Turning Pro Academy Podcast

Turning Pro Academy Podcast

Follow Turning Pro Academy Podcast
Share on
Copy link to clipboard

Turning Pro Academy is for you - the entrepreneur, the personal trainer, health coach or consultant. To flick the switch from average-joe to “pro” and build the business that gives you the lifestyle you want. Chris Dufey reveals how to build the business, lifestyle and freedom you want. Live an…

Chris Dufey


    • Dec 10, 2015 LATEST EPISODE
    • infrequent NEW EPISODES
    • 36m AVG DURATION
    • 23 EPISODES


    Search for episodes from Turning Pro Academy Podcast with a specific topic:

    Latest episodes from Turning Pro Academy Podcast

    #29 How To Sell High-Ticket Coaching w/ John Logar

    Play Episode Listen Later Dec 10, 2015 34:30


    Do you want to be attracting the 'Rolls Royce' of clients? Not having any more tire kickers or time wasters, but the exact type of clients you want and able to deliver everything they need and not being 'penny pinchers' about it. The growth you can have with your business if you start to offer high-ticket items such as the best coaching programs and packages that you can serve, to produce the world's best results allows you to take your business to the next level. I bring on John Logar which is the Mr. Miyagi when it comes to selling and delivering first class services and programs... Tune in and get ready to action from this episode I know you will love. Show Notes: 0:39 Episode intro 4:49 Selling high ticket items 8:33 Have a high ticket item to offer 9:35 Two ways you can raise your prices 11:22 Fundamentals - find a problem that you can solve 12:08 Develop your strategy to deliver your solution 14:03 Pitch and share your idea 15:07 Validating your idea 16:20 Qualify your audience by providing tiered pricing 18:43 Coaching ROI 19:51 Bring an element of fun, surprise, and excitement 22:15 How to engineer that perception of value 25:37 Usual stumblingblocks when implementing a high ticket program 28:25 Have fun with the process of creating your program 33:01 Where to learn more about John Logar Mentioned: Consulting Unleashed - consultingunleashed.com Business Unleashed Podcast

    #22 The 'Best' Marketing Strategy with John Logar

    Play Episode Listen Later Aug 31, 2015 46:54


    How you can have "the best marketing strategy" to have clients by the boatload coming to you... Having had the pleasure of knowing John and meeting him earlier this year, I am bringing this wizard of marketing and business on so we can show you the steps of whats involved in a successful and what to avoid for a failed marketing campaign. If you're wanting to attract new clients, build your business and not stress over money or finances then you need to listen to this and take action! The 'Best' Marketing Strategy For Personal Trainers Show Notes: 0:35 Episode intro 4:37 Who is John Logar 7:25 How to have clarity in building your business 10:07 Why you should always be marketing 12:40 Go directly to the market 14:30 The best marketing strategy 15:38 Why you should piggyback on other people's marketing 17:41 How to use remarketing and Facebook retargetting 19:08 Get four marketing channels 20:41 The importance of monitoring your marketing 21:02 Why you should be constantly increasing your pricepoints 23:34 How to price your product to get 100% margin 27:52 The concept of preeminence 30:13 Why John doesn't do proposals 32:55 Summary of John's pitching process 34:00 Who are the most valuable people in your database 38:10 When the prospect says no 40:58 When to do your follow up 43:26 Happiness according to John 45:01 Closing words Learn More About John Logar Visit John Logar website by CLICKING HERE Love Turning Pro Academy Podcast? Of course you did… Why not shout out about it on iTunes? Click HERE to leave a review on iTunes and make my heart smile by helping it reach and help more people.

    #21 How To Be A True 'Baller' with Charlie De Haas

    Play Episode Listen Later Aug 18, 2015 48:56


    #20 How To Build a Online Personal Training Business

    Play Episode Listen Later Aug 9, 2015 31:12


    "How To Build a Online Personal Training Business"... to have clients coming to you. Let me show you how to set up and build your Online Personal Training Business... the right way Avoid the common mistakes, focus on what "really works" and finally start seeing the results that will change your income, freedom and lifestyle. This episode I dig-deep into unveiling the truths and giving you the advice and actions to use from today. This episode was done by popular demand... you ask for it - I deliver. Comment below with what else you want to know so each week I can give you the answer you need. Show Notes: 0:37 Episode intro 4:08 Opinions 5:28 What are your true assets online 8:30 Why you need to get your content out there 9:43 Content is still King! 11:09 Where to start 11:51 Your social media accounts is not your pllatform 13:21 Know, like and trust factor 16:32 Strategy #1 Quality content 18:09 Strategy #2 - Dedicated list building 20:44 Strategy #3 Where to put opt ins? 22:25 Strategy #4 - Be the solution 25:13 Get your minimum viable product 25:41 Strategy #6 - Create relationships 30:16 Take ACTION!

    #19 Becoming a True Business Leader with Tom Henschel

    Play Episode Listen Later Jul 20, 2015 40:04


    Transforming yourself into a leader is going to be a powerful move for you to build your fitness business… This is exactly why I bring on Tom Henschel with me this episode for him to blow your mind and rock your socks with the strategies and advice that will get you taking the right actions. …strap yourself in and get ready to take some notes as this episode is choc-full. Show Notes: 0:38 Episode intro 4:21 Who is Tom Henschel 5:13 How do we become better leaders? 6:22 Characteristics of a great leader 11:04 How to communicate effectively with your clients 15:41 Ask often and don’t be defensive 17:29 Influencing strategies 20:45 Why it’s important to admit you don’t know everything 26:38 Recruitment strategy 29:04 Talk short 36:02 Tom’s definition of happiness 38:22 Where to find Tom 39:08 Closing words

    #18 Marketing for Coaches and Trainers with Taki Moore

    Play Episode Listen Later Jul 12, 2015 37:55


    How can you set up a 'system' or even an 'engine' that runs it self, and brings you followers, fans, customers and clients? ...almost sounds to good to be true. Setting up the frameworks, bringing in the right clients, wanting to pay top dollar, that are perfectly suited to you, get results and arnt energy vampires. And thats exactly why I'm bringing the rockstar on himself Taki Moore to show you the insights and advice for how personal trainers and coaches are growing business that are blowing their competitors away. I loved this episode, and know that you will take gold-nuggets of actions steps away. I wish I had this years ago... so here you go. Show Notes: 0:37 Episode intro 5:38 Who is Taki Moore 8:18 The most common problem coaches have with their business 9:28 Taki's three measures of success 12:32 The mindset of practitioner vs business owner 14:00 Taki's Marketing triangle 20:18 Key frameworks you need to get in place 24:08 Be clear about what your clients are buying 27:40 Why crossfit is good 29:21 Taki's parting advice for coaches and trainers 31:30 The secret to Price & Deliverable 34:13 Taki's definition of happiness 35:16 Where to find Taki 36:03 Closing words

    #17 Supplement Company Success with Ben Herbert

    Play Episode Listen Later Jul 5, 2015 36:58


    Does the mammoth world of supplements interest you? You want to delve in, get a slice of the pie for yourself - start a supplement company and be able to earns incredible amounts of profit... but not sure how to go about it, and compete with the 'big boys'. This is exactly why Ive brought on with me Ben Herbert who is crushing it with Natural Stacks. This is a must listen, and one you want to strap yourself in for and get ready to take action after our chat. Show Notes: 0:37 Episode intro 3:24 What is the hustle according to Ben 4:47 How to be a pro 6:38 Why repetition is good 8:03 What are Natural Stacks 10:23 The importance of pinpointing your target market and the problems in the industry 14:46 Why do entrepreneurs fails in execution 17:54 Never entertain those negative thoughs 19:09 Ben's concept of branding 22:38 Results + Speed 25:14 Why we give 100% money back guarantee 27:07 How to build success personally and professionally 28:59 When is the right time to outsource 30:10 What's next for Natural Stacks 32:33 Ben's definition is happiness 33:02 What Ben is grateful of 34:46 Where to find Ben 35:56 Closing words

    #16 Email Marketing to make sales with John McIntyre

    Play Episode Listen Later Jul 2, 2015 41:35


    Want to make sales with a click of the button? …this is why I bring on John McIntyre as he is known for writing killer emails, piecing together profits through email auto-responders and doing it without the typical ‘douche bag’ way so many “make money online” people go about it. The power of email marketing is where you can use the know-0like-trust factors to build those relationships, show empathy and connect with your audience and followers to give them what they have come to for… results. Building a business, empire, success that leaves you respected and passing the mum test. Does Your Marketing Pass The Mum Test: Would your mum be proud of your actions? @chrisdufey Click To Tweet The Mum Test: Would your mum be proud of your actions? Sink your teeth into this episode and comment below with what you’re going to take action on.

    #15 Build A Worldwide Brand and Business with Rachel Guy

    Play Episode Listen Later Jun 14, 2015 37:44


    Do you want world wide brand recognition, to grow a massive following of ravings fans and then easily turn those fans into customers and clients? This is exactly why Ive brought on great friend and superb coach Rachel Guy onto the Fit Body Pro Podcast, so that we can unveil the exact steps and journey she has gone through, so you can learn from the mistakes, and fast-track your own business success. Being able to have multiple income streams, including online personal training, group training, speaking and more... gives you power... Power to live the lifestyle you want travel, and work on projects and with clients that you love... and thats exactly what Rachel and I want to show you

    #14 Habits of a Successful Entrepreneur with Jon Nastor

    Play Episode Listen Later Jun 7, 2015 38:04


    Your business and personal success boils down to you... You must take responsibility for your results. If you don't know something - go find it out. Need a connection with someone - create the network to make it happen. Need more clients - create the value and steps in place to make it happen. What you do creates the results you get, and your habits determine what you do most of the time. This is why Jon Nastor comes on in this episode to give you the insights for building successful entrepreneurial endeavours and enjoying the way.

    #13 Becoming a World Famous Personal Trainer with Ryan Faehnle

    Play Episode Listen Later May 31, 2015 39:34


    Learn what steps you need to take to be an 'Industry Leading' trainer, earning profits from multiple streams, have a thriving online fitness business and creating jaw-dropping results with clients... You get the insights from the best, as I bring on great friend Ryan with me for us to show you what you need to be doing - and what to avoid. So many Personal Trainers are struggling with building their brand, business, income and it doesn't have to be. Learn from others mistakes and success's and thats why I bring these episodes to you, and why I know Ryan was a prefect fir for this episode (An Absolute Must Listen)

    #12 Personal Trainer Business Insights with Hayden Wilson

    Play Episode Listen Later May 24, 2015 40:19


    Clients flowing into your business, followers - fans and your email list growing by the 1000s and how you can build a business that doesn't need you laving in it... This is what this episode is all about. Uncovering the truths about what "really" works and what common mistakes you need to avoid Myself and Hayden Wilson jump on to unveil what we see working with our clients and with the 1000s of trainers we see hustling for success, and what is proving to be a waste of time and a shortcut to frustration. Frustration through not seeing your business grow - struggling to get new clients - struggling to earn the money you want and gain the authority needed to succeed. Listen to this episode and be sure to strap yourself in, as we are throwing the truths and action tips for you to use today.

    #11 Video Marketing "Must Do's" with Ryan Spranger

    Play Episode Listen Later May 17, 2015 41:21


    The POWER of video in your marketing has now become a "Must Do" in your Fitness Business... ...I believe that if your not using video, and connecting with your audience, customers and clients through video - you are missing out and leaving money on the table. My mission to deliver to you is the worlds best insights, advice and steps to get you the business, income, freedom and lifestyle you want -- exactly why I bring on with me in this episode Ryan Spranger. An absolute genius when it comes to producing and using video to the best ability possible for your business growth. Listen to this episode to the end and make sure to be taking notes and you are going to want to use every last drip Ryan and I have for you here.

    #10 How to Use 'Helpful' Marketing with Tim Reid

    Play Episode Listen Later May 10, 2015 26:29


    Create a "flow" of new clients by using the right fitness business marketing... thats easy and quick You are in a VERY saturated industry, market and with plenty of competition... fighting for clients... BUT if you step aside and stop trying to do all the crappy and time-wasting things the other trainers and coaches are doing you are going to stand head and shoulders above them all ...how? You blow your competition away by becoming the 'go to' trainer, always on top of your potential client, follower and markets mind. Giving them exactly what they want... showcasing that you are the 'ducks guts' and know your stuff. And then with a few simple steps - in come the flow of new clients. I bring on Tim Reid with me which is doing a top-notch job in using Helpful Marketing and we delve deep into how Personal Trainers, Coaches and Consultants can use this to your massive advantage.

    #9 Sales Funnels For Fitness Businesses with Barry Moore

    Play Episode Listen Later May 3, 2015 39:25


    How can you get more clients and have more sales... all on Auto-Pilot? This episode I bring on Barry Moore (legend) to deep dive with me in how Marketing Automation for your fitness business will take your profits, sales and business building ease to a new level. Step by step we dissect how email marketing, and the tech-tools that scare so many people can be easily used and put into your business to boom growth straight away. Show Notes: 0:38 Episode intro 5:15 Who is Barry and why he's so phenomenal 6:17 What is marketing automation 11:11 The nitty gritty details of sales funnels 12:54 Should you drive your visitors to a sales page or a sales squeeze page 16:44 Why it's important to know your customer's lifetime value 19:12 Why paid traffic is still a viable traffic option 21:44 The tools for the trade 24:20 Would Active Campaign be the best tool for you? 28:04 How and where you should start out with your automation system 31:58 Conditional content - what are they? 33:34 Opt in tool - Barry's recommendation 37:07 Where to find Barry 38:40 Closing words

    #8 Simple Self Improvement for Coaches with Annie Marie Cross

    Play Episode Listen Later Apr 26, 2015 38:27


    How can you "truly" fast-track your business success? Marketing, and money mind-set for the real world trainer and coach to get noticed and grow a booming fitness business. ...you have to take responsibility for your results, your business, your happiness, your success. And that is why I bring on Anne Marie Cross in this episode to have you developing, improving and growing yourself as a person and entrepreneur.

    #7 Business Building Marketing For Trainers with Tim Reid

    Play Episode Listen Later Apr 16, 2015 26:29


    Simple Fitness Business Marketing Strategies for Personal Trainers... that works ...not even two years ago I would have thought this was a pipe dream of an idea. After being able to learn from the "best in the business" I want to bring you the same insights and advice that I've been able to use, and thats why I have brought Tim Ried on with me in this episode. Unveiling how to use your personality in your marketing, what is effective and what isn't, and what is going to give you the best results for new clients and customers. Plug this episode in-between your ears and use the insights to build the business thats going to feed the lifestyle you really want to live.

    #6 Top 5 Strategies to Build Your List and Followers

    Play Episode Listen Later Apr 9, 2015 31:12


    Copy these 5 steps to grow your list to 10,000+ followers ...and then with up-coming episodes, I want to delve in deep to show you the simple ways to be able to turn your followers and importantly your email list into customers, clients and sales. This isn't about just your Facebook, Instagram or any other social media platform... this includes the powerhouse that you NEED to focus on and that is building your email list. Cutting to the chase, and clearing out the confusion so you can grow your personal training business or online fitness business. ...Sink your teeth into this episode and copy these steps for your own success.

    #5 Building Internet Business Profits with Dan Norris

    Play Episode Listen Later Apr 5, 2015 33:05


    Bringing the best minds of the Business world to you... and building true Fitness Businesses is what the Turning Pro Academy gives you. Fitness Business Marketing Strategies that come from real-world results from around the globe you can use for your Online Personal Training or face to face Personal Training business. In this episode I bring on Dan Norris which has a 'unique' take that will rock your socks when it comes to whats possible, the business ideas and models you should and shouldn't be using and how to grow a following and turn them into your customers and clients. Just check over the show notes below and you'll see some "must listen" to advice... ...keep asking the questions you want to find out and I'll keep delivering for you.

    #4 The One Focus to Build Your Business Big with John Lee Dumas

    Play Episode Listen Later Apr 1, 2015 30:14


    The One Focus to Build Your Business with the Mr. Miyagi of content... John Lee Dumas ...Entrepreneur On Fire is one of the hottest (excuse the pun) podcasts in the charts, and I'm bringing you John Lee Dumas on in this episode as he is producing a 7-day a week podcast when he was told "it could never be done". Unveiling and lifting the truths up on how he has come about to building a list of ravings fans, and turning that following into a thriving business. You need to get this episode in-between your ears and get ready to take action on what we have for you here...

    #3 How to Double Your Fitness Business in 4-weeks with Ty Lucas

    Play Episode Listen Later Mar 29, 2015 42:53


    Do you want to Double Your Income and Clients in Just 4-weeks? ...thats exactly what my PT Success Formula member Ty Lucas did Showing that following through on whats proven to work, and avoiding the mistakes so many other personal trainers make can be powerful to grow your business. Flipped on its head... ...This episode Ty interviews me, where I showcase and unveil what Personal Trainers should be doing with their fitness business marketing. Tune in and get the steps that have changed the lives for both Ty and myself along with numerous PT Success Formula members... for free.

    #2 Ultimate Coaching Business Insights with James Schramko

    Play Episode Listen Later Mar 29, 2015 30:38


    Do you want to learn how to become the "authority" or the "go-to" personal trainer, or fitness business? This is exactly what you are going to find out in this episode with James Schramko and myself. Breaking down the myths, and opening up what things you need to focus on to build the business and lifestyle you want... building a list of raving followers, converting them to clients and growing a sustainable, lifestyle business whether its for face-to-face or online. ...dont forget to subscribe to the podcast and not miss a beat, as I have the best business insights coming your way.

    #1 Welcome to the Turning Pro Academy

    Play Episode Listen Later Mar 26, 2015 19:48


    I am here to give you the number 1 resource, your go to guide, your playbook for turning you and the business you run from an amateur, into an authority, a leader, and become a pro at achieving the greatness, achieving the success, achieving the business and personal lifestyle you only dare to dream. The Turning Pro Academy Podcast is here to give you the answers… For Personal Trainers To: Grow ‘real’ business and escape the time-for-money trap Learn how to use marketing “the right way” Avoid the mistakes that plague so many trainers to ‘mediocre’ lives To show you how to build a business that gives you what you want… …to reap the rewards of a business that gives you freedom and lifestyle. This is about turning up each day and making it happen. I give you what you want. The internet marketing tactics - the strategies that the worlds best use to boom their business and that you can use. even The email marketing hacks. The sales funnels and systems that turn your business into an engine that cranks sale profits - and brings you boat loads of traffic - then knowing how to convert that traffic into quality clients that happily pay a premium for you and your products — but you need to become a better you - truly learning from the best in the world into how to structure yourself, your days, your business - becoming productive, and learning to take only the right opportunities. If you have an inkling of entrepreneur inside of you and you want to blossom it into a beast that eats success for breakfast - i want to open that world to you - this is the holistic - the in a nutshell to make it simple and effective advice for you. This is about being the best. The best in your industry and the best in the market. the business secret that so many have forgotten and that is to give so much value and to solve the problems your customers and clients are having that you are the no brainier decision to go to - to buy from and to keep buying from. so many times when presenting courses, lectures and internships to personal trainers and business owners I ask them - do you own a business, they say yes, put their hand all confident - then i ask, do you only earn money only when you rock up to the gym or your business - their hands drop - they think that because they have a business card, they have a logo, even a website that their business owners — this is a time for money situation, many times no better than being an employee because you wear all the risk, but yet don’t have the reward - if this is true, you own a job, not a business. to me a business is a means to have you solve people problems, give extroraniday amounts of value, being able to over deliver day in day out, and to give you the owner the freedom to live a life - reap the rewards of great amounts of profit, because you deserve it THIS IS NOT THEORY BASED - its using case studies, real people, with real business and life problems, as myself and the guest i bring on show you how we have them create massive changes - so you can use this is your private coaching to make it happen for yourself. this is going to be interviews, with inspiring and top class at the top of their game guests that are going to bring you the very best in help, advice and insights. Want To Win a $6000 PT Business Coaching program ... ? Click HERE and follow the super simple 30sec step to go in the running ***http://www.turningproacademy.com/how-to-win-a-6000-pt-business-coaching-program/

    Claim Turning Pro Academy Podcast

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel