Podcasts about right audience

Welcome to the EmpowerHER Business Accelerator Podcast! I'm your host, Philippa Channer, here to help female entrepreneurs strengthen their marketing strategies and grow their businesses with purpose. In April's series, we're diving into content pillars—the essential building blocks of a successful marketing strategy. Episode Summary In this episode, we kick off our content pillar series by breaking down exactly what content pillars are and why they are vital to your marketing success. If you've ever felt overwhelmed by creating consistent content or unsure what your audience wants, this one's for you. You'll learn how content pillars can simplify your strategy, build trust, attract the right audience, and keep you aligned with your business goals. Plus, I walk you through actionable steps to start defining your own content pillars today. Timestamps (00:00) Welcome + April's Focus on Content Pillars (01:00) What Are Content Pillars? (01:30) Why Content Pillars Are Essential (02:40) How Content Pillars Streamline Your Strategy (03:15) Building Consistency and Trust Through Content (03:45) Attracting the Right Audience (04:10) How to Define Your Content Pillars (Step-by-Step) (04:50) Examples of Strong Content Pillars (05:30) Final Thoughts + Next Week's Episode Preview Special Announcements & Links NEW! Self-Paced EmpowerHER Program: A flexible, email-based version designed to help you implement marketing strategies on your own schedule. Check out the details at https://empowerherap.com and sign up today! Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  Thanks for joining me! Next week, we'll dive into aligning your content pillars with your business goals—a key step in making your strategy more effective and focused. And don't forget, if you want support implementing strategies like these on your own time, check out the new self-paced EmpowerHER Program. Until next time, keep shining and remember—your content pillars are the key to building a strategy that works for both you and your audience.

In this episode of the Ray Edwards Show, Ray and Bryan Switalski discuss how to transform content into a successful business without relying on paid ads or social media burnout. They share personal stories of their journeys, emphasizing the importance of clarity in marketing and the power of effective offers. Bryan introduces the MX Seven Creator Workshop, designed to help creators and entrepreneurs multiply their impact and income in just five weeks. The conversation highlights the significance of understanding your audience and creating irresistible offers that resonate with them.  Watch on YouTube https://youtu.be/VBniKWcLVXM GET ON THE WAIT-LIST: https://www.mxltiplier.com/workshop-waitlist Chapters 00:00 Transforming Content into Business Success 02:10 Brian's Journey from $5 Sales to $10,000 Launches 07:15 The Power of Clarity in Marketing 09:43 Multiplying Impact Without Extra Effort 12:14 The Creator Economy and Upcoming Workshop 15:36 Identifying the Right Audience for the Workshop 17:03 Creating Irresistible Offers for Customers How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, X(Twitter), and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this episode of Experts Unleashed, I dive into the intricacies of low-ticket ad funnels with special guest Jeff Miller. Jeff shares valuable insights from his extensive experience in ad spend, creative testing, and sales strategies. We break down everything from launching ads to optimizing upsell paths—while keeping marketing fun and engaging. Key takeaways include the power of curiosity-driven headlines, why simple, direct offers outperform long-form sales pages, and the importance of generating customers over just leads. Join us as we explore modern marketing tactics designed to help you thrive!  

In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory. Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture, overcome marketing challenges with limited resources, and build scalable go-to-market strategies. He also dives into product-market-price fit, the role of AI in modern marketing, and how founders can structure their teams for long-term success.They discuss:Let's Get Some Demand-Gen Terms Out of the WayWhy Do Early-Stage B2B Tech Startups Struggle With Demand Generation?Focus on Finding the Right Audience or Inbound as Well?What Channels Would You Recommend?What About Qualifying Leads?Product-Market-Price-Fit – Why Is This Important?Budgeting for ExperimentationWhat Type of Marketer Should a Startup Hire First?What Will Change for B2B Marketers in the Next 12–18 Months?And so much more..Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Mariah Parsons hosts Laurier Mandin, President of Graphos and author of "I Need That," on her podcast Retention Chronicles. Laurier discusses his 30-year experience in helping innovators launch physical products, emphasizing the importance of understanding customer needs and emotional connections. He explains the brain model, highlighting the limbic system's role in emotional decisions and the neocortex's analytical bias. Laurier shares strategies for reducing buyer's remorse, such as immediate validation, delightful onboarding, early wins, and building community. He also stresses the importance of targeting the right audience to ensure product-market fit and long-term loyalty.Laurier's NewsletterPodcast WebsiteSponsor WebsiteEpisode Timestamps: 13:46 Emotional Connection and Customer Retention Mariah and Laurier discuss the importance of emotional connection in customer retention. Laurier explains the triune brain model: the lizard brain (survival), the limbic system (emotional), and the neocortex (logical). He emphasizes the need to appeal to the limbic system to create lasting loyalty. Laurier provides examples of brands like Peloton and Lush that successfully tap into emotional desires to build customer loyalty. 18:20 Practical Strategies for Reducing Buyer's Remorse Laurier outlines four strategies to reduce buyer's remorse: immediate validation, delightful onboarding, early wins, and building community. He explains how to reinforce the emotional response in the order confirmation email. Laurier discusses the importance of making the unboxing experience pleasant and providing simple, successful user experiences. He highlights the role of community in validating the purchase decision and building long-term loyalty. 18:36 Targeting the Right Audience and Building Loyalty Laurier emphasizes the importance of targeting the right audience to ensure product-market fit. He explains how good positioning helps attract the right buyers and validates their decision to purchase. Laurier discusses the impact of selling to the wrong audience and the importance of nailing down the target market. He provides practical advice on building community and leveraging social proof to enhance customer loyalty. 18:55 Examples of Successful Brand Strategies Laurier shares examples of successful brands like Yeti, Lululemon, and Traeger that create emotional connections with their customers. He explains how these brands tap into the aspirational desires of their ideal buyers. Laurier discusses the role of brand ambassadors and community in building a loyal customer base. He highlights the importance of creating a premium brand experience that aligns with the customer's desired future state. 45:01 The Role of Emotional Connection in Marketing Mariah and Laurier discuss the role of emotional connection in marketing and customer retention. Laurier explains how emotional appeals can hook potential buyers and lead them to invest more time and energy in the purchase process. He emphasizes the importance of understanding the customer's emotional needs and aspirations. Laurier provides additional examples of brands that successfully leverage emotional connection in their marketing strategies. 45:14 Practical Tips for Enhancing Customer Experience Laurier offers practical tips for enhancing the customer experience and reducing buyer's remorse. He discusses the importance of providing clear, concise instructions and support to new customers. Laurier emphasizes the need for a seamless onboarding process that reinforces the emotional benefits of the product. He highlights the role of community and social proof in validating the purchase decision and building long-term loyalty.

00:00 Intro01:06 Disclaimer01:39 This Training is for you, if...02:24 Do THIS 5 Minute Exercise Before Watching the Rest 03:17 5 Reasons People Follow an Account on Instagram03:52 How to Apply This to Your Own Content04:39 Humorous Content Examples for Hairstylists05:27 Entertaining Content Examples for Hairstylists05:53 Personal Connection Content Examples for Hairstylists06:42 Inspirational Content Examples for Hairstylists07:24 Fashion/Beauty Content Examples for Hairstylists08:25 3 Things you can do Today to Grow a Following of the Right people08:31 Tip #1: The Golden Rule10:40: Tip #2: Water Your Own Yard11:31 Tip #3: Show up GratefulCourses you might like: Reignite Lost Clients [37] https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-goodAttract Clients Who Can Afford You [37] https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-youIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!'If you need help getting fully booked - check out these resources!• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts• Join 2,000 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists• Shop our $17 Success Kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0#independentstylist#hairstylist#framar#behindthechair#haireducation

