Podcast appearances and mentions of augustine fou

Show Resources: Here were the resources we covered in the episode: FouAnalytics provides the best intelligence I've found on spam/bot traffic Dr Fou's LinkedIn where he publishes awesome deep-dives into traffic quality B2Linked LAN Whitelist B2Linked LAN Blacklist Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: In this episode of the LinkedIn Ads Show, host AJ Wilcox dives into a topic that many advertisers have been frustrated with: the quality of LinkedIn Audience Network (LAN) traffic. While LAN traffic has a reputation for being poor quality, AJ shares the breakthrough strategies he used to significantly improve traffic quality and get results worth paying for. If you've been avoiding LAN due to low-quality clicks and bot traffic, this episode is a must-listen! Key Discussion Points: What is the LinkedIn Audience Network (LAN) and Why Does It Matter? AJ explains the role of LAN in reaching LinkedIn's high-quality audience beyond the platform itself, and the common issues marketers face with traffic quality from this network. Understanding Bot Traffic and Its Impact: Discover the prevalence of bot traffic on LAN and why it can skew your results. AJ shares insights from working with Dr. Augustine Fou, a renowned expert in ad fraud and analytics, and how tools like FooAnalytics can help diagnose and understand traffic quality issues. Before and After Case Study: Learn about a real-life case study where AJ implemented a strict allow list on a client's campaigns and saw significant improvements in traffic quality. Before applying the allow list, 63% of the traffic was identified as bot or problematic. After implementing the allow list, the ratio of good to bad traffic improved to over 100%. How to Implement Allow and Block Lists for Better Traffic: AJ details the process of creating and using allow and block lists to improve traffic quality. He provides his own curated lists, which include high-quality publishers like Forbes, The New York Times, and Business Insider, and explains why allow lists are generally more effective than block lists. Breaking Down the Results: While traffic costs increased after applying the allow list, the quality of traffic improved significantly. AJ explains why this happened and what it means for optimizing LinkedIn Audience Network campaigns. Why Bots Click on LinkedIn Ads and What You Can Do About It: AJ reveals the reasons behind bot clicks, including creative validators and low-quality apps that simulate clicks. Understanding these factors can help you make better decisions about your LAN strategy. Step-by-Step Guide to Applying Allow and Block Lists: A detailed walkthrough on how to upload and apply allow or block lists in your LinkedIn Ads Campaign Manager to immediately improve traffic quality. Resources and Tools to Measure Traffic Quality: AJ shares links to FouAnalytics and his curated allow and block lists so you can implement these strategies in your own campaigns. This episode provides in-depth, actionable strategies to turn LinkedIn Audience Network traffic into a valuable resource. Learn how to optimize your campaigns and start seeing the high-quality traffic results you've been hoping for! Show Transcript: For the full show transcript, see the show notes page here: Episode 150

Nick Manning is a commentator, author and speaker on advertising, with a specialization in media. He co-founded Manning Gottlieb Media in 1990, and following its purchase by Omnicom he became CEO of the OMD UK Group.  He also co-founded OPera, the media negotiation arm for OMD and PHD. In 2007 Nick joined Ebiquity as Chief Operating Officer before becoming responsible for Ebiquity's non-UK based operations and Chief Strategy Officer. At Ebiquity he led the team that produced the recommendations for advertisers that accompanied the K2 Intelligence report into media transparency in 2016.  Since 2019 he has run his own consulting business, advising advertisers and their trade associations. Nick specializes in helping advertisers improve their effectiveness, accountability and transparency. References: Advertising, Who Cares? A Summit event happening at London's Royal Society of Arts on September 12th 2024, aiming to discuss possible solutions around five topics: Business models; Trading, Transparency and Trust; Measurement and Accountability; Recruitment and Well-Being; Brands and Journalism.  Nick Manning's Encyclomedia, “fractional” Chief Media Officer services. Nick Manning on X Nick Manning on LinkedIn Arielle Garcia on Masters of Privacy Sergio Maldonado, How we tried to fix advertising, ecommerce, and media by putting people in control of their data Augustine Fou on Masters of Privacy  

China ad fraud has been in the headlines recently, and we wanted to have a show about it. As expected, getting someone on the show to discuss this sensitive topic has been impossible. But we finally found one: Dr. Augustine Fou. He is the Founder of Fou Analytics and a leading expert in the field, boasting a profound understanding of digital marketing, cybersecurity, and advertising. With a Ph.D. from MIT, Dr. Fou has been on the frontline of programmatic and digital marketing for three decades. 1. What is ad fraud? What is it, and how does it work? 2. What's the motivation to buy fraudulent ads? 3. Are impressions still an important measure of advertisement effectiveness? 4. Can we buy on the big platforms where the humans go? 5. Why do they engage in ad fraud if they're not getting the results? The marketing/sales disconnect 6. Is there an opportunity for new and emerging brands to use advertising as it was meant to be used? 7. Can AI help relieve the ad fraud problem? The answer is no. 8. How do brand relieve their addiction to ad fraud practices? 9. How do you drop in tags that may reveal ad fraud (that may ultimately rejected by some publishers)? 10. Where do you think ad fraud relief will go? Enter the CFO. 11. A/B Test: Humans, 1 Billion, Platforms, and Humans

Dr. Augustine Fou has nearly three decades of experience in digital marketing, including client-side experience at American Express and agency-side experience at IPG and Omnicom, where he served as Group Chief Digital Officer of eight agencies serving pharma and medical device clients. Dr. Fou also taught digital strategy at Rutgers University's executive education program and NYU's School of Continuing and Professional Studies. With Dr. Fou we will aim to answer the following questions: Does programmatic advertising have to be necessarily bad for privacy? Can we once and for all dismantle the fairy tale of marketing attribution? How about advertising fraud controls? Is it possible that killing third party cookies is not only better for privacy but also better for business outcomes?  References: Dr Augustine Fou's recent articles Dr. Augustine Fou: How to optimize towards humans and not just away from fraud (LinkedIn) Fou Analytics Sergio Maldonado: “Analytics CEO makes a passionate case against marketing attribution” (Chief Marketing Technologist, Scott Brinker)

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Jenna Cummings, and she's joined by Dr. Augustine Fou. In today's special episode of Scratch, Jenna is joined by Dr.Augustine Fou, a leading expert in the area of digital ad fraud. Dr. Fou has been on the front lines of digital marketing for nearly 3 decades assisting government, regulatory bodies, and corporations in how to prevent and detect the nexus of cybercrime and ad fraud.  He joins us to discuss the latest in the Google ad fraud case which was brought to light by the team at Adlytics, who uncovered that Google has been running most of the ads you pay for as an advertiser (50-90%) on a network of third-party websites and mobile apps called "Google Video Partners" (GVP), where it's virtually impossible to skip the ad. This means that as an advertiser, you're paying for views that are not real. Jenna and Dr.Fou explore the implications for marketers, how you can start to build your own checks and balances, and how to not become addicted to phantom volumes when you run ads. This is a must-listen for digital marketers everywhere! Smart link: https://link.chtbl.com/scratch

