Podcast appearances and mentions of alex curtis

In this episode, I sit down with my good friends Alex Curtis and Pete Everitt to explore how we're each using AI tools in our businesses. While many people are still figuring out what to do with these powerful new tools, we share practical examples that you can implement right away.AI isn't about replacing people but empowering good people to work more efficiently. For entrepreneurs, consultants, and service providers, these tools can dramatically improve how you serve clients and grow your business.

This episode of the Real Personal Branding Podcast features insights from one of Lauren's mastermind groups and some of her closest friends. They share how they approach the transition from one year to the next. Lauren leads a discussion on closing out the year with intention, letting go of what no longer serves you, and setting meaningful goals for the new year. The guests include Valerie Morris, Alex Curtis, Joseph Bojang, Andy Storch, Pete Everitt, and Philip VanDusen. These guests share their personal and professional year-end rituals, from building something tangible during the holiday break to revisiting quarterly goals every month. They also reflect on the best and worst business advice they've received, underscoring the importance of aligning strategies with your unique strengths and client needs. Throughout the conversation, themes of permission, flexibility, and the power of giving freely emerge. Learn how to approach the new year with clarity, shedding the crud that's been holding you back to make space for what you most want to invite in. Don't miss this refreshing perspective on goal-setting and a roadmap for closing out the year with intention from veteran entrepreneurs and thought leaders. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative  

In this discussion, Alex Curtis is joined by Sam Mears, Regional Account Manager at LV= General Insurance to elaborate on the company's innovative service approach tailored for GI intermediaries, highlighting initiatives like awareness-raising round table events and user-friendly smartphone technology designed to streamline the client experience and enhance adviser efficiency.Visit LV= General Insurance Intermediaries here.Find out more about the comparison tool here.Follow Sam on LinkedIn.Contact Sam via Tel:  07385533169 or email him sam.mears@lv.co.uk  Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Following  the solo episodes on Google Campaign Types and Google Bidding Types, Alex Curtis is back to talk more about Google Ads but this time to focus specifically on Keyword Types. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Alex continues to breakdown the Google Ads jargon this time with focus on the different bidding types. He shares what Google says about them, how they work and his experience using them.On this episode, Alex covers the following:1. Manual CPC Bidding2. Maximise Clicks Bidding3. Smart Bidding4. Target CPA BiddingBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Part two of a two-part episode, Alex Curtis is back to focus on the last three different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.Part 2 breakdown:1. Demand Gen Campaigns2. Call Campaigns3. Search CampaignsBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

