Podcasts about Viral marketing

The brands everyone talks about are not the safest ones. They are the bold ones.And few people understand that better than Nick Tran.The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today's fastest moving teams get wrong about attention, creativity, and risk. CHAPTERS / KEY MOMENTS00:00 Engineering a Viral Influencer02:20 What Bold Marketing Looks Like in 202604:20 Crisis Marketing at Taco Bell07:05 Lessons From Stance and Samsung09:30 Reinventing Hulu With Culture Marketing11:00 Why the Old Marketing Playbook Is Dead13:40 Inside TikTok's Project Cheetah16:45 Making Creators Culturally Famous on Purpose19:35 Five Marketing Behaviors Leaders Must Unlearn22:20 The ROI Trap and Bad Marketing Metrics25:00 Why Modern CMOs Should Become CEOs26:00 The Ocean Spray x DogFace420 Breakout Moment29:10 The Rise of AI Influencers and Virtual Icons30:00 Worldbuilding: The Future of Brand Marketing33:00 Reinventing Ciroc Through Lifestyle Experiences37:00 Pickleball, Pop-Ups, and The New Experiential Playbook43:00 Out-of-Home Creative, Simplicity, and Cultural Signals This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mr. Beast Biography Flash a weekly Biography.In the past few days Mr. Beast has been at the center of several major headlines and business moves that could be pivotal for his career and public image. According to Business Insider Mr. Beast recently revealed in a deposition that he maintains a significant ownership stake in his five billion dollar company Beast Industries. This came to light as part of an ongoing legal case but the bigger story is the aggressive expansion of Beast Industries itself. The company has reportedly been on a major hiring spree adding four new executives tasked with boosting both content creation and brand deal strategies. This signals an intent to scale in ways we have not seen before with Mr. Beast obviously staying heavily involved in the direction and vision of his conglomerate.On the business front Arise News reports that Mr. Beast had a high-profile international appearance launching Beast Land in Riyadh Saudi Arabia. This attraction anchors Saudi Arabia's multi-billion dollar push to attract global entertainment eyes and positions Mr. Beast as not just a content creator but a central figure in shaping worldwide entertainment experiences. The launch was not only covered extensively by Middle Eastern outlets but seen as yet another sign of his sway with young audiences and his ability to partner on cross-continental ventures.While it's been a busy week for Beast Industries operationally there has also been social media buzz after Mr. Beast took to Twitter to tease a new mega-giveaway planned for later this month. While concrete details have not been confirmed fans are already circulating speculation about the scope and format based on his recent high-budget stunts. There's also chatter about potential collaborations—nothing confirmed yet—but several TikTok influencers and mainstream media observers are pointing to Mr. Beast's increased networking at global events as a sign that something even bigger could be on the horizon.It's also worth noting that the recent news cycle is focusing less on typical YouTube uploads and more on the strategic evolution of Beast Industries Mr. Beast's changing role from solo creator to entertainment mogul and his increasingly global footprint. If the current hiring blitz and business partnerships are any indication we may be seeing the early stages of a long-term shift in how Mr. Beast is perceived both inside and outside the platform that made him famous.Thanks for tuning in to this episode of the Mr. Beast podcast. To stay up to date on every twist and turn in the life of the world's most-watched creator be sure to subscribe. And if you want more quick-hit biographies on icons like Mr. Beast just search the term Biography Flash.And that is it for today. Make sure you hit the subscribe button and never miss an update on Mr. Beast. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/4mMClBvThis content was created in partnership and with the help of Artificial Intelligence AI

Scott and Eben celebrate their 500th Sporticast episode. They discuss president Donald Trump's visit to the Commanders, a viral market stunt gone wrong, and more sports betting scandals. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments:00:00 Andy Levey Turns Wonder Into Marketing Strategy02:00 Inside the World's Most Photographed Museum04:00 From Wall Street to Vegas Viral Experiences07:30 Building the Biggest Brand No One's Heard Of09:30 Cracking the Local Playbook for Global Growth14:14 Data and Science Behind Going Viral16:44 Marketing FOMO With Radio and Influencers19:00 Winning Local Search and the AI-Discoverability Game24:00 Bringing Emotion Back to B2B Marketing27:23 How to Make Customers Feel Your Product33:43 Lessons from Failed Launches38:10 Using AI to Scale Creative, Not Replace It45:00 The Best Marketing Campaigns51:00 Marketing Trends Outro Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to make content with AI? Get the system here: https://clickhubspot.com/rjb Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joined by guest host Carly Baker (https://www.linkedin.com/in/carlycbaker)from HubSpot and Varun Anand (https://x.com/vxanand), COO and co-founder at Clay—an AI platform for go-to-market teams. In this episode, Varun reveals the unconventional approach Clay takes to brand and product—from quirky billboards (inspired by artists like Picasso and Monet) to full-time brand team investments and viral “creative stunts”.. You'll hear inside stories about building buzz through drone-captured campaigns, rolling out unforgettable real-world events (from Snoop Dogg's joint roller classes to kung fu film shoots), and the value of hiring people from non-traditional backgrounds. Plus: inventive customer use cases, the philosophy of curiosity in AI, and how Clay pivoted from “fancy spreadsheets” to a leading go-to-market AI solution. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Brand Team Investment Debate (04:03) Creative Stunt Strategist Hired (06:39) Importance of IRL Brand Experiences (10:20) New Grad Rotational Program (13:21) Natural Curiosity in Interviews (18:28) Encouraging Curiosity in the AI Era (19:28) High School Dropout Wins Fields Medal (24:13) Integrating Tools into Daily Life (26:03) Redefining Business Ambition with Clay — Mentions: Carly Baker: https://blog.hubspot.com/marketing/author/carly-baker Varun Anand: https://www.linkedin.com/in/vaanand Clay: https://www.clay.com/ Notion: https://www.notion.com/ Lovable: https://lovable.dev/ Mindstream: https://www.mindstream.news/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

Something will go viral on Tuesday, we'll scramble to create our version by Wednesday, and by Thursday, it's already over. We're running faster and faster. In the end, we feel like we've ended up in the same place.But there's honestly a better way.Success can actually be found by doing less, with a renewed focus on vibe instead of virality. Some are calling this the Vibe Economy, where consistent resonance matters more than viral reach. I'd like to just call it Vibe Marketing.Instead of "What's trending with the masses?" people are remembering to ask "What does our unique audience want and need to feel right now?"It's a subtle shift, but it can change everything.

