Podcasts about right audience

RIGHT MESSAGE WITH THE RIGHT AUDIENCE Authority is built on clarity, collaboration, and consistently showing up, especially in your own voice and message. It's about being authentic. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Cindy J. Holbrook, the "Visibility Wiz," to uncover how experts and coaches can turn their podcast into not just more content but a true engine of authority.   Important Links: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz. Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Cindy on Podcast Evolution & Visibility 01:21 The Power of Owning Your Stage 02:21 Oprah's Interviewing Superpower 03:15 Launching a Podcast with Influencers 06:15 Authority and Core Messaging 08:21 Standing Out in a Crowded Niche 10:07 Messaging and Consistent Client Attraction 13:19 Authentic Business Strategy Alignment 15:33 Storytellers and Writers: Embracing Your Client Attraction Style 16:02 Doors Opening Through Podcasting 17:54 Lead Magnets and Capturing the Right Audience 19:07 The Power of the "3 a.m. Problem" 21:21 Relationships vs. Algorithms 24:04 Messaging that Cuts Through the Noise 25:00 Audience Growth Strategies for Podcasts 26:23 The Triple Win of Collaboration 28:02 Creating Stages and Collaborative Events 30:02 AI vs. Real Authority Relationships 32:19 The Value of Personal Stories 35:19 Attracting Your Ideal Clients Authentically 40:07 Letting Go of the Wrong People 41:14 Discover Your Ideal Client's True Traits 42:34 The Seven Client Attraction Styles   Key Takeaways: - Create Your Own Stage Cindy and Erik break down how launching a podcast instantly positions you as a creator (not just a guest) giving you authority and access to industry leaders for high-impact collaborations. - Borrowed Trust Multiplies Visibility Learn how featuring recognized names early creates exponential trust, opening doors to bigger audiences and more influential guests. When your dream guest says yes, their credibility flows to you, raising your profile in the process. - Your Message is Your North Star Authority is built when your message never wavers. Cindy and Erik show why clarity is more critical than novelty and how consistency carves out your category of one. The strongest brands aren't afraid to repeat their core message. They repeat it creatively, in different contexts, weaving in unique stories and personal experiences. - Authenticity is Non-Negotiable Discover why copying strategies that work for others leads to frustration, while embracing your unique client attraction style builds real connection and credibility. Cindy shares practical exercises, such as drawing your ideal client, to tap into authentic psychographic insights. - Lead Magnets That Attract Premium Clients Generic lead magnets build disengaged lists. Cindy and Erik stress the importance of solving the "3 a.m. problem" for your ideal client, designing offers and email content that resonate deeply and convert consistently. - Authority Endures Beyond AI While algorithms and AI shift daily, personal connection and storytelling remain the true currency of influence. Cindy's real-life stories, lessons learned, and her willingness to be visible (bald head and all) demonstrate how leaders stand out by owning their truth. - Collaboration is the Fast Track to Authority From summits and giveaways to roundtable interviews, collaborations create triple wins: for you, your partners, and your communities. Cindy and Erik reveal how even "new" podcasters can leverage collaborations to grow authority quickly.   Episode Highlights: How podcasting has evolved from interviews to powerful solo episodes with audience challenges Why partnering with top names can multiply trust overnight The seven client attraction styles and how to discover yours The dangers of vague messaging and the rewards of authentic, story-driven branding How to overcome imposter syndrome by focusing on serving a specific community   Links and Resources: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj   Your Podcast Authority Audit: Are you ready to take your podcast to greater heights? Most podcasts have an Authority Gap. Their content is good. Their expertise is real. But their message isn't landing. Does that sound familiar? The problem is that their positioning isn't clear. And, their podcast isn't creating the influence, opportunities, and clients it should. That's why I created the Podcast Authority Audit. The Audit is designed to uncover what's holding your podcast back from becoming the authority engine it was meant to be. We'll identify: • Where your authority is leaking • Why your message isn't creating action • What's preventing listeners from becoming clients • How to become the obvious choice in your niche Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your Podcast Authority Audit at www.PodcastTalentCoach.com/coaching.   Next Week: Next week on the show, we'll talk with Jedlie, host of the Reading With Your Kids podcast. He will show you how he has leveraged borrowed trust over 2,400 episodes to build trust and grow his business and impact.

Great marketing isn't about saying more—it's about understanding more. In this episode, Diane DiCarlo shares why customer insight is a competitive advantage, how curiosity leads to better strategy, and what organizations can learn when they take the time to listen.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/curiosity-first/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Meet Diane DiCarlo(05:13) From In-House Marketer to Consultant(09:40) Talking to the Right Audience(15:25) Marketing Isn't Always the Problem (20:15) People Buy Emotionally, Then Defend Logically(25:52) The Surprises Hidden in Surveys(31:18) Common Mistakes Marketers Make(35:23) Marketing in the Age of AI(40:42) Learning That Not Everyone Thinks Like You(42:33) The Free Birding Chapter(45:00) Let Go of the Five-Year Plan

If your content is getting views but not converting into clients… this episode will completely change how you see your business.I'm joined today by Julie Solomon, identity and messaging coach, bestselling author of Get What You Want, and a leader in helping creators and entrepreneurs scale their brands with clarity and alignment.From building multi-million dollar businesses to going through deep identity reinvention, Julie breaks down the real reason most people struggle to grow, and it's not your content, it's your messaging, your audience, and who you're speaking to.In this episode, we unpack the 3 types of buyers that control your revenue, why pain-point marketing is outdated, and how shifting your identity and messaging can help you attract high-quality, aligned clients.If you've ever felt like you're posting consistently but not seeing results, attracting the wrong audience, or struggling to convert… this episode will give you the clarity you've been missing.

Social media marketing success starts with understanding your audience, yet most creator-entrepreneurs skip this step entirely. Without that foundation, even consistent creators end up guessing what works, leading to low engagement and missed business opportunities. In this episode of the YAPCreator Series Replay, Hala Taha shares proven insights from experts like Neil Patel, Julie Solomon, and Ken Okazaki to help you understand your audience, create content that converts, and build a loyal, engaged community. In this episode, Hala will discuss:  (00:00) Introduction (02:04) Neil Patel on Finding the Right Audience (06:22) Turning Your Audience Into a Business (08:28) Creating Content That Actually Converts (12:55) Understanding What Your Audience Really Wants (17:29) Mastering Your Craft and Building Trust (21:48) Using Data to Guide Your Content Strategy (23:32) The Toilet Strategy for Video Marketing (26:13) Adapting Content Based on Audience Feedback Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com.  Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting  Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0  YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM  YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt  YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp  YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx  YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 YAPCreator Replay E4: youngandprofiting.co/YCR-E4  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Content Creator, Storytelling, Advertising, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing Podcast 

Authority is not an accident. It's the result of fiercely intentional strategy, authentic connection, and the right visibility. Creating authority through podcast interviews can attract clients and revenue. In this episode of Influential Voices of Authority, Erik K. Johnson brings in Kristen Nolan, senior client account manager at Interview Valet, to reveal exactly how podcast guesting can transform your voice into your most powerful business asset.   Episode Segments 00:01 "Open More Doors with Your Podcast" 01:10 The Two Sides of Building Your Audience 03:08 Finding the Right Partners in Your Niche 04:31 Why Guesting on Podcasts Works 05:19 Interviewing Kristen Nolan: Her Journey 07:39 Growing Authority Without Prior Podcasting Experience 09:55 Podcasting for Introverts and Thought Leaders 10:40 Strategy and Coaching: Custom Interview Prep 13:00 Storytelling for Impact and Connection 14:17 Building Trust as a Guest Authority 16:36 Real Results: From One Interview to $90K Deals 17:41 Go Beyond "Recording and Done" 18:22 Compounding Connections for Exponential Growth 19:08 The Power of Consistency in Podcast Visibility 20:27 Guesting vs. Conferences: Leverage and Repurposing 22:01 How to Target the Right Audience as a Guest 23:47 Researching Shows for Strategic Guesting 25:02 Secrets of Being a Great Guest 26:46 Promote Value, Not Just Products 27:45 Handling Difficult Interviews and Guests 28:05 Vetting Podcasts That Align with Your Brand 29:43 Confidence, Preparation, and What Kristen Would Do Differently 33:00 Special Interview Audit Offer   Key Takeaways - Stop talking to the same circle. Erik and Kristen break down why you must get your message in front of new ears if you want to capture more leads, clients, and visibility. - Guesting is not just about reach; it's about resonance. Kristen reveals how strategic podcast guesting helped one client close a $90,000 deal through the power of authority and trust, not a sales pitch. - Your network multiplies with every episode. Great guests know how to turn one connection into many by leveraging each interview for introductions, new relationships, and lasting partnerships. - You don't need a huge audience. What matters is getting in the right room, with the right message, at the right time. Authority comes from trust, not just traffic numbers. - Consistency over perfection. With the right systems, you build influence through steady, authentic visibility—even if you start out cold and nervous.   Ready to Boost Your Podcast Success? Kristen shares details about the free Interview Valet Podcast Interview Audit. This powerful resource evaluates your speaking style, the balance of your interviews, filler words, and your connection with audiences, all so you can amplify your authority and impact. Get your free podcast interview audit and connect with Kristen: https://interviewvalet.com/kristen   Podcast Audit Ready for your own podcast authority audit? Apply to chat with Erik and uncover your show's authority gaps: https://podcasttalentcoach.com/coaching   Next week, tune in as Erik shares more proven strategies to amplify your influence, attract premium clients, and finally step out of obscurity. Authority isn't accidental, it's intentional and within your reach.

She helped grow a YouTube channel from 100,000 to 14 million subscribers in just four years, all while balancing a suite of other successful podcasts and media ventures? Grace Miller, Head of Failure and Experimentation at Flight Story, the powerhouse behind "The Diary of a CEO" and other massive shows, shares her unique insights. In this episode, Grace pulls back the curtain on the world of high-stakes content creation, revealing the ingenious experiments and surprising failures that have fueled their meteoric rise. If you're obsessed with crafting great content and eager to understand the nuanced mechanics of YouTube growth, this conversation offers an unparalleled look into how one of the industry's leading teams navigates the ever-evolving digital landscape.Timestamps:00:00 Introduction02:00 The Scale of Diary of a CEO & Flight Story04:40 When Doubling Content Backfired08:01 Why Multiple YouTube Channels?13:00 Measuring YouTube Experiments15:37 Underutilized YouTube Features21:55 The Power of YouTube Chapters26:06 Anatomy of a Successful Experiment29:20 The Localization & Dub Experiment35:45 Designing Effective Experiments37:33 Core Metrics for YouTube Growth40:08 Tactics for Returning Viewers47:20 The Culture of Failure and Learning51:40 YouTube vs. Podcast Content54:26 Embracing Failure Personally59:00 The Value of Action Over Inaction1:03:00 Fostering a Culture of Experimentation1:11:57 AI in Content Creation1:16:17 The Future of the Creator Economy1:20:24 Targeting the Right Audience, Not Just All Audiences1:25:21 Grace's Personal Experimentation Journey1:28:31 Lead vs. Lagging Indicators for GrowthIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Grace:Instagram: https://www.instagram.com/graceexperimentsLinkedIn: https://www.linkedin.com/in/grace-miller-linked-inFeatured in this episode:Kit: https://www.kit.comHighlights:04:40 When Doubling Content Backfired08:01 Why Multiple YouTube Channels?13:00 Measuring YouTube Experiments15:37 Underutilized YouTube Features21:55 The Power of YouTube Chapters

Head & Heart: The Formula for Audience Connection Motivation vs. Information: What Makes a Great Speaker? Episode 294 (Martin is based in Toronto) In this conversation with Martin Peremuter we explore: how evergreen topics like leadership and trust continue to anchor conferences why AI dominates current conference agendas what an audience can realistically apply from a one-hour keynote the balance between information and motivation why sleeping audiences don't learn how cultural differences affect speaking styles and expectations the strategic value of the pre-event call why the gig starts before stepping on stage how integrity off stage affects booking success how to connect with both analytical and emotional audience members why audience interaction must be earned how conference organizers should define purpose and desired behavior change ----- About our guest, Martin Permuter: Martin is the president and co-founder of Speaker's Spotlight, a speaker booking agency.  He has personally booked over 9,000 speaking engagements in the past 30 years. He served on the board of governors of the International Association of Speakers Bureaus, (IASB) for the past three years and was president last year. IASB's membership is made up of speakers' bureaus, lecture agencies, and speaker management companies from around the world.  Learn more about Martin and Speaker's Spotlight at https://www.speakers.ca/ ----- Key lessons from this conversation with Martin Perelmuter: leadership, communication, trust, and teamwork remain evergreen topics AI is currently in demand, while trends like social media rise and fade an audience realistically applies one or two ideas from an hour keynote speakers must balance valuable content with engagement sleeping audiences don't learn cultural expectations influence how speakers are received the pre-event call is critical to customizing the message the gig starts before the speaker steps on stage speakers are judged on integrity both on and off stage the best speakers connect with both head and heart audience trust must be earned before asking for interaction conference organizers must start with why and define the desired behavior change ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskill      

Discover how a serial entrepreneur turned childhood adversity and nine failed startups into a groundbreaking AI and quantum computing platform. Martin Sajon, founder of /q99, reveals the harsh realities of startup life and how quantum tech is solving enterprise supply chain mysteries before they happen. In this episode, we dive deep into the mind of a multi-exit founder who started building computers at age five. Martin shares the intense, unfiltered story of his previous cybersecurity venture, leading up to a grueling eight-month acquisition process by Coalfire. He opens up about the severe physical and mental toll of building a company on the brink of collapse, offering a critical warning to founders about prioritizing sleep and personal health over the endless grind. Beyond the personal journey, we explore the cutting-edge technology behind /q99. Martin breaks down how they are tackling the massive problem of unstructured enterprise data by combining artificial intelligence with quantum computing. Learn how quantum embeddings and knowledge graphs are enabling large enterprises in the energy and supply chain sectors to discover hidden vulnerabilities and predict complex failures across global networks. Chapters 00:00 Introduction to Martin Sajon and His Journey 02:38 Overcoming Adversity: The Impact of Childhood Experiences 09:44 The Path to Acquisition: Lessons from Neuralis 15:34 The Thrill of Entrepreneurship: Embracing Failure 17:56 The Importance of Self-Care in Startup Life 21:31 Prioritizing Self-Care in Entrepreneurship 23:45 Transitioning from Acquisition to New Ventures 26:39 Understanding Q99's Market Solutions 29:51 The Role of Quantum Computing in Data Management 33:39 Navigating the Investment Landscape for Q99 36:27 Targeting the Right Audience for Q99 39:26 Flexible Pricing Models for Clients 41:45 Lessons Learned from Past Failures 43:33 Future Roadmap and Growth Plans for Q99 Host: Jake Aaron Villarreal leads the top AI recruitment firm in Silicon Valley, www.matchrelevant.com, uncovering stories of funded startups and going behind the scenes to tell their founders' journeys. If you are growing an AI startup or have a great story to tell, email us at: jake.villarreal@matchrelevant.com

On this episode, Danielle Hughes joins the podcast to share how she helps individuals develop their Genuine Personality Brand.  She’s been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver, and a badass. You can learn more about her at https://www.morethanwordscopy.com. The post 419: How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One first appeared on Persuasion by the Pint.

You ever have the feeling what you see on the news and socials is exactly and only what they want you to hear? Yeah, me too. Turns out it's true. Very rarely do you get the full story so you can make your own informed decisions. And, this practice is skewing and distorting the way we view and interact with the world. My guest today, Jeremy Carey – Founder of IRONCLAD, knows exactly what this is about and in his new series (partnered with Shawn Ryan), Target Intelligence: Psyop, they unpack exactly how this is happening in every aspect of life. We talk about what he calls the "Forgotten Audience" and the "Doer Class," the power of telling good stories – accurately, why authenticity is the key to success in an inauthentic world, and understanding the "Education-to-Entertainment" ratio in consuming content. SHOW HIGHLIGHTS 00:00 - Opening 02:03 - Why Ironclad Exists 03:41 - The Content Attention Crisis 05:03 - The Forgotten Audience 06:31 - Storytelling Without Agendas 08:04 - Authenticity in Modern Media 09:10 - Working with Elite Creators 10:28 - Advice for Creators & Entrepreneurs 11:42 - Early Failures and Lessons 14:01 - God's Will, Hard Work, and Obstacles 17:20 - Getting Reps & Evolving Your Craft 18:17 - Inside the Target Intelligence Series 21:16 - Psychological Operations in Everyday Life 22:53 - Useful Idiots & Hidden Influence 24:26 - Conspiracies, Credibility & "They" 27:05 - The Future of Media Consumption 29:19 - AI Disruption in Film & Branding 31:27 - Masculinity Content & Market Saturation 32:37 - Tools, AI & Adding Value 34:00 - Advertising, Trust & Audience Alignment 36:42 - Serving the Right Audience 39:32 - On-Demand Society & Tech Shifts 41:26 - Upcoming Ironclad Projects 43:51 - Turning Podcasts Into Film Series 45:39 - How to Know What's Real Anymore 48:13 - Deepfakes, Trust & Reputation 50:19 - The Importance of Authenticity 53:27 - Where to Find the Series Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

In this episode of the Flex Diet Podcast, I sit down with my good friend Dr. John Rusin to dig into his new book, Pain-Free Performance: Move Better, Train Smarter, and Build an Unbreakable Body. We talk all things movement, strength, and longevity—how to actually perform at a high level without wrecking yourself in the process.John drops some serious wisdom from decades of training and coaching, and we get into the real science behind balancing load, recovery, and pain management so you can keep crushing it for the long haul.If you want to know how to train hard, move well, and build a body that lasts, you'll definitely want to tune in.Sponsors:Beyond Power Voltra1: https://www.beyond-power.com/michael13Daily Fitness Insider Newsletter: https://flex-diet.kit.com/bfa1510fa8Available now:Grab a copy of the Triphasic Training II book I co-wrote with Cal Deitz here.Episode Chapters:03:15 Conversation with Dr. John Russin Begins04:16 The Journey of Writing 'Pain-Free Performance'06:16 Challenges and Insights in Book Writing12:12 Health and Longevity in Fitness Coaching14:54 The Importance of Recovery and Self-Care24:14 The Future of Fitness: Health First Approach27:42 Social Media vs. Real Education in Fitness30:25 The Challenge of Authenticity in Fitness Coaching31:07 The Value of Books and Live Events32:03 Targeting the Right Audience in Fitness44:59 The Importance of Foundational Movement Patterns47:38 Effective Ratios for Balanced Training51:12 Integrating Functional Movements for Injury Prevention56:02 The Role of Storytelling in Fitness Education58:28 Conclusion and Final Thoughts Flex Diet Podcasts You May Enjoy: Episode 343: Fueling the Corporate Athlete: Stress, Supplements & Performance with Dan Hunterhttps://youtu.be/0ek4XSs62RQ Episode 314: Unlocking Performance & Recovery: IV Therapies & Hyperbaric Oxygen Therapy with Jordyn Paynehttps://youtu.be/qnJHcepDx1cConnect with Dr Rusin:Pain-Free Performance: Move Better, Train Smarter, and Build an Unbreakable Body: https://www.amazon.com/Pain-Free-Performance-Better-Smarter-Unbreakable/dp/162860509XInstagram: https://www.instagram.com/drjohnrusincoaching/Website: https://drjohnrusin.com/Get In Touch with Dr Mike:Instagram: DrmiketnelsonYouTube: @flexdietcertEmail: Miketnelson.com/contact-us

Tune in and find out how AI is revolutionizing content marketing by automating tedious tasks, personalizing messages at scale, and optimizing distribution timing. Get practical strategies for improving ad campaigns with smart automation that actually connects with your audience.Learn more at https://cobaltkeys.com Cobalt Keys LLC City: Las Vegas Address: 220 Emerald Vista Way #670, Website: https://cobaltkeys.com/

In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship.   00:00 Introduction to Cold Calling and Marketing Strategies 03:00 The Journey into the Call Center Industry 06:00 Understanding Lead Management and Follow-Up 09:01 Targeting the Right Audience for Home Services 11:55 The Importance of Speed to Lead 15:04 Outbound vs Inbound Marketing Strategies 18:03 The Role of AI in Cold Calling 20:56 Data-Driven Approaches to Lead Generation 23:51 Building Your Own Call Center 26:54 Managing Call Center Agents and Performance 30:07 Insights on the Solar and HVAC Industries 32:47 The Cigar Business and Lifestyle Entrepreneurship 36:03 The Impact of Personal Branding on Business 39:01 Future of the Call Center Industry 41:59 Final Thoughts and Key Takeaways

Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Mastering the Art of Creating Irresistible Offers by Capitalizing on Trends In this episode, we delve into how to create compelling offers by leveraging current trends. The host outlines a step-by-step formula for aligning offers with personal values and market dynamics, using examples from the fitness and sports performance sectors. Key points include identifying hot topics, understanding public awareness, and filling knowledge gaps to meet consumer needs. The discussion highlights the importance of strategic marketing and offers insights into the practical application of trends like AI and GLP-1 medications in offer creation. 00:00 Introduction: Spotting Trendy Offers 00:46 Step 1: Align Offers with Your Values 01:28 Step 2: Identify Hot Topics and Trends 02:17 Step 3: Leverage Awareness Gaps 03:58 Step 4: Crafting a Trend-Based Offer 05:26 Step 5: Marketing to the Right Audience 06:58 Conclusion: Applying the Power Offer Formula

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsApply to Work with Voics: https://www.voics.co/schedule-youtubeJoin Aura: https://www.aura-app.ai/(00:00) Preview and Intro (01:12) Building a Lean Team Without Burnout  (04:06) Revenue vs. Profit: The Coaching Dilemma  (06:47) Why Coaching Businesses Aren't Sellable  (08:14) Jeremy's Background in Software & Mini Exits  (10:23) The Biggest Lie in Online Business  (12:22) Redefining Success & Lifestyle Goals  (16:04) Personal Brand Positioning(19:05) From Organic Marketing to Paid Ads  (22:12) Why Simple Scales and Fancy Fails  (23:34) Content Alone Won't Save Your Business  (25:31) Selling What Clients Want, Delivering What They Need  (29:30) Ads to VSL vs. Ads to Followers  (33:57) How to Qualify Clients Through Ads  (36:30) Willing vs. Able: Filtering the Right Audience  (40:54) Building Cult-Like Communities & Masterminds  (47:43) Lessons From Top Entrepreneurs & Mentors  (52:21) Consistency, Coachability, and Long-Term Thinking  (54:09) Why Hypothesis-Driven Testing Beats Guesswork  Support the show

Most nonfiction authors focus on writing and publishing—but overlook one crucial step that can make or break their book marketing efforts: deeply understanding their audience.In this episode of Your Path to Book Publishing, we break down the three essential things every author must know about their readers to publish and market a successful nonfiction book.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why vague audience definitions (like “first-time managers”) fall flat—and what to do insteadHow to align your book's content with your readers' stage of awareness and needsWhere to find your audience online and offline, and how one author found surprising traction in a forgotten nicheWhether you're self-publishing or going the traditional route, this episode will help you create a sharper, smarter book marketing strategy—starting with the audience that matters most: your readers.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Join the Author Edge Membership and connect with like-minded authors to learn how to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Louie talks about how you can attract the right listeners to your podcast. He explains why attracting the right listener matters, sharing tips and tools on how you can figure out your audience and niche and get the right people listening to your show. ⁠https://rephonic.com/graph⁠ Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! podcast@disruptivemedia.co.uk Episode Takeaways If you try and attract everyone, you won't attract anyone. It's important that you niche down your podcast enough to find the right audience. Are you a business or working on behalf of a business, do you need to take into consideration who you as a personality will attract -vs- the business Connection and relationships are built on common ground so think about what you can say that people will want to listen to. Think about who your target audience are, what are their hobbies, interests and desires? Then tailor your content and delivery to them. Don't underestimate things like forums and Facebook groups to reach your audience. If you find yourself in a rut, then pivot, you don't have to keep doing the same thing just because that's what you started with. BEST MOMENTS “What do you give and how can you connect with someone?” “What are their hobbies, interests, desires? All that psychoanalytical stuff!” “Who you're aiming for depends on what you're making and where you put it” “People underestimate places like forums and Facebook groups, everyone is obsessed with TikTok” “Experiment with platforms and with people” VALUABLE RESOURCES https://rephonic.com/graph Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: Podcast@disruptivemedia.co.uk

Madison Rifkin leads Mount, a platform that partners with short-term rental hosts to help them feature and promote local tours and activities to their guests.But how do you actually get those guests to book? A static landing page doesn't cut it. That's where Madison's “Creator Army” comes in—a vetted network of content creators trained specifically to craft high-performing short-form videos designed for the tour and activity industry.In this episode, Madi breaks down what's working on social video platforms right now, how Mount converts attention into bookings, and why your next best sales channel might be Instagram or TikTok. Plus, we dive into the unexpected origin story of Mount—which Madi started when she was just 12 years old.Show notes & more information on tourpreneur.comJoin us Nov 10-13, 2025 for TourWeek, our annual global tour operator conference!Timestamps:00:00 Introduction to Mount and Its Mission01:25 Understanding Mount's Unique Approach04:04 The Role of AI and Concierge Services05:20 Challenges in the Short-Term Rental Market07:47 The Evolution of Short-Term Rentals10:01 Targeting the Right Audience for Experiences11:37 Mount's Content Strategy and Creator Army15:00 The Importance of Authentic Storytelling18:12 Creating Engaging Social Media Content21:45 Building a Content Army for Tour Operators24:05 Trends in Social Media Content27:13 The Power of Series Content29:15 User-Generated Content and Its Impact32:51 Navigating the Challenges of the Travel Industry36:12 Finding the Right Creators for Your Brand39:11 Gender Dynamics in Social Media and Content Creation42:25 Madi's Journey and Vision for Mount44:50 How to Get Involved with Mount

In our latest episode of The Predictable Revenue Podcast, Collin sat down with Carolyn Sloan, founder of TeachMeTV. They unpacked exactly how she had found it, and scaled real traction in a market that resists disruption.  Highlights include: Reflective Practice in Education (08:43), Building the Product and Initial Feedback (13:27), Identifying the Right Audience (14:18), The Importance of Referrals (19:00), And more... Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

Imagine a world where money isn't something you have to chase, but something you effortlessly attract. That's exactly what today's guest, Gabby Beckford, has created, and she's here to show you how to do the same. With over 800,000 followers, multiple successful businesses, and a bold, unapologetic approach to money and opportunity, Gabby believes that money is everywhere. She doesn't just create content that sells, she creates content for the future she's stepping into. By stacking platforms strategically, she's built an ecosystem that attracts abundance, visibility, and powerful opportunities.  In this episode, Gabby breaks down how you can do it too. She shares how to create magnetic content for who you want to become, build a strategic platform ecosystem, and shift into a mindset where money is genuinely abundant and waiting for you. From the woo to the wildly practical, we get into it all, especially how to attract more brand partnerships and step into the future that's already waiting for you. So grab a notebook, because this one is a game changer, and your future self will thank you!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Learning that Money Can Come At Any Time [0:03:16]  Create for Who You're Becoming [0:10:17]  Create Like No One's Watching [0:15:09]  How Platform Code-Switching Helps Reach the Right Audience [0:21:54]  How Gabby Makes Money as a Full-Time Creator [0:28:43]  Building Strong Brand Partnerships That Last [0:31:33]  The One Mindset Shift You Need [0:38:11]  Our Advertiser FreshBooks⁠⁠⁠   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it's big enough. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it's so important to give your ads a few days to learn—because lead costs usually drop as the algorithm figures things out. Remember, staying consistent matters… kind of like a toddler who keeps trying until they finally walk. If you want ad campaigns that bring in quality leads without wasting time or money, this is for you.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

 Ever wonder if the message you're putting out there actually lines up with what you intend to say? Or maybe you're struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I'm sharing the aha moments I had after speaking with a local nonprofit—and how even I came to realize there were gaps between what I wanted to share and what was actually coming across.Take a listen, so you can start moving forward today!

Welcome to the EmpowerHER Business Accelerator Podcast! I'm your host, Philippa Channer, here to help female entrepreneurs strengthen their marketing strategies and grow their businesses with purpose. In April's series, we're diving into content pillars—the essential building blocks of a successful marketing strategy. Episode Summary In this episode, we kick off our content pillar series by breaking down exactly what content pillars are and why they are vital to your marketing success. If you've ever felt overwhelmed by creating consistent content or unsure what your audience wants, this one's for you. You'll learn how content pillars can simplify your strategy, build trust, attract the right audience, and keep you aligned with your business goals. Plus, I walk you through actionable steps to start defining your own content pillars today. Timestamps (00:00) Welcome + April's Focus on Content Pillars (01:00) What Are Content Pillars? (01:30) Why Content Pillars Are Essential (02:40) How Content Pillars Streamline Your Strategy (03:15) Building Consistency and Trust Through Content (03:45) Attracting the Right Audience (04:10) How to Define Your Content Pillars (Step-by-Step) (04:50) Examples of Strong Content Pillars (05:30) Final Thoughts + Next Week's Episode Preview Special Announcements & Links NEW! Self-Paced EmpowerHER Program: A flexible, email-based version designed to help you implement marketing strategies on your own schedule. Check out the details at https://empowerherap.com and sign up today! Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  Thanks for joining me! Next week, we'll dive into aligning your content pillars with your business goals—a key step in making your strategy more effective and focused. And don't forget, if you want support implementing strategies like these on your own time, check out the new self-paced EmpowerHER Program. Until next time, keep shining and remember—your content pillars are the key to building a strategy that works for both you and your audience.

In this episode of the Ray Edwards Show, Ray and Bryan Switalski discuss how to transform content into a successful business without relying on paid ads or social media burnout. They share personal stories of their journeys, emphasizing the importance of clarity in marketing and the power of effective offers. Bryan introduces the MX Seven Creator Workshop, designed to help creators and entrepreneurs multiply their impact and income in just five weeks. The conversation highlights the significance of understanding your audience and creating irresistible offers that resonate with them. Watch on YouTube https://youtu.be/VBniKWcLVXM GET ON THE WAIT-LIST: https://www.mxltiplier.com/workshop-waitlist Chapters 00:00 Transforming Content into Business Success 02:10 Brian's Journey from $5 Sales to $10,000 Launches 07:15 The Power of Clarity in Marketing 09:43 Multiplying Impact Without Extra Effort 12:14 The Creator Economy and Upcoming Workshop 15:36 Identifying the Right Audience for the Workshop 17:03 Creating Irresistible Offers for Customers How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, X(Twitter), and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this episode of the Ray Edwards Show, Ray and Bryan Switalski discuss how to transform content into a successful business without relying on paid ads or social media burnout. They share personal stories of their journeys, emphasizing the importance of clarity in marketing and the power of effective offers. Bryan introduces the MX Seven Creator Workshop, designed to help creators and entrepreneurs multiply their impact and income in just five weeks. The conversation highlights the significance of understanding your audience and creating irresistible offers that resonate with them.  Watch on YouTube https://youtu.be/VBniKWcLVXM GET ON THE WAIT-LIST: https://www.mxltiplier.com/workshop-waitlist Chapters 00:00 Transforming Content into Business Success 02:10 Brian's Journey from $5 Sales to $10,000 Launches 07:15 The Power of Clarity in Marketing 09:43 Multiplying Impact Without Extra Effort 12:14 The Creator Economy and Upcoming Workshop 15:36 Identifying the Right Audience for the Workshop 17:03 Creating Irresistible Offers for Customers How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, X(Twitter), and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this episode of Experts Unleashed, I dive into the intricacies of low-ticket ad funnels with special guest Jeff Miller. Jeff shares valuable insights from his extensive experience in ad spend, creative testing, and sales strategies. We break down everything from launching ads to optimizing upsell paths—while keeping marketing fun and engaging. Key takeaways include the power of curiosity-driven headlines, why simple, direct offers outperform long-form sales pages, and the importance of generating customers over just leads. Join us as we explore modern marketing tactics designed to help you thrive!  

Mariah Parsons hosts Laurier Mandin, President of Graphos and author of "I Need That," on her podcast Retention Chronicles. Laurier discusses his 30-year experience in helping innovators launch physical products, emphasizing the importance of understanding customer needs and emotional connections. He explains the brain model, highlighting the limbic system's role in emotional decisions and the neocortex's analytical bias. Laurier shares strategies for reducing buyer's remorse, such as immediate validation, delightful onboarding, early wins, and building community. He also stresses the importance of targeting the right audience to ensure product-market fit and long-term loyalty.Laurier's NewsletterPodcast WebsiteSponsor WebsiteEpisode Timestamps: 13:46 Emotional Connection and Customer Retention Mariah and Laurier discuss the importance of emotional connection in customer retention. Laurier explains the triune brain model: the lizard brain (survival), the limbic system (emotional), and the neocortex (logical). He emphasizes the need to appeal to the limbic system to create lasting loyalty. Laurier provides examples of brands like Peloton and Lush that successfully tap into emotional desires to build customer loyalty. 18:20 Practical Strategies for Reducing Buyer's Remorse Laurier outlines four strategies to reduce buyer's remorse: immediate validation, delightful onboarding, early wins, and building community. He explains how to reinforce the emotional response in the order confirmation email. Laurier discusses the importance of making the unboxing experience pleasant and providing simple, successful user experiences. He highlights the role of community in validating the purchase decision and building long-term loyalty. 18:36 Targeting the Right Audience and Building Loyalty Laurier emphasizes the importance of targeting the right audience to ensure product-market fit. He explains how good positioning helps attract the right buyers and validates their decision to purchase. Laurier discusses the impact of selling to the wrong audience and the importance of nailing down the target market. He provides practical advice on building community and leveraging social proof to enhance customer loyalty. 18:55 Examples of Successful Brand Strategies Laurier shares examples of successful brands like Yeti, Lululemon, and Traeger that create emotional connections with their customers. He explains how these brands tap into the aspirational desires of their ideal buyers. Laurier discusses the role of brand ambassadors and community in building a loyal customer base. He highlights the importance of creating a premium brand experience that aligns with the customer's desired future state. 45:01 The Role of Emotional Connection in Marketing Mariah and Laurier discuss the role of emotional connection in marketing and customer retention. Laurier explains how emotional appeals can hook potential buyers and lead them to invest more time and energy in the purchase process. He emphasizes the importance of understanding the customer's emotional needs and aspirations. Laurier provides additional examples of brands that successfully leverage emotional connection in their marketing strategies. 45:14 Practical Tips for Enhancing Customer Experience Laurier offers practical tips for enhancing the customer experience and reducing buyer's remorse. He discusses the importance of providing clear, concise instructions and support to new customers. Laurier emphasizes the need for a seamless onboarding process that reinforces the emotional benefits of the product. He highlights the role of community and social proof in validating the purchase decision and building long-term loyalty.

00:00 Intro01:06 Disclaimer01:39 This Training is for you, if...02:24 Do THIS 5 Minute Exercise Before Watching the Rest 03:17 5 Reasons People Follow an Account on Instagram03:52 How to Apply This to Your Own Content04:39 Humorous Content Examples for Hairstylists05:27 Entertaining Content Examples for Hairstylists05:53 Personal Connection Content Examples for Hairstylists06:42 Inspirational Content Examples for Hairstylists07:24 Fashion/Beauty Content Examples for Hairstylists08:25 3 Things you can do Today to Grow a Following of the Right people08:31 Tip #1: The Golden Rule10:40: Tip #2: Water Your Own Yard11:31 Tip #3: Show up GratefulCourses you might like: Reignite Lost Clients [37] https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-goodAttract Clients Who Can Afford You [37] https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-youIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!'If you need help getting fully booked - check out these resources!• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts• Join 2,000 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists• Shop our $17 Success Kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0#independentstylist#hairstylist#framar#behindthechair#haireducation

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants. This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success. In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion during this phase. Don't worry about "bugging" your audience with reminders - people want and need to hear from you, and different people will see your messages at different times. Hit them with information across all channels: email, social media, in-person, paid ads, etc.See your challenge launch as an opportunity to serve your people, not an annoyance. Go all in with your promotion and make your launch a success.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-pack-your-challenge-launch-with-the-right-audience/Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this engaging conversation, Laura shares her journey from aspiring journalist to successful photographer and brand strategist.  She discusses the importance of storytelling, authenticity, and community in branding, as well as the challenges of navigating social media and burnout.  Laura emphasizes the need for personal values in branding and the significance of maintaining a human connection in an increasingly automated world.  The discussion also touches on the joy of creative pursuits and the role of imagination in building a unique brand experience.   Takeaways Laura transitioned from journalism to photography after corporate layoffs. She emphasizes the importance of brand strategy in creating impactful messages. Social media can be both a useful tool and a source of burnout. Storytelling is a fundamental aspect of human connection and branding. Brand building is akin to world building, allowing for creativity and uniqueness. Authenticity is crucial in branding; imitation does not lead to success. Community can be small and still meaningful; it doesn't have to be large. Privacy is important for business owners; not everything needs to be public. Imagination is a powerful tool in the creative process. Finding joy in creative pursuits is essential for fulfillment.    Chapters 00:00 Introduction to Laura's Journey 05:04 From Journalism to Photography: A Career Shift 07:52 The Power of Spite: Building Gooseberry Studios 10:36 Brand Strategy: Merging Storytelling and Visuals 13:18 Navigating Social Media: The Double-Edged Sword 16:11 The Art of Storytelling in Brand Building 18:53 Finding Your Unique Brand Voice 21:32 Desires vs. Shoulds: The Entrepreneurial Dilemma 24:19 Crafting a Memorable Brand Experience 32:46 The Impact of a Smaller Audience 34:34 Building a Unique Brand Ecosystem 36:24 The Creative Process of Brand Strategy 39:03 Clarifying Brand Identity and Boundaries 41:42 The Importance of Privacy in Personal Branding 45:01 Navigating Personal Values vs. Brand Values 47:00 Attracting the Right Audience 50:26 Reconnecting with Humanity in Branding 56:12 The Role of Automation and AI in Business 59:37 Finding Inspiration in Offline Activities 01:01:23 The Art of Conversation and Connection 01:04:47 Rediscovering Joy Through Reading and Hobbies 01:08:31 Personal Inspirations and Community Connections 01:10:08 Advice for Navigating Uncertainty 01:11:27 Embracing Imagination and Creativity   Stay Wild. Collective Creator Academy:  https://join.the-wild-collective.com/rebel-tribe-facilitator1709663546309 Follow Laura L. Benn on Instagram: https://www.instagram.com/gooseberrystudios/ Check out Gooseberry Studios:  https://lauralbenn.com/ Connect with Dr. Michelle on INSTAGRAM This episode is brought to you by: www.the-wild-collective.com Ready to reclaim your Wild? JOIN THE WAITLIST Learn more about The Poppy Clinic: www.poppyclinic.com Is Naturopathic Medicine for you: LEARN MORE HERE Take our HORMONE QUIZ Are you a clinician looking for more impact? START HERE  

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how CMOs can effectively implement personalized marketing campaigns. Show NotesConnect With: Dan Levi: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've ever felt like your content just isn't sticking, you might not be speaking your audience's language. But figuring out what resonates isn't a guessing game. There are real strategies to find what connects, cut what doesn't, and adjust on the fly. In this episode of the YAPCreator Series, presented by OpusClip, Hala Taha breaks down why analyzing audience behavior is critical. She also shares powerful strategies to help you better understand your audience and their preferences so you can create content that captivates, converts, and keeps people coming back for more. In this episode, Hala will discuss:  (00:00) Introduction (02:45) Understanding Your Audience (03:24) Neil Patel on Finding the Right Audience (07:29) Nick Loper on Turning an Audience into a Business (09:11) Creating Value-Based Content with Julie Solomon (14:33) Engaging Your Audience with Oz Perlman (18:19) Mastering YouTube with David Shands (23:25) Leveraging Data and Analytics (25:18) Ken Okazaki's “Toilet Strategy” for Viral Videos (28:21) Adapting and Evolving Your Content (30:55) Using OpusClip for Viral Content Try OpusClip for FREE: Visit https://www.opus.pro/clipanything  Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0  YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM  YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt  YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp  YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new 

Tune into the Level Up Claims Podcast with Galen Hair and guest Gary Sarner, a radio advertising guru. Discover how Gary harnesses the power of radio to maximize law firms' ROI. If you're looking to digitally break through cluttered markets, this is a must-listen!   Highlights Gary Sarner's Radio Connection: Lionel Richie Hit Story. The Importance of Commitment: Success in Radio Marketing. Ownership Strategy: Billboards in Advertising. Radio Station Selection: Targeting the Right Audience. Intake Department Insights: Compassion Over Empathy. Leveling Up: Putting Others First. Keys to Success: Making a Meaningful Connection.   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Gary Sarner https://www.linkedin.com/in/garysarner/  

Want to turn your passion into a thriving business while honoring your roots and values?In this episode of The Happy Hustle Podcast. I sit down with my man, Derek Wilson—entrepreneur, rancher, outdoorsman, and all-around inspiring dude—to dive into his journey of launching Grit Sticks: a line of premium, 100% American beef sticks that honors his family's ranching legacy.Let's be real, building a successful product-based business isn't all rainbows and butterflies. Derek opens up about the grit it takes to launch consumable products, the challenges of the supply chain, and the lessons he's learned in an ultra-competitive space. He's here to share gold nuggets on marketing strategies, subscription services, and the importance of storytelling to build brand loyalty—even when competing against imported alternatives. Derek also dives into how grit applies to both marriage and business. As a husband and father of four, he's mastered balancing entrepreneurship with family life, all while keeping his priorities in check. And trust me, that balance takes just as much hustle as growing a successful business! He also shares invaluable tips on the art of sales, understanding your numbers, and how to leverage subscription-based models to build a sustainable business.If you're looking to step up your marketing game, Derek's advice on customer engagement, building brand loyalty, and targeting the right audience will have you scribbling down notes. This episode is a must-listen if you've ever dreamed of launching a product, building a brand that matters, or simply finding more purpose and grit in your day-to-day life. So, grab a Grit Stick (or your snack of choice) and tune in!In this episode, we cover: 03:02 Marriage Wisdom and Grit in Relationships06:10 The Journey of Grit Sticks08:48 Understanding the Supply Chain11:57 Honoring Family Legacy Through Business14:59 Lessons from the Consumable Product Industry18:01 Marketing Strategies for Consumables25:59 The Challenge of Competing with Imported Beef26:57 Building Brand Loyalty Through Storytelling28:51 Targeting the Right Audience for Beef Products29:47 The Importance of Subscription Services30:44 Creating Value Through Customer Engagement31:40 The Power of Retention in Business35:12 Health and Wellness Through Nature37:41 The Art of Sales and Self-Promotion40:32 Spiritual Connection and Personal Growth45:26 Navigating Challenges in BusinessConnect with Derekhttps://www.instagram.com/derekwilsonshow/https://www.facebook.com/primalkingFind Derek on this website: www.gritstick.comConnect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Course https://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventure https://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers https://bioptimizers.com/happyIf you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

Businesses often jump straight into marketing without a clear strategy. They see someone else's success and assume the same approach will work for them, but that's rarely the case. On this live-streamed episode of More Perfect Marketing Live, I discuss the importance of a tailored marketing strategy and explore several key elements that should be at the forefront of your marketing efforts: Understand Your Goals: Before launching any marketing campaign, you need to clearly define what you want to achieve. Are you looking to attract new customers, increase your revenue, or something else? Knowing your objectives will guide your strategy.Assess Existing Resources: Evaluate your current marketing efforts and their effectiveness. Look at what's working and what isn't. This evaluation helps in reallocating resources to strategies that are more likely to succeed.Know Your Audience: Understanding who you are marketing to is essential. This involves knowing their needs, preferences, and behavior. Are you targeting a general audience or a specific niche? Tailoring your message to the right audience increases the chances of success.Metrics and Evaluation: Setting up metrics to measure the success of your campaigns is crucial. Determine what numbers you should be monitoring to evaluate the effectiveness of your marketing activities. This might include metrics like conversion rates, customer acquisition costs, or engagement rates.Strategic Planning: A well-thought-out marketing plan can save you from unplanned expenses and efforts that yield little to no results. Focus on strategic initiatives that align with your business challenges and have a clear purpose. I encourage you to explore these concepts further with the help of our new book, "The Prepared Marketing System." Links Mentioned: thepreparedgroup.com/book

Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? To explore how to attract your ideal audience with LinkedIn video, I interview Shanee Moret.Guest: Shanee Moret | Show Notes: socialmediaexaminer.com/644Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben Brady collaborates with marketing expert Chris Cochran to dissect the pivotal strategies for effective marketing planning in 2025. They dive deep into understanding audience segments and developing a dynamic content plan that aligns with emerging real estate market needs. Discover how to scrutinize your social media followers and tailor your content to engage and expand your audience effectively. Ben and Chris discuss innovative tactics to enhance online visibility and interaction, focusing on the significance of adapting content for various digital platforms. They also explore the critical role of audience analytics in shaping marketing efforts to ensure maximum reach and impact in the real estate sector. Learn from an in-depth conversation on structuring your marketing activities to optimize engagement, with practical tips on creating compelling content that resonates with your target market. Timestamps guide you through detailed discussions on audience segmentation, platform-specific content strategies, and the future of real estate marketing. Timestamps & Key Topics: [00:00:22] - Understanding Your Social Media Audience [00:01:00] - The Importance of Tailoring Your Marketing Strategies [00:03:16] - Creating Effective Content for Various Platforms [00:06:02] - Techniques for Enhancing Online Visibility and Interaction [00:09:15] - Planning Your Marketing for 2025: Key Considerations [00:14:21] - Discussing Advanced Marketing Strategies and Platform Choices [00:19:34] - Recap and Key Takeaways on Preparing for 2025's Marketing Challenges

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan discuss the critical intersection of sales and technical resources with seasoned IT and engineering professional Keith Textor. They explore the nuances of role delineation between sales and technical teams, the importance of a well-defined sales process, and strategies for shaping customer objectives and managing expectations. The conversation dives into the art of leveraging technical expertise to drive business outcomes, the challenges of Product Led Growth (PLG), and effective ways to recognize and reward technical contributions. With valuable insights and real-life examples from their experiences, they provide a comprehensive guide to enhancing collaboration between sales and technical teams for improved customer success.ADDITIONAL RESOURCESConnect and learn more about Keith Textor:https://www.linkedin.com/in/keithtextor/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:05] Role Delineation: Sales vs Technical Resourcess[00:02:49] Understanding Customer Requirements[00:06:33] Effective Demonstrations and Building Champions[00:14:59] Navigating Remote Sales Dynamics[00:27:22] The Importance of Sales Process and Qualification[00:39:09] Navigating Company Dynamics[00:39:49] Understanding the Right Audience[00:40:19] Challenges in Selling CAD Software[00:42:13] Driving Organizational Change[00:46:47] The Role of Sales Engineers[00:48:36] Aligning Sales Process with Customer Needs[00:56:32] Recognizing Technical Contributions[01:10:27] Leveraging Telemetry for Customer SuccessHIGHLIGHT QUOTES[00:26:13] "Your first job is to go sit down with your sellers, go introduce yourself, and get into as many meetings, as many demos, as many things you can."[00:49:32] "If your process allows for things like that to happen, you're never going to scale."[01:03:52] "There's a risk/reward difference in personalities."

Attracting the right audience is about connecting with individuals who align with your brand's values, needs, and mission. It begins with understanding your ideal audience—their goals, challenges, preferences, and behaviors. By crafting a clear message that resonates emotionally and authentically, and delivering it through the right channels, you create meaningful connections that foster trust and engagement. Whether through targeted marketing, storytelling, or consistent branding, the key is to provide value that speaks directly to your audience's desires while staying true to your unique identity. Attracting the right audience ensures not only greater success but also deeper, more fulfilling relationships with your customers or community. FreeGuide.MakeYamove.com

Many marketers cast a huge wide net and try to appeal to everybody. But most of the time, this unclear messaging ends up missing the specific pain points of your target audience. In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.Chapters00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies00:05:00 – Unveiling the Dual Prong Strategy00:10:00 – Breaking Down the Campaign Setup00:15:00 – MaxClicks Delivers Early Wins00:20:00 – TCPA vs. MaxClicks: A Winning Combo00:25:00 – Targeting the Right Audience with Smart Bidding00:30:00 – Knowing Your Client's Business: A Key to Success00:35:00 – Reviewing State-by-State Ad Performance00:40:00 – Scaling Smartly Through Seasonal Shifts00:45:00 – Leveraging Audience Data for Better Ads00:50:00 – Looking Ahead: Next Steps for Campaign GrowthLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Today on the show, we are talking with Eric Berman. Eric is the founder of the speak easy mastermind, a unique mastermind that combines small local groups and big global events to make sure that the whole community gets everything they need from powerful tactical practical advice, real honest feedback and support and being surrounded by people who really understand you and what you're going through. Today we're going to learn his story of how he started out working hard for sweat equity and became the leader of this incredible community.  On This Episode Entrepreneurship is a personal development journey. SpeakEasy combines local and global connections. The ideal avatar for SpeakEasy is marketing-centric entrepreneurs. Tactical problem-solving is essential in masterminds. Creating a safe space fosters vulnerability and honesty. Self-leadership is crucial for guiding others. Balancing work and personal life reduces stress. Community provides support and connection. Loneliness is a common challenge for entrepreneurs. Stories are powerful tools for connection and engagement. We Discuss 04:06 The Concept of Masterminds and SpeakEasy's Unique Approach 07:02 Identifying the Right Audience for SpeakEasy 10:15 Building Trust and Vulnerability in Mastermind Groups 13:17 Transitioning from Entrepreneur to Community Leader 16:18 Self-Leadership and Personal Development 19:12 The Rewards of Community and Connection 21:55 Reflections on Loneliness and the Need for Community 25:45 The Journey of Entrepreneurship 29:06 Misunderstood by Friends and Family 31:43 Finding Community and Support 35:42 The Birth of Speak Easy Mastermind 40:29 Closing Thoughts and Future Directions

Lynette opens the show by talking about Sonny going to the Oregon vs Ohio State game on Saturday. This leads the ladies to give some more updates on how the kids are settling into their college lives. After that the ladies get into a little Love is Blind talk. Before they wrap, Lynette and Stef talk to Producer Caelan about the volunteer hours he had to do at his girls school over the weekend.  And thanks for supporting today's sponsors:MintMobile.com/FCOLQuince.com/FCOLThriveCausemetics.com/FCOLNutrafol.com enter FCOL Follow us on all social media channels @FCOLpodcastWatch guest episodes on Youtube: Youtube.com/@FCOLpodcastJoin our Patreon page for an additional episode every week: Patreon.com/FCOL

Believe it or not, the profit from your first sale isn't the key to your business's long-term success. In fact, if you're getting paid at all to bring in qualified leads, you're already ahead of most people selling products and services online. If you're looking for more leads or want to sell and leverage digital products without getting lost in flashy marketing tactics, this is the perfect episode for you! You'll learn how to attract leads and get paid at the same time. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Why Your Initial Sale's Profit Isn't Everything [0:11:28]  Attract the Right Audience with Digital Products [0:15:01] Build Your List Strategically Without Freebies [0:21:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

So, you've figured out the side hustle you want to pursue. Now what's the next step? Hint: It's finding your audience.I'm not talking about just anyone who might come across your side hustle, I'm talking about the specific person who needs and wants what you're offering! It's time to get creative and identify who it is you're talking to, and I've got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle. In this episode we discuss:How to identify your customer/audience by understanding their habitsThe benefits of getting hyper-specific in your research How to reach out to the customer you identify as your target audienceHighlights include:00:00 Intro01:57 Identify target audience 06:12 Writing out your target listener attributes12:30 Get on the phone with potential audience17:30 Secondary audience'Check out episode 427 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSide Hustle Pro Bootcamp: https://sidehustlepro.co/bootcampPodcast Moguls: https://www.sidehustlepro.co/podcast-moguls/Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why some businesses thrive while others struggle? Or why being agile in today's economy is more crucial than ever? It's not random. Specific principles drive savvy entrepreneurs to stay ahead. Are your business strategies truly effective, or are you being held back by outdated financial wisdom? What if we told you that a single conversation could radically transform your approach to wealth building? (Spoiler alert: It did for hosts Brandon and Amanda!) Watch as Perry Marshall, a renowned business consultant, unveils game-changing insights. It's time to learn how the 80/20 rule, strategic thinking, and building excess capacity can revolutionize your business approach. Are you ready for a crash course in 21st century wealth wisdom? Tune in and unlock your true wealth-building potential!   00:00 Life-Changing Conversation with Perry Marshall 01:07 Introduction to Wealth Wisdom Financial Podcast 02:15 Meet Perry Marshall: From Audio Geek to Marketing Guru 10:19 The Power of 80/20 Principle in Business and Life 14:00 Navigating the Digital World: 90/10 and Beyond 17:35 The Agility Decade: Preparing for a Volatile Future 28:14 The Importance of Thinking and Deliberate Practice 32:47 Attracting the Right Audience 33:33 Critique of 'Think and Grow Rich' 34:08 The Iceberg Analogy 34:48 Mastermind Group Insights 36:55 Lessons from Google Ads and Infomercials 38:58 The Importance of Diversification 41:35 Break Glass in Case of Emergency 45:28 Financial Resilience and Agility 51:06 Final Thoughts and Encouragement   Watch on YouTube here: https://youtu.be/WKXbc3jHBBE    Links mentioned in the show: Schedule a Discovery Call here: https://www.wealthwisdomfp.com/call Join the Wealth Wisdom Financial Community for more practical tips and a group of people to grow your wealth alongside: https://www.wealthwisdomfp.com/community Watch our previous episode about adaptability: https://youtu.be/UjCMEY_GNOo  GET THE BEST FROM PERRY MARSHALL HERE: https://www.perrymarshall.com/8020-book/   

This episode might boost your profits quicker than anything else! We all know the importance of email in business, but what if your perfectly crafted emails land in spam folders?When your SEO is stellar, you'll get many inquiries. Great, right? But what if your excellent customer service emails aren't reaching potential clients? That's why I'm thrilled to have Nicolas Toper, the genius behind Inboxbooster.com, on today's podcast. He'll share how Inboxbooster ensures your emails land in the inbox. Plus, discover a free tool to test and fix your email deliverability issues. The best part? He makes it so easy for us to fix!Ready to learn? Let's get to it!Watch Us on Youtube!https://inboxbooster.com/https://www.instagram.com/ntoperA bit about our guest:●  Nicolas is an inventor, founder, and CEO with over 15 years of experience ensuring emails get delivered. He previously co-founded email-delivery company CritSend which delivered more than 50 billion emails. He also founded Pilo, a cleantech company that launched the first AA battery that recharges when you shake it. ●  Currently, he is the CEO and Co-Founder of Inboxbooster, a platform that uses AI to ensure emails don't end up in Spam/Promotions on Gmail, Outlook, and Yahoo. The platform serves over 2,000 clients, including YCombinator, Zengo, and Wisbee, and has recently been featured in several articles, including Forbes, FinSMEs, and Business Mole. ●  Nicolas has a Master of Science in Computer Science degree from the Conservatoire National des Arts et Métiers, has been awarded 4 patents on computer compiler optimization and email deliverability, and speaks French, English, and German. Love today's podcast?