TVSquared Presents: TV Talk with Jo Kinsella

Jo is joined by Bob Ivins, Chief Strategy Officer at TVSquared, and Aimee Irwin, VP of Strategy & Partnerships at Experian, to talk about why audience activation is so critical and how Experian utilizes the power of data and technology to make the right marketing decisions.

Jo is joined by Mark Jones, President and CEO of LifeBrands D2C. Mark has been working with DTCs for decades. He launched Billy Blanks’ Tae Bo campaign in the 90’s and has since been skyrocketing DTC companies to success. Hear how Mark thinks about audiences, why data needs to be actionable, and his advice on how DTC’s can maximize their cross-platform TV campaigns this year and beyond.

We can’t use old tech to measure a digital version of television. In this week’s episode, Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital and giving advertisers the cross-platform insights they need to increase the efficiency of their TV ad campaigns.

This week Jo is joined by Aleck Schleider, CRO at Blockgraph, to discuss the TVSquared + Blockgraph partnership, the importance of omni-channel TV measurement and audience data, and solving for the long-asked question: "did my TV work?"

On this episode of TV Talk, Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market, what Project OAR is doing to standardize it and why it's such a big deal for viewers, brands, and broadcasters/networks.

Most people associate OTT consumption with TV sets, but mobile accounts for about 22% of viewing time, making it a channel that shouldn’t be ignored by marketers. This episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the relationship between OTT and mobile, why advertisers should be leveraging it and how the industry can overcome some of the challenges associated with it. Check out the latest blog posts from Adjust below: 1. https://www.adjust.com/blog/how-are-we-going-to-measure-ott-ads/2. https://www.adjust.com/blog/ott-ads-are-the-future-of-streaming/

Jo is joined by Bill McCabe, President & CEO at Eicoff, to discuss what agencies like Eicoff should be doing to keep up with the changing media landscape, the evolution of TV beyond linear, and the most overlooked aspect of a successful TV campaign.

Effectv & TVSquared recently teamed up to analyze TV’s impact on digital during COVID-19 with a report titled “The Halo Effect: TV Drives Digital”. In this week’s TV Talk episode, Jo is joined by James Rothwell (VP, Global Agency, Brand & Industry Relations at Comcast Advertising) and Melissa Hutter (Senior Director, Measurement Strategy at Effectv) to dive into the report and dissect some of the key findings.

JT Batson, Founder and CEO of Hudson MX, joins the TV Talk podcast to focus on how Hudson MX has turned TV buying on its head and the disruption we are seeing in the industry during COVID-19.

TV Talk welcomes the first brand to the podcast! Jo is joined by Linzi Clingan, Marketing Director at Parsley Box, to talk about the company’s first TV ad campaign, the boom in sales during the pandemic, and what the future looks like for the food delivery brand.

Jo is joined by Calum Smeaton, CEO of TVSquared, and James Burgess, Founder of Squadron Venture Media, to discuss how DTC and fast-growth brands are taking advantage of TV during the pandemic. The group talks about agility, flexibility, and the “anti-strategy approach” of using data to inform campaigns.

2020 is shaping up to be one of the largest political ad spending years to date. Jo sits down with Dan Sinagoga, VP of Political Advertising at Effectv, to discuss TV’s role in politics, trends among political advertisers, and why trusting the data is critical during an election cycle.

TV Talk welcomes Sheryl Goldstein, EVP of Member Engagement and Development at the IAB, to talk about the shifts in how business is currently operating amidst COVID-19. She discusses how we encourage company culture in a “virtual world”, the re-forecasting of revenue and expenses for streamed events, and ultimately how we can meet clients where they are.

Jo sits down with Jeremy Steinberg, Global Head of Ecosystem at MediaMath, to break down advertiser needs for CTV during COVID, the multitude of benefits derived from the MediaMath Source Platform, and building a new supply chain that is focused on accountability, addressability, and alignment.

Stuart Smith, Managing Director at Mostly Media, joins us to give a UK perspective on how clients are taking business to the next level with TV, how (and if) planning and buying will change as a result of COVID-19, and UK inventory price drops that have allowed new advertisers to enter the space.

Chuck Hengel, CEO/Founder of Marketing Architects, joins TV Talk to discuss how the funnel has changed during COVID, using AI to maximize shifts in inventory, and why attribution and proof of performance is essential right now.

Jo speaks with Brad Adgate, Independent Media Consultant and Forbes Contributor, to talk the Upfronts in the wake of COVID-19, eGames, and why advertisers should sustain budgets throughout the current pandemic.

Monique Nelson, CEO of Uniworld Group, joins Jo to talk about how we can open our lens to a more diverse and inclusive work environment during the pandemic. Monique discusses tactical things we can do right now to ensure inclusive practices and how there is still innovation, opportunity, and acceleration during this unprecedented time.

Albert Thompson, Managing Director of Digital at Walton Isaacson, sits down with Jo to discuss how COVID-19 is impacting where consumer attention lies, how advertisers can capitalize on consumer attention, and the way client attitudes toward OTT advertising have shifted in the wake of the pandemic.

Jo speaks with Andrea Zapata, VP of Data Innovation and Insights at Effectv, about finding a new work-life balance as ad executives and parents in this new paradigm. Jo and Andrea also discuss the challenges and discoveries around keeping their teams engaged, productive and feeling good in a time of global uncertainty.

Jo sits down with Danielle DeLauro, EVP at the VAB (Video Advertising Bureau), to discuss TV advertising for brands in the time of COVD-19. Jo and Danielle share insights on TV and OTT performance, ad spend and viewing trends, and offer tangible, real-world advice that every advertiser needs to consider right now – whether they are increasing TV presence or not.

We are all part of a global, homebound economy; a shift that has changed our viewing habits and response behaviors significantly. To adapt, advertisers have had to reevaluate business strategies, shift ad spend and revamp messaging and storytelling. Jo Kinsella sits down with Tyler Marcum, Senior Marketing Manager at TVSquared, to discuss what TVSquared has learned about this shift from thousands of advertiser clients, find out which industries are leaning into TV (and which are pulling back) and hear best practices for campaign effectiveness during a time of crisis.