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Jen Esparza is a marketing agency owner, business consultant, and author dedicated to helping small businesses and nonprofits craft and implement effective marketing strategies. She is the author of Marketing Basics for Your Small Business and Marketing Basics for Nonprofits, both designed to provide clear, actionable guidance without industry jargon.Head over to https://thejenadvantage.com/ to learn more about Jen's services and expertise, read blogs and download free resources and find information about her books.
Contractor Success Map with Randal DeHart | Contractor Bookkeeping And Accounting Services
This Podcast Is Episode 614, And It's About Social Media Marketing Basics For Construction Contractors Social media can feel overwhelming. With so much noise and so many platforms, where do you start? The truth is that a great social media strategy can transform how you connect with customers and help you grow your contracting business. Social media platforms' reach and accessibility are unprecedented. They connect businesses with a vast audience in real-time. Besides their broad reach, social media platforms also serve as valuable tools for businesses to listen to what their customers say about their brand, competitors, or the industry. Social media allows for active engagement. Construction companies like yours can post questions, respond to comments, and forge stronger customer bonds. Unlike traditional marketing channels, it's a great leveler. All businesses – whether big or small, have equal access. This means smaller companies can compete effectively against their larger counterparts. Whether you are new to social media or are refining your approach, these six steps will help you thrive online. 1. Start with the fundamentals Social media isn't just about pretty pictures or funny tweets. At its core, it's a powerful tool for strengthening your brand, building relationships, and hitting your business goals—if you have a plan. Think of it this way: Posting randomly is like throwing darts in the dark. Set clear objectives for your efforts. Are you trying to boost brand awareness, increase leads, or engage your current customers? Once you define your goals, you can create content that moves the needle. Action steps: Map out your objective. To build brand awareness, plan posts introducing your business, sharing behind-the-scenes moments, or showcasing customer testimonials. Identify your target market, including homeowners, commercial property managers, or other businesses needing construction services. Create customer personas to understand their needs, challenges, and preferred social media platforms. 2. Choose the Right Platforms You don't need to be everywhere—you need to be where your audience is. Each social platform serves a different purpose. If you're a Commercial Remodeler, LinkedIn lets you interact with other businesses and build authority. For visual appeal, Instagram is still king. Facebook can help you connect with a broad range of users, while TikTok excels if you want to reach younger audiences. Quick tips: Focus on visually-driven platforms like Instagram and Pinterest to showcase completed projects. Use Facebook for community engagement and updates about your services. Consider LinkedIn for B2B connections and networking with industry professionals. 3. Develop a Content Strategy Walking into a grocery store that constantly changes where items are placed is incredibly frustrating, and that's exactly how your audience feels if your posts are scattered and inconsistent. A content strategy helps you post consistently, maintain your brand's voice, and keep people returning for more. Content calendars can be your best friend. They help you plan posts. And variety is key! Include posts showcasing your services, tips to help your audience, fun polls, or behind-the-scenes sneak peeks. Action steps: Share high-quality images and videos of your work, such as before-and-after shots or time-lapse videos of projects. Post educational content that teaches your audience about construction processes, maintenance tips, or industry insights. Highlight customer testimonials and case studies to build trust with potential clients. 4. Engage with Your Audience Social media isn't a one-way street. Don't just post and ghost—start conversations. Respond to comments, ask questions, and keep the dialogue going. Genuine interactions build trust and loyalty. Contests, polls, and live Q&A sessions are excellent for boosting engagement. For example, hosting a giveaway like "Share your favorite product/service moment and tag us for a chance to win!" can encourage your audience to interact with your brand. Practical approach: Respond promptly to comments and messages to build relationships and trust. Encourage clients to share their experiences and tag your company in their posts. Join relevant groups or forums on social media to connect with potential clients and industry peers. 5. Explore Paid Advertising Organic content is essential, but paid advertising can supercharge your reach. With ads, you can target specific demographics, interests, and behaviors. The best part? You don't need a massive budget to start. Start small, run tests, and identify what works. What you can do: You could advertise your bestselling product or promote a free resource (like an eBook or webinar). Ads help you position content in front of your dream customers. Consider running targeted ads on platforms like Facebook and Instagram to reach a broader audience. Use geographic targeting to ensure your ads reach local homeowners and businesses needing construction services. Start with a $50 test ad on Facebook or Instagram. Target a specific audience, monitor results, and expand from there. 6. Track and Analyze Your Results How do you know if your social efforts are paying off? Numbers don't lie. Pay attention to metrics like reach, engagement, and follower growth. Built-in analytics or third-party tools make tracking what's working (and what's not) easy. If you notice that your audience loves memes or prefers short videos, adjust your strategy based on that data. Social media success is flexible—it's about trying, learning, and improving. If you're new to this: Use analytics tools available on social media platforms to monitor engagement, reach, and conversion rates. First, focus on a few key metrics. Start with the engagement rate (likes, comments, shares) and build from there. Adjust your strategy based on what content performs best and resonates with your audience. Remember to monitor industry practices and adapt your strategy accordingly. To increase visibility and engagement, participate in social media challenges or trends that align with your brand. Final thoughts It's important to note that while setting up a social media account may be free, social media marketing is not devoid of costs. The time spent updating channels, responding to posts, and participating in discussions equates to time not spent on other business activities. Social media marketing doesn't have to feel overwhelming. The results will come when you focus on understanding your audience, crafting a strategy, and staying consistent. Success takes time, but with some planning, you can connect with your customers, grow your brand, and achieve your goals—one post at a time. By implementing these social media marketing basics, construction contractors like you can effectively promote your services, engage with your clients, and grow your brand online, ultimately building meaningful connections and trust with your audience. About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com
296 Tasso Limneos Over Hoe Hij Als Oprichter Van Victus Sales Evolueerde Naar Multi Ondernemer En Oproept Om Te Dromen | What's On Your Mind? (Dutch/Nederlands)Hi ik ben Peter en elke week geef ik jullie een podcast over personal development, mindset & verkoop. What's On Your Mind ? is een 1 uur conversatie. Iedereen heeft een verhaal. En ik wil dit verhaal van mijn gast naar boven brengen.In ons topgesprek neemt Tasso Limneos je mee in zijn ondernemersavontuur, startende bij Victus Sales naar verschillende bedrijven.De kracht van consistentie: Tasso laat je zien hoe stabiele processen in cold calling en marketing langdurige resultaten kunnen opleveren. Denk aan continuïteit in afspraken en tevreden klanten.Personal Branding en zichtbaarheid: Ontdek hoe jij jouw zichtbaarheid kunt vergroten via sociale media. Met kleine, consistente acties kun je grote impact maken.Effectieve verkoopstrategieën: Leer hoe jij je verkoopproces kunt optimaliseren, zoals het slimmer aanpakken van meetings en het benutten van langdurige compounding-acties.Durf te dromen zonder grenzen: Tasso moedigt je aan om groots te dromen en die dromen op te splitsen in haalbare stappen. Begin klein en werk naar iets groots toe!Marketing Basics die werken: Krijg inzicht in hoe eenvoudige en consistente marketing, zoals social ads en branding, veel effectiever kan zijn dan complexe tools.Samen bereik je meer: Succes is geen solo-avontuur. Tasso laat je zien waarom samenwerken en het inspireren van je team essentieel zijn om jouw doelen te bereiken.Connecteer met Tasso op social media:https://www.linkedin.com/in/tasso-limneos/Subscribe to see more inspiring videos: https://www.youtube.com/c/petersnauwaertShare this video with a YouTuber friend: https://youtu.be/iU19HpwaK9s Leave your email address at http://www.psgrow.com and receive a weekly update when the new episode is availableSupport your podcast via Patreon https://www.patreon.com/psgrow?fan_landing=true or WhyDonate https://whydonate.nl/donate/PSGROW/enIk gebruik Willow, een Belgische software om alle social media posts op Twitter, Facebook, Instagram en LinkedIn te posten. Willow's tool en consultants zorgen ervoor dat je altijd weet wat, hoe en wanneer je moet posten. Ik ben er zelf heel tevreden van wegens het grote gebruikersgemak.Van eenvoudig inplannen tot content inspiratie en glasheldere analytics. Contacteer me op peter@psgrow.com als je wil genieten van 1 maand gratis !Ben jij klaar om je salesstrategie naar een hoger niveau te tillen? Ben je het beu om te focussen op de verkeerde leads? Automatiseer je processen van prospectie tot het sluiten van deals en focus op wat écht telt: oprechte gesprekken met je prospects. Met Bizzy identificeer je moeiteloos nieuwe leads en stroomlijn je jouw workflow voor maximale impact.Bezoek vandaag nog bizzy.org en ontdek hoe jij net zoals Trixxo, Hudson, Alan, Delaware en Victus sales jouw salesproces kunt transformeren met BizzyMusic: Intro Peter Snauwaert (Copyright)Voice-over: Stemmig by Sara FiemsLet's connect:LinkedIn: https://www.linkedin.com/in/petersnauwaertTwitter: @petersnauwaertInstagram: @ps_growFacebook: https://www.facebook.com/PSGROWE-mail: peter@psgrow.com Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
In dieser Episode von Recruiting Basics diskutieren Artur und Stefan mit Dominik die Unterschiede zwischen Performance Marketing und Recruiting, die Auswirkungen von Marktveränderungen auf die Rekrutierung und die Notwendigkeit, Zielgruppen besser zu verstehen.
In this episode of The New Flat Rate podcast, Danielle talks to Online Access's Director of Sales & Marketing, Colleen Keyworth, about the challenges contractors face in staying consistent with their marketing. They discuss how contractors can develop a marketing strategy that aligns with their goals, the importance of maintaining a steady presence, and how to avoid the common pitfalls of reactive marketing. Colleen shares actionable tips and insights to help contractors take control of their marketing efforts and build a sustainable, long-term approach to growing their business. Links and Resources: https://thenewflatrate.com/podcast/ hvacwebsites.com
Law Firm Marketing Basics for 2025Join our host, Toby Rosen, as we explore the multifaceted world of multimedia marketing to boost your law firm's credibility and reach. Learn why updating your content matters, and how to use calls to action effectively. Discover the power of email marketing that hits the mark through smart segmentation and automation, ensuring your communications are value-driven and relationship-strengthening, and so much more.Ready to transform your law practice's digital presence and client engagement strategy for 2025? Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show
Recorded 10/2/2024As corn and soybean harvest season is in full swing here in Pennsylvania, there is no better time to have a conversation about grain marketing strategy than the present! In this episode, our grain marketing novices, Ryan and Justin, invite grain marketing expert Jon LaPorte of MSU Extension to discuss the basics of grain marketing. We discuss grain marketing terms like basis and futures, contract options available to farmers, as well as market trends. Hosts: Ryan Spelman and Justin Brackenrich, Penn State ExtensionGuest: Jon LaPorte, Michigan State ExtensionLinks:Michigan State University Extension DEMaND SeriesGrain Marketing Evaluation ToolCommonly Used Grain ContractsPhoto credit: Ryan Spelman, Penn State ExtensionSign up to receive our newsletter, Field Crop News! and follow us on Facebook!
As the former CMO of Sonos, Joy Howard's job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it's her job to convince them not to.
About Bob Wischer Bob is a visionary leader and is passionate about inspiring, challenging, and encouraging men to break their status quo. Serving as a life-strategist, creator, and a personal development junkie, Bob empowers men with what they need to find purpose, forge connection, and live in alignment. As a husband, father, and disciple, Bob believes that no man should float through life without a guide and most men did not get that from their fathers. Every man needs to have a man or two in his life to help him see the potholes, or to help him get back on the road after he does. https://www.menbecomingbettermen.com/ https://www.facebook.com/bob.wischer?mibextid=LQQJ4d ---------------------------------- About Jen Esparza The short of it: I am a marketing agency owner. I help small businesses and nonprofits create and implement marketing strategies. I am the author of Marketing Basics for Your Small Business and Marketing Basics for Nonprofits (both can be found wherever books are sold). I work with entrepreneurs not only in the marketing space, but as a general business consultant as well. https://thejenadvantage.com/ https://www.linkedin.com/in/jen-esparza-17823b29/ ---------------------------------- When It Worked Podcast https://getoffthedamnphone.com/podcast
This week Jeanette and marketing expert, Jennifer Swineford, sit down to discuss the importance of personal branding and bespoke marketing strategies.Tailored for Christian women in business, this episode dives deep into personalized marketing strategies, the importance of personal branding, and integrating faith into your business practices. Discover practical tips, inspirational stories, and actionable insights to grow your business while staying true to your God-centered values. Jennifer Swineford's approach as a FractionalCMO (Chief Marketing Officer) lies in understanding the uniqueness of each business and weaving her strategies effortlessly into their story. This customization is at the core of every service offered by Limitless Impact Agency and their commitment to personalized, client-centered success. When Jennifer works with a business she becomes part of the team, a co-architect of their vision, personalizing her services to the specific needs and desires of each business. Whether it's implementing marketing strategies or training sales and marketing teams, her involvement is comprehensive and transformative. In this episode: Personalized Marketing Strategies: Understand the unique needs of your business to create tailored marketing plans that resonate with your target audience. Power of Personal Branding: Learn how building a strong personal brand can significantly impact your business growth and client trust. Integrating Faith in Business: Discover ways to incorporate your Christian values into your marketing strategies, creating a God-centered business. Importance of Niche Marketing: Focus on a specific niche to avoid vague messaging and connect deeply with your ideal clients. Seeking Help for Business Growth: Embrace the importance of asking for help and investing in the right resources to accelerate your business success. Bible verses: 2 Timothy 2:15: "Do your best to present yourself to God as one approved, a worker who does not need to be ashamed, and who correctly handles the word of truth." Wanna go deeper? Attend the Free Workshop 7-Figure systems: https://jeanettepeterson.com/systems Connect with Jennifer: Website: https://limitlessimpactagency.com Email: Jennifer@LimitlessImpactAgency.com Schedule a FREE Strategy Session: https://connect.limitlessimpactagency.com
Don't miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLYEpisode Breakdown:00:00 – Introduction and Conference Announcement02:10 – The Importance of Marketing Basics05:33 – Direct Response Marketing Explained08:23 – The Six Rules of Direct Response Marketing08:43 – Rule 1: Always Make an Offer12:26 – Rule 2: Create Urgency15:10 – Rule 3: Clear Instructions18:55 – Rule 4: Follow Up22:58 – Rule 5: Track and Measure27:24 – Rule 6: Results Matter31:34 – Conclusion and Special OfferKey Takeaways:Always Make an Offer - Every marketing piece, from emails to social media posts, should include a clear offer. More offers = more revenue.Create Urgency - Give your audience a reason to act NOW, whether through limited-time offers, challenges, or specific events.Provide Clear Instructions - Confusion kills conversions. Lay out clear, step-by-step instructions on what your audience should do next.Follow Up Consistently - Most gym owners are sitting on a goldmine of unconverted leads. Follow up with them to maximize your revenue.Track and Measure - Know where your leads are coming from, and what marketing channels are generating the best return on investment.Results Rule - The only metric that matters is money. Track your financial returns and double down on what's working. Buy Vince's Big Book of Marketing Now: CLICK HERE If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Mike and Jackson break down the essentials of effective marketing, focusing on foundational practices rather than flashy tactics. They emphasize the importance of understanding your clients' true needs and crafting marketing messages that address these concerns directly. Key insights include avoiding self-promotional fluff, creating clear and compelling calls to action, and ensuring effective follow-up. Jackson highlights the value of personal connections and clear communication throughout the client journey. Tune in to learn how to refine your marketing approach for better results and deeper client engagement! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
This week on The Home Builder Digital Marketing Podcast, Jake Kaplan of Garman Homes joins Greg and Kevin to discuss why home builders should return to the basics when it comes to digital marketing. https://www.buildermarketingpodcast.com/episodes/230-returning-to-home-builder-marketing-basics-jake-kaplan
Everyone is looking for the advanced strategy and the fancy funnels, but what most business owners actually need is to go back to marketing basics.Breaking down the top 6 marketing activities that pack a big punch.30 day GROW Business & Marketing Academy Pass - https://peggy-james.mykajabi.com/offers/rTB2V4NCShow notes: https://peggyrejames.com/podcast/69-marketing-basicsReady to work less and make more through a scalable business model? Enrollment is open for GROW Business & Marketing Academy - Click here to join. Connect with me on Instagram: @peggyrejames Join the community: https://www.facebook.com/groups/sixfigureshiftcommunity/
The Marketing Basics – that's the theme on the Podcast. Let's get the marketing basics right, except today we are talking foundational bricks with Tamara Simon. Whether you've been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/294 Take a listen to episode 294 and hear the GOLD!
Bienvenida a la Temporada #2 de SEO Marketing y un Café! Muchas gracias por estar acá durante el año que llevo de compartir contigo! Gracias por escuchar el podcast y por darme a conocer tus inquietudes! Es un gusto poder compartir contigo! Con la nueva temporada seguiremos compartiendo los conocimientos de SEO y marketing digital. Estaré compartiendo una serie de conceptos de marketing digital simplificados. También quédate pendiente con los nuevos episodios de Minuto de Marketing los días Miércoles (MMM) que te traerá tips de marketing digital. Asegúrate de darle FOLLOW o seguir a este podcast en la plataforma donde lo escuchas! Si tienes dudas o sugerencias y quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com. Como siempre, me puedes también enviar un mensaje en Instagram o en Facebook o visita mi página web para más información: LourdesHurtado.com. Será un gusto verte por allí! Un e-abrazo, Lou
The Marketing Basics – that's the theme for April on the Podcast. Let's get the marketing basics right, except today we are talking systems and processes with the guy who literally wrote the book on it – David Jenyns. Whether you've been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/293 Take a listen to episode 293 and hear the GOLD!
In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, delves into the intricacies of the marketing funnel and the importance of brand trust, alignment, visibility, and readability in growing a thriving business. She emphasizes the significance of reaching the third generation of clients and discusses the key steps of awareness, interest, and consideration in the marketing funnel. Amanda shares practical tips for enhancing brand awareness beyond social media, highlights the role of unique content in cultivating client interest, and underscores the need for streamlined contact methods to facilitate effective conversion. “One of the most important things that I can tell you … is you need to make contacting you as easy as possible. If it is difficult to contact you, they're done. They are not going to [reach out to] you.” — Amanda Rae What You'll Learn 01:52 Building Brand Trust and Alignment 05:29 Understanding the Marketing Funnel 08:17 Expanding Your Reach with Brand Awareness 13:27 Cultivating Interest Beyond First Impressions 18:35 Enhancing Consideration for Effective Conversion
The Marketing Basics – that's the theme for April on the Podcast. Let's get the marketing basics right, except today we are getting the SALES BASICS right with Frances Pratt who is as passionate about sales as I am about marketing (amazing, right? I know!). Whether you've been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/292 Take a listen to episode 292 and hear the GOLD!
The Marketing Basics – that's the theme for April on the Podcast. Let's get the marketing basics right, and build the business on good foundations. Whether you've been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. Today I am sharing answers from your peers who have their best business advice for you. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/291 Take a listen to episode 291 and hear the GOLD!
In the digital era, where inboxes are battlegrounds for attention, email marketing is key for companies to connect with their audience. This method of marketing is not just about promoting products or services; it's an art and a science, blending compelling copywriting with an understanding of consumer behavior. Good email marketing is about respecting your audience, giving them useful information, and interacting with them beyond just selling them things. Meet Monica Badiu, an Email Marketing Copywriter and Copy Coach. She has a knack for crafting copy that's not just compelling but also customer-centric. Monica focuses on treating audiences as human beings and delivering value beyond mere sales. In this episode, she talks about the importance of understanding your audience, developing a big idea for your emails, addressing customer objections over time, uncovering and correcting false assumptions about your audience, and adopting ethical email marketing practices. Listen in for advice that could change your approach to email marketing and significantly impact your business's success! Resources Monica Badiu's Website Monica Badiu on LinkedIn
The Marketing Basics – that's the theme for April on the Podcast. Let's get the marketing basics right, and build the business on good foundations. Whether you've been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. Today we start with three most important questions – Who is your Who, Where do they hang out and what do you want to be famous for. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/290 Take a listen to episode 290 and hear the GOLD!
A solosode with ME (Corey Hiben) talking about the 3 marketing basics every health brand should consider. In This Episode: 01:00 - Pick Someone 03:20 - Have a Primary 05:20 - Know what you want The Health Hustle Newsletter - Marketing Gems for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/144
This week's episode is a replay of the hottest marketing tips from marketing expert Julie Nemitz from Ep. 41.Resources MentionedEpisode 41Theatre Marketing Lab"In The Greenroom" podcastJulie's newsletterTheatre Marketing Lab Content ClubCanvaAbout Our GuestJulie Nemitz is a renowned theatre marketing leader & the force behind Theatre Marketing Lab and the popular podcast "In The Greenroom" where she offers insightful conversations with theatre leaders and actionable marketing advice. She has taken the theatre world by storm, attracting listeners globally, & reached the top #140 performing arts podcasts in the United States. For the past 10 years, Julie has revolutionized how theatres & theatre artists attract audiences through innovative strategies & compelling content. She is passionate about ensuring every community has a thriving performance space, regardless of size. Known for her infectious enthusiasm & deep knowledge of the latest digital marketing trends, Julie helps theatremakers uplevel their strategies and content through personalized consultations, coaching, & classes in the Theatre Marketing Lab. She has a special gift for analyzing what's not working and designing customized solutions to sell more tickets and deepen audience loyalty. Countless clients have experienced record-breaking sales under her guidance. When she's not busy transforming local theatres, you can find Julie rolling up her sleeves & guiding theatre artists into the digital age. Julie is also an adjunct faculty member at Western Michigan University, teaching performing arts marketing to the next generation of theatre artists.julienemitz.com Follow Julie on FB and IG Connect with host Melissa Schmitz***Sign up for the 101 Stage Adaptations Newsletter***101 Stage AdaptationsFollow the Podcast on Facebook & InstagramRead Melissa's plays on New Play ExchangeConnect with Melissa on LinkedInWays to support the show:- Buy Me a Coffee- Tell us your thoughts in our Listener Survey!- Give a 5-Star rating- Write a glowing review on Apple Podcasts - Send this episode to a friend- Share on social media (Tag us so we can thank you!)Creators: Host your podcast through Buzzsprout using my affiliate link & get a $20 credit on your paid account. Let your fans directly support you via Buy Me a Coffee (affiliate link).
In today's episode, we've compiled some insightful highlights on marketing strategies in the commercial real estate space.Our guest today is Kimberly Zar Bloorian, a marketing expert who delves into why commercial real estate companies are often slow to adopt new marketing strategies and emphasizes the importance of building visibility in the digital age. We discuss the significance of relationships in the industry and how digital marketing can complement and enhance these connections.We also explore the concept of untapped business potential and the importance of consistent marketing efforts, even when direct results aren't immediately apparent. Our guest advises on maintaining marketing momentum during economic downturns and the importance of adapting strategies to current market conditions.For those looking to enhance their marketing efforts, we cover practical tips on building a robust email list, establishing a social media presence, and the value of personal branding on platforms like LinkedIn and Instagram. We discuss the nuances of content creation, including the ideal length for videos on different platforms and the importance of a call to action in every post.She also shares insights on how to effectively represent a company's brand through individual team members and the benefits of working with a marketing agency versus hiring an in-house marketing manager.To wrap up, we touch on the importance of attending conferences, not just for networking but also for content creation and follow-up strategies to maximize the impact of your presence at these events.Thank you for tuning in, and don't forget to like and subscribe to the Real Estate Syndication Show. Share this episode with friends who are looking to elevate their real estate marketing game!VISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media marketing and rebuilding a restaurant’s social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You’ll learn an effective approach for [...]Read More... from In-Ear Insights: Social Media Marketing Basics for Food & Beverage
If you want to fill you preschool with marketing basics, listen in to today's Preschool All Stars story: Djenane Bazile owns a childcare center and has struggled for years to fill her classes. After finding Joy and Preschool All Stars, Djenane transitioned from a childcare business model to a preschool business model and signed up 17 students! Listen in to discover how she filled her preschool with marketing basics, so you can too!Please rate and review us at Apple Podcasts. (We hope we've earned your 5 stars!)GET MY FREE RESOURCES FOR YOUR PRESCHOOL JOURNEY:❤️ Get my FREE “Start Your Preschool” book (+ $7.95 s&h)❤️ Start my FREE “7 Students in 7 Days” Challenge”❤️ Join my Preschool All Stars membership to get mentorship, support, friendship, and training for every step of your preschool journeyFOLLOW ME ON MY MISSION:
Solo episode with ME (Corey Hiben) teaching you about the 3 marketing basic all health & fitness professionals should know. 00:25 - Attention 03:23 - Value 05:50 - The Ask 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/123
Con el episodio #3 de la serie de episodios de los fundamentos del marketing digital, hoy te explico la diferencia entre el marketing de respuesta rápida y el brand awareness y porqué es importante saber la diferencia entre ellas. También recuerda que puedes ingresar GRATIS a este app para buscar la información de mi podcast y encontrar fácilmente el episodio donde yo hable un tema específico. Entra y puedes hacer cualquier consulta de los temas del podcast. En este episodio menciono los episodios #27 la diferencia entre el Tráfico Orgánico y Tráfico Pagado y #25 la diferencia entre las estrategias y las tácticas (YouTube). Si tienes dudas o sugerencias y quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com. Como siempre, me puedes también mandar un mensaje en Instagram o en Facebook. Será un gusto responderte! Un e-abrazo, Lou
Continuando con la serie de episodios de los fundamentos del marketing digital, hoy te explico la diferencia entre el tráfico orgánico y el tráfico pagado, porqué es importante saber la diferencia para crear una estrategia adecuada y también se menciona la diferencia entre el inbound y outbound marketing. También recuerda que puedes ingresar GRATIS a este app para buscar la información de mi podcast y encontrar fácilmente el episodio donde yo hable un tema específico. Entra y puedes hacer cualquier consulta de los temas del podcast. Si tienes dudas o sugerencias y quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com. Como siempre, me puedes también mandar un mensaje en Instagram o en Facebook. Será un gusto responderte! Un e-abrazo, Lou
Hoy, Lunes, te explico qué hay que tomar en cuenta en el mercadeo y los básicos o fundamentos del marketing digital. Hay que entender que conlleva una estrategia y la diferencia entre estrategias y tácticas. También recuerda que ahora puedes ingresar GRATIS a este app para buscar la información de mi podcast y encontrar fácilmente el episodio donde yo hable un tema específico. Entra y puedes hacer cualquier consulta de los temas del podcast. Mencionados en este episodio: Los episodios 6 al 9 para entender quién es el Avatar en el Marketing Digital y la estrategia de contenidos. Para ir al episodio 6 en Spotify haz click acá. Para ir al episodio 6 en Apple Podcast haz click acá. Para ir al episodio 6 en YouTube haz click acá Para ir al episodio 6 en Audible de Amazon haz click acá Si tienes dudas o sugerencias y quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com. Como siempre, me puedes también mandar un mensaje en Instagram o en Facebook en @lourdeshurtadom. Será un gusto responderte! Un e-abrazo, Lou
In this week's Your Whole Farm Solution, a partnership with MFA and Brownfield Ag News, MFA's Director of Grain Operations Eric Williams has a few grain marketing tips for farmers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Seattle Public Library - Author Readings and Library Events
Even the most skilled marketer may not be utilizing all five of these essential strategies. Kipp dives into fundamental rules for acquiring more customers. These rules are applicable to businesses of all sizes and are crucial for sustainable growth. Learn more on how these fundamental rules will attract more customers for your business, enhance your customer satisfaction, and achieve sustainable growth. Mentions Eight Sleep https://www.eightsleep.com/eu/ Asana https://asana.com/ HubSpot https://www.hubspot.com/ We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Chase Neely is the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded. He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019. More: https://leveragebrands.co/ Intro Music by Moby Gratis: https://mobygratis.com/ Outro Music by Dan-o-Songs: https://danosongs.com/
Marketing 101 Back to the basics I’m taking you back to marketing 101. It’s clear that more and more people are looking at marketing with unwarranted expectations. The pressure being put on this business system is unrealistic, in my opinion. I’m putting a stop to it. What are your thoughts on marketing? Do you […] The post Marketing 101 | Back To The Basics appeared first on .
Marisa Shadrick, one of the world's top 100 speakers, shares her journey of overcoming fear and finding freedom in writing and speaking on this episode of the Author to Authority podcast. She discusses her early struggles with writing and how she transformed ordinary writing into magnetic writing by attending classes and conferences. Marisa's insights on marketing, personal growth, and adaptability in a changing market offer valuable advice for entrepreneurs and professionals. The conversation also highlights the importance of prospecting and selling, proofreading and copywriting, and simplifying business strategies. Overall, this episode provides inspiration and practical strategies for enhancing writing and speaking skills, building authority, and achieving personal growth.
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Deanna Shimota about mastering B2B and B2C marketing with a focus on demand generation and content automation. What You'll Learn In This Episode: How to create a digital footprint. How to manage your media channels. How to implement demand generation. Quotes: "The way I look at it, lead generation and demand generation are actually very different marketing strategies. With lead generation, your marketing programs are only focusing on capturing the companies that are in market to buy right now. Demand generation has a focus in driving value, including consumers who are not looking to buy right now." (04:42) "If you've got this unique point of view in the story and it's very targeted to your ideal customer profile, You start to resonate more with them and you give them a reason to want to follow along." (11:21) "Sometimes we just have to pick a few things and do them really well and have the patience to let them work." (21:34) About Deanna Shimota: Deanna is the CEO of GrowthMode Marketing. At GrowthMode, they are a team of seasoned B2B marketers with a shared love for all things marketing. They blend the art and science of marketing to align with client goals and focus on achieving the results businesses need. She has made it her mission to know everything about B2B marketing. Deanna is on the top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, she stays grounded in a foundation of solid marketing principles. She has used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success. Learn More Here
Want to power a better lending journey from application to close? Meet Blend's Mortgage Suite: strengthened by features that improve and accelerate across the homeownership journey, including the LO Toolkit, hybrid and fully digital closing capabilities, and up-front quality of life perks like purchase affordability and soft credit pull, hundreds of financial institutions are closing more loans every day despite challenging conditions. Discover how a partnership can help you thrive by visiting their website.
The Jim Galiano Show: Online Business Success Minus the Stress
In today's podcast episode, we'll be discussing marketing advice for solo entrepreneurs. Every business model has its own set of challenges, and being a solo entrepreneur is no exception. As someone who has experienced the ups and downs of running a business alone, I understand the difficulties that come with it. In this episode, I'll be sharing my personal journey and some valuable insights on how to navigate these challenges successfully. We'll also be discussing the importance of personal development in achieving success as a solo entrepreneur. Subscribe to The Jim Galiano Show: Help for Freelancers & Solo Entrepreneurs on Soundwise
Have you ever felt lost when it come to marketing for your small business? Most do. In today's episode Kim and Marisa share about marketing fundamentals and you market confidently knowing that you are heading in the right direction.
Kim starts a new series of episodes which will be aired every Thursday. These are shorter episodes where Kim will be teaching on Authority Marketing, Book Publishing and Marketing.
In today's episode, Allan welcomes Assil Dayri. Assil is a multiple agency owner & director of AMD Consulting Group based between London & Dubai. The Group includes AMD Digital, a digital marketing agency passionate about helping brands and companies grow through effective marketing, social media & customer acquisition strategies. Start-up entrepreneurs can learn a lot about their businesses by researching, learning, and developing a strategic marketing plan. In addition, Allan and Assil discuss current marketing trends in different markets worldwide.
Become a Successful Podcaster With Bruce Chamoff - Audience growth, monetization, marketing & more!
We have an accompanying video for Quora Marketing Basics at https://www.youtube.com/watch?v=wdQJLv7Jgog --- Send in a voice message: https://podcasters.spotify.com/pod/show/successful-podcaster/message Support this podcast: https://podcasters.spotify.com/pod/show/successful-podcaster/support
Sh*t You Wish You Learned in Grad School with Jennifer Agee, LCPC
What is the Know, Like, and Trust factor and how does it impact your marketing? Jennifer Agee, founder of Counseling Community, Inc., takes a look at each of these 3 elements and gives practical tips on how to incorporate this marketing strategy to grow your audience. OFFERS & HELPFUL LINKS:Counseling Community TikTokJennifer Agee coaching pageCounseling Community Facebook communityCounseling Community InstagramAlaskan Cruise: Experiential Therapeutic Intervention Training for Therapists June 3-10, 2023Portugal Marketing Retreat October 2-7, 2023
In this episode of The Tactical Entrepreneur podcast, Steve talks about email marketing basics, tips, and tricks, do's and don'ts and so some basic techniques, why you should not buy email lists, the importance of subject lines, being clear, concise, and understandable, monitoring the performance of your email and so much more. “It's not about what you want to communicate to them. It's about what they want to interact with.” - Steve Schabacker How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!
Hold your scroll! Did you know that Pinterest may very well be the BEST online platform for sharing content and finding new clients...without all the drama that typically comes with social media? In this episode, Michelle chats with Pinterest expert Jana Osofsky – get her free Pinterest class at http://janaomedia.com/freeclass
Selling With Love is more than a podcast! Join the community of like-minded entrepreneurs ready to overcome their sales blockages and transform the planet at: https://www.linkedin.com/groups/14070148/ ===== How much do you think you know about marketing? Erik Huberman, the founder of Hawke Media, brings a powerful message: if your revenue is lower than $10k a month don't delegate your marketing to an agency, and when you hire one, consider that most of them aren't good at what they do. Successful businesses understand the principles of awareness, nurturing, and trust; know the Purchase Cycles of their customers, and balance their patience healthily. Don't blame the new iOS or Facebook policy for the success of your campaigns. Listen to this fantastic conversation and learn marketing and sales fundamentals first. Everything else will follow. =====