Podcasts about online fundraising

I had the honor of speaking with award-winning Palestinian-American producer, content creator, and storyteller Jenan Matari back in June. Jenan has been harnessing the power of her voice and her social media platform to shine light on Palestine's history and present reality amidst this genocide. We spoke about the ways that social media has been used for Palestine -- from combating propaganda to raising funds for evacuations to mobilizing students and protestors across the world.In Jenan's words, "Palestine is proof that when we connect with each other through applications like this, it can move the needle towards whatever world we're working towards outside of colonialism and capitalism."We also touched on Jenan's Palestinian roots and her work to make PR affordable for minority owned and operated brands through ZAYTOUN Publicity. FOLLOW JENAN ON IG: @jenanmatari@jenan.matari  DONATE to Anas' campaign, Sun of Freedom, which is feeding orphaned & disabled folks in Gaza. (Anas is a wheelchair basketball player)The Free Palestine Cocktail100   ml Watermelon Juice30     ml Lime Juice15     ml Simple Syrup (1:1 ratio) to tasteSmall pinch of salt25     ml green juice of choice (celery, apple, kale)Optional:25     ml Clear spirit of your choice: Tequila, Gin, Vodka, Arak, etc Watermelon slice for garnish Freeze a small layer of green juice in a glass ahead of time. Combine watermelon juice, lime juice, simple syrup, & a pinch of salt in a mixing tin and shake with cubed ice until properly diluted and chilled. Fill glass (containing frozen green juice) with crushed ice, then fine strain the watermelon mixture  over the ice. This will create layers that resemble a watermelon. Glassware:  Collins glass or your favorite tall clear drinking vesselSupport the showCocktails & Capitalism is an anticapitalist labor of love, but we could use your help to make this project sustainable. If you can support with even a dollar a month, that would really help us continue to educate, agitate, and amplify the voices of those who are working to dismantle capitalism and create a better world. https://www.patreon.com/cocktailsandcapitalismFollow us on Instagram and TwitterSome episodes on YouTube. Please like & subscribeThis show is sponsored by Beautiful Trouble — an international network of organizers, artists, and trainers working to equip grassroots movements with the tools to become more creative, effective, and irresistible.

Online fundraising has revolutionized the way nonprofits engage with donors and raise funds. As traditional in-person events face limitations, NPO's are increasingly turning to digital platforms, such as online raffles, to expand their reach and efficiency. This evolution is exemplified by platforms like Chance2Win.org, which provides nonprofits a seamless way to host digital raffles, ensuring not only increased participation but also more organized and traceable results.Watch on video!Heather Hammons, a fundraising coach at Chance2Win, explains how online fundraising simplifies processes and improves the experience for nonprofits and their donors. She begins with. . ."With online fundraising, that ticket number is automatically generated for the customer, emailed directly to them, and put into reporting for you online,", eliminating the traditional hassle of managing paper tickets, so nonprofit staff no longer need to worry about lost tickets, duplicate numbers, or illegible handwriting.One of the big advantages of digital fundraising is its ability to expand an organization's donor base. As Heather points out, sharing a unique raffle URL via social media, email campaigns, or text messages allows nonprofits to reach a much larger audience. Whether it's out-of-state family, distant supporters, or local community members who wouldn't typically attend an event, everyone can now participate more easily from wherever they are.Heather also describes how the data management aspect of online raffles is a game-changer. Organizations gain access to valuable donor reports, including contact details, purchase history, and even how participants heard about the event. This lets nonprofits re-engage donors effectively and can connect future campaigns based on real-time insights versus traditional raffle methods that fail to capture donor information.With cohosts Wendy Adams and Julia Patrick, you'll learn from Heather how digital fundraising not only simplifies operations but also opens the door to increased donor engagement and more fundraising success.Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

In this episode of Inspired Nonprofit Leadership, host Sarah Olivieri welcomes Brady Josephson, VP of Marketing and Growth at Charity Water, to discuss innovative strategies in nonprofit marketing. Brady shares insights on creating future demand, the importance of monthly giving, and how to prioritize donor retention. Learn about the concept of 'future demand' and how it can help build a long-term, sustainable donor base. Brady also emphasizes the value of always testing and experimenting, creating a culture of curiosity and continuous learning. Tune in for valuable tips on nonprofit growth and donor engagement. HBrady is VP of Marketing & Growth at charity: water — a nonprofit bringing clean and safe water to people around the world — where he leads a team of storytellers, creatives, and marketers responsible for growing, supporting, and celebrating the charity: water community and their impact. Brady joined charity: water from the NextAfter where he led marketing and helped launch the Institute for Online Fundraising which uses experiments, data, and original research to develop evidence-based tools and training to help nonprofits raise more money online. Previously, he had his own agency providing digital services to charities in Canada and the US, worked for Charitable Impact — an online giving platform and Canada's fastest-growing Donor Advised Fund — and led marketing for Opportunity International in Canada — a global nonprofit that creates opportunities for entrepreneurs to help end the cycle of generational poverty. He started his career as the 1st full-time employee for a startup nonprofit, Spark Ventures, doing development and impact investing work in Zambia. A self-described charity nerd, Brady received a Master's degree in Nonprofit Administration from North Park University where he has also been an adjunct professor. Outside of the classroom, Brady has shared his learnings and failings throughout his career as an international speaker, writer, podcaster, and advisor. You can connect with him on LinkedIn and follow him on Twitter. He lives just outside Nashville, Tennessee with his wife Liz, son Hendrix, and dog Melly. Here's what to expect during the episode: The Importance of Future Demand in Nonprofit Marketing Strategies for Building Future Demand The Role of Monthly Giving in Sustainable Fundraising Testing and Optimization in Nonprofit Marketing Donor Retention: Challenges and Insights Connect with Brady: >>Website >>LinkedIn >>Twitter >>Email Sponsored Resource Join the PivotGround newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn. Connect with Sarah: On LinkedIn>> On Facebook>> Subscribe on YouTube>>

In this episode of the Fundraising Masterminds Podcast, we're discussing the history and evolution of the 7 online giving methods. Tune in for a comprehensive guide to online fundraising for nonprofits! Join us as we dive into the development of tools like the online giving page, text-to-give services, and social media fundraisers, highlighting their individual pros and cons. We'll also examine the transition from basic giving services to more sophisticated platforms which allow for fundraising during events and campaigns. Discover why a social media fundraiser is really a terrible idea. Find out which giving methods encourage donor development and which are simply fundraisers. Uncover how text-to-give falls into the myth of the multiples. Find out Jason's personal favorite online giving option, and how you can incorporate stock and crypto donations into your standard online giving form. And learn how to turn an online fundraiser into a tool for ongoing development for your nonprofit. So whether you're a seasoned nonprofit leader or new to the fundraising world, tune in to learn how to enhance your organization's online giving experience. Remember, offering someone options can only help them give more easily. Making it easy for people to give, you can't lose. Don't forget to subscribe to our channel for more nonprofit tips and tricks! Chapters: 00:00 Intro 1:52 The Giving Page 7:01 Text-to-Give 10:48 Online Giving Tools 14:32 Social Media Fundraisers 19:01 Crowdfunding 25:51 Peer-to-Peer 33:30 Digital Assets 38:39 Favorite Online Giving Methods? 41:38 Recap & Outro ASK US A QUESTION: ⁠⁠⁠⁠⁠⁠⁠https://www.speakpipe.com/fundraisingmasterminds⁠⁠⁠⁠⁠⁠⁠ STOP FUNDRAISING. Get back to basics with....DEVELOPMENT BASICS The Biblical Basis for Development for Nonprofit Leaders ⁠⁠⁠⁠⁠⁠⁠https://www.fundraisingmasterminds.net/development-basics⁠⁠⁠⁠⁠⁠⁠ NEED HELP WITH YOUR NONPROFIT? Most nonprofits are under-funded. Even if you think your nonprofit is doing well, we've found you could be doing much better. However, most nonprofits don't have a clear development strategy that keeps them grounded. As a result, they "get creative" and "try new things" based on what is popular or trending, or they get comfortable with where they are at and don't realize the dangers they will be facing in just a few short years. The Perfect Vision Dinner Course is a 20-week "live video" course that addresses this problem head on. The course was developed by Jim Dempsey after 38+ years as a Senior Development Director at Cru. After Jim had personally done over 2,500 vision dinners in his lifetime and raised over $1 billion worldwide, Jim and Jason have partnered together to bring you Fundraising Masterminds. Our first course, The Perfect Vision Dinner is a time-tested proven formula that will introduce our development system and grow your nonprofit to its maximum potential. The course includes 20-hours of personalized development coaching from Jim Dempsey and Jason Galicinski and also includes a real-time community group where you have access to everyone attending the course and also our Masterminds throughout the course. The goal for this course is to fully equip you with a Biblical basis for Development so that you can Win, Keep and Lift new partners to higher levels of involvement with your nonprofit. → ⁠⁠⁠⁠⁠⁠⁠https://FundraisingMasterminds.net⁠⁠⁠⁠⁠⁠⁠ FOLLOW US ON SOCIAL MEDIA: → Instagram: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/fundraising.masterminds⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Facebook: ⁠⁠⁠⁠⁠⁠⁠https://facebook.com/fundraising.masterminds⁠⁠⁠ Episode Keywords: Online fundraising, online fundraising websites, a nonprofit's guide to online fundraising, onlien fundraising, nonprofit's guide, nonprofit's guide to online fundraising, online giving methods, guide to online fundraising for nonprofits, online fundraiisng, online giving page, fundraising masterminds, jim dempsey, jason galicinski, text-to-give, social media fundraiser, nonprofit tips and tricks, online fundraiser. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fundraising-masterminds/message Support this podcast: https://podcasters.spotify.com/pod/show/fundraising-masterminds/support

A ceasefire between Israel and Hamas could be one step closer. Hamas political leaders say they accept a proposal from Egyptian and Qatari mediators. Israeli and American officials say they are examining the terms of the agreement. But it hasn't stopped the fighting as Israel attacks targets in Rafah after telling Palestinians to evacuate. Also: Canada is stepping up import requirements for US cattle in the wake of the H5N1 outbreak that's affecting American dairy herds. The WHO weighs in on the potential global implications of the outbreak. Plus: Canadians are turning to online fundraising to help rebuild after natural disasters. GoFundMe says over the last five years nearly ten thousand campaigns raised more than $24 million for victims of extreme weather.

Linebacker Coach/Athletic Admin Asst @ Athens Academy; Fundraising Coordinator @ Blast Athletics @CoachMcPhillips https://docs.google.com/forms/d/e/1FAIpQLSfEp0RRKUNYeKBSxRKBEomk51abOge0CZkyGwMtrsN4a1L3fA/viewform?usp=sf_link --- Support this podcast: https://podcasters.spotify.com/pod/show/kevin-furtado/support

Stories are a great way to connect with your audience. When they are done through video they can be even more impactful! Stories that include other stakeholders, like board members, donors, volunteers, etc, are also fantastic. One thing we don't pay attention to is how we capture those stories, keep them for future use, and ensure you are sharing them ethically.  What you'll learn: → the power of stories. → value of a story bank. → three step process for video. → importance of asking the right questions. → leading with positivity. → what role AI plays in video. Want to skip ahead? Here are key takeaways: [3:15] Stories have been a big part of our communication from the beginning of time. It is how we have communicated before there was a written language. How they make us feel is what we remember and what connects us to the brand or organization. It allows people to see themselves as part of your mission. [8:51] Build a collection of stories. Create a process for how you'll collet, store, and manage consent around your videos. This allows you to be able to pull the right story out for the right donor to connect with their motivations. [10:14] Three steps to start with video storytelling. Step 1 – start at the end – understand what the goal is and what you hope to accomplish with the content. Step 2 – determine the type of content. Is it a testimonial, is it for an event, do you need it for a grant proposal, etc? Step 3. – refine the call to action. [13:51] Prep questions for better results. Get specific with the questions you ask. This preps the person to understand what they should be ready for and also helps guide the conversation towards the goals of the video. [24:19] Lead with positivity. People want to be part of the solution. They want to see the good work you're doing. Focus on the results and impact, instead of the doom and gloom. [26:56] Use AI tools for video very sparingly. People can see that they are AI and it can feel less personal. Especially when you're utilizing video for big grant proposals or larger sponsor asks. However, using AI to pull content out of your existing videos can be a great way to repurpose and save time. Resources Ethical Storytelling Report Chris Miano Founder, Memory Fox Chris Miano, the Founder & CEO of MemoryFox, has made it his mission to elevate the stories of real human beings. He believes that through storytelling with grassroots Community-Generated Content, the world can become a more inclusive and equitable place for everyone. Chris was born and raised in Buffalo. He spent eight years in the Army traveling around the world and learning about the power of storytelling as a tool to connect with people across many cultures, generations, and socio-economic backgrounds. Learn more at https://memoryfox.io  Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

On this episode, Tim and Nathan chat about the best ways small nonprofits can leverage online giving.   Some of the tips that they share are:- How to make your donation button impossible to miss and super easy to use. - The importance of a seamless, secure payment process. -  Why it's crucial to ensure your donation page is mobile-friendly.  - How to identify and reach your audience, the power of visuals, and why consistency is    key. If you are interested in joining The Practice Community, click the link below.Support the showThe Hosts of The Practice of NonProfit Leadership:Tim Barnes serves as the Executive Vice President of International Association for Refugees (IAFR) Nathan Ruby serves as the Executive Director of Friends of the Children of Haiti (FOTCOH) They can be reached at info@practicenpleader.comAll opinions and views expressed by the hosts are their own and do not necessarily represent those of their respective organizations.

Getting donors is tough work. So why don't fundraisers spend as much time retaining them as they do on getting new ones? When it comes to your monthly donors, being connected to them is so important. It's not about you though, it's about how they want to be connected to. This is what can feel overwhelming at times. In this episode you'll learn some ways to think about how you build community with your donors to increase their giving over time. What you'll learn: → how to be unique and showcase your personality. → the importance of individualized communication and adding value. → building a strategy that is donor-centric. → ways LinkedIn can support your community. Want to skip ahead? Here are key takeaways: [3:09] Retaining donors is a long-term strategy that will support your organization overall. It's important to get out of a scarcity mindset and the feeling that you need the money immediately. Instead, think about how you can retain donors so that you have more consistency in your funding. It's time to play the long game. [7:26] Focus on providing value, and be as individualized as you can. That personal connection and sharing of impact builds trust and helps when asking for additional gifts. Don't forget to ask them for their feedback and connect with them personally on platforms like LinkedIn. [8:36] Be unique so you stand out amongst the noise. Don't just send a regular postcard. Send a letter with something inside it so it stands out in the mailbox. Put your messaging on something unique so people remember it, like a Rubik's cube. [14:47] Don't undervalue your smaller monthly donors. They likely want to be part of the community more so than the larger donors. And longterm they have incredible potential for your organization. [17:08] Leverage LinkedIn to create virtual events. This allows you to get in front of new audiences. You can also create events for your existing donors, and ask them to bring their friends. It's a great FREE way your donors can help you grow and share the work you're doing. [20:03] Pay attention to who your audience is and how they like to interact. Then craft the experience and the langauge around them. For example, if you're a little goofy, or serious. Resources Bluefishing: The Art of Making Things Happen Nate Morse With a rich background in fostering business growth, Nate now turns his attention to the nonprofit sector. He applies his knowledge of the customer journey to the path of donors, emphasizing how understanding and nurturing these relationships can lead to increased and sustained giving. His discussions focus on making the donor experience rewarding. By adopting strategies that businesses use to keep customers coming back, nonprofits can encourage donors to continue their support. Nate's insights help organizations create strong, lasting bonds with their donors, ensuring that every gift has a lasting impact. Learn more at https://natemorse.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Today's Five-Star Guests are CEO Steve Johns and Senior Curriculum Designer Sarah Sebastian...both are event and fundraising experts from (industry-leader) One Cause. Download Their 2023 Giving Experience Study:  https://www.onecause.com/ebook/2023-giving-experience-study/More About Sarah:  Sarah is a marketer and brand geek with 8+ years of experience in the nonprofit tech space in the form of technical writing, customer service, content strategy, brand management, public relations, and communications. After graduating from Florida State University with an English degree, she served as an AmeriCorps tutor and spent 8 years as a teacher and writing instructor. Outside of work and volunteering, Sarah can be found reading, hiking, kayaking, and wandering around in the woods to photograph birds.More About Steve:  https://www.onecause.com/about-us/leadership-team/More About One Cause: https://www.onecause.com/Get on our waiting list for our new nonprofit & fundraising community filled with on-demand courses and live webinars that are exclusive to members! Learn all about what's in store to support you and your leadership team at www.DoGoodYOUniversity.com!Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate#dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359

Most fundraisers don't think of themselves as sales people. And while “sales” in the nonprofit space might look a little different, the foundation of taking them on a journey that ultimately leads in a donation, is still the same. Paying attention to how you you reach out to new donors and what that experience looks like is critical. What you'll learn: → how to make it more about them. → why leading with stories helps with better connection. → benefits of asking the questions. → creating your knowledge base champion Want to skip ahead? Here are key takeaways: [3:12] Sales is really about the opportunity to help someone solve a problem, achieve a dream, or make things better. When you approach conversations in what's in it for them vs what can they do for you, you're more likely to get that donation. This can lead to a more aligned fit, and therefore increased donor retention. [13:10] Connect the dots to create emotion. Don't forget to share stories. These stories will help convey the work you do in an emotional way. Help them dream so they can see how their contribution builds these dreams. [17:13] Ask questions and listen. This way you know what part of your programs to highlight and what stories to share. Take this into future conversations so you have some common ground to share. John Lester John Lester is on a mission to transform limiting mindsets that hold back salespeople and small business owners. Having built his career helping companies big and small drive revenue through coaching and training, John knows that tech stacks, skills and product knowledge are ineffective without the right sales psychology. His goal is to help sellers and solopreneurs reframe sales as mutually beneficial versus oppositional through personal insights and practical coaching. Learn more: https://attitudeselling.com  Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Lucinda and Emily are joined by Suzy Edington, fundraising consultant at JustGiving, and Ellie Putt, senior participant experience manager at the Alzheimer's Society.Suzy outlines the changes in fundraising behaviour on the JustGiving platform since the Covid-19 pandemic, with greater volumes of smaller donations and rising levels of regular giving contributing to revenue growth in 2023.Ellie explains how the Alzheimer's Society personalises communications with its supporters and equips them with the necessary information to maximise the value of their individual fundraising appeals.Both stress the importance of making regular updates to fundraising pages and give their tips for sharing strategically on social media platforms.Charity Changed My Life features the story of a service user of BeLifted, a grassroots organisation supporting women and girls in north London.Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we'd like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.Read the transcript. Hosted on Acast. See acast.com/privacy for more information.

**Support the Business of Politics Show by becoming a member for just $10 per month (click here)**Today we're speaking with Ryan Lyk, CEO of WinRed, the official secure payments technology designed to help Republican candidates and committees raise more money and win. Since launching in 2019, WinRed has processed more than three billion dollars. Ryan has been with WinRed from day one and became CEO in March of this year. Before that he worked on the agency side helping candidates with their digital campaigns. During our conversation we learn about WinRed's latest features, what campaigns can do to take advantage of them, and what Ryan sees on the horizon for online fundraising.

Today - Cochise County Supervisor Tom Crosby recently found himself at the center of a legal storm. After receiving a grand jury subpoena last month, he's turned to an unconventional method to cover his legal costs.Support the show: https://www.myheraldreview.com/site/forms/subscription_services/See omnystudio.com/listener for privacy information.

The biggest reason that people don't give to an organization is that they don't trust the way they use the funds. Transparency is critical in growing your base, especially as the number of donors is trending down. There are several ways you can build trust, and it also includes the additional platforms you use to raise money. What you'll learn: → why its harder for nonprofits to build trust. → how impact builds trust. → power of keeping impact manageable. → what to think about with third-party partnerships and platforms. → find ways to engage with people before they're ready to give. → why consistency matters. Want to skip ahead? Here are key takeaways: [3:59] There are too many stories of organizations that haven't used the donations as they were intended. Even if you are fiscally transparent, these experiences still cloud donors, especially new ones. Building trust needs to happen consistently. You do this through sharing impact. [7:01] When the goal is TOO big, people have a hard time understanding how their money will make impact. What is the problem you're solving and how will their donation help – keep it simple and clear. [8:52] Ensure the platform can show where the money is going. Make sure the language is trusted and that you follow up with how the money is being utilized. Give people reports that share where the money went. Better yet, find a platform, like Wishes, that does it in real-time. [19:04] Allow people to support your campaign publicy with prayers and messages of goodwill. By allowing people to show support of a campaign, even if they can't donate, you're building your network and showing more support for the cause. [25:51] Being out on multiple platforms helps build trust through consistency. Showing up where your audience is will give them constant reminders of who you are t you are and the impact you are creating. Resources [quiz] Should You DIY Your Website? Chase Harmer President, Wishes Chase Harmer spent 25+ years as a payments entrepreneur, he is a pioneer in virtual credit card technology with 7 patents since 2013. Founder of ProfitPay, acquired by PayCertify in 2021 with a valuation > $500M. Chase knows how to build enterprise value and process for scale. Chase uses his experience as a Lecturer and Mentor at the Founders Institute. Now, as the Founder of Wishes, Inc, he and his team have built proprietary technology to revolutionize fundraising. Wishes delivers the resources and financial support needed quicker than any other platform in the market. Learn more at https://wishes.inc    Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Your year end giving campaign is a big part of your overall annual fundraising. But what all goes into a successful campaign? It starts with messaging and then spreading it out amongst all the different channels your donors exist on. What you'll learn: → the importance of a year end giving campaign. → show up in multiple channels → direct mail is critical. → making it easy to give. Want to skip ahead? Here are key takeaways: [5:07] 30% of all giving happens in the month of December. Historically it was because of marketing efforts and year end tax break reminders. Now, a part of it is that people want to feel good at this time of year and give back. ‘Tis the season! There are also last minute donations because they haven't given yet this year even though they intended to. [8:41] Create a multi-channel approach. Direct mail pieces convert well, even with online giving on the rise. You'll also want to include multiple emails. If you can add in text messaging, do it! Personal phone calls can also make a huge impact. [11:45] Start by creating your mailer. This is the largest piece and will help you craft the rest of your materials. Make the problem manageable so people feel the impact they're making. Pick a singular problem. You can highlight other parts of your organization in future campaigns throughout the year. [28:15] Make it easy to give. Check your links and make sure everything is working. Don't make people work too hard. They should be able to get directly to your giving page and donate quickly. Ensure their is a monthly giving option. They give more over time that a first time individual gift. Resources [quiz] Should You DIY Your Website?   Janet Cobb Founder, Janet Cobb Consulting Janet Cobb has worked in the nonprofit arena her entire career. She is a Certified Fund Raising Executive and Certified Nonprofit Professional who is committed to creating positive change through helping grassroots organizations bring their vision to reality. Janet offers strategic planning and coaching around communications and fundraising. She has supported more than 650 nonprofits since 2014, and is affectionately known as “the small nonprofit whisperer” by many she's worked with. Learn more at: https://www.jcobbconsulting.com    Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

For nearly two weeks, we've been recoiling at the savagery committed by Hamas terrorists against thousands of Israelis. More than 1,400 were killed and thousands of others were injured. Watching this sort of evil chills us to the bone. And it's even more chilling to find out our tax dollars are going to some of the most radical people on earth.That's right. In addition to the $100 headed for Gaza (which will end up in the hands of Hamas regardless of what President Biden says), the Biden administration is also giving money to groups very closely aligned with terrorist organizations. We know this thanks to the work of Washington Examiner Investigative Reporter Gabe Kaminsky. Today, Kaminsky joins Sara to discuss what kind of aid is going to these radical groups, how he uncovered these facts, and how this sort of information is hidden from the public.Time Stamps: 0:05 Biden is funding the Middle East crisis3:39 Gabe Kaminsky Joins the Sara Carter Show5:05 Biden gives money to Gaza-based groups8:27 No more bunker busters10:05 State Department Stonewalled me11:30 Give the Aid to Israel11:27 Are they vetting these groups?15:00 Phoenix center for field studies17:08 Gay Palestine supporters don't make sense19:33 Interviewing people affected by the festival massacre22:08 Terror Group booted from Online Fundraising platform25:15 The IRS is very opaque29:21 Show Close

Email is a big part of your year end giving campaign. But what do you actually put in those emails? This episode gives you a glimpse into what to put in them to get more people to engage and donation to your organization. What you'll learn: → importance of storytelling. → how to make impact levels that convert.  → where to start with your emails → planning and scheduling to save yourself time. → establishing a clear call-to-action (CTA). → power of the P.S. Want to skip ahead? Here are key takeaways: [3:08] Get specific on your storytelling. Make sure you are connecting on a personal level with your audience. Stories connect more than stats. Tie direct impact to dollar amounts.  [5:46] Start with your longest email first. That way you can break down that email into smaller sections for social media and shorter emails. [14:42] Make it easy for people to donate. Ensure there are several places that people can click to get to your donation page. You a combination of buttons and text that is hyperlinked. [17:33] Send from a person and focus on subject lines. If people don't open your email then they can't see the greatness inside. Send it from your Executive Director or Development Director and make sure the subject lines are interesting. Resources Digital Marketing Therapy Sessions

Community is something that is critical when it comes to returning donors. When they feel connected to you they are more likely to come back for more. So how do you build that community? There are many different ways you can create the feel of community – no matter what the size of the organization is. Also – regardless of if you are building a virtual or in person. What you'll learn: → being social on social media. → what we can learn from Swifties. → creating personal connections. → how to engage with different generations. → why community makes it easier to fundraise. Want to skip ahead? Here are key takeaways: [5:30] A Facebook group is a great way to build a virtual community. You'll be able to communicate and share what's going on as well as allow people to connect with each other over their common love for your cause. [6:49] Community doesn't look like any one thing. Looking to Taylor Swift for inspiration, you can see how even at a large scale, you can still build a tight knit community. Each person engages in their own way but once you get them all in the same stadium they all share the same experience. [9:29] Think about your communication as one-on-one, even if it isn't. When writing your communications, pretend you're writing it to one person. That will ensure that it feels special and more personal. [16:36] Different generations engage differently, just like different platforms lend themselves to community differently. It's about meeting people where they are and utilizing the platforms as they're intended. Setting goals for your growth based off how platforms work makes a big difference. [26:13] When you build a real connection they show up when you ask. It makes it easier for you to make that year end ask because they know who you are and the impact you've been creating for the past year. Consistency matters! Resources Digital Marketing Therapy sessions Paul Gowder Owner and Founder, PowWows.com Paul Gowder is the owner and founder of PowWows.com which has been the leading online community celebrating Native American arts and culture for the past 25 years. Paul's techniques and skills have enabled him to build one of the largest and most engaged online communities in the World. Paul helps other entrepreneurs navigate the successes and pitfalls of building an online business through his public speaking and consulting services. Learn more about Paul by visiting PaulGowder.com. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Hold onto your seats as we unravel the intricate world of changes in fundraising platforms on Facebook and Instagram. Wonder how the new policies implemented by Meta could potentially disrupt the donation flow for nonprofit organizations? I've got you covered! This episode is packed with insights into Meta's transition to an exclusive partnership with the PayPal Giving Fund. We'll guide you through this transformation, ensuring your fundraising campaigns continue seamlessly.We'll also explore the ramifications of the new payment processing fee structure, and what it implies for organizations in the US, UK, Canada, and Australia. Get the lowdown on modifications in donation receipts, data delays, and the future of donation ads. This is crucial listening for anyone relying on social media platforms for donations, with practical tips on how to adapt to these changes. You'll also learn about the impact on recurring donations, the face-lift for Facebook fundraisers, and how to transition to these new tools without losing momentum. So, tune in, and let's tackle these changes together!RESOURCES:https://www.facebook.com/help/250021554475530https://www.facebook.com/gpa/blog/paypal-giving-fundhttps://givepanel.com/blog/paypal-giving-fund-payment-processing-for-meta-charitable-giving-toolshttps://www.linkedin.com/events/trendsandbigchangescomingtoface7108126959301271552/theater/Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Year end giving is a stressful. Getting as much done as early as possible is going to make it easier to reach your goals. This episode will give you some resources for putting your campaign together. You'll know what to put together based off of the goals you have for your campaign. What you'll learn: → creating your impact statements. → using data to determine what materials go to what list. → what communications you'll want to create. → building a new donation page. → scheduling as much as you can. Want to skip ahead? Here are key takeaways: [3:15] Create a clear and concise impact statement. Focus on one area of your impact that you really want to share. Be clear and concise so people can really understand what their donation will do. Customize this impact for your major donors, returning donors, and new donors so it resonantes with them. [6:10] Create your lists so you know what buckets you're sending communications to. Knowing who those people are will help you determine the buckets for where the funds are coming from as well as what materials you'll need to create. [7:28] Create a combination of offline and online communications. Materials will include direct mail pieces, email communication, social media posts, promo kits, phone calls, and more. You'll then tailor those communications to the different audiences you've identified. [14:07] Create a landing page with your year end giving information. This should include the language that matches with the rest of your giving campaign. Include a donation form and replace your main donation page links with this landing page when your campaign kicks off. Resources Digital Marketing Therapy Sessions EP 207 | Donation Page Layout and Features EP 208 | Designing Your Donation Page For Conversions with Eric Ressler EP 209 | Data Driven Donation Page Best Practices with Matt Bitzegaio EP 210 | Keeping More of Your Donations with Jen Nielesky Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click  Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Diese Woche kommt es zu einer Premiere im #SEODRIVEN Podcast: Ich interviewe meine Frau Katrin, die seit 2019 Teamlead SEO in meiner Agentur Digitaleffects ist. Sie arbeitet seit 2009 im Online Marketing, davon über acht Jahre auf Kundenseite. Fast sechs Jahre davon war Sie bei der Johanniter-Unfallhilfe für das Online-Fundraising verantwortlich und konnte dort die Online-Spenden verdoppeln. Dabei arbeitetete sie Inhouse immer wieder mit verschiedenen Dienstleistern zusammen. Daher spreche ich mit ihr darüber, wie eine gute Zusammenarbeit zwischen Agenturen und Kunden funktionieren kann. Zudem gehen wir auf die Entwicklung in der Branche und die inerne Organisation eines SEO-Teams ein.

In this episode of Nonprofit Hub Radio, host Delaney Mullennix interviews Owen O'Doherty, the founder and CEO of DonorSee, an innovative online fundraising platform. Hear this episode on how to discover game-changing approaches to refresh your nonprofit's stale online fundraising.

Getting donations is important – but it's not something that should be left up to luck! Paying attention to how your donation page is set up is a great first step. Using data from those donations and your analytics can help you make decisions to improve your donor experience and increase conversions. What you'll learn: → how to make donating easy. → why your donation page needs to be mobile friendly. → testing donation pages for better conversions. → match the info on the donation page to the purpose of the page. → why a CRM gives you more insight to your donors. → keys to making a viral video. → free options within Donor Dock. Want to skip ahead? Here are key takeaways: [7:07] Keep your donation page easy, clear and user friendly. Don't ask more than you need on your donation forms. Think about the user experience and tailor it to your ideal donors. Is your messaging and impact clear? You don't need to share EVERYTHING you do, just the things that are going to matter most for your donors. [10:22] Ensure your donation page is mobile friendly. Forms can be tricky on a mobile device. If people can't make a donation easily from their phone you are leaving significant money on the table. [12:36] Testing your donation pages. There are several things you can test to see what is going to convert best. This includes pre-selected donation amounts, impact statements, different donation pages, etc. Don't make too many different changes at once so you can clearly see what is making the impact. Tracking data is critical to understand the trends and make decisions that will support your fundraising goals. [24:29] Match the purpose of your donation page to the information that's on it. You don't need to include all the information about giving on every single donation page. Remember the goal of the page and put relevant information on there. For example, if it's event registration then have event info, you don't need to include stock options, crypto, etc. [28:34] Sync with your CRM with. The biggest benefit of syncing with your CRM is all the data and tracking you can have. This helps you with future conversations and better segmentation. Plus, you'll have other benefits that you can add into your form for better user experience. Resources Digital Marketing Therapy Sessions Matt Bitzegaio Founder, Donor Dock Matt holds a deep-seated passion for working with nonprofit organizations and believes strongly that technology should enable nonprofits to further their mission and drive more impact. Instead, many nonprofits see technology as a burden. With DonorDock, he aims to change that and truly help nonprofits unlock the potential that technology can play within their organization. Prior to founding DonorDock, he gained broad experience in the technology industry, serving in various positions, including leading a Microsoft Dynamics consulting business and ISV, IT leadership positions, and software architecture and development roles. Matt holds an MBA from the University of Mary, and earned a bachelor's degree in Information Technology from North Dakota State University. He and his family and reside in West Fargo, ND. Learn more: https://donordock.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

What does your donation page look like? Is it easy for people to navigate and find, or is it messy and unclear? Or worse, does it send you right to PayPal! Make the most of your donation page with these tips What you'll learn: → making it easy to get employer matching gift funds. → how to communicate other ways to give. → ways to convey that you are a trustworthy organization. Want to skip ahead? Here are key takeaways: [6:01] Double the Donation. This allows you to have people automatically submit their paperwork to get the matching gift from their employers. It has a search functionality and allows them to easily submit necessary information. [7:21] Testing the rest of the donation page to appeal to the donors motivations for giving. Using tools to help you understand how people are engaging with your page will help you determine the order you put information on the page. Ultimately the goal is to build trust and appeal to their values. [12:08] Add elements to build trust. Use a variety of elements. These could include GuideStar seals, testimonials, annual reports, etc. Resources [quiz] Should You DIY Your Website? Double the Donation HotJar Microsoft Clarity [podcast] EP 152 | Building Your Brand Message with Ashlee Sang Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

I wanted to share with you a modified version of a talk I gave recently at Campaigns & Elections Campaign Tech conference here in DC. It was informed by many of the conversations you've already heard on the show and I wanted to share with you how I've synthesized those into a way forward for political online fundraising. 

Yes you can put your sponsors logo on your website, that's easy. However, there are so many other fun and unique ways you can feature your sponsors on your website. What makes it even better is that these ideas also allow you to gain more visibility for your upcoming event and/or program these sponsors participate in.  Take it to the next level by building in tracking metrics so you can validate the traffic and exposure they get from your website and the event itself. What you'll learn: → fun ways to highlight your sponsors. → ways your sponsors can help you create content. → new sponsorship opportunities you can create. → critial online data to track. → paying attention on event day feedback. Want to skip ahead? Here are key takeaways: [4:57] Updating your header image. This is the most visible part of your website. You can create scarcity here by only having 1-2 sponsors featured and also get great visibility for your event. [6:08] Have your sponsors write a blog post or create a video. Not only will you have content you can use the feature them but you'll also be able to share on emails and social media leading up to the event. Again giving you another way to talk about it from a different perspective. [8:14] Put your sponsor logos in the footer. This is a great way to combine event sponsorships with an annual option to be in the footer for more eyeballs. [8:57] Create a pop up or slide in. This can lead directly to an event registration page and allow you to create a new sponsorship opportunity. Again another way to encourage people to participate. [10:12] Create an announcement bar. This is above your menu navigation so has great visibility! Again, with limited real estate can be a great option for an added sponsorship opportunity. [11:32] Build a dedicated sponsor page. This can be a page that lists all your sponsors regardless of the events they participate in. It can allow for more information about the sponsor and their personal connection to your organization. [14:15] Track your offline conversations – they are data! Write down things that are happening at the event and feedback you receive so you can use it in your follow-up afterwards to renew sponsors. [16:04] Ensure you have analytics running on your website. Google Analytics and Microsoft Clarity will help you pull data, and pull it year over year so you can show growth. You can also show how people engage with your website. Resources Hotjar Google Analytics Microsoft Clarity Connect with us: The First Click LinkedIn Watch on YouTube: https://youtube.com/ Download our guide - 9 Ways for Non-Profits to Raise More Money Online 

Wayne Cabot and Paul Murnane have the morning's top local stories from the WCBS newsroom.

“What we have learned throughout the years of running the Big Give… is that Match Funding is a great way to get more people to give, and people to give more.” The Big Give is the UK's leading online match funding platform. The Big Give Christmas Challenge took place from the 29th of November to the 6th of December 2022 and in that one week, raised £28.6m for over 1,000 charities across the UK. With more than £233m raised to date, the Big Give has been a huge enabler of digital fundraising through Match Funding. With the strap line “Matching Donations, Multiplying Impact”, they are in essence, a Generosity Multiplier. In this episode I speak with the Big Give's Managing Director, Alex Day, about how the Big Give came into being, its plans for the future, and tech as an enabler for social good. Alex also shares how through a focus on building resilience, skills and profile for charities, and amplifying the campaign's messaging, they have enabled 92% of participating organisations to reach new supporters bringing in a third of the overall donations. Charity fundraisers, listen to find out about the Big Give's campaigns that are launching this year and how your charity could benefit. Recorded December 2022.

Kenneth Pennington joins The Great Battlefield podcast to talk about his career in politics working on the Sanders and Fetterman campaigns and starting Middle Seat, a digital media and fundraising firm for progressive causes and candidates.

Our guest today is Marcus Tetwiler, CEO of Sprinkle. It's a new political tech startup that connects grassroots donors with candidates aligned with their values. In our conversation we discuss the state of online fundraising and the challenges of campaign tech startups. 

A/B testing is absolutely critical if you're running ads on social media. How do you know what the best combination of copy and visuals is going to be for your audience?In this minisode of Ask Me Anything, we're getting to the heart of how you can reframe your mindset and frustrations around ads. It's easy to say, “I didn't see the result I wanted, so my ad failed”, but there is SO much in the data that can teach us something.I'm ready to break it all down for ya and share my favorite A/B testing strategies. Let's go!Resources & LinksAsk me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.My mastermind is reopening in January! If you're ready to build and launch an impactful monthly donor program in just 3 months, apply here. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

We're about to talk about a cause that's near and dear to my heart. Shannon McLaughlin Kirkman is one of two development employees at Animal Haven, a nonprofit organization that finds loving homes for abandoned cats and dogs throughout the Tri-State area.In today's discussion, Shannon breaks down how she is completely rocking it in her role as Director of Development and Communications. She'll give us the scoop on how she increased monthly donations by 300% (and saw a 40% increase in online fundraising!), PLUS how their Instagram grew from 57,000 followers to 150,000 followers in just a few years.Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world's generosity potential by optimizing the way people give. The company's donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosityResources & LinksFor help onboarding Fundraise Up visit: https://positiveequation.com/fundraise-up-onboardingLearn more about Animal Haven and support their cause by following them on their website, Instagram, or on TikTok.Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you'll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Stories have the power to change the world, and this is exactly what Cubby Graham has been doing at charity: water for the last 9 years as their social media lead.Cubby and I get into what truly makes a great story, where to find great storytellers, how their incredible World Water Day campaign came to life (including a successful cold pitch to Pantone), and how they retain 70,000 members in their monthly giving program, The Spring.Are you fired up yet? I know you're going to hear so many mic drop moments on this episode.Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world's generosity potential by optimizing the way people give. The company's donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosityResources & LinksFor help onboarding Fundraise Up visit: https://positiveequation.com/fundraise-up-onboardingConnect with Cubby on Instagram at @cubbygraham and consider joining charity: water's monthly donor program, The Spring, where you can support their mission to end the water crisis. Follow @charitywater on Instagram, Twitter, and Facebook.Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you'll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Get ready to hear how Preemptive Love garnered partnerships with some of the biggest influencers in the world - from Kristen Bell, Bella Hadid, Morgan Harper Nicols, to convert some of their followers into new donors, and raised $50,000 during their first peer-to-peer fundraiser.Kalindi Cordero joined the Preemptive Love team at just 22 years old. As their Major Gifts Officer, Kalindi shares how she landed such a powerful role at a young age, the inner workings of their Move for Peace fundraiser (now an annual tradition!), plus the two platforms that are intriguing her the most right now.You're going to want to have this one on repeat because there are SO many good takeaways.Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here. Resources & LinksSupport the work Preemptive Love is doing by making a donation or following them on Instagram, Facebook, or Twitter. You can also sign up for Move for Peace and participate this September. Registration opens July 18th.To connect with Kalindi, email her at kalindi.cordero@preemptivelove.org. You can also connect with her on LinkedIn or follow her Instagram @kal_is_your_pal.Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you'll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Fundraising events are back in full swing. While everything is getting back to “normal,” I don't want you to forget the things you learned when you couldn't fundraise the same way you always had. We shouldn’t leave the skills we developed out of necessity on the table. Let’s review some tech-easy online fundraising event ideas we talked about way back in 2020. Those events, those activities, can fill in the gap for you. They can boost your fundraising. Read the blog post at: https://mayecreate.com/blog/tech-easy-online-fundraising-event-ideas/ Download 14 Tech-Easy Online Event Ideas for Fundraising

My conversation today with Melanie reminded me of the work of that Damon Centola has done on understanding how digital networks affect social change. Very similar to Centola's observations, Melanie wants to us to make sense of who our digital champions are and what value they can bring to the organization. These individuals create the social reinforcement that is often essential in compelling others to act. As I suggested to Melanie, the less predictable aspects of this approach will be unsettling for those who prefer to see a straight line between themselevss and the donation. However, as we all know, such “assembly line” fundraising has been waning for some time; and perhaps the nay-sayers just need some encouragement from the people like Melanie to convince them to give this nonlinear approach a try.  What I most appreciated about our conversation was hearing how this concept applies to the baby boomers and those we may assume are not especially responsive to playing meaningful roles in our online strategies. I think we can very easily make sense of the idea that boomers are just as inclined as the rest of us to share what's important to them and want to know that they are influencing the decisions of others in positive ways. I also appreciated the idea that digital champions could resolve some of the weaknesses in our new acquisition efforts. Rather than acquiring a large number of “warm glow givers” who can't be counted on to give again, the digital champion affords an efficient (albeit less predictable) and gradual yet steady way of creating a donor community that can be counted on for many years to come. As always, we are especially grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast. If you'd like to learn more about hosting the Responsive Fundraising roadshow in your local community, email me for more information.

How does a small startup business get featured on Ellen, The Today Show, PopSugar, and Real Simple Magazine? Laura Beck from LottoLove has brought the fun into gifting and giving back with charity scratch-off tickets.During this episode, you'll learn that a vanity social media following does not resonate with your success, how to pitch the media and create a PR blitz about your brand (no matter the size of your organization), and y'all, it's really about powerful storytelling!Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.Resources & LinksCheck out LottoLove on their website or Instagram (@lottolove) and reach out to Laura directly at laura@givelottolove.com if you'd like to be considered as a charity partner when they go digital!If you're ready to get the press and publicity you deserve, Laura highly recommends the course Press for Success.Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you'll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Ready for a powerful conversation that gets to the root of why creating an online digital community matters? I could have talked to today's guest for HOURS.Alicia Maule is The Innocence Project's (“IP”) first Digital Engagement Director and since 2015, she has led the nonprofit organization to exponential audience growth, revenue, and advocacy. Even more amazing? The content she's creating has the power to stop wrongful executions and reform the criminal justice system.In this episode, we talk about why branding matters, behind the scenes of The Innocence Project's viral video campaign, and why you should take a people-first approach to your website and digital presence. Let's go meet Alicia!Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.Resources & LinksSupport The Innocence Project and help them put an end to wrongful convictions.If you enjoyed today's conversation with Alicia, you can follow her on Instagram, LinkedIn, and Twitter. She invites you to reach out to if you're interested in the Web3 movement or have prospects there.Watch The Innocence Project's Happiest Moments video on YouTube, which won a Webby Award. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you'll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Let's transform your mission into a movement. In this solo episode, I'm doing an Ask Me Anything and we're diving into the power of Canva (including the best ways to create animated content for social media!) and my favorite online fundraising tips.If you have a question about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business, let me know! I may feature you in a future episode.Ask Your Question Here!Notable Quote from Dana“Blog posts live on and they constantly garner web traffic years after it's posted to your site. There are things that I have written 3 years ago as a blog post that continually bring new people and website traffic that are searching for those keywords on Google.”Resources & LinksDownload Canva and check out their free resources for nonprofits.Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Do you have a hot digital marketing topic that you'd like to learn more about? Message me on LinkedIn and let me know.

Just as fundraisers are getting to grips with the new Facebook updates, along comes another tech trend lighting up the digital world. Already the sector has seen charities including WWF and Giving Tuesday and launch their own NFT campaigns - but not without scrutiny. Are NFTs the next big thing for online fundraising or are they a distraction? In this discussion, we interviewed NFT experts and critics about their place in the not-for-profit sector. We explored both sides of the discussion to discover: What NFTs are and how they can be used within fundraising (including case studies) What fundraisers need to know before taking the plunge What negative outcomes are linked to NFT use and what charities need to be aware of before deciding to use them Speakers: Hosted by Simon Scriver, with Duke Kim, Eoghan Beecher, and Nicola Gunn Want to stay on top of everything that's happening? Sign up to get emails from the humans at Fundraising Everywhere & Everywhere+ with cracking fundraising tips, news, promos & updates on upcoming events: https://www.fundraisingeverywhere.com/stayintouch/

From launching an annual grassroots peer-to-peer campaign, to developing a gift box for the holidays, Mark Dombkins and his team at Forever Projects are on a mission to help Tanzanian women break the cycle of poverty and create a self-sustaining future for their family.Inspired by his own journey of adopting 3 children and wanting to create a big impact, Mark and I dig into the seeds of his story, from the early days of hosting small fundraisers at cafes to large-scale campaigns generating $176,000 with just 285 advocates!Lean in and get ready to take some serious notes on staffing, internal goal setting, taking calculated risks, and staying curious when it comes to digital marketing. Mark was so generous in taking us behind the scenes that I left this conversation with so many takeaways!Notable Quote from Mark“If you're not in the trenches with your users in the early stages, you're not going to build anything that's actually going to scale because they are the ones that will show you the way. I think that's a really important lesson for anyone running a campaign.”Resources & LinksLearn more about Mark Dombkins and Forever Projects here. Your monthly gift will fund projects in Tanzania and provide local partners reliable and unrestricted funding.Check out Forever Projects' campaign, My Kilimanjaro, which raised $176,000 with 285 participants.Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Social Media and learn my #1 secret for copy and content inspiration.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Video is one of the most powerful storytelling tools that's worth the investment to excite and educate others about your mission.Today I'm joined by two amazing women from Dressember, a collaborative movement leveraging fashion and creativity to restore dignity to victims and survivors of human trafficking. Founder Blythe Hill and Communications Coordinator Stephanie Schindler share the strategies behind their 2021 documentary launch, how they integrated the film as a tool for their advocates, and what they focus on as a small and mighty team of 4 to help end human trafficking.Notable Quote from Blythe“Video is so powerful, and it's such a powerful tool for quickly getting people familiar with your work and extending a powerful invitation into your work.”Resources & LinksDonate as little as $5 per month to Dressember's mission by joining The Collective.Learn more about Dressember on their website and watch the trailer of The Dressember Documentary.Follow @dressember on Instagram.Sign up for Dressember's 5th annual virtual 5K, taking place on April 9th, 2022 and consider hosting one in your neighborhood.Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Social Media and learn my #1 secret for copy and content inspiration.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Where should you focus your time, money and energy in 2022 to grow your personal brand and thought leadership?Hint: LinkedIn! Based on data from FindStack.com, of the 310+ million monthly active users on LinkedIn, only 3 million share content weekly. That's less than 1% of monthly active users!So with far less noise and competition on LinkedIn, how can you seize the opportunity and create standout content that builds your thought leadership? In today's episode, I'm breaking down three of my favorite best practices that you can start implementing right away.Notable Quote from Dana“So often, we only focus on, “How do we expand the brand awareness of our organization?” But let's be real - people connect with people. So I challenge you to also consider asking, “How do we expand the personal brand awareness of our staff and team to share their stories, that therefore lead more people to our mission?”Resources & LinksCheck out my viral post on LinkedIn that received over 50,000 views and started a lot of conversations!Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Social Media and learn my #1 secret for copy and content inspiration!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!Do you have a hot digital marketing topic that you'd like to learn more about? Message me on LinkedIn and let me know.

I am sharing some notable statistics about how much online fundraising and donating has increased over the last year. Online giving is not going anywhere — if your organization is not expanding its capacity to attract online gifts, you've gotta get onboard, or that boat is gonna leave the harbor without you!

Our good friend Brady Josephson at NextAfter joined us for a third episode here on the podcast recently. You might remember Brady from our conversation about COVID fundraising observations, or fundraising Testing. This week we connected with him to learn about the recent project that NextAfter and Salesforce.org collaborated on, called the Global Online Fundraising Scorecard. This study explored the front-end user experience of donors and email subscribers across multiple countries. Here are some of the key findings we cover in this discussion:Email sign-up was impossible in 27% of cases in the study, either because organizations didn't offer it, or because it took too many steps to discover where the email sign-up was locatedVery little progress has been made in years around the area of using value proposition to either subscribe for emails or make a giving decision (you'll hear Brady outline what the keys are in a successful value proposition too)The dangerous myth that online users don't or won't consume copy -- and address the (surprising) negative impact that video and images have on conversionThe half dozen (or more!) types of friction that negatively impact decision-making online, AND, the one positive type of friction that can actually help you raise more money online!The importance of email cultivation to long-term retention and revenue, and the sad fact that too few organizations are investing in meaningful email relationship building.The truth about email deliverability, and what you can do to improve deliverability for your organization.What's working best globally in sustainer giving, where the U.S. is falling behind in this key giving area, and what YOU can do to improve your organization's sustainer numbers.The trends on email welcome series use, and how one organization tested into a 900% increase in 2nd gift conversion by rethinking their approach to welcome series content.It's always a blast to have Brady on the show, and I hope you'll learn as much as I did in this conversation!Don't forget to download the Global Online Fundraising Scorecard today! This episode of The Rainmaker Fundraising Podcast was brought to you by our friends at Virtuous. We're so excited to partner with them to promote the upcoming 

Where is online fundraising headed post-pandemic? Scot Chisholm, founder of fundraising software platform Classy, looks into his crystal ball and tells us what he sees.

Where is online fundraising headed post-pandemic? Scot Chisholm, founder of fundraising software platform Classy, looks into his crystal ball and tells us what he sees.

It was great to have Brady Josephson back on the podcast today for a second conversation. If you didn't catch our conversation last month on COVID fundraising trends, you should check it out. But today, Brady and I talk about all things testing. This is one of Brady's favorite things to chat about. That shouldn't be a surprise, given his role as Managing Director at NextAfter's Institute for Online Fundraising.As a direct response fundraiser, I'm a big fan of testing. We test all the time. Sometimes we test something that makes a dramatic impact on revenue or results for a client. Other times, a test doesn't go the way we think. It "fails", if you will. But in the end, we still learn from it. To be successful with testing, you have to think differently about the philosophy and execution of tests. That's where Brady and I focused in this conversation. He covered a ton of important ground, like:Why testing is important to fundraising successWhat type of tests deliver the most impact and value (and which tests aren't worth your time)Creating a testing strategy/planDesigning tests for successful learningThe value of iterative testingLow value vs. High value testsThe importance of tracking, and why this is the first step in your successful testing strategyI hope you learn a ton from this conversation, and that you take this opportunity to create or refine your own testing plan for the next year!Special Offer From Velocity Strategy Solutions, Our Episode Sponsor: 

Brady Josephson, Managing Director of the Institute for Online Fundraising at NextAfter recently sat down with us to share what he's learning about the changing fundraising landscape during the COVID-19 crisis. This conversation and the learnings that Brady shares are based on observations from more than 157 nonprofits that were and are actively fundraising during the COVID crisis. Brady is learning and seeing some interesting trends that you'll no doubt want to be aware of:As COVID took hold in early March, a lot of fundraising slowed or stopped. There was a marked decrease in email volume, as some organizations slowed down and some went entirely dark.Starting early in April, organizations began to emerge from the initial shock of COVID, and fundraising (particularly online) saw growth both in April and May (in both email volume and total revenue). This was further supported by the Giving Tuesday NOW initiative. Through late May and into early June, we've now started to see a correction (downturn) in email volume again. There is absolutely value in achieving first mover status when it comes to responding and communicating in a crisis. The faster an organization can get into market and begin to communicate with constituents, the easier it is to navigate a crisis situation. Organizations responding fastest and raising the most money during the COVID situation are those that are NOT focused on perfection, but focused on speed to market. They are willing to move quickly, test, learn, and adapt. The more human you can make your digital fundraising and marketing efforts, the better you'll perform.The elevated sense of empathy across the globe has resulted in increased giving across many different types of organizations, even those that might not typically receive increased funding during a crisis (i.e., arts, etc.).High dollar sustainers may be more apt to opt out of their monthly commitment right now. They are seeing this emerging in the U.S., and we have seen it more significantly in Europe. Since people are at home more right now, a lot more of our online consumption is happening on desktop vs mobile. That's good news because desktop experience tends to increase conversion rates. However, this may mean that when the country reopens and people return to work (whenever that is...), online conversion rates my drop again to reflect the shift back to mobile consumption. Special Offer From Our Episode Sponsor, Velocity Strategy Solutions: