Podcasts about first click

Are you struggling to cut through the noise and truly connect with your donors? In this episode, I sit down with Jake Sucoff, founder and CEO of Patient Procure, to explore the art of crafting compelling impact stories that resonate with your audience. Jake shares his passion for helping organizations translate their mission into powerful narratives that inspire action. We discuss: The Power of Personal Stories - Why leading with individual stories is more effective than overwhelming statistics - How to identify and develop your organization's core impact narratives - Strategies for tailoring your message to different stakeholder groups Creating a Holistic Impact Strategy - Integrating your impact stories across all communication channels - Balancing detailed information with concise, engaging content - Tips for repurposing content to maximize your storytelling efforts Overcoming Common Pitfalls - Why under-communicating is often a bigger risk than over-communicating - How to simplify your message without losing its power - The importance of staying human-focused in a world of algorithms Whether you're a seasoned nonprofit marketer or just starting to develop your impact strategy, this conversation offers valuable insights to help you share your mission more effectively and connect with the hearts of your supporters. Wanna Skip Ahead? Here are Some Key Takeaways: 06:46 Crafting Relatable Impact Stories It's important to create stories that are universally relatable and tailor them to specific audiences. The power of personal narratives over statistics in conveying impact and emotional connection is crucial. 15:23 Simplifying Impact Communication for Nonprofit Leaders Focus on the core mission and impact rather than getting overwhelmed by marketing technicalities. Simplify the message and get back to the fundamental “why” of the organization. 26:51 Human-Centric Approach to Impact Storytelling Focus on human connection in storytelling, rather than getting caught up in metrics or algorithms. Speak directly to their audience and prioritize quality over quantity. Jake Sucoff Jake is an entrepreneur, marketer, and 4 time best man. He's the founder and CEO of Patient Procure, a marketing agency that specializes in helping medical practices book their ideal patients and keep them coming back. PatPro leverages exceptional content, storytelling, and technology to create reliable patient funnels so practitioners can focus on what they do best- caring for patients. Jake's career spans 15 years of building and launching products across diverse markets – including B2B SaaS, enterprise healthcare, a startup incubator and loyalty rewards hardware. He's spent these years working directly with C-suite executives, pitching in high-pressure environments, and using data to influence decisions. Jake's real passion is his family, friends and music. He's constantly tinkering with automation and AI these days so he can spend less time in the office and more time with the people he loves. Learn more at heyjakey.com www.patientprocure.com https://www.instagram.com/jakesucoff/ https://www.linkedin.com/in/jsucoff/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact. The Evolution of Public Relations - How PR has become more integrated with marketing - The importance of building relationships with media outlets - Strategies for crafting compelling, newsworthy stories Maximizing Your PR Efforts - Repurposing press releases across multiple channels - Creating a crisis communication plan before you need it - Leveraging thought leadership to build credibility Crafting Effective Pitches - Focusing on superlatives and data points - Using clear, jargon-free language - Highlighting the true impact on your community Building Strong Agency Partnerships - What to look for when hiring a PR agency - Questions to ask potential partners - The importance of trust and alignment in agency relationships Whether you're just starting to explore PR or looking to refine your existing strategy, this episode provides valuable insights to help your nonprofit amplify its message and reach new audiences. Don't miss this opportunity to learn from an industry expert and take your organization's storytelling to the next level. Tune in now and discover how to harness the power of public relations for your cause. Want to Skip Ahead? Here are Key Takeaways: 04:09 The Changing Landscape of PR Public relations has evolved to work more closely with marketing, emphasizing the importance of storytelling and relationship-building. 11:49 Crafting Effective Press Releases Learn strategies for creating press releases that resonate with media outlets, including the importance of being prepared with supporting materials. 19:38 Pitching Media Successfully Discover the key elements of an effective media pitch, including focusing on superlatives, data points, and clear, jargon-free language. 28:25 Choosing the Right PR Partner What to look for when hiring a PR agency, including understanding their philosophy and approach to measuring ROI. Aquila Mendez Valdez Aquila is the Founder of Haute in Texas, an award-winning PR and Marketing agency. She's been asked to speak to audiences across the US, Europe and Asia, and has been featured in Forbes, Newsweek and The Telegraph, in addition to numerous TV appearances and podcasts. Her blog collaborations and client roster feature some of the world's biggest brands, including Vogue, Prada, Lincoln, Neiman Marcus, Kendra Scott, Orangetheory. She is also the founder of Haute in Network Agencies, a franchise model to help other women own their own agencies, and was named a San Antonio Biz Journal 40 Under 40 honoree. Learn more at hitpr.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

“Don't poke your patient.” It's something we say all the time, but it's how almost all of us were taught in pelvic health.Poking—pressing around internally to assess the pelvic floor—isn't just ineffective, it's also the wrong way to treat.In this episode, we break down:Why the “poke-and-see” method doesn't workHow it's completely different from how we assess any other muscle groupWhy it causes patients to tense, brace or withdrawWhat you should be doing instead to actually get helpful, functional informationHow mentorship and advanced training can help you move past this outdated approachThis isn't just a clinical technique—it's about making patients feel safe, understood, and better with every visit.✨ Want to create a business that energizes you instead of draining you?Join our FREE training: How to Create a ‘Hell Yes' Experience from First Click to Final VisitAbout UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Burnout hits pelvic rehab business owners twice as hard.First, there's the emotional and mental weight of treating patients with chronic and complex issues—something all clinicians face.But then there's a second, heavier layer: the unique stress and responsibility of owning a business. You're wearing all the hats. Managing a team. Marketing. Making financial decisions. Juggling it all—and still trying to be present in your actual life.In this episode, we talk about:The two layers of burnout that hit business ownersWhy owning a business is a marathon, not a sprintHow to recognize the early signs of burnout before it takes overStrategies we use (and teach!) to prevent burnout while running a business you're proud of✨ Want to create a business that energizes you instead of draining you? Join our FREE training: How to Create a ‘Hell Yes' Experience from First Click to Final VisitThis is one of the best ways to fill your schedule and reduce burnout—by creating patients who are bought in from the beginning.  Register here: www.pelvicptrising.com/hellyes

Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the ever-evolving AI landscape. Navigating the Ups and Downs of Growth Deirdre shares her candid experiences of: - Pivoting and refining Capsho's focus in response to market changes - Balancing innovation with staying true to the company's core mission - Overcoming the temptation to please everyone and learning to say “no” The Power of Listening to Your Audience Discover why tuning into your community's needs is crucial for sustainable growth: - How Capsho uses customer feedback to guide product development - The importance of validating ideas before investing resources - Strategies for prioritizing features that truly serve your audience Staying Focused in a Competitive Landscape Deirdre offers insights on: - Managing imposter syndrome when faced with new competitors - The value of “staying in your own lane” and focusing on your unique strengths - Cultivating an abundance mindset in a crowded market Lessons for Nonprofits While Capsho isn't a nonprofit, Deirdre's experiences offer valuable takeaways for mission-driven organizations: - The importance of setting clear priorities and avoiding mission drift - How to approach growth opportunities with a critical eye - Balancing innovation with staying true to your core purpose Whether you're considering a new initiative, struggling with decision-making, or feeling overwhelmed by competition, this conversation will inspire you to approach growth with intention and confidence. Want to Skip Ahead? Here are Some Key Takeaways. 04:40 Mindset for Growth and Scalability Explore the mindset needed for business growth, focusing on setting immediate, achievable goals rather than long-term projections. It is import to stay adaptable in rapidly changing industries and maintain focus on core objectives while managing growth. 09:20 Focusing on Core Mission and Adapting to Market Changes Capsho when through a journey of refining its product and target audience. It's always important to stay true to the company's mission while being responsive to market changes and customer needs. Discusses strategies for prioritizing development and expansion decisions. 17:57 Validating Ideas and Prioritizing Resources It's Important to validate new ideas through customer willingness to pay. Explore strategies for prioritizing limited resources and the challenges of saying no to seemingly good opportunities that don't align with core objectives. 24:09 Listening to Users and Managing Competition Listen to paying customers for product development decisions. Manage imposter syndrome and stay focused on your own goals in a competitive market. Tune out the noise and stay true to your mission. Deirdre Tshien Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to get clients from your content! Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create repurposed content that converts. From one audio or video upload, Capsho helps create title & description, social media posts, blog post, lead magnet checklist, LinkedIn Newsletters, images and short video clips. She is the creator of The Honey Trap Method, author of Honey Trap Marketing and host of the Win the Content Game. She is a 2023 Honoree of the 100 Women to KNOW in America. Learn more at capsho.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you unknowingly giving power to your competitors before a patient ever walks through your door? In the digital world, perception is power… and if your online presence feels weak, outdated, or inconsistent, you're losing control of the narrative. In Episode 130 of Shorr Solutions: The Podcast, host Jay Shorr shows you how to reclaim authority at every step of the digital patient journey. From dominating search results to controlling the conversation through automation, lead capture, and smart design, this episode is your guide to turning passive browsers into loyal patients while positioning your practice as the obvious choice.Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Are you feeling overwhelmed, stressed, and on the brink of burnout in your nonprofit work? You're not alone. In this episode, I sit down with Rob Tracz, a personal performance coach dedicated to helping driven individuals achieve success without sacrificing their well-being. Rob shares his powerful journey from severe burnout to becoming a champion for sustainable success. He reveals how his relentless pursuit of “shadow success” led to deteriorating relationships, declining health, and missed opportunities with loved ones. Key Insights on Preventing Burnout Learn practical strategies to recognize and combat burnout: - Identifying early warning signs in your routine and habits - The importance of intentional consumption – both nutritional and digital - Creating a support system through the “team triangle” concept - Balancing challenge and recovery in your work Supporting Your Team and Organization Discover how leaders can foster a culture that prevents burnout: - The critical role of open communication and psychological safety - Implementing seasons of intensity and recovery in your organizational calendar - Leading by example in prioritizing well-being Personal Strategies for Thriving Rob offers actionable advice for individuals: - Introducing small, manageable challenges to reignite motivation - Leveraging your personal values and strengths to guide decision-making - Building a network of mentors, peers, and cheerleaders for support Whether you're a nonprofit leader looking to support your team or an individual seeking to reclaim your passion and energy, this episode provides valuable insights to help you thrive in your mission-driven work. Don't miss this opportunity to learn how to create sustainable success and avoid the pitfalls of burnout. Tune in for a conversation that could transform your approach to work and life. Want to skip ahead? Here are key takeaways: 04:09 Recognizing Early Signs of Burnout Rob shares personal indicators he overlooked, including falling into mundane routines and neglecting intentional consumption habits. 14:38 The Team Triangle Concept Learn about creating a support system with mentors, peers, and cheerleaders to navigate challenges and maintain accountability. 22:39 Balancing Push and Recovery Strategies for determining when to persevere through challenges and when it's time to pivot or let go. 28:53 Creating a Culture of Well-being Tips for leaders on fostering an environment that prioritizes communication, support, and sustainable success. Rob Tracz Rob Tracz is a Personal Performance Coach who specializes in guiding driven individuals through the challenges of balancing success with personal well-being. With his unique approach, Rob helps business owners, leaders, and professionals break through stagnation, align their personal and professional goals, and create sustainable success. His coaching is built on six core principles—Resilience, Intentionality, Clarity, Optimization, Social Support, and Opportunity—giving his clients the tools they need to thrive under pressure while maintaining a fulfilling life. Beyond coaching, Rob is an engaging speaker, strategist, and entrepreneur who is passionate about helping others unlock their full potential without sacrificing what matters most. Learn more at RobTracz.com & SurvivingtheSideHustle.com http://instagram.com/robtracz Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you considering building a website for your nonprofit but feeling overwhelmed by the options? In this episode, I sit down with Becky Launder, co-founder of Oh My High, to discuss the essential factors you should consider before embarking on your website journey. Why Your Nonprofit Needs a Website Becky emphasizes the importance of having a website for credibility and round-the-clock visibility. We explore how a well-crafted site can: - Showcase your services and impact - Share testimonials - Collect leads and donations 24/7 Key Considerations Before Building Before you start, think about: - How your organization might evolve over time - Your technical skills and available time - Functionality needs (e-commerce, email marketing, donation forms) - Budget constraints Understanding Website Jargon We break down common terms like domain names, hosting, and plugins to help you navigate the technical landscape with confidence. The Oh My Hi Difference Discover how Oh My Hi offers: - User-friendly templates - Robust features for nonprofits - Affordable pricing options - Exceptional customer support and community Taking Action Ready to get started? We share resources and a special offer to help you launch your nonprofit website quickly and effectively. Don't miss this opportunity to gain clarity on your website strategy and find a solution that aligns with your nonprofit's mission and budget. Tune in for insights that will set your organization up for online success. Want to skip ahead? Here are key takeaways: 01:12 The Importance of Websites for Businesses Websites are crucial for credibility, showcasing services, and working 24/7 to collect leads and provide information to potential customers or supporters. 03:25 Considerations Before Building a Website Discussion on factors to consider before creating or rebuilding a website, including future changes, DIY vs. hiring experts, functionality needs, and integration with existing tools. 11:49 Oh My Hi Platform Introduction Oh My Hi is a user-friendly website platform with built-in support and community features, designed for non-technical users. It't not for for e-commerce heavy businesses but very advantageous for nonprofits because you can easily embed your donation form.  Resources View the NonProfit Template: https://demo-nonprofit.ohmyhi.com/?aff=197 Learn More about Oh My Hi: https://ohmyhi.com/?aff=197#pricingstrategy  ohmyhi.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

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Are you struggling to attract the right donors and volunteers to your nonprofit? The secret might lie in your organization's vision and mission statements. These foundational elements are more than just corporate jargon – they're powerful tools that can transform your fundraising efforts and organizational impact. In this eye-opening episode, I'm joined by Dan Johnson, a seasoned nonprofit coach who has raised over $3 million for new nonprofits and helped turn around struggling organizations. Dan shares his expertise on crafting compelling vision and mission statements that resonate with donors and align with your organization's goals. Why Vision and Mission Statements Matter Dan reveals why these often overlooked elements are crucial for nonprofit success: - They provide clarity and focus for your organization's efforts - They help attract donors and volunteers who share your values - They guide decision-making and strategic planning - They differentiate your nonprofit from others in the same space Key Insights on Crafting Effective Statements Learn how to create vision and mission statements that drive results: - The five essential components of a powerful nonprofit vision - How to craft a problem statement that resonates with donors - Tips for creating a mission statement that highlights your unique approach - The importance of incorporating specific, measurable goals Putting Your Vision into Action Discover practical strategies for integrating your vision and mission into every aspect of your organization: - How to use your statements in marketing and fundraising efforts - Ways to incorporate your vision into staff and volunteer onboarding - Tips for regularly reviewing and refining your statements Don't miss this opportunity to revolutionize your nonprofit's approach to vision and mission statements. Tune in to gain insights that will help you attract the right supporters, increase your impact, and create lasting change in your community. Want to skip ahead? Here are key takeaways: 06:28 Crafting an Effective Problem Statement Get specific about the issue being addressed, talking to those affected, and using their language. A well-crafted problem statement helps donors connect emotionally and understand the organization's unique approach to creating change. 19:38 Setting Measurable Goals and Staying Focused Include specific, measurable goals in vision statements to drive accountability. Stay focused on the core problem and not getting distracted by unrelated opportunities. Regular review of vision and goals helps keep your organization on track. 30:47 Developing Effective Value Statements Another role of value statements is in attracting and retaining staff and volunteers. Limit values to three core principles and including specific ways the organization upholds them. This approach helps create accountability and ensures the desired culture is maintained. 34:51 Crafting a Unique Mission Statement An effective mission statement clearly communicates an organization's unique approach. Explicitly state what makes the nonprofit different from others addressing similar issues, which can help with fundraising and marketing efforts. Dan Johnson Dan is a nonprofit coach that helps business owners and professionals create nonprofits that last. Dan has raised over $3 million for new nonprofits, turned around several struggling organizations, and helped over 30 nonprofit leaders create sustainable nonprofits. Dan is a 4x nonprofit founder, former impact evaluator, and nonprofit coach. He grew his first nonprofit to 10,000 volunteers nationwide in 3 years, and has created federal and state policy change on numerous issues. Dan's work has been featured in The Nonprofit Communications Report, CNN, The Chicago Tribune, The Examiner, Mic Magazine and organizations he's helped have been featured in national outlets including Vanity Fair, the New York Times, and hundreds of local news stories. Dan developed the 5 Levels of Sustainability to give new nonprofit leaders a pathway to creating a nonprofit that lasts. He serves nonprofit leaders through 1:1 and group coaching programs. He lives in North Carolina with his wife and two sons, Alex and Leo, and is a long-suffering fan of Detroit Lions football. Learn more at https://nextlevelnonprofits.us https://www.facebook.com/chngthewrld https://www.tiktok.com/@npmentor https://www.youtube.com/@nlnonprofits Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you looking to create a steady stream of income for your nonprofit? Monthly giving programs might be the answer you've been searching for. In this episode, I'm joined by Katherine Lacefield, a seasoned philanthropic consultant with over 20 years of experience, to explore the power of recurring donations. Building a Successful Monthly Giving Program - Creating a compelling narrative around your program - Crafting an exclusive experience for monthly donors - Implementing effective stewardship strategies Strategies for Growing Your Monthly Donor Base - Targeting existing donors for conversion - Segmenting your audience for personalized outreach - Leveraging year-end campaigns to boost monthly giving Retaining and Engaging Monthly Donors - Tracking key metrics for program health - Conducting exit surveys to improve retention - Making the giving experience fun and memorable One of Katherine's standout tips? Don't wait for perfection. Launch your program and refine it as you go. Remember, if you don't believe in the value of monthly donations to your organization, how can you expect others to? Whether you're considering starting a monthly giving program or looking to revamp an existing one, this episode is packed with actionable advice to help you create a sustainable source of funding for your nonprofit. Ready to take your fundraising to the next level? Tune in now and discover how to build a thriving community of monthly supporters for your cause. Want to Skip Ahead? Here are Some Key Takeaways:  03:28 Exploring the Benefits of Monthly Giving The advantages of monthly giving programs for nonprofit are consistent finances, operational stability, and sustainability. Its cost-effective and a great long-term value for organizations. 08:18 Crafting an Effective Monthly Giving Campaign Create a separate donation page, name the program, and develop stewardship strategies. It's also so important to build relationships with donors and suggests personalizing communication to increase retention and engagement.  15:49 Strategies for Growing Monthly Donor Programs To start building your program start with existing donors. Segment your database and craft a compelling story. Get an example of a client that converted on-time donors into monthly donors and how clear communication and goal-setting is impactful.  24:47 Tracking and Improving Monthly Donor Retention Monitoring monthly donor retention and gathering feedback is critical to the health of the program. Track donor longevity, reasons for leaving, and overall satisfaction. Even if someone stops being a monthly donor, maintaining relationships is important to encourage future support. 28:25 Final Tips for Successful Monthly Giving Programs Build confidence in your organization's mission, don't waiting for perfection before launching, and making the donor experience fun and engaging. Build personal connections with donors and think creatively about fundraising approaches. Katherine Lacefield Katherine Lacefield is a trusted partner in the philanthropic space, leveraging over 20 years of experience empowering organizations and individuals to bring about positive impact in their communities. Her knowledge and expertise span many areas, from overall fundraising strategy, monthly donations, major donation campaigns, and peer-to-peer, to a nuanced understanding of the global grantmaking landscape, animal welfare and rights, and sustainable development. She is the founder of Just Be Cause Consulting and the host of the Just Be Cause Podcast. Learn more at www.justbecause.consulting Threads: https://www.threads.net/@just.because.consulting?xmt=AQGzrTxxXpSOESIRL4Q6G-lzM-EGknSAHAJ7m51p3yMirJw Podcast: http://www.justbecause.consulting/podcast https://www.linkedin.com/in/katherine-mac-donald/ https://www.facebook.com/JustBeCauseConsulting https://www.instagram.com/just.because.consulting/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Can you believe it? We've hit a major milestone – 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your nonprofit's digital marketing game. From crafting compelling year-end emails to leveraging AI for content creation, we're covering a diverse range of topics that have resonated most with our listeners. Whether you're a seasoned nonprofit professional or just starting out, there's something here for everyone. Practical Tips and Strategies As we reflect on these top episodes, I'm filled with gratitude for the incredible guests, loyal listeners, and the wealth of knowledge we've shared together. This journey has been about more than just digital marketing – it's about building a community of passionate nonprofit professionals dedicated to making a difference. Looking Ahead We're not stopping at 300! I'm excited to continue bringing you fresh insights, practical strategies, and inspiring stories to help your nonprofit thrive in the digital landscape. If you haven't already, make sure to subscribe so you don't miss out on future episodes. Thank you for being part of this amazing journey. Here's to the next 300 episodes of Digital Marketing Therapy! Want to skip ahead? Here are key takeaways: #15 – EP 201 [03:34] | How to Market Your Monthly Giving Program #14 – EP 194 [05:52] | 7 Ways to Maximize Calls to Action on Your Website #13 – EP 132 [09:28] | Mastering Local SEO with Wendall Jordan #12 – EP 58 [13:45] | My Dad and Business Part II : Innovation #11 – EP 76  [16:23] | Taking an In Person Event on Line with United Way #10 – EP 24 [20:10] | Sales Funnels with Cody Burch #9 – EP 200 [24:33] | How to Increase the Annual Value of Monthly Donors with Patrick Kirby #8 – EP 273 [28:07] | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin #7 -EP 205 [34:03] | Using AI to Create Content with Scott Bywater #6 – EP 196 [38:10] | 6 Ways Your Website May be Hurting Your Organization with Dani MacGregor #5 – EP 196 [40:44] | Time to Jump Into LinkedIn #4 – EP 128 [43:10] | Creating Campaigns with Stories with Vanessa Chase Lockshin #3 – EP 219 [45:45] | Leveraging Social Media for Better Connections with Amanda Kohal #2 – EP 251 [49:15] | Coming up with Content Ideas for Short Form Video #1 – Ep 236 [53:25] | Minimizing Your Limiting Beliefs with Tracy Pleschourt Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Dive into strategies on how to navigate the rising costs of  Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, and crafting diverse and effective ad creatives. Listeners also get practical tips on monitoring key performance metrics and a chance to access valuable freebies to enhance their e-commerce marketing efforts. The episode wraps up with a reminder to subscribe, leave a review, and consider booking a strategy call for personalized guidance.01:17 Strategies to Combat Rising Ad Costs01:31 Phoenix on Data and Tracking01:39 Sarah on Psychological Driven Creative01:46 Jessie on Media Buying Process02:36 Jessie's Background and Experience03:23 Key Metrics to Monitor06:26 Improving Ad Efficiency10:59 Campaign Structure and Setup15:47 Phoenix on Attribution Models16:07 Understanding Attribution16:57 First Click vs. Last Click Attribution18:33 Linear Attribution19:38 Full Impact Attribution21:28 Lighthouse Optimization Model23:38 Click vs. View Attribution25:25 Third Party vs. First Party Data27:05 Unlocking First Party Data28:29 The Power of Attribution in Advertising29:48 Understanding Customer Journeys and Creative Strategies32:37 The Importance of Identity in Creative Advertising37:32 Effective Creative Testing and Ad Strategies44:16 Navigating Health and Wellness Advertising Challenges47:17 Q&A: Creative Testing and Account Structuring54:00 Freebies and Final Thoughts

