B2C Lead Generation

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Welcome to B2C Lead Gen. On this podcast you'll take a deep dive into the world of B2C lead generation and discover tactics, advice and in-depth information from experts who operate and dominate in this market. The content is a blend of conversations, interviews, and fireside chats with B2C industry experts.

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    • Dec 30, 2023 LATEST EPISODE
    • every other week NEW EPISODES
    • 31m AVG DURATION
    • 120 EPISODES


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    Latest episodes from B2C Lead Generation

    Predictions for 2024

    Play Episode Listen Later Dec 30, 2023 47:45


    2023 has been a wild time in marketing, especially lead generation. In this final episode of the year we dive into some predictions for 2024 with Michael Ferree.

    118 - Using AI to Boost Lead Value

    Play Episode Listen Later Nov 22, 2023 18:09


    In this episode we look at practical applications of AI within lead gen you could and should be using, right now!

    117 - Are Lead Buyers Insane?

    Play Episode Listen Later Nov 3, 2023 25:24


    In this podcast we look at why lead buyers may be reluctant to make changes to their process and suggest ways they may be able to get off the hamster wheel to improve results.

    116 - How To Identify A Good Lead Gen Agency

    Play Episode Listen Later Nov 2, 2023 17:00


    In this episode we look at lead gen agencies. What are the benefits of working with one and how do you know who to trust and who to avoid?

    115 - Quality or Quantity? | The Great Lead Gen Debate

    Play Episode Listen Later Oct 13, 2023 22:19


    When buying or generating leads you face a choice - quantity or quality? In this podcast we help you decide what's best for you. 

    114 - Why Lead Generators Should Build Their Own Brand

    Play Episode Listen Later Oct 6, 2023 40:58


    We speak to Lawrence Howlett from More Demand and explore why lead generators should build their own brand. We look at the benefits and the best practices for doing so. 

    113 - How The Human Element of Call Centres Increases Sales

    Play Episode Listen Later Sep 29, 2023 39:34


    In this episode we look at call centres through the perspective of arguably the most important part… the people working there! How do happy agents leads to increased sales? 

    112 - How To Craft Perfect Lead Gen Messaging

    Play Episode Listen Later Sep 22, 2023 18:26


    In this episode we explain how to craft the perfect lead gen messaging, understand your prospects, and appeal to them in brand new ways. 

    Confessions Of A Lead Generator {Special Episode}

    Play Episode Listen Later Sep 15, 2023 28:25


    This week we are joined by an anonymous lead generator who is going to open the kimono on some of the subjects people never speak about… We discuss some of the ways lead sellers "get around" tech, why buyers can never be confident they aren't being deceived, and some of the deepest grievances the sellers have.

    110 - Answering Listener's Questions

    Play Episode Listen Later Sep 8, 2023 32:36


    This week, we answer questions put forward by you, the listeners. Having posted out a survey the week before we work through the results and answer your questions in this episode. 

    109 - Why Brands NEED To Start Buying Leads

    Play Episode Listen Later Sep 1, 2023 29:53


    In this episode we're going to be looking at lead buying through the perspective of brands who haven't yet started, and explain why lead buying needs to be a key tactic of their overall marketing strategy.

    108 - The Perfect Lead Buying Framework

    Play Episode Listen Later Aug 11, 2023 33:46


    In this podcast we set out a framework for buying leads, better. Follow these 10 steps to transform your lead buying and massively improve your ROI. The best thing is, we estimate less than 5% of companies buying leads follow all these tactics so there is a huge opportunity to put yourself way ahead of the competition!

    107 - Never Forget The Sanctity Of People's Data

    Play Episode Listen Later Jul 28, 2023 34:24


    We look at how important it is for brands to respect and properly manage the data of their consumers, from both a moral and performance-focused sense. We also tell a few stories about sludge, a curious journalist, and a few million names bought on a CD from eBay. 

    106 - Contact Centre Tech: Empowering or Endangering Your Data?

    Play Episode Listen Later Jul 21, 2023 52:23


    We dive deep into the tech used by contract centres. How can it be used to transform your lead buying and sales? What does the future of the model look like with AI? Why does agents needing a glass of water have such a huge impact?! We dissect absolutely everything you need to know about contact centres, the tech used, and how to ensure you get the best possible results. 

    105 - It's not the size of your CRM that counts…

    Play Episode Listen Later Jul 14, 2023 20:05


    We're still living in an age where people are measuring volume of data over the engagement they have with their prospects.In this episode we dig into why this mentality still persists, what causes it, and explore a new way of looking at the data that feeds into your CRM. Data is people, and people want to be valued - If you want to increase the connection you build with your prospects, keep your CRM clean AND reduce your CRM costs, but increase your conversions...check it out

    104 - Brand Pages: Mastering High-Converting Landing Pages

    Play Episode Listen Later Jul 7, 2023 47:07


    In this podcast Oliver Kenyon from ConversionWise returns to the show to help you master high-converting landing pages. This show is packed full of tips and tactics to increase conversion rates on your landing pages. 

    103 - Demystifying Lead Buying: A Foundational Guide To Buying Leads

    Play Episode Listen Later Jun 23, 2023 22:20


    In the podcast we work through the foundations of buying leads and set out everything you need to know to build a strong lead buying process. Whether you are brand new to buying leads and want to hit the ground running or you simply want to revisit your own process and look for improvements, this podcast is for you. #leadgeneration #leadgenerationmarketingtips #leadgenerationmarketing #leadbuying #leadmanagement #leadmanagementsystem #leaddistribution #leaddistributionsystem #leaddistributionsoftware#marketingpodcastGet a demo of Databowl here: https://www.databowl.com

    102 - The 3 Biggest Problems Lead Buyers Face

    Play Episode Listen Later Jun 9, 2023 21:59


    From poor lead quality to the chaotic nature of data, we dive into practical solutions to help listeners overcome their biggest problems when buying leads.

    101 - How Will AI Impact Lead Generation?

    Play Episode Listen Later May 26, 2023 25:27


    Join us as we explore the transformative power of AI in lead generation. We share our journey, starting with our early recognition of AI's potential. We discuss AI bots, their ability to engage with visitors and provide real-time assistance. We delve into the future implications of AI as a personal assistant, influencing search results and consumer decisions. Don't miss this glimpse into the future of lead generation.

    100 - The 5 Most Important Ideas In 100 Episodes

    Play Episode Listen Later May 19, 2023 33:01


    Join us for this milestone as we celebrate our 100th episode! In this retrospective, we delve into the dynamic world of industry leaders, exploring the most impactful and influential ideas that have surfaced throughout our podcasts. Journey with us as we analyze and dissect the five key concepts that have shaped our understanding and inspired change in today's ever-evolving landscape. Get ready for an insightful exploration of the most significant ideas to emerge from our remarkable guest discussions.

    99 - What can we expect from Lead Generation World London 2023?

    Play Episode Listen Later Apr 6, 2023 33:23


    In this episode we look to Lead Gen World London, giving you tips to get the most from the conference and offering all listeners an exclusive discount. 

    98 - How to identify where your sales are coming from (and make more of them)

    Play Episode Listen Later Mar 31, 2023 22:20


    In this episode we set out best practices and tactics to identify the exact adverts, pages and sources that are leading to sales.

    97 - 5 Lead Management Strategies To Beat the Competition

    Play Episode Listen Later Mar 24, 2023 32:23


    In this podcast we set out 5 Lead Management strategies Lead Buyers can use to build better relationships with the best Lead Sellers, get access to the very best leads, and make more sales.

    96 - Lead Generation: Is It Time To Change The Narrative?

    Play Episode Listen Later Mar 17, 2023 38:34


    We're joined by Callum Dudley from Neo Media World who tells us why "lead generation" as a term is outdated and comes with negative connotations. We discuss why this has happened and how we can change the narrative.

    95 - Tactics To Squeeze The Value From Every Lead

    Play Episode Listen Later Mar 3, 2023 28:17


    We give you tactics and ideas to get the best possible return on your lead spend and set out ways to make incremental improvements to the whole lead buying process.

    94 - Believe The Partner Hype

    Play Episode Listen Later Feb 24, 2023 29:13


    In this special episode we introduce Partner Hype - A new transparent, open and secure place for lead buyers and lead sellers to meet.

    93 - 9 Lead Distribution Strategies You Should Be Using In 2023

    Play Episode Listen Later Feb 10, 2023 24:18


    We set out 9 Lead Distribution Strategies you can use to reduce your costs, increase your conversion rates and get more sales.

    92 - Why Lead Buyers Need To Think More Professionally

    Play Episode Listen Later Feb 3, 2023 43:28


    Following on from his viral chat with Gary Vaynerchuk, CMO, Lead Buyer and Forbes Member Vince Venditti joins us to talk why lead buyers need to act more professionally.

    91 - The C Word (Compliance)

    Play Episode Listen Later Jan 27, 2023 22:47


    We're joined by marketing law expert Janine Paterson who talks us through the legal advice she gives her clients to stop them falling foul of the ICO and ASA.

    90 - This One Safeguard Could Prevent Huge Fines

    Play Episode Listen Later Jan 20, 2023 23:01


    Lead buyers are in a vulnerable position if they are unclear on how leads are being generated. We talk through safeguards you can put in place to ensure you remove the risk of big fines or damage to your brand.

    89 - Is 2023 the year of the Lead Buyer?

    Play Episode Listen Later Jan 13, 2023 18:50


    In the first episode of Season 3 we discuss the idea that lead buying as a role will become more important than ever. We also set out a clear plan lead buyers can follow to level up their performance in 2023.

    88 - What Can We Expect In 2023?

    Play Episode Listen Later Dec 16, 2022 36:54


    In the final episode of the year we look back at out our predictions for 2022, assess how accurate we were, and make some predictions for lead gen in 2023.

    87 - Go Big, Go Niche or Go Home

    Play Episode Listen Later Dec 9, 2022 31:20


    We look at lead gen strategy and the importance of building strong brands in smaller niches as ad costs rise.

    86 - Why Are My Leads Bad Quality?

    Play Episode Listen Later Dec 2, 2022 24:44


    In this episode we try and look at why lead buyers may be facing bad quality leads and what they can do to solve that problem.

    85 - Lead Buying During A Recession

    Play Episode Listen Later Nov 25, 2022 22:15


    This week we look at what will happen to lead buying as we head into recession. We give you some strategies to ensure you come through the downturn with an upturn in your own performance.

    84 - Make Your Sales Operations More Effective

    Play Episode Listen Later Nov 18, 2022 56:52


    Guest Bill Rice gives some fantastic tips and ideas to make your Sales Operations more effective and get you better results.

    83 - What Should You Be Automating?

    Play Episode Listen Later Nov 11, 2022 19:20


    This week we look at automation and unpack everything lead buyers and lead sellers should be automating to free up valuable time for building relationships.

    82 - You Need Fewer Leads

    Play Episode Listen Later Nov 4, 2022 31:05


    Wait, what?! Fewer leads? In this podcast we unpack how removing the garage from your lead gen process can actually unlock performance. Get more sales from fewer leads.

    81 - Multi-sell | Multi-problems or a better solution?

    Play Episode Listen Later Oct 21, 2022 42:21


    This week we invite Michael Ferree from Lead Generation World to help us answer the question - does multi-sell invite more problems? Or is a better solution to existing problems?

    better solution
    80 - Brands Need To Become Lead Generators

    Play Episode Listen Later Oct 14, 2022 16:21


    In the second in our two-parter we look at the idea brands need to do their own lead generation. We explain how and why, and also look at what this means for lead generators. Spoiler: it's not bad news!

    79 - Lead Generators Need To Become Brands

    Play Episode Listen Later Oct 7, 2022 21:12


    The first in a two-parter. We devote a whole podcast to a phrase we've repeated throughout the show - Lead Generators Need To Become Brands. We explain why this is the case… and how they do it!

    78 - Speed to lead... isn't the only way

    Play Episode Listen Later Sep 16, 2022 26:47


    We look into an absolute truth of lead generation - speed is king. But are there any exceptions? When is being slower actually better? When is there an alternative?

    77 - Lead Distribution | What, How, Why?

    Play Episode Listen Later Sep 2, 2022 30:42


    This week we focus on lead distribution. We cover the basics - What is it? How do you optimise it? Why is it so important? We then jump into automating the complicated sh*t.

    76 - Lead Gen For Extreme High Ticket

    Play Episode Listen Later Aug 26, 2022 51:02


    We talk to Alfredo Bloy-Dawson to have a look at what it takes to run lead gen on extreme high ticket items... like Spanish mansions.

    75 - Deduplication | It Is What It Is... Except When It Isn't

    Play Episode Listen Later Aug 18, 2022 17:08


    This week we look at deduplication. We cover the basics, explaining the importance of what it is and how you benefit from it. We then look at the exceptions and nuances you need to consider.

    deduplication
    74 - The Dirty Secrets of Ad Fraud

    Play Episode Listen Later Aug 12, 2022 40:13


    This week we speak to Rich Khan from Anura and have a look at the dirty side of the industry. We examine why fraudsters are constantly evolving and why anyone buying leads needs to be agile to catch new threats.

    73 - Verification Is a Necessity, Not a Luxury

    Play Episode Listen Later Aug 5, 2022 21:50


    This week we dedicate an entire episode to Lead Verification. What is it? How does it work? What are the things you really need to know? Why is it so important? This is a straight up deep dive...

    72 - Lead Generation | Is it a buyer's or a seller's market?

    Play Episode Listen Later Jul 22, 2022 18:31


    We ask the question: Is it a buyer's or a seller's market right now when it comes to leads? How do you know? How do you measure? And what can you do to make the most of your position?

    71 - The Value of Creating Quality Content For Lead Gen

    Play Episode Listen Later Jul 14, 2022 29:05


    In this episode we speak to Tony Cohn from Everflow to discuss the value of creating quality content for lead gen. We discuss how content can qualify leads, generate leads with more intent, and help you progress from lead gen 1.0.

    70 - The First Question You Need To Ask Yourself | Self-service or Managed?

    Play Episode Listen Later Jul 8, 2022 18:33


    In this week's podcast we look at a simple decision that can have a huge impact on performance. When taking out tech to manage your lead buying should you go for self service or choose a managed option?

    69 - How To Use Lead Gen To Unlock Growth

    Play Episode Listen Later Jun 24, 2022 23:36


    In this podcast we look at how brands can better use lead gen, offering practical tips and ideas for ways to boost your customer acquisition and unlock growth.

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