How Convenient

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A podcast about the essential role convenience stores play in the busy lives of consumers. Our hope is to equip innovative c-store leaders as they seek to anticipate evolving consumer needs and earn lasting shopper loyalty. Each week we will briefly share an update on c-store sales trends and what we are learning from billions of in-store purchase transactions!

Koupon


    • Sep 30, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 15m AVG DURATION
    • 27 EPISODES

    5 from 10 ratings Listeners of How Convenient that love the show mention: insights, informative, thanks, great podcast, love, c store.



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    Latest episodes from How Convenient

    27. Embracing Innovation in Age-Restricted

    Play Episode Listen Later Sep 30, 2021 20:04


    Delivering age-restricted insights at your convenience, Greg Crow returns to How Convenient with category expert Ryan Griffin. From product innovations to Koupon's unique solutions for emerging age-restricted brands, this episode will have you buzzin'!   Hosted by: Greg Crow, EVP Product at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Koupon: https://go.koupon.com/get-in-touch  

    26. Label Insight Proves Health is Wealth in Convenience Retail

    Play Episode Listen Later Sep 22, 2021 22:29


    On this week's episode, Jason Lipsitz of Label Insight joins Koupon's Allison Berti to explore the emerging better-for-you trend in c-store and its influence on purchase behavior. Learn from the industry's most trusted health and wellness product data source how CPG brands and convenience retailers can create effective activations in this category.   Hosted by: Greg Crow, EVP Product at Koupon    Get in touch:  Koupon: https://go.koupon.com/get-in-touch    

    25. Cannadips Makes the Case for CBD

    Play Episode Listen Later Sep 15, 2021 26:38


    As convenience retail takes the CBD craze to an all-time high, CEO of Bodlt Runners Corporation-Cannadips CBD Pete Diatelevi joins Gregg Augustine to share actionable category insights for brands and retailers. From profiling the broad spectrum of CBD consumers to dissecting the state and federal regulatory environments, this week's episode breaks down all the buzz on this emerging age-restricted category. Hosted by: Greg Crow, EVP Product at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Koupon: https://go.koupon.com/get-in-touch  

    24. Leveraging Loyalty: How brands and retailers are using digital channels to grow consumer activation and engagement

    Play Episode Listen Later Aug 25, 2021 19:41


    Loyalty programs have become a major focus amongst convenience retailers and CPG manufacturers as tools for communication and drivers for engagement. In this week's episode, Greg Crow and James Meara break down the benefits of offering loyalty programs, as well as how to use these opportunities to make a compelling consumer experience. Hosted by: Greg Crow, EVP Product at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Koupon: https://go.koupon.com/get-in-touch  

    23. Hometown Heroes: A Closer Look at Convenience and Community with Thorntons

    Play Episode Listen Later Jul 28, 2021 24:58


    Community is central to convenience retail—if you don't believe us, here's your chance to hear it from a leading c-store chain. In this week's episode, Sarah Prorok and Alex Kupper of Thorntons join Greg Crow to share their post-pandemic playbook, category management strategy and exciting community initiatives.  Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch  

    22. Insights à la Carte: The Recovery of C-Store Food Sales

    Play Episode Listen Later Jul 1, 2021 13:13


    Shoppers are hungry for normalcy, and c-stores have just the right products to satisfy their cravings. Brian Lind returns for this week's episode to milestone the convenience industry's post-pandemic recovery and provide updated category forecasts for the second half of 2021. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Koupon: https://go.koupon.com/get-in-touch    

    21. Game On!

    Play Episode Listen Later Jun 2, 2021 19:11


    It’s all fun and games in this week’s episode as Brian Reinhart joins Brad Van Otterloo to share some gamification opportunities for brands and retailers. Learn how games can help engage consumers, drive store trips and boost sales.  Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch    

    20. Insights Uncorked: How Alcohol Promotions are Key to Category Growth

    Play Episode Listen Later May 12, 2021 7:02


    Shaken and stirred by changing consumer tastes and tech innovations, alcohol is the c-store category on everyone’s lips. Sara Herrity joins guest host Allison Berti on this week’s episode to forecast opportunities for retailers to capitalize on alcohol promotions during the remainder of 2021. Hosted by: Allison Berti, Manager of Data and Analytics at Koupon    Get in touch:  Koupon: https://go.koupon.com/get-in-touch      

    19. Spilling the Tea on Packaged Beverages

    Play Episode Listen Later May 5, 2021 10:40


    With summer quickly approaching, we’re cooling off with our favorite bottled beverages and the latest category news! In this week’s episode, we highlight trends that brands are capitalizing on to win consumers in the packaged beverage category, as well as how unique positioning is vital for high performance within subcategories. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch    

    18. All in on Flavor: The Tastes Trending in Tobacco

    Play Episode Listen Later Apr 28, 2021 9:14


    Today’s tobacco flavor preferences are trending back to the basics with more and more menthol sales. In this week’s episode of How Convenient, Bokai Zhuang joins Greg Crow to provide important insight as to what’s happening in menthol in the tobacco category including recent purchase behaviors and potential FDA limitations.   Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch    

    17. What the Tech is New in Tobacco?

    Play Episode Listen Later Apr 14, 2021 16:07


    With significant digital innovations and legislation changes, tobacco has become an increasingly impactful category for c-stores. As a result, the marketing opportunities for convenience and CPG brands are tremendous. In this week's episode, Greg Crow and Koupon's Vice President of Product Strategy Brian Lind break down why retailers should focus promotions on tobacco today and in the future. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch  

    16. Industry in Review: Convenience Retail and CPG Brands Post-Pandemic

    Play Episode Listen Later Mar 31, 2021 16:48


    Closing out a full calendar year since COVID shut down retailers across the nation, Brad is back on this week's episode to answer this million-dollar question: When can we expect the convenience industry to return to 2019 trip and sales levels? Listen to discover clues from innovative retailers, changing consumer habits and the CPG products winning in c-store. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch    

    15. Small Operators, Big Transformation: Digitizing Independent Retailers with NRS

    Play Episode Listen Later Mar 24, 2021 18:09


    Today's consumers have a healthy appetite for e-commerce and seamless digital experiences, but small retailers often lag behind with their technological and e-commerce capabilities. Greg Crow welcomes VP of Innovation at National Retailer Solutions Jacob Jonas to discuss solutions to the unique challenges faced by independent retailers today. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch    

    14. Fully Charged: The Rise of Energy Drinks in C-store

    Play Episode Listen Later Mar 17, 2021 13:36


    Energy drinks have quickly become a c-store MVP for boosting sales and driving trips. In this week's episode, Melissa Jordan joins Greg Crow for a discussion on profiling the distinct energy drink customer segments and how c-store retailers can become integrated into their routines via valuable promotions and loyalty programs. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon  Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch    

    13. The Sweet Spot: How Candy Brands Can Stand Out

    Play Episode Listen Later Mar 10, 2021 12:17


    A special treat for any sweet tooth, this week’s episode continues our conversation of the candy category (see episode 3: Trick-or-Treat? Candy Growth and COVID). Mary Trinko joins Greg Crow to reveal the megatrends taking hold of candy consumers in 2021 and explore how brands can differentiate themselves in such a saturated market. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch    

    12. Making the First Move: How to Introduce Customers to Your Loyalty Program

    Play Episode Listen Later Mar 3, 2021 9:27


    Building valuable, long-term relationships with shoppers is no easy feat. Diving further into loyalty in c-store (see episode 10: Lessons on Loyalty), this week’s episode covers consumers’ first loyalty trips. Discover our insights relating to recent loyalty joiners including metrics on basket affinity and timing patterns.   Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch    

    11. The Smoke Show

    Play Episode Listen Later Feb 24, 2021 16:03


    This year is a game-changer for the age-restricted category. Tobacco manufacturers and convenience retailers are reimagining their business and product strategies to keep up with new regulations and evolving consumer needs. Learn all the category insights that have us buzzin' on this week's episode of How Convenient with guest Gregg Augustine. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch    

    10. Lessons on Loyalty: How to Innovate and Inspire Engagement

    Play Episode Listen Later Feb 11, 2021 14:16


    In an age defined by digital transformation, a retailer’s most valuable consumer is one that is digitally engaged with its loyalty experience. Dustin Kuk joins Greg Crow on this week’s episode to share the best practices for both convenience retailers and CPG brands. Learn how to drive loyalty activation and combat the hurdles of developing a successful digital strategy. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch    

    9. Ice Cold Cheers: Hard Seltzers Make a Splash

    Play Episode Listen Later Feb 3, 2021 9:47


    Whether you’re team White Claw or team Truly, our data suggests your hard seltzers purchases grew 146% in 2020. Kevin Doherty joins host Greg Crow for this week’s episode to discuss the incredible market and sales growth of this fan-favorite in-store category. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch  

    Exclusive Offer, Redeem in C-Store

    Play Episode Listen Later Jan 27, 2021 10:03


    Promotions have become an effective tool for c-store retailers to drive trials and trips, build shopper loyalty, strengthen partnerships and boost category sales. In this week's episode, Greg is joined by Danna Barakat to explore how retailers measure promotion success, as well as analyze innovative campaign strategies for achieving these various goals.   Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch  

    7. New Year, New Trends: How C-Stores are Fueling up for 2021

    Play Episode Listen Later Jan 20, 2021 25:03


    With 2020 in the rearview mirror, the convenience industry is headed in new directions. The slowing of in-store trips during the pandemic presented c-stores with opportunities to draw insights from customer data and focus on innovation. In this week's episode, Greg and Brad discuss the permanence of meta-trends across product categories and what actions c-stores can take in the new year to capitalize on changes in consumer behavior. Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon  Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ Koupon: https://go.koupon.com/get-in-touch  

    6. Food for Thought: The Future of Food in C-Store

    Play Episode Listen Later Dec 3, 2020 16:33


    Foodservice is crucial for the convenience industry, driving a higher gross margin than any other category. But unsurprisingly, the category has been heavily impacted by COVID-19. In this week’s episode, Greg and Brad discuss how c-store retailers can recover in 2021, using promotions and discounts to form new habits among consumers.  Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon  Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ Koupon: https://go.koupon.com/get-in-touch  

    5. Alcohol in C-Store: Enjoy this Episode Responsibly

    Play Episode Listen Later Nov 9, 2020 15:11


    Alcohol has been a key trip driver for c-stores in 2020. The category growth has been dominated by beer sales, with Mexican import beers leading the way. But as the pandemic continues to shift consumer preferences and new brands enter the market, c-store retailers have to stay ahead of the curve. In this week’s episode, Greg Crow is joined by Bryan Bresnahan to discuss how retailers can adapt and continue to engage consumers.  Hosted by: Greg Crow, EVP Product at Koupon  Guest: Bryan Bresnahan, National Director of Retail Partnerships at Koupon Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Koupon: https://go.kouponmedia.com/get-in-touch  

    4. Snacks: Some Like it Hot

    Play Episode Listen Later Oct 30, 2020 11:27


    The snack category is a key trial channel for CPG manufacturers. While the pandemic has caused a drop in c-store snack trips, snacking behaviors have not changed. In this week’s episode of How Convenient, Greg and Brad discuss hot and spicy chip brands that are growing sales dollars at a double digit rate. Tune in to learn how brands and retailers can capitalize on this trend!    Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.kouponmedia.com/get-in-touch    

    3. Trick-or-Treat? Candy Growth and COVID

    Play Episode Listen Later Oct 15, 2020 12:47


    With Halloween coming up, candy is on the mind. The candy category has been a shining light for c-store retailers this year, with the overall category up 9% vs 2019. In this week’s episode of How Convenient, Greg and Brad discuss which subcategories are leading the growth and they reveal a brand that has grown sales by 58% in 2020.  Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.kouponmedia.com/get-in-touch    

    2. Have Cigs Met Their ‘Match’?

    Play Episode Listen Later Oct 9, 2020 13:21


    The tobacco category has kept convenience store retailers incredibly busy in 2020. From anticipating evolving consumer expectations to complying with fast-moving regulations, there’s quite a bit to keep up with. In our second episode of How Convenient, Greg and Brad are taking a deep dive into tobacco category trends, and revealing a few brands that are growing share.  Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon  Reach out, to learn more!  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.kouponmedia.com/get-in-touch 

    1. Fountain Beverage Performance in 2020....Gulp

    Play Episode Listen Later Sep 28, 2020 8:53


    The beverage category is the largest in-store trip driver and the second largest contributor to in-store gross margin for the convenience store channel. But how has 2020 impacted the category? In the first episode of How Convenient, Greg Crow and Brad Van Otterloo discuss sales trends that the beverage category has witnessed over the last few months, and if they think those trends are here to stay.  Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon  Reach out, to learn more!  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.kouponmedia.com/get-in-touch 

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