Podcast appearances and mentions of anthony trucks

What's shakin'? Today we're going ALL IN with Anthony Trucks. This dude's story will blow your mind… From foster care to the NFL to becoming a successful entrepreneur and transformation coach. Anthony got real about his childhood trauma, how he overcame massive identity challenges, and the exact process he uses to help people make lasting change.We go over Anthony's "Identity Shift" method that's helped thousands break through their own barriers. This isn't some motivational bullshit either, Anthony breaks down exactly how identity actually works and why most people stay stuck in patterns that keep them from the life they want.Anthony shares the raw truth about his lowest moments, including losing his business and nearly his marriage, and how he rebuilt everything from scratch. If you've ever felt stuck or like you're living someone else's life, this conversation is your wake-up call. This is about real transformation, not just temporary motivation. Let's go ALL IN.We Meet: Anthony Trucks, Former NFL Athlete and CEO at Identify ShiftConnect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with Anthony:Website: https://www.anthonytrucks.com/Instagram: https://www.instagram.com/anthonytrucks/Facebook: https://www.facebook.com/AnthonyTrucksTwitter: https://twitter.com/anthonytrucksLinkedIn: https://www.linkedin.com/in/Anthonytrucks/Youtube: https://www.youtube.com/user/anthonytrucksSubscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout Anthony:​Anthony Trucks is a former NFL athlete, American Ninja Warrior contestant, international speaker, author, and founder of Identity Shift coaching. Placed into the foster care system at the age of three and adopted by a white family at 14, Anthony faced significant challenges throughout his youth. Despite these obstacles, he secured a football scholarship to the University of Oregon and later played professionally with teams like the Pittsburgh Steelers. After an injury ended his NFL career, Anthony transitioned into entrepreneurship, opening his own gym and eventually becoming a transformational identity shift coach. He is dedicated to teaching others how to "Make Shift Happen" in their lives by embracing the "Dark Work" necessary for personal transformation.

Success isn't just about working harder—it's about working smarter with the right identity. In this episode, former NFL player Anthony Trucks shares how shifting his mindset transformed his career after football. Anthony dives into: ✅ The importance of identity shifts for long-term success ✅ How dark work—the unseen effort—builds resilience ✅ The biggest mistakes people make when chasing success This conversation is packed with practical advice for entrepreneurs, executives, and anyone looking to push past their limits. Subscribe and set notifications to our YouTube Channel.  Listen now and learn how to build the habits and mindset of high achievers.   Where to find Anthony: LinkedIn: https://www.linkedin.com/in/anthonytrucks/  Facebook: https://www.facebook.com/AnthonyTrucks/  Instagram: https://www.instagram.com/anthonytrucks  Twitter: twitter.com/anthonytrucks Get a Copy of ‘Identity Shift: Upgrade How You Operate to Elevate Your Life': https://a.co/d/11m1FEG Website www.AnthonyTrucks.com   Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Preparing for the unprepared moment - Anthony Trucks  In this powerful episode of Real Talk, I sit down with Anthony Trucks, a man who turned a life filled with adversity into one of triumph and inspiration. From growing up in foster care, facing homelessness, and nearly ending up incarcerated, Anthony's story is one of resilience, transformation, and the power of identity. Today, Anthony is a former NFL player, 3x American Ninja Warrior, Top 1% Global Keynote Speaker, and the Founder of The Dark Work Experience. Through his work, he has helped countless individuals unlock their potential and achieve their true goals. What if everything you're doing to succeed is missing one crucial piece?

In this episode, Anthony Trucks shares his incredible journey from the foster care system to the NFL, highlighting the pivotal moments that shaped his identity and the concept of "dark work"—optimizing one's identity for peak performance.Discover how Anthony overcame challenges, embraced new habits, and redefined personal goals, all while confronting internal and external voices of doubt. We explore the joy of giving back and how empowerment and fulfillment can be found in helping others.Connect with Anthony Trucks at his WebsiteFollow Janice on Facebook and InstagramEmail Janice: stopdiets@aol.comJanice's Website: http://stopdiets.comIf you enjoy the podcast, please leave a positive rating and review!

In this episode of The Underdog Podcast, Anthony Trucks, former NFL player and founder of Dark Work, shares his journey of transformation and resilience. From growing up in foster care to becoming a top 1% global speaker and bestselling author, Anthony has mastered the art of turning challenges into opportunities.Dark Work is Anthony's powerful philosophy that focuses on the unseen, unsexy effort required to succeed. He explains how this concept helps people develop a “Dominator's Identity,” allowing them to approach life with confidence, discipline, and purpose. Anthony also emphasizes the importance of small, consistent habits, showing how these incremental actions lead to long-term success.Anthony dives deep into the mindset shifts that helped him overcome self-doubt and imposter syndrome, offering actionable advice on how listeners can tackle their own obstacles. He discusses the value of building self-respect, designing a structured growth plan, and staying committed to goals, even in the face of discomfort.Key Takeaways:The Power of Identity and Mindset: Embracing identity and living consistent actions are key to achieving personal alignment and success.Empowering Growth Through Action: Confidence grows from taking action and overcoming challenges, helping redefine self-image.Authenticity and Self-Respect: Valuing your own opinion over others fosters authenticity and allows you to show up as your true self.Anthony's story is a powerful reminder that success is not a matter of luck but a result of relentless effort and unwavering commitment.Listen to this exciting episode. Join us for the conversation! Listen to the full episode here:Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfBWebsite: https://theunderdogshow.comIf you found this story worth your time and made changes in your life, we'd love to hear from you! Subscribe and leave a review ⭐⭐⭐⭐⭐Follow and connect with Anthony Trucks:Anthony Trucks: https://www.anthonytrucks.com/LinkedIn: https://www.linkedin.com/in/anthonytrucksInstagram: https://www.instagram.com/anthonytrucks/The Underdog Podcast host is none other than Pamela Bardhi. She's rocking the Real Estate Realm and has dedicated her life as a Life Coach. She is also in the Forbes Real Estate Council. To know more about Pam, check out the following:Website: https://pamelabardhi.comInstagram: https://www.instagram.com/pamela_bardhiTikTok: https://www.tiktok.com/@pamela_bardhiYouTube: https://www.youtube.com/@elevatethroughrealestate

In this conversation, Anthony Trucks shares his inspiring journey from a challenging childhood in foster care to becoming a successful NFL player and motivational speaker. He discusses the importance of overcoming ego, the impact of childhood trauma, and the transformative power of taking ownership of one's life. Anthony emphasizes the significance of doing the 'dark work' necessary for personal growth and how he learned to dominate his identity to help others navigate their own challenges. In this conversation, Anthony Trucks and Michael Molthan explore the transformative power of personal experiences, emphasizing the importance of self-reflection, identity shifts, and the 'dark work' necessary for personal growth. They discuss how curiosity can lead to passion and ultimately purpose, while also highlighting the significance of accountability and community in this journey. The dialogue underscores that true transformation requires discipline and a willingness to embrace discomfort.What sets Michael Molthan - M2 The Rock's story apart is the realization that there wasn't just one rock bottom; there were many. And from those challenging moments, he emerged stronger and more determined than ever. Today, he leverages his personal experiences and magnetic, relatable personality to inspire others to embark on their own transformative journeys. Michael Molthan - M2 The Rock is proof that even in the darkest of times, one can find a path to fulfillment and purpose, using rock bottom as a steppingstone rather than an endpoint. Michael Molthan's mission is to raise the meaning of “Rock Bottom” sharing his relatable stories for everyone by rebuilding the “Spirit, Mind, and Body”. When this is “Out of Order” our life is full of chaos and confusion. Michael Molthan doesn't shy away from talking about his painful past of trauma, drug, alcohol, and work addiction. On his talk show called The M2 The ROCK Show, he interviews inspiring people with inspiring stories. For over 2o years, Michael Molthan has been known as one of the most well-known Luxury Homebuilders in Dallas, Texas - The Park Cities and also in the country until 2009.  Michael Molthan finally hit rock bottom. Drugs. Alcohol, and crime. And absolute chaos. He accumulated 27 mugshots in four years and was about to enter a place he swore he would never go: prison. Addiction was Michael's temporary solution to heal from a dark childhood trauma secret. Little did he know that being imprisoned and reading and writing for inmates that could not read or write. On October 13, 2017, Michael was miraculously released 2 years early from prison before completing his sentence. He traveled 300 Miles back to Dallas, Texas, to see Judge Jennifer Bennett to turn himself in.  For the first time Judge Bennett could see this miraculous change that had taken place in Michael's life, so she pardoned him and told him to go “pay it forward”.  That's what Michael Molthan has been doing for the last 7 years.   Michael is the host of The M2 THE ROCK Show, one of the fastest growing shows/podcasts in the country that dives into the topic of self-improvement, spirituality, health, mind, and many more.  Michael Molthan is the author of two books, “300 MILES – Memoir of Michael Molthan” and “Today, I Realize - Daily Devotional 2025” being released in 2025. Michael's main passion is simple and profound: “That Everyone Is An Addict”.  FOLLOW M2 THE ROCK BELOW:WEBSITE: https://m2therock.com/ YOUTUBE: MICHAEL MOLTHANINSTAGRAM: https://www.instagram.com/m2therockshow/        Become a supporter of this podcast: https://www.spreaker.com/podcast/the-m2-the-rock-show-michael-molthan--3443849/support.

Episode 110!  Today's guest is Anthony Trucks.  At the age of three years old, Anthony was abandoned by his biological mother and placed into the foster care system, a system where 50% of kids will end up homeless upon aging out of the system, and 75% of prison inmates in the U.S. are former foster kids.  His future did not look bright.For much of his childhood, Anthony felt adrift, unworthy and listless, living in survival mode, just trying to make it to the next day, week and year in one piece.  He faced tremendous abuse at the hands of his foster parents.  At the age of 14, Anthony was adopted, and he began to apply himself. He saw a pattern of being good at setting a goal, overcoming a wall, and finally achieving the goal.  He began to derive great satisfaction from his ability to grind it out until he achieved his set goals.In high school, he set the goal of making his varsity football team with very few skills and by his senior year not only had he achieved the goal of making the team, he was offered a full ride scholarship to the University of Oregon.  Anthony then went on to achieve the ultimate goal of reaching the NFL, making the Pittsburgh Steelers' roster.  At 25, he had a beautiful wife, a son and a bright future ahead. Or so he thought.  Due to a fluke shoulder injury, Anthony's NFL career ended abruptly.  Within two-months, he was a personal trainer at his local gym and was unable to support his family. He pivoted to being a business owner, owning his own gym, and while some financial success came, his family life, marriage, and health were crushed under the weight of keeping a new business afloat.  His business eventually went bust and, feeling himself an utter failure, he considered ending it all.Fortunately, Anthony didn't take his own life, and one conversation changed everything. A friend told Anthony he considered him an inspiration and a hero because of all he had overcome.  For the first time, Anthony considered if he could be an inspiration to others.  He focused on making the change necessary to serve and lift up others and help them through their own frustrations, fears and struggles.  You're going to love Anthony's inspiring story and his big heart for helping others  work hard in the dark, so they can win in the light. Enjoy!  =======================================================================Connect with Anthony Trucks here: Website: https://www.anthonytrucks.com/Instagram: Thanks for listening! Eric Sardina Executive Life Coaching Feeling stuck, empty or out-of-sync at work, at home, or in your relationships? As a business and life coach, I help individuals work through these feelings towards authentic lives of meaning and purpose. I also work with organizations to optimize their teams and individual contributors. Interested in working with me or learning more? Connect with me below: Website: https://www.ericsardina.com - book a free, 15-minute strategy session. https://calendly.com/ericsardina/8-session-authentically-you-discovery-call-website-linkFollow me on: Instagram: @Eric_sardina26.2 Facebook: Eric SardinaLinkedIn: https://www.linkedin.com/in/ericsardina/ Affiliate: LMNT hydration drink mix: get a free sample pack with your first order by using this link: http://elementallabs.refr.cc/ericsardina

Anthony Trucks is a dynamic speaker, author, and personal development coach known for his remarkable journey from foster care to success. Abandoned at the age of three and moving between six homes before being adopted at 14, Anthony faced significant challenges, including feeling out of place as the only Black child in his adoptive family. Despite early struggles with football, he dedicated himself to the sport, earning a college scholarship and a brief career in the NFL, which was cut short by injuries. Following a difficult period marked by personal loss and divorce, Anthony embraced what he calls "dark work," a process of self-improvement that led to personal growth and reconciliation with his ex-wife. Now remarried and a devoted father, he travels the world to inspire others to develop strong identities and overcome obstacles through resilience and hard work. Anthony emphasizes the importance of ownership in personal development and helps clients cultivate their "dominators' identities" through an intentional 16-week program. He focuses on self-governance and transformation, guiding individuals to face their challenges and create healthier habits. With a passion for sharing his insights, Anthony encourages others to appreciate the journey of personal growth and the significance of meaningful relationships over material success.

Send us a textIn today's episode, hosts Kevin Palmieri and Alan Lazaros bust myths about discipline and share how doing hard things helps you grow stronger mentally. With insights from former NFL athlete Anthony Trucks, they explain how pushing through discomfort can build your brain's self-control. You'll also learn practical tips on staying disciplined by setting up your environment for success. Whether struggling with daily challenges or looking for ways to stay motivated, this episode offers helpful advice to build grit and achieve your goals.Links mentioned:Next Level Dreamliner: https://a.co/d/9fPpxEt Next Level Nation - https://www.facebook.com/groups/459320958216700______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, please check out our website at the link below.

Want to align your actions with your desired outcomes and unlock your true potential? In this episode of Beyond A Million, Brad sits down with former NFL player turned transformational business coach and keynote speaker Anthony Trucks. Anthony shares his inspiring journey, from growing up in foster care to making it in the NFL and ultimately transforming into a successful entrepreneur. His journey, though rife with setbacks, led him to the identity shift that transformed his life.  Now, he's here to share his identify shift method with you!  Tune in.   Key Takeaways: 00:00 Intro  01:38 Anthony's NFL journey  06:53 The next thing vs. long-term plans  13:46 Dealing with getting injured 20:54 Ninja Warrior  24:55 Competing with others vs. competing with yourself 31:31 Inside Anthony's business  45:45 The identity shift method  53:33 Anthony's biggest mistake 54:49 Outro   Additional Resources: ➡️ Anthony Trucks  ➡️ Dark Work  ➡️ Anthony Trucks on Instagram  --  ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect:

Ready to turn your "I don't know what the f I'm doing" into "I can't believe I just f'n did that"? Then hit play, and let's make some magic happen! In this episode, David Bee dives into Day One of the Funnel Hacking Live 2024 virtual event hosted by Russell Brunson and the ClickFunnels team. Funnel Hacking Live is one of the most anticipated marketing events of the year, packed with strategies and mindset shifts to transform how entrepreneurs think about funnels and marketing. David shares his personal thoughts, insights, and hot takes on the day's sessions. From Russell's "State of the Union" address to powerful speaker sessions, you'll get a breakdown of mindset hacks and strategies that can revolutionize your business, even if you're not a ClickFunnels user. Learn about the power of funnels in online marketing, why customer journeys are essential, and whether these strategies live up to the hype. You'll hear: David's perspective on whether ClickFunnels is a fit for new entrepreneurs.A review of some key speakers, including Catherine Jones and her approach to systematizing funnels.A powerful framework from Anthony Trucks on why taking action outside your comfort zone can transform your business identity. David's unique takeaways will help you decide if ClickFunnels' strategies are for you. He also reflects on how entrepreneurship is changing due to AI, shifting consumer behaviors, and the importance of CRM systems for streamlined growth. If you've ever been overwhelmed by the idea of using funnels in your business or wondered what makes ClickFunnels so popular, this episode will give you clarity. Curious to learn more? Come join our community, because we're all in this together, and I'd love to have you along for the ride. ⁠⁠https://⁠IDKWTFpodcast.com⁠⁠⁠⁠ Support Our Sponsors! Wondering how a book could be worth $1.5 million? This century-old book has unlocked success for some of history's most successful people. Now, it's your turn to see why this book is considered a priceless treasure. Check it out at ⁠⁠https://IDKWTFpodcast.com/#book⁠⁠ Feeling stuck or overwhelmed? I'm David Bee, and I know how tough the entrepreneurial journey can be. That's why I created my monthly unlimited teamwork sessions. Imagine having a personal mentor and accountability buddy, always just a message away. To get started today, visit: ⁠⁠https://idkwtfpodcast.com/DavidBee⁠⁠ #FunnelHackingLive #MarketingMindset #ClickFunnels #DavidBee #EntrepreneurJourney #ActionTakers --- Support this podcast: https://podcasters.spotify.com/pod/show/idkwtfpodcast/support

Join us for the grand finale of our "Encore Series!"At the end of each episode, I ask guests to share a piece of wisdom they can't share enough or haven't had a chance to share before—essentially, something they want to scream from the rooftops. They want everyone to hear it.In this special episode, I bring you those words of wisdom that I have been saving up for this very moment. These highlights feature moments not included in any previous "Encore Series" episodes.So join us for this best-of-the-best episode, with highlights from thought leaders who provide the wisdom and tools to optimize happiness, relationships, and performance.In this episode, you'll hear from: Episode 95: Jim Kwik on the importance of curiosity and self-awareness. Episode 107: Katy Milkman sharing insights on the power of giving advice. Episode 89: Robert Waldinger discussing the reality of happiness and life's ups and downs. Episode 104: Anthony Trucks inspiring us to set our own scales and balance priorities. Episode 84: David Meltzer on his mission to empower a billion people to be happy. Episode 85: Laurie Santos with research-based insights on well-being and happiness. Episode 86: Daniel Amen explaining how to improve brain health. Episode 97: Marc Brackett emphasizing emotional intelligence in communities. Episode 87: Mandy Froehlich on finding positive emotional engagement in our personal and professional lives. Episode 100: George Couros focusing on setting others up for success. Episode 91: Radhi Devlukia Shetty connecting us to vibrant, healthy living through food. Episode 93: Todd Rose calling for honesty and civic courage in society. Episode 99: Charle Peck on the readiness and willingness to change. Episode 102: John Miles sharing a powerful story of resilience and perspective. Episode 106: Dacher Keltner concluding with the importance of awe and meaning in life. Trust me, these episodes will inspire and empower you to live your best life. Tune in and enjoy the best moments of Season 3 as we wrap up the "Encore Series" with a powerful compilation of insights and inspiration! Subscribe to Lainie's free newsletter at lainierowell.com/subscribe. About Lainie: Lainie Rowell is a bestselling author, award-winning educator, and TEDx speaker. She is dedicated to human flourishing, focusing on community building, social-emotional learning, and honoring what makes each of us unique and dynamic through learner-driven design. She earned her degree in psychology and went on to earn both a post-graduate credential and a master's degree in education. An international keynote speaker, Lainie has presented in 41 states as well as in dozens of countries across 4 continents. As a consultant, Lainie's client list ranges from Fortune 100 companies like Apple and Google to school districts and independent schools. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠linktr.ee/lainierowell⁠⁠⁠⁠⁠⁠⁠⁠⁠. Website - ⁠LainieRowell.com⁠ Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠@LainieRowell ⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠@LainieRowell⁠⁠⁠⁠⁠⁠⁠⁠ Evolving with Gratitude, the book is available ⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠ And now, Bold Gratitude: The Journal Designed for You and by You is available too! Both Evolving with Gratitude & Bold Gratitude have generous bulk pricing for purchasing 10+ copies delivered to the same location.

This episode is a two-for-one! I've curated the best of the best, serving up highlights from thought leaders who give us the wisdom and tools to optimize happiness, relationships, and performance. Trust me, these episodes will inspire and empower you to live your best life. Links to their full-episodes and articles are in the shownotes. Episode 104 - Dark Work And Identity Shifts With Anthony Trucks Episode 100 - What Makes A Great Principal With George Couros

I am thrilled to present the third preview for this year's Virtual Funnel Hacking LIVE. This episode is all about transformative moments and the power of change, both in business and personal development. FHL (Funnel Hacking LIVE) is not just a marketing event; it's an experience that can truly change your life. People often tell me they come for the marketing advice but leave with their entire life transformed. This year, for the first time, we are hosting Funnel Hacking LIVE virtually, and to celebrate, we're offering a special deal: attend the event, and if you love it, then we'll bill you. If not, you pay nothing! In this episode, I introduce three phenomenal speakers who will ignite your passion and inspire significant changes in your life. First up is Annie Grace, who shares her incredible journey from attending Funnel Hacking LIVE to transforming her life and business. Annie helps people overcome alcohol addiction through psychological insights and understanding the subconscious mind. She'll delve into the transformation she experienced and how she uses her knowledge to help others achieve similar breakthroughs. Next, we have Anthony Trucks, one of the most impactful speakers at FHL, back by popular demand! Anthony will guide you through the process of an identity shift, essential for anyone struggling to achieve their goals. He emphasizes that success is often hindered by an identity problem, and he will teach you how to transition to the identity you need to break through and succeed. Lastly, Garrett J. White, a staple at every FHL, will share something very different - his powerful strategies on strategic seduction, focusing on client engagement before making any sales. I saw him present this strategy to his Warriors and I knew this was one of the missing pieces most businesses need and will help change your business forever! Key Highlights: Annie Grace: Discusses her innovative approach to overcoming alcohol addiction and the transformation Funnel Hacking LIVE brought to her life. Anthony Trucks: Explains the concept of identity shift and its importance in achieving success no matter your background.. Garrett J. White: Shares the strategic seduction techniques to improve client engagement and conversion rates. Tune in to this episode for a preview of the incredible insights and strategies you'll gain at Funnel Hacking LIVE. Whether you're looking to revolutionize your marketing or transform your personal life, this episode is packed with valuable advice to help you achieve your goals. Don't miss out on this opportunity to join us for an unforgettable event by going to funnelhackinglive.com now! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

Join me in a powerhouse episode of Unlock Your Potential featuring five extraordinary guests: Anthony Trucks, Jim Loehr, Evan Carmichael, Dan Ariely, and James Altucher. This episode is packed with wisdom from leaders in their fields who will help you make better decisions and improve your life to create your destiny. Anthony Trucks, a former NFL player turned transformational identity shift coach, shares insights on reinventing yourself and achieving peak performance. Jim Loehr, a world-renowned performance psychologist and author, delves into programming our minds to make wise decisions through a science-based approach. Evan Carmichael, a motivational speaker, entrepreneur, and investor, offers inspiration and practical advice for staying motivated and driven. Dan Ariely, a renowned professor of psychology and behavioral economics, reveals the secrets of human behavior and decision-making. James Altucher, a hedge-fund manager, author, and entrepreneur, discusses the importance of resilience, creativity, and entrepreneurship. In this episode, we explore: Anthony Trucks on identity shifts and personal transformation Jim Loehr on science-based strategies for wise decision-making Evan Carmichael on maintaining motivation and entrepreneurial success Dan Ariely on understanding and improving decision-making processes James Altucher on resilience, creativity, and entrepreneurship Tune in to learn from these five experts and unlock your potential to create the life you desire. Don't miss this episode packed with actionable insights and transformative tips. Timestamps: (00:00:00) Anthony Trucks: The ideal identity (00:05:20) The first identity shift (00:11:00) Excuses that stop you (00:14:30) Leaving football (00:19:00) Roots and fruits (00:23:00) Everyone's greatest obstacle (00:26:20) Jim Loehr: Wise Decisions (00:28:30) Making decisions (00:35:50) 2 ways to make decisions (00:38:40) How we learn to make decisions (00:46:45) How to make GOOD decisions (00:51:00) Bad decisions (00:57:40) Evan Carmichael: The world's greatest problem (00:58:30) Complainers, Dreamers, Wannabes and Achievers  (00:59:30) The Key to Breakthrough (01:02:20) Evan's message to complainers and dreamers (01:07:20) Learning to be the best you (01:12:55) Dan Ariely: Behavioral economics (01:16:43) Finding Life fulfillment  (01:19:50) Path of least resistance (01:23:40) Taking on risks (01:29:30) The half a beard (01:35:40) James Altucher: Being in the top 1% of your field (01:40:50) Mastering variety vs mastering one thing (01:45:40) Number 1 vs Number 15 (01:53:35) Reaching your plateau  (01:54:45) Reaching your potential

Anthony Trucks is a best-selling author and one of the most sought after keynote speakers in the world. He grew up a black adopted boy in a poor white family to beat the odds to become the man he is today: NFL Athlete, American Ninja Warrior, and International Speaker. He has also been featured in Success, Netflix, and Amazon Prime. Anthony is also the author of the best-selling book, Identity Shift: Upgrade How You Operate to Elevate Your Life. LISTEN TO THIS EPISODE IF: You want to become a great public speaker You want to upgrade how you operate to elevate your life You sense something is holding you back from your desired life You enjoy fantastic interviews about peak performance, mindset, and values Follow Anthony Trucks:www.anthonytrucks.comInstagram: @anthonytrucks

In this 171st episode, I share my daily reflection posted on Twitter @bryoncar, from May 21st to 31st, 2024 Check out the WHOLE SPOTIFY PLAYLIST I put together with all the listens mentioned below: >>> bit.ly/FreshAirAtFiveSpotifyPlaylistE171

In a world where change and challenges are constant, how do we adapt and optimize our identity for peak performance? Anthony Trucks, former NFL, three-time American ninja warrior, author, and international keynote speaker, offers compelling insights into this question. In an empowering chat, Anthony offers his message of hope and tactical strategies for handling life's transitions, leading us to excellence in defining moments. As we dive into his teachings, let's commit to looking for a microstep from Anthony that we can integrate into our life immediately that will compound over time. About Our Guest: Anthony Trucks is a former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, author of the Identity Shift book, and the founder of Identity Shift coaching. He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. After being given away into foster care at 3 years old, being adopted into an all white family at 14, losing his NFL career to injury and more he learned how to shift at a very young age, and now his life mission is teaching others how to do the Dark Work to Make Shift Happen in their lives. Thrive Global Article: Anthony Trucks on Mastering Dark Work and Identity Shift to Achieve Excellence WebsiteBooksYouTubeLinkedInFacebookInstagramX About Lainie: Lainie Rowell is a bestselling ⁠author⁠, award-winning educator, and TEDx speaker. She is dedicated to human flourishing focusing on community building, social emotional learning, and honoring what makes each of us unique and dynamic through learner-driven design. She earned her degree in psychology and went on to earn postgraduate degrees in education. As an international keynoter and a consultant, Lainie's client list ranges from Fortune 100 companies like Apple and Google to school districts and independent schools. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠linktr.ee/lainierowell⁠⁠⁠⁠⁠⁠⁠⁠⁠. Website - ⁠LainieRowell.com⁠ Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠@LainieRowell ⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠@LainieRowell⁠⁠⁠⁠⁠⁠⁠⁠ Evolving with Gratitude, the book is available ⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠ And now, Bold Gratitude: The Journal Designed for You and by You is available too! Both Evolving with Gratitude & Bold Gratitude have generous bulk pricing for purchasing 10+ copies delivered to the same location.

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.Watch Trailer: https://youtu.be/TaCoIehTP0YSo excited to share in this Episode 96 of AAF podcast: How Eric Balance Went From Scarcity To Abundance Mindset. Don't miss this inspiring conversation about entrepreneurship and storytelling.Eric Balance is an Conscious Business Curator, host, visionary, and integrator for conscious entrepreneurs and world renowned artists. He has spent time as a Tony Robbins Platinum Partner, and raised his visibility by consulting top names in the business development industry. After his spiritual awakening he decided he would return to the business world with intention.Eric has been featured in Forbes, Entrepreneur, California Herald, Disrupt, and many others. He's also been featured on numerous podcasts including The Brand Doctor, Warriors of Light, Aww Shift with Anthony Trucks, Awakening Entrepreneur, and The Kim Barrett Show. Eric founded Balance Media Ventures and The Resilient Minds Podcast to raise the levels of awareness in community, and to challenge thought leaders around the world by offering them an opportunity to share with vulnerability their insights and journeys, hoping it would allow others to see that leadership is about leading yourself and building a powerful relationship with yourself.Chapters:00:00:00 - Introduction and Eric's Mission00:03:19 - Living with Compassion and Devotion00:06:52 - Investing in Self-Development00:10:25 - Building a Community with a Shared Purpose00:13:22 - The Selflessness of Humans00:16:42 - The Legacy of Total Safety00:20:13 - The Turning Point00:23:50 - Money's Impact on Relationships00:27:04 - Self-fulfilling prophecy and finding abundance within00:30:22 - The Power of True Nature Within Ourselves00:33:38 - Seeking Fulfillment and Personal Development00:36:47 - Finding Purpose Beyond Corporate Environments00:40:17 - Finding Passion and Inspiration00:43:27 - Discovering My True Self00:46:31 - Losing True Connection and Devotion00:49:46 - Discovering the Divine Economy00:52:54 - Trusting in the Divine Connection00:56:26 - Taking responsibility for future generations01:00:04 - Manipulation and the Fear of Control01:03:44 - Overcoming the Fear of Money01:07:14 - Transitioning to Non-Transactional Thinking01:10:50 - The Role of the Catholic Church in Medicine01:13:43 - The Power of Cooperation and Abundance01:16:57 - Tapping into our evolutionary nature01:19:55 - Our Noble Mission01:22:50 - A Divine Mission and Building the Future01:25:55 - Building the Future with Bitcoin and Blockchains Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow me: Eric “Balance” LajczakYouTube

Looking for a push to overcome your hurdles, both in life and in your career? In this episode, we're unpacking Anthony Trucks' journey from the tough world of foster care to NFL, and then onto the entrepreneurship. This guy's life is like a masterclass in toughness and growth. He turned every hit life threw at him into a steppingstone. He drops some serious wisdom bombs and inspiration, spotlighting how resilience can turn your world around. This episode isn't just a listen; it's a must for anyone ready to transform life's challenges into success!GoGet'em with Gogo: Gogo Bethke InstagramGogopeneur InstagramGoGet'em WebinarListen to Gogopreneur onAmazonSpotifyAppleYoutubeRoku (Your Home Tv)

It took me 35 years to realize that my logic around mindset and what version of me showed up to high stakes games, meetings, and moments was flat out WRONG. This week's Guest on the Coming Up Clutch with J.R.™ show leans right into this discussion with me. I'm on the mic with foster kid turned NFL athlete, American Ninja Warrior, serial entrepreneur, and global keynote speaker, Anthony Trucks. Anthony's had quite his share of life experiences to challenge this faulty mindset logic, so I can't wait to share this interview with you. In typical Anthony Trucks fashion, he dropped a TON of wisdom and practical tips on how to upgrade your life and career.  If you want to unlock the most powerful and confident version of you, then lock in to today's episode.   In this episode, you'll hear: How mindset follows identity. Not the other way around. Three steps when you're not clear on WHO you are. Four steps when you recognize where you're at is not in alignment with who you are and who you want to become. The significance of identity in achieving success and overcoming obstacles. How actions and resilience can shape and rebuild your identity. The 'identity gap' and its impact on behavior and success. The importance of nurturing relationships and prioritizing them over professional pursuits for overall success. Anthony's approach to embracing adversity, redefining goals, and finding happiness in the journey, not just the destination. The role of ego in personal development and the process of aligning one's actions with their desired identity.   Key Quotes “It's not about the stuff you have...it's about the stuff you ARE.” - Anthony Trucks “You're the average of the EXPECTATIONS of the five people around you.” - Anthony Trucks “It's ok to lose your pride over someone you love, but don't lose someone you love over your pride.” - Anthony Trucks (quoting Fabulous)   Resources from this Episode Anthony's Identity Shift Book: Step 1: Buy the book (https://amzn.to/3EvUSLz) Step 2: Go to https://identityshiftbook.com/ and put in details of your receipt Step 3: Go back to https://identityshiftbook.com/, click on “Get Your Bonuses” (under Step 3), and enter the promo code LIVE to receive a FREE workbook, digital, AND audio version of the book   Connect with Anthony Instagram: @anthonytrucks | https://www.instagram.com/anthonytrucks Facebook: @AnthonyTrucks | https://www.facebook.com/AnthonyTrucks Linkedin: in/anthonytrucks | https://www.linkedin.com/in/anthonytrucks TikTok: @atrucks | https://www.tiktok.com/@atrucks YouTube: @AnthonyTrucks1 | https://www.youtube.com/@AnthonyTrucks1 Twitter: @AnthonyTrucks | https://twitter.com/AnthonyTrucks   Connect with J.R.  Facebook: https://www.facebook.com/jamesJRreid  Instagram: https://www.instagram.com/jamesjrreid/  LinkedIn: https://www.linkedin.com/in/jamesjrreid/  Twitter: https://twitter.com/jamesJRreid Website: jamesreid.com Check out The Clutch Club™️: jamesreid.com/club (For Men Only)   Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.   Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

After an injury cut Anthony's time in the NFL short, he found himself at a breaking point in his business, his marriage, and even his will to live. Today Anthony shares the story of his breaking point, and what he did to transform his identity. 1:54 – Introductions3:41 – The hardest moment in Anthony's life10:54 – What was the turning point? 14:09 – How Anthony's identity shift impacted the people in his life17:02 – Doing the dark work18:00 – Anthony's legacy*****Learn more from our guest: Website: https://www.anthonytrucks.com/ LinkedIn: https://www.linkedin.com/in/anthonytrucks/ Instagram: https://www.instagram.com/anthonytrucks/ ***** Learn more about the podcast or access resources: https://reclaimandadvance.com/ Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/ YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryrice Twitter: @itsterryrice

YOU'VE DONE TOO MUCH WORK IN THE DARK TO LOSE IN THE LIGHT - ANTHONY TRUCKS Anthony Trucks is a former Foster Child, NFL Football Player, Competitor on American Ninja Warrior, Bestselling Author, and Identity Shift Coach. From foster care to the NFL, to successful business owner, Anthony Trucks has accomplished what statistics would say is impossible. As the founder of “Dark Work” and creator of the “Dark Work Experience” Anthony teaches people how to access the power of their identity through Dark Work to tap into their full potential, and Make Shift Happen! https://www.anthonytrucks.com/

I'm super excited to welcome Anthony Trucks to the podcast today. I've heard Anthony speak multiple times and I always walk away inspired! Anthony is a former NFL player but is now an expert in identity shifts. Anthony walks us through taking ownership in our lives and how doing the work when nobody is looking allows you to shine bright in the world.Anthony walks us through his process called the “roots and fruits,” where we're able to see where the roots in our lives produce the fruit in our lives. He recommends making your goals “touchable” so you can really feel what it would be like to achieve them. It might be hard initially but focus on the process and find an accountability partner, and you can achieve what Anthony likes to call “hustle harmony.” Go to www.anthonytrucks.com to learn all about Anthony and what he can offer you!In this episode we cover:Learn about Anthony and what he does A moment where Anthony was trying to find his identity and move to the next level How to lean into the dark to get to the lightAnthony gives us an example of how to dig deep, do the dark work and get results When it gets hard, how do you keep going?What is “hustle harmony” and how do you achieve it? ABOUT ANTHONY:Anthony Trucks is a former Foster Child, NFL Football Player, Competitor on American Ninja Warrior, Author, Shift Coach and Entrepreneur. From foster care to the NFL, to successful business owner, Anthony Trucks has accomplished what statistics would say is impossible.  As a speaker and identity shift coach, Anthony teaches people how to access the power of their identity to expand their capacity, tap into their full potential, and Make Shift Happen! CONNECT WITH ANTHONY:IG: https://www.instagram.com/anthonytrucks/Website: https://anthonytrucks.com/Take the Quiz: AnthonyTrucks.com/quizCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• TAKE THE CEO WEEK CHALLENGE: www.hollymariehaynes.com/ceoweek• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

  From foster care to former NFL athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, author of the “Identity Shift” book, and founder of Identity Shift coaching, Anthony Trucks embodies the quintessential American underdog story. He could have become another statistic; 50% of kids placed in the system end up homeless upon emancipation, and 75% of prison inmates in the U.S. are former foster kids. But not Anthony. He chose a different path. Tune in to this episode to discover how he made the decision every one of us needs to make to become what we want to be and have what we want to have. We delve deep into how he found the light after an NFL career-ending injury, transitioned to being on TV as an American Ninja Warrior, and shared the biggest stages with the likes of Brendan Bruchard. This episode is high-level and captivating from start to finish. Listen in and learn that you have what it takes to achieve success and the identity you'll need to sustain it.   Level Up + Live Website https://www.levelupandlive.com/   Level Up + Live - Mastermind Group Options https://www.levelupandlive.com/mastermind   T-Shirts - Level Up + LIVE  https://www.levelupandlive.com/merchandise   1 on 1 Coaching Only : Website Below  https://www.levelupcoaching23.com/   Calendar to book FREE 15 Minute Phone Call - Coaching  https://calendly.com/smeyers-2/coaching-mentoring-call-clone   Make it Happen in 2024: GET YOUR (FREE) NEW YEAR'S RESOLUTION PLANNER: Link below!  https://leveluplive.ck.page/2024mih   3 Step Recipe to a Healthy Lifestyle: GET YOUR (FREE) 3 STEP RECIPE COMPLETE GUIDE: Link below!  https://leveluplive.ck.page/healthyeating      

This week Bryce sits down with Anthony Trucks! Anthony is a former NFL player who now is building businesses and is a high-level key note speaker. He created the "Speak to Freedom" podcast and wrote the book Identity Shift. -"Work In The Dark. Win In The Light" - Learn more about Anthony: HERE-Trident Coffee -  Use code "ALLSMITH" to get 20% off online and in TapRooms (https://bit.ly/3fzbBDx)RX Smart Gear - Use code "ALLSMITH" to get 10% off full ropes and grip (https://bit.ly/34RQt9g)LSKD - Use code "ALLSMITH" to get 10% off (https://www.lskd.co/?ref=5E4za_te51Ty9o)Thank you for Listening! Learn more below.ALLSMITH IG ALLSMITH YouTubeBryce Smith IG

Anthony Trucks is a former Foster Child, NFL Football Player, Competitor on American Ninja Warrior, Bestselling Author, and Identity Shift Coach. From foster care to the NFL, to successful business owner, Anthony Trucks has accomplished what statistics would say is impossible.  As the founder of “Dark Work” and creator of the “Dark Work Experience” Anthony teaches people how to access the power of their identity through Dark Work to tap into their full potential, and Make Shift Happen!  instagram.com/anthonytrucks Facebook.com/anthonytrucks  JOIN THE VIBE COMMUNITY

Anthony Trucks is a former Foster Child, NFL Football Player, Competitor on American Ninja Warrior, Bestselling Author, and Identity Shift Coach. From foster care to the NFL, to successful business owner, Anthony Trucks has accomplished what statistics would say is impossible.  As the founder of “Dark Work” and creator of the “Dark Work Experience” Anthony teaches people how to access the power of their identity through Dark Work to tap into their full potential, and Make Shift Happen!    In this episode we talked to Anthony about his life, his experience in shifting it, the Dark Work platform, shifting and/or creating one's identity and self-confidence, his upcoming guest events, and much more.   Announcement: You can join the Apartment Investing Mastermind here.   Identity Shift;   02:22 Anthony's background; 09:07 Shifting the tide; 12:22 The Dark Work platform; 19:22 Creating the identity and self-confidence; 35:10 Upcoming events for Anthony; 36:43 Round of insights   Announcement: You can check this year's REWBCON event here.   Round of Insights   Apparent Failure: A failing marriage that caused Anthony to take inventory, and improve himself and his perspective significantly. Digital Resource: A proper calendar. Most Recommended Book: Identity Shift. Daily Habit: Following up with his morning routine and taking control of his “me time”. #1 Insight for making an identity shift: Do the work of the dark, so you can win in the light. Best Place to Grab a Bite in the West Coast: Hawaiian Time   Contact Anthony: https://www.anthonytrucks.com/ https://www.instagram.com/anthonytrucks/      Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.  

Today we dove deep into the world of "dark work" with the incredible Anthony Trucks, who not only hunts dinosaurs (just kidding!) but also teaches people how to upgrade their identities for peak performance. In this episode, we unpacked the concept of dark work – the gritty, behind-the-scenes effort that's essential for shining bright in the spotlight. Anthony shared his inspiring journey from foster care to the NFL, overcoming odds and rebuilding his life post-injury. He emphasized the importance of consistent self-improvement to stay ahead of the curve, and how this relentless pursuit of growth translates to success in sales, business, and life. We also got real about the challenges of entrepreneurship – the late nights, the early mornings, and the unsexy work that goes unnoticed. Anthony's take on ice baths as a metaphor for pushing through discomfort for greater confidence was a true highlight, offering a fresh perspective on personal development. And let's not forget the juicy discussion on gender dynamics in doing the hard work. Anthony's insights on how men and women approach challenges differently were eye-opening, and his personal anecdotes added a layer of depth to the conversation. So, if you're ready to level up and tackle the dark work that'll catapult you to new heights, this episode is a must-listen!   CONNECT WITH ANTHONY Follow Him on IG: @anthonytrucks   CONNECT WITH JILLIAN Join Infinity HERE Follow me: @thejillianmurphy Visit my website: thejillianmurphy.com Join my Free Facebook Community: https://bit.ly/sellingsecretsgroup Grab My Happy Juice: http://ltl.is/rxdcgpj

Join host Justin Prince in an inspiring conversation with Anthony Trucks, a renowned professional speaker and former football player, as they delve into the transformative journey of overcoming challenges and achieving excellence. Discover how Anthony's journey from a troubled childhood in foster care to athletic success and professional speaking prowess was fueled by the power of going small in a big way. Learn how committing to small habits and patterns with unwavering discipline can redefine your identity and lead to extraordinary achievements. Get ready to be inspired to elevate your life to new levels of greatness.

Are you looking to improve your public speaking and your life? Are looking for a coach to help you increase your confidence and help you become your best self. Click this link to start your journey today: https://calendly.com/insidetheinspire... This week's episode features Speaker and Coach Anthony Trucks. Anthony tells all on the power of Dark Work and how it will help you shine, crucial techniques to become a great speaker, how he took control of his life and became the best version of himself and more!

