Shoshana's Marketing Method

Coby's name may look familiar to you, and that's because he's my son and business partner! Coby Socher was a millionaire by 30, and he discusses the ups and downs of a real estate career that started at 18 and have been through numerous shifts. Want to live a life by design like Coby? Listen to the episode now! Follow Shoshana on Instagram at @shoshana_socher Want to improve your marketing game? Try this tools: Mailchimp: http://eepurl.com/h2tl1f SimpleTexting: https://simpletexting.grsm.io/tst

I'm pleased to introduce Kim Evilsizer, a member of my sales team and also the guest on the next episode of my podcast! Kim is great at nurturing and staying in touch with her past clients. She and Shoshana discuss what Kim has tried that works, and what hasn't. In Kim's second year of real estate, she is knocking it out of the park. Listen to find out how she did it! Follow Shoshana on Instagram at @shoshana_socher Want to improve your marketing game? Try this tools: Mailchimp: http://eepurl.com/h2tl1f SimpleTexting: https://simpletexting.grsm.io/tst

Who is Kurt Schwochow? He's the Cleveland Mortgage Guy, duh! Kurt and Shoshana talk about the differences and similarities of being a real estate agent a mortgage officer. They also discuss why it's so important for both professionals to have a preferred partner in the other industry. PLUS, find Kurt's favorite and least favorite parts of his day! Follow Shoshana on Instagram at @shoshana_socher Want to improve your marketing game? Try this tools: Mailchimp: http://eepurl.com/h2tl1f SimpleTexting: https://simpletexting.grsm.io/tst

033: Rachel Lebowitz: Why Price ISN'T Everything | Experts Elaborate For my next guest, I'm joined by Rachel Lebowitz! We discuss how she helps every business owner get what they REALLY want from their business. Listen to Rachel's thoughts on a variety of topics including work boundaries with your partner and why the price isn't always king! Don't forget to follow me on Instagram at @shoshana_socher!

033 Shoshana speaks with Nicky Norman about how she went from a top chef in the area to transitioning to a career in real estate. Listen to Nicky's thoughts on the struggles of being a new agent in the business and how she came out for the better for it.

031 Michael Repasky, CEO of Keller Williams Greater Metropolitan, joins Shoshana to discuss how he has lead the way for a brokerage to become one of the top producing in the country!

030 Host Shoshana Socher chats with special guest Maria Quattrone, professional real estate broker and the #1 RE/MAX Agent in Pennsylvania. Listen in about her journey that started in radio sales and lead to becoming a real estate brokerage owner. Maria Quattrone is an entrepreneur, real estate expert, investor, speaker, visionary, podcast host, and Founder/CEO of Maria Quattrone and Associates of RE/MAX @ HOME. Not to mention she is the #1 RE/MAX Agent in Pennsylvania! If you want to check out MailChimp click here: http://eepurl.com/h2tl1f If you want to check out SimpleTexting click here: https://simpletexting.grsm.io/tst

On this special episode of Shoshana's Marketing Method, host Shoshana Socher talks about organizational charts and the process of knowing who and when to hire.

Host Shoshana Socher chats about productive work models for the marketing world of real estate with Dassi Lazar, professional real estate agent, investor, and property management business owner. Dassi breaks down her experiences in the field, shares her thoughts on social networking in the business, and much more in this episode of Experts Elaborate.

027: 3 hacks I use to make marketing easy I must be crazy for saying that, and if you don't believe, I don't blame you! I always say, showing up is half the battle. The other half is just getting started! Everyone has to start somewhere, don't let your fear of failure hold you back. I know that getting started with your marketing can be intimidating, so here are some hacks that I use to make showing up super easy! If you want to check out MailChimp click here: http://eepurl.com/h2tl1f If you want to check out SimpleTexting click here: https://simpletexting.grsm.io/tst

026: These 3 Marketing Elements Can Make or Break You Are you: Giving your clients enough value with each time you contact them? Showing your authentic self? Utilizing social media enough? These 3 Elements must be included when you're marketing your business. No matter what level your marketing is at right now, there is always room for improvement! If you want to check out MailChimp click here: http://eepurl.com/h2tl1f If you want to check out MailChimp click here: https://simpletexting.grsm.io/tst