Debbie Reynolds, “The Data Diva” talks to Augustine Fou, FouAnalytics, Independent Ad Fraud Researcher, Marketing Science Consulting Group, Inc. We discuss Augustine's journey in analytics, the importance of marketing on the Internet, and the rise of AdTech targeting and its implications for privacy. We also discuss Augustine's platform, Fou Analytics, which is focused on analytics for digital media. Dr. Fou explains that third-party tracking of individuals is a privacy issue and that cookies are just a convenient metaphor for it. He also explains that even if third-party cookies are removed, tracking of individuals without their consent is still an issue. He further explains that fingerprinting is becoming more prevalent as a way to uniquely identify users without using PII. Dr. Fou discussed the dangers of data brokers, biometrics, and bots in relation to privacy and accuracy. He warned people to be more cautious and suspicious of anything they see online and suggested that advertisers use less targeting data as it is not helping their advertising campaigns. He also suggested using a third-party authenticator instead of biometrics for login purposes. Dr. Fou discussed how digital marketing should be done like it was in 1995, with advertisements bought from legitimate publishers, to restore the original contract of the internet between consumers, publishers, and advertisers. He also discussed how bots have been used to create fake content for websites for the last 20 years and how this has caused an increase in fraud in digital advertising. Finally, he suggested that if the original contract of the internet is restored, it will lead to better digital marketing, more revenue for legitimate publishers, and better privacy for consumers, and shares his hope for Data Privacy in the future.Support the show

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine Fou (Founder of Fou Analytics) who has spent a large part of his career researching Ad Fraud and the impact this has on advertising. You'll learn how ad fraud still impacts advertisers on platforms like Meta, TikTok, and Google, how to measure ad fraud, and steps you can take to mitigate the wasted spend with your own budget.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Dr. Augustine Fou LinkedInFou Analytics-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Connecting traffic and clicks on ads to action and results is hard enough, but ad fraud can make the task impossible. Find out how to detect and combat ad fraud in this ear-opening interview with ad fraud researcher, Dr. Augustine Fou. SHOWPAGE --> www.ninjacat.io/blog/how-to-detect-and-combat-ad-fraud © 2022, NinjaCat

The global online ad racket; Ed Butler investigates how criminals are ripping off advertising firms to the tune of billions every year. Andrew Lissimore the CEO of a Canadian company that sells high-end headphones tells us what happened when he hired an ad-tech firm to organise targeted advertising for his website. Ad fraud expert, Augustine Fou explains that the problems with digital advertising really began about a decade ago, when advertisers stopped selling their ads directly to publishing websites and used ad exchanges instead. We also hear from a former hacker who now advises companies on how to keep hackers and fraudsters at bay. Presenter / producer: Ed Butler Image: Online business marketing; Credit: Getty

The digital advertising industry is worth billions, but many companies don't actually know where their ad dollars end up. Programmatic ad exchanges and other third-party platforms have enabled companies to buy ads without the hassle of going to each seller. But in doing so, these ad exchanges have opened the door for fake news and disinformation sites to profit. As reporter Cherise Seucharan finds out, it has become easier and easier for these sites to proliferate, while real news websites lose out.   Featured in this episode: Nandini Jammi and Claire Atkin, co-founders of Check My Ads; Augustine Fou, anti-ad fraud consultant; Danny Rogers, co-founder and executive director at The Global Disinformation Index Further reading: How an Activist Group Turned to the Dark Side to Hit Breitbart Where It Hurts, GQ Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue, Craig Silverman, Buzzfeed News These Hugely Popular Local News Sites In The US And Canada Are Fake, Craig Silverman, Buzzfeed News Vice urges advertisers to stop blocking 'Black Lives Matter' and related keywords, Variety Big Advertisers Still Fund Hate And Disinformation Outside Of Facebook, Augustine Foh, Forbes Ad Funded Disinformation on Conflict in Ukraine: Ad tech Companies, Brands and Policy, Global Disinformation Index Tens of thousands of news articles are labeled as unsafe for advertisers, Adalytics Blog Support Canadaland at canadaland.com/join Sponsors: PolicyMe, Oxio. Additional Music is by Audio Network Support CANADALAND: https://canadaland.com/join See omnystudio.com/listener for privacy information.

Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage. Dr. Fou provides actionable steps that you can take - using your own analytics - to spot fraud and wasteful spending. Sit back as he provides a cold dose of reality that counters the wishful rainbows and unicorns world of programmatic advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

2 mins: John Lewis insurance ad controversy 10.20: Dunelm ‘done your way' by Creature 12.54: Wagamama "Vegamama" by Uncommon Creative Studio 16:17: Camden Town Brewery "Marmite kiss" (in-house) 19:55: Ad fraud with Dr Augustine Fou

Campaign's Simon Gwynn, Imogen Watson & Arvind Hickman discuss the controversy surrounding John Lewis' insurance ad before they are joined by ad fraud expert Dr Augustine Fou.2 mins: John Lewis insurance ad controversy10.20: Dunelm ‘done your way' by Creature12.54: Wagamama "Vegamama" by Uncommon Creative Studio16:17: Camden Town Brewery "Marmite kiss" (in-house)19:55: Ad fraud with Dr Augustine Fou See acast.com/privacy for privacy and opt-out information.

  Bot-generated fraud on digital advertising will waste $42 billion by 2022, according to Jupiter Research. A shocking sum. Our guest, Dr. Augustine Fou, explains why and how ad fraud is perpetrated, and what can be done about it. Listen in to learn how we marketers must change our thinking about ad metrics, and update our media buying strategies altogether. About our Guest: Dr. Fou has been on the front lines of digital marketing for 25 years. It is from that vantage point that he studied and documented the nexus of cybercrime and ad fraud. As an investigator, Dr. Fou assists government and regulatory bodies; as a consultant he helps clients strengthen cybersecurity, and mitigate threats and risks, including the flow of ad dollars that fund further criminal activity. Dr. Fou was the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. Dr. Fou also taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead at McCann/MRM Worldwide. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

This week we chat to Dr. Augustine Fou who is an expert in Digital Fraud, having spent the last 25 years studying and documenting the nexus of cybercrime and ad fraud. We speak to him about his Forbes article that looks at what happened when giants like P&G, Chase, Uber and eBay turned off their spending on digital ads... and saw ZERO impact.

Ad fraud is “the ultimate white collar crime” and is woefully underestimated and reported, according to NY-based digital marketer Augustine Fou. He thinks it could be more lucrative for criminals than even the international drugs racket: There is no product to move, hardly any risk of getting caught, and little punishment for the few that do. Yet marketers don’t seem to care. As advertiser peak bodies like the ANA prepare to dive back in to supply chain transparency, Fou suggests they will again get nowhere because they are asking the wrong questions. Likewise he says by focusing primarily on invalid traffic, verification firms are looking in the wrong places, cuckolding marketers as a result. Fou advises marketers to emulate the likes of P&G, Uber and Airbnb: Pause digital spending and measure not “vanity metrics”, but business impacts – if any. See omnystudio.com/listener for privacy information.

Luxury Institute CEO and DataLucent Chairman, Milton Pedraza, welcomed Dr. Augustine Fou, a marketer of 25 years, steeped in how digital has transformed the world and marketing. Dr. Fou helps marketers audit their digital campaigns for ad fraud and optimize campaigns based on accurate analytics. He has witnessed the entire arc of the evolution of digital marketing, since the mid-90's. Dr. Augustine Fou has worked on the "client side" for American Express, and on the "agency side" as Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. He is also the former SVP Digital Strategy Lead at McCann Worldgroup/MRM Worldwide, starting his career in New York City with McKinsey & Company. Dr. Augustine Fou received his PhD in Materials Science & Engineering with a minor in Innovation, Management of Technology, at MIT.

Making sense of Martech is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com In this first-ever episode, I'm joined by Dr. Augustine Fou a marketer of 25 years and a world class expert in advertising fraud. He's taught marketing at NYU and Rutgers University and has worked at companies like American Express, Intel, Omnicom and McKinsey and Company. We discuss the place of academic marketing theory, like the 4 Ps (Product, Price, Promotion and Place) in a world where technology has changed the game for what marketers focus on day to day. We talk about the relevancy of the 4P's during technological disruption and some alternative frameworks. This conversation also sits in the context of Dr. Augustine Fou's defense of a young marketer online and we converse about how marketers should approach public discourse. We also talk about the state of digital, programmatic advertising, its future, and risks on the horizon for advertisers and brands.

