Podcasts about moolah marketing

When money feels tight, what do you do? Although money may not be your primary focus, you need a certain amount of income to care for yourself and your family. But what if your income doesn't provide you with the extra money you need to save for retirement or a vacation? What can you do to generate more money?In this episode, I am joined by my good friend, Rachel Miller, a business strategist and a mom of six kids. She is the CEO of Moolah Marketing and co-founder of Bizzy.ai. Rachel is one of the most well-known Facebook strategy experts in the world. But we're not going to talk about social media today. Instead, Rachel will share her unique way of generating money that has allowed her to become a venture capitalist in her software company. If you want to learn a simple way to manage your finances better and create more money for your future, join us in today's episode of SMART Businesses Do THIS!About the Guest:Rachel Miller is a business strategist with a proven system to help others grow their customer and audience base that translates into engagement, traffic, and, ultimately, profit. She has written multiple books, including one which sold over 100,000 copies. Rachel is the creator of the website and Facebook Community, QuirkyMomma, and can also be found on her blog, One Crazy House. In addition, she is the CEO of Moolah Marketing and the co-founder of Bizzy.ai.“If you feel a lack, you get up your butt and go do something about it.” - Rachel MillerIn This Episode:- How Rachel developed her unique system for generating money- What is FIRE, and how does somebody do it? - Why and how did Rachel invest in a carwash business?- How using her system allowed Rachel to become her own venture capitalist for a software company- What's next for Rachel? - What SMART Businesses should do according to Rachel- How important are your audience and your mailing list?And much more…This Episode is Brought to You by: - Working Vacation - https://workingvacation.com/Connect with Rachel Miller: - Website - https://rachelmiller.com/- Facebook - https://www.facebook.com/moolahMarketer/- LinkedIn - https://www.linkedin.com/in/rachelsillamiller/Connect with Adam Lyons:- Website - https://thesmartblueprint.com/- LinkedIn - https://www.linkedin.com/in/theadamlyons/- Facebook - https://www.facebook.com/TheAdamLyons/- Instagram - https://www.instagram.com/TheAdamLyons/

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. This week, Parker chats with Rachel Miller. Rachel is a business strategist with a proven system to help others grow their customer and audience base that translates into engagement, traffic, and ultimately profit. She has developed a strategy that includes content, analytics, and branding that draws the right people to the right business. The end result -- better leads and conversions. By understanding the dynamics of viral content creation and harnessing its power, she's been able to grow multiple sites and social media pages for different niches ranging from 570K - 2.2 million fans! Understanding the importance of community, she's helped countless others online and offline. Speaking at a number of conferences, summits, and podcasts has allowed her to help businesses explode. To learn more about Evolved Finance: Follow us on iTunes and leave a review: https://podcasts.apple.com/us/podcast/evolved-finance/id1227529139 Download our free audio course: www.evolvedfinance.com/audiocourse Join our private Facebook Group: https://www.facebook.com/groups/evolvedfinance To learn more about Rachel and her business: Private Facebook Group: http://facebook.com/groups/pagestrategies

How do you grow your audience on social media? What type of content should you post? Can you grow your audience using organic content? Hold on to those questions because we're going to answer them in a bit.  Joining me today is a very close friend, Rachel Miller. Rachel is the creator of Moolah Marketing, Grow Your Audience Facebook Group, and a dozen or more Facebook pages including QuirkyMomma, OneCrazyHouse, CrazyCatLady, OnePotCrockPot, and MORE. She is an organic traffic expert who specializes in teaching Facebook how their organic systems work because they don't have a clue! Rachel geeks out on algorithms. So, are you curious to know what posts have the potential to go viral? Do you want to discover actionable tips to grow your audience, grow your traffic, and grow your business?  Let's find out as I interview Rachel Miller in today's episode of Smart Businesses Do This! “Think of Instagram and Facebook as literally the same algorithm; it's just two different places that you can consume the content.” - Rachel Miller In This Episode: - Who is Rachel Miller? - Why are we seeing more Instagram reels? - Is it impossible to go viral on Facebook anymore? How can you make people share your content? - Rachel shares the easiest way to grow your audience (even if you're starting from zero), how to let people know your page exists, and the different things you can do on Facebook and Instagram - How successful has Rachel been in managing and growing her clients' pages?  - Let's see how good Rachel is and ask for practical tips on how to grow a family garden page… - How did Rachel figure out that mastering the algorithm is what she wanted to do? (It all started in college!) And much more… Connect with Rachel Miller: - Grow Your Audience Facebook Group - https://web.facebook.com/groups/pagestrategies (https://web.facebook.com/groups/pagestrategies) Connect with Adam Lyons: -https://thesmartblueprint.com/ ( Website) - https://uk.linkedin.com/in/adam-lyons-210670166 (LinkedIn) - https://www.facebook.com/TheAdamLyons (Facebook) - https://www.instagram.com/TheAdamLyons/ (Instagram) - https://www.youtube.com/channel/UCXrYi3GXQ7OtJ6urs8w3CBQ (YouTube)

MicroBlogging is creating small snippets of content and posting or publishing on a platform outside of your website. A lot of entrepreneurs have been microblogging for years on social and we don't even recognize it. If you've ever made a long Instagram or Facebook caption, done a series of Tik Tok ideas or reels, or even done one of those 5-10-part Twitter series; then you have been microblogging and didn't even know it. Most coaches, course creators, and membership site owners don't realize that the Social media content creation they are doing can be used for so much more. This question actually came up a few months ago when I was interviewed by Racheal Miller on her Moolah Marketing page, and comes up a lot when I'm doing SEO coaching. So I decided to talk about it here.    In this episode of the Girl Get Visible Podcast, I talk to you about: what is microblogging How to leverage your long Social media content creation for SEO How to get more traction for your quality content? How to take the most advantage of your microblogging efforts? Share some great microblogging examples that you can do in your business. And most important What to do with those long Instagram captions and series in your IG Stories and Tik Toks you've been doing. Check out today's episode for a bunch of great info on making the most of your social microblog content. And then join us for our next 5 Ways to Start SEO without a Huge team webinar. Where I'll share 5 ways you can work Smarted not harder as SEO and use it to grow your business. https://girlgetvisible.com/5ways