The first of a two-part episode, Alex Curtis is back on the Advisers Assemble podcast to focus on three out of six different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.Part 1 breakdown:1. Performance Max Campaigns2. Google Display Campaigns3. Video  CampaignsBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Key Topics Covered:1. Advertiser Verification:Importance of proving your identity and business legitimacy to Google.Required documents: Incorporation certificate and passport/driver's license.Common mistakes to avoid, such as mismatches between your business name and what's listed on the FCA register.Tips for ensuring your identification documents are properly uploaded.2. Financial Services Verification:Understanding the verification process for running ads related to mortgages and other financial services.Differences between Directly Authorised (DA) firms and Appointed Representatives (AR).Steps for DA firms to self-certify and ensure their domain and email addresses match FCA records.Additional steps required for ARs, including the involvement of your DA firm or network.3. Billing Setup:Setting up a billing profile and choosing your payment method (direct debit, credit/debit card, etc.).The importance of clarity when using an agency to manage your ads - ensuring you know who is responsible for ad payments.Benefits of paying Google directly to maintain transparency and control over your ad spend.Actionable Takeaways:Get your advertiser verification done early to unlock additional ad features.Ensure all business details match exactly with FCA records to avoid delays.If you're an AR, coordinate closely with your DA firm or network to complete the verification process.Consider setting up direct billing with Google to avoid confusion over ad spend.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Key Points Discussed:1. **Definition of Conversions and Key Events**:  - Historically, conversions were straightforward leads, typically tracked when someone filled out a form on a website.  - Now, Google refers to them as events or key events, emphasizing the importance of tracking user interactions before and after a lead is registered. This includes actions like scrolling, clicking buttons, or visiting specific links, which can indicate user interest in your service.2. **Value of Key Events**:  - Not every click results in a lead, but user behavior can indicate engagement.  - For instance, a user who reads all the content and spends time on the site is more engaged than one who leaves immediately.  - Assigning values to these events can help measure engagement. For example, low-value events like scrolling or clicking might be valued at £1.3. **Lead Generation Events**:  - In the context of lead generation for brokers and advisers, the primary key event is capturing the lead, which holds a higher value, approximately £50.  - This differentiation helps prioritize actions that contribute directly to generating leads.4. **Tracking Offline Events**:  - For clients who prioritize quality over quantity, it's essential to report the outcomes of leads back to Google Ads.  - A traffic light system (red, amber, green) can be used to indicate lead quality, providing valuable feedback on which clicks lead to business, which have potential, and which are dead ends.5. **Methods for Tracking Key Events**:  - There are multiple ways to track conversions, but using the Google tag is Google Ads' preferred method.  - Even if you're already using Google Analytics, integrating the GTag method ensures comprehensive data collection.  - Creating offline conversions involves using automation tools like Airtable and Make.com, particularly useful for managing multiple accounts and clients.  - For simpler setups, a Google Spreadsheet can suffice, and adding precise processing and advice fees can refine the value tracking.By understanding and implementing these strategies, you can enhance your Google Ads campaigns, better track user engagement, and ultimately improve your return on investment.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Alex is back on The Advisers Assemble Podcast, this time to talk about remarketing and how to avoid spam enquiries - including what this means and why you need to be aware of it if you are running remarketing adverts or planning too.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Alex is back for another solo episode this time to highlight the importance of why specific content is king. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

What are your buying habits like?How much research do you do before buying that shiny new car, fancy BBQ or booking a well-deserved holiday? And, what does all this have in common with generating leads to your website? In this episode, Alex shares the three key things you need to do to drive people looking for financial advice to your website.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Understanding the value of a clickIs it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:Website 1 £6,240 pounds worth of traffic in the last 28 days.Website 2 with £6,900 worth of traffic in the last 28 days.Website 3 with £27,000 worth of free traffic in the last 28 days.Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Explore the evolving landscape of education in the age of artificial intelligence with Sam Shapiro, Head of School at Marin Montessori, and Dr. Alex Curtis, Head of the New England Boarding School Choate Rosemary Hall. This episode dives into the implications, challenges, and opportunities that AI, particularly ChatGPT, presents in educational settings. Highlights include: Anticipation of the upcoming Gather for Good, which will include a panel with Sam Altman of OpenAI, discussing AI's impact on future generations. Dr. Curtis's insights on integrating AI within a storied educational framework. A discussion on how AI reshapes the learning experiences and academic integrity. Strategies for educators and parents to harness AI while fostering critical thinking and creativity in students. Reflections on the balance of embracing technology and maintaining essential human skills.

This week, Alex shares some of the free marketing tools he uses to help with content ideas, content creation and website performance and explain how they work. The main four include:1. Descript2. Google3. Google Search Console4. Google AdsOther tools mentioned:SemrushCanvaShutterstockBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

On this week's episode, Alex shares his top ten SEO "NO-NOs" for better website performance. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Following the HLPartnership Mortgage and Protection Network annual conference in Birmingham this month, Alex shares his first ever moment as a guest speaker at this kind of event. He introduces The Lead Engine and explains what you need to do to generate leads for your website.

