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4 episodes with mediamath
4 episodes with mediamath
3 episodes with mediamath
3 episodes with mediamath
4 episodes with mediamath
2 episodes with mediamath
4 episodes with mediamath
2 episodes with mediamath
4 episodes with mediamath
My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late '90s. Since then, he's led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President of Revenue Arc, Andrew combines data-driven insights, emerging technology, and a collaborative approach to help brands and agencies grow—without the traditional fee structure. Outside of work, he enjoys time with his wife and two kids and volunteers with organizations like SCORE, helping small businesses tap into the power of AI and advertising. Socials and website Linkedin: https://www.linkedin.com/in/barrowandrew/ Company LinkedIn: https://www.linkedin.com/company/revenuearc/ Website: https://www.revenuearcmarketing.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
Octane11 CEO Dan Rosenberg joins Eric Franchi and Joe Zappa to discuss B2B marketing measurement, lessons from MediaMath, and differentiating from other data/measurement companies.
Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary discovered her passion for being an operator and marketer, which led her to roles in product marketing and communications at companies like MediaMath, News Corporation, and Frame AI. With a B.A. in Entrepreneurship and History from NYU, and even an early stint as a PR intern for Zac Posen, Mary brings a rich tapestry of experiences, driving innovative strategies and meaningful impact in the complex landscape of AI-powered infrastructure solutions. Neara is an infrastructure modeling platform revolutionizing how utility companies prevent outages and enhance transmission capacity. Recognized as one of TIME's 100 Most Influential Companies, Neara stands out for its transformative impact on utilities worldwide, enabling them to mitigate weather-related risks and improve resilience against potential disruptions. Beyond risk management, Neara's advanced AI network modeling is a pivotal tool in advancing the global clean energy transition, helping utilities identify and address risks swiftly, assess the scope of potential issues, and streamline communication with policymakers to drive timely and informed decisions. On today's show, Alan and Mary explore how the intersection of marketing and public policy shapes her strategic approach at Neara. They discuss the unique challenges of marketing in a regulated industry, highlighting the intricate balance required to navigate both compliance and creative engagement. They also discuss the complexities of managing international marketing activities and how the global scope amplifies these challenges. Additionally, they uncover how Neara leverages cutting-edge AI solutions to enhance their marketing strategies, utilizing marketing AI tools to drive innovation and efficiency in reaching their target audience effectively. In this episode, you'll learn: The connection between public policy and marketing The role empathy plays when marketing in a regulated global industry Strategies to maintain customer trust and clarity when marketing a company powered by AI innovation Key Highlights: [01:39] Rescue dogs [03:09] Career path to Neara [07:43] What is Neara [10:47] Marketing at Neara [15:46] How public policy fits with marketing [17:15] How marketing is different in a regulated industry [19:00] Complexities of having an international scope [21:09] Messaging and talking about AI [24:30] An experience from your past that defines you [26:46] Advice to your younger self [27:19] A topic that you and other marketers need to learn more about [28:52] Trends or subcultures others should follow [31:54] Largest opportunity or threat to marketers today Resources Mentioned: Mary Cleary Neara No Dogs Left Behind (non-profit) Founder of No Dogs Left Behind, Jeffrey Beri Lawrence Lenihan Zac Posen Exit Five The Food Lab (book) by J. Kenji Lopez-Alt Gong Labs Follow the podcast: Listen on iTunes (link: http://apple.co/2dbdAhV) Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen on Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/mary-cleary-71212423/ https://x.com/Neara_Global https://www.instagram.com/neara_global/ Connect with Marketing Beyond and Alan Hart: Twitter Alan B Hart - http://twitter.com/abhart LinkedIn Alan - https://www.linkedin.com/in/alanhart Post-Production Credits: Integrity Media Solutions LLC
AdLib CEO and co-founder Mike Hauptman joins Eric Franchi and Joe Zappa to tell the story of meta DSP AdLib's reinvention after the collapse of MediaMath in 2023. We go deep into the story of the day MediaMath was shut off and explore how AdLib reoriented itself and came back stronger in the wake of that event. Plus, Joe makes fun of Eric for being old — replete with nautical metaphors!
Welcome to an audio-led edition of Unmade. Today, ahead of his visit to Australia for next month's IAB Leadership Summit, we talk to IAB Tech Lab's CEO Tony Katsur about the state of play in digital advertising. And the Unmade Index approaches a new low.Only Unmade's paying members get full access. They were entitled to a ticket to today's inaugural Unlock conference in Sydney. They also get an invitation to our Compass: Reflections and Projections event, taking place across six states throughout November. Next year they'll also be able to join us at our AI-focused conference HumAIn (Q2 2025) and at our retail media conference REmade.They get full access to our archives, which go behind the paywall after two months. Feeling jealous of all that access? Maybe that should be you. Upgrade today.‘Data provenance is going to be one of the top issues in 2025 and 2026': What IAB Tech Lab CEO Anthony Katsur worries aboutBeing the boss of IAB Tech Lab, the standard setting body of the digital advertising industry, must be a frustrating experience. With more responsibility than power, the IAB attempts to shepherd its members towards agreed tech standards including around audience measurement.In the rise of the open web, the industry broadly agreed about specs like standard ad sizes and audience measurement. In Australia, the IAB endorses Ipsos as preferred currency, and before that Nielsen.In CTV (connected TV) though, in Australia and around the world, there's no such consensus. That includes Foxtel at the centre of a coalition of streamers pushing for a solution from Kantar, while OzTAM, owned by Seven, Nine and Ten, takes a different direction with VOZ (Virtual Australia).Then there's the issue of global platforms who want to apply their own measurement and standards to their walled gardens, which tends to deliver them the results they want.Today's podcast guest is IAB Tech Lab's New York-based Tony Katsur, talking to Unmade's Tim Burrowes. Katsur be speaking on standards at the IAB's Leadership Summit in Sydney on November 20.Katsur is a veteran of the digital advertising economy having worked for some of the industry's formative players including DoubleClick, MediaMath and Rubicon Project before joining IAB Tech Lab three years agoIn the wide ranging conversation, Katsur describes himself not so much as a sherrif of what was a wild west, but a constable, imploring his constituents to do the right thing.On CTV he observes: “There are companies that may believe that they're a walled garden, but they're not. Therefore they think they can go it alone with their own proprietary forms of measurement.“There are a lot of companies out there that think they're a bigger deal than they are, and think they can measure themselves or have their own proprietary measurement standard.”Among the other topics discusses are the threat that the large language models of AI pose to the intellectual property of media owners; why data provenance will be the key phrase of 2025 and 2026; whether the preparation for cookie deprecation that never came was wasted effort (he argues not); and reasons to feel optimistic for publishers.* Tony Katsur will be speaking at the IAB Australia Leadership Summit on November 20Unmade Index hovers over the trapdoorThe Unmade Index slipped to within a fraction of a percentage point of a new all-time low yesterday. The index, which plots the movement of Australia's ASX-listed media and marketing companies, lost 0.51%, to land on 437.7 points. It's previous all-time low of 437.4 points came six weeks ago.The index was pulled down by shifts at the top of town, with Nine losing 1.3% and its majority owned real estate platform Domain dropping 1.7%. Nine is now trading at its lowest point since April 2020.It was a better day for the audio players, with ARN Media gaining 2.8% and Southern Cross Austereo up by 3.1%.Today's podcast was edited by Abe's Audio. The Unmade team are all in Sydney today for our Unlock conference. And we'll be back with a text-led edition tomorrow.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
Families are juggling more responsibilities than ever. We've seen technology support many areas of our lives, but family management is still mostly done the old-fashioned way which often leaves us feeling like there's never enough time in the day. In this episode, Ellie Windle, Founder and CEO of Persist, talks about how AI might reshape family life. Ellie's career in ad tech, including roles as a GM at MediaMath and VP of Client Success at White Ops (now HUMAN), sharpened her skills in using data and technology to solve complex problems. This combined with being a mother herself gives Ellie a unique vantage point on applying tech to the age-old challenges of family management.
It's been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it's time for the next phase, says Infillion CRO and CMO Laurel Rossi.
Formerly CTO of MediaMath, Manny Puentes is General Manager of Advertising at Genius Sports. A leading voice in the advertising world, Manny has spearheaded the development and growth of many high-profile programmatic advertising solutions across the last 25 years. With Google planning to phase out the third-party cookie, the advertising sector is set to undergo its biggest transformation of the last 20 years – but what does this mean for sports advertising? In this episode, Manny discusses how sports advertisers can get ahead of the cookie phase-out, the growing importance of fan identity solutions, why it pays to be privacy-conscious with your audience engagement strategy and how sports and brands can deliver enriched, personalised fan experiences – in a world without third-party cookie data. In episode ten of The Fan Engagement Podcast, you'll learn: 2:13 Third-party cookie phaseout – what's changing for brands and fans? 7:20 What does cookie depreciation mean for sports advertising? 9:36 Enhancing the fan experience through contextualised data and content 12:07 Leveraging fan identity graphs to create personalised experiences 13:02 Addressing the challenge of cross-device fan fragmentation
AdTechGod sits down with Miles Fisher from Roku. Miles is the Sr Director, Strategic Advertising Partnerships at Roku. Starting his career as an account manager at MediaMath, he progressed to a role at Google where he concentrated on their marketing platform, with a particular focus on the Data & Telco vertical.Miles has been a positive face to Roku often taking part in panels and speaking engagements. We have interacted online and I am really excited about hearing about his journey and how he landed at Roku.Thank you Innovid for advertising on this episode. Mentioned in this episode:ADTECHGOD DISCLOSURE
When faced with unprecedented challenges, the true mettle of a leader is tested. Daniel Bisgeier, a seasoned CFO, exemplifies how continuous improvement and strategic decisiveness pave the way for corporate resilience and growth. Reflecting on his career, Bisgeier notes that significant progress often doesn't come in bursts but through "persistent effort over time and constant refinement." A poignant illustration of Bisgeier's strategic agility occurred during his tenure at MediaMath, amid the tumultuous onset of the COVID-19 pandemic. The crisis had abruptly shifted the demand environment, straining the company's working capital due to misaligned payment arrangements. Recognizing the urgent need for liquidity, Bisgeier spearheaded a proactive initiative to renegotiate payment terms with vendors and clients alike. This strategic move was not just about navigating a crisis but transforming it into an opportunity for more sustainable operations. "We had to make sure we had backup plans," Bisgeier recalls, underscoring the necessity of adaptability in financial strategy. By directly addressing the liquidity constraints with calculated adjustments, his team not only navigated the immediate financial tumult but also positioned the company for stronger financial health post-crisis. This career chapter speaks to Bisgeier's philosophy that impactful leadership in finance goes beyond maintaining the status quo—it involves anticipating changes, embracing challenges, and crafting solutions that ensure long-term sustainability. From his days as an analyst at Goldman Sachs to his current role at Constellation, Bisgeier tells us his career journey reveals a commitment to readiness where as a leader he IS ready to act when it counts the most.
AdtechGod sits down with Mike Hauptman CEO and Founder of Adlib.Mike's adtech journey began at MediaPlex and flourished during his eight years at MediaMath, where he held key roles such as Vice President of Business Development and Global Vice President of Platforms and Client Success. As CEO of AdLib, he is focused on removing the barriers and complexities from programmatic advertising and he shares his vision with us all on this episode. Thank you to Publica for advertising on this podcast.
This week Sarah talks with Bay Area artist Amber Jean Young about her work, grief from losing her mother, and then why she chose to have a double mastectomy and an oophorectomy after the birth of her second child. About Amber Jean Young Amber Jean Young (b. 1984) is an interdisciplinary artist residing in Berkeley California. Young's work explores ideas about place, grief, and resilience across mediums, creating vibrant patterns and plant imagery in her compositions. She has exhibited nationally including Bryant Street Gallery in Palo Alto, Eleanor Harwood Gallery, Hashimoto Contemporary, and Marrow Gallery in San Francisco, Berkeley Art Center in Berkeley, Monte Vista Projects and Subliminal Projects in Los Angeles, the Ace Hotel in Palm Springs. She is a 2012 Djerassi Resident Artist Program fellow. Her work has been published the San Francisco Chronicle, Palo Alto Weekly and in catalogs including The MediaMath Collection: Selected Acquisitions 2012 - 2016, A Celebration of 50 Years of Women Artists At Kenyon College, MusiCares 2010 catalog. Her art has been used on the covers and inside jackets of multiple Neil Young and Pegi Young albums and is included in the MediaMath and Fidelity Investments corporate art collections. Show Notes Order Amber's Shelter In Place book https://amberjeanyoung.com/shop/p/shelter-in-place-book Website https://amberjeanyoung.com/ Instagram https://www.instagram.com/amberjeanyoung Amber on The Residuals Podcast https://open.spotify.com/episode/36fYXZSCJBP0k3Pb43P998?si=20d60302551b43b6 Sign up for Plein Air Painting in Los Angeles https://www.eventbrite.com/e/weekly-plein-air-painting-meet-ups-frogtown-in-january-tickets-777395289237?aff=oddtdtcreator Join Art Date Social Club via Substack: https://artdate.substack.com/subscribe The Side Woo Youtube Channel https://www.youtube.com/channel/UC3obgaJzgBPe7TiIN0yDm1Q --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesidewoo/message
AdTechGod sits down with Joe Zawadzki from Aperiam Ventures and founder of Mediamath.Joe describes his 20+ years in AdTech, his greatest accomplishment, the future of the industry and the future of Mediamath. The Arc of Time Bends Towards Justice. Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more.
On this week's episode of the MadTech Podcast, Matt Bennathan, senior vice president, global data at Zeotap, joins ExchangeWire research lead Mat Broughton and COO Lindsay Rowntree to discuss Infillion buying MediaMath, TikTok's mixed growth, UK AI law, and more.
Next in Media talked with Captify CEO Mike Welch - who served as GM for Xandr at both AT&T and Microsoft - on whether the ad tech marketing is about to see a thinning of the herd, and what that means for the open web. Welch also talked about how his new search-focused company is both prepping for a post cookie world while also trying to set itself for the coming AI-driven, conversational search era. Guest: Mike WelchHost: Mike ShieldsProduced by: Fresh Take
On this episode of Beeler.Cast, Rob talks with Andrew Casale, President & CEO at Index Exchange. They talk about MediaMath, sustainability, good stewardship for publishers, and what SSP's have to do to help their publisher partners.
On this episode of Beeler.Cast, Rob finally becomes a talkshow host and talks to several people about things going on in the industry. He talks about MediaMath, Base Camp and the Beeler.Tech Trip to DC.
Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.
Publishers are feeling the ripple effects from MediaMath's bankruptcy, as SSPs claw back media spend. Plus, Twitter rebrands to X.
Sponsored by Fetch Truck Rental. Truck rental made easy.To learn more about AdLib.Twitter: @HauptmanMichaelRemote workspacesRecent business woesMedia Math as AdReforms first customerMike's connection to MediaMathWhat happened when MediaMath went downRecovery, optionsRepercussionsPossible next stepsWays to stay in the gameGaining and keeping Momentum
Get the inside baseball on MediaMath's bankruptcy. Plus,what its demise means for the rest of ad tech.
Zach Coelius is the managing partner at Coelius Capital. He joins Big Technology Podcast for a conversation about Threads' real potential, asking whether it's a redux of Clubhouse — destined to fizzle — or a real threat to replace Twitter. In this conversation, we cover Threads' potential, Elon's effort at Twitter, and whether we can really make assessments from the outside. Stay tuned for the second half where we discuss the venture capital environment and how Coelius' investments are performing. We also look at the demise of MediaMath, a once-leading ad-tech company that just went bankrupt. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/ Questions? Feedback? Write to: bigtechnologypodcast@gmail.com
Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads.In this episode:MediaMath collapse, one week laterThe government is not allowed to police social networks: https://www.cnn.com/2023/07/04/tech/biden-administration-social-media-companies-communication-covid-censorship/index.htmlVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.
This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy. https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-talks-fall-apart/Our panel to discuss the implications:Ken Rona, CEO FxMShiv Gupta, U of DigitalAna Milicevic, Founder Sparrow AdvisorsCopyright (C) 2023 Marketecture Media, Inc.
In this episode of Is Training The Answer? We are joined by Tabitha Burnett. Tabitha is the Director of Learning & Effectiveness at MediaMath. MediaMath is a company of a little under 400 people that specializes in digital ad buying (programmatic marketing).
The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.
Holly Hester-Reilly is the Founder and CEO of H2R Product Science, a product management coaching and consulting firm that teaches the principles and practices of high-growth product development, and the host of the Product Science Podcast. Holly is a former Columbia University research scientist and has spent over 15 years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, The Lean Startup Co, Unilever, Capital One, and Weight Watchers. Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, the Women in Product Annual Conference, ITX Product + Design Conf, Parsons School of Design, and INDUSTRY: The Product Conference. In this episode of the Product Science Podcast, we share Season 5 excerpts as we cover the product discovery loop, a tool to break down the components of achieving product market fit. Read the show notes to learn more: www.h2rproductscience.com/post/season-5-highlights-the-product-discovery-loop
Diese Woche hat Erik Oliver Busch zu Gast. Er setzt sich aktuell intensiv mit der Zukunft des Marketings auseinander und hat AR, VR und das Metaverse (die Metaversen) fest im Blick. Wir wagen Rundumschlag zu AI, AR, VR, “PR”, Programmatic + Apple's Vision Pro. Es geht um folgende Themen: Wie begegnet man Innovationen und kommt von der Vision zur Exekution? Metaverse: Was ist dran an dem Hype? Einordung des Metaverse und Handlungsempfehlungen für CMOs? Apple Vision Pro: der Device und seine Auswirkung auf den Gesamtmarkt Wie wird AI das Marketing verändern? Oliver Busch ist als Global CMO, CEO und COO in verschiedenen Unternehmen vom Start-up bis zum Grown-up seit 30 Jahren im crossmedialen Marketing zu Hause. Zu seinen Stationen gehören unter anderem BBDO Consulting, Scout24, Parship, Mediamath. Zuletzt war er COO + Director Ecosystem bei Meta DACH.
Today we're going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies. To help me discuss this topic, I'd like to welcome Jared Lansky, SVP Partnerships at MediaMath. RESOURCES MediaMath website: https://www.mediamath.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Today we're going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies. To help me discuss this topic, I'd like to welcome Jared Lansky, SVP Partnerships at MediaMath. RESOURCES MediaMath website: https://www.mediamath.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Jennifer Didier speaks with Rachel Meranus about how the products we all love get from one place to the next. She shares about the industry itself and how women have been making an impact. More about Rachel Meranus: Rachel Meranus, CRMO, Transfix Rachel Meranus is the Chief Revenue and Marketing Officer of Transfix. Rachel has spent the last two decades leading marketing and communications across a variety of venture-backed B2B SaaS companies in the CommsTech, MarTech, and AdTech sectors. Rachel's expertise lies in building high-performance marketing teams; establishing go-to-market strategies, processes, and infrastructure to create long-term scalable growth; developing cross-departmental alignment to drive opportunity and accountability across sales, customer success, product, and marketing; understanding the market and the customer through primary research; building differentiated, empathetic, and trusted brands; and managing multi-million dollar marketing budgets. She has built and led marketing teams most recently as CMO at Botify, an enterprise SEO technology company, CMO at Olapic (now Olapic by Social Native), a leader in visual marketing technology, CMO at MediaMath, a leader in AdTech, and SVP at PR Newswire/Cision. Rachel is a native New Yorker hailing from the Upper West Side who now lives in Montclair, NJ with her husband, two children, and a 15 lb cockapoo. When she is not marketing high-growth brands or acting as an Uber driver for her two teenagers, Rachel can be found swinging kettlebells or doing yoga.
Today we're going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world. To help me discuss this topic, I'd like to welcome Mary Matyas, SVP and General Manager North America at MediaMath. RESOURCES MediaMath website: https://mediamath.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!
Today we're going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world. To help me discuss this topic, I'd like to welcome Mary Matyas, SVP and General Manager North America at MediaMath. RESOURCES MediaMath website: https://mediamath.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!
There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a lot of uncertainty about how consumers' data is exactly being used, there have been moves both from a regulatory perspective (such as GDPR in the EU and CCPA in the State of California) to provide greater protection for consumers and their data. Yet, we also see that when customers have trust in a brand to use their data well, they are open to providing more information. For instance, a recent MediaMath survey showed that 74% of consumers are willing to share preferences, interests and demographic information directly with brands if that would improve their online shopping experience. Today we're going to talk about the importance of consumer privacy in fostering stronger relations between platforms and customers. To help me discuss this topic, I'd like to welcome Fiona Campbell-Webster, Chief Privacy Officer at MediaMath. Resources MediaMath website: https://www.mediamath.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!
There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a lot of uncertainty about how consumers' data is exactly being used, there have been moves both from a regulatory perspective (such as GDPR in the EU and CCPA in the State of California) to provide greater protection for consumers and their data. Yet, we also see that when customers have trust in a brand to use their data well, they are open to providing more information. For instance, a recent MediaMath survey showed that 74% of consumers are willing to share preferences, interests and demographic information directly with brands if that would improve their online shopping experience. Today we're going to talk about the importance of consumer privacy in fostering stronger relations between platforms and customers. To help me discuss this topic, I'd like to welcome Fiona Campbell-Webster, Chief Privacy Officer at MediaMath. Resources MediaMath website: https://www.mediamath.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!
Ocient was founded to develop an analytic data platform to enable interactive analytics on datasets of hundreds of billions of rows or more, computing up to trillions of rows per second. Data Lakes have become a popular approach for storing large volumes of structured data. Research shows that almost 3/4 of organizations are using both data lakes and warehouses. Target industries for Ocient include AdTech, Financial Services, Geospatial, Government, Operational IT, and Telecommunications. Existing customers include digital advertising company, Basis Technologies, AdTech provider, MediaMath, Network level intelligence provider, Gigamon, and many others. Dylan talks to Co-founder and CEO, Chris Gladwin, about the present and future of his remarkable company.Have a look at ocient.com!
Ocient was founded to develop an analytic data platform to enable interactive analytics on datasets of hundreds of billions of rows or more, computing up to trillions of rows per second. Data Lakes have become a popular approach for storing large volumes of structured data. Research shows that almost 3/4 of organizations are using both data lakes and warehouses. Target industries for Ocient include AdTech, Financial Services, Geospatial, Government, Operational IT, and Telecommunications. Existing customers include digital advertising company, Basis Technologies, AdTech provider, MediaMath, Network level intelligence provider, Gigamon, and many others. Dylan talks to Co-founder and CEO, Chris Gladwin, about the present and future of his remarkable company.Have a look at ocient.com!
With five state privacy laws set to go into effect next year, consumer privacy and issues related to data collection are top of mind for everyone – but especially people like this week's guest, Fiona Campbell-Webster, chief privacy officer at MediaMath.
In today's episode of Smashing the Plateau, you will learn how to sell your expertise when it's new to the market and have space for your family. Holly and I discuss: How her career evolved [03:03] What caused her to focus on product initiatives [04:33] Working as an employee vs. an entrepreneur [05:17] The hurdles transitioning into entrepreneurship [06:10] Finding solutions for financial tracking and staying motivated [06:45] How you know when it's time to get help [07:33] Responding to a hefty price tag for help [09:09] How Holly realized she needed a method to stay motivated [09:39] Using a mastermind to stay motivated [10:13] What it's like to sell your expertise when it's new to the market [12:05] How Holly determined her content marketing process [14:06] Where Holly distributes her content and why she chose those channels [14:47] What portion of her time Holly devotes to content marketing [15:51] What process Holly uses to build her network [16:18] What advice Holly has for experts selling ideas that are new to the market [17:40] Looking to the future, what Holly wants to be well known for [18:27] Holly is a former Columbia University research scientist and has spent the last 15 years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, The Lean Startup Co, Unilever, Capital One, and Weight Watchers. Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, ProductTankNYC, Parsons School of Design, and INDUSTRY: The Product Conference. Learn more about Holly at http://www.productsciencepodcast.com (www.productsciencepodcast.com). Thank you to Our Sponsor: The Smashing the Plateau Community https://smashingtheplateau.com/openhouse (https://smashingtheplateau.com/openhouse)
Dan is a marketing technology executive and the founder/CEO of Marpipe. Prior to founding Marpipe, Dan launched a marketing consultancy from his dorm room in college, which turned into a fast-growing agency based in Soho, Manhattan that specialized in creative production and demand generation for DTC businesses. Marpipe was initially developed when the agency ran into trouble with creative testing, and today, Marpipe has raised over $10m from the likes of Adobe, Samsung, and executives at Buzzfeed, Hubspot, MediaMath, and Criteo. He was named to the Forbes 30 Under 30 Class of 2022 in marketing and advertising.Connect with Behind Company Lines and HireOtter Website Facebook Twitter LinkedIn:Behind Company LinesHireOtter Instagram Buzzsprout
By Gabriella Raful, WXVU News Director The American Society of Civil Engineers is hosting a presentation on Tuesday from 5pm-6pm via Zoom. Kayla Nelson is an engineer representing the Philadelphia ASCE region and will be presenting on some of the opportunities that the local chapter of the organization presents! Next week, on Monday April 25th, Elias Matar will be presenting with the Society of Civil Engineers from 5:30pm-6:30 pm. Elias is a structural engineer with decades of experience in a wide range of projects. Elias has led the structural design of a number of interior fit-outs at four World Trade Center and other locations in New York City, including the Hudson River Trading office, the MediaMath office, the Weber Shandwick office, Burger & Lobster Bryant Park and several retail and dining outfits at Westfield World Trade Center. He will be presenting some of his work to give insight into major structural projects. Visit vugroups.com for information! In other news, the Villanova Outdoors Club will be hosting a White Water Rafting trip at the Lehigh Gorge State Park this Sunday. The Lehigh Gorge State Park is located in Jim Thorpe, PA and is about an hour and fifteen minutes from Villanova's campus. Departure will be at 8:30 am and students will return no later than 6 pm. Visit vugroups.com for information!
Today we're going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit both parties when done well and with the proper intent. To help me discuss this topic, I'd like to welcome Anudit Vikram, Chief Product Officer at MediaMath.
Today we're going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit both parties when done well and with the proper intent. To help me discuss this topic, I'd like to welcome Anudit Vikram, Chief Product Officer at MediaMath.
Anudit Vikram, former board member of the IAB Data Center of Excellence and Chief Product Officer, MediaMath joins me in a discussion about consumer privacy (amid Amazon fines), Google's FLoC (which recently wrapped up the first phase of testing), and addressable/scalable identity solutions to replace third-party cookies. Anudit explains, “While there has been a flurry of activity preparing for the demise of the third-party cookie, the pushback around it and signals from the EU hinted that it would not be smooth sailing for Google, so, ultimately, it's not a complete shock that the timing changed. There is no question that first-party data performs better, and that the quality of third-party data is questionable, but that is not the only factor driving transparency. Transparency to the actual user – what we call addressability – is directly affected too. To continue the momentum of creating a more transparent supply chain, industry leaders must continue work around the activation of first party identity options and creating cohort-based solutions. As far as next steps for the industry, marketers, advertisers, publishers and the like should use this time to start working with first party identity solutions and perfect the stack they will use, while still being able to leverage the scale provided by third-party cookies.”
Marketers need a new meal plan. And fast. The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.
Marketers need a new meal plan. And fast. The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.
Today I'm joined by Tom Aulet, co-founder and CEO of Ergatta — a game-based connected rower. In this episode, Tom lays out the opportunity in creating fitness offerings that go beyond instructor-led, boutique-style classes. We talk about the company's approach to designing game-based content. And we discuss the potential for Ergatta to enter new categories in addition to rowing. More from Tom Tom is a teacher, turned economic analyst, turned enterprise software revenue leader, turned tech entrepreneur. After graduating from Vanderbilt with a degree in Spanish & Economics, Tom spent a year teaching English to high schoolers in Spain and then two years as an economic consultant at Cornerstone Research. Wanting something completely new, he then jumped to marketing software platform MediaMath where he did global enterprise deals, ran an EMEA & LATAM revenue team out of London, and eventually built and ran a global sales team. While struggling to find a practical and enjoyable fitness routine with a demanding job, Tom got the idea for Ergatta, partnered with his two favorite ex-colleagues and built the world's first game-based cardio machine. More from Fitt Insider Fitt Insider is a platform for entrepreneurs, executives, and investors redefining the business of fitness and wellness. From our newsletter and podcast to our industry-specific jobs board, we create content and resources to drive the industry forward. We also invest in early-stage health and fitness companies. For more, visit: https://insider.fitt.co/
Desde el expertise de Guillermo Abud, General Manager para LATAM en MediaMath, explicamos cómo funciona el targeting contextual, cómo este se prepara ante la futura desaparición de las cookies e identificamos cuáles son sus ventajas y diferencias frente a otros tipos de espacios publicitarios. Si te gustó el episodio, compártelo en Instagram y menciona @Comscorelatam. Si te gusta el podcast, ayúdanos con una reseña en Apple Podcasts. Puedes ver el video de esta conversación en nuestro sitio web https://bit.ly/3bm3KrZ
Erich Wasserman was the Co-Founder, Chief Revenue Officer at MediaMath, an angel investor. He left digital marketing and is now a partner at Senary Blockchain ventures, a multidisciplinary innovation firm devoted to decentralized technology. Erich was also the executive director of media solutions at [x + 1]. He is a proud entrepreneur and also a classical pianist. Before his career in digital marketing, he was a vigorous civil liberties advocate. Erich invested in Ergatta and raised $5M. Listen to this podcast and know Erich's wonderful entrepreneurial journey. Please Enjoy! If you enjoyed the podcast, would you please consider being 1% and leaving a short review on Apple Podcasts/ iTunes? It takes less than 30 seconds, and it really makes a world of difference in reaching new interesting guests! To sign up for Kevin's Podcast email Newsletter and to view the show notes & past guests please visit-https://officialkevindavid.com/podcast Follow Kevin: https://mmini.me/@FollowKD
In today's episode I'm joined by Romain who is the CEO of Didomi. Romain will tell us more about the adtech market, what's important to keep in mind when it comes to GDPR and user privacy, and also what makes trust one of the most critical elements of building successful teams.__________HOSTED BY:Dorian — Bornfight Content Creatorhttps://www.linkedin.com/in/itsdorian/dorian.derezic@bornfight.com__________GUEST:Romain Gauthier — Didomi CEO_ABOUT ROMAIN:https://www.linkedin.com/in/romain-gauthier-8528348/Romain Gauthier is the CEO of Didomi. He co-founded Didomi with the core belief that Privacy management is key to sustainable value creation from customer data. After 7 years of diverse experiences and a first successful startup sold to a leading adtech player (MediaMath), he brings to Didomi his expertise in complex enterprise software design and sales, as well as his vision of the consent and preferences management market._ABOUT DIDOMI:https://www.didomi.io/https://www.linkedin.com/company/didomi/Didomi is a company which builds technology that allows organizations to place customer consent at the core of their strategy. By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust. And consumers, on their side, are free to choose what data to share and how to stay connected to their favorite brands across various touchpoints._____WANT TO BE A GUEST ON THE PODCAST?Contact me on Linkedin -> https://www.linkedin.com/in/itsdorian/_____GET IN TOUCH WITH BORNFIGHT:www.facebook.com/bornfight.companywww.linkedin.com/company/bornfightwww.instagram.com/bornfightwww.bornfight.comhello@bornfight.com
Why do walled gardens exist in the first place? The answer is quite simple, because they can. When it comes to advertising, giant firms like Facebook and LinkedIn hold all their own cards. And with the demise of 3rd party data and cookies, the amount of data they have on users who readily allow access to personal information is unprecedented. But we are learning that this may spell bad news in the future for us marketers. Listen in to this episode with Heather Blank on how Walled Gardens will impact the future of advertising. About our Guest: Heather Blank Heather Blank has over 20 years of experience scaling and innovating the go-to-market strategies of digital enterprises. A background in both client-side and in-house technology roles gives her a unique perspective and solutions-oriented approach to product innovation. Heather started her data career running the first digital CRM program for PETCO Animal Supplies and has worked to build successful data businesses for Responsys, Oracle Data Cloud, Datalogix and MediaMath. In her current role as SVP Data Solutions at Revenue Vision Partners, she helps clients in retail, financial services and adtech develop data monetization strategies. Heather graduated with a B.A. in journalism from the University of Arizona and lives in San Diego with her husband and two children. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.
On this episode of M&A Science, Kison interviews Michael Frankel, Senior Vice President Managing Director at Deloitte New Venture Accelerator, and Justin Goldman, Senior Vice President, Strategic Finance and Corporate Development at MediaMath, to discuss how business leaders can build an M&A strategy. In this podcast you will learn: - The biggest challenges of working with a business leader - How to keep business leaders motivated - Why M&A needs to transform
In our latest episode, our Chief Economist, Daniel Knapp is joined by Viktor Zawadzki, General Manager for EMEA & APAC at MediaMath. They dive into one of Daniel's favourite topics, transparency and the programmatic supply chain, discuss the future of identity and even touch upon one of our industry's latest buzzwords, retail media.
Danny Sepulveda, SVP of Policy at MediaMath joins Phillip & Brian to chat current events and how it affects legislation - and what this means for brands going forward.
MediaMath has completed the first phase of its SOURCE initiative, which CEO Joe Zawadzki describes in this episode as the industry’s first fully-transparent supply chain. “You can look at everyone that’s involved in the transaction. You know the price that they’re charging. You know the value they’re creating. That hasn’t existed in my 25-year career. That foundation of trust in the supply chain… you can build all sorts of wonderful things on top of it.”
The concept of supply path optimisation might not be new but as the adtech scene evolved, so have SPO decisions and mechanics. Sudipto Das, VP, advertising solutions, APAC at Pubmatic and June Oh, regional director, account and partnership development at Mediamath break down the science behind SPO and how marketers can be more aware if their dollars and cents are not being optimised.This episode is powered by PubMatic. To learn more about PubMatic, head to: https://pubmatic.com/.
Today we are talking with the original COO of Hostgator, Timothy Dick. He’s got such a cool background and opens up as to how he grew the company and eventually sold it to the tune of nine figures. If you want to open your mind as to how ads work, Tim is simply brilliant. We talk about where advertising is going, all the stuff you can do with the data that’s being collected, and a variety of ways in which ads work. Tim walks us through the Hostgator days and what’s happened since then with his current company, Profit Layer. This is a fascinating episode as it’s a great journey along the way so get ready to sit back and enjoy. When you’re done, go check out our talks with Billy Gene Shaw and Curt Maly to get more advertising and brand building strategies. “With the affiliate program we had tens of thousands of affiliates, but most of them didn’t really make that much money, because they just looked at it like ‘I’m going to sell this hosting and just send them my link’. But if you add something of value, it’s so easy.” - Timothy Dick Some Topics We Discussed Include: Some crazy advertising tactics that went way above simple PPC How Matt was able to make bank back in the early days of Hostgator’s affiliate program Programmatic advertising - simple but not well-known advertising, but you can find out more on today’s show The somewhat boring company that bring recurring income every month What your cable company is not telling you Dealing with the loss of $1,000,000 in one day The back door way to tie into LinkedIn How Tim made boatloads of cash from his bedroom as a teenager When you have four fulltime reps from Google handling your account And much, much more! Resources From Timothy Dick: Profit Layer Timothy Dick.com References and Links Mentioned: Quantcast The Trade Desk MediaMath AppNexus Tower Data, Data Logics, DNB, and Data Lab as data providers Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly How To Use Video And Strategic Advertising To Be Everywhere - Billy Gene Shaw
‘They’ say that most people will have at least two careers over the course of their lifetime. Holly Hester-Reilly is no exception. She retired from her first career as a competitive figure skater at 17 years of age. Holly pursued her dream to conduct drug development research by studying chemical engineering. Earning her master’s degree and on the path to a Ph.D., she was published in scientific journals, began teaching chemistry labs at a local college, and coached figure skating to make ends meet. Aiming to earn a Ph.D. she failed her qualifying exams, not once, but twice. She knew her discipline well but suffered from panic attacks that interfered with her focus. She aimed for environmental engineering roles from there landing a job with the City of New York which lasted two years. It was not a culture fit for her. In her spare time, nights, and weekends, she worked for a tech startup and landed a full-time role with a company as their fourth employee, leveraging her background in chemical engineering. Today, Holly is the founder and CEO of H2R Product Science, a product management coaching and consulting firm that teaches the science of high growth and product development. In this week’s Work From The Inside Out podcast, learn more about Holly’s career story: Holly is a former Columbia University Research Scientist and has led over a dozen digital product initiatives at startups, high growth companies, and enterprises like MediaMath, Shutterstock, the Lean Startup Company, Unilever, Capital One, and WeightWatchers. She is also the host of the Product Science podcast. Holly teaches public and private workshops and has spoken about building high growth products at the Lean Startup Summit Europe, Product Tank NYC, Parsons School of Design, and the Products School. Learn more and connect with Holly Hester Reilly here: https://www.facebook.com/h2rproductscience https://www.linkedin.com/in/hollyhesterreilly/ @h2rproductsci www.h2rproductscience.com Listen, subscribe and read show notes at www.tammygoolerloeb.com/podcasts/ - episode 092
As the coronavirus spikes across America, we'll look into how three very different brands - Bayer, Pandora Jewelry and Lindblad Expeditions - are preparing. Also, Advertiser Perceptions released its latest DSP report and the research firm's CSO Kevin Mannion drops by for an in-depth discussion about the DSP market. We'll check in on Google, Amazon, The Trade Desk, MediaMath and Verizon Media.
Jo sits down with Jeremy Steinberg, Global Head of Ecosystem at MediaMath, to break down advertiser needs for CTV during COVID, the multitude of benefits derived from the MediaMath Source Platform, and building a new supply chain that is focused on accountability, addressability, and alignment.
Elise James DeCruise is the Head of Multiculturl Marketing & Inclusion at MediaMath
For years, advertisers and their partners have complained about a lack of transparency in programmatic transactions, leaving them open to a number of problems including outright fraud. Jeremy Steinberg, global head of ecosystem at MediaMath, joins host Nicole Perrin to discuss why accountability is still a challenge and how the supply chain can come together to create better, more mature programmatic markets.
In this episode, we speak with Elise James DeCruise, Vice President Head of Multicultural Marketing and Inclusion at MediaMath and CoFounder/President at Dandi, a people analytics company for Diversity, Equity and Inclusion. We had a great conversation with Elise about how she combines her experience in education with her passion for D&I to make the workplace better for everyone. Follow Us: Newsletter: http://bitly.com/2QLEY8U Twitter: http://bit.ly/2Qp0SzK Instagram: http://bit.ly/2QLfEQc Linkedin: http://bit.ly/2ZZUBxG
Welcome to Episode 32! Conrad Life Report is a podcast about life, including digital media, music, books, food, drink, New York City, and more. Episode 32 topics: Intro theme: none, day off, Oliver half day, Drew + Jenn + Eva, The HiHi Room, Sam visit, Bar Great Harry, tech meetup at MediaMath, Hiss Golden Messenger at Webster Hall, Robert Forster of the Go-Betweens at the Bell House, Three Chords and the Truth by Van Morrison, Permanent Record by Edward Snowden, Dear Life by Alice Munro, digital holds at the library, outro music: none.
Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital – and it's quickly becoming a big part of the digital ecosystem. The digital component now makes up over 50% of the entire OOH market in Australia. IAB Australia has convened a Digital Out of Home (DOOH) Taskforce to examine and analyse this exciting rising star of advertising and in this episode we talk to taskforce members Yun Yip, VP Partnerships & Country Manager at MediaMath AUNZ, and Steve Geelan, Group Director - Channel and Solutions at oOh! about programmatic DOOH, scale, inventory and how Australia compares with other markets.See omnystudio.com/listener for privacy information.
Searchlight Capital Partner Darren Glatt talks about his firm's $225M investment in MediaMath and shares his observations on ad tech, marketing tech and the paid media ecosystem.
Today we talk to Holly Hester-Reilly. Holly is a product expert with multiple leadership roles in hyper growth companies like Shutterstock and MediaMath. Currently, she works at H2R Product Science and advises multiple startups. As founders, we must understand the people more than the system because this creates more value. Holly’s love of software and technology paved her way into the startup world. Her experience as a product leader in various hyper growth companies enabled her to understand the business on a product perspective. She is here to share her startup journey and the challenges she faced as a product leader at Shutterstock and MediaMath. We talk about how to lead teams and expand the support of the customer’s workflow. Also, Holly mentions about people dynamics and incentive alignment, what are good and bad OKRs, how to implement them in the team, and what leaders should focus on to leverage the company’s success. Episode Quotes "One of the best ways to build/launch software on a timeframe that works is to make sure that you are a person that it is safe to tell the truth to" "It is a holistic thing; it is not just the analytic experiments but also knowing the market and the customers' needs, then sharing it to the team" "Sometimes leaders do things that are mainly focused on accumulating power at the expense of the organization's growth" "Good OKRs are those that clearly define the vision for what kind of value your team is providing" "Money is a means to an end not the end in itself" "If you actually empathize with people then you can make things happen and there is a lot of value" "As a founder, make your people do their best work towards the company's vision above just achieving the vision" Listen to Learn 00:32 Getting to know Holly Hester-Reilly - tech startup journey 03:30 Holly's core company building skill 05:50 Make-it-or-break-it moments as a product leader, How her core skill was helpful in solving these challenges 11:19 Why is describing a product or product market a recurring problem for most founders? 14:17 How to leverage success and be antifragile? Learnings from the Shutterstock experience 17:47 People dynamics and the role of incentive alignment, Importance of implementing well defined OKRs 21:52 Examples of good and bad OKRs 26:39 Trello's unique way of doing "wear your customer's shoes" 28:35 Non-Rapid Fire Questions 33:23 End notes and website links
Show Summary: Blind Abilities Teen correspondent Simon Bonenfant sat down with Daria Zawadzki during his recent visit to New York City. Daria works for the Lighthouse Guildand facilitates Tele-Support Groups for Blind and Visually Impaired teens and parents of teens as well. And you can find out more about the Tele-Support on the web. Daria talks about her` experiences as a Blind student, mother and her acceptance of her blindness and most of all, her passion facilitating the Tele-support group for teens who happened to be blind. Daria Zawadzki attended New World High School of the Arts in Miami, FL, as a piano major, and then went on to receive her BA from Harvard University, graduating cum laude with a degree in Psychology in 1996. She completed her MSW from Columbia University School of Social Work in 1998, and is a licensed clinical social worker. In addition, Daria graduated from Fordham University School of Law in 2001, and is licensed to practice law in the state of NY. She was an elementary school counselor for many years and has been running support groups for the Lighthouse Guild for over a decade. She is a mother to two teenagers, ages 13 (Jack Milo) and 15 (Dune Rose), and married to her college sweetheart, Joe Zawadzki, a pioneer in the ad tech industry and Founder/CEO of "MediaMath." In 1992 at the age of 17 Daria was diagnosed with Retinitis Pigmentosa, a rare, recessive, progressive disease of the retina that leads to blindness. Two of her three siblings were also diagnosed, despite no family history or knowledge about the disease. Daria's family founded Hope for Vision, which raised millions of dollars for medical and scientific research for over 25 years. Hope for Vision was made up of family, friends, and colleagues who tirelessly volunteered their time, and poured their hearts into helping the Lidsky family, and many others affected by these blinding diseases. Hope for Vision was recently wound down, but Daria and her family remain very active in funding ground breaking medical research that will one day lead to treatments and cures for many blinding diseases. Join Daria and Simon in this interview that is packed with a lifetime of experiences family and friends and learn how gratitude along with friendship has made her success possible. Teen Tele-Support You may feel like your vision loss or blindness will make your adjustment to an independent life difficult. But teenagers all over the country have gone through that same adjustment successfully, and we can help you connect with them. You will have the opportunity to talk about common social, emotional, academic and practical concerns related to having vision loss. Our free teen support network is for high school students in grades 10, 11 and 12 who have vision loss. Every week the group meets by phone to share experiences and ask questions. You can remain anonymous, just listen, or share things you’ve learned that may help others. The choice is yours. Enroll in our Teen Tele-Support group
Thomas Promny, d3con Gründer und Online Marketing Experte Erik Siekmann interviewen gemeinsam Jens Bargmann, Europachef von Mediamath. Anmeldung zur d3con mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast
Bannouze a la chance de recevoir Alexandre Barbé Senior Commercial Director / DGA de MediaMath qui reprend de manière pédagogique les fondamentaux du programmatique. N'oubliez pas vous pouvez poser vos questions directement sur le site BANNNOUZE.COM, si vous souhaitez nous soutenir partager l'épisode. Bonne écoute.
As Inc. Magazine reported, “Isaac Lidsky may possess the most eclectic resume in business. Over the years, he has been a child television star (he played series regular “Weasel” on NBC’s “Saved By The Bell: The New Class”), a Supreme Court clerk (for Justices Sandra Day O’Connor and Ruth Bader Ginsburg), and the co-founder of an internet startup.” The full list of his accomplishments is far longer: Lidsky graduated from Harvard at 19 with an honors degree in mathematics and computer science. He then founded [x+1] with MediaMath’s Joe Zawadzki, which was later acquired for $230 million. Fascinated by the burgeoning field of “cyberlaw,” Lidsky left [x+1] and returned to Harvard to attend law school and graduated magna cum laude in 2004. As a U.S. Justice Department lawyer, Lidsky argued more than a dozen appeals in federal court on behalf of the United States and never lost a case. Along the way, he founded Hope For Vision, a nonprofit organization to fund the development of treatments for blinding diseases and within 5 years grew it to a dozen cities nationwide and more than $5 million. In 2011 Lidsky returned to his entrepreneurial roots. He purchased a small, struggling residential construction subcontractor and led the development of a proprietary suite of logistics and ERM software to transform it. His reinvented construction services company grew more than tenfold in its first five years, and today it boasts annual revenues in excess of $250 million. In 2016 Lidsky set out to share with others his empowering approach to living and leading, and he was promptly recognized as a visionary thought leader. His first book, Eyes Wide Open, hit the shelves as a New York Times best seller in March 2017. TED invited Lidsky to present a mainstage TED Talk at TEDSUMMIT 2016 in Banff, Canada, and it was viewed more than a million times in its first 20 days. Lidsky now consults and speaks to organizations around the world on issues including leadership, accountability and self-empowerment. In 2018 Lidsky returned to his adtech roots, founding Underscore CLT and taking the helm as its President. Lidsky is determined to lead the development of a new technology infrastructure for digital marketing, using blockchain and related technologies to mitigate the industry’s longstanding structural challenges and to deliver on its untapped promise. Perhaps most striking, Lidsky is only 39, and he is blind. Born with Retinitis Pigmentosa, a rare degenerative disease of the retina, from age 12 to 25 he slowly lost his sight. As his bio makes clear, however, neither his youth nor his blindness have limited him.Eyes Wide Open - http://www.lidsky.com/book/ Connect With Isaac Website - www.lidsky.com Facebook - https://www.facebook.com/IsaacLidsky/ Instagram - @isaaclidsky Twitter - @isaaclidsky Are you looking to find your purpose, navigate transition or fix your relationships, all with a powerful group of men from around the world? Check out The Alliance and join me today. Check out our Facebook Page or the Men's community. Subscribe on Apple Podcasts | Google Podcasts | Spotify For more episodes visit us at ManTalks.com | Facebook | Instagram | Twitter Did you enjoy the podcast? If so please leave us a review on Apple Podcasts or Stitcher. It helps our podcast get into the ears of new listeners, which expands the ManTalks Community Editing & Mixing by: Aaron The Tech
During the height of the cold war, the space race between the U.S. and the U.S.S.R. was as much an ideological struggle as it was a battle of technological exploration. When the U.S. first stepped foot on the moon, many framed the historical moment as an essential victory of democracy over communism. This melding of ideology and technological progress plays out in our own time through a struggle for design and control over the next wave of invention and innovation. In our interconnected world and at the precipice of machine learning and artificial intelligence, values play an increasingly existential role in the future of tech. But who controls these values comes down to who can harness these new technologies, pitting us in yet another battle for the future. In this episode, Out of Order will cover the current state of technological progress, who is ahead and where, how the transatlantic community can promote design and control of new technological developments, and the effects which non-liberal actors can have on the future of tech. Are the U.S.–European values sufficiently in synch to allow for global leadership in the norms and rules that will govern the future? Do we even realize we’re in a battle for the future? Join the President of the German Marshall Fund, Karen Donfried, Vice President of Global Government Relations at MediaMath and GMF non-resident fellow, Daniel Sepulveda, GMF Fellow, Amy Studdart, and our host Peter Sparding as they discuss these questions and more on the tenth edition of the Out of Order podcast.
PRWeek managing editor Gideon Fidelzeid and Kevin Akeroyd discuss the upheaval in the comms industry and the obvious need for PR pros to take action; what are some opportunities for PR firms and brands in this new environment; the role of earned media in a fake news world; and there's a brief overview of Cision Impact and the company's recent partnership with MediaMath.
In today's Minutes: Tesla announces plans for a massive new factory in Shanghai, MediaMath raises $225M and attains unicorn status, and Postmates will expand to 100 new cities. Plus, we tackle how not to quit your job and lifestyle creep. --- Support this podcast: https://anchor.fm/watercoolesthq/support
Joe Zawadzki is the CEO of MediaMath, and is a respected pioneer in the online marketing industry. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding, Joe is regularly invited to speak at industry conferences, roundtables, and major events. On today’s conversation, Joe discusses where programmatic marketing is headed, how AI will affect the industry, and the rise in popularity of header bidding. Key Takeaways: 02:25 - Joe has a very diverse history and career. What projects did he like working on the most? 09:25 - Does Joe see similarities between programmatic and quantitative analytics? 14:15 - What does Joe do with all his ideas? How does he keep organized? 16:05 - What was the inspiration behind MediaMath’s TerminalOne platform? 22:55 - More and more leaders are adapting to omni-channel marketing, why is that? 28:10 - TV is a completely different beast and has historically been more challenging to innovate. 32:35 - How does Joe handle the possibility of AI into the work he’s doing? 36:55 - Despite its challenges, header bidding has grown in popularity with publishers. Why is it popular and will it continue to grow? 41:00 - Joe is uncertain whether header will last the tests of time, and isn’t 100% sure whether it can keep up with a very demanding market. Full show notes: http://nmi.mediamath.com/podcasts/
In this episode we shift the conversation to state of programmatic in the mobile space with Michael Weaver, VP of Channel Solutions at MediaMath. Michael’s two decades of experience in digital marketing give him a unique perspective on all the ways the industry has continued to innovate. We explore the challenge inherent in an environment where technology, devices and delivery platforms are ever evolving. What We Covered 02:05 - What is behind the growth of mobile programmatic ads? 06:40 - How are new features and functionality being used for the benefit of consumers? 10:10 - Why conversations with manufacturers seem to be happening earlier in the cycle. 12:12 - How can marketers leverage this ever-evolving landscape? 15:05 - More video is being consumed on a mobile device. 16:50 - The importance of an experience tailored to the device. 18:35 - The 3 ways Michael defines “location” 21:20 - How to measure if an ad was able to affect footfall and point of sale. 25:00 - Introducing liability and risk 27:20 - How programmatic solves problems from an outcomes-based perspective. 28:00 - Is mobile a format, or a channel, or a device? 30:00 - What types of companies are doing this effectively? 34:15 - Michael’s thoughts on the direction of mobile and programmatic For full show notes for this episode visit: http://nmi.mediamath.com/3
The importance of strong cultural values and how to create and maintain them is the focus of this podcast with former Chief People Officer at MediaMath, Peter Phelan. Peter has been featured on SHRM Magazine blogs and, as one of the top HR innovators, his work was acknowledged through its inclusion in the ‘Hot Topics Tech HR 100’ for 2016. Kyle O’Connor interviewed Peter from Madison Square Park in New York City. Click here for complete show notes.
In this explorative conversation with we dig a bit deeper into the current state of Programmatic Marketing with the Chief Marketing Officer of MediaMath. Joanna O’Connell’s in-depth experience have given her a unique perspective into the current state of programmatic, and what the impact of technology has had and will have on the industry. Joanna’s valuable insights help paint a more complete picture. For full show notes, visit programmaticuntangled.com
Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled: where we discuss MediaMath’s key to unlocking your audience and NMI’s role in education around that. The Advertising Industry has changed drastically - not only in the way that consumers are seeing advertisements and interacting with brands, but also in how media is being bought and sold. Ads, which once could only be seen in newspapers, magazines, television, and billboards, can now be viewed on digital screens across multiple devices, and even personalized for particular consumers. Harry Duran is your host for this Podcast, which has been co-produced with AdTech company, MediaMath who founded the first demand side platform (DSP) in 2007. Simply put, a DSP is a technology platform that allows advertisers to purchase digital advertising space in an automated fashion reaching the audiences they want at the scale they need. After the creation of DSPs, the buying process evolved and what used to be done over the phone – the negotiation and purchase of digital media – can now be done in real-time through smart technology. This changed the way advertisers and agencies managed and executed their digital marketing campaigns which revolutionized the industry, creating a new niche within the space: advertising technology (AdTech for short). However, migrating from traditional media to digital required a completely new skill set for marketers and a better understanding of the landscape. In order to meet the growing demand for education, the New Marketing Institute was founded in 2012 as the Learning & Development arm of MediaMath with the goal of empowering marketers to understand the changes happening within the industry and providing education that meets the learner where they are in location, language, learning style and level of experience. In this Podcast series we will be tackling digital advertising’s most mysterious topics from education on programmatic to big data and audience management – just to name a few! We will be releasing episodes on the last Friday of every month. You can expect our guests to be subject matter experts in the digital marketing realm. Join us as we untangle the mysteries of the AdTech industry together! Full show notes
Snapchat wasn't made for internal communications but that doesn't mean it can't be used for that purpose. At the MediaMath New Marketing Institute, employees are sharing content both serious and lighthearted using the popular messaging app. In this FIR Interview, host Shel Holtz talks with Elise James-DeCruise, MediaMath's vice president responsible for the Institute, about how staff came to employ Snapchat at work, how it has expanded, and what its future potential might be.Continue Reading → The post FIR Interview: Elise James-DeCruise on Snapchat for Internal Communications appeared first on FIR Podcast Network.
Nigel Morris, co-founder of the Capital One Financial Corporation. Nigel started Capital One with the simple idea of dropping annual fee’s for credit cards and instead target different credit cards to specific segments of the population. Now it's a publicly traded company with over $20 Billion in revenues headquartered in Tyson’s Corner, Virginia. Nigel is now the managing partner of QED Investors, a direct investment fund focused on high-growth companies that leverage the power of data strategies. In addition, he serves on the board of numerous companies, including TransUnion, Red Ventures, Prosper, MediaMath, and Braintree. He has angel invested in Webs.com (acq by VistaPrint for $117M) and AddThis. Lets listen into Nigel Morris interviewed in Washington DC by chapter director Brian Park. Startup Grind is Brought to You By: Soylent: Easy, sustained energy that goes where you go. Learn more at Soylent.com
Summary MediaMath (@MediaMath) has created an open source project built on top of Web Components & Polymer (@Polymer) called Strand. It was created for their internal web product Terminal One but is available and easy to get on Github. Daniel Lasky (@aerolith), Justin Moore (@jcmmit), & Anthony Koerber (@DrDooganMeister) chat with us about the pains of migrating from Polymer 0.5 to 1.0 as well as what it has been like to drive an open source Web Components library with Polymer Elements ranging from basic buttons to complex grids. Check out Strand's documentation for further detail O'Reilly Media Partner Discounts The Web Platform Podcast is a proud O'Reilly Media Partner. As such, one of the benefits we provide our listeners are special discounts such as 50% off ebooks and 40% in printed material. This includes but is not limited to books on the web technologies. Your discount code is PCBW so head over to http://www.oreilly.com/ right now to get all your favorite tech books at much lower prices. Your Latest O'Reilly Discounts Free eBook: Data-Informed Product Design http://www.oreilly.com/pub/cpc/1220 Designers must understand user needs to create any product. But what type of data should you look at? In her new book, Data-Informed Product Design, Pamela Pavliscak outlines a way to use data of all kinds to understand the relationship between people and technology. Generally speaking, big data is quantitative; it gives you the what, where, and when, while “thick data” provides the qualitative perspective—the how and the why. Up until now, there hasn't been much information on how to combine quantitative big data with qualitative thick data. That's where this report can help. If you're involved in any aspect of product design, this is indispensable reading. It's useful, and we're pleased to offer it to you, for free! Get the free ebook now. Design Sprint: A fast start to creating a great digital product http://www.oreilly.com/pub/cpc/1221 October 20 | 10:00am PT | Banfield, Lombardo, & Wax The Design Sprint is the first, and for some projects the most significant, phase of a design thinking process. It gets the entire product design and development team on the same page, reduces the risk of downstream mistakes, and generates vision-lead goals for the team to measure their success. Join Richard Banfield, C. Todd Lombardo, and Trace Wax as they explain why and how Design Sprints work and how you can use Design Sprints to enhance your own design process. Resources MediaMath Strand Library - https://mediamath.github.io/strand/ http://strand.mediamath.com Strand on Github - https://github.com/MediaMath/strand/ Strand Docs -http://mediamath.github.io/strand/article_getting_started.html Polymer Project - https://www.polymer-project.org/1.0/ MediaMath - http://www.mediamath.com/ Backbone.js - http://backbonejs.org/ Steal.js - http://stealjs.com/ How should I name my element? - http://webcomponents.org/articles/how-should-i-name-my-element/ Panelists Erik Isaksen (@eisaksen) - Front End Development Lead at Deloitte Digital & Google Developer Expert in Web Technologies Justin Ribeiro (@justinribeiro) - Wearables & HTML5 Google Developer Expert & Partner at Stickman Ventures or random person who keeps finding Hangout link. You decide
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