Every business needs traffic to survive. it's a simple truth, but one that many businesses struggle with generating. In this first episode of Traffic Makers, Rachel discusses her reasons for creating the podcast series, as well a little about her background as founder of Moolah Marketing and the founder of the Grow Your Audience community on Facebook. Rachel went from losing her job and being unemployable with a family of six children... to now running five successful businesses, all but one of which effectively runs on autopilot. You'll discover some of the next-level strategies that will be featured in upcoming episodes, as well as the reasons why throwing huge amounts of money into ads is no longer an effective way to build traffic online. You'll learn why having the greatest product or service in the world means nothing if you don't have sufficient traffic who can make use of your solutions. Join Rachel as she pulls back the curtain on the most successful businesses, and reveals how they're making their customer's lives better and making a real impact in the world, without having to sink all of their revenue into ads. Enjoy! What You Will Learn in this Show: Rachel's background and her (5!) successful businesses. Why "pay to play" and bombarding people with ads is not the most effective way to build your business. What to expect from the podcast, including next level strategies. And so much more...   Resources: Website  Facebook  Instagram  YouTube  Twitter  LinkedIn 

How many of you listening right now think that Facebook business pages are dead? Yeah, most of you are probably reading this and raising your hands. Maybe a little bit pinky finger right there? This week, we're here to bust that myth. My guest, Rachel Miller of Moolah Marketing, helps businesses grow organically on Facebook. Sometimes up to a million fans. You heard that right. Facebook business pages are so not dead – we're just doing it wrong. So on this week’s episode – the final one for our Social Media Bootcamp series – Rachel busts all the myths and tell us exactly what we're doing wrong. We talk about: How Rachel works with clients to help grow their businesses How to get started with Facebook pages if you’ve never used them The best strategies to grow organic engagement on your Facebook business page  The importance of building a trust factor with your audience The biggest mistakes people are making with their Facebook pages Real client success stories from Rachel’s Facebook course   About Rachel: Rachel Miller is the creator of Moolah, a system helping thousands of small businesses grow on Facebook. She has personally grown engaged fan pages - some to over 500,000 and over 2.2M - fueling massive businesses! Digital Marketer has called her a “Facebook Guru” after she helped them grow one of their pages to over a million fans. Rachel has helped 34 of her students grow engagement and reach over 10,000,000 people with single posts on Facebook. She is the author of multiple books, one of them being a best seller with over 100,000 copies sold and her content has been featured on Good Morning America in addition to other national publications and syndicated shows. As a mom of six kids, Rachel lives in Fort Worth, Texas.   Connect with Rachel: Facebook  | LinkedIn| Instagram| Youtube   Other Links: Facebook group: https://www.facebook.com/groups/pagestrategies/ Facebook page: https://www.facebook.com/moolahMarketer/ Blog: https://rachelmiller.com/  Facebook Course Link: https://www.moolahmarketing.com/waitlist   

How should a farmer go about increasing awareness of their business in this digital age?  Today we’re taking the show in a bit of a different direction by delving into the world of digital marketing, the likes of which we and many of our fellow farmers utilize in order to truly thrive in today’s world. Our guest today, Rachel Miller, is a serial online entrepreneur and a mother of six. She began as a mom blogger and went on to build something much bigger. She’s a published author of multiple books, including a best seller that has sold more than 100,000 copies! She’s been featured on Good Morning America as well as national magazines. In 2017, she began teaching others how to craft their own viral content and she’s helped thousands of businesses grow engagement. With her help, her clients have had their content in front of more than 10 million people. Join us today to learn how to exponentially increase awareness of your business!   You’ll hear: How Rachel brings business posts to millions of people 1:02 How Rachel got into online marketing 2:19 Why we want to grow our audience 4:39 The most productive way to use your personal Facebook profile 8:28 What kinds of stories you should be telling on social media 12:45 What Rachel’s algorithm is, and what it wants 15:27 What kinds of content Rachel utilizes with the algorithm 17:16 What Rachel means when she refers to a “bumper sticker” 18:43 How you can breathe new life into dead pages 20:58 Why a follow chain is not the best tactic to use 26:32 About the specific ratios you’d like to see in sales posts 29:09 How Rachel goes about converting followers to buyers 32:14 The difference between a Facebook page and a Facebook group 34:25 The hardest thing Rachel has done as an entrepreneur 36:27 What Rachael wishes she had done sooner as an entrepreneur 39:14 How Rachel goes about hiring 41:23 Why small business owners/entrepreneurs are so important today 42:59 Where you can find out more about Rachel and Moolah Marketing 45:30 The scoop on Rachel’s challenge “100 Perfect People” 46:25 About the Guest - After helping 45 people bring single posts from their business pages to more than 10,000,000 people each, without a massive ad budget, Rachel Miller has become a sought after strategist. Businesses she has helped have been able to go from obscurity to household brands. Rachel began as a blogger before getting hooked on “collecting people” and building audiences. She has built multiple websites in different niches that were able to garner over 50,000,000 pageviews each. She has authored multiple books, selling over 200,000 copies, spoken at numerous conferences, and has assisted in crafting organic social strategies for Fortune 500 companies, TV shows, as well as everyone from stay-at-home parents working a side hustle to local brick and mortar shops.  When she isn’t geeking out about Facebook and organic social strategies, you can find her watching Harry Potter with her six kids. Resources:Websites - 100 perfect people challenge , Rachel’s Free Facebook Group, Rachel’s Course on Growing Your Audience   Facebook - https://www.facebook.com/moolahMarketer/ Instagram - https://www.instagram.com/rachelmillermarketing/ YouTube - https://www.youtube.com/user/Rasilla24

Rachel Miller has perfected the art of getting people to pay attention on Facebook. She has gone viral 49 times and her company Moolah Marketing helps other businesses and entrepreneurs do the same. She has appeared on Good Morning America and her book has sold over 100,000 copies.  On the third episode of this year’s Social Media Summer Camp, Rachel gives us tips on what content gets engagement and the three main things to optimize for Facebook if you’re serious about growing your audience.  CLICK HERE to get all the links from this episode including our epic Social Media Guide.  This episode was first published at BizChix.com/427. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team. 

Summary: Rachel is an Organic Traffic Strategist, schoolteacher, and the founder of Moolah Marketing. She started building websites, and is able to maximize the advantage of generating organic traffic as a stay-at-home mom. She was a schoolteacher before helping thousands of people craft “virals” for their businesses. In this episode, she shares the secrets of driving organic traffic to your websites to build an audience, promote content and ultimately increase online exposure. Show Notes: Who is Rachel Miller? [1:52] Is Organic traffic dead? [4:06] How important is it to build an audience? [5:40] How much content should you give away for free? [7:40] Will you lose audience because of paid content? [8:35] How can local businesses grow their audience at this time? [10:30] Have you seen a business to potentially grow with social media? [11:20] What can local businesses do to step up? [12:58] What is the recipe for success? [16:22] How do you make your content interesting? [19:15] Do you post content on a page or in your personal account? [20:01] What mistakes do people make right out of their gate? [21:57] When marketers make the mistake of selling their product early [24:31] How to know when a hobby can turn into a business? [25:06] When do you need ads to get results? [26:07] How do you deal with the haters? [29:53] Is Marketing just a man’s world? [33:21]

Today’s guest, Rachel Miller of Moolah Marketing, had sat next to Micah on an airplane 18 months ago as a complete stranger. Little did she know the advice she’d get on that flight would be just what she needed to hear to finally get the first version of her membership site launched. At the time she didn’t have an email list, she wasn’t well known and had been holding herself back from launching her own program with a few common mindset hurdles that people often have when it comes to launching a membership site. Rachel’s true strength was she’s really a certified expert at what she does. She had always wanted to share her expertise with others, but had never taken the steps needed to actually put that knowledge into a course. After that flight she really put Micah’s advice into action and launched the first version of her program called Moolah shortly after. About two years later, is now an incredibly successful membership program with roughly 500 paying members and thousands of past students that have gone through the course. Throughout this episode, Rachel shares how she went about launching the first version of her membership program after that flight and some of the biggest lessons she learned along the way. Listen to the full episode to find out how you can apply some of the same strategies to launching your own membership site or online course, completely from scratch... You’ll also be able to find out what magic advice Micah had given her on the plane. As a hint, it has something to do with notecards ;) What advice did Micah give Rachel and how can you you go through the same planning exercise? To go through the same exact planning exercise at home you check it out here: This episode has tons of helpful advice for any coach or expert who’s been thinking about starting an online course or membership site but has no idea how to get started. Before Rachel had started Moolah, she had created multiple Facebook fan pages with huge followings, we’re talking pages with over a few hundred thousand or million+ likes. Through her program Moolah, she teaches others how to build huge Facebook followings with raving fans the same way that she does for her clients. To find our more about Rachel, you can head over to or for more info on Moolah and how you can grow your Facebook Following, visit . You can also join Rachel’s Facebook group “” to get geeky about Facebook, find out the latest strategies for marketing your business on Facebook and growing your own Facebook page. Show Links    

Today I'm talking with Rachel Miller, viral marketer and founder of Moolah Marketing. She teaches people how to use Facebook to really grow your business, because if there is anyone who has cracked the Facebook code, it's Rachel! You definitely want to hear her genius advice on how to get Facebook to work for you, instead of you working for it! Resources: Moolah Marketing QuirkyMomma One Crazy House Crazy Cat Lady MiloTree Some of these links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – How To Use Facebook to Really Grow Your Business Intro: [00:00:03] Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:11] Hey, everyone. Welcome back to the show. Today, I'm excited to introduce my guest who is Rachel Miller. Now, Rachel started as a blogger and has turned into, check this out, she is an organic traffic specialist or as she calls herself a "viral marketer." Jillian: [00:00:30] So really, in truth, she helps you understand social media, especially Facebook. So welcome to the show, Rachel. Rachel: [00:00:39] Thank you so much for having me, Jillian. I really appreciate it. Jillian: [00:00:42] We have to just say that we met randomly about a month ago at a conference but really, at a restaurant where I walked up to you and I said, "I know you." Rachel: [00:00:52] You recognized me. It was awesome. Jillian: [00:00:55] I know and then, we ended up having lunch together which was so nice. Rachel: [00:00:59] It was fun. Jillian: [00:01:00] Talk about how you started because I knew you back in the day as a blogger. How to make a post go viral on Facebook Rachel: [00:01:06] Oh, yeah. It's so funny because I feel like it was a lifetime ago. But it's only been like a year and a half, a year since I've started my second business. Rachel: [00:01:18] Probably 10 or 11, 10 years ago, I guess, I started QuirkyMomma. I started that because I quit my teaching job. I had two babies at that time. I couldn't go back to maternity leave with two babies with Texas teacher pay. It didn't make sense with childcare and everything. Rachel: [00:01:38] I was home with my kiddos, and I was going bored, crazy, out of my mind. I started QuirkyMomma. That was my first website. I wrote over 30 posts that went to over a million. I can't remember the exact number between each site but in total, 29 posts that got to over a million page views each. Rachel: [00:02:00] I had tons of posts that went to millions and millions on Facebook. We wrote a book and it went on to a best seller, sold over 100,000 copies. I was just like having the time of my life, making content, seeing how many people I could get on it and be really excited at drawing eyeballs to an action. Jillian: [00:02:22] And the action was come to my site. How to sell products through viral Facebook posts Rachel: [00:02:25] Well, that would be come to my site. Some of it was purchase something. I made rainbow loom bands go viral on my website and then, we sold a lot of rainbow loom kits so kids could make their own rainbow loom bracelets, or selling pins or whatever it is that I'm selling at the time. Jillian: [00:02:44] And you're selling them. If you're affiliate, you're doing an affiliate link. Rachel: [00:02:48] Originally, I started as affiliate links, but as I grew in my venture, I began creating my own products and filling my own products. You make a lot more money selling your own product than you do as an affiliate. Jillian: [00:02:59] So with these online products, are these physical products? Rachel: [00:03:02] Both. I have seven private label products at one point, and then also where you white label or where you have. Let's say, you go to your Walmart and you find that they have Star Wars. This literally happened. Rachel: [00:03:16] They had Star Wars toothbrushes for like a dollar each. Light sabers, they light up and they make a funny noise. I'm like, "These are worth a lot more than a dollar." So I bought all those toothbrushes that Walmart had at the time which was like 250 of the toothbrushes and sold them for seven dollars and 85 cents on Amazon like two weeks later. Jillian: [00:03:40] Wow. I love that. Rachel: [00:03:43] That almost immediately. Jillian: [00:03:46] Did people pay shipping on top of that? Rachel: [00:03:49] No, I just sent them in Amazon and they send them out, however they send them out. Jillian: [00:03:55] Wow. And how did you get the idea to do that? Rachel: [00:04:02] I had heard about people selling on Amazon and so I got an amazon account but I didn't know what I was going to do with it. Rachel: [00:04:08] And then I saw my son playing in a grocery store with this toothbrush and I was like "Star Wars is coming out in three weeks. These are really cheap. This is the time. Let's make a video of him playing with a toothbrush. Make it go viral on Facebook and sell off toothbrushes. Let's see if we could do it." Rachel: [00:04:25] So $250 dollars later, I bought all the toothbrushes. That was my one of my first venture into selling physical products on my own. Jillian: [00:04:33] Wow. By the way, QuirkyMomma was kids activities or it is kids activities, is that right? Rachel: [00:04:42] Kids activities but yes, I sold it. Jillian: [00:04:43] Okay, so then, you just started working on Facebook for kids activities or for QuirkyMomma. Rachel: [00:04:52] Yeah, I helped QuirkyMomma grow