The Podcast Lead Generation Show

In this episode, I decided to open up and share a rather painful, but beautiful experience that happened to me recently. This year has seen many breakthroughs for me. This was another one.

You would think with me hiring a VA that my workload would get less. In fact, it's doubled. Yikes! Here I talk about what happened; what I'm going to do about it; and keep finding more clients.

I set a goal at the beginning of the year to focus on giving 100 speeches. Getting in front of other people's audiences. Well, I'm running a bit behind. But scratch 1! I did my first guest interview the other day. And in this episode, I'll share what happened; what I learned; and how I'll be a better guest going forward.

You can't be all things to all people. A lesson I reminded myself of this last week. In this episode, I'll share what happened and why I decided to end my business dealings with one of my clients. And what this means going forward.

So things are moving right along! With the launch of the new podcast, I was able to pick up 2 new clients for my new part of my business which is podcast production. I never thought about doing podcast production for others. I thought about teaching them how to do is faster. But some entrepreneurs don't want to learn how to do it. They just want it done. So here's that story! Listen to new podcast "Entrepreneurs on Podcasting"

An integral part of the podcast is the website. I use Wordpress just because of the ease of use. Today, I share what my plans are for the website behind "Entrepreneurs on Podcasting". Also, why am I training my VA on how to use Wordpress? And what this means for the long term plans for the business? Visit the new podcast here: https://entrepreneursonpodcasting.com

Show notes is where podcasts are made. Google search engines love love love show notes. In this episode, I talk about the show note format that I'm using; how I'm trying the VA to write them for me; and what this means for the podcast and my business moving forward. Visit the new podcast here: https://entrepreneursonpodcasting.com

Consistency is important when producing content. But it's not every day or every week. It's what is consistent for you. Today I talk about my decision to produce 2 episodes a week and the implications of that decision. I just didn't expect that people would be so eager to talk about how they are using podcasting for their business. And that's a good thing! Visit the new podcast here: https://entrepreneursonpodcasting.com

The new podcast has launched! Yeah! I'm really excited about how this can impact entrepreneurs who are wanting a podcast or have a podcast. Here are some lessons learned and the goodies we can take away from this. Visit the new podcast here: https://entrepreneursonpodcasting.com

Recently I joined a group where I believe my ICA is hanging out. When I wrote my "Hello!" post, I had some great questions come in regarding a single statement that I made. "I believe that podcasting is the ultimate business growth tool." What followed was a great conversation about what podcasting can really do for a business. I'll share what that conversation was. And why I believe it's one of the best pieces of content I have ever written. If you're tired of playing roulette with your ad dollars and you're ready to grow your business with a podcast plan that works, then check out the next https://startmybusinesspodcastchallenge.com

I'm building the new Free 5-Day challenge. The most important part of the challenge is not just the information but the transformation. Like any entrepreneurial endeavor, mindset is everything. So what am I doing to make sure that the challenge delivers on the mindset shift? How can I steer the attendees to believe that podcasting is the best tool to grow their business? In this episode, I share what I'm doing and the story behind it. If you're tired of playing roulette with your ad dollars and you want to grow your business with podcasting but you're not sure where to start ... then check out the FREE 5-Day Start My Business Podcast Challenge. Register now at https://startmybusinesspodcastchallenge.com

I'm rolling full steam ahead on the new podcast. My energy is fueled by my desire to show entrepreneurs how podcasting can help their business. And I'm not alone! We reached out to 100 entrepreneurs who are using podcasting to grow their business. Would they share their story with us? Almost half said yes! Now we are swamped! Hear the story in this episode! If you're tired of playing roulette with your ad dollars and you think podcasting might be a great tool but you don't know where to start ... then join the FREE 5-Day Challenge to get your podcast up and running quickly! Get on the wait list at https://startmybusinesspodcastchallenge.com

In this episode, I'm going to share some great news! Another challenge is coming out! This one is going to focus on teaching entrepeneurs how they can start a podcast, have episodes recorded and released all within 5 days. I'll share where this idea came from and who I plan on targeting with this Free challenge. If you're done playing roulette with your ad dollars and want a reliable platform that can help grow your business but don't know where to get started? Then join the FREE 5-day Start My Business Podcast Challenge at https://startmybusinesspodcastchallenge.com.

In Ep 207, I talked about getting onto Instagram Reels and TikTok. And I admit: I know nothing about creating either. In this episode, I talk about: how I got started; what my learning strategy is; what is the impact I'm having; and how I'm going to use both platforms going forward. Links: Cliff's Instagram Account: Cliff's TikTok Account: Are you an entrepreneur who wants to grow their business but you're not sure the best way to go? Podcasting is the best, most effective tool to grow your business. Join the waitlist for the FREE 5-Day Challenge designed for busy entrepreneurs to start a podcast. Get on the wait list here: https://startmybusinesspodcastchallenge.com/

So there's something you know you need to do. Whether it's for your business, your friends, your family ... and for whatever reason or another. You're putting it off. Why are you waiting? You're not allowed to give excuses. That's where I found myself the other day when I was speaking with my coach. Something I knew I needed to do but I was waiting. She asked me why. And I had no answer. Today, I explore this topic and give some things I'm thinking about as to why I always seem to wait. Links: You can find me on Instagram Here: You can find me on TikTok Here: If you're tired of playing roulette with your ad dollars and you're ready to grow your business, then check out the next https://podcastleadgenerationchallenge.com

In this episode, we're going to talk about how I'm using my new podcast to (1) build my network and (2) get more people to attend my challenge. They say that your network is your networth. And podcasting is the best relationship building tool out there. I'll dive into more details in this episode of how I'm using and rediscuss the concept of the Dream100. Which is mega important, by the by. If you're tired of playing roulette with your ad dollars and you're ready to grow your business, then check out the next https://podcastleadgenerationchallenge.com

I'm super excited to announce a new part of my marketing plan. And so far, it's working great! Ok so spoiler alert: it's a new podcast. And it's great. So far, I've learned a ton already just over the past week. Today I share what the podcast is, what you can learn from it, and who is going to be on it. I can't wait to get it out there! If you're tired of playing roulette with your ad dollars and you're ready to grow your business, then check out the next https://podcastleadgenerationchallenge.com

The 2nd challenge for the Podcast Lead Generation Challenge is in the books. What were the lessons learned. Where did I succeed? Where did I fail? What did I learn about the challenge and myself? I discuss my process of learning from my failures and how I'm using this to get better. If you're tired of playing roulette with your ad dollars and you're ready to grow your business, then check out the next https://podcastleadgenerationchallenge.com

I'm finally back behind the mic! Yay! I missed you all! Ok. So in this episode, I share the skinny behind having Covid and something very powerful I learned while I was sick. And it's awesome! If you're tired of playing roulette with your ad dollars and you're ready to grow your business, then check out the next https://podcastleadgenerationchallenge.com

Well I knew it was gonna happen sooner or later… But Covid finally made its appearance at my front door. In this episode, I'm gonna share a little bit about what that was like and what's been going on.

In this episode, I share the importance of why I needed to elevate my life; do something different.  How my dreams and desires impact me.  And what I want out of life to the fullest extent I possibly can. Show Notes: The next challenge is up! Register for FREE for the 5-Day Podcast Challenge at https://podcastleadgenerationchallenge.com

In this episode, I discuss what a HERO website (or funnel) is and why you need one. Not "should" but "need". I also talk about the importance of reviewing your social media accounts, what type of posts you want to have, and what the world is going to think about you. Show Notes: The next challenge is up! Register for FREE for the 5-Day Podcast Challenge at https://podcastleadgenerationchallenge.com

How can you get free publicity? Enter a competition! In this episode, I talk about how I'm going to get in front of my Ideal Customer Avatar in a group I believe they are hanging out in. Also what are the benefits of taking the time to be in competition. Quick Note: "You miss 100% of the shots you don't take." Wayne Gretzky. Show Notes: The next challenge is up! Register for FREE for the 5-Day Podcast Challenge at https://podcastleadgenerationchallenge.com

The adventures with the VA continue. And I'm surprised more and more at each turn. Today I discuss some hidden talents my VA has revealed (thankfully!). Also I discuss how this has allowed me to operate in my Zone of Genius and turned into another speaking engagement. This is great stuff! Show Notes: The next challenge is up! Register for FREE for the 5-Day Podcast Challenge at https://podcastleadgenerationchallenge.com

It's been a while since I talked about what I was reading.  In this episode, I discuss a book that is very apropos to what I am experiencing in life right now.  Join me as I discuss the good and the bad from this book.  Where I agreed and disagreed. Quick Notes:   Beliefs drive thoughts which triggers feelings.  The feelings dictate our actions which produces an outcome.  Those outcomes change our environment. Habits drive our outcomes.  Have different habits to elevate your life. Show Notes: The next challenge is up! Register for FREE for the 5-Day Podcast Challenge at https://podcastleadgenerationchallenge.com

I've been thinking alot about how I want to approach 2022. And today I share with you how I'm making decisions and what I will be doing to move the ball forward in a very real way. Show Notes: The next challenge is up! Register for FREE for the 5-Day Podcast Challenge at https://podcastleadgenerationchallenge.com

2022 has jumped off to a banging good start! And last week, something magical happened. And you're among the first to hear about it. In this episode, I'll share what happened and WHY I think it happened. HINT: It has to do with the Zone of Genius. Show Notes: The next challenge is up! Register for FREE for the 5-Day Podcast Challenge at https://podcastleadgenerationchallenge.com

The other day I had to fire my first employee. Me! And I hired somebody who is running circles around me. In this episode, I'm going to talk about my adventures in finding a virtual assistant, the process that I used, and the lessons that I learned. This one is great!

In this episode, we talk about a very simple but effective strategy to learn what to sell to your audience.

This year could have started off on the wrong foot.  With trying to deal with the anniverary of my dad's death, as well as trying to be there for my mom, things turned out well.  In this mindset episode, I share how I got through the holiday season and set myself up to be in a good place mentally for 2022. Sponsorship: The next FREE 5-Day Podcast Lead Generation Challenge is up!  Register for your seat today at https://podcastleadgenerationchallenge.com

Today I'm sharing a simple strategy on how you can grow your network using social media.  In particular, Facebook.  It's a great way to build connections with people and start leading them through your funnel. Sponsorship: The next FREE 5-Day Podcast Lead Generation Challenge is up!  Register for your seat today at https://podcastleadgenerationchallenge.com

My first forway into the world of a VA ... and they want to charge me what?  Find out what happened; what I did; and how I finally managed to get things done! Sponsorship: The next FREE 5-Day Podcast Lead Generation Challenge is up!  Register for your seat today at https://podcastleadgenerationchallenge.com

In this episode, I recap what I learned in 2021 and my thoughts about the last year.

In Ep 186, I talked about a high-tough part of my marketing plan for 2022. Doing things that don't scale so I can scale. In this episode, I talk about the second part of my 2022 marketing plan. It's not nearly as high touch but it will involve some work. And doing what comes naturally to podcasters ... talking! I'll share how interviewing is going to help me spread the word on this great challenge I've created and the value it can bring to many entrepreneurs who use podcasting. Sponsorship: The new podcast lead generation challenge is up! Register for this free five day challenge at https://podcastleadgenerationchallenge.com

In this episode, I am talking about my rather unorthodox strategy in order to help me to be able to grow and scale my business. In a nutshell, sometimes you have to do things that don't scale in order to create a business that will scale. Masters of Scale Podcast with AirBNB Founder Brian Chesky. Listen here. Sponsorship: The new podcast lead generation challenge is up! Register for this free five day challenge at https://podcastleadgenerationchallenge.com

It's Christmas! And in this episode, I share what Christmas means to me. And my honest thoughts and feelings for my customers and my loyal listeners. With the passing of my dad, this year's Christmas has become extra special. And hard. But with the help of family, friends, and loved ones ... we'll pull through. Enjoy this episode. Have a Merry Christmas!

Today I share how I'm coming up with the foundation of my 2022 Marketing Strategy and how the potential VA's are going to fit into the bigger picture. They say that we're all in sales. Which is true. So how do I make sure that my VA supports that initiative. How do I make sure the VA is a good fit for my company but also that my company is a good fit for them. The next podcast lead generation challenge is up! Register now! If you're tired of playing roulette with your ad dollars, start using your podcast like it was meant to be used. Register for FREE at https://podcastleadgenerationchallenge.com

This is something I talked about before: hiring a VA. Today I"m sharing laying down the groundwork to bring this person into my business. Their job is to do tasks that are repetitive while I keep my tasks focused on Growth Opportunities. This is what I'm chatting about today. The next challenge has been scheduled! Register now! If you're tired of pumping out content that isn't growing your business, join the FREE 5-Day Podcast Lead Generation Challenge at https://podcastleadgenerationchallenge.com

I was lucky enough to commandeer 3 days this week to get away. And wow was I glad that I did! The guilty pleasure of "self care" lead to my brain playing in my Zone of Genius. My own private version of Candyland. But what exactly does that mean? And how does this help your customers? I chat about that today. Show Notes: Diagram of the Zone of Genius The next challenge has been scheduled! Register now! If you're tired of pumping out content that isn't growing your business, join the FREE 5-Day Podcast Lead Generation Challenge at https://podcastleadgenerationchallenge.com

I sat in on a conversation the other day where I heard someone do just that.  In this episode, I share the story about how this came about.  And how their decision impacted their business at a bigger level. The next challenge has been scheduled!  Register now! If you're tired of pumping out content that isn't growing your business, join the FREE 5-Day Podcast Lead Generation Challenge at https://podcastleadgenerationchallenge.com

Seriously? Why only 1%? I know ... in a world where we thrive on success, knocking it out of the park on the first swing, we only think that 100% is acceptable. Believe it or nuts, 1% can be a gift whereas 100% is a curse. History is full of great companies that succeeded all the way into bankruptcy. The next challenge has been scheduled! Register now! If you're tired of pumping out content that isn't growing your business, join the FREE 5-Day Podcast Lead Generation Challenge at https://podcastleadgenerationchallenge.com

Today kicks off a short series on lessons to be learned from my challenge last week. One of the things that I had to focus on was making sure that I was paying attention to the right metrics. That can make all the difference between failure and success. The next challenge is open! Register now! If you're tired of pumping out content that isn't growing your business, join the FREE 5-Day Podcast Lead Generation Challenge at https://podcastleadgenerationchallenge.com

Today, I share how entrepreneurs can get paid to market their own business! Yep! And what happened on Day 4 of the Challenge? What is coming for Day 5! And did anyone want to join my Podcast All-Star Bootcamp? Spoiler Alert: Yes! The next challenge has been scheduled for January 31st. Jump on board! If you're tired of pumping out content that isn't growing your business, join the FREE 5-Day Podcast Lead Generation Challenge at https://podcastleadgenerationchallenge.com

Something If you're tired of pumping out content that isn't growing your business, join the FREE 5-Day Podcast Lead Generation Challenge at https://podcastleadgenerationchallenge.com

Day 2 of the Podcast Lead Generation Challenge is in the books! And something happened on that day that absolutely amazed me. The lesson learned: never undervalue your knowledge. Never think for one second that what you possess doesn't have value and that people aren't willing to pay you for it. If you're tired of pumping out content that isn't growing your business, then get into the FREE 5-Day Podcast Lead Generation Challenge at https://podcastleadgenerationchallenge.com

Day 1 of the Podcast Lead Generation Challenge is in the books!  Today I'll be sharing what it was like, what we discussed and how awesome the entire experience was. If you're tired of pumping out content that is getting your business nowhere, sign up for the FREE 5-Day Podcast Lead Generation Challenge at https://podcastleadgenerationchallenge.com

More often than not, being an entrepreneur is a lonely profession. No one really understands what it is that we go through. But what makes it even worse as when we try to do everything ourselves. Including things that were horrible at and we detest. In today's episode, I share some real thoughts about an experience I went through a couple weeks ago. If you're tired of pumping out content that is getting your business nowhere, then join the free five day podcast lead generation challenge. To register, just visit https://podcastleadgenerationchallenge.com

The type of content that you can create is boundless. But yet people struggle with it all the time. In this episode, we're going to talk about how you can consistently create content that converts listeners into customers. If you're tired of playing roulette with your ad dollars, take your podcast through the FREE 5-Day Podcast Lead Generation Challenge. You'll learn how to make your podcast a thriving part of your marketing plan and help generate real leads. Join us at https://podcastleadgenerationchallenge.com

Podcasts are a great tool for lead generation in multiple ways. But most people are scared to do one small thing that's huge. Today we'll cover the most important aspect of any podcast episode. And sadly it's the most missing component of many great episodes out there. We'll also cover a potential path to monetization that can help turn your podcast into a money producing asset. If you're tired of playing roulette with your ad dollars, take your podcast through the FREE 5-Day Podcast Lead Generation Challenge at https://podcastleadgenerationchallenge.com

How do you grow your audience? In this episode, I share some of the common, uncommon, and unconventional strategies you can use to grow your podcast audience. The key point is that you want to grow the RIGHT audience. When you have the right audience, then your business can really start growing. There's a correlation between the size of your audience and the revenue of your business. Click here to register for the FREE 5-Day Challenge https://podcastleadgenerationchallenge.com

This is a snippet from Day 2 of the Podcast Lead Generation Challenge.  Today we talk about one of the biggest obstacles around podcasting: time.  When I first started my podcast, I was spending about 12 hours per episode.  This is basically 1 day every week on one 30 minute episode.  That has now been reduced to 30 minutes.  In this episode, I talk about the importance of systems and how I leveraged those to print podcast episodes one after another. Click here to register for the FREE 5-Day Challenge https://podcastleadgenerationchallenge.com