Dr. Fou helps clients create integrated marketing campaigns and objectively assess their performance -- in order to get the BEST work from agencies, at the RIGHT price, UNIFIED across channels. Leveraging insights from digital channels, he helps clients increase the productivity of their ads, which includes detecting and mitigating ad fraud and waste. Dr. Augustine Fou, Ph.D. here are some more of the great articles written by https://www.forbes.com/sites/augustinefou/?sh=27bd03b2db68 You can also learn more about his business by visiting: His Linkedin Profile https://www.linkedin.com/in/augustinefou/ And his website https://fouanalytics.com/invite --- Send in a voice message: https://anchor.fm/smallbusinessleadership/message

Dr. Augustine Fou is a digital marketer of 25 years, currently working as an independent cybersecurity and ad fraud investigator. He was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom's Healthcare Consultancy Group. Dr. Fou taught digital marketing at NYU and Rutgers University and he got his PhD, at the age of 23, in Materials Science & Engineering from MIT. References: Dr. Augustine Fou on Forbes Dr. Fou on Twitter

Is your business running digital display or programmatic ads? This episode is a MUST. Dr Augustine Fou dives into his recent article from Forbes where he outlines BIG fraud in the digital marketing ecosystem. Tune in to learn more! For more digital marketing strategies and tactics, visit https://rboa.com/blog

Dr. Augustine Fou is a world renowned expert in digital advertising fraud who consults to major advertisers and publishing groups. He was formerly Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. So today’s conversation is about what has gone wrong with digital marketing and how the rise of adtech has undermined the potential of the internet as a marketing channel. This will change your view on topics including the Long Tail, behavioural and hyper targeting and the reality of programmatic media buying. A generation of marketers have been conned in to expecting massive audiences for their content, says Fou, but the reality is very different, bringing in to question the real returns sponsors get from branded content, mobile video and performance marketing. We reference some of Augustine’s published work on the topic, which I’ll include in the next Unofficial newsletter, where we go in to greater depth on the conversations and themes raised in the podcasts. If that sounds useful, head to UnofficialPartner.com to sign up

In this episode I'm joined by Dr. Augustine Fou, an experienced marketer turned ad-fraud investigator who'll blow your mind with his insights into the seedy underworld of the digital advertising industry and tips on how you can avoid falling afoul of these dastardly schemes.Augustine Fou's Links:https://twitter.com/acfouhttps://www.linkedin.com/in/augustinefou/https://www.fouanalytics.com/https://pagexray.fouanalytics.com/Jacques Links:https://www.mql.fmhttps://www.jacquescorbytuech.comhttps://twitter.com/iamacyborg

Doc Searls and Katherine Druckman talk to Dr. Augustine Fou about his privacy analysis app, Page X-Ray, ad tracking, and data privacy. Show Notes: 00:02:17 Page Xray and Blacklight 00:07:27 While you interact with one web page, who else is harvesting your information? 00:14:13 Listen to which tracker Katherine used for about 10 minute, and promptly removed! 00:15:57 What is malvertising 00:18:55 What about the browser extension privacy trackers? 00:25:54 Who should use PageXray? 00:32:30 What are some good consumer tools? 00:42:26 What is "fingerprinting" and how does a site "fingerprint" you? 00:48:21 Covering your "privates" 00:51:32 Marketers are chasing the shiny object called Digital 00:53:26 what is the ratio of registered domains vs websites vs humans visitors vs real ad impressions? Special Guest: Dr. Augustine Fou.

A recent ISBA Programmatic Supply Chain Transparency Study – found no transparency and that 15% of ad spend simply “disappears” into the system, without a trace. Only about 50 cents of every dollar of programmatic spend goes to the publisher As long as I have worked in analytics, I have always seen ad fraud.  Today, it is at astounding levels, and pervasive throughout the digital marketing industry.  Some seem to be concerned, some have their heads in the sand, pretending it doesn’t exist, and others simply are not aware of the extent of the issue. My guest is Dr Augustine Fou, an Ad Fraud expert.  If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is wasted on bots, inflated views, and networks of fraudulent websites. 

Length: 26:42Topic: Data Privacy and Medical MediaGuest: Augustine Fou, PhD, Digital Ad Fraud Investigator, Marketing.Science Consulting GroupHost: Jason E. CarrisDr. Fou, formerly the Chief Digital Office at Omnicom and a recognized ad fraud expert, joins the AMM Conversation as we wrap up our exploration of data privacy and medical media. Dr. Fou is an MIT-trained scientist who has more than two decades of experience working with healthcare clients. He’s taught digital strategy at NYU and Rutgers. His clients run the gamut of marketers, publishers, and ad tech firms.Dr. Fou said he considers 2020 a transition year for data privacy, with regulators taking notice that privacy issues should be taken more seriously. As consumers better understand the ways their data is being used and abused, he says government will move to, at least, “put guard rails around data privacy.”Like others interviewed in this podcast, Dr. Fou is concerned about the lack of federal regulation. “Here in the U.S. we have yet to even start enforcement,” he said, adding there are a lot of ways companies can “game the system and not comply with regulations when they are passed.”Bad actors in digital media/marketing “never follow rules anyway,” he explained, “so I don’t see any new regulations causing a decrease in fraud.”Interestingly, the Facebook-Cambridge Analytica scandal and the consumer backlash to the invasion in privacy was “not a lesson that (Facebook) is going to learn from because it is at odds with their business model,” he said. “If privacy legislation is at odds with business models, big tech companies likely are going to continue with their business until they get caught and get fined. … It’s going to be very hard to enforce any new regulations.”He said the Covid-19 pandemic might provide opportunities for data companies to exploit the rules. Apple and Google teaming on a contact tracing app is “right at the cutting edge,” Dr. Fou said, “but consumers will have to decide on their own. The question remains if we trust these big companies. … Apple has a long track record of having sensitivity to consumer privacy.”Medical media has always had a higher level of respect to physician and patient privacy, he said, but the advent of ad tech platforms brought about a number of unexpected outcomes and unintended consequences. He described a time during his digital marketing days when NPI numbers were exposed in the URL of the web page, a problem that was quickly fixed once identified.Dr. Fou also described in detail his definitions of “good publishers” and “bad actors” in digital media, with respect to protecting the advertisers. “Good publishers go above and beyond and take proactive steps, such as not serving ads when they know a bot is on the website, or filtering for known bots coming from data centers. They protect the advertisers,” he said.The bar should be raised in medical media. “Everyone is conscious of it and is trying to do the right thing,” he said. “But what other steps can you take? Instead of having 30 or 40 third-party trackers on your website, you might want to only have five.  He encouraged medical media to “keep evolving with your data privacy. Be proactive, and do not wait for legislation.”Connect with Dr. Fou: LinkedIn or Twitter @acfouReferences: Check out Dr. Fou’s research slides and presentations.Read AMM’s Principles of Online Privacy statement (PDF).Up Next: This concludes Season One of the AMM Conversation podcast. Season Two of the podcast will explore the new paradigm of medical media, in light of restrictions placed on U.S. businesses due to the Covid-19 pandemic. Expected guests include: Matt Holland (Healio Strategic Solutions), Kristin Carty and Denis Conlon (Elsevier), and Dave Emery (Kantar).Contact us: Send questions and comments about this podcast series to jcarris525@gmail.com.

Episode #13

Dr. Augustine Fou is an Ad Fraud Investigator, Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it. https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/

A mandatory modern marketing masterclass with Dr. Augustine Fou about digital advertising and how to make the most of your advertising budget by avoiding the bots and scammers. NEWS - http://bit.ly/2VsDbY9 GUEST - http://bit.ly/2IDtVet © 2019 Consultwebs

During this episode of “Marketing Today,” host Alan Hart interviews Dr. Augustine Fou, who is an industry-recognized thought leader in digital strategy and integrated marketing and an ad fraud researcher and auditor for several companies and publishers around the world.  He's had 20 years of management consulting experience creating and optimizing marketing strategies across traditional and digital channels. Fou shares the many myths and misconceptions that marketers have about ad fraud.  We tackle some questions like: If you have ad fraud detection, are you safe?  Shouldn't I be immune if I'm only paying for performance?  And, why don't we hear more from industry trade groups? Fou helps to define and categorize ad fraud.  He walks us through the various ways that fraud occurs.  He shares the limited capability of bot detection companies, which are just looking for invalid traffic (IVT), and how the algorithms are not tuned for anything else.  Marketers need to know that whatever you are paying on [click, conversion, etc.] is the specific thing the "bad guys" are going to fake.  Fou gives us some fantastic tips on how to combat the pervasive fraud throughout the industry. Highlights from this week’s “Marketing Today”: How we define Ad Fraud. 02:41 Categorization of Fraud 05:11 Limitations of Bot-detection companies and quick ways to detect other types of fraud. 08:43 Fou's thoughts on estimates of fraud occurring currently in the industry. 10:38 A discussion on "Asymmetric Warfare." 13:21 Question 1: I've got fraud detection in place, am I not safe? 17:33 Question 2: I only pay for performance, so I must be immune to ad fraud. 21:39 An interesting study looking across 800 mobile exchanges. 22:46 An Example: the Uber lawsuit. 23:49 The key lesson for marketers to know and examples of loopholes. 24:39 The importance of looking at your data and not relying on industry trades alone. 29:03 A discussion on certifications and accreditations. 30:37 The importance of auditing. 31:54 What are the multi-million dollar detection companies not seeing, and why? 35:05 What should marketers be doing to combat fraud? 40:54 What does the world look like without ad fraud? 44:39   Resources Mentioned: Episode 73 with Dr. Augustine Fou Uber lawsuit against Ad Nets and Publishers Affiliate fraud from Ad Blocker extensions ANA & White Ops report Example of in-app fraud from VPN apps Background on Ad Fraud with Augustine Fou from The CMO Club Support the show.

What percentage of digital ad impressions and clicks do you think is actually the work of non-human bots? Pick a number. Now double it. Double it again. You’re getting close. A recent study by Pixalate found that 19 percent of traffic from programmatic ads in the U.S. is fraudulent. David Raab from the CDP Institute found this number to be "optimistic." Ad fraud historian Dr. Augustine Fou, our guest on this show, has compelling evidence that the actual number could easily be north of 50 percent. Why? Who benefits? Why is it hard to tamp out? Is it illegal (it isn’t!)? We explore these topics and more on this episode! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud. Dr. Augustine Fou is a leading ad fraud researcher and one of the most widely published and quoted authorities in the space. We get back to basics to learn:Who are the bad guys?Where does all the money go?How big is the problem really, who should we believe?If you get rid of fraud do media prices go up?How can you work directly with publishers?How does ad fraud actually work in technology?How can you use Google, facebook and YouTube more effectively to cut fraud?What should you be asking your media agencies to do to help?Episode LinksDr. Fou LinkedInDr. Fou TwitterDr. Fou SlideShareDr. Fou's Report on Ad Fraud and Cyber crime

Doc Searls and Katherine Druckman talk to Dr. Augustine Fou about surveillance marketing, ad tech, and privacy. Download ogg format Links mentioned: If it weren’t for retargeting, we might not have ad blocking

Augustine Fou un experto en Marketing, los factores que debemos seguir para hacer una estrategia de comunicación digital y tradicional exitosa. Citaré sus puntos y los explicaré de acuerdo a mi experiencia y casos prácticos.

