Podcasts about usp unique selling proposition

GET YOUR TICKET TO ICON STATUSIf you've ever felt like you're checking all the boxes - posting, selling, showing up - but something still feels off, you're missing a key ingredient that so many people ignore: embodiment.In this convo, Shona & I are breaking down: ✨ What ‘embodiment' actually means in business (and why it's a game-changer) ✨ The biggest difference between hustling through actions vs. becoming the person who attracts success effortlessly ✨ Why your USP (Unique Selling Proposition) isn't about fancy branding - it's about owning who you areLINKS: DOWNLOAD FUTURE SELF FORMULA: https://www.katiebambrick.com/future-self-formulaWORK WITH KATIE: https://www.katiebambrick.comJOIN THE MINDSET LOUNGE WAITLIST: https://www.katiebambrick.com/themindsetlounge INSTAGRAM: https://www.instagram.com/katiebambrickcoaching/ TIK TOK: https://www.tiktok.com/@katiebambrickcoaching?_t=8kEPoSiidAV&_r=1

Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! In der heutigen Folge dreht sich alles um das Thema Wettbewerb im Online-Marketing. Ich zeige dir, wie du dein Unternehmen klar positionierst, deine Einzigartigkeit herausarbeitest und dadurch aus der Masse herausstichst. Die Konkurrenz ist oft nur einen Klick entfernt – umso wichtiger ist es, online einen bleibenden Eindruck zu hinterlassen! Ich spreche darüber, wie du deinen USP (Unique Selling Proposition) findest und optimal zur Geltung bringst. Außerdem erfährst du, wie du deine Marke so positionierst, dass deine Zielgruppe sofort versteht, warum sie genau dich wählen sollte. Von erprobten Marketing-Methoden über kreative Ideen bis hin zu spannenden Erfolgsbeispielen – hier lernst du, wie du im Online-Wettbewerb das Interesse potenzieller Kunden weckst und langfristig die Nase vorn hast. Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.

PART 3 - Creating and Showing more Value when Working with BuyersIn this final episode, Scott & Renee get into dialogues around commission conversations.  They also give great examples of a couple of company's and how they've created a USP (Unique Selling Proposition).  

This BONUS episode is Part 2 of a special business-building series for coaches: The Why, What and How of Being a Wildly Successful Coach. In today's show, you'll learn the common problems that coaches face, what we need to do differently, and what we need to create as offers to give our clients the best value. Join us to learn more about developing your marketing mojo!We wrap up this three-part series by inviting you to join us for a free, live webinar. Register today for the webinar on September 29 at 1 pm ET. Sue Schöning is a coach with over 30,000 hours of individual and group client hours. Her work is exclusively online and connects her with global clients, including business executives, sports stars, media personalities, and other coaches. Drawing on her business and professional experience, Sue works across a broad range of different life circumstances, coming into her coaching career after transitioning from a nursing career. In 2013, she partnered with her husband, Franz, to create Coach Automator, an online marketing and business automation management platform aimed specifically at the coaching, wellness, and healing industry. Coach Automator is the perfect blend of Sue's many years in business and marketing and her vast experience in the coaching and healing arena. Show Highlights:Why it's NOT a good thing that most coaches are experts in stealth marketing (Don't be your own best-kept secret!)Why it's a common problem for coaches to think like a businesspersonWhy we need to shift our mindset about how we engage with our clients on the coaching journeyWhat we need to offer our clients to keep them in our ecosystem, extend their growth, and create touchpoints to build relationships with them (Sue shares many examples of simple ways to own your skillset and promote your strengths.)Sue's candid thoughts about the value of online courses in a hybrid format, comprised as a combination of online work and some degree of live, personal interactionHow your offerings can evolve into memberships and subscriptions to keep loyal clients in your communityHow to identify your USP (Unique Selling Proposition), the thing that makes you unique at what you do and helps you stand out above the crowdHow to remember your CPR (Connection, Products, and Resources)Resources:Connect with Sue Schöning and Coach Automator: Website, LinkedIn, and FacebookCatch our bonus series, (Episodes 356 and 358) The Why, What & How of Being a Wildly Successful Coach. Register for the FREE live webinar on September 29 at 1 pm ET that is the finale of the three-part series. Join the STaR Coach Community and thrive as a coach! Need CCUs? Explore The Essence of Mastery Summit and receive $180 off by using “Meg” as your VIP code. Explore past episodes and other resources at www.STaRcoachshow.com.

Tyler moved through being in federal law enforcement to founding NuclearNetworking, a business growth company. In this podcast you'll get his insight and wisdom on what it takes to really own, and grow an organization. And you don't have to be a business owner to learn something here. Key takeaways and concepts worthy of consideration: Uncover and get clear about your USP - Unique Selling Proposition. It's the “why you” out of the thousands of other people who have a thing. What is your “Scroll-Stopper?” Being online and mindlessly scrolling through stories, what makes someone stop and look at what you're putting in front of them? What's the image? What's the language you're using? And is it for the right person/target market? Don't be afraid to Niche Down!!! You're not everything to everyone! Go where your passion is and let that out! Let it out, follow it, and invite others to join you in that space. Tyler is a great guy with a lot of wonderful insights. The interview time flew by. I think you'll get a lot out of this. Find Tyler at www.NuclearNetworking.com Drop him a line at Tyler@NuclearNetworking.com And get a free consult by sending an email of inquiry to Hello@NuclearNetworking.com

Are you at a crossroad about what makes your business unique? Are you stuck on how to effectively communicate your USP (unique selling proposition) to your audience? Then check out the latest ep of Your Sparkly Brand… we'll shed light on all you need to know about USP.  In this episode, we're also talking about the importance of a USP and we're giving actionable tips on how to discover yours. We're also discussing practical ways by which you can make your unique selling proposition a core part of your brand messaging and we're sharing relatable examples of brands that are standing out with their USPs. Key points in this episode… Meg works with her husband in his Downtown office. Lauren takes action on her long-time plans. We'd love to hear from you, our listeners. Today, we're talking about USP. USP is what makes your business stand out from competitors. The importance of USP to your branding and marketing. How to find your USP. Identify what makes you different. Check out the competition. Know your ideal customer. Put it all together. Communicate your USP throughout your marketing message. How to communicate your USP Your USP isn't set in stones. Some examples. LINKS WE MENTIONED Book a call with Lauren: https://laurentassiagency.com/book-a-call  Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly! LET'S CONNECT Is there a topic you'd like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.  Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

What is your USP (Unique Selling Proposition)? Do only experienced agents have a USP?In this episode, licensed real estate brokers Derek and Demo discuss this week's topic for new and experienced agents.We would love to connect with you! Please email us if there are additional topics you would like to hear on this podcast.Real Estate Game Plan Podcastpodcast@solidsource.comWe are powered by Solid Source Real Estate Companies. For more information about becoming an agent with Solid Source, please visit SolidSourceCareers.com

This month's topic is “Closing More Sales” and in this episode, we are discussing 5 ways to differentiate yourself and your wedding business. We talk about - > How to figure out your USP - Unique Selling Proposition> Putting a face to the business> The importance of knowing your venue spaces > Being helpful and generous> Client education and the next steps Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!  Spoiler alert ;) - here's the list… Twice a month, put your face (or your team) on your IG reels and stories sharing your expertiseHave a set list of questions for you to build your venue detail database Ask your next 3 appointments - what other vendors can I help make recommendations? Tune in next week where we will be building on this month's topic with CLOSE MORE SALES WITHOUT BEING PUSHY. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

Your host Bryce Henson teams up with Bedros Keuilian for today's show about the principles of magnetic marketing. Follow along as your master coaches explain how to be an effective direct-response marketer.  Gain major knowledge points on how to create your detailed avatar and nail down your dream client while learning how to create a USP. Take your fitness franchise business to the next level with insights, tactics, and practices from Bryce and Bedros. Tune in to today's show to learn how to grow your business and retain your clients. 00:35 - Your host Bryce teams up with Bedros for today's show about the principles of magnetic marketing.  01:11 - Bedros breaks down what direct response marketing is. 03:25 - Follow along as Bryce & Bedros touch on the first principle of being counterintuitive. 05:45 - Bedros dives deeper into creating an avatar and how learning who your client is will allow you to speak specifically to them. 11:40 - Bryce explains how to take your avatar to another level of sophistication. 13:15 - Shift gears with Bryce as he taps on the next point of USP (Unique Selling Proposition) to understand why your avatar will choose you. 16:00 - Bedros speaks on the ultimate transformational program and how it makes FBBC different and unique from big box gyms. 20:10 - Bryce shares how the knowledge of many coaches were combined to come up with their plan and Bedros explains why it is so important to be able to back it up and deliver. 22:40 - Your hosts share common mistakes for marketers and how you can avoid them. 26:50 - Learn about marketing without a system and why you need good lead generation, conversion, and retention referrals.  34:24 - Follow your hosts on IG: @realbrycehenson and @bedroskeuilian. “ Speak to them, specifically to them” - Bedros Keuilian

What is your USP (Unique Selling Proposition)? Do only experienced agents have a USP?In this episode, licensed real estate brokers Derek and Demo discuss this week's topic for new and experienced agents.We would love to connect with you! Please email us if there are additional topics you would like to hear on this podcast.Real Estate Game Plan Podcastpodcast@solidsource.comWe are powered by Solid Source Real Estate Companies. For more information about becoming an agent with Solid Source, please visit SolidSourceCareers.com

How do you know if you're unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors? These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who are learning to be copywriters to up their game. And today she talks to us about how to make yourself choosable.  Yep - that's a word. And you sure want to find out all about it!  SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our Click Tricks. (3:50) Did Belinda really have a pet peacock called Cocker? (5:10) Do you really need a USP to stand out from the crowd? (7:20) No USP? No problem! (8:45) How do you make yourself more choosable? (10:00) Lean into the combination of ingredients that makes you unique. (13:06) Tell people what it's like to work with you. (16:44) Share your passion and why you got started. (18:52) Be yourself and don't be afraid of feedback. (23:02) Subject line of the week with Belinda Weaver. Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling! That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it https://emailmarketingheroes.com/tricks/ (here).  Do you really need a USP to stand out from the crowd? As business owners, we all worry about the idea of standing out. Why should people choose you? Do we worry too much about this? Is this a valid concern? Our friend and awesome copywriter Belinda Weaver shared with us that having a USP (Unique Selling Proposition) is indeed Marketing 101. We're told to come up with our USP and our differentiator and to have a great elevator pitch that explains what we do, who we do it for, and what makes us different.  These kinds of things are drummed into us. And Belinda calls this the unicorn fallacy. It's this idea that in order to be successful, you have to be unique and different. But when she first started out as a copywriter, Belinda didn't know what made her unique yet. So instead of trying to focus too much on that, she decided to become as good as she could be and then figure out what made her unique. And she thinks a lot of business owners should do the same. As a copywriter, Belinda always asks her clients what makes them unique. And funnily enough, she never expects a great answer because she doesn't have a great one herself! In fact, at first, she thought there was nothing in particular that made her unique. But she kept showing up, earning an income, and making progress. And at some point, she realised that maybe she didn't have to be different in order to be successful. No USP? No problem!Is anything ever unique anyway? Even if you invented something brand new, is it going to be unique for long? According to Belinda, having a USP isn't completely irrelevant. We probably all have something that's uniquely and brilliantly us, but if the USP becomes a gimmick that holds us back from what's important, then it's not useful. If we get paralysed in trying to find our USP and don't do the things we could be doing to get more business, then there's no point in finding a USP in the first place! We sometimes get so worried about what makes us different, unique, special, or rockstar-worthy that we do nothing. And that's not cool.   How do you make yourself more choosable? Making yourself choosable isn't just about standing out from your competitors. Yes, there are people who do the same thing as you, but there are often different solutions to similar problems -...

In this episode Scott & Renee discuss the 3 elements of your value, and how to answer the question:  "Why should I hire YOU over another qualified agent?"   They also discuss creating your USP (Unique Selling Proposition). Your overall Brand - Your company and brand has value.  Do you know what it is and how it can benefit a client? Your local franchise or local office brand - Your local office likely has some great things that adds to your value.  Do you know what they are and how those things might get a client to select you over another agent. YOU - Do you know how YOU differ from the competition?  Are you active in the community?  Do you have a NICHE in the marketplace?  Are your personal stats better than your competitor's or the local MLS averages? By the end of this episode, if you take good notes and apply what you learn, you will find yourself winning more on appointments and earning more business.

Witaj w 205. odcinku podcastu Marketing MasterClass. Jak się wyróżnić w branży beauty? Czy pomimo dużej konkurencji jest jeszcze miejsce na innych ekspertów w tym obszarze? Gościem dzisiejszego odcinka jest Paulina Pastuszak, światowa edukatorka z branży beauty, która walczy o wysoki poziom świadczonych usług w salonach kosmetycznych. Z Pauliną porozmawiamy m.in. o konkurencji, sposobach komunikacji w mediach społecznościowych czy USP w branży beauty. Pamiętaj żeby słuchając robić notatki, te poniżej na pewno Ci w tym pomogą. Paulina Pastuszak Działa w branży beauty, konkretniej w stylizacji paznokci. Instruktor i szkoleniowiec z 17-letnim doświadczeniem. Pierwsze szkolenia przeprowadzała stacjonarnie w Polsce, następnie na całym świecie. Dostrzegła potencjał w kursach online dlatego zaczęła je tworzyć. Konkurencja w branża beauty w Internecie • Konkurencja w branży beauty jest dość duża ze względu na niski próg wejścia. • Pomimo dużej konkurencji nie jest to problematyczne. • Dobra stylistka paznokci potrzebuje 140 klientek miesięcznie, aby mieć wynagrodzenie na zadowalającym poziomie. Jest to ilość łatwa do osiągnięcia. • Każdy klient ma swoje preferencje i wybierze właściwą osobę dla siebie. • Możemy osiągnąć sukces pomimo nasyconego rynku pod warunkiem, że będziemy świadczyć usługi wysokiej jakości. • Warto zadbać o marketing i media społecznościowe, aby lepiej docierać do potencjalnych klientów i móc komunikować o tym, czym się zajmujemy. • Działając w branży beauty warto pokazywać swoje prace. Komunikacja branży beauty w social mediach • W mediach społecznościowych warto dzielić się materiałami, które będą przydatne klientowi. • Pokazuj problemy swojej grupy docelowej, aby uświadomić innym, że jest rozwiązanie, z którego mogą skorzystać. • Inspiruj swoich potencjalnych klientów. USP (Unique Selling Proposition) branży beauty • Każdy biznes powinien zadbać o swoje USP. • Pierwszym krokiem jest ustalenie nazwy oraz zwizualizowanie swojego salonu. • Wybierając nazwę poszukaj jej w głębi siebie. Zastanów się kim jesteś, co lubisz, jak będziesz się czuła w tym salonie, jak nazwa będzie się wiązała z wystrojem. • Dekorując swój salon sięgnij do swoich zainteresowań i wykorzystaj je w wystroju. Dzięki temu Twój salon się wyróżni i zostanie zapamiętany na dłużej. Sukces biznesu w branży beauty • Konsekwencja jest najważniejsza w dążeniu do celu. • Chcąc osiągnąć cel, warto go zapisać, aby zwiększyć szansę na jego realizację. • Trzeba systematycznie realizować kolejne etapy przyjętego planu. • Inną cechą osoby osiągającej sukces w branży beauty jest pracowitość. • Pamiętaj, że dbając o jakość dostarczanych produktów okazujesz szacunek swoim klientom. • Traktuj swoich klientów tak, jak sama chcesz być traktowana. • Wysoka jakość jest niezbędna. Szczególnie w dzisiejszych czasach, gdy jest bardzo dużo innych ekspertów w danej dziedzinie. Jak radzić sobie z perfekcjonizmem • Perfekcjonizm warto skonsultować ze specjalistą, ponieważ może doprowadzić do dalszych zaburzeń. • Perfekcjonizm nie jest niczym dobrym i może przeszkodzić w zbudowaniu fajnego biznesu. • Swoje działania warto konsultować z osobami, które będą obiektywne. • Wybierając osobę, z którą konsultujesz swoje przedsięwzięcie unikaj osób, które niosą ogromny bagaż doświadczeń. • Pytaj o opinię osoby, które osiągnęły coś fajnego w Twoim obszarze. • Jeśli nie masz możliwości skonsultowania swoich materiałów z właściwą osobą, wróć do nich po jakimś czasie i sama dokonaj oceny. Cechy charakteru, które pomagają osiągnąć sukces • Pracowitość ma wpływ na osiągnięcie sukcesu pod warunkiem, że jest zachowany balans i znajduje się miejsce na odpoczynek. • Nie osiągnie się sukcesu pracując non stop 7 dni w tygodniu. • Aby osiągnąć sukces trzeba mieć ogromną wiarę, że to co się robi ma sens i jest się ekspertem w swojej dziedzinie. • Warto dążyć do bycia jak najlepszym w swoim obszarze. • Porównuj się do siebie z wczoraj i staraj się być codziennie lepsza. • Ucz się od tych, którzy mają większą wiedzę od Ciebie. • Ważne jest, aby nie robić nic, co jest wbrew sobie i nie udawać kogoś kim się nie jest, bo odbiorcy od razu to wyczuwają. • Dobre przygotowanie pomaga w osiągnięciu sukcesu. Co Paulina zrobiłaby inaczej w swoim życiu • W życiu Pauliny były błędy i porażki, ale każde z tych potknięć czegoś ją nauczyło. Z tego powodu nie zmieniłaby niczego w swoim życiu. • Każda błędna inwestycja, zbędny wydatek, zła współpraca było lekcją, z której wyciągnęła wnioski. • Obecnie Paulina jest bardziej ostrożna i wie, czego się spodziewać. • Błędy nie są katastrofą czy porażką, a możliwością rozwoju. Życzenia dla branży beauty • Paulina chciałaby, aby salony i gabinety kosmetyczne były bardziej profesjonalne. • W dalszym ciągu istnieją miejsca, które nie dbają o sterylizację narzędzi, co rzutuje na obraz całej branży. • Salony powinny dbać o bezpieczeństwo i higienę. Zaproszenie na kolację • Oriana Falacci • Zaha Hadid • Baba Jaga Finalna rada Pauliny • Nie bój się eksperymentować, bo to, że ktoś czegoś w Twojej dziedzinie nie zrobił wcale nie oznacza, że to jest bez sensu. Im dziwniejszy pomysł, tym lepiej. Kreatywność jest w cenie. Wcielaj pomysł w życie w najlepszym możliwym wydaniu. Kontakt z Pauliną: • Facebook: Paulina Pastuszak • Instagram: paulina_pastuszak >> Podobał Ci się ten odcinek? Koniecznie zostaw swoją pozytywną opinię na iTunes i Spotify oraz komentarz na moim blogu! Powiedz znajomemu o Marketing MasterClass. >> Inne odcinki, które mogą Cię zainteresować: Kursy online w branży ślubnej z perspektywy eksperta i praktyka – gość Agnieszka Kudela Branża beauty i rękodzielnicza w wersji online – gość Nadia Poliszczuk Jak docenić to, co się ma i otworzyć na ogromne zarobki – gość Eliza Wydrych Kontakt z Magdą: Pełne nagrania z 3 dni szkolenia Kampania WOW 3 Grupa na Facebooku: Kursy Online – Strategia i Sprzedaż by Magdalena Pawłowska Strona internetowa: www.magdalenap.com Facebook: www.fb.com/magdalenamarketing Instagram: www.instagram.com/magdalena_pawlowska =============== Jeśli jeszcze nie pobrałeś Bezpłatnego Rozdziału Bestsellerowej Książki „Jedna kampania do wolności”, to możesz zrobić to TUTAJ: www.jednakampania.pl/rozdzial Jeśli chcesz cały SYSTEM (a jestem pewna, że chcesz!) to od razu zamów książkę TUTAJ: www.jednakampania.pl jak się wyróżnić w branży beauty, konkurencja w branży beauty, komunikacja w branży beauty, USP w branży beauty, sukces biznesu w branży beauty, jak radzić sobie z perfekcjonizmem, cechy charakteru, które pomagają osiągnąć sukces, marketing w branży beauty, Paulina Pastuszak, Magdalena Pawłowska,

Why should someone do business with you vs your competition? In this episode we dive into identifying what your USP (Unique Selling Proposition) is and how you should be capitalizing on it to help convert more traffic into sales

In den Highlight-Episoden meines Podcasts teile ich mit Dir meine Lieblingsmomente aus den früheren Episoden von Catch The Zenith. In diesem Highlight habe ich einen Ausschnitt aus dem Gespräch mit dem deutschen Wirtschaftswissenschaftler und Marketingunternehmer Prof. Dr. Michael Bernecker ausgewählt. Im Ausschnitt erzählt er uns, wie Du ein echter Experte wirst in einem bestimmten Thema respektive Themengebiet und wie Du zu einem USP (Unique Selling Proposition) kommst, mit Deiner Business-Idee. Er ist Geschäftsführer des Deutschen Instituts für Marketing in Köln und der Digitalagentur milaTEC sowie Aufsichtsratsvorsitzender der YouMagnus AG. Als Marketingprofi forscht, berät und trainiert er im Kompetenzfeld Marketing & Vertrieb. Sein unternehmerisches Profil hat er sich als Geschäftsführer und Vorstand verschiedener Marketingunternehmen angeeignet. Sowohl als Geschäftsführer eines Marktforschungsunternehmens als auch als Vorstand einer Werbeagentur hat er ein umfangreiches managementorientiertes Erfahrungswissen erworben. Als Professor für Marketing lehrt er seit mehr als 20 Jahren an verschiedenen Hochschulen und Universitäten. Seit 2021 leitet er den innovativen Fern-Studiengang Online Marketing (B.A.) an der Mobile University. Mehrere Buchveröffentlichungen, die mittlerweile als Standardwerke gelten, und Fachbeiträge stützen diese Kompetenz. Als Referent tritt er hierzu auf Kongressen und Messen auf. Seine Expertise wird auch von den Medien genutzt. Professor Bernecker ist auch bekannt aus zahlreichen Funkbeiträgen und Fernsehauftritten. Auf seinem bekannten YouTube-Kanal des Deutschen Instituts für Marketing stellt er Themen, Trends und Grundlagenwissen vor, zu den Disziplinen Marketing, Online Marketing, Social Media Marketing und Business Development.In der vollständigen Episode sprechen wir unter anderem über: welche Geschäftsmodelle bzw. Geschäftsbereiche in der Zukunft interessant sein können, welche drei Eigenschaften er als Geschäftsleiter mitbringt, um erfolgreich seine Unternehmen zu führen, seinen Weg zum Professor, wie Du ein guter Redner wirst und einiges mehr. LinksGanze Episode hier anhören / Shownotes Meinen Newsletter abonnierenInstagramFacebookLinkedIn

我们曾经收到过不少，关于副业的问题，有的人做的如火如荼，一边赚钱一边增加人生经验，而有的人做啥啥不成，除了亏钱长教训，其他一无所有。面对同样的火热副业需求，有人却提出了不同的思路，并且如今的店铺营收加总，已经超过了30万/月——今天想来和你分享「监督员」这个新职业。背后的一些底层逻辑，还挺值得参考的。01 从身边的需求挖掘，结合主业延伸 做监督师这个点子，早在疫情来临之前，就出现在 @曙光 的脑海中了。那时他的表妹在学校工作，经常和他抱怨，学校安排下来的事情同事们总喜欢拖延。这样一来，大把时间都花在了等待交付上，工作效率就提不上来。读书时还有家长老师监督；成年后走出校园了，就凡事靠自律，而自律很难。于是@曙光想，「人们是不是需要一个专门的监督员，去监督他们每天的任务完成进度呢？」 2017年的时候，他开了第一个监督员网店。客户下单，@曙光 就会成为ta的监督员。 他一天会设置十几个闹钟，提醒客户到点该做什么、现在完成进度如何。从开店起，他对每一单都十分珍惜。客户接单后，除了完成承诺的监督任务，还会主动帮客户解决计划执行中遇到的问题。然而，那时候网店兴起，大环境的规范度不够。不少店把力气用在宣传上，客户接单后，体验骤降。这也让这种「无实物」的生意，在当时整体客户信任度并不高。@曙光 的第一个店铺，每天单子零零星星，只经营了几个月，就关了。 但是他并没有放弃监督员的生意。中间也做过其他的网店，经历过好几次失败后，还是坚定监督员有前景，去年4月份重新起航。而让他坚持下来，并且顺利升级的，是自己逐年增厚的主业经验。 一直在电商行业工作，他更加懂得了如何科学运营、管理，如今对电商的游戏规则也如数家珍。在面对一些恶劣竞争行为时，也知道如何去维权和应对了。一年后的现在，@曙光 已经发展了7个店，店里的兼职监督员有300多人，单店单业务一个月的单子都超过了300单。02 现在，曙光做监督员已经有6年了，核心业务依然集中在两块：一个是考试，一个是减肥。 看到这里你可能会问，现在市场上已经有很多时间管理、饮食健身APP，为什么还需要监督员呢？▎关键点 1：提供情感价值 市场营销学中有一个词，叫做情感销售主张。简单来说，消费者会为赋予产品的情感价值买单。在自律的过程中，我们会遇上的最大阻碍，就是「孤单」。@曙光 说，他对监督员的要求不单是每天到点提醒，还包含着附加的服务。比起冷冰冰的软件和数字，我们对面是一个活生生的人，通过语音、视频等方式，关注你的努力，陪伴你的困难时光。社恐也可以选择文字沟通。「叮！到学习时间了，待会儿把笔记也发给我」「晚上适当再运动一下，你一定可以做到的」「哇，你发的图真好看！但是尽量不要吃得太多了」......很多客户心里憋了好多话，不能和亲近的人说，只能和他们说。在监督的同时，也会力所能及地提供一些心理上的疏导和陪伴，情绪上的安慰和聆听。另外，客户在执行计划中也会遇到各种问题。监督员也会一起帮忙优化客户的计划表。比如一个客户，觉得从睁眼到闭眼都应该用在学习上，安排得十分紧凑，坚持了一两天想放弃。监督员会协助她一起重新订计划，每隔1小时提醒她喝水、起身，尽量劳逸结合，并且鼓励她坚持下去。「感情陪伴+半定制化」的服务，让监督员「人」的特性大大突出。 在当下这个人人担心被机器取代的时代，这样的新职业反而练就了不怕被替代的特性。03 很快，监督员这个行业迎来了大批竞争者。如果你现在打开手机，在电商平台搜索「监督员」，就有30多个店铺；在小红书上，和监督员相关的帖子也有上万个，且大部分是「个体户」。但如果仔细看一些评价或者帖子，你会发现两个现象——一是价格参差。 监督服务从0.5元到1000元不等，有166元一周的，也有80元一个月的。二是乱象丛生。 有人控诉监督员PUA，有人觉得有了监督员反而多了个分心的渠道，也有人说监督员拿钱就玩消失。在低价竞争和行业信任危机下，要说看到后来者不慌是不可能的，但是 @曙光 的店铺经营却几乎不受影响，定价是不低的，反而越来越好了。怎么破局的呢？▎关键点 2：兼顾对内管理+对外服务 一方面是前面也说过的，夯实最基本的监督业务。 因为监督员们基本是兼职在做，身处全国各地，还有海外党。对内，@曙光 会给每一位监督员建立档案，和他们紧密复盘工作，根据订单情况派发一定比例的佣金，多劳多得，纳新和淘汰也都相对公平。他还会自掏腰包组织各种活动，鼓励大家集思广益，点子采纳可获得300-500元的现金奖励。在日常工作中，监督员也可能会遇到客户骚扰等情况，强调以保护自己为最优先。监督员遇到突发情况，生活拮据，还可以申请补助。监督员们自己体验好，也会一传十引荐合适的人，自发给需要监督员的朋友推荐。对外，坚持半定制化灵活地配合客户的计划表。比如有的客户在海外，会尽量派单给同一时区的监督员。客户如果对服务不满意，可以协调更换监督员或者退款。有了做得不好的对比，客户对他们的粘性反而更高了。另一方面，则是积极开拓自己和别人不同的竞争力。 ▎关键点 3：创造独特卖点 营销学里也有一个对应的词，独特的销售主张（USP，Unique Selling Proposition）。意思是说，想要在一众同类产品中脱颖而出，就必须向受众呈现出独特的、能够带来销量的卖点。这离不开一位监督员小姐姐 @小十的帮助。她从中科大毕业，在一家外企工作。业余时间从监督员做起，业务能力十分优秀，刚开始时一个月的佣金都有3000-4000元。@曙光 留意到了这位认真靠谱的监督员，也开始和她沟通店铺未来的发展，讨论了各种点子，慢慢 @小十 就成为了店铺合伙人。做监督员以来，接触到了太多的客户。两个人复盘发现，大家的需求其实都可以落到一个核心点，那就是「想要变得更好」。那他们能提供的，就是站在客户身边，思考如何让他们更加舒心、无痛、不孤单地完成目标。比如考证，监督员如果和客户考的是一个证，客户的体验是很不一样的；又比如跳脱出固化的监督员性质，提供线上陪跑、女生例假温情陪伴、监督记账杜绝超前消费、职业规划等等。于是店铺的人才库进行了一轮又一轮迭代，招募了各行各业的监督员，从而更好地和客户的需求匹配上。 就像 @小十 说的那样：「我们不仅是把自己原来的业务做好，更重要的是我们要去创新，去做一些可能别人没有的东西。只有这样的话，我们才能够一直往前走。」好啦，关于线上挣钱故事，就先和你分享到这里。如果你对这类话题感兴趣，点个赞告诉我吧，未来我们整理更多赚钱故事，分享给你~

Marketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their “superpower” and become “The Guide” to their customers' journey. All that, plus the seven questions you need to answer to be successful with your marketing outreach.  Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. 

Today we'll be talking about Market Dominating Position. This lesson explains the single most important fundamental required in order to build a successful business… especially in our current marketing saturated world. You might be unique, but it won't matter to your prospects unless it's a hot-button issue for them. A Market Dominating Position is basically a USP (Unique Selling Proposition) or distinctive advantage targeting the hot buttons of your market. This is the foundational element of marketing.

In dieser Folge des Digital Insurance Podcast spreche ich mit Anna Kessler, Senior Startup Manager bei InsurLab Germany. Die Initiative InsurLab Germany wurde im Jahr 2017 von diversen Start-ups, Versicherungsunternehmen und staatlichen Einrichtungen gestartet. Inzwischen verfügen sie über 90 namhafte Mitglieder. Ihr Ziel liegt in dem Vorantreiben von Digitalisierungs- und Innovationsprozessen in der Versicherungsbranche. InsurLab Germany bringt Versicherungen und andere Partner mit Start-ups zusammen, damit sie voneinander profitieren können. Ziel sei es, als Brückenbauer zwischen etablierten und jungen, innovativen Unternehmen zu fungieren, um die Versicherungsbranche in Digitalisierungsfragen voranzubringen, erklärt mir Anna Kessler. Unter anderem stelle InsurLab den aufstrebenden Unternehmen Mentoren über einen längerfristigen Zeitraum zur Seite. Zu Beginn steht die Bewerbungsphase, die aktuell und noch bis zum 15. Februar 2021 läuft. Anschließend werde eine interne Auswahl getroffen. Grundsätzlich stehe die Tür allen Start-ups mit innovativen Produkten offen. Idealerweise können die Gründer des Start-ups den USP (Unique Selling Proposition) ihrer Software o. Ä. aufzeigen und ihr Produkt überzeugend präsentieren. Die Anmeldung findet über die Webseite von InsurLab Germany statt. Ein Batch im Jahr mit jeweils rund 15 Start-ups bringt so ständig neue Kooperationen an Use Cases zustande. Diese werden am Ende dieser Phase dem Netzwerk von InsurLab präsentiert. Im letzten Batch sind so über 40 Projekte entstanden. Für 2022 sucht das InsurLab Germany für die Versicherungsbranche innovative Lösungen in den Bereichen New Business Models, Customer Centricity, Core Tech & Transformation, Digital Health and Sustainability! Startups können sich noch bis zum 15. Februar 2022 hier bewerben. Links in dieser Ausgabe Zur Homepage von Jonas Piela Zum LinkedIn-Profil von Jonas Piela Zum LinkedIn-Profil von Anna Kessler Über diesen Podcast Folgt uns auf LinkedIn für mehr Podcast-Updates Zur Podcast-Website Wir suchen immer nach neuen und spannenden Gesprächspartnern. Meldet euch bei Susan.

どうでもいい話は、2022年2月に湘南国際マラソンに出ます！という話。 さて、今回はマーケティングの話。USPです。 Unique Selling Proposition　独自の売りの提案。 この言葉の通り、他にはない提案のメッセージが作れれば、お客様が購買してくれたり受注に近づきます。 USPには大きく二つあります。キャッチコピー的なUSPと、長く活用できるブランドメッセージ的なUSPです。 どちらも基本は、①STP（Segmentation、Targeting、Positioning）のフレームワーク、②顧客視点の4C（Customer Value、Cost、Convinience、Communication）、③他にはない独自性、④お客様のベネフィットを盛り込むことが重要です。 後者の長く活用できるブランドメッセージ的USPは、これらに利用後の「体験」を入れることがポイントです。 なぜポイントかというと、良い体験を生み出すためには、プロダクトだけではなく、長くお客様に感動や良さを感じていただくことが必要になり、このことは会社の社員一体となって取り組むことにつながるからです。 この活動を全員で行うことにこそ価値があり、その表現を行っているのがUSPになる。この組み立てがポイントです。 USPには、体験を入れましょう。 #マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB

Continuation of last episode (definitely go back and listen to that one first if you haven't), in today's episode, I want to explain the 4 parts of your business, what areas you need to be constantly evolving and innovating, and how to develop your unique selling proposition to stand out from the competition.   Time Stamps:   - Last Episode - Areas that Need Constant Innovation - USB - Free 5K Course - Hiring and Scaling a Sales Team - Our Legacy Offer - Please Share on Your Story ---------------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A - And How We've Helped More Than 725 Fitness Coaches, Experts, and Influencers Grow a 5-35k Per Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ VISIT THE IFCA PAGE  ---------------- Want 30+ Hours Of Course Content You Can Use To Either Start, or Scale Your Online Coaching Biz Today? - FOR FREE   The Free Mini-Course Includes: [$4,995.00 Value]    How We Generate 300k/ Mo From a Free FB Group   Our Instagram Secrets Masterclass - How To Use IG To Generate 10-30 New Clients Every Month + Grow an Engaged Loyal Following.   What systems, apps, and processes we use in our own business and in the 700+ IFCA client businesses we've helped to structure and streamline.   Our Top 10 Organic Fitness Posts That Have Generated More Than 45,675 Likes, 2,560 Comments, and 1,876 New High-Paying Fitness Clients in our Own 7-Figure Online Fitness Business.   Our Done-For-You Content Calendar 100+ Posting Ideas Guaranteed To Bring You Pre-Sold Leads, Grow Your Following + Create REAL Authority and Connection Online.   How To Craft An Offer That Sells Itself - 5 Keys To an Irresistible “Switch Offer”   Our Objection Handling Masterclass - How To Eliminate “I can't afford it” + “I need to talk to my spouse” To Access, Join Our Fitness Business Secrets™ Private FB Group:  To Join For Free Click → JOIN THE FIT-BIZ SECRETS FB GROUP  ---------------- Join Us at the Next Fit Biz Conference to learn from the Top Fitness Entrepreneurs & Coaches How To Start, Grow, and Scale a Wildly Profitable Fitness Coaching Business! Early-Bird Pricing Now Available! To Learn More About The Next Live Fit-Biz Conference Event → CLICK HERE  ---------------- GIVEAWAY!  Leave a rating + review on ITunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

葬儀社もUSPを考えてマーケティングする必要があります。そもそもUSP (Unique Selling Proposition) とは何か？そして葬儀社が独自性を生むことは出来るのだろうか？QBハウスは床屋業界で強いUSPを得たのは合理性だけではなく、サービスを「削除」したからだ。

Steal My USP (Unique Selling Proposition) Generator

Heather Austin is a Career Strategy Expert and YouTube Creator specialized in all things career development. Resume Writing, LinkedIn and Interview Coaching. Listen to this incredible insightful conversation around knowing and developing your USP "Unique Selling Proposition" to help you advance in your career. https://www.youtube.com/channel/UClRtX8MEkJrTzELu_1SFQwg (Professor Heather Austin - YouTube) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy --- Support this podcast: https://anchor.fm/orlando-haynes/support

In den VoiceMail-Interviews führt die Antwort auf eine Frage immer wieder zur Stotterei: "was ist das Besondere an euch?" Dabei ist es essentiell zu wissen, was einen von den anderen Bands abhebt, woran man erkannt wird, für welche Werte man steht oder welches Outfit immer wieder klar macht: "das ist doch die Band, die..." In Marketing-Sprech nennt man das "USP" - Unique Selling Proposition oder auch "Alleinstellungsmerkmal". Wisst ihr, was das bei euch ist? Kennt ihr eure Besonderheit, eure Werte, dieses Sahnehäubchen, was euch von all den Bands abhebt, die das Gleiche machen wie ihr? Wenn nein, dann hört euch diese Folge an. Wenn ja, Glückwunsch. Hört euch diese Folge trotzdem an! Viel Spass dabei. _________ SYLB-Podcast im Web... www.facebook.com/sylb.podcast www.instagram.com/sylb.podcast www.sylb.de _________ Podcast Facebook-Gruppe: https://www.facebook.com/groups/152879101418011/

After positive feedback surrounding our last 'buzzwords' episode,(https://www.techsociety.fm/episodes/61-buzzwords-tech-1) Alex and John from Ninja Software are back at it again to help demystify the buzzwords currently making their way around the business scene.As owners of Perth's only entrepreneurial software development company, John and Alex have made a list of some of their loved (or loathed) buzzwords that they hear on a daily basis.If you're a fledgling entrepreneur or an industry veteran accustomed to having these concepts sprinkled in conversations, this episode is for you:* NDA* First-to-market* USP* MVP* VC* Agile* Industry 4.0* Disruption* Digital nomad* Unicorn* Vaporware* Lean startup* PoC* Ramen profitableUltimately, the correct use of these words can help in shaping your strategic direction.Understand your USP (Unique Selling Proposition) and move quickly to market with an MVP (Minimal Viable Product). And hope for an outcome beyond Ramen profitable.What buzzwords have left you scratching your head? Get in touch and let us know [here](https://www.techsociety.fm/contact).◎More Information◎▸Tech Society 007 - How Startup News was Foundedhttps://www.techsociety.fm/episodes/how-startup-news-was-founded▸Tech Society 037 - Successful Ventures Think Like the Buyerhttps://www.techsociety.fm/episodes/37-successful-ventures-think-like-the-buyer▸Tech Society 057 - West Tech Fest, VC Deal Flow and Perth vs Silicon Valleyhttps://www.techsociety.fm/episodes/57-west-tech-fest-vc-deal-flow-perth-vs-silicon-valley▸Tech Society 061 - Buzzwords: Tech #1https://www.techsociety.fm/episodes/61-buzzwords-tech-1▸Tech Society 065 - Why You Should Invest In Tech Startupshttps://www.techsociety.fm/episodes/65-why-you-should-invest-in-startups▸Pixel Cityhttps://www.ninjasoftware.com.au/project/pixel-cityWebsite: https://www.techsociety.fm/LinkedIn: https://www.linkedin.com/company/techsociety-fm/?viewAsMember=trueSpotify: https://open.spotify.com/show/0STaLU0ATmS9dEyey4FwjviTunes: https://podcasts.apple.com/au/podcast/tech-society/id1516405840Google: https://podcasts.google.com/search/tech%20societyTwitter: https://twitter.com/TechSocietyFacebook: https://www.facebook.com/techsociety.fm/

What You'll Learn From This Episode: How to grow independently over everyone else or your competition How to get that unique selling proposition and connect with your audience Differentiating corporate and person branding Related Links and Resources: The free resource is they can get at www.g3brandingformula.com/masterclass. This is a webinar that I setup especially for you. It's kind of detailed up exactly when you need to go out there and build your USP (Unique Selling Proposition). Summary: Leonard Kim is the coauthor of Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. In his book, Leonard reveals the seven-step brand process, which teaches readers how to own and expose who they truly are, form meaningful relationships that move the needle and ultimately, uncover the greatness that already exists from within, to stack success. His TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes, Inc. Magazine, and Mashable. Leonard is recognized by Forbes as a Top Marketing Influencer, Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Entrepreneur as a Top Personal Branding Expert. Adweek recognized him as one of their Socially Strong Entrepreneurs Every VC Should Be Following. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 500,000 people. He's been featured in a huge list of publications, including Mashable, Inc, Entrepreneur, Forbes, Fortune and more. Here are the highlights of this episode: 1:53 Leonard's ideal Client: My ideal clients are a business owner or a large company who's looking to go out there and becoming the number one dominant force in their industry. If we see how most of the people compete in the business, what they do is they try to compare apples to apples to gelatos and they compete to rise up to the top. But there's a better way to go out and do it. And that's by taking yourself outside the competition and just growing independently over everyone else. When you're able to do that, you are able to stop competing with the competition, you're not going 'one-on-one' with them instead you are on a different path because you don't even see other competition existing. In that way, you can carve out the new path for yourself to reach the eminent top. 2:53 Problem Leonard helps solve: The biggest problem I solve is most people don't really know how to get that unique selling proposition to go out there and distinguished themselves from the rest of the audience. And the other thing that's distinguished is a lot of people don't know how to bring their real selves into the situation. Now, if we look at the culture today, if we look at Instagram, TikTok, and everything else, people are promoting their very best moments in their lives. Yet, when we think about someone with the Lamborghini, Ferrari or something like that.. "how's that guy got that car?" and we can't really relate to them. And it causes a disconnect between us and them. Instead, relational components that allow us to go and connect with others, comes from hardships, from the pain, from the trials and tribulations that we've been through. And by owning our own story, we're be able to go out there and connect with others, and so many people are too scared or don't know how to go out there and communicate that message in a way to go and connect with their audience, that they're missing the point and not they're not able to connect with their audience in a way were they're actually giving them to 'know, like, trust' and fall in love with them. When someone falls inlove with you, they're either want to get married to you or do business with you. 4:23 Typical symptoms that clients do before reaching out to Leonard: For me personally, I talked a lot about my failures, my struggles,

What You’ll Learn From This Episode: How to grow independently over everyone else or your competition How to get that unique selling proposition and connect with your audience Differentiating corporate and person branding Related Links and Resources: The free resource is they can get at www.g3brandingformula.com/masterclass. This is a webinar that I setup especially for you. It’s kind of detailed up exactly when you need to go out there and build your USP (Unique Selling Proposition). Summary: Leonard Kim is the coauthor of Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. In his book, Leonard reveals the seven-step brand process, which teaches readers how to own and expose who they truly are, form meaningful relationships that move the needle and ultimately, uncover the greatness that already exists from within, to stack success. His TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes, Inc. Magazine, and Mashable. Leonard is recognized by Forbes as a Top Marketing Influencer, Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Entrepreneur as a Top Personal Branding Expert. Adweek recognized him as one of their Socially Strong Entrepreneurs Every VC Should Be Following. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 500,000 people. He’s been featured in a huge list of publications, including Mashable, Inc, Entrepreneur, Forbes, Fortune and more. Here are the highlights of this episode: 1:53 Leonard’s ideal Client: My ideal clients are a business owner or a large company who's looking to go out there and becoming the number one dominant force in their industry. If we see how most of the people compete in the business, what they do is they try to compare apples to apples to gelatos and they compete to rise up to the top. But there's a better way to go out and do it. And that's by taking yourself outside the competition and just growing independently over everyone else. When you're able to do that, you are able to stop competing with the competition, you're not going 'one-on-one' with them instead you are on a different path because you don't even see other competition existing. In that way, you can carve out the new path for yourself to reach the eminent top. 2:53 Problem Leonard helps solve: The biggest problem I solve is most people don’t really know how to get that unique selling proposition to go out there and distinguished themselves from the rest of the audience. And the other thing that's distinguished is a lot of people don't know how to bring their real selves into the situation. Now, if we look at the culture today, if we look at Instagram, TikTok, and everything else, people are promoting their very best moments in their lives. Yet, when we think about someone with the Lamborghini, Ferrari or something like that.. "how's that guy got that car?" and we can't really relate to them. And it causes a disconnect between us and them. Instead, relational components that allow us to go and connect with others, comes from hardships, from the pain, from the trials and tribulations that we've been through. And by owning our own story, we're be able to go out there and connect with others, and so many people are too scared or don't know how to go out there and communicate that message in a way to go and connect with their audience, that they're missing the point and not they're not able to connect with their audience in a way were they're actually giving them to 'know, like, trust' and fall in love with them. When someone falls inlove with you, they're either want to get married to you or do business with you. 4:23 Typical symptoms that clients do before reaching out to Leonard: For me personally, I talked a lot about my failures, my struggles,

All businesses need a USP (Unique Selling Proposition) and in this episode I'm guiding you to recognise your personal USP (Unique SELF Proposition.) I give you exercises to identify your value, your skills and your knowledge which are already the things that other people know you for and trust you with. Identifying your USP allows you to gain perspective on yourself and the things around you and live life in the most fulfilling way by drawing the right people closer to you quickly and easily and building your confidence and self-esteem as you go!

BSS Podcast Ep. 53 – Two headed dragon on this one... How to make money and how to sell your business differently that sets yourself apart. Ryan and Mike discuss a couple different topics on this week’s show. The first one is Mike takes on how you need to be creative in order to keep the revenue flowing during the off season or winter months. You don’t need to have the tool belt on to be the creative mind on who to contact, where to search for clients and how to go to market in order to make money. He uses his personal example of his company, EC Grading and Demo. Mike has zero to limited actual grading and hands on construction experience. However, his forte is in business and communication, which adds value to his 50/50 ownership company to help make money for him and his business partner. His business partner is the operations and equipment manager that adds value to help make them money. The ability to understand the/a problem, lean into it and embrace the uncomfortableness of it will help you to get creative and grow to make money for you and your business. The second topic of this episode Ryan discusses is about how out of date some marketing strategies are saying how much experience they have. It doesn’t hold value as much as telling people a more unique story. Saying you have been in business for 30 years just isn’t enough anymore for someone to make a decision to hire you on. USP (Unique Selling Proposition) is what you need to identify so you can stand apart, that is emotionally connecting that you can shout from the roof top to let people know what you do. Tune in to this episode to hear more and tag us, leave a comment on social media! The School of Construction Selling Online Course: https://learn.winrateeducation.com/socs-online-course Follow Mike on his YouTube Channel HERE

In this episode I cover the surprisingly simple exercise to get crystal clear on your market and product as a service entrepreneur. So many service entrepreneurs try to serve everyone knocking on their door (I've been there myself), which leaves them unfocused, with split energy and failing at multiple businesses instead of succeeding in one. In this episode, I'll show you how I'm using the exercise and the concept of USP (Unique Selling Proposition) to cut through the noise and get crystal clear what my one thing is. In some cases, you won't be able to make a decision straight away and you need to wait for more data, or you may be equally excited about multiple paths. I show you a strategy of how to move forward and make progress without cutting off any of your options.

Our last episode looked at how to plan to reopen your Restaurant with the new COVID-19 normal.  Have a listen for some great tips to help you survive the coronapocalypse. This episode looks at Restaurant Unique Selling Propositions.  What are they, why are they important and what they can do for your Restaurant.   Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis. To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only. Have a listen to the podcast and see what concepts Restaurants have been dealing with this week. Check out the Secret Sauce podcast shownotes for more information on this episode.

USP Really Works   Many of us pay lip service to developing a USP – Unique Selling Proposition. Daniel Squires, CEO of Vincent Plumbing & Heating discovered theirs and used it to dominate their market. Find out how he did it on this week’s Contractor Cents   See more of Ruth King at:   www.ProfitabilityRevolution.com Twitter - @RuthKing LinkedIn - RuthKing1

SUMMARY: DYB Podcast EP78 brings Ben Campbell of Campbell Painting and Drywall in Anchorage, Alaska to the show. From the very beginning, his family started a couple of paint retail stores in the 1950’s in Alaska. Then Ben started his company in 2006 with his brother and went solo in 2009. He shares his very relatable early mistakes to his current successful company with 15+ employees, on track for $1,000,000 revenue for 2020. Ben shares how overcoming huge adversity helped build his drive and grit. Though he wouldn’t want to go through the obstacles again, he looks for the positive and what he can learn from each situation to learn and grow and not give up. He also shares his strategy for hiring and keeping a great team. WHAT YOU'LL LEARN: How Ben uses his individual USP (Unique Selling Proposition) to set him apart and grow his clientele Ben's strategy for hiring painters and keeping a great team How technology helps Ben streamline his business Ben's organizational strategy for crew leaders How to empower a team to do their best work How to avoid and overcome the negativity around you Lastly, an encouragement to those who are working "in the bucket" and want to get "out of the bucket" to run a streamlined business QUOTES: 04:39 "(When you started) How did you generate your leads? Word of mouth was basically it at the beginning. We had yard signs and did some networking at church, but it was mostly word of mouth." 21:01 "Keep grinding, you know, that's all I wanted to say. Just keep grinding and it will get better, but learn from your mistakes. You know, if you did something wrong once, don't do it again. If I'm bidding a job and I didn't make money on it, well then why didn't I make money? Ask that question." 09:02 "Why don't you do much new construction? There are a lot of great builders, but the bottom line is, painting is an expense to them. They want to keep their expenses down, so they don't use the highest quality paint that we do or want to spend time making the job perfect, like we do." 21:28 "There's good money in what we do." LINKS & RESOURCES MENTIONED IN THIS EPISODE: TSheets GPS Time Tracker Quickbooks Online Compound Effect by Darren Hardy Ben Campbell ADDITIONAL FREE RESOURCES: Schedule Your Free Strategy Call With Steve Burnett   Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?   Press and hold to visit the page: Show Notes Page  

Taking an idea and starting a business can be difficult and daunting for some people, especially because sometimes they don’t know where to start and what end to grab. Did you know that 75% of the new businesses fail? That’s a pretty scary number, but there are specific ways to avoid the pitfalls within the Formula for Failure, and they all come down to having a clear process in place, and well-defined strategies and goals. Today, we are going to share with you the keys to becoming a successful entrepreneur and building the thriving business that you’ve dreamed of. The course that contains all of these actions you’re going to hear about in this episode, has proven to be helpful over and over again for people that decided to onboard on the journey to leadership, and we are positive that it will help you steer the wheel in the right direction, too. So, listen to Episode 232 of Becoming Your Best, to learn what a business needs from its founder, to thrive, grow, and pivot toward the desired goals. In this episode, you will learn: The first key to being a successful entrepreneur – taking care of yourself. (07:37) The things you should focus on during the idea phase of your business. (08:46) The steps to follow in the next chapter of your business: the Go – No-go phase. (11:13) How to develop your USP – Unique Selling Proposition. (14:52) How to develop a strategic plan with clear goals and specific strategies to grow your company. (16:53) The importance of having an exit strategy right from the beginning. (19:05) Becoming Your Best Resources: Becoming Your Best Website Becoming Your Best University Website Becoming Your Best Library Email: support@becomingyourbest.com Book: Becoming Your Best: The 12 Principles of Highly Successful Leaders Book: Conquer Anxiety: How to Overcome Anxiety and Optimize Your Performance See acast.com/privacy for privacy and opt-out information.

In this video we discuss the extension of your businesses USP (Unique Selling Proposition) and that is your personal USP. "What's Unique About YOU" which was a very interesting concept I read about in Perry Marshall's book "80/20 Sales and Marketing" Here's an example of how a Limo driver delivers an unique experience when they buy a hot Starbucks coffee, a copy of the morning newspaper (ready for customers getting into the Limo) and guarantee to make your flight on time. Ben's Business Podcast #76

Libro Reality in Advertising: https://amzn.to/33RkXDL Ted Bates & Company, nei primi anni '40, concepì la teoria della USP, acronimo di Unique Selling Proposition, teoria che ha permesso alla Ted Bates in qualità di agenzia pubblicitaria, di aumentare il proprio fatturato da 4 milioni di dollari a 150 milioni di dollari l'anno, facendo ottenere ai suoi clienti livelli di vendita eccezionali. Per capire esattamente cosa è la Unique Selling Proposition ti consiglio di leggere il libro Reality in Advertising, “I Miti di Madison Avenue” di Rosser Reeves, ti parlerò di questo libro in uno dei prossimi video su questo canale, a proposito, se non sei ancora iscritto iscriviti al canale ed attiva la campanella per non perdere i prossimi video e per supportare la crescita del canale. La Unique Selling Proposition si divide in tre parti: ✦ Ogni campagna pubblicitaria deve proporre un beneficio per il consumatore. Di fatto ogni campagna pubblicitaria dovrebbe comunicare “compra questo prodotto ed otterrai questo beneficio”. ✦ Il beneficio proposto deve essere un beneficio che la concorrenza non può offrire o di fatto non offre. Il beneficio deve essere unico ed esclusivo (sia che si tratti di qualcosa di esclusivo del prodotto o del servizio che stiamo vendendo, sia che si tratti di un'affermazione che non viene usata in quel settore merceologico della pubblicità) ✦ Il beneficio deve essere così forte da poter spingere milioni di consumatori all'acquisto, deve portare nuovi consumatori al nostro prodotto, o al nostro servizio Questi tre punti sintetizzano il significato di Unique Selling Proposition. Come spiega Rosser Reeves, esiste una tipologia di campagne che esercita una maggior spinta all'acquisto, e tutte queste campagne contengono un beneficio sul prodotto che ha la prerogativa dell'esclusività.

In questo episodio riassumo in concetti chiave del libro "Reality in Advertising (I miti di Madison Avenue)" di Rosser Reeves.

One thing most businesses struggle with is USP (Unique Selling Proposition). If you pick any industry and Google it, take the top 3 results and you'll see they pretty much look the same. If you can create and market a unique selling proposition it can build your business faster and bigger than your competitors. On today's episode we discuss the following: How do you stand out among your competitors? What is a unique selling proposition or USP? What is not a USP? What is a good USP? How to discover your USP? Join us and lets grow your business together!

If you want to grow your small business fast the best way to do it is to clearly identify your client avatar (your ideal client) as soon as possible, and then develop your USP - Unique Selling Proposition based on that avatar.  My guest today, Alex Frees is a Marketing Strategist. He is a frequent speaker and consultant in the areas of marketing, sales, business automation, and client/customer selection, cultivation, retention, and referral, and he is currently the Director of Marketing at Credit Suite which was recently ranked on the Inc 5000 list. What is a Marketing Strategist? A marketing strategist develops strategies and processes to enhance the marketing of a business. Marketing is a driver of revenue; it's not an expense.  The Client Avatar Many companies think they need to market and sell to everybody, but this is a mistake.  It's similar to niching down your business, except you are niching down who you are selling and marketing to. It seems like a daunting task when you're first starting, but it is very worthwhile in the long run.  When you find the right avatar, it lowers your marketing costs and increases retention.   Marketing to the Wrong Avatar When you sell to someone, who is not your ideal client, it costs you more in the backend with unhappy staff, increased complaints and problems, and can waste your time.  You need to create an Anti-Avatar, find out where they hang out and make an effort not to go there.   Never Too Late It's never too late to start evaluating who buys the most, working out where your profits are coming from and making decisions on what is not working.  You should review your marketing and avatar every six months to make sure you're on track or if you need to make changes. Knowing your avatar lets you know if you should be concentrating on old-school marketing or digital marketing.  Digital Advertising You have to play around with digital advertising to see what works. Just doing something once is not good enough. Poor results could be the result of poor copy, the wrong image, or poor targeting because you didn't know your avatar.  USP - Unique Selling Proposition Your USP quickly tells your customers why they should buy from you and not your competitors, by answering these three questions:   What do you do well that your competitor doesn't? What does the consumer want? What problems are you solving?  If you take a look at the Venn Diagram (Ep 188), money is made in the safe spot, not that you can't make money in the other areas, but you'll need to spend more and invest more time.  Your USP is not just used in your marketing; it becomes part of the culture of your business.  Final Tip Don't be afraid to test. It's always better to test and fail and learn from that failure than do nothing.  Business Black Ops On this episode, Alex and I mention meeting at Business Black Ops which is a mastermind group I have been part of for the past five years, run by Dave Frees. If you like what you hear about this group on this episode reach out to Lisa on +1 610 933 809 If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Alex Frees on LinkedIn.  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  Audio Coaching - Details coming soon  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 186 - Why Niching Is The Future of Small Business

For episode two of season two, Tim and Tuesday interview Jacob Watkins of PricewaterhouseCoopers (PwC) in Zürich, Switzerland. Collaborating with The Outside over the last nine months for the International Committee of the Red Cross, Jacob has brought remarkably point of view on how change happens, resulting in an incredibly rich field of learning between what might have once been thought of as an unlikely trio.Together, Tim Merry and Tuesday Ryan-Hart are THE OUTSIDE—systems change and equity facilitators who bring the fresh air necessary to organize movements, organizations, and collaborators forward for progress, surfacing new mindsets for greater participation and shared impact.2.02 - - SHOW NOTESTues: Jacob is one of the people we are learning with. It’s got us jazzed and excited. Feel like you [Jacob] keep us right on an edge.Jacob: It was a really interesting experience to be in our pitch with a client and be asked the question “would you be up for working with another consultancy on this project?” To be knowledgeable, subject matter people in these topics to then have this question asked… I was kind of intrigued and cautiously optimistic.Tim: In one of our early meetings, you named us as people who bring expertise, process and skill around systems change and what you, particularly, and PwC was bringing into the game was the ability for analysis and organizational assessment and an analytical approach.Tues: This was brave - you made a clear discernment. The client chose to work with both of us. Give them a lot of credit for trying something different.Jacob: What was cool, on both sides, was an openness to try to get under the skin of what is systems thinking.Jacob: I worked in the money market straight out of university. Making money and earning commission and trading was not enough intellectually for me or a meaningful change made. Had an early mid-life crisis — felt grumpy and bored. I was inspired by Tim Ferriss of The 4-Hour Workweek and other folks putting out different ways of thinking. Did a tech start-up and worked with a team that melded together and formed this incredible group. It was the learning journey that got me really excited. In my role with PwC, I am never bored and get to tackle really difficult problems. When I was in that room with you guys, I was thinking how cool it would be to figure out how to make this work. How could we bridge the seeming gap between our two worlds and that seemed like a problem worthy of attention, time and energy.Tim: What is distinct about PwC and Jacob Watkins and The Outside and Tim Merry & Tuesday Ryan-Hart? What’s the divide?Jacob: (1) I think if I can manage my PwC colleagues to keep an open mind around this, I think we can get to a meeting of the minds; and (2) We spoke with different business language. Process for you, means something different for me.Tues: In some ways, we wanted a lot of the same ends but our ways of going about them were completely different (i.e. data analysis vs developmental evaluation). To me, the data piece is where things come together quite beautifully. The data each of us got overlapped — it wasn’t in any way in conflict with each other. That 10% that was different was quite important!Tim: Often the particular worldviews that our two different organizations are coming from, but also we as individuals arrived into this initiative with one another, sets us up as adversaries where one has to win for there to be true progress of the human species or true progress for systems change or true progress for organizational development. … One of the real beauties of this particular initiative is in a very fundamental way we’ve been modelling the practice we’ve been inviting people into and in a very visible way.Jacob: The challenge that I faced in my career, particularly in working with clients when it comes to big-four consulting or strategy house consulting, is you're kind of hired with this underlying assumption that you will have a very clear, mechanical approach, that you will be able to deduce insights that they weren’t already aware of and that you can give answers to the organization that they can take forward… that’s kind of the more traditional consulting USP (Unique Selling Proposition) for the big firms. Traditionally, that is what the market and buyers have wanted but more and more I am seeing a shift, particularly through digital disruption, to new ways of working that challenge the older consulting models.Jacob: The more we can bring our world and your world together, for lack of better words, the greater the innovation and the greater the power of moving forward is going to be.Tues: 100%! Gives us a chance to live our rhetoric. We came up with the conception of a new Operating System together. That was definitely more of a sum of the parts. It results in better work - we developed something that did not exist in the world before.Tim: There are many people who will say that we [Tim & Tuesday] “sold out” by agreeing to work with an organization like PwC. Yet, what we are discovering is quite the opposite - it’s made our work better, it’s increased our capacity to serve the people we are working for.Tim: I’m proud of what we’ve done together, both of the work itself and the breaking down of barriers in our own worldviews and between our own organizations. Our client has talked about the Operating System we developed as “groundbreaking.” I would also say that our combined approach has also been groundbreaking.Poem: “Whereas: An Excerpt” by Layli Long SoldierWHEREAS I heard a noise I thought was a sneeze. At the breakfast table pushing eggs around my plate I wondered if he liked my cooking, thought about what to talk about. He pinched his fingers to the bridge of his nose, squeezed his eyes. He wiped. I often say he was a terrible drinker when I was a child I’m not afraid to say it because he’s different now: sober, attentive, showered, eating. But in my childhood when things were different I rolled onto my side, my hands together as if to pray, locked between knees. When things were different I lay there for long hours, my face to the wall, blank. My eyes left me, my soldiers, my two scouts to the unseen. And because language is the immaterial I never could speak about the missing so perhaps I cried for the invisible, what I could not see, doubly. What is it to wish for the absence of nothing? There at the breakfast table as an adult, wondering what to talk about if he liked my cooking, pushing the invisible to the plate’s edge I looked up to see he hadn’t sneezed, he was crying. I’d never heard him cry, didn’t recognize the symptoms. I turned to him when I heard him say I’m sorry I wasn’t there sorry for many things / like that / curative voicing / an opened bundle / or medicine / or birthday wishing / my hand to his shoulder / it’s okay I said it’s over now I meant it / because of our faces blankly / because of a lifelong stare down / because of centuries in sorrySong: “In Gold” by Submotion OrchestraSubscribe to the podcast now—in Apple Podcasts, Spotify, Stitcher or anywhere else you find podcasts. New episodes will be available every second Tuesday. If you’d like to get in touch with us about something you heard on the show, reach us at podcast@findtheoutside.com. Find the song we played in today’s show—and every song we’ve played in previous shows—on the playlist. Just search ‘Find the Outside’ on Spotify.Duration: 41:02Produced by: Mark Coffin @ Sound Good StudiosTheme music: Gary BlakemoreEpisode cover image: source See acast.com/privacy for privacy and opt-out information.

Hi everyone, welcome to Episode 4 of Your Social Media Journey. Today I will talk about branding, why you do not need to spend money on it and why it is important that you think about it.Branding is not about logos, colours, fonts or fancy business cards - though they are fun to create and shop around for. Branding is about how you are perceived by your customers. How do you come across? Do you customers see a bit of themselves in you? Do your clients see YOU as the person who will solve a problem they have?Think about it. If the price were the same, what would make you choose a particular vendor more than others. Its how you perceive their business, their ethics and their values. For example, say you were looking for some cocoa powder to bake a cake. In a supermarket, there are two cardboard boxes, side by side. One says COCOA, in big bold letters on a plain background. One says, COCOA, but in a swirly font, says where the cocoa comes from, if it is Fair Trade or not, has a little recipe on the pack to bake an excellent cake and a website address where, perhaps, you can go and check out their company even more. Assume that the price is exactly the same. Which would you choose? Option one, or option two? That tells you what YOU prefer. If you as a business prefer strong bold lines, a no-nonsense branding system - then that is exactly what you should do. If, however, you prefer the sound of Option 2, where the customer is given a fair few options to interact with the company, then that is perhaps what you should be chasing. BE YOURSELF. It will be a very difficult business journey for you if you start off on the wrong footing.Your next question is probably - but what if my customers want Option 2 and I am more of an Option 1 kind of person. Yes, there is that and there are ways you can address it. You do not have to strip your business of your own personal brand. I firmly believe that that is a bit of a recipe for disaster. Branding is a very personal affair. The reason that social media has become SO popular in recent years is precisely this - people have been able to find other people, online, of a similar taste. We can discuss the broader societal impacts of social media and this particular aspect of it in another episode, or perhaps another podcast. But here, we will focus on business. Back to branding. If YOU are a business owner and you are the one looking after social media for your business, I would not start trying to be someone else.I will give you my own example. When I first started my company, Fair Cake, I was very excited. I was busy figuring out how fonts work on websites, how they print, colours for my new website, designs of cakes, choosing colours or no colours on my cakes etc. etc. etc. I desperately wanted to be the Cool Girl selling cake with kooky and quirky designs. Well, guess what. I was not cool. I was on the edge of uncool. Try as I might, I just could not come up with funny and quirky captions for my products, or my website. I was Plain Jane. I figured out that I liked making sugar roses. I did not WANT to like making sugar roses, they looked and seemed dated to me. But not only did I like and enjoy, perhaps secretly, making sugar roses, I was very good at it. So I gave up fighting with myself and gave in - to sugar roses. The more I made them, the better I became. The better I became, the prettier they looked. The prettier they looked, the more demand there was for them. And that is how my customers found me, they were looking for MY style of roses - not anyone else’s style. MY style. And that soon became my brand.In the last eleven plus years, I have spoken to a lot of other business owners. We geek out, us people in business. We bond over HR, we laugh about trends, we complain about banks. Its riveting. The longer a person is in business, the more experienced they are in sorting out nonsense from stuff that actually matters. And I can tell you one thing for sure, aside from sheer grit, THIS is what sets them apart. Understanding what works and what does not. Fancy logos, fancy card stationery, fabulous ribbons and pretty boxes for products - they can come with time, when your business can afford it. Plunging money into all this at the very start will eat up precious resources that you have. Instead, if you have clarity about your values, your USP (Unique Selling Proposition) and your style, you will go a lot further.By the way, if you happen to have a giant cash injection - say you are a start-up and have just raised a million pounds in your first round of funding - get in touch with me, I can sort out social media for your start up, like nobody else can ;)This is how I built my brand - I called my business Fair Cake. It was a pun on Fairy Cake, which is a British term for cupcakes. I looked into getting a logo designed, but soon realised that it would cost me a fair chunk out of the £1000 I had set aside for starting a business. Anyway, I decided to not have a logo, but a fancy font. And that is exactly what I did. I used the same font on all my communications, my website and even as a little strip of text underneath pictures of my products. And it worked fine. I decided I needed some business cards and I did get some printed, before realising, very quickly that a majority of my clients found me online, so there was no need for business cards whatsoever. And then I got some very fancy leaflets designed. I paid someone to design A4 size leaflets that were folded into thirds. I then proudly displayed these leaflets just outside my workshop in London in a little perspex box. Well, my lowest point came when I went to the local pub, its called Cutty Sark, and right outside in the bin, the bin, was my leaflet. So someone had picked a leaflet up, walked 100meters and threw it in the bin. I spent around £700 on the whole designing/printing thingy. Right. Literally, in the bin. Oh and that perspex box outside my workshop that housed all the leaflets? That soon got filled wiht mini-cab cards. So other people were using my box to advertise to me. I am going to move on from this story, it is not fun!Don’t get me wrong, I am sure that leaflets and business cards work fantastically for some people. They did not work for me. Not one, not a single client of mine ever said that they had a business card or a leaflet of mine. They ALL found me online. I make it an absolute point of asking every single client where they found me. So if everyone was finding me online, why on earth was I spending money on leaflets and business cards?!So how does this affect you? You need to decide WHERE you think people are finding you. If you have a website, people will find you on Google - as long as you have an attractive website and are speaking clearly on the website about what EXACTLY it is that you do and what can people expect when they do business with you. So here is how you can build your brand, without spending much money -1. Be consistent with colours and fonts throughout your business - on your website and your social media channels, so that a visitor can see that it is the same company. Be sure to link your website to your social media channes and vice versa.2. Be authentic - I tried to be cool, but I clearly was not. As soon as I realised that, I was able to channel my creativity positively and business boomed. The beauty of social media is that you WILL find people who are into exactly what it is that you are selling, you just need to find them! And by creating content that is true to your personality, you will not only succeed in doing that, it will be infinitely easier for you to do so.3. Think about how you want to come across - if you are in the wedding industry, but you want to shake it up a bit, perhaps you won’t be using super cursive fonts. If you are in the restaurant industry and are offering healthy eating, perhaps you will be considering bright colors, clean looking food plates and an artful chicpea, casually sitting atop a wooden platter. If you are in the make up industry and specialise in theatrical makeup - you probably will not have a no-makeup look model on the homepage of your website.So, how do you do all this on a budget. Well, there are several free tools online that you can use.1. For fonts, I love the website www.dafont.com - it has thousands upon thousands of fonts, some free, some paid but all awesome. Trawl there and find one that you like the look of. Hand this to your web designer, or, if you are a web designer yourself, use it. Of course, if you ARE a web designer you are already using a website similar to this one, aren’t you?2. For colours, I love the Canva. It is an app that I use frequently on my phone. The same company has a webpage where they list 100 brilliant colour combinations. This is a great starting point to find out the look and feel that you like the most. You can pick up the colour codes from here and use them every single time you make graphics for your business, I will leave a link the show notes. By the way, the transcripts for all my podcasts is always available on my website, www.yoursocialmediajourney.com forward slash episode number. So since this is episode 4, it will be www.yoursocialmediajourney.com/4 https://www.canva.com/learn/100-color-combinations/3. If you are a product based business and you make your own products to sell - such as a cake maker, there is a clever way of defining your style without making every single cake - Pinterest! Link your website to your Pinterest page where your potential customers can see what YOU like. For example, if you like making pale pink wedding cakes, make a Pinterest board of pale pink wedding cakes. If you are into bright and vivid colours, then your Pinterest board can show exactly what you like!4. Once you have clarity in exactly what it is that you are selling, make sure that ALL your online presence is consistent - and that you stay true to it. And, if you do decide to change from pale pink to bright and vivid, change it all at the same time. Imaging the shock of someone wanting a pale pink meringue of a wedding dress, who found your website, only to come to your Facebook page and see your posts about brides in biker shorts and leather jackets - the poor bride will faint!This, of course, is just my perspective, how things worked for me and my friends who have businesses. I will soon try to bring other perspectives to this podcasts, though I was laughing out loud this morning over a cartoon I saw on Twitter about podcasters. If you want to see this, head over to my Instagram or my Twitter account, link is on my website.And, as always, I would love to hear from you - if you agree or disagree with me. If you agree with me, leave me a good review. If you disagree with me, perhaps do not leave me a review, but send me an email, or a DM and we can talk and debate. Until next time, bye for now…

Viele suchen (vergeblich) einen USP (Unique Selling Proposition) und finden diesen nie. Macht nichts? Du brauchst keinen USP! Das klingt erstmal komisch, aber tatsächlich: um gut verkaufen zu können und sich im Markt zu positionieren ist ein USP nicht immer das richtige Mittel. Klar, wenn Du Erfinder eines einzigartigen Patents bist - go for it! Aber wie viele sind das schon?Was kannst Du aber stattdessen machen? Wie positionierst Du Deine Marke? Du benötigst nämlich vor allem einen emotionalen (statt einem funktionalen) Markennutzen. Und dieser kann unabhängig vom Produkt erschaffen werden.In dieser Folge hab ich zwei kleine Beispiele dabei, die mir bei einer Veranstaltung begegnet sind. Hier konnten wir in einem ersten Brainstorming tolle emotionale Positionierungen finden. Viel Spaß dabei!

Contact Carey I’ve learned the hard way that the typical gimme, gimme, gimme approach to promotion never works - you’ve got to learn how to put your audience first. It’s not an easy concept to grasp even though it DOES sound fairly simple. So in this episode I’m walking through a handful of ways I think every podcaster needs to evaluate their podcasting efforts for the sake of putting their audience first.   Main Points : Put Your Audience First [1:26] What makes a podcast really, really successful? Keep in mind who you serve [2:30] Podcasters need to know their USP (Unique Selling Proposition) [9:57] In order to put your audience first, your show needs to be relevant and practical [13:50] Why I encourage you to reconsider the helpfulness of interviews [18:24] Is your podcast and are your individual episodes easy to use? [25:24] Ways to monetize your podcast by putting your audience first You can put your audience first by firmly establishing your USP (Unique Selling Proposition) It is very likely that you have heard the talk and internet marketing in entrepreneurial circles about having a clear USP. The acronym stands for Unique selling proposition and it simply refers to the unique things you offer to your audience that your competition doesn't. When it comes to your podcast, you can determine your USP fairly easily by asking yourself this question: “Why would a listener choose MY podcast over others in my niche?” if you can answer that question in a compelling way, you probably have a pretty good you USP. Some of the reasons it is vital for podcasters especially to do the hard work of clarifying their unique selling proposition is because even though they don't think they are selling anything, they really are. They're selling themselves and the value of the content they produce. No audience will simply flock to a show because it looks cool or sounds cool or has a cool piece of cover art. They may listen initially but they will only keep listening if what is being offered to them through the audio is of value to them. When you take the time, and it does take a lot of time, to establish your own USP with Clarity and specificity, you will discover a handful of great benefits that will serve you for a very long time. You’ll be able to craft content that amplifies your USP Makes a promise to your audience that you can then deliver on Will help you clarify if opportunities and products are a good fit Prevents you from becoming a people pleaser with your content On this episode of the podcast I cover all four of these, explaining why they are important and how they will benefit you in the long run. Don't waste your efforts and time by continuing to podcast without a clear idea of what you are offering your listeners that other podcasters in your niche or not. Listen to the episode to find out how truly beneficial this exercise can be. You put your audience first when your content is relevant and practical How many times have you listen to a podcast and Come Away with absolutely no idea what to do with The information you heard? If I had a nickel for every time… I tried to encourage my clients to make sure they are providing clear, application-based content that can truly help their listeners take action for themselves.  I have seen it proven true time and time again that the more your podcast is oriented around application, the more you’re going to stand out to the exact audience you want to listen to your show. Providing relevant and practical content is also going to enable you to build a loyal following - that's because you are putting your audience first by doing so. Focus on being helpful. Find out how to be the asset they are looking for. And don’t forget to include a call to action in every episode. What is a call to action? It’s an opportunity you have to serve your audience like a coach - to give them a well-aimed and loving kick in the butt - to challenge your listeners to take the next step relating to your topic for that episode. It might be helpful to think of a call to action as tough love. You care enough to hold them accountable, to push them forward, to help them get past the obstacles that are holding them back from the success they come to your podcast to discover. Be that help to them. Don't shy away from asking, no, insisting that your audience DO something with the content you’ve covered. Have you noticed that interview-based shows are becoming the same old same old? One of the things I mentioned on this episode that has become kind of a hobby horse for me has to do with the number of interview-based podcasts that are in existence. For many people, starting a podcast with interviews is an easy way to get started. I get that, you don't have to come up with original content, you just have to be able to ask the same questions. But think about this:  how many interview-based podcasts is enough? I'm personally kind of tired of interview based podcasts and the only reason I will listen to one anymore is if it was with a person I particularly love to learn from,  or if the content being covered as a topic and currently trying to learn. Otherwise, I just skip the interviews altogether. But, there are some interview base podcast that I listen to every single time. Why? Because of the way that the interviewer formats the show. It's not the same old same old set of questions that everybody asks. The interviewer has taken the time to become skilled at asking engaging questions and they follow up on answers with additional questions to dig deeper. At the very least, rethink your approach to interviews. You can put your audience first by giving them more than the same old same old that everyone else is giving them. To put your audience first, think in terms of ease of use for them There is another aspect of putting your audience first that has to do with how easy it is for them to consume your content and access your resources. This is less about the actual Act of podcasting and more about the delivery and additional things of value that you offer. In this episode I cover a couple of examples just to get your gears going,  I want you to think through your approach to delivering your content to discover areas where you can make it easier for your listeners to do whatever it is you want them to do. Some of the specific areas where I make suggestions are... Mono VS stereo Shortlink usage Notes in the podcast players Contact info near the top Website contact info that connects me to you quickly and easily Monetization is not the end goal: Happy listeners are (remember, audience first) When it comes to monetizing a podcast I believe that there are many people who have sold their soul to the devil. Yes, that is a little extreme, but at the very least I would say they have betrayed Their audience. Here's what I mean: you are audience expects you to talk about certain topics and cover things relevant to those topics. Of what benefit is it to them if you enter into a sponsorship agreement that pushes a product on them that has nothing to do with your topics? You’ve broken trust with your audience. You’ve become just another money maker and not a trusted ally in their quest to build a better life. Why would you do that? You want to cultivate trust, not break it. Doing monetization the wrong way, especially when it include sponsor messages, is one of the fastest ways to destroy your credibility with your audience. Podcast monetization should ESPECIALLY be approached from an audience first perspective.   You serve as a shield between your audience and all of those money-grubbing sponsors who try to compel them to buy something they don't really need. In fact, you can effectively use your role as a shield to your advantage, causing your audience to trust you even more. On this episode, I cover the approach I would take to that kind of sponsorship perspective and provide some suggestions for how you can do it too. Finally, I think the best way to monetize your podcast, listen to ask more questions, then create what it is they are asking for. You will have a captive audience who is dying to buy what you created. And you will continue to offer it to every new listener who comes to know about your podcast for years and years to come. And think about the advantages:  you don't need to depend on someone else to create a product that you feel good about, you've already done it. You don't need to get into confusing legal agreements with anybody outside your own podcastosphere, you set the terms for yourself. There's so much benefit to this kind of monetization that I can't even begin to explain it all,  but I do a fairly good job on this episode, so I hope you take the time to listen. Scott Voelker - my client who says “take action” all the time ClickFunnels LeadPages ConvertKit PrettyLinks Blubrry Leave your question for me to answer! Connect with me… Carey(AT)PodcastFastTrack.com On Facebook On Twitter

Our philosophy – our mission, if you will – at The Shuler Group is the Deeper Why. We define the Deeper Why as that core kernel of what keeps us going, makes a difference, is our USP (Unique Selling Proposition), and our secret sauce. Our Deeper Why is the Deeper Why.

A USP is the single most important element in communication next to your logo or brand name. Listen to learn the long-term benefits of creating a meaningful and impactful USP (Unique Selling Proposition). Tell all potential consumers when they see your name or brand what makes you special and different. It also enhances the perception of your brand as it can already be related to!

