West's presidential run offers.  KJ Ramsey, author of "This Too Shall Last," talks about finding God's love and grace when pain and suffering won't abate.

I am talking to Dale Lane, the creator of Machine Learning for Kids - an extension to Scratch that allows kids to train their own ML models and use them from their Scratch programs.As Dale writes on his website, he’s a father of two exhausting kids, a software developer for IBM in the UK, a mobile and gadget obsessive, a charity trustee and an all-round geek. Dale is with IBM for more than 16 years now. During his career, he came across many of IBM’s Artificial Intelligence and Machine Learning offerings, such as IBM Watson. While his work at IBM most definitely prepared him to build something like Machine Learning for Kids, this educational offering was built entirely in his free time.So what exactly is Machine Learning for Kids? It allows kids to train their own machine learning models to recognise text, numbers, images, or sounds. Just years ago this was only possible for developers with specialized knowledge - making this learning available to kids is absolutely phenomenal. The trained models can later be used in Scratch, which then combines Machine Learning with visual, block-based coding. After integrating with Scratch, Kids can simply drag visual code blocks into the editor to make use of the machine learning models.

Told by Carrie Green For Little Kids and Kids It's summer and Christmas is coming. Two busy pūkeko build a nest and tend to their precious eggs. Meanwhile the Sanderson kids wrap presents and decorate the tree, unaware that a miracle is unfolding in their backyard. Book by Clay Press Music by Akash Dutta and Gus Reece  Produced for RNZ by Prue Langbein Audio Ltd through the RNZ/NZ On Air Innovation Fund 2019

Build a Bear has stress because of Pay Your Age Day; Dirt Alert; Dr. Pimple Popper Game for Kids: It's National Fries Day

Who know doughnuts could be so helpful… On today’s episode Russell and his kids talk about why they like to go to Krispie Kreme doughnuts instead of some of the other doughnut shops. He also shares a story to relate why its good to show your customers behind the scenes of what you do. Here are some of the fun things you will hear in this episode: What it is about Krispie Kreme Doughnuts that stands out from their competitors. Why seeing how beer is made inspired a marketing guy to put it in their commercials. And what Russell does to give his customers a similar experience. So listen to Russell and his kids talk about this cool way to market your business. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Alright everybody, today we got a special episode. We just got done cleaning the church and then we went and got a prize for the kids. What was the prize we got guys? Kids: Krispie Kreme Donuts and the hats. Russell: Krispie Kreme Donuts, and the hats. We’re driving the new Funnel Hacker Jeep, which we have a camera mount in here. So now I can do Marketing In Your Car and Marketing Secrets while we’re driving and not have to worry about getting hit and dying. Kids: Marketing in Your Jeep. Russell: Marketing In the Jeep. I don’t know if you’ve seen it yet, if you haven’t go look on Snapchat or Facebook or whatever. It says Funnel Hacker on the side of it, it’s kind of fun. And we had Norah in here yesterday so that’s why Bowen’s sitting in Norah’s baby seat, because that’s the last seatbelt we had. So what should we tell those guys about today? We gotta tell them a marketing principle. So let’s do this, I want to talk to you about why you like going to Krispie Kreme versus the other place? Kids: Because they got good donuts. Russell: Because they got good donuts. Why else? Kids: It’s not very far away. Russell: Okay, it’s close proximity. Why else? Kids: We haven’t had breakfast. Russell: You haven’t had breakfast yet. Are they healthy? Kids: They have a good price. No, they’re not healthy. They have a good price, they’re not far away, and when you go in you see them make the donuts. Russell: Oh, this is the key. This is the key, Ellie, that I want to talk about. So when you go into Krispie Kreme they let you, say it loud so they can hear you. Aiden said it too. So there’s a glass window and you can actually watch them make the donuts. The donuts come through on a conveyer belt, you see the frosting put on them, you see them dunk under the thing. First the dough right, drops them into the cooker thing that cooks them, then the frosting comes on top and they put the sprinkles. You get to watch the process. Kids: They sometimes, rarely, give you free samples. Russell: And sometimes they give you free samples for hanging out. Alright so here’s the marketing lesson for all of you who are listening today. So Krispie Kreme does a really cool thing to make kids want to go to Krispie Kreme versus DK Donuts, Dunkin Donuts, all the donut places. Kids: Dunkin Donuts is DK Donuts. Russell: No DK is a small