In a world dominated by digital marketing, it's easy to overlook the power of traditional methods. But what if I told you that one of the most effective ways to connect with your audience is sitting right in your mailbox? Direct mail remains a potent tool for nonprofits to generate brand awareness, target new audiences, and communicate impact. In this episode, I'm joined by Wilson Zehr, a seasoned expert with over two decades of experience in high technology and telecom, to explore the untapped potential of direct mail for nonprofit organizations. Why Direct Mail Still Matters Wilson shares compelling reasons why direct mail should be an integral part of your nonprofit's marketing strategy: - Unparalleled reach: Direct mail can access every household and business in America, six days a week - Proactive communication: Unlike digital methods, direct mail allows you to initiate conversations when it's most relevant - Precise audience targeting: Tailor your message to specific demographics with remarkable accuracy - Built into daily routines: People are accustomed to checking their mail, making it a non-intrusive form of marketing Creative Approaches to Direct Mail Gone are the days of boring postcards. Wilson introduces us to various direct mail formats that can help your nonprofit stand out: - Standard postcards: Cost-effective for simple messages - Jumbo postcards: More space for impactful visuals and messaging - Self-mailers: Ideal for conveying more detailed information - Letters: Perfect for personalized, in-depth communication - Snap packs: Intriguing format that encourages opens  Key Elements of Effective Direct Mail Wilson breaks down the formula for direct mail success: - 70% list selection - 20% offer - 10% creative elements By focusing on these components, you can craft direct mail pieces that resonate with your audience and drive action. Integrating Direct Mail with Your Overall Strategy Learn how to seamlessly incorporate direct mail into your nonprofit's marketing mix: - Complement digital efforts for a holistic approach - Use direct mail to validate and reinforce online messaging - Leverage the tangibility of mail pieces for lasting impact Are you ready to revolutionize your nonprofit's outreach? Tune in to discover how direct mail can become your secret weapon for connecting with donors, sharing your story, and making a lasting impression. 04:09 Why Direct Mail Matters in Fundraising Direct mail offers unique benefits: reaching every household reliably, proactive communication, precise audience targeting, and integration into daily routines. With an average return of $12 for every dollar invested, direct mail remains a valuable part of a holistic marketing strategy for nonprofits. 09:38 Creative Direct Mail Strategies Wilson shares a case study of a successful school bond campaign using targeted direct mail alongside other marketing channels. He emphasizes the importance of tailoring messages to different audience segments and timing mailings strategically to maximize impact and voter engagement. 14:06 Direct Mail Formats and Best Practices Various direct mail exist, including postcards, self-mailers, letters, and snap packs. While there are pros and cons of each format choosing the right option is based on message complexity and audience preferences. 23:02 Crafting Effective Direct Mail Pieces The key to successful direct mail is understanding your audience, crafting a compelling offer, and creating eye-catching visuals. Segmentation, targeting, and aligning messaging with audience values to drive conversions and engagement. Dr. Wilson Zehr Dr. Wilson Zehr has 20+ years' experience in high technology and telecom – over a decade working with Internet-related (SaaS) products and services. He started his career as a Software Engineer; then expanded into full life-cycle product marketing, program management, strategic alliances, executive leadership, consulting, and teaching at the university level. Over the course of his career, Wilson has created numerous new products/brands and successfully brought them to market. Wilson has established and managed strategic alliances with a number of the world's largest technology and communications firms. He is a serial entrepreneur who has been part of, started, or advised, more than a dozen technology startups. He is also the co-founder and CEO of Zairmail (www.zairmail.com), Cendix (www.cendix.com), and Eastern Oregon Ventures (www.easternoregonventures.com). Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

As your nonprofit grows, the question of how to manage your marketing efforts becomes increasingly crucial. Should you hire a contractor, bring marketing in-house, or maintain a mix of both? In this episode, we explore the intricacies of building and expanding your marketing team, offering insights on when and how to make these pivotal decisions. Our guest, Kasper Sierslev, brings a wealth of experience from both agency and in-house perspectives. As a visionary thought leader in marketing operations, Casper shares valuable strategies for nonprofits at various stages of growth.   Key Insights on Marketing Team Development - The importance of balancing in-house expertise with external perspectives - How to determine which marketing functions to bring in-house first - Strategies for effective collaboration between internal teams and external agencies - The value of documenting processes and creating annual marketing plans   Building Your Marketing Dream Team Casper suggests starting with a small, versatile team: - A digital graphic designer for visual content creation - A copywriter to maintain consistent messaging and brand voice This foundation allows you to handle day-to-day marketing tasks while still leveraging external expertise for specialized projects or campaigns. Maximizing Agency Partnerships When working with external agencies, Casper recommends: - Clearly defining project scope and expectations - Fostering transparent communication and collaboration - Utilizing agencies for their unique insights and industry trends - Balancing agency work with in-house capabilities for cost-effectiveness   Streamlining Your Marketing Operations To create more time for creative work, Casper emphasizes the importance of: - Mapping out processes and creating playbooks - Batching content creation for efficiency - Regularly reviewing and refining your marketing strategies By implementing these strategies, you'll be better equipped to make informed decisions about your marketing team's structure and capabilities, ultimately driving more effective campaigns and better results for your nonprofit.   Want to skip ahead? Here are key takeaways: 07:12 Building Your Initial Marketing Team Start with a digital graphic designer and copywriter as your foundation for handling day-to-day marketing tasks. 15:38 Balancing In-House and External Resources Learn how to effectively collaborate with agencies while maintaining control over your marketing strategy. 23:05 Streamlining Marketing Operations Discover techniques for creating efficient processes that free up time for creative work and strategic thinking. 29:47 Embracing Creative Ideas Understand the power of innovative thinking in marketing and how to prioritize creativity in your campaigns. Kasper Sierslev Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry. As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes. Kasper's passion for in-house marketing is palpable, evident in his best-selling book, “Moving In-House. (https://moving-in-house.com/the-book)” Learn more at https://zite.agency https://www.linkedin.com/in/kaspersierslev/ https://www.instagram.com/cphillustrated/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you struggling to engage visitors on your nonprofit's website? You're not alone. Many organizations find it challenging to tell their story effectively online, often missing the mark when it comes to showcasing the true impact of their work. In this episode, I'm joined by Daniel Molina, an accomplished marketing professional and entrepreneur, to discuss strategies for creating a compelling online presence that resonates with donors, volunteers, and those seeking help. Key Insights on Website Engagement - The power of video in storytelling and emotional connection - Balancing short-form and long-form content for maximum impact - Creating a redemptive narrative that inspires action - Transparency in fundraising and project goals - Avoiding political pitfalls in your messaging Crafting Your Nonprofit's Story Daniel emphasizes the importance of a three-part storytelling approach: - Highlight the issue with relevant statistics - Present your organization's solution - Showcase the fruits of your efforts By following this structure, you can create content that not only informs but also motivates visitors to get involved. Practical Tips for Website Optimization - Use video to capture attention and convey emotion quickly - Offer multiple engagement options: volunteer, donate, and seek help - Create project-specific fundraising goals to give donors a sense of ownership - Ensure your content remains timeless to avoid frequent updates “Don't have this black box that no one knows what's in it. You want to make sure that you are fully transparent and people know where the money is going, who's involved.” – Daniel Molina This episode provides actionable advice for nonprofit leaders looking to enhance their digital presence. You'll learn how to create a website that not only informs but also inspires action, ultimately helping you further your mission and make a greater impact. Ready to transform your nonprofit's online storytelling? Listen to the full episode for more valuable insights and strategies you can implement today. Want to skip ahead? Here are key takeaways: 03:55 Crafting Compelling Website Content for Nonprofits Create a narrative that includes the problem, solution, and impact. Use video to capture attention and convey emotion, followed by photos and text. Transparency is so important. Right now avoid political stances, and focus on the organization's core mission to connect with donors on a human level. 18:48 Effective Calls-to-Action and Conversion Strategies Conversion strategies are important. Create multiple options beyond just donating. Provide ways for visitors to volunteer, get help, or sign up for newsletters. Show project progress and costs to give donors a sense of ownership and transparency in how their money is used. Daniel Molina Daniel Molina is an accomplished marketing professional and entrepreneur, owning Red Palm Studios since 2002. With extensive experience and knowledge in the latest web trends, he has successfully worked with high-profile clients and small business startups, delivering maximum exposure. As a passionate entrepreneur, Daniel Molina believes in giving back to the community and making a positive impact. Through various initiatives and partnerships, he actively engages in community outreach, addressing social issues and supporting local causes. Daniel's dedication to creating a better society extends beyond business, demonstrating his commitment to improving lives and fostering a sense of unity. Learn more at www.redpalm.us https://danielmolina.life/ https://www.instagram.com/danielmolinalife/ https://www.instagram.com/redpalmmarketing/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Send us a textYou will learn:✅ Why Speed Matters: The agent who responds first often wins – and how to make sure that's you✅ Why chasing only “genuine sellers” is costing you listings✅ Showcasing Success: How to prove you're the local expert – without bragging✅ Building Trust Before the Listing: Strategies that allow vendors to feel like they already know you✅ Play the Long Game: How to nurture relationships and stay relevant until the property hits the market✅ Standing out in a Competitive Market: Practical tactics to stand out and be the agent of choiceWHO IS DANIEL LEE?Daniel Lee is the Principal of Plum Property and one of the most recognisable digital personalities in Australian real estate.With a unique blend of creativity and authenticity, Daniel has built a powerful personal brand that both entertains and generates results.From viral listing videos to market updates, Daniel's social media content cuts through the noise — proving that you don't have to be loud, flashy, or fake to stand out.From years of experience being a sales agent, Daniel understands what it takes to win listings in a competitive market — and he's here to share what's working.This webinar is sponsored by LocalAgentFinder: localagentfinder.com.au/tompanos

Are you ready to supercharge your nonprofit's digital marketing efforts? In this episode, I sit down with Steven Lewis, a seasoned marketer with 30 years of experience in copywriting and technology, to explore the game-changing potential of ChatGPT for small to medium-sized nonprofits. We dive deep into how this powerful AI tool can become your 24/7 marketing consultant, helping you craft compelling content, conduct market research, and even run virtual focus groups – all without breaking the bank. Unlocking ChatGPT's Potential for Nonprofits Steven shares invaluable insights on: - How to use ChatGPT as a thought partner and consultant - Crafting the perfect prompts to get the results you need - Developing a unique tone of voice for your organization - Creating synthetic personas for risk-free testing and feedback Key Takeaways: - ChatGPT isn't just for content creation – it's a versatile tool for strategy and research - Learn how to have meaningful “conversations” with the AI to refine your marketing approach - Discover how to leverage ChatGPT's vast knowledge base to understand your audience better - Find out how to use synthetic personas to test ideas without risking donor relationships Practical Applications for Your Nonprofit - Use ChatGPT to develop and refine your organization's tone of voice - Create virtual focus groups to test new ideas and campaigns - Generate data-driven insights to support your marketing decisions - Streamline your content creation process while maintaining authenticity This episode is packed with actionable advice for nonprofit leaders looking to make the most of AI technology in their digital marketing efforts. Whether you're a seasoned marketer or new to the world of AI, you'll find valuable strategies to elevate your nonprofit's online presence. Ready to revolutionize your nonprofit's digital marketing strategy? Listen to the full episode and discover how ChatGPT can become your secret weapon in reaching and engaging your audience more effectively than ever before. Want to skip ahead? Here are key moments: 09:30 Understanding ChatGPT: The Basics and Beyond ChatGPT is a large language model trained on vast amounts of data. Providing context helps shape ChatGPT's outputs. There is a lot of potential for ChatGPT to be a thought partner and consultant for businesses of all sizes. 24:34 Addressing Security Concerns and Developing Tone of Voice Be sure to balance proprietary information protection with leveraging ChatGPT's capabilities. Creating your tone of voice will help your prompts become even more effective. 35:57 Advanced ChatGPT Techniques: Synthetic Personas and Focus Groups Use ChatGPT to create synthetic personas for focus groups. This technique allows organizations to test ideas and content safely without risking real donor relationships. The approach provides valuable insights and data for decision-making. Don't miss out on this opportunity to learn how AI can transform your nonprofit's digital marketing efforts. Tune in now and take the first step towards a more efficient, effective, and data-driven marketing strategy. Steven Lewis Steven Lewis is a marketer with 30 years of experience in copywriting and technology. His course Make ChatGPT Your CMO shows business owners how to turn ChatGPT into a 24/7 marketing consultant that gives expert advice tailored to their business. Learn more at https://taleist.agency/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live streaming, Peter unveils strategies that can transform your approach to this powerful professional network. Key Takeaways: - Discover how to use automation tools for strategic connections - Learn the power of LinkedIn newsletters for repurposing content - Explore live streaming capabilities to engage your audience - Understand why authenticity trumps perfection in video content - Gain insights on repurposing content across platforms Practical Tips for LinkedIn Success: - Utilize automation tools to connect with 15-30 people daily - Create a LinkedIn newsletter to repurpose existing content - Apply for creator status to access live streaming features - Embrace imperfection in your video content for authenticity - Implement a content strategy that spans from top to bottom of the funnel Peter also shares a brilliant tactic for engaging with industry leaders and potential collaborators through strategic tagging in your newsletter content. This approach not only increases your visibility but also opens doors for meaningful professional relationships. Whether you're just starting out or looking to refine your LinkedIn strategy, this episode provides actionable advice to help you make the most of this platform. Remember, it's not about perfection – it's about consistency, authenticity, and providing value to your network. Ready to transform your LinkedIn presence? Listen now and start implementing these strategies to expand your reach, build meaningful connections, and achieve your professional goals. Want to skip ahead? [04:14] Video Content on LinkedIn: Authenticity Over Polish The importance of authenticity over polished production encourages users to embrace imperfections. It's more about being genuine and getting to know your connections and letting them get to know you. [11:28] Repurposing Content and Newsletter Strategies Tagging keynote speakers, sharing job postings, and engaging with new subscribers will go a long way. Add value, increase visibility, and foster meaningful connections on the platform while using content you've already created. Resources talkclip.app Quuu Promote: https://www.quuupromote.co/ Google Ad Grants: https://www.google.com/grants/ People Worth Caring About | Documentary: https://www.youtube.com/playlist?list=PL8f4FVNBnlH8hC8VRCHG_Dvo3I0DuzZV6 Bob Speelman: https://www.linkedin.com/in/robert-speelman Alana Sparrow: https://www.linkedin.com/in/alanasparrow Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric: https://www.thefirstclick.net/ep-289-power-of-creating-a-personal-brand-on-linkedin-with-alex-thoric/ Peter Murphy Lewis Peter Murphy Lewis is the innovative founder of StrategicPete.com and a respected fractional Chief Marketing Officer, skilled in turning complex marketing data into actionable strategies that boost revenue and growth. His expertise spans diverse sectors, including software, travel, media, zoos, and banks. As host of two TV shows and producer of a documentary, Peter combines strategic marketing with storytelling flair. Living with his family in a literal zoo, he is a trusted advisor for CEOs seeking to streamline marketing efforts and accelerate business outcomes. Learn more at www.sbxproductions.com Book your free discovery call with Pete: https://strategicpete.com/audit/ https://www.linkedin.com/in/petermurphylewis/ https://www.youtube.com/@StrategicPete https://www.instagram.com/gringopeter/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts. Why Podcasting Matters for Nonprofits Vince emphasizes that podcasting isn't just another task to add to your already full plate. Instead, it's a versatile content creation machine that can: - Drive your entire marketing strategy - Repurpose content across multiple channels - Build trust with your audience - Provide networking opportunities   Getting Started: Key Considerations Before you hit record, Vince recommends focusing on: - Alignment: Ensure your podcast concept aligns with your organization's mission and daily activities. - Pilot Testing: Create a few episodes privately to refine your process and ensure sustainability. - Content Planning: Use bullet points rather than scripts to keep conversations natural and engaging. - Time Management: Plan your recording and post-production schedule to stay consistent.   Maximizing Your Podcast's Impact Vince shares strategies to make your podcast work harder for your nonprofit: - Invite key stakeholders: Feature donors, corporate sponsors, and beneficiaries to strengthen relationships and create powerful testimonials. - Repurpose content: Turn episodes into blog posts, social media content, and newsletters. - Network strategically: Use your podcast to connect with high-level contacts at partner organizations. Want to skip ahead? Here are key takeaways: 11:55 Developing Your Podcast Concept and Strategy Your podcast can help drive messaging and build brand awareness. It can also help with bring in and feature donors. Understanding what you want your podcasts purpose is goes a long way. 18:04 Preparing for Podcast Episodes and Handling Interviews Prepping for your interviews is important, but be genuine. It doesn't need to be fully scripted. People want to hear conversations the are authentic and feel like they're hanging out with you in their living room. 24:07 Leveraging Podcasts for Networking and Sponsorships This can be a great way to highlight and feature your donors and sponsors. You can also interview people you've been wanting to connect with. Resources: SquadCast Descript Opus Clip CapCut Vimeo Vince Quinn Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses and foundations start podcasts that power their marketing. He also hosts a podcast about the same thing, called It's Not Just Talking. Learn more at www.sbxproductions.com Podcast Pilot Program: https://calendly.com/vincequinn/intro-call-w-vince-quinn-podcast Quiz: https://sbxproductions.com/podcast-compass-quiz/ Podcast: https://sbxproductions.com/our-podcast/ Calendar: https://calendly.com/vincequinn/podcast-guest-booking https://www.instagram.com/sbxprod/ https://www.youtube.com/@sbxprod https://www.linkedin.com/in/vince-quinn-7456114a/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

This episode is in partnership with thousands of other podcasts highlighting nonprofits this week! Kristin Orphan, co-founder of Finally Home, an organization dedicated to supporting foster, adoptive, and kinship families. With over 20 years of experience, Kristin shares her journey of founding a nonprofit while navigating the challenges of being a foster and adoptive parent herself. Kristin's story is a testament to the power of perseverance and faith in the face of overwhelming circumstances. She opens up about: The Genesis of Finally Home - How personal experiences as foster and kinship parents led to identifying a crucial gap in support for families - The initial focus on marriage education for foster and adoptive couples - Balancing naivety and passion when starting a nonprofit Navigating Challenges and Growth - Adapting to unexpected hurdles in building partnerships - The importance of staying true to your mission while remaining flexible in your methods - Lessons learned from pivoting during the COVID-19 pandemic Sustaining Passion and Preventing Burnout - The value of taking sabbaticals and delegating responsibilities - Creating a culture that encourages innovation and accepts failure - Balancing entrepreneurial vision with practical implementation Looking Ahead to 2025 - Exciting developments in team leadership and virtual training programs - The joy of seeing team members flourish in their roles - Expanding reach through initiatives like the Family Journey show Kristin's insights offer valuable lessons for nonprofit leaders, founders, and anyone passionate about making a difference. Her emphasis on building a strong team culture, embracing flexibility, and maintaining a sense of purpose provides a roadmap for sustainable impact. Whether you're considering starting a nonprofit, facing burnout in your current role, or simply seeking inspiration, this conversation with Kristin Orphan will rejuvenate your spirit and remind you of the profound impact one person's vision can have on countless lives. Want to skip ahead? Here are key takeaways: 14:38 Building a Nonprofit Organization There are many surprises and challenges of starting a nonprofit, including the slower-than-expected process of building bridges with churches and other organizations. The importance of patience and staying true to the mission while remaining flexible in methods is crucial. 22:39 Avoiding Burnout and Maintaining Passion Avoiding burnout can include things like taking sabbaticals, delegating responsibilities, and surrounding oneself with skilled team members. Don't think of yourself of being the center of the organization and allow others to lead and grow. 28:53 Future Plans and Team Development Finally Home's future is bright, particularly in developing team leadership and expanding virtual training programs. Fostering a culture that encourages creativity, allows for failure, and promotes open communication among team members is critical. 34:09 Encouragement for Nonprofit Leaders The importance of faith, obedience, and remembering that you are not alone in their work goes a long way. Take regular breaks and maintain perspective on you role in the larger mission. Kristin Orphan Kristin Orphan holds a Master's of Science in Mental Health and Wellness with an emphasis in Family Dynamics and is. aCertified Family Life Educator. She is also an Adjunct University Professor in Psychology. Kristin is also the managing partner of Family Wellness Associates, and a Family Wellness Master Trainer. She is a worship leader and keynote speaker for special events and retreats nationwide. In her down time, Kristin enjoys writing as well as performing as a vocal artist. Learn more at https://finallyhome.net/ https://www.facebook.com/FinallyHome.net Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability. What you'll learn: → The importance of documenting your marketing plan and sharing it with your team → How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads) → Leveraging the $10,000 monthly Google Ad grant for nonprofits → Creating content that can be repurposed across multiple channels → The value of focusing on quality over quantity in your marketing efforts Evaluating Your Marketing Efforts Corey shares his insights on how often you should review your marketing activities: For ongoing campaigns: Evaluate at least quarterly, potentially monthly for high-volume efforts For specific events or initiatives: Conduct a retrospective after each occurrence Consider setting aside 5-10% of your budget for testing new ideas “It's not about doing three blog posts a month and seven social media posts a week just because somebody said you should. It's about doing things with conviction and purpose.” – Corey Morris This episode provides practical advice for nonprofit leaders looking to refine their digital marketing approach. You'll learn how to make data-driven decisions, adapt to changes in your organization and industry, and ensure your marketing efforts align with your overall goals. Ready to take your nonprofit's digital marketing to the next level? Listen to the full episode for more valuable insights and strategies you can implement today. Want to skip ahead? Here are key takeaways: 05:46 Evaluating Marketing Strategies and Balancing Channels Having data behind your marketing strategies helps you understand what you keep doing and where you pivot. Creating a balance between long-term and more agile strategies can help you balance what you need now while working towards longer term projects.  13:27 Leveraging Google Ad Grants and Content Strategy When utilizing Google Ad Grants, create versatile content that can be used across multiple channels. Understand where your audience is and focus on quality over quantity in marketing efforts. 22:01 Adapting Marketing Strategies to Organizational Changes Adapt marketing strategies to align with changing organizational goals. The START framework emphasizes the need for strategy before tactics. Don't forget about the importance of connecting marketing efforts to organizational outcomes and preparing for unexpected “trigger events.” 30:07 Evaluating Marketing Efforts and Frequency of Review Review your marketing activities quarterly at a minimum, with more frequent reviews for high-volume campaigns. Balance consistent strategies with the flexibility to adapt to new opportunities or challenges. Corey Morris Corey is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and “how to” content for creating and implementing a plan leveraging his five-step START Planning process. Learn more at https://voltage.digital/corey-video-mtg https://www.facebook.com/voltagekc https://www.linkedin.com/in/coreymorris/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Sami Bedell-Mulhern and Ron Robinson discuss the importance of fundraising and marketing for nonprofits. Ron emphasizes the need for consistent communication and tracking efforts to maximize donations. He advises nonprofits to focus on simple, authentic messaging and to ask for specific needs, such as money for operational costs or specific items like coats. Ron suggests using tools like HubSpot to track conversations and improve outreach. He also highlights the importance of staying top of mind with donors through regular communication. Ron offers his expertise and resources to help nonprofits achieve their goals. What you'll learn: → The importance of viewing fundraising and marketing as a numbers game → How to have authentic, non-salesy conversations with potential donors → Strategies for quantifying the benefits of your organization to make donors feel good → Tips for staying top of mind with your audience through regular communication → The value of tracking your conversations and measuring what's working (and what's not) Want to skip ahead? Here are key takeaways: [06:54] Quantify the benefits to potential donors to make them feel good about contributing. [09:36] Use simple, authentic analogies (like giving away jackets) to illustrate your fundraising approach. [18:15] Stay top of mind with donors through regular communication, even if not every conversation leads to an immediate result. [32:36] Have someone else review your messaging and approach to identify areas for improvement. Ron Robinson Ron Robinson is the visionary Founder and CEO of MPFR Media, a transformative force defining how small businesses approach marketing and the customer experience. With over two decades of experience in leadership and innovation, Ron combines a deep understanding of operational excellence with a passion for driving engagement and fostering brand loyalty. Ron's professional journey began in the transportation industry, where he built a distinguished career spanning 20 years. Starting as a conductor, he rose through the ranks to become Superintendent of Train Operations at one of the largest mass transit agencies in the United States. His tenure in transportation was marked by a steadfast commitment to efficiency, leadership, and a people-first approach. In 2011, Ron channeled his entrepreneurial spirit into founding Sorfs Inc, inspired by a news segment on remote work. What began as a company focused on call center and customer experience solutions has since evolved into MPFR Media a comprehensive marketing and media powerhouse. Today, MPFR Media provides innovative solutions ranging from marketing strategy and media production to customer management and cutting-edge data security protocols, serving both startups and Fortune 500 enterprises. A military veteran, Ron brings a deep sense of community and service to everything he does. Beyond the boardroom, he is an accomplished commercial photographer, sharing his artistic vision and creativity with veterans and the wider community. His ability to foster meaningful connections and build lasting relationships has been a hallmark of his success, both in his transportation career and as the leader of MPFR Media. Ron's dedication to integrating sales, marketing, customer experience tactics, and imagery ensures that his company delivers high-performance media and strategies that captivate audiences, drive measurable ROI, and transform customers into lifelong brand advocates. Through his leadership, MPFR Media has become a trusted partner for businesses looking to elevate their marketing. Learn more at https://mpfrmedia.com https://linqapp.com/mpfrmarketing?r=link Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant or you've been using it for a while, Andrew has tons of practical tips and strategies to help you make the most of this incredible resource. We're talking keyword research, ad copywriting, conversion tracking, and so much more. What you'll learn: → The key benefits of the Google Ad Grant for nonprofits → How to identify the right keywords and language to reach your target audience → Strategies for creating high-performing ad variations → Tools and resources to supercharge your Google Ads campaigns → Common mistakes to avoid when running Google Ads Want to skip ahead? Here are key takeaways: [9:38] Treat the Google Ad Grant like a commercial campaign, not just “free money.” Even though you aren't paying for the ads, you want them to be successful and generate income for your organization. [15:02] Focus on driving traffic to functional parts of your website, like landing pages. Have a clear CTA but don't have them go straight to a donation page necessarily. [33:37] Use long-tail keywords to target specific audiences and avoid broad, expensive terms. This helps with getting the right people to click on your ads and have better quality visitors that are going to be interested in the work you do. [35:02] Maintain a list of negative keywords to exclude from your campaigns. This will ensure you aren't accidentally targeting people that aren't the right fit for you. [39:10] Leverage free tools like Google Ads Keyword Planner, SEMrush, and Facebook ad transparency. This can help you figure out what keywords to utilize to reach your goals. Resources: Google Ads Keyword Planner: https://ads.google.com/intl/en_us/home/tools/keyword-planner/ SEMrush: https://www.semrush.com/ Andrew Laws Andrew Laws founded the yeseo.io SEO Agency and has been battling SEO for over 25 years. When he's not in the office helping clients grow, he can be found in the studio or on stage, making very loud noises. Andrew loves to talk about mindset, personal growth, business development, neurodiversity and odd music. Learn more at https://yeseo.io/ Get a few website audit by visiting https://yeseo.io/audit/ https://www.youtube.com/@yeseo-agency Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Patrick Kirby has been a guest multiple times on the Digital Marketing Therapy podcast and has partnered with The First Click on many different projects and programs. Now, Sami is excited to be joining his program, Do Good YOUniversity. This bonus episode talks about the power of community and how you can get unique access to Sami and Patrick each week to get your questions answered. What you'll learn: → The importance of building a supportive community as a consultant or solopreneur → How to overcome the “scarcity complex” that can plague the nonprofit sector → The key features and benefits of Do Good YOUniversity, Patrick's comprehensive training program → Strategies for continuously improving your skills and pushing your organization to new heights → Why collaboration, not competition, is the key to success in the nonprofit world Want to skip ahead? Here are key takeaways: 07:11 The power of reaching out to other consultants and experts for advice and support when starting your own business. 11:00 Addressing the burnout challenge in nonprofit work and the need for a collaborative community. 15:47 How the weekly “Ask Me Anything” sessions in Do Good University provide personalized, actionable support. 25:03 A overview of the robust training library inside Do Good University, covering fundraising, marketing, events, and more. 33:02 The incredible value and affordability of Do Good University, with a monthly fee of just $50. Resources Two Weeks FREE of Do Good YOUniversity EP 94 | Starting Conversations with Patrick Kirby EP 123 | Giving Tuesday with Patrick Kirby EP 200 | How to Increase the Annual Value of Monthly Donors with Patrick Kirby Patrick Kirby Founder, Do Good YOUniversity Patrick Kirby is the Founder of Do Good Better Consulting, author of the Amazon best seller Fundraise Awesomer! A Practical Guide to Staying Sane While Doing Good, host of The Official Do Good Better Podcast, and a believer that “we've always done it this way” is the most dangerous phrase in the English language. Patrick has spent nearly 2 decades working as a fundraiser in the nonprofit industry, for organizations of all shapes and sizes, most notably as the Senior Director of Development at the Cystic Fibrosis Foundation in Minneapolis, MN and the Chief Development Officer at the Anne Carlsen Center, based in Jamestown, ND. He earned his B.A. in “B.S.” (politics) at Loras College in Dubuque, IA, and is hopelessly addicted to super nerdy Sci-Fi/Fantasy novels and old school Nintendo games. Patrick lives in West Fargo, ND with his wife Shannon, three ridiculously adorable children named Spencer, Preston and Willow, a chubby beagle named Calvin. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Let's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key prospects and partners. Whether you're a LinkedIn pro or just getting started, this episode is packed with practical tips and strategies to help you maximize your nonprofit's presence on the platform. What you'll learn: → Why LinkedIn is a must-have for nonprofits with a B2B focus → How to build a personal brand on LinkedIn and use it to your advantage → Strategies for creating and repurposing content to engage your audience → Effective ways to use direct messaging and multiple touchpoints to build relationships → The benefits of using LinkedIn Sales Navigator and the “Dream 100” approach Want to skip ahead? Here are key takeaways: 03:15 Should you even be on LinkedIn? YES! LinkedIn is a powerful platform for nonprofits, with 80% of B2B sales happening through the platform. 07:02 Understand the power of a personal brand. Building a personal brand on LinkedIn is about being relatable and connecting with people on a deeper level, not just selling yourself. It also happens through your personal page. 14:29 Creating content for your page doesn't have to be overwhelming. Batch content creation and repurposing existing content can be a game-changer for your LinkedIn strategy. 19:59 You don't even have to create posts to make an impact on LinkedIn. Using direct messaging and multiple touchpoints, like email, is crucial for building authentic relationships on LinkedIn. 26:59 There is a lot of power in the filtering opportunities to find the right people. Investing in LinkedIn Sales Navigator can provide a significant ROI for your nonprofit, allowing you to connect with key decision-makers. Resources: The Ultimate Sales Machine Book by Chet Holmes: https://www.chetholmes.com/new-edition-ultimate-sales-machine/ LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator Alex Thoric Alex Thoric is the founder of a marketing agency and Co-Founder of a marketing consulting company Building Income on Demand. A digital marketer who has great experience working with different industries such as spas, gyms, coaches, consultants, real estate, and restaurants. He loves working out, playing soccer, and guitar. Learn more at https://www.buildingincomeondemand.com/ https://www.instagram.com/alexthoric https://www.linkedin.com/in/alex-thoric/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it can benefit your organization → The four different types of curiosity and how to tailor your approach for each → Practical ways to incorporate curiosity into your marketing and team culture → How to build trust and encourage more meaningful conversations → Tips for refreshing and revamping your existing content and resources Want to skip ahead? Here are key takeaways: [03:34] Curiosity marketing is about opening a gap between what someone knows now and what they want to know. It is an opportunity to dive deeper into a topic, learn and figure out things you didn't even know you needed to know. [08:34] There are four main types of curiosity: problem solver, fascinated, empathizer, and hard to reach. Understanding your audience's curiosity type can help you connect with them more effectively. [15:01] Tapping into the curiosity of your audience and potential audience can lead to higher conversions. Using questions, stories, and everyday language can help create curiosity and engagement, rather than just pushing information at your audience. [22:06] It's important to stand up for relevant issues and not try to be everything to everyone. This can help build deeper relationships with the right people. [27:25] Curiosity also has a place in the workplace. Fostering a culture of curiosity within your team, by asking different types of questions, can lead to better collaboration and understanding. Emily Aborn Want to know a secret about today's guest? Want to know a little secret? Emily Aborn writes for a living and even she sometimes struggles to write for herself or about herself. As a Copywriter, Podcaster, and Content Marketing Consultant, Emily helps small business owners overcome the blinking cursor of doom by taking writing website copy, blogs, emails, and other marketing materials off their plate entirely. An entrepreneur for over a decade, Emily's had experience in over 110 industries and has guided thousands of nonprofits and businesses to find their voice, make their impact, and connect with those who need them most. She lives in New Hampshire with her husband, Jason, and their dog Clyde and enjoys game nights, hiking, and a stack of emotional support books on her night stand. http://facebook.com/Emily.CatherineGrace http://instagram.com/EmilyAborn http://linkedin.com/in/EmilyAborn Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Navigating the world of government grants can be stressful. But funding isn't just in the grants you apply for. Guest Matthew Lesko has been helping individuals and nonprofits access little-known government resources for over 30 years, and he's here to share his wealth of knowledge. What you'll learn: → Why Matthew is so passionate about government grants and funding → Strategies for finding and securing government grants, even if you're a small nonprofit → Creative ways to generate revenue beyond just grants → How to build relationships with elected officials to unlock funding opportunities → Resources and tools to help you navigate the complex world of government assistance Want to skip ahead? Here are key takeaways:[05:34] Get intentional with the sources you use to find government grants. Avoid using Google to search for government grants – it's a “death trap” full of people trying to take your money. You don't need to hire someone to help you execute. [05:34] Utilize the SBA's local assistance database to find free, nonprofit organizations that can help with various aspects of your organization. There are loans available to help you with your team, as well as learning opportunities. [12:42] Don't just ask for money from government offices – ask for help in discovering the resources available to you. There are consultants that are connected to government projects that can provide services to supoprt you. [26:24] Follow your heart and focus on being genuine in your relationships with grantors and elected officials. Yes you will need to build relationships, but make sure it is the right opportunity for your needs.   Resources SBA's local assistance database: https://sba.gov/local-assistance Career one stop center: https://careeronestop.org/ Common Cause website: https://commoncause.org/ Apex Accelerators website: https://apexaccelerators.us/ YouFindHelp.org: http://youfindhelp.org/ GoHelp.com: http://gohelp.com/ Matthew Lesko Hi, I'm Matthew Lesko, known as the “Question Mark Guy” for my eccentric suits and passion for helping people find government grants and financial assistance programs. For over 30 years, I've authored bestselling books, appeared on major TV shows like The Oprah Winfrey Show, and built online communities to educate individuals and businesses on accessing little-known resources. My mission is to simplify complex government systems, empowering everyone to unlock opportunities they didn't know existed. Learn more at https://www.free.lesko.com. https://www.facebook.com/groups/LeskoHelp https://www.youtube.com/user/matthewlesko Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

