Marketing strategy that uses existing social networks to promote a product
POPULARITY
Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com.I sat down with Brandon Doyle (x.com/_BrandonDoyle_) for part 2 of our two-part episode, if you haven't listened to part 1 yet, go check out Ep. #171. In this one, we talked about how the weirdest business ideas can actually make the most money. We started with Excel esports, horse hair competitions, and a $7M business turning YouTube tutorials into magazines. Then we riffed on viral marketing stunts like the ghost-free home guarantee, crazy no-code competitions with live commentary, and even a “Most Dangerous Game” style footrace. Toward the end, we dove into how physical products like magazines or plaques could become the next big thing in a world obsessed with digital.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Power of Unique Business Ideas03:03 Creative Event Marketing Strategies05:53 Innovative Competition Concepts09:13 Survival Challenges and Unique Experiences12:04 Viral Marketing and Content Creation14:55 Physical Products from Digital Content18:11 Quirky Marketing Ideas for Real Estate21:02 Embracing Creativity in Business
In this episode of No Suck Saturday, Aaron and Bella discuss a variety of uplifting stories, including the NFL's creative schedule release, inspiring tales of resilience from a 100-year-old woman and a boy receiving life-changing surgery, and the imaginative fears of a child. They also delve into C.S. Lewis's insights from Mere Christianity, exploring themes of faith and personal growth, while sharing personal family highlights and reflections on childhood literature.
Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset
Mike and ad consultant Emily Riley are back talking about the big headlines in media and advertising, including the plunge in consumer confidence, how brands are viewing retail media right now, the fate of Yahoo's DSP, and lawsuits against the Trade Desk.
Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources
Wendy El-khoury is not just a businesswoman - she's a visionary who transformed the wedding industry. As the founder of Wedded Wonderland, she built a global empire that connects couples with over 100,000 wedding businesses and 2,000 venues across 54 countries. Her platform reaches over 10 million people every week, making her the go-to expert for all things weddings.In this episode, Wendy shares the jaw-dropping story of how she turned an idea into a billion-dollar brand. She opens up about the struggles of balancing a global business with raising five kids, the marketing strategies that skyrocketed her success, and the secrets to social media domination.From starting out with zero resources to working with some of the biggest names in the industry, Wendy breaks down exactly how she made it happen. Wendy's story is proof that nothing is impossible when you refuse to quit.In this episode:How Wendy turned Wedded Wonderland into a billion-dollar brand – The journey from a simple idea to a global platform with over 100,000 businesses and 2,000 venues.The marketing secrets that made Wendy an industry leader – How she built a brand that reaches over 10 million people every single week.The TRUTH about balancing business and motherhood – Running a global company while raising five kids (all under 12!) and how she makes it work.Overcoming health struggles and defying the odds – Wendy shares her battle with health issues and how she was told she couldn't have children… but proved everyone wrong.How she raised over $10 million for charity – The mindset shift that led her to give back and why philanthropy has been a key part of her success.The importance of networking in building a business empire – Why the right connections can completely change your career and how to make them.Social media growth strategies that ACTUALLY work – The exact content strategies Wendy used to dominate Instagram and build an engaged audience.The biggest mistakes people make in the wedding industry – The costly errors that vendors and couples make (and how to avoid them).From Western Sydney to a global icon – How growing up in a diverse community helped Wendy understand and connect with different cultures worldwide.Her biggest lessons from scaling a multi-million-dollar company – The challenges, mindset shifts, and strategies that helped her grow Wedded Wonderland to where it is today.—Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available!
How do you stand out in a crowded industry and “murder the competition”? Today, we break down the wild success of Liquid Death, the canned water brand that turned a boring product into a billion-dollar business with edgy marketing and cult-like branding. We explore how bold branding, niche positioning, and creative marketing can apply to any business—even in industries like finance, accounting, and mortgage broking. If you're looking for ways to make your business unforgettable, this one's for you!On this episode, we discuss:(00:00) Intro(00:51) Liquid Death: A Bold Branding Move(01:51) Personal Experiences with Edgy Branding(04:49) Applying Bold Moves to Your Business(10:58) Challenges in Service-Based Industries(13:11) Unique Branding Videos mentioned in the episode:https://youtu.be/11bIc363B5U - Liquid Death Storyhttps://dai.ly/x9du4nu - Superbowl Ad https://youtu.be/tubgk9IYFHs?si=BK0uU5xbbxdn2jtr – Sparkling Water Hot Tubhttps://youtu.be/11bIc363B5U - Golf UROClub Check out the free resources from Inovayt here.Send us an email: hello@thenumbersgamepodcast.com.auThe Numbers Game is brought to you by Future Advisory & Inovayt.Hosts:Nick ReillyJason RobinsonMartin VidakovicThis podcast is produced by VIDPOD.
No matter where you are in your career, you'll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Zach: Zach Siegal-Eisman is a digital marketing leader with roots in social media and digital activations dating back to high school. While starting, he elevated the social media presence of numerous brands and entertainers, including working with the Syracuse University women's basketball and tennis teams and developing his music discovery site focused on emerging artists.In 2017, Zach's career took off when he joined Artist Network Management, starting as a Junior Manager for Dirty Heads, Sublime with Rome, and Rome Ramirez as a day-to-day manager for a developing country artist. Zach honed his passion for marketing strategy, spearheading Artist Network Management's recording and marketing budgets in their JV label, Five Music Inc., with The Orchard, eventually leading him to a role as Account Manager at the social media agency Crowd Surf in 2019.At Crowd Surf, Zach's leadership shone, quickly earning him promotions to Senior Account Manager and, later, VP of Marketing. He spearheaded 40+ projects, including work for Nickelback, John Fogerty, Jeff Dunham, Warner Chappell Production Music, UMG Catalog, Classic Motown, The Temptations, Eric Clapton, Steve Miller Band, Neil Diamond, Iron Maiden, and more.Earlier this year, Zach launched Amplify Legacy, a marketing consultancy focused on audience growth and digital partnerships. His work with clients like Immediate Family, Songfluencer, Exploration, and others, combined with his business development role at Songfluencer, led him to his most recent position as VP of Digital & Viral Marketing at Big Loud Rock. There, he oversaw artist growth and boosting the digital presence of both upcoming and catalog record releases while focusing on audience engagement and retention for the Big Loud Rock roster which includes HARDY, Jagwar Twin, and more.
Next in Creator Media spoke with Paul Greenberg, CEO of Butterworks, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive. Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable.