brand, Dunkin is a huge chain. Anyway, what Krispie Kreme does is allow you to watch the process, which is really interesting. Because my guess is most donut shops have the same process, yet……..You guys we gotta stay on point for the show. They’re right, DK has bunch of other options, sizes and varieties and Krispie Kremes are all the same thing. But the moral of this is that they let you watch the process of how it works. I know I’m going to forget the story because I’m in the car with four kids going crazy. I’m going to forget it right now, but the message I know all my old school marketing buddies are making fun of me because I can’t remember the name and people or which book it was from. But there was a guy, who was actually a beer company and they were selling beer and this marketing guy came in to, I can’t remember now, this is blasphemy. I can’t remember the name of it. I just hit a squirrel. I missed it. A squirrel went underneath the car. That was close. Anyway, there was a marketing dude, he comes into the beer company and he’s trying to figure out the hook and angle and big idea of why everyone should give them money versus the other beer companies. And the marketing guy comes in and wants to see the process and how it all works and he goes in and watches these guys. He sees how they make the beer, I don’t know, I’m not a beer drinker. I’ve never drank so I have no idea how it actually works. But they showed how they made it. And the marketing guy was so fascinated. They’re like, “That’s how everybody makes beer.” And he’s like, “Yeah, but nobody else has seen this. Nobody else even knows this is how it all works. So I want to show that process.” So he made a commercial and he actually showed the process of them making the beer and that became this huge campaign that blew up the company. So Krispie Kreme is the same way, they show the process. There’s a reason I do Funnel Friday every Friday, because I’m showing the process. Kids:  You didn’t do it this Friday. Russell: I didn’t do it this Friday. Good point. And Funnel Hacker TV and all these things, why am I doing that? Because I’m showing the process, I’m letting people see how I do it, how I consume the product. And the more they do, the more they see me drinking my own Kool Aid, the more likely they are to also drink said Kool Aid. So the moral of the story from this Krispie Kreme episode for you guys is to let your audience see the process of how you do whatever you do. We are in the reality show era of the world and your audience wants to view what’s happening. That’s why I’m showing this right now, me and my beard in my car with my kids in their Krispie Kreme hats, and being annoyed at me. Bowen was telling me, “Your mustache is ugly dad, but your beard is cool.” He wants me to shave this. Dallin: You have a mustache. Russell: It’s kind of weird huh. I need to shave. Dallin: I don’t know everything, never mind. Aiden: I’m free ladies. Russell: Aiden just said, “I’m free ladies.” You’re the coolest! Dallin: What did he say? Russell: He said, “I’m free ladies.” And jumped out of the car. Dallin: You need to send this to me. Russell: That was amazing. I love Aiden, that our little six year old, if you’re listening and not watching. If you’re watching on Marketingsecrets.com you just saw Aiden in his Krispie Kreme hat tell you….that was hilarious. Dallin: Send this to me please. Russell: The moral of the story, the reason why I’m doing this with my hair messed up and my beard, with my kids and our donuts…. Ellie: You have a beard? Russell: Isn’t it sweet? You want to feel it, it’s really scruffy. It kind of hurts, I gotta shave it. The reason I’m showing you this stuff behind the scenes because I’m showing you my life. I’m showing you how we do what we do and that’s what draws people. If you read Expert Secrets, you know the goal is to draw people into you and your personality and all those kind of things. So draw them in you guys. Do it, open up your life a little. I know it’s scary sometimes. That’s what Instagram is for, your stories. Facebook Lives, podcasts, etc. Dallin: The real moral of the story is that Aiden is a ladies’ man. Russell: Aiden is the ladies man. Anyway, that’s the moral of today’s story. Does that sound good to you guys? With that said, thanks so much for tuning into marketing Secrets. If you have not read the Expert Secrets book go to expertsecrets.com. You should go there and read it because this is just one of those secrets that’s going to help you blow up your message. Dallin: And if you haven’t read the first book too, read it. Russell: What’s the first book called? Dallin: Dot, I forgot what it’s called. Russell: You’re close, Dotcom… Dallin: Dotcom Secrets? Russell: Yes, Dotcom Secrets and Expert Secrets. They should read them both right? Dallin: Yeah. Russell: Which one’s your favorite. Dallin: I didn’t read it. Russell: Anyway, appreciate you guys, thanks for listening and we’ll talk to you soon. Bye.