025: 4 things your marketing MUST have How do you feel about your marketing plan right now? Confident? Overwhelmed? or are you asking yourself, "What marketing plan?!" No matter what level your marketing is at right now, there is always room for improvement! Take a listen to my newest episode to get my 4 Things Your Marketing Plan MUST Have. It's fun sized, so don't worry about not having the time! If you want to check out MailChimp click here: http://eepurl.com/h2tl1f

024: 3 Simple Methods for Extreme Consistency It's time to get EXTREME(ly) consistent with your marketing! Everyone likes consistency... consistent paychecks... consistent referrals... consistent coffee orders... ... but the hard part is getting to that point of consistency. Listen to my latest episode to get my 3 Simple Methods that will help you get consistent with your marketing... and eventually lead to consistent paychecks AND referrals! (sorry this won't help with your coffee order!

023: STEP ONE to profitable marketing The Shoshana's Marketing Podcast is officially back, and even better than before! In the world of real estate marketing, there are so many strategies and ideas thrown at you on a daily basis. Unfortunately, that can lead you down a rabbit hole. Worry no more! Tell Peter Rabbit you have to go, because in this episode I tell you the FIRST thing to do when creating a profitable marketing plan. Learn more about MailChimp at http://eepurl.com/h2tl1f

In the world of real estate, there are some things that (seemingly) go hand in hand: –Success and the ever looming feeling of overwhelm –Getting lost in the weeds with all the marketing options –Ryan Serhant and a million dollar listing –The list goes on and on… But what about your business? Let's talk about starting with nothing, and growing a business to 7 figure earnings. Yup, I'm here to tell you that you can ditch the overwhelm, get purposeful with your marketing and be super successful all at the same time! The simple keys to success are in this podcast episode and here's the thing: I've been there, and I want to show you how you can do it too! Here's to happy listening, Shoshana Socher and Riley Balitski

021: The next generation of lead gen has arrived! It's not lead generation, it's not advertising... IT'S CULTIVATION! The next generation of lead generation has arrived, and we're ready to walk you through it! Let us introduce you to the cultivation mindset. You're probably asking yourself, "What in the world is a cultivation mindset?!" Well, in this episode Riley and I discuss how pivoting the way you look at your marketing will not only grow your business, but change it forever! Check out the latest episode of “Shoshana's Marketing Method” podcast! Listen to the episode and subscribe on Spotify to hear our full season. Need help with your marketing? You're in luck! Download our 12 Month Marketing Cheat Sheet HERE!

020: Is video content still king?

019: Is consistency your IG kryptonite?

018: 5 Instagram tips that make a huge difference Here are 5 REAL ESTATE SPECIFIC tips that will make a HUGE difference in the way you use Instagram for your business! The five categories are: Engagement Branding Authenticity Be an Expert Consistency We discuss why all 5 are important and how they are all tied together into the success of your account. If you enjoyed this episode, subscribe to hear our full season! If you want Instagram to be your jam, stay tuned for the next fews weeks!

017: Did you even know that Instagram offered this option? Instagram: I'M TRYING TO HELP YOU, LET ME HELP YOU! You (before listening to this episode): Help me? Why would you want to help me? Believe it or not, Instagram has many tools to help you succeed on the platform. For example, did you know that Instagram offers THREE different types of accounts? In our 2nd episode spotlighting Instagram, we discuss the different types of IG accounts, and which one YOU should be using! Do you know what Insights are? Well, we discuss why they are perhaps the most valuable tool that Instagram offers to its users. If you want Instagram to be your jam, stay tuned for the next fews weeks! Need help with your marketing plan? You're in luck! Download our 12 Month Marketing Cheat Sheet HERE!

016: Is Instagram worth it for real estate agents? DO NOT let your Instagram profile become a ghost town!