In this episode, we're diving deep into the world of leadership and personal growth with the one and only Alan Lazaros. As the CEO and CFO of Next Level University, Alan has an incredible story to share about how he turned his own personal tragedies and challenges into a mission to help others reach their full potential. From losing his father at a young age to a near-fatal car accident that sparked a major life shift, Alan's journey is both inspiring and insightful. There are so many different types of leaders. Understanding who you are and how you work are critical to becoming the best leader. Take it to the next level by bringing in team members that can balance out your skill set. This is when you become a powerhouse leadership team! What you'll learn: → Alan's background and how he found his passion for self-improvement → The importance of self-belief and self-worth in leadership → Strategies for building a culture of authenticity and belonging on your team → How to navigate the fears and doubts that can hold leaders back → Practical tips for taking personal responsibility and being your own hero Want to skip ahead? Here are key takeaways: [03:26] Leadership isn't always easy. Having honest conversations about what you need and who you care is so important. Without it you can't be the best version of yourself and make the most of your best skillsets.  [13:18] Challenges are constant. Choosing to respond positively to adversity, rather than falling into depression or despair is important. You can't control what happens to you, only what you chose to do when adversity happens. [19:40] Core values are so important. They help you know how to lead and communicate with your team.  [31:54] As leaders, we all have fears. Different people have different fears so it's important to understand where you line up. Do you identify with the fear of not being enough vs. the fear of being too much? [31:54] When we are true to ourselves we can fear that we are going to lose. Embrace your unique strengths and gifts, even if they make you “not normal” in the eyes of others. Resources Bronnie Ware's book “The Top Five Regrets of the Dying”: https://bronnieware.com/blog/regrets-of-the-dying/ Alan Lazaros At age 2, my father passed away in a car accident. At age 26, after getting into a nearly fatal car accident myself, I questioned everything I was doing in life. I questioned who I was and the choices I was making. I was at an all-time low. Filled with regret, I searched for answers and found two of the brightest lights I had ever seen. The first bright light was a book by Bronnie Ware entitled, “The Top 5 Regrets of the Dying,” and the second was a Ted Talk by Tony Robbins. Both of these resources helped me find my way and guided me to make the choice of going ALL IN on self-improvement to design a life of meaning and purpose. On this self-improvement journey, I have learned I believe in a heart-driven but NO BS approach to inspiring, motivating, and educating others on what it REALLY takes to get to the Next Level. Today, I am proud to say it is my mission to help others design fulfilling lives, maximize their own unique potential, and build aligned businesses they love on their own terms. I have a powerful combination of technical expertise and business acumen specializing in Peak Performance, Productivity, Organizational Design, and Individual, Team, and Business Optimization. I lead a global team at NLU, have given hundreds of trainings all over the world, and have happily completed thousands of one-on-one coaching calls with clients. It would be my honor to help you get to the Next Level of your life, love, health, and wealth. Learn more at https://www.nextleveluniverse.com. www.facebook.com/alan.lazaros www.instagram.com/alazaros88 https://www.linkedin.com/in/alanlazarosllc Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Celebration sounds good in theory, but who has time for it! There is always something else that is around the corner, another thing to add to the to-do list, another board meeting. Making time to celebrate your wins and your teams wins, sometimes feels like a waste of time. But it is so important!! Creating a plan for your celebrations, just like you do your goals, can go. along way in making sure you take time to relish in those wins. It goes such a long way to bring your team together and avoid burnout. What you'll learn: → The importance of celebrating wins, big and small → How to set milestones and pre-plan celebrations to keep your team motivated → Strategies for incorporating personal goal-setting and celebrations → Ways to get your board involved in the celebration process → Tips for maintaining momentum and avoiding burnout Want to skip ahead? Here are key takeaways: [05:25] Pre-plan milestones and celebrations to keep your team motivated. This will make it so much easier to track when its time to whoop it up and know there is already something lined up to do. [06:54] Consider having a “Celebration Chair” on your board to help execute the planned celebrations. Their job is to keep you posted when you're close to your goal and be your cheerleader. Then, they can help execute the already planned celebration. [08:00] Implement a personal goal-setting and celebration strategy to stay motivated on your own tasks. Figure out what your mini milestones are and give yourself a treat when you accomplish it. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Do you struggle with making the ask? You don't need to struggle anymore. Change your mindset and go for the nos instead of worrying about the nos. When we use data to our advantage we can set ourselves, and our team, up for success. Remove the pressure and give yourselve the power to create strategies that will help you close those deals and raise the funds you need. What you'll learn: → The importance of mindset when it comes to fundraising → How to use conversion rates and data to inform your goals and activities → Strategies for following up with donors who initially say “no” → Tips for tracking new vs. returning donors → Ways to build a comprehensive fundraising plan Want to skip ahead? Here are key takeaways: [03:42] How many conversations are you having? Understanding your conversion rates and how many conversations you need to have to reach your fundraising goals will help you plan your day. This way you can plan your time accordingly. [07:07] Your conversion rate with new vs. returning donors will be different. Track data to inform your outreach strategies. [10:03] Nos are not right now. Have a list of follow-up options ready to keep donors engaged, even if they can't give right now. [11:41] You probably have a lot of different types of donors. Start with one fundraising activity, work it, and then move on to the next segment. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Social media is a team effort. Getting people on your team to join in on social media is easier said than done. Having their help will give you better content to share and be more on message. To get people to support your social media strategy, it requires being specific, having a goal in mind, and ensuring the team feels comfortable. This episode will help you break down how to encourage your team to join in and get excited about social media. What you'll learn: → How to build a collaborative team approach to social media planning → Strategies for defining your social media goals and aligning them with your 2025 objectives → Tips for creating a content calendar and video strategy to keep your social channels fresh → Ways to foster a culture of content creation across your organization → How to support your marketing team and get the most out of your social media efforts Want to skip ahead? Here are key takeaways: [03:44] Start with your plan of attack. Be intentional about your social media goals and how they fit into your overall 2025 plan. It's not just about being on social media to be on social media. [05:43] Build a calendar. Leverage a content calendar and video strategy to streamline your social media planning. It helps you come with ideas so people know what you're creating. [08:17] Lead by example. Create a culture where everyone contributes to social media content creation. They don't need to build the strategy they just need to support it. [10:07] You're in the field, you see what's going on. Support your marketing team by sharing stories, wins, and questions from the field. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

In this episode of the Digital Marketing Therapy podcast, we're diving deep into LinkedIn strategies – both for your personal profile and your organization's business page. Sami Bedell-Mulhern shares her insights on how to leverage this powerful platform to build real connections, repurpose your content, and fill that all-important pipeline of potential donors. What you'll learn: → The key differences between personal and business LinkedIn pages → How to create a social media policy to guide employee use of LinkedIn → Strategies for repurposing content across your personal and business pages → Tips for sharing and engaging with content from other thought leaders in your space → Ways to utilize LinkedIn's features, like live audio and video, to connect with your audience Want to skip ahead? Here are key takeaways: [06:55] When you have. astrong strategy for LinkedIn you don't have to worry about individuals making the connections. Embrace the personal nature of LinkedIn connections, and let go of the fear of employees managing relationships. [12:10] You don't have to come up with brand new content. Repurpose your existing content, like email newsletters and blog posts, to build trust and engagement on LinkedIn. [14:33] Help build trust for your cause with other people's content! Share relevant posts from industry experts and thought leaders to strengthen your position as a trusted resource. [14:40] Make personal connections through live events. Explore LinkedIn's live audio and video features to connect with your audience in a more interactive way. [14:53] Take the conversations offline quickly. Use LinkedIn strategically to fill your pipeline of potential donors and build meaningful connections. Resources Ep 187 | Getting Started with LinkedIn with Jen Corcoran: https://thefirstclick.net/187 Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

In this episode of the Digital Marketing Therapy Podcast, we're diving into the world of social media influencers – but not the kind you might be thinking of. It's time to reframe the way we think about influencers and how nonprofits can leverage these powerful connections to grow their community and reach new audiences. Influencers don't have to be super famous and with tons of followers. They just have to have an engaged audience that would be interested in learning more about what your organization does.  What you'll learn: → How to identify potential “influencers” that align with your nonprofit's mission and goals → Strategies for reaching out and making a clear, specific ask → Tips for creating shareable content and tracking the success of your influencer outreach → Creative ways to think beyond the traditional “influencer” mold → The importance of building genuine relationships with your influencer partners Want to skip ahead? Here are key takeaways: [00:00] It's time to think about influencers in a different way. Influencers aren't just celebrities, but anyone who has built an engaged community around their social media presence. [04:46] Finding influencers can be the struggle. Start with local “celebrities,” media personalities, and advocates who share similar causes to your nonprofit. [05:23] Look for the less obvious infuencers . Think outside the box and consider adjacent topics that might still align with your mission. This could be related products or services that would compliment the work you do. [06:25] Put a process together for how you reach out. Research their social media presence, look for mutual connections, and personalize your outreach message. When you can, have someone on your team, board, volunter, etc, reach out to them if they know them. [06:42] Make the ask clear and specific. Be clear about the desired conversion, such as event promotion or resource sharing, and offer something in return. [9:40] Don't forget to track the results. You want to know if your efforts are working. Be sure you understand the desired outcome so that you can track for future projects. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

This episode combines the best of goal setting, weekly planning, and quarterly focus techniques using both digital tools like ClickUp and traditional methods such as the Full Focus Planner by Michael Hyatt. Sami provides valuable insights into creating impactful daily actions through effective task management, practical tips for maintaining focus on both short-term and long-term goals, and ensuring team alignment. Tune in for motivational advice, and learn about her favorite tools that can make your planning process smoother and more productive. *This page contains affiliate links. That means should you choose to purchase we may receive a small commission. We are only affiliates of products and services we use ourselves. What you'll learn: → How to effectively set and track goals using a combination of technology and pen-and-paper methods. → Weekly planning strategies that break tasks into manageable ‘buckets.' → Tips on staying committed to routines and planning tools for maximum productivity. → The importance of maintaining visibility on quarterly goals for consistent progress. → Practical methods to keep your team aligned and motivated. Want to skip ahead? Here are key takeaways: [04:25] Use a project management tool to keep track of all the things. This way you can take things out of your brain and put them down to do at a future date. It helps you with scheduling and ensuring you don't forget any important tasks. [8:48] Utilize the Full Focus Planner to help you break big goals into quarterly, weekly, and daily priorities.  It will help you make sense of what you have coming up and how you can prioritize the never ending to-do list. [12:35] Commit to your own system, everyone's is diferent. Building habits makes you more productive and helps you keep things moving forward. [14:15] Find a place to keep your big picture goals visible. That way as you move through the year you don't stray too far away from what you wanted to accomplish.  Resources Ep 185 | Take Back Your time in 2023 with Chelsey Newmyer Ink+Volt desktop Planner ClickUp* Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Welcome to this insightful episode where we dive deep into optimizing your nonprofit's online presence. Join host Sami Bedell-Mulhern and guest Monica Pitts, founder of May Create Design, as they explore strategies to ensure your website aligns with your goals, converts effectively, and engages the right audience. From website audits and stakeholder engagement to using AI tools for refined messaging, this episode is packed with actionable tips to improve your nonprofit's digital marketing efforts. What you'll learn: → How to align your website with your organization's evolving goals → Effective nonprofit marketing strategies and stakeholder engagement → Continuous website management and optimization tips → Utilizing AI tools like ChatGPT to enhance nonprofit messaging → Maximizing clarity in communication for efficient advocacy Want to skip ahead? Here are key takeaways: [05:20] Importance of evolving your website to meet 2025 objectives. [10:45] Engaging stakeholders in developing effective marketing strategies. [15:30] Strategies for maintaining and managing your website year-round. [20:15] Using AI for refining website messaging and engaging donors. [25:50] Balancing clear communication with mission alignment for effective advocacy. Resources The Marketing with Purpose podcast: https://mayecreate.com/marketing-with-purpose-podcast/ Monica Pitts Founder, MayeCreate Design Monica is the founder of MayeCreate Design and host of the Marketing with Purpose podcast. She's a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she's not running her business she's raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt! Learn more at: https://mayecreate.com/ Youtube - https://www.youtube.com/@mayecreatedesign Pinterest - https://www.pinterest.com/mayecreate/ LinkedIn - https://www.linkedin.com/company/mayecreate/ Instagram - https://www.instagram.com/mayecreate/ Facebook - https://www.facebook.com/mayecreate X - https://twitter.com/MayeCreate Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Having big goals for your organization is crucial, but actually executing on them and staying motivated can be a real challenge. In this episode, we chat with Colleen Biggs, a seasoned entrepreneur and business strategist, about her proven strategies for setting achievable goals, keeping your team engaged, and celebrating wins along the way. Whether you're a nonprofit leader, small business owner, or just someone who wants to level up in 2025, this episode is packed with practical tips and inspiring insights to help you make your big dreams a reality. What you'll learn: → The importance of goal-setting and why it's like a game of darts → How to break down long-term goals into manageable milestones → Strategies for keeping your team motivated and engaged → The power of visualization and creating a vision board → Tips for enjoying the journey and not just focusing on the end result Want to skip ahead? Here are key takeaways: [06:00] If there was no goal, there would be no meaning to the work. Goals help you stay motivated and on track to doing more good in this world. [07:45] Break down big goals into more maneagble chunks. Colleen shares how she broke down her long-term Taekwondo goal into smaller, more manageable milestones. “ I never once focused honestly on the getting the black belt, until the black belt was visible in the space.” [27:07] Ensure everyone knows their role to play in reaching the goals. Colleen provides insights on engaging and motivating teams to work towards shared goals. [33:57] Goals are important, and having the goal is just as important as the journey. Colleen shares a personal story about running a half-marathon and the importance of enjoying the experience, not just the end result. Celebrate milestones and make the process enjoyable to avoid burnout. Resources Take the Leap podcast: https://podcasts.apple.com/us/podcast/take-the-leap/id1503359524 Colleen Biggs Business Coach for Women Colleen Biggs is a seasoned entrepreneur and business strategist with over 22 years of experience in launching over 365 businesses. She has a passion for empowering entrepreneurs to make MONEY. With a background in franchising, including her time with The Little Gym and now franchising Phoenix Drone Pros, she enjoys guiding small business owners to expand their influence, generate more revenue, and achieve financial abundance. As a visionary leader and business coach, Colleen is also dedicated to helping women build thriving connections. Through her transformative coaching program and local Empower & Elevate conferences, she empowers women to unleash their profit potential by building their net worth directly through their networks. Learn more: https://colleenbiggs.net/ Connect with Colleen here: Facebook: https://www.facebook.com/colleen.s.biggs LinkedIn: https://www.linkedin.com/in/colleen-biggs/ Instagram: https://www.instagram.com/colleenbiggs/ Twitter: https://twitter.com/LeapwithColleen TikTok: https://www.tiktok.com/@colleenjanebiggs Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