In this episode you will learn a totally different meaning of USP (Unique Selling Proposition) that will give you a new point of view about your perfect client. HIGH LEVEL HACKS. Your short 1 - 3 min podcast for CEOs, leaders and key people of influence, that want to be greater. Every second day you will receive a new HIGH LEVEL HACK that you can easily adapt into your private and/or business life. You will also learn the personal HIGH LEVEL HACKS from well known superstars like Arnold Schwarzenegger, Pamela Anderson, Lee Majors and many more. And of course you will also get interesting one hour interviews with global players from business, sports and entertainment. For more informations please visit www.beyourselfacademy.com

Today we are speaking to e-commerce coach Earnest Epps. Earnest is an online entrepreneur and is really killing it in the game right now with his 6-figure businesses. He is the CEO of Ur Sales Force with almost 10 years of marketing and sales experience, Earnest has been able to take both offline and online marketing strategies to combine them into a marketing powerhouse. He is a professional with a unique combination of digital marketing, sales management, project management, traditional marketing, business and technical skills. Earnest possesses the expertise to combine these skill sets into a full program management life cycle for a cost effective digital marketing solution, sales force and/or marketing strategy. In addition, continuing to grow in leadership and knowledge, excel in innovative technology applications, as well as develop world-class solutions to real world challenges. In today’s episode Earnest shares with us on his life, how he transitioned from a corporate hustler to an online mogul and how his business is continuously growing. Key Points From This Episode: Earnest shares with us on how he got to where he is today, starting with 19 year old Earnest. Hear how Earnest went from door-to-door sales to being a Marketing director. Find out what made Earnest pursue his online business journey. Learn why Earnest chose to go into online business in particular. Discover how network marketing benefited Earnest in the long run. Understand how success principles can be used in multiple different fields. Hear what Earnest’s goal was at the time and how he went about achieving his goal. Find out what drop shipping is and what it does. Discover how not having to trade his time for money got Earnest excited. Understand how Earnest’s investment of $12.50 has grown to a company set for 7 figures. Hear how Earnest was able to do all this so fast, while having a full time job. Find out how Earnest found ways to add value to his customers. Learn what a USP (Unique Selling Proposition) is and how to benefit. Hear how to grow your reach with paid advertising through using different avenues. Earnest tells us that a good standard conversion rate online is 1%. Find out where to get started if you’re looking to sell products online. Discover what you need to get an online business started. Hear how to distinguish whether or not to start advertising on Google PLA’s or Facebook Ads. Find out how Earnest overcame struggles and difficulties to get where he is today. Learn what happened with Earnest’s mind shift and how his goals changed, Hear about some of Earnest’s travels. Earnest shares with us about how he got fired from his corporate job. Tweetables: [spp-tweet tweet="“If I can continue to make money while I’m sleeping, I wouldn't have to work until I die.” — @EarnestEpps"] [spp-tweet tweet="“You don’t count the hours; you make the hours count.” — @EarnestEpps "] [spp-tweet tweet="“You can’t let what you can't do stop you from what you can do.” — @EarnestEpps"]  [spp-tweet tweet="“Before the millions it has to be the mindset.” — @EarnestEpps"]   Links Mentioned in Today’s Episode: Earnest Epps — http://www.earnestepps.com/ Earnest Epps on Twitter — https://twitter.com/EarnestEpps Earnest Ur Sales Force — http://www.ursalesforce.com/ Robert Kiyosaki's book, The Guide to Investing Drop Ship Lifestyle — www.dropshiplifestyle.com Shopify — www.shopify.com Google Analytics — analytics.google.com Adwords — https://adwords.google.com/home/   Access The Best Strategies, Tips & Advice! Every week, we send an email sharing my best advice, tips and strategies related to Real Estate Investing. Each of these weekly emails contain relevant and actionable information that can help you no matter where you are in your...

Craig Garber joins us on the podcast to talk about creating your USP aka unique selling proposition. The USP is the core differentiator of your business and he shares how to find that message and avoid the trap of making your business different by price or other low value ROI tactics.   Show notes: 00:31 Introducing Craig Garber 02:12 Getting to know and meet the legendary copywriter Gary Halbert. 05:49 How to create your USP - Unique Selling Proposition. 07:11 Look at your business and see what’s different about you and what’s appealing to your customer. 08:45 You don’t have to have something that’s unique. Your selling proposition is what has to be unique. 09:33 Ideas on how to design a USP 11:05 Why you shouldn’t focus on price 14:05 Doing something unique creates an experience and helps your customers feel good. 15:05 Finding out what your USP is with your existing business 17:30 Break down your process to see if there’s something that separates you. 20:19 Always talk with past customers and clients and ask: Why did you come back? 21:17 How to craft your USP if you don’t have any customers or feedback 23:44 Why Craig's parting advice is to keep it simple   Resources: Craig’s website - www.kingofcopy.com Book by Craig Garber - How To Make Maximum Money With Minimum Customers Book by Rosser Reeves - Reality In Advertising Book by Eugene Schwartz - Breakthrough Advertising

Developing & Improving Your Marketing, Part I What was discussed? Quote of the day: “If you work hard, be kind, then amazing things will happen.” – Conan O'Brien With a marketing campaign, you need to have a goal of what you'd like to get out of it. The goal needs to be realistic and something that you can implement. When you have a goal set, you'll need to focus on the following two things: Competitive Advantage Your competitive advantage is also known as your USP (Unique Selling Proposition). This is the thing that sets you apart from all the other businesses like yours, especially in your area. Why should people go to you and not your competitor? User-Friendly Website This is the second most important thing you need to have. If you're driving tons of traffic to your site through paid marketing efforts and then people land on your site and are really disappointed – you'll have wasted a lot of time and money. Your site needs to be easy to navigate and focused on user-friendliness. For example, there's a company in the area called Wisdom Teeth Only. That's the name of their site and the name of their company. Their entire company is focused on wisdom teeth and the fact that they're experts in that field. That's their niche! Your niche doesn't have to be focused around a specific type of surgery, but it does need to be focused on something. You could have the highest luxury dental practice in the area, or something along those lines. Pin down why people should go to you and put it into practice. Once you identify your USP, you can use it in all of your different marketing methods. After developing your USP, be sure that you turn your attention to your website. Make sure that you're looking at your site from the perspective of a visitor, not from the perspective of an owner. Here's a few things to consider when looking at your website: •    Is it easy to navigate? •    Does it use clean, uncluttered design? •    Does it load quick? •    Is it mobile friendly? •    Does it have a blog? •    Does it adequately, appropriately, and accurately describe the services you offer? •    Is your USP clearly on your homepage? •    Does it prominently display your contact information? •    Does it have photos and bios of the dentists of the practice? •    Are there reviews & testimonials? •    Is it updated and kept up to date? •    Is there an on page call to action? Some of the great websites you'll come across have a heavy focus on user experience. Outside of the marketing industry, very few people realize the impact that user experience can have on conversions. If your website has bright and loud menus, information all over the place, has animations or is slow to load, you're most likely losing customers. If you need assistance with developing your USP or improving your website, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/112 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “Change your thoughts and you change your world.” – Norman Vincent Peale 1. Assess Your Needs Do you really need to? If a practice has been in business for quite some time and has a solid reputation with a recognizable name, re-branding might not be the best choice. 2. Understand What It Takes It will mostly likely cost around $10,000 for a successful rebrand and there are a few questions you should be asking in order to understand how much it'll cost. Do you need a new website domain? Are you going to have new signage outside of your office? Are you going to need a new logo? All of that adds up. Understand that you'll need to do all of that plus market your new name as far as local SEO goes. Google, Yelp, Yellowpages and so on will need to be updated with the new business name, logo, and a description explaining the name switch. It'll take a lot of money and a lot of time to rebrand the business. 3. Have a Vision Where do you want to be in 5, 10, 20 years? What's your exit plan for the business? What do you want to portray with your redesign? Who do you want your potential patients to see you as? Ask yourself these questions and ensure that you have a strategic plan put in place to navigate the re-branding. 4. Do Your Research Think about colors and how they affect people's emotions, especially when designing your new logo. Research the psychology of colors and how they impact the choices of potential patients. Get a sense of what's working and what isn't working. Reach out to patients and others in the industry and get their opinion as well. 5. Rethink Target Customers Maybe your practice has focused on family practice and you'd like to switch to cosmetic services. Think about that when creating your new brand. You'll want to come up with a USP (Unique Selling Proposition) – for more information on developing a USP, check out our blog post! Once you've created your USP, make sure that your rebrand is in alignment with it. 6. Create a Plan Build a checklist of all the things that you need to keep track of. The best thing to do in a rebranding is to have a soft launch, initially have your original website domain redirect to the new domain. Put an image that says something to the effect of “Previously Known As” or “Now Known As”. Send out a press release once you've completely rebranded. Make sure you go by your plan so that you can strategically implement your rebranding strategy. 7. Communicate Clearly & Consistently Ensure that the same message is going out across all lines of communication. Make sure that your front office staff is giving out the same information as what's available online (social media, email, visits, etc.). You want everything to be as clear as possible. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We'll set up a time where we can talk and we'll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/083 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Have you ever been in a competitive selling situation? Well, the reality is as a real estate agent you are always in a competitive situation. Everyone you talk to knows a real estate agent, whether it's a family member, a friend, or a co-worker's spouse. So, the question I have for you is ... what are you doing to become THE go-to agent in your marketplace? The first step to staying top-of-mind and winning more listings is to formulate your USP (Unique Selling Proposition). Your USP is what makes you stand apart from the crowd, what's memorable about you, and why the client should select you over the competition. Read more: http://bit.ly/1T3AgzZ ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

Life isn't about finding yourself. Life is about creating yourself.  –George Bernhard Shaw Let's Go Beyond Personal Branding & Get to the Root of Your Authenticity with Vicky Ayala, Personal Brand & Storytelling Strategist People buy from or hire people they know, like, and trust! Your personal branding can influence their purchasing  and hiring decision as long as you're authentic in your message, how you position yourself, and your actions! Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their USP (Unique Selling Proposition), and then leveraging it across various platforms with a consistent message and image to achieve a specific goal. Questions to ask yourself: 1.) How is your personal brand helping you succeed in your career? 2.) Is your personal brand congruent with who you really are? 3.) Does your personal brand create a strong, consistent, and specific association between the you and the perceived value you offer? 4.)  Does your personal brand convey a feeling of trust? 5.) Does your personal story elevate your personal statement?   About The Coaching Parlour Podcast Guest: Vicky Ayala (www.vickyayala.com) Vicky Ayala's specialties include personal brand coaching, digital strategy and content planning. With over 15 years experience in design and online marketing, she shows multi-passionate creative professionals, media personalities and lifestyle coaches how to leverage their personal brand and launch a sustainable online business. Vicky Ayala's work experience includes program development and vocational counseling within the social services sector. She has also worked with major media and entertainment brands such as NBC Universal and Vme TV. Currently, Vicky can be found assisting new startups and consulting with entrepreneurs on how to stand out in a digital space.   Affirmation: I consciously connect to my authenticity, releasing false versions of myself! Give Yourself the Permission To BE YOURSELF! That's the best type of Personal Branding! Don't be scared to present the real you to the world - authenticity is at the heart of success. (Unknown Author) Resources Mentioned in Podcast Trini Trent Radio: Introverts Unite Episode Myers Briggs inspired Jungian Archetypes Sally Hogshead How To Fascinate Danielle LaPorte's "Desire Map" & Style Statement: Life by Your Own Design Renaissance Soul by Margaret Lowenstein                                                        So what is the core of your personal brand? How does it reflect your authenticity?  List it below in the comment section!    Ways to subscribe to The Coaching Parlour Podcast! Click here to subscribe via iTunes  Click here to subscribe via RSS You can also subscribe via Stitcher  You can also subscribe via Tunein radio  Feedback Contact me via email here Hit me up via twitter And make sure you rate, review, and subscribe on itunes!   Episode Show Notes Link: danielleholdman.com/003 Free Gift   Define & Live Your Purpose Free Ecourse! Sign Up Today and not ONLY receive a free 7 Step  Ecourse in discovering and defining your purpose, but on a monthly basis you receive free coaching AND complimentary monthly planning guide! Sign up Today!   Thank You! xoxo, Danielle M. Holdman  

  Ready to sweat? ITS BOOTCAMP TIME! Today Mark, a young programmer from Seattle, WA, will get actionable advice from Mike on how to start his web design business. Marketing and creating a USP (Unique Selling Proposition) are the keys Mike will be discussing. Shownotes Come on the Show

http://fizzleshow.co/85 - Questions from 4 listeners today take us into the realm of the USP (Unique Selling Proposition). We share some of our insights about getting to *clarity* in your offers to increase conversion and engagement. Enjoy!

Learn how to craft a Unique Selling Proposition for your cleaning company. Turn features about your company into benefits your customers can relate to.