Who know doughnuts could be so helpful… On today’s episode Russell and his kids talk about why they like to go to Krispie Kreme doughnuts instead of some of the other doughnut shops. He also shares a story to relate why its good to show your customers behind the scenes of what you do. Here are some of the fun things you will hear in this episode: What it is about Krispie Kreme Doughnuts that stands out from their competitors. Why seeing how beer is made inspired a marketing guy to put it in their commercials. And what Russell does to give his customers a similar experience. So listen to Russell and his kids talk about this cool way to market your business. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Alright everybody, today we got a special episode. We just got done cleaning the church and then we went and got a prize for the kids. What was the prize we got guys? Kids: Krispie Kreme Donuts and the hats. Russell: Krispie Kreme Donuts, and the hats. We’re driving the new Funnel Hacker Jeep, which we have a camera mount in here. So now I can do Marketing In Your Car and Marketing Secrets while we’re driving and not have to worry about getting hit and dying. Kids: Marketing in Your Jeep. Russell: Marketing In the Jeep. I don’t know if you’ve seen it yet, if you haven’t go look on Snapchat or Facebook or whatever. It says Funnel Hacker on the side of it, it’s kind of fun. And we had Norah in here yesterday so that’s why Bowen’s sitting in Norah’s baby seat, because that’s the last seatbelt we had. So what should we tell those guys about today? We gotta tell them a marketing principle. So let’s do this, I want to talk to you about why you like going to Krispie Kreme versus the other place? Kids: Because they got good donuts. Russell: Because they got good donuts. Why else? Kids: It’s not very far away. Russell: Okay, it’s close proximity. Why else? Kids: We haven’t had breakfast. Russell: You haven’t had breakfast yet. Are they healthy? Kids: They have a good price. No, they’re not healthy. They have a good price, they’re not far away, and when you go in you see them make the donuts. Russell: Oh, this is the key. This is the key, Ellie, that I want to talk about. So when you go into Krispie Kreme they let you, say it loud so they can hear you. Aiden said it too. So there’s a glass window and you can actually watch them make the donuts. The donuts come through on a conveyer belt, you see the frosting put on them, you see them dunk under the thing. First the dough right, drops them into the cooker thing that cooks them, then the frosting comes on top and they put the sprinkles. You get to watch the process. Kids: They sometimes, rarely, give you free samples. Russell: And sometimes they give you free samples for hanging out. Alright so here’s the marketing lesson for all of you who are listening today. So Krispie Kreme does a really cool thing to make kids want to go to Krispie Kreme versus DK Donuts, Dunkin Donuts, all the donut places. Kids: Dunkin Donuts is DK Donuts. Russell: No DK is a small brand, Dunkin is a huge chain. Anyway, what Krispie Kreme does is allow you to watch the process, which is really interesting. Because my guess is most donut shops have the same process, yet……..You guys we gotta stay on point for the show. They’re right, DK has bunch of other options, sizes and varieties and Krispie Kremes are all the same thing. But the moral of this is that they let you watch the process of how it works. I know I’m going to forget the story because I’m in the car with four kids going crazy. I’m going to forget it right now, but the message I know all my old school marketing buddies are making fun of me because I can’t remember the name and people or which book it was from. But there was a guy, who was actually a beer company and they were selling beer and this marketing guy came in to, I can’t remember now, this is blasphemy. I can’t remember the name of it. I just hit a squirrel. I missed it. A squirrel went underneath the car. That was close. Anyway, there was a marketing dude, he comes into the beer company and he’s trying to figure out the hook and angle and big idea of why everyone should give them money versus the other beer companies. And the marketing guy comes in and wants to see the process and how it all works and he goes in and watches these guys. He sees how they make the beer, I don’t know, I’m not a beer drinker. I’ve never drank so I have no idea how it actually works. But they showed how they made it. And the marketing guy was so fascinated. They’re like, “That’s how everybody makes beer.” And he’s like, “Yeah, but nobody else has seen this. Nobody else even knows this is how it all works. So I want to show that process.” So he made a commercial and he actually showed the process of them making the beer and that became this huge campaign that blew up the company. So Krispie Kreme is the same way, they show the process. There’s a reason I do Funnel Friday every Friday, because I’m showing the process. Kids:  You didn’t do it this Friday. Russell: I didn’t do it this Friday. Good point. And Funnel Hacker TV and all these things, why am I doing that? Because I’m showing the process, I’m letting people see how I do it, how I consume the product. And the more they do, the more they see me drinking my own Kool Aid, the more likely they are to also drink said Kool Aid. So the moral of the story from this Krispie Kreme episode for you guys is to let your audience see the process of how you do whatever you do. We are in the reality show era of the world and your audience wants to view what’s happening. That’s why I’m showing this right now, me and my beard in my car with my kids in their Krispie Kreme hats, and being annoyed at me. Bowen was telling me, “Your mustache is ugly dad, but your beard is cool.” He wants me to shave this. Dallin: You have a mustache. Russell: It’s kind of weird huh. I need to shave. Dallin: I don’t know everything, never mind. Aiden: I’m free ladies. Russell: Aiden just said, “I’m free ladies.” You’re the coolest! Dallin: What did he say? Russell: He said, “I’m free ladies.” And jumped out of the car. Dallin: You need to send this to me. Russell: That was amazing. I love Aiden, that our little six year old, if you’re listening and not watching. If you’re watching on Marketingsecrets.com you just saw Aiden in his Krispie Kreme hat tell you….that was hilarious. Dallin: Send this to me please. Russell: The moral of the story, the reason why I’m doing this with my hair messed up and my beard, with my kids and our donuts…. Ellie: You have a beard? Russell: Isn’t it sweet? You want to feel it, it’s really scruffy. It kind of hurts, I gotta shave it. The reason I’m showing you this stuff behind the scenes because I’m showing you my life. I’m showing you how we do what we do and that’s what draws people. If you read Expert Secrets, you know the goal is to draw people into you and your personality and all those kind of things. So draw them in you guys. Do it, open up your life a little. I know it’s scary sometimes. That’s what Instagram is for, your stories. Facebook Lives, podcasts, etc. Dallin: The real moral of the story is that Aiden is a ladies’ man. Russell: Aiden is the ladies man. Anyway, that’s the moral of today’s story. Does that sound good to you guys? With that said, thanks so much for tuning into marketing Secrets. If you have not read the Expert Secrets book go to expertsecrets.com. You should go there and read it because this is just one of those secrets that’s going to help you blow up your message. Dallin: And if you haven’t read the first book too, read it. Russell: What’s the first book called? Dallin: Dot, I forgot what it’s called. Russell: You’re close, Dotcom… Dallin: Dotcom Secrets? Russell: Yes, Dotcom Secrets and Expert Secrets. They should read them both right? Dallin: Yeah. Russell: Which one’s your favorite. Dallin: I didn’t read it. Russell: Anyway, appreciate you guys, thanks for listening and we’ll talk to you soon. Bye.

“Of Kith and Kids” on PRX About “Of Kith and Kids” It started with a pledge to my local public radio station… yes! As a sustaining member of WNYC I receive a New Yorker subscription and read the piece: State Of Play: How Tot Lots Became Places to Build Children’s Brains by Rebecca Mead. The article covers the 2010 opening of a high profile playspace in Manhattan called the Imagination Playground. The writer likened it to something much grittier, darker and, well, European: something called an adventure playground. Intrigued, I did a little Googling, read a little more and quite simply fell down the rabbit hole. Turns out, adventure playgrounds have quietly flourished since the second World War in the UK, Denmark and Germany. They’re usually tucked into neighborhoods without much fanfare and take many forms, from chaotic junkyards to whimsical shantytowns. Yet they all embrace something that unsettles the American sensibility, a necessary and positive relationship between risk and play. Staffed by adults trained in “playwork,” adventure playgrounds have been described as, “a complete artwork. A space and time where all one’s senses are engaged.” I began reaching out to people in the “play” world, and soon began to hear about a new playground called The Land, in North Wales. The Land was breathing new life into some of the movement’s oldest “junk” philosophies. So, I booked a short visit to see it for myself and was kindly welcomed by the staff and children in November 2012. I remember walking onto The Land for the first time and feeling dwarfed by color and chaos and scale — a shining marble here, a towering tree there! I spent a few days taking photos and filming, returned to the US itching for a proper documentary shoot. Thanks to the support of about 150 generous Kickstarter backers (you know who you are!) I returned to The Land in April 2013 for three weeks to shoot a film, which I’m now editing. (Teaser for Erin’s new film about The Land.) Audio for the Transom piece was recorded during the two visits. The title comes from the expression, “kith and kin.” In its original meaning, “kith” refers to one’s home country, the bit of earth where we build our homes, grow our food and raise our children — our Land. Interview with Dave the playworker, film still Challenges Making a radio story out of film material I had to decide early on how to handle interviews, knowing I would be producing both a radio piece and a short film. As an experiment, I did do one audio-only interview in a good quiet space and it sounds terrific. But I don’t have that shot to cut to, which is a disadvantage. If I had to do it again, I would have stuck with the field setup, simply for consistency in the edit. However, it was definitely a tough call and I’d love to speak with other producers creating multi-format work and how they approach this. Fun Fact – GoPro Audio Most of Paige’s audio is from a GoPro headcam she’s wearing. I certainly did not plan to use the GoPro for audio recording, just thought it would be fun to see the kid’s POV. So I nearly fell out of my chair when I pulled it up weeks later and heard Paige narrating her own private adventure through the space. The GoPro comes with 2 “backs”, one waterproof and one that is “open”. This setup utilized the “open” back. The waterproof/closed back significantly muffles the audio.

“Of Kith and Kids” on PRX About “Of Kith and Kids” It started with a pledge to my local public radio station… yes! As a sustaining member of WNYC I receive a New Yorker subscription and read the piece: State Of Play: How Tot Lots Became Places to Build Children’s Brains by Rebecca Mead. The article covers the 2010 opening of a high profile playspace in Manhattan called the Imagination Playground. The writer likened it to something much grittier, darker and, well, European: something called an adventure playground. Intrigued, I did a little Googling, read a little more and quite simply fell down the rabbit hole. Turns out, adventure playgrounds have quietly flourished since the second World War in the UK, Denmark and Germany. They’re usually tucked into neighborhoods without much fanfare and take many forms, from chaotic junkyards to whimsical shantytowns. Yet they all embrace something that unsettles the American sensibility, a necessary and positive relationship between risk and play. Staffed by adults trained in “playwork,” adventure playgrounds have been described as, “a complete artwork. A space and time where all one’s senses are engaged.” I began reaching out to people in the “play” world, and soon began to hear about a new playground called The Land, in North Wales. The Land was breathing new life into some of the movement’s oldest “junk” philosophies. So, I booked a short visit to see it for myself and was kindly welcomed by the staff and children in November 2012. I remember walking onto The Land for the first time and feeling dwarfed by color and chaos and scale — a shining marble here, a towering tree there! I spent a few days taking photos and filming, returned to the US itching for a proper documentary shoot. Thanks to the support of about 150 generous Kickstarter backers (you know who you are!) I returned to The Land in April 2013 for three weeks to shoot a film, which I’m now editing. (Teaser for Erin’s new film about The Land.) Audio for the Transom piece was recorded during the two visits. The title comes from the expression, “kith and kin.” In its original meaning, “kith” refers to one’s home country, the bit of earth where we build our homes, grow our food and raise our children — our Land. Interview with Dave the playworker, film still Challenges Making a radio story out of film material I had to decide early on how to handle interviews, knowing I would be producing both a radio piece and a short film. As an experiment, I did do one audio-only interview in a good quiet space and it sounds terrific. But I don’t have that shot to cut to, which is a disadvantage. If I had to do it again, I would have stuck with the field setup, simply for consistency in the edit. However, it was definitely a tough call and I’d love to speak with other producers creating multi-format work and how they approach this. Fun Fact – GoPro Audio Most of Paige’s audio is from a GoPro headcam she’s wearing. I certainly did not plan to use the GoPro for audio recording, just thought it would be fun to see the kid’s POV. So I nearly fell out of my chair when I pulled it up weeks later and heard Paige narrating her own private adventure through the space. The GoPro comes with 2 “backs”, one waterproof and one that is “open”. This setup utilized the “open” back. The waterproof/closed back significantly muffles the audio.

To celebrate the release of "This is Your Ocean: Sharks" on DVD - we are proud to present this special music video called "Save it For the Kids" - It captures highlights from the film - and gives you a preview of this great new song by Colton James - Save it For the Kids. This is Your Ocean: Sharks is now available on DVD.   You'll find Colton's song on iTunes.  We'll be back soon, because, why wait a whole year for just one week on sharks?