We all love a good planning session, but putting that plan into action can be a whole different beast. This has always been our biggest struggle. Consistency is key and creating excitement around the plan goes. along way. Learn ways to keep the team (and yourself) motivated  by keeping your eye on the prize and not forgetting to celebrate! You'll get strategies for taking the big picture and breaking it down into chunks you can manage. Remember to take on what you can and delegate to the team. Build up the entire team to work together. Increase consistency and increase your impact! What you'll learn: → How to set clear expectations and delegate responsibilities within your team → Strategies for managing deadlines and workflows using project management tools → The importance of building in wins and celebrating milestones → Techniques for over-communicating the big picture to your team → The art of letting go of ineffective strategies and pivoting when needed → A step-by-step approach to quarterly planning and detailed execution Want to skip ahead? Here are key takeaways: [02:35] Set clear expectations for yourself and your team. Clearly define roles and responsibilities within your team, especially as your organization grows. Roles may change over time so don't skip this step. Also, other team members may not have clarity, even if you don't know it. [06:22] Manage deadlines and workflows. Utilize project management tools to keep your team on track and ensure everyone understands the deadlines and steps involved in each task. [08:48] Build in wins and celebrate milestones. Don't forget to recognize your team's progress and celebrate successes, even if you don't hit your targets exactly as planned. Create rewards for hitting those goals to keep everyone motivated. [10:31] Over-communicate the big picture. Ensure your team understands how their individual contributions impact the overall mission and goals of your organization. This will help keep consistency. Understanding your role towards the big picture is so important. [12:05] Let go of ineffective strategies. Be open to adjusting your plans based on data and performance, and don't be afraid to pivot when something isn't working. Resources EP 276 | Creating your 2025 Marketing Plan Ep 232 | Breaking Down Your Annual Plan Into Manageable Chunks ClickUp* Trello Asana *This page contains affiliate links. That means should you choose to purchase we may receive a small commission. We are only affiliates of products and services we use ourselves. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

It's that time of year again – planning season! It's one thing to put together your strategic goals for your organization, it's another to put a marketing strategy together that will support that. Whether you're launching a new initiative, gearing up for a capital campaign, or just looking to grow your reach, your marketing plan should work in tandem. We'll walk through how to align your marketing efforts with your organizational goals, identify your target audience, and create a plan you can actually stick to.  What you'll learn: → How to review your goals and data to inform your marketing strategy → Tips for evaluating your current marketing efforts and identifying what's working (and what's not) → Strategies for collaborating with other nonprofits and tapping into new ideas → Steps to create a detailed, executable marketing plan for 2025 → Advice on staying realistic and avoiding burnout during the execution phase Want to skip ahead? Here are key takeaways: [04:22] Trust the data over your personal opinions. Reviewing regular who your audience actually is will help you determing where you show up. It will also help you refine your messaging. [11:01] Review the data around the current marketing efforts you are doing. Focus on the marketing tactics that are actually converting, and don't be afraid to let go of what's not working. [14:59] Avoid the shiny objects throughout the year. Instead, maintain an “idea folder” to capture new concepts, and revisit it during your planning process. [17:48] Build a calendar based off of your goals and relevent times of the year for your area of service. Map out a detailed content calendar to ensure a steady flow of relevant, engaging material. Resources EP 215 | Create Your Social Media Publishing Schedule Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Hey there! In this episode of the Digital Marketing Therapy Podcast, Sami Bedell-Mulhern is sharing her top tips for getting your team involved in your year-end fundraising efforts. Fundraising can be a lot of work, especially during the busy holiday season, but Sami has some great strategies to lighten the load and make it more fun. What you'll learn: → How to engage your board, volunteers, and donors to support your year-end campaign → Specific ways to get your board members involved (beyond just setting a fundraising goal) → The power of peer-to-peer fundraising campaigns → Ideas for partnering with corporate sponsors and utilizing volunteers Want to skip ahead? Here are key takeaways: [03:37] Get specific with your board. We don't just want to say, hey, here's our year end fundraising goal. Who can you reach out to? It's Hey, we have a goal of every board member introducing us to five new people for year end so that we can send them this particular mailer. [04:56] Create a promo kit, and we'll link up that episode in the show notes. This promo kit includes sample email language, sample social media, copy, imagery, all of the things that are going to make it easy for your board members to click, copy, share. [06:15] Who can you reach out to that you know is just obsessed with your organization, and this has nothing to do with their capacity to give, right? This is what I think is so beautiful about peer to peer, is that if we can reach out to the people that we know are real champions of our organization. [08:15] How can you create a fun campaign within their employee base, right? How can you maybe get fun with it? You know, is it a food drive? Is it like everybody bring in $1 on this day, whatever it might be. [09:42] Dedicated volunteers can make phone calls to existing donors, providing a personal touch and sharing information about the organization. Starting phone call campaigns now can help build relationships and secure donations before the end of the year. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

The year-end giving season is a busy time for nonprofits, with donations pouring in and teams scrambling to keep up. But the real work begins after the gifts are received – it's all about following up with donors to show your appreciation and nurture those relationships. Get practical tips and strategies to help you nail your year-end donor follow-up, so you can start 2025 on the right foot. What you'll learn: → How to analyze your donor data to set realistic follow-up goals → Ways to engage your board in the donor stewardship process → Ideas for personalizing thank-you messages (beyond the standard receipt) → Tips for nurturing new donors with email sequences → Creative strategies to show appreciation to long-time supporters Want to skip ahead? Here are key takeaways: [03:31] Start with the data. Understand your donor data to create an attainable follow-up plan, including the breakdown of new vs. repeat donors and common donation amounts. [05:56] You don't have to do it alone. Leverage your board members to write personalized thank-you notes, which you can then send out quickly as gifts come in. [06:42] Think about how you can stand out from other organizations. Use tools like Loom and Zoom to record personalized video messages, tailoring the delivery method to each donor's preferences. [08:22] Automate what you can so you can free up your time for one-on-one outreach. Set up an email nurture sequence for new donors to help them get to know your organization better and set expectations for future communication. [10:45] Thank EVERY SINGLE DONOR!!!!! Remember that every donation, no matter the size, is significant, so be sure to express gratitude to all your supporters. Resources EP 265 | Your Board's Role in Donor Stewardship with Sabrina Walker Hernandez EP 273 | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin   Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

It's that time of year again – year-end giving season is just around the corner! In this episode, we're thrilled to have Vanessa Chase Lockshin, a fundraising expert specializing in digital fundraising and storytelling, share her top tips for executing successful email campaigns as part of your year-end giving strategy. Vanessa has helped clients raise millions of dollars through email, and she's here to share her wealth of knowledge to help you maximize your efforts. This episode gives you the step by step plan for how many emails need to be sent from Giving Tuesday through the end of the year. You'll also get the strategies to build and plan for a smooth process. Don't forget follow-up, we talk about that as well! What you'll learn: → Why email is the most effective digital direct response marketing channel → How to start planning your year-end giving email campaigns now (even in September!) → Strategies for email list segmentation and personalization → Best practices for Giving Tuesday email campaigns → The importance of donor stewardship and follow-up after donations Want to skip ahead? Here are key takeaways: [04:23] Start to plan your year-end giving email campaigns early. Building messaging and narrative momentum is key to a successful campaign Keeping donors engaged and stewarded is crucial for repeat giving. [08:03] Determine the right email frequency. Don't worry about over-emailing. Staying top of mind is important. Find the right balance between too many and too few emails. Understanding that testing is important and pay attention to trends over the years. [10:40] Remember the power of email list segmentation and personalization. Optimize fundraising by making the right asks to the right people. Tweak core emails for different audience segments. You don't have to rewrite full campaigns for each segment. [12:41] Giving Tuesday email campaigns are still helpful even with all the hoise. Craf compelling messages that go beyond just asking for a donation. Determe the right email cadence leading up to and on Giving Tuesday which includes multiple emails on that day. [19:26] Don't forget the he importance of donor stewardship and follow-up. Closing the communications loop with donors and providing updates on impact will keep them engaged. Use personalized emails and stories to connect with donors. Resources EP 128 | Creating Campaigns with Stories with Vanessa Chase Lockshin  Vanessa's email cohort program Vanessa Chase Lockshin Consultant specializing in non-profit storytelling, fundraising and communications Vanessa Chase Lockshin is a fundraising consultant specializing in digital fundraising and storytelling. She's the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa has helped clients raise millions of dollars, including helping Variety BC build an email program from the ground up that raised over $ 2 million in three years. Vanessa's fundraising career started at The University of British Columbia, her alma mater. Her clients have included: Barnard College, Meals on Wheels Association of America, Girl Scouts of the USA, British Columbia Children's Hospital, Senior Medicare Patrol, The Dixon Transition Society, Zanesville Museum of Art, Win Without War, and OpenMedia. Learn more: http://www.thestorytellingnonprofit.com Learn more: http://www.thestorytellingnonprofit.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Search Engine Optimization (SEO) is how you set up your website to get more organic traffic. SEO may seem daunting, but we break it down into actionable steps that any organization can implement. Whether you're new to SEO or looking to refine your strategy, this episode is packed with valuable insights to help you get found online. What you'll learn: → The key factors Google uses to rank websites (E-A-T and YMYL) → Strategies for creating high-quality, user-friendly content → The importance of internal and external linking → How to optimize blog posts for better search visibility → Tips for updating and repurposing existing content Want to skip ahead? Here are key takeaways: [03:00] Pay attention to the Google Ad Grant and how it can support your organization's goals. The Google Ad Grant provides eligible nonprofits with $10,000 per month in free advertising on Google. By ensuring your website is properly optimized for SEO, you can take full advantage of this grant and reach your target audience through both organic and paid channels.[07:29] Focus on creating a great user experience through your content. Google places a strong emphasis on the quality and relevance of your content. Ensure that your blog posts and other web content are engaging, informative, and meet the needs of your audience. This will not only improve your search rankings but also provide a better overall experience for your visitors. [08:03] Link to other relevant content on your website to build trust and provide more value. Internal linking helps search engines understand the structure and relationships between the different pages on your site. It also allows visitors to easily navigate and discover more of your content, improving their experience. Additionally, linking to authoritative external sources can further establish your organization's expertise and trustworthiness. [10:00] Utilize tools like Rank Math or Yoast SEO to optimize your blog posts. These plugins can help you ensure that your blog posts are properly optimized for search engines. They provide checklists and guidance on elements like meta descriptions, keyword placement, alt text, and more. Taking the time to optimize your content can make a significant difference in your search visibility. [14:00] Regularly review and update your top-performing content for better rankings. Updating and refreshing your existing content can be a powerful SEO strategy. By keeping your content current and relevant, you can maintain and potentially improve your search rankings without the need to create entirely new content from scratch. Resources Rank Math SEO: https://rankmath.com/ Yoast SEO: https://yoast.com/ Ep 88 | Google Ad Grant and How to Maximize it: https://thefirstclick.net/88 Ep 271 | Turning Existing Content into Blog Posts: https://thefirstclick.net/271   Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