Apply now for a chance to win not just a free ticket to GYM BUSINESS MANIA, but also free airfare, hotel, meals, and 90 days of done-for-you Facebook & Instagram ads—with ad spend covered! Don't miss this game-changing opportunity! In this episode Vince reveals how one unconventional sweepstakes marketing event took a gym from 162 to 304 clients in just 24 months. Vince breaks down the exact strategy—from crafting a high-value giveaway to generating massive community buzz—and how this simple yet powerful play can transform your business. Don't miss this game-changing marketing lesson! Key Notes:The Problem: Success led to complacency, retention dropped, and cash flow suffered.The Solution: A high-value giveaway (6-week premium membership) that generated 400+ applications.The Process:Long-form application to filter serious candidates.Finalist interviews to ensure commitment.Real-time content marketing boosted engagement.The Game Changer: Kathy, a sweepstakes winner, lost 80 lbs, went viral, and attracted massive attention—driving gym growth.The Lesson: A well-executed sweepstakes can be a marketing goldmine for gym owners. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
#veteran #podcast In this episode of the DD214 Network, hosts Jay, Joe, and Jon dive into a lively mix of topics, blending humor with personal anecdotes. They discuss the hype around GTA 6, John Cena's farewell tour, and the impact of viral marketing in wrestling, featuring stars like Bad Bunny. The trio also explores New Jersey travel tips, tipping culture, and gaming highlights from Red Dead Redemption to the evolution of GTA characters. Rounding out the episode, they tackle NFL quarterback challenges, team dynamics, and the importance of mental health, delivering a heartfelt message on accountability and connection. Chapters 00:00 Introduction and Podcast Overview 01:53 Personal Updates and Banter 05:58 Viral Marketing and Anticipation for GTA 6 10:01 Wrestling Predictions and John Cena's Farewell Tour 17:55 Discussion on Bad Bunny and Wrestling Dynamics 24:26 Traveling in New Jersey: Options and Experiences 27:00 Tipping Culture: Perspectives and Experiences 31:59 Tech Setup: Challenges and Solutions 34:58 Gaming Conversations: Red Dead Redemption and More 48:04 Character Reflections in GTA Series 49:24 The Evolution of GTA Characters 50:15 Tech Talk: New Releases and Gadgets 52:27 Exploring the World of Drones 54:06 Football Fever: Upcoming Matches and Predictions 01:01:30 Coaching Changes and Team Dynamics 01:10:24 Future Prospects in Football 01:14:38 The Quarterback Carousel: A Double-Edged Sword 01:17:51 The Long Road to Finding a Franchise QB 01:19:43 The Dark Side of Human Greed 01:20:58 Fraud and Betrayal: A Veteran's Tragic Story 01:22:18 Isolation and Mental Health: Breaking the Cycle DD214 Network PodcastDirected & Produced by Jonathan ‘Clean' SanchezHosted by Joe Squillini & Jay CampbellEdited by Clean Sanchez Media, LLCMusic by Shrieks666 ("Shadow Surfing," "Voices Getting Louder") – Check them out on Bandcamp! Website: CleanSanchezMedia.com Disclaimer: This Podcast contains adult language. Adult Supervision is advised. Fair Use Disclaimer:The content provided on this podcast may include material subject to copyright protection. In accordance with the principles of "fair use" as defined in Section 107 of the Copyright Act of 1976, the use of copyrighted material on this podcast is for purposes such as criticism, comment, news reporting, teaching, scholarship, or research. The determination of whether the use of copyrighted material constitutes fair use is made on a case-by-case basis, taking into account various factors outlined in Section 107. The inclusion of such material is not an endorsement by the DD214 Network Podcast or Clean Sanchez Media, LLC, but is meant to enrich and contribute to discussions within the specified purposes of fair use. All copyrights and trademarks are the property of their respective owners.
At the Retail Collective's CEO Roundtable in September, a dynamic influencer panel shared insights on building brands and navigating the creator economy. Panelists included Bubba Page, a serial entrepreneur and investor connecting influencers with startups; Lindsay Arnold, a former "Dancing with the Stars" professional turned mom influencer and founder of The Movement Club; Sarah Merrell, a marketing professional turned creator collaborating with over 40 brands annually; Daniel Harmon, co-founder of the Harmon Brothers and an expert in viral video marketing; and London Lazerson, a marketing expert and co-founder of Final Boss Sour, blending content creation with entrepreneurial ventures. Their diverse experiences offered actionable strategies for leveraging influencer marketing effectively.
AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs
In this episode, Jamie and Jaeden discuss the company Friend and its companion AI pendant, which has faced delays in shipment. They explore the controversial purchase of the domain name friend.com, the functionality and potential use cases of the pendant, and the challenges of launching tech products. The conversation highlights the viral marketing success of Friend and the implications of AI technology in everyday life. Chapters 00:00 Introduction to Friend and AI Technology 01:15 The Controversial Purchase of Friend.com 03:09 Viral Marketing and Publicity Impact 04:34 Use Cases for Wearable AI Technology 07:17 Delays in Product Launch and Development 10:31 Conclusion and Community Engagement AI Hustle YouTube Channel: https://www.youtube.com/@AI-Hustle-Podcast Our Skool Community: https://www.skool.com/aihustle/about Get on the AI Box Waitlist: https://AIBox.ai/
What's the key to creating a viral marketing campaign? Meet Delbert Ty, CMO at Coffee Meets Bagel, a popular dating app that sets itself apart by courting only those interested in serious relationships. Before joining CmB, Delbert worked as Head of Marketing at Circles.Life - a Singaporean telco - where he grew revenue to 9 figures in 5 years. And even before that he worked at Procter & Gamble, where he was responsible for such well-known brands as Duracell, Tide & Pantene. During his time at these companies Delbert has pulled off quite a few hilarious creative marketing campaigns. Some of them failed, but others brought lots of new customers and tons of brand awareness. In our interview, we discussed quite a few of Delbert's viral campaigns and tried to deconstruct what made them successful and how you could replicate that success. In this episode: (0:00) Intro (02:17) Three biggest marketing campaigns (06:44) Vandalizing a billboard (11:10) Buying out telco contracts (failed) (13:10) Coffee Meets Bagel tells users to leave (16:30) "Free money" from a vending machine (25:01) The cost (not in $$$) of viral campaigns (30:10) Courage in viral marketing (35:43) Setting objectives for viral campaigns (41:13) Measuring the impact of viral campaigns (47:20) When bad ideas are actually good ideas (55:23) Structural elements of a viral campaign (01:15:07) Physical vs digital creative marketing (1:22:20) Split between creative marketing and other tasks (1:24:01) Is viral marketing only for consumer brands? (1:28:10) Why certain campaigns fail (1:38:00) The difference between celebrity and brand (1:47:25) Using AI for creative marketing (01:51:42) Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Delbert: LinkedIn Website Where to find Tim: LinkedIn X Website ------------------------- Referenced: Coffee Meets Bagel @CoffeeMBagel Circles.life @circleslifesg Calm app @calm Kanye Super Bowl ad Coinbase Super Bowl ad Old Spice @oldspice Drake "God's Plan" music video Lenny's Podcast with Lulu Cheng Meservey Lulu Cheng Meservey Supermensch Shep Gordon Data is Beautiful subreddit WePay/PayPal stunt Dan Price/Gravity Payments wages Coffeezilla: @Coffeezilla Paris Hilton for SodaStream _______________ Ahrefs Podcast Host: Tim Soulo Podcast Producer: Michelle Lindner Intro Storyboard: Michelle Lindner & Tim Soulo Intro Video Lead: George Dolgikh Intro Video Animations: Ilya Yakymchuk Filmed at: Poddster Studios (Singapore)
The Client Stampede - An Unconventional Marketing Podcast by Julie Guest
What happens when a brand gets millions of social media hits but fails to make a single sale? This episode dives into the infamous Snoop Dogg x Solo Stove campaign that went viral for all the wrong reasons. While their collaboration hit big numbers online, it completely missed the mark with the actual target market. Discover the costly lesson here: why having a rock-solid marketing strategy that connects with real buyers is essential to avoid throwing your budget at "window shoppers" rather than true prospects. If you're ready to take your marketing to the next level, you won't want to miss this breakdown.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
