Podcast appearances and mentions of erik van horn

Are you thinking about franchising but unsure if it's the right move?In this episode, Russ and Joey dive deep into franchising with Erik Van Horn, a seasoned franchisee with over 100 locations and multiple successful exits. Erik shares his journey from steady six-figure sales income to betting on himself by going all in on entrepreneurship through franchising. They also explore the essential traits of successful franchise owners, including the importance of being teachable, sales-driven, and well-capitalized. Erik reveals lessons learned from mistakes, including why “passive franchising” is often a myth. Whether you're considering your first franchise or looking to scale, this episode offers actionable insights to help you avoid pitfalls and build a thriving franchise business with time and financial freedom.Top three things you will learn: -Mindset shifts needed to succeed in franchising-How to identify strong franchise opportunities-Red flags to watch forAbout Our Guest:Erik Van Horn is a seasoned entrepreneur who has acquired and scaled multiple franchises, as well as founded his own franchise brand. Today, as co-founder of Front Street Equity Partners, Erik helps franchise founders scale rapidly, create enterprise value, and generate sustainable passive income.Through his platforms Franchise Secrets and Scalable Franchise, Erik shares insider knowledge, strategies, and tools for entrepreneurs eager to break free from active income and step into profitable, scalable franchise ownership.Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.The hosts may have a financial interest in the programs or services mentioned in this episode.Connect with Erik Van Horn:-Website - https://wealthwithoutwallstreet.com/franchisesecretsBook Your Free Passive Income Game Plan Session:-https://wealthwithoutwallstreet.com/freecallWant to raise millionaire kids? Watch how Sharran Srivatsaa — former Goldman Sachs banker turned entrepreneur and investor — is building a generational wealth system with his kids, step-by-step. -https://go.wealthwithoutwallstreet.com/millionaire-kidsTurn Active Income Into Passive Income:-https://wealthwithoutwallstreet.com/piosWealth Without Wall Street New Book:-https://wealthwithoutwallstreet.com/newbookJoin Our Next Inner Circle Live Event:-https://www.wealthwithoutwallstreet.com/live-Promo Code: PODCASTIBC Webinar:-https://wealthwithoutwallstreet.com/ibc

What happens when a rockstar franchisee enters a struggling market—and when a weak operator steps into a booming territory? In this episode, Erik Van Horn sits down with Kevin Sill, a second-generation franchisee who helped scale a family-owned Budget Blinds operation to 17 territories and over $20M in annual revenue. But that's not all—Kevin also made the leap into owning a mom-and-pop flooring business, and he's sharing the raw, unfiltered lessons from both worlds.   Whether you're a franchisee, an aspiring business owner, or curious about building generational wealth through franchising, this conversation is packed with insights on:   -Scaling in diverse markets (rural vs. metro) -Building a franchise empire with your family -Diversifying beyond franchising -Why customer service is still king -How great operators outperform weak ones—regardless of market  

How do you grow a multi-unit fitness franchise without a massive ad budget?   Ray Dunn did it—with free classes, donuts, grassroots events, and relationships. In this episode of Franchise Secrets, Erik Van Horn and Ray unpack a masterclass in guerrilla marketing, team management, lead generation, and semi-absentee ownership.   Whether you're launching a new location or scaling an established brand, this episode is packed with real, proven strategies to help you win locally.   Timestamps:   00:00 – Why Grassroots marketing still works 01:30 – Ray Dunn's journey from CPA to franchisee 03:25 – Beating household brands with grassroots tactics 05:10 – Early hustle: donuts, Jeep deliveries & costumes 06:30 – Launching Club Pilates with no brand awareness 08:30 – How to test your brand's local visibility 11:40 – Landmarks vs. addresses: smarter local marketing 13:25 – Visibility = growth: rent as a marketing investment 15:00 – Defining semi-absentee ownership (and what it's not) 17:45 – Event-based growth strategies (with real examples) 21:40 – Partnering with breweries, parks & coffee shops 25:00 – Low-cost events: $75 budget, real ROI 28:00 – B2B outreach & free "Pilates Party" lead gen 31:00 – How to build win-win partnerships with local businesses 33:00 – Using AI (ChatGPT) to plan local marketing strategy 36:00 – Prize wheels, contests & collecting quality leads 40:00 – The $3 lead strategy that generates customers 44:30 – High-value, low-cost giveaway strategies 46:10 – Hiring & training staff for grassroots engagement 49:00 – The mindset shift owners and staff must embrace 52:45 – Selling by removing barriers (not pressure tactics) 55:00 – What emerging franchisors can learn from top operators 57:10 – Ray's final advice for franchisees & franchise brands  

What separates the average franchisee from the elite? In this solo episode, Erik Van Horn shares the exit playbook used by top-performing franchisees to scale, systemize, and cash out for millions. Discover how to go from franchise operator to investor, build a sellable franchise business, and protect your wealth with smart tax strategies and capital allocation.   Learn the secrets behind:   -Structuring a business for exit -Buying tired franchises and turning them around -Tax strategies every entrepreneur should know -Investor identity and risk mitigation -Avoiding the biggest mistakes after a big payday   Whether you're just getting started or preparing to exit, this episode gives you the tools, mindset, and playbook to build serious wealth through franchising.   Timestamps: 00:00 – From Operator to Investor: The Big Shift 02:18 – Replacing Your Income vs. Building Wealth 03:09 – Multi-Million Dollar Exit Strategy 06:38 – Learning the Investing Game 07:50 – How to Build a Sellable Franchise 08:57 – Buying Out Tired Franchisees 10:44 – Real Estate Risks When Acquiring Locations 13:35 – Resources: Franchise Secrets Facebook & Mastermind 14:48 – Buying Performing Assets and Doubling ROI 16:27 – Cash Flow vs. EBITDA: What Really Matters 17:43 – How to Exit Without Fully Exiting 18:45 – Find a CPA Who's a Tax Strategist 21:05 – Rookie Investor Mistakes to Avoid 24:01 – What Real Downside Protection Looks Like 27:10 – Define Your Investor Identity    Connect with Erik Van Horn:

Are you ready to turn your passion into a thriving franchise? In this episode of Franchise Secrets, Erik Van Horn speaks with Derek Pipkorn, a multi-center owner of Mathnasium, a math-only learning center, about how to scale and manage a franchise successfully.  Derek shares insights into the challenges and rewards of growing multiple franchise locations and how he's used his experiences to build a scalable business model. He discusses how franchisees can overcome common pitfalls that stifle growth. He also reveals the importance of delegation, brand consistency, and balancing passion with business strategy to create long-term value.  If you're considering franchising, Derek's journey offers valuable lessons on navigating the complex world of franchise management. From understanding territory dynamics to overcoming fears around competition, this episode is packed with advice for building a successful, scalable franchise. Tune in to hear Derek's insights on growing your franchise, creating strong brand foundations, and leveraging strategic partnerships. Don't miss out on these helpful insights!   “If the passion doesn't really technically drive the revenue and the growth of the center and it's not focused, it just kinda becomes a hobby, and I made sure that that wasn't the case from the start." ~ Derek Pipkorn   In This Episode: - Transition from teaching to entrepreneurship - Derek's journey and passion for franchise ownership - The balance of business growth and passion - The first step to franchise success - Resale vs. starting from scratch - Dealing with competition and franchisee relationships - The importance of having a supportive partner in life and business - Building an asset vs. building cash flow - Delegating responsibilities to scale a franchise - Derek's lifestyle outside of Mathnasium   Resources: 

What's the secret to scaling a franchise brand with venture capital? In today's episode, Yoni Rechtman shares his insights into what makes franchising a powerful tool for growth and why it's not just about finding the right product, but about creating systems that work. Yoni, a principal at Slow Ventures, joins Erik Van Horn to discuss the intersection of franchising and venture capital, explaining why the model is often misunderstood in the investment world. They dive into finding the right founder, the importance of scalable systems, and why franchisors must think beyond just opening more units.  If you're a founder or investor, this episode will give you the roadmap to build for growth and success. Tune in for an insider's perspective on how to make franchising work for you!   “I don't think you can build healthy businesses by just hacking it, cheating, and cutting corners. You can maybe do something quickly, but you can't build something durable. And what matters is building something durable that will outlive you and be a long-standing, important company." ~ Yoni Rechtman   In This Episode: - Meet Yoni Rechtman, Principal at Slow Ventures - Why other VCs are not as interested in franchising as Yoni - Yoni's advice to the founder who wants to raise capital - Liquidity timelines and the philosophy behind Slow Ventures - The importance of a founder's vision and ambition - How to determine brand valuation - What Yoni is looking for in a founder and a brand - Angel investor vs. venture capitalist - How VCs help franchise owners grow - Where founders should be focusing  - The value of building scalable systems for long-term success   Resources: 

What makes a successful franchisor stand out from the rest? It's not just about expanding quickly—it's about building a brand that can scale and stand the test of time.  In this episode, Jeff Herr of Front Street Equity Partners returns to exchange views with Erik Van Horn. They discuss what sets great franchisors apart from the average ones, why strategic growth and brand consistency are crucial, how the most effective franchisors foster strong relationships with their franchisees, and the importance of establishing standards that can be consistently applied and scaled.  Whether you're a franchisor looking to expand or a franchisee considering joining a system, this episode offers valuable insights into building a business designed for growth. If you want to learn how to build a franchise that stands the test of time, tune in to find out the strategies you need to scale successfully.   “The best franchisors are the ones who are working on things so that the business can ramp faster than it did a year ago." ~ Jeff Herr   In This Episode: - Creating a compelling brand story - What sets great franchise founders apart - Strategic vs. rushed franchise growth - Building equity by compressing time - Making scalable strategies for franchise growth - Balancing innovation with franchise consistency - Hiring and delegating the right responsibilities - Protecting brand integrity and the need for enforcing brand standards - Franchisors supporting franchisees for long-term success   Resources: 

What they don't teach you at Wharton could be the key to building the next big beauty brand. In today's episode, Erik Van Horn welcomes Adam Ross, former CEO of Heyday and current partner at Front Street Equity Partners.  Adam shares invaluable insights from his journey, transitioning from banking to entrepreneurship, leveraging his MBA from Wharton, and scaling Heyday into a beauty powerhouse. He dives into why beauty is still one of the biggest white spaces in the US and why brands like goGLOW might be the next success story. Adam discusses building brand leaders, trust between franchisees and franchisors, and the importance of strategic partnerships in franchise growth. Tune in for a masterclass on franchising, brand-building, and the future of the beauty industry! Subscribe to hear more from industry leaders and gain insider strategies for franchise success.   “To be successful, you've got to come up with a product that is unique and meaningfully different than anything that's out there. And I think you've got to complement that with a brand that is also quite differentiated and has different pillars and legs versus anything else that's out there in the category." ~ Adam Ross   In This Episode: - Adam's shift from banking to entrepreneurship - Key MBA lessons that shaped Adam's real-world success - Heyday's position in today's industry - Adam's entrepreneurial strengths and skills - Why Adam stepped down as Heyday CEO - Partnering with Front Street Equity Partners - Taking a small brand to the next level - Heyday's evolution: early operations to present - The importance of trust between franchisees and franchisors - Why working with a strategic partner is beneficial - Adam's drive to support emerging brands - Advice for franchisees working with emerging brands   Resources: 

Are you buying a franchise to own a business, or are you just getting another job?  In this episode, Erik Van Horn and Jeff Herr challenge potential franchisees to think beyond just becoming employees in their own business. He explores the key difference between buying a business and merely buying a job and why it's crucial to understand this distinction. Erik shares practical advice for future franchise owners, emphasizing the importance of building effective systems, understanding territory management, and having the right leadership in place. If you're planning to buy a franchise, you must learn how to scale smartly, leverage profit-sharing models, and avoid common mistakes that can trap you into working in your business rather than on it. Discover how to turn your franchise into a true business venture!! “Anything can be semi-absentee if you hire the right people to do the work that you're not doing." ~ Erik Van Horn   In This Episode: - Jeff's background as a franchisee - Building franchise equity with the right mindset - Success strategy: focus on strengths, hire for weaknesses - Tracking KPIs for franchise success - Are you attracting the right customers? - Networking with local businesses for growth - Collaboration with complementary businesses - The impact of hiring the right manager for your business - How hard are you working on your business? - Final thoughts from Erik and Jeff   Resources: 

Can franchise ownership really offer freedom, flexibility, and wealth, or is that just a myth? In this solo episode, Erik Van Horn answers the questions franchisees are asking most, including how and when to incentivize managers, what semi-absentee ownership really looks like, and how to structure profit-sharing or equity without costly mistakes.  He discusses the pros and pitfalls of buying resale franchises and offers candid advice for franchisees and emerging franchisors on building leadership, managing expectations, and scaling smartly. Whether you're launching your first location or acquiring your tenth, Erik's insights will help you avoid common traps and build long-term success.   “You, as a franchisee, take responsibility for the things that aren't going well. Can you blame your franchisor for some of it? Absolutely! Is it going to help? Probably not. That's why I say take responsibility. Make the changes." ~ Erik Van Horn   In This Episode: - Benefits of semi-absentee ownership in balancing time - Offering business ownership to motivate franchise managers - Hiring strong leaders and fostering a teachable culture - Profit sharing vs. equity: which works better? - Franchisor vs. franchisee: key differences in roles - Investing in a resale franchise: time expectation for ROI - Why brands should embrace AI and technology  - Helpful advice for aspiring franchise owners   Resources: 

Can you build a business that thrives in any economy? Lane Martin, co-founder of Modern PURAIR®, reveals the secrets behind creating Canada's fastest-growing air quality franchise. From navigating challenges to empowering franchisees, this episode is your guide to recession-proof success. Today, Erik Van Horn sits down with Lane Martin, the driving force behind Modern PURAIR, to explore how this air quality franchise is setting the standard for success even in challenging economic times. Lane shares insights into what makes Modern PURAIR a standout brand, offering franchisees multiple revenue streams, innovative technology, and a proven playbook for growth. Whether you're a seasoned entrepreneur or considering a franchise opportunity, this conversation is packed with strategies and inspiration to build a business that thrives in any economy. Tune in and learn what it takes to succeed!   “If entrepreneurship were an easy journey, everybody would do it. We speak about that a lot. And a great mindset coach of mine a few years ago taught me a great thing—it's like how you deal with the 'hard.' If you know that 'hard' is gonna come (which it does cause building and growing any business is a difficult thing), be grateful when there's days where you're in cruise control mode." ~ Lane Martin   In This Episode: - Lane Martin's background and story - What defines an entrepreneur's journey? - Tackling the challenges of territory expansion  - The role of indoor air quality in Lane's business - Importance of KPIs in business - Revenue streams at Modern PURAIR - How franchisors help improve franchisee KPIs using AI - The Zero to 500 Playbook by Modern PURAIR   Resources: 

Growing a franchise isn't just about selling locations–it's about smart, sustainable scaling. Learn how goGLOW is doing it right! Today, Erik Van Horn welcomes back goGLOW founder Melanie Richards to discuss what smart franchise growth really looks like. Melanie shares how she scaled goGLOW from a single location to a rapidly growing franchise by strategically selecting franchise partners, securing the right vendor relationships, and staying financially disciplined. She also reveals why growing too fast can kill a franchise and how founders can avoid common scaling mistakes. goGLOW's rapid yet strategic expansion proves that smart growth beats fast growth every time. Melanie breaks down the key factors behind goGLOW's franchise success, from selecting the right partners to managing territories effectively. She also reveals how strategic partnerships play a vital role in scaling, and why franchise owners must think long-term when making growth decisions. With private equity interest growing, Melanie opens up about the challenges of balancing investment opportunities while staying true to the brand's mission.  Do you want to learn more about the strategy behind goGLOW's success? Tune in to hear how smart scaling can make all the difference! To learn more about goGLOWs smart growth strategies, you can also listen to this past episode: How goGLOW Built a Franchise Employees Love and Customers Trust With Tori Johnston - https://www.youtube.com/watch?v=9hWHheuG0p4   “I did see where goGLOW can go. I knew its possibilities, but I wasn't going to do that unless I had the right partners. Franchising is a completely different industry than what I'm in, and I made sure I had experts to go into that world with me." ~ Melanie Richards   In This Episode: - What smart growth means for goGLOW - How goGLOW built a scalable foundation - Taking the right steps with the right people - The power of strategic partnerships - Hiring key team members for franchise growth - The importance of investing in the right people  - Selecting vendors that support franchisees - How goGLOW improved on-site training - Balancing growth speed vs. sustainability - The role of financial discipline in growth   Resources: 

Would you quit a stable six-figure job to clean toilets? Today's guest did! And he now runs multiple businesses, including a booming Jersey Mike's franchise! In this episode, Erik Van Horn sits down with Evgeni Kopelevich, a former finance professional who transitioned into small business ownership, franchising, and passive investments. He shares his journey from corporate burnout to multi-unit business success, discussing the challenges of buying mom-and-pop businesses, securing SBA loans, and scaling Jersey Mike's in his local market. Evgeni breaks down how to evaluate and acquire a business for cash flow, the truth about passive franchise ownership, why Jersey Mike's is thriving, how he got approved, and how to structure a business partnership for success. Tune in to learn how to build wealth through business ownership!   “It's impossible to be successful in business and not have failures." ~ Evgeni Kopelevich   In This Episode: - How Evgeni got involved with Jersey Mike's - Decision to stop trading time for money - The truth about franchising - Buying a mom-and-pop business  - Challenges of running a janitorial business - Structuring a business partnership for success - How Evgeni found Jersey Mike's as the right franchise - The franchise approval process and securing funding - Lessons learned as a business owner   Resources: 

What if you could grow, protect, and access your money—tax-free—while building long-term wealth? In this episode, financial expert Caleb Guilliams joins Erik Van Horn to discuss how franchise owners and entrepreneurs can use life insurance as a powerful tool to maximize cash flow, reduce taxes, and create financial freedom. Don't miss these game-changing strategies! Caleb is a financial expert, author of The AND Asset, and founder of BetterWealth. Today, he shares how business owners can use life insurance as a financial tool to grow, protect, and access their wealth tax-efficiently.  From optimizing cash flow to leveraging smart tax strategies, this episode dives deep into how franchisees and business owners can maximize their financial potential while minimizing risk. Caleb also breaks down common misconceptions about life insurance and why it can be a powerful wealth-building tool when structured correctly. If you're a business owner looking to build long-term wealth, this episode is a must-listen!   “I believe that you are your greatest asset. Your ability to think and show up is the greatest asset, and I think a lot of people are undermining it. And so, I ask, 'What can I do to encourage them to have more energy and smile?' Because most of the time, happier people make more money, have more clarity, and are more confident." ~ Caleb Guilliams   In This Episode: - Caleb's path to financial expertise - Using life insurance for cash flow - Infinite banking explained - The biggest misconception about infinite banking - Tax-advantaged strategies for growing your wealth - Structuring life insurance for maximum benefits - When to start using life insurance - Life insurance vs. Roth - Practical advice from Caleb - How to grow your wealth - Living an intentional life - How to create value for the world   Resources: 

From law school dropout to franchise mogul, Erik Van Horn shares his unconventional journey on the Free Agent podcast! Discover how a chance iced tea meeting led to a $20,000 franchise investment.  Learn Erik's secrets to successful exits and the impact of private equity. Tune in to hear his no-nonsense advice on leadership and why he values franchisee-focused brands, and explore your potential for franchise ownership today!

Is franchising really the secret to wealth, or is it just another risky business model?  In this episode, Erik Van Horn takes a deep dive into franchise profitability, investment strategies, and common myths surrounding wealth-building in franchising.  Erik shares real-life examples of franchisees who built multi-million dollar businesses and those who lost everything. He reveals why choosing the right brand, market timing, and strong operations are critical for success. Erik also explains why franchising isn't a passive income stream unless structured correctly. Discover how franchisees actually build wealth (and what stops them), the biggest myths about franchising and financial freedom, how to scale smartly through multi-unit ownership and acquisitions, and why some franchisees fail despite picking a "good brand." Listen now to unlock the real wealth-building strategies in franchising!   “The best franchisees are the best marketers, the best operational people, and the best at making decisions–they are the best at anything it takes to be a really successful entrepreneur." ~ Erik Van Horn   In This Episode: - Losing money and making a lot of money in franchising - How timing affects franchise success - Does franchising guarantee success? - Why some franchisees fail despite picking "good brands" - Is franchising a passive income model? - Why franchising is a great path to building wealth - Why some franchisees struggle financially - What franchisors can do to succeed - Can strong franchisees overcome a weak brand? - Erik's advice for franchisors and franchisees   Resources: 

Are you thinking about buying a franchise? Don't make costly mistakes that could drain your time, money, and energy! Learn how to research, validate, and choose the perfect franchise. In this episode, Erik Van Horn breaks down the step-by-step process of buying a franchise the right way. He shares how to properly evaluate a brand, avoid red flags in the Franchise Disclosure Document (FDD), and ask current franchisees the right validation questions. Erik also explains why brand recognition isn't everything, how to navigate franchise broker and consultant relationships, and what franchisors look for in potential owners. Discover the four stages of the franchise buying process, why franchisors evaluate you as much as you evaluate them, and smart franchise validation strategies to avoid being sold into the wrong franchise. Tune in and learn to buy with confidence!   “Buying a franchise, probably for most people, is one of the biggest financial decisions they'll ever make. You do it right, it can be life-changing; it was for me. You do it wrong, you rush it, and it could cost you everything. I've seen that as well." ~ Erik Van Horn   In This Episode: - Why brand recognition isn't always a good reason to buy - The four key stages of the franchise buying process - Understanding that franchisors also evaluate buyers  - Choosing the right franchise industry for you - The role of franchise consultants, brokers, and FSOs - Following the franchisor's process - Researching and finding the best franchise opportunities - Reviewing the FDD (Franchise Disclosure Document) the right way - Asking smart franchise validation questions - Preparing for Discovery Day and making a decision   Resources: 

What does it take to go from rock bottom to running a multimillion-dollar business? In this powerful episode, Erik Van Horn sits down with Aaron Stokes, an entrepreneur who transformed his early struggles into a thriving empire. From dropping out of school in eighth grade to building a multi-location auto repair business and a highly successful coaching company, Aaron's journey is a masterclass in resilience, leadership, and business strategy. Aaron shares the hard lessons he learned in leadership, perseverance, and financial discipline. He opens up about how he overcame a staggering $5.5 million debt without resorting to bankruptcy, highlighting the mindset and strategies that kept his business afloat. Aaron also provides valuable insights into smart asset protection and lease negotiation tactics, equipping entrepreneurs with practical tools to safeguard their businesses and maximize profitability. Whether you're navigating financial challenges or looking to scale your business wisely, Aaron's experience offers invaluable lessons for every entrepreneur. Listen now to learn how to avoid financial pitfalls and persevere through obstacles!   “A lot of entrepreneurs don't understand that the pain is what has brought them so far because they learned something so deep." ~ Aaron Stokes   In This Episode: - Aaron's early struggles and entrepreneurial journey - Overcoming $5.5M debt without bankruptcy - How to move forward despite difficult times - Aaron's trait that helped him overcome obstacles - Accomplishing your vision after going through challenges - What's next for Aaron Stokes? - Aaron's words of wisdom for entrepreneurs    Resources: 

Summary:  Eric Van Horn, a seasoned entrepreneur and co-founder of Front Street Equity Partners, joins Susie on the podcast to share expert insights on franchise growth strategies. In this episode, Eric dives into his experience building and selling successful franchises, the art of scaling businesses, and the innovative approaches that drive Front Street Equity Partners. Whether you're an aspiring franchisor or an experienced franchisee, this episode is packed with actionable advice and valuable lessons to help you take your franchise to the next level. Key Takeaways: FSO hangover concept Balance needed in franchise growth Learning how to be a franchisor Importance of local market knowledge for franchisees Value of mastermind groups Marketing for franchisors -from BizBuySell to LinkedIn for lead generation Engaging with local entrepreneurs and potential franchisees using Dinner Events About Erik:  Erik Van Horn is a franchising specialist and expert in multi-unit, semi-absentee business ownership. From franchisee to franchisor, and investor to consultant, Erik has worn many hats over the last two decades. His diverse experience has provided him unique insight into the challenging aspects of the industry. Unlike many other franchising pundits, Erik practices what he preaches, and is still an active franchise entrepreneur. He has owned 6 brands in 8 states, and isn't done yet with 30 more locations in the works. But more than expanding his businesses, Erik has a passion for helping people. That's why he has helped 1,000 people (and counting) find great opportunities that meet their lifestyle goals, so they can find the same freedom through franchising that he enjoys. Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand's success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising. Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business. https://susieliberatore.com/ 

Are you thinking about selling your franchise? Whether it's next year or years down the line, the key to a successful exit is preparing now. In this episode, Erik Van Horn and multi-brand franchisee Daniel Castellini reveal the insider secrets to maximizing your franchise's value and attracting the right buyer.  Erik and Dan dive into the challenges of preparing a franchise for sale, from cleaning up financials to building systems that ensure a smooth transition. Dan also shares insights from his experience as both a seller and a buyer, revealing what makes a business attractive to potential buyers and private equity firms. Learn actionable tips on preparing a business for sale, negotiating terms, and understanding what buyers are truly looking for. Whether you're years away from selling or considering an exit soon, this episode offers a roadmap to maximizing your franchise's value. Tune in and learn how to build a business that's always ready to sell.   “I think when you know what to expect, that's probably the most critical thing. As far as actually dealing with the negotiation, I think a lot of that is gonna be personality-based. Some of that is just gonna happen naturally." ~ Daniel Castellini   In This Episode: - The first time Dan thought about selling - Knowing your buyer: private equity vs. individual buyers - Pros and cons of seller financing - Handling emotions during negotiations - The hardest part about preparing for the sale - Preparing for the sale and what happens to your staff - How to negotiate the sale  - Why clean financials are essential for selling your franchise - Why every franchisee needs an exit strategy - What's next for Dan?   Resources: 

What breaks when a franchise scales too quickly, and how can it be fixed? In this eye-opening episode, Erik Van Horn talks with Steven (Steve) Welch, co-founder of Restore Hyper Wellness, about the hidden challenges of rapid franchise growth. Steve reveals the critical missteps as Restore expanded too fast, including leadership gaps, missing operational systems, and a lack of a clear sales process. He then shares how the company is actively course-correcting by rebuilding its infrastructure, strengthening its leadership team, and listening closely to franchisees through its Franchise Advisory Council (FAC). This episode is a must-listen for franchisors and franchisees who want to scale responsibly without sacrificing long-term success.   “When I stepped into the role, I was hoping there would be a silver bullet. There's no silver bullet. It was a lot of little things that had to change that added up to a lot." ~ Steven Welch   In This Episode: - How Steve got into entrepreneurship - Pitfalls of growing too fast - Staying motivated after a big exit - Building a team with scale experience - Why franchisee due diligence matters - How to raise outside capital - Business valuation and convertible notes - How the FAC drives better decisions - Overhauling the sales process for growth - Restore's roadmap for consistent success - Standardizing systems to sustain growth - Advice for people who want to get into franchising   Resources: 

Is the franchise industry as fair as it seems? From predatory contracts to overblown earnings claims, Erik Van Horn exposes the hidden truths franchisors don't want you to know. If you're thinking about franchising, you need to hear this first! In this episode, Erik explores the most controversial aspects of franchising, which many avoid discussing. From predatory franchise contracts to the power imbalance between franchisors and franchisees, he uncovers the industry's hidden challenges and questions the norms that often go unchallenged. Drawing on his extensive experience and leveraging cutting-edge tools like AI, Erik challenges outdated systems and sparks important conversations about franchise transparency and accountability. This solo episode is a must-listen for aspiring franchisees, franchisors, and entrepreneurs looking to navigate the industry with open eyes and smarter strategies. If you're ready to uncover the truths behind the franchise world, tune in and discover how to protect your interests and make smarter franchise decisions. ​   “If you're in retail, like a retail-type brand, and the franchisees don't have management in place, you're probably going to be buying yourself a job." ~ Erik Van Horn   In This Episode: - How Front Street Equity Partners works with brands - How to use AI tools effectively - Predatory franchise contracts and their risks - Should franchising face more regulation? - Misleading earnings claims exposed - Are you buying a business or a job? - Can franchisors silence criticism? - Hidden fees and costly renovations - Supplier markups draining profits - Market saturation and territory conflicts - Do franchisors profit from failure? - Brand control vs. local flexibility - How bad franchisees hurt brand image   Resources: 

What makes a strong personal brand, and how can it transform your business opportunities? In this episode, Erik Van Horn sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, to dive deep into personal branding.  From building a loyal LinkedIn following to crafting engaging newsletters, Jason shares actionable strategies to elevate your influence and open doors to incredible opportunities. They also explore the Entrepreneur Franchise 500 list and how it serves as a vital resource for franchisors and franchisees. To amplify your brand, tune in for insider tips on personal branding and franchising success! “Of anything that we are talking about right now, the newsletter is the only one in which you have direct contact with your audience and in which there's no algorithm intervening." ~ Jason Feifer   In This Episode: - Who is Jason Feifer? - How to build your personal brand - Strategies to amplify your brand on LinkedIn - The ROI of personal branding and its business impact - Jason's LinkedIn content strategy and how he uses AI - How franchisors can use LinkedIn to attract franchisees - Using newsletters to build direct relationships with your audience - The methodology behind the Franchise 500 rankings   Resources: 

Learn all about franchise investing in 30 minutes from Erik Van Horn, a franchising expert with over 20 years experience in the industry. How much does franchises cost? What are the pros and cons? What are the best industries to invest in?Intro & Overview - 0:12 Erik's Backgrond & Experience in Franchising - 1:56How Much Money do you need to Start? - 3:56Should you Invest In a Franchise? Step-by-step Guide - 6:19Connect with Erik Van Horn: Franchise Secrets - https://franchisesecrets.com/ Instagram - https://www.instagram.com/erikvanhorn/ Want a Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Education? Go Here: https://bttr.ly/yt-bw-vault______________________________________________ ✉️ Email BetterWealth: https://bttr.ly/infoWEBSITE: https://betterwealth.com====================DISCLAIMER: https://bttr.ly/aapolicy*This video is for entertainment purposes only and is not financial or legal advice.Financial Advice Disclaimer: All content on this channel is for education, discussion, and illustrative purposes only and should not be construed as professional financial advice or recommendation. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of the information on this channel. Neither host nor guests can be held responsible for any direct or incidental loss incurred by applying any of the information offered.Want a Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Education? Go Here: https://bttr.ly/yt-bw-vault______________________________________________ ✉️ Email BetterWealth: https://bttr.ly/infoWEBSITE: https://betterwealth.com====================DISCLAIMER: https://bttr.ly/aapolicy*This video is for entertainment purposes only and is not financial or legal advice.Financial Advice Disclaimer: All content on this channel is for education, discussion, and illustrative purposes only and should not be construed as professional financial advice or recommendation. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of the information on this channel. Neither host nor guests can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

Are you ready to expand your franchise portfolio? In this episode, Erik Van Horn and Bobby Brennan discuss the risks, challenges, and key considerations of diversifying into a second or third brand. With candid insights and actionable advice, they explore why self-awareness, due diligence, and understanding franchisor decision-making are crucial before taking the plunge. Discover the common pitfalls franchisees make when branching out, why culture and cooperation matter, and how to assess if a new brand aligns with your goals. Erik and Bobby also share personal stories of lessons learned, including the underestimated value of validation and the hidden insights founders can offer. Whether you're a franchisee looking to diversify or an entrepreneur starting fresh, this episode is packed with essential tips to ensure your next move is the right one. Tune in now and learn to expand wisely–without risking it all! “Just because my franchise over here did it that way doesn't mean this franchise is gonna do it that way. And just know that there's gonna be some learnings. You may be right. Maybe you're gonna be wrong as well. But just know that when you join a franchise, you're joining a hundred percent." ~ Bobby Brennan   In This Episode: - The worst thing you can do when buying a second brand - The “five C's” for evaluating franchise fit - Adapting to new systems vs. applying old playbooks - How to handle the challenges of expansion - Validation: a must for joining new franchises - Self-awareness: the key to smart franchise expansion - Why founder decisions shape emerging brand success   Resources: 

What's the right move: diving deeper into your existing franchise or expanding into a new brand? In this episode, Erik Van Horn and Bobby Brennan tackle one of the hottest topics in franchising—multi-brand ownership. Drawing on years of hands-on experience, Bobby breaks down the challenges and opportunities of managing multiple franchises, from understanding employee models to building scalable operations. You'll learn how to evaluate whether to stick with what you know or diversify into new markets, how different business models affect management styles, and why self-awareness is the ultimate key to franchise success. With real-life examples and candid insights, this conversation is a must-listen for any franchisee or franchisor considering their next move. Don't miss this masterclass in strategic growth—tune in to level up your franchise game!   “Until you have a manager in place and the business running, it's typically not a good idea to start two brands at once unless you have dedicated partners or people who can do it. Expanding into two brands is a good idea for a lot of folks, but maybe not at the same time." ~ Bobby Brennan   In This Episode: - Why self-awareness is key in franchise decisions - Go deeper or diversify: what's the right move? - The importance of employee compatibility - Service vs. brick-and-mortar: key challenges - Assessing franchisor strengths before diversifying - Avoiding overconfidence in franchise expansion - Why experienced franchisees love an emerging brand   Resources: 

How do you build a top-performing team while working fewer hours? In this episode, Erik Van Horn and guest Kasim Aslam, an expert in virtual assistant management, dive deep into the secrets of successful hiring, effective delegation, and leveraging offshore talent.   Kasim shares a revolutionary framework for finding and managing virtual assistants (VAs) that can transform your business operations. From understanding the Pareto Principle to using job descriptions as a sales tool, Kasim reveals strategies to help business owners scale efficiently.   Ready to scale your team and boost productivity? Today's episode provides transformative insights that will help shape the future of your business.    “Things that you think only you are capable of, you're not the only person capable of that. Give them a macro-assed project, then watch them sink their teeth in–and keep your expectations reasonable. They're not gonna knock it out of the park the very first time on the very first project. That's why you give them a handful, and you start to see what they're really good at." ~ Kasim Aslam   In This Episode: - How to increase your profit margin - Effective strategies for hiring the right people for the right job - Managing and motivating a remote team for maximum output - What is Pareto Talent? - The first step to finding the best candidates - Practical steps for delegating high-level tasks to offshore talent   Resources: 

What defines responsible franchising, and how can transparency strengthen franchise success? In this insightful episode, Erik Van Horn and guest Joe Mathews of Franchise Performance Group explore the critical dynamics between franchisors and franchisees, focusing on the value of ethical business practices and transparent operations.  Joe discusses the role of private equity in franchising, the importance of full disclosure in franchise fees, and how responsible franchising can drive brand loyalty and profitability. Tune in to learn about setting clear expectations, the “social contract” between franchisors and franchisees, and how transparency impacts long-term success. If you want more information about responsible franchising, you can get The Ultimate Guide to Responsible Franchising by Joe Mathews - https://www.amazon.com/Ultimate-Guide-Responsible-Franchising-Everything/dp/139424326X   “Why does a franchisor exist? At FPG, what we espouse is that a franchisor exists for the sole reason of adding value to a franchisee's investment." ~ Joe Mathews   In This Episode: - Why Joe wrote his new book - Private equity and high-value transactions in franchising - Key elements of responsible vs. irresponsible franchising - Transparency in franchise fees and the importance of value - Strategies for helping franchisees achieve profitability - Challenges in franchise validation - Supporting franchisee profitability through P&L reviews - Monitoring KPIs for franchise growth - Hiring practices for franchise success - Leadership and culture in franchising - Institutional knowledge vs. franchising expertise in leadership   Resources: 

What defines a strong franchisor-franchisee relationship, and when is it time to exit? In this solo episode, Erik Van Horn unpacks the REAL dynamics between franchisors and franchisees, sharing his experiences across both sides of the table.  He reveals critical insights into identifying a supportive franchisor, managing strained relationships, and recognizing when it's time to exit a distressed franchise. Through real-life stories, he uncovers the costly impact of missed warning signs and the importance of factoring in opportunity costs before making tough decisions. For expert tips on franchise dynamics and growth strategies, subscribe to Franchise Secrets!   “Every time I sold at a loss, it's the best thing I did. I've probably lost over a million dollars over the years in bad businesses, and most of it were things I could've avoided. But I've made way more money than I have in the losses." ~ Erik Van Horn   In This Episode: - Defining a distressed franchise and when to consider selling - 4 Types of franchisor-franchisee relationships - Warning signs: good franchisees with bad franchisors - How to evaluate franchise financials and avoid deeper losses - Why opportunity cost matters in exit timing - Structuring protective deals and understanding opportunity costs   Resources: 

What does it take to scale a franchise while keeping operations lean and efficient? In this episode, Erik Van Horn sits down with John Glazier, Senior VP of Franchise Growth at Hello Sugar and a successful multi-location franchisee. John's unique journey, from managing salon suites to expanding flagship stores, highlights his deep involvement in both day-to-day operations and high-level growth strategies. John shares his wealth of experience, offering valuable insights for aspiring franchisees and business owners. From onboarding new franchisees to optimizing operations, he reveals the secrets behind growing multiple locations with minimal overhead and maximum efficiency. Discover how John runs eight locations in Idaho and Colorado while dedicating just 5-10 hours a week, all thanks to smart systems and strong leadership.  Whether you want to franchise your business or refine your approach, this episode has actionable tips for building a scalable, successful model. “I think there's a lot of great businesses out there, there's a lot of great concepts out there, and a lot of it just comes around personal fit. And so I think if you're looking to buy a business, see if it fits for you. Do a lot of due diligence… Look behind the curtains a bit. There are a lot of amazing brands out there." ~ John Glazier   In This Episode: - Salon suites vs. flagship: which model is best for scaling? - Running multiple locations in just 5-10 hours a week - Key hiring strategies to manage franchise growth - How organic marketing drives customer acquisition - Focusing on 2025 goals - Fun plans for Hello Sugar franchisees  - Getting better as a franchisee - Benefits of continuous learning and working with coaches - John's advice for franchise buyers   Resources: 

Is your business ready to scale through franchising? In this must-listen episode, Erik Van Horn and Jeff Herr discuss the remaining crucial questions every entrepreneur should ask before becoming a franchisor. Today, they dive deep into scalability, profitability, and what it takes to support franchisees effectively. Using examples from well-known brands like Chick-fil-A and Panera, they explore the critical considerations for building a successful franchise model.  Whether you're a current business owner wondering if franchising is the next step or an aspiring franchisee looking to assess opportunities, this episode provides actionable insights into franchising. Discover how to determine if your business is ready to grow as a franchise and what systems you need to ensure long-term success.   “Don't do it! Do not franchise your business if you think it is a quick way to wealth, that this is a get-rich-fast scheme, a quick way to build a company and have a fast exit. Don't do it!" ~ Erik Van Horn   In This Episode: - Scalability: single-unit vs. multi-unit operators - Challenges of supporting franchisees - Evaluating potential franchisees - Franchisee profitability and unit economics - Reducing the time to cash flow for franchisees - Importance of support and training systems - Financial and legal considerations for franchisors - Are you ready to lead a franchise brand? - The reason you shouldn't franchise your business   Resources: 

Thinking about franchising your business? Before taking the leap, you must know if your business is ready. In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions every business owner must answer to determine if franchising is the right move to growing their business. From evaluating what makes your concept different to determining if your brand is replicable, Jeff and Erik provide the insights and guidelines to ensure your business has the foundation for franchise success. If you've ever wondered whether franchising could be the key to explosive growth, this episode is for you. Tune in to discover the early steps to take before launching a franchise, and get ready for Part 2, where they'll cover the remaining questions. Don't miss this opportunity to learn from industry pros! Catch the full episode and start assessing your franchising potential today!   “People want to work for a brand, maybe at a lesser income, because they have an affinity to that company—that's brand value. You have to have a point of differentiation in your look, tone, and feel (which is brand) to the outside world, than everybody else." ~ Jeff Herr   In This Episode: – Is your value proposition unique? – Are your systems easily transferrable? – Why embrace continuous improvement for your brand? – How strong is your brand, and are you ready to invest in it? – What is strategic defensibility? – Do you have demand in multiple markets?   Resources: 

Why does your brand's grand opening matter? It's more than just a celebration—it's your chance to make a lasting impression that can define your franchise's success.  In this episode, Erik Van Horn welcomes Brooke Budke of Momentum Brands for her third appearance to share valuable insights into executing a flawless grand opening for franchise brands. With years of experience building brand momentum, Brooke emphasizes why a grand opening is not just a one-time event—it's a critical opportunity to set the tone for long-term success. You'll discover the grand opening formula that ensures your brand makes a powerful first impression. From strategic planning to franchisee responsibilities, Brooke reveals the key actions every franchisor and franchisee must take to draw in customers and solidify their brand in the market. Whether launching your first franchise or looking to revamp your opening strategy, this episode is packed with tips to ensure you hit the ground running.   Tune in and learn how to make your grand opening unforgettable and drive lasting results for your business.   Catch the previous episodes with Brooke:   The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke - https://www.youtube.com/watch?v=JZZuwLQuEwU   The Franchise Marketing Blueprint: Proven Strategies for Growth With Brooke Budke - https://www.youtube.com/watch?v=sjTtPBb0ll0   “People will follow a good leader. The frontline will impact your bottom line. So the people you hire want to work for a good leader. They don't care about the brand's name–they care about the boss." ~ Brooke Budke   In This Episode: – Preparing for a successful grand opening – Using data to evaluate your brand's success – Biggest challenge when selling franchises – How to attract people to your grand opening – Franchisee responsibilities for a successful launch – How to subscribe to Brooke's newsletter – Extra tips for a winning grand opening – Why some franchisees are not performing well – Brooke's advice on what works and what doesn't – How franchisors can keep franchisees accountable    Resources: 

What does it take to turn a passion for pickleball into a thriving franchise? In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding challenges to expanding a business with the support of friends and family, Jorge and Austin share their journey of franchising in a rapidly growing sport. You'll learn the importance of finding the right partner, how to attract potential franchisees, and why hiring key personnel is essential to scaling your brand. Jorge and Austin also offer valuable advice on overcoming sponsorship and partnership obstacles. With their diverse backgrounds and complementary skills, this dynamic duo demonstrates the power of collaboration and vision in achieving franchise success. Whether you're just starting or looking to scale, this episode is packed with insights on how to grow your business, attract the right partners, and create a lasting brand. Tune in now!   “I don't believe that problems are a thing—you just have to find the solution. I don't believe in losing or failure—I believe in learning. Me and Jorge like to move fast and make solutions and test things out and beta test stuff. We don't have a fear that something may not work. We don't like to overanalyze. We'd like to try it out and see how it goes, and then we can make adjustments and changes." ~ Austin Wood   In This Episode: – What is DUPR in pickleball? – Why franchise pickleball? Jorge and Austin's challenges – Why branding matters when launching a business – Growing your franchise with friends and family – Attracting franchisees through events – Overcoming challenges with partnerships and sponsorships – Strengths and weaknesses of Jorge and Austin as partners – The benefits of hiring key personnel – Jorge and Austin's partnership advice   Resources: 

Are you stuck in the daily grind of running your franchise, unable to focus on scaling your business? Discover why understanding the visionary vs. operator dynamic could be the game-changer you've been looking for.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    In this episode, Erik Van Horn sits down with Jhana Li, an expert in operations management, to discuss the vital roles of visionaries and operators in scaling franchise businesses. Jhana has over four years of experience as a COO for fast-scaling startups and has coached over 400 businesses in operations. She now runs Spyglass Ops, where she empowers founders to scale their businesses while regaining their personal freedom by refining their operations.   Today, Jhana shares her insights on why entrepreneurs often struggle with delegation, how understanding their "zone of genius" can unlock growth, and the importance of hiring the right operator to free up time for high-value activities. Jhana also dives into the role of company culture and leadership in driving franchise success when the owner isn't present and how mastering the balance between vision and operations is vital to long-term growth.   Tune in to learn how to build a high-performance franchise team and finally scale your business with ease!   “Delegation is not the same thing as abdication. People need leadership. True delegation is evolving from a player on the field to a coach on the sideline." ~ Jhana Li   In This Episode: – Jhana's journey to becoming an operations expert – The critical balance between Visionary and Operator roles – Teaching your team the essence of leadership – Best practices for Visionary-Operator collaboration (think Alex and Leila Hormozi) - Effective Hourly Value (EHV) to quantify where to focus your time – Time management and delegation strategies for leaders – Delegation vs. abdication: knowing the difference – How a visionary can effectively coach and empower an operator – Key elements of an effective Visionary-Operator meeting – Building a strong company culture and fostering employee happiness – Tips for hiring the right operator for your business   Resources: 

How do you turn adversity into a thriving business empire? Today's conversation is a masterclass in resilience, determination, and vision.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    In this episode, Erik Van Horn welcomes George Tinsley Sr., whose journey from poverty in Louisville's Smoketown to building a multimillion-dollar franchise empire is nothing short of remarkable. George shares his challenges, from his early struggles to overcoming the odds stacked against him. Today, Tinsley Family Concessions operates over 60 restaurant brands in airports across Florida and Kentucky, including household names like KFC, Chili's, and Starbucks.   George's insights on faith, tenacity, and seizing opportunities provide valuable lessons for entrepreneurs at any stage. His advice to young entrepreneurs emphasizes the importance of resilience and staying true to your vision, no matter the obstacles.   Tune in to hear George's powerful story and learn how you can turn challenges into opportunities on your entrepreneurial journey!   “That's the part about becoming a franchisee with a franchisor—the franchisor has a proven product, has resources to keep you in line, its procedures with cooking, serving, development, and so forth. If you deviate from that and want to do George Tinsley's fried chicken, that's on you. You're not gonna be successful.” ~ George Tinsley Sr.   In This Episode: - How George built his franchise empire - Lessons learned from Colonel Sanders - Balancing experience with franchise systems - The reality of franchising established brands - George's surprising success story - Leadership structure and George's current responsibilities - Doing business in unfamiliar communities - George's advice for young entrepreneurs - Profitability in food and restaurant businesses - George's advice for aspiring franchisees    Resources: 

Should franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr   In this episode, Erik Van Horn welcomes Brynn Gibbs, Founder and CEO of Consumer Fusion, to discuss the pros and cons of social media for franchisors and franchisees. Brynn, an expert in online reputation management, shares her insights on whether franchisees should run their social media pages or let the franchisor take control. They explore how businesses can leverage social media for brand consistency and customer engagement while avoiding common pitfalls. Brynn also reveals a game-changing strategy and offers a fresh perspective on social media management in the franchising world. With over a decade of experience in reputation management, Brynn has helped countless brands protect and grow their online presence.    If you are involved in franchising or any business and you want to use the power of social media to expand your reach, don't miss this essential episode!   “With Google Gemini and this generative AI, Google search is changing. Now more than ever, double down on reviews. Google doesn't just look at your old reviews, the review volume, and the content of those old reviews. They're looking at new reviews, new content, and the quality of those new reviews.” ~ Brynn Gibbs   In This Episode: - Who is Brynn Gibbs? - Social media guidelines for franchisors vs. franchisees - Steps to take if franchisees control social media accounts - Pros and cons of franchisee-managed social media - Benefits of franchisor-owned social media accounts - Shared access: Franchisor oversight with local franchisee posts - Should franchisors post branded content on franchisee accounts? - Analyzing top-performing social media posts - How franchisees can create local content - Best local influencers for franchisees - Key insights on Google Business Profile - The importance of Google reviews - Structuring webinars for maximum impact   Resources: 

What happens when your business hits a rough patch, and your franchisees are anything but happy? Discover why having a second-in-command can make or break your company's future.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr   In this powerful episode, Erik Van Horn sits down with Cameron Herold, the strategic mastermind who has fueled the growth of companies like 1-800-GOT-JUNK?, Sprint Telecom, and even the monarchy of Qatar. Cameron's impressive track record speaks for itself: by age 21, he had 14 employees, and by 35, he had helped build two companies valued at $100 million each. As COO of 1-800-GOT-JUNK? he skyrocketed the company from $2 million to $106 million in revenue in just six years, expanding the workforce to 3,100.   But this episode isn't just about numbers. Cameron reveals a story he's never shared publicly before—how he turned around a group of unhappy franchisees and the crucial lessons he learned as a second-in-command. With insights from his experience and best-selling books, including The Second in Command and Vivid Vision®, Cameron explains why every CEO needs a strong right-hand leader to drive success.   Whether you're a business owner or an aspiring leader, this episode offers valuable lessons on leadership, growth, and the power of having a second-in-command.   “Don't learn from mistakes. Learn from the people before you who have already figured it out. My R&D stands for “Rip-off and Duplicate”--I just do what the best people are doing.” ~ Cameron Herold   In This Episode: - Who needs a second-in-command? - Cameron's journey from COO to “The CEO Whisperer” - The six stages of franchise relationships - A valuable, rarely shared story from Cameron - The power of language in franchise partnerships - Keys to achieving massive business success - Turning unhappy franchisees into loyal partners - When to hire a COO and essential qualities to look for - Handling an employee who is not fit for the role - Defining your entrepreneurial vision and purpose   Resources: 

Are you a franchise brand tired of wasting time on trial and error? In this episode, Erik Van Horn sits down with Brooke Budke of Momentum Brands to reveal powerful strategies for customer acquisition, lead magnets that convert, and everything you need to fast-track your franchise growth.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr   Why should you listen to Brooke? As one of the top eight female CMOs in franchising and a former brand president, she's a true marketing powerhouse. With over a decade of franchise marketing expertise, Brooke's strategies are designed to cut through the noise and deliver results. Her innovative approach and positive, growth-focused mindset have propelled countless brands to new heights of success.   This episode is packed with actionable insights to elevate your franchise marketing and drive profitability. Don't miss your chance to learn from one of the best in the business and transform your franchise's future!   Catch the previous episode with Brooke: The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke “Repetition is the reason why brands grow because what you recognize gets repeated. And if you recognize certain behaviors every single month, the franchisees will repeat that.” - Brooke Budke   In This Episode: - Brooke's top tip that's guaranteed to deliver results - How to subscribe to Brooke's newsletter and why it's a game-changer - The must-have tool: Why every brand needs a newsletter - Your email list: The asset more valuable than social media - Should franchisors build a big list or empower franchisees to grow their own? - Good vs. bad lead magnets in franchise development - Effective lead magnets for grand openings - Brooke's latest lead magnet    Resources: 

In this episode of the Freedom Formula podcast, Neel talks with Erik Van Horn, a franchise expert and host of the Franchise Secrets podcast. Erik shares his journey in the franchise world, from starting as a real estate investor to becoming a successful franchisee and investor in multiple franchise brands. He emphasizes the importance of learning from top-performing franchisees and hiring for your weaknesses. Erik also discusses the value of being part of a franchise system and the opportunities for expansion and exit that it provides. Takeaways Franchising offers the opportunity to be a true entrepreneur and benefit from the support and knowledge of other franchisees. Successful franchisees understand their strengths and weaknesses and hire for their weaknesses. Expansion in franchising can be achieved by buying out existing franchisees or opening new locations. Hiring the right talent is crucial for growth and success in franchising. Franchisees should take advantage of the knowledge and support of other franchisees in the system. Paying for great help and investing in talented employees can lead to scalability and increased profitability. Thanks for tuning in! If you enjoyed this episode, don't forget to like it, leave a comment and subscribe to our podcast for more amazing content. Want to stay connected? Follow me on social media for updates and behind-the-scenes insights: ➙ Visit www.maidthisfranchise.com ➙ Follow me on Instagram: @neelbparekh ➙ Follow me on Twitter: @neelbparekh Check out Erik's social media for more great content: ➙ Podcast Spotify: Franchise Secrets ➙ Podcast Apple: Franchise Secrets Podcast ➙ X (Twitter): @RealErikVanHorn

Ever wondered why some franchises skyrocket to success while others fade into oblivion? In this eye-opening solo episode, Erik Van Horn delves into his personal experiences with both winning and losing brands. He shares invaluable insights on what sets a flourishing franchise apart from one that struggles.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Erik's journey reveals critical lessons for aspiring franchisees and seasoned entrepreneurs alike. What are the hidden pitfalls? What makes a brand resilient? Tune in to uncover the secrets behind franchise success and learn how to turn your investment into a thriving business.' Erik's key takeaway? Understanding the commitment and effort required can make all the difference between success and failure. Don't miss out on this chance to gain expert knowledge and transform your franchise journey.   “The best way to learn is from other people's mistakes. I've done a lot of that, and I've made a lot of my own mistakes. And I love it when I talk to other people who lost significant amounts of money in franchising because they usually learn from those mistakes, just like I have.” - Erik Van Horn   In This Episode: - Unproven vs. proven business model - Working with a local manager vs. partnering with franchise owners - Are you spending your time putting out fires? - Negative vs. positive cash flow  - The importance of a grand opening - Semi-absentee vs. passive model   Resources: 

For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor: https://lifestyleinvestor.com/strategy/?utm_campaign=pim-link-consultation-page   Do you want to be a billionaire? Most people would probably say yes without thinking twice. But today's guest gave a response that will surprise and inspire you, offering a fresh perspective on wealth and ambition.   Tune in to this riveting episode as host Erik Van Horn interviews Justin Donald, also known as The Lifestyle Investor. Dive deep into the secrets of asset allocation and discover the strategies that can transform your financial future.   Justin shares valuable insights on how and when to invest in deals, making it clear why everyday people should pay attention to the habits of the wealthy—because success leaves clues. Don't miss out on this enlightening conversation that could change the way you think about investing and financial freedom.   “Most of the wealthiest people in the world did not grow their money in the stock market. They made it in their business or a business–either they're the entrepreneur or the investor of that business.” - Justin Donald   In This Episode: - Do you want to be a billionaire? - Why chase riches at any cost? - What does financial independence mean to you? - Justin's advice for those always wanting more money - How the wealthiest families manage their wealth - Asset allocation trends of the wealthy - Why care about the ultra-rich? - Public vs private investments - Starting with alternative investments - How to decide if a deal is worth it   Resources: 

Is the hot chicken business just a fad? Have you ever wondered why some brands dominate the market while others fade away quickly? Let's hear what today's guest has to say.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    In this episode, Erik Van Horn and Jim Bitticks explore the dynamic world of franchising, shedding light on why franchisors and franchisees play pivotal roles in business growth. Jim, a seasoned COO and a Dave's Hot Chicken franchisee shares valuable insights on navigating the unique challenges of managing and owning a franchise within the same company.   Uncover how Jim's multifaceted role influences operational strategies while addressing potential conflicts of interest. Gain firsthand perspectives on maintaining harmony between corporate leadership and entrepreneurial ventures.   Join us to uncover the strategies driving Dave's Hot Chicken's expansion and learn actionable tips for scaling your brand in today's competitive market.   “At Dave's, we are very, very focused on maintaining that excellent store-level economic model so that franchisees continue to be successful. That's why we've been able to grow really, really fast because the model is good, and we are very focused on keeping that model strong.” - Jim Bitticks   In This Episode: - Who is Jim Bitticks? - Jim's experience working at Blaze Pizza - Is the Hot Chicken category just a fad? - Dave's Hot Chicken brand story - What is it like being a franchisee-focused COO? - How does Jim balance being a COO and a franchisee? - What should franchisees know about being a franchisor? - How must franchisors deal with rebellious franchisees? - Lessons from successful multi-unit franchisees - What's the ideal mindset for a franchisee aiming to innovate in their market?   Resources: 

Have you ever wondered how the rich make more money? In this insightful episode, Erik Van Horn and Jim Dew discuss wealth creation and management. Whether you're a beginner investor or a seasoned pro, you'll find valuable strategies to elevate your financial game. Discover how Dew Wealth Management distinguishes itself from other financial firms, offering a unique approach to building and managing wealth.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Jim Dew is the CEO of Dew Wealth Management and the creator of The Entrepreneur's Virtual Family Office®, an innovative and strategic approach designed to maximize time, money, and freedom. He has 27 years of experience building high-functioning wealth management teams for entrepreneurs.   Jim is a Certified Financial Planner®, Chartered Financial Consultant®, and a Certified Private Wealth Advisor®. He has been featured in Inc. Entrepreneur and Huffington Post magazines. Jim is also a sought-after speaker for stages and podcasts for elite entrepreneurs.   Tune in to Jim's practical advice on making smart investments, understanding risks, and collaborating with fund managers. Find out how to leverage the Augusta Rule and other strategies to grow your financial storehouse.    “Buy appreciating assets, things that are gonna grow your wealth over time, things that are gonna outpace inflation—which has been a struggle and a problem in the last few years. And just start now.” - Jim Dew   In This Episode: - A brief background about Jim and how he became an entrepreneur - How Dew Wealth runs its business compared to other financial companies - Building your financial team the way billionaires do (financial flat tire vs functional wealth wheel) - What is the Augusta Rule? - How to take a break from your business and not worry about anything - Why are entrepreneurs good at making money but bad at keeping it? - How to start making smart investments - Understanding investment risks  - Working with fund managers and venture capitalists   Resources: 

Are you a founder struggling to scale your emerging brand? You're not alone. In this episode of the Franchise Secrets Podcast, host Erik Van Horn dives deep with goGLOW founder and CEO Melanie Richards, exploring the raw challenges and triumphs of growing a brand from zero franchisees to experiencing rocketship growth.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Mel highlights the indispensable role of a rockstar second in command and what it truly takes to support your franchisees beyond the spotlight. Discover the behind-the-scenes efforts that keep the franchise machine running smoothly and learn practical strategies to nurture and expand your franchise family.   As a lifelong beauty enthusiast, Mel's sensitivity to women from all backgrounds and walks of life equipped her to flourish in the beauty world. When beauty school graduation rolled around, a celebratory trip to Mexico spurred a grand idea in her mind.   In preparation for her vacation, Mel searched the area for the best spray tan at the most affordable price. She quickly realized there was a need for this type of service, so why not be the person to fill it? And that was the beginning of her exciting journey as a business owner.   If you're ready to turn your vision into a thriving franchise, this episode is a must-listen. Tune in to uncover the secrets of successful franchising and take your brand to new heights!   “We're making sure that whoever walks on this ground that we are building, that it's solid and that they can count on it because it's a huge responsibility. You should take your responsibility of being a franchisor very seriously, and that's what I do.” - Melanie Richards   In This Episode: - Why is branding so crucial for Mel? - Why is it important for a founder to have a rockstar second in command? - What is it like to partner with Front Street Equity Partners and get support in the trenches? - What mindset must a founder have to drive revenue growth? - What contributed to goGLOW's rocketship growth? - What makes Mel nervous as she gears up for the next 12 months? - Are pop-up events helpful for the salon suite and beauty industry? - Mel's valuable advice for brands who want to franchise their business - How many hours did Mel work while building her business?   Resources: 

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Erik Van Horn, Cody Sperber, Phil Jones, Michael Bernoff, Aaron Stokes, Phillip Stutts and Nir Eyal, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:09) Erik Van Horn Franchising gives you the Playbook but also the secret to it is getting in with the In Crowd the franchisees that are killing it and learning from them that's really how you shortcut the speed to profitability the speed to having you know significant net worth.   (8:56) Cody Sperber “Being empowered through my real estate income to be able to give back to him I retired my dad right around the time I was becoming a millionaire I was able to retire my parents.”   (16:45) Phil Jones Your role in your business is to be able to help guide your customers to get the best access out of the tools that you provide for them, letting them come out as a hero. People will enjoy spending money with you way more than before.   (24:20) Michael Bernoff Perceiving something as "looking down" on it signifies seeing it as having less control. Visualize bothersome individuals, and if you look up at them, it highlights perceived power dynamics. This awareness empowers you to reassess and manage reactions effectively.   (30:16) Aaron Stokes You fail not because you didn't know how to do business but it could be because you hired the wrong guy and everybody needs to beware every time you hire somebody not only can they make you money but they can cost you money.   (35:19) Phillip Stutts Many times entrepreneurs are the worst at school and the best at business right but many people don't realize that they can only do good with things they really care about. Find out what that is and then learn to make a living out of it. (40:12) Nir Eyal You have to do what it is you said you are going to do because most pernicious distractions are the ones that do not even feel like distractions. You may think opening an email is productive but if it's not something you planned to do with your time, it is still a distraction.   Tags: @erikvanhorn  @officialcodysperber  @philmjonesuk  @michael_bernoff  @aaronstokes  @neyal99

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Erik Van Horn, Cody Sperber, Phil Jones, Michael Bernoff, Aaron Stokes, Phillip Stutts and Nir Eyal, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:09) Erik Van Horn Franchising gives you the Playbook but also the secret to it is getting in with the In Crowd the franchisees that are killing it and learning from them that's really how you shortcut the speed to profitability the speed to having you know significant net worth.   (8:56) Cody Sperber “Being empowered through my real estate income to be able to give back to him I retired my dad right around the time I was becoming a millionaire I was able to retire my parents.”   (16:45) Phil Jones Your role in your business is to be able to help guide your customers to get the best access out of the tools that you provide for them, letting them come out as a hero. People will enjoy spending money with you way more than before.   (24:20) Michael Bernoff Perceiving something as "looking down" on it signifies seeing it as having less control. Visualize bothersome individuals, and if you look up at them, it highlights perceived power dynamics. This awareness empowers you to reassess and manage reactions effectively.   (30:16) Aaron Stokes You fail not because you didn't know how to do business but it could be because you hired the wrong guy and everybody needs to beware every time you hire somebody not only can they make you money but they can cost you money.   (35:19) Phillip Stutts Many times entrepreneurs are the worst at school and the best at business right but many people don't realize that they can only do good with things they really care about. Find out what that is and then learn to make a living out of it. (40:12) Nir Eyal You have to do what it is you said you are going to do because most pernicious distractions are the ones that do not even feel like distractions. You may think opening an email is productive but if it's not something you planned to do with your time, it is still a distraction.   Tags: @erikvanhorn  @officialcodysperber  @philmjonesuk  @michael_bernoff  @aaronstokes  @neyal99

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Erik Van Horn, Cody Sperber, Phil Jones, Michael Bernoff, Aaron Stokes, Phillip Stutts and Nir Eyal, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:09) Erik Van Horn Franchising gives you the Playbook but also the secret to it is getting in with the In Crowd the franchisees that are killing it and learning from them that's really how you shortcut the speed to profitability the speed to having you know significant net worth.   (8:56) Cody Sperber “Being empowered through my real estate income to be able to give back to him I retired my dad right around the time I was becoming a millionaire I was able to retire my parents.”   (16:45) Phil Jones Your role in your business is to be able to help guide your customers to get the best access out of the tools that you provide for them, letting them come out as a hero. People will enjoy spending money with you way more than before.   (24:20) Michael Bernoff Perceiving something as "looking down" on it signifies seeing it as having less control. Visualize bothersome individuals, and if you look up at them, it highlights perceived power dynamics. This awareness empowers you to reassess and manage reactions effectively.   (30:16) Aaron Stokes You fail not because you didn't know how to do business but it could be because you hired the wrong guy and everybody needs to beware every time you hire somebody not only can they make you money but they can cost you money.   (35:19) Phillip Stutts Many times entrepreneurs are the worst at school and the best at business right but many people don't realize that they can only do good with things they really care about. Find out what that is and then learn to make a living out of it. (40:12) Nir Eyal You have to do what it is you said you are going to do because most pernicious distractions are the ones that do not even feel like distractions. You may think opening an email is productive but if it's not something you planned to do with your time, it is still a distraction.   Tags: @erikvanhorn  @officialcodysperber  @philmjonesuk  @michael_bernoff  @aaronstokes  @neyal99

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Erik Van Horn, Cody Sperber, Phil Jones, Michael Bernoff, Aaron Stokes, Phillip Stutts and Nir Eyal, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:09) Erik Van Horn Franchising gives you the Playbook but also the secret to it is getting in with the In Crowd the franchisees that are killing it and learning from them that's really how you shortcut the speed to profitability the speed to having you know significant net worth.   (8:56) Cody Sperber “Being empowered through my real estate income to be able to give back to him I retired my dad right around the time I was becoming a millionaire I was able to retire my parents.”   (16:45) Phil Jones Your role in your business is to be able to help guide your customers to get the best access out of the tools that you provide for them, letting them come out as a hero. People will enjoy spending money with you way more than before.   (24:20) Michael Bernoff Perceiving something as "looking down" on it signifies seeing it as having less control. Visualize bothersome individuals, and if you look up at them, it highlights perceived power dynamics. This awareness empowers you to reassess and manage reactions effectively.   (30:16) Aaron Stokes You fail not because you didn't know how to do business but it could be because you hired the wrong guy and everybody needs to beware every time you hire somebody not only can they make you money but they can cost you money.   (35:19) Phillip Stutts Many times entrepreneurs are the worst at school and the best at business right but many people don't realize that they can only do good with things they really care about. Find out what that is and then learn to make a living out of it. (40:12) Nir Eyal You have to do what it is you said you are going to do because most pernicious distractions are the ones that do not even feel like distractions. You may think opening an email is productive but if it's not something you planned to do with your time, it is still a distraction.   Tags: @erikvanhorn  @officialcodysperber  @philmjonesuk  @michael_bernoff  @aaronstokes  @neyal99

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Erik Van Horn, Nir Eyal, Stefan Georgi, Craig Ballantyne, Phil Jones, Aaron Stokes and Trav Lubinsky and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:36) Erik Van Horn Become a better leader. Start making really good hires. And lastly, find the right business partners. Find people that are like you, someone who shares the same vision, same strength. Surround yourself with visionaries to make it work really well. You need someone that enjoys doing their work.    (6:23) Nir Eyal The key to success is all about seeing discomfort differently. So many self help gurus tell us we should be happy all the time. This is not true. Feeling bad isn't bad. Having a bad day isn't bad. Instead we should harness these uncomfortable moments and do things that are helpful instead of hurtful.   (13:00) Stefan Georgi Try to take what you can from people. Take every good point you can find and then you can combine them all and create your own after. Look at a bunch of stuff that is working for your business and try to implement it on your own.   (19:51) Craig Ballantyne A lot of people struggle with bedtime. Go to bed at the same time every night and get up at the same time everyday. Most people would miss their sleeping time and then end up staying longer than usual. Keep an alarm so you can mentally prepare yourself everyday when you sleep. Be consistent with your sleep schedule.   (25:08) Phil Jones When you are selling something to someone, if you do not believe in what you are selling, no amount of marketing skills will sell it for you. People will see right through you and they won't buy from you. Get clear on what you are selling and believe in it so that you can then talk to people about it confidently.    (29:00) Aaron Stokes A lot of us when we are at standstill, we tend to use the easiest way out which is usually not even that great. We just want to save face. However, many times when you are stuck it is usually the ugly, uncomfortable way that is the right one. Never shy yourself from a path that may not be so flashy in order to get out of your swamp.   (33:04) Trav Lubinsky The most important thing is to have a good story. You have to connect with the people that you are telling it to. It needs to resonate with your audience. That is why it is very important to know who you are as a brand and as a person so that you can really connect with your audiences.   Tags: @erikvanhorn  @neyal99  @stefangeorgi  @realcraigballantyne @philmjonesuk  @aaronstokes  @trav