Podcasts about online lead generation

Think about it—when a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldn't be. In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is more than just answering questions—it's a low-funnel opportunity to build trust, create a great experience, and ultimately, get more customers in the door. We talk about: ✅ What actually works in live messaging (hint: ditch the templates) ✅ Why customers feel safer engaging in live convo before committing to a dealership ✅ How the right messaging strategy increases appointment set rates & sales ✅ Where digital retailing fits into these conversations Live messaging isn't just a feature—it's an essential part of a modern sales process. When done right, it creates real engagement, builds relationships, and turns website visitors into buyers. Listen in to learn how top-performing dealers are using live messaging to drive business, build their brand, and make it easier for customers to say yes! Ted Rubin, ActivEngage  - ted.rubin@activengage.com | ActivEngage.com  Dealer Talk with Jen Suzuki Podcast |

Episode 131: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptMost people can figure out how to generate leads online, but the real pros know how to generate leads that convert.In this episode, we dive into all of the details about edging out your competitors in the lead generation game with lead generation expert Todd Schuhart.You'll learn how to generate leads organically, how to transition into paid ads, and then we dive into how to start a business selling leads to others.Connect with Todd Schuhart:https://razorridge.com/ https://www.facebook.com/groups/razorridgeleads https://www.youtube.com/@RazorRidgeLeads https://www.linkedin.com/company/razor-ridge-leads/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Send us a textUnlock the secrets of mastering home care marketing in 2025 with the expertise of Valerie Van Booven, who shares insights from her 17 years of industry experience. Ever wondered how to make your website not just functional but also a lead-generating powerhouse? Valerie humorously critiques the common design pitfalls to avoid while offering tips on creating visually appealing, user-friendly sites that even the most tech-averse can navigate. Learn how to balance the art of online branding with real-world engagements to leave a memorable impact on your community and prospective clients.Explore the dual channels of lead generation: the power of professional referrals and the nuances of capturing direct consumer inquiries, predominantly through strategic phone communication. Discover the value of well-placed website forms and how well-trained staff can act as your frontline marketers, making phone conversations a pivotal part of lead acquisition. Valerie delves into the significance of SEO, social media, and email marketing in enhancing search rankings and client attraction, with a focus on achieving visibility in the competitive landscape of home care services.Harness the potential of AI and video content to elevate your marketing strategies, as Valerie shares practical examples of integrating these tools for enhanced brand visibility. Whether you're hesitant about on-camera appearances or unsure about utilizing AI, this episode offers a roadmap to overcome those challenges. From developing a strategic local presence to leveraging social media and crafting engaging email campaigns, Valerie equips you with actionable insights to effectively connect with your community and grow your home care business, whether you're just starting out or already established.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Shawn Getty sold 186 homes in the first half of his third year in real estate, including a stretch of 60 homes in 60 days. And he did it all with $0 in ad spend.Shawn started the team-building process 6 or 7 times before getting the traction he has today (including losing 27 agents all at once). But Getty Group, brokered by eXp Realty in Calgary, has grown from 4 to 48 agents in an 8-month window this year.Learn his tactics for agent attraction, the structure of his recruiting conversation, and many hard-learned lessons from the fits and starts of building his real estate team.Listen to this Real Estate Team OS episode with Shawn Getty for insights into:- Two basic truisms of team success- Multiple false starts on the team-building journey- Building an education-based and skills-based team of people who hunt together, rather than alone- Growing agent count by 12x (from 4 to 48) in under 8 months- How to attract agents using Instagram- The specific conversation structure to bring agents onto your team- A free social media tactic drives 30-40% of their business (and that other agents make fun of)- A free social media tactic to become top of preference, not just top of mind (with a specific example)- The two ways he's working on the main bottleneck in his business today- Why teams will be bigger, more prominent, more impactful, and more needed in the futureAt the end, learn about “the uniform of the wealthy,” “the champion sweater that can't be beat,” and the balance in being all on or all off.Shawn Getty:- https://www.instagram.com/shawngetty- https://www.gettygroup.ca/Real Estate Team OS: - https://www.realestateteamos.com/subscribe- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

As we transition from the lively summer months into the reflective autumn season, I've been pondering the last eight months since welcoming my first baby in December 2023.In today's solo riff, I'll dive into my unique maternity experience, navigating the entrepreneurial landscape without taking a traditional maternity leave.I'll share how personal factors like my baby's sleep patterns and my drive have influenced my business decisions, and how I've managed to maintain a solid foundation built over the past eight years.I will also share about:How I have condensed my workweekBalancing motherhood, business, hobbies, and joyful life.The power of solid systems and delegation& where I plan to go from here!Enjoy xxConnect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind (WAVE) and learn about upcoming events including the Elora, Ontario coworking day |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Email List: Join the Dose of Visionary Weekly Inspiration Roundup!www.kelseyreidl.com/dose Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | https://www.kelseyreidl.com/mama 

In today's episode, we're diving deep into the vital character traits that every entrepreneur should cultivate in order to thrive in their business growth journey. We'll explore the importance of resiliency, decisiveness, and the art of balancing multiple life areas to avoid burnout. PLUS I share practical time management strategies, including how I block my day to fit in work, family, and personal growth and why believing in oneself is crucial amid the unpredictable nature of business success. The Reality of Running a Business is not always as glamorous as what the Social Media Influencers tell you!There are going to be days when you wake up with low energy or you're under the weather, and days when you wonder 'does anyone even care about what I'm creating?'It's during those times that exercise these 7 character traits because by building them up, we can stay the course, and recommit to the vision of why we started this business to begin with. If you're someone who feels like they're meant to defy traditional norms and forge their own way - this episode is for you!Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Email List: Join the Dose of Visionary Weekly Inspiration Roundup!www.kelseyreidl.com/dose 

In today's solo episode, Kelsey dives deep into the highs and lows of your first one to two years of running an online business - and how to stay the course, even when it feels hard!We talk about:  - Income instability and financial management  - Not taking rejection personally  - Embracing both highs and lows in the entrepreneurial journey  - Building relationships in early stages  - Monitoring and adapting marketing strategies  - Distinction between "fast lane" and "slow lane" clients  - Hobbies and personal fulfillment outside workShe emphasizes the importance of treating these early years as an experiment and encourages you to enjoy the journey for sustainable success. Whether you're just starting out or looking for ways to stay motivated, this episode is packed with practical wisdom to fuel your visionary aspirations.Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Email List: Join the Dose of Visionary Weekly Inspiration Roundup!www.kelseyreidl.com/dose 

B2B e-shopy a portály celkovo fungujú trošku rozdielne, ako klasické B2C shopy. Vyladená UI, jednoduché ovládanie a super konfigurátor sú len zlomkom súboru prvkov, ktoré by ste mali mať pre maximalizované zbieranie leadov. Ako dokážu dobré konfigurátori zlepšiť konverzný pomer, či má výhodu integrovaný CRM systém a prečo je vhodné mať pri podrobných formulároch nejaký support nám v štúdiu Ecommerce Bridge povedal Ivan Potančok, CEO Vibration. https://www.ecommercebridge.sk/Ako-na-online-lead-gen 00:00 Úvod 01:55 Čo všetko môže byť lead? 03:51 Aký je pri nákupnom košíku rozdiel medzi B2C a B2B? 07:22 Ako veľmi zvyšujú konfigurátori konverzný pomer? 11:03 Pri akých segmentoch konfigurátori najlepšie fungujú? 14:39 Dá sa to brať ako súčasť marketingovej komunikácie? 14:58 Pomáha pri B2B chatoch nejako AI? 18:12 Akú má výhodu mať integrovaný CRM systém priamo u seba? 22:27 Dá sa následne s kontaktmi dobre pracovať? 24:54 Je vhodné mať pri podrobných formulároch nejaký support? 26:10 Dokáže tento prístup zvyšovať konverzný pomer? 28:57 Ako sa pristupuje k návštevnosti stránky a reklame? 32:30 Záver Ecommerce Bridge SK: https://www.ecommercebridge.sk/ Ecommerce Bridge CZ: https://www.ecommercebridge.cz/ Sledujte nás na sociálnych sieťach ⬇️ LinkedIn: SK https://www.linkedin.com/company/ecommerce-bridge-slovensko/ CZ https://www.linkedin.com/company/ecommerce-bridge-cesko/ Facebook: SK https://www.facebook.com/ecommercebridgeslovensko CZ https://www.facebook.com/EcommerceBridgeCesko Twitter: SK https://twitter.com/ecommbridgesk CZ https://twitter.com/ecommbridgecz

In this episode, I'll explore Five Unexpected Ways to Generate New Clients this Summer (& anytime!)We talk about things like:Leveraging the 20% rule to foster creativity, Creating content in engaging environments, Hosting in-person events to strengthen community ties, Following fresh energy by developing new projects, And the importance of getting outside your usual workspace to make real-world connections. Whether you're feeling the summer slowdown or looking to shake up your marketing strategy, these tips are designed to help you find fresh, authentic ways to attract new clients. So sit back, relax, and let's dive into these unexpected avenues for business growth!Time Stamps:05:05 Leverage separation season to outperform competitors.07:14 Summer energy, need help setting up course.13:44 Engaging content showcases your life for clients.16:58 Create in-person events to accelerate customer acquisition.21:37 Connect with entrepreneurs, declare, create, refresh.24:45 Audit marketing plan, focus on high energy. Join co-working space, attend networking events.26:16 Engage with others to grow your business.Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Email List: Join the Dose of Visionary Weekly Inspiration Roundup!www.kelseyreidl.com/dose 

Jesse Cole is the Owner of The Savannah Bananas, creator of @bananaball, Speaker Author (Find Your Yellow Tux) and a guy who owns 9 Yellow Tuxedos Fans First Entertainment.His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine, but it wasn't always sunshine & bananas in Jesse's world.Just over 5 years ago he and his wife Emily were sleeping on an air mattress after draining their bank account, about to take the biggest risk of their life. You'll need to tune in to hear about it!I first was introduced to Jesse and his epic story through the I Love Marketing Podcast, and I can honestly say that from the moment he started talking I was hooked. You absolutely MUST listen through the entire episode!We talk about:How he thinks about constraints in order to foster creativity in a business environment! The importance of experimentation in marketing.Involving fans in the decision-making process for their world tour. Putting ideas into action without focusing too much on metrics initially. How would this approach work in your field, and what might be the potential drawbacks?The significance of storytelling. The importance of standing out and being unique. What are some unconventional strategies you could implement in your business to differentiate it from competitors?Facing criticism for being different.The practice of coming up with 10 ideas a day. How do you currently generate new ideas, and how can you incorporate this practice into your routine?Creating long-term fans rather than short-term profits. Jesse's approach to building a BRAND rather than a business and creating FANS not customers is the type of marketing that I stand behind 110%. He's not preaching expensive Facebook ads or fancy funnels, just an epic product and a memorable experience.Jesse is about to share SO much wisdom with you all and I can promise you that whether you're running a baseball team like Jesse or just starting a little home based business - his marketing tips are going to ROCK YOUR WORLD.If you want to grab a copy of Jesse's Book, it's called Find Your Yellow Tux: How to Be Successful by Standing Out.Jesse ALSO hosts his own podcast, called Business Done Differently.If you're ready to Stand Out by thinking different, creating attention and creating fans for life - then this is the episode for you.Grab his book:https://www.amazon.ca/dp/B078JNMMJF/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Email List: Join the Dose of Visionary Weekly Inspiration Roundup!www.kelseyreidl.com/dose

In this solo show, I am chatting about:The importance of Building a Strong Community and Prioritizing JoyTuning into your priorities.Time Management Strategies and Identifying tasks to do more of, eliminate, or delegate + Prioritizing activities that bring joy.Toronto Recap! Nerves and preparation for the live training session, challenges of balancing work and prepping for the training, and a serendipitous momentMy honest reflections on the evolution in the podcast and the importance of staying authentic (especially for me right now, while navigating a new season of life with a young baby)The most impactful question from a mastermind call I was on (it's a reminder of the importance of having a tight-knit community in geographical proximity)Quote from the show:The Joy of Evolving a Podcast: "But it is so joyful for me to continue to evolve this podcast and to realize that my evolution may not be for everyone, but that's the only way that at this stage in life, I can show up, be authentic, to obviously continue to stay true to the roots of my business, which is sharing marketing advice and tools and strategies and helping you to stay in that visionary state so you can grow your business."— Kelsey 00:03:15Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Get the Dose of Visionarywww.kelseyreidl.com/dose

In today's episode, I sit down with Functional Gut Health Dietitian, Breathwork Teacher and Founder of JUJ Bitters Meg Gerber.JUJ was a product born out of Meg's journey with celiac disease and passion for next-level wellness. Meg is an absolutle powerhouse as a Dietitian and as an Entrepreneur. Her vision is so strong and she truly practices what she preaches.Meg is a wealth of knowledge and in this episode she shares the personal and professional milestones that led to the creation of Juj Bitters, a unique product aimed at supporting digestive health and offering a refreshing twist to mocktails. Meg is also a Cookbook Author, a retreat-facilitator and the founder of The Nourished Membership.Topics covered in this episode of Visionary Life with Meg Gerber include:Introduction to Meg Gerber and JUJ BittersHer story of being diagnosed with celiac disease and how that led her to the idea of starting a Digestive Health CompanyBenefits of using bitters for digestive health and in crafting delicious mocktailsThe exploration of holistic practices like breath work and meditation to address health issuesHow these bitters can support those with Sober Curiosity and cultivating a Mindful Relationship with Alcohol (Meg shares her personal journey of reducing alcohol consumption and embracing a mindful lifestyle)The journey of Product Development (along with the challenges!) + How they had to go about doing Extensive testing for gluten safety to meet FDA regulations and celiac accredited programs' standardsTime Stamps 00:00 Launching a product-based business - this highs and lows, and true challenges associated with launching a product business!04:43 Alcohol's impact on business and life + tips for those who are sober curious09:54 Meg's struggles with celiac disease and autoimmune challenges + her journey of healing through gluten-free diet, bitters, holistic medicine, breathwork, and nervous system regulation24:47 How they decided on branding + finding a great designer to bring their brand vision to life and ensure the brand aesthetics were A+36:00 Launching the business without compromising values and vision - and ensuring the HIGHEST quality standards!Show Notes:Connect With Juj (Website)https://livewithjuj.com/Connect With Juj (Instagram)https://www.instagram.com/jujbitters/Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Join Our Retreat or Free Meetup (DM me on Instagram!)

We're back with another SOLO episode this week.I'm diving into some life-changing insights and personal reflections after eight days off Instagram (teaser - I found a LOT of clarity and focus!).I also recap a crazy dream bout my late mother, and thinking about how to maintain spiritual connections. As well as the fascinating transition of our thirties, finding balance outside of work, the podcast I listened to about the mindset of Mike Tyson and MORE!It goes ALL over the place, so let's dive in!-03:18 Is audio vlogging a thing?09:03 My decision to get off Instagram for 2 weeks14:36 Dreaming of my deceased mom and wondering how to maintain connection to dead people17:48 Something unique about our 30's and how they bring self-awareness, confidence, and career clarity.23:37 Finding joy and community through my biking adventures.26:51 Embrace a winning mindset like Mike Tyson (I loved his podcast with grant Cardone)-Topics: Instagram break, social media impact, perspective change, capturing moments, spiritual connection, dream about deceased mother, career conversations, self-awareness in thirties, business journey, seeking clients, consistency in career, long-term perspective, avoiding burnout, personal hobbies, community balance, physical strength, breaking away from devices, Mike Tyson mindset, positivity in tasks, Kelsey Rydell, Visionary Life podcast, female entrepreneurs mastermind, coaching and expert trainings, starting a podcast, new mother creativity, embracing spontaneity, content creation mindset, focusing on strengths, Grant Cardone, Undercover Billionaire, business and marketing coaching.-Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ 

Welcome back to another SOLO episode of Visionary Life!Today, I am bringing you an unscripted update straight from the heart.I talk about:A personal update on the ongoing adventure in motherhood while running a business, and trying to fit it all in (and my thoughts on returning to work part-time post-childbirth and managing work-life balance)Conversations with a 90-year-old man named Clarence and the life lessons derived.Recap of a recent IRL meetup that I hosted with 12 small business ownersThe mom brain moment that I had in the grocery storeAnd other reflections in my life's current joys and challenges.& MOREConnect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ 

Melissa Ramos is the powerhouse behind SexyFoodTherapy and the best-selling online program, Sexy Lady Balls. She helps women struggling with autoimmune and hormonal issues feel sexy from the inside out through Nutrition and Chinese Medicine.With appearances on CTV, The Social and gracing the stage at TedX, Melissa is a force and is especially savvy with Social Media and building an Online Business (she's an O.G. in the online space!Join our FREE Lakeside Chat with Melissa Ramos about Growing an Online Community, Staying Creative, Lessons Learned from 10+ years of Business, and Mastering Instagram Marketing from 1-2pm EST on May 15th - Just fill out this form and I'll send the details? https://kelseyreidl.typeform.com/to/sgmFhn9rIn this episode, we chat about... Instagram Marketing!  - Melissa's journey from a career in advertising to becoming a nutritionist and entrepreneur.  - The initial struggles and financial challenges in building her brand, Sexy Food Therapy.  - The significance of energy in marketing and being authentic on platforms like Instagram and TikTok.  - Melissa shares how staying true to her creativity and humor has shaped her brand's identity.  - Use of automation tools like Manychat for efficient lead generation.  - Melissa discusses the success of maintaining a membership platform and high-priced offerings.  - Importance of understanding financial metrics and optimizing business operations for efficiency.  - Discussion on separating personal worth from business success.  - Melissa's transition from a high-flying advertising career to nutrition   - Discussion on the need for individualized business strategies and experimenting with custom approaches. & MORE!Time Stamps:00:00 Melissa shares journey from advertising to Online Health Programs + CEO of SexyFoodTherapy.09:44 The health challenges she encountered that forced her to make a change15:27 Transitioning away from bartending16:35 Choosing a new life and chasing dreams, despite a lot of unknowns23:34 The importance of authenticity in business.30:33 Networking & Building Authentic connections33:07 Cultivate creativity, and tips for building on-camera presence that converts43:46 Dropping things that don't light you upJoin our FREE Lakeside Chat with Melissa Ramos about Growing an Online Community, Staying Creative, Lessons Learned from 10+ years of Business, and Mastering Instagram Marketing from 1-2pm EST on May 15th - Just fill out this form and I'll send the details? https://kelseyreidl.typeform.com/to/sgmFhn9rConnect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ 

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Today, I'm sitting down with my own Business BFF's Krista and Steph and we are diving deep into the realm of building and scaling a successful business as online entrepreneurs.I always love these conversations where I am a fly on the wall in conversations between various entrepreneurs, so I hope you enjoy this casual chat between the 3 of us.We've all been in this world of Online Business for many years, and love to share with you what works (& what doesn't).We talk about...04:59 Our love of SEO and how it's helped grow our businesses over the years!07:29 The project management tool that Steph uses to stay focused11:01 The importance of finding a software that works for you.15:31 Success requires individual growth and perseverance.17:29 Be open to evolving and pivoting.23:07 Networking, meeting new people key to success.27:37 Connecting with like-minded people is KEY to your growth and consistency.31:20 Gradual hiring process and focus on fit.41:36 Kelsey's revelations in becoming a Mother and running her Business48:13 Business is a marathon, not a sprint.Quote from the episode:The Path to Entrepreneurial Success: "And much as you may always want to outsource your upgrades to a mentor, oftentimes you have to just get your feet wet, try a bunch of stuff, and realize that you're going to find your own way. You're going to find exactly what feels good in your business."— Kelsey 00:16:02Past Episodes:297 Stephanie Long is BACK to share her take on Threads … https://www.kelseyreidl.com/podcast-1/stephanie-long-is-back-to-share-her-take-on-threads-ai-chat-gpt-and-summer-sabbaticals 189 Krista Kolodziejzyk | How to Launch a Successful … 246 What Is A Business Mastermind Retreat? (& How You Can Plan One, Like We Did!) Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | https://www.kelseyreidl.com/mama  Online Course, Complete: 1 Day Even in Guelphhttps://www.kelseyreidl.com/occThe Wave Mama: Coming Soon!http://thewavemama.com/

This week I am re-sharing an episode that I recorded with my friend and visionary entrepreneur, Jason Brown. Jason is someone who thinks outside of the box and challenges his way of being & thinking every single day.He's always challenging his own beliefs and looking at things from different perspectives, he's also not afraid to take risks, and he's always seeking out new opportunities - something he calls ‘Following The Nudges'. This willingness to try new things has led to his success in a variety of ventures. Some of the other awesome things you're going to learn from Jason in the podcast include:The Benefits of Getting Into Your Body: whether that's by doing mushrooms, practicing breathwork, doing meditation, or taking long walks -- whatever you need to do to stop suppressing your emotions and feelings so that you can truly connect to what your mind and body are saying is going to be SO advantageous for your personal and professional growth.Using humor to overcome fear and hesitationThe books or resources that have inspired him on his professional journeyThe critical shift from external validation to internal validation for true fulfillment. Jason's goal is to deprogram himselfTime stamps:15:49 Avoiding self-awareness to escape life's hardships.18:43 World travels bring self-discovery and new learning.23:56 Seeking creative, innovative projects that change the world.29:27 Choosing positive, forward-thinking information leads to growth.37:53 Helping kids grow differently, long-term impact.45:28 Recognizing need to delegate for business growth.50:51 Consistency and dedication lead to success.53:25 Mentors and community empower personal and business growth.01:00:54 Creating platform for families to make epic trades and gamify learning01:05:02 Connecting with your body, nature, and emotions in order to generate ideasConnect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | https://www.kelseyreidl.com/mama  Online Course, Complete: 1 Day Even in Guelphhttps://www.kelseyreidl.com/occThe Wave Mama: Coming Soon!http://thewavemama.com/

Welcome back, visionaries! You're tuned into another episode of Visionary Life with your host, Kelsey Reidl. Today's podcast is all about uncovering and embracing your potential to launch the business of your dreams. Kelsey is here to light a fire under all the aspiring entrepreneurs, sharing wisdom that'll have you moving from daydreaming to doing. We'll start by addressing the all-too-common entrepreneur's roadblock: imposter syndrome, and, spoiler alert—it doesn't go away, but that's no reason to back down. Then, let's talk about why starting SMALL is the way to go and why NOW more than EVER, your business is needed!Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | https://www.kelseyreidl.com/mama  Online Course, Complete: 1 Day Even in Guelphhttps://www.kelseyreidl.com/occThe Wave Mama: Coming Soon!http://thewavemama.com/

In this solo episode, I'm chatting about...The art of honest self-auditingThe TV show I am watching that highlights the importance of a growth mindsetHow the entrepreneurial journey is similar to the highs and lows of professional golfersAn update on WAVE: The Mastermind (a group for female business owners that I launched with a professional Mindset Coach, Emily)Hiring a coach to help me in rebuilding my pelvic floor post-pregnancyThe importance of questioning our current situationHow falling off our goals is a part of the journey, and how critical it is to recommit when that happens (& seek accountability and support, when needed)Enjoy!Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | https://www.kelseyreidl.com/mama  Online Course, Complete: 1 Day Even in Guelphhttps://www.kelseyreidl.com/occThe Wave Mama: Coming Soon!http://thewavemama.com/

With AI Side Hustle 2024 by Joshua Zamora, you can launch and grow your online business faster than ever thanks to proven templates and cutting-edge AI tools. Find out more at: https://muncheye.com/ai-side-hustle MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/ Phone: +1-302-261-5332 Email: support@ampifire.com

Freddie's birth was perfect in my eyes. It was the best day of our lives.But the truth is, it did NOT go as plannedMy home birth turned into a 9-1-1 emergency phone call at 11:15PM on Christmas EveI ‘transitioned' in the ambulance and had to hold off from pushing, as the paramedic drove top speed to the hospitalMy worry in sharing the 90 minute audio file is simply out of fear of judgement of our birth decisions,My intention in sharing it is to show others that even if things don't go ‘according to plan' it's probably the Universe conspiring in your favour. And that your intuition is probably right… always. So don't let anyone tell you otherwise!I've had many people ask if I was upset that my ‘plan' got derailed— and I shared my honest thoughts on this in the podcast episode.05:35 I was SHOCKED when I went into labour on Christmas Eve and has a Christmas Day Baby! (The least common birthday!)11:19 Sharing openly about our conception journey, pregnancy loss, and feelings about entering parenthood.22:38 How I revealed our first and second pregnancy to my husband (& the really confusing pregnancy test!)48:37 Labour story: my manifestations, navigating pain, and how I found the inner strength50:54 What it feels like to be pregnant over your 'due date' and how frustrating it is when everyone asks you 'have you had the baby yet?'01:02:28 The ONLY regret that I have about my labour experience01:08:47 How I coped with pain in labour, naturally01:16:47 We had to call 9-1-1 and our home birth transferred to the hospital01:24:15 Calling in the help from the OB-GYN when Freddie's heart rate was dropping01:31:57 The magic of spending Christmas as a new family of 3-Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | https://www.kelseyreidl.com/mama  Online Course, Complete: 1 Day Even in Guelphhttps://www.kelseyreidl.com/occThe Wave Mama: Coming Soon!http://thewavemama.com/

In this quick episode, Kelsey delves into some random musings from her week including;- the transformative power of a simple morning walk routine that inspired a tonne of creativity - the concept of 'luck' (aka the way I have learned to be more OPEN to luck, and to make good fortune more predictable). This is a simple + practical tip that can help you align yourself with opportunities and increase your chances of success - Lastly, I'm excited to share some updates about my much-anticipated birth story. Stay tuned for details on when and how you can access!Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | https://www.kelseyreidl.com/mama  

Jessica Koch and Jennifer Neal share how they got started and some of the common mistakes people make when it comes to sales, marketing, and lead generation.

Jessica Koch and Jennifer Neal share how they got started and some of the common mistakes people make when it comes to sales, marketing, and lead generation.

In this episode, we delve into the world of online lead generation and explore the various channels available to businesses. From social media to email marketing to SEO, we examine the pros and cons of each channel and provide insights on how to optimize your lead generation strategy. Whether you're a small business owner or a seasoned marketer, this episode will provide valuable insights and strategies to help you generate more leads and grow your business online.

Episode 19: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are breaking down the recent sale of Jesse's first business, Ampush. From building the company in the early days, to making the decision to sell, to the actual negotiations and the emotional aftermath, Jesse and Alex dig into all of it. #TheCrazyOnes #Startups #Entrepreneur Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  (00:46) - Intro (04:50) - How Tinuity came to acquire Jesse's company, Ampush (07:20) - The creation and growth of Ampush (18:43) - The first time Ampush tried to sell (24:35) - What led Jesse to transition out as Ampush's CEO (30:04) - What drove the more recent decision to sell Ampush (32:41) - What the process of selling Ampush looked like (43:44) - What Jesse prioritized when negotiating the sale of Ampush (49:53) - The emotional experience of selling Ampush (1:02:25) - The importance of having a supportive partner in the entrepreneurial journey (1:06:05) - Why the sale has made Jesse feel successful (1:08:03) - How Jesse thinks about raising his kids now that he's reached a certain level of success (1:10:51) - What's next for Jesse  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Links: Jesse's 2010 Online Lead Generation deck  Jesse's twitter thread after selling Ampush Tinuiti Acquires Ampush

On this episode of Lead Gen HQ learn to create goals and define the purpose for your campaigns using the SMART framework to ensure your goals are specific, measurable, achievable, realistic and time-specific. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7 Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can't consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable. With marketing, there are elements of: Science Art Luck These three factors are always at play. You can't always guarantee, and you can't trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That's why it's imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance. The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects. In section one, the objective is to learn a system of generating leads that can be sustainable. What is The Lead Gen 360 System? Brand: Establishing an Image of Your Company in Your Customers' Eyes Audience: Finding Your Target Audience Has Never Been Easier Online Purpose: Setting Your Goals for Your Online Lead Generation Campaigns Planning: Creating the Team, Budget and Time for Your Campaigns Campaign: Time to Get Creative...And Have Some Fun Measure: Analyzing Data is the Secret to Your Success Optimize: Determine What's Working and What's Not - and Why Testing is Important

Brian Saemann is the Director of Digital Marketing Strategy at GoBeyond SEO. His experience includes fueling the growth of international B2B service and software companies, middle-market professional service firms and local small businesses. He specializes in marketing strategy, positioning, and digital lead generation. Brian considers himself a marketing nerd & junkie. When he isn't reading or thinking about marketing, you can find him spending time with family, out on the golf links or daydreaming about the beach. 

Welcome back to the show! I'm really excited to have my good friend, Bryan Driscoll with us today. He's an online marketing expert, primarily for Facebook, Pay Per Click, and SEO. Today, we are going to talk about online lead generation for real estate investors! To learn more about Investor Fuel, please visit InvestorFuel.com!

Whether you're an entrepreneur, marketer or leader, there's no doubt that Online Lead Generation and Digital Marketing is an area of business we're all trying to master. On this podcast, I'll share proven strategies from thousands of campaigns I've managed over the past 12 years.

Brandon Bateman is the CEO of Bateman Collective. He's personally been involved in and managed projects totaling more than $100M of digital marketing spend. Brandon has spent more than 10,000 hours perfecting the process of generating motivated seller leads online using PPC, Facebook Ads, and SEO. He's successfully generating leads in more than 50 markets across the United States. We talk about: Choosing the right channels for your digital marketing strategy. How to maximize your lead quality. How to treat online leads when they come in. Mastering PPC for Real Estate. Master Facebook Ads for Real Estate. LIKE • SHARE • JOIN • REVIEW http://reimastermind.net/ (Website) https://reimastermindnetwork.locals.com/ (Join the REI Mastermind Network on Locals!) https://podcasts.apple.com/us/podcast/rei-mastermind-network-real-estate-investing-strategies/id1227366661 (Apple Podcasts) https://podcasts.google.com/feed/aHR0cDovL3JlaXJvb2tpZXMubGlic3luLmNvbS9yc3M (Google Podcasts) https://www.youtube.com/channel/UC_6OpKSfSGvgGDG1qtBQw9Q (YouTube) https://open.spotify.com/show/4P66jm0Q4PMl7OoZzHMUUZ (Spotify) https://www.stitcher.com/show/rei-rookies (Stitcher) https://www.deezer.com/us/show/2148782 (Deezer) https://www.facebook.com/REIMastermindNet (Facebook) https://twitter.com/rei_mastermind (Twitter) https://www.instagram.com/reimastermindnet/ (Instagram) SUPPORT THE SHOW! Self Managing Your Rental Properties? https://app.rentredi.com/signUp/JCH191 (Get 6 months of RentRedi for $1! Click this link!) https://www.patreon.com/reimastermind (Get Exclusive Content on Patreon! • https://www.patreon.com/reimastermind) https://bit.ly/reiappsumo (Get $10 and Reduce Your Business Costs by Shopping at AppSumo • https://bit.ly/reiappsumo) https://drop.com/?referer=3DC729 (Get $10 Towards Your First Purchase at Drop • https://drop.com/?referer=3DC729) "You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Brandon Bateman is the CEO of Bateman Collective. He's personally been involved in and managed projects totaling more than $100M of digital marketing spend.Brandon has spent more than 10,000 hours perfecting the process of generating motivated seller leads online using PPC, Facebook Ads, and SEO. He's successfully generating leads in more than 50 markets across the United States.We talk about:Choosing the right channels for your digital marketing strategy.How to maximize your lead quality.How to treat online leads when they come in.Mastering PPC for Real Estate.Master Facebook Ads for Real Estate.LIKE • SHARE • JOIN • REVIEWWebsiteJoin the REI Mastermind Network on Locals!Apple PodcastsGoogle PodcastsYouTubeSpotifyStitcherDeezerFacebookTwitterInstagramSUPPORT THE SHOW!Self Managing Your Rental Properties? Get 6 months of RentRedi for $1! Click this link!Get Exclusive Content on Patreon! • https://www.patreon.com/reimastermindGet $10 and Reduce Your Business Costs by Shopping at AppSumo • https://bit.ly/reiappsumoGet $10 Towards Your First Purchase at Drop • https://drop.com/?referer=3DC729"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Debbie and Sam talk about working with online leads, conversion rates and setting realistic expectations when working with these types of lead generation systems. Have an idea for a guest or topic? Email us at NorthOfChi@BairdWarner.comJoinBWBairdWarner.comIt's easier here.

Being an entrepreneur is the loneliest profession on the planet. Our profession forces us to face our deepest fears, constant rejection and learning how to move forward. Today, I'm sharing with you how I get myself out of that funk. Sponsorship: Tired of playing roulette with your ad dollars? Download the free "Top 10 Tip Sheet" for Online Lead Generation along with video training at https://leadstreamsummit.com

We've been pretty heavy lately. So I'm changing it up to talk about 3 BIG items on my bucket list. I've never shared this publicly before. But anyone who knows me would probably guess that these are what I would want to do. What are some big items on your Bucket List? Why are they there? What do they mean to you? Sponsorship: Tired of playing roulette with your ad dollars? Get out free "Top 10 Tip Sheet" for Online Lead Generation along with free training videos at https://leadstreamsummit.com

In episode 86, host Eric Dickmann interviews Alex Oliveira. Alex is an entrepreneur, marketing innovator, and Host of Dadpreneur Podcast. Throughout his career, Alex has helped generate millions of leads for SMB's and Fortune 500 companies. With his expertise in digital marketing, he also teaches an MBA program at FAU to train Marketing Directors at global corporations. Oliveira's passion is to help businesses and brands increase leads and sales by building a sustainable marketing strategy that grows revenues for his clients. The Dadpreneur Podcast is all about transforming challenges into opportunities. As host, Alex aims to help businesses discover what's new and what works in the digital marketing space.  The show tackles the dynamics of family and business and exposes the reality of the digital world to help its viewers show up big. For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/how-to-improve-online-lead-generation-s6ep5/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

On this Episode we'll discuss how you can use Social Media to generate leads.

If you want to generate leads online you need to implement an Email Marketing strategy. Find out more on this Episode!

On this Episode I'll discuss the basics of PPC Advertising as a vehicle for generating leads.  Pay-perclick is an internet advertising model used to drive traffic to websites, based on advertisers (your business) paying for clicks to their website/ad/landing page. This strategy gives you better command over the terms you wish to interact with. A validated way of getting into the mind of your customers is to find the keywords potential customers type into search engines when searching for your products or services.   Tools AdZooma  In a nutshell, Adzooma is an all-in-one advertising management platform designed to make managing your Google, Facebook and Microsoft ads easier and more efficient.  

Here are 10 surefire ways to improve your SEO: 1. Create quality content 2. Identify the best keywords for your business 3. Improve your website load speed 4. Build links to quality and relevant websites 5. Write unique & relevant meta tags, descriptions & sub-headings for every page 6. Manage your Google My Business profile 7. Optimize your images with the proper tags 8. Use a simple, readable URL structure 9. Create quality content on a consistent basis 10. Learn from your web analytics reports Everyone wants to be on page 1, and there are hundreds of ranking indicators that you can optimize your website for. These 10 are great stepping stones to getting there. How Will The Upcoming Google Algorithm Update Impact My SEO? Google My Business For Local SEO 21 Questions To Ask An SEO Before You Hire Them How Does Voice Search Work With SEO? Marketing Evaluation For the record, the tools we chose to list below are tools we've either used in the past to help our clients succeed or we currently use to conduct SEO research and strategy. None of the links below are affiliate links. We're not being paid any fees by the companies below. As is the case with any other piece of software, you need to determine what you like about each application. I would focus on pricing, features and support. An important feature for you should be the type of Reporting the application offers. It's especially helpful to buy a tool that offers real time chat. Another element that may be the deciding factor for your and your SEO should focus on how much training and content to help educate you and your team they offer. General Technical Tools SEM Rush MOZ Alexa Google Search Console Ahrefs' Screaming Frog Similar Web PageSpeed Insights Mobile Friendly Test Google Analytics Google My Business SEO Plugins for your CMS While the tools below focus around the WordPress CMS (content management system), there are plenty of options for websites built on Joomla, Drupal and many other content management systems. Yoast SEO for WordPress All In 1 SEO Pack WP Meta SEO Rankie Keyword Research Answer The Public Google Keyword Planner Keyword Hero Google Trends Also Asked Keyword Tool On-Page SEO Rank Math Google's Rich Results Arefs' Toolbar Link Building Hunter Scraper Streak Link Assistant Digital Marketing and SEO Content you can trust. OMCP Podcast SEM Rush Webinars Follow Google Search Liaison Twitter account Prediq Webinars Bing Webmaster Tools Google Search Console Digital Analytics Association Free 75 page Online Lead Generation eBook

When it comes to the “offer,” your team needs to think about the product or service it wants to generate leads for. The offer is simply one part of the marketing mix. The marketing mix is a foundation model for businesses, historically referred to as the “4 Ps” (product, price, place, and promotion). You want your product/service to fulfill a certain consumer demand or be so compelling that consumers believe they need to have it. It's important to understand consumer behavior as well as sales cycles of similar products. If there's one step to pay extra close attention to, it's definitely this one. All too often companies launch products and services without any feedback from their would-be customers. While I understand most small businesses do not have the budgets to run focus groups, it can be as simple as inviting 20, 50 or 100 current and past clients to tell you what they think about the offer. The feedback can help you figure out price positioning, what distribution channels to promote the offer in and how to promote it in the marketplace. Your graphic designer will need to create mock ups of the online ads. Those ads need to be consistent with your website branding, direct mail assets and all other types of creative assets. This is true for both the visual aspects of the ads but the copy as well.  To create and manage a successful campaign or offer you'll need to be clear on the following: Team Budget Timeline Try using SMART goals (Specific, Measurable, Achievable, Relevant & Time-bound On the other hand if you decide to hire an outside agency here are some questions you should ask; ❶ Have you created a campaign in my vertical?  ❷ Can you provide sample work and references? ❸ How will you measure your efforts? Can you share a few Case Studies? ❹ What are the latest techniques and trends? ❺ What kind of tools do you use? ❻ What kind of reporting will you deliver? ❼ How long will it take to see results? ❽ How much will it cost? ❾ Who will I be working with on my campaign? ❿ What's the length of your contract?   The cost of generating leads is a tricky topic of conversation. Every business owner would love to generate leads at the lowest possible cost. The reality of quality versus quantity is as true here as it is in other areas of our lives. Simply put, YOU GET WHAT YOU PAY FOR! For example, most Personal Injury Attorneys understand that a PI (personal injury) lead is worth $200. The CPL (cost-per-lead) isn't created out of thin air. This is what the data shows across several digital advertising channels. It's based on the very complicated, often auction-based online advertising system. Supply and demand is basic economics. If Lead Generation Company X comes around offering you that same PI lead for $25, it should probably raise some red flags. It never ceases to amaze me how intelligent business owners will quickly part with their money in hopes of an easy win. Every business is different; therefore every calculation of cost per lead will be different. This is a number you should be familiar with for your particular business. Here's an easy way to calculate your cost per lead or cost per sale. The example below will help you decide on what  a lead is worth to you. . There are many other variables to consider, but the answer to how much you should allocate for an Online Lead Generation campaign lies in your numbers. Questions you should ask to determine your budget; How much more revenue do we want each month? How much will I sell my product or service for? What's my current lead-to-sale conversion rate? Visit the Dadpreneur website to learn more.

Welcome back to the Dadpreneur Podcast! In this Episode we're covering the topic of Content Management Systems. We're on Episode 10 of 17 for the Online Lead Generation Master Class. We're covered everything from Audiences, Website Audits, Landing Pages, Keyword Research, Lead Nurturing Tactics to Analytics and Optimization. It's no secret that I'm a huge fan of Wordpress. Now, whether you build your website on Wordpress, Drupal, Joomla, Wix, Shopify or any of the other hundreds of CMS's it makes no difference to me. I'm only speaking from my experiences of building thousands of websites to generate millions of leads in the past 10 years. WordPress is a dynamic open-source content management system which is used to power millions of websites, web applications, and blogs. It currently powers more than 41% of the top 10 million websites on the Internet. There are numerous brands using Wordpress. Here are some: Rolling Stone The White House Walt Disney Company Vogue Zillow Katy Perry Snoop Dog Jay Z Check out the Infographic below to learn more about Wordpress. Source:  Hosting Tribunal To follow along you can Download The eBook for free. There's no shortage of Content Management Systems for you to build your website on. From Wordpress and Joomla to Drupal and hundreds more. After generating 20 million leads and having  launched thousands of websites and online lead generation campaigns, I can say without any  hesitation that Wordpress is the best option for most use cases. As it pertains to security, it's no less secure than other systems. If you update your Wordpress monthly along with the plugins, manage your hosting and passwords regularly, you'll probably never experience any security issues. Plus, the Wordpress community is worldwide. There are thousands of local community meet ups. You can also view thousands of video tutorials on Wordpress.tv. Lastly, you can choose to attend one of hundreds of Wordcamp conferences around the world. You'll meet Designers, Developers, Entrepreneurs and thought leaders. I was on the organizing committee for WCMIA – WordCamp Miami for many years. I even had the honor to speak at this conference and run the digital marketing campaigns for several years. There's no way I can write this eBook and not mention the Wordpress king himself, Mr. Matt Mullenweg. He was only 19 when he launched Wordpress. You can find him here https://ma.tt/. 10 Reasons you should choose Wordpress for your website & CMS (content management system) ❶ Free and Open Source ❷ Automatic is the parent company ❸ Tons of options for Plugins(applications that run on your website to help you accomplish your goals) ❹ As of June 2020 WordPress powers 37.6% (source: w3techs.com) ❺ Their CMS and Visual Editor work great ❻ Lots of options when it comes to Themes (you'll want to check out Themeforest or Creative Market) ❼ Blogging made easy ❽ Search Engines like Google and Bing love the platform (SEO made easy by plugins like Yoast) ❾ Flexible options for updating your site and growing your company ❿ Accessibility & a Community of passionate Developers around the globe work on improving the CMS  everyday Jazzers and Release Dates WordPress core developers share a love of jazz music, and all our major releases are named in honor of jazz musicians we personally admire. Here's a list of releases and the musicians they were named for. You can listen to a Last.fm station of all the musicians we named a release for. 5.7 Esperanza Spalding March 9, 2021 Building an App from a Wordpress Website is simple. Learn how with AppPresser. Wordpress Security The most comprehensive Wordpress Infographic  

Measuring how well your campaign is performing is essential to the success of your lead generation campaign. Adopting lead scoring tactics will help in identifying the nature of the leads that are coming to buy your products or services. Potential factors that are included in determining the score of the leads are demographics and behavior of the people or the individuals looking at your business. You'll determine how much of a “fit” the potential client is with your brand. This information is effective in understanding the qualifying criteria for the leads you will want your team to spend their valuable time on. You may want your rookies or new hires to spend their time working the lower scored leads and leave the high scored leads to your superstars. You can score leads from cold to warm to hot. Rookies work the colder leads while senior team members get the hot leads -- because the higher the score of the lead, the higher the chance that lead is going to convert itself into a sale. You'll also use analytics tools to determine click-through rates (CTR), conversion rates, cost per customer and more to measure the success of your campaign. Once you measure the performance of your campaign, you will want to optimize based on the results. You'll see what's working and what's not working and make any necessary changes to help your campaign perform better. Optimization is a constant in your lead generation efforts -- some tactics that once worked well will no longer work, and you'll need to stay vigilant in optimizing your campaigns for optimal performance. This helps ensure you're not wasting precious time and resources.

How Do You Qualify Leads? A prospect is someone who has the potential to become a customer. If your team is not able to qualify a lead, meaning determine if they are a true prospective buyer of your product or service, then your team members may be wasting their time on a customer who does not even want to make a purchase. That is the reason why lead scoring helps sales representatives to only talk to people who are interested in buying your products. To qualify your leads, you must determine if they are in the market for your particular product or service, if they can make the purchase (i.e. can pay for it and is authorized to do so), and if they plan to do so in the determined time period. Firstly, get to know who your buyer is. You've created your buyer personas -- determine where this lead falls within those personas. Ensure they're part of your target audience. Next, examine what actions the leads are taking on your website. Are they looking at products in your ecommerce store, attending your webinars, looking at your blog posts? This will help you identify the interests of your lead, which helps you understand if they're a qualified lead. When using social media channels, utilize the marketing analytics given for each social media platform to understand the traffic that is coming for your services. This will help you to understand the interests, needs, and problems of every lead that is clicking your ad, landing page or website. The end goal of the business should be to convert these leads into marketable sales that can benefit the company and the marketing team as a whole.    How Do You Nurture Leads? The next step in your lead generation and management  process is to nurture your leads. Lead nurturing is the process of creating relationships with the leads at the early life stages of the marketing funnel, and also through each stage that a lead passes through until becoming a customer. Lead nurturing campaigns are run to maintain relationships with the customers from their initial contact with your business through the time they become a customer. Through delivering content that addresses the concerns of your customers and responds to their interests, you will effectively introduce solutions to their problems and pave the way to delivering options that contribute to long-term consumer partnerships and revenue. You may choose to use a marketing automation program to help you efficiently nurture leads. 57% of vendors regard lead nurturing to be one of the content management program's most critical components. While growing a company, it's important to use automated tools to cultivate the leads and ensure that you reach your customers throughout every stage of the purchasing process. Studies show that businesses make 50% more revenue at a reduced expense of 33% when they focus on lead nurturing. This implies that the ROI is much higher if the company concentrates on nurturing, which is why lead nurturing is extremely important as part of your online lead generation plan. The time needed for the lead to be nurtured is well worth it, due to the high ROI. Once a lead enters your system, your sales team has to manage the information it has gathered from the lead. You should track where the leads are converting - TOFU (top of the funnel), MOFU (middle of the funnel), or BOFU (bottom of the funnel). TOFU buyers are among the widest audience you'll have --these buyers are just recently aware of a problem they're seeking a solution for, are beginning their research and hence, they're the least likely to convert. MOFU buyers are your target audience - they may already know about your product or service, your brand and may even already be a lead. BOFU buyers are in the decision-making stage. These are your most valuable leads, and ideally you'd have already established a relationship with them through the other stages in their customer journey. While determining your nurturing practices, you'll also need to consider that the for your potential customers is different depending on the product or service you offer. For example, many customers shopping for a new car begin their research 3-6 months before they are actually ready to buy.  With sales funnels prolonging, customers becoming more autonomous and life span diminishing, the demand for pragmatic, successful lead nurturing continues to expand. Since these clients will stay in the sales cycle for a longer period of time, that means you'll likely need to communicate with them multiple times. Which brings us to communication channels. How will you communicate with your leads? The you choose should allow you to interact with your potential customers in ways they prefer. Some prefer phone calls while others will interact better with email or SMS. You can determine these preferences by giving your leads the option to choose and respecting those choices. A very important element of lead nurturing, details how you will engage your customers through your chosen communication channels. For example, you may choose to send a coupon via SMS, or you may host a contest on social media, or you may send a rebate via email. If you keep the lead engaged through your sales cycle, you'll continuously move them to the goal line and score that sale. Also a part of nurturing your lead, is the process of comparing two marketing assets to determine performance. This is relevant because your communications must be constantly fine-tuned in order to achieve top performance. Many marketing automation platforms have A/B testing built into the system. This helps you understand how well or how poorly your communication channels are performing, and then tweak to improve. Some leads respond well to communications such as free e-books related to your industry or periodic newsletters sent to their inbox. These methods can be effective in moving a lead down your funnel. Creating catchy content for these lead nurturing campaigns is a must, as ideally they are going to convert themselves into a sale in the future. Educating and demonstrating your services to potential customers is an integral part of all of the campaigns that the business is going to run. The goal of the business, in the end, should be to convert these leads into marketable sales.   The content that is to be shared should have a maintained content map that will help in determining the  type of content that is going to be published. Your sales team should be in personal contact with the  potential client to build a friendly relationship with them. Do include a relevant call to action in every piece of content that is going to be delivered to the customer. Remember that nurturing is never about selling right away. Rather it is about encouraging true dedication and sharing your company's core values and mission to your potential customers, beginning a hopefully long-lasting relationship. This is the cornerstone of a good lead management program. At this point, you're ready to get the hot leads to your top salespeople. Make sure that the marketing team is providing correct and consistent information regarding the lead that is being generated, which helps maintain consistency between the team and the customer. Ensure that the research team of marketers is also researching the information regarding each lead proficiently so that further communication with the lead can be done by the means of whichever communication channels you've chosen to employ.  

Once you've identified who you're targeting with your marketing, you should create specific content that will attract those audiences. At this point in the lead cycle, businesses should have figured out why their audience wants or needs their products/services (remember, you need to address the specific problem a customer may be looking to solve), and can position themselves as the ideal problem-solvers. Landing pages that link back to your website are a fantastic tool for selling your business in an easy-to-follow format, allowing customers to understand what your specialties are and how those specialties can help them.  During this vital step in your funnel you'll need to build your landing page, write the copy, and add images and videos. Your landing page needs to be secure, so add trust factors such as reviews, and make sure the page is secure with an SSL certificate. Don't forget to add your phone number to the header of the page, and the privacy policy and terms of use to the footer of the page. Create a form with as few fields as possible -- these should  always include first name, last name, email and phone number. Also be sure to add a TCPA (Telephone Consumer Protection Act) notice on the page. 10 Elements All Landing Pages Should Contain ❶ - create a compelling headline about your product or service offering ❷ - don't add any menu buttons to the header ❸ - add a specific Call-To-Action to the header and/or the sign up buttons ❹ - test out different colors, shapes and names for your “Sign-Up” button ❺ - keep the form short, add validation to the fields and auto fill for city/zip code ❻ - make sure you add a customized message and test the form to verify you're getting the inquiries sent to your inbox or CRM ❼ – add an SSL certificate ❽ - add T&C's as well as the TCPA notice to the bottom of the form that is specific to the nature of your business ❾ - add a testimonial or 2 to the bottom of the page ❿ - I prefer not to have any Social Media links on the page, but if you do, add them to the footer. Any and all kinds of links on a landing page will only drive the visitors away from the landing page. To build effective content, you'll need to create a content marketing strategy. Content marketing helps the buyers at every stage throughout the marketing funnel. If you create a strategy, it helps keep messaging consistent with your business's core values and mission, and allows you to creatively distribute those messages. This strategy should extend to your landing pages, where many potential customers will experience your content for the first  time.Before your landing page goes live, it's critical to test with multiple calls-to-action. This step is not to be missed - it can change the way your entire campaign functions. Ensure that you do not create links to external pages -- no social media links or buttons unless you're an eCommerce brand.   It's important to note that a fundamental part of using these tools is to track where the leads are coming from (using website analytics) in order to effectively generate the content that your customers are searching for. Keep this in mind for each step in your lead generation campaign creation. Many times you'll find that businesses place their premium offers beside a lead capturing form on a landing page customers find through social media. The form can have an attractive offer such as free estimates, eBooks, a free webinar series, or other resources. These offers help in gaining traffic and converting leads to sales. The lead generation forms can help in generating leads and gather the data and information about a customer that can be used in the future to contact potential clients with new product info, updates, newsletters and more -- all to secure more effective sales. Use tracking tokens along with marketable emails and the social media campaigns and this will lead you to know about the behavior and interaction of individuals with the content that you are putting up.   Creating a Lead Capture Form That Drives Lead Conversion It's important to note that a fundamental part of using these tools is to track where the leads are coming from (using website analytics) in order to effectively generate the content that your customers are searching for. Keep this in mind for each step in your lead generation campaign creation. Many times you'll find that businesses place their premium offers beside a lead capturing form on a landing page customers find through social media. The form can have an attractive offer such as free estimates, eBooks, a free webinar series, or other resources. These offers help in gaining traffic and converting leads to sales. The lead generation forms can help in generating leads and gather the data and information about a customer that can be used in the future to contact potential clients with new product info, updates, newsletters and more -- all to secure more effective sales. Use tracking tokens along with marketable emails and the social media campaigns and this will lead you to know about the behavior and interaction of individuals with the content that you are putting up. Determine the Lead Workflow Now that you've ensured your website and content are ready, it's time to decide your workflow. What will happen when the content you've created is launched into your lead generation campaign and potential customers submit a contact form? Will the contact information go directly into your customer relationship management (CRM) software? Will your sales team also receive an email with the customer's information? Will you set up text message (SMS) alerts? This step is crucial in ensuring that the leads you've worked so hard to generate don't fall through the cracks. This also ensures the potential clients don't have to wait more than 24 hours to be contacted. You need to create a system and process that is flawless.    Why Is Having a CRM Important? Now that you've ensured your website and content are ready, it's time to decide your workflow. What will happen when the content you've created is launched into your lead generation campaign and potential customers submit a contact form? Will the contact information go directly into your customer relationship management (CRM) software? Will your sales team also receive an email with the customer's information? Will you set up text message (SMS) alerts? This step is crucial in ensuring that the leads you've worked so hard to generate don't fall through the cracks. This also ensures the potential clients don't have to wait more than 24 hours to be contacted. You need to create a system and process that is flawless.     

Understanding how to manage your leads is as important as it is to generate new leads itself. Inbound marketing is all about focusing on internal marketing tactics such as content marketing, social media marketing, blog posts, video content, search engine optimization and more all meant to draw in customers and promote interest in your products and services. No matter what your business is providing to the customers, you will generate the best sales results with strategic inbound marketing tactics. Management of leads bridges the gap between generating the leads and closing the sales. This is a customer relationship management strategy that involves identifying what the potential customer is interested in, educating them about your product or service, and maintaining an open line of   communication that ideally ends in a sale. It is essential that businesses follow an organized lead management process that can accompany the lead generation strategies. Performing this task can improve the results that are coming from leads and also it will ultimately contribute towards more sales. Many businesses learn how to generate leads but do not manage those leads correctly, which then causes a loss of sale. So, what should a business do to correctly generate, and then manage, quality leads? Follow these 5 steps to create an effective lead generation funnel. Step 1 Identify Your Target Audience This step is the first and arguably the most crucial one. This step identifies who your ideal potential buyers are. Who do you want to sell your products and services to? This is when you should sit down with your leadership team to identify these customers. Your marketing team should understand who these buyers are and what are the personas that they are presenting. This will better help you understand what a potential customer wants and needs. The persona that is associated with each client or customer can be carved out by the  demographics, behavior and motivation.   Demographics & Psychographics are a way to break down your target audience into subcategories. Some questions you should think about are: Where do your ideal customers reside? What is the age, gender, income level or education level of your customer? These are some basic demographic categories. You can also break these down into very specific categories, such as the industry they work in, marital status, what types of foods they eat, hobbies, and more. Tackling all these questions proves to be a big advantage for generating leads that will result in sales, helping in the growth rate of the business. Customer Behavior is another important aspect to consider in the process of identifying your audience. Although this can seem extremely difficult to identify, it's equally important as any other persona building identifier. You'll want to understand how your ideal customer behaves. Do they shop online or in store? Do they like to be the first to try a new trend? Do they share their favorites with friends and family? And you also need to know how your current customers interact with your business. How did they find your business? By blogs or written articles about your services? Or by searching for your company or business on the internet? These things are important to understand for a healthy client and customer relationship. The next important thing is the customer's motivation . Normally, people don't want to just buy products or services. They are looking to solve a problem. What can your business offer these customers? How can you position your company to help its clients? You need to know a customer's why in order to correctly help solve and/or fix these problems. Using these key identifiers to build your buyer personas is a MUST in your marketing strategy. Understanding your customers can have a huge impact on the sales you secure from the leads you've generated.     Step 2: Optimize Your Website & Landing Pages (and your forms too) - Live on April 12th Step 3: Determine the Workflow & Customer Journey Step 4: Decide Which Digital Marketing Strategies & Online Channels You'll Employ To Generate Leads Step 5: Test, Test, Test

In marketing your business, performing keyword research is a crucial step. The goal here is not to make you a Keyword Research expert, but rather help you understand the role keywords play in your performance. This includes the keywords you use on your website, on social media and across the web. Your products and services are at the core of your keyword strategy. Consumers will not be able to find your website if they are not using the keywords you have identified and used in your copy. Ensuring that your website includes the words your consumers are most likely to use when looking for your products or services helps to drive traffic to your site. No matter what products or services your business offers, you need a website that is built upon the right keywords. These three steps will help you do the research and analysis to build the best possible online lead generation campaign.   Step 1 - Brainstorm First step is to sit with your team and have a brainstorming session. At this point in your Lead Generation campaign you should have already accessed your Website Analytics. Whether you're using Google Analytics or a 3rd party tool like SEM Rush you'll want to review current and past keyword performance. Then, think about and talk through which keywords consumers will use when searching for your business. If your website is in English, be sure that those keywords are in English as well. Don't forget to include informal words and slang words for your product or service as well. For example, a business offering landscaping may also use “lawn”, “yard” or “landscaper” as keywords. To get the best results in increasing traffic to your website, we suggest using keyword expressions, which are strings of two to three words. Keyword expressions for a landscaping company would include “lawn care”, “yard maintenance” and “home landscaping.” Step 2 - Analyze Employ an online service such as Google Ads or Bing to perform an analysis of whether or not users are actually using your chosen keywords. Paid search is another option to consider. If consumers are searching for “lawn mowing services,” your business might not be recognized by the search engine algorithm. Conducting a detailed search of which keywords and keyword expressions are used in connection with your product or service will help to ensure traffic is directed to your site. Step 3 - Optimize Lastly, test out your keyword performance. This helps you determine how many searches actually lead to conversions. You may want to consider displaying banner ads, trying targeted ad campaigns or using PPC (pay per click) to get additional leads. Once you see which keywords work and which don't perform, you can optimizefor best performance.

When planning to drive traffic and, ideally, capture leads, it's essential to be certain your website is performing. Enter the Website Audit. A Website Audit can serve as a SWOT (strengths, weaknesses, opportunities, threats) analysis of sorts. It is an in depth research process examining your website, search engine optimization rankings, target audiences, messaging, platform opportunities, budgets, timeframes, conversion paths, brand and key success metrics. There are many technical components such as the hosting, your CMS (content management systems), the website and applications that impact the overall results of an online lead generation campaign. To begin, you'll want to get access to your Website & Search Analytics tools such as Google Analytics, Google Search Console, Clicky, Cloudflare, etc. Analyze website User Experience and elements which affect your rankings and visibility such as speed, content optimization, responsiveness, reviews, etc. Most website audits are built on a scoring model that assigns a score of 0 100 or a grade of A F like the audit below.To run a page speed test you can use these tools: https://developers.google.com/speed/pagespeed/insights/ https://gtmetrix.com/ https://tools.pingdom.com/ Other areas of the website include: Keyword Results Content Performance Form Testing Landing Page Conversion Rate Social Media Reviews Directory Listings On-page & Off-page SEO To properly assess how your website ranks across the top search engines you'll want to use tools like SEM Rush, Ahrefs, Screaming Frog, Spyfu and many others. These tools will help you gather information on how SERP's (search engine results page) see your website. The reports will also analyze your current and past website users, how they behave, where they come from, how long they stay on your website, etc. Keywords, Backlinks, Competitors and more will also be an important aspect of the website audit.