Unleashing Greatness

How do you get quality leads? Whether you're a new entrepreneur or a seasoned business owner, your business needs conversions. It's that simple. Lead generation is vital to a thriving business and is key to every successful marketing strategy. One way to generate leads is to run paid ads. But how much money should you allocate? How would you know if the numbers are good? How can you reduce your ad spending? Planning your ad strategy can seem a little daunting when you're just starting with advertising. So here's Bob to share the lessons he learned from running a million dollars worth of ads (specifically FB ads). Get ready to learn what metrics to look out for and what's working right now in today's episode of Unleashing Greatness. “If you haven't had success with Facebook traffic yet, do not give up. It still works really well; you just have to know what you're doing.” - Bob ThompsonIn This Episode:0:00 The result from a million-dollar ad spend2:14 Is Facebook still a great way to generate traffic?3:20 Two things to look for when running FB ads6:35 Four key areas that influence your lead flow and cost per lead 7:59 What you can do if the numbers are off11:41 Factors that contribute to the success of your lead generation13:12 A simple yet effective ad copy framework (Tease-Please-Seize)14:52 How organic content affects your traffic15:17 Learn how to improve your landing page conversion17:30 This is how everything comes together Connect with Bob:Instagram Facebook

January is an excellent time for gym businesses. People have just started new goals, and getting more fit and healthy is at the top of the list. For gym owners, it's a great time to bring in new customers and reconnect with former customers. Of course, you should keep your current customers engaged. In this episode, Bob shares what his team is doing to continue growing their business. The simple strategies presented here also apply to other businesses. With practical demonstrations from Bob, you can never go wrong. “If you have a business, you want to get NEW customers, and you want to get REPEAT customers.” - Bob ThompsonIn This Episode:0:00 What this episode is about2:18 Two ways to bring in customers right now4:58 Three areas you can focus on to increase revenue7:25 What is Legion doing right now9:10 What you can do to keep current customers 11:06 A practical demo from Bob on why you need to keep existing customers13:19 What are you doing to bring back former customers, and how often should you reconnect with them14:38 Learn from Legion's text and email promo launches 18:47 Simple strategies that work Connect with Bob:Instagram Facebook

Are you looking for a new business venture? Among the many profitable industries out there, the global skincare market is perhaps one of the most lucrative. Experts predict that it will be worth around $200.25 billion by 2026. That's an incredible opportunity for entrepreneurs interested in launching a skincare brand. Although the skin care industry is competitive, it has plenty of room for new players. And Bob is in the right direction. After all, fitness gyms, supplements, and skincare products contribute to a holistic approach to transformation. So tune in to hear how Bob plans to unleash this next great project with his expert business partner. “When I launch my product, it has to be the best.” - Bob ThompsonIn This Episode:0:00 What does a burly bearded man know about the skincare industry0:48 Who is the driving force behind Bob's skincare brand 1:51 Uncovering an unsolved need 4:23 Know your target audience and market potential6:17 Market research and finding the right manufacturer7:55 The difference between white label vs. custom formula12:03 How does your risk-reward analysis look14:21 Learning the basic framework for launching a product Connect with Bob:Instagram Facebook

As an entrepreneur, you should know that time literally means money. That means you have to make the best use of every minute of each day doing things that move your business forward. However, there are other things in life that deserve your attention -- perhaps more important than making money. It could be enjoying the day with your family, volunteering at a charity, or pursuing a passion project (or just hanging around with your dog!). So, how do you get more done in less time? Bob shares his simple 3-part process in this episode. “You don't have to wake up early to do things; you just have to structure your days.” - Bob ThompsonIn This Episode:0:00 What's so great about being an entrepreneur 1:08 Why would you want to get more done with less time3:29 How you can structure your days to get things done5:10 This step is so simple, but it actually works 6:27 What are the two key things you absolutely must do to grow your business12:18 What are the things you don't have to do (this is as important as knowing the things you have to do)14:25 Recap of the 3-part process that Bob follows 16:01 It's the best thing you can do in your entrepreneurial journeyConnect with Bob:InstagramFacebook

As we approach the end of another unique year, many people are taking a good look at the past year to plan for the new year. Most successful entrepreneurs get into the habit of preparing themselves in the current year for the coming year. And Bob is no exception. Bob lets us in on the key takeaways from the 2-day Legion Convention with his franchisees and business partners in today's episode. The lessons from Legion are also applicable to other businesses. Because of how Bob looks back to look ahead, we can expect some really cool new things from Legion in the years to come. What about you? Are you ready for 2022?“The numbers tell the real story.” - Bob ThompsonIn This Episode:0:00 A 10,000 FT. view of what transpired in this exclusive event2:21 Simplicity beats complexity (as they always say, KISS should do it)3:04 Legion Business Cycle (you can never go wrong with this simple cycle)5:29 Always look at your numbers (they tell you the real story)9:05 Consider The Profit First Method and why you should build your business to sell11:29 Develop an abundance mindset (there's plenty of money out there!)13:09 Recap of the key takeaways (in case you're in a hurry)Connect with Bob:InstagramFacebook

If you want to start your own business, franchising can be a viable alternative. With franchising, you're getting an established business framework, systems, and processes plus ongoing guidance. And, if you are a business owner who wants to scale fast with minimal to no capital outlay, then you can welcome franchisees into your business. But you have to understand that being a franchisor is very different from being an entrepreneur. Whichever side you may be on right now, there's a lot you can learn from this conversation between Bob and franchising expert Erik Van Horn. With over 20 years of experience, Erik shares some of the secrets he used to build 6 brands in 30 locations and help 1,000 people achieve their success in franchising.“I'd rather be in a killer market that's out of state where I can travel to vs. being in a weaker market that's in my backyard.” - Erik Van HornIn This Episode:0:00 Meet franchising expert Erik Van Horn6:17 What Erik shifted his focus from real estate investing to franchising 10:12 What you should look for when considering a franchise13:11 Benefits of the fitness franchise concept 16:15 Erik's recommendations for growing franchise businesses19:40 Analyzing franchise markets 21:33 How franchisors should think about their exit strategy23:57 What to look for when evaluating brands for franchising opportunities28:17 The different stages of franchising (and the risks involved)33:50 Can you effectively perform the role of the franchisor and entrepreneur (or should you focus on just one)36:20 How to provide the best support to your franchisees40:35 Erik's BIG advice for those who want to learn about franchising and business in general Connect with Erik:WebsiteInstagramFacebook GroupConnect with Bob:InstagramFacebook

Some people want to have everything planned out before starting, while others believe you don't need to have everything figured out. You just have to be passionate and be willing to learn and adjust as you go. So which one are you? Today on Unleashing Greatness, Bob interviews Andrew Fitzpatrick, part of the Legion Franchise Team and Legion West Chester gym co-owner. Andrew was part of the early days of Legion until he took a hiatus, then came back. They talk about their lessons, from running a gym to training franchise owners. What they discuss applies not only to gym businesses but also to most service-based businesses. Get some inspiration from today's conversation between Bob and Andrew as they talk through righting the wrongs. Own a Legion: https://legiontransform.com/“Being clear with your expectations is half the battle.” - Andrew Fitzpatrick In This Episode:0:00 Meet today's guest, Andrew Fitzpatrick8:34 How to determine if a location would be profitable15:34 How Andrew's mindset has changed over the years20:03 Passion and a desire to help people will help you get started (even if you don't have a business background)25:55 How Andrew transformed his facility, which is the physical manifestation of the business30:33 A micro gym is not a passive investment -- you have to be there!34:08 Why franchise locations need leadership teams and your presence 37:41 Expectation setting and communication is different from micromanaging42:06 Are your priorities in the right place Connect with Andrew:WebsiteFacebookConnect with Bob:InstagramFacebook

It's December, and a lot of people are distracted by holiday preparations. It's usually the month where gym owners generally see a dip in revenue because members stop going to the gym. Instead, they are traveling to visit family and friends or busy catching up on other goals before the year ends. So, some gyms close in December and just reopen in January. But it doesn't have to be that way. In today's episode, Bob shares three actionable ways for gym owners to win December. These tactics are the same ones that he uses for his gyms, and they actually work! So don't be crushed by the holidays. Instead, learn to smash the holidays. “You have to give people a reason to sign up. Give them a great reason to take the next step.” - Bob ThompsonIn This Episode:0:00 How gyms can win December0:59 Three key areas you need to focus on 2:21 Launching an internal promo to keep your current members coming 7:53 External offers and cool seasonal promos to bring in new people 8:56 Sample challenges and tactics you can try to keep members engaged10:15 It's a great time to continue running ads (even when others are pausing their ad campaigns)11:40 Don't be caught in the “money later” effect of advertising14:13 How to make December an absolutely fantastic month for your gym Connect with Bob:InstagramFacebook

Websites are crashing from online traffic, and products are running out of stock! By now, you've probably received a ton of emails and scrolled through ads offering insane discounts. It's that time of year again when business owners and consumers participate in the biggest holiday sales. If you're a business owner, you must be excited about the influx of cash that you will get. But have you thought about how this will affect your long-term goal? In this episode, Bob presents the painful truth about holiday sales and their impact on most businesses, especially gyms. Tune in to discover how you might be cannibalizing your recurring revenue and devaluing your service by offering huge discounts.“Do the opposite of what everybody else is doing.” - Bob ThompsonIn This Episode:0:00 It's that time of the year again (got any deals?)1:57 The psychology behind people's buying decisions 2:25 Why you need to rethink your vision for your business5:04 How the largest sales months lead to the worst cash position 7:40 Bob speaks from his experience offering holiday sales12:21 Businesses that would benefit from recurring revenue over instant revenue13:59 Do this instead of discounting your prices19:12 Are you attracting the right people to your ecosystem21:23 How to create holiday offers that do not devalue your serviceConnect with Bob:InstagramFacebook

Many successful business owners reach a point where they need to expand their business. However, growing your business comes with challenges like more work, more stress and usually requires more capital, especially when it's a brick and mortar business like a fitness gym. Some options for business expansion include opening new locations, finding new investors, or forming partnerships. Another option that can be very cost-effective yet highly effective is franchising your business. That's what Bob decided to do in 2017. In this week's episode, learn from Bob's Legion Fitness Franchise experience and see if this route works for you. “Oftentimes, businesses don't have to be complicated; they just have to make sense.” - Bob ThompsonIn This Episode:0:00 It's time to scale the business2:52 Should you work with a consulting group or learn from a mentor?5:19 Go slow in the beginning and get your processes in place6:22 What is the hockey stick effect and is it a good indicator of success?6:56 Is franchising the right path for your business?8:11 Another big reason why Bob decided to franchise his gym9:24 Awarding multiple franchise locations 12:40 Gym owner vs. franchise owner (can you effectively do both?)15:00 The current state of Bob's franchisees and what are the next steps20:01 Reviewing and refining the process before scaling again Resources:Fitness Franchise OpportunityConnect with Bob:InstagramFacebook

Are you constantly running your days juggling many things, working on a lot of ideas, but never really getting things done? Worse, you end up exhausted at the end of each day to the point of giving up. Productivity and efficiency are everyday struggles for entrepreneurs. Getting more things done can be a real challenge, especially when you don't have systems and processes in place. It is not a question of how much time a day you spend working on something. Sometimes, you get more things done in an hour compared to a day in which you've been trying to work for more than eight hours. Free yourself from overwhelm and focus on the things that matter most. Easier said than done. In today's episode, Bob shares two powerful tools he uses to organize his days and allow him to manage 4 to 5 ongoing projects at the same time. Tune in to this episode to discover how to utilize EOS and The 12 Week Year to get closer to your goals. “I don't want to do something and just be okay; I want to be awesome!” - Bob ThompsonIn This Episode:0:00 The trick to working on many things7:05 What is Bob busy with these days9:42 These two powerful tools help Bob manage his projects 15:56 EOS provides structured systems for organization and growth 20:11 How The 12 Week Year allows you to get things done21:47 What having a great team and expert partners can do for your business24:35 A big fan of encouraging entrepreneurship28:24 EOS Model and The Vision/Traction Organizer combined with the 12 Week Year38:13 How to maintain accountability and ownership in each project without getting lost Resources:EOS The 12 Week Year Connect with Bob:InstagramFacebook

Most people do what they can to be as health-conscious as they can be. But staying fit and healthy is not an easy task since there are many elements to a healthy lifestyle. It's not just about hitting the gym or counting calories. It's important to have consistency and dedication. It's the little things that you do each day that add up to being healthy and fit. This week, Bob shares his approach to fitness. To guide you on your journey to good health, remember these things: Exercise, nutrition, and recovery. For your body to fully recover, you need supplements and adequate sleep. Learn how to fit these healthy habits into your daily life and experience feeling better each day. “If we focus on moving, eating right, and recovering, we're going to see our health improve.” - Bob ThompsonIn This Episode:0:00 Did you know that a lot of people are either overweight or obese?0:57 Why people are not paying attention to their health and fitness1:56 Discover Bob's approach to fitness and principles behind it2:28 What exactly is the goal of exercise and how do you make it happen?7:15 Let's talk about nutrition and what you eat every day15:12 The role of supplements and sleep in recovery19:55 What is the relationship between sleep and productivity?21:02 The parallel between staying healthy and being successful in business Connect with Bob:InstagramFacebook

This week on Unleashing Greatness, Bob welcomes Dan Holguin, an ultra athlete and fitness coach, writer, transformational speaker, and entrepreneur. Dan has quite a story to tell. Before coaching high performers around the world and competing on NBC's American Ninja Warrior, he was deeply lost after finding his longtime coach/mentor lifeless in bed. That was probably the darkest moment in his life. He hit rock bottom. Then a friend presented him with an opportunity to regain control of his life, and in that moment, Dan took a leap of faith and massive action to make a change for the better. He started trail running, eating better, smiling more, and found peace while spending time in Montana's Glacier National Park. Dan did more than bounce back. He built a wildly successful fitness coaching business helping people regain balance in their health and lifestyle by focusing on eight key elements which he outlines in his book Peak Performance Past 30.“I choose to lead from the front. I'm not going to ask clients to do anything that I wouldn't do myself.” - Dan Holguin In This Episode:0:00 Do you feel like something's missing in your life?3:30 A beautiful dance between balance, consistency, and absolute chaos8:29 Why being so good in many things can be a pitfall especially for high achievers9:54 What is a mission critical task13:45 The most important areas in your life that you should focus on19:31 Seeking discomfort to achieve a powerful reward21:09 Why Dan prefers to do “coaching on the run” (and what happened the first time he and Bob ran together)30:02 How can you inject more play and adventure into your life35:00 What are your hobbies and interests (are there things you do for yourself)40:14 Take a good look at your financial situation47:07 Everything is anchored on awareness and accountability53:27 Are you fit enough to do the things you're set out to do 59:07 What is your vision for your life and what are your principles (and what it's like to be coached by Dan) Connect with Dan:WebsiteInstagramConnect with Bob:InstagramFacebook

Being a business owner is rewarding, but it comes with many risks and responsibilities. It's true...you have the opportunity to make lots of money,but the opposite can also happen. In today's episode, Bob recounts the time when he lost 10 million dollars. His excitement at what was supposed to be a major business deal led to disappointment. Luckily, he was able to make adjustments and got back on track stronger and wiser. What would you do if the same thing happened to you? “Things aren't done TO YOU; They're done FOR YOU.” - Bob ThompsonIn This Episode:0:00 A pivotal event that happened two years ago1:21 Why Bob decided to sell a part of his business5:45 An 8-figure offer and a great business plan with a 45-day timeline6:55 Timing is everything! The world shut down and the deal was off!10:00 What Bob realized after the failed deal16:46 Is it possible to be successful in business without sacrificing your personal life18:10 The final straw that made Bob reevaluate his life21:22 Why you need to get experts to do what they're good at23:40 How to impact more people while fixing business issues along the way31:30 Lessons learned from building a business (and how to pivot when the unexpected happens)Connect with Bob:InstagramFacebook

As a business owner and service provider, you must know how powerful word of mouth can be in generating new business and finding and keeping loyal clients. The majority of consumers trust referrals from people they know. As a result, companies using referrals as part of their regular marketing see conversion rates up to 70% higher. But how do you get referrals? Here's Bob to share actionable tips on generating referrals that will keep your customer base growing. Tune in to this episode to become ‘referral ready' and take note of the proven process that Bob and his team use to never run out of customers. “A great time to get referrals is when someone's excited to do business with you.” - Bob Thompson In This Episode:0:00 Discover the power of “word of mouth marketing” 1:45 How exactly do you get referrals 3:28 All you have to do is ask -- but how do you ask for referrals properly6:53 If you're not getting referrals, you have to understand why (and fix the issue)8:10 How do you create a fantastic experience for your customers (think Disney and Ritz Carlton)9:31 If you help people achieve their goals, they would be excited to show it off themselves10:05 What can we learn from ClickFunnels and The Two Comma Club Award13:20 How you know for sure if your service is excellentConnect with Bob:InstagramFacebook

How do you grow your home business? Do you think it's the right thing to do? What exactly is your goal for having a business? Regardless of the current size of your business, it's best to plan so that you're ready for the future. When it comes to growing a small business, you can look at what successful business owners have done. You're in luck because Bob is sharing the exact strategies he used to scale his basement business to several locations. So tune in and find out what you need to know to grow your business. You might be surprised that it's not at all that complicated. “At the end of the day, business itself isn't complicated. We just have to do the right things every single day.” - Bob Thompson In This Episode:0:00 Scaling from the basement to 15 locations1:11 What is the goal of having a business4:02 The things you do every single day will have a significant impact on your goal8:59 Delivering excellent products and running ads are part of running your business (but not the end goal)9:45 When is the right time to open another location11:27 Don't be seduced into doing what is not going to help the business13:10 Learn from Bob's personal experience in launching an online personal training business13:38 Do you know the 80/20 rule and how it applies to everything you do15:40 New locations, new challenges 16:42 So what do you really need to do to grow your businessConnect with Bob:InstagramFacebook

IT'S TRUE. More and more people quit their jobs to start their own businesses. Are you one of them? Do you have it all figured out, or are you overwhelmed by the long list of things you have to do? Launching a business does not have to be complicated. It's not easy. But once you cut through the clutter, there are only four things you need to really focus on to launch your business in 90 days or less. These are the exact steps that Bob used in scaling his basement business to what it is today. Whether you're starting a business from scratch or adding another division, you wouldn't want to miss this episode.“The point of building a list is that you can build trust, give them value, and then send them some offers.” - Bob Thompson In This Episode:0:00 How to move forward after the research phase3:06 The FIRST item you need to focus on (and two BIG things you need to do to complete this part)4:07 Discover the FORMULA for crafting an irresistible offer5:53 Learn this strategy for presenting your OFFER STACK (the Russell Brunson way)7:41 How to build a super effective FUNNEL10:43 What you need to know when deploying paid and organic TRAFFIC12:45 How to NURTURE your list (using Frank Kern's method)13:44 Why you need to SEGMENT your contacts into these three buckets Resources:How To Sell Anything To Anyone Using The Brunson StackFrank Kern's 4-Day Cash Machine (4DCM 2.0 is in p.13)Connect with Bob:InstagramFacebook

How do you start a business with no experience and very little money? Would you be interested if someone says they have the formula or the perfect process to do it? Welcome to the first episode of Unleashing Greatness -- the podcast that will teach you the strategies and tools you need to run a successful business. This show is hosted by Bob Thompson, founder and CEO of Legion Transformation Center. Today, Bob shares what he did to bounce back from almost closing the door of his first gym to adding more locations and scaling over $20 million in sales over 5 years. He also launched other businesses using the same key ingredients. So get ready to learn the 3 secrets to success that are guaranteed to work for you if you do them consistently. “Imperfect action trumps no action.” - Bob Thompson In This Episode:0:00 Get ready to unleash the greatness within you1:40 What's the worst that can happen (How Bob started his business)4:17 Do you need experience and money to start a business?6:30 The 1st Secret you must know (this is what helps you get people inside the doors)7:20 The book that helped Bob land his first client and changed his view about business9:30 The mentor who helped Bob get his business off the ground11:15 How Bob went from 2 gym locations to 8 while building a brand along the way13:21 Why to focus on direct response marketing14:10 The Triangle Method that Bob uses to open gyms/brick and mortars16:05 The 2nd Secret is the lifeblood of your business 22:18 Crafting a specific offer that differentiates you from the competition23:09 The 3rd Secret which will guarantee recurring revenue for your business29:19 Don't be afraid to test and fail Resources: The Ultimate Sales Letter by Dan KennedyConnect with Bob:InstagramFacebook

Unleashing Greatness is the one place to find everything you need to know about starting a business from scratch and scaling it beyond your wildest imagination while not losing yourself in the process.Learn from a guy who went from getting kicked out of Catholic school, to starting his first fitness business in a basement and then scaling it to over 20+ locations and over 10M in annual revenue, before almost losing it all, getting it back, and finding his way back to Christ. Each week Bob shares with you something from his playbook to help you move forward faster in your marketing, sales, leadership, and life. Be sure to follow the podcast NOW so you can unleash your greatness.