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants. This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success. In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion during this phase. Don't worry about "bugging" your audience with reminders - people want and need to hear from you, and different people will see your messages at different times. Hit them with information across all channels: email, social media, in-person, paid ads, etc.See your challenge launch as an opportunity to serve your people, not an annoyance. Go all in with your promotion and make your launch a success.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-pack-your-challenge-launch-with-the-right-audience/Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this engaging conversation, Laura shares her journey from aspiring journalist to successful photographer and brand strategist.  She discusses the importance of storytelling, authenticity, and community in branding, as well as the challenges of navigating social media and burnout.  Laura emphasizes the need for personal values in branding and the significance of maintaining a human connection in an increasingly automated world.  The discussion also touches on the joy of creative pursuits and the role of imagination in building a unique brand experience.   Takeaways Laura transitioned from journalism to photography after corporate layoffs. She emphasizes the importance of brand strategy in creating impactful messages. Social media can be both a useful tool and a source of burnout. Storytelling is a fundamental aspect of human connection and branding. Brand building is akin to world building, allowing for creativity and uniqueness. Authenticity is crucial in branding; imitation does not lead to success. Community can be small and still meaningful; it doesn't have to be large. Privacy is important for business owners; not everything needs to be public. Imagination is a powerful tool in the creative process. Finding joy in creative pursuits is essential for fulfillment.    Chapters 00:00 Introduction to Laura's Journey 05:04 From Journalism to Photography: A Career Shift 07:52 The Power of Spite: Building Gooseberry Studios 10:36 Brand Strategy: Merging Storytelling and Visuals 13:18 Navigating Social Media: The Double-Edged Sword 16:11 The Art of Storytelling in Brand Building 18:53 Finding Your Unique Brand Voice 21:32 Desires vs. Shoulds: The Entrepreneurial Dilemma 24:19 Crafting a Memorable Brand Experience 32:46 The Impact of a Smaller Audience 34:34 Building a Unique Brand Ecosystem 36:24 The Creative Process of Brand Strategy 39:03 Clarifying Brand Identity and Boundaries 41:42 The Importance of Privacy in Personal Branding 45:01 Navigating Personal Values vs. Brand Values 47:00 Attracting the Right Audience 50:26 Reconnecting with Humanity in Branding 56:12 The Role of Automation and AI in Business 59:37 Finding Inspiration in Offline Activities 01:01:23 The Art of Conversation and Connection 01:04:47 Rediscovering Joy Through Reading and Hobbies 01:08:31 Personal Inspirations and Community Connections 01:10:08 Advice for Navigating Uncertainty 01:11:27 Embracing Imagination and Creativity   Stay Wild. Collective Creator Academy:  https://join.the-wild-collective.com/rebel-tribe-facilitator1709663546309 Follow Laura L. Benn on Instagram: https://www.instagram.com/gooseberrystudios/ Check out Gooseberry Studios:  https://lauralbenn.com/ Connect with Dr. Michelle on INSTAGRAM This episode is brought to you by: www.the-wild-collective.com Ready to reclaim your Wild? JOIN THE WAITLIST Learn more about The Poppy Clinic: www.poppyclinic.com Is Naturopathic Medicine for you: LEARN MORE HERE Take our HORMONE QUIZ Are you a clinician looking for more impact? START HERE  

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how CMOs can effectively implement personalized marketing campaigns. Show NotesConnect With: Dan Levi: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've ever felt like your content just isn't sticking, you might not be speaking your audience's language. But figuring out what resonates isn't a guessing game. There are real strategies to find what connects, cut what doesn't, and adjust on the fly. In this episode of the YAPCreator Series, presented by OpusClip, Hala Taha breaks down why analyzing audience behavior is critical. She also shares powerful strategies to help you better understand your audience and their preferences so you can create content that captivates, converts, and keeps people coming back for more. In this episode, Hala will discuss:  (00:00) Introduction (02:45) Understanding Your Audience (03:24) Neil Patel on Finding the Right Audience (07:29) Nick Loper on Turning an Audience into a Business (09:11) Creating Value-Based Content with Julie Solomon (14:33) Engaging Your Audience with Oz Perlman (18:19) Mastering YouTube with David Shands (23:25) Leveraging Data and Analytics (25:18) Ken Okazaki's “Toilet Strategy” for Viral Videos (28:21) Adapting and Evolving Your Content (30:55) Using OpusClip for Viral Content Try OpusClip for FREE: Visit https://www.opus.pro/clipanything  Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0  YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM  YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt  YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp  YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new 

Tune into the Level Up Claims Podcast with Galen Hair and guest Gary Sarner, a radio advertising guru. Discover how Gary harnesses the power of radio to maximize law firms' ROI. If you're looking to digitally break through cluttered markets, this is a must-listen!   Highlights Gary Sarner's Radio Connection: Lionel Richie Hit Story. The Importance of Commitment: Success in Radio Marketing. Ownership Strategy: Billboards in Advertising. Radio Station Selection: Targeting the Right Audience. Intake Department Insights: Compassion Over Empathy. Leveling Up: Putting Others First. Keys to Success: Making a Meaningful Connection.   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Gary Sarner https://www.linkedin.com/in/garysarner/  

On this episode, Zohaib, our host, sits down with Nabeel and Fatemeh, the founders of Dawah Marketing. They discuss the importance of social media, the challenges of originality in content creation, and the significance of targeting the right audience. The conversation also covers influencer marketing, cringe marketing, and the role of imams in the social media landscape. Additionally, they share their experiences as a couple working together, highlighting their interracial marriage and the importance of collaboration in business. The discussion culminates in a call for diversity in marketing strategies. Chapters 00:00 The Healing Power of Local Honey 02:29 The Birth of DAWA Marketing 05:46 Understanding Marketing: A Unique Perspective 09:17 Targeting the Right Audience in Marketing 12:21 The Importance of Social Media for Brands 14:02 Challenges in Muslim Marketing Content 16:35 Piggybacking Trends in Business 18:44 Navigating Influencer Marketing 22:26 Payment Models in Influencer Collaborations 25:15 Cringe Marketing Trends in Dallas 28:11 The Art of Video Editing 30:04 Influential Imams on Social Media 31:46 The Power of Captions in Video Content 33:36 Addressing Controversial Topics in Islam 40:22 Marketing Strategies for Business Growth 45:29 Inclusivity in Marketing and Community Engagement

Want to turn your passion into a thriving business while honoring your roots and values?In this episode of The Happy Hustle Podcast. I sit down with my man, Derek Wilson—entrepreneur, rancher, outdoorsman, and all-around inspiring dude—to dive into his journey of launching Grit Sticks: a line of premium, 100% American beef sticks that honors his family's ranching legacy.Let's be real, building a successful product-based business isn't all rainbows and butterflies. Derek opens up about the grit it takes to launch consumable products, the challenges of the supply chain, and the lessons he's learned in an ultra-competitive space. He's here to share gold nuggets on marketing strategies, subscription services, and the importance of storytelling to build brand loyalty—even when competing against imported alternatives. Derek also dives into how grit applies to both marriage and business. As a husband and father of four, he's mastered balancing entrepreneurship with family life, all while keeping his priorities in check. And trust me, that balance takes just as much hustle as growing a successful business! He also shares invaluable tips on the art of sales, understanding your numbers, and how to leverage subscription-based models to build a sustainable business.If you're looking to step up your marketing game, Derek's advice on customer engagement, building brand loyalty, and targeting the right audience will have you scribbling down notes. This episode is a must-listen if you've ever dreamed of launching a product, building a brand that matters, or simply finding more purpose and grit in your day-to-day life. So, grab a Grit Stick (or your snack of choice) and tune in!In this episode, we cover: 03:02 Marriage Wisdom and Grit in Relationships06:10 The Journey of Grit Sticks08:48 Understanding the Supply Chain11:57 Honoring Family Legacy Through Business14:59 Lessons from the Consumable Product Industry18:01 Marketing Strategies for Consumables25:59 The Challenge of Competing with Imported Beef26:57 Building Brand Loyalty Through Storytelling28:51 Targeting the Right Audience for Beef Products29:47 The Importance of Subscription Services30:44 Creating Value Through Customer Engagement31:40 The Power of Retention in Business35:12 Health and Wellness Through Nature37:41 The Art of Sales and Self-Promotion40:32 Spiritual Connection and Personal Growth45:26 Navigating Challenges in BusinessConnect with Derekhttps://www.instagram.com/derekwilsonshow/https://www.facebook.com/primalkingFind Derek on this website: www.gritstick.comConnect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Course https://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventure https://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers https://bioptimizers.com/happyIf you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

Businesses often jump straight into marketing without a clear strategy. They see someone else's success and assume the same approach will work for them, but that's rarely the case. On this live-streamed episode of More Perfect Marketing Live, I discuss the importance of a tailored marketing strategy and explore several key elements that should be at the forefront of your marketing efforts: Understand Your Goals: Before launching any marketing campaign, you need to clearly define what you want to achieve. Are you looking to attract new customers, increase your revenue, or something else? Knowing your objectives will guide your strategy.Assess Existing Resources: Evaluate your current marketing efforts and their effectiveness. Look at what's working and what isn't. This evaluation helps in reallocating resources to strategies that are more likely to succeed.Know Your Audience: Understanding who you are marketing to is essential. This involves knowing their needs, preferences, and behavior. Are you targeting a general audience or a specific niche? Tailoring your message to the right audience increases the chances of success.Metrics and Evaluation: Setting up metrics to measure the success of your campaigns is crucial. Determine what numbers you should be monitoring to evaluate the effectiveness of your marketing activities. This might include metrics like conversion rates, customer acquisition costs, or engagement rates.Strategic Planning: A well-thought-out marketing plan can save you from unplanned expenses and efforts that yield little to no results. Focus on strategic initiatives that align with your business challenges and have a clear purpose. I encourage you to explore these concepts further with the help of our new book, "The Prepared Marketing System." Links Mentioned: thepreparedgroup.com/book

In this episode, ⁠Krish Palaniappan⁠ interviews ⁠Dan Nikas⁠, a former homicide detective turned e-commerce expert. Dan shares his journey from policing to founding Gear Bunch and becoming a leading figure in email marketing and Meta advertising. The conversation delves into the challenges of B2C marketing, the importance of understanding audience needs, and effective strategies for creating successful marketing campaigns on Meta platforms. Dan emphasizes the significance of data-driven decision-making and the evolving landscape of digital marketing, particularly the necessity of multiple touchpoints to convert potential customers. Dan and Krish discuss effective advertising strategies for startups, emphasizing the importance of creating engaging ads without a large budget or a dedicated creative team. They explore the necessity of marketing in business, especially in a privacy-conscious world, and the significance of cultural sensitivity in global advertising. The discussion highlights the value of taking imperfect action and learning from experiences, as well as the essential role of marketing in ensuring that unique products reach their intended audience. Takeaways Dan transitioned from a 17-year career in policing to e-commerce. Understanding audience needs is crucial for effective marketing. Marketing is about selling solutions, not just products. Meta's algorithm can help target the right audience effectively. Creating custom audiences can be done at a low cost. The rule of seven touchpoints has evolved to 19-21 touchpoints. Brand awareness campaigns can help filter potential customers. Data-driven marketing is essential for optimizing campaigns. Geographic targeting should be based on product relevance. Engagement metrics are key to refining marketing strategies. You can effectively advertise on a small budget. It's crucial to answer potential customer questions through ads. Imperfect action is better than inaction; don't wait for perfection. Cultural differences matter in advertising; tailor your message accordingly. Investing in advertising helps you learn and optimize faster. Even unique products need marketing to gain visibility. Use available tools like Canva to create ads without a creative team. Engaging content can come from everyday experiences and insights. Building trust and relationships is key in marketing. Marketing is a collective responsibility across all roles in a company. Chapters 00:00 Introduction to Dan Nikas and His Journey 03:40 Transitioning from Policing to E-commerce 04:37 Understanding Email Marketing and Meta Advertising 07:10 Challenges in B2C Marketing 10:14 Targeting the Right Audience on Meta Platforms 12:45 Creating Effective Campaigns for B2C Products 19:19 Data-Driven Audience Creation 22:39 Geographic Targeting Strategies 26:44 Leveraging Meta's Algorithm for Audience Engagement 30:11 The Importance of Touchpoints in Marketing 39:19 Effective Advertising Strategies for Startups 43:31 Creating Engaging Ads Without a Creative Team 52:38 The Importance of Imperfect Action in Marketing 55:30 Navigating Advertising in a Privacy-Conscious World 01:01:25 Understanding the Role of Marketing in Business Success 01:06:11 Cultural Sensitivity in Global Advertising 01:07:15 The Necessity of Marketing for Unique Products

Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? To explore how to attract your ideal audience with LinkedIn video, I interview Shanee Moret.Guest: Shanee Moret | Show Notes: socialmediaexaminer.com/644Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben Brady collaborates with marketing expert Chris Cochran to dissect the pivotal strategies for effective marketing planning in 2025. They dive deep into understanding audience segments and developing a dynamic content plan that aligns with emerging real estate market needs. Discover how to scrutinize your social media followers and tailor your content to engage and expand your audience effectively. Ben and Chris discuss innovative tactics to enhance online visibility and interaction, focusing on the significance of adapting content for various digital platforms. They also explore the critical role of audience analytics in shaping marketing efforts to ensure maximum reach and impact in the real estate sector. Learn from an in-depth conversation on structuring your marketing activities to optimize engagement, with practical tips on creating compelling content that resonates with your target market. Timestamps guide you through detailed discussions on audience segmentation, platform-specific content strategies, and the future of real estate marketing. Timestamps & Key Topics: [00:00:22] - Understanding Your Social Media Audience [00:01:00] - The Importance of Tailoring Your Marketing Strategies [00:03:16] - Creating Effective Content for Various Platforms [00:06:02] - Techniques for Enhancing Online Visibility and Interaction [00:09:15] - Planning Your Marketing for 2025: Key Considerations [00:14:21] - Discussing Advanced Marketing Strategies and Platform Choices [00:19:34] - Recap and Key Takeaways on Preparing for 2025's Marketing Challenges

Join Joe McDonald as he reads and expands on the Big Book of Alcoholics Anonymous, offering deeper understanding and practical advice for those on their recovery journey. In this session on Steps 5, 6, & 7, Joe discusses the importance of sharing your story with someone when the time is right. The power of these steps is not about a rigid process but rather a power-driven transformation that happens when you are ready for true growth.In Alcoholics Anonymous, the Big Book teaches us that once we are prepared to share our inventory, we waste no time. Often, the person we need to share with will appear at the right moment—when the student is ready, the teacher appears. This step is more than just a process; it's about being open and willing to let go of the past, admit our wrongs, and experience the freedom that comes from humility. The experience of Steps 5, 6, and 7 helps to align us with a higher power, opening the door to spiritual and personal growth.To support and learn from journeys like Joe McDonald, please like, comment, and share. Subscribe to our channel and join us every Thursday at 7 p.m. Arizona time for discussions on the AA steps and transformative real-life stories. Your engagement helps us reach and assist others on their path to recovery. Make sure to subscribe for more powerful recovery insights and join us live for the full step experience with spiritual discussions every Thursday night at 7 p.m. Arizona time.Join us for more inspiring recovery stories and transformative insights.Check out our website at: www.positionofneutrality.orgYouTube:http://www.youtube.com/@positionofneutrality721Facebook: https://www.facebook.com/PositionOfNeutralitySpotify: https://open.spotify.com/show/3mGbAbcacTs83RhMsv6FmY?si=6531e7adfdbb480eRSS: Position of Neutrality | RSS.comTikTok: https://www.tiktok.com/@interactivestepexp?is_from_webapp=1&sender_device=pc#PositionOfNeutrality, #JoeMcDonald, #BrianReinhart, #WayneGiles, #EricReinhart, #DeniseMcDonald, #JoeTeaches, #BigBookAA, #ISEJourney, #Step5AA, #Step6AA, #Step7AA, #LGBTQRecovery, #RecoverySupport, #SpiritualAwakening, #PersonalGrowth, #SelfReflection, #SpiritualGuidance, #CourageInRecovery, #RecoveryJourney, #HigherPower, #FaithInAction, #HealingThroughAA, #AddictionRecovery, #12StepsToRecovery, #AAProgram, #EmotionalHealing, #RecoveryCommunity, #SobrietyJourney, #SurrenderToWin, #TransformationInRecovery

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In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan discuss the critical intersection of sales and technical resources with seasoned IT and engineering professional Keith Textor. They explore the nuances of role delineation between sales and technical teams, the importance of a well-defined sales process, and strategies for shaping customer objectives and managing expectations. The conversation dives into the art of leveraging technical expertise to drive business outcomes, the challenges of Product Led Growth (PLG), and effective ways to recognize and reward technical contributions. With valuable insights and real-life examples from their experiences, they provide a comprehensive guide to enhancing collaboration between sales and technical teams for improved customer success.ADDITIONAL RESOURCESConnect and learn more about Keith Textor:https://www.linkedin.com/in/keithtextor/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:05] Role Delineation: Sales vs Technical Resourcess[00:02:49] Understanding Customer Requirements[00:06:33] Effective Demonstrations and Building Champions[00:14:59] Navigating Remote Sales Dynamics[00:27:22] The Importance of Sales Process and Qualification[00:39:09] Navigating Company Dynamics[00:39:49] Understanding the Right Audience[00:40:19] Challenges in Selling CAD Software[00:42:13] Driving Organizational Change[00:46:47] The Role of Sales Engineers[00:48:36] Aligning Sales Process with Customer Needs[00:56:32] Recognizing Technical Contributions[01:10:27] Leveraging Telemetry for Customer SuccessHIGHLIGHT QUOTES[00:26:13] "Your first job is to go sit down with your sellers, go introduce yourself, and get into as many meetings, as many demos, as many things you can."[00:49:32] "If your process allows for things like that to happen, you're never going to scale."[01:03:52] "There's a risk/reward difference in personalities."

