Marketing Magic

A lot of experts tell you to give  your best stuff away for free. But how much is too much? Are you missing out on potential clients by giving them too much of the “how” when it comes to solving their problem? This week, we dive into Part 2 of our strategy session with Karlee Welder. She's a spiritual, holistic health coach that helps her clients find their life mission, soul purpose, and higher selves. We talk about: How to make sure you're not giving away too many goods on Facebook How to bring your clients into your space and make them feel safe with you Connecting with people inside Facebook Groups without being spammy Making sure you're only spending your time connecting with people that are ready to work with you About Karlee: Karlee is your no-bullshit coach! She is a Spiritual Holistic Healer and Nutritionist. Karlee helps souls shatter society's expectations and un-normalize the noise around them to start embodying their truth as their testimony to experience fulfillment in life, relationships, and source of income. Her focus with her clients is breaking through their programming, learning to love being outside of their comfort zone to evolve into a higher consciousness level ~ so that they can achieve all their goals, desires, and dreams while it being in alignment with who they are, using her signature methodology, The Synergistic Shifts. Karlee is on a mission to help as many souls as she can step into their worthiness and live a life that they deserve! Connect with Karlee: Facebook | Instagram    Other Links: FREE ACTION STEPS CALL: https://p.bttr.to/3sG84Y8 FREE FB GROUP: https://www.facebook.com/groups/reigniteyourpurposeandfindfulfillment WEBSITE: www.koachkarlee.com About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you're in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.  

Identifying your ideal client is a crucial part of figuring out your marketing message. Who is your ideal client and what do they come to you for? How can you use language that speaks specifically to them? This week, we dive into Part 1 of a 2 part interview with Karlee Welder. She's a spiritual, holistic health coach that helps her clients find their life mission, soul purpose, and higher selves. We talk about: How Karlee  works with clients The different language she uses to reach clients on Facebook Her favorite way to get her messaging out to her potential clients What she does to attract her clients  About Karlee: Karlee is your no-bullshit coach! She is a Spiritual Holistic Healer and Nutritionist. Karlee helps souls shatter society's expectations and un-normalize the noise around them to start embodying their truth as their testimony to experience fulfillment in life, relationships, and source of income. Her focus with her clients is breaking through their programming, learning to love being outside of their comfort zone to evolve into a higher consciousness level ~ so that they can achieve all their goals, desires, and dreams while it being in alignment with who they are, using her signature methodology, The Synergistic Shifts. Karlee is on a mission to help as many souls as she can step into their worthiness and live a life that they deserve! Connect with Karlee: Facebook | Instagram    Other Links: FREE ACTION STEPS CALL: https://p.bttr.to/3sG84Y8 FREE FB GROUP: https://www.facebook.com/groups/reigniteyourpurposeandfindfulfillment WEBSITE: www.koachkarlee.com About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you're in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you're in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

With school out for the summer many of your businesses will also shift into summer-mode. 

 Whether you work different hours, take more days off, change up how you work or what you sell — when summer hits, it can drive your business productivity and profits down too. 

 All summer long beginning next week we will be doing live strategy sessions with entrepreneurs all over the world on how to keep momentum, no matter how much (or little) they work. 

 But before we dive in, I wanted to set up some summer rules of engagement. 

In my free Facebook community the #GirlBoss Club (which you should totally swipe in the show notes right now to join); we talk a lot about the things that make us kick-ass girl bosses. 

 One is setting bold goals. Here on the Mallory Schlabach team, we like to make bold moves, so setting bold goals is a no-brainer. 

What can that look like for summer? 

 If everyone in your industry is moving left, how do you feint right? 

 How do you stay in alignment with the type of business/person/mom/spouse/friend you want to be AND still hit bold goals? 

 Two is love marketing + sales. 

 You won't have to go all heart-eyes on me yet; but understanding how to market and sell your business (and how your audience will want to be marketed and sold to when THEY are having summer) makes all the difference. 

 Three is embracing your numbers. 

 You should always know your profit/loss and revenue breakdowns. But you also need to know your cash flow (especially if you're working less or traveling or spending more). 

 What numbers show you you're doing fine? What numbers show you something is wrong? 
 What numbers tell you the health of your revenue or lead stream? 

 Nail these down before you head to the lake. 


 Fourth is protecting your time. Your summer numbers MAY look totally different than your spring hours. That's 100% OK. 

 We've been homeschooling since August and yesterday was my first normal business hours preCOVID where I start working at 9 and finish at 3. 

It feels a little weird to get used to a different schedule but I didn't want to be working at nights) like I shifted to do so I could homeschool my four kids this year. I want to hang out at my neighbor's pool in the evenings for games and watercolor painting. 

I want to see my kids before witching hour when they want to eat everything in sight. 

I do NOT want anything to slow down during summer; in fact; if I've learned anything during COVID it's that pivoting brings freedom when you do it in alignment with where you are. 

I was terrified homeschooling would shut down half my business last year. Instead — it doubled. On half the hours. 

 That tells me that the amount of work I put in doesn't affect the revenue. It's WHAT I'm focusing on and how I spend my time. 

 The final thing to keep an eye on as you start to head into Summer is to silence that inner mean girl. 

 Not even the one who tells you that idea was crappy. 

But the one that tells you you'll never get to go on a vacation like that stranger your Insta-stalking keeps posting pics of. 

Or the voice that says you should wear a muumuu in public because you worked so hard this year you forgot to take time for you and you don't deserve to wear a swim suit. 

Or that voice that tells you you're never working hard enough, if you're spending time with family and friends instead of constantly working. 

 I don't know about you but I am PUMPED about summer. It just takes a different type of intentionality to live my best life AND grow my business. 

I hope today's mini-crunch session helps you to get into the mindset to tackle summer in a positive way. 

 The entrepreneurs who are letting us peel back the curtain on their business over the next few months are inspiring; hopeful; energetic and you'll find yourself rooting for their business while scrambling to take notes for your own. 

If you want to be considered for a free strategy session we share on air, please go to malloryschlabach.com/podcast-apply 



Have you ever watched someone have a lightbulb moment? This episode is exactly that. Heather Cate is a graphic designer and self-dubbed website rehabber who helps businesses take their online presences to the next level. When you start a business because what you do lights you up, it sometimes feels foreign to be the one in the spotlight and having to talk about what we do in a way that makes our business grow. On this previous strategy session, Heather and I talk about how she can supercharge what she’s already doing to bring in more dreamy clients & how she should step out from the behind-the-scenes work to actually promote her business and show up online herself. Here’s what we cover: What website rehabbing is Heather’s ideal client The difficulty of putting yourself in the limelight The mental game of being an entrepreneur How Heather finds most of her clients & how she can supercharge that Her most popular service offerings Heather’s thoughts on whether websites are dead Her experience using video & how she can use it to maximize her business The people Heather likes to interview & how she finds them Who her ideal viewer is & how she can best utilize her videos to introduce her services Connect with Heather: Website | Blog | Facebook About Heather: Heather Cate, the Buzz Queen, helps you spread the buzz about your business with website design, presenting your company to the world, and getting to the top of Google. She loves the digital marriage of technology and art. It’s about getting to know you, your business, and who you want to sell to. A Seven Sisters grad, her first job out of college was at the Boston Children’s Museum. Next was being the Director of Communications for a humanitarian relief group in a war-torn country. Then she became a Senior Industrial Engineer for Sylvania, the light bulb company. She’s been building websites and doing digital marketing for over 15 years.

Have you ever dealt with that voice inside your head that has told you that you “can’t” do something? I feel like we’ve all dealt with this at some point in our lives, which is why I HAD to bring on my friend, Joanna Ziemlewski to the podcast. Joanna is a breakthrough coach that helps people to overcome their limiting beliefs and transform their lives. So many women I meet run into this tiny seed of doubt in their brains when they create a business, and it holds them back from being truly successful. On this podcast, we dive into how being an introvert can be an advantage, why you need to take an inventory of your skills and how Joanna helps clients to overcome their imposter syndrome. If you’ve ever felt the need to change your mindset and rewire your brain so you can up-level your life and business then today’s episode is for you. We talk about: How Joanna and Mallory met each other What Joanna does and how being an introvert is an advantage in business How to know the difference between imposter syndrome, action problems or skillset problems Taking an inventory of your skills How your drive and mindset can help you build the skills you need What imposter syndrome is How Joanna helps clients by helping them to identify who they believe they are How certain events in your childhood creates patterns in your life Rewiring ourselves to up-level in our lives as we grow and want to do new things Adjusting your environment to What clients need to believe to overcome imposter syndrome Allowing discomfort to work its way through when going after a big goal Therapeutic and healing ways of releasing energy Joanna’s rule for failures How the universe will test you when you want to up-level How Joanna got started in her business after tragically losing her sister Healing what’s going on at the root and overcoming your past trauma About Joanna Ziemlewski: I help remarkable women stop fighting themselves so they can double their business, make a greater impact, and live a life they truly love. To put it simply, I help you transform years of struggle and self-doubt into the results you want in just 90 days. Sometimes even in 1 day. It’s based on my belief that there is nothing wrong with you. You are whole, you are complete, and we just need to integrate what you forgot back together. I’ve learned how to use the body, mind, and spirit combined with expert problem solving to help you strategically build your business while you simultaneously design a fulfilling life. I like to keep things simple and efficient (yeah I’m a former chemical engineer). So I’m one part logical to one part spiritual. A little woo woo, but based on science. As a certified Master NLP Practioner and Senior Leader with Tony Robbins, I’ve had the pleasure of helping people from all over the world and in different stages of life, transform their suffering into empowering meaning that now fuels them. I have spent the last 3 years as a mentor with Sue Bryce Education helping photographers gain confidence and clarity as an artist to create and grow a profitable business. As a photographer myself, I adore helping women transform from the inside out just by stepping in front of my camera. Nothing makes me happier than to see that special spark lit from within. And this is what I capture in each woman, whether it’s in portrait or in spirit. It’s by accepting and integrating all the parts of myself that I realized this was the missing piece. This is why so many women sabotage themselves without even knowing it — filling themselves with judgment, blame and guilt, and then feeling like an imposter either after failure or success. Well, I’m here to tell you no more. Let me show you how to shift this once and for all. Connect with Joanna: Website| Instagram| Facebook| How to Overcome Imposter Syndrome

Here's an episode that helps break down where you start. It can be so overwhelming. This was a really fun on-air strategy session with Seyoung Park. As one of our top two most downloaded episodes, it really answers the questions that we want to ask, but are sometimes are afraid to ask out loud. We don't want to feel like we're a newbie. We want to project that feeling of confidence to people who are checking us out. But we still need to know - what do we need to do? Listen to this episode! As a new entrepreneur, Seyoung Park has a million ideas buzzing around in her head and its tempting to try them all — that the same time. But where do you start? On this episode, we dive into this very question with Seyoung’s business Modern Love. She’s a branding expert that helps female entrepreneurs figure out how to make their audience fall in love with them. Here’s a little of what you can expect in this episode: When you’re new, what marketing tactics are appropriate for this level? How to get and close more leads What social media platforms to focus on and how How to know what optins/freebies are truly converting and which ones to put away The secret to killer email sequences About Seyoung:  Seyoung is a 23-year-old entrepreneur who established Modern Love LLC soon after graduating from college where she studied art, technology, and design. As a firm believer in taking fearless action to create your dream life, Seyoung uses brand strategy and design to guide aspiring entrepreneurs to take their business from an idea to a magnetic brand. Based in Portland, Oregon, you can find her exploring local cafes or cooking farm-to-table meals for her loved ones. As an owner of a connection-driven business, Seyoung is always open to fostering new relationships with fellow entrepreneurs, so do not hesitate to reach out! Connect with Seyoung:  Instagram Facebook  Modern Love Five Types of Marketing Episodes:  What Makes or Breaks Your Marketing 

It’s one of the most asked questions we roll around in our head as entrepreneurs: “Am I doing the right thing for my business?” So I was thrilled to have one of my clients, Lisa Zawrotny, on to dive into her productivity and organizing business and think through her actions she’s focused on and is it getting her the results she wants. Lisa candidly opens up about her work, her clients and where she’s trying to go. This episode was the first time Lisa and I met, and as you’ll hear, we instantly became BFFs. Through the strategy session we explored her funnel, got clarity around exactly what Lisa does for her clients and came up with a game plan for how to make the most of the next 90 days. What Lisa discovered is that marketing isn’t a step-by-step process that you’re either getting right or wrong. It’s a fluid plan that YOU craft to fit your business style and revenue goals.

We are kicking off 6 weeks of our revisiting our most downloaded episodes! This week, we revisit Episode #46: Motherhood, Feminism + Entrepreneurship with Maggie Frank-Hsu.  This episode is a raw, real, thought-provoking look at how feminism threads itself into our business as entrepreneurs, what it means to label yourself and how it ties into my very fun guest’s business model and viewpoint. We talk about: What feminism means to Maggie and why it’s such a big part of her brand The way motherhood impacted her view on feminism Why she decided to reclaim the label of feminism How entrepreneurship, feminism, and motherhood intersect in her brand How she landed on email marketing The mom guilt she has experienced in motherhood Teaching boys to respect and empower women How email cultivates relationships Maggie’s practical tips for email marketing Connect with Maggie: Website| Instagram| Facebook| Linkedin   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.  

About Sara: Sara Lewis has been an entrepreneur for 11 years and loves to empower entrepreneurs to use their personality to their advantage. She is the founder of Introverts Emerge, a brand dedicated to the growth of introverted entrepreneurs. Sara has overcome shyness and now coaches others that they too can emerge from the shadows and show the world their light.   Connect with Sara: Facebook | Instagram| Youtube Other Links: https://www.introvertsemerge.com About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Most businesses I talked to and work with, get a ton of referrals - like a ton. And the thing about that is, it's good. It's really great. You want to have referrals. But what happens when they dry up or go away? Do you know how to use your existing client base to still make money? This week we're diving in to planning a structuring for how to market to clients and referrals.  About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

I think the reason marketing gets such a bad rap in the business world is because nobody knows how the heck to track it. So that actually equals money in your business. This week, we're gonna bust that myth up, we're gonna show you exactly how you tie marketing into revenue, and pretty much make it rain dollars for your business. I have aptly named this "How Marketing Will Bring You LOTS Dollars" - grammatically incorrect, but I felt like it really encapsulated the heart of this episode. It really answers the big question that I know everybody wants to know. How the heck do you make marketing grow your business in a revenue sense?

What happens when you have new people coming into your world? They might join your email list, find out about your business, but they're not ready to buy from you. What kind of marketing works for this? Let's break that down this week. Part Two of What Makes or Break Your Marketing dives into how you build a marketing funnel that will help your business grow sustainably in a way that's really easy for you to handle, manage and actually like doing!

Today I’m kicking off a 5-part series where we dive into the murkier parts of marketing that will transform your business if you take 30 minutes this week to inspect. I believe there are five types of marketing every business needs to have in order to be truly successful. Most businesses? They focus primarily on 1 type. Which means 20% of their marketing carries the weight of their business. No wonder people think they suck at marketing, they’re doing it wrong! The five types of marketing your business should be focusing on every single week are: Find - Get in front of new people who don’t know who you are. Attract - Get cold leads to engage with your brand and stick around so you have the opportunity to turn them into buyers. Nurture - The most common type of marketing: How you show up to your existing audience every week (or a minimum monthly). Invite - Turn it from marketing to making sales with a clear call to actionh Delight - How you wow your customers and turn them into raving fans and lifelong referral partners. Today we are going to start at the very beginning. Where do you START someone in your marketing funnel? And what is a true marketing funnel? A marketing funnel is a fancy way for saying how do you move a cold lead to a paying customer? There has to be a specific type of path that helps your lead take baby steps forward or they’ll run to the hills every time.

Are you just starting out in your business? Or perhaps if you're finding this or know somebody who's stuck in the corporate world and is desperate to do something on their own, but has no idea how to get started - especially in this time of COVID. When things are bananas, you might have kids coming home all the time or going back to school, how do you get your work done and do something you really love? This week's guest is my friend Sharika Kellogg, owner of the 25/8 Mom. She goes through and talks about how to create a virtual business using the skills that you have right now in this moment without having to do more. That's legit, that makes actual money that you can do on your own from anywhere in the world. About Sharika: Sharika, The 25/8 MOM is a single mom of 3 little boys and a foster mother of a little girl. She has been working in the online space for over 5 years.  Sharika has an amazing super power that she can show you what your virtual profession will be based on your daily tasks and past experiences. That is her jam!   Sharika's passion is helping people figure out how to create virtual professions so that they are owning their time, their financial future and basically their lives! Connect with Sharika: Facebook | LinkedIn| Instagram    Other Links: OWN It Blueprint: https://www.25-8mom.com/OWNITEVERYDAY FREE Facebook group, The 25/8 MOMs: https://www.facebook.com/groups/the258moms Free Data Dump Worksheet to assist you prioritizing tasks: https://258mom.kartra.com/page/datadumplist    About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

When you're just starting out, how in the world do you get your business off the ground? That's what we're talking about today, as we figure out how to get started. What are the most important things we need to be doing to have a viable business? How can we use marketing to spread the word? Last week, we talked about how to get your business up and running on social media. So this week, we're looking at how to make a viable business. I don't care whether you are brand new, and this is day two in your business, or you've been doing this for 20 years, everybody wants more leads coming into their business and more money coming into their business. I want to break this down for you into key questions and areas to look at in your business: What do you sell that makes you the most money, or, is the most profitable?  Most people focus on a lot of different things, because it can get boring. But when you look at your business objectively, what is making you the most profitable? If you need to break it down, look at some metrics. Look at the last, you know, three months, six months to clients, five clients, whatever makes sense for your business. What are you selling? What are you selling easily? Does it make sense for your business? Go back to that time versus cost concept.  Sometimes you can change the trajectory of your business when you change to be something profitable. Who's in your network? Who are the people showing up in your world? And what are you noticing about them? How can you sell something to them that would help their business? Pay attention to those in your circle. Every time I launch something new, the people who buy it first are people who are either existing clients, I know them or I've met them. Whether they're local online, they're in a group, they're on my email list - there has some kind of connection to me first.  Remember, done is better than perfect. One of the Achilles heels of entrepreneurs when they're starting out in this space is that they want to do everything correct. There's actually two trains of thought. Either you're going to DIY everything because obviously you don't have a lot of money coming in initially, or you're going to blow some money to get it right and get it great and get it perfect. The problem with both of those options is that they waste time. If you have to wait to do everything by yourself, it's going to take you 10 times longer to get up and moving. Think about how many more people you can reach with your product, your service, your business, your message, your mission.  If you at least put it out there, get it out there all the way, you can always go back and make it better. Be flexible when you're starting out When you're just starting out, especially in your marketing - because what you want to offer is often not the same thing that your audience wants to buy. And that is a hard lesson to learn. If you can imagine Venn diagram, you're looking for the intersection, and we also call that the sweet spot. That's what people are willing to buy, that they're just desperate to buy. It's something that you can do uniquely and something you're also really good at. In order to do that, you do want to be flexible. You want to be able to adjust how you talk about things and how you present things, and how you work with people until you find your sweet spot. Visibility really is king. It's all about consistently showing up. if you tuned in to last week's episode, we talked about social media - and consistency on branding and showing up consistently in your messaging. There is so much to be said for just showing up day after day after day after day.  Put yourself out there every single day, put yourself out in your community, put yourself out in the online space, put yourself out in social media, and think about how you can be showing up over and over and over again. That's how you start to build. Free Visibility Guide   Apply to be on the Podcast!     About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Just Starting Out: Social Media Magic errrbody knows that social media is a must do on their business checklist. But why? And how do you do it well? And what if you’re just figuring this out or HATE social media? What then? Today we’re going to dive into the four key things to focus on (and ONLY focus on) when you’re using social media to market yourself, for the first time, or are giving it a real try. 1. Brand Consistency - Social media channels are visual platforms which means what people can see is almost more improtant than what they read. So what do they see when they see you show up online? Could they tell what you do? Can they recognize your colors/branding/logo? Do you have any of those things? Does it look like you went crazy in Canva and started doing one of everything? The visual cohesiveness of your brand matters on social media, so make sure you pay attention to what yours is. This can be as simple as sticking to two-three brand colors, using the same logos and picking two fonts to use when creating graphics. If you are a perosnal brand, use your face in your social. If you’re not a personal brand, get more personal and put someoe’s face — that is not stock photos — in your social. It will make a huge difference on how people perceive you. 2. Messaging - this is the heart of anything marketing. How do you talk about what you do and how you do it in a way that compells others to pay you money? That sums it up quite nicely. Messaging on social comes down to three things: What do you do? How do you do it? And who do you do it for? If you are consistently saying the same answer to these questions in your social media posting/graphics/lives/interviews/stories, etc. — then people will start to understand exactly if and why they’d need or refer you. Which means social isn’t just about attracting dreamy clients. It’s also about being so memorable for what you do that others can easily tag you and send clients your way. 3. Audience — To build an audience when you are just starting out, you must engage with others. This is where people easily drop off on social media. Here are valid, yet excuses that I hear all the time for not being active on social media - I don’t know what to post. - I don’t want to get sucked in. - There’s too much drama on social. - I don’t understand how it works. - I don’t know what to post on someone else’s content - I don’t see how this could get me more clients These are totally understandable — but also excuses for why you aren’t showing up online. First rule of engagement: Follow the Golden Rule. Do unto others on social as you would have them do to you. When you break this rule, you’ll know it immediately. Second rule: separate personal from business I hate social media (personally). But when I only engage with people in my business space, magically, that’s all that shows up in my feed. I have in-real-life friends who get annoyed I never “comment or like” their posts — and I tell them all the time, it’s because I literalyl don’t see it. Facebooks shows you who you engage with. If your feed is filled with drama, personal family, friends and things that distract you, then you’re engaging on it for your life, not your business. Does that mean I never comment on something from a friend? No, but it does mean I quickly cull out anything that is distracting me from doing what I need to do on social. When you engage with others, they naturally engage with you and start to see your content, and it begins to snowball. It also takes time. 4. Be engaging. That last tip was for YOU to engage. But social media only works as a growth and visibility tool when you, yourself are engaging. To summarize — you can’t be a lurker and grow a business on social. Think about the things that you engage with on social. How do you take those same ideas/types of posts/content and use it from your business’s point of view? Be interesting. Be human. Be you. Be specific. Be clear about who you are and what you do. No worries about the humble brag here. People are glossing and scrolling through so quickly, you MUST capture their attention. They are NOT seeking you out, they’re looking to escape their world. When you show up as a human, also breaking up the monotony of a day — they start to engage and look forward to your posts. If you would like my cheatsheet on what social media platforms and content make the most sense for your business, make sure you go to askmallory.com and grab our Where Should I Be cheatsheet. For more tips on specific social media platforms, check out these episodes from our 6-Figure Social Media Bootcamp a few months ago: 6-Figure Social Media Strategies - 121 Instagram - 122 LinkedIn - 123 Facebook Business Pages - 128 Make sure to like, subscribe and share this podcast with someone else who needs to inspiration to show up on social media (and have it help their business grow). As you hear in the middle of the podcast, TODAY we opened the doors to Makeover My Social Media: Turn Your Social Media Into More Than a Pretty Feed A SOCIAL MEDIA MAKEOVER FOR THE ENTREPRENEUR WITH A LOVE-HATE RELATIONSHIP WITH INSTAGRAM, FACEBOOK OR LINKEDIN Begins Feb. 15 - live 30 day bootcamp to makeover your social media and includes more than 100 posts and stories ideas convert, 200+ canva templates, a 30-day social media launch plan for how to sell anything on social, plus four additional bonus you must see. Go to malloryschlabach.com/socialmedia

Everyone's favorite thing in life are before and afters. At least, it's one of my favorite things in life. Today is Part 2 of our "Where Are They Now" series, where I'm bringing back four more guests who have been on our podcast. These women all did marketing strategy sessions live on the podcast, and we wanted to get an update and see where they are now and what's happened in their businesses. We talk about what they've been doing, what amazing things are they working on, and what advice they have for us as listeners. You can find their original episodes linked below: Janine Esbrand: http://malloryschlabach.com/037-2/  Emma Bates: http://malloryschlabach.com/054-2/ Melody Morris: http://malloryschlabach.com/056-2/ Monique Horb: http://malloryschlabach.com/061-2/ About Janine: Janine Esbrand is the founder of LightBox Coaching. She helps ambitious women to design and launch their dream careers or businesses beyond motherhood through individual coaching, her membership community and her weekly podcast. Janine Esbrand studied for her LLB law degree at City University in London, before spending a year working at a law firm in New York. Upon her return to the UK, she completed her legal training and qualified as a corporate lawyer. Alongside her legal career, Janine trained as a career and executive coach and is a member of the Association for Coaching. When she is not coaching or practising law, Janine can be found spending time with her husband and two young children, playing netball or travelling. About Emma: I am lucky enough to be a mother to three awesome children, ages 10, 8 and 4. And I'm crazy enough to try and run an online business or two. I have started five businesses in the last 10 years. Some of them were very successful, (I even sold one!) and others were total failures. If I'm not working on my blog or business, you can find me watching New Girl with my husband and eating ice cream. About Melody: I am Melody Morris of Total Energy Healing USA. I am an inspirational speaker and a Shamanic Healer. I help women who have experienced sexual or relationship trauma release it and move forward into the life and relationships they desire and deserve. I have studied multiple energy healing modalities for more than 2 decades, both from scientific and spiritual aspects. About Monique: Monique Horb has a passion for helping women who are busy, tired, and overwhelmed. She does this by organizing homes and paper piles so that women can be more productive, have time and energy to live their purpose, and live the life they want. She loves to say, Life Is Easier Organized! She began her business, Organizing Your Chaos, after experiencing depression, bankruptcy, adoption, marriage and medical crisis. These things were out of her control, and her home was falling apart. Through twists and turns, she learned that with an organized home she was able to manage.

Everyone's favorite thing in life are before and afters. At least, it's one of my favorite things in life. So today, I'm excited to bring back four guests who have been on our podcast since we launched a couple years ago. These women all did marketing strategy sessions live on the podcast, and we wanted to get an update and see where they are now and what's happened in their businesses. We talk about what they've been doing, what amazing things are they working on, and what advice they have for us as listeners. You can find their original episodes linked below: Amelia Roberts: http://malloryschlabach.com/047-2/ Rachel Bailey: http://malloryschlabach.com/072-2/ Melissa Ronda: http://malloryschlabach.com/012-2/ Lisa Zawrotny: http://malloryschlabach.com/am-i-doing-the-right-things/ Additional Resources: Rachel Bailey's Podcast: Your Parenting Long Game Rachel Bailey's Parenting Relief Kits: Relief Kits $5 off with code: MALLORY Melissa Ronda's Podcast: Bad Bitches Losing Weight Lisa Zawrotny's Podcast: Positively Living    Rachel Bailey

How many of you listening right now think that Facebook business pages are dead? Yeah, most of you are probably reading this and raising your hands. Maybe a little bit pinky finger right there? This week, we're here to bust that myth. My guest, Rachel Miller of Moolah Marketing, helps businesses grow organically on Facebook. Sometimes up to a million fans. You heard that right. Facebook business pages are so not dead – we're just doing it wrong. So on this week’s episode – the final one for our Social Media Bootcamp series – Rachel busts all the myths and tell us exactly what we're doing wrong. We talk about: How Rachel works with clients to help grow their businesses How to get started with Facebook pages if you’ve never used them The best strategies to grow organic engagement on your Facebook business page  The importance of building a trust factor with your audience The biggest mistakes people are making with their Facebook pages Real client success stories from Rachel’s Facebook course   About Rachel: Rachel Miller is the creator of Moolah, a system helping thousands of small businesses grow on Facebook. She has personally grown engaged fan pages - some to over 500,000 and over 2.2M - fueling massive businesses! Digital Marketer has called her a “Facebook Guru” after she helped them grow one of their pages to over a million fans. Rachel has helped 34 of her students grow engagement and reach over 10,000,000 people with single posts on Facebook. She is the author of multiple books, one of them being a best seller with over 100,000 copies sold and her content has been featured on Good Morning America in addition to other national publications and syndicated shows. As a mom of six kids, Rachel lives in Fort Worth, Texas.   Connect with Rachel: Facebook  | LinkedIn| Instagram| Youtube   Other Links: Facebook group: https://www.facebook.com/groups/pagestrategies/ Facebook page: https://www.facebook.com/moolahMarketer/ Blog: https://rachelmiller.com/  Facebook Course Link: https://www.moolahmarketing.com/waitlist   

Naira Perez of SpringHill Digital has two decades of marketing experience. She got her start in direct response advertising, building brands on TV before digital was even a thing. Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and offline. We get the most from advertising budget by generating qualified leads, effective planning and execution. From paid media, pay-per-click, integrated campaign design, and audience patterns to new platform initiatives — she does it all — but her specialty is in paid advertising. Naira loves the excitement of optimizing in real-time and exploring the multiple possibilities that exist in raw data, taking pride in the fact that companies don’t need huge budgets to make their digital marketing more effective. https://www.springhilldigital.com/ https://www.linkedin.com/company/springhilldigital/ https://www.facebook.com/springhilldigital https://www.linkedin.com/in/nairaperez/

I’m Tammy P! Facebook Ads Expert I’m more than just a FACEBOOK ADS EXPERT. I’m also a corporate marketing and advertising consultant, strategist, speaker, and online business owner—and I practice what I PREACH! For over 20 years I’ve been working in marketing utilizing new and traditional media for billion-dollar companies and ad agencies, as well as my own company. That means, not only do I understand the world of online digital marketing, but I know HOW TO CREATE AN ONLINE BUSINESS WITH FACEBOOK ADVERTISING. I’ve helped both corporate brands & start-ups sell millions of dollars of products and services online and offline. And I’m ready to help you take your biz to the next level! My Group, FB Ads for Women Entrepreneurs: https://www.facebook.com/groups/WomenEntrepreneursConnect My Website, TammyP.com: https://www.tammyp.com/

Jessica Stansberry started in 2010 as a web and graphic designer, and quickly morphed her business into an online empire that includes a YouTube channel with 90k+ subscribers, and an iTunes top 100 podcast. Over the past 10 years, Jessica has taught thousands of entrepreneurs how to start, build, and a grow the business of their dreams, spoke on hundreds of stages, and even been on TV a time or two!

Louise Brogan - host of LinkedIn with Louise podcast, consultant, speaker and Springsteen fan. Louise lives in N.Ireland with her husband, three kids and an energetic spaniel called Bruce. Louise has spoken on stage in London, Dublin, California and virtually in 2020 at VidSummit and Podcast Movement. Louise is an official contributor to Social Media Examiner. Previously named one of the UK Small Business Heroes and invited to 10 Downing Street and the House of Lords to represent small biz in the UK. www.linkedin.com/in/louisebrogan  www.facebook.com/socialbeeni  www.instagram.com/louisebrogan_ My free guide is at www.louisebrogan.com/download My website is www.louisebrogan.com LinkedIn - www.linkedin.com/in/louisebrogan YouTube channel with weekly free training - www.youtube.com/c/socialbeeni 

Sarah Wallace helps with Instagram marketing and video confidence for personal brand businesses and small business entrepreneurs looking to step out from behind logos, inspirational quotes, and stuffy content to connect with their ideal humans with a fun, genuine and sustainable strategy. IG: https://instagram.com/sarahlynn.co Facebook: https://m.facebook.com/thisissarahlynn Linkedin: http://linkedin.com/in/sarahlynnwallace Website: https://www.sarahlynnco.com/

Myown Holmes is a Social Media speaker , trainer, and strategist on Branding, B2B/B2C Social Selling and Social Media Strategy. She has led Social Media Training for corporate companies and professional services. Myown is a highly-regarded social media expert to corporate and non-profit entities and has spoken at several conferences, some being Cre8tive Con black writer’s conference in Atlanta, and Social Media Marketing Made Easy Conference in Norfolk on Instagram Marketing for Small Business, the State of Social, and Creating an influential brand voice on social media for corporate organizations. Myown has over 10 years’ Digital Marketing experience and has helped use social communication to drive visibility and generate leads. As a Social Media Trainer, Mrs. Holmes has developed and delivered workshops to businesses and entrepreneurs in areas like Advanced Instagram Marketing Techniques, B2B/B2C Social Selling, and B2B/B2C Social Media Marketing Basics. https://www.facebook.com/sociallypolished https://www.instagram.com/sociallypolished/ https://www.linkedin.com/in/myownh/          

Perhaps you're like me, and during this crazy COVID time you find yourself asking questions that you don't normally pause to think about. Real questions, deep questions about who you are and why you're here and what you're doing. I think there's so much power on your thoughts when you do actually speak them aloud. It's like the blocks and the puzzle fall into place. When you have to put voice and sound to the thoughts in your head, I think there's a really healthy dose of reality and optimism that comes out of it. We're now heading into our eighth month of COVID, and the world looks very different than it did in March. I've had a lot of time now to think and reflect on what this means. But I think it's also allowed me to think about the big picture, not only in my business, but in my life. Trust me, there's a lot of introspection happening when you're stuck at home with your entire family for almost a year. I keep coming back to this bigger picture recently of questions like - Why am I here? And why are you here? And why are we placed here in this moment? If you are placed in this moment at this time for a specific reason, how does that change how you show up in the world? Think about it. If you're willing to step into the belief that you're here for a reason, and you have a purpose, and you can be a change maker, you can make history, you can change history, you can rewrite the story that everyone's experiencing, and that your kids experience or their kids experience. Even if you don't have kids, that the future generations experience. It's kind of intoxicating. It kind of wakes you up to think what really matters.   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club

I'm Audrey Blackburn. I am the President of Blackburn Consulting, LLC. My background consists of over 20+ years of experience working with nonprofit and for profit accounting. I love working with my women owned small businesses and women led nonprofits. My purpose is to see nonprofits thrive when their mission is fully funded and for women owned businesses to have the profit they deserve! I'm a Certified ProAdvisor who is proficient in QuickBooks Desktop and QuickBooks Online. I have a Masters in Accountancy from Gardner-Webb University. I work with my clients as an accountant, advisor and Virtual CFO. I'm certified in many apps that work with QBO to provide efficiency and analysis. I'm a trainer and a coach. I'm a wife and mother. I am a native of NC but love to travel and visit all the states. When I was younger I wanted to be a teacher, a hair dresser and a race car driver. That's some combination! These days I get to do a little of everything. My daughter is cheerleader so I am constantly learning new ways to manage her unruly hair. I love teaching my clients and educating them on best practices and I might just drive a tad too fast. I even got to race my car at Virginia International Raceway! https://www.facebook.com/blackburnconsultingnc/ https://www.linkedin.com/in/audrey-blackburn-2753543/ https://www.instagram.com/blackburnboss/

Alesia Galati is a Full-service podcast manager who helps business owners and thought leaders launch and maintain lead-generating podcasts. She lives in sunny North Carolina with my husband, two boys, and a rescue pup. When she's not working, you can find her either hiking, chasing her kids around, or watching the latest Star Wars with her husband. http://alesiagalati.com/ https://www.facebook.com/alesiagalatipm/ https://www.instagram.com/alesia.galati/ https://www.linkedin.com/in/alesia-galati/ Free Facebook Group: https://www.facebook.com/groups/podcasters.society

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. In fact, Racheal is a sought after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more. Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more. Website: https://www.rachealcook.com/ Podcast: https://www.rachealcook.com/blog/ Facebook: https://www.facebook.com/rachealcook Instagram: https://www.instagram.com/racheal.cook/ Twitter https://twitter.com/RachealCook YouTube https://www.youtube.com/channel/UCUhJX4fhzHIAMyilM5Vitlw Pinterest https://www.pinterest.com/rachealcook/ LinkedIn https://www.linkedin.com/in/rachealcook/ Sweet Spot Quiz: RachealCook.com/MarketingMagic

Deonjala Williams is the founder of Heart and a Heat Press, an online business educational platform. With over 12 years of entrepreneurial and retail experience, Deonjala teaches her community how to launch their own profitable T-Shirt printing business in 60 days or less. Deonjala, known more commonly as “Dee”, has had years of corporate employment in retail where she gained significant experience in business, processes and people management. But this didn’t really satisfy her sense of calling, her love of teaching and the drive to build something lasting. Unbeknownst to her boss at the time, she had been planning her exit from the 9-5 for some time when she handed in her resignation letter with great satisfaction. She went on to found Dee’s Sweet Tees and develop Heart and a Heat Press, changing her and thousands of other people’s lives in the process. IG is @heartandaheatpress Public facebook group is facebook.com/groups/heartandaheatpresspublic

Irena has been in business for 22 years teaching visionary women how to take rewarding action on their gut instincts. She draws on her logical background as a Decision Science major and her intuitive side as a Reiki Master, Yoga Teacher, and Energy Reader. She has a free weekly show - Inklings, a group program - the Intuitive Energy Adventure, and works 1:1. She is an Energy Alchemist and Guide that will shine a light on the blocked energy that can show up as limiting beliefs, self-sabotaging behaviors, and glass ceilings. Website: http://www.irenamiller.com/ Facebook: https://www.facebook.com/irenakmiller/ Facebook group: https://www.facebook.com/groups/yogawithirena/ Instagram: http://www.instagram.com/irenakmiller

Kristen Westcott is a business growth strategist and founder of Kristen Westcott Media (www.kristenwestcottmedia.com ) who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn’t a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters and course creators scale without the frustration that massive growth often brings. Facebook: https://www.facebook.com/kristenwestcottmedia/ Instagram: https://www.instagram.com/kristen.westcott/ LinkedIn: https://www.linkedin.com/in/kristenwestcott/    

Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales". https://www.reneehribar.co/register https://www.facebook.com/renee.hribar/ https://www.instagram.com/reneehribar/ https://www.linkedin.com/in/renee-hribar-64a7a3144/

Echo Huang left China at age 20 to cross the ocean with nothing but $800 and the hope of achieving the American Dream. Her courage and dedication fueled her journey through the business world over the next twenty years, gaining experience working in financial planning firms of all sizes before venturing off on her own. Today, as founder and president of Echo Wealth Management with multiple designations such as CFP, Certified Public Accountant (CPA) license, and Chartered Financial Analyst (CFA) charter, Echo helps the country's top executives and entrepreneurs take the complexity out of their finances, giving them the confidence to follow their dreams and achieve their goals. Websites: https://www.echohuang.com/ https://www.echowealthmanagement.com/ Social Media: https://www.facebook.com/EchoHuangCFP https://www.facebook.com/EchoWealthManagement https://www.instagram.com/echohuangcfp/ https://www.linkedin.com/in/echohuang/ https://twitter.com/EchoHuangCFP

When I asked my community to define #girlboss, I loved what some of the answers were. “Someone who is driven to do their best to guide their own destiny.” For me personally, I think of unstoppable, courageous badass women. Last week, we introduced the #girlboss framework to reclaim this idea about #girlboss and the whole reason I built a community around it. Well, for me, there's five essential parts that come up with every client I've ever worked with. We ask these types of questions and dive into these parts of their businesses. We do the strategy work around that. Today is about the very first step we have to take. We figure out where we're going, and what this looks like that we're actually building. Now, if you remember, the five pieces of the framework that we introduced last week were: Setting bold goals Embracing the numbers Loving your marketing and sales Protecting your time by building systems and processes Not letting our inner mean girl keep us small Setting Bold Goals This is week one, so I want to redefine what setting bold goals actually means. I think we often we get it wrong. It gets personified and glorified as writing things down by yourself in silence in your favorite notebook. Now, while that is super fun, (and I do have a plethora notebooks), that's not actually it. Setting bold goals is about knowing where we're driving our businesses and being able to map out the steps to actually get there. It's about guts, and it's about vision. It's about following the path that you set for this business. But today, I want to break it down further. First, I want to give you permission to not do things traditionally. You don't have to. If that's how you've grown up, then that's how you typically do it. And you're feeling like you're in a rut right now, you are not alone. We have been in the throes of COVID-19 for almost six months now. I imagine that you've probably noticed that your business has had an insane number of pivots that we definitely could not have predicted in January. The problem many business owners are experiencing is that they just wanted to throw everything away that they had planned in January, right when this pandemic happened. Setting bold goals does not have to require you to buy a pretty planner, take a whole weekend off, or tax your brain so much that you break out in hives and hate setting goals for your business.  The very first step is to evaluate where you are in your business at this very moment. Literally, right now - pause and think. What you really need to set bold goals is to be aware of where you are in your business, so that you can set goals that are important to you. They're flexible, and most importantly, they're actually doable. Bold goals require you to actually put them on paper or speak them aloud. They are the things that you really want to have happen in your business. Bold goals are in your gut. What is the thing that gets you excited at night? What gets you excited to wake up in the morning? What are you hoping, dreaming and wishing for? Where do you see yourself? That's what we actually want to be working towards. So, I want you to think about it differently. We need to make sure that we are actually setting goals that inspire us. That's the whole bold part. Looking at the goals I set for myself at the beginning of 2020, things had to drastically change when COVID-19 hit towards the end of quarter one. I had to stop and ask myself – how do I show up and move my business forward when everything is shut down? And in panic mode? How do I dive back? Based on my previous goals, what was I ultimately heading for? Even as an obsessive goal setter, I didn't go back and revisit my original plan. I even had a bunch of quarters and other things mapped out for the entire year. But, none of it became relevant anymore when the pandemic happened. Instead, I had to adopt bold moves. All four of my kids came home from school and started virtual learning. My husband came home from work. He's a physical therapist and has patients who are no longer coming in for appointments. My sitter wouldn't come to my house anymore. Everything seemed upside down.So, my business goals had to drastically change like everybody else's. I had to stop and ask myself – how do I show up and move my business forward when everything is shut down? And in panic mode? How do I dive back? Based on my previous goals, what was I ultimately heading for? How do I still make those things happen? To do this, you have to be flexible and know the pulse of your business. You need to know when it's time to change tactics. It's not going to work in the same way it typically does. Because I'm not the same person I was in January, to be honest. And you aren't either. So for me, that means getting smarter with the types of clients I'm bringing on and the types of offerings I'm putting out there.  Eventually I can look back on my 2020 goals and think gosh, this year really sucked. Instead, because ultimately I know where I'm going, I know that where I'm taking my business is the same path. I'm on the same trajectory. Goal-Setting Framework It's so much easier to reinvent your business goals when you are in alignment with where you are in this moment. To get there, ask yourself these three questions: Where you are right now, in this moment?  Where are you taking your business? What strategies and tactics are you using to get there? This framework will enable you to set realistic goals.But I want to caution you not to set too many goals at one time. Identify two or three big projects in a three to four month span. That's it. If you set too many at once, you're going to get back into setting meaningless goals and lackluster things that you have no excitement about. Your business is not going to grow like it really could. So, I want you to do the things that you're thinking about in your gut right now, but you actually aren't setting as goals because it feels scary. When you feel that nudge. That's a bold goal. That's a big move that you want to be making in your business right now. Set that as one of your priorities for the next few months, and run at it with all you've got. Let's go Girlbosses! About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #GirlBoss Club.

It’s time to redefine #girlboss. Thanks to Sophia Amoruso and her spectacular rise to fame for quirky fashion and a quick run on Netflix, #girlboss is synonymous with fashionable/thin/childless/white/young/ambitious women. My claim to #girlboss has nothing to do with any of that, except the woman part.  And the ambition part.  Like the ambition I have to out-earn my husband. I used to feel it was taboo to say out that loud, even to him.  Have you experienced some kind of business shaming or judgment, whether it’s the voice in your head or people in your life who want you to tow the line as they have? I’ve felt the shaming so many times in the past three years while running my own business. And it is exhausting. It’s the reason I’ve built the business I have. I needed to find my people. The women who want to unapologetically chase success. #Girlbosses. Women like us know we’re good at what we do and the unique way we do it. But knowing we’re good at what we do isn’t enough.  Do you know what a makes million-dollar #girlboss different from everyone else who’s jealous of them? It’s not vision. Or revenue, although that helps. Or even having enough time. You’re a #girlboss when you start treating your business like you run it, and stop treating it like just another job where you’re the hardest-working employee. I want to reclaim #girlboss, so that’s it’s not just a synonym  #Girlboss isn’t just a word for ultra-feminine women who happen to run businesses. #Girlboss is a movement for ambitious women. So that means understanding our financials beyond revenue, profit, and expenses.  Running a team. Setting goals and knowing how to hit them.  If we can’t do the things that make our businesses stable, then they won’t grow. Why do we expect that burning ourselves out on client work will ever get us to the level and platform we want to get to?  This is the conversation we need to be having.  So let’s start it right now. How DO you become a #girlboss? This is the Reclaiming #girlboss Framework Set bold goals.  Embrace the numbers.  Love marketing + sales.  Protect your time by building systems and processes.  Don’t let the inner mean girl keep you small. Over the next five weeks I’ll be diving deeper into these five elements that help you transform from the number one employee to the girlboss, and I’ll be bringing on a few experts to help. Setting bold goalsis more than writing goals in your favorite notebook. (Although, that’s fun!)  It’s about knowing where we’re driving our businesses and being able to map out the steps to  get there. It’s about the guts and the vision and following the path that YOU set for this business. Embracing the numbersis yes, knowing your profit/loss and revenue. But it’s also ripping off the bandaid to look at them consistently. To know what metrics we should look at and what story those numbers are telling us about our businesses.  Loving marketing + sales is about how you talk about and sell your business, and understanding you can’t have one without the other. Marketing doesn’t do you any good if you don’t sell and you can’t sell if you don’t know how to talk about what your products and services do for your customer. And if you don’t know how to talk about your products and services,  you’re not doing marketing.  Protecting your time is about building businesses that can grow beyond the one-woman team. It’s about treating your business like you’re the boss. Stepping into leadership, hiring for the things you shouldn’t and can’t do, and one day -- building something that could run without you. And finally, silencing that inner mean girl. Focusing on your mindset, manifesting, and the “woo woo,” is too often sold to us entrepreneurial women as a cure for what ails our businesses. I think it’s over-emphasized, or at least, emphasized with no follow-up. If you don’t know anything about how to track your finances, when to hire and fire, or how to sell, you can have the most wonderful mindset in the world, but you’ll still have a failing business. Working on mindset is not a cure, it’s a practice.   You must take time to do the work, showing up time and time again to work through your inner demons, but getting stronger and faster at conquering them each time. But we must also know that that work is practice for the concrete steps we’re taking to grow our businesses.  Reclaiming #girlboss is about empowering entrepreneurial women to actually do the thing they set out to do: build amazing businesses that matter, without losing who you are in the process, or waking up to realize you’ve accidentally built a monster that you don’t know how to tame. Let’s say those big dreams aloud. Decide how we’ll get there. Create businesses that support the dream. And find others along the way to make it oh, so fun.  On the next few episodes we’ll be diving into how to scale a business like a boss with smarter strategies where I pull back the curtain on how I run and think about strategy for 7-figure businesses, guest Echo Huang breaking down how women can build wealth, strategist Kristen Westcott is going to make flow of your business feel sexy and more we’ll announce shortly. Let’s go Girlbosses! About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #GirlBoss Club.

How do you know if your business is successful? Or growing? Or what the heck to do to drive the revenue in your business?  Today's episode is all about using data to make decisions to scale to your next million. You're going to love today's guest, Layne Booth, as she comes to talk about data in a way that is going to blow your mind.  She makes it totally accessible for even, yes, people like you who think you hate numbers. You're going to love this discussion on metrics and how to bring the data not the drama. What we talk about: Breaking down the ABC's of KPI's Identifying what metrics to track to help grow and scale your business The difference between lagging metrics and leading metrics How to turn metrics into data-driven decisions Where to start if you're brand new to data Finding the confidence and mindset to successfully analyze metrics Bringing simplicity back to your business Layne Booth CEO and Business Growth Strategist of The Project Booth, a business consulting company that uses proven metrics and data to bring business owners to the next level in their business. By strategically planning operations and creating a visual roadmap , business owners can reclaim their time to focus on their business, make data-driven decisions, and capitalize on sales & profits. With her passion, and over a decade of “in the trenches” experience, as a guiding light, Layne ensures successful growth-minded business owners eliminate overwhelm by bringing clarity to help with teams, capacity and profits… and get back to running a business they love. https://www.facebook.com/groups/backendbrilliance/ https://www.facebook.com/theprojectbooth/ https://instagram.com/theprojectbooth/ https://www.linkedin.com/in/laynebooth/

If you've noticed, I almost never talk about mindset. Now, the reason is I often think it's over covered when it comes to business strategy and advice for women. But on the same hand, I can't tell you that mindset isn't important because your inner mean girl is going to feed all kinds of bologna into your mind. But, that isn't what makes or breaks a business. It's what makes or breaks the leader of the business, and how you show up for yourself and your business. So today, we want to dive in to how you have a million-dollar mindset. We're not getting into the woo-woo, we're going to talk about how you know when to call a spade a spade. How to pay attention to when you're holding yourself back, and when you're just not taking enough action. About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

The girlboss book club was something I had started a couple years ago, because It felt like the perfect excuse of how to merge my loves of working with reading at the same time. It was super fun, but it started to become too much of a job. And when it starts to become a job, its just not fun anymore. That being said, I've really missed having reasons and excuses to read really great books. So today, I am resurrecting the girlboss book club and I wanted to announce what our next 10 books are going to be. I've got 10 books for 10 months, but I might throw some other really fun ones in. These books are focused on personal development, finance, mindset, how to be a boss, and more. The book club is very informal. I truly just wanted to create a space where I can say, "here are some really great books that I'm going to be reading and I'll be talking about and sharing." We're going to have discussions about them and some really great conversation starters around the books happening in the girlboss club. What I'm also hoping to do is collect reviews, thoughts and feedback on books - not just the 10 I'm listing today. Think Goodreads, but for business books. I see this going in so many really cool directions, so I had to bring the book club back. Be sure you join my free Facebook community so you can join the conversation! So in no particular order, here we go.   1. Necessary Dream by Anna Fels Description: Despite the huge advances women have made in recent decades, their ambitions are still undermined in subtle ways. Parents, teachers, bosses, and institutions all give less encouragement to women than men, and women still grow up believing that they must defer to men in order be seen as feminine. If their ambition does survive into adulthood, too often those ambitions must be downsized or abandoned to accommodate “wifely” duties of household chores and child care. As a result, women--unlike men–continually have to re-shape their goals and expectations. Yet expressing ambition, pursuing it, and getting recognition for one’s accomplishments is critical to identity and happiness. In this groundbreaking work, Anna Fels draws on extensive research and years of her psychiatric practice to offer an original and deeply useful examination of ambition in women’s lives. In the process, she illuminates just what is necessary for women to articulate--and fulfill--their dreams. Why I’m selecting it: As an entrepreneur and mom, I’ve always found it difficult to balance dreams with obligations and how big is too big or too small? Curious about this idea of ambition and how to articulate it well.   2. Shark Tales:How I Turned $1,000 into a Billion Dollar Business by Barbara Corcoran Description: The inspiring true story of Shark Tank star Barbara Corcoran--and her best advice for anyone starting a business. After failing at twenty-two jobs, Barbara Corcoran borrowed $1,000 from a boyfriend, quit her job as a diner waitress, and started a tiny real estate office in New York City. Using the unconventional lessons she learned from her homemaker mom, she gradually built it into a $6 billion dollar business. Now Barbara's even more famous for the no-nonsense wisdom she offers to entrepreneurs on Shark Tank, ABC's hit reality TV show. Shark Talesis down-to-earth, frank, and as heartwarming as it is smart. After reading it, don't be surprised if you find yourself thinking, "If she can do it, so can I." Nothing would make Barbara happier. Why I am selecting it: I’ve watched Shark Tales and have always found Barbara Corcoran to be kind, yet firm. No-nonsense but inspiring. So I loved the chance to hear her story and what it takes to be a real GirlBoss (my definition).   3. Limitless by Jim Qwik Description: Belief that you are limited might be holding you back from your biggest dreams. In Limitless, I share tools that will help you cast off your perceived limitations. ‍You’re going to learn how to upgrade your brain and memory. What’s more, you’ll learn how to increase your focus, optimize your work time, and form healthy habits. ‍Limitless helps you learn anything faster, and once you’ve done that, there is nothing holding you back from your dreams. In these pages, you’ll discover: The secrets to memory and recall A simple method for learning anything FAST The 4 supervillains of learning My #1 tactic to remember names And much more... Why I am selecting it: Asked to read this in July and found the ideas fascinating between memory (which I admit sucks) and brain power — not a woo woo book, one about your brain and capacity to learn and do.   4. Rich Dad, Poor Dad by Robert Kiyosaki Description: Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you. Why I am selecting it: One part of my brand and how I coach women is all about making money — and how to use marketing to do it. So I want to get my hands on anything I can about money, finances, investing, common sense principles that unfortunately are not passed down generation to generation or taught.   5. The Now Habit by Neil Fiore Description: THE NOW HABIT offers a comprehensive plan to help readers lower their stress and increase their time to enjoy guilt-free play. Dr. Fiore’s techniques will help any busy person start tasks sooner and accomplish them more quickly, without the anxiety brought on by the negative habits of procrastination and perfectionism. Why I am selecting it: I often pride my self on how much I get done on a tight deadline — but procrastination causes a lot of anxiety, that I’ve never actually considered. So I wanted to see if it’s possible to stop using it as an excuse and to get into action faster, without guilt.   6. Contagious by Jonah Berger Description: What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Why I am selecting it: As a marketer, we’re always breaking down and dissecting what makes things go viral? How does someone get picked up by a huge influencer? What makes the difference? Since we’re all entrepreneurs building empires of one sort or another, I thought this book would be insightful and perhaps encourage creativity in how we approach marketing ourselves and our businesses.   7. Get Out Of Your Head by Jennie Allen Description: Are your thoughts holding you captive? I’ll never be good enough. Other people have better lives than I do. God couldn’t really love me. Jennie Allen knows what it’s like to swirl in a spiral of destructive thoughts, but she also knows we don’t have to stay stuck in toxic thinking patterns. As she discovered in her own life, God built a way for us to escape that downward spiral. Freedom comes when we refuse to be victims to our thoughts and realize we have already been equipped with power from God to fight and win the war for our minds. In Get Out of Your Head, Jennie inspires and equips us to transform our emotions, our outlook, and even our circumstances by taking control of our thoughts. Our enemy is determined to get in our heads to make us feel helpless, overwhelmed, and incapable of making a difference for the kingdom of God. But when we submit our minds to Christ, the promises and goodness of God flood our lives in remarkable ways.  It starts in your head. And from there, the possibilities are endless. Why I am selecting it:  Negative self-chatter plagues me more than I’d like to admit. So when this was suggested to me on my Kindle last week, I was intrigued. Yes, it has a religious overtone — she’s a Christian author and I like her work. I liked it because even the title called me out and I wanted a non-woo woo approach to mindset.   8. You Are a Badass At Making Money by Jen Sincero Description: You Are a Badass at Making Money will launch you past the fears and stumbling blocks that have kept financial success beyond your reach. Drawing on her own transformation - over just a few years - from a woman living in a converted garage with tumbleweeds blowing through her bank account to a woman who travels the world in style, Jen Sincero channels the inimitable sass and practicality that made You Are a Badassan indomitable bestseller. She combines hilarious personal essays with bite-size, aha concepts that unlock earning potential and get real results.  Learn to: •Uncover what's holding you back from making money  Give your doubts, fears, and excuses the heave-ho Relate to money in a new (and lucrative) way Shake up the cocktail of creation  Tap into your natural ability to grow rich Shape your reality - stop playing victim to circumstance Get as wealthy as you wanna be Why I am selecting it: I read this book years ago, but know it’s so helpful in getting out of the money stigma nad shame we bring to our adult lives and certain businesses. I love her snarky nature and wanted to dive in again to the beliefs surrounding money and how to break them.   9. No Excuses: The Power of Self-Discipline by Brian Tracey Description: No Excuses! shows you how you can achieve success in all three major areas of your life: Your personal goals: self-discipline can help you realize that you are responsible for your success and shows you how persistence really does pay off. Your business and money goals: self-discipline can make you a better leader and a better manager, help you close more sales and make more money, improve your time-management and problem- solving abilities, and make you more effective and successful at work. Your overall happiness: self-discipline can help you be happier, healthier, and more physically fit, and it can help you in your marriage and your relationships with your children and friends. Why I am selecting it: I am the queen of excuses for why I don’t need to start something … see my earlier recommendation of procrastination. But it’s not just business. It’s exercise, diets, connecting with others, sending emails, responding to texts…. so much that I always chalk up to not having enough self discipline.   10. Stop Missing Your Life by Corey Muscara Description: n Stop Missing Your Life, mindfulness teacher Cory Muscara takes us on a journey into the heart of what is required for real change, growth, and happiness. He exposes how the phrase "be present" has become little more than a platitude, imbued with the misguided message to be present just for the sake of being present, and reveals how to achieve true Presence: a quality of being that is unmistakably attractive about a person, and one that only comes when we've peeled back the layers of guarding that prevent us from being our full, honest, and integrated selves in the world. Muscara shows how we build internal walls, what he describes as a "Pain Box" inhibiting us from living a deeply connected and meaningful life. He offers a four-part FACE model (Focus, Allow, Curiosity, and Embodiment) that helps chip away at those walls and builds our capacity to experience the richness of our lives Stop Missing Your Life ultimately teaches how we can find peace in the chaos and become better people for our families, our communities, and our world. Why I am selecting it: I think COVID has taught me more than anything how to appreciate where I am — but I also think I have a lot to learn in how I show up present always — no matter how crazy or normal life is. I am really excited about the 10 books I've selected. I'm excited to share them and have discussions with you. I really do want to see what comes up for you while reading these. One thing I haven't mentioned yet - how do you join? Just go to malloryschlabach.com/bookcluband join the list.  I'll be sending you the book list, reading order and a link to join the #girlboss club where the discussions are happening. What I'm really hoping comes out of this is great conversation, personal development, challenging yourself to think differently and giving insight to others. Starting us off in August is going to be Get Out Of Your Own Head by Jennie Allen. I am super excited to get this started - so let's go guys! malloryschlabach.com/bookclub  About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Feeling exhausted and overwhelmed in your business? It could be that you haven’t niched down enough yet and found that sweet spot to serve the right people. In this episode, I was joined by one of my first coaches in the online business world, Tonya Rineer. Tonya is a business coach for life coaches and consultants and a master at niching down. Early on in her business, she found that she was too addicted to helping everyone with everything. Tonya quickly realized she needed to learn to say no to the things she didn’t enjoy and focus on serving the audience that was right for her. In this episode, we chat about how to find your niche using what you know about your skillsets, experiences and passions! Tonya gives so much great advice on how to niche down and why it’s crucial for your sanity.  She also explores how you can determine if you need to niche down even further. You’ll definitely want to hear the advice she shares around this!   We talk about: What Tonya does as a business coach for life coaches How she was addicted to helping everyone How she learned to say no to things she didn’t enjoy Why niching down has helped her to have more energy  How you find your niche through your skillsets, experiences and passions How the universe sends you tests around your niche The test you can use to determine if you need to niche down more What Tonya’s working on next and her plans for the rest of the year   About Tonya Rineer: Author of the best-selling book Mindset Switch, Tonya Rineer helps coaches and consultants master their mindset, grow their tribe, make great money and make a BIG impact in the world, doing what they love.   Connect with Tonya: Website | Facebook | Instagram   Links: Life Coach MBA Blog Post and Workbook on Niching Down   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

What's the best way to grow your business? Grow your team and become the CEO. But for so many of us, hiring out what we do feels DAUNTING.  Where do you start? Who do you hire? How do you know you’ve got a great person? In this episode, Amanda Davila and I talk about everything outsourcing: how to know when you’re ready, what to outsource first, how to make sure you're financially prepared to outsource!  She spills everything you need to know and her advice on hiring someone and figuring out how to bring in more money to support you as you grow. She talks about her own experience of getting started in the online business world and how she got into work as a virtual assistant and online business manager. Amanda shares what she does to help people move into the CEO role in their business and what patterns you can look out for that might be a sign it’s time to outsource! We talk about: What Amanda does to help people move into the CEO role of their business Why she ended up moving to Hawaii How she defines what the CEO role is Why it’s so hard to start outsourcing in your business The differences from a virtual assistant and online business manager How to tell when you’re ready to hire a VA or OBM Patterns to be aware of that you might be ready to hire an OBM How to hire the right people for the job How she noticed a gap in the VA side and how she’s leveraged that  Why she wants to help other people work online  About Amanda Davila: Amanda Davila is the creator of The CEO Itinerary – guiding entrepreneurs into the CEO role, where they can truly be the visionary of their business. Passions: Leading female entrepreneurs to rebel against the “norms” and create an authentic journey in life and business. You can find Amanda with her husband and son enjoying their home in Hawaii, traveling, kayaking, and indulging in fresh-squeezed lemonade and tacos.   Connect with Amanda: Website | Instagram | Facebook   Links: Outsource Like a Boss Brain Dump Template   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

One way to grow a business faster is to learn to leverage your time to stay in your zone of genius.  But unfortunately, that’s so much easier said than done. Until you learn how to automate the system and processes in your business. Are you ready for your business to run more smoothly? I know this is something that A LOT of business owners struggle with on the inside of their businesses.   Setting up processes, systems and automations will save you so many hours per month and that’s exactly what today’s guest, Jessica Danielle came on the podcast to discuss.   Having these things in place will truly set you up to be able to grow and scale your business.   In this episode, Jessica shares what she does to help serve her clients and the tools she uses to help them run efficiently. We talk about some of the reasons people avoid putting systems in place and how you can build them out to be suited for your preferences.   She shares what type of clients she typically works with, what she is loving about her business and how you can get your automations in check!   We talk about: What Jessica does as a Virtual Assistant and Notion Consultant  How she got started in her own business How she helps clients get back time in their day Tools Jessica uses for herself and others What she does to help people with Notion The types of clients that Jessica works with The primary apps she uses with clients What she’s loving right now in her business What her course is and how it helps you outsource and delegate Her new intensive that helps clients automate systems and processes   About Jessica Danielle: I’m a former administrative assistant, turned Virtual Assistant. I’m a powerhouse of all thing’s productivity: from how to make processes quicker, to setting up automation’s. I can spot an error in an excel spreadsheet a mile away (nerdy, I know), and I get to know new programs and software like the back of my hand.   My journey in the administrative industry started 15+ years ago, fresh out of high school and ready for the world. I fell in love and I’ve never looked back. I have helped so many get organized, simplified processes and helped automate like a BOSS.    I’m obsessed with figuring out how to be more productive, organized and streamlined while keeping up with new software to help you run your business like a pro. I want to help you leave a legacy with your business and lean into your expertise—we’ll start by helping you find those gaps and get you hyper-organized so you never have to look at a to-do list and be stressed again.   Connect with Jessica: Website | Facebook   Links: Notion Crisp Google Suite Slack Todoist Canva

Do you have more than one target audience for your business? The guest that I had on this week’s strategy session has three… yes, you heard that right! She wanted to gain some clarity around how to reach the three audiences that she has for her business and that’s exactly what we talked about in this episode. I spoke with Emmy, the founder of Shop Local, an online business community that helps people to do exactly what it says: buy and sell their products in the local community. We talked about an upcoming show she’s doing and how she can attract more vendors to that show. She shares how she plans to run the tradeshow online and her vision around what that will look like.  We talk a lot about how her online marketplace functions (think Etsy but for your local community!) She shares pain points that she helps solve for her vendors and I give some advice on how she can leverage her vendors to reach more people. I also give her some tips around using marketing to help smooth out people’s fears and how to use Facebook groups for marketing efforts.    We talk about: Why Emmy started her business to help small businesses What their give-back program is  How she targets her 3 separate audiences What they’re pushing toward in the midst of COVID How her online marketplace functions  What they’re doing to attract vendors for their upcoming show Trends she’s noticed about her vendors Pain-points that her business is solving for vendors  How she can leverage her audience for her messaging How they use influencer marketing and live videos What the fair will look like virtually Advice for leveraging vendors’ audiences Why giving people a clear path will help them smooth out their fears Tips for getting into Facebook groups for marketing purposes   About Emmy: I started a website company when I was 19 and over the years saw small businesses struggle with the same marketing issues. I realized that there needed to be some sort of shared Community marketing platform that supported local businesses in the community. Shop Local was born and we've grown in communities all over the US that use our mobile app. Now we've launched our Online Marketplace to help businesses survive the big online mogules like Amazon and Etsy. Connect with Emmy: Website | Facebook Group | Instagram   Links: Download the mobile app How to get your chamber involved in Shop Local Online   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.