Alex is joined by his Mastermind pals, Bob and Pete who meet fortnightly to chat about work, share ideas and as solo business owners, explain why the group is so beneficial. Follow Pete on LinkedIn.Listen to  Pete's Podcast.Follow Bob on LinkedIn.Listen to Bob's Podcast.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

This week Bekah and Dan sat down with Alex Curtis-Slep, long time member and volunteer and self-taught developer, about documenting the small wins, falling in love with the process, and aligning your goals to maintain a healthy life while job searching and during your tech career.About AlexAlex Curtis-Slep is a self taught software developer. After getting his initial tastes of HTML and CSS in the early 2000's on his basketball blog, Alex jumped into coding in early 2019. He heard about a course Madison Kanna created on roadmapping to become a developer and took the plunge. Following a few years of learning, creating, contributing to open source, and much more, Alex landed his first job in tech at Paypixl. When he's not coding and hyping up his developer friends, he loves everything basketball, tropical fruit, vegan, travel, family, friend, and foreign language related!alexcurtisslep.com@AlexVCS on GitHub@AlexCurtisSlep on Twitter@alexcurtisslep on LinkedInSponsor Virtual Coffee! Your support is incredibly valuable to us. Direct financial support will help us to continue serving the Virtual Coffee community. Please visit our sponsorship page on GitHub for more information - you can even sponsor an episode of the podcast! Virtual Coffee: Virtual Coffee: virtualcoffee.io Podcast Contact: podcast@virtualcoffee.io Bekah: dev.to/bekahhw, Twitter: https://twitter.com/bekahhw, Instagram: bekahhw Dan: dtott.com, Twitter: @danieltott

Bonus episode! Alex chats to Tessa about his very first client experience, his 'light bulb' moment and journey to setting up his own business. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Following on from Alex and Tessa's interview with Business Mentor, Mike Greene, Tessa interview's Alex on his experience as a business mentee and how that's helped shape his journey as a business owner. This episode is brought to you by the team at The Lead Engine.

On the first episode of Marketing March, we welcome Alex Curtis founder of The Lead Engine

Alex & Tessa tease what you'll hear in the next Episode with Sophie Blount.From the team at The Lead Engine

From the team at The Lead Engine, specialists in generating mortgage leads as well as financial planning, life insurance, equity release and bridging leads too.

From the team at The Lead Engine we share some of the fundamentals about SEO for financial services as it's one of the ways that we generate mortgage leads, financial planning leads, bridging leads and later life lending leads.

It's been a year since our last Google Ads FAQs episode so we've done a little update for you. We're often asked how much you need to spend on ads, what you need and how it works. Tom Maplethorpe and Alex Curtis discuss everything about Google Ads for financial services.

In this episode, you'll hear whether people actually read content on websites, because financial services is boring right? You'll hear about the different types of searches like informational, transactional and commercial searches. We also discuss what type of content works with each type of search. Much less complicated than it sounds!

Alex Curtis, Founder of The Lead Engine and host of this podcast is in the guest seat this time to answer his own business superhero series questions!

Alain Desmier set up Contact State to help clean up the lead buying industry using innovative tech. Contact State helps companies buy confidently and profitably from Europe's best and most trusted lead generation firms. We catch up on what's changed since we last heard from Alain (ep35) three years ago! We discuss what the imminent "Consumer Duty" means for advertisers in Financial Services and why we all agree that this is actually a good thing!

You'll find out why websites are so important and why some websites can climb the Google rankings much faster than others. In this episode, Alex talks you through the key components we look at when performing a website audit, from how the website could get more visitors to converting those visitors into enquiries.

Valerie is addicted to learning and consuming knowledge. She is a digital marketing strategist, speaker, author, and trainer who helps busy experts share their brand message and expertise with the world with the power of authority-building content. She helps them position them as the leaders in the field with the power of digital marketing, social media, and strategic content. She also teaches others how to do the same to with smart systems for strategic marketing success. Valerie has built a successful digital agency from the ground up and has seen digital trends evolve literally in front of her eyes. Valerie is passionate about providing real tools and strategies that provide real results in marketing. In this episode Valerie shares her advice for marketing your business if budgets are tight and we deep dive into topics like launching a new website or something like a new podcast or new Facebook page.

Louise's YouTube Channel:  https://www.youtube.com/c/LinkedInwithLouiseLouise's Linkedin: https://www.linkedin.com/in/louisebrogan/  

Some of the best leads are the people who call you directly. It sounds obvious but if you miss that call then that opportunity has gone. No matter the size of the business it's normally rare that someone is free to answer straight away. This is why so many advisers use a call answering service like MiPa which also helps out with admin too. Emma and her team work with quite a few broker firms answering their calls, booking appointments and with the admin side too. She's also a brilliant marketer too so you'll pick up a few content marketing tips while you listen as well.

If you need a shot of adrenaline then this chat is it! Alex came away feeling very motivated after this chat and got loads of work done that afternoon! Julia Smith is a regional business consultant for the Openwork Partnership and works with a lot of successful firms in the network. We discuss why Openwork is a great network and what she sees all the great firms doing day in, day out. You'll get to know her a bit better with all the usual superhero questions too!

Our first ever guest from episode 1 joins us for this 200th Episode special. We catch up with Pete Matthew from the Meaningful Money podcast to find out more about him, his firm and his content marketing strategy.

Should you be thinking about Pay Per Click advertising before you launch your new website? If so what exactly do you need to consider? Tom Maplethorpe joins Alex Curtis to discuss exactly this.

Should you put your face on your website? Do people want to know who you and your team are? Bob Gentle join us to discuss whether you should consider featuring your personal brand on your website.

Pete Everitt is a Digital Strategist & Consultant | Helping businesses achieve through Web Development, SEO and Digital Marketing.He is the co-founder of https://seohive.co/Director of: https://www.so-theagency.com/Check out his podcast: https://www.peteeveritt.com/podcast/ 

In part 2 of "Things You Need To Know About Financial Services Websites" covers website hosting and security. This should help you make the right decision in which hosting package and company you use to ensure your site loads quickly and doesn't get hacked!

There are some important things you need to know if you have or are planning on launching a website. Alex shares some key lessons so you can avoid some incredibly stressful situations. Here's everything you need to know about domain names.

When you understand what's great about your favourite lead source you can then start to replicate the quality. In this episode, we uncover your favourite lead source and deconstruct what's great about the enquiries. We then use this to work out how we should market our business. It's the ultimate introduction to online lead generation.

First of all, I don't claim to be a social media expert, influencer or strategist. Our business creates social media content but it's not a core part of our service. We don't rely on getting leads for our clients or our own business through social media. Social media has had an impact on my business though so I want to explain how, why and what I do, then how this can be used for advisers. You'll hear: Why do I use social media? Why I don't try and help everyone with everything Why I don't post much as the company Choosing the social media platform Why I cleared out connections & followers Why I follow, I like, I comment way more than I post Why there's no comment left behind Types of content I post Social Media Ads Why I try new things What I would do on Social Media if I was an adviser

In this episode, I discuss sustainability in schools, and keeping a traditional school future-facing.

In this episode, I discuss idealism & activism with the head of the school that helped inspire John F. Kennedy's most famous speech, and the challenges around diversity and inclusion.

He's appeared on the podcast more than he's had hot dinners but this will be his first appearance on the business superhero series. Expect plenty of banter, podcasting and mortgage marketing advice.

Having seen how Anish had dealt with some repulsive trolls we knew he definitely deserved the title of a business superhero! He's a consistent video content creator and has just started building up his team. Here his story today!

