Make it Marketable

On this episode of Make it Marketable, our host will be discussing strategies for maximizing returns from participating in a summit, and how to make the most out of your time and intellectual property as a speaker. You'll learn how to decide what to speak on, how to optimize your freebie or low ticket offer, and how to build an audience around a specific topic. The episode will also touch on the benefits of participating in a summit, such as networking opportunities to build relationships with like-minded people, and increasing your brand recognition as an expert on specific topics. Plus, there will be overlap with the previous episode on bundle offers and why to join or not to join, making this a must-listen for anyone looking to increase their selling power.

In this episode, we kick off a three-part series on bundles and summits. Specifically, we'll be focusing on being a bundle participant. Bundles are curated collections of digital products, offered at a discounted or free price. Being a member of a bundle allows you to reach a larger audience, generate more leads and has potential for affiliate sales and commissions.If you're interested in joining a bundle, remember to focus on contributing a product that aligns with the bundle's theme as opposed to creating something new for the sake of participation. Most importantly, grab your favorite cold brew and come join us for some actionable tips on how to make the most out of participating in bundles.

On this episode of Make it Marketable, the importance of a detailed marketing plan is explored. A comprehensive marketing plan outlines overall marketing efforts and helps identify target customers, understand their needs and preferences, and define how to effectively sell the product or service. A poor marketing strategy or no marketing plan can lead to consequences such as a lack of direction and wasted resources. The Conversion Catalyst Club offers a step-by-step marketing strategy for attracting the right customers. Key takeaways include the importance of having measurable goals, adapting to data, and aligning the team to promote consistency in messaging and branding. Listen for more insights on the success of an online business and how a well-crafted and executed marketing plan is essential. Episode Topics: - The importance of focusing on communities instead of demographics - The benefits of identifying the specific communities where the ideal customer avatar hangs out - The role of a good marketing plan - The elements of a comprehensive marketing plan - The consequences of a poor marketing strategy - The benefits of having a marketing plan - An overview of Conversion Catalyst Club membership - Key takeaways Key Takeaways: - The online business landscape is becoming more competitive - A marketing plan provides direction for business and activities - A marketing plan can help businesses avoid wasted resources - Clear and measurable marketing goals are crucial - Adapting to data is essential for success - Having a marketing plan promotes alignment and consistency - Even a small team should be informed about the marketing plan.

In today's episode of the Make it Marketable Podcast, I'm sharing my journey on TikTok so far! While this isn't a flashy episode or some huge milestone, I share wins and relatable stories about growing on a new app. Links: TikTok data and statistics 2022 Social Media Marketing Industry Report TikTok Tea membership (aff. link)

What it means to "sell behind the scenes" Selling behind the scenes is something you hear a lot of coaches throw around - but they rarely tell you what they mean or how it's done! Honestly until I figured it out - I thought they were saying that as a way to inflate numbers (lol - I swear I'm not a cynical person!) So - what is selling behind the scenes? Selling behind the scenes is most simply put - when you sell or make offers in a way that isn't necessarily public facing. Meaning you aren't posting a promotion, or emailing your entire list about an offer. You're making private offers! Now you're probably wondering how this is done. There are a ton of ways that you can sell behind the scenes. I outlined three on Stories and I'm going to share three with you here too! Selling in the DMs: You probably saw this coming from me! I talk a lot about DM sales because I wholeheartedly believe it changes lives and businesses. In this particular context, it means making offers privately in the DMs. ​ So that could be special invites to your upcoming program, pitching to your dream client, or making some sort of a special offer to Close Friends. ​ Close Friends List: Speaking of Close Friends - Close Friends is a feature on IG that allows you to add a group of people to see exclusive Stories content from you! You can 'launch' to this private list by doing Instagram Stories that only they see! This is a fab way to collect your hottest leads too! throughout the promo period, you'd be touching base with them via DM to find out how they are liking the training, what questions they have, and if they're ready to move forward. ​ Upselling current customers: Your current customers are your ✨hottest leads✨! Think about what you can offer them to either make their experience better or help them get the transformation they're after even faster. An example of this is if you're a social media manager - offer support with Reels or to write their email content as well for an additional fee. Another example is if you're a coach that normally offers group coaching, offer an additional private call for an additional fee. ​ What you want to make sure when you're upselling is that your customer is already happy with your work AND that your offer is rooted in getting them a faster, deeper, or higher result! Other ways you can sell behind the scenes: Selling to a segment of your email list Creating a new waitlist Promoting an on-demand webinar Sharing testimonials Making an offer to program 'graduates' allowing them to continue on with you Building a new offer and beta selling it

