Your Writing Coach

Your Writing Coach Podcast   Are you in the process of writing a book or do you want to become an author? Find out my top tips for writing and book publishing, whether you're self-publishing on Amazon KDP or your publishing through a traditional author. Learn when to hire a ghostwriter, how to get started on writing your book, and tools you can use to become an effective writer. In this episode, Danielle and Sicily, founders of Octane Design Studios in Kentucky, interviewed me for their podcast More Than Graphics - an award-nominated podcast for women and creatives in the tech space! Tools You Can Use to Become a Better Writer With so many writing tools out there, including ChatGPT, what tools are good to use when you're writing your book? While you can use ChatGPT, the ChatGPT AI, the ChatGPT app or another open AI to write your book, this isn't recommended because the content is copied from other platforms and many times this can fall into the category of plagiarism. Find out how to use ChatGPT for ideation and rewrite the content so you don't get flagged when you use your plagiarism checker. Joining a Writer Focus Group   If you are a writer, you're writing a book, or even if you enjoy writing for yourself, then you'll want to consider joining a supportive writer's group. A group that I like is The Daily Writer by Kent Sanders. Check out his community of professional writers, hobbyist writers, and book authors. You can also attend a writing conference if you want to experience and learn more about writing as well as network with other writers.   Podcast Resources   Find out more about course creation from Octane Design Studios Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Your Writing Coach on YouTube Join Your Writing Coach Community today!  

Your Writing Coach Podcast   Are you in the process of writing a book or do you want to become an author? Find out my top tips for writing and book publishing, whether you're self-publishing on Amazon KDP or your publishing through a traditional author. Learn how to develop good writing habits, how to use mind maps to build your book content, and how to find a ghostwriter. In this episode, Danielle and Sicily, founders of Octane Design Studios in Kentucky, interviewed me for their podcast More Than Graphics - an award-nominated podcast for women and creatives in the tech space! Getting into Good Writing Habits Do you have good writing habits? It's hard to form habits, especially good ones because our brains always want to default to what we know. In my interview, the two gals from Octane asked me about how to form good writing habits, how to write a book, and when you should choose a title. We also cover the top mistakes to avoid when writing your book and how to find a ghostwriter if you decide to have a professional with you when you write your book. Book and Content Ideation   Ideation, or the process of coming up with ideas, can be hard when you're writing your book, especially if you're not a professional writer. Find out how you can build your book content using a mindmap for ideation as well as to construct your book outline. Learn why you don't want to copy and paste your content from your blog, podcast, or video channel directly into your book and how to go about translating this content so that your readers will enjoy and value the content in your book as well as the content on your channel or website.   Podcast Resources   Find out more about course creation from Octane Design Studios Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Your Writing Coach on YouTube Join Your Writing Coach Community today!  

Your Writing Coach Podcast   Are you an author of a book? If you are an author or writer, you'll want a fantastic website for clients and leads to visit that garnishes excellent SEO so people can find you online. Today, I have the pleasure of speaking with Danielle and Sicily, founders of Octane Design Studios in Kentucky. This is the first of a two-part series where we chat about Wordpress plugins, Wordpress maintenance services, custom WordPress development services, and how you can hire Danielle's WordPress web design company.   What is a WordPress website? WordPress is a popular content management system (CMS) that allows users to create and manage websites easily. A WordPress website is a website that has been created using the WordPress CMS. WP is an open-source platform that provides a range of customizable templates and themes, making it easy for users to create websites without any coding knowledge. It also offers a range of plugins that can be used to add additional functionality to your website, such as contact forms, social media integration, and e-commerce capabilities. On this platform, you can create and construct websites to be used for a variety of purposes, including personal blogs, business websites, e-commerce stores, and more. They are highly customizable and can be optimized for search engine optimization (SEO) to help improve their visibility in search engine results pages (SERPs). What are the Advantages of Using a WP website?   WordPress is a user-friendly platform that makes it easy for even non-technical users to create and manage a website and offers a range of customizable templates and themes, allowing users to create unique websites that reflect their brand and style. WP is built with SEO in mind and offers a range of plugins and tools that can help optimize your website for search engines and also are highly scalable, meaning they can grow and expand as your business or website needs change.   In addition, WordPress has a large and active community of users and developers, making it easy to find support and resources when needed. With plugins like WooCommerce, WordPress can be used to create powerful and customizable e-commerce websites. An open-source platform WP is free to use and can be customized.   Podcast Resources   Find out more about course creation from Octane Design Studios Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Your Writing Coach on YouTube Join Your Writing Coach Community today!  

Your Writing Coach Podcast   Are you an author of a book? Whether you've self-published or you're publishing through a publisher, you can always use more revenue generation with your book. Today, I have the pleasure of speaking with Lucas Marino, author of Monetize Your Book with a Course on how you too, can make more income with your book by adding an online course to your offering.   What is an online course?   An online course is a class you can take at your own pace online. While some are free, we are going to chat about how you can make money with an online course that is attached to your book.   “Beyond the nuts and bolts, Lucas teaches the reader how to figure out who their ideal student is and how to find them. He covers everything from class design to landing pages. Are you ready to learn how to build your course?”   How to Build an Online Course   Lucas discusses the biggest misconceptions people have when building an online course, the difference between the use case of books and online courses, recommendations for beta testing your online course and how to use backward design to construct your digital online course around the learning goals of your online course.   Why Create an Online Course?   In today's digital world, there are so many people building online courses. However, your advantage is that your followers will want to listen to you and learn from you because they like your personality and style.    If you are, then join us today for an interview with Lucas Marino and find out how to build a course, develop your curriculum, manage your content, how to receive testimonials, create your course site, bring in course sales, and how to monetize your product line.   Podcast Resources   Find out more about course creation from Lucas Marino Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Your Writing Coach on YouTube Join Your Writing Coach Community today!  

Your Writing Coach Podcast   Do you have your social media setup and posting on a regular basis? What about your email campaign? While many business owners see social as a great place to sell, where the gold is in selling is having an excellent email campaign. In addition to having a broadcast campaign, an email drip campaign is the most effective way to automate your email marketing and grow your email list.   What is an email drip campaign?   An email drip campaign is a marketing campaign that is setup through your email. You set up and schedule out your email drip campaigns to send them automatically every few days to people who subscribe to your lead magnet or landing page. Although email campaigns are the best use of your time and marketing money, not many people utilize the power of email campaigns.   Why are email drip campaigns important?   Email drip campaigns are important because they allow you to connect with customers for longer amounts of time. Because your drip campaign is automated, you're able to keep an important connection with your clients while being able to focus on other business tasks. With your campaign, you will catch the interest of leads and potential clients while passively selling your products and services.    An email drip campaign and an email broadcast are different entities. Email broadcasts are messages that are sent to your entire audience at the same time and are usually one-off emails. Your email drip campaign is automatic and accounts for special events that may only apply to a few readers, like birthdays and anniversaries. Your drip campaign emails are also sequenced, meaning they go out in a specific order.    Podcast Resources   Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook Join the  Marketeers Mastermind Community Today!

Your Writing Coach Podcast Season 02 Episode 15 What is an email campaign?   Do you have your social media setup and posting on a regular basis? What about your email campaign? While many business owners see social as a great place to sell, where the gold is in selling is having an excellent email campaign.   What is an email campaign?   An email campaign is a marketing campaign that is setup through your email. You can plan and schedule out your email campaigns so you don't have to write and send them at the time you're creating your emails. Although email campaigns are the best use of your time and marketing money, not many people utilize the power of email campaigns.   What can you write about in your emails?   Let's start by finding your email topic. It's always a good idea to narrow it down to one topic to start; it's even better when that topic is the one you have the most expertise in, the one you find the easiest to write about. Write your emails out on a document that sticks around, like a Word document or Google document, as opposed to in the email composer. This helps you stay consistent.   How often should I send emails?   Consistency is key. Your timing must be precise and intentional. Batch out your content by picking a time and day each month to work on new email content and graphics. Your email campaign should be completed and scheduled ahead of time, so your work is where you want it to be. Your recipients will be able to tell when you're scrambling.    Finally, check on your aesthetics. You'll want to include graphics that appeal to your reader. I often use Canva for this. Your email should make them want to visit your website and/or blog. Make sure you include a way to direct your reader back to your website.    Podcast Resources   Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook   Join the  Marketeers Mastermind Community Today!

Your Writing Coach Podcast Season 02 Episode 14 Can a ghostwriter edit your book?   Have you thought about hiring a ghostwriter to work with you on your first or next book but you're not sure how much they charge or how to hire a ghostwriter? The services that ghostwriters can offer and what they charge for their services vary greatly from writer to writer. You'll need to do your homework to learn if they require time contracts, forms of payments they will take, and how fast they can finish your book. Find out what you need to consider when you hire a ghostwriter and how ghostwriters typically charge for their work writing your book.    Who Should Write a Book?   While anyone can author a book, the verticals that benefit most from becoming an author are entrepreneurs, speakers, and business owners who want to be seen as an authority in their field. Having a book published in your name is a great way to expand the reach of your marketing campaign, give you the ability to receive higher-paid speaking gigs, and increase the number of touchpoints to obtain new clients. You can also write a book as a personal goal to fulfill your own bucket list item and to have an accomplishment that puts you in the top 1% of people in the world.   Why Write a Book?   There are many reasons why authors write books! Some authors want to be seen as an expert in their field, and others want to inspire with their passion. Another reason for writing a book is to educate your clients or build your client base with a published book.   No matter the reason for writing your book, having “author” as part of your bio is a lifetime achievement and a fantastic goal to achieve. Not only does it show your network and your tribe that you're serious about your work, purpose, or business, becoming an author gives you a higher level of authority in your field.   The Job of a Ghostwriter   The job of a ghost is to write your book, and if you hire them for other services, to complete those other services too. While not all writers are ghostwriters, a good ghostwriter who has excellent ghostwriting skills takes practice and an ability to communicate well with the client. Hiring a ghostwriter is a great way to take the pressure of writing a book away from you and onto the ghostwriter's plate who can provide your book in a timely manner - many times on a much better timeline than if you were to write your book yourself.   Podcast Resources   Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook   Join the  Marketeers Mastermind Community Today!

Your Writing Coach Podcast Season 02 Episode 13 How much does a ghostwriter charge?   Have you thought about hiring a ghostwriter to work with you on your first or next book but you're not sure how much they charge or how to hire a ghostwriter? The services that ghostwriters can offer and what they charge for their services vary greatly from writer to writer. You'll need to do your homework to learn if they require time contracts, forms of payments they will take, and how fast they can finish your book. Find out what you need to consider when you hire a ghostwriter and how ghostwriters typically charge for their work writing your book.    Who Should Write a Book?   While anyone can author a book, the verticals that benefit most from becoming an author are entrepreneurs, speakers, and business owners who want to be seen as an authority in their field. Having a book published in your name is a great way to expand the reach of your marketing campaign, give you the ability to receive higher-paid speaking gigs, and increase the number of touchpoints to obtain new clients. You can also write a book as a personal goal to fulfill your own bucket list item and to have an accomplishment that puts you in the top 1% of people in the world.   Why Write a Book?   There are many reasons why authors write books! Some authors want to be seen as an expert in their field, and others want to inspire with their passion. Another reason for writing a book is to educate your clients or build your client base with a published book.   No matter the reason for writing your book, having “author” as part of your bio is a lifetime achievement and a fantastic goal to achieve. Not only does it show your network and your tribe that you're serious about your work, purpose, or business, becoming an author gives you a higher level of authority in your field.   The Job of a Ghostwriter   The job of a ghost is to write your book, and if you hire them for other services, to complete those other services too. While not all writers are ghostwriters, a good ghostwriter who has excellent ghostwriting skills takes practice and an ability to communicate well with the client. Hiring a ghostwriter is a great way to take the pressure of writing a book away from you and onto the ghostwriter's plate who can provide your book in a timely manner - many times on a much better timeline than if you were to write your book yourself.   Podcast Resources   Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook   Join the  Marketeers Mastermind Community Today!

Your Writing Coach Podcast   Have you thought about hiring a ghostwriter to work with you on your first or next book but you're not sure if you can or if you're ready to hire and work with a ghostwriter to write and publish your book? Would you like to know what services you can get when you use a ghostwriter? Get ready, because today we're going to explore what services you can use when you hire a ghostwriter and when you need to hire a ghostwriter.   Who Should Write a Book?   While anyone can author a book, the verticals that benefit most from becoming an author are entrepreneurs, speakers, and business owners who want to be seen as an authority in their field. Having a book published in your name is a great way to expand the reach of your marketing campaign, give you the ability to receive higher-paid speaking gigs, and increase the number of touchpoints to obtain new clients. You can also write a book as a personal goal to fulfill your own bucket list item and to have an accomplishment that puts you in the top 1% of people in the world.   Why Write a Book?   There are many reasons why authors write books! Some authors want to be seen as an expert in their field, and others want to inspire with their passion. Another reason for writing a book is to educate your clients or build your client base with a published book.   No matter the reason for writing your book, having “author” as part of your bio is a lifetime achievement and a fantastic goal to achieve. Not only does it show your network and your tribe that you're serious about your work, purpose, or business, becoming an author gives you a higher level of authority in your field.   When Should You Hire a Ghostwriter?   Did you know that there isn't a right or wrong reason to hire a ghostwriter? You can hire a ghostwriter at any point in your writing process, even if you've finished your rough draft. A good ghostwriter can help you write and/or improve the book content you already have written. Some ghostwriters will also offer editing services while they are writing your book, so you can have your writing and editing done with one person!   Podcast Resources   Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook   Join the  Marketeers Mastermind Community Today!

Your Writing Coach Podcast Season 02 Episode 11 How to Grow Your Email List on a Small Business Budget   Today I have a Digital Marketing Hotseat episode on Marketeers Mastermind! Bri Campano and her business partner Trevor from Numo - Numerous Perspectives where Bri and Trevor host a daily live show along with their numerous podcasts. Today Bri and Trevor are here to ask a digital marketing hotseat question: how to build an email marketing list when you have a small business sized budget?   One of the Best Digital Marketing Campaigns is Email Marketing    If you're looking to grow your business, the best way to stay connected to your clients and leads isn't through social media. When you want to build your business and create more sales from the time and money you spend with your marketing, you're best bet is to consistently send emails to your marketing list.    Email marketing, although it's been around for more than two decades, gets eyes on your content and enables you to make a personal connection with your readers without the distraction of scrolling, such as when you post content on your social media feed.   The best way to increase your email list is through offering lead magnets. Lead magnets are a great way to offer a freebee in exchange for someone's email. Now you can stay in touch with your prospective clients and followers by sending personalized messages along with educating your clients in your email campaign, positioning yourself as an expert in your field.   Building Your Email Marketing List with Lead Magnets   A lead magnet is content you can offer your website visitors and social media followers in exchange for their email addresses or other contact information. A lead magnet is a content that you give away to someone who has clicked on your link. You receive their email address in exchange for the content you give them.    The best medium to deliver your lead magnet is by creating an ebook, an online course, or a newsletter. You'll want your giveaway to be a product that is easy for them to download and use, such as a free mini-ebook, discount coupon, online course, a how-to course that's dropped to them by email, or any other type of valuable content you can provide to them that is easy for you to deliver - it should not take a large amount of your valuable time.   Podcast Resources   Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook   Join the  Marketeers Mastermind Community Today!

Marketeers Mastermind Podcast Season 02 Episode 10 The Benefits of Using a Social Media Scheduler   There are a surprising number of business owners who still believe you have to post all of your social media posts natively (i.e. get on each social media platform to post daily). However, that hasn't been the case for several years. You can easily use a social media scheduler such as Heropost, Later, or Buffer to schedule your social media for the week all in one fell swoop! Join me today as I talk about the benefits of scheduling your posts on social media through a social media scheduler.   What can I do with a social media scheduler?   Buffer and Later are two popular social media schedulers many businesses use to get their word out on social media. Build your brand in less time using a social media scheduler. With a scheduler, you can post an entire week of content at one time! You can post two weeks or more if you have your content ready to go! If you're looking for help with content, click on my link for a complimentary consult or message me via Instagram.   Can I post videos with a social media scheduler?   Yes! You can post still photographs and stock images along with videos with a social media scheduler, although for YouTube I recommend posting on their platform with their internal scheduler so you can get more views on your videos. Some social media schedulers, such as Heropost also allow you to post on LinkedIn and even post articles to your Google My Business listing!   Podcast Resources   Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook Join the  Marketeers Mastermind Community Today!

Marketeers Mastermind Podcast Season 02 Episode 09 Six Benefits to Using a Branded Hashtag While many companies who are on social media understand they have to use hashtags, many businesses don't understand how to use or how to make a branded hashtag for their business. Learn how to find the best branded hashtag for your business, platform, or event and how you can utilize your branded hashtags across multiple platforms for your ideal avatar to find you online.  What is a Branded Hashtag? A branded hashtag is a hashtag you create that is an identifier of you or your business, or your “stamp”, across your content on social media. Followers who follow or interact with your hashtag will see your content in their social media feed and can easily be directed to other posts with the same hashtag.  Do You Know How to Use Branded Hashtags? Branded hashtags are a great way for your followers to find you across all your social media platforms. Most social media platforms offer a hashtag feature, like Instagram, Facebook, Twitter, LinkedIn, and others, that can make your content part of a complete brand. A branded hashtag can be an incredibly effective tool for you, your brand, or your business. Six Reasons to Use a Branded Hashtag Using a branded hashtag can bring several benefits to a business, including: Increased brand visibility: A branded hashtag can help increase brand visibility by making it easier for people to discover and engage with the brand's content. Improved brand recognition: Branded hashtags can help improve brand recognition by creating a unique and recognizable symbol for the brand. Increased engagement: Branded hashtags can encourage user-generated content, which can increase engagement and promote a sense of community around a brand. Improved tracking: Branded hashtags make it easier to track and measure the impact of a brand's social media campaigns. Increased customer insights: By monitoring the use of a branded hashtag, businesses can gain insights into customer opinions, preferences, and behaviors. Cross-promotion: Branded hashtags can be used to promote cross-promotion between different social media platforms and increase the reach of a brand's content. Podcast Resources Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook Join the  Marketeers Mastermind Community Today!

Marketeers Mastermind Podcast Season 02 Episode 08 What is a Branded Hashtag and Why You Need One for Your Business   While many companies who are on social media understand they have to use hashtags, many businesses don't understand how to use or how to make a branded hashtag for their business. Learn how to find the best branded hashtag for your business, platform, or event and how you can utilize your branded hashtags across multiple platforms for your ideal avatar to find you online.  What is a Branded Hashtag? A branded hashtag is a hashtag you create that is an identifier of you or your business, or your “stamp”, across your content on social media. Followers who follow or interact with your hashtag will see your content in their social media feed and can easily be directed to other posts with the same hashtag.  Do You Know How to Use Branded Hashtags? Branded hashtags are a great way for your followers to find you across all your social media platforms. Most social media platforms offer a hashtag feature, like Instagram, Facebook, Twitter, LinkedIn, and others, that can make your content part of a complete brand. A branded hashtag can be an incredibly effective tool for you, your brand, or your business. Choose a Branded Hashtag That Fits Your Brand Make sure to pick a branded hashtag that represents your brand, and choose a hashtag that is unique to you, your brand, or your business. Your hashtag should make your company culture, event, or product clear and accessible to those using your hashtag or seeking a business/product like yours. Many other entities use branded hashtags, so it is important to make sure your branded hashtag is specific and easy to find, while also offering something different than any competition.  Your branded hashtag is your personal or professional stamp. Use your branded hashtag on all social media platforms, your blog, and your website. This will ease the process of finding your platforms and content for any clientele and other potential clients.  Podcast Resources Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook Join the  Marketeers Mastermind Community Today!

Marketeers Mastermind Podcast Season 02 Episode 07 How to Build the Most Effective Hashtag Lists for Your Brand While many companies who are on social media understand they have to use hashtags, many businesses aren't using the correct hashtags for their brand. Today, I'm joined by Marketeers Katie Carodine of Katie Carodine Photography and Eric Singer of Your Future in Franchises to explain the best practices on how to use hashtags which will draw people to your brand on social media. What is a Hashtag? The pound symbol is known as a hashtag in the social media world. In the old-school terminology, hashtags were used to denote numbers. A hashtag is a symbol that represents a tagged category and is used to facilitate more effective search results.  Chris Messina introduced Hashtags in the summer of 2007, a web marketing specialist. He suggested that Twitter start using the pound symbol to group related Tweets together. From here, other social media platforms adopted the practice, and today, you can find a myriad of hashtags in the world of social media. How Do I Create Hashtags? The 411 on hashtags: Start with # and your keyword.  Don't use spaces, punctuation or other symbols. Hashtagged content can only be seen on public accounts by others.  Make sure your hashtags are short and easy to remember. Use hashtags that describe your content Don't stuff unrelated hashtags into your content because they are popular or trending if they are not related to your content Don't use hashtags in your storyline. Put them under your story with three to six spaces between your story and your hashtag family. How to Use Hashtags The best time to use hashtags on your website is when you intend to share your blog content on social media platforms as posts. Also, they can be helpful if you want them to be searched on social media platforms. Using them between 5,000 and 10,000 times is recommended to achieve greater visibility. However, remember that using already popular hashtags with a large following will only make it harder to find you on the platform. Podcast Resources Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook Join the  Marketeers Mastermind Community Today!

Many of my clients don't have an understanding of the difference between hashtags and keywords. To understand how to use these effectively in marketing and get the most exposure when using hashtags on social media and keywords in your content, you need to learn the use case for keywords and hashtags, in addition with how and when to use each of them in your digital marketing. What is a Hashtag? The pound symbol is known as a hashtag in the social media world. In the old-school terminology, hashtags were used to denote numbers. A hashtag is a symbol that represents a tagged category and is used to facilitate more effective search results.  Chris Messina introduced Hashtags in the summer of 2007, a web marketing specialist. He suggested that Twitter start using the pound symbol to group related Tweets together. From here, other social media platforms adopted the practice, and today, you can find a myriad of hashtags in the world of social media. What is a Keyword? A keyword is a word or phrase that relates to a specific topic. For example, "best business strategies" is considered a keyword. Anyone who enters these keywords into search engines will receive millions of results (SERP). The keyword you use should be frequently searched for on search engines and has a high number of monthly searches. While hashtags are mainly used in social media, keywords are used by search engines. Podcast Resources Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Marketeers Mastermind on YouTube Be a part of Marketeers Mastermind on Facebook Join the  Marketeers Mastermind Community Today!

Marketeers Mastermind Podcast Season 02 Episode 05 How Can I Use Instagram to Grow My Membership Program?   Kent Sanders is the founder of Inkwell Ghostwriting, which helps leaders grow their businesses through books and other content. Kent loves to help other writers cultivate the habits for creative success. Join us for today's show as Kent shares with us about his businesses, and later on, we answer Kent's burning question on how to use Instagram to grow his membership program! Building a Ghostwriting Business and a Writers Community Starting as a freelance writer, Kent shares with us how he ended up focusing on Ghostwriting after trying his hand at many businesses. Kent desires to help writers develop skills and the right mindset for writing success, leading him to start the Daily Writers Club. Kent talks about the Daily Writers Club as a community of writers and how it has benefited the members. Also, Kent talks about the three top lessons he has learned running his ghostwriting business and the Daily Writers Club. Marketing Successfully on Instagram Kent's first burning question is the most effective way to promote his businesses on Instagram. From using reels to collaborating with other users and using video posts on social media, Lynn and Mark share some great tips on being successful on Instagram and Facebook. Connect With Kent Check Out Kent On The Web Connect with Kent on Facebook Podcast Resources Sign up for Your Complimentary Website Review Learn how Lynn Smargis can help you grow your digital content Subscribe to Write For You Content Creation on YouTube Join Marketeers Mastermind Today!            

Marketeers Master Podcast Season 02 Episode 04 Ten Ways to Use your Lead Magnet to Generate More Emails   I often get the question, “Where can I use my lead magnet?” If you didn't listen to the last episode, definitely check out episode 03 where I show you how to make a lead magnet. Also, make sure to pick up a copy of my free ebook How to Make a Lead Magnet, then listen to this episode to find out ten ways to use your lead magnet to generate more emails.    Ten Ways to Use a Lead Magnet to Grow your Mailing List   Listen in as I share how you can use your embed code and lead magnet link on different platforms for more subscriptions. If you are offering an online course, I share some tips for creating a lead magnet chain. I give a guideline on how you could use a QR code generator to develop a code for your lead magnet and open up more avenues for sign-ups. Also, find out why the Link tree QR code is a great and versatile tool to help you manage your links.   Other ways to Market your Lead Magnet   I share why sending voice messages on Social media networks such as Facebook and Instagram is an effective strategy to increase engagement and get more email subscribers. I talk about pinning a post on the top of your page as a relatively new social media feature that you can utilize to get more people to see your lead magnet. Your website is a great place to market your lead magnet. Find out some great ways of incorporating your lead magnet on your site.   Podcast Resources Sign up for Your Complimentary Website Review Learn how Lynn Smargis can help you grow your digital content Subscribe to Write For You Content Creation on YouTube Join Marketeers Mastermind Today!        

Marketeers Mastermind Podcast Season 02 Episode 03 What is a Lead Magnet?   Let's talk about lead magnets and how you can use lead magnets to boost your marketing efforts. Find out what a lead magnet is, and how you can use a lead magnet to boost your email marketing list! Make sure to pick up a free copy of my ebook How to Create a Lead Magnet for step-by-step instructions of how you can make a successful lead magnet for your digital marketing campaign! Lead Magnet Ideas to Grow your Email List The chance you have interacted with a lead magnet, even without awareness, is high. A Lead magnet refers to free products or services to gather potential customers' contact details. Listen in as I share more on why lead magnets are important and how to use them to launch your email marketing campaign.  What do your clients ask you often? Answering these questions is the best way to generate a great lead magnet. Find out more creative ways of coming up with lead magnets. I also discuss the structure of a good lead magnet and why your lead magnets should not be salesy.  Different Types of Lead Magnets Offering free consultations might be a common lead magnet, but I share reasons you would rather avoid free consultations and offer webinars consistently. I delve into details of different types of attractive lead magnets, such as E-books, Email courses, quizzes, online courses, journals, and planners, as I share some great tips on how to use them effectively.   Podcast Resources Sign up for Your Complimentary Website Review Learn how Lynn Smargis can help you grow your digital content Subscribe to Write For You Content Creation on YouTube Join Marketeers Mastermind Today!      

 Marketeer Mastermind Podcast Season 02 Episode 02 Where Should I Spend My Marketing Dollars? You might have a marketing budget but still find it a challenge deciding on which platform  to focus your marketing efforts. Jenn Mangum joins us in today's podcast as we guide you on the best way to spend your marketing dollars. Where is Your Audience? Are your customers on social media sites like Instagram and Facebook, or are they likely to search for your services on Google and Bing? Mack shares with us the importance of focusing on the platform where your audience is. Besides, focus on your existing clients. Find out if your customers have new needs and find a way of meeting their needs. At times we put too much emphasis on acquisition of clients and forget to serve our customers satisfactorily once we have them on board. A Guide to Email Marketing Discover why email marketing is a great place to start your marketing campaign. What email platform you can use for your email marketing plus if it's better to use one or two email platforms. We also discuss the need to diversify your email list. For instance, have your current clients whom you can upsell to, on one email list and a general email list to recruit new clients. You'll also want to send out your emails constantly and have your emails professionally written for the highest quality content to send to your followers. Using Lead Magnets Lead magnets are an effective way of growing your mailing list. We discuss how to go about setting up lead magnets and thereafter creating a drip campaign to automatically send out emails. We also share how to integrate landing pages in your email marketing campaign. Google My Business Articles Lynn shares with us her personal experience on how posting articles on Google My Business is bringing a lot of traffic to websites. Get to know why posting regularly on Google My Business is a good way to spend your marketing dollars Connect with Jenn Visit Jenn's store Spruce Your Home in Midway Celebrate Christmas all year around at Kringles Midway Watch Mistletoe Mixup on Amazon Prime and see Jenn's stores featured in this show!   Podcast Resources Sign up for Your Complimentary Website Review Learn how Lynn Smargis can help you grow your digital content Subscribe to Write For You Content Creation on YouTube Join Marketeers Mastermind Today!    

Marketeers Mastermind Podcast Season 02 Episode 01 Season 02 Trailer   Welcome to another season of the Marketeers Mastermind Podcast! Unfortunately, my co-host Mark Thackeray won't be joining me this season, and he will be missed on this podcast. Hopefully, Mark will be able to come back for Season 03!   This season is full of great information about digital marketing, content marketing, and how to use different types of marketing to increase your SEO. Each episode will deliver a Digital Marketing 101 class, a short episode under 15 minutes highlighting a different aspect of digital marketing. So make sure to follow, like, or subscribe to my podcast on your favorite podcast player, so you'll have the next episode dropped right on your device each Tuesday morning!   What is a Lead Magnet?   In episodes three and four, I'll cover what a lead magnet and great ideas on how to market your lead magnet is. Lead magnets are a great way to gather emails you can add to your email marketing list.    Where Should I Spend My Marketing Dollars?   In our next episode, Season 02 Episode 02, I have a great interview with Jenn Mangum about the best place for a small business owner to spend her marketing dollars. Jenn has been a client of mine in the past, and I've helped her grow her social media channels. So tune in to find out more about where you can get the most bang for your buck when you're spending money on marketing.   Should I Use TikTok or Instagram to Promote my Membership Offer?   In episode 05, we talk to Kent Sanders of the Daily Writer Community. Kent is a fantastic writer with an amazing community that I'm a part of and would highly recommend to any writer. He is also leading a writing retreat on October 18th, so sign up if you're interested in writing your first short book!   Podcast Resources Sign up for Your Complimentary Website Review Learn how Lynn Smargis can help you grow your digital content Subscribe to Write For You Content Creation on YouTube Join Marketeers Mastermind Today!  

Marketeers Mastermind Podcast Season 01 Episode 29 Effective Ways to Ask for Google Reviews   When you want better local SEO, the quality and quantity of your Google reviews are an essential metric. Today, we will share effective ways to ask for Google reviews to boost your ranking and get your business the social proof you need to get ahead of your competition. Why Are Google Reviews Important? Our nature as social creatures makes us consider other people's experiences before deciding on what products to purchase. Therefore, Google also takes these reviews into account when ranking sites. You'll need to have a Google My Business account for your business to receive Google reviews. Once you have a Google account, you'll want to make a Google My Business listing for your different business locations. Each location can have its own reviews, and consumers can find your business based on their location. Targeted Ways to Ask for Google Reviews   We discuss using social media, personalized text messages, emails, and videos to ask for reviews on Google. Also, find out why you need to be tenacious to get more great reviews than your competition. We also explore the option of using automated management software to send out texts to clients for reviews.   Learn simple ways to get quick reviews such as testimonials, use of QR code linking to Google, and why it is advisable to ask for a review immediately after a purchase is made. Also, find out why we caution businesses not to ask many clients to add a review within a short time frame.   Lastly, learn why you need to respond to your reviews on Google, whether they are positive or negative. And be especially careful to respond professionally when replying to negative reviews.   Podcast Resources Sign up for Your Complimentary Website Review Learn how Lynn Smargis can help you grow your digital content Subscribe to Write For You Content Creation on YouTube Join Marketeers Mastermind Today!        

Marketeers Mastermind Podcast Season 01 Episode 28 Creating Articles for Google My Business   Are you looking into new ways to increase your visibility and online presence? Then, join us as we share how to create articles for Google My Business, with the aim to increase your chances of showing up on search results.   What Topics Do I Write for Google My Business Articles?   The first step in writing articles is to identify what topics to write on. Mark shares why it's advisable to start by writing about frequently asked questions you get from your clients. In addition to writing articles, you can also add new products, upcoming events, and any offers you have on your Google My Business.   Photos and Videos for your Google My Business Articles   Lynn talks about the importance of adding photos and videos of your services and products to your articles on Google My Business. The images or videos you add should always relate to the article content. We also discuss if it's necessary to use professional photographers to take your photos.   Proofreading and Editing your Articles It's common to find mistakes when writing online articles. This is why it's crucial to have your articles written professionally? We give out some tips on proofreading your articles and free tools to help you edit your articles.   Posting your Article on Google My Business   We will give you a step-by-step guide on posting your articles and photos once you have them ready. On some occasions, your article might get rejected. Find out some tips to get your article accepted after an initial rejection. For most articles, you're good to go once they are posted. Google My Business articles are a great way to add more SEO to your website.   Podcast Resources Sign up for Your Complimentary Website Review Learn how Lynn Smargis can help you grow your digital content Subscribe to Write For You Content Creation on YouTube Join Marketeers Mastermind Today!        

Marketeers Mastermind Podcast Season 01 Episode 27 Why You Need Google My Business As a business, you have the opportunity to create a Google My Business account, update your listing and share your information. That's one of the things that Google looks at as it crawls for information to respond to queries. Listen in as we get into details about using Google My Business effectively What is Google My Business Google My Business is a profile that provides a lot of great information about your business, ranging from your hours of service, what days you're open, what days you're closed, your specific services, an about page and much more which we will talk about. Google My Business also gives insights such as  what's happened during a particular month, quarter or week, in your business.  Getting Started With Google My Business The first thing is to have a Google account, you cannot do a Google My Business Without a Google account. A Google account is free. You then need to set up a business account. We shall also guide you on how to create a profile, submit your business listing and go through the verification process. Important Aspects of Google My Business We will share why it is important for you to add photos and videos in your Google My Business. We discuss the importance of adding individual service descriptions of what your business offers. We also discuss why asking your clients for reviews is necessary and the best way to go about it. We also explore ideas on how to respond to negative reviews. Updating your business information is very crucial, as it allows you to communicate on various aspects of your business, which you have changed. We guide you how to update your hours, address and services so that it's consistent across the web. Podcast Resources Sign up for Your Complimentary Website Review Learn how Lynn Smargis can help you grow your digital content Subscribe to Write For You Content Creation on YouTube Join Marketeers Mastermind Today!          

Marketeers Mastermind Podcast Season 01 Episode 26 Understanding Website Data Analyzing your website data is a very important activity that will guide your marketing while also helping you make important business decisions. Listen in to learn some of the most effective ways to use data from Google Analytics to grow your business. Getting Started with Website data and analytics We start by looking at why it's important to track your website data. There are dozens of WordPress plugins that one can use to generate website data, however we share why Google Analytics is our most preferred tool. Functionality of Google Analytics We will take you from the basics of signing up for a Google Analytics account and linking it with your website. Google Analytics is so powerful, it has access to a lot of data, we share different metrics and what to make out of it. We take look at We also explore traffic channels, conversion rates and how you can use this data to identify which medium brings in more revenue.   Podcast Resources Sign up for Your Complimentary Website Review Learn how Lynn Smargis can help you grow your digital content Subscribe to Write For You Content Creation on YouTube Join Marketeers Mastermind Today!  

Marketeers Mastermind Podcast Season 01 Episode 25 Making Sense of Social Media Data   Many of us know we need to be on social media, but did you know that there is data from your social media accounts that you can use to create more focused and targeted social posts to get more traction on your platform? Tune in to find out how focusing on the data in your business, specifically the marketing data both on social media and website data, can work to your advantage when posting your social media posts.   Social Media Stats For Your Small Business   We will delve into social media stats to help you understand how they look, why we look at them, and what those stats mean. We will look at the metrics and make sense of the data that the social media platforms provide.   Many business owners find themselves in a situation where they will put out content haphazardly and hope they get followers, engagements, and likes. Small business owners get a little frazzled because there are so many options and social media choices that they can dig into with your social media. We will shed light on what you want to look at when you check out your stats.    Digital Marketing Metrics and Stats to Utilize for Your Small Business   There are a few reasons why data is essential for your social media campaigns. Mark will explain how data helps utilize your time, money, and energy more efficiently. Also, how using your social media data can help you stand out. Finally, you can gain insights into your social media postings using your stats to guide your digital marketing plan. A few social media platforms have statistics, and we're going to dive into what types of statistics they have.   Facebook and Instagram have different stats, even though they are both owned by social media platforms. So why would the same post do well on Instagram and not on Facebook? We will share insight on whether posting daily will get you better statistics and how the algorithms have advanced and evolved, including how to evolve with the algorithm and use statistics and data to improve your social media. How Social Media Tools Help Your Small Business   The audience section of your Facebook statistics shows how many people on each platform are following you or your business. In addition, this section also gives you information on the age, gender breakdown, and cities that your followers live in. We will see how vital this information is and how this data will inform what you post on social media. Lastly, we will also look at insights, which go deeper into specific data such as impressions and interactions.   Podcast Resources Sign up for Your Complimentary Website Review Learn how Lynn Smargis can help you grow your digital content Subscribe to Write For You Content Creation on YouTube Join Marketeers Mastermind Today!