Emmanuel Asuquo - Financial Adviser as seen on Channel 4, BBC One and ITV is one of the loveliest people you are likely to meet. As Channel 4's Financial Expert on the popular primetime show, “Save Well, Spend Better”, he helps people identify and change the habits and behaviours that keep them from financial freedom. He's a qualified and regulated financial adviser and motivational speaker, hired by companies to deliver transformative workshops to equip employees with the tools to understand and navigate the financial landscape in a simple, yet effective way. Where he's been seen: BBC 1's Morning Live (Finance Expert), LBC News Radio, BBC 1's The One Show (Watchdog), ITV's This Morning, BBC 1's Your Money & Your Life, Channel 4's Save Well, Spend Better, BBC Radio London, The Telegraph, The Sun, The Express. Here is his story from humble beginnings to absolute baller featuring on national TV. You'll find out how consistent posting on Instagram has opened lots of doors for him. Of course the usual business super hero questions too, enjoy!

Kelton Burns, Alex Curtis, and Kameron Donohoe discuss: Call of Duty Haunted Chocolatier Starfield Halo Infinite Campaign Trailer Grand Theft Auto: The Trilogy - The Definitive Edition Little Devil Inside Sar Ocean: The Divine Source Netflix's Cowboy Bebop Amazon's The Wheel of Time Dune: Part 1 Uncharted Lightyear A ghost story is also told and a game of Parental Advisory is played. Please send all questions, concerns, ghost stories, favorite ice cream flavors to TheSweetPeaceful@gmail.com Intro/Outro by CHRVNS "Ghost Story" by Kevin MacLeod was used during Kam's ghost story. Thank you for listening! This podcast is powered by Pinecast.

Which works better for small teams, ClickUp or Asana? We'll find out in this interview with Alex Curtis, CEO of The Lead Engine. ➡️ Get 15% OFF ClickUp here: https://pplmvm.com/discounts (https://pplmvm.com/discounts) About Alex Curtis (his own words): "I am the host of the ‘Lead Generation For Financial Services Podcast', the ‘Equity Release Podcast' and the ‘Mortgage & Protection Podcast'. Whilst I recognise that every business is unique I couldn't help but notice there are certain similarities amongst broker/advisor firms. - They need leads but don't know how to generate their own. - They struggle to differentiate as all their competitors offer the same service with the same lenders. - Their websites don't solve the problem that nobody wants to receive or pay for financial advice from a stranger. I turn websites into lead engines and use podcast interviews as fuel. The results are that businesses I work with consistently convert people from search engines, social media and email lists into new clients." The Lead Engine website: https://theleadengine.co.uk/ (https://theleadengine.co.uk/) --- https://www.youtube.com/channel/UC8qxhdxV0U2NQ9vinFffDJQ (Subscribe to my Youtube Channel) Join my Inner Circle at https://www.paperlessmovement.com/join-paperless-movement/ (www.paperlessmovement.com) Follow me on https://instagram.com/paperlessmove (Instagram) and https://twitter.com/paperlessmove (Twitter): @paperlessmove Join the Paperless Movement https://www.facebook.com/groups/TomSolidsPaperlessMovement/ (Facebook Community) Please take a second to rate this show in iTunes. ❤ It will mean a lot to me. - DISCLAIMER: This podcast description may contain affiliate links, which means that if you click on one of the product links, I'll receive a small commission. This helps support the podcast and allows me to continue to make interviews like this. Thank you for your support!

Welcome to The Keto Matrix Podcast. In episode 37, Neo has the pleasure of speaking with Alex Curtis from Neuroast. This episode is mind changing. The key takeaway I want for everyone is EXPERIMENT. Be open to trying new and different things to unlock higher levels of your own internal potential. Also realize there are other things that have the ability to incite energy, and focus at a far greater level than caffeine. Look not only to perform but to progress towards higher levels of performance. Feel free to use code: KETONEO for 20% off your next order. Enjoy the episode and don't forget to hit subscribe and rate 5 stars! For more information and support as well as the things referenced in this episode please see below. Lots of links below so don't forget to check them out. Website: www.instagram.com/keto.neo/ www.instagram.com/b.r.becker/ www.instagram.com/neuroast/ www.theketomatrix.com/ neuroast.com --- Support this podcast: https://anchor.fm/the-keto-matrix/support