What's up Make it Marketable? Long time, no hear?!?! I'm back and better than ever talking about what I'd do if I was starting my business right now - in 2022. You'll want to tune into this one! 

In episode 31 of the Make it Marketable Podcast, I'm dishing some of my best secrets and tips to improve the conversion rate of your sales page! 

In today's episode, I'm sitting down with Amanda Melissa to talk all things personal branding! Amanda is a Latina personal brand and content strategist. She's helped women entrepreneurs build online visibility and communities through video and high-level marketing strategies. With her online program, she guides women to make a bigger impact by sharing their message and reaching the right people. She is passionate about guiding multi-passionate women entrepreneurs to be visible online, set themself apart, and create revenue so that they can live their dream lifestyle. More from Amanda:  Instagram: @amandamelissa.co TikTok: @amandamelissa.c LinkedIn: Amanda Melissa  Free Guide: https://personalbrandstrategywithamanda.ck.page/

A question I get all the time is if it's really possible to sell high ticket in the DMs. In this episode I'm sharing a couple success stories then diving into a couple quick tips to help you cash in on your leads! PS: If you want to attend my free training on 3/23 - go to victoriahboyd.com/training to register! 

Your email list is one of the most important sales tools you have at your disposal! But how do you get your followers from their social network and into your inbox?  This episode drops the deets! 

In this BONUS episode, I'm talking all about why you don't need more followers on Instagram and what to focus on instead!  If you want to save your seat to my training on March 23, go to victoriahboyd.com/training 

This episode is the first of it's kind for the Make it Marketable Show! I'm pulling back the curtain on a client launch THEN we are going into a training for a simple launch framework that you can use in your business. 

This episode is a spicy one! I'm talking about 2 of the big reasons why most people FAIL when it comes to DMing their prospects and trying to sell in the direct messages. Want to attend the Masterclass on 2/28? Link here: https://go.victoriahboyd.com/dmmc/?coupon=PODCASTFAM Did we just become best friends? Send me a text by clicking here my.community.com/victoriaboyd (PS - it's really me but you will need to send me your name so I can reply!)  Connect with me on Instagram: @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting! 

In this episode of Make it Marketable, I'm dishing the three things you HAVE to know about your audience in order to make an irresistible offer. 

In today's episode I'm talking about the trends I'm seeing in the online course space. 

In this episode of Make it Marketable, I'm talking about how to structure a caption to impact your audience AND convert them into your next customer! 

In this episode, I'm sharing how to set up your first tripwire. A tripwire is typically a low-priced offer that has the sole purpose of converting a potential buyer (lead) into an actual customer. The strategy is that it can accelerate that journey and lets the customer dip their toes in without making a big investment. Join me as I walk you through this strategy and give you the tea on how to do it. Did we just become best friends? Send me a text by clicking here my.community.com/victoriaboyd (PS - it's really me but you will need to send me your name so I can reply!)  Connect with me on Instagram: @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting!   

What's up podcast fam? Happy 2022! In this episode of the Make it Marketable podcast, I'm sharing a brief introduction on starting using funnels in your business!  Check out Conversion Catalyst: victoriahboyd.com/cc Did we just become best friends? Send me a text by clicking here my.community.com/victoriaboyd (PS - it's really me but you will need to send me your name so I can reply!)  Connect with me on Instagram: @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting! 

I sat down with my good friend Kim Tradewell! Kim is a podcast strategist with a knack for spotting opportunities. That's why I had her help me launch this! Today we are talking about an innovative strategy that we KNOW will help you stand out from the crowd in 2022. Connect with Kim on Instagram: @mayandjamesco Kim's website: https://mayandjamesco.com/ To learn more about AAA: https://go.victoriahboyd.com/aaa/ Did we just become best friends? Send me a text by clicking here my.community.com/victoriaboyd (PS - it's really me but you will need to send me your name so I can reply!)  Connect with me on Instagram: @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting!   