from 13,000 into multiple millions. So I left the site when it was at 2.2 million. Jillian: [00:05:01] And then, I guess, you fell in love with Facebook. Rachel: [00:05:05] Yeah, I fell in love with attracting an audience. It could be anywhere. I actually also grew my Pinterest account by over 100,000 in one year. I grew up it to 80,000 over the course of like two or three or four years and then, in one year, I put a lot of effort into it and bumped it up to almost 190,000. Jillian: [00:05:23] That's terrific. Rachel: [00:05:25] The same love of people is in every social media platform. Jillian: [00:05:29] Unpack that a little bit. Tell me what you mean by that. Rachel: [00:05:33] If you love people, you're going to serve them with specific content that's going to help feed their bucket, like everyone has the desire to feel affirmation, to feel successful or to feel smart and fun. How to create social media content that makes people feel good Rachel: [00:05:49] We create content that makes them feel those ways, fill those needs in your audience, your audience will grow and as your audience grow, you ask them what they want and need and then, you deliver it to them and then your revenue in your pocketbook grows as well. Jillian: [00:06:06] I love that because it's all about serving others. It's not about, "I think this is cool." I mean it's a little bit about that, but it's really about, "I know my audience will think this is cool." Rachel: [00:06:21] Exactly. I don't care so much about what I think is going to be cool. People have asked me do you think you're a trendsetter, where you can see if something's going viral, and sometimes I can, I can tell this is good content or this is not good content. Rachel: [00:06:34] But at the same time, it really depends on the people that you're serving as to whether some of the content is going to do well. It's not about us. Jillian: [00:06:42] I totally agree. In fact, for Catch my Party, people will say, "You say what the trends are going to be in the world of parties, kids parties and stuff" and I go, "No. I just see what people are responding to and then, I create more content like that." Rachel: [00:07:00] Exactly. That's it in a nutshell. Jillian: [00:07:04] Like I can't tell you what the new trends will be. I can amplify a trend or I can identify it. Rachel: [00:07:12] But all you do is serve our audience. Jillian: [00:07:15] Yes. We're not soothsayers. Rachel: [00:07:21] So essentially, I left Quirky Momma and then I created One Crazy House. And that's my second blog to a Facebook page of over 500,000 in 18 months. We had our third year anniversary, and we have 51 million page views on it. That's so cool. Jillian: [00:07:37] Oh my God. Rachel: [00:07:38] And we have two more websites. I've got Crazy Cat Lady, and I've got the One Pot Crock-Pot. Jillian: [00:07:44] Okay. Explain the idea of why you create different websites. Rachel: [00:07:54] Well, it was kind of a joke actually, a little bit. I started when Quirky Momma and then One Crazy House, and I was at a conference. I was speaking at the conference about how you can go viral and everything. Rachel: [00:08:08] I was in the bathroom afterwards, and I was hearing two people talking and the one girl was saying, "These big bloggers, I can never be like Rachel. She just said she did this and this and this. Like how is that even possible?" Rachel: [00:08:22] And the other girl goes, "Don't worry about it. They're doing that because they're so big so they had a big budget when they started, and they had these big pages that they all share from. So we can never become big because it's all the big pages are a cliche. Rachel: [00:08:34] And I was like, "Oh my word." And I left. And it was like almost like I failed the entire conference because of that like one little conversation they didn't know I was listening to. They weren't trying to be rude. To them, they were just simply having a conversation. Jillian: [00:08:44] It's like a scene out of a sitcom. Rachel: [00:08:50] I know. I went home and I'm like bawling because I take things way too personally. I'm like, "They're right. They're right because I did grow with budget. Nobody else has that kind of budget. I had these big friends, when I was growing One Crazy House, I could contact and say 'Hey, can you share for me?' They're right. I couldn't do it the right way. Building organic Facebook pages from nothing Rachel: [00:09:13] So my husband's like, "Do it the right way. What's your problem, Rach? Just go do it." It's like "Well, I can't," and he's like, "Okay, whatever." You could do it with cats. Come on, everybody can do it with cats. So like literally at the kitchen table, we made a cat page and we put up viral cat content. And then, it went viral. Jillian: [00:09:30] So you made a Facebook cat page. Rachel: [00:09:33] Yeah, I made a cat page because my husband said, "Well, hello. You could definitely do with cat. Come on." So yes, I made a viral cat page and it was like, "Well, everybody can do it with cats. What's something that's really boring? I got to deal with that too." Rachel: [00:09:49] And so then, I did crock pots because I thought crock pots were boring. I don't ever cook really. And so I thought crock pots were these boring things. But no, there were a very passionate group of people that love, a set or group of people that love their crock pots. And so yeah, I got to love and serve crock pot people next. Jillian: [00:10:11] I love that. So you were able to grow these pages organically. Rachel: [00:10:18] It was more just to prove to myself like I did it with Quirky Momma, I did it with One Crazy House but I also did it with two other pages without a lot of money, under five dollars a day and without tons of friends sharing. I didn't have any friends sharing. Nobody knew I was doing it. I was able to replicate my success again. Jillian: [00:10:39] Great. Can you break down just the elements of what that success means? Rachel: [00:10:46] Well, most importantly, it means I get to help people. When a lady's cat dies, I'm an audience where she can share her cat, a video of her cat, photos of her cat and the people there will rally around her and support her when she comes home in those dark, dark moments. Rachel: [00:11:06] We get to help rescue cats in different areas which is important to those people. I'm like giggling about it a little bit, but at the same time, this is a huge community of women who are loving and supporting each other that I am honored to get to be a part of that. It's most important. That's bigger than the dollar amount, but the dollar amount of my other audiences, it's a hefty income each year. Facebook data collection, targeting, and privacy Jillian: [00:11:35] Great. Facebook is in the news. Facebook is everywhere, and it's kind of negative. Rachel: [00:11:43] It is. It is so funny because like they're talking about this whole tracking thing, and I'm sitting there like you guys had robo vacuums, and you connected them to Alexa and you could tell Alexa that "can you vacuum my floor please?" Rachel: [00:11:58] The vacuum walks around your house and it picks up data like there's a chair here, it sends that information back to Amazon, and Amazon's targeting you with new products when you move a chair. That same data is being shared everywhere. All the data places share their information with each other because they're all data hungry. We have privacy. This is not new to us. This is like normal. Rachel: [00:12:23] I've been using Facebook targeting for ages to find my die hard fans and then to love on them more. It could give them more information. But yes, it has changed. Yes. Is it going to continue to change? Definitely. I do think having more transparency is a good thing. Rachel: [00:12:38] So when you have your Robocop robo-vacuum, if I'm going to vacuum my floor, it now has a layout of my home. It's sending that information back to Amazon. Am I cool with that? We aren't cool with that but we all want Alexa to have access to your vacuum cleaner. So you've got to understand that when you're giving Alexa access to your vacuum cleaner, what that means for you. Rachel: [00:13:02] I know what that means for you because I'm a marketer who target people to buy their furniture. People are a little bit like, "Wait a second. You've been stalking in my house. You know what my layout of my home is. For real? Isn't that intrusion?" Rachel: [00:13:16] They're like, "Well, no because now, we know if you're looking for new furniture because you're rearranging the room multiple times. We know what that means. It means you're hunting for furniture so we keep sending more furniture ads." Jillian: [00:13:28] Right. Now, do you think that Facebook will ultimately change and that you won't be able to grow these audiences so they won't be as valuable? Rachel: [00:13:39] Well, in some ways, it has changed a little bit. You're not going to be able to make as much money off of affiliates right now because you have to create your affiliate content. Rachel: [00:13:48] So my son, with the toothbrush, I had him brushing his teeth and playing with the toothbrush. I didn't just use somebody else's picture of that toothbrush to sell it, to create the content. Rachel: [00:14:00] We have to be more active as content creators. So does that mean it's harder for people to join in if they're not going to put in the time to be a good content creator? It will probably then thin out the number of people that are in the market. Why you want to be a content creator Jillian: [00:14:18] Right, but if you're one of those people who will make content, you can have a leg up because you're not competing with stock photos from Amazon. Rachel: [00:14:30] Exactly. As long as you are the content creator, there is a need in the world for content creators. People are sharing content. People are looking at content at 1:00 in the morning. People are discussing articles that they're reading. People want content. Rachel: [00:14:45] So there will be a need for content. Now, how difficult it is to provide that content or what kind of rules we have with disclosure? Those will all be changing. It's always changing. Jillian: [00:14:58] It's like you get on the roller coaster, and you hold on tight. Rachel: [00:15:02] Yeah, and even with Facebook right now. With Facebook targeting, we can no longer target new house buyers, but what we can do is purchase the list of people who publicly just changed their addresses in the state database which is public information, and we can buy that information, aggregate it and then use it. How to target people on Facebook to sell to them Jillian: [00:15:24] Could you explain what that means. Could you explain targeting, how you target people and why? Rachel: [00:15:30] So you want to target people who love your content.If you're a home DIY or home interior design, when are people most likely to be focusing and obsessing about design? When they're either selling their home or buying a new home, right? Rachel: [00:15:47] So for you, you'd want to target people who are new home buyers or selling their homes because the people that are going to be most likely to be nonstop watching Fixer Upper because they're trying to fix up their home or because they don't like the current kitchen but they like the rest the house. Rachel: [00:16:01] What can they do to make that kitchen in that new house they're buying better? So those are the people that are the most passionate in the home decor realm. And in the buying of mindset, remember, you want them into buying lens so you can sell to them. Rachel: [00:16:16] Those are people who are most likely to be also buying to fix that solution. Before, you could just go to Facebook and say, "I want to target anyone who's selling their home or who is buying a home." That used to be partner information that Facebook collected. Rachel: [00:16:30] So Facebook would reach out to partners which would be like the DMV, when you're changing your address or your driver's license. There's different things that are public. GoDaddy, with your registration, you can have a new website and that information is public if you did not pay your $7.99 or whatever to hide your private information. Rachel: [00:16:50] There are places where your information is given out publicly. Home records, that's a public thing. Everyone knows. There's like you can go onto your state website and you can see the people who are buying houses, even with their house price was. Rachel: [00:17:05] That's public information as well. So you can see that information. So what they basically do is buy that information and then, upload it into Facebook into their partners. Now, we could access that targeting. Rachel: [00:17:18] And I would say, "I want to target new home buyers where I can target somebody who drives this type of vehicle" but we can't do that anymore. Now, we have to buy the data from those data companies ourselves and upload it. Jillian: [00:17:29] And how do you find that data? How do you find those companies? Rachel: [00:17:34] Oh there's like a list of them. I guess I could give to your audience later. But you just go online and says, "I want to buy data" and buy aggregated data. Jillian: [00:17:43] Got it. Rachel: [00:17:47] I'm using my content to segment the audience. But that's something that's gotten more difficult because Facebook just changed that law. Jillian: [00:17:55] And then are you putting your posts in front of them? Are you putting your products in front of them? Rachel: [00:18:02] Yeah. You want to start always with your content and then work them into your product. So I want to find the people that are most likely to be interested in farmhouse chic and then showing them farmhouse chic then I'll show them, "Here's my buying guide for farmhouse chic products." Rachel: [00:18:20] So you first have to find who loves this look first, before you send them your buying guide. You have them trust who you are and interact with you. I like people that interact with me, even up to seven times before they see that I have a product for sale. I don't give them my product for sale until they've interacted with me several times. Jillian: [00:18:40] Wow. And then they trust you? Rachel: [00:18:42] If they trust me, they're more likely to buy and I'm more likely to know what they want to. Jillian: [00:18:47] Got it. And is this all happening on Facebook or are you also getting their email, that kind of thing? Rachel: [00:18:55] I don't focus on email as much as a lot of other people do, and I know that's probably a detriment to my business, but I know I could probably be a lot better at email. I do collect people's emails but that's not my focus because I know if I can get them to click on any of my websites, I can re-target them and I can re-target them on Facebook, I can re-target them on YouTube, I can re-target them on Pinterest. All of those locations, you can re-target. Jillian: [00:19:19] Can you explain what that means? Rachel: [00:19:21] When someone visits, say one landing page like your DIY farmhouse kitchen, you can show them all the fun things to do in your kitchen. And then here's the thing, they don't have a whole lot of time. Rachel: [00:19:32] They don't want to spend four hours doing whatever type of paint treatment to the cabinet. Next thing you know, you're going to send them to the second. Everybody who sees that first website, you re-target them and say, "I'm going to send them an ad with my next website," which might be your buying guides so that they don't have to do it themselves. Jillian: [00:19:53] And these websites are landing pages. Rachel: [00:19:57] It could be a blog post. So you know where you're sequenced. I can't remember her name off the top of my head. Penny savers, I think, does this really, really well. She had one. It's just a regular blog post, but it segments people whose kids are in college. An example of a sales funnel on Facebook Rachel: [00:20:13] She starts them off with, "Here's just a DIY getting ready for your college dorm, helping your child get their dorm room ready," and so they just see this. And then, she sends them a "College is so expensive. Isn't it horrible how college is so expensive?" Rachel: [00:20:29] So now you see her post: "Oh, we're just getting ready for dorms." Now, we're seeing college is so expensive. That puts it in your brain "Oh my word. It is. I can't afford that." Then she send them "Here's your guide to a hundred different scholarships your kids can get." Rachel: [00:20:48] But then you think: "Oh my word. That's a lot of scholarships. I'll never be able to fill out this paperwork out. Oh my." And then, she sends you the fourth one is, "We'll do a scholarship matching and searching and applying for you, done for you." S. Rachel: [00:21:01] He works them through that. So now, she knows these are people who are really looking for college scholarships. They've already proven that they have kids in college. They've already proven that they have an issue with paying for college. They've already proven that they're interested in scholarships. Now, we're going to send them a "One thousand dollar done for you" that we could find them scholarships. Jillian: [00:21:22] That is brilliant. Rachel: [00:21:23] Exactly. Jillian: [00:21:24] So you are this tour guide. You are leading people down the path. Rachel: [00:21:33] I have never heard of anybody described it like a tour guide, but that is definitely the path. And the thing is you're literally just asking your readers, "What do you need help with?" Rachel: [00:21:39] Oh, you need help with getting your kids into college. Okay, well, how can I help you with that? Can I help you the best by just saying "Hey, I've got the service for you that will help you find scholarships.". Rachel: [00:21:47] That's not going to help you because you're not going to jump on it. But by helping you in all these other little ways and then say, "Oh, yes and we have the extra projects. By that point, they're ready for "Okay, Yes, I need the help. Thank you." How to budget on Facebook advertising Jillian: [00:22:01] And you are putting money behind each of these steps. Rachel: [00:22:07] Yes. Now, here's the thing. Because of the way Facebook and organic traffic goes, the first steps are not very expensive at all. We're talking, they might be free. They might be a post that you just put up and then, they do well on their own. They might be posts that you put up with two dollars a day or five dollars a day. The emphasis is not on money. Collect an audience. And then later on, in that last one is the one you're going to put money behind. Jillian: [00:22:35] Got it. Right because you already know this is what they're looking for. Rachel: [00:22:41] I might spend a little bit ahead of time but I'm not to put the big budget until that last one. Jillian: [00:22:44] Got it. Let's say that I sell the service where I will find the scholarships that are right for you, for your kid and that product is a thousand dollars, how much would I spend in an ad to attract that person? Rachel: [00:23:03] Well, it depends on how much your revenue is. So one rule of thumb is 3 percent of whatever you want to. This is something like my mastermind people have said like general rule, three percent of total revenues. You want to put to ad. That said, what that is, what that looks like for you, it might be different. Let's say, you've got a $2,000 product but you can have $1,500 that is profit because you only have to pay $500 of it out to whatever to manage , to deliver the product. Well, at that point, you've got a huge ROI. you've got $1,500 dollars. Jillian: [00:23:40] In return on investment. Yeah. Rachel: [00:23:43] You can spend up to $4,300 and still be making a profit on that. Jillian: [00:23:47] Yeah. Okay. And is this what a Facebook funnel looks like? Rachel: [00:23:56] A little bit. Yeah. Jillian: [00:23:56] Okay because I keep hearing about Facebook funnels which seems slightly different than email funnels, but it's kind of seems like you're moving the tour on Facebook. Okay, that's fascinating to me. Jillian: [00:24:16] If I were starting out today and I'm a new blogger, what advice would you have for me in terms of trying to grow my page, or like how should I focus? Find your niche as a blogger Rachel: [00:24:31] Pick one thing to be known for because when you have one thing to be known for, you're going to be able to attract people who would trust you more in that topic. They're more likely to buy from you because they realize you're the place for XYZ. Rachel: [00:24:44] They could go to Amazon for everything, right? But if they're looking for something specific, for example, little boys' Star Wars stuff, they want to know that all that you have is really truly vetted as the latest, coolest kids' Star Wars stuff. Rachel: [00:24:57] You're the financial adviser for women who are recently divorced. They want to know that you have all of your content is in their best interest. So you can't be the financial adviser for people who are newly divorce, also sharing your favorite recipes and telling them stories about your dog. Rachel: [00:25:16] You've got to focus on what's most important to you. Now, could you just focus on stories about your dog? Definitely. And then sell dog products or something else? Definitely. Could you be about your favorite recipes, sell cookbooks, sell kitchen supplies and even your own line of kitchen utensils that are the best for people? Definitely. Rachel: [00:25:32] But doing all three spreads your credibility. And so it's harder for people to attract to you. Jillian: [00:25:39] Yes. And I talk about this all the time. Find your niche. Find your lane and go deep. Rachel: [00:25:45] Definitely. Jillian: [00:25:46] Like there's enough content for you to create. There is enough of an audience for you to find, and it is really setting yourself up as an expert. And what I find is if people trust you, for example, if you're my Star Wars go-to person, I guess I could go to Walmart and buy the toothbrush, but if you've already vetted it for me, if you've already told me this is the one I should buy, I'll pay more to buy it from you. Rachel: [00:26:23] And they want the convenience of knowing that you've got a collection of products just for them. Jillian: [00:26:29] Yes, totally. Yes. I mean, that makes perfect sense. So again, as you're starting to think about what business you're creating, think about it in a very narrow way. You became the Rainbow Loom person. Rachel: [00:26:47] For a little while there, yeah, till the fad fizzled out. Jillian: [00:26:52] And how do you feel about that, riding different fads, things like that? Should you jump on that bus? Rachel: [00:27:00] Yeah, really. I mean, you love your audience. So if your audience suddenly start loving rainbow loom bracelets, you love rainbow loom bracelets too. If they love Play Dough, you love Plato. If they're cat people, they don't like talking about cat food, so I won't talk about cat food because I want to love my audience. You see what your audience really respond to, and you serve and love them. Jillian: [00:27:22] Got it. Okay, so let's go back to this, which is I'm a new blogger. What do I do on Facebook? And I get it. Ultimately, my goal is to sell them products. But how would I start out? Make your Facebook page about your reader, not you Rachel: [00:27:35] First up would be making your page about your reader. A lot of people pick their page about them. When people come to the site, they see a person's face, the person that they're not friends with and they don't know who they are and some of their interests. Rachel: [00:27:49] So it's hard for someone who doesn't know you to feel attached to the page because they've never interacted with you before, but they might be pickleball. I did not know that was a thing. It's totally an up and coming game with like newly retired people. Rachel: [00:28:06] It's like a cross between baseball and ping pong or something. Anyway, it's a fanatical thing. I did not know this was a thing. A guy in charge of the pickleball pages, put his face on all the pages. People will connect with him but they don't understand pickleball. Rachel: [00:28:25] They're just a random person who's newly retired and heard about this game called pickleball, and he wants to learn more about pickleball. He doesn't know about the person, Joe, who's running the pickleball page. You have no problem falling in love with Joe. That's weird but I mean -. Jillian: [00:28:40] Eventually, right? I get it. Rachel: [00:28:42] Loving the content, loving who Joe is and loving Joe's love of pickleball, and building Joe into a personal brand. He doesn't mind that but he wants to keep coming first just to learn what is pickleball, who is playing pickleball, we're going to find a pickleball tournament or a group of people playing pickleball, and what do I need to play. Rachel: [00:29:01] That's what he's coming for. Give them that, that thing. And so when they come to your Facebook page, it should be the name, the cover of the photo, the profile, your pinned-to content, your story, your description, those should all be what your reader is coming to you or what you want to be known for about your reader. Not about you. Jillian: [00:29:21] Totally, okay. Okay, so then I want to start to build my page so I've got my page set up then. Am I just sharing content that other people are creating about pickleball? Am I making my own content? Rachel: [00:29:39] Yeah. You want to be making your own content. I suggest when you're a brand new page, one fourth is your own content and three fourth is somebody else's because you're going to be riding their coattails. Rachel: [00:29:49] You're going to use those other pages to help you grow a little bit. Now, pickleball's kind of a new niche, hand-embroidered ribbon. One of my students had hand-embroidered ribbons. That's a new niche. There's not very many people out there talking about hand-embroidering ribbon. Rachel: [00:30:03] Not hand-embroidering tea towels, only hand-embroidering ribbons since she's going to have to create all that content on her own. That said, she was able to create a 10,000 person fan page and a membership where they're buying monthly subscription box of ribbons and ribbon embroidery supplies. Rachel: [00:30:23] They have a Facebook group where they talk about how they embroider these ribbons, whatever. She's got a huge business. She was able to create off of her niche but she did have to focus in very tightly into what she was about. Jillian: [00:30:36] Okay. And then just in terms of logistics, how often should I be posting on Facebook? Let's say I'm the pickleball guy. How many times to post on your Facebook page a day Rachel: [00:30:44] Yeah. New pages, I suggest two to four times a day. And then when you are over 25,000, you can move slowly into eight to nine times a day. You can still stay that four or two even when you're bigger, but I would start it to two to four and then, you could just keep adding another post. I'm trying to be consistent as long as your engagement per post has not dropped. Jillian: [00:31:08] Okay. And then, when do I start putting money behind my posts to try to draw a bigger audience? Rachel: [00:31:14] I start that almost at the beginning. I'll start because I want to get people who are engaged. When I have zero fans, I'll put money behind every single post, I'll put the same exact money, same number of days on every single post I put out. Learn what kind of content your Facebook audience wants to see from you Rachel: [00:31:28] And I'll put that out and see what type of content they're most interested in. First off, I want to find out the content. I will take two dollars a day for every post for three days, and I'll boost it all to the same people. Rachel: [00:31:40] So in my cat page, I'll take this post, put it out and they'll all go to people who are just interested in cats, just a general interest, and I'm doing this to find out what messaging of my post does the best. Rachel: [00:31:51] I'm not really looking for whether a photo does better or video does better or a link does better. What I'm looking for is what is the message that's being shared by this piece of content that seems to perform better with this audience. Jillian: [00:32:04] I love that. Rachel: [00:32:04] For a few weeks, I'll see that, "Okay, I am a cat mom." All the posts that did really, really well, they were all posts where they're treating their cat like a kid. The cat did this, the cat misbehaved. We're shaming the cat for whatever he did. Jillian: [00:32:24] Right. We're potty training our cat. Rachel: [00:32:26] Exactly, like literally, that's the type of content that was doing the best. So now, I know just general cat people, the stuff that does the best is treating my cat like a baby. Rachel: [00:32:36] Well, now, that we know that the content as well, now, we need to find out where that content gets people that are the most active. So I'll then go into my audience insights. Rachel: [00:32:45] I'll see what type of pages are related to my niche that have the highest activity level and see if I can target them or niche neighborhood with them, which is like a term I use, which is when we connect our pages to them with Facebook SEO. We link to stuff on their page and put links to our own page from their page. We tag each other. Jillian: [00:33:05] So you then reach out to these people who have pages that are similar? How to niche neighborhood on Facebook Rachel: [00:33:10] Sometimes, I reach out to them and sometimes, I just niche neighborhood with them without their permission and just connect our pages. So I'll go onto their page and say how awesome I think something is or I'll leave a comment on their content with something of my own content, not in a spammy way. Rachel: [00:33:24] Or I'll share something from their page onto my page and then, I'll take the thing that I shared, and I'll leave it as a comment on their page. It'll be like "I found you because I was here." I did that in a nice way that doesn't seem like so spammy but it just shows Facebook that I'm similar to that other page. Rachel: [00:33:43] I wanted to pick a page that has the highest level of activity. That way, I can pull in the users who are the most active in their niche so they're more likely to bring on other people who were most active. Rachel: [00:33:54] It's like targeting myself or targeting my husband. Facebook has even said this, that Facebook want people to have a meaningful connection. It was decided, January 11, what meaningful connections is a long comment. Rachel: [00:34:09] Facebook want people who are going to leave sizable comments on your content. Even though my husband and I have similar interests, you don't want to target my husband for any of those ads because he doesn't comment on anything. He's just online, not a stalker but just he just reads, scrolls. Rachel: [00:34:26] He's never going to like something. He's never going to share with me. So in comparison, I'm like the non-stop talker everywhere. I'm leaving comments in everybody's stuff. I'm like tagging people I don't even know to say "Hey, did you read this?" You want the person who's going to bring everybody else to your content. Jillian: [00:34:48] Right. So you want to find the connectors. Rachel: [00:34:51] The connectors. Yes. They will find people like my husband who are the scrollers. Jillian: [00:34:57] Got it. Could we talk for just a minute about this idea that you need other people, other pages like your page to help you grow? Rachel: [00:35:11] Yes, you do. Nobody is in a vacuum. Our readers aren't in a vacuum. We are not in a vacuum. They are all interconnected. So think of yourself and the things that you love as a reader to engage with. Probably podcasting, right. So you're not going to follow, one, "how to podcast" page. Rachel: [00:35:29] You're going to follow several podcasters. You're going to be in several podcasting groups. You've got a really awesome podcast, and you love blogging. You're probably going to be in more than one blogging group. The same type of thing for our readers, what they're most interested in, the pickleball person, whatever it is. Pickleball. Jillian: [00:35:47] Yes. Rachel: [00:35:48] He's probably in every pickleball group there is. They're probably looking for more pickleball groups. Same with the person who's interested in World War 2 retouch photography. They're probably looking for more World War 2 stuff in other places online. Rachel: [00:36:05] You're just helping them find other places and establishing yourself as a leader in your niche because you're connecting them to other content they want. Jillian: [00:36:13] Okay, so I'm the pickleball guy. I find five other pages, five other people who build businesses around pickleball. Do I then say "Hey, guys, let's get in this group and let's share each other's content"? Why Facebook share groups can hurt you Rachel: [00:36:30] Yes and no. Because share groups, Facebook knows when they're not organic and they're not real, so it will hurt you to be in a share group where you're requiring each other to share. Jillian: [00:36:40] Really? Because I remember back, maybe it feels like an eternity, like three or four years ago where we were all putting ourselves in these share groups. Rachel: [00:36:51] Share groups can hurt your page because you're putting content into, it becomes an echo chamber. So when your fans already have seen the content once because they've already interacted with that page and they've already shared that content, so now both pages are sharing that same pieces of content to similar readers. This is only going to show that to your readers one time. So you've now cut your organic reach by half. Jillian: [00:37:18] Okay, so you don't recommend share groups. Rachel: [00:37:23] The share group can be helpful. They can also be misused. Jillian: [00:37:27] So would it be something like I've got a post, and it's got juice. It's getting some virality. I'm going to contact you. My friend, we create similar content. "Hey, would you share this?" Rachel: [00:37:39] Once in a while, I would but I wouldn't use the same friend regularly because it can come back to bite you. You become an echo chamber. If she is sharing the same content, you're sharing the same viral, now, Facebook's only showing that viral to one time to your related audience. Jillian: [00:37:54] Okay. Okay. Rachel: [00:37:56] Now, if she's already shared it to that person, now, you've shared it, that person's not going to see it again. Jillian: [00:38:02] Got it. Rachel: [00:38:03] So you cut that person out of the ability to get organic traffic. Jillian: [00:38:08] Interesting. Okay. But that was a strategy. Rachel: [00:38:10] Well, you can still use it. It's probably more nuanced than we can go into a conversation on a podcast, but it is helpful to start with some share groups that other people sharing their stuff is good, but once you have an overlapping or similar audience, Facebook's only going to show that post once. If two people shared it to that audience, only one of those shares will get any eyeballs. Jillian: [00:38:33] Got it. So it's a little bit like you don't want it with somebody who lives in your virtual neighborhood, but maybe in the neighborhood next to your neighborhood. Rachel: [00:38:44] Exactly. I mean there's so much that goes into it. It's more than we could probably talk about in 20 minutes. What is Moolah Marketing? Jillian: [00:38:49] So we didn't talk about Moolah Marketer. So can you explain what that is? Rachel: [00:38:54] Oh, I've got over 2,300 students so far that we've helped grow their Facebook pages and their Facebook audiences. It's my little, happy place on the Internet. It's a lot of fun. We've helped pages gain engagement on their content. That's pretty much the goal of Moolah. Jillian: [00:39:14] And is it the goal to, this has always been my question, is it to grow your Facebook page, is it to grow your traffic, is it to grow your income or is it all of those three things? Rachel: [00:39:27] We want to help you grow in engagement in the way that will help you reach your goal. We have some nonprofits in our group where they're not necessarily looking for money. What they're looking for is a movement. We've helped them grow their movement. Rachel: [00:39:46] We've got political campaigns. There were three people that are on political campaigns. One is a high level Democrat governor, I believe, and the other ones are like city council and lower level House of Representatives. And we've helped them. Rachel: [00:40:00] They're not looking for money. They're looking for brand awareness. They're trying to get their message out to their constituents. We help people who are just out for money. We help people that we get a couple students who they basically create websites and sell them so we help them build the website fast, build an audience fast, sell that audience and then he goes on to make another one. Rachel: [00:40:26] So there's all different types of students. We have one person who is a llama wedding farmer. If you want to get married with llamas in your wedding. Jillian: [00:40:35] I would. Rachel: [00:40:36] I know. Isn't it fun, kind of crazy? Some of the niches, I'm like "That's a thing? Okay, that's a thing." I did not know all the niches that need Facebook. There were more than I was aware of. Jillian: [00:40:48] Wow. Rachel: [00:40:49] All of them. Jillian: [00:40:50] That's terrific. So what is the one piece of advice that you could give to our audience that you wish you knew right when you were starting? Rachel: [00:41:04] To make my content be about my reader and to live in a life of abundance not a life of "I don't have it." Does that make sense? Jillian: [00:41:12] Explain. Rachel: [00:41:13] A lot of time, you sit there and think, "Well, if I help someone else go viral, I'm not going to have this viral or if I help someone else's business grow, it's not going to help my business grow". Rachel: [00:41:24] So some people would say, "Wait. Why are you giving away your viral title? You should charge for that. People shouldn't get that for free." I've got 25 of my 29 posts, I've got 1 million eyeballs. I give away those titles to people so they can make their own post off of the title. Rachel: [00:41:42] I've had people tell me, "Why are you giving that away? Now, they're taking it." I'm like "Yeah. It's not they took my viral away. I still have my viral. This will bring me in traffic. They're fine. All I'm doing is helping the world, all the marketers, have more viral." Rachel: [00:41:59] That's a good thing. Seeing it as a good thing to give it all away is like not giving it all away but loving your audience is enough to give them what they need to be a success. Jillian: [00:42:12] What I think is so interesting about what you're saying is that the world is big, and there's room for everybody. Rachel: [00:42:24] Exactly. Jillian: [00:42:25] And to stop focusing on yourself and just start focusing on others, to give to others. Rachel: [00:42:33] And I'm thinking of all the time that I wasted my energy, I wasted my time, I wasted my effort when somebody used similar recipe that I did. "How dare they?" I could have taken all of that time that I spent into getting upset about that type of content to realizing, "I'm just going to make my next video post." Jillian: [00:43:01] Exactly. I was just reading a blog post on Seth Godin's blog about this and he said, "Wow, good for you that somebody wants to copy what you're creating." Rachel: [00:43:13] Exactly! Jillian: [00:43:13] Like that's such a good statement about your content versus nobody wants to copy what you're doing. Rachel: [00:43:23] Exactly. Jillian: [00:43:24] So what about your business or Facebook are you most excited about? Rachel: [00:43:30] I love seeing other people go viral now. There was a time when I would go viral, and I get all excited when I saw my content get out to the world. What's really exciting for me right now is helping other people make their content viral. And that the skills I had are actually transferable is pretty funny. Jillian: [00:43:48] That is amazing. So how could people reach out to you, learn more about you, learn more about your course? Rachel: [00:43:56] I do have a course that help people gain more engagement. And it's called Moolah. You can find me on Facebook, in the Facebook group Page Strategy. Jillian: [00:44:08] Awesome. Well, Rachel, this is such a pleasure. Thank you so much for being on the show. Rachel: [00:44:14] Jillian, thank you so much for having me. I really appreciate it. Grow Your Facebook Followers with MiloTree Jillian: [00:44:16] Are you trying to grow your social media followers and email subscribers? Well, if you've got two minutes, I've got a product for you. It's MiloTree. Jillian: [00:44:25] MiloTree is a smart pop-up slider that you install on your site, and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube, Pinterest or subscribe to your list. Jillian: [00:44:40] It takes two minutes to install. We offer a WordPress plugin or a simple line of code, and it's Google- friendly in mobile and desktop so we know where your traffic is coming from. We show a Google friendly pop-up on desktop and a smaller Google friendly popup on mobile. Check it out. Sign up today, and get your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!

Have you wondered how people get 1000s and millions of views on Facebook or even more important, how could YOU get millions on facebook? Well Rachel MIller has figured it out. In this episode we talk with Rachel Miller of Moolah Marketing all about her system that has been used by top sellers, major corporations, and many more to figure out how to grow that engaged audience and create content that goes viral. In this episode Rachel... breaks down the strategy for us shares an amazing Amazon tip to research customers shares examples of what type of content goes viral and tells how we can see big results even with only $5 a day to invest. This is an action packed episode that will change the way you look at going viral Resource: Viral Cheat sheet: onlineboutiquesource.com/viral 

Get Better Facebook Page Results With These 5 Actionable Tips Today, I want to present you with five actionable things you can do to increase the effectiveness of what you do to build your business on Facebook - particularly from Facebook pages. I know there’s a lot of pain and frustration among bloggers when it comes to Facebook pages. Just a short year or two ago FB was a major source of traffic, engagement and even monetization for many of us. But increasingly over that time FB has been making organic reach and engagement harder and harder. So today, I’ve invited someone who understands FB as well as anyone I’ve ever met to chat with us about how to approach the social network. That person is Rachel Miller from Moolah Marketing, whose teaching has had an incredible impact my own FB strategy in the past six months. Rachel began her journey as a blogger, but in more recent times has created FB pages that reach millions of fans. She has a real knack for building audiences and then monetizing them. I met Rachel back in 2015 at a conference, but it wasn’t until earlier this year that I really dug into what she does. Rachel has an amazing Facebook group that is dedicated to helping online entrepreneurs with their FB pages. I joined it six months back and immediately started to get actionable tips from Rachel. I was so impressed with what she offered that when she opened up a FB training course I immediately signed up. The course is brilliant. I’ve learnt so much, and ever since I’ve wanted to get Rachel on the show to share what she knows with you. Of course the topic is massive. We could quite easily have talked for days about this, which is why she offers training courses. So to bring some focus to today’s episode I pulled out five actionable things I loved about Rachel’s training that I think you could start implementing straight away. These are all things you can do without spending money and which I’ve found helped me grow my pages. Links and Resources on 5 Actionable Tips You Can Use to Get Better Results on Your Facebook Page Rachel’s Free Facebook Group Audience Growth Pack Downloads Rachel’s Course (join the waiting list) Disclaimer: I am an affiliate for Rachel’s course. But I'm also a paid student, and personally recommend it based on my experience as a student. Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: My name is Darren Rowse, and welcome to episode 208 of the ProBlogger podcast. I’m the blogger behind problogger.com, a blog, podcast, event, job board and series of ebooks all designed to help you as a blogger to grow your audience and make money from your blogs. You can learn more about ProBlogger over at problogger.com. Today, I want to present you with five actionable things that you can do today to increase the effectiveness of what you do on your Facebook page. I know there’s a lot of pain among your audience when it comes to Facebook pages. I see it all the time in our Facebook group. A couple of years ago now, Facebook was a major source of traffic and engagement for many of us. It even helped us monetize our blogs directly in many cases but increasingly over the last couple of years, it’s so much tougher to get organic reach and engagement on Facebook. You can certainly pay to get it but that organic reach is disappearing for many of us. We hear that pain from you, our audience, quite regularly. Today what I’ve done is invited someone who understands Facebook as well as anyone I’ve ever met, to come on to the show, to talk to us about how to approach Facebook. That person is Rachel Miller from Miller Marketing whose teaching has impacted my own Facebook strategy over the last six months, quite incredibly in fact. She’s taught me so much. Rachel began her journey many years ago now as a blogger,