Find out how good Poppy (Fiona's favourite AI tool) is for yourself at Poppy aiFiona and Nazariy discuss the challenges and triumphs of launching Poppy AI, including the pivotal moment when a TikTok video catapulted the platform to new heights. They also explore the importance of customer feedback, scaling customer service, and the future of AI in small business. Naz shares insights on leveraging existing networks for growth and the significance of building products that solve personal problems, offering inspiration for entrepreneurs looking to innovate in their own fields. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
The Find Your Leadership Confidence Podcast with Vicki Noethling
Unlock the secrets to making your brand the talk of the town! Join Vicki Noethling on the Find Your Leadership Confidence Podcast as she interviews Dr. Yaniv Zaid, renowned as "Doctor Persuasion." Discover the 10 Commandments of Marketing, Negotiation, and Persuasion, and learn how to craft viral marketing campaigns that captivate audiences. Don't miss Dr. Zaid's expert insights and actionable strategies to elevate your marketing game. Listen now: https://www.FindYourLeadershipConfidence.com/dr-yaniv-zaid/ Hashtags: #ViralMarketing #DoctorPersuasion #LeadershipConfidence #MarketingStrategies #PublicSpeaking #NegotiationSkills #PodcastInterview #BusinessConsulting #MarketingCommandments #PersuasionTechniques
In this episode,we discuss 5 essential strategies for creating viral content on Instagram. I emphasize on the importance of understanding your audience's needs and creating satisfying, engaging content.The discussion covers various techniques such as viral hacking, looping content, and creating shareable material that resonates with viewers. Check out this episode today and start using your best social media platform to build a community!Build A Brand On Video www.buildabrandonvideo.comSubscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!
This week we talk about life updates, how Bianca's kids are latchkey kids despite being a sahm, Britney's journey to cultivating her mom friend group in the PTA, Roblox, and the isolation that comes with motherhood. The Stories 1. ROBLOX CREATES NEW PARENTAL CONTROLS 2. KIM KARDASHIAN SAYS SHE'S RAISING HER KIDS ALONE for all mom bombs, mom comps, & shit ya saw in the fb groups email us at wthlubm@gmail.com follow us on IG @whothehelllubm @lashqueenbb @britneyshealingcode When you support our sponsors you support us! omg are we your sugar babies? Check out our amazon shop where we list all our favorite mom tings AMAZON SHOP Ready to learn from Fiverr? Fiverr is an online, on-demand video classes platform, specially tailored for freelancers and professionals. All classes are taught by top experts, who are distinguished in their fields. Classes include Viral Marketing: 7 Secrets To Promote Any Product Social Media: Build Engagement Across Top Platforms Create An Exceptional Brand: Stand Out From The Competition. Pay only for courses you want to take, with no monthly fees! CLICK ME TO LEARN Connect with vetted experts, execute every project, and expand your team capabilities with Fiverr business! Expand your team as needed with experienced freelancers already vetted for business projects. Services include website creation, video ads, graphic design, writing & translation, and so much more! Click below to browse! CLICK ME TO GET YOUR PROJECTS OUTSOURCED --- Support this podcast: https://podcasters.spotify.com/pod/show/whothehelllubm/support
In this podcast episode, Brad Lunt, CEO of Goat Guns, discusses the evolution of his company, which specializes in highly detailed, 1/3 and 1/4 scale model guns that serve as realistic, non-functional replicas. These miniature guns, which are customizable and often painted to resemble historical military models, have found a niche market among gun enthusiasts, hobbyists, and collectors. Lunt explains how the company started, its challenges in finding a unique market space, and the viral success they've experienced through social media, despite struggling with consistent retail traction.
This week Francis is joined by Penn Weinberger, founder and head of the agency Bad Behavior. Bad Behavior works with creators to produce original short-form shows for brands; they've worked with clients like Lyft, Columbia Records, Cash App, and Stanley. Bad Behavior: https://www.bad-behavior.com/ 00:00 Introducing Penn and Bad Behavior 01:42 Working with Creators vs. Influencers 05:00 The Impact of Viral Marketing 07:14 Empowering Creators 09:35 Upsetting the Traditional Advertising Model 13:42 Starting and Then Diversifying the Agency 17:12 The Blur Between Creator and Celebrity 22:22 The Revenue 26:07 The Increase in Management Amongst Creators 30:06 Rules for Building a Creator-Led Show 32:47 Finding Brands as a Creator 36:35 Red Flags for Brands and Creators 41:06 Unpredictable Virality
Send us a textOn this episode of the Grow My DJ Business, Cream & GaryW discuss:Are cell phones good or bad for nightlife? Do artists want fans recording them for virality? How DJs can take cues if no one is dancing in the crowd.Music vs. Production. What's more important for fans?Should venues enact a No Cell Phone Policy? Simplifying creative processes can lead to better productivity. How to do it.Support the show
In this episode of Talk Like a Brand, I'm discussing some of the boldest, most unconventional branding campaigns that shook up the industry and made everyone pay attention. From Burger King's cheeky “Whopper Sacrifice” to Red Bull's epic “Stratos” jump, we'll explore how these wild ideas pushed brands into the limelight in unexpected ways. Thinking about going bold with your branding? We'll also share key insights to help you decide whether it's time for your brand to take a risk or stay the course. Tune in for all the fun, strategy, and lessons from some of the craziest campaigns out there! Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Sign up for the mailing list: bit.ly/colormailLearn about our business and brand ecosystem at Colormebrand.com
Sean Mike Kelly is a serial entrepreneur and an influential advocate in the Web 3.0 space. From launching Jersey Champs during his freshman year of college to navigating the volatile world of cryptocurrency investments, Sean's entrepreneurial journey is marked by both spectacular successes and educational setbacks. In this enlightening episode of “In Search of Excellence,” hosted by Randall Kaplan, Sean delves into his unique experiences growing up with immigrant parents, his early business ventures, and the profound lessons he learned about the psychological impact of financial highs and lows. He also shares insights into the critical roles that adaptability, mentorship, and a positive mindset have played in his career. Engaging and deeply personal, this episode offers valuable perspectives on entrepreneurship, resilience, and the pursuit of excellence.0:00 - Introduction to Sean Mike Kelly and his journey from college entrepreneur to multimillionaire.2:14 - Early financial lessons and the psychological impact of perceived wealth.5:20 - Sean's multicultural background and how his parents' immigrant stories shaped his perspective on money and success.9:37 - Starting Jersey Champs and the pivot to selling masks during the COVID-19 pandemic.13:48 - Lessons learned from early business ventures and coping with financial uncertainties.18:03 - The role of influencers and strategic marketing in the growth of his businesses.22:25 - Sean discusses the importance of adapting business strategies to market changes.26:39 - Reflections on financial freedom and the volatile world of cryptocurrency investing.30:52 - The significance of networking and mentorship in Sean's career development.35:10 - Insights into managing personal and professional life, and the ongoing learning process.39:55 - How Sean's family values and work ethic have influenced his business practices.44:30 - Sean talks about overcoming introversion and the impact of positive thinking.48:45 - Final thoughts on entrepreneurship, preparation, and the importance of mindset in achieving success.Sponsors:Sandee | Bliss: BeachesWant to Connect? Reach out to us online!Website | Instagram | LinkedIn
TikTok Secrets for Explosive Growth! Tips from Nerf's Viral Expert Sophie Lightning are packed into this episode of On The Homefront with Jeff Dudan. Jeff breaks down the game-changing strategies Sophie shared, including how to be authentic, connect with niche communities, and achieve organic growth on TikTok. Whether you're a TikTok newbie or looking to boost your brand's presence, this episode offers actionable insights to help you thrive on the platform.
TikTok Secrets for Explosive Growth! Tips from Nerf's Viral Expert Sophie Lightning are packed into this episode of On The Homefront with Jeff Dudan. Jeff breaks down the game-changing strategies Sophie shared, including how to be authentic, connect with niche communities, and achieve organic growth on TikTok. Whether you're a TikTok newbie or looking to boost your brand's presence, this episode offers actionable insights to help you thrive on the platform.
What if you created a campaign so good, so coveted, that users looked forward to it every year? And what's more, non-users convert just to be a part of it.We're referring to the viral marketing campaign, Spotify Wrapped, and how they made their marketing masterpiece.We're doing it all with the help of our special guest, Head of Marketing at Postman, Justine Davis.Together, we talk about making or buying exclusive content, sharing insights about your customers, and much more.About our guest, Justine DavisJustine Davis is Head of Marketing at API platform Postman. She previously served as Head of Marketing for Atlassian's Agile and DevOps suite of products. With over 9 years experience working with DevOps teams and tools, Justine is passionate about solving needs for customers. Outside of work Justine is a mom, avid reader, and loves to close the move goal rings in sunny Scottsdale, AZ on her Apple Watch.What B2B Companies Can Learn From Spotify Wrapped:Make or buy exclusive content. It's like how you can only get your own Spotify Wrapped if you subscribe to Spotify. The campaign got people to convert from Apple Music and other streaming services just because they wanted to get their own Spotify Wrapped at the end of the year. Having exclusive content will get people to convert to your platform. Justine says, “Their strategy was: ‘Build for audio and not music.' This was the HBO model a little bit, which is they acquired podcasts that were with them exclusively. So like, if you wanted to listen to them - and love them or hate them, Joe Rogan is one of the biggest in the game and it was exclusive on Spotify for a long time - you had to go sign up for Spotify. So it worked very well for them.”Share interesting insights about your customers. You're gathering tons of data about your customers. Feed it back to them as interesting and informative insights. It can be useful or even entertaining for them. It's like how Spotify made billboards highlighting unusual playlist names, and even how often someone listened to a particular song. Ian says, “You're finding data about your customers that is really funny and weird and interesting and unique. You're sharing that with other people. You're putting it on a billboard or somewhere, and then you're taking photos of it and then sharing the photos of the billboards all over.” Just those few data points make for a myriad of opportunities to share with customers who then will want to share with the world.Quotes*”Spotify Wrapped is the perfect piece of serialized content. You get to come out with it every year. People know what's coming. They know what to expect and they're looking to you, not only to tell them what their Spotify Wrapped is, but also to make funny jokes about all the other people who made ridiculous stuff.” - Ian Faison*”You have to place your bets in a lot of different areas to grab attention. And understand that the user may hear it on repeat. So have that message be consistent across channels and in different formats.” - Justine Davis*”We've invested very heavily in community as well as a big piece of brand marketing, because there's no better advocate than your customers.” - Justine Davis*“The nirvana for someone doing content marketing is to create a little mini franchise, little mini brand of their marketing that people look forward to. I don't care at all about any other content that Spotify makes, but I care about Spotify Wrapped. It's a perfect encapsulation of how your brand can be, where it's like people can care just about one thing that you make and not anything else. But the fact that you make that one thing is super valuable to them.” - Ian FaisonTime Stamps[0:55] Meet Justine Davis, Head of Marketing at Postman[12:16] Postman and API Marketing[14:23] The Origin and Evolution of Spotify Wrapped[22:29] The Power of Billboard Campaigns[27:04] Spotify Wrapped: A Marketing Masterpiece[27:53] Using Spotify Wrapped for Team Building[29:21] Integrated Marketing Campaigns[34:41] Investing in Podcasts[38:58] Postman: Content and Brand Strategy[47:14] Upcoming Postman FeaturesLinksConnect with Justine on LinkedInLearn more about PostmanAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?Join our host, Toby Rosen, as we discover how to craft authentic and relatable stories, leverage client testimonials, and deliver valuable resources that will elevate your firm's reputation and deepen client relationships. We'll guide you through innovative strategies that strike the perfect balance between engaging your audience and maintaining credibility.Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show
In this episode of Life at Ten Tenths, Matt and Garrett are excited to reconnect with Eric Simon, the visionary behind BAM, formerly Broke Agent Media. The conversation takes listeners through Eric's remarkable journey from a struggling real estate agent to a social media expert, highlighting how authentic branding and creative content strategies can transform a real estate career. Eric's story is a testament to the importance of community engagement and the evolution of his platform from a humorous meme account to a pioneering media company that is redefining the industry.Eric offers valuable insights on the shift from traditional real estate tactics to modern digital strategies, emphasizing the critical role of quality content in today's algorithm-driven landscape. He discusses the power of email marketing and the importance of owning your digital space, sharing practical tips that resonate with both new and experienced real estate professionals. Noting that BAM continues to lead the way with its innovative, unfiltered approach, today's episode inspires listeners to embrace continuous learning and adapt to the ever-changing digital landscape, ensuring sustained success in the real estate industry.Don't forget, if you're ready to take your life to 11, join Life at Ten Tenths' exclusive online ‘11 Circle' community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan. Start living your best life now! Visit lifeattentenths.com.Episode Highlights:00:00 Creating Hyper Local Content for Real Estate Success00:29 Introduction of Eric Simon and His Journey03:17 The Challenges of Starting in Real Estate07:53 The Reality Behind Social Media Success Stories10:37 The Birth of The Broke Agent From Frustration to Outlet14:14 Building Engagement and Community on Social Media17:24 The Importance of Quality Over Quantity in Content Creation20:47 Evolving Social Media Algorithms Focus on Quality Content23:49 The Power of Email Marketing and Personalization26:38 Segmenting Email Lists for Maximum Impact31:09 Creating Value Driven Engaging Email Content33:16 Using Social Media to Deepen Relationships and Build Trust38:06 Transition from Meme Account to Media Company43:00 Combining Real Estate Expertise with Media Innovation47:28 Upcoming Events Bam Mania in Las VegasKey Takeaways:"Creating hyper-local content as if you're the media company of your area is the most effective strategy for real estate agents.""If you rely on social media platforms alone, you risk losing everything.""Quality is more important than quantity.""The best agent newsletters have personality and provide value beyond just listings and sales.""Segment your email list. Tailor your content to specific groups to increase engagement and relevance.""Study successful posts and adapt their strategies.""Respond to comments and take conversations into DMs to build deeper relationships.""Email is a more intimate form of communication. Use it wisely to build trust and deliver value.""Ask for replies in your emails."Links:Life at Ten Tenths Website: lifeattentenths.comLife at Ten Tenths on YouTube:
Liquid Death is masterful at going viral. But the man leading its marketing team doesn't like it described as such. "I hate the word viral," said Dan Murphy, svp of marketing at the canned beverage brand Liquid Death. In his mind, it's not precise enough. Liquid Death, by all accounts, is a viral product. Its very concept is meant to make people laugh and share. The company is best known for its canned water products that appear like beer cans. And as it gained prominence, the viral campaigns continued -- most recently, for example, Liquid Death ran a giveaway offering a lucky customer a fighter jet. But what Murphy was focused on wasn't virality but eliciting an organic response. "We needed people to walk down the beverage aisle and see a thing and stop," he said. Murphy spoke at last week's Modern Retail Marketing Summit and dove into how the brand approaches its campaigns and is so successful at getting people to engage with it. This week's Modern Retail Podcast is a live recording of the conversation. He shared many tips of the trade. For one, he said, "we're entirely in-house." The other part that's so important, Murphy said, was to hire people in comedy to create comedic campaigns. "We don't have people with traditional marketing backgrounds in the creative group," he said. "It's people that are Adult Swim writers and wrote for movies and wrote for The Onion."
In the latest episode of Captured on Celluloid on Make Time for This, Adam and Andrew discuss Longlegs, the latest film from Osgood Perkins. If you like what you hear, make sure to subscribe, follow on Twitter (@MakeTimeForThis), like us on Facebook, and come back next episode for talk of Twisters. Make Time for This and the Gyro Step Podcast Network are proud to call Blue Wire's network of podcasts home. You can also follow Crewsing for a Brewsing, Talk of the Tundra, Gyro Step Podcast and Win in 6 Podcast on Twitter for more from GSPN! Visit GSPN.info to subscribe to the Premium GSPN Substack to receive ad-free GSPN episodes, exclusive written articles and weekly episodes of “GSPN After Dark.” Thanks to South Loonier, Justin Saeian and Ben Kolp for being Founding Members. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Today, we're going to talk about specific sells and general doesn't. I've been seeing all kinds of stuff coming into my email for years as examples of this. Screw The Commute Podcast Show Notes Episode 921 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Specific Sells General Doesn't 01:08 Basic copywriting technique to make more people buy 03:34 "Specific" appears to be more credible 06:10 Exact figures also appear more credible Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ KickStart Guide to Viral Marketing - https://screwthecommute.com/viral/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Benefits of Digital Products - https://screwthecommute.com/920/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.
Today we're talking to DUDE Wipes founder Sean Riley about how differentiation helped him build a $150M dollar brand in a very crowded market. Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: Creating a brand voice with humor, authenticity and irreverence Capturing Super Bowl caliber viral moments Working with Mark Cuban Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.
Horror has plenty of well-known franchises, but there are not many cinematic universes. Except for one very popular one. The Conjuring universe is probably not going away anytime soon, but the final movie in the series has been announced. We also talk about a franchise that was popular when we were younger, went away for a few years, then came back stronger than ever.The Inheritance sounds cut and dry. A rich family comes together for the first time in years in order to celebrate their father's 75th birthday. He has brought them together because he knows someone is going to kill him that night and he wants them to stop it from happening. If they fail, they lose all of their inheritance.It is not long before things go in a completely different direction. What initially sounds like a straightforward mystery becomes a haunted house movie with twists and turns. Great visuals and a paranoid atmosphere make this one of the most pleasantly surprising movies of the year.On the other end of the spectrum is The Mandela Effect Phenomenon. It sounds interesting enough. A look at the possible causes and what it means for the future of humanity. But from the jump, it is clear that something is very wrong about this documentary. Bad interview subjects who do not seem to know what they are talking about, misleading videos, and contradicting information littered the film. It aimlessly wanders until it gets to the actual point. You need to read the Bible. Oh boy. Adventures in Movies! is a part of the Morbidly Beautiful Podcast Network. Morbidly Beautiful is your one stop shop for all your horror needs. From the latest news and reviews to interviews and old favorites, it can be found at Morbidly Beautiful.Adventures in Movies! is hosted by Nathaniel and Blake. You can find Nathaniel on Instagram at nathaninpoortaste. Blake can be found on Twitter @foureyedhorror and on Instagram at foureyedhorror. You can reach us personally or on Twitter @AdventuresinMo1.Music in the background from https://www.FesliyanStudios.com
Hacer el Ridículo te hace viral?(Marketing 2024)- Donde esta la Oportunidad #247
Live from the Retail Innovation Conference and Expo, feat. Dan Murphy, SVP of Marketing at Liquid DeathIn this episode, Phillip has a conversation with Dan Murphy, SVP of Marketing at Liquid Death, at the Retail Innovation Conference and Expo back in June about how the Liquid Death team does more with less by infusing comedy and incredible creative and employing nontraditional marketers and nontraditional marketing techniques to get earned media in their business. Dan shares how this allows them to have massive impact with very little spend. He says any brand can do this. Listen now and let us know if you think he's right…More Science in the Art and Science MixKey takeaways:{00:04:46} - “if you're idling. You're inefficient. You're in the red line, you're burning the engine up, but actually that proper torque curve is somewhere a lot closer to red line than you think. And I think most organizations are kind of chugging along close to idle. So there's a bit of the, dare I say, chaos or intensity is probably the better word, that really helps us. It helps us go that extra 10% from the 90% idea to the thing that, like, "Oh, yeah. They're going to write about this.'" - Dan Murphy{00:13:16} - “Our litmus test for it to go out, again, our lane is comedy, did it make us laugh? If it makes us laugh, if it holds true to our brand values, our weird comedy, SNL world, we push it out…” - Dan Murphy{00:19:46} - “I've had a marketing career with a lot of major brands, and it's, "We'll just hire so and so celebrity," who is probably super saturated that does 100 deals. Pay a ton of money, expensive director, do all this stuff, it goes out, and the reality is it probably didn't move the needle with those millions of dollars. Meanwhile, 30 grand divided by a million equals a lot of different small bets.” - Dan Murphy{00:30:00} - “We view the people that are part of this brand and their time as precious. We don't waste it for a minute. Every email we send should be funny, laugh-out-loud funny. - Dan MurphyAssociated Links:Learn more about Dan Murphy and Liquid DeathCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Recently, I had the pleasure of chatting with Chris Record, a marketing genius known for his viral rap videos. Chris originally did a rap for ClickFunnels just for fun which outperformed an ad that cost 100's of thousands of dollars. So on this episode of the Marketing Secrets podcast, we explore the world of short-form content and how it can revolutionize your marketing strategy when it is done correctly. Normally, this kind of insider knowledge is reserved for high-ticket masterminds, but in this episode, Chris and I break down these strategies for everyone. Chris Record and I cover a variety of topics that are essential for marketers looking to stand out in today's digital landscape. From blending education with entertainment to creating content that captures and holds attention, we provide actionable insights that you can start using immediately. Key Highlights: Using Edutainment: Learn how to combine education and entertainment to create engaging marketing content. Powerful Short-Form Content: Discover strategies for crafting short-form videos that drive engagement and conversions. Effective Storytelling: Understand the power of storytelling in making your content memorable and impactful. Series-Based Content: Get tips on developing series-based content to keep your audience hooked. Real Pattern Interrupts: Find out how to use pattern interrupts and the variable reward system to capture attention. Whether you're just starting out or looking to refine your strategy, this episode is packed with valuable advice to help you elevate your marketing game. Tune in and get ready to transform your approach to content creation! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices
What does building centaur bikes, creating fake marathons, and having a passion for bird feeding have to do with real estate? In this episode, find out how embracing crazy ideas and taking risks will create a big impact. Joining us in this episode is public speaker and author, Kyle Scheele. Known for his viral marketing ideas and creative ventures, Kyle shares his journey from chasing crazy ideas to becoming an internationally renowned speaker and author. This episode dives into the power of creativity, the importance of storytelling, and how to harness these elements to foster innovation. Whether you're in real estate or any other field, Kyle's experiences and tips on tapping into your creative potential are invaluable. Learn more about Kyle by visiting his site kylescheele.com. Check out the books he's written by following this link. Watch the hilarious Centaur Bike video here. Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - LinkedIn - TikTok. Visit us online at realestateinsidersunfiltered.com. This podcast is produced by Two Brothers Creative 2024.
to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryHost Brett Ingram explores seven innovative and budget-friendly viral marketing strategies that entrepreneurs with limited resources can utilize to grow their businesses. The tactics covered include micro influencer partnerships, user-generated content campaigns, humorous social media challenges, behind-the-scenes content, clever product demonstrations, mysterious teaser campaigns, and interactive storytelling on social media. These strategies focus on building genuine connections with the audience, fostering creativity, and leveraging the unique advantages small businesses have over larger competitors.Chapters00:00 Introduction to Viral Marketing for Entrepreneurs00:28 The Challenge of Limited Budgets02:45 Micro-Influencer Partnerships05:27 User-Generated Content Campaigns08:49 Humorous Social Media Challenges11:48 Behind-the-Scenes Content16:09 Clever Product Demonstrations18:23 Mysterious Teaser Campaigns19:57 Interactive Storytelling on Social Media21:05 Conclusion and Key Takeaways#viralmarketing #solopreneur #successmindset #successhabits #believeinyourself #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast
Hammer, Rubes, & James are joined for this poddie ep by Director of Digital Experience, Nate Szymanski to talk about crazy marketing stunts and how brands can maybe, possibly, hopefully go viral. Beyond that, what did they talk about? Who can remember?!?! We recorded this weeks ago and James forgot! Dummy. Oh well, enjoy!
I'm beyond excited to share this week's Flourish or Fold episode with you! I had the absolute pleasure of sitting down with the incredible Adley Kinsman, CEO and founder of Viralish and prominent entertainer who garners over a billion social media views every month. The conversation delved deep into Adley's journey as an entrepreneur, her experiences in the entertainment industry, and the resilience that has driven her success. She emphasizes the importance of viewing obstacles as testimonies rather than setbacks and highlights the significance of serving others. Adley also delves into the concept of going viral, explaining her systematic approach to creating viral content. The conversation underscores the transformative power of resilience and the impact of shifting from a victim mentality to one of empowerment and purpose. Adley's journey is a testament to the power of resilience, passion, the importance of serving others and the power of following your passion.Understanding Virality - What Does It Mean to Go Viral?: Adley emphasizes that the concept of "going viral" is subjective and varies from person to person. For some, a post with 40,000 views might be considered viral, while for others, the benchmark might be in the millions. At Viralish, Adley and her team consider anything over a million views as potentially viral, with a more stringent standard of 15 million views and above for true virality.Mastering Storytelling: At the core of Viralish's success is their mastery of storytelling. Whether it's prank videos, staged events, or branded content, the goal is to create compelling narratives that resonate with the audience and achieve the desired outcome.From Passion to Profession - Adley's Journey - The Early Days: Adley's journey began with a passion for creating videos and storytelling. Despite not making any money initially, she continued to produce content because she loved it. This passion for storytelling was rooted in her background in the music industry, where she learned the importance of crafting compelling narratives.The Turning Point: The pivotal moment for Adley came in 2019-2020 when Facebook introduced monetization for content creators. Recognizing the potential, Adley focused on creating videos for Facebook, where the largest audience was. By studying the platform's algorithm and continuously improving her content, she was able to capitalize on this opportunity and turn her passion into a profitable business.Resilience in the Face of Adversity - Overcoming Challenges: Adley shares her personal story of resilience, highlighting the massive obstacles she faced, including bankruptcy, a toxic relationship, and a close family member's struggle with alcoholism. Despite these challenges, she chose to view her experiences as a testimony rather than adopting a victim mindset.The Power of Service: One of the key lessons Adley learned was the importance of serving and helping others. She found that focusing on others was the quickest way to pull herself out of difficult situations and regain a sense of purpose and direction.The Law of Resonance: Adley believes in the law of resonance, which emphasizes becoming the person ready to handle the things one desires, rather than just willing them into existence. This mindset shift from "where do I want to be?" to "who do I want to be?" has been instrumental in her journey.Building Viralish - From Hobby to Business: Viralish was born out of Adley's passion for creating content and her deep understanding of social media algorithms. By packaging her knowledge and experiences into accessible coaching programs, she has been able to help individuals and brands achieve viral success.Coaching Programs: Adley encourages individuals to take advantage of the group coaching program available at goviralish.com. For brands with annual revenue of 5 to 10 million, she invites them to reach out to creators at com for potential collaboration.Transforming Adversity into Empowerment - Shifting Perspectives: Dr. Taryn Marie highlights the importance of shifting from a victim mentality to recognizing the lessons learned from adversity. This shift in perspective from "why is this happening to me?" to "why is this happening for me?" can have a transformative impact on one's life.Adley's energy and insights are truly uplifting. She embodies the shift from asking "why is this happening to me?" to "why is this happening for me?" It's a powerful perspective that can transform adversity into empowerment. Her insights on virality, storytelling, and overcoming adversity provide valuable lessons for anyone looking to succeed in the digital age. By focusing on who you want to be and continuously improving your craft, you can turn your passion into a profitable and fulfilling career.Connect with Adley Kinsman: Adley invites you to connect with her on social media and through her website to explore the valuable resources available at Viralish: https://goviralish.com/https://www.instagram.com/adleyhttps://www.instagram.com/viralish/https://www.instagram.com/viralishhouse/https://www.linkedin.com/in/adleykinsman/https://www.facebook.com/adleyk/ Here are some highlights of the episode to look forward to:Introduction (00:00:57): Dr. Taryn Marie introduces Adley and her achievements in the entertainment and business industry. Resilience as a Subject (00:01:45): Adley and Dr. Taryn Marie discuss the importance of resilience and its relevance to their conversation. Understanding Viral Content (00:02:29): Adley explains the subjective nature of "going viral" and its significance for brands. The Journey to Entrepreneurship (00:05:34): Adley shares her journey from creating videos for fun to developing a systematic formula for success. Transition to Business Success (00:07:16): Adley discusses the transition from creating content for fun to realizing the potential for business success. Preparation and Opportunity (00:11:15): Dr. Taryn Marie and Adley discuss the importance of preparation meeting opportunity for success. Facing Challenges and Resilience (00:14:36): Dr. Taryn Marie shares her own journey and the relevance of resilience in her work, leading into a discussion on facing challenges and resilience. Adley's Resilience Story (00:17:11): Adley shares a personal story of facing challenges and reframing herself to overcome difficult times. The Voice Experience (00:18:21): Adley narrates the story of how she ended up on the show "The Voice" and the impact it had on her life. God's Whisper (00:20:51): Adley shares a significant moment of hearing a divine message that impacted her life. Struggling after the deal (00:21:46): Adley's bankruptcy, relationship issues, and family struggles after signing a challenging record deal. Choosing resilience (00:22:37): Adley's decision to use her pain as fuel and help others win, leading to her own recovery. Resilience and serving others (00:24:23): Adley and Dr. Taryn Marie discuss the power of resilience and serving others in overcoming challenges. Moving forward with resilience (00:25:23): Adley shares the importance of focusing on serving others and the impact of service on personal well-being. Strategies for overcoming challenges (00:26:29): Dr. Taryn Marie and Adley discuss tools and strategies for navigating difficult moments and moving towards personal growth. Embracing uncertainty (00:27:32): Adley's approach to living in the present and focusing on personal development rather than specific goals. Becoming resilient (00:28:21): Adley emphasizes the importance of taking action and avoiding overthinking to overcome anxiety and uncertainty. Being the person you want to be (00:28:47): Adley's perspective on focusing on personal integrity and growth rather than external achievements. Sharing resilience with the world (00:35:53): Adley and Dr. Taryn Marie discuss the timeless principles of resilience and the importance of sharing valuable lessons with others. Working with Adley (00:36:46): Adley explains how individuals and brands can work with her to create viral content and receive coaching. Transitioning from victim mentality (00:40:16): Dr. Taryn Marie highlights Adley's transition from feeling victimized to using her experiences to help others. Prayer and Purpose (00:40:31): Adley discusses her prayer for guidance and purpose, feeling blessed and burdened by success, and seeking clarity on how to serve. Shifting Perspective (00:43:34): Dr. Taryn Marie reflects on the power of shifting from "why is this happening to me" to "why is this happening for me" and the impact of sharing learnings through challenges.
Welcome to The Harvest Growth Podcast! In today's episode, host Jon LaClare chats with Eric Barnhart, the innovative mind behind Boomin Belts, a unique Bluetooth belt buckle speaker born from a simple desire to have walk-up music like a baseball player while on the golf course. We'll delve into Eric's journey of 16 months of prototyping, the challenges of viral video marketing, and the incredible reception of his product at the PGA show. Plus, hear how Eric's relationship with Shark Tank's Kevin Harrington has bolstered his entrepreneurial spirit. Whether you're a golf enthusiast, a fan of innovative products, or curious about authentic marketing strategies, this episode is packed with insights and inspiration. Let's dive in! In this episode of the Harvest Growth Podcast, we'll discuss:● The value of networking for entrepreneurs and aspiring founders● How to create viral social media content for your business or product● Authenticity and uniqueness in content creation● Tips on choosing the right tradeshows and events● And so much more! Visit www.boominbelts.com to discover how you can enjoy your favorite music in a new way and create lasting memories with family and friends. Boomin Belts eliminates the need for bulky headphones and heavy speakers, letting you have fun without hassle. To be a guest on our next podcast, contact us today! Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.comTopics discussed in this episode: The importance of UGC in the age of privacy policies and algorithm changesFinding and working with creators (not influencers) to produce UGCThe process of creating detailed creative briefs to guide creatorsEditing UGC videos for platforms like Facebook, TikTok, etc. (short, fast cuts, attention-grabbing hooks)Tailoring UGC to different customer avatars and age groupsMaintaining a constant flow of fresh UGC ads to combat ad fatigueLegal considerations and obtaining rights for UGCHustler Marketing's services in managing the UGC process for clientsThe importance of having a strong product in addition to effective UGC adsLinks & ResourcesWebsite: https://www.hustlermarketing.com/LinkedIn: https://www.linkedin.com/in/bostjan-belingar-96aa3a102/X/Twitter: https://twitter.com/HustlerMrktngInstagram: https://www.instagram.com/bostjanbelingar/Get access to more free resources by visiting the podcast episode page att.ly/QW69u Subscribe & Listen Everywhere: Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Become a smarter Shopify merchant in just 7 minutes per week Level up your ecommerce game with our free curation of the latest news, insights, resources, and ecommerce expert strategies from across 50+ sources. This weekly newsletter is ideal for online sellers, Shopify merchants, and DTC brands who want to stay informed but are short on time. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Send us a Text Message.This episode will change the way you think about brand reputation in modern marketing. Estimates are that 90% of buyer activity is happening before buyers even talk to a sales person. What do marketers need to do to win in the modern buyer journey?In this episode, Eric interviews Larisa Summers, a seasoned Chief Marketing Officer with over 20 years of experience in various industries, mainly focusing on technology and SaaS businesses. Larissa shares insights into her journey, highlighting the importance of storytelling and human connection in marketing. She recounts a notable marketing campaign during her time at Optoro, where handling product returns was turned into an opportunity for viral marketing through the creation of unboxing videos. This initiative not only promoted the brand but also inspired a wave of entrepreneurs. The conversation then shifts towards future marketing trends, emphasizing the potential of AI while cautioning against its overuse, which can lead to a lack of authenticity. Larissa advises on the importance of creating genuine, human-centric content to stand out. The episode concludes with a discussion on the crucial role of a company's online reputation and the changing dynamics of buyer research and decision-making.01:19 A Marketing Success Story: Turning Returns into Revenue06:07 Exploring Marketing Trends for 202408:00 The Importance of Authenticity and Reputation in Marketing14:37 Closing Thoughts and Contact Information
This is part two of our quick two part list building series, but also want to make it very clear to you. I want you to join the List Building Summit for free at screwthecommute.com/lbs, where as soon as you register, you get a $500 email marketing masterclass from me. Screw The Commute Podcast Show Notes Episode 874 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Five More List Building Tips 01:22 Using content loggers, quizzes, and contests 04:42 Co-registration and pop up boxes Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ List Building Summit - https://screwthecommute.com/lbs List Building Ebook - https://screwthecommute.com/listbuilding KickStart Guide to Viral Marketing - https://screwthecommute.com/viral Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Five List Building Tips - https://screwthecommute.com/873/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.
Chapter 1 What's The New Rules Of Marketing & Pr Book by David Meerman Scott"The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott is a comprehensive guide to modern marketing strategies in the digital age. The book discusses how traditional advertising and PR tactics are becoming less effective, and how companies can use new tools and platforms to engage with their target audience directly. Topics covered include social media, online video, mobile applications, blogs, news releases, and viral marketing. Scott provides real-world examples and practical advice for implementing these new rules in your own marketing efforts.Chapter 2 Is The New Rules Of Marketing & Pr Book A Good BookMany readers and marketers have found "The New Rules of Marketing & PR" by David Meerman Scott to be a valuable resource for understanding how to effectively use digital marketing and social media in today's fast-paced business landscape. The book offers practical advice and strategies for leveraging online platforms to reach and engage with target audiences, build brand awareness, and drive business growth. Overall, it is considered a good book for marketers looking to stay ahead of the curve in the ever-evolving world of marketing.Chapter 3 The New Rules Of Marketing & Pr Book by David Meerman Scott Summary"The New Rules of Marketing & PR" by David Meerman Scott is a comprehensive guide to the evolving landscape of marketing and public relations in the digital age. Scott argues that traditional marketing methods, such as advertising and press releases, are no longer as effective as they once were, and that businesses must adapt to new technologies and consumer behaviors in order to succeed.One of the key points in the book is the importance of creating valuable content that engages and informs consumers, rather than simply bombarding them with advertising messages. Scott emphasizes the need for businesses to establish themselves as thought leaders in their industry by producing high-quality content that is relevant to their target audience.Another key theme in the book is the power of social media and online platforms for reaching and engaging with customers. Scott explains how companies can leverage social media channels such as Twitter, Facebook, and LinkedIn to build relationships with their audience and drive sales.Overall, "The New Rules of Marketing & PR" provides practical advice and strategies for businesses looking to navigate the changing landscape of marketing and public relations. It emphasizes the importance of staying current with trends and technologies, and provides guidance on how companies can effectively engage with customers in the digital age. Chapter 4 The New Rules Of Marketing & Pr Book AuthorDavid Meerman Scott is a marketing strategist, speaker, and author. He released "The New Rules of Marketing & PR" in 2007. This book quickly became a bestseller and has been revised and updated several times since its initial release. Some of David Meerman Scott's other books include "Marketing Lessons from the Grateful Dead," "Real-Time Marketing & PR," "World Wide Rave," and "Newsjacking." In terms of editions, "The New Rules of Marketing & PR" has had several revised and updated editions, with the most recent being the 7th edition released in 2020. This book remains one of David Meerman Scott's most popular and widely acclaimed...
Welcome to a brand new episode of the Inner Edison Podcast, where we dive into the mind of creativity and passion. I'm your host, Ed Parcaut, and today we're joined by a very special guest, Dick Wybrow, a writer with an extraordinary journey. In this episode, titled "Harnessing Passion and Authenticity," Dick shares his transformational experience organizing a homeless survivor event, a move that brought humanity and empathy to the forefront for both the participants and the audience. Dick reflects on his career, his initial hesitation in pursuing writing full-time due to financial responsibilities, and the resultant regret of making choices emotionally rather than objectively. He generously offers advice to budding writers, emphasizing consistency and dedication to their craft. As we journey through Dick's past, from typing on an Apple IIe to the ardent writing sessions at 4:00 a.m., we'll understand his undeniable passion for storytelling. Despite long hours and challenges like narcolepsy, Dick's unwavering commitment to his writing led to a successful book series and an engaging conversation on the value of authenticity in reaching audiences. Dick's provocative past in rock radio, where controversy wasn't a stranger – he'll share his experience with a stunt that led to death threats yet an unexpected endorsement. Join us as we explore the intimacy of radio and podcasting, the craft of storytelling, and finding success by staying true to oneself. From "Cain," his take on the werewolf legend, to finding solutions in sleep, this is an episode that connects the dots between inner drive, creative expression, and the human touch in communication. Get ready for a thought-provoking discussion on life lessons, the evolving world of media, and the simple yet profound relief found in the elbow on the back. All this and much more – available now on Amazon and Audible – as we explore the "Inner Edison podcast" with Dick Wybrow. Let's get started. Follow Ed on all social media outlets @EdParcaut Need more information? Please visit https://www.edparcaut.com #EdParcaut #InnerEdisonPodcast #DickWybrow #AuthorInterview #Inspiration #CareerAdvice #WritingTips #Storytelling #Empathy #Passion #Podcasting #RadioMagic #InnersStrength #CreativityUnleashed #CainNovel #InnerEdison
TUESDAY!! We have the icon EMILY D BAKER back with us today!! You know her from her youutube channel https://www.youtube.com/@TheEmilyDBaker or her podcast The Emily Show but today she is with us getting you warmed up for tonights premiere of VANDERPUMP RULES!! Plus, we talk RHOSLC and a bunch of other things. Amazing conversation! Enjoy! Sign up for our substack for free! https://sobaditsgoodryanbailey.substack.com Also, this show and every show is dedicated to my beautiful mom Rebecca Ann Bailey-July 18th, 1948-August 25, 2023 Timestamtamps: :31-Show Notes/Solo Pop Culture Roundup 15:45-Emily D Baker -Check out our latest promo codes here: https://betches.com/promos -Go sign up for the patreon for over 250 episodes NOT on the main feed! https://www.patreon.com/sobaditsgood Also, So Bad It's Good has merch now! Go to www.sobaditsgoodmerch.com to order yours TODAY! If you're enjoying the insane amount of blood, sweat and literal tears of this pod consider telling a friend or rating us 5 stars on iTunes! Special shoutout to Maritza Lopez (Insta: @maritza.gif) for all of her insanely hard work creating these beautiful pieces of art on my instagram and patreon page!! Instagram: @sobaditsgoodwithryanbailey, @ryanbailey25 Twitter:@ryanabailey25 TIKTOK @sobaditsgoodwithryanb Learn more about your ad choices. Visit megaphone.fm/adchoices