Did we just become best friends? Send me a text by clicking here my.community.com/victoriaboyd (PS - it's really me but you will need to send me your name so I can reply!)  Connect with me on Instagram: @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting! 

Did we just become best friends? Send me a text by clicking here my.community.com/victoriaboyd (PS - it's really me but you will need to send me your name so I can reply!)  Connect with me on Instagram: @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting! 

In this shorty but goody, I'm sharing one of my favorite client acquisition strategies that is often overlooked. And that's - you guessed it! Referrals!    Did we just become best friends? Send me a text by clicking here my.community.com/victoriaboyd (PS - it's really me but you will need to send me your name so I can reply!)  Connect with me on Instagram: @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting! 

2022 is right around the corner - 30-days away to be exact! Want to know what I'm forecasting to be big in 2022? Tune in!    Did we just become best friends? Send me a text by clicking here my.community.com/victoriaboyd (PS - it's really me but you will need to send me your name so I can reply!)  Connect with me on Instagram: @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting! 

What is up podcast fam?! In this episode of the new series "My Favorite Marketing," I'm breaking down Lush Cosmetics' marketing, what has worked so well for them, and how and WHY they are saying "see ya never" to social media - again! Honestly, this is a MUST LISTEN. Connect with me on Instagram: @victoriahboyd Want to continue the conversation? Send me a text at +1 (585) 207-3018 or click here: my.community.com/victoriaboyd and if you'd like to get on the waitlist for my new membership, text GIMMECONVERSIONS to +1 (585) 207-3018 Some links:  https://www.businessinsider.com/lush-quitting-social-media-facebook-whistleblower-2021-11#:~:text=Lush%20announced%20it%20will%20shut,media%2C%20but%20returned%20in%202020. https://www.voguebusiness.com/consumers/lush-is-quitting-social-media-the-start-of-a-trend-facebook-instagram-snapchat-tiktok?fbclid=IwAR1JGTYXQfzy9yhnjPAVHeuX7pmSmhzJVvloXWKSfuf0yifRpht6542lsA4  

In this episode, I'm pulling back the curtains on my offer suite! Say hey and send me a text (yes, it's really me): my.community.com/victoriaboyd Connect with me on Instagram: @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting! 

In this episode, I'm sharing what I wish someone had told me when I started offering passive products. This episode was inspired by a conversation that I had with a friend from college that is thinking about offering a course! He asked fab questions and I couldn't resist sharing what I told him - with you all! Connect with me on Instagram: @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting! 

Halloween is behind us and that "officially" means it's holiday shopping season and for many online business owners, it's time to start thinking about 2022! Whether you're business-to-business or business-to-consumer, this episode contains promotional ideas and strategies that you can implement so you don't cheapen your brand.

In this episode, I'm sharing a candid look into the tech side of my business. Specifically, the tech side of my business when it comes to my passive offers and my educational offers. I was with Kajabi for over a year. I gave it a really good try and attempted to bandage a lot of the issues I had with the platform. A couple of months ago, I started the process of switching platforms. This podcast episode came highly requested and I'm excited to spill the tea and give you those deets!  

Have you ever wanted to make sales from your content? Of course, you have! What a silly question! In this episode, I'm chatting about three types of social media content you can create that converts your followers into your customers/clients. Get hyped for this episode because I'm sharing:  Why sales content on social matters  Different ways to use these three types of content  The three types of content that convert  A BONUS type of content (with exactly what to write)  and more! If you're interested in the Activated Audio Academy, head to go.victoriahboyd.com/aaa MORE EPISODE RESOURCES: Check out the full Show Notes including episode highlights, key takeaways, and quotable moments, exclusive resources, and more: https://victoriahboyd.com/ep10/