You're already creating a lot of incredible content – so reuse it! You do. not need to create brand new for your blog posts. Simply repurpose things that already exist and turn them into blog posts! Once you listen to this episode, you'll start to come up with ideas from content you are creating everywhere! I can't want to hear what creative elements you come up with. What you'll learn: → How to transform your annual report into multiple blog posts → Ways to highlight common donor questions and objections in blog content → Tips for embedding videos, podcasts, and other multimedia into blog posts → Strategies for repurposing content from press releases, social media, and email newsletters Want to skip ahead? Here are key takeaways: [03:37] Start with your annual report. Repurpose annual report content into 5-6 blog posts. You can highlight donors, the impact statements you put together, stories, etc. You can even have one post that is the entire report in a format that is easy to skin and consume. [03:37] Think about the commonly asked questions. Create blog posts highlighting common donor questions or misunderstandings. Each question can be its own blog post. [05:41] Have a YouTube channel, or have you created videos? Embed existing videos and transcripts on your website as blog content. Include a summary of what's in the video and then paste your transcript. [08:11] Repurpose press releases, social media content, and email newsletters into blog posts. Having a great relationship with media means you're already generating content. Share it as a blog also. If you have a regular social media series you can also create a blog post you update regularly with your social media posts. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you struggling to retain donors and build effective marketing campaigns for your nonprofit? In this episode of The Business Ownership Podcast I interviewed Sami Bedell-Mulhern. Sami is a Nonprofit Consultant, Co-Founder of the First Click and a podcast host. She is focused on working with non-profits to optimize their websites and donation pages to increase donations and reach fundraising goals online. Discover the common pitfalls nonprofits face in their marketing efforts and how to overcome them by building strong foundations and focusing on long-term strategies. Sami emphasizes the importance of creating consistent content, establishing trust with your audience, and the power of authenticity in both nonprofit and for-profit sectors.Whether you're a nonprofit looking to increase donor retention or a business seeking to refine your marketing strategy, this episode is packed with actionable insights and real-world examples. Tune in now and learn how to create a marketing strategy that stands the test of time!Check this out!Show Links:Sami Bedell-Mulhern on LinkedIn: https://www.linkedin.com/in/sami-bedell-mulhern/The First Click Website: https://www.thefirstclick.net/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Having a great content strategy doesn't mean always having to create new. In fact, understanding what content you already have that's resonating with your audience, and updating it, can be a great way to increase your visibility on search.  Jon Clemence is here to share the strategies for updating your existing content. It's time to get started, increase your visibility, AND save time doing it. What you'll learn: → How to identify which content to prioritize for repurposing → Simple formatting and optimization techniques to breathe new life into old blog posts → The role of AI in content creation and repurposing → Strategies for balancing new and repurposed content in your editorial calendar → Tips for organizing and tracking your content assets Want to skip ahead? Here are key takeaways: [05:22] It starts with your analytics. Analyze your website analytics to identify older blog posts (2 years or more) that are getting good traffic but low engagement. These are prime candidates for repurposing and optimization. [06:09] Make sure your content is relevant. Update the calls to action and formatting in old blog posts to make the content more relevant and engaging for current readers. Simple changes like adding whitespace can go a long way. [07:59] This is. agreat task for volunteers. Leverage volunteers or team members to help with content refreshing tasks like updating formatting, as these can be quick wins that don't require a lot of technical expertise. [18:18] Think about how AI can support you, not just create for you. Use AI judiciously – it can be helpful for brainstorming ideas or summarizing key points, but should not replace human creativity and effort when it comes to writing high-quality, resonant content. [20:36] Create regular calendar times to review. Review and update your top-performing content on a regular schedule (e.g. every 6 months or year) to keep it fresh and relevant for your audience. Don't just focus on creating net-new content. Resources [guide] Giving Old Blog Posts New Life Jon Clemence Owner, Cedar Press Proofreading Jon Clemence is a professional editor and writer. He also runs an editing and writing agency. Jon helps businesses improve their written content to attract more people to their websites and convert them into new clients.   Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Let's go on a journey through the essentials of blogging and content creation. If you're at the starting line or aiming to refine your current process, there's something valuable here for you. You'll learn why content is so important, why your whole team should be involved, and how to make it craveable so your audience wants more. What you'll learn: → Why creating regular content is crucial for nonprofits → How to build a collaborative content marketing strategy → Tips for creating effective, repurposable content → Tools and resources to make the content creation process faster and easier Want to skip ahead? Here are key takeaways: [01:36] The importance of driving new content value to your website on a regular basis. Regular updates not only keep your audience engaged but also improve your site's SEO, making it easier for potential supporters to find you online. [03:36] How blogs can be a valuable asset for your Google Ad Grant efforts. By creating content that aligns with your ad keywords, you can drive more targeted traffic to your site and maximize the impact of your grant. [07:41] The need for cross-team collaboration to generate relevant content ideas. By leveraging diverse perspectives and expertise, you can generate a wealth of relevant and engaging content ideas that resonate with different segments of your audience. [09:21] Strategies for repurposing existing content like podcasts and videos as blog posts. Whether it's turning podcast episodes into blog posts or creating articles from video transcripts, repurposing allows you to maximize the value of your content and reach a broader audience. Resources EP 259 | Setting Up Your Website to Maximize the Google Ad Grant Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you looking to take your nonprofit's corporate partnerships to the next level? Join us as we explore the ins and outs of corporate sponsorships with Brandon Barnum, a master in forging powerful relationships that lead to significant funding. In this episode, we'll uncover the secrets to building your strategy for corporate giving. Learn how to establish meaningful ties with businesses and leverage these connections for mutual benefit. It's not just about securing funds; it's about creating partnerships that last and grow over time. Whether your nonprofit is just starting out or has been in the game for years, there's always room to grow and improve. This episode is brimming with practical advice that you can apply right away. From crafting compelling pitches to nurturing donor relationships, Brandon will guide you through each step of the process. Get ready to be inspired and equipped with the knowledge you need to elevate your fundraising efforts and achieve greater impact. Don't miss out on this opportunity to transform your nonprofit's approach to corporate partnerships. What you'll learn: → Why now is the perfect time for businesses to engage with nonprofits → How to create a corporate advisory council that drives engagement → Strategies for turning donors into passionate ambassadors → The importance of storytelling in building lasting partnerships → Creative ways to add value to your corporate sponsors Want to skip ahead? Here are key takeaways: [03:43] Businesses want to partner because their customers require it. Consumer demand is driving businesses to engage more with nonprofits, with 94% of consumers wanting to know how companies are improving their communities. Frame your conversation with this perk in mind. [09:51] Bring businesses alongside you to deepen your connection. Creating a corporate industry council can be an effective way to engage business leaders and deepen their commitment to your cause. When they feel part of what you're doing the relationship is likely to continue longer term. [17:10] Encourage them to create their own event that benefits you. Empowering passionate supporters to organize their own events can lead to significant fundraising success, as demonstrated by Brandon's $1.2 million event. [24:02] Employees want to work for businesses that give back to the community. Corporate involvement in charitable causes can significantly boost employee commitment and emotional connection to the company. Get creative with them on how they can showcase and feature your relationship with their team. [29:14] Give them more visibility. Ask major donors to create quick video testimonials about your organization's impact – it's a win-win for both parties and adds value to your marketing efforts. Resources Volunteer Match Nonprofit Prophet: When Community Comes Together by Matt George Brandon Barnum CEO, HOA.com While a single dad in 1997, Brandon was an early technology innovator featuring real estate property listings from Realtors he partnered with and promoted. After learning the art and science of referrals, he increased his annual income 10X from $20K to $200K in just 18 months. Brandon has since closed over $500 million in transactions by referral and has founded multiple local and online referral platforms and networks connecting more than 5 million members in 195 countries. Learn more: https://hoa.com/how-it-works/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

In today's digital age, it's easy to overlook the power of a tangible message in your hand. That's why we're diving into the world of direct mail with Robert Lee, a seasoned digital marketing guru who knows how to make an impact beyond the screen. In this episode, we explore the often-untapped potential of direct mail in fundraising efforts. Robert brings his wealth of experience to the table, discussing the ins and outs of crafting a successful campaign that resonates with donors. We'll delve into the creative side of direct mail, where Robert reveals some of the most engaging and memorable strategies he's employed. From eye-catching postcards that pop in your mailbox to oversized mailers that stand out from the stack, he shares insights on how to grab attention and connect with people in a meaningful way. Whether you're a nonprofit looking to boost donations or a business seeking to build lasting relationships with customers, this conversation is packed with actionable tips to enhance your outreach. Join us as we uncover the secrets to making direct mail a fun and effective tool for your fundraising arsenal. What you'll learn: → Different types of direct mail and how to get started → Ways to track direct mail campaigns digitally → Integrating direct mail into the customer journey → Using data to personalize direct mail nurturing → Examples of effective political and nonprofit direct mail Want to skip ahead? Here are key takeaways: [06:02] The power of direct mail in building personal connections. Unlike emails or texts, receiving a physical letter or package can make someone feel special and valued. We discuss strategies for making your mail stand out and why this traditional form of communication still has a significant impact today. [10:56] Using QR codes on mail pieces to capture opt-in data. By including these on your mail pieces, you can bridge the gap between physical mail and digital convenience. Listeners will learn how QR codes can encourage recipients to opt-in for more information, allowing you to capture valuable data and grow your contact list effectively. [18:57] Analyzing donor data to insert timely thank you mailings. We talk about how tracking donations and responding quickly with a personalized thank you note can make donors feel appreciated and more likely to contribute again in the future. [25:32] The importance of emotionally engaging audiences. Whether it's through storytelling or appealing to shared values, we discuss how emotionally charged content can resonate more deeply with recipients, fostering a stronger connection and increasing the likelihood of them taking action. [36:36] Connecting with Robert Lee for direct mail consultation. For those interested in taking their direct mail campaigns to the next level, we talk about how connecting with Robert for a consultation can provide personalized advice tailored to your specific goals and needs. Resources Free Consultation to discuss marketing frameworks with Lesix Agency Eight Essential Exchanges by Kevin Scott freebie when you schedule a consultation Robert Lee Founder, Lesix Agency Robert is the founder of The Lesix Agency, a full marketing agency with the vision to put your company on the path to doubling your sales in 90 days. As a DigitalMarketer Certified Partner, he brings in over 15 years of marketing experience. His mission is to help business owners unlock their potential. Robert and his team are dedicated to empowering entrepreneurs by providing expert guidance, building a strong foundation, and providing them with a marketing strategy that will propel their success. Robert truly believes you deserve a marketing partner that invests energy in helping you grow your business. Learn more: lesix.com    https://www.linkedin.com/in/rwlee2/ https://www.facebook.com/rwlee2 Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click   Learn more about The First Click: https://thefirstclick.net   Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours