Podcast appearances and mentions of vanessa chase lockshin

Join host David Pisarek and email fundraising expert Vanessa Chase Lockshin in this value-packed episode of the Non-Profit Digital Success Podcast, where they uncover what really makes fundraising emails successful for non-profits.Vanessa, founder of The Storytelling Non-Profit, shares her proven strategies for crafting emails that not only get opened but also inspire action. From subject lines that stop the scroll to segmentation tips that increase engagement, this episode is a must-listen for any non-profit looking to level up their email game.Discover the keys to:✔️ Writing subject lines that get clicks✔️ Using storytelling to create emotional connections✔️ Segmenting your email list to increase donations✔️ Finding the best times and days to send✔️ Measuring and improving your campaign performanceWhether you're just starting to build your email list or looking to turn your next campaign into a fundraising powerhouse, Vanessa offers expert advice you can put into practice right away.Tune in to The Top Fundraising Email Secrets with Vanessa Chase Lockshin and take your email fundraising to the next level.

In this episode of the Nonprofit Leadership Podcast, host Dr. Rob Harter welcomes storytelling expert Vanessa Chase Lockshin, founder of The Storytelling Non-Profit and ...

Can you believe it? We've hit a major milestone – 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your nonprofit's digital marketing game. From crafting compelling year-end emails to leveraging AI for content creation, we're covering a diverse range of topics that have resonated most with our listeners. Whether you're a seasoned nonprofit professional or just starting out, there's something here for everyone. Practical Tips and Strategies As we reflect on these top episodes, I'm filled with gratitude for the incredible guests, loyal listeners, and the wealth of knowledge we've shared together. This journey has been about more than just digital marketing – it's about building a community of passionate nonprofit professionals dedicated to making a difference. Looking Ahead We're not stopping at 300! I'm excited to continue bringing you fresh insights, practical strategies, and inspiring stories to help your nonprofit thrive in the digital landscape. If you haven't already, make sure to subscribe so you don't miss out on future episodes. Thank you for being part of this amazing journey. Here's to the next 300 episodes of Digital Marketing Therapy! Want to skip ahead? Here are key takeaways: #15 – EP 201 [03:34] | How to Market Your Monthly Giving Program #14 – EP 194 [05:52] | 7 Ways to Maximize Calls to Action on Your Website #13 – EP 132 [09:28] | Mastering Local SEO with Wendall Jordan #12 – EP 58 [13:45] | My Dad and Business Part II : Innovation #11 – EP 76  [16:23] | Taking an In Person Event on Line with United Way #10 – EP 24 [20:10] | Sales Funnels with Cody Burch #9 – EP 200 [24:33] | How to Increase the Annual Value of Monthly Donors with Patrick Kirby #8 – EP 273 [28:07] | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin #7 -EP 205 [34:03] | Using AI to Create Content with Scott Bywater #6 – EP 196 [38:10] | 6 Ways Your Website May be Hurting Your Organization with Dani MacGregor #5 – EP 196 [40:44] | Time to Jump Into LinkedIn #4 – EP 128 [43:10] | Creating Campaigns with Stories with Vanessa Chase Lockshin #3 – EP 219 [45:45] | Leveraging Social Media for Better Connections with Amanda Kohal #2 – EP 251 [49:15] | Coming up with Content Ideas for Short Form Video #1 – Ep 236 [53:25] | Minimizing Your Limiting Beliefs with Tracy Pleschourt Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

It's that time of year again – year-end giving season is just around the corner! In this episode, we're thrilled to have Vanessa Chase Lockshin, a fundraising expert specializing in digital fundraising and storytelling, share her top tips for executing successful email campaigns as part of your year-end giving strategy. Vanessa has helped clients raise millions of dollars through email, and she's here to share her wealth of knowledge to help you maximize your efforts. This episode gives you the step by step plan for how many emails need to be sent from Giving Tuesday through the end of the year. You'll also get the strategies to build and plan for a smooth process. Don't forget follow-up, we talk about that as well! What you'll learn: → Why email is the most effective digital direct response marketing channel → How to start planning your year-end giving email campaigns now (even in September!) → Strategies for email list segmentation and personalization → Best practices for Giving Tuesday email campaigns → The importance of donor stewardship and follow-up after donations Want to skip ahead? Here are key takeaways: [04:23] Start to plan your year-end giving email campaigns early. Building messaging and narrative momentum is key to a successful campaign Keeping donors engaged and stewarded is crucial for repeat giving. [08:03] Determine the right email frequency. Don't worry about over-emailing. Staying top of mind is important. Find the right balance between too many and too few emails. Understanding that testing is important and pay attention to trends over the years. [10:40] Remember the power of email list segmentation and personalization. Optimize fundraising by making the right asks to the right people. Tweak core emails for different audience segments. You don't have to rewrite full campaigns for each segment. [12:41] Giving Tuesday email campaigns are still helpful even with all the hoise. Craf compelling messages that go beyond just asking for a donation. Determe the right email cadence leading up to and on Giving Tuesday which includes multiple emails on that day. [19:26] Don't forget the he importance of donor stewardship and follow-up. Closing the communications loop with donors and providing updates on impact will keep them engaged. Use personalized emails and stories to connect with donors. Resources EP 128 | Creating Campaigns with Stories with Vanessa Chase Lockshin  Vanessa's email cohort program Vanessa Chase Lockshin Consultant specializing in non-profit storytelling, fundraising and communications Vanessa Chase Lockshin is a fundraising consultant specializing in digital fundraising and storytelling. She's the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa has helped clients raise millions of dollars, including helping Variety BC build an email program from the ground up that raised over $ 2 million in three years. Vanessa's fundraising career started at The University of British Columbia, her alma mater. Her clients have included: Barnard College, Meals on Wheels Association of America, Girl Scouts of the USA, British Columbia Children's Hospital, Senior Medicare Patrol, The Dixon Transition Society, Zanesville Museum of Art, Win Without War, and OpenMedia. Learn more: http://www.thestorytellingnonprofit.com Learn more: http://www.thestorytellingnonprofit.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Believe it or not, there's a right way to tell a fundraising story. And by fundraising story, I mean a story that you're using to raise money for your non-profit. A fundraising story needs the right story structure to connect with the audience, demonstrate need, and invite the audience to get involved by making a donation. Individual donors can give with shocking levels of generosity when they're deeply moved by stories. That's just what your organization needs in order to grow!But chances are, you didn't get your job because you're already a storytelling expert. In fact, you may struggle to find stories you think your donors would find interesting. You might not be at all confident that you can write them well. The good news? You can change all that.My guest this week is Vanessa Chase Lockshin, a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa is an award-winning entrepreneur, avid reader, and resident of Victoria, Canada. Connect with Vanessa:Twitter:  @vanessaechaseLinkedin: https://www.linkedin.com/in/vanessaechase/Website: https://www.thestorytellingnonprofit.com/  About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia's online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia's free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsConnect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Running campaigns can be exhausting. But with a little planning, and some storytelling, you can create dynamic campaigns that help you reach your goals more easily. Vanessa Chase Lockshin joins me to share how you can create more impactful campaigns in your organization no matter the size.

Today I’d like to take my 14 years experience managing a nonprofits and offer help for leaders in this area. Download the guide at kayhelm.com/npguide.1) A Spirituality of Fundraising, by Henri J.M. NouwenYou can read this through in one sitting. It’s only 50-60 pages. And it deals with the most important part of your fundraising–your mind. So many people start because of passion, but then run into a wall because fundraising feels like begging. So we’ve got to change our mindset. This is a book that invites us to examine our hearts, motives, and methods and align these with God’s word. If you come to me for fundraising coaching, Session One homework is to read this book. 2) FREEDOM Fundraising Framework: 7 Steps to Build and Sustain Your Next Campaign, by Mary ValloniThis book outlines Mary’s FREEDOM Fundraising Framework. Raising funds successfully and consistently requires strategy! The Freedom framework gives you that strategy, from clarifying your mission and message to building and deploying your teams and making your difference! I interviewed Mary in episode 42, and Mary has a podcast called Fundraising Freedom.3) Fully Funded AcademyThis resource is specifically for missionaries raising support. Fully Funded Academy is a monthly membership training program that gives you the clarity and confidence to launch, grow, and scale your financial support base. If you need more 1:1 support, I'm a Fully Funded Certified Coach.4) Cairification, from Claire AxelradThere are really only two blogs you need to follow. The first one is “Clairification” from Claire Axelrad. This blog is a tremendous source of knowledge on all things fundraising and philanthropy. 5) The Storytelling NonprofitThe next blog is the Storytelling Nonprofit, from Vanessa Chase Lockshin. I interviewed Vanessa in episode 27. As the Storytelling Nonprofit, Vanessa’s focus is on recognizing, collecting and telling stories that help donors connect with our cause. 6) GuideStar (now part of Candid)You need to be sure your organization is listed on GuideStar, and that you keep your listing updated each year. This is the place where foundations and funders will look to verify your information, got make sure you are a legit 501c3. So when you apply for a grant, and when you apply to get listed on other nonprofit sites like TechSoup, they need to find you here. 7) TechSoupThis next one will save you TONS of money on software and tech. Do NOT go to sketchy discount software stores where you could end up with pirated software, or malware. Get the real deal. 8) ECFAFor Christian nonprofit organizations, I want to mention ECFA. Evangelical Council for Financial Accountability. They produce some of the best resources (books, guides, webinars, and more) to guide your organization in areas of good governance and financial accountability. If you are just beginning the process of starting a nonprofit, start here! Use their resources for building a strong board and organizational structure that will serve you well for many years. Get the nonprofit fundraising guide, at kayhelm.com/npguideSupport the show (https://www.paypal.me/kayhelm)

The very first season of The Small Nonprofit is coming to a close and we’ve rounded up all of our guests for a very special episode! There is a huge emphasis on growth for all nonprofits, but especially small ones. It’s almost an obsession. How do we grow more? How do we raise more money? What happens if we don’t grow this year? All this got us thinking - is it grow or bust? What happens when a small nonprofit doesn’t grow? Is there a shelf-life for small organizations? We decided to get some of our guests to weigh in on this topic, including Paul Nazareth, Heather Nelson, Matt Fullbrook, Adil Dhalla, Vanessa Chase Lockshin, and Avery Swartz.

We all know that stories are important to fundraising, but do you know how to create one? Join us for a conversation with Vanessa Chase Lockshin, talking about how to craft good fundraising stories.

UPDATE: At the time of this recording, the show was called The Your Voice Podcast. Since this recording, Kay has has rebranded to Life and Mission.This week, my guest is Vanessa Chase Lockshin of the Storytelling Nonprofit. She’s an international non-profit consultant, speaker, and author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness (affiliate link).[00:01:38] Vanessa says she always wanted to be a writer, and she's been journalling since she was seven years old. "I have a passion for personal narrative and this idea that being able to give voice to story is a way that we can process things in our life, in a way that we can heal things in our life. And there's that element that's really powerful and really interesting to me."Working in the non-profit world, she wanted to tell stories that could connect donors to what was going on in the organization. There weren't a lot of resources available. The things she was doing seemed to work, so she started to share those things with others.[00:03:11] "I wanted there to be more equity and accessibility and in what I shared. And I think that still drives a lot of what I do to a large extent. So I think it's a combination of both of those things are both very powerful for me in terms of drivers of that passion and that focus that I have around storytelling."The Purpose of Storytelling[00:05:18] Storytelling is a powerful tool for building culture in an organization. "I think it just allows for that greater flow of information throughout the organization."[00:08:57] We talked about asking good questions, and how to approach an interview. "I always tell folks that it's much better to incrementally ask questions to understand the story rather than asking them one sweeping question in the hopes of getting all the information you want."[00:10:45] In non-profit storytelling, there are several factors to consider as you tell a story. The organization is telling someone's story, and that person is often in a vulnerable position. "I often wondered, if our clients read these stories would they be happy with the way we portrayed them? Is this how they would tell their story? And does that overlap with what we know to be true about successful principles in fundraising?"[00:14:58] Storytelling can be an important part of healing. Vanessa shared how she saw this at work in a rape crisis center, she says, "it's just incredibly powerful and I think speaks to the breadth and depth of what storytelling can offer to people."[00:17:22] We spoke more about interviews: "I try to think about them more as like a conversation, and I try to show up to that situation thinking about the conversation. I'm there to engage with someone. I'm there to have a conversation; to be a really deep and empathetic listener and to just be present for what's happening. I think those are those are really important to me."Storytelling on Social Media[00:20:18] With so many tools and channels available now, non-profits have to think strategically about how and where they use stories. It can be easy to get distracted or to spend energy chasing everything that's out there. Vanessa's key piece advice is to have a strategy. "It hopefully will ensure you're not spending a lot of time oSupport the show (https://www.paypal.me/kayhelm)

Vanessa Chase Lockshin, author of The Storytelling NonProfit shares ideas that will help nonprofits with their fundraising and internal development.

Vanessa Chase Lockshin knows a thing or two about storytelling. This week, she's back on Driving Participation to discuss how to use storytelling to really find your audience and connect in ways that are meaningful and impactful. She and Beth explore how to create the most effective way to communicate with your ideal audience and donor base that will get them excited, inspired and engaged.

On this episode we talk with Vanessa Chase Lockshin, the President of The Storytelling Nonprofit (http://www.thestorytellingnonprofit.com/), about what makes a good story, how stories can amplify your year-end fundraising campaign, and a few examples of nonprofits telling their stories well. Vanessa is an international non-profit consultant, thought leader, trainer, and speaker. She’s part of the next generation of professionals bringing change to the non-profit sector and challenging conventions. Vanessa is also the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Vanessa founded The Storytelling Non-Profit in 2012 to help not-for-profit organizations articulate their impact to donors in a new way, using narrative techniques to generate greater personal interest and accountability, thereby improving their fundraising success. Today, The Storytelling Non-Profit provides consulting, training, and coaching to non-profits around the world. Vanessa is also the Co-Founder of Stewardship School, and Board Chair of Women Against Violence Against Women. SHOW NOTES: *Vanessa's blog for nonprofits ~ http://www.thestorytellingnonprofit.com/blog/ *The Storytelling Nonprofit book ~ http://www.thestorytellingnonprofit.com/book/ *Engaging Millennials With Storytelling(npengage) ~ http://npengage.com/nonprofit-marketing/engaging-millennials-to-be-nonprofit-storytellers/ *Nonprofit Storytelling For Crowdfunding & Online Fundraising ~ https://www.causevox.com/nonprofit-storytelling-crowdfunding/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

Every organization wants to surf the wave of media that comes from linking your organization to what's happpening in the world. This week, storyteller extraordinaire Vanessa Chase Lockshin is back on the show help you find opportunities to connect your message to trending news stories. (And make sure to go back and download Episode 002 to hear Vanessa's advise on storytelling.)