In Episode 9 of the Make it Marketable, I'm sharing how to show your audience that you understand them. Demonstrating understanding of your audience is one of the best ways to convert your followers into paying customers. MORE EPISODE RESOURCES: Check out the full Show Notes including episode highlights, key takeaways, and quotable moments, exclusive resources, and more: https://victoriahboyd.com/ep9

In this episode, I'm breaking down the reasons I love selling in the DMs (including how I signed $30k contracts with a small following) and how to do effective lead generation on Instagram. This episode is the beginning of a series all about How to Sell in the DMs on Instagram.  -------------------------- MORE EPISODE RESOURCES: Check out the full Show Notes including episode highlights, key takeaways, and quotable moments, exclusive resources, and more: https://victoriahboyd.com/ep8/  

In today's episode of Make it Marketable - Episode 7, host Victoria H. Boyd is breaking down a strategy that she uses whether she sells in the DMs or on sales calls!  -------------------------- MORE EPISODE RESOURCES: Check out the full Show Notes including episode highlights, key takeaways, and quotable moments, exclusive resources, and more: https://victoriahboyd.com/ep7   Enroll in the Sales Workshop at go.victoriahboyd.com/workshop

As a marketer that's PASSIONATE bout data, analytics, and reporting, I wanted to dive deep and give you a look at what 

In today's bonus episode of the Make it Marketable podcast, I'm spilling my own tea on how I don't identify with being a coach and what I'm doing to bring my biz back to basics - CONSULTING! Connect with me on Instagram @victoriahboyd Want a taste of what it's like to work with me? Get 3-days of consulting! 

In today's episode of Make it Marketable - Episode 5, host Victoria H. Boyd is breaking down how to utilize upsells in your business as a coach or service provider to increase the customer lifetime value and better serve your audience.  -------------------------- MORE EPISODE RESOURCES: Check out the full Show Notes including episode highlights, key takeaways, and quotable moments, exclusive resources, and more: https://victoriahboyd.com/ep5   Enroll in the Sales Workshop at go.victoriahboyd.com/workshop

While in Indianapolis, my husband and I went to a concert at a pretty big venue. We went three nights in a row so I really got to see not only the band - but also the sales and marketing strategies at play by Live Nation inside the venue. What really caught my eye was the concession stand and how they were trying (and often failing) with their order bumps... In this episode, I'll be sharing some key takeaways from this experience and how YOU can create order bumps or fix yours if they aren't selling.   

This week I'm spilling my guts - just a bit and not in a gross way! I'm sharing how I overcame my fear of selling! My fear of selling really started catching up with my end of 2019/early 2020. It was showing up for me specifically in struggling to sell low ticket offers. I was able to sell higher ticket (such as my retainers) with no problem but when it came to anything else - I basically drew a blank. It was like I couldn't speak English or something! It was also showing up in how I was afraid to make NEW offers to my audience. I somehow had it in my head that if I make an offer, or if I launch too frequently, I'd burn out my list. Ya'll - what a lie, what a lie, what a freaking lie! Is that TikTok song stuck in your head now? It's def stuck in mine 

In today's episode of Make it Marketable - Episode 3, host Victoria H. Boyd is sharing some of her favorite strategies for landing your next high-ticket client. Visibility is the name of the game here and Victoria is sharing ways to get more visible and get new leads into your audience! -------------------------- MORE EPISODE RESOURCES: Check out the full Show Notes including episode highlights, key takeaways, and quotable moments, exclusive resources, and more: https://victoriahboyd.com/ep3/

Victoria breaks down challenges she faced while working on building her business in 2019 and 2020 and how seemingly small changes turned made a massive impact on her business growth in 2021. -------------------------- MORE EPISODE RESOURCES: Check out the full Show Notes including episode highlights, key takeaways, and quotable moments, exclusive resources, and more: https://victoriahboyd.com/ep2

In the first episode of Make it Marketable, I'm talking all about offer creation as a service based business to create your first $10k offer.  -------------------------- MORE EPISODE RESOURCES: Check out the full Show Notes including episode highlights, key takeaways, and quotable moments, exclusive resources, and more: https://victoriahboyd.com/ep1

Victoria shares with listeners what they can expect from this podcast and what they can expect from her.