In this week’s episode of “Marketing Today,” Alan talks with Augustine Fou, a digital marketing thought leader and cybersecurity and ad fraud researcher. In the course of his conversation with Alan, Fou speaks at great length about the damage rampant fraud is causing in the programmatic arena and how critical it is that industry begins to police itself in earnest to clean things up to provide solutions for a healthy, thriving digital marketing landscape. In talking about ad fraud and programmatic as the culprit, Fou says, “It’s way bigger than anyone thinks it is, and that’s because the bad guys — who are the bot makers and the hackers — have really good technology. And their bots are able to avoid or basically get by our defenses, and most of our detection.” But Fou does have hope: “If we can solve for fraud, and if we and eliminate fraud, the digital marketing industry is going to look very, very different a year from now — and years from now.” Highlights from this week’s “Marketing Today” podcast include: Fou talks about his background and the path of his career. (1:16) Fou provides his perspective on rampant fraud in digital programmatic advertising. (4:06) Digital programmatic advertising needs to clean house in order to survive in the long run. (10:09) Where does responsibility lie for industry transparency? (20:55) Fou believes the onus is on the buyers, too. (22:39) The issues with reselling inventory. (28:27) Fou examines the role of media agencies: “Their financial incentives are not aligned with transparency.” (36:16) Accentuate the positive: Fou ends on a high note. (38:42) Support the show.

Advertising fraud continues to plague the Internet. We do not know the scope and scale of that fraud. How many ads on the Internet are viewed by bots? Estimations range from 2% to 99%. Advertisers are slowly becoming more educated about fraud, thanks in part to Dr. Augustine Fou. Dr. Fou is a full-time advertising The post Ad Fraud Science with Augustine Fou appeared first on Software Engineering Daily.

A huge percentage of online advertisements are never seen by humans. They are viewed by bots–automated scripts that are opening web pages in a browser and pretending to be a human. Advertising scammers set up web pages, embed advertisements on those pages, and then pay for bot traffic to come and view those advertisements. This The post Ad Fraud Research with Augustine Fou appeared first on Software Engineering Daily.

A conversation with ad fraud expert Dr. Augustine Fou about how bots are still tricking ad buyers. Also what to look out for in your analytics. Podcast resources from this ad fraud episode.

Advocate marketing is getting a bit ... prickly. While there are undoubtedly some wonderful programs out there, and many brands are doing it well, there is a rising tide of weird stuff going on in the influencer space, as we explore on the latest episode of The Marketing Companion. The ability for anybody to publish content and gain an active audience has transformed the media world and democratized influence. Many companies are becoming aaware of these "citizen influencers" and how they might be impacting the attitudes and buying behaviors of a target audience. Connecting to these trusted influencers and advocates and their engaged audience can provide an effective and rapid opportunity for content transmission. In this edition of our Internet radio show, Tom Webster and I crack open a case of advocate marketing topics such as: How companies are gaming influence and cheating brands blind. The advantages of advocate marketing Influence marketing done right -- What make an effective campaign? Examples of brands using influencers to successfully connect to new audiences and new platforms Why influence marketing is becoming a gamble The burned-out influencer Becoming a human NASCAR jacket Authentic Advocacy versus celebrity endorsement The model for influence marketing, Bethany Mota Pretty amazing discussion, right? Let's do this thing! Resources mentioned in this podcast The book on influence marketing, Return On Influence Crowdly The book The Content Code: Six essential strategies to ignite your content, your marketing, and your business Augustine Fou's Slideshare channel on ad corruption New York Times article on why brands and influencers are getting picky Please support our extraordinary sponsors. Our content is free because of their generosity. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.

In our conversation with Dr. Augustine Fou , Group Chief Digital Officer; Ad Fraud Researcher, he warns that “Nonprofit advertisers are some of the most vulnerable to ad fraud as they frequently receive remnant ad inventory with higher levels of fraud.” In the coming years, nonprofits need to “beware of vague reporting of where ads are being served, and focus on clear user actions taken on their sites instead of impressions and clicks. Always test and verify traffic, remember that bots don’t donate or volunteer, that’s what you should be measuring against ad spends.”