Welcome back to the Awwshift Podcast. I'm your host, Anthony Trucks. Today's guest is Eliza VanCort, the author of the book "Claiming Space." It's a fascinating exploration of how to authentically embody the person you aspire to be, both internally and externally. The concept of "anti-mentor" is also discussed, shedding light on those individuals who inadvertently undermine our growth. You'll discover more about what anti-mentors are and how to navigate relationships with them. Eliza shares insights gained from a traumatic injury that impacted her short-term memory, offering a unique perspective on the importance of effective communication. [2:48] Why should I listen to you?  Oh, that's an interesting question. I haven't been asked that before. Why should you pay attention to what I have to say? Well, I believe my life experiences, filled with both wisdom and a mix of joy and sadness, have shaped me into an interesting conversationalist. People who have navigated challenges often have compelling stories and insights to share. [3:30] What races have you run that gave you a challenge? Wow, it's quite a journey. I had a wonderful mom in my early years, but when I was four and a half, she developed paranoid schizophrenia. I went through the trauma of being kidnapped by her three times, traveling from New York to California hitchhiking, and stopping at truck stops. This experience deeply affected me, leading me to associate invisibility with safety. It ignited my passion for claiming space. Despite becoming a teacher and enjoying a good life, I still struggled to assert myself. Later, a head injury challenged my communication skills, forcing me to rebuild them from scratch. These two experiences profoundly changed me and taught me valuable lessons. [5:00] Before we delve into the story, could you provide some insight into your book and the concept of reclaiming space? I authored a book titled "A Woman's Guide to Claiming Space: Stand Tall, Raise Your Voice, Be Heard." For me, claiming space is about living your chosen life unapologetically and bravely. True bravery, in my view, isn't the absence of fear; it's confronting fear with action. The book is structured into five parts, offering direct guidance on how to assert oneself and claim space. [5:58] How did your experiences with your mom, particularly the cross-country incidents, inspire the concept of claiming space, and how can people who haven't gone through similar experiences connect emotionally with this idea? Well, I think everyone has had that moment in their life where they just feel so small, and they feel like everyone around them is somehow able to speak their mind and say what they want to say. And somehow they don't feel like they have the right to do it. We've all had anti-mentors along the way who read about my book, anti-mentors who tell you that you're not enough. And I think for me, claiming space isn't about becoming someone different. It's about me becoming your most fully realized authentic self and that's a lifelong journey for all of us.  [8:10] What was it like for you as a police officer to watch and subject yourself to those emotions? Can you recall the moments when you couldn't remember? It was surreal. I was involved in an accident while riding my bike, following all the rules, when someone who was texting and driving hit me in the head with their car. I suffered a black bilateral brain injury and a subdural hematoma. When I regained consciousness, I walked downstairs to find my ex-husband and kids, and there was a large spread of food on the table. Confused, I asked how it was possible, and he informed me that Tina had brought it over. Tina is the friend who seems to sense when someone needs a casserole from a distance. It struck me how time had passed without my awareness, making it challenging to learn and grow when the events were shrouded in amnesia. I likened it to a country going to war without remembering who started it, making it impossible to fix. [9:58] Can you share the journey or process you went through to reach the point you're at now? Did it involve specific healing tactics, or did it unfold naturally over time? The recovery of my memory gradually improved every day, but communication, which was severely compromised, didn't naturally come back. Realizing my struggle to communicate, I initially contemplated withdrawing from life, sinking into depression with thoughts of whether I could continue. However, lying in bed indefinitely wasn't a viable life strategy. So, I decided to embark on the challenging journey of rebuilding my communication skills from scratch. It was a lengthy and arduous process, yet remarkably enlightening. Eventually, I felt like I had cracked the code of communication, turning it into a kind of superpower—an unexpected outcome from a difficult experience. [11:09] What specific challenges did you face in communication during your recovery? Was it primarily related to verbal expression and articulating thoughts? When I reached out to my friend Kim, expressing confusion about people acting strangely around me, she candidly pointed out that it was me acting differently. My vocabulary was impaired, and I was speaking slowly, making everyone uncomfortable. Seeking another opinion from a friend who is a nurse, she bluntly remarked that I sounded like a stoned third-grader. [12:28] When you confronted the realization of the communication challenges, how did it feel, and what steps did you take to address and overcome it? My educational background is in political science, and I initially pursued a career in acting. After a detour to law school, I found my passion in teaching the Sanford Meisner technique for 20 years. This approach delves into the intricacies of human behavior, encouraging a deep understanding of both oneself and others. Combining this with my political science background, I recognized the impact of various factors like race, age, and background on communication. Confronted with one-size-fits-all communication advice, often tailored to a specific demographic, I delved into research and observation to reconstruct my communication style. Through this process, I gained profound insights into communication and the concept of claiming space. [14:58] How does that equate or carry over into the realm of this claiming space concept of being authentically you?  In the initial stages, being an extrovert who loves to talk, I had to adapt my approach as I would get fatigued easily. This compelled me to observe and listen more, offering a unique and valuable experience. Initially focused on communication, especially regarding how some individuals, particularly women, effortlessly command a room, I sought to identify the key factor behind this ability. However, I soon discovered that there are five essential elements contributing to this capacity, allowing individuals to lead a fully realized life. This revelation was genuinely surprising to me. [15:45] How do certain people enter a room and assertively control the space? The five aspects of claiming space are crucial. Firstly, effective communication involves mastering your physicality and voice to command attention. Secondly, building a supportive community is vital, shielding against negativity and anti-mentors. Thirdly, everyone faces life's boulders; instead of overcoming them, whittle them down into manageable pebbles for inner strength. Combatting efforts to make you small is the fourth aspect, shutting down aggressors skillfully. Lastly, embracing intersectionality, especially for white women, fosters better outcomes, as learning from diverse experiences enriches and uplifts everyone. [21:10] What's the process for breaking free from anti-mentors and creating a sense of liberation? Certainly, I believe there's no clear-cut definition for it. In my understanding, an "anti-mentor" should ideally be your greatest supporter, uplifting you. However, they end up making you feel small and diminished. This is often achieved through intermittent reinforcement, a tactic also observed in gambling, where the occasional big win keeps individuals hooked. Regardless of your actions, dealing with these anti-mentors involves facing constant criticism, punctuated by occasional praise. The study on mice, pulling a lever for intermittent rewards, draws parallels to human behavior in seeking sporadic affirmation. This pattern can lead individuals to persistently engage in self-destructive behaviors. [23:53] Do you ever have that kind of experience?  To begin with, it's crucial to identify these anti-mentors. I've outlined a comprehensive checklist in my book, offering different indicators of what makes someone an anti-mentor. Once you're certain, there are two approaches. The first involves neutralizing them, a method I delve into, and the second is removing them from your life. However, both paths necessitate a crucial initial step — a grieving process. Recognizing that they'll never provide the support you seek when you need it is foundational. It's about realizing you don't have to continually put yourself in a vulnerable position, akin to Charlie Brown hoping to kick the football, only to have it pulled away repeatedly. The first step in liberating yourself from an anti-mentor involves deciding not to play that game anymore. [30:20] How do people break out of their emotional comfort zones in intense moments, like running full speed or yelling loudly? I think teaching is like an art for kids, and I'm sure you're good at it if you work with them. You know, you eventually get through to them; you just have to consider all angles. As adults, many of us receive messages when we're young. You're too quiet, too loud—so many "tools”. I mean, the number of messages we get when we're young like I was too much of a space cadet. Now, I get paid to sit around and think about stuff. So, one of the things I always tell people is to sit around and think about stuff. If you start unpacking the messages you were told, it becomes clear that what people criticize might be your strength. You make yourself small to avoid expanding into what people target as a weakness, which is often your strength. If you want to know what you're good at, think about what people told you to stop doing or what they said you weren't good at—not what you thought they told you because that's usually your superpower. [32:45] How do you navigate the unique qualities of your daughter, like her spacey behavior, while also recognizing and nurturing the remarkable and creative aspects she possesses within that same frame?   That has been significant for me as a parent, given my experience with my nephew and my two sons and daughter. My oldest son struggled with dyslexia and exhibited unique traits. First, he had an intense ability to hyperfocus, making it challenging to divert his attention from a task. For instance, once he started with Legos, getting him to stop was nearly impossible. He also dealt with total time blindness and constant movement; he was incredibly active even before birth, almost breaking my rib. There were moments when I felt overwhelmed and exhausted, unable to keep up with him. However, he later became a three-time National Collegiate cycling champion for the United States, showcasing his ability to hyperfocus and disregard the passage of time. His extraordinary energy found a purpose in cycling. My daughter, on the other hand, was notably oppositional, and now she is a passionate activist for climate change. I strongly believe that the qualities in your child that might drive you crazy are often indicators of their unique strengths and potential. [43:13] What promise did God make to the world when he created you?  The existence of a soul is something I'm still undecided on. However, I hold onto the hope that if we are all genuinely kind to each other, actively listen, and extend compassion, perhaps there is a promise that things will eventually be okay. Key Quotes  [5:10-5:17] Claiming space is living the life you choose unapologetically and bravely.  [17:57-18:00] Mistakes are the foundation of learning.  How to connect with Eliza Vancort  Instagram: https://www.instagram.com/elizavancort Facebook: https://www.facebook.com/ElizaVanCort Website: https://www.elizavancort.com  

Welcome to the Aww Shift podcast! I'm your host, Anthony Trucks. Our guest today is Rob Luna, the founder of the Wealth Academy. With a remarkable background and a passion for helping individuals turn a modest sum, like 100 bucks, into substantial wealth or create a thriving business, Rob has achieved this for himself and numerous clients. We delved into the genuine approach to building wealth, recognizing money as a facilitator for impact and joy in life. As men of faith, our hearts align to focus on meaningful endeavors. Rob shares actionable insights to set you on the right path. Let's dive into the episode with Rob Luna. [2:15] Why should I listen to you?  You know, I believe I'm like most people—just an average person out there. Not everyone starts with a silver spoon in their mouth. We're all working towards a point where we can take care of our families. I feel like I come from a position that many people can relate to. I've been fortunate enough to meet some very successful individuals and was thrown into a path early in life where I learned valuable lessons ahead of the curve, putting myself in a position to achieve that at an early age. I think that's information I can share. So, if you're not someone who wants to say, "I wish I knew then what I know now," I can help expedite some of those tough lessons for you. [3:28] What were some of the initial lessons you learned that steered you toward the current path you're on? Coming from a modest background where sports led me to college, I landed my first internship at a wealth management firm when I was 20. That's when I started learning from very wealthy individuals about how they built their fortunes. Over 24 years, I noticed a few key things. Firstly, many of them were successful professional athletes. Secondly, they were individuals who reached high levels in corporate America, often in the C-suite. And thirdly, the majority were entrepreneurs. So, I learned early on that to achieve the kind of wealth most people aspire to, you need to find a place in one of those categories. [4:40] In the context of Dark Work, which serves athletes, executives, and entrepreneurs, what differences do you notice among these groups from your perspective and interactions with them? I find it interesting because we seem to cater to the same demographic of athletes, entrepreneurs, and C-suite executives, and they all share similar traits. It's about having strict discipline, immense drive, and a willingness to do whatever it takes to reach that next level. Whether you're an athlete, an entrepreneur, or a senior-level executive, that's the kind of commitment it requires. Now, considering the statistics, it's undeniably tough to become a professional athlete, but it's almost equally challenging to climb the ranks to the C-suite or establish a successful entrepreneurial venture. So, while there are some differences, they all seem to have more in common than not. I mentioned earlier that in wealth management, I've worked extensively with both professional athletes and entrepreneurs. Interestingly, every athlete I worked with eventually transitioned into entrepreneurship. They didn't want to leave the NFL or MLB only to work for someone else; they wanted to build something themselves and have control over it. [7:45] When faced with a setback, like getting hit unexpectedly, what key lesson did you quickly apply to move forward and overcome that challenge? It boiled down to risk management, understanding the potential outcomes, and identifying possible pitfalls before diving into anything. Going all-in on a single venture can be tempting, and if it works out, it's fantastic. However, the reason many people end up with a bad taste in their mouths in areas like real estate or stock investing is that they often neglect playing defense. The key is to avoid going all-in without considering the risks, getting over-leveraged, or lacking a backup plan. Early on, I learned the importance of having a contingency plan. This involves things like maintaining an emergency fund and taking care of the less glamorous aspects of entrepreneurship. It's about ensuring you have a safety net before venturing out, rather than being a cowboy in business without any safeguards. [9:15] For someone just starting with a month-to-month business, what type of mentorship should they seek, and how can they build towards the principles you've been discussing? In the early stages of my career, I found myself in a similar spot, playing the risky game of cold-calling wealthy individuals. However, reality struck when I realized I didn't know anyone in those circles. Starting from scratch and accumulating wealth can feel daunting, and there's a moment when taking risks becomes crucial. But before going all-in, there's a fundamental investment that's often overlooked – investing in oneself. As tempting as it may be to go all out, maxing out credit cards with blind faith, it won't yield success without a prior investment in understanding your value proposition. Knowing your client, and delivering a service or message that truly impacts lives requires a solid foundation. I've experienced success because I invested time and effort in myself, honing my skills and understanding my worth. So, my advice to those starting is to go to school, seek mentors, read books, watch YouTube – and educate yourself. There's no excuse for not being informed in today's world. Don't fall into the trap of thinking a single Instagram story makes you a professional.  [11:35] For those starting a business without much experience, what advice do you offer when they feel stuck and believe they've exhausted all options? How do you guide them through this situation? Well, as you mentioned, he didn't have much business acumen initially, but he developed it over time. Earlier, we talked about mentorship and education. We're all trying to solve the 'if I only knew then what I know now' challenge. I try to use my educational experience to do a SWOT analysis—looking at operational, financial, and value proposition issues. The great thing about YouTube is you can find almost anything, so there's no excuse not to be educated. Spending time studying profitable businesses, and different structures, and identifying gaps in my game has been crucial. Do I have a complete 365 perspective on how to succeed? There are likely areas I'm still improving today, but the good news is there are many resources, like books, YouTube videos, and podcasts, that people can use to fill the gaps in their knowledge. [13:40] How do you get people into motion?  The problem is that many attend events and read books but don't take action. I've spoken at five events recently, and it's a common issue. People need to find a way for immediate action. For instance, my undergrad didn't teach me much, but in grad school at 38, having run a business for 10 years, I applied information. Combining info with action is a powerful force. In my book, I suggest starting small—a side hustle. It might not take off, but it can lay the groundwork for future success. My first business failed, but through that, I learned. Even my first wealth management firm faced trials before success. Learning, combined with action, provides immediate feedback. You don't need to start big; begin part-time on weekends or evenings. Just get out there and do something." [15:50] What specific actions, habits, or nuances contribute to the success that people notice you consistently achieving?  I'm a strong believer in frameworks, Anthony. If I'm doing something, I ensure there's a disciplined framework. Time is precious, especially as success comes. Managing time effectively is crucial. Each day, I start with a note card outlining what I aim to accomplish on my desk. While I may not achieve everything, I check off what I've done. If something is off-course from my purpose, I cut it out of my life. For instance, I don't check my email. Through constant evaluation, daily check-ins, and weekly reviews, I stay accountable. Success, in my view, hinges on four factors: focus, clarity, execution, and accountability. You must know what you want to do—not being a barber selling real estate on the side. Get clear on your focus, whether it's specializing in certain areas or home values. Once you have that clarity, execute with a defined path. Finally, accountability is key. Even as a former Division One athlete, I know that without someone pushing me, I won't do all I need to do. Start with self-accountability, then bring in mentors and a board to hold you accountable. These are the four things that consistently help me level up. [19:05] What are some of the most close to your heart passionate things that you do daily?  My Wealth Academy, launched after selling my wealth management firm, teaches people to manage their wealth and build businesses. Over 20 years, many sought quick stock tips, but starting from scratch, real estate or the stock market alone won't guarantee wealth. For me, it was building businesses, generating unique cash flow, and creating value for eventual sales. Most people with basic abilities can achieve similar success if given access to the right information. Through my academy and book at an affordable price, I aim to empower people on their financial journey. Seeing entrepreneurs in my academy achieve milestones, like buying their first home, is truly gratifying. While not purely altruistic, witnessing others succeed now excites me more than my wins. Being accountable to myself and seeing others triumph is what energizes me at this stage in my life. [26:40] When I began, the pre-game pressure pushed me to excel. Where in life do you find that balance of comfort and challenge, motivating you to elevate to the next level? As I've gained more wealth, I've noticed a shift in what motivates and brings happiness. The best definition I've come across is the correlation between personal growth and happiness. It's crucial for us to keep growing, and areas where we get comfortable often become resistant to change. After selling my firm's managing clients an average of $20 million in investable assets, the initial excitement of big wins faded over time. Reflecting on this, I realized it was time for a change. Selling the firm allowed someone else to step in, and now I've shifted to working with individuals who might not even have $500 to invest. It's a more significant challenge, and that's what excites me. While growing someone from $25 million to $40-50 million is achievable for many, helping someone start from nothing and build a business worth three, five, or 10 million in the next five to 10 years is a more challenging task. This challenge is what motivates me today, and building a team to assist individuals at that level is my current driving force. [29:13] Stepping away from business, how does your family and life purpose connect to the legacy you want to leave behind when you decide to call it a day? At the end of the day, my primary identity is as a Christian. It's my mission, whether in church, on this podcast, or working with others. Beyond that, I'm a husband and a father, and I believe my greatest legacy will be the impact I've had on people, starting with my family. As a Christian, I strive daily to become the best version of myself, acknowledging growth opportunities in various aspects of life. Prioritizing spirituality, health, and quality time with my family—being present without distractions—is crucial. With a 16-year-old daughter, I've learned the importance of mental presence, making me a better father today. That's my focus now: being a better Christian, father, and husband, trusting that the rest will fall into place. [39:17] What promise did God make to the world when he created you?  The promise he made is that he will do everything within his power if you're willing to put in the work to help change your life.  Key Quotes [34:11-34:15] If you don't talk about something, you can't learn about it; and if you don't learn about it, you can't get great at it. [35:19-35:25] If you're giving something of value, even if it's your time to help somebody, there's a potential for reciprocation in a financial manner. Just give the best of you to the world, and then the rewards will come. How to connect with Rob Luna  Instagram: https://www.instagram.com/thelunarob Facebook: https://www.facebook.com/thelunarob Website: https://robluna.com  

Welcome back to the Awwshift podcast with your host, Anthony Trucks. Today's guest is Rick Jordan Ulrich, a man who has achieved remarkable feats despite not starting with much. He's built an impressive life and made a significant impact on others. Rick emphasizes that money is a tool, sparking a profound discussion about money, life, and humanity. This engaging conversation delves into the deeper aspects of wealth and well-being. Rick describes it as one of his favorite discussions in the last six months, and it's definitely worth a listen.  [2:59] Why should I listen to you?  I love connecting with people; it defines who I am. Our purpose on this planet is to interact with others. The introvert-extrovert dynamic doesn't change the fact that we're here to connect. Personally, I'm an extrovert; you won't find surprises in a personality test. Yet, even introverts are here to engage and build relationships. It doesn't matter where you are or what you're doing; interaction and relationships are fundamental.  [3:45] I'd love for you to share what you're most proud of. What achievements stand out for you? While some might label me a cliché serial entrepreneur, I'm not a fan of that phrase as it suggests a lack of focus. I prefer the idea of going where I'm needed at the moment. For instance, I decided to make a documentary about the lockdown three years ago when COVID-19 emerged. The business was thriving, and with everyone stuck at home, I thought, "Why not devote six weeks to shed light on the situation?" It opened doors and illustrated the concept of going where you're needed. This approach has been a key factor in discovering purpose. When younger colleagues ask how I found my path, it's simple—I stumbled upon opportunities and decided to try them out. [10:12] Did you always have that discipline, or did you build it over time? What's the secret to your commitment? Building a strong work ethic was a gradual process for me. Taking care of my body became a pivotal shift in my life years ago. Growing up in a middle-class family with limited resources, our meals often consisted of simple dishes like mac and cheese or frozen Salisbury steaks. Looking back, it's surprising how I survived on such poor-quality food. I remember chugging three 16-ounce glasses of milk daily for protein before protein shakes were a thing. Reflecting on those habits, it's clear how crucial nutrition is. What I rarely discuss is that despite the challenges, it's crucial to acknowledge bad days while preventing them from turning into bad weeks or months. Negative self-talk may linger, but it's vital not to become the abuser of oneself. By returning to routine, whether hitting the gym, reading in the morning, having a proper meal, or going to the office, we can prevent bad days from snowballing into prolonged negativity. [13:18] Do you adhere to a disciplined plan or structure, or do you operate more on how you feel? I implemented time blocking about two years ago, and interestingly, I later came across a Harvard Business Review article ranking it as the top discipline method. As the CEO of a rapidly growing company, flexibility is key for me. While some prefer scheduling to the minute, I find time blocking offers the right balance. Mondays are dedicated to preparing for the week with one-on-ones and a live CEO talk. Tuesday to Thursday mornings focus on internal matters, while afternoons are reserved for external engagements, like podcasts, vendor meetings, or forming connections. Fridays remain open for any necessary adjustments.  [23:50] What was your initial mindset or conversation about money, and how has it changed over time? I often share this example. My parents had an incredible relationship. My dad passed away when I was just 16, and I'm grateful for the time I had with him compared to my younger siblings. Despite their age, they had their challenges. But growing up a bit older, I got to witness more of their amazing marriage. The only significant fights they had were over money, not the usual couple disagreements. People have bad days, but from my perspective, their marriage was amazing. I had a great childhood. Seeing them fight over money made me think early on, "Why would I want to be in a position of lack?" As I became more emotionally mature, I realized it was a choice. Lack, to me, isn't about a shortage of money; it's about resources. Money is a tool for those resources that allow you to do the things you want. Whether it's fitness or any other goal, you need resources like a gym, equipment, or a membership, all requiring money. So, instead of fighting over lack as my parents did, I ask myself, "What if there's no lack?" Focusing on a gap, which is temporary, is different from perceiving a permanent lack as a negative force. I focus on abundance, thinking about what I'd do if I had everything needed to achieve my goals. It's about making the shift moving in the direction of abundance and obtaining the necessary resources. [32:45] Going back to our earlier conversation about money, it's about taking personal ownership and being the one in control. Were there times when you felt out of control? How did regaining control look for you?  Despite being an optimistic person, money triggers me due to my parents' past fights over lack. I practice gratitude but still struggle when faced with shortages in business and life. About eight months ago, going public, I was two days away from not making payroll, causing a two-week negative spiral. Reminders, like a board saying "I have a $10 million company," help ground me. Recognizing that I have all I need each day is my key to staying positive. Consistent discipline has proven successful in overcoming challenges. [49:39] What promise did God make to the world when he created you?  That I am the promise of resources.  Key Quotes  [8:29-8:32] The longer you sit in it, the longer it lasts. [12:25-12:30] When you allow yourself to be a victim to yourself, you are both the abuser and the victim.  How to connect with Rick Jordan  Instagram: https://instagram.com/mrrickjordan Facebook: https://m.facebook.com/mrrickjordan LinkedIn:https://www.linkedin.com/in/mrrickjordan      

We all face pivotal points in our lives when we struggle with our identity - during which we ask ourselves questions like, “Who am I?” or “Who am I becoming?” And there's no easy answer for that because we are complex beings. My guest, Anthony Trucks, thinks you can unveil the true and better you by making meaningful identity shifts. He's here to explain how we can accomplish that. Anthony Trucks is a former NFL Athlete, American Ninja Warrior and International Speaker, author of the “Identity Shift” book, and the founder of Identity Shift coaching. He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. Anthony has been featured in Success magazine, Netflix and Amazon Prime. During our conversation, Anthony reveals how we can align our identity to experience the life we desire using a simple framework. He also shares his struggles growing up as a foster kid and his fight to succeed. His inspirational story shows that anything is possible with the right mindset and strategies.

In this special episode of ALL IN, I had the pleasure of being interviewed by the incredible Anthony Trucks. We dove deep into the essence of success, the importance of trying new things, and the power of a positive mindset. I shared my journey from making a documentary during the COVID lockdown to leading a company on the brink of going public. We discussed the significance of overcoming adversity, the discipline of time blocking, and the crucial role of self-worth and resourcefulness. This episode is a treasure trove of insights for anyone looking to push their limits and achieve greatness.#RickJordan #Podcast We Meet: Anthony Trucks is a CEO, speaker, author, and identity shift coach who helps people upgrade how they operate to be, do, and have more.Episode References: Connect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with Anthony: https://www.anthonytrucks.com/about-anthonyUniversal Rate & Review: https://lovethepodcast.com/allinwithrickjordanSubscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout Anthony: Anthony Trucks is a CEO, speaker, author, and identity shift coach who helps people upgrade how they operate to be, do, and have more. With over a decade of experience in running his own company, formerly Identity Shift now Dark Work, he has developed a proven method to help individuals and organizations achieve their full potential by shifting their identity to reach peak performance. Anthony's journey from foster care to the NFL, to successful business owner and media personality, has inspired thousands of people to overcome their challenges and pursue their dreams. He is the author of Trust Your Hustle, a book that shares his personal story and insights on how to create a life of purpose and fulfillment. He is also a regular contributor to major publications and podcasts, and a sought-after speaker on topics such as identity, leadership, and motivation.

In this episode, Eric talks with Anthony Trucks as they delve into the world of personal growth and mindset transformation. Discover how Anthony overcame adversity and pushed past his limitations to become the person he aspired to be. Anthony unpacks common myths of personal transformation and reveals the truth behind personal growth and mindset development. In this episode, you will be able to: Cultivate a positive mindset and unlock your full potential for personal growth Learn the power of being present and intentional in every aspect of your life Discover strategies to overcome limitations and push past challenges, pushing you towards success Build inner strength and consistently improve yourself, creating a solid foundation for growth. Develop the mindset and skills to embrace fear, preparing you for future opportunities Discover the keys to building resilience and bouncing back stronger from setbacks in life Learn how to embrace uncertainty and navigate change with confidence and adaptability. To learn more, click here!See omnystudio.com/listener for privacy information.

Join us for a monumental milestone as "The Root of All Success" celebrates its 200th episode with an extraordinary exploration into the intriguing realm of "Successful Failures."  In this special edition, our esteemed host The Real Jason Duncan is joined by an illustrious panel of thought leaders, each a luminary in their respective fields, offering unique perspectives on the indispensable role of failure in the journey to success. Meet the Distinguished Panel:

Join Candy Valentino in a meaningful conversation with Anthony Trucks, a former NFL athlete, entrepreneur, and motivational speaker. In this episode, Anthony shares his incredible journey from the hardships of foster care to the heights of professional sports and beyond. Learn about the concept of 'dark work' and how embracing life's toughest challenges can lead to transformation and success. This episode is more than just an interview; it's an exploration of resilience, adaptability, and the power of positive change. Introduction (00:00:00) Intro to 'The Candy Valentino Show' (00:00:34) Welcoming Anthony Trucks (00:00:50) First meeting memories Anthony's Journey and Dark Work (00:02:46) Anthony's story: From foster care to NFL and beyond (00:07:11) Overcoming life's challenges and identity shifts Parenting and Personal Development (00:20:29) Anthony as a father at 20 and personal growth (00:26:34) Facing challenges and developing resilience Career Transitions and Entrepreneurship (00:27:29) Transition from NFL to entrepreneurship (00:38:33) Embracing dark work in personal and professional life Defining Success and Wealth(01:01:35) Anthony's perspective on success and wealth Conclusion(01:06:04) Closing thoughts and where to find Anthony Trucks   Connect With Me:FacebookInstagramLinkedInTwitterTikTokYouTubeSubscribe To The Podcast Here:Apple PodcastsSpotifyYouTubeOrder My #1 Bestselling Book “WEALTH HABITS” Here: https://wealthhabitsbook.com/Connect with Anthony Trucks: - Instagram: @AnthonyTrucks - Website: (https://darkwork.com)

Dive into this powerful episode where Jake and Gino talk to Former NFL player Anthony Trucks. Anthony is master of identity shifts, as he discusses resilience, embracing life's toughest challenges, and the unspoken 'dark work' that leads to success. From navigating foster care to inspiring others through personal growth, Anthony's story is a testament to the strength of the human spirit. Anthony's Resilient Journey: Hear how adversity shaped his life and career. Embracing Life's Hardships: Anthony reveals how challenges fuel growth. Financial Integrity's Role in Growth: Learn how financial diligence can be freeing. Leap of Faith: The importance of confidence and risk-taking in personal transformation. Behind the Scenes Effort: Unveiling the 'dark work' essential for success. Chapters: 00:00 - Intro 01:49 - How did Anthony Trucks Get Started as an Entrepreneur? 03:18 - What Drove Anthony To Football? 07:17 - What You Don't Want Vs. What You Want 12:30 - Anthony Talks about Curiosity 15:49 - Starting Over as A Newb 17:49 - The Dark Side of Retiring from Being Great 22:12 - Jake psych-analyzes Anthony: "Why do you think Your Relationship Suffered?" 24:44 - How Does Anthony Help People Access the Power of Identity? 28:50 - Anthony on Brand 31:46 - Jake and Anthony Reflect on Different Personality Types 34:08 - Gino Praises Julia for her "Dark Work" 36:32 - Why Do So Many High School Football Players Look Back at That Time With Such Fondness? 41:25 - The Guys Talk About Coming of Age, Raising Kids and Becoming Men 46:24 - Doing the Hard Things to Grow 47:55 - Best Way to Contact Anthony Trucks? 48:49 - Gino Wraps it Up

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I'm your host, Anthony Trucks, and today we have Lori Harder on the show. Lori is a friend I've known for a couple of years now. She's an incredible human who has experienced a lot, learned from her experiences, and has a unique skill set for sharing her expertise in a way that benefits the world. She talks about her journey, from her childhood interest in religion to navigating a shift in identity. She's been through financial struggles, made a significant income in the fitness industry, delved into personal development, and more. Now she's working on launching projects she started from scratch. Lori shares her journey and the reasons behind her choices. So, without further ado, let's dive into the episode. [2:20] Why should I listen to you?  I would say you should listen to me because I've achieved something remarkable in my life. [3:04] What is it that you do so well?  It's intriguing. I believe there are a few things I excel at, but they initially stemmed from a need for survival. These tactics eventually evolved into the realization that, even though they originated from challenging times in my life, they've transformed into skills that can be applied to various areas. I'm particularly adept at learning, such as reading and understanding people and inspiring them to embrace a vision. However, I'm also acutely aware of my weaknesses and make a point of surrounding myself with individuals who possess the skills I lack. [4:00] Was it always that way for you, or did you have an attorney that you asked for help from?  In the early 2000s, I had vivid memories, largely because I was deeply entrenched in the fitness world. Back then, I used to read fitness magazines, and it struck me that the individuals I aspired to be like—those women gracing the covers and winning prestigious fitness awards—seemed flawless. I believed they had it all, and I thought I could never measure up to them because I hadn't gone to college, I wasn't an athlete, and I didn't fit into that mold. I thought they were masters of everything. The world, it seemed, was projecting this message that we had to be experts in every aspect of our lives. But fast forward to today, and that's one of the reasons I appreciate the internet. It's shown me that you don't have to be a jack-of-all-trades; you just need to focus on your strengths and find ways to collaborate with people who excel in areas where you don't. If it's true, and I believe it is, that we should concentrate on what we're good at, we can accomplish so much more. [5:48] How did you get to the point of making people pay you?  The first time I received payment for my work was out of desperation, leading me to question if we always need our backs against the wall to succeed. Most of my significant successes were born from a place of necessity and frustration, such as when my husband lost his job and we faced dire financial circumstances. I realized I had to change my situation. My dream was to be in the fitness industry, but my lack of education held me back. It was only when our situation hit rock bottom, with our home, cars, and $300,000 in debt lost, that I decided to take action. In a moment of desperation, I discovered the power of 'on-demand' motivation. But it would be great if we didn't always need a crisis to activate our potential. I've seen that a simple realization of unhappiness in a 35-45 minute conversation can be enough to drive change. We don't always need our backs against the wall to make a change. So, my earlier question about whether desperation is a prerequisite for success is still intriguing to me. It's a topic that leads to the realization that we can transform our lives without waiting for a major crisis. My journey started with a lack of a high school diploma, but it eventually led me to a place of gratitude and empowerment. [10:48] Is there any other part that led to not graduating high school?  I grew up in a small town and belonged to a very restrictive religion with just 114 members in our congregation. I was homeschooled throughout high school and had virtually no social life. In my early years, I used to go door-to-door, preaching and trying to sell the idea of the end of the world, which wasn't an easy task. However, this experience taught me the art of conviction and persuasion. As a teenager, I started feeling a calling for something bigger, although I couldn't quite define it. This longing for a different path, particularly in fitness leadership, wasn't possible within my religious community. At the age of 18, I made the difficult decision to leave my religion, which meant leaving behind everyone I'd known. This experience of transitioning from a familiar environment to the unknown without a support system or community continues to shape my work today. I can empathize with people going through significant life changes, whether it's a career shift, a lack of family support, or leaving everything behind. My personal journey has fueled my passion for helping others in similar situations. [14:35] Could you specifically share what you do now?  I experienced a series of transitions in my life. I faced tough times after leaving home but found my calling in the fitness world. Working with people made me realize that mindset was crucial for change, not just physical training. This led me to personal development, which helped me deal with anxiety and opened a world of possibilities. I started writing books and organizing events to help others break through their limiting beliefs. After my book was published, I entered a phase of self-discovery. Attending dinners with my husband's friends, who were discussing investments and business opportunities, sparked my interest. These conversations were vastly different from those I had with my female friends. I recognized the need to bridge the gap for women looking to grow financially and professionally. So, I started a female-centric company, raising $2 million from 54 female investors. Our upcoming product, a beauty hydration solution, will launch soon. This journey has been transformative, like jumping several steps ahead into a different reality. [21:0] What made you think you can take money from people in common and make it successful?  This journey was a soul-searching adventure. At first, I was in a place of uncertainty, wondering about what's next. I've learned to fast forward my life by a few years and immerse myself in that feeling. But this time, the idea seemed too daunting, like something the "future me" should handle. I even thought about Sara Blakely, the Spanx founder, and how she didn't hold back when she had the idea for her product. I needed evidence that I could do this. I looked at her beginnings and compared them to my current situation. In some ways, I had a bigger network and resources. This idea wasn't beyond me; I could make it happen. Then I questioned why I should wait. What am I going to learn first? Learning happens on the job, after all. I realized that I could be resourceful, humble enough to ask for help, and smart enough to put together a team. It was a one-step-at-a-time process. But most importantly, I couldn't bear the thought of living with unfulfilled dreams and avoiding the scary stuff. I had already experienced the pain of avoidance and knew it wasn't a path I wanted to follow. I didn't want to choose a self-inflicted painful prison. So, I decided to move forward and embrace the challenge. [25:40] Did you have anybody around you who had the opposite energy?  I've learned that your surroundings, especially the people in your life, have a stronger influence on you than your willpower alone. When you're considering something new, one of the first things to change is the people you surround yourself with. It might not always be possible to swap out everyone around you, but you can choose to spend more time with people who empower and support your goals rather than those who hold you back. This can be a difficult decision to make and act upon, but it's a crucial step. Just like we tell our kids not to hang around with certain groups at school because they'll be influenced by them, the same goes for adults. If you want to believe that something is possible for you, spend time in rooms full of people who also believe that anything is possible. Your beliefs can be influenced by the limiting beliefs of those around you, so make sure to immerse yourself in an environment where the prevailing mindset is one of limitless potential. Surrounding myself with like-minded individuals who have similar goals and have overcome challenges has busted my limiting beliefs.  [29:39] Have you ever experienced any unexpectedly amazing things?  I'm immensely grateful for the love and challenges I've experienced in life. I've come to deeply appreciate the importance of challenges. When faced with something incredibly difficult, it's not that I love it or feel great about it because it's still hard, and there's a part of me that wants to run away from it or hide from my emotions. Even thinking about it can bring tears to my eyes. However, I've learned that on the other side of these challenges, I get to meet a version of myself that's connected to something greater, something like a profound connection with my Creator. It's difficult to explain, but it's as if you gain a new perspective, heightened perception, compassion, and empathy. Now, instead of wanting to run from challenges or resist them, I try my best to run towards them. Even when I don't want them to come, I know that something valuable will emerge from these experiences. It's a belief that's ingrained in me, and it's become a precious gift. [36:20] What are your overarching goals for this venture? Are you considering other paths or staying firmly committed to the current venture? I absolutely love this question, and I appreciate you asking. There are a few things I'd like to do with my business. First, I want to sell it because it's an exciting prospect, and I also genuinely want to explore new opportunities. I have some creative ideas for the business that I'm eager to bring to life. One of my main goals is to structure it in a way that's somewhat akin to network marketing, though not quite the same. I want to empower women through the company, offering various programs and initiatives that could potentially benefit other businesses that follow a similar model. The world of marketing is evolving, and I believe people are craving a sense of community. I want to find ways for businesses to provide this community experience, moving beyond the superficial connections on platforms like Facebook. I'm particularly excited about creating opportunities for people to earn income through our business. This is part of a broader vision to encourage women to invest in each other. I believe that there's an endless well of potential and creativity, and it's crucial to demystify the process of starting a business, developing a product, and exploring new ideas. [44:45] What promise did God make to the world when he created you?  She's going to be your permission to do anything you want to do.  Key Quotes  [5:10-5:20] You don't have to know everything; instead, focus on what you excel at, build a team, or surround yourself with those who complement your skills.  How to connect with Lori Harder Instagram: https://www.instagram.com/loriharder Facebook: https://www.facebook.com/LoriHarder Twitter: https://twitter.com/loriharder

Living 11 years in foster care and later losing his NFL career to injury, Anthony Trucks knows about the dark night of the soul. As such, he's centered his coaching on “dark work” and shares how coaches can and should dive into dark work on themselves.

On this episode of the Jeff Fenster Show, Anthony Trucks shares his success formula and advice on how to achieve greatness. He emphasizes the importance of hard work, taking action, and identity-shifting to succeed. He also talks about dark work and the challenging program 'Seventy Five Hard', and encourages listeners to reach out for coaching and accountability.

Uncover the "Magic Formula" that can reshape your life, elevate your identity, and keep you unwaveringly aligned with your goals. Join me in this episode as I sit down with former NFL player, bestselling author, and motivational speaker, Anthony Trucks, to unravel the secrets behind personal transformation and resilience. Anthony shares his extraordinary journey from adversity to NFL stardom, coachship, and mentorship, and together, we'll explore the pivotal lessons learned from life's toughest challenges. Dive deep into the art of rewiring your current identity for unparalleled success, all while dissecting the game-changing "Identity Shift" framework. In this episode, we chat about immediate gratification, conquer the psychology behind habits, and learn how to fall in love with the transformation process. We'll also uncover the power of disciplined planning, the magic of habit-building, and the strategic selection of habits that reinforce your new identity. Overcome common hurdles when venturing into the unknown, embrace the strategy of making fewer decisions, and witness the undeniable truth that everything is truly figureoutable. If you're eager to rewrite your life's narrative and embark on a journey of profound transformation, tune in now to seize your destiny.   Anthony Trucks' website: https://www.anthonytrucks.com/   Anthony Trucks' Instagram: https://www.instagram.com/anthonytrucks/?hl=en

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Clint Arthur, Anthony Trucks, Jeffrey Hayzlett, Alex Charfen, Ilan Ferdman, John Lee Dumas and Dean Graziosi and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (0:55) Clint Arthur The easiest place to book yourself on TV is in your own hometown; however do not go on a show unless you have the right experience. The downside of shows in your hometown, is you are only called again if you are good. So do not go unless you're ready. Create a little media tour and start booking yourself on small TV shows in little cities all around the country so that you can get experience and learn how to be good on TV before you start going on in bigger shows.   (5:32) Anthony Trucks Trust your hustle. You can't have anything of great wealth or anything worth to your life without hustling. No one's going to come up and give you anything for free. You have to hustle but also remember that it doesn't simply mean spinning your wheels. It means being smart about how you hustle. It means being smart about what you're hustling with.   (10:55) Jeffrey Hayzlett The best piece of advice is to truly sit down and listen. Great leaders listen and they hear things that most other people don't hear. As a result they're very pinpointed when they hear things and they can become really focused. They tend to know exactly what to do next. Therefore, always remember to shut up and listen. No one has all the answers.    (15:19) Alex Charfen Our whole lives we were told to sit, stop, shut up, don't talk, sit still, quit being a behavioral disorder. Don't be oversmart, don't talk so much, over and over again. Which is important, however we lose the part of our personality that finds wonder in the world. So, if you want to move forward, make sure it's still your dream because if it is, you're going to do it anyway regardless of what someone says.   (18:49) Ilan Ferdman There is this point in our careers where we gain the stability or maybe just the awareness level where we can say,  "Where do we actually want to go?" And it is the most over leveraged and vulnerable feeling you can have. But that self actualization for an entrepreneur is the most important part of your career. It is that moment you start deciding where to go, because your life isn't about any destination. It's about making a vision. So go ahead. Chase it forever.   (24:12) John Lee Dumas Most successful people in this world have gone through significantly difficult times that hardened them, made them stronger, created them into what we see today. We need to realize that when those moments in our lives happen, we have to get creative. We have to use any means necessary to get better and stay determined and then we will soon see the massive benefit to have gone through that period of life.   (29:59) Dean Graziosi Learn to say no. Most of us got to where we are by saying yes to everything but you can only go to the next level by saying no. The yes got you out of Egypt but the No takes you to the promised land. Look through your list today and decide what you can say no to and only say yes to those things that live inside your unique ability. They are going to take you the furthest.   Link: @clintarthur.tv  @anthonytrucks  @jeffreyhayzlett  @alexcharfen  @ilanferdman  @johnleedumas  @deangraziosi 

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Clint Arthur, Anthony Trucks, Jeffrey Hayzlett, Alex Charfen, Ilan Ferdman, John Lee Dumas and Dean Graziosi and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:23) Clint Arthur The easiest place to book yourself on TV is in your own hometown; however do not go on a show unless you have the right experience. The downside of shows in your hometown, is you are only called again if you are good. So do not go unless you're ready. Create a little media tour and start booking yourself on small TV shows in little cities all around the country so that you can get experience and learn how to be good on TV before you start going on in bigger shows.   (7:05) Anthony Trucks Trust your hustle. You can't have anything of great wealth or anything worth to your life without hustling. No one's going to come up and give you anything for free. You have to hustle but also remember that it doesn't simply mean spinning your wheels. It means being smart about how you hustle. It means being smart about what you're hustling with.   (12:22) Jeffrey Hayzlett The best piece of advice is to truly sit down and listen. Great leaders listen and they hear things that most other people don't hear. As a result they're very pinpointed when they hear things and they can become really focused. They tend to know exactly what to do next. Therefore, always remember to shut up and listen. No one has all the answers.    (16:47) Alex Charfen Our whole lives we were told to sit, stop, shut up, don't talk, sit still, quit being a behavioral disorder. Don't be oversmart, don't talk so much, over and over again. Which is important, however we lose the part of our personality that finds wonder in the world. So, if you want to move forward, make sure it's still your dream because if it is, you're going to do it anyway regardless of what someone says.   (21:45) Ilan Ferdman There is this point in our careers where we gain the stability or maybe just the awareness level where we can say,  "Where do we actually want to go?" And it is the most over leveraged and vulnerable feeling you can have. But that self actualization for an entrepreneur is the most important part of your career. It is that moment you start deciding where to go, because your life isn't about any destination. It's about making a vision. So go ahead. Chase it forever.   (25:44) John Lee Dumas Most successful people in this world have gone through significantly difficult times that hardened them, made them stronger, created them into what we see today. We need to realize that when those moments in our lives happen, we have to get creative. We have to use any means necessary to get better and stay determined and then we will soon see the massive benefit to have gone through that period of life.   (31:36) Dean Graziosi Learn to say no. Most of us got to where we are by saying yes to everything but you can only go to the next level by saying no. The yes got you out of Egypt but the No takes you to the promised land. Look through your list today and decide what you can say no to and only say yes to those things that live inside your unique ability. They are going to take you the furthest.   Link: @clintarthur.tv  @anthonytrucks  @jeffreyhayzlett  @alexcharfen  @ilanferdman  @johnleedumas  @deangraziosi 

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Clint Arthur, Anthony Trucks, Jeffrey Hayzlett, Alex Charfen, Ilan Ferdman, John Lee Dumas and Dean Graziosi and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:23) Clint Arthur The easiest place to book yourself on TV is in your own hometown; however do not go on a show unless you have the right experience. The downside of shows in your hometown, is you are only called again if you are good. So do not go unless you're ready. Create a little media tour and start booking yourself on small TV shows in little cities all around the country so that you can get experience and learn how to be good on TV before you start going on in bigger shows.   (7:05) Anthony Trucks Trust your hustle. You can't have anything of great wealth or anything worth to your life without hustling. No one's going to come up and give you anything for free. You have to hustle but also remember that it doesn't simply mean spinning your wheels. It means being smart about how you hustle. It means being smart about what you're hustling with.   (12:22) Jeffrey Hayzlett The best piece of advice is to truly sit down and listen. Great leaders listen and they hear things that most other people don't hear. As a result they're very pinpointed when they hear things and they can become really focused. They tend to know exactly what to do next. Therefore, always remember to shut up and listen. No one has all the answers.    (16:47) Alex Charfen Our whole lives we were told to sit, stop, shut up, don't talk, sit still, quit being a behavioral disorder. Don't be oversmart, don't talk so much, over and over again. Which is important, however we lose the part of our personality that finds wonder in the world. So, if you want to move forward, make sure it's still your dream because if it is, you're going to do it anyway regardless of what someone says.   (21:45) Ilan Ferdman There is this point in our careers where we gain the stability or maybe just the awareness level where we can say,  "Where do we actually want to go?" And it is the most over leveraged and vulnerable feeling you can have. But that self actualization for an entrepreneur is the most important part of your career. It is that moment you start deciding where to go, because your life isn't about any destination. It's about making a vision. So go ahead. Chase it forever.   (25:44) John Lee Dumas Most successful people in this world have gone through significantly difficult times that hardened them, made them stronger, created them into what we see today. We need to realize that when those moments in our lives happen, we have to get creative. We have to use any means necessary to get better and stay determined and then we will soon see the massive benefit to have gone through that period of life.   (31:36) Dean Graziosi Learn to say no. Most of us got to where we are by saying yes to everything but you can only go to the next level by saying no. The yes got you out of Egypt but the No takes you to the promised land. Look through your list today and decide what you can say no to and only say yes to those things that live inside your unique ability. They are going to take you the furthest.   Link: @clintarthur.tv  @anthonytrucks  @jeffreyhayzlett  @alexcharfen  @ilanferdman  @johnleedumas  @deangraziosi 

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Clint Arthur, Anthony Trucks, Jeffrey Hayzlett, Alex Charfen, Ilan Ferdman, John Lee Dumas and Dean Graziosi and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (0:55) Clint Arthur The easiest place to book yourself on TV is in your own hometown; however do not go on a show unless you have the right experience. The downside of shows in your hometown, is you are only called again if you are good. So do not go unless you're ready. Create a little media tour and start booking yourself on small TV shows in little cities all around the country so that you can get experience and learn how to be good on TV before you start going on in bigger shows.   (5:32) Anthony Trucks Trust your hustle. You can't have anything of great wealth or anything worth to your life without hustling. No one's going to come up and give you anything for free. You have to hustle but also remember that it doesn't simply mean spinning your wheels. It means being smart about how you hustle. It means being smart about what you're hustling with.   (10:55) Jeffrey Hayzlett The best piece of advice is to truly sit down and listen. Great leaders listen and they hear things that most other people don't hear. As a result they're very pinpointed when they hear things and they can become really focused. They tend to know exactly what to do next. Therefore, always remember to shut up and listen. No one has all the answers.    (15:19) Alex Charfen Our whole lives we were told to sit, stop, shut up, don't talk, sit still, quit being a behavioral disorder. Don't be oversmart, don't talk so much, over and over again. Which is important, however we lose the part of our personality that finds wonder in the world. So, if you want to move forward, make sure it's still your dream because if it is, you're going to do it anyway regardless of what someone says.   (18:49) Ilan Ferdman There is this point in our careers where we gain the stability or maybe just the awareness level where we can say,  "Where do we actually want to go?" And it is the most over leveraged and vulnerable feeling you can have. But that self actualization for an entrepreneur is the most important part of your career. It is that moment you start deciding where to go, because your life isn't about any destination. It's about making a vision. So go ahead. Chase it forever.   (24:12) John Lee Dumas Most successful people in this world have gone through significantly difficult times that hardened them, made them stronger, created them into what we see today. We need to realize that when those moments in our lives happen, we have to get creative. We have to use any means necessary to get better and stay determined and then we will soon see the massive benefit to have gone through that period of life.   (29:59) Dean Graziosi Learn to say no. Most of us got to where we are by saying yes to everything but you can only go to the next level by saying no. The yes got you out of Egypt but the No takes you to the promised land. Look through your list today and decide what you can say no to and only say yes to those things that live inside your unique ability. They are going to take you the furthest.   Link: @clintarthur.tv  @anthonytrucks  @jeffreyhayzlett  @alexcharfen  @ilanferdman  @johnleedumas  @deangraziosi