Attracting the right audience is about connecting with individuals who align with your brand's values, needs, and mission. It begins with understanding your ideal audience—their goals, challenges, preferences, and behaviors. By crafting a clear message that resonates emotionally and authentically, and delivering it through the right channels, you create meaningful connections that foster trust and engagement. Whether through targeted marketing, storytelling, or consistent branding, the key is to provide value that speaks directly to your audience's desires while staying true to your unique identity. Attracting the right audience ensures not only greater success but also deeper, more fulfilling relationships with your customers or community. FreeGuide.MakeYamove.com

The Truth About Personal Branding and Effective Selling on LinkedIn with Richard Moore  In this engaging episode of 'No Bullshit Talks,' host Sabrina introduces Richard Moore, a renowned LinkedIn sales expert, founder of the LinkedIn Client Accelerator, and the architect behind the Art of Sell community. They dive deep into the misconceptions of personal branding, the fallacies of superficial popularity on social media, and the essence of true personal brand alignment. Richard emphasises the importance of meaningful, one-on-one interactions and nurturing genuine connections over the pursuit of high follower counts and viral posts. They explore actionable strategies for converting LinkedIn engagements into actual sales and discuss the value of maintaining integrity in online business practices. By the end of the episode, you'll gain insights into the delicate balance of providing value, fostering trust, and achieving long-term success in the digital marketing landscape.  Timestamps 00:00 Introduction to Personal Branding  00:42 Welcome to No Bullshit Talks  01:21 Meet Richard Moore  02:12 Richard's Approach to Conversion  03:38 The Reality of Giving Value  05:58 The Importance of Having an Opinion  15:43 The Art of Forming Opinions  20:25 The Difference Between Personal Branding and Conversion  32:46 Tactical LinkedIn Strategies  43:09 Understanding Your Audience's Pain Points  44:01 The Illusion of Success on Social Media  46:30 Targeting the Right Audience  49:25 Building Genuine Connections  54:31 The Art of Selling  57:28 The Importance of Meaningful Interactions  01:04:12 Launching a New Community  01:11:43 Advice for LinkedIn Success  01:20:19 The Long-Term Approach to Success Watch on YouTube https://youtu.be/VlB8lw84fRU Sabrina's Socials

Many marketers cast a huge wide net and try to appeal to everybody. But most of the time, this unclear messaging ends up missing the specific pain points of your target audience. In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.Chapters00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies00:05:00 – Unveiling the Dual Prong Strategy00:10:00 – Breaking Down the Campaign Setup00:15:00 – MaxClicks Delivers Early Wins00:20:00 – TCPA vs. MaxClicks: A Winning Combo00:25:00 – Targeting the Right Audience with Smart Bidding00:30:00 – Knowing Your Client's Business: A Key to Success00:35:00 – Reviewing State-by-State Ad Performance00:40:00 – Scaling Smartly Through Seasonal Shifts00:45:00 – Leveraging Audience Data for Better Ads00:50:00 – Looking Ahead: Next Steps for Campaign GrowthLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Today on the show, we are talking with Eric Berman. Eric is the founder of the speak easy mastermind, a unique mastermind that combines small local groups and big global events to make sure that the whole community gets everything they need from powerful tactical practical advice, real honest feedback and support and being surrounded by people who really understand you and what you're going through. Today we're going to learn his story of how he started out working hard for sweat equity and became the leader of this incredible community.  On This Episode Entrepreneurship is a personal development journey. SpeakEasy combines local and global connections. The ideal avatar for SpeakEasy is marketing-centric entrepreneurs. Tactical problem-solving is essential in masterminds. Creating a safe space fosters vulnerability and honesty. Self-leadership is crucial for guiding others. Balancing work and personal life reduces stress. Community provides support and connection. Loneliness is a common challenge for entrepreneurs. Stories are powerful tools for connection and engagement. We Discuss 04:06 The Concept of Masterminds and SpeakEasy's Unique Approach 07:02 Identifying the Right Audience for SpeakEasy 10:15 Building Trust and Vulnerability in Mastermind Groups 13:17 Transitioning from Entrepreneur to Community Leader 16:18 Self-Leadership and Personal Development 19:12 The Rewards of Community and Connection 21:55 Reflections on Loneliness and the Need for Community 25:45 The Journey of Entrepreneurship 29:06 Misunderstood by Friends and Family 31:43 Finding Community and Support 35:42 The Birth of Speak Easy Mastermind 40:29 Closing Thoughts and Future Directions

Lynette opens the show by talking about Sonny going to the Oregon vs Ohio State game on Saturday. This leads the ladies to give some more updates on how the kids are settling into their college lives. After that the ladies get into a little Love is Blind talk. Before they wrap, Lynette and Stef talk to Producer Caelan about the volunteer hours he had to do at his girls school over the weekend.  And thanks for supporting today's sponsors:MintMobile.com/FCOLQuince.com/FCOLThriveCausemetics.com/FCOLNutrafol.com enter FCOL Follow us on all social media channels @FCOLpodcastWatch guest episodes on Youtube: Youtube.com/@FCOLpodcastJoin our Patreon page for an additional episode every week: Patreon.com/FCOL

How do you know if you're speaking to the right audience or not? On today's podcast, I chat through the changes that are happening in the online business landscape and the mistakes I made with my most recent launch and how to tell if you're speaking to the right audience. WORK WITH CHRISTINE: FREE DOWNLOAD - Authentic Sales Scripts to Sell out your high ticket offers in Dm's and on calls. Book a Discovery Call with Christine here Join the waitlist for the Thrive Retreat here. Join the waitlist for the next round of Unstoppable Sales HERE Join the waitlist for the next round of NEXT LEVEL Mastermind HERE

Any donation is greatly appreciated! 47e6GvjL4in5Zy5vVHMb9PQtGXQAcFvWSCQn2fuwDYZoZRk3oFjefr51WBNDGG9EjF1YDavg7pwGDFSAVWC5K42CBcLLv5U OR DONATE HERE: https://www.monerotalk.live/donate TODAY'S SHOW: In this episode Douglas Tuman hosts a Twitter Spaces session with the community concerning Monero, its current challenges, and the upcoming MoneroTopia24 conference in Mexico City! Doug emphasizes the importance of digital cash, the MoneroTopia event, and the need for the Monero community to unite in response to an "adversarial environment," notably referencing Monero's delisting from Kraken in Europe. Vlad Costea, an early Bitcoiner, discusses Monero's importance in preserving privacy and draws parallels with other privacy technologies, while Aaron Day talks about his experiences promoting Monero and privacy coins in workshops across the U.S. We also had Tatiana, singer-songwriter who is a peace and liberty activist join us in addition to many more guests! Various privacy tech projects and philosophical concerns about privacy, regulation, and technology are explored throughout the spaces! TIMESTAMPS: (02:25) Discussion Kickoff (03:48) Monero's Current Adversarial Environment (05:17) Vlad's Perspective (06:38) Importance of Privacy (08:49) Privacy Magazine (10:00) Discussion on Phil Zimmerman (11:38) Tatiana Joins the Conversation (18:28) Aaron Day's Privacy Workshops (21:30) Targeting the Right Audience (26:42) The Challenge of Onboarding (33:50) Tokenizing Assets with Zano (40:00) Political Lobbying and Privacy (45:03) Chain Analysis and Monero (01:44:37) Conversation around promoting Monero (01:58:56) Gamifying Monero? (02:12:54) Mention of Andres Enesquela hosting a Spanish component at Monerotopia (02:15:00) Discussion about integrating Monero with other apps (02:43:58) Discussion about Satoshi (02:45:52) The theme of Monerotopia is reiterated: "If we use it, we win." (02:47:00) Comment on the impact of Monero's delisting from major exchanges (02:48:35) Appreciation for regulators inadvertently pushing the Monero community to innovate and live peer-to-peer more quickly. (02:49:04) Closing remarks LINKS: https://x.com/AaronRDay https://x.com/TheVladCostea https://x.com/VigilanteCrypto https://x.com/jimpfaff https://x.com/queentatiana https://x.com/ReubenMetcalfe Purchase Cafe & tip the farmers w/ XMR! https://gratuitas.org/ Purchase a plug & play Monero node at https://moneronodo.com SPONSORS: Cakewallet.com, the first open-source Monero wallet for iOS. You can even exchange between XMR, BTC, LTC & more in the app! Monero.com by Cake Wallet - ONLY Monero wallet (https://monero.com/) StealthEX, an instant exchange. Go to (https://stealthex.io) to instantly exchange between Monero and 450 plus assets, w/o having to create an account or register & with no limits. WEBSITE: https://www.monerotopia.com CONTACT: monerotalk@protonmail.com ODYSEE: https://odysee.com/@MoneroTalk:8 TWITTER: https://twitter.com/monerotalk FACEBOOK: https://www.facebook.com/MoneroTalk HOST: https://twitter.com/douglastuman INSTAGRAM: https://www.instagram.com/monerotalk TELEGRAM: https://t.me/monerotopia MATRIX: https://matrix.to/#/%23monerotopia%3Amonero.social MASTODON: @Monerotalk@mastodon.social MONERO.TOWN: https://monero.town/u/monerotalk

Believe it or not, the profit from your first sale isn't the key to your business's long-term success. In fact, if you're getting paid at all to bring in qualified leads, you're already ahead of most people selling products and services online. If you're looking for more leads or want to sell and leverage digital products without getting lost in flashy marketing tactics, this is the perfect episode for you! You'll learn how to attract leads and get paid at the same time. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Why Your Initial Sale's Profit Isn't Everything [0:11:28]  Attract the Right Audience with Digital Products [0:15:01] Build Your List Strategically Without Freebies [0:21:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Are you ready to dive into a transformative conversation on media consumption and the powerful role of podcasting? In this episode of the Communication Queens podcast, host Kimberly Spencer and guest, podcasting expert, Mark Savant delve into the evolving landscape of media consumption and the transformative power of podcasting for personal branding and business growth. Mark emphasizes the superiority of in-person podcasting and shares insights on leveraging AI to streamline workflows. Kimberly promotes her new book, "Make Every Podcast Want You" and discusses the importance of authenticity and team support in podcasting. The conversation also explores the challenges of engaging audiences, the effectiveness of calls to action, and the critical role of email marketing in maintaining direct communication. Mark is a Marketing nerd. He's obsessed with automation, and the power of email. He nerds out on helping clients set up email automations that drive leads and sales. Mark has been podcasting over 5 years and has developed a podcast automation sales funnel that converts guests into clients. What you will learn from this episode... Importance of in-person podcasting versus remote formats Value of podcasting for business and personal branding Challenges in measuring the direct impact of podcasting on sales Significance of email marketing and effective lead magnets Evolution of media consumption and the role of podcasters as historians Need for authenticity and connection in media Strategies for sustaining podcast shows and the importance of team support Effective calls to action and audience engagement techniques Impact of AI on podcasting and content creation efficiency Importance of direct engagement with audiences and understanding market needs Enjoy, sovereigns! Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube. Quotes: The numbers for podcasting don't necessarily translate always into social media numbers. ~ Kimberly Spencer Have someone that is putting in that work. Because having a podcast, even if it's just a condensed podcast, even if it's just a project podcast that is just intentionally a ten episode run, it provides depth and insight into what you do. ~ Kimberly Spencer Podcast listeners will convert into podcast listeners. ~ Kimberly Spencer Moments of Note: In-Person Podcasting Importance (00:00:00) Mark emphasizes the superior quality and impact of in-person podcasting over remote formats. Introduction to Communication Queens Podcast (00:00:24) Kimberly Spencer introduces the podcast and promotes her book, sharing strategies for effective storytelling. The Role of Podcasters as Historians (00:02:19) Discussion on how podcasters are evolving into historians, documenting significant cultural shifts. Shifts in Media Consumption (00:02:41) Mark highlights the decline of traditional media and the rise of podcasts as primary news sources. Building Personal Brands through Podcasting (00:05:13) Kimberly and Mark discuss the importance of personal branding and the benefits of podcasting for businesses. The Value of Email Marketing (00:13:16) Mark stresses the importance of email marketing as a key tool for business growth and connection. Effective Calls to Action in Podcasting (00:08:49) Strategies for encouraging audience engagement and action after listening to podcasts are explored. Lead Magnets and Audience Engagement (00:10:12) Mark shares insights on effective lead magnets that attract potential clients and drive engagement. Using AI in Podcasting (00:18:24) Discussion on leveraging AI tools, like ChatGPT, to enhance business operations and content creation. AI Podcast Data Analysis (00:19:47) Discussion on using AI to analyze podcast tone and audience demographics. AI and Humor (00:20:29) Comparison of AI's literal understanding to a character from "Guardians of the Galaxy." Overcoming Writer's Block with AI (00:20:59) Using AI to avoid starting from a blank page when writing. CEO Blog Strategy (00:21:40) Automation of blog content creation by engaging CEOs through questionnaires. AI's Impact on Work Efficiency (00:24:40) Mark shares how AI saved him 90% of his time on tasks. Podcasting and AI Tools (00:25:10) Exploration of various AI tools that enhance podcast production quality. Video Editing Innovations (00:26:41) AI tools streamline video editing and improve production quality. Content Creation and Audience Engagement (00:28:28) Concerns about content saturation and the need for quality in podcasting. In-Person Podcasting Resurgence (00:30:30) Discussion on the revival of in-person podcasting post-pandemic. Quality vs. Convenience in Podcasting (00:31:41) The importance of high-quality production in successful podcasts. Distractions in Entrepreneurship (00:35:19) The struggle of entrepreneurs with distractions and maintaining productivity. Building Relationships Over Social Media (00:37:05) Emphasis on personal connections driving business success over social media activity. Reverse Engineering Ideas (00:39:32) Mark discusses the importance of validating business ideas before building them. Shiny Object Syndrome (00:40:24) Kimberly shares her experience with streamlining offers after a failed launch. Learning from Experience (00:42:37) Mark reflects on the lessons learned from podcasting and the importance of authenticity. Attracting the Right Audience (00:44:40) Mark emphasizes the value of being unique to attract a specific audience. Echo Chamber Concerns (00:46:30) The speakers discuss the dangers of algorithms creating echo chambers in society. Polarizing Perspectives in Marketing (00:48:58) Mark explains the necessity of being polarizing to capture attention in marketing. The Power of Storytelling (00:53:03) Mark highlights the significance of transformative stories in engaging audiences. AI and Its Societal Impact (00:55:23) Mark expresses concerns about AI's influence on information and historical narratives. Preparing for Future Changes (00:58:57) Kimberly discusses the need for entrepreneurs to adapt to rapid changes in society. Podcast Promotion and Income Reports (00:59:43) Mark discusses his podcast, focusing on business growth and popular monthly income reports. YouTube Engagement (01:00:10) Mark encourages listeners to follow him on YouTube for insights on using AI in business. Closing Remarks and Call to Action (01:00:11) Kimberly thanks listeners, urging them to subscribe, leave reviews, and follow on social media. Empowerment Through Storytelling (01:00:38) A reminder that personal stories can have a powerful impact and should be shared. Mentions + Additional Resources: Tools and Websites "Lead Gen Jay": "00:10:12" "AI Update": "00:18:24" "ChatGPT": "00:20:40" "Zapier": "00:22:34" "Podcast AI": "00:25:10" "Cast Magic": "00:26:39" "Opus Pro": "00:27:19" "Auto Pod": "00:27:44" "Opal": "00:33:24" "Kajabi": "00:40:24" "LinkedIn": "00:40:24" "Communication Queens": "00:41:25" "Common Ground Campus": "00:48:04" "After Hours Entrepreneur Podcast": "00:59:43" "Mark Savant on YouTube": "01:00:00" "Communication Queens Agency": "01:00:11" Books "Make Every Podcast Want You: How to Become So Radically Interesting You'll Barely Keep from Interviewing Yourself" by Kimberly Spencer: "00:01:05" "Traction by Gino Wickman": "00:41:25" Key Concepts "Prompt Engineering": "00:19:25" "Blue Ocean Strategy": "00:40:24" "Shiny Object Syndrome": "00:41:25" "Polarizing Perspectives": "00:52:27" Notable Mentions "NLP Communication Strategies": "00:01:05" "Robyn": "00:19:47" "Peter Diamandis": "00:23:19" "Sean Cannell": "00:39:32" "Jasmine Star": "00:43:16" "Jordan Peterson": "00:44:54" "Brent Hammer": "00:48:04" Transcript: For a full episode transcript, it can be found here. Sharables: For sharable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.

In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into the power of digital billboards. They discuss how this modern twist on a traditional medium can significantly enhance your marketing strategy. From the ability to update ads in real time to their cost efficiency, digital billboards offer incredible opportunities for dynamic, eye-catching advertising. Tune in to discover why this tool should be in your marketing mix.Key Points:[0:25] - Why Digital Billboards Should Be in Your Marketing Strategy Digital billboards grab attention, much like those in New York or Vegas, with dynamic visuals that are hard to ignore.[1:38] - Real-Time Flexibility Unlike traditional billboards, digital ones allow real-time updates, offering dynamic options for flash sales or weather-based ads.[2:15] - Tailored Ads and Customization Tailor your ad depending on time, day, or weather—like promoting hot coffee during a rainy morning or iced coffee in a heatwave.[3:17] - Visibility and Impact Bright, vibrant, and located in high-traffic areas, digital billboards engage more than static ones, helping retain customer attention.[4:43] - Cost-Effective and Flexible Campaigns Digital billboards can be shared with other advertisers, lowering costs while enabling targeted, short-term campaigns.[7:10] - Targeting the Right Audience at the Right Time With the ability to customize based on audience behavior, digital billboards offer the precision of online ads in the real world.[9:23] - Return on Investment (ROI) The ability to track metrics and see real-time results makes digital billboards a smart choice for businesses focused on measurable growth.Quotable Moments:[0:53] "Digital billboards are like the social media of Out of Home advertising—dynamic, adaptable, and grabbing attention instantly." - Andrew Brockenbush[2:49] "Imagine seeing a billboard that updates ER wait times in real-time—that's the kind of flexibility digital billboards offer." - John Fritzsching[9:53] "It's Google Ads in the real world—digital billboards give you data-backed results to prove your ROI." - Andrew BrockenbushLinks Mentioned:Beefy Marketing: http://www.beefymarketing.comDigital billboards offer unparalleled flexibility, visibility, and targeting, making them a valuable addition to any marketing strategy. If you're looking to boost your brand's presence with real-time, customizable, and cost-effective advertising, it might be time to consider digital billboards. Visit Beefy Marketing to explore how they can help with your marketing needs, and don't forget to subscribe to the podcast for more growth hacks.

Send us a textIn this episode of The Reality of Winning, I'm diving into why you're attracting the wrong people into your ecosystem and how to fix it. Engagement and likes might feel good, but they don't pay the bills. It's time to stop focusing on metrics that don't matter and start thinking about how many appointments you're booking from your content. I'll share the shifts you need to make, including building a strategy that actually connects you with your ideal clients—ones who book, buy, and stick around.Subscribe to my newsletter by clicking here.Follow me on LinkedIn by clicking here.Join me on Instagram by clicking here.Support the show

So, you've figured out the side hustle you want to pursue. Now what's the next step? Hint: It's finding your audience.I'm not talking about just anyone who might come across your side hustle, I'm talking about the specific person who needs and wants what you're offering! It's time to get creative and identify who it is you're talking to, and I've got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle. In this episode we discuss:How to identify your customer/audience by understanding their habitsThe benefits of getting hyper-specific in your research How to reach out to the customer you identify as your target audienceHighlights include:00:00 Intro01:57 Identify target audience 06:12 Writing out your target listener attributes12:30 Get on the phone with potential audience17:30 Secondary audience'Check out episode 427 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSide Hustle Pro Bootcamp: https://sidehustlepro.co/bootcampPodcast Moguls: https://www.sidehustlepro.co/podcast-moguls/Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

I hate to break it to you, but just having a cute logo and your favorite colors isn't the right way to engage and grow your dream audience. So this week we have a branding specialist, Catie from Cedar June Studio to talk all about how to let your personal brand attract the right audience. In this episode, we cover:Why newsletters make more sense than social media ( if you want real engagement) How to use AI for audience researchIs Threads worth it? How to find your niche audience and create a  personal brand tailored to themConnect with Catie:Cedar June StudioCreator Shoutout:@travelcreatorceoWant to be featured on the pod?https://docs.google.com/forms/d/e/1FAIpQLScrPYGf4l_wWSGQgul4vY-8DS-5Kloj0owstVehKn9r_oabRA/viewformAI Prompts to Grow Your Travel Content: https://www.travelcontentwriting.com/creatorresources/p/aipromptsfortravelcontentcreators FREE Resources:FREE Creator Wildfire Co-Working Community:https://travelcontentwriting.hbportal.co/public/65f1dece8139f500190c30caFREE DIY Content Repurposing Guide: https://travelcontentwriting.hbportal.co/public/64c11bc09da87f002b3e2b4aFREE Travel Creator Newsletter Template: https://travelcontentwriting.hbportal.co/public/64c541cc034b1a032be4479bTry ConvertKit for FREE:https://app.convertkit.com/users/signup?plan=free-limited&lmref=-G3vDwThis podcast features an affiliate link. This means I might earn a small commission if...

Have you ever wondered why some businesses thrive while others struggle? Or why being agile in today's economy is more crucial than ever? It's not random. Specific principles drive savvy entrepreneurs to stay ahead. Are your business strategies truly effective, or are you being held back by outdated financial wisdom? What if we told you that a single conversation could radically transform your approach to wealth building? (Spoiler alert: It did for hosts Brandon and Amanda!) Watch as Perry Marshall, a renowned business consultant, unveils game-changing insights. It's time to learn how the 80/20 rule, strategic thinking, and building excess capacity can revolutionize your business approach. Are you ready for a crash course in 21st century wealth wisdom? Tune in and unlock your true wealth-building potential!   00:00 Life-Changing Conversation with Perry Marshall 01:07 Introduction to Wealth Wisdom Financial Podcast 02:15 Meet Perry Marshall: From Audio Geek to Marketing Guru 10:19 The Power of 80/20 Principle in Business and Life 14:00 Navigating the Digital World: 90/10 and Beyond 17:35 The Agility Decade: Preparing for a Volatile Future 28:14 The Importance of Thinking and Deliberate Practice 32:47 Attracting the Right Audience 33:33 Critique of 'Think and Grow Rich' 34:08 The Iceberg Analogy 34:48 Mastermind Group Insights 36:55 Lessons from Google Ads and Infomercials 38:58 The Importance of Diversification 41:35 Break Glass in Case of Emergency 45:28 Financial Resilience and Agility 51:06 Final Thoughts and Encouragement   Watch on YouTube here: https://youtu.be/WKXbc3jHBBE    Links mentioned in the show: Schedule a Discovery Call here: https://www.wealthwisdomfp.com/call Join the Wealth Wisdom Financial Community for more practical tips and a group of people to grow your wealth alongside: https://www.wealthwisdomfp.com/community Watch our previous episode about adaptability: https://youtu.be/UjCMEY_GNOo  GET THE BEST FROM PERRY MARSHALL HERE: https://www.perrymarshall.com/8020-book/   

Your next great marketing idea could come from an unexpected place — possibly from a totally unrelated industry. That's a powerful lesson Jonny Etherington, Vice President of Marketing and Communications at Care Advantage, has learned over the course of his career so far. It's a mindset he's applied in his role at Care Advantage, a trusted provider of in-home healthcare for 35 years. Jonny attributes the company's longevity to its commitment to service and building a strong internal culture."I'm very motivated to work with good people and people that are engaged on a daily basis and challenge you on your ideas," Jonny tells host Dave Charest.On this episode of Be a Marketer, Jonny and Dave explore the unique challenges of marketing in the healthcare industry. Discover how Jonny leverages various marketing channels, including Constant Contact's email and SMS features to reach clients and caregivers.Tune in to learn how Jonny stays ahead of marketing trends, the importance of showcasing real people in marketing efforts, and why you should never underestimate the power of keeping a simple pad of paper and a pencil nearby.Additional Resources:Add the SMS Marketing Add-on to Your Constant Contact Email PlanCreate a Custom Landing Page With Constant ContactConnect your Constant Contact account with VimeoAutomatically Generate a Marketing Campaign Based on Your Goals With Constant Contact's Campaign BuilderMeet Today's Guest: Jonny Etherington of Care Advantage Inc.☕ What he does: Jonny is the VP of Marketing and Communications at Care Advantage, a home healthcare organization based in Richmond, Virginia. Originally from Scotland, Jonny has over 20 years of experience in marketing and brand development. He is passionate about using his skills to make a difference in the lives of others. 

This episode might boost your profits quicker than anything else! We all know the importance of email in business, but what if your perfectly crafted emails land in spam folders?When your SEO is stellar, you'll get many inquiries. Great, right? But what if your excellent customer service emails aren't reaching potential clients? That's why I'm thrilled to have Nicolas Toper, the genius behind Inboxbooster.com, on today's podcast. He'll share how Inboxbooster ensures your emails land in the inbox. Plus, discover a free tool to test and fix your email deliverability issues. The best part? He makes it so easy for us to fix!Ready to learn? Let's get to it!Watch Us on Youtube!https://inboxbooster.com/https://www.instagram.com/ntoperA bit about our guest:●  Nicolas is an inventor, founder, and CEO with over 15 years of experience ensuring emails get delivered. He previously co-founded email-delivery company CritSend which delivered more than 50 billion emails. He also founded Pilo, a cleantech company that launched the first AA battery that recharges when you shake it. ●  Currently, he is the CEO and Co-Founder of Inboxbooster, a platform that uses AI to ensure emails don't end up in Spam/Promotions on Gmail, Outlook, and Yahoo. The platform serves over 2,000 clients, including YCombinator, Zengo, and Wisbee, and has recently been featured in several articles, including Forbes, FinSMEs, and Business Mole. ●  Nicolas has a Master of Science in Computer Science degree from the Conservatoire National des Arts et Métiers, has been awarded 4 patents on computer compiler optimization and email deliverability, and speaks French, English, and German. Love today's podcast?

What drives your real estate decisions?   In this episode, I sit down with branding and marketing expert Etienne Bessette to uncover the crucial element of understanding your audience. Etienne shares his insights on why knowing your customer is essential for success in any business, especially in real estate.   We dive into the importance of speaking directly to your audience's needs and how focusing on their pain points can lead to better communication and higher sales. Etienne explains his backward approach to marketing, starting with the audience's triggers and working from there. This method not only enhances customer engagement but also reduces marketing costs by targeting the right people.   Etienne and I also discuss the power of personal branding versus company branding in real estate. Whether you're an independent agent or part of a larger organization, understanding how your personal brand impacts your business is key.   Join us next week for part two, where we continue our conversation on branding and communication strategies for real estate investors.   What you will learn if you listen to the episode:   - Understanding Your Audience in Real Estate - Importance of Customer Needs in Business - Effective Communication with Real Estate Clients - Personal Branding vs Company Branding - Marketing Strategies for Real Estate Success - Reducing Marketing Costs by Targeting the Right Audience - Enhancing Customer Engagement Through Branding   SUPPORT US ON PATREON!    patreon.com/realestateeffect and become a part of our real estate family! You'll get access to exclusive content, monthly virtual meetings [Ask me anything!], special events, and more!   And please subscribe to the show, share it with a friend and send us feedback. Visit www.realestateeffect.ca and follow me on IG @monsaxel   Timestamps:  

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how CMOs can effectively implement personalized marketing campaigns. Show NotesConnect With: Dan Levi: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you tired of wasting time on social media posts that yield no results? Unlock the secrets to qualifying leads through social media with me, Lynn Louise, the Cosmic Valkyrie. In this eye-opening episode, you'll learn how to ensure that your prospects are genuinely ready for transformation and willing to invest in themselves. Using a viral Facebook post as a case study, I'll show you why creating genuine connections before a call-to-action can skyrocket your income by effectively targeting the right audience. Say goodbye to the common pitfalls that drain your energy and start optimizing your social media strategy today!Let's face it: trying to close as many clients as quickly as possible isn't the best approach. This episode focuses on attracting aligned clients who are committed to their transformation journey. Discover strategies for filtering and qualifying leads effectively, ensuring only the most dedicated individuals make it through your funnel system. Plus, I'll guide you to a free 30-minute video filled with insights on meaningful client relationships that you can access via various social media platforms. Join me for actionable advice that will enhance your social media prospecting efforts and build lasting client relationships. Lynn Louise has been helping coaches all over the world for over a decade. Her Evolution 10X Method combines Cosmic Wisdom, Brain Science, and Fundamentals in Business Strategy to help you quiet your mind, uplevel your consciousness, so you can implement the strategy you need for success with ease and flow. Lynn Louise is a Master Certified Hypnotist, Telepath, Shapeshifter, Multidimensional Traveler, and Coach driven by a powerful mission to help others. Her approach is unlike any other mentor's you have experienced. So, if you are ready to collapse timelines and create the business of your dreams - buckle up! For more information on how to work with her within her Mastermind: CLICK HERE

Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to find your right audience, distinguish between branding and marketing, and convert a massive following into paying customers. Show Notes: 0:04 - Introduction to the Ad Nerds Podcast Spanky Moskowitz welcomes listeners to the podcast. Overview of Spanky's extensive experience in the ad industry. 1:06 - Listener Question: Marketing Strategy for a Food Truck Charlene from Upstate New York seeks advice on marketing a new catering service for college students. Spanky's recommendations: Use Instagram and TikTok to create enticing food videos, build interest with testimonials, and execute a targeted 48-hour paid media push. 5:22 - Listener Question: Attracting the Right Customers for Outdoor Structures Business Jim from Pennsylvania wants to attract high-value customers for his pergolas and gazebos. Spanky's advice: Retarget Google Ads data on visual platforms, use old-school tactics like lawn signs and postcards, and combine digital and traditional marketing strategies. 17:20 - Differences Between Branding and Marketing Spanky explains the key differences: Branding is long-term, builds loyalty, and creates value and feelings, while marketing is short-term, builds responses, and is transactional. 20:38 - Listener Question: Converting TikTok Followers to Paying Customers Anita from California asks how to monetize a large TikTok following for a couple's therapy business. Spanky's suggestions: Charge a nominal fee for valuable video content to increase perceived value, and follow up with a sales sequence via email. 24:25 - Listener Question: Branding Strategies for a Wealth Coach Neal, a wealth coach, seeks advice on branding in the coaching industry. Spanky's guidance: Offer valuable, microscopic content without an immediate ask to build trust and loyalty, then retarget with offers. 27:47 - Listener Question: Moving Excess Inventory for a Supplement Business Taz from Orlando needs to clear out old stock of amino acid supplements. Spanky's strategy: Conduct a blowout sale for old flavors, use targeted ads to drive traffic, and retarget with new products for upsells. 34:37 - Closing Remarks Spanky shares additional insights and wraps up the episode. Encouragement to subscribe, rate, and review the podcast. 35:53 - Outro Spanky signs off and thanks listeners. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of The Collective Podcast, Shane and Kyle, along with special guest Dan Smokoska, explore effective LinkedIn strategies for content creation and engagement. Dan shares his unique point system for meaningful online interactions and the importance of a well-crafted LinkedIn profile.03:25 - The Power of Engaging on LinkedIn06:47 - Intentional Design: Building an Audience10:09 - Providing Value and Building Trust13:58 - LinkedIn: Industry Conversations and Referrals23:13 - Optimizing Your LinkedIn Profile25:39 - The Rise of Video Content on LinkedIn28:01 - Authentic and Relevant EngagementTakeaways:  LinkedIn excels as a platform for industry-specific discussions and high-level referrals. It's an ideal space for connecting with peers, sharing knowledge, and building relationships that can lead to significant business opportunities.  Engaging with your network on LinkedIn through likes, comments, and direct messages is more impactful than merely creating and posting content.   Be deliberate in curating your LinkedIn connections. Focus on engaging with individuals and groups who align with your professional goals and can benefit from your expertise. This targeted approach ensures your efforts are directed toward those who matter most to your business.Treat your LinkedIn profile like a sales page. Ensure it clearly communicates who you are, what you do, and how you can help your audience. A professional photo, a compelling banner image, and a well-crafted summary can significantly enhance your profile's appeal and effectiveness.Quotes:"Are you providing value? And if you're doing that, it's going to help what you create to be seen by more and more and more people."   "If I had to choose one or the other, create content or engage consistently on LinkedIn, I would go with engage all day long. You can blow up as a company or as a salesperson by just engaging with the right audience.”   “When they click on your name, they land on your profile. And if your profile is not really intentional about who your audience is and what their pain points are and how you solve them... then they're not going to use you and they're going to jump off that page."Show Links:Community Platform: https://products.thecollectivecoaching.com/Social Media:Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/

Amazon Low Inventory Fee Update, Drew Spends 20K on Mentorship and Increasing Productivity .. ep 24Take your business to the next level with Advanced Arbitrage Tactics: https://www.skool.com/advancedarbitragetactics/aboutInside The group You'll get access to ✅ Bi-weekly group calls✅ The ability to ask me any questions you want✅ An OA Crash Course✅Methods to Avoid Price Tanking✅The EXACT Spreadsheet I use to Track everything in my business✅A community of seller who want to take their business to the next levelAnd Much much moreEpisode 24: John (https://www.instagram.com/sidehustleexperiment/) and Drew (https://www.instagram.com/realdrewd) discuss various topics including Amazon fees, Instagram's tiered pricing, and the importance of investing in education. They also touch on the challenges of mentorship and the value of paying for knowledge.#amazonfba #amazonfbatips #sidehustleexperimentpodcast Chapters00:00:01 The Value of Investing in Education and Mentorship09:16 Navigating Amazon's Fee Changes14:08 Instagram's Potential Tiered Pricing Model23:55 Building Trust Through Informative Content29:06 Targeting the Right Audience for Success32:36 Documenting Your Journey on YouTube38:13 Increasing Productivity Through Task PrioritizationFollow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp AVOID Price Tanking with The Tank Test Check List (FREE): https://bit.ly/3pgNWQzTake your business to the next level with Advanced Arbitrage Tactics: https://www.skool.com/advancedarbitragetactics/about

The conversation is about Facebook and Instagram ads and targeted ads in general. The guest, Lexi Wright, is an expert in this topic and runs a marketing agency called Back Pocket Social. They discuss the importance of having clear goals and measuring success when running ads. They also talk about the different audiences on Facebook and Instagram and how to target ads accordingly. The conversation emphasizes the value of hiring a freelancer or specialist to help with ads, especially if time is limited. For those DIYing their ads, they suggest starting with boosting posts that drive sales and analyzing website analytics to see if the ads are effective. In this conversation, Liz and Lexi discuss the process of setting up and running Facebook ads. They also explain the importance of having a website and how to choose the right type of ad and audience for your campaign. Lexi emphasizes the need for measuring and analyzing results, as well as the importance of having clear goals and a customer journey map. They also discuss the mindset and mindset shifts necessary for successful marketing.TakeawaysHaving clear goals and measuring success is crucial when running Facebook and Instagram ads.Understanding the different audiences on Facebook and Instagram can help in targeting ads effectively.Hiring a freelancer or specialist can save time and yield better results when running ads.For those DIYing their ads, start by boosting posts that drive sales and analyze website analytics to evaluate effectiveness. Set up a Facebook Business Manager account to run Facebook ads.Bring your assets, such as your Facebook and Instagram pages, into your Business Manager account.Set up an ad account to have more options for targeting and data.Consider setting up a data set to gather more information about your website visitors.Choose the right type of ad based on your goals, such as awareness, traffic, or engagement.Define your audience and set a budget for your ads.Create eye-catching creatives and compelling copy for your ads.Measure and analyze your results to make informed decisions.Have clear goals and create a customer journey map to guide your advertising strategy.Develop a growth mindset and understand the importance of measuring and analyzing data in marketing.Link to her free guide: backpocketsocial.com/lizQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.Timestamps(00:00) - - Intro (06:07) - - The Secret to Success on LinkedIn (08:17) - - Building the Right Audience (13:10) - - Intentional Engagement for Network Building (15:32) - - The Essentials of Effective Leadership (17:30) - - The Power of Hiring Right (21:37) - - Crafting Clear Objectives and Cultural Fit (24:42) - - Strategic Interview Techniques and Networking (33:21) - - Simplify Email Campaign Planning (35:09) - - Revisiting and Setting Work Expectations (38:45) - - Taking Action to Navigate Ambiguity (42:07) - - Assessing Resources for Improvement (44:14) - - The Skill and Will Framework for Effective Recruitment (47:04) - - Tools and Techniques for Effective Leadership Growth (51:37) - - Motivating and Developing People in Business Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Apollo.io. If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team's outbound emails. No email visibility means no meetings. This is the “silent nightmare” for marketers. You often don't even know this is happening. And the most common cause of it? It's actually an easy one to fix: you're not using the right tool. That's why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that's right, I said inbound emails too, ask their team about it).Marketers using Apollo have seen outbound email deliverability jump from 62% to 98% after making the switch. 98%! That means more replies, more meetings, and of course, more pipeline.Want to see what type of results you can get? Head over to apollo.io/e5 right now and their team will set up a free account for you. And as a thank you for your time, you will receive a free annual Exit Five membership, that's valued at $275. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Get valuable insights on writing as a ministry and reaching the right audience for your message as Shelley discusses the importance of consistently creating and publishing content to serve your intended audience, understanding and identifying your target readers. Take a Step of Faith and Finally Finish Your Book You have a story to tell. But creating a book that makes an impact isn't easy, especially without support and guidance. Our online community, Christian Book Academy, is where we help you write words that leave a legacy, self-publish books that fulfill your calling, and connect with a wider audience. Click here to learn more.  

Michael & Katrina Stead teach others online how to run booming AirBnB properties! Tune into this episode to learn how they found their ideal audience and built connections online. Subscribe to Legendary Marketer on YouTube Follow Legendary Marketer on Facebook Follow Michael & Katrina on Tiktok

Today is a special episode where CJ Gustafson and Sasha Orloff (3x founder and current CEO of Puzzle) go deep on the CFO-CEO mindsets…and talk podcasting. They cover: highlights and memorable advice from CJ's 50+ interviews on this feed, how to have impact as a CFO & CEO, the challenges of building finance software, each host's biggest mistakes, and how to make a successful podcast. Turpentine Finance hosted by Sasha Orloff will debut later this week and this season will feature firsthand stories from guests about the greatest inflection moments in the history of Mercury, OpenAI, Andressen Horowitz, Netflix, Runway, and more.

Does your agency offer web design services? What is your perspective on creating impactful agency web design? What do you think of how most websites are currently utilized? Today's guest is an expert in website design with a growth-driven approach to agency web design. He's been working in web design ever since the early days of the internet and believes nowadays many businesses are building low-quality websites focused only on sales. In his opinion, websites should have a strong technical foundation and create a journey that leads to engagement and conversions. Tune in to learn about his passion for creating impactful websites, how he developed a very effective foot-in-the-door, and how he's embraced podcasting as a way to attract the type of client he wants to work with. Mark Bevington is the CEO and founder of Ninedot, a website design and development agency that takes underperforming websites and turns them into the best-selling tools for their clients. Mark shares his insights on the limitations of traditional websites and the importance of growth-driven design. With over 23 years of experience, he sees a need for websites to evolve and adapt to changing analytics and customer preferences and allow for easy updates that align with business evolution. In this episode, we'll discuss: How to provide value in web design. WebCare as a foot-in-the-door strategy. Using a podcast to create meaningful connections. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Attract Masterclass: Do you want to know the four secrets to attract your ideal agency clients? Access our FREE masterclass series and learn how to create a magnetic agency, become an authority, and master the art of client attraction. Just go to AgencyMastery360.com/attract and unlock maximum profits. Three Differentiating Factors that You'll Find in Any Quality Website With over twenty years in the industry, Mark has seen a lot as a marketer and agency owner. When he started his agency, the internet wasn't really a thing, so they focused more on print work and newsletters and eventually moved to digital. However, some things remain unchanged because they're at the core of a solid business strategy, starting with quality, which has taken a hit with the onset of AI. In his opinion, since the pandemic and the surge of many new agencies that don't work with the necessary standards, it's become common to see crappy work all around. It can be challenging to differentiate quality work from garbage in the context of website design and development. Here are some differentiating factors: A reputable agency or designer takes the time to thoroughly analyze the client's business, target audience, and goals before embarking on the project. They conduct research and gather relevant information to ensure that the website aligns with the client's brand identity and effectively communicates their message. A well-designed website is visually appealing, easy to navigate, and optimized for different devices and browsers. For Mark, UI and UX have become such buzzwords and most people don't understand what that means. It's not just about getting a client from point A to point B. Behind that should be an understanding of the experience based on the journey you're creating. A website should not be a static entity but rather an evolving platform that adapts to changing market dynamics and user preferences. A quality web agency conducts A/B tests, analyzes user behavior, and makes necessary adjustments to improve conversion rates and achieve business objectives. Garbage work, on the other hand, lacks this growth-driven approach and fails to leverage data to enhance the website's effectiveness. Affordable Website Support as a Strategy for Long-Term Success Mark's web design agency has always provided some degree of web maintenance for its clients. However, as clients continually asked for a more affordable dedicated website support option, the agency developed a new service called WebCare. Through this service, his agency helps clients properly maintain the core functions of their websites by having an expert team keep a watchful eye out for technical issues. As Mark notes, most clients are brilliant at their actual business but lack the technical knowledge needed to run a website themselves and need reliable, judgement-free support to maintain it. WebCare is all about maintaining a website as a long-term investment. While the aesthetics of a website may become outdated over time, proper maintenance ensures it continues to function effectively. Additionally, it's become a very effective foot-in-the-door offer for them. If a client comes to them with an underperforming site, they can offer this affordable option instead of hitting them right off the back with an expensive rebuild and get the relationship going. Being able to show quick wins to clients is a key element in building trust and further extending that relationship. The Game Changer: Embracing Change Through a Mastermind As a business owner, Mark acknowledges it can be difficult to allow himself to be vulnerable and open to change. Because of this, his business was at a point profitable but still not at the scale it could have been. In this sense, becoming a mastermind member has proved to be the game changer for his agency's growth as well as an emotional roller coaster. The first 12 months were all about changing everything he thought worked about the business. Despite the initial challenges and doubts, the results of implementing these changes have been impressive in year two. Of course, success does not happen overnight and it requires time and effort to see the desired outcomes, but the mastermind has provided him with the necessary resources and support to implement the changes effectively. After a year of establishing the right processes and SOPs, Mark now realizes how inefficient they really were with him handling too many tasks outside his expertise area. He needed to find people to handle these tasks. It was an investment – both financial and it terms of time – to get it right, but it's been definitely worth it. This shift has brought newfound freedom to spend more time on personal interests and taking the time to think, implement, and try new strategies to grow the business. Creating Meaningful Connections & Reaching the Right Audience with a Podcast Even though his podcast it's still in its early stages after launching three months ago, Mark loves podcasting as a way to connect with others, share stories, and create meaningful connections. It all started as a way to reach more clients in the pet industry, since this is work Mark enjoys so much. A podcast seemed like a good way to get in contact with adoption shelters, animal centers, and independent pet companies. Although he had initial resistance to the idea of starting a podcast, after discussing it with his colleagues and receiving encouragement, he decided to give it a try. It turned out to be another great benefit of being a mastermind member. The encouragement he received from the team pushed him to get into a world he now enjoys very much, with the experience not only serving as a marketing tool but also as a way to build unique relationships and friendships. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode, I talk about why it's not a good idea to show your ads to people all over the world. I share examples to explain why it's better to focus on specific groups of people in certain countries. By targeting the right audience, you can make sure your ads are more effective and you don't waste money.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:0:00 The Pitfalls of Worldwide Ad Targeting9:48 Targeting Countries for Online Advertising15:27 Targeting the Right Audience for SuccessApply for ads management with [QUĀY.jo].https://theartofonlinebusiness.com/ads