015: 5 Social Media Excuses that we're TIRED of hearing! Riley and I discuss the 5 common excuses that we hear agents use revolving around using social media for their business. This includes: "I'm not interested in social media" "I don't trust it" "I don't see ROI" "I don't know how to use it" "I don't have time" If you're using any of these excuses... STOP! Listen to the full episode to find out why it's important! This is the 4th and final episode of our mini series spotlighting getting back to the basics, stay tuned next week for the topic of our next mini series! Check it out and stay tuned to “Shoshana's Marketing Method” for more! Listen to the episode and subscribe on Spotify to hear our full season. Need help with your marketing plan? You're in luck! Download our 12 Month Marketing Cheat Sheet HERE

014: Back to Basics: 5 Marketing Basics Not sure where to start with your marketing? If you answered yes, read on! Riley and I discuss the 5 simple tools that will help you get started on the right foot and set you up for success in your marketing. This includes: Design Organization Email Client database and a content scheduler This is the 3rd episode of our mini series spotlighting getting back to the basics, stay tuned each week for our next topic! Check it out and stay tuned to “Shoshana's Marketing Method” for more! Listen to the episode and subscribe on Spotify to hear our full season. Need help with your marketing plan? You're in luck! Download our 12 Month Marketing Cheat Sheet HERE

013: Back to Basics: What's in it for me? We're talking about the "What's in it for me" attitude, and why that's how you need to approach ALL of your marketing. Not sure what the "What's in it for me?" attitude means? Listen to this episode! Riley and I take a step back and talk about the mentality that you need while considering your marketing strategies. This includes: What is the "What's in it for me?" attitude? Why do I need to use it? Best practices and helpful tips This is the 2nd episode of our mini series spotlighting getting back to the basics, stay tuned each week for our next topic! Check it out and stay tuned to “Shoshana's Marketing Method” for more! Listen to the episode and subscribe on Spotify to hear our full season. Need help with your marketing plan? You're in luck! Download our 12 Month Marketing Cheat Sheet HERE

012: Back to Basics: The Database Ok, so maybe it's not a secret, but it's definitely a weapon you need in your real estate arsenal! Can a well oiled client database take a good agent and make them a great agent? The answer is a resounding YES! In this episode, Riley and I take a step back and talk about the important basics of a having and utilizing your database. This includes: What is a Database? Do I need one? Best practices and helpful tips This is the 2nd episode of our mini series spotlighting getting back to the basics, stay tuned each week for our next topic! Check it out and stay tuned to “Shoshana's Marketing Method” for more! Listen to the episode and subscribe on Spotify to hear our full season.

In a digital world, your online presence can make or break your business. I discuss how you can get Google to work for you! In this episode, Riley and I take a deep dive into how to optimize your Google My Business page to put the best face on your business. This includes: What is Google My Business? Why should I use it? Best practices and helpful tips This is the 5th episode of our mini series spotlighting Relationship Marketing and why it is SOO important to the success of your business! Check it out and stay tuned to “Shoshana's Marketing Method” for more! Listen to the episode and subscribe on Spotify to hear our full season.

010: Event Marketing, it's kind of a big deal! Event marketing... YES, you need to be doing it! Event marketing is one of the best parts of relationship marketing, and here's why: I've said time and time again, you have to love on your database, and hosting client events is one of the most effective and intimate ways to do that! Not only is it a great way to get face time with your clients, but it's also FUN for everyone involved! In this episode, Riley and I take a deep dive into the benefits and value of event marketing. This includes: The purpose of client events In-person and digital event ideas Promoting your events and extra things to keep in mind during planning! This is the fourth episode of our mini series spotlighting Relationship Marketing and why it is SOO important to the success of your business! Check it out and stay tuned to “Shoshana's Marketing Method” for more! Listen to the episode and subscribe on Spotify to hear our full season.

If you're still waiting for the internet fade to be over, you may not want to read on! Text marketing? An effective away to reach your clients, or just for middle schoolers to text their crushes? In this episode, Riley and I take a deep dive into the benefits and value of text marketing. This includes: Text message statistics Open rates Engagement rates and using texting to get personal! This is the second episode of our mini series spotlighting Relationship Marketing and why it is SOO important to the success of your business! Check it out and stay tuned to “Shoshana's Marketing Method” for more! Listen to the episode and subscribe on Spotify to hear our full season.

Is email marketing dead... or do emails make the world go round? I'll give you the answer... email marketing is far from dead! If you aren't utilizing email in your marketing, then you are missing out on easy referral based business! In this episode, Riley and I take a deep dive into the benefits and value of email marketing. This includes: Email marketing statistics Why you should be using email marketing and the many different types of email marketing This is the second episode of our mini series spotlighting Relationship Marketing and why it is SOO important to the success of your business! Keep an eye out for next weeks episode on Text Marketing! Check it out and stay tuned to “Shoshana's Marketing Method” for more! Listen to the episode and subscribe on Spotify to hear our full season.

I'll give you the answer... they mean EVERYTHING and if they don't, they should! In this episode, Riley and I take a deep dive into the benefits and value of relationship marketing. This includes: Client Experience Referral business Uniqueness Loyalty Cost This is the first episode of our mini series spotlighting Relationship Marketing and why it is SOO important to the success of your business! Check out and stayed tuned to “Shoshana's Marketing Method” for more! Listen to the episode and subscribe on Spotify to hear our full season.

Should you be farming right now? And no, we're not talking about corn! In this episode Shoshana and Riley discuss: What is real estate farming? Specific methods it can be accomplish and the PRO and CONS of implementing it into your business Listen to the episode and subscribe on Spotify to hear our full season. Need help with your upcoming marketing plan for 2022? You're in luck! Download our 12 Month Marketing Cheat Sheet HERE

All of the different ways you can market your business can make you want to pull out your hair. SO MANY OPTIONS, WHERE DO I START?! In the fifth episode of the podcast, Riley and Shoshana discuss unique ways of marketing your real estate business and if we recommend you try them out for yourself! Listen to the episode and subscribe on Spotify to hear our full season. Need help with your upcoming marketing plan for 2022? You're in luck! Download our 12 Month Marketing Cheat Sheet HERE

What is real estate marketing? Marketing is an essential component to nearly every business, and real estate businesses are no exception! Shoshana and Riley discuss the THREE essential components of marketing your real estate business. The 3 Main Components of real estate marketing is: Promoting your ___, ___, and ___ in order to attract ___ and ___! Listen to the episode and fill in the blanks! Need help with your upcoming marketing plan for 2022? You're in luck! Download our 12 Month Marketing Cheat Sheet HERE

Marketing vs. Prospecting... what's the difference?! Shoshana and Riley play a game to discuss the differences (if any) between Marketing and Prospecting. Need help with your upcoming marketing plan for 2022? You're in luck! Download our 12 Month Marketing Cheat Sheet below! Click HERE to Download Download Shoshana's 6 Super Scripts: What you get: 6 scripts for calling your past clients and sphere of influence. I mean, why is it easier for people to call complete strangers instead of people who already know, like and trust them? Don't wait any longer, download now and learn how to Speak to your past clients and sphere of influence! Click HERE to Download

Shoshana's 6 Super Scripts: Engage your Sphere at the End of the Year! Transform your business by calling your past clients and sphere of influence regularly! Using these exact scripts, I kissed my old lead generation methods goodbye and opened the door to unlimited referrals! And guess what? YOU CAN TOO! Download Shoshana's 6 Super Scripts: What you get: 6 scripts for calling your past clients and sphere of influence. I mean, why is it easier for people to call complete strangers instead of people who already know, like and trust them? Don't wait any longer, download now and learn how to Speak to your past clients and sphere of influence! Click HERE to download

Welcome to the first ever Shoshana's Marketing Method podcast where Shoshana and Riley really get things rolling! In this episode, we'll debunk 5 common marketing myths: Marketing can only be done by hiring someone Advertising=Marketing Lead Generation and marketing are different things Marketing equals fast results Marketing is only to acquire new clients If you haven't already, make sure to grab our “Clients For Life” Plan here: