Podcasts about your audience

Leveraging social media and your email list to make your content work smarter with Ben Jabbawy from Grocers List. ----- Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from Grocers List.  Turning Followers into Revenue with Ben Jabbawy from Grocers List In this week's episode, we're continuing with our Grocers List mini-series with Ben Jabbawy, the founder of Grocers List! He'll dive deep into how creators can truly leverage social media — not just for likes, but for real, tangible growth. The key is to shift your mindset from surface-level content to strategic storytelling that drives your business forward. You'll also hear about why email lists are a creator's secret weapon. While algorithms change, your direct connection with your audience shouldn't. Building a list gives you control over your communication and creates consistent revenue opportunities. Plus, he'll unpack how to make your content work smarter by using automation, repurposing assets, and minimizing the busywork that slows creators down. You won't want to miss this episode! Three episode takeaways: Social media can be used to build a business: The episode emphasized how important it is for creators to use social media platforms to capture real value and drive their entrepreneurial goals, not just for surface-level engagement.  Email lists are a creator's best friend: You'll hear about how crucial email lists are for maintaining a strong connection with your audience and building reliable revenue streams. It's all about owning your audience and having direct communication, rather than relying solely on ever-changing social media algorithms. Make your content work smarter, not harder. Creators, especially food creators, can benefit from tools and strategies that reduce friction in sharing content, automate workflows, and repurpose what they've already created. This frees up time and expands reach without sacrificing user experience — it's a win-win situation! Resources: Grocers List Privy Lexi's Clean Kitchen Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K Episode 516 of The Food Blogger Pro podcast: Diversifying Income Series: Monetizing Your Email List with Matt Molen Episode 201 of The Food Blogger Pro podcast Episode 229 of The Food Blogger Pro podcast: Email Marketing – Strategies for Bloggers with Allea Grummert Episode 288 of The Food Blogger Pro podcast: Email for Bloggers – Maximizing the Value of Your Email List with Allea Grummert Episode 398 of The Food Blogger Pro podcast: The Importance of Surveying Your Audience with Email with Allea Grummert Episode 475 of The Food Blogger Pro podcast: Grow Your Email List and Connect with Your Audience with Allea Grummert Episode 505 of The Food Blogger Pro podcast: Maximizing Affiliate Revenue with Deep Linking Ecommerce Marketing School podcast Follow Grocers List on Instagram and check out Ben's Instagram here. Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsor! This episode is sponsored by Grocers List. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-26Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-26In this video, I share the hard-earned lessons from 15 years of building businesses - the truths about entrepreneurship that no one talks about, why you need to surround yourself with A-players not energy vampires, and why building your audience should start today, not tomorrow.This is the real, unfiltered truth about what it takes to succeed as an entrepreneur in your 20s and 30s.Get my full Peace + Profit + Purpose presentation here: https://fos.now/yt-discover-peace-profit-purposeVideo title ideas (for the algo):If You're Under 35, You Need to Hear ThisI'm 35. If You're in Your 20s or 30s Watch ThisThe Advice I'd Give My 20-Year-Old Self (Hard Truths)The Real Truth About Entrepreneurship (From Someone Who Made It)Connect with me:My website: https://fos.now/yt-founder-os-26Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro01:31 - Avoid Lazy People02:47 - Blaze Your Own Path04:21 - Your Audience is an Appreciating Asset06:14 - Writing is a Superpower08:04 - Taste is The Ultimate Competitive Advantage09:12 - Peace + Profit + Purpose = Success11:25 - Health Over Everything13:35 - Perfect Practice Makes Perfect15:11 - Learning The Hard Way is Learning17:36 - Peace + Profit + Purpose Presentation#onepersonbusiness #creatoreconomy #entrepreneurship

Are you struggling to balance fatherhood, work, and staying in shape? You're not alone. In today's episode of The Jason Khalipa Podcast, hosts Jason Khalipa and Gabe Yanez dive deep into how busy dads can maintain their health and fitness without letting their family life or careers take a backseat. Whether it's early morning workouts, smarter nutrition habits, or finding ways to be more intentional with your time, this episode is packed with insights to help you thrive as both a father and a man.If you're ready to take action on your fitness goals while still showing up for your family, start by taking our Training Program Quiz and get a 7-day free trial to the Train Hard app here: https://th.fit/. With customizable programs that fit into your schedule, it's never been easier to take the guesswork out of training.In this episode, Jason and Gabe share personal stories and practical tips for staying active, the importance of being a role model for your kids, and how intentional habits can make all the difference. They also explore how focusing on gratitude and mindset has impacted their own journeys as fathers and leaders. Plus, you'll hear how travel, outdoor adventures, and facing challenges like the TH45 contribute to not only physical growth but also meaningful family moments.Take our Training Program Quiz and get a 7-Day Trial to the TH App here: https://th.fit/Code: JKPODCAST for 50% off Lab Work at Blokes: https://blokes.co/jkpodcastNever let momentum get to zero. Listen to the Jason Khalipa Podcast every Monday and Thursday on Apple Podcasts, Spotify, or YouTube.Follow Jason: https://instagram.com/jasonkhalipa?igshid=MzRlODBiNWFlZA==Follow TRAIN HARD: https://www.instagram.com/trainhard.fit/?hl=enNever Zero Newsletter: https://www.th.fit/NCFIT Programming For Gym Owners: https://www.nc.fit/programmingPhilanthropy: https://avaskitchen.org/Chapters:0:00 - Unlock Your Potential: Fitness and Nutrition Secrets1:42 - Family Adventure: Celebrating Dad's 70th in Hawaii5:00 - Fitness Fuels Fun: Enjoying Spear Fishing and Outdoor Adventures6:50 - Finding Calm: Overcoming Nervousness Underwater10:07 - Cross-Cultural Adventures: Hiking in Ecuador 11:44 - Personal Growth: Connecting with Your Audience 15:03 - Ask Me Anything: Your Nutrition Questions Answered16:44 - Role Model Real Talk: Balancing Expectations and Authenticity19:51 - Love Lessons: How Childhood Shapes Relationship Views21:30 - Parenting Conversations: Tackling Tough Topics24:47 - Timing is Everything: Effective Kids' Discussions26:16 - Show Commitment: More Than Just Words in Relationships29:24 - Purposeful Talks: Building Relationship Values with Your Kids31:01 - Faith and Family: Strengthening Bonds Together34:05 - Flight Funnies: Unexpected Encounters at 30,000 Feet35:35 - Work Attitude Matters: Finding Joy in Your Job38:44 - Digging Deeper: What Makes Job Satisfaction Truly Valuable 40:28 - Social Media Reality: The Truth Behind Parenting Highlights43:22 - Daily Gratitude: Boost Your Peace and Energy Levels44:55 - TH45 Challenge: Grow Together Through Shared Goals

When I launched this podcast six years ago, I imagined big things: millions of downloads, awards, and overnight success. But that's not what happened. Instead, I got eight downloads. And no, that's not a metaphor. In this episode, I share what actually kept me going when no one was listening. It wasn't hustle. It wasn't motivation. It was something much simpler, and much harder to stick with.For more go to: www.scottmlynch.comLevel up your life by joining my Patreon where you'll get exclusive content every week and more badass offerings (rips t-shirt in half, Hulk Hogan style, and runs around the room). And/or…Unlock practical and tactical insights on how to master your mindset and optimize your happiness directly to your inbox.If you're a glutton for punishment and want more swift kicks in the mind follow me on social:InstagramYouTubeLeave a review and tell me how I suck so I can stop doing that or you can also tell me about things you like. I'd be okay with that, too.Produced by ya boi.Past guests on The Motivated Mind include Chris Voss, Captain Sandy, Dr. Chris Palmer, Joey Thurman, Jason Harris, Koshin Paley Ellison, Rudy Mawer, Molly Fletcher, Kristen Butler, Hasard Lee, Natasha Graziano, ⁠David Hauser⁠, Cheryl Hunter, Michael Brandt, Heather Moyse, Tim Shriver, and Alan Stein, Jr.

In today's music landscape, where everyone seems obsessed with going viral on TikTok or landing that one big playlist placement, it's refreshing to hear from someone who's been in the game for three decades and has a completely different perspective.Enter Cryptic One — a New York-based hip-hop producer who's been making beats since 1989. As a founding member of the legendary underground collective Atoms Family (alongside Company Flow and other NYC hip-hop pioneers), he's watched the industry transform from analog to digital, from record stores to streaming, from street teams to social media.In our latest ProducerHead episode, Cryptic shared wisdom that flies in the face of today's instant-gratification culture. His message? Play the long game. Build real relationships. And for the love of hip-hop, stop abandoning your back catalog.Episode Chapters:* 00:00 - Introduction to the Long Game in Music Production* 02:58 - The Importance of Past Work and Marketing Strategies* 06:02 - Creative Approaches to Marketing Music* 09:01 - Understanding Social Media Algorithms* 11:57 - Navigating the Digital Landscape for Music Promotion* 14:55 - The Necessity of a Marketing Plan* 18:08 - Building a Sustainable Music Career* 23:54 - The Value of Engagement Beyond Social Media* 24:54 - Exploring Physical Music Formats* 26:46 - Building an Audience and Direct Connections* 29:17 - The Importance of Email Lists* 33:05 - Providing Value to Your Audience* 37:07 - Perception vs. Reality in Music Marketing* 40:44 - Embracing Authenticity and Risk in Content CreationSupport ProducerHeadIf you value ProducerHead and want to support the show, consider a premium subscription (just $6 per month). Your contribution directly supports us maintain and grow the show while keeping the core content free for everyone. Subscribe at ProducerHead.substack.com Get full access to ProducerHead at producerhead.substack.com/subscribe

Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did. Together, we'll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you. This episode is packed with insights on how to communicate the true value of your products and make your online store more successful.  I hope you enjoy the episode.    Links mentioned in the show:  Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience - https://sites.libsyn.com/441627/unveiling-the-fab-framework-crafting-facebook-ads-that-speak-to-your-audience Facebook Ad Success: Defining Your High-Value Audience - https://sites.libsyn.com/441627/facebook-ad-success-defining-your-high-value-audience Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

Feeling anxious about showing up on video for LinkedIn? You're not alone! In this encouraging episode, LinkedIn expert Louise Brogan takes the fear out of video and shares three simple—and highly effective—video ideas designed for professionals who want to grow their audience and authority, no matter their experience level on camera. Louise breaks down actionable strategies for overcoming shyness and leveraging video content to connect with peers, clients, and prospects. You'll discover how to turn frequently asked questions, behind-the-scenes moments, and timely industry news into engaging, repurposable LinkedIn videos. Louise also offers pro tips on maximizing your video's impact using just your phone—all without the need for fancy equipment, scripts, or perfection! Whether you're a business coach, consultant, or small business owner looking to raise your visibility on LinkedIn, this episode will leave you feeling confident and ready to hit record. Timestamps: 00:00 – Why Most People Feel Awkward on LinkedIn Video 00:35 – Introduction: Louise Brogan & Her Mission 01:03 – Video Idea #1: Answering Your Industry FAQs 02:14 – Repurposing Your Video Content for Blog Posts & Newsletters 02:26 – Video Idea #2: Behind-the-Scenes at Your Business 03:15 – Keeping Content Relevant for Your Audience 03:43 – Video Idea #3: Sharing Industry News with Your Perspective 04:28 – Starting Conversations and Building Authority 04:44 – Quick Recap & Choosing Your Easiest First Video 05:00 – Final Tips: Recording, Captioning, and Engaging Guest Bio: Louise Brogan is an experienced LinkedIn strategist who specializes in helping small business owners and professionals build their brand and grow their network on LinkedIn—without feeling overwhelmed. With a friendly, no-nonsense style, Louise empowers her clients to create authentic, engaging content that drives leads and sales. Her expertise has made her a trusted resource for anyone looking to leverage LinkedIn for business growth. Resources & Mentions: Louise Brogan's LinkedIn Profile LinkedIn's video features and updates Tips on video creation and repurposing content for newsletters or blogs Call to Action: Ready to boost your LinkedIn visibility with easy video content? Subscribe to the podcast so you never miss practical tips like these, leave us a review to let us know what resonated, and connect with Louise Brogan on LinkedIn. For more resources and support on growing your business on LinkedIn, visit our website and tag Louise when you post your video—she'd love to cheer you on!

Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they're not “ready” yet.In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators - from niche YouTubers to newsletter writers - land over a million dollars in sponsorship deals. And he's here to share a perspective that might completely change how you think about monetizing your podcast: you don't need massive numbers to make sponsorships happen. You just need the right mindset, the right strategy, and a more creative approach to what you're offering.Chapters:00:00 – Intro: Why Most Podcasters Feel Sponsorships Are Out of Reach01:45 – You Don't Need Big Numbers to Get Sponsorships (Here's Why)04:30 – The Sponsorship Continuum: How Your Pitch Changes As You Grow07:15 – Niche Shows Win: How Small Audiences Can Land Big Deals10:10 – How to Pitch Brands Using the R.O.P.E. Method13:40 – Behind the Scenes of Brand Budgets and Sponsorship Timelines17:20 – Thinking Beyond Mid-Roll Ads: Creative Ways to Monetize Your Show21:30 – Why Video Podcasts Are Essential for Growth and Sponsorships in 202525:10 – Understanding Brand Goals: Awareness, Repurposing, and Conversions28:45 – Follow-Up Strategies That Actually Get Brands to Say Yes36:10 – How to Expand Your Sponsorship Packages Beyond Just Podcasts39:20 – Building a Multi-Platform Presence to Serve Sponsors (and Your Audience)42:05 – How to Handle Follow-Ups Without Feeling Pushy or AnnoyingResources mentioned in this episode:For the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-99-how-to-land-your-first-podcast-sponsorship-even-with-under-1k-downloads-with-justin-mooreGet Justin Moore's book Sponsor Magnet: https://www.sponsormagnet.comLet's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartySubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Join me as I have a great conversation with Neel Dhingra, a prominent digital creator, entrepreneur, and mortgage industry leader, the founder and CEO of Forward Academy. He has significantly impacted the real estate and mortgage industries by leveraging content marketing and personal branding to grow his business exponentially. He lives what he teaches.We talk about the power of personal branding and content marketing, how passion can drive your business forward, and what it really takes to create content that connects. Neel shares his journey of working in the mortgage business to becoming a leader in personal branding and marketing through content creation, and he really emphasizes the importance of helping others and building a strong, supportive community along the way.We also get into some of the real challenges that come with shifting market conditions, the mindset needed to push through, and why staying focused on growth is so important. Plus, Neel gives us a preview of the upcoming Forward Event- a high-energy, in-person conference designed for mortgage and real estate professionals aiming to elevate their personal brands. The upcoming event is scheduled for July 11–12, 2025, in Las Vegas, featuring marketing experts from outside the industry who inject fresh perspectives that work. Neel brings world-class speakers like Chris Do, Dan Martell, Shade Zahrai, Johnny Cupcakes and so many more.This is an inspiring conversation with so many gold nuggets from Neel you won't want to miss!Connect with Neel:Neel InstagramThe Neel Home Podcast https://neelhome.comhttps://www.youtube.com/c/NeelDhingrahttps://www.linkedin.com/in/neelhomehttps://www.forwardacademy.comGet Loan Team Training for YOUR Team: loanteamtraining.comWatch my podcast on YouTube: https://youtu.be/3DGxFZRqXFAFollow me on Instagram https://www.instagram.com/itsireneduford/Follow me on LinkedIn https://www.linkedin.com/in/ireneduford/Follow us on Facebook: https://www.facebook.com/LoanTeamTrainingEmail: ireneandkevin@loanteamtraining.comEpisode Highlights:00:00 Introduction to Neil Dhingra and Forward Academy04:38 The Journey of Building a Personal Brand10:59 Refocusing on Passion and Enthusiasm14:45 Creative Marketing Strategies in Direct Mail and Social Media16:37 The Importance of Packaging Your Message17:43 Implementing Strategies for Success19:32 Identifying Your Target Audience22:55 Narrowing Your Focus for Greater Impact25:08 Engaging with Your Audience on Social Media30:37 The Fulfillment of Helping...

In today's show I interview my business mentee and friend Gary Brazil, a personal trainer who transitioned from a 30-year civil service career to pursue his passion for fitness Gary shares his journey of overcoming personal challenges, including mental health struggles during lockdown, and how he built a successful personal training business. He emphasizes the importance of patience, self-belief, and authenticity in coaching and marketing. The conversation also highlights the significance of building relationships with clients and the evolution of Gary's confidence in using social media to connect with his audience. In this conversation, Gary Brazil shares his journey of leveraging social media for engagement, the importance of idea generation, and tailoring content to meet the needs of his audience. He discusses the challenges of managing creativity and the significance of mentorship in building confidence in business. The dialogue emphasizes the need for personal connection in content creation and the value of understanding client demographics to effectively communicate and serve them. Timestamps: 00:00 Introduction to Gary Brazil's Journey 02:58 Overcoming Challenges and Finding Purpose 05:50 Building a Personal Training Business 09:09 The Importance of Patience and Self-Belief 11:53 Authenticity in Coaching and Marketing 15:11 Growing Confidence and Social Media Presence 22:32 The Power of Social Media Engagement 24:24 Idea Generation and Creativity Management 25:58 Tailoring Content to Your Audience 30:06 Bridging the Gap: Content and Client Needs 32:53 Building Confidence in Business Acumen 36:38 Finding the Right Mentorship Fit   Detail for my six month business mentorship: https://briankeanefitness.com/mentorship-and-business-coaching   Follow Gary on Instagram https://www.instagram.com/dubgaz/?hl=en    

Welcome to Episode 276 of the Thoughtful Leader Podcast! In this episode, we explore why thoughtful leaders tend to take things personally and how to break free from this habit. If you find yourself internalising feedback, criticism, or workplace challenges, this episode is for you. In This Episode, You'll Learn: Why thoughtful leaders are prone to taking things personally. The impact of personalizing feedback and criticism on leadership effectiveness. Practical strategies to create separation between personal identity and workplace challenges. Key Takeaways: Understand Why We Take Things Personally Thoughtful leaders are introspective and tend to overanalyse situations. Low confidence or comparison to extroverted colleagues can make leaders more vulnerable to negative self-talk. Examine the Context Write down the factors involved in a situation and assess how many are actually about you. Extract the Lessons Separate self-blame from constructive learning by asking: What would I do differently next time? Consider the Other Person's Motive Most negative interactions are influenced by external factors unrelated to you, like stress or fear. Learn more about the Iceberg Model of Human Behaviour in Episode 209. Question Expectations Ask yourself whether unrealistic “shoulds” are driving your reactions. Use Psychological Distancing Describe the situation as if you were a fly on the wall to gain a more objective perspective. Reframe the issue by imagining how you'd advise a respected colleague in the same situation. Resources Mentioned: What is Self-Concept? How to Accept Feedback in a Useful Way Should You Be Yourself or Adapt to Your Audience? Low in Confidence? That's a Good Thing Thoughtful Leader Podcast #209: How to Build Empathy Using the Iceberg Model 3 Ways to Reduce Unhelpful Thinking Leadership Confidence Online Course: Get 50% off with code CONFIDENCE-50. Check it out here. Connect with Ben Brearley: Website: www.thoughtfulleader.com LinkedIn: Connect with Ben Email: ben@thoughtfulleader.com

Perform for Your Audience of One by Sonrise Church

Keeping up with social media's constant changes can feel overwhelming. Luckily, today's guest is here to help! Taylor Loren, a seasoned content strategist and marketing expert, has spent 15 years leading teams at top brands like Girlboss and Later. Now, she helps small businesses and creators cut through the noise and build sustainable content strategies. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In this episode, we're diving into what's actually working on Instagram in 2025. Which metrics truly matter for engagement? What should creators and business owners focus on for growth and monetization? Taylor breaks it all down, plus she's busting some of the biggest myths people still believe about Instagram strategy! Episode Highlights The Key to Instagram Growth in 2025 [0:01:23] Leveraging Timely Events to Boost Engagement [0:07:35] What Platform Should You Be On? [0:14:04] Experimenting with Content: What Works Best for Your Audience? [0:23:10] What Brands Are Getting Wrong in 2025 [0:27:24] The Power of Brand Marketing [0:31:46] Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Episode Summary:  Cybercrime is advancing at an alarming rate, impacting both personal lives and professional industries—including public relations. Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the latest tactics scammers are using, from phishing emails to fraudulent links, and how PR professionals can protect themselves and their clients in this evolving digital landscape.    What You'll Learn:  Personal tips to guard against scams like phishing texts, spoofed calls, and fraudulent emails.  Why vigilance is key for protecting private information and financial assets.  How PR professionals can ensure their campaigns and communications build trust and avoid looking suspicious to audiences.  Tools and best practices for managing online safety, such as masking your email and avoiding suspicious links.  Insight into building trustworthy client relationships in a world full of online threats.  Memorable Moments:  Michelle's bank fraud story: How trusting her instincts helped her avoid a scam.  Karen's best advice: “Never answer unknown numbers. Call back the verified line instead.”  Top tip for PR pros: Ensure your links and downloads are hosted on client websites to build credibility and assure safety.  Episode Timestamps 00:00:00 - Introduction to Online Fraud  00:00:42 - Personal Experience with Scams  00:01:40 - Best Practices for Handling Unknown Calls  00:02:40 - The Rise of Cyber Attacks  00:03:40 - Protecting Your Personal Information  00:04:40 - The Importance of Trust in Communication  00:05:40 - Navigating Links and Downloads Safely  00:06:40 - Building Trust with Your Audience  00:07:40 - Avoiding Scams in Promotions  00:08:40 - Vigilance in Everyday Life  00:09:40 - Resources for Staying Informed  00:10:40 - Conclusion and Call to Action   Resources / Links Mentioned:  Know to Protect - Toolkit for tips to stay safe online Krebs on Security - Security expert that shares information on security threats Shelley DeMotte Kramer - technology expert who shares digestible insights on cybercrime and security trends. The Hacker News - Good news source for cyberthreats CSO online - News and info site for CSOs, but good place to keep up What is Two-Factor Authentication - TechTarget Apps and services for masking phone numbers and email addresses.  The Opt-Out Project - services and steps for cybercleansing Burner App - can set up multiple “burner” numbers on your cell that allow you to call and send from your cell phone Apple Hide My Email Have you or your clients been affected by cybercrime? Share your experiences in the comments or on social media to help others stay one step ahead. And if you found this episode helpful, don't forget to share it with your colleagues and fellow PR professionals.  Listen Now: Apple Podcasts | Spotify | Solo PR Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally! 

Ever feel like your best ideas get ignored? You spend hours crafting content, but instead of engagement, you get… silence. Worse, when people scroll past your work a few times, they start to build the habit of skipping it entirely. And if you don't fix this habit? Your audience won't just scroll past today—they'll forget you exist tomorrow. So how do you stop the scroll, create content that people actually care about, and build an audience that sees themselves in what you make? The answer? Psychology. Both yours and your audience's. In this episode of 'Creators That Crush,' host Shawn Buttner explores how creators can use audience psychology to create irresistible content and build a dedicated following. Drawing insights from an episode of the Creator Science podcast What You'll Learn Today: How audience psychology determines whether people stop scrolling—or keep scrolling past you. The three mindsets every creator needs to beat (or risk staying stuck). Because great content starts with YOU. Welcome to Creators That Crush, the show that helps you move from crushed to crushing it as a creator. I'm your host, Shawn Buttner, a certified high-performance coach and fellow creator, here to help you figure out what the difference between a crushed vs crushing it creator. Key Points: 00:00 Introduction: The Struggle of Content Creation 00:45 The Power of Psychology in Content Creation 01:18 Welcome to Creators That Crush 02:26 The Chocolate Covered Almond Analogy 03:02 The Importance of Consumer Psychology 04:33 Building Trust with Your Audience 05:30 The Hook and The Ending 07:32 Content That Haunts 10:50 The Halo Effect 15:44 Three Mindsets to Overcome 18:03 Developing a Punchy Psychology 23:46 Final Thoughts and Call to Action Follow up Links: Creator Science Podcast – Hosted by Jay Clouse https://podcasts.apple.com/us/podcast/creator-science/id1498801064?i=1000697590318 Grow the Show Podcast (Episode 4) – Kevin Chemidlin's framework on the Five-Minute Hook Apple Podcasts04 | How To Hook Your Podcast Listeners in the First 5 Minut… Your Free Creator Strategy Call www.shawnbuttner.com/apply Contact me on Bluesky https://bsky.app/profile/shawnbuttner.com Episodes & Show Notes: https://www.shawnbuttner.com/podcasts/creators-that-crush

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- In this BONUS episode of the Fitness Business School podcast, Pat discusses how to build a durable fitness business by focusing on fundamental principles that never change. He covers the importance of connection, convenience, value, trust, and growth. Pat also reflects on the evolution of social media and marketing platforms over the years, emphasizing the need to build a rock-solid foundation to adapt to changing trends. Finally, he introduces an Ideal Business Diagnostic aimed at helping fitness business owners pinpoint their next steps for growth and improvement. 00:00 Introduction to Building Around Constants 00:28 The Evolution of Social Media Platforms 01:40 Timeless Business Foundations 02:24 The Importance of Connection 03:31 Convenience as a Key Factor 04:13 Delivering Value to Customers 05:18 Building Trust with Your Audience 05:51 The Desire for Personal Growth 07:22 Leveraging Technology and Trends 08:14 Conclusion and Special Offer

This episode is all about stepping into the spotlight with Florence Andrews, a Hollywood actress and visibility strategist who knows how to turn fear into power. We talk about everything from leveraging adrenaline for impactful performances to ditching the pressure to be perfect. Florence shares how her acting career taught her to embrace vulnerability and confidence, creating a visibility strategy that feels true and aligned.Whether you're struggling with stage fright, unclear messaging, or just feel stuck in the content hamster wheel, this conversation offers practical tools and powerful mindset shifts. Florence's insights will inspire you to embrace your unique brilliance and show up with unapologetic confidence. Ready to own your spotlight? Let's go!Here are the highlights:(1:27) Florence's Background and Role(3:25) The Importance of Visibility in Business(6:03) Overcoming Visibility Fear(13:11) The Role of Repetition in Visibility(16:42) Speaking to Your Audience's Desires(17:56) The Power of Being AuthenticMore about Florence:Florence Andrews is a Hollywood and West End Actress, having worked as a leading lady in London's West End, and most recently playing Jenny Gucci in Ridley Scott's feature film, 'House of Gucci'. She's also a Visibility Strategist and Industry Icon Activator for impact led creatives, personal brands and service based entrepreneur, empowering them to tap into the kind of presence, positioning and strategic plan to get out of hiding, into their spotlight and own the online stage THEIR way.Having gone through self sabotage and severe stage fright in her acting career, Florence noticed the huge parallels between achieving success and an actor and as an online entrepreneur–both required grit, courage and getting unapologetically visible.Florence is all about ditching the exhausting influencer inspired rule book, breaking through the walls of your social media account and getting seen and known in a way that is joyful, aligned, and actually converts into authority, impact and income!Connect with Florence on Instagram: HERE(all freebies links etc can be found at the link in her bio)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideThis podcast is proudly produced by Wavemakers Audio

In this episode of Creator Spotlight Francis is joined by Daisy Alioto, CEO, editor and writer of Dirt Media. They explore the evolution of Dirt Media, its unique approach to content and community, and the challenges faced in the current media landscape. Daisy: https://x.com/daisandconfused Dirt: https://dirt.fyi Tasteland: https://www.tasteland.fyi 00:00 Introducing Daisy Alioto and Dirt Media 04:00 Treating Subscribers as Collectors 06:35 The Primordial Soup of the Media Environment 11:49 Running a Media Company Like a Streetwear Brand 16:49 Understanding Your Audience is Crucial 21:29 The Importance of Being Future Focussed in Business 24:56 Collaboration is Key for Growth 30:41 The Growing Responsibilities to Your Audience and Team 34:51 The Internet is Nothing Without Contribution

Welcome to Episode 159 of the EmpowerHer Business Accelerator Podcast! In this final episode before Christmas, your host, Philippa Channer, answers your pressing questions about content strategy and planning. We're wrapping up our December series with a Q&A session that dives deep into staying consistent, understanding your audience, and keeping content fresh. Episode Summary: Philippa tackles key questions on: Staying Consistent with Limited Time: Tips include batch content creation, repurposing content, using a content calendar, and setting realistic expectations. Identifying the Best Content for Your Audience: Learn about understanding your audience's preferences, experimenting and measuring results, and using diverse content types to reach various audience segments. Generating Fresh Content Ideas: Explore leveraging content pillars, asking your audience for feedback, revisiting and repurposing old content, and keeping an eye on industry trends. The episode is packed with actionable advice to refine your content strategy and prepare for a successful 2025. Timestamps: (00:00) Introduction and Holiday Greetings (01:10) How to Stay Consistent with Your Content Plan (04:30) Identifying the Best Content for Your Audience (06:45) Generating Fresh Content Ideas Without Running Out (12:30) Leveraging Trends and Reusing Old Content (13:45) Closing Remarks and 2025 EmpowerHer Program Launch Special Announcements: EmpowerHer Program Launch: Starting January, this transformative program helps female entrepreneurs level up their marketing and business strategies. Learn more here: www.empowerherap.com  Free 30-Minute EmpowerHer Discovery Session: Explore your needs and see if EmpowerHer is the right fit. Book now: Schedule Here. Happy holidays! Enjoy a well-deserved break, and come back refreshed for the new year. Subscribe for regular content on developing a marketing strategy. Connect with us: LinkedIn Facebook Instagram Email: info@channer-consulting.com Thank you for joining us this week! Remember, the content strategy is your secret weapon for growth and connection. Have a joyous holiday season, recharge, and join us in the new year for more empowering discussions. Keep shining, and see you in 2025!

Nick Broekema, a former agency owner and LinkedIn content design specialist, joined me for today's episode. Nick shares his transition from agency life to creating content on LinkedIn, leading to a successful and fulfilling career. He explains the importance of consistency, discipline, and targeting the right audience through relevant content and how he leverages LinkedIn to cherry-pick his clients. He offers actionable advice on content creation, leveraging client feedback, and staying disciplined in business. Tune in now to learn from Nick's experience in building a following of over 56,000, 20 million impressions, and how he 8x his income through LinkedIn.

In this episode of The Wealthy Practitioner Podcast, Steph shares her proven "marketing codex" framework that's transformed not only her practice but hundreds of others. She breaks down exactly how her office attracted 60 new patients in October, revealing the simple yet powerful strategies that drove those results. Steph dives deep into the four essential marketing buckets every practice needs, showing you how to leverage strategic partnerships, organic content, paid advertising, and outbound strategies without losing your mind (or your budget). Whether you're feeling stuck with your current marketing or wanting to quantum leap your practice growth in the new year, this episode delivers the exact framework you need to take your 2025 marketing to another level! 00:00 Welcome to the Wealthy Practitioner Podcast 00:20 The Challenges of Podcasting 00:53 Marketing Insights for Brick and Mortar Businesses 01:48 Analyzing New Patient Sources 04:45 The Importance of Strategic Partnerships 07:18 Exploring Different Marketing Buckets 09:13 Outbound Marketing Strategies 09:42 Engaging with Your Audience 10:41 Conclusion and Exciting Plans for 2025 If you liked today's episode and want to take your practice to another level, join the 90 day sprint waitlist here! https://go.stephaniewigner.com/widget/form/boL64NJUz1vjPh12BTnV

Margaret Fontana Media Podcast - I wanted to take some time today to reflect on this past year, talk about setting goals for the new year, and share a little practice that's helped me stay focused and positive—something I call The Good List. So, grab a coffee, tea, or your favorite notebook, and let's dive into this final episode of the year. The Power of The Good List -- The Good List is something I started doing this year, and it's been a game changer for my mindset and productivity. More on Margaret Fontana Media Podcast: The Margaret Fontana Media podcast launched in 2017. Episodes feature media professional Margaret Fontana covering topics from media, marketing, public relations, film, production, business, lifestyle, nonprofit, education, culture, arts and more. She features guests from the entertainment, design, lifestyle, style, culinary, cultural, wellness, business, & media industries.

Mark interviews Dale L. Roberts about his new book NETWORKING FOR AUTHORS. Prior to the interview, Mark shares a personal update, reads comments from recent episodes, and shares a word about this episode's sponsor. This episode is sponsored by Mark's book AN AUTHOR'S GUIDE TO WORKING WITH LIBRARIES AND BOOKSTORES. You can get the book for 50% direct from Mark from now until Jan 2024 using coupon code STARK2024 at checkout. Patrons will get access to a 75% off coupon for that book and a wider range of titles from Mark's direct sale store. In their interview Mark and Dale talk about: How long it has been since Dale has been on the Stark Reflections podcast. (Episode 96 - Sept 2019) Dale's first big breakthrough in the indie author space and how that led to him pivoting to becoming a YouTube content creator Dale's passion for helping showing other authors things related to the business of writing and publishing Their mutual passion for Rush How the word networking can be thought of as a "dirty" word Dale's unique approach to networking as an introverted person, by looking at it like a good movie or some other product that he enjoys and wanting to share that "thing" with someone else. IE, "This is super cool. You should know about this" translated into "This person is super cool. You should know them." Having a pool of like-minded business professionals An example of a solid and long-lasting bond Dale helped two people forge and the satisfaction that comes from that How this type of work connecting people is a "let me feed my soul" type of thing The way that some in person events can be extremely overwhelming for Dale and how he deals with it Dale's YouTube platform being up to 1700 videos How it's not about the number of times you fall down, it's the number of times you get back up The advice Dale received from Nick Thacker whenever he's being too hard on himself and picking apart something he has done The importance of at least showing up as a good starting step How S.D. Huston is so good at what she does at connecting with people and making opportunities and the way she shows up in so many different places Some of the things that authors can get wrong when they are networking The importance of asking questions when you're networking not just because it makes you seem more interesting, but it also helps you to uncover more things, some of which you might have in common How you should not try to rush relationships Remember that authors are a rare breed (particularly when you're in non-writer circles) And more... After the interview Mark reflects on a couple of things that Dale talked about.   Links of Interest: Self Publishing with Dale Dale L. Roberts YouTube Dale's Books EP 096 - Focusing on And Delivering to Your Audience with Dale L. Roberts EP 390 - Author Accounting Made Simple with D.F. Hart Don Rickles Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   Dale L. Roberts is a self-publishing advocate, award-winning author, and renowned video creator. With over 50 publications, he has become an authority in self-publishing, leading him to create his own YouTube channel, Self-Publishing with Dale, regarded as one of the premier information resources in the indie publishing community. Dale lives in Columbus, Ohio, with his wife Kelli and two rescue cats, Auggie and Allie.     The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0  

Are you wondering why more people aren't tuning into your podcast? The truth is, it often comes down to the content you're producing and how well it resonates with your audience. In this episode, Dave Jackson dives into the factors that influence podcast discoverability and listener engagement, emphasizing the importance of consistency and targeted content. He shares insights on how to inspire your audience to share your show with others, pointing out that even a small number of listeners can be significant if they are genuinely interested in what you have to offer. Tune in to uncover practical tips that can help elevate your podcast and attract more listeners.Takeaways: Podcasts are primarily discovered through word of mouth, so focus on content that inspires sharing. To attract more listeners, ensure your podcast has a consistent genre and content style. It's crucial to have a dedicated website for your podcast to enhance visibility and branding. Engage your audience by asking them to share your podcast with their friends. Your podcast episode titles should be enticing and informative to encourage clicks. Gather honest feedback from your target audience to improve your podcast's content and appeal. Mentioned in this episode:Podcast Hot Seat: We Make Good Podcasts GreatYou are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

01:00 Obvious truths about American politics, https://lukeford.net/blog/?p=157904 05:00 Media Postmortem: A conversation with veteran editors Marty Baron and Dean Baquet, https://www.youtube.com/watch?v=iWL5sgZi5Jg Trump's cabinet of podcasters 21:00 Dennis Prager took a nasty fall: Aaron Prager: Life with Dennis Prager, https://www.youtube.com/watch?v=8IUwh_rnG2s 23:00 Life is a spiral staircase, https://lukeford.net/blog/?p=17292 26:30 Matt Gaetz & The Non-Binary Capitalist, https://www.youtube.com/watch?v=0vyAHRijO-I 28:20 Russia uses ICBM missile on Ukraine 31:15 When the Irish began to drink 33:00 Vibe shift preceded Trump's victory, https://www.ft.com/content/e8d2fa11-e9c3-4509-b922-0a97e540ca1d 34:50 Serious Trump and Weird Democrats, https://www.youtube.com/watch?v=_p1xvNBlokE 39:00 Erik Prince about threats to Donald Trump 40:00 Zero Fail: The Rise and Fall of the Secret Service, https://lukeford.net/blog/?p=156522 43:00 Morning Joe tries to restart its relationship with Donald Trump 48:00 The fall of Matt Gaetz 51:15 Ezra Klein: In This House, We're Angry When Government Fails, https://www.youtube.com/watch?v=ZT4lxJKj0I0 1:04:40 Pete Hegseth is a terrible pick for Secretary of Defense 1:15:00 YT has had to expand its Overton window to compete with X, Rumble, Substack 1:16:00 Ross Douthat: Trump Has Put an End to an Era. The Future Is Up for Grabs., https://www.nytimes.com/2024/11/16/opinion/donald-trump-election-new-era.html 1:19:50 Comcast spinning off MSNBC, wouldn't have happened had Kamala won 1:23:30 Understanding Elon Musk 1:26:00 HRificatio of the Democrats, https://www.theatlantic.com/ideas/archive/2024/11/democrats-are-the-hr-department-of-political-parties/680634/ 1:40:00 Manliness is better than Godliness, https://gideons.substack.com/p/manliness-is-next-to-godliness 1:47:00 Personal Growth Series: The Alexander Technique, https://www.youtube.com/watch?v=bzwDRW7-vuc 1:58:00 Claire Khaw joins to discuss sexual morality https://www.lomez.press/p/aeneas-in-washington 2:00:30 Oskar Schindler saved 1100 Jews from the Holocaust, https://en.wikipedia.org/wiki/Oskar_Schindler 2:07:00 Kip joins 2:40:00 The Work of Turning on Your Audience, https://oliverbatemandoesthework.substack.com/p/the-work-of-turning-on-your-audience 3:08:00 ​​Which book are you least likely to recommend to unstable people? 3:15:00 The Long Con: The Dubious Schemes That Fund Right-Wing Media, https://thebaffler.com/salvos/the-long-con 3:20: 00 Retribution w/Steve Bannon, https://www.youtube.com/watch?v=Yrp11c8E6b8 43:50, 1:05:50, https://www.youtube.com/watch?v=a9RiDPbiiUA 3:28:00 Great Rabbinic Thinkers: Rabbi Samuel Mohilever (Part 2) || Dr. Marc Shapiro, https://www.youtube.com/watch?v=VQvjLO7ckMM 3:33:00 NYT: In Hasidic Enclaves, Failing Private Schools Flush With Public Money, https://www.nytimes.com/2022/09/11/nyregion/hasidic-yeshivas-schools-new-york.html 3:34:00 NYT: 8 Hasidic Schools Failed to Provide Basic Education, New York City Finds, https://www.nytimes.com/2023/06/30/nyregion/nyc-hasidic-yeshivas-education.html 4:14:00 The Great Controversies Of The Chofetz Chaim, https://lukeford.net/blog/?p=42671 4:18:00 Is gossip good? https://www.lukeford.net/Dennis/indexp271.html

In this episode of the Fearless Business Podcast, we dive into the strategies and secrets behind building a personal brand and growing an online audience with golf coach and entrepreneur, Eric Cogorno. Eric shares the framework that took him from a small-town golf coach to managing a thriving online business with over 400,000 followers and a $1.5 million annual revenue. Whether you're a coach, entrepreneur, or small business owner; if you're looking to grow your social media presence, master content creation, or turn your passion into profit, this episode is packed with actionable insights. It provides a roadmap for growing your brand and achieving long-term success online. Key Takeaways from the Eric Cogorno Framework: 1. Master Your Craft Before You Market Learn why being great at what you do is the cornerstone of creating engaging and authentic content. Eric shares how years of dedication to golf coaching gave him the confidence to shine online. 2. The Power of the First 100 Videos Eric reveals why your first 100 posts are pure practice and how to refine your content through small, consistent improvements. 3. Create Content for Your Audience, Not Yourself Discover how to identify what your audience craves and tailor your videos to their needs. Eric's strategy of "modelling, not copying" is a game-changer. 4. Consistency is King: Post Like a Pro Find out how posting consistently—three times per week for seven years—helped Eric build trust, credibility, and a loyal following. 5. Turn Viewers into Customers with Irresistible Offers Learn the importance of pitching your services and creating subscription-based models that keep customers engaged and coming back for more. How to get hold of Eric: Instagram: https://www.instagram.com/ericcogorno/  Facebook Page: https://www.facebook.com/cogorno.golf2/  YouTube: https://www.youtube.com/c/ericcogornogolf  Website Address(es): https://cogornogolf.com/  To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

In this episode of the Shoot Your Shot podcast, hosts Timothy Muza and Lindsay Coulter discuss the challenges of moving to a new area as a photographer and starting over with a new client base. They provide practical advice on leveraging existing skills, researching the local market, and building relationships with local vendors to establish a successful photography business in a new location. In this conversation, Timothy Muza discusses the importance of collaboration and networking in the photography industry, especially when entering new markets. He emphasizes the need for adaptability, the significance of building a strong portfolio, and effective marketing strategies, including promotions and collaborations with local vendors. The discussion also touches on engaging with audiences through social media and the importance of authenticity in communication. Want us to feature your question, photography story, or industry hot take on an episode? Send us a DM, voice note, or video on instagram @TheShootYourShotPodcast. Your privacy is important to us. If you want to remain anonymous just let us know :) Sign up with Imagen AI to streamline your photo editing and get 1500 edits free! Sign up below for this rad AF offer: https://bit.ly/timothypodcast Become an IG reel-creating machine with Social Templates! Get 25% off a yearly subscription for Black Friday with Promo code: LINDSAY. socialtemplates.co 00:00 Introduction to the Podcast and Hosts 04:05 Navigating a New Market: Callie's Dilemma 12:07 Leveraging Existing Skills and Portfolio 18:07 Researching the Local Market 24:05 Building Relationships with Local Vendors 28:12 Adapting to New Markets and Opportunities 30:34 The Importance of Portfolio Development 32:47 Promotions and Marketing Strategies 36:29 Collaborating with Local Vendors 40:07 Engaging with Your Audience on Social Media

Welcome to a new solo episode of Waking Up with Melissa. Today we dive into the must-do money generating moves to make right after a launch. You've done the hard work of launching—now it's time to keep the momentum going! I'll share with you my signature steps on nurturing your audience, identifying your ideal clients, and crafting content that keeps the excitement alive and draws people to your offer. This episode is packed with actionable insights to transform your launch into long-term income.A BREAKDOWN OF THIS EPISODE:00:00 Money-Generating Moves and Post-Launch Planning05:30 The Power of Audience Nurturing: Staying Engaged Beyond Launch Day09:23 Engaging with Your Audience to Conduct Market Research15:16 Building Community: Stay Visible To Your Audience After Launch21:15 Creating Strategic Content: Connecting Content to Your Launch Goals25:37 Sustaining Momentum and Consistent EngagementPS: Doors to the Mystic Mastermind are now open! Step into the frequency of eing a 6-figure business owner and attract the soulful currency to do the impactful work wou're called to do. Apply today and book a call with me: https://iammelissaruiz.com/uum

If you're contemplating starting a podcast, one crucial factor to consider is your passion for the topic. When a listener recently asked me about launching a history podcast, I emphasized that success isn't about the number of listeners but about having content you genuinely love and a drive to share it. I shared the inspiring story of Zita Christian, who started a podcast about her experiences with dementia—not because she was chasing popularity but because she wanted to help others. Her purpose was so clear that it outweighed any concerns about how many people might tune in.In my experience, understanding your "why" and knowing your audience are essential steps to avoid burnout and keep your podcast journey fulfilling. If you care deeply about your subject and are genuinely committed to serving your listeners, you'll find the motivation you need to push through those initial challenges.Takeaways: Having a strong passion for your podcast topic is essential for long-term success. Understanding your audience is crucial; know who you're creating content for. Your why behind starting the podcast will help you overcome challenges and burnout. Successful podcasters talk about subjects they love, regardless of listener numbers. Content and delivery are the two main pillars of a good podcast. Don't start a podcast just because it seems cool; ensure you have the drive. Links referenced in this episode:podcastconsultant.comSchool of Podcasting (use the coupon code listener)My Spouse Has DementiaMentioned in this episode:Podcast Hot Seat: We Make Good Podcasts GreatYou are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

YOU WILL NEED A PEN & PAPER to take NOTES as you listen to this episode packed with actionable tips you can implement in your messaging! In this episode, host Renee Marie and guest @itsjodiebrown, Brand visibility & messaging strategist for beauty industry leaders, discuss the challenges faced by newer educators in establishing their authority and visibility on social media, particularly Instagram. They chat about the importance of crafting a clear messaging strategy, overcoming imposter syndrome, and the necessity of sharing personal stories to connect with audiences. Jodi emphasizes the need for repetition in messaging and the significance of understanding one's unique impact as an educator. The conversation highlights the power of authenticity and purpose in building a successful educational brand. In this conversation, Jodie and Renee discuss the importance of designing impactful offers that resonate with audiences, the evolution of messaging, and the significance of articulating benefits over features. They emphasize the need for hyper-specific content that connects with the audience's experiences and desires. The discussion also covers strategies for crafting engaging content ideas and focusing on outcomes to enhance messaging effectiveness. The episode concludes with a teaser for a follow-up conversation on visibility. Time stamps: 00:00 Introduction to Educator Visibility 06:04 The Importance of Repetition in Messaging 11:58 Defining Your Unique Impact as an Educator 17:50 Connecting with Your Audience on Social Media 23:48 Designing Impactful Offers 30:05 Creating Hyper-Specific Content 39:22 Focusing on Outcomes in Messaging Key Takeaways: New educators often struggle with visibility on social media. It's essential to articulate your authority and messaging clearly. Repetition in messaging is crucial for audience retention. An origin story helps potential clients relate to you. Your unique impact as an educator should be defined and communicated. Building authority comes from authenticity, not just proclamations. Connecting with the right audience is more important than going viral. Your story can inspire others and create a connection. Purpose-driven messaging leads to greater impact. Engagement with your audience can lead to unexpected opportunities. Design your offers based on the impact you want to make. It's okay to evolve and not have everything figured out. Authenticity in messaging is more important than perfection. Transform features into benefits to connect with your audience. Use hyper-specific language to resonate with your audience. Gather customer language to enhance your content. Craft content that speaks directly to your audience's experiences. Practice makes perfect in content creation. Focus on outcomes rather than just the process. Visibility is built on a strong foundation of messaging. educator visibility, messaging strategy, imposter syndrome, origin story, social media marketing, authority building, audience connection, sales strategies, beauty industry education, personal branding, impactful offers, audience evolution, messaging, benefits, hyper-specific content, content ideas, outcomes, visibility

The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in episode release is the primary driver of success. While he acknowledges the importance of being reliable in scheduling, he vehemently asserts that the heart of a successful podcast lies in its content. Jackson's philosophy is clear: a compelling episode that resonates with listeners is infinitely more valuable than a mediocre one released on time. "Just be consistent" is not accurate, and will waste your time.Drawing from his extensive experience, Jackson shares insights on cultivating an audience rather than merely accumulating episodes. He emphasizes that many podcasters mistakenly believe that their consistency will impress potential sponsors, but the reality is that advertisers prioritize understanding the audience's size and engagement levels. Jackson encourages listeners to shift their focus from worrying about the number of episodes produced to genuinely understanding and catering to their audience's wants and needs. Through anecdotes and practical advice, Jackson illustrates the importance of audience interaction, such as conducting surveys to gather feedback and adjust content accordingly. He urges podcasters to embrace the challenge of creating high-quality, meaningful content, viewing every setback as a learning opportunity rather than a failure. Ultimately, this episode serves as a powerful reminder that success in podcasting is not just about persistence but about crafting content that engages and resonates with listeners.Takeaways: Consistency in podcasting is important, but content quality is even more crucial for success. Your podcast is merely a tool to build an audience, which is essential for monetization. Focus on understanding your audience's needs and preferences to create valuable content. Many aspiring podcasters misplace their efforts on equipment rather than improving their content. Don't be afraid to ask your audience what they want to hear; feedback is vital. Persistence in producing episodes is admirable, but engagement metrics are what truly matter. Mentioned in this episode:Come to Podindy! A Great One Day EventI will be speaking at Podindy.com where we will combine the power of podcasting to maximize your business and combine it with the magic of AI. This is an person and virtual (if you can't make it). Podcast Hot Seat: We Make Good Podcasts GreatYou are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this special milestone episode of Savvy Podcasting for Entrepreneurs, we're celebrating 300 episodes! In this episode, I reflect on my podcasting journey and shares five crucial lessons I've learned along the way. Whether you're just starting out or are a seasoned podcaster, these insights will help you grow your show, connect with your audience, and keep momentum going. Plus, I am hosting an exciting giveaway—a Podcast Power Hour session! Tune in to learn how to enter and walk away with valuable takeaways to elevate your podcasting game.In this episode:[00:59] – Podcast Power Hour Giveaway Announcement [02:53] – Lesson 1: Podcasting Isn't a Ticket to Overnight Success[03:34] – Lesson 2: Focus on Value, Not Perfection[03:57] – Lesson 3: Build Relationships with Your Audience[04:38] – Lesson 4: Use Podcast SEO to Grow Your Show[05:22] – Lesson 5: Don't Be Afraid to PivotLinks Mentioned

In this episode, Duane Brumitt and Shihan Allie Alberigo discuss the critical importance of defining and communicating your brand message as a martial arts school owner (or any business). They explore how your message is more than just your style or art—it's about the values, vision, and purpose that your school stands for. The conversation highlights: Understanding Your “Why”: Your passion for teaching martial arts (or any service) must align with your brand message. What do you want to achieve? This will help define your purpose and connect with your audience on a deeper level. Crafting Your Brand Message: Simplify and clarify your message. Whether you focus on leadership, family, or self-defense, your message should be consistent across all touchpoints—from your website to your in-class announcements. Tying Your Brand to Your Audience's Needs: Knowing your target audience is key. What are their pain points, and how can you help solve them? If you're a family-focused school, for example, speak directly to parents' concerns about discipline, confidence, and leadership for their kids. Storytelling: A powerful brand message includes storytelling. Sharing real-life success stories from your students or personal experiences helps make your message relatable and memorable. By the end of the episode, Duane and Shihan emphasize that to effectively communicate your brand message, consistency and emotion are vital. When you connect emotionally with your audience and reinforce your message at every opportunity, you create a lasting impact that can transform your school's culture and success.

Today's episode is the first of three solo episodes centered around brand storytelling. This episode explores how rethinking your brand story can propel your business forward. Find out how to humanize your brand through storytelling, creating an emotional connection with your audience, and why it's crucial to go beyond just competence and pricing when presenting yourself to prospects. Timestamps: 00:00 Introduction: Why Brand Storytelling Matters for Growth 00:26 The Importance of Story in Building Client Loyalty 01:42 The Risk of Being Viewed as a Commodity 03:46 Identifying What Makes You Unique: Personal Stories and Experiences 05:08 The Difference Between a Story and a Resume 06:04 Using Universal Emotions to Relate to Your Audience 08:42 The Role of Vulnerability in Building Trust 10:19 Differentiating Your Brand in a Saturated Market 11:35 How to Craft Brand Stories that Inspire Action Key Takeaways for Business Leaders: Personal Stories Build Loyalty: Business leaders should focus on sharing personal stories that highlight their unique approach and values. This moves your brand from being seen as a commodity to one that clients feel emotionally connected to, fostering long-term loyalty. Embrace Vulnerability for Trust: Trust is the foundation of strong business relationships. Sharing the challenges you've faced and how you overcame them will make your brand more relatable and human, which helps establish trust with both clients and collaborators. Universal Emotions Create Connection: Whether your target audience includes CEOs or consumers, using universal emotions in your storytelling, such as fear, isolation, or triumph, allows you to connect with people from diverse backgrounds on a deeper level, making your brand memorable. Inspire Action Through Strategic Storytelling: Effective brand stories aren't just about sharing accomplishments. They should be aligned with your audience's desires or fears and motivate them to take the next step, whether that's becoming a client or engaging with your brand in a new way. Rate, Review, & Follow on Apple Podcasts & Spotify Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. How to reach Christie Bilbrey www.christiebilbrey.com hello@christiebilbrey.com   LinkedIn: https://www.linkedin.com/in/christiebilbrey/ Instagram: https://instagram.com/christiebilbrey  Grow Your Business as a Podcast Guest: https://bit.ly/pod-guestingCreate Your Buyer Persona: https://bit.ly/3H4Q2Hw

In this episode of the Work at Home Rockstar Podcast, host Tim Melanson interviews Remi Leibovic, a content marketer and owner of RCL Media. Remi shares her journey, highlighting a recent success with the Latina Entrepreneur Training Program through the Hispanic Chamber of Commerce in New Jersey. The episode delves into the unique aspects of RCL Media's approach, including on-site content creation and comprehensive social media management. Remi also opens up about challenges she's faced, such as dealing with QuickBooks, and lessons learned from those experiences. The conversation shifts to practical advice on maintaining social media relevance, the importance of consistent practice, and the critical distinction between fans and audience. Remi discusses her upcoming masterclasses aimed at helping various business sectors improve their social media strategies and emphasizes the need for businesses to stay authentic and engage consistently. Who is Remi Leibovic? Remi Leibovic, MCM, is the founder and CEO of RCL Media, a Latina-owned social media agency based in New Jersey. Specializing in social media outreach and creative content, she helps businesses boost their visibility and drive sales. With a Masters in Communication Management from Rutgers University, Remi is passionate about leveraging the power of storytelling and content creation to foster meaningful engagement between businesses and their target audiences. Connect with Remi Leibovic: Website: https://rclmedia.net/home Instagram: https://www.instagram.com/rclmediaofficial/ LinkedIn: https://www.linkedin.com/company/rcl-media-llc/ Facebook: https://www.facebook.com/rclmediaofficial YouTube: https://www.youtube.com/@rclmediallc I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email. Website: https://workathomerockstar.com WHR Facebook Page: https://www.facebook.com/workathomerockstar Feel free to DM us on any of our social platforms: Instagram: https://www.instagram.com/workathomerockstar Email: tim@workathomerockstar.com LinkedIn: https://www.linkedin.com/in/timmelanson In this Episode: 00:00 Introduction to Today's Guest 00:23 A Story of Success 02:43 Overcoming Business Challenges 09:16 The Importance of Practice 16:26 Engaging with Your Audience 22:46 Exciting Business Updates 33:31 Conclusion and Farewell

In this episode of On the Homefront with Jeff Dudan, Jeff explores Social Media Secrets: Grow Millions and Land Brand Deals with Sophie "Lightning" Jamison, Nerf's Chief TikTok Officer and social media sensation. Sophie shares her journey from creating viral TikTok content to leading successful brand partnerships, offering key insights on leveraging trends and building a powerful online presence. Tune in to learn how you can boost your social media strategy and grow your following! Don't forget to like, comment, and subscribe for more insider tips on social media growth and marketing success! In this fascinating episode you will find: 00:00:00 – Intro to Sophie Jamison 00:01:30 – Sophie's TikTok Journey 00:04:00 – Posting Consistently for Growth 00:07:15 – Becoming Nerf's TikTok Officer 00:09:45 – Importance of Authenticity 00:12:30 – TikTok Algorithm Explained 00:16:45 – Creative Strategies for Engagement 00:21:30 – Working with Brands 00:24:15 – Integrating Products into Content 00:29:00 – TikTok Tips for Businesses 00:33:30 – Creating Relatable Content 00:37:45 – Engaging with Your Audience 00:42:00 – Social Media Growth Metrics 00:45:30 – Lightning Media Creative Agency 00:46:15 – Final Thoughts on Authenticity 

In this episode of On the Homefront with Jeff Dudan, Jeff explores Social Media Secrets: Grow Millions and Land Brand Deals with Sophie "Lightning" Jamison, Nerf's Chief TikTok Officer and social media sensation. Sophie shares her journey from creating viral TikTok content to leading successful brand partnerships, offering key insights on leveraging trends and building a powerful online presence. Tune in to learn how you can boost your social media strategy and grow your following! Don't forget to like, comment, and subscribe for more insider tips on social media growth and marketing success! In this fascinating episode you will find: 00:00:00 – Intro to Sophie Jamison 00:01:30 – Sophie's TikTok Journey 00:04:00 – Posting Consistently for Growth 00:07:15 – Becoming Nerf's TikTok Officer 00:09:45 – Importance of Authenticity 00:12:30 – TikTok Algorithm Explained 00:16:45 – Creative Strategies for Engagement 00:21:30 – Working with Brands 00:24:15 – Integrating Products into Content 00:29:00 – TikTok Tips for Businesses 00:33:30 – Creating Relatable Content 00:37:45 – Engaging with Your Audience 00:42:00 – Social Media Growth Metrics 00:45:30 – Lightning Media Creative Agency 00:46:15 – Final Thoughts on Authenticity 

In today's fast-paced sales environment, facts and figures alone are not enough to close deals. Storytelling has emerged as a powerful tool to build connections, engage prospects, and convert leads into clients. Effective stories enable salespeople to highlight solutions in a way that addresses customer pain points and taps into emotions. By crafting relatable narratives, sales professionals can guide prospects through the decision-making process with clarity, presenting themselves as trustworthy and solutions-driven. Storytelling helps sales leaders empower their teams to communicate not just the "what" and "how" but also the "why" that resonates with customers. Kyle Gray is an expert in this art. A presentation coach, story strategist, and author, Kyle has a wealth of experience in helping leaders, coaches, and executives articulate their value through storytelling. From his days as a musician to becoming a storyteller for startups and consultants, Kyle has mastered the skill of transforming abstract concepts into compelling, relatable messages. His work enables professionals to present their solutions in a way that not only informs but captivates and drives action. What you'll learn: How do you craft a story that resonates with your buyer's challenges? How can you shift from technical details to an emotional narrative that leads to a sale? What are the most common mistakes salespeople make when telling stories, and how can they avoid them? Resources: Selling With Story: How To Use Storytelling To Become An Authority, Boost Sales, And Win The Hearts and Minds of Your Audience - by Kyle Gray The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing - by Kyle Gray The Story Engine Podcast  --- Connect with Hamish on LinkedIn:  https://www.linkedin.com/in/hamishknox/ Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando Fathom: https://fathom.video/invite/72CZPA Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

In today's episode, we start by confessing some of our most embarrassing podcast practices we haven't admitted—until now. Next, we explore some critical elements for building a thriving podcast. Should you focus more on sound quality, equipment, or editing? And when it comes to the content, is it best to focus on serving your niche, compelling storytelling, or your episode structure? Our community weighs in, sharing insights and personal experiences that will help you figure out where to place your focus for better podcast episodes... Episode Highlights:  [5:39] Icebreaker question: What's one thing you'd never admit about your podcasting process until now? [11:25] Audience Interaction: Handling Listener Feedback and Incorporating Suggestions [17:31] Technical Elements: Sound Quality vs. Editing vs. Recording Equipment [38:04] Content Creation: Storytelling, Episode Structure, and Niche Focus [48:06] Creating a Story that Resonates with Your Audience [53:16] Advanced Storytelling Techniques and Audience Engagement Links & Resources: The Podcasting Morning Chat: podpage.com/pmc/ Audacity:  https://www.audacityteam.org/ Adobe Audition: www.adobe.com/products/audition.html Canva: www.canva.com Mr. Beast Editing Tutorials with Hillier Smith: www.youtube.com/c/HillierSmith Remember to rate, follow, share, and review our podcast. Your support helps us grow  and continue to bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠  Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com

Sally Lou Loveman is the founder of Lovespeaks, LLC where she coaches professionals to speak without fear by exploring the power of their story. As the former audience producer of “The Oprah Winfrey Show,” Sally Lou has seen firsthand the power our stories hold. In her book “SPEAK: Love Your Story, Your Audience is Waiting,” Sally Lou invites readers to write & speak their own story and also offers her online curriculum The LOVESPEAKS Method for anyone who wants to step up their speaking game.In this episode, Nada sits down with Sally Lou to talk about the fear of public speaking, and the importance of sharing our stories. Sally Lou recounts her long career producing Oprah's audiences and details how she turned that talent and her love of stories into the Love Speaks platform. She shares the journey of writing her first book and distilling it down into course modules for her clients. Sally Lou offers us practical advice for all types of public speaking moments (imaging the audience naked is not one of them). And her number one tip may just surprise you! Check out her book Speak: Love Your Story, Your Audience is Waiting and website for more information. Follow on Instagram: @thelovespeaksmethodPlease follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention. Hosted on Acast. See acast.com/privacy for more information.

Send us a textFrustrated with all the time you're spending on Instagram without seeing the sales you want? You're not alone, and it's time to fix that!In this episode of Mompreneur Mastery, I dive into why your Instagram strategy might not be converting followers into customers and what you can do to turn things around. We'll cover three essential elements you need to focus on: building genuine connections, talking about your offers without feeling sales-y, and establishing trust with your audience. Plus, stick around to hear about my upcoming 5-Day Instagram Strategy Challenge that will help you get real results, even if you're short on time.Key Points:Connection with Your Audience (2:45)Building a loyal audience starts with genuine connections. Share your personality and make your content relatable to your specific target audience.Remember, people buy from people they trust and connect with. Be real and show the human side of your business.Talking About Your Offers (9:12)Don't shy away from promoting what you offer! You don't have to be pushy—just clear. Make sure your audience knows what you do and how you can help them.Seed your offers in your content and stories regularly so that when it's time to sell, your audience is already familiar with what you provide.Building Trust and Authority (15:32)Trust is critical, especially when selling to strangers online. Share case studies, testimonials, and social proof to show that your offers deliver results.Highlight your unique selling proposition that resonates with your target audience and sets you apart in your industry.Cringe-less DM Strategy TrainingMusic courtesy of Pixabay

Summary In this conversation, Fred Underwood interviews Brandon Wigley, also known as the World Doc Connector, about the world of NIL, business development, athletes, and branding. Brandon explains why he is known as the world-class dot connector and discusses his company, Six Rings Firm, which bridges the gap between sports culture and technology. They emphasize the importance of storytelling in personal branding and how it helps athletes connect with their audience. They also discuss the process of bringing brand deals to life and the significance of authenticity in content creation. In this conversation, Brandon J. discusses his approach to athlete branding and marketing in the context of Name, Image, and Likeness (NIL) opportunities. He emphasizes the importance of being proactive and creating content ahead of time to showcase potential business partnerships. Brandon also highlights the holistic approach his agency takes in curating an athlete's brand, including helping them with creative content, events, product creation, and PR. He discusses the emerging trends in NIL, such as schools becoming more involved in marketing deals, and the importance of athletes having a team that can create on their behalf. Brandon also shares his passion project, Florida Hoop Legends, where he highlights the rich basketball history of Florida and gives recognition to forgotten players. He concludes by discussing his vision for Six Rings as a leading sports marketing agency and the importance of collaboration. Chapters 00:00 Introduction and Overview 01:18 Brandon Wigley: The World Doc Connector 03:17 The Six Rings Firm and its Origins 05:36 The Importance of Storytelling in Personal Branding 09:15 Connecting with Your Audience as a Student Athlete 11:30 The Role of Collaboration in Brand Partnerships 14:00 Bringing Brand Deals to Life: The Process 16:28 Authenticity and Building a Personal Brand 17:12 Proactive Content Creation and Business Opportunities 17:49 The Range of Services in Sports Marketing 21:39 The Future of NIL in College Sports 26:29 Highlighting Florida's Basketball History with the Florida Hoop Legends Takeaways Storytelling is key in personal branding and helps athletes connect with their audience. Authenticity is crucial in content creation and allows athletes to show their true selves. Inbound and outbound strategies are used to bring brand deals to life. Collaboration between athletes and brands is important in creating successful partnerships. Educating student athletes about personal branding is essential for their success. Being proactive and creating content ahead of time is crucial in showcasing potential business partnerships in athlete branding and marketing. A holistic approach to athlete branding involves curating their brand through creative content, events, product creation, and PR. Emerging trends in Name, Image, and Likeness (NIL) include schools becoming more involved in marketing deals and the importance of athletes having a team that can create on their behalf. Florida Hoop Legends is a passion project that highlights the rich basketball history of Florida and gives recognition to forgotten players. Collaboration is key in the sports marketing industry, as it allows for the sharing of resources and expertise to create dynamic and impactful campaigns. Keywords NIL, business development, athletes, branding, world-class dot connector, Six Rings Firm, storytelling, personal branding, brand deals, authenticity, content creation, athlete branding, marketing, Name Image and Likeness, proactive approach, content creation, holistic approach, events, product creation, PR, emerging trends, schools, athlete team, Florida Hoop Legends, passion project, collaboration --- Support this podcast: https://podcasters.spotify.com/pod/show/phconversations/support

In this episode of the Best Coach Ever Podcast, Lynette, just back from an FCBA Coaching Call, proves that grabbing inspiration on the fly beats waiting for a perfect setup. Raspy voice and all, she's here to remind us that action trumps waiting for the stars to align.We discuss the latest Fitness Coaching Business Accelerator call, tackling hot topics like Instagram audits, industry updates, and the mindset hurdles fitness coaches face. The big takeaway? The “Pass or Fail” mentality, where success is seen in black-and-white terms, is just like the all-or-nothing thinking in fitness.Lynette drops a story about unrealistic relationship expectations to drive home the point that expecting instant success without recognizing the slow burn of progress only leads to frustration and disappointment.The episode also gets real about the need for consistent social media engagement. Think of it as dating your audience—regular, genuine interactions are key to long-term success, not a one-off post or event.Wrapping up, we're all about smashing the pass-or-fail mindset with persistence and steady action. Remember, business success isn't a finish line; it's a journey. Focus on progress, not perfection, and we'll hit those goals in time.In this episode, I cover:Introduction [00:00 - 5:15]- Emphasizing the importance of taking action, even if it's messy.- Recording on her phone now is better than waiting for the perfect setupSummary of the Most Recent FCBA Call [05:16 - 10:45]- Recap of the call, covering Instagram audits, industry updates, and mindset issues.- Introducing the "Pass or Fail" mentality in business.The Pass or Fail Mentality in Business [10:46 - 15:00]- Explanation of the black-and-white thinking many coaches face.- Comparison to all-or-nothing thinking in fitness and dieting.Example: Relationship Expectations [15:01 - 18:30]- A story illustrating unrealistic relationship expectations.- Drawing parallels between relationship expectations and business outcomes.Building Relationships with Your Audience [18:31 - 24:00]- Highlighting the importance of consistent social media posting as relationship building.- Emphasizing that business success is a process, not a one-time event.Conclusion [24:01 - 27:30]- Encouraging listeners to overcome the pass-or-fail mindset.- Final thoughts on persistence and consistent action in business.Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

What do marketers and competitive bakers have in common? Quite a lot, actually.Both work amid time constraints, follow recipes for success, and have to express creativity under pressure.  And there's a lot marketers can learn from these competitive bakers, so that's what we're talking about this week.In this episode, we're taking B2B marketing lessons from Food Network's seasonal baking series, Summer Baking Championship.Together with the help of our special guest, the Director of Content Marketing at Splunk, Ann Smith, we talk about putting your own spin on a recipe, tasting what you bake, and not trying to do too much at once. About our guest, Ann SmithAnn Smith joined Splunk a year ago as the Director of Content Marketing, leading a team of content strategists and writers to produce award-winning, pipeline-generating, headline-grabbing content. Prior to Splunk, she led content marketing for Oracle and held senior marketing roles at technology start-ups and small companies. She has a master of arts degree in Speech Communication from San Jose State University.What B2B Companies Can Learn From Summer Baking Championship:Put your own spin on a recipe. In other words, it's okay to use a recipe you know works, but don't just check the box with your content. Strive to also make an emotional connection with your audience. Ann says, “People that buy software are people too. And it's the storytelling and the ability to connect emotionally with readers that really makes it. Storytelling is that extra layer of icing on the cake.” Taste what you baked. Review your content to gauge its effectiveness. Looking back on past work is a great way to not only see your growth, but to take a candid look at what worked and what didn't. Ian says, “How many times have you made a meal and you didn't even taste it? My food is always criminally under-salted when I take it out because I just didn't taste it. So much marketing is like that. Go back and read that thing a year from now. Was that a good post? It's like, ‘No, it was not good.' Did you read it and like it? Did someone else on your team read it and like it?”Don't try to do too much. That's when you lose clarity on your message. It becomes instantly forgettable by your audience. Ian says, “The biggest thing is just writing way shorter and just telling one story at a time that has a single message that you're trying to leave people with. So many times we write an article and we want to pack 15 things into it. Dont. Just tell them one thing. I just want them to leave reading this thing with one singular lesson. And that's the thing that's going to stick.”Quotes *”People that buy software are people. Chief technology officers are people too. And it's the storytelling and the ability to connect emotionally with readers that really makes it. More than just, ‘I'm just following a recipe,' right? I'm just checking the box. Storytelling is that extra layer of icing on the cake.”*”Just be helpful, help educate [your audience] without expecting anything in return. If you can help your customer do something better, learn something new, without expecting anything back from them,  really genuinely wanting to help them succeed, you'll have customers for life.”Time Stamps[0:55] Meet Ann Smith, Director of Content Marketing at Splunk[1:36] Exploring Summer Baking Championship[2:39] Content Marketing at Splunk[5:13] The Success of Summer Baking Championship[9:17] Parallels Between Baking and Content Marketing[15:18] The Art of Storytelling in Marketing[19:29] The Art of Concise Writing[20:26] The Challenge of Simplifying Complex Messages[21:47] Avoiding Over-Salted Content[22:53] Relating to Your Audience[25:44] Embracing Authenticity in Writing[31:51] Effective Content Strategies[37:39] Final Thoughts and Best Advice for Marketing ProfessionalsLinksConnect with Ann on LinkedInLearn more about SplunkAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of audience research and provides a step-by-step guide on how to conduct it effectively. She emphasizes the need to understand and identify your target audience in order to serve them better. Kiley recommends creating a short script and reaching out to specific individuals in your network for interviews. She also suggests asking questions about their challenges, past experiences, ideal solutions, and expected investments. Kiley also advises recording the interviews and analyzing the responses for patterns. The goal of audience research is to gather information and make necessary adjustments to better serve your audience.The Purpose of Audience Research 3:06Using the Language of Your Audience 8:33Recommended Resources 16:15Quotes “You are not trying to prove that you are right. You are trying to gather information to see if you were right or see if you need to tweak things or adjust them entirely.” 3:12“If you go out doing audience research trying to prove that you are correct, you will be doing it wrong and you will be doing yourself a huge disservice. And there's really no point in doing audience research if you're just trying to prove your point. You need to be going out open-minded and try to listen to the words that they're using and really listen to what they're trying to communicate versus just trying to validate what you think you want to hear them say.” 3:25“You should start seeing patterns in their responses between the fourth and fifth interview, and then you're looking at interviews five, six, seven to validate that. So I'm going to recommend you go out and conduct five to seven interviews. If you can do more, awesome, do more.” 5:26Links & Follow-ups:Learn more at MakeBusinessPersonal.com & KileyPeters.com Downloads available at MBPDownloads.comWork with us at RAYNEIX.com & RIXAccelerator.com Submit questions at MBPPodcast.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.com

In this conversation, Brett Trainor interviews John Tyreman about his escapee journey and the benefits of podcasting for expertise-driven businesses. John shares his experience of transitioning from working in agencies to becoming a fractional marketing director and launching his own consulting business. He also discusses how he got into podcasting and the advantages it offers, such as building trust, generating leads, expanding networks, and creating endless content. In this conversation, Brett Trainor and John Tyreman discuss the value of podcasting for business growth. They emphasize the importance of providing value to both the audience and the business through the podcast. They also discuss the different podcast formats and how to choose the right one for your goals. They touch on the topics of strategy, operation, and marketing, and provide tips for finding the right topics and discovering channels for your podcast. They conclude by highlighting the importance of taking action and getting started with podcasting.TakeawaysPodcasting is a powerful tool for expertise-driven businesses to build trust and authenticity with their audience.Podcasts can generate leads through strategic promotion and partnerships.Podcasting allows for networking and creating connections with industry experts and potential clients.Podcast episodes can be repurposed into various forms of content, expanding the reach and impact of the original episode. Provide value to both the audience and the business through your podcast.Choose the right podcast format that aligns with your goals.Consider the strategy, operation, and marketing aspects of your podcast.Research topics that your audience cares about and use that to inform your content calendar.Find the right discovery channels to reach new listeners.Take action and get started with podcasting.Sound Bites"A podcast is a way for you to be more human with your marketing and be more authentic with your marketing.""Podcasting can absolutely lead to lead generation for expertise-driven businesses.""A podcast enables you to create endless content.""People like the human nature. We're over indexing more into real conversations.""Even if you have 10 listeners, if those 10 listeners represent your ideal clients, then that is absolutely a great investment.""If you're having great conversations and you bring a curious mindset, you can uncover layers deeper into your guests' experience."John's LinksWebsite: www.redcedarmarketing.com LinkedIn: https://www.linkedin.com/in/johntyreman/ Chapters00:00 Introduction and Overview01:18 John's Escapee Journey22:08 Creating Endless Content with Podcasting23:02 Providing Value to Your Audience and Business25:08 Choosing the Right Podcast Format26:14 Uncovering Deeper Layers in Conversations28:40 Keeping it Real and Providing Value29:37 Getting Comfortable with Hearing Yourself30:19 Focusing on Your Mount Rushmore Listeners33:48 The Importance of Strategy and Goals35:14 Considering the Host's Personality in Format37:18 Researching Topics for Audience Engagement40:18 Finding the Right Discovery Channels44:05 Finding Customers vs Finding Jobs45:10 Taking Action and Getting StartedKeywordsescapee journey, podcasting, expertise-driven businesses, trust, authenticity, lead generation, networking, content creation, podcasting, business growth, value, audience, strategy, operation, marketing, topics, discovery channels

Join Michael Montgomery as he interviews Christine George, co-founder of Post and Beam and host of the Know Like Trust Podcast. In this episode, they dive deep into real estate branding and marketing strategies that can elevate your business. Christine shares actionable tips and insights on how to create a strong brand presence and connect with your audience.  Timestamps 01:20 Importance of Branding in Real Estate 03:45 Creating a Strong Brand Presence 06:10 Marketing Strategies for Real Estate Professionals 08:50 Social Media Tips 11:15 The Know Like Trust Podcast 13:45 Common Branding Mistakes 16:30 Building Trust with Clients 19:05 Leveraging Online Platforms 21:50 Content Creation Tips 24:15 Engaging with Your Audience 26:40 Real Estate Branding Success Stories 29:10 Future Trends in Real Estate Marketing 32:00 New Agents 35:00 Wrap-Up and Key Takeaways 37:30 Closing Remarks   Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/ Social Media: YouTube: https://www.youtube.com/c/RevRealEstateSchool TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.

It's officially summer time—it's also the time of year that many of us go on a hiatus from our business to enjoy summertime. How can we avoid that and still maintain our business this summer? In today's episode, I'm sharing how you can make the most of your summer while also running a successful blog! Today's episode is brought to you by Travel Payouts: Tired of spending endless hours trying to monetize your content? Say hello to Travel Payouts, the ultimate time saving affiliate marketing program for travel content creators like you. Connect with potential brands for FREE and watch your earnings grow as you inspire your audience to explore new destinations. Use the code THRIVE at sign up and get a money bonus added to your account. Sign Up Now >>   Find it Quickly 00:58 - Summer Vibes and Blogging Merch 02:11 - Balancing Business and Summer Fun 03:23 - Summer Productivity Tips 07:52 - Repurposing Content for Efficiency 10:08 - Promoting Old Content 12:44 - Connecting with Your Audience 13:52 - Final Thoughts and Farewell Resources Mentioned The Profitable Blogger Society Thrive's Youtube Channel Thrive Facebook Community Shift Thrive Merch Shop Flodesk ----- Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Profitable Blogger Society—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!  ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community! 

Have you ever been captivated by a speaker who seems to effortlessly command the room, inspiring everyone with their words and presence?  That's the magic of executive presence combined with powerful public speaking. Whether you're leading a team or an organization or a workshop, whether you're presenting to 20, 200, or 2000 people, your ability to communicate your ideas clearly, get buy-in from your audience, and deliver with energy and confidence can make all the difference. But here's the thing: Executive presence doesn't simply materialize overnight. Nor is it the exclusive domain of the naturally charismatic. It's an art that can be cultivated, and one of the most powerful tools for doing so is honing your presentation and storytelling skills. In this new podcast series on executive speaking, we'll explore how you can elevate your executive presence through impactful communication. This series is perfect if you work at a company and are looking to enhance your leadership skills. If you're an entrepreneur, you'll also get a lot out of this series by learning how to effectively convey your vision and inspire your team and your audiences. We know that we want to see more women in positions of influence on boards, on leadership teams, in politics, and in business. Executive presence matters.   Links: Show notes at https://www.speakingyourbrand.com/397/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Check out our trainings for companies and organizations: https://www.speakingyourbrand.com/work-with-us/trainings/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 394: Getting Buy-In from Your Audience on Your Message: Live Signature Talks from Our Thought Leader Academy Grads Episode 395: The Power of Storytelling: Live Signature Talks from Our Thought Leader Academy Grads Episode 390: Impromptu Speaking: How to Prepare and Feel Confident in Any Situation Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking

In this episode, Sean chats with Colin Boyd about how to generate sales with video! ****** ⚡️ Discover your “conversion story” to connect with your audience and convert them in webinars, podcasts, and emails