Learn how Ryan Reynolds mastered viral marketing and what your business can steal from his playbook.In this week's episode of the FreeDive Podcast, we dive into the world of viral marketing... what makes it work, why some campaigns crash and burn, and how agencies can learn from both.From hilarious stories about past clients (like the restaurant owner who went viral for all the wrong reasons) to analyzing the brilliance of Ryan Reynolds' marketing style with Aviation Gin, Mint Mobile, and Wrexham AFC, this conversation blends laughs with real takeaways.Whether you're a marketer, business owner, or just love hearing how wild the world of advertising can get, this episode is packed with insights and entertainment.What you'll hear in this episode:Behind-the-scenes realities of how long campaigns really takeWhy some clients just aren't worth the headacheLessons from Ryan Reynolds' fast, culturally relevant campaignsThe importance of timing and authenticity in viral marketingA few unfiltered agency stories you won't forgetTune in for a mix of strategy, storytelling, and some laugh-out-loud moments.Let's connect! Send us a message and say hi.It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us!But wait! Explore a wealth of tips, tricks, and insights on our various social channels:

Mr. Beast Biography Flash a weekly Biography.In the past few days, Mr Beast — real name Jimmy Donaldson — has faced scrutiny and headlines over his **data collection and advertising practices targeting children**. According to Cybernews and the Children's Advertising Review Unit, CARU, MrBeast's YouTube channel and his Feastables chocolate brand were flagged for potentially collecting personal data from children without parental consent and for blurring the lines between content and advertising. The watchdog found that some video descriptions and pinned comments were not clearly labeled as advertising, which could mislead younger viewers. CARU also highlighted issues with Feastables' sweepstakes, noting that free methods of entry weren't adequately disclosed, age gates were missing, and there was sales pressure via countdown timers. In response, MrBeast stated he appreciates CARU's mission but doesn't fully agree with all of their conclusions. He promised to take their concerns seriously in future campaigns, and reportedly has already updated his data collection practices.MrBeast's **chocolate venture, Feastables**, remained in the headlines not only for its past advertising slip-ups but also for its remarkable revenue. In 2024 alone, Feastables reportedly generated over $215 million, making it one of the breakout food brands closely watched by industry insiders.On the business front, while the viral headline from Parade that MrBeast “bought the NFL” made waves recently, it's important to clarify that this was intended as an internet joke and not literal. No reliable sources report that MrBeast owns or is buying any stake in an NFL franchise at this time.A genuine news story that's capturing the entire entrepreneurial world involves MrBeast's **response to an online scam**. Erik Bergman, a prominent entrepreneur, shared that he was duped in a $1.25 million crypto scam after being added to a fake group chat that appeared to include MrBeast and other major names. When Bergman went public, MrBeast himself jumped in with a $100,000 reward for credible information leading to the scammers — a move that has further cemented his reputation for proactive, community-centered action. This story went viral with millions of views on X, formerly Twitter, and thousands of reposts. It's become an instant case study in influencer culture, online trust, and MrBeast's power as both a philanthropist and digital leader.On the social media side, apart from his viral reward offer related to the scam, MrBeast's posts continued their usual massive engagement, but nothing else in the last 24 hours eclipsed the scam reward story for reach and impact.For listeners seeking the essence of MrBeast's recent biography, what stands out is his ability to manage reputation under regulatory fire, drive massive business success, and instantly rally his audience for good causes — all while remaining a force of viral influence. Thank you for tuning into Mr Beast Biography Flash. Be sure to subscribe so you never miss an episode and search the term Biography Flash for more great Biographies.Get the best deals https://amzn.to/4mMClBvThis content was created in partnership and with the help of Artificial Intelligence AI

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're thrilled to be joined by Scott Lester, Senior Manager of Digital & E-commerce at eos: the brand behind the beloved Evolution of Smooth products, from body lotions and lip balms to shaving creams. We first connected with Scott at eTail East, where he spoke on marketplace optimization and strategy. His insights really stood out, and we're excited to dive deeper into those ideas with him today. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Scott discuss: Scott Lester's Nontraditional Career Path: Scott shares how he went from a Spanish literature degree and pharmaceutical sales to a thriving career in ecommerce, emphasizing the value of curiosity and adaptability. Translating Brand Ethos Across Channels: The eos team maintains consistency in their brand voice across digital marketplaces, retail media, and in-store experiences. Marketplace Growth Framework: Scott walks through eos's approach to marketplace growth by breaking it into four stages: market anticipation, leveraging reviews, discover & rank, and platform optimization. Nimbleness in Product Innovation: Insights on how eos uses social and market trends (such as their "Flavor Lab" launches inspired by viral secret menu hacks) to quickly develop and release new products, benefiting from the agility that comes with being a relatively small company. The Power of Customer Reviews: Discussion on how reviews are being repurposed into user-generated content and ad creative, and why customer sentiment is now essential, especially with the rise of AI such as Amazon's Rufus and Walmart's Sparky. Shifting Optimization Strategies: The evolution from keyword-stuffing to a more nuanced approach focused on consumer language, mobile relevance, and content that appeals both to customers and marketplace algorithms. Paid vs. Organic in Digital Shelf Strategy: Scott explains balancing organic and paid tactics, and why he no longer believes in strict “upper/mid/lower-funnel” strategies. Instead, eos seeks to create memorable, shareable moments across multiple touchpoints. The Rise of AMC and Measurement: How Amazon Marketing Cloud (AMC) has moved from “nice to have” to essential for tracking incremental impact and optimizing media spend effectively. AI: Both Exciting and Alarming: Scott offers candid thoughts on the double-edged sword of AI in ecommerce, from helping with data analysis to concerns over generative imagery and deepfakes.

Mr. Beast Biography Flash a weekly Biography.You will not believe the stretch of days Mr. Beast just had. On September 7th at the MTV Video Music Awards, Jimmy Donaldson—aka Mr. Beast—made waves with a rare red carpet appearance alongside his fiancée, Thea Booysen. According to Parade, the couple stole the spotlight at UBS Arena in New York, where Jimmy presented the first award of the night. Booysen, a neuropsychologist and esports caster, dazzled in a rhinestone and pearl-studded mini dress and showed off her engagement ring for the paparazzi. The two have kept their relationship mostly private, but moments like this—coming off the Los Angeles premiere of Mr. Beast's Beast Games series—are guaranteed to keep their fans buzzing until the next reveal.On the business front, seismic news just dropped about Mr. Beast aiming at the phone industry. Business Insider and Fortune both confirm he's planning a 2026 launch for his own Mr. Beast-branded mobile service, modeled after the MVNO (mobile virtual network operator) playbook. The investor leak says Beast Industries is pushing hard for diversification; they're already running Feastables chocolate bars, the Lunchly meal kit collab with Logan Paul and KSI, Mr. Beast Burger ghost kitchens, and even considering moves into fintech and mobile gaming. If Jimmy's fan base converts—just a fraction of those 431 million YouTube subscribers—he could end up with a phone empire rivaling Ryan Reynolds' Mint Mobile success. The “Beast phone” isn't set in stone yet, and there's speculation about which carrier will become his partner, but there's no question this is a strategic leap destined for biographical significance.Meanwhile, social media went wild over the September 5 announcement that Mr. Beast had “bought” the NFL—or so the new viral video and campaign would have you believe. YouTube, Mr. Beast, and the NFL launched the “What if MrBeast Bought the NFL?” campaign to hype the exclusive first-ever live NFL game streamed on YouTube. For the spectacle, Mr. Beast packed NFL teams with YouTubers like Dude Perfect, Valkyrae, IShowSpeed, and others, whose combined 695 million subscribers made the cross-content blitz impossible to ignore. YouTube's official channels, as well as outlets like Quasa.io, highlighted how this collaboration represents a shift in sports media by infusing mainstream sports with meme and creator culture. The actual broadcast, which streamed the Chargers vs. Chiefs game from São Paulo for free, featured creator-led “Watch With” parties, putting influencers at the heart of a global sporting event.On socials, Mr. Beast's personal accounts and those of the NFL, YouTube, and participating creators have been pushing behind-the-scenes moments, inflating the crossover campaign's reach into the stratosphere. As of today, there's no confirmed talk regarding wedding dates, but rumor—sparked by red carpet whispers and fan speculation—has it that a mega-event could be in the works, so keep your eyes glued for any update.That's your flash on every can't-miss update from the world of Mr. Beast. Thanks for listening to Mr. Beast Biography Flash. Make sure you subscribe to never miss an update, and don't forget to search Biography Flash for more great biographies.Get the best deals https://amzn.to/4mMClBv

Authentic personal branding has never been more important—or more misunderstood. In an era where AI-generated content floods the internet and social media algorithms reward superficial engagement, how can entrepreneurs, founders, and creators cut through the noise and actually connect? That's the question at the heart of this powerful episode of Fordify LIVE! The Business Growth Show, featuring internationally acclaimed filmmaker, spoken word artist, and entrepreneur Prince EA. If you've ever wondered how to build a brand that resonates on a human level, this episode is for you. Prince EA joins Ford Saeks to unpack the mindset and methods behind his global influence, including what it takes to turn passion into purpose, and how authenticity is the greatest differentiator in the marketplace today. With over 2 billion views across his platforms, Prince EA doesn't just talk about authentic personal branding—he lives it. Throughout the episode, Ford and Prince dive into the essential shift from making content to making connection. They explore how intentional storytelling rooted in emotion, clarity, and vulnerability can elevate not only your brand, but your impact. Whether you're a founder, executive, or creator, the conversation reinforces that your most powerful asset isn't a marketing budget or production quality—it's your voice, your story, and your willingness to show up with purpose. Prince EA shares insights into his journey from aspiring musician to viral content creator, and how that pivot came from focusing less on self-promotion and more on service. That mindset is the foundation of authentic personal branding. It's not about being everywhere—it's about being real wherever you are. And as Prince points out, real connection can't be outsourced, delegated, or replicated by automation. Ford adds his own experience working with businesses around the world, emphasizing how too many leaders skip the step of building a genuine brand voice. Together, they highlight that in a world where AI can do almost everything, the human element—empathy, creativity, and clarity—becomes your competitive advantage. The episode doesn't just talk high-level branding theory. It gets into the practical realities of content strategy, digital influence, and the role of platforms like YouTube in building long-term brand equity. From viral video structure to leveraging emotion without manipulation, the conversation is rich with real-world wisdom that can shift how you approach your business and brand immediately. What makes this episode truly powerful is the reminder that authenticity isn't a tactic—it's a commitment. It's about aligning your message, your mission, and your medium. Authentic personal branding isn't just about standing out. It's about standing for something—and allowing that clarity to guide your decisions, content, and communication. Whether you're just starting out or looking to amplify your message in a crowded market, this episode offers a refreshing take on what it means to build influence that lasts. Prince EA's grounded insights paired with Ford's business growth strategies deliver a conversation that's both inspiring and actionable. Don't miss this impactful episode with Prince EA. It will challenge the way you think about branding, influence, and the value of showing up as your full self in business and beyond. Watch the full episode on YouTube. Join us every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Prince EA Prince EA is a powerhouse of creativity, authenticity, and purpose-driven storytelling. With over 2 billion views and a global following, he's redefined what it means to create content that truly connects. Whether he's behind the camera or on the mic, Prince EA is all about inspiring positive change and sparking meaningful conversations. If you've ever seen one of his videos, you know the impact of his message—and if you haven't, now's the time. Dive into his world of thought-provoking content and experience what makes Prince EA one of the most influential voices online today: Visit PrinceEA.com or find him on YouTube. About Ford Saeks Ford Saeks is a Business Growth Accelerator with a passion for helping entrepreneurs, executives, and organizations achieve measurable success. With more than 20 years of experience and over a billion dollars in sales generated for clients ranging from startups to Fortune 500s, Ford brings the real-world insight and strategic thinking needed to drive results. As President and CEO of Prime Concepts Group, Inc., Ford specializes in marketing, innovation, and customer engagement strategies that move the needle. He's founded over ten companies, authored five books, and earned three U.S. patents—proving he doesn't just talk business, he builds it. Ford is also a recognized leader in AI prompt engineering, recently speaking at the Unleash AI for Business Summit on how to leverage tools like ChatGPT to enhance operations, marketing, and customer experience. Want more insights from Ford? Visit ProfitRichResults.com and watch his business TV show at Fordify.tv

From Boy Scouts to Big Decks: Filmmaker Rylan Tuohy Shares His Journey In episode 162 of the Get Reelisms Podcast, Christine Chen and Adam Chase Rani welcome special guest Rylan Tuohy. Rylan talks about his creative beginnings on YouTube, his experience in participating and winning Boy Scouts video competitions, and his journey into filmmaking. He elaborates on his process in creating the project 'Big Decks,' discussing how he raised over $115,000 on Kickstarter and managed a crew of 70 people. The conversation also delves into the importance of marketing, the transition from YouTube to Instagram as a content platform, and the value of collaboration and effective communication on set. This episode is full of insightful advice for aspiring filmmakers and those interested in the behind-the-scenes of independent filmmaking and self-distribution. Hosts: Adam Rani (@adamthechase)   & Christine Chen (@cchenmtf) Guest: Rylan Tuohy For more information about Christine Chen: christinewchen.comFor more information go to getreelisms.com For more information on ERZULIE go to: erzuliefilm.com  WEBISODE version of the Podcastgetreelisms.com  00:00 Introduction to the Get Reelisms Podcast 00:59 Meet Rylan Tuohy: Filmmaker and Navy Veteran 01:54 The Making of Big Decks: Inspiration and Process 04:13 From Small Crews to Big Productions 13:21 The Evolution of YouTube and Social Media 15:06 The Importance of Marketing for Filmmakers 21:29 Inspiration from Established Filmmakers 22:19 The Reality of Self-Distribution 24:53 Don't Be Precious About Your Work 26:22 Diversifying Your Skills 28:18 The Importance of Communication on Set 37:03 Empowering Your Crew 44:51 Final Thoughts and Reflections Official Get Reelisms PageGet Reelisms Amazon StoreInstagram

In Episode 204 of The Pro Series Podcast, host Eric Dillman sits down with Brian Wininger, a Southern California native whose career spans sports broadcasting, hospitality, and viral social media marketing.Brian shares how his start in sports radio led him to produce and host shows for ESPN and CBS Sports Radio in Orlando, interviewing legends like Kobe Bryant and LeBron James, and covering major events including the Daytona 500 and UFC. He then transitioned to the hospitality industry with Disney and Marriott, gaining valuable experience in customer experience and brand storytelling.Today, Brian is a marketing leader who blends creativity with strategy. His side passion project — a humorous social media account for his cat, Diesel — exploded into a viral sensation with nearly 200,000 followers and over 1 billion views, leading to a major brand partnership with Delectables cat treats.This episode is packed with insights on content creation, personal branding, storytelling, influencer marketing, and turning creativity into career opportunities. Whether you're an aspiring content creator, a sports fan, or looking to grow your brand online, this conversation will inspire and energize you.Keywords: Brian Wininger, ESPN, CBS Sports Radio, sports broadcasting, Kobe Bryant, LeBron James, Daytona 500, UFC, Disney, Marriott, hospitality, marketing, social media growth, influencer marketing, viral content, brand partnerships, content creation, storytelling, billion views, cat influencer.

In this episode, Pat Light and Tevo discuss the importance of gratitude amidst busy lives, reflect on personal milestones, and share insights on the impact of social media on business. They explore the relationship between reality shows and bar sales, and delve into the drinking trends of Gen Z, questioning whether they are truly drinking less or if it's a financial decision. The conversation highlights the evolving nature of bars as social platforms and the challenges faced by business owners in adapting to changing consumer behaviors.Chapters00:00 Gratitude in Busy Times02:44 Navigating Business Hecticness05:35 Reflections on Legends Lost08:18 The Influence of Social Media10:59 Marketing Strategies and Insights27:26 Maximizing Revenue Through Marketing Strategies29:56 The Impact of Viral Marketing on Engagement31:22 Reality Shows as a Sales Driver for Bars36:40 Navigating the Challenges of Reality Show Promotions42:53 Gen Z's Drinking Habits and Bar Revenue DynamicsYouTube and Socialshttps://mtr.bio/sorry-were-closed-Pod

Forget everything you think you know about social media growth. The real secret isn't about algorithms or posting schedules - it's about mastering the art of storytelling. In today's episode, we dive deep into why stories are the ultimate growth hack and how you can use them to build a massive, engaged following.Ready to 10x Your TikTok Growth?If you loved these storytelling strategies, you need to check out my exclusive TikTok Growth Templates! I've created plug-and-play templates that combine powerful storytelling with viral TikTok formats. These are the exact templates my clients use to gain thousands of followers every month.https://keenyakelly.thrivecart.com/tiktokgrowthguide/If you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The If You Create It Podcast!Watch episodes on YouTube!!

Learn how to create viral content that gets shared thousands of times! In this comprehensive content creation tutorial, I'll reveal the proven strategies for making shareable content that drives massive engagement across all social media platforms. Whether you're a content creator, social media marketer, or business owner, these viral content tips will help you boost your reach and grow your audience organically.In this video, you'll discover the psychology behind viral marketing, content strategy secrets that top influencers use, and practical social media tips you can implement immediately. From crafting the perfect hook to timing your posts for maximum impact, I break down everything you need to know about creating content that spreads like wildfire.Perfect for YouTube creators, Instagram influencers, TikTok marketers, and anyone looking to master digital marketing and audience engagement. These proven content creation hacks will transform your social media presence and help you build a loyal community of followers who can't wait to share your content.Don't forget to subscribe for more content marketing strategies, social media growth tips, and viral content creation tutorials!

Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram discusses seven creative viral marketing strategies for entrepreneurs and small businesses. He emphasizes the importance of building connections with audiences through innovative approaches rather than relying solely on large advertising budgets. The episode covers various tactics, including micro-influencer partnerships, user-generated content, humorous social media challenges, behind-the-scenes content, clever product demonstrations, mysterious teaser campaigns, and open-ended storytelling. Each strategy is designed to engage audiences, foster community, and ultimately drive sales organically. Chapters 00:00 Introduction to Viral Marketing for Entrepreneurs 02:25 Creative Strategies for Engagement 05:16 Micro-Influencer Partnerships 08:34 User-Generated Content Campaigns 11:55 Humorous Social Media Challenges 15:39 Behind the Scenes Content 18:35 Clever Product Demonstrations 20:57 Open-Ended Storytelling on Social Media #viralmarketing #influencer #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch

What if the secret to standout marketing wasn't found in a campaign, but in a customer service moment?Lacey Peace sits down with Geoff Ramm — international keynote speaker and author of Celebrity Service — to explore how the best marketing tomorrow starts with exceptional service today.From Jedi-costumed taxi drivers to viral hospitality wins, Geoff shares real-world stories that reveal how unexpected, personalized touches can elevate a brand beyond "five-star service" into unforgettable.But Geoff doesn't just inspire — he equips. Learn his five-word strategy for creating a culture of “celebrity service,” how a spontaneous question on stage sparked a 20-year philosophy, and why AI should handle the mundane so your team can deliver the magical. Key Moments: 01:19: How Marriott Turned a Lost Toy Into a Viral CX Win05:15: Meet Geoff Ramm: The Mind Behind “Celebrity Service”14:48: Where “Celebrity Service” Began: A Moment That Changed Everything27:47: How to Implement Celebrity-Level Customer Experience29:22: Why Most CX Fails: The Time Commitment Gap30:18: Designing a Visual Space That Fuels CX Innovation32:44: The 120-Second Challenge: A Proven Method for Fresh CX Ideas37:16: From Brainstorm to Buy-In: Turning Ideas Into Action38:12: Driving Team Engagement Through Recognition & Ownership40:03: CX That Converts: Case Studies from Avon, IHG & More54:25: Personalized CX That Sticks: Geoff's Most Powerful Stories –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com.I sat down with Brandon Doyle (x.com/_BrandonDoyle_) for part 2 of our two-part episode, if you haven't listened to part 1 yet, go check out Ep. #171. In this one, we talked about how the weirdest business ideas can actually make the most money. We started with Excel esports, horse hair competitions, and a $7M business turning YouTube tutorials into magazines. Then we riffed on viral marketing stunts like the ghost-free home guarantee, crazy no-code competitions with live commentary, and even a “Most Dangerous Game” style footrace. Toward the end, we dove into how physical products like magazines or plaques could become the next big thing in a world obsessed with digital.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Power of Unique Business Ideas03:03 Creative Event Marketing Strategies05:53 Innovative Competition Concepts09:13 Survival Challenges and Unique Experiences12:04 Viral Marketing and Content Creation14:55 Physical Products from Digital Content18:11 Quirky Marketing Ideas for Real Estate21:02 Embracing Creativity in Business

In this episode of No Suck Saturday, Aaron and Bella discuss a variety of uplifting stories, including the NFL's creative schedule release, inspiring tales of resilience from a 100-year-old woman and a boy receiving life-changing surgery, and the imaginative fears of a child. They also delve into C.S. Lewis's insights from Mere Christianity, exploring themes of faith and personal growth, while sharing personal family highlights and reflections on childhood literature.

Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

Mike and ad consultant Emily Riley are back talking about the big headlines in media and advertising, including the plunge in consumer confidence, how brands are viewing retail media right now, the fate of Yahoo's DSP, and lawsuits against the Trade Desk.

Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources

Next in Creator Media spoke with Paul Greenberg, CEO of Butterworks, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive.  Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable.

Apply now for a chance to win not just a free ticket to GYM BUSINESS MANIA, but also free airfare, hotel, meals, and 90 days of done-for-you Facebook & Instagram ads—with ad spend covered! Don't miss this game-changing opportunity! In this episode Vince reveals how one unconventional sweepstakes marketing event took a gym from 162 to 304 clients in just 24 months. Vince breaks down the exact strategy—from crafting a high-value giveaway to generating massive community buzz—and how this simple yet powerful play can transform your business. Don't miss this game-changing marketing lesson! Key Notes:The Problem: Success led to complacency, retention dropped, and cash flow suffered.The Solution: A high-value giveaway (6-week premium membership) that generated 400+ applications.The Process:Long-form application to filter serious candidates.Finalist interviews to ensure commitment.Real-time content marketing boosted engagement.The Game Changer: Kathy, a sweepstakes winner, lost 80 lbs, went viral, and attracted massive attention—driving gym growth.The Lesson: A well-executed sweepstakes can be a marketing goldmine for gym owners. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

#veteran #podcast In this episode of the DD214 Network, hosts Jay, Joe, and Jon dive into a lively mix of topics, blending humor with personal anecdotes. They discuss the hype around GTA 6, John Cena's farewell tour, and the impact of viral marketing in wrestling, featuring stars like Bad Bunny. The trio also explores New Jersey travel tips, tipping culture, and gaming highlights from Red Dead Redemption to the evolution of GTA characters. Rounding out the episode, they tackle NFL quarterback challenges, team dynamics, and the importance of mental health, delivering a heartfelt message on accountability and connection. Chapters 00:00 Introduction and Podcast Overview 01:53 Personal Updates and Banter 05:58 Viral Marketing and Anticipation for GTA 6 10:01 Wrestling Predictions and John Cena's Farewell Tour 17:55 Discussion on Bad Bunny and Wrestling Dynamics 24:26 Traveling in New Jersey: Options and Experiences 27:00 Tipping Culture: Perspectives and Experiences 31:59 Tech Setup: Challenges and Solutions 34:58 Gaming Conversations: Red Dead Redemption and More 48:04 Character Reflections in GTA Series 49:24 The Evolution of GTA Characters 50:15 Tech Talk: New Releases and Gadgets 52:27 Exploring the World of Drones 54:06 Football Fever: Upcoming Matches and Predictions 01:01:30 Coaching Changes and Team Dynamics 01:10:24 Future Prospects in Football 01:14:38 The Quarterback Carousel: A Double-Edged Sword 01:17:51 The Long Road to Finding a Franchise QB 01:19:43 The Dark Side of Human Greed 01:20:58 Fraud and Betrayal: A Veteran's Tragic Story 01:22:18 Isolation and Mental Health: Breaking the Cycle DD214 Network PodcastDirected & Produced by Jonathan ‘Clean' SanchezHosted by Joe Squillini & Jay CampbellEdited by Clean Sanchez Media, LLCMusic by Shrieks666 ("Shadow Surfing," "Voices Getting Louder") – Check them out on Bandcamp! Website: CleanSanchezMedia.com Disclaimer: This Podcast contains adult language. Adult Supervision is advised. Fair Use Disclaimer:The content provided on this podcast may include material subject to copyright protection. In accordance with the principles of "fair use" as defined in Section 107 of the Copyright Act of 1976, the use of copyrighted material on this podcast is for purposes such as criticism, comment, news reporting, teaching, scholarship, or research. The determination of whether the use of copyrighted material constitutes fair use is made on a case-by-case basis, taking into account various factors outlined in Section 107. The inclusion of such material is not an endorsement by the DD214 Network Podcast or Clean Sanchez Media, LLC, but is meant to enrich and contribute to discussions within the specified purposes of fair use. All copyrights and trademarks are the property of their respective owners.

At the Retail Collective's CEO Roundtable in September, a dynamic influencer panel shared insights on building brands and navigating the creator economy. Panelists included Bubba Page, a serial entrepreneur and investor connecting influencers with startups; Lindsay Arnold, a former "Dancing with the Stars" professional turned mom influencer and founder of The Movement Club; Sarah Merrell, a marketing professional turned creator collaborating with over 40 brands annually; Daniel Harmon, co-founder of the Harmon Brothers and an expert in viral video marketing; and London Lazerson, a marketing expert and co-founder of Final Boss Sour, blending content creation with entrepreneurial ventures. Their diverse experiences offered actionable strategies for leveraging influencer marketing effectively.

In this episode, Jamie and Jaeden discuss the company Friend and its companion AI pendant, which has faced delays in shipment. They explore the controversial purchase of the domain name friend.com, the functionality and potential use cases of the pendant, and the challenges of launching tech products. The conversation highlights the viral marketing success of Friend and the implications of AI technology in everyday life. Chapters 00:00 Introduction to Friend and AI Technology 01:15 The Controversial Purchase of Friend.com 03:09 Viral Marketing and Publicity Impact 04:34 Use Cases for Wearable AI Technology 07:17 Delays in Product Launch and Development 10:31 Conclusion and Community Engagement AI Hustle YouTube Channel: https://www.youtube.com/@AI-Hustle-Podcast Our Skool Community: https://www.skool.com/aihustle/about Get on the AI Box Waitlist: ⁠⁠https://AIBox.ai/⁠⁠

What happens when a brand gets millions of social media hits but fails to make a single sale? This episode dives into the infamous Snoop Dogg x Solo Stove campaign that went viral for all the wrong reasons. While their collaboration hit big numbers online, it completely missed the mark with the actual target market. Discover the costly lesson here: why having a rock-solid marketing strategy that connects with real buyers is essential to avoid throwing your budget at "window shoppers" rather than true prospects. If you're ready to take your marketing to the next level, you won't want to miss this breakdown.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Unlock the secrets to making your brand the talk of the town! Join Vicki Noethling on the Find Your Leadership Confidence Podcast as she interviews Dr. Yaniv Zaid, renowned as "Doctor Persuasion." Discover the 10 Commandments of Marketing, Negotiation, and Persuasion, and learn how to craft viral marketing campaigns that captivate audiences. Don't miss Dr. Zaid's expert insights and actionable strategies to elevate your marketing game. Listen now: https://www.FindYourLeadershipConfidence.com/dr-yaniv-zaid/ Hashtags: #ViralMarketing #DoctorPersuasion #LeadershipConfidence #MarketingStrategies #PublicSpeaking #NegotiationSkills #PodcastInterview #BusinessConsulting #MarketingCommandments #PersuasionTechniques

In this episode,we discuss 5 essential strategies for creating viral content on Instagram. I emphasize on the importance of understanding your audience's needs and creating satisfying, engaging content.The discussion covers various techniques such as viral hacking, looping content, and creating shareable material that resonates with viewers. Check out this episode today and start using your best social media platform to build a community!Build A Brand On Video www.buildabrandonvideo.comSubscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!

This week we talk about life updates, how Bianca's kids are latchkey kids despite being a sahm, Britney's journey to cultivating her mom friend group in the PTA, Roblox, and the isolation that comes with motherhood. The Stories 1. ROBLOX CREATES NEW PARENTAL CONTROLS 2. KIM KARDASHIAN SAYS SHE'S RAISING HER KIDS ALONE for all mom bombs, mom comps, & shit ya saw in the fb groups email us at wthlubm@gmail.com follow us on IG @whothehelllubm @lashqueenbb @britneyshealingcode When you support our sponsors you support us! omg are we your sugar babies? Check out our amazon shop where we list all our favorite mom tings AMAZON SHOP Ready to learn from Fiverr? Fiverr is an online, on-demand video classes platform, specially tailored for freelancers and professionals. All classes are taught by top experts, who are distinguished in their fields. Classes include Viral Marketing: 7 Secrets To Promote Any Product Social Media: Build Engagement Across Top Platforms Create An Exceptional Brand: Stand Out From The Competition. Pay only for courses you want to take, with no monthly fees! CLICK ME TO LEARN Connect with vetted experts, execute every project, and expand your team capabilities with Fiverr business! Expand your team as needed with experienced freelancers already vetted for business projects. Services include website creation, video ads, graphic design, writing & translation, and so much more! Click below to browse! CLICK ME TO GET YOUR PROJECTS OUTSOURCED --- Support this podcast: https://podcasters.spotify.com/pod/show/whothehelllubm/support

In this podcast episode, Brad Lunt, CEO of Goat Guns, discusses the evolution of his company, which specializes in highly detailed, 1/3 and 1/4 scale model guns that serve as realistic, non-functional replicas. These miniature guns, which are customizable and often painted to resemble historical military models, have found a niche market among gun enthusiasts, hobbyists, and collectors. Lunt explains how the company started, its challenges in finding a unique market space, and the viral success they've experienced through social media, despite struggling with consistent retail traction.    

This week Francis is joined by Penn Weinberger, founder and head of the agency Bad Behavior. Bad Behavior works with creators to produce original short-form shows for brands; they've worked with clients like Lyft, Columbia Records, Cash App, and Stanley. Bad Behavior: https://www.bad-behavior.com/ 00:00 Introducing Penn and Bad Behavior 01:42 Working with Creators vs. Influencers 05:00 The Impact of Viral Marketing 07:14 Empowering Creators 09:35 Upsetting the Traditional Advertising Model 13:42 Starting and Then Diversifying the Agency 17:12 The Blur Between Creator and Celebrity 22:22 The Revenue 26:07 The Increase in Management Amongst Creators 30:06 Rules for Building a Creator-Led Show 32:47 Finding Brands as a Creator 36:35 Red Flags for Brands and Creators 41:06 Unpredictable Virality

Send us a textOn this episode of the Grow My DJ Business, Cream & GaryW discuss:Are cell phones good or bad for nightlife? Do artists want fans recording them for virality? How DJs can take cues if no one is dancing in the crowd.Music vs. Production. What's more important for fans?Should venues enact a No Cell Phone Policy? Simplifying creative processes can lead to better productivity. How to do it.Support the show

Sean Mike Kelly is a serial entrepreneur and an influential advocate in the Web 3.0 space. From launching Jersey Champs during his freshman year of college to navigating the volatile world of cryptocurrency investments, Sean's entrepreneurial journey is marked by both spectacular successes and educational setbacks. In this enlightening episode of “In Search of Excellence,” hosted by Randall Kaplan, Sean delves into his unique experiences growing up with immigrant parents, his early business ventures, and the profound lessons he learned about the psychological impact of financial highs and lows. He also shares insights into the critical roles that adaptability, mentorship, and a positive mindset have played in his career. Engaging and deeply personal, this episode offers valuable perspectives on entrepreneurship, resilience, and the pursuit of excellence.0:00 - Introduction to Sean Mike Kelly and his journey from college entrepreneur to multimillionaire.2:14 - Early financial lessons and the psychological impact of perceived wealth.5:20 - Sean's multicultural background and how his parents' immigrant stories shaped his perspective on money and success.9:37 - Starting Jersey Champs and the pivot to selling masks during the COVID-19 pandemic.13:48 - Lessons learned from early business ventures and coping with financial uncertainties.18:03 - The role of influencers and strategic marketing in the growth of his businesses.22:25 - Sean discusses the importance of adapting business strategies to market changes.26:39 - Reflections on financial freedom and the volatile world of cryptocurrency investing.30:52 - The significance of networking and mentorship in Sean's career development.35:10 - Insights into managing personal and professional life, and the ongoing learning process.39:55 - How Sean's family values and work ethic have influenced his business practices.44:30 - Sean talks about overcoming introversion and the impact of positive thinking.48:45 - Final thoughts on entrepreneurship, preparation, and the importance of mindset in achieving success.Sponsors:Sandee | Bliss: BeachesWant to Connect? Reach out to us online!Website | Instagram | LinkedIn

TikTok Secrets for Explosive Growth! Tips from Nerf's Viral Expert Sophie Lightning are packed into this episode of On The Homefront with Jeff Dudan. Jeff breaks down the game-changing strategies Sophie shared, including how to be authentic, connect with niche communities, and achieve organic growth on TikTok. Whether you're a TikTok newbie or looking to boost your brand's presence, this episode offers actionable insights to help you thrive on the platform.

TikTok Secrets for Explosive Growth! Tips from Nerf's Viral Expert Sophie Lightning are packed into this episode of On The Homefront with Jeff Dudan. Jeff breaks down the game-changing strategies Sophie shared, including how to be authentic, connect with niche communities, and achieve organic growth on TikTok. Whether you're a TikTok newbie or looking to boost your brand's presence, this episode offers actionable insights to help you thrive on the platform.

What if you created a campaign so good, so coveted, that users looked forward to it every year? And what's more, non-users convert just to be a part of it.We're referring to the viral marketing campaign, Spotify Wrapped, and how they made their marketing masterpiece.We're doing it all with the help of our special guest, Head of Marketing at Postman, Justine Davis.Together, we talk about making or buying exclusive content, sharing insights about your customers, and much more.About our guest, Justine DavisJustine Davis is Head of Marketing at API platform Postman. She previously served as  Head of Marketing for Atlassian's Agile and DevOps suite of products. With over 9 years experience working with DevOps teams and tools, Justine is passionate about solving needs for customers. Outside of work Justine is a mom, avid reader, and loves to close the move goal rings in sunny Scottsdale, AZ on her Apple Watch.What B2B Companies Can Learn From Spotify Wrapped:Make or buy exclusive content. It's like how you can only get your own Spotify Wrapped if you subscribe to Spotify. The campaign got people to convert from Apple Music and other streaming services just because they wanted to get their own Spotify Wrapped at the end of the year. Having exclusive content will get people to convert to your platform. Justine says, “Their strategy was: ‘Build for audio and not music.' This was the HBO model a little bit, which is they acquired podcasts that were with them exclusively. So like, if you wanted to listen to them - and love them or hate them, Joe Rogan is one of the biggest in the game and it was exclusive on Spotify for a long time - you had to go sign up for Spotify. So it worked very well for them.”Share interesting insights about your customers. You're gathering tons of data about your customers. Feed it back to them as interesting and informative insights. It can be useful or even entertaining for them. It's like how Spotify made billboards highlighting unusual playlist names, and even how often someone listened to a particular song. Ian says, “You're finding data about your customers that is really funny and weird and interesting and unique. You're sharing that with other people. You're putting it on a billboard or somewhere, and then you're taking photos of it and then sharing the photos of the billboards all over.” Just those few data points make for a myriad of opportunities to share with customers who then will want to share with the world.Quotes*”Spotify Wrapped is the perfect piece of serialized content. You get to come out with it every year. People know what's coming. They know what to expect and they're looking to you, not only to tell them what their Spotify Wrapped is, but also to make funny jokes about all the other people who made ridiculous stuff.” - Ian Faison*”You have to place your bets in a lot of different areas to grab attention. And understand that the user may hear it on repeat. So have that message be consistent across channels and in different formats.” - Justine Davis*”We've invested very heavily in community as well as a big piece of brand marketing, because there's no better advocate than your customers.” - Justine Davis*“The nirvana for someone doing content marketing is to create a little mini franchise, little mini brand of their marketing that people look forward to. I don't care at all about any other content that Spotify makes, but I care about Spotify Wrapped. It's a perfect encapsulation of how your brand can be, where it's like people can care just about one thing that you make and not anything else. But the fact that you make that one thing is super valuable to them.” - Ian FaisonTime Stamps[0:55] Meet Justine Davis, Head of Marketing at Postman[12:16] Postman and API Marketing[14:23] The Origin and Evolution of Spotify Wrapped[22:29] The Power of Billboard Campaigns[27:04] Spotify Wrapped: A Marketing Masterpiece[27:53] Using Spotify Wrapped for Team Building[29:21] Integrated Marketing Campaigns[34:41] Investing in Podcasts[38:58] Postman: Content and Brand Strategy[47:14] Upcoming Postman FeaturesLinksConnect with Justine on LinkedInLearn more about PostmanAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Life at Ten Tenths, Matt and Garrett are excited to reconnect with Eric Simon, the visionary behind BAM, formerly Broke Agent Media. The conversation takes listeners through Eric's remarkable journey from a struggling real estate agent to a social media expert, highlighting how authentic branding and creative content strategies can transform a real estate career. Eric's story is a testament to the importance of community engagement and the evolution of his platform from a humorous meme account to a pioneering media company that is redefining the industry.Eric offers valuable insights on the shift from traditional real estate tactics to modern digital strategies, emphasizing the critical role of quality content in today's algorithm-driven landscape. He discusses the power of email marketing and the importance of owning your digital space, sharing practical tips that resonate with both new and experienced real estate professionals. Noting that BAM continues to lead the way with its innovative, unfiltered approach, today's episode inspires listeners to embrace continuous learning and adapt to the ever-changing digital landscape, ensuring sustained success in the real estate industry.Don't forget, if you're ready to take your life to 11, join Life at Ten Tenths' exclusive online ‘11 Circle' community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan. Start living your best life now! Visit lifeattentenths.com.Episode Highlights:00:00 Creating Hyper Local Content for Real Estate Success00:29 Introduction of Eric Simon and His Journey03:17 The Challenges of Starting in Real Estate07:53 The Reality Behind Social Media Success Stories10:37 The Birth of The Broke Agent From Frustration to Outlet14:14 Building Engagement and Community on Social Media17:24 The Importance of Quality Over Quantity in Content Creation20:47 Evolving Social Media Algorithms Focus on Quality Content23:49 The Power of Email Marketing and Personalization26:38 Segmenting Email Lists for Maximum Impact31:09 Creating Value Driven Engaging Email Content33:16 Using Social Media to Deepen Relationships and Build Trust38:06 Transition from Meme Account to Media Company43:00 Combining Real Estate Expertise with Media Innovation47:28 Upcoming Events Bam Mania in Las VegasKey Takeaways:"Creating hyper-local content as if you're the media company of your area is the most effective strategy for real estate agents.""If you rely on social media platforms alone, you risk losing everything.""Quality is more important than quantity.""The best agent newsletters have personality and provide value beyond just listings and sales.""Segment your email list. Tailor your content to specific groups to increase engagement and relevance.""Study successful posts and adapt their strategies.""Respond to comments and take conversations into DMs to build deeper relationships.""Email is a more intimate form of communication. Use it wisely to build trust and deliver value.""Ask for replies in your emails."Links:Life at Ten Tenths Website: lifeattentenths.comLife at Ten Tenths on YouTube:

Today, we're going to talk about specific sells and general doesn't. I've been seeing all kinds of stuff coming into my email for years as examples of this. Screw The Commute Podcast Show Notes Episode 921 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Specific Sells General Doesn't 01:08 Basic copywriting technique to make more people buy 03:34 "Specific" appears to be more credible 06:10 Exact figures also appear more credible Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ KickStart Guide to Viral Marketing - https://screwthecommute.com/viral/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Benefits of Digital Products - https://screwthecommute.com/920/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Today we're talking to DUDE Wipes founder Sean Riley about how differentiation helped him build a $150M dollar brand in a very crowded market.  Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: Creating a brand voice with humor, authenticity and irreverence  Capturing Super Bowl caliber viral moments  Working with Mark Cuban Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.

Recently, I had the pleasure of chatting with Chris Record, a marketing genius known for his viral rap videos. Chris originally did a rap for ClickFunnels just for fun which outperformed an ad that cost 100's of thousands of dollars. So on this episode of the Marketing Secrets podcast, we explore the world of short-form content and how it can revolutionize your marketing strategy when it is done correctly. Normally, this kind of insider knowledge is reserved for high-ticket masterminds, but in this episode, Chris and I break down these strategies for everyone. Chris Record and I cover a variety of topics that are essential for marketers looking to stand out in today's digital landscape. From blending education with entertainment to creating content that captures and holds attention, we provide actionable insights that you can start using immediately. Key Highlights: Using Edutainment: Learn how to combine education and entertainment to create engaging marketing content. Powerful Short-Form Content: Discover strategies for crafting short-form videos that drive engagement and conversions. Effective Storytelling: Understand the power of storytelling in making your content memorable and impactful. Series-Based Content: Get tips on developing series-based content to keep your audience hooked. Real Pattern Interrupts: Find out how to use pattern interrupts and the variable reward system to capture attention. Whether you're just starting out or looking to refine your strategy, this episode is packed with valuable advice to help you elevate your marketing game. Tune in and get ready to transform your approach to content creation! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices