Podcasts about wordpress cms

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Best podcasts about wordpress cms

Latest podcast episodes about wordpress cms

The Doers Nepal -Podcast
The Fall And Rise of Tech Entrepreneur : Pravash Karki

The Doers Nepal -Podcast

Play Episode Listen Later Jun 14, 2024 119:36


Pravash Karki is the founder and CEO of Last Door, a company specializing in helping B2B businesses build enterprise-grade Drupal and WordPress CMS solutions. He is also an HCI-certified product designer with more than 22 years of experience in web design and development. He is passionate about creating visually stunning, scalable, and user-friendly custom websites using WordPress, Shopify, and Drupal and has a strong background in digital communication and media, graphic design, information technology, and applied security. Get Inspired, Be a Doer.

Your Writing Coach
The Advantages of Using the Wordpress Platform to Build Your Author Website

Your Writing Coach

Play Episode Listen Later May 3, 2023 21:45


Your Writing Coach Podcast   Are you an author of a book? If you are an author or writer, you'll want a fantastic website for clients and leads to visit that garnishes excellent SEO so people can find you online. Today, I have the pleasure of speaking with Danielle and Sicily, founders of Octane Design Studios in Kentucky. This is the first of a two-part series where we chat about Wordpress plugins, Wordpress maintenance services, custom WordPress development services, and how you can hire Danielle's WordPress web design company.   What is a WordPress website? WordPress is a popular content management system (CMS) that allows users to create and manage websites easily. A WordPress website is a website that has been created using the WordPress CMS. WP is an open-source platform that provides a range of customizable templates and themes, making it easy for users to create websites without any coding knowledge. It also offers a range of plugins that can be used to add additional functionality to your website, such as contact forms, social media integration, and e-commerce capabilities. On this platform, you can create and construct websites to be used for a variety of purposes, including personal blogs, business websites, e-commerce stores, and more. They are highly customizable and can be optimized for search engine optimization (SEO) to help improve their visibility in search engine results pages (SERPs). What are the Advantages of Using a WP website?   WordPress is a user-friendly platform that makes it easy for even non-technical users to create and manage a website and offers a range of customizable templates and themes, allowing users to create unique websites that reflect their brand and style. WP is built with SEO in mind and offers a range of plugins and tools that can help optimize your website for search engines and also are highly scalable, meaning they can grow and expand as your business or website needs change.   In addition, WordPress has a large and active community of users and developers, making it easy to find support and resources when needed. With plugins like WooCommerce, WordPress can be used to create powerful and customizable e-commerce websites. An open-source platform WP is free to use and can be customized.   Podcast Resources   Find out more about course creation from Octane Design Studios Sign up for Your Complimentary Website Review Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online Subscribe to Your Writing Coach on YouTube Join Your Writing Coach Community today!  

WordPress | Post Status Draft Podcast
Post Status Comments (No. 9) — State of WordPress Market Share

WordPress | Post Status Draft Podcast

Play Episode Listen Later May 13, 2022 71:22


“In order for WordPress to win, the rest of the competition doesn't have to lose.” — David BissetHow should the WordPress community react to the first recorded dip in market share? Is a small decline something to be concerned about or more of an opportunity to examine what defines WordPress as a successful platform? Are the Gutenberg project, Full Site Editing, other core features, or competitor innovations important factors? Should some organizations in the WordPress space be playing a bigger role as contributors?Special guests Joost de Valk, Alex Denning, and Jessica Frick discuss these subjects with host David Bisset — and near the end Ben Gabler join.Post Status Comments

eCommerce Lessen
eCommerce Lessen - Les 15 : Waarom zoekwoorden jouw focus en business gaan opleveren?

eCommerce Lessen

Play Episode Listen Later Oct 4, 2021 7:46


Hoe zet je een zoekwoordenonderzoek op? Wat is de relatie met content, titels en subtitels? Wat moet je ook al weer doen met die meta tags? Waarom je altijd moet kijken naar wat de concurrentie doet. Alexis: Ja inderdaad, zoekwoorden zijn natuurlijk een belangrijk onderdeel van je zoekmachine optimalisatie en ook voor je content strategie. Wat is nu eigenlijk een zoekwoord? Dat is een woord waar je naar gaat kijken wat voor jou van belang is als je kijkt naar de inhoud van je website. Niet alleen dat, maar ook, waar zoeken mensen op? Dat is natuurlijk van belang als je gaat kijken om organisch verkeer te genereren naar je website. Je moet echt gaan kijken naar wat mensen zoeken en welke woorden zoeken mensen als ze naar een bepaald iets op zoek zijn. Het is veel meer gedreven vanuit wat klanten zoeken dan vanuit jouw perspectief. Een van de valkuilen waar veel mensen in trappen is kijken vanuit ‘ Wat doen we? ‘ en dat ga ik op de site zetten. Het kan best zijn dat mensen dat niet zoeken en naar iets anders zoeken en nooit bij je uitkomen. Simpel gezegd, wat niet op je site staat kan niet gevonden worden. Hier zijn natuurlijk een aantal tools voor en wat je ook kan doen is kijken wat je concurrenten doen en analyseer dat. Kijk of je daarop kan meeliften of als je iets anders moet gaan doen. Dat is van belang want als zij niet succesvol zijn en jij doet hetzelfde, dan zal je ook niet succesvol zijn. Dries: Zoekwoorden zijn zeker heel belangrijk. Ga je die zoekwoorden gebruiken in een advertentie of een blog. Het is natuurlijk heel relevant waar en hoe je ze gaat gebruiken en waar je op gevonden wil worden. Ga je het in een advertentie doen? Zorg dan dat ze via die advertentie terecht komen op een blog of productpagina waar het zoekwoord minimaal in voorkomt. De ideale situatie als je op een bepaald zoekwoord gevonden wil worden, zorg dan dat het zoekwoord in de titel gevonden wordt, zorg dat het zoekwoord ook in de url van je website voorkomt, gebruik metatekst, zet er een plaatje bij en zet het zoekwoord bij het plaatje, dat zijn allemaal dingen die kunnen helpen met gevonden te worden. Als je de tool Yoast gebruikt van Wordpress (CMS), het is ook een plugin voor Shopify, maar in Yoast kan je zien hoe vaak je het woord moet laten terugkomen op basis van de tekstlengte. Of dat je het als synoniem laat terugkomen, dat kan ook heel belangrijk zijn. Volledige Show Notes op onze website: https://ecommercelessen.com Volg onze Linkedin pagina: https://www.linkedin.com/company/ecommerce-lessen Op Instagram vind je nieuwe en leuke achtergrond informatie over onze lessen Te veel vakjargon bekijk onze woordenlijst.

Research Saturday
A Google Chrome update that just didn't feel right.

Research Saturday

Play Episode Listen Later Sep 11, 2021 20:29


Guest Jon Hencinski from Expel joins Dave Bittner to discuss his team's recent work on "Expel SOC Stops Ransomware Attack Aimed at WordPress CMS via Drive-By Download Disguised as Google Chrome Update." In July, 2021, Expel's SOC stopped a ransomware attack at a large software and staffing company. The attackers compromised the company's WordPress CMS and used the SocGholish framework to trigger a drive-by download of a Remote Access Tool (RAT) disguised as a Google Chrome update. In total, four hosts downloaded a malicious Zipped JScript file that was configured to deploy a RAT, but we were able to stop the attack before ransomware deployment and help the organization remediate its WordPress CMS. Jon will walk us through what happened, how they caught it, and provide recommendations on how to secure your WordPress CMS.  The research can be found here: Expel SOC Stops Ransomware Attack Aimed at WordPress CMS via Drive-By Download Disguised as Google Chrome Update

The CyberWire
A Google Chrome update that just didn't feel right. [Research Saturday]

The CyberWire

Play Episode Listen Later Sep 11, 2021 20:29


Guest Jon Hencinski from Expel joins Dave Bittner to discuss his team's recent work on "Expel SOC Stops Ransomware Attack Aimed at WordPress CMS via Drive-By Download Disguised as Google Chrome Update." In July, 2021, Expel's SOC stopped a ransomware attack at a large software and staffing company. The attackers compromised the company's WordPress CMS and used the SocGholish framework to trigger a drive-by download of a Remote Access Tool (RAT) disguised as a Google Chrome update. In total, four hosts downloaded a malicious Zipped JScript file that was configured to deploy a RAT, but we were able to stop the attack before ransomware deployment and help the organization remediate its WordPress CMS. Jons walk us through what happened, how they caught it, and provide recommendations on how to secure your WordPress CMS.  The research can be found here: Expel SOC Stops Ransomware Attack Aimed at WordPress CMS via Drive-By Download Disguised as Google Chrome Update

Carole Baskins Diary
2012-12-31 Carole Diary

Carole Baskins Diary

Play Episode Listen Later Sep 3, 2021 24:04


2012 Annual Report    Big Cat Rescue is more than just a place that provides permanent care for big cats.  It is a movement;  a change in the tide of human perceptions and is the combined effort of more than 79,000 supporters.  If you are one of them, you are a Big Cat Rescuer and the following is the great work YOU did!  If you haven't helped yet, you can do so now at the top right of the screen or here:  http://bigcatrescue.org/donate   Big Cat Rescue's Mission Statement:  Big Cat Rescue's dual mission is to provide the best home we can for the cats in our care and educate the public about the plight of these majestic animals, both in captivity and in the wild, to end abuse and avoid extinction.  We are Caring for Cats and Ending the Trade   Advances:  With your help we are winning in the battle for compassion! Up until 2003 the number of requests for rescues we had to turn down due to lack of space or funds had roughly doubled every other year, to 312 that year. We feared it would double again to over 500 in 2004. Instead, it has steadily declined since then thanks to the passage of a federal bill and several state bills that restrict the ownership of exotic cats. This year there were “only” 85 big cats who came to our attention as being abandoned.  Note that 69 of them came from failed pseudo sanctuaries.  We were able to take in 7. We offered to take all of the cats who were cougar size or smaller, if their owners would contract to never own another exotic cat, but the rest refused.  We just do not have enough Senior Keeper staff to take on more lions or tigers than the three we took this year.   Volgistics became our new time tracking service on Jan 1, 2012 and has replaced our use of Freshbooks.  Everyone seems to like the big buttons and easy check in and check out process.   Animal Care:  By the end of this year, 96 of our 101 exotic cats are over the age of 12;  80 of those are over the age of 15; and 19 of those are over the age of 20. This is well beyond how long they are designed to live in the wild and much older than most zoo cats.  This is a testament to the excellent animal care we provide, but we are dealing with many more age related illnesses and are losing more of our big cat friends every year.   We use operant conditioning to enable much of our vet care without the necessity of anesthesia, which is very hard on the cats, but despite that, 43 of our animals had to be sedated for vet care in 2012.  We also performed 6 Necropsies:  (most performed for interns, all with Dr. Justin), had 4 high ticket Special Surgeries at Blue Pearl, had 2 intricate specialized surgeries by Dr. Hay, 4 on-site dentals by Dr. Peak and vaccinated 84 cats, in addition to countless trips to Ehrlich Animal Hospital to have the cats treated by our volunteer vet, Dr. Liz Wynn.   Rescues:  With the help of some very special donors we were able to rescue 4 bobcats, two Savannah Cat hybrids and two kittens that were reported to be bobcats, but who turned out to be tail-less Manx.  One of those bobcats was Rufus who came in to a Rehabber on Dec 5 weighing 4 lbs, with a broken jaw, split canine and comatose.  They figured he had been hit by a car, but at 4 lbs couldn't believe that he survived.  After he woke up from the coma he was pretty loopy, but they figured the impact had done brain damage.  They had to wire the jaw shut, tube feed him and removed the broken canine. He appeared to be blind and was having bad and frequent seizures, that ultimately cut his life short, but he touched all of us deeply.   On 12/12/12 we had another perfect USDA inspection.   3 of our Cat-a-Tats were expanded with room additions, four of them had major renovations and five tunnels were installed to join cages to give the cats more room, including our first overhead tunnels.  We constructed new Outdoor Recovery Cage and made major renovations to the Hospital Recovery Cage.  We provided emergency rescue for a fox and a hawk, in addition to the bobcats.   Education:  Our website, BigCatRescue.org underwent a painful renovation from a static html site to a WordPress CMS site during 2010 and 2011.  All of the page names had to be changed to fit the new system which meant a huge drop in traffic and initially a huge drop in inbound links, although, by the end of the year we had gained more than a thousand more inbound links than we had before, so it is going to prove a worth while move.  The site has suffered some major issues and has had to be moved to larger and more powerful servers as our traffic is back up to about 1.5 million new visitors per year.  Our website is primarily an educational tool and according to Alexa we are ranked 445,200 worldwide and 102,750 most visited website in the U.S.  in 2012.  We have 1,110 other sites linking to us.   Our web site addresses local and global concerns about environment and has over 9,213 pages of information, movie clips, sounds, safe interactive online games with a conservation theme and photos.  In any given week the visitors will be from more than 200 countries outside of the U.S.   The information provided has helped wildlife rehabilitators identify animals and obtain proper care instruction, helped officials in smuggling cases to identify rare species of exotic cats being illegally traded and those are just a few of the ways that we know the site has had an impact this year.   We offer about 200 outreach and field trips per year and have committed to offering 12 of them for free each year to lower income schools, but have given 18 such free tours this year and expect that demand will continue to rise with the cost of transportation.  Even when we offer the tours for free, many schools cannot come because they cannot afford the $200.00 fee for their busses.  Our Education Department has been writing grant proposals to raise the money needed for the buses.   Big Cat Rescue has been in the press 125 times, in 42+ states including AL, AR, AZ, CA, CO, CT, DC, GA, FL, HI, IA, ID, IO, IN, IL, KY, LA, MA, MI, MN, MO, MS, MT, NC, NE, NH, NJ, NM, NV, NY, NC, OH, OK, PA, SC, SD, TN, VA, VT, WA, WI & WV and dozens of programs of national or international coverage or in countries other than the U.S.   Award Winning Sanctuary:  Great Non Profit 2012 at Great Non Profits.  We have received this award every year since they started awarding it in 2010 due to the many great reviews we get from visitors and donors each year.  Named as Top Day Trip for Families.  2012 CBS Tampa ranks BCR as one of the top “Day Trips for Families” http://tampa.cbslocal.com/top-lists/best-day-trips-for-families-around-tampa/  Best Place to Work:  Big Cat Rescue was nominated to The Tampabay Business Journal as one of the best places to work.   Legislation/Education:  The steady increase in legislation banning private ownership represents recognition by our society that private ownership leads to massive abuse.  Social values evolve.  It took decades to ban slavery in England and for women to win the right to vote in America.  Those ideas started out as “radical” and were held by a small minority.  Gradually more and more people understood and agreed until they became a part of our value system that we take for granted today.  The same trend is happening with private ownership of exotics.  Gradually more and more people are realizing that this simply leads to widespread abuse of these animals.  The best evidence of this is the accelerating trend in state laws.   Just since 2005 nine more states have passed some level of ban. Sweden, Austria, Costa Rica, India, Finland, Bolivia, Greece, China, the UK and Singapore have all banned or restricted the utilization of big cats in circuses-it's time for the U.S. & South Africa to do the same!   Wins for the Big Cats in 2012: Ohio Bans Private Possession of Most Exotic Cats: On June 5, 2012 the state legislature banned the private possession of dangerous wild animals, including most exotic cats. Those who have the animals must register them but cannot buy or breed more. The only exemptions for breeding are AZA accredited zoos (and ZAA for now, but that needs to change) and sanctuaries that are accredited by the Global Federation of Animal Sanctuaries can continue to rescue wild animals. Up until now Ohio was second (behind FL) in the nation for the number of killings, maulings and escapes by big cats.   • Oprah Announces No Fur in Her O Magazine: The October 2011 issue of O, The Oprah Magazine announced its decision to never feature real fur in the magazine and only use cruelty free materials in its stories, including no leather or exotic skins. This decision was broadly embraced by the readership. • CA, West Hollywood Bans the Sale of Fur: West Hollywood, CA became the first city in the nation to ban the sale of fur. With a three to one vote (with one abstention) the City Council approved the ordinance. The rule faced opposition from the local Chamber of Commerce, whose main trade group, The Fur Information Council, happens to be based in West Hollywood. Nearly half of the 200 stores in town sell at least some fur items and it is estimated to account for approximately $2 million in revenue each year. The measure will take effect on Sept. 21, 2013. • NY, New York City Bars Ban Fur Clad Customers: Bar owner Johnny Barounis, a vegetarian, refuses to allow patrons wearing real fur to enter his trendy bards in Manhattan. His bards include Revision Lounge and Gallery in the East Village, the Back Room on the Lower East Side, and Auction House and Fetch, on the Upper East Side. ”We tell people, you are welcome to come in, but the fur stays out” said Barounis. • Holland: The Holland Circus will no longer include wild animals in their shows. Here is a link to the dutch article: http://www.nu.nl/binnenland/2992728/circus-renz-stopt-met-wilde-dieren.html • UAE Ajman: Jan 2012 became the first emirate to ban the keeping of dangerous animals in private homes. Last July, a two-year-old girl was attacked by a lion cub in Ajman and had to be rescued by a maid. • Greece: Feb 3, 2012 The Greek Government has banned the use of all animals in circuses following a campaign by ADI and the Greek Animal Welfare Fund (GAWF), backed by over 50 local animal protection groups across Greece. The new animal protection law also addresses a number of important issues concerning stray animals. • Bogata, Columbia and Paraguay Ban Wild Animals in Circus Acts June 2012: Hot on the heels of the news last week that the Colombian capital Bogota is to ban all animals in circuses, Paraguay has announced a nationwide ban on wild animals in circuses. Animal Defenders Intenational (ADI) applauds Paraguay for becoming the latest country to ban the use of wild animals in circuses under Resolution 2002/12 passed this week by the Secretary of the Ministry of the Environment (Secretaría del Medio Ambiente). Since ADI launched a major undercover investigation of animals in circuses in South America in 2007, a series of bans have swept across the continent as Governments have acted decisively to end the suffering of these animals. Bans are in place in Bolivia, Peru, Ecuador and now Paraguay. Legislation for a ban passed its second reading in Colombia earlier this year and legislation for a ban is well advanced in Brazil. • China July 20, 2012: Wildlife conservation and forestry departments of northeast China's Heilongjiang province announced that visitors will soon not be allow to pay for pictures with Siberian tiger cubs in a tiger park.   When our CapWiz account came up for renewal on Dec 31, 2012 we switched to VoterVoice for our CatLaws.com site.  At the time of the move we had 73,503 supporters in our AdvoCat database.  We loved CapWiz, but VoterVoice promises all of the same great tools for half the price so we are going to try them out for 2013 and see how they compare.   Animal Abusers Exposed, Shut Down and / or Fined:  Big Cat Rescue enabled several under cover operations to gather evidence of exotic cats being abused, bred without regard for where they may end up, violations of the Animal Welfare Act that pertains to the cruel treatment of big cats and endangering the public.  This information was presented to the authorities along with affidavits and supporting evidence that we hope will bring an end to much of the suffering in the facilities we selected as being the worst abusers.   • Dade City's Wild Things had complaints about shoving 8-12 week old tiger cubs in the pool and forcing them to swim with patrons who pay 200.00 that resulted in the Florida Wildlife Commission initially taking the position that it was not safe, but then the FWC reversed themselves and said DCWT may continue, what many people find to be cruel abuse, as long as they didn't shove the cubs back in the pool if they climbed out.  Now DCWT staff hold the poor cubs by their tails so that they cannot reach the side to climb out, but the FWC, despite numerous complaints, has failed to shut down these activities. • Inside Edition exposed Joe Schreibvogel of GW Park and the fact that at least 23 tiger cubs died at his facility. • The BBC's Show called America's Most Dangerous Pets with  Louis Therous suggested their show should have been named, America's Most Dangerous Pet Owners. • Animal Planet's Fatal Attractions interviewed Carole Baskin in Tigers Unleashed about dangerous exotic animal owners including Savage Kingdom's Robert Baudy and Lost Creek where Haley Hilderbrand was killed by a tiger while posing with the cat for her high school yearbook photo.   It appears that USDA did not pursue any of the exotic animal abuse cases to conclusion in 2011 or 2012.     Fundraising and Marketing:  Big Cat Rescue was reported favorably in the news 125 times in 2012.   Some of our national press included shows on  CNN,  MSNBC, National Geographic, Animal Planet, Discovery and the History Channel in addition to such publications as USA Today, National Geographic and the New York Post and major media coverage in several other countries as well.   YouTube and Revision 3 were the big news this year.  Revision 3, which is owned by Discovery, contacted us and asked us to be their first animal themed channel.  Thanks to this partnership and cross promotions with Animal Planet, we are experiencing more than 1 million views per MONTH!  By year end we had 359 videos and they received more than 15 million views in 2012.  We ended the year with appx 53,000 subscribers and 53 million views.  Check it out here http://www.youtube.com/bigcatrescue   YouTube Mini Clip Site:  DailyBigCat was launched Nov. 20, 2010 to provide a channel for the mini clips we upload directly from our iPhones.  By year end this site had 3,200 subscribers and 434,000 views.  We surpassed 79,000 fans on Face Book.   2 of 363 million If you search “big cats” our site comes up in position 2 AND 3 out of 363 million competing sites.  We also enhanced our presence on Care2.org and many other such sites.  We now have 500+ contacts in our LinkedIn presence here:  linkedin.com/in/BigCatRescue Our MySpace account now has 7,418 friends. myspace.com/1BigCatRescue  Mavrix Photo began using our photos in Dec. 2012   Google awarded Big Cat Rescue a grant of $40,000 per month in free AdWords. People who love animals love to share their photos and stories.  In 2008 Big Cat Rescue unleashed a Chat Big Cats community but in December of 2012 the underlying provider discontinued the free service.    Big Cat Rescue now has an Endowment Fund to provide a secure future for the cats. The Fund resides at the Community Foundation of Tampa Bay.  We initiated a program with Capitol One so that you can choose one of our beautiful cats for your credit card image and 1% of all of your purchases will be donated to Big Cat Rescue at no cost to you.   We were the Diamond Sponsor for the Taking Action for Animals conference in Washington, DC where more than 1,000 animal activists converged to learn more about legislation to protect animals.  We were a sponsor for Animal Coalition of Tampa's Stride for Strays, as we are every year.   One of Jamie Veronica's photos was accepted by the Fish and Wildlife Service for publication in their 2013 calendar.   We were interviewed by Animal Planet and featured as experts in their series, Fatal Attractions – Tigers Unleashed and another upcoming episode.   An article on Hope the bobcat was featured in Nat Geo Kids Magazine, with a teaser on the cover.   Saving Wild Places for Wild Cats:  In 2012 Big Cat Rescue donated $1500 towards Panthera conservation programs and outfitting rangers in other countries on behalf of our volunteers.   Helping Others: After delivering a couple of free webinars for the Global Federation of Animal Sanctuaries (GFAS), and hosting their first in person 2 day Workshop in 2011, Patty Finch asked if the board of GFAS could use our facilities for their meeting. We were delighted to meet the members of the board that we had not met before and were proud to show off Big Cat Rescue to all of them.  Howard Baskin presented on our fundraising streams and the history of Big Cat Rescue and I shared how we use google Apps and how we manage over 100 top notch volunteers.   Big Cat Rescue provided our CatLaws.com service to Animal Coalition of Tampa in their efforts to send a powerful message to the Hillsborough County Commissioners on the subject of TNR.  Trap, Neuter and Return.   As with every year we supplied Free Passes, Certificates for Feeding Tours and Keeper Tours, and Two For One Passes to many other animal causes to use in their fundraising efforts.  We donate primarily to those organizations that are providing services to cats of all sizes.  We do donate to some human related fundraisers as well, but animal causes make up 3% of all charities and yet compete for less than 1% of all donated dollars.   Then and Now: Below are the audited financial statements of Revenue and Expense for the past five years. We pride ourselves in keeping our fundraising and administrative total expenses below 20%. Because our tour revenue exceeds our fundraising and administrative costs, 100% of donations go to Program Expense.   The majority of the increase in Program Expense in 2012 was the cost of lawsuits we filed in furtherance of our mission against what we believe to be one of the most notorious exploiters of tiger cubs. We prevailed in the lawsuit in early 2013. Without the generous support of our donors we could not have sustained this successful effort. Thank you!   Officers and Members of the Board of Directors in 2012 and meetings: • CEO and Founder  Carole Baskin (not compensated by BCR) • President and Chairman of the Board Jamie Veronica (not compensated by BCR for her role as a Director) • Secretary & Treasurer Howard Baskin (not compensated by BCR for his role as a Director) • VP Director Lisa Shaw (not compensated by BCR) • Director Mary Lou Geis (not compensated by BCR) • Pamela Rodriguez (not compensated by BCR) • Darren Kipnis (not compensated by BCR) • Keith Lawless (not compensated by BCR) • Kim Mahoney (not compensated by BCR) These members met for quarterly board meetings at the sanctuary.  The board met 4 times in 2012.   Paid Staff: • Operations Manager & Volunteer Coordinator Gale Ingham • Staff Manager, Editor & Creative Director Jamie Veronica • Gift Shop & Guest Services  Honey Wayton and Kim Dever • Project Manager Chelsea Feeny • Education Director  Willow Hecht • Vernon Stairs Cage Builder and Maintenance • Scott Haller Cage Building Apprentice and Maintenance • PT Operations Manager and Videographer and Social Networking Chris Poole • Director of Donor Appreciation  Jeff Kremer • Assistant to Operations Manager and Staff Relief Person Jennifer Flatt • CFO Howard Baskin • PR Susan Bass • LaWanna Mitchell is an independent contractor who works remotely on web issues. All of our animal care is done by volunteers or by staff who also volunteer time before & after work.   Volunteers:  Big Cat Rescue had 93 volunteers at the end of 2012 who clocked in 37,715 man-power hours in addition to staff, 25 interns (12,700 hours) and 5,658 Volunteer Committee member hours. Volunteers and interns provided roughly the equivalent workforce of 24 more full time staff.  Interesting breakdown of volunteers: We 93 volunteers; 75 women and 18 men.  The youngest 20 years old, the oldest 84 years old.  Between January 1, 2010 and September 10, 2012 Big Cat Rescue had 77 interns from 10 countries and 22 states.   Staff and Volunteer Training:  We want to say a special thank you to all of our staff & volunteers who have just completed their 10th year of service to the cats.  Several of our staff attended the Safe Capture Course, as we do any time they are in Florida.   Get our Financial Reports:  See our IRS 990 and audited financial statement for Big Cat Rescue at http://bigcatrescue.org/finances/  

Carole Baskins Diary
2011-12-31 Carole Diary

Carole Baskins Diary

Play Episode Listen Later Aug 9, 2021 21:50


2011 Annual Report   Big Cat Rescue is more than just a place that provides permanent care for big cats.  It is a movement;  a change in the tide of human perceptions and is the combined effort of more than 54,000 supporters.  If you are one of them, you are a Big Cat Rescuer and the following is the great work YOU did!  If you haven't helped yet, you can do so now at the top right of the screen or here:  http://bigcatrescue.org/donate   Big Cat Rescue's Mission Statement:  Big Cat Rescue's dual mission is to provide the best home we can for the cats in our care and educate the public about the plight of these majestic animals, both in captivity and in the wild, to end abuse and avoid extinction.  We are Caring for Cats and Ending the Trade   Advances:  With your help we are winning in the battle for compassion! Up until 2003 the number of requests for rescues we had to turn down due to lack of space or funds had roughly doubled every other year, to 312 that year. We feared it would double again to over 500 in 2004. Instead, it has steadily declined since then thanks to the passage of a federal bill and several state bills that restrict the ownership of exotic cats. This year there were only 15 big cats who came to our attention as being abandoned and we were able to take in 10. We offered to take all of the cats who were cougar size or smaller, if their owners would contract to never own another exotic cat, but the rest refused.  We just do not have enough Senior Keeper staff to take on more lions or tigers than the three we took this year.   Volgistics became our new time tracking service on Jan 1, 2012 and has replaced our use of Freshbooks.  Everyone seems to like the big buttons and easy check in and check out process.   Animal Care:   By the end of this year, 106 of our 119 animals are over the age of 12 and 89 are over the age of 15. This is well beyond how long they are designed to live in the wild and much older than most zoo cats.  This is a testament to the excellent animal care we provide, but we are dealing with many more age related illnesses and are losing more of our big cat friends every year.   Rescues:  With the help of some very special donors we were able to rescue Amanda, Arthur and Andre; 3 tigers who had been rescued in 2003 from NJ and sent to Wild Animal Orphanage in TX, which collapsed in 2010.  Max the baby bobcat came to us after the RI DNR seized him from an illegal owner.  5 servals, Zoul, Zouletta, Zimba, Santino and Doodles, who had been kept in a NY basement for 14 years were rescued.  Another serval named Kricket was also brought in from VA when her owner could no longer keep her.  We were also able to help with the placement of another serval, a bobcat and did a lot of rehab consultation work via phone and email.   One of those bobcats was Rufus who came in to a Rehabber on Dec 5 weighing 4 lbs, with a broken jaw, split canine and comatose.  They figured he had been hit by a car, but at 4 lbs couldn't believe that he survived.  After he woke up from the coma he was pretty loopy, but they figured the impact had done brain damage.  They had to wire the jaw shut, tube feed him and removed the broken canine. He is now about 7 lbs, is eating solids on his own and doing much better but appears to be blind.  He was having bad and frequent seizures, but those have almost subsided.  They have asked if we can give him a forever home if his eyesight does not return and we stand ready to help.  On 12/21/11 we had another perfect USDA inspection.   Education:  Our website, BigCatRescue.org underwent a painful renovation from a static html site to a WordPress CMS site during 2010 and 2011.  All of the page names had to be changed to fit the new system which meant a huge drop in traffic and initially a huge drop in inbound links, although, by the end of the year we had gained more than a thousand more inbound links than we had before, so it is going to prove a worth while move.  The site was completely down in the Spring and Summer, but has been stable since August 2011 now.   Our website is primarily an educational tool and according to Alexa we are ranked 464,891 worldwide and 128,777 most visited website in the U.S.  We have 1,104 other sites linking to us.   Our web site addresses local and global concerns about environment and has over 8,347 pages of information, movie clips, sounds, safe interactive online games with a conservation theme and photos. From 1/1/2011 until 12/31/2011 the site was visited 338,715 times, resulting in 764,943 page views.  In any given week the visitors will be from more than 200 countries outside of the U.S. as you can see from this breakdown:  United States 279,011, Canada 17,495, Poland 7,679, United Kingdom 7,610, Australia 2,848, India 2,123, Germany 1,578, France 984, and the Philippines 858 to name a few.   The information provided has helped wildlife rehabilitators identify animals and obtain proper care instruction, helped officials in smuggling cases to identify rare species of exotic cats being illegally traded and those are just a few of the ways that we know the site has had an impact this year.  For search engine optimization reasons we launched BobcatRehab.com  to make it easier for bobcats in trouble to find us.   We offer about 200 outreach and field trips per year and have committed to offering 12 of them for free each year to lower income schools, but have given 18 such free tours this year and expect that demand will continue to rise with the cost of transportation.  Even when we offer the tours for free, many schools cannot come because they cannot afford the $200.00 fee for their busses.  Our Education Department has been writing grant proposals to raise the money needed for the buses.   Big Cat Rescue has been in the press 326 times, in 42+ states including AL, AR, AZ, CA, CO, CT, DC, GA, FL, HI, IA, ID, IO, IN, IL, KY, LA, MA, MI, MN, MO, MS, MT, NC, NE, NH, NJ, NM, NV, NY, NC, OH, OK, PA, SC, SD, TN, VA, VT, WA, WI & WV and dozens of programs of national or international coverage or in countries other than the U.S.   Award Winning Sanctuary:  PC Magazine Names Big Cat Rescue in Top 12 Favorite Charities 2011.  “Big Cat Rescue, which takes in retired circus lions and tigers, also rescues other big cats from people who tried to keep them as pets, and otherwise offers sanctuary to large cats that are not eligible for release into the wild. It's focused on educating people about the unsuitability of the animals as pets, working toward passing laws against roadside zoos, and shutting down breeding programs like the exotic pet trade. They also take in injured wild cats and rehabilitate them for release. The group has a video cam set up in the sanctuary, and they regularly post videos of the big cats. The cats eat a massive amount every day, naturally, so Big Cat Rescue relies on donations and paid tour groups to support them.”—Arielle Rochette  PC Magazine   • 2011 Winner in Toyota's 100 Cars for Good  Big Cat Rescue was given a beautiful Toyota Tundra for being the top voted charity during their competition week. • 9/2/2011  The Tampa Bay Business Journal awarded Big Cat Rescue in 3 categories:  Best Black Tie Event  Favorite Retreat and Team Building Venue and Second Best Fundraiser • The Tampabay Business Journal selected Big Cat Rescue as a semi-finalist for Non Profit of the Year for 2011.   Legislation/Education:  The steady increase in legislation banning private ownership represents recognition by our society that private ownership leads to massive abuse.  Social values evolve.  It took decades to ban slavery in England and for women to win the right to vote in America.  Those ideas started out as “radical” and were held by a small minority.  Gradually more and more people understood and agreed until they became a part of our value system that we take for granted today.  The same trend is happening with private ownership of exotics.  Gradually more and more people are realizing that this simply leads to widespread abuse of these animals.  The best evidence of this is the accelerating trend in state laws.   Just since 2005 eight more states have passed some level of ban. Sweden, Austria, Costa Rica, India, Finland, Bolivia, Greece, China, the UK and Singapore have all banned or restricted the utilization of big cats in circuses-it's time for the U.S. & South Africa to do the same!   14,539 new subscribers joined as an AdvoCat to speak out for the cats at CatLaws.com in 2011 bringing our total number of AdvoCats to  54,447 who sent 134,431 letters to lawmakers and decision makers to protect big cats.   Animal Abusers Exposed, Shut Down and / or Fined:  Big Cat Rescue enabled several under cover operations to gather evidence of exotic cats being abused, bred without regard for where they may end up, violations of the Animal Welfare Act that pertains to the cruel treatment of big cats and endangering the public.  This information was presented to the authorities along with affidavits and supporting evidence that we hope will bring an end to much of the suffering in the facilities we selected as being the worst abusers.   • Inside Edition exposed Joe Schreibvogel of GW Park and the fact that at least 23 tiger cubs died at his facility. • The BBC's Show called America's Most Dangerous Pets with  Louis Theroux suggested their show should have been named, America's Most Dangerous Pet Owners. • Animal Planet's Fatal Attractions interviewed Carole Baskin in Tigers Unleashed about dangerous exotic animal owners including Savage Kingdom's Robert Baudy and Lost Creek where Haley Hilderbrand was killed by a tiger while posing with the cat for her high school yearbook photo. Many of the worst breeders, dealers and tiger-tamer-wanabees were finally shut down between 2008 and 2010 but it appears that USDA did not pursue any of the exotic animal abuse cases in 2011.     Fundraising and Marketing:  We overhauled (OK, Jamie overhauled) our online stores at http://www.bigcatrescue.biz/ and on eBay and greatly increased our sales by doing so.  We currently operate 300+ social networking sites.   Big Cat Rescue was reported favorably in the news 326 times in 2011 which in a 19% increase over 2010.   Some of the national press included shows on  CNN,  MSNBC, National Geographic, Animal Planet, Discovery and the History Channel in addition to such publications as USA Today, National Geographic and the New York Post and major media coverage in several other countries as well.   Google awarded Big Cat Rescue a grant of $40,000 per month in free AdWords. People who love animals love to share their photos and stories.  In 2008 Big Cat Rescue unleashed a Chat Big Cats community.   Members can post their own blogs, or join in our forums and contests. It is a YouTube/ MySpace styled community made up entirely of animal lovers. By year end there were 2,847 members and 34,359,740,539  videos, songs, photos and blogs posted to the site.  (blows my mind too!)  Get in on the action free at http://www.chatbigcats.com   Best Viral Video Award:  YouTube.  We ended the year with 35,442 subscribers and 37,492,151 views.   By year end we had 323 videos posted on YouTube and other popular sites like google, Blip, MetaCafe, Revver and others.  http://www.youtube.com/bigcatrescue   YouTube Mini Clip Site:  DailyBigCat was launched Nov. 20, 2010 to provide a channel for the mini clips we upload directly from our iPhones.  By year end this site had 2,563 subscribers and 166,724 views.   Our MySpace account now has 7,551 friends. myspace.com/1BigCatRescue We surpassed 54,000 fans on Face Book .  We also enhanced our presence on Care2.org and many other such sites.  We now have 500+ contacts in our LinkedIn presence here:  linkedin.com/in/BigCatRescue Big Cat Rescue now has an Endowment Fund to provide a secure future for the cats. The Fund resides at the Community Foundation of Tampa Bay.  We initiated a program with Capitol One so that you can choose one of our beautiful cats for your credit card image and 1% of all of your purchases will be donated to Big Cat Rescue at no cost to you.   Saving Wild Places for Wild Cats:  Big Cat Rescue funded a $5,000 GPS tracking collar program that will be monitored by researchers with the Snow Leopard Trust. Founded in 1981, the Snow Leopard Trust is the world's leading authority on the study and protection of the endangered snow leopards. This collar will allow researchers to track a wild snow leopard in order to study its habits and territory needs.  A GPS tracking collar has been placed on one of the cubs of Khashaa, a female and mother snow leopard, within the study area. The cub, a male, is already pretty big at one and a half years old. We find this so exciting because it will help us begin to answer some of the unanswered questions about snow leopards, including information about dispersal patterns.   Big Cat Rescue has been working with WildTracks this year to provide images of our tigers' paw prints for entry into their computer program which can determine who a cat is by their tracks when there are enough tracks submitted to use for comparison.  Learn more and see photos of the print collection at http://bigcatrescue.org/2011/today-at-big-cat-rescue-sept-22   Big Cat Rescue offered to sponsor the first ever Florida Panther Festival if they agreed not to use any live cats at their exhibits.  They did not take us up on the offer to sponsor the event, but did assure us that they would not exploit cats this way.  Our camera traps have been set in various locations to monitor wildlife populations and poachers in the area.   Helping Others: After delivering a couple of free webinars for the Global Federation of Animal Sanctuaries (GFAS), Patty asked if we would host their first in person 2 day Workshop. Howard Baskin presented on our fundraising streams and the history of Big Cat Rescue, Jeff Kremer presented on donor recognition while giving the group of 20+ attendees a tour, Chris Poole spoke on social marketing and networking, Patty Ragan shared the value of hiring a coach, Kari Bagnall illustrated how to get the most out of a tabling event, Patty Finch taught grant writing, teaching your board how to be helpful and how to avoid “founder's syndrome” and I shared how we use google Apps, how we manage over 100 top notch volunteers, why it is important to have a plan and stick to it.   Big Cat Rescue later hosted HSUS Sanctuary CEO's for their annual retreat and gave them an inside look at how we operate.  In both the GFAS and HSUS workshops we shared our Intranet site along with all of our training documents and all of the assets to create a “sanctuary in a box.”  All of these tools are included on our website behind a $1.00 pay wall so that anyone who wishes to improve their facility has access to everything we do.   Big Cat Rescue also helped the Humane Society Legislative Fund in their work to end puppy mills because the same laws would protect cats and kittens from use in kitten mills as well.   Big Cat Rescue provided our CatLaws.com service to Animal Coalition of Tampa in their efforts to send a powerful message to the Hillsborough County Commissioners on two subjects.  1. Was to fund the voucher program for spaying and neutering dogs and cats for low income owners.  2. Was to ban the cruel practice of chaining dogs.   As with every year we supplied Free Passes, Certificates for Feeding Tours and Keeper Tours, and Two For One Passes to many other animal causes to use in their fundraising efforts.  We donate primarily to those organizations that are providing services to cats of all sizes.  We do donate to some human related fundraisers as well, but animal causes make up 3% of all charities and yet compete for less than 1% of all donated dollars.   Officers and Members of the Board of Directors in 2011 and meetings: CEO and Founder  Carole Baskin (not compensated by BCR) President and Chairman of the Board Jamie Veronica (not compensated by BCR for her role as a Director) Secretary & Treasurer Howard Baskin (not compensated by BCR for his role as a Director) VP Director Lisa Shaw (not compensated by BCR) Director Mary Lou Geis (not compensated by BCR) Pamela Rodriguez (not compensated by BCR), Darren Kipnis (not compensated by BCR), Vincent Pavese (not compensated by BCR), and Keith Lawless (not compensated by BCR).  These members met for quarterly board meetings at the sanctuary.  The board met 5 times in 2011.   Paid Staff:  Operations Manager & Volunteer Coordinator Gale Ingham Staff Manager, Editor & Creative Director Jamie Veronica Gift Shop & Guest Services  Honey Wayton Intern Recruiter & Data Management Chelsea Feeny Education Director Dr. Beth Kamhi and her assistant Willow Hecht Vernon Stairs Cage Builder and Maintenance Scott Haller Cage Building Apprentice and Maintenance Videographer and Social Networking Chris Poole Director of Donor Appreciation  Jeff Kremer Assistant to Operations Manager and Staff Relief Person Jennifer Flatt, CFO Howard Baskin, PR Susan Bass and  LaWanna Mitchell is an independent contractor who works remotely on web issues. All of our animal care is done by volunteers or by staff who also volunteer time before & after work.   Volunteers:  Big Cat Rescue had 96 volunteers at the end of 2011 who clocked in 37,556.09 man-power hours in addition to staff, 25 interns (12,700 hours) and Volunteer Committee member hours. Our interns came from 9 states and 6 countries. Volunteers and interns provided roughly the equivalent workforce of 24 more full time staff.   Staff and Volunteer Training:  We want to say a special thank you to all of our staff & volunteers who have just completed their 10th year of service to the cats.   I've been writing my story since I was able to write, but when the media goes to share it, they only choose the parts that fit their idea of what will generate views.  If I'm going to share my story, it should be the whole story.  The titles are the dates things happened. If you have any interest in who I really am please start at the beginning of this playlist: http://savethecats.org/   I know there will be people who take things out of context and try to use them to validate their own misconception, but you have access to the whole story.  My hope is that others will recognize themselves in my words and have the strength to do what is right for themselves and our shared planet.     You can help feed the cats at no cost to you using Amazon Smile! Visit BigCatRescue.org/Amazon-smile   You can see photos, videos and more, updated daily at BigCatRescue.org   Check out our main channel at YouTube.com/BigCatRescue   Music (if any) from Epidemic Sound (http://www.epidemicsound.com) This video is for entertainment purposes only and is my opinion.

Bad For Education - Coding Tips For The Junior Developer & Beyond
Content Management Systems: Shopify vs. WordPress

Bad For Education - Coding Tips For The Junior Developer & Beyond

Play Episode Listen Later Jun 11, 2021 28:56


Today we discuss content management systems (CMS),  why they are used, and a comparison between the two most popular ones: Shopify and WordPress.WordPress is a content management system (CMS). It exists in two wrappings; a hosted version on WordPress.com and the WordPress CMS version on wordpress.org.WordPress had its origins as a blogging platform, but many buyers choose it today to build websites in which blogging is not the primary function. Its core system of templates, pages, and posts allows users to focus on adding content once the initial set up is made.Shopify is one of the best e-commerce platforms in the market. It is similar to WordPress in that it's an open platform where developers provide apps and themes. Shopify's core functionality is e-commerce.It gives users the ability to add products, prices, and sell via a store. Its store builder can produce a good-looking, easy to build e-commerce store. Its themes are the layout of the store, and the apps are used to add more functionality for e-commerce management or marketing your products.ResourcesShopify vs. WordPressWhat Is A Content Management System?Connect With Us!Instagram: @badforeducationpodcastTwitter: @badforedupodEmail: badforeducationpodcast@gmail.comSend us questions! Or say hello to  us via email!Want a free $20 Amazon gift card and to start your own podcast with Buzzsprout?It's as simple as one click in our link below. Get started today, and have access to their extensive network and assistance. Podcasting isn't hard when you have the right partners!Click our link here

The Dadpreneur Podcast
Online Lead Generation Master Class Series: Generating Leads From SEO

The Dadpreneur Podcast

Play Episode Listen Later May 18, 2021 29:00


Here are 10 surefire ways to improve your SEO: 1. Create quality content 2. Identify the best keywords for your business 3. Improve your website load speed 4. Build links to quality and relevant websites 5. Write unique & relevant meta tags, descriptions & sub-headings for every page 6. Manage your Google My Business profile 7. Optimize your images with the proper tags 8. Use a simple, readable URL structure 9. Create quality content on a consistent basis 10. Learn from your web analytics reports Everyone wants to be on page 1, and there are hundreds of ranking indicators that you can optimize your website for. These 10 are great stepping stones to getting there. How Will The Upcoming Google Algorithm Update Impact My SEO? Google My Business For Local SEO 21 Questions To Ask An SEO Before You Hire Them How Does Voice Search Work With SEO? Marketing Evaluation For the record, the tools we chose to list below are tools we've either used in the past to help our clients succeed or we currently use to conduct SEO research and strategy. None of the links below are affiliate links. We're not being paid any fees by the companies below. As is the case with any other piece of software, you need to determine what you like about each application. I would focus on pricing, features and support. An important feature for you should be the type of Reporting the application offers. It's especially helpful to buy a tool that offers real time chat. Another element that may be the deciding factor for your and your SEO should focus on how much training and content to help educate you and your team they offer. General Technical Tools SEM Rush MOZ Alexa Google Search Console Ahrefs' Screaming Frog Similar Web PageSpeed Insights Mobile Friendly Test Google Analytics Google My Business SEO Plugins for your CMS While the tools below focus around the WordPress CMS (content management system), there are plenty of options for websites built on Joomla, Drupal and many other content management systems. Yoast SEO for WordPress All In 1 SEO Pack WP Meta SEO Rankie Keyword Research Answer The Public Google Keyword Planner Keyword Hero Google Trends Also Asked Keyword Tool On-Page SEO Rank Math Google's Rich Results Arefs' Toolbar Link Building Hunter Scraper Streak Link Assistant Digital Marketing and SEO Content you can trust. OMCP Podcast SEM Rush Webinars Follow Google Search Liaison Twitter account Prediq Webinars Bing Webmaster Tools Google Search Console Digital Analytics Association Free 75 page Online Lead Generation eBook

Digital Marketing Dive
S2 E20 – Seth Halpern Talks About Hosting and the Importance of Having Your Website On A Solid Server

Digital Marketing Dive

Play Episode Listen Later May 13, 2021 24:59


In this episode, Seth and Shannon talk with Seth Halpern, Senior Vice President and the GM of the small/medium business division at WP Engine & Flywheel WordPress Managed Hosting, all about the importance of good, quality hosting for your small business site and entrepreneurial projects. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Before we get into it. Shannon and I have decided to move the show back to bi-weekly. It's just gotten busy in our daily businesses and we need to focus on those. So for the rest of this season, these shows will come out every other week! With that, Shannon, are you ready to rock? Today we have Seth Halpern, Senior Vice President and the GM of the small/medium business segment at WP Engine & Flywheel WordPress Managed Hosting.  We're going to talk about how picking the right hosting is imperative to your success online and some tips on how to make your site stand out online. Just a quick full disclosure, Goldstein Media is an agency partner with Flywheel and a very happy customer for more than 4+ years now. Welcome Seth! Topics & Links Let's start off at the beginning. Who are you? What do you do? And what's your connection to small businesses and entrepreneurs?So Flywheel and WP Engine recently joined forces (WP Engine bought Flywheel to be exact), how does this help the small business and the entrepreneur?What does a daily life look like at a WP Engine/Flywheel?The WordPress CMS now powers approximately 41% of the websites online. Why is having a good host important for companies running WordPress websites?Both WP Engine (via Torque Magazine) and Flywheel (via Layout) have excellent articles and posts about business and operations, not just hosting. How has these blogs helped educate consumers on your brands?Let's get down the nitty gritty, what is WordPress Managed Hosting/Optimized Hosting? How does it differ from just getting a $3/mo server somewhere?A lot of these bargain hosting companies have “WordPress managed hosting,” how is WP Engine and Flywheel different? Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  Seth: If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Dive
S2 E20 – Seth Halpern Talks About Hosting and the Importance of Having Your Website On A Solid Server

Digital Marketing Dive

Play Episode Listen Later May 13, 2021 23:59


In this episode, Seth and Shannon talk with Seth Halpern, Senior Vice President and the GM of the small/medium business division at WP Engine & Flywheel WordPress Managed Hosting, all about the importance of good, quality hosting for your small business site and entrepreneurial projects. Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Before we get into it. Shannon and I have decided to move the show back to bi-weekly. It’s just gotten busy in our daily businesses and we need to focus on those. So for the rest of this season, these shows will come out every other week! With that, Shannon, are you ready to rock? Today we have Seth Halpern, Senior Vice President and the GM of the small/medium business segment at WP Engine & Flywheel WordPress Managed Hosting. We’re going to talk about how picking the right hosting is imperative to your success online and some tips on how to make your site stand out online. Just a quick full disclosure, Goldstein Media is an agency partner with Flywheel and a very happy customer for more than 4+ years now. Welcome Seth! Topics & Links Let’s start off at the beginning. Who are you? What do you do? And what’s your connection to small businesses and entrepreneurs?So Flywheel and WP Engine recently joined forces (WP Engine bought Flywheel to be exact), how does this help the small business and the entrepreneur?What does a daily life look like at a WP Engine/Flywheel?The WordPress CMS now powers approximately 41% of the websites online. Why is having a good host important for companies running WordPress websites?Both WP Engine (via Torque Magazine) and Flywheel (via Layout) have excellent articles and posts about business and operations, not just hosting. How has these blogs helped educate consumers on your brands?Let’s get down the nitty gritty, what is WordPress Managed Hosting/Optimized Hosting? How does it differ from just getting a $3/mo server somewhere?A lot of these bargain hosting companies have “WordPress managed hosting,” how is WP Engine and Flywheel different? Shout Our Sponsor We want to thank SavvyCal (https://socl.bz/savvycal) the scheduling tool your recipients will love to use. We’ve all tried different ways to schedule a meeting. From sending times and dates back and forth until a time can be settled on, to services like calendly that just give you a block of times to pick from. Both of these ways are cumbersome. SavvyCal fixes this, it superimposes your calendar on top of your recipients so make it easy to pick a time that works for both of you. Go to https://socl.bz/savvycal and give them a try today! Tell them we sent you! Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

Digital Marketing Dive
S2 E20 – Seth Halpern Talks About Hosting and the Importance of Having Your Website On A Solid Server

Digital Marketing Dive

Play Episode Listen Later May 13, 2021 24:59


In this episode, Seth and Shannon talk with Seth Halpern, Senior Vice President and the GM of the small/medium business division at WP Engine & Flywheel WordPress Managed Hosting, all about the importance of good, quality hosting for your small business site and entrepreneurial projects. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Before we get into it. Shannon and I have decided to move the show back to bi-weekly. It's just gotten busy in our daily businesses and we need to focus on those. So for the rest of this season, these shows will come out every other week! With that, Shannon, are you ready to rock? Today we have Seth Halpern, Senior Vice President and the GM of the small/medium business segment at WP Engine & Flywheel WordPress Managed Hosting.  We're going to talk about how picking the right hosting is imperative to your success online and some tips on how to make your site stand out online. Just a quick full disclosure, Goldstein Media is an agency partner with Flywheel and a very happy customer for more than 4+ years now. Welcome Seth! Topics & Links Let's start off at the beginning. Who are you? What do you do? And what's your connection to small businesses and entrepreneurs?So Flywheel and WP Engine recently joined forces (WP Engine bought Flywheel to be exact), how does this help the small business and the entrepreneur?What does a daily life look like at a WP Engine/Flywheel?The WordPress CMS now powers approximately 41% of the websites online. Why is having a good host important for companies running WordPress websites?Both WP Engine (via Torque Magazine) and Flywheel (via Layout) have excellent articles and posts about business and operations, not just hosting. How has these blogs helped educate consumers on your brands?Let's get down the nitty gritty, what is WordPress Managed Hosting/Optimized Hosting? How does it differ from just getting a $3/mo server somewhere?A lot of these bargain hosting companies have “WordPress managed hosting,” how is WP Engine and Flywheel different? Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  Seth: If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Legend Leaks
WordPress CMS: A Special Note and Tutorial

Digital Marketing Legend Leaks

Play Episode Listen Later Mar 18, 2021 26:46


Visit https://www.spreaker.com/show/digital-marketing-legend-leaks and listen to Legend's secretive podcast.Who is “Srinidhi Ranganathan”?Digital Marketing Legend "Srinidhi Ranganathan" is the Director of Digital Marketing at First Look Digital Marketing Solutions (India's First Artificial Intelligence Powered Digital Marketing company) located in Bangalore, India and is one of the top instructors in India who is teaching futuristic marketing-related courses on Udemy. He is a Technologist, Digital Marketing Coach, Author, and Video Creation Specialist with over 12+ years of experience and has worked at top companies in India. Having over 6 Lakh students on Udemy - he has facilitated digital marketing analysis and provided state-of-the-art marketing strategy ideas and tactical execution plans for top marketing companies in India including startups, SMB's and MNC's. This includes strategic brainstorming sessions, Artificial Intelligence-powered market analysis, market research related to digital performance, support of various AIDM marketing initiatives for new product and consumer promotional launches, etc.Srinidhi gained popularity through his unique, practical yet engaging training methodologies he utilizes to teach during the training sessions. Some of his training methods include gamified learning experiences conducted by virtual writing and teaching robots like "Aera 2.0" that prompts behavioural changes in students and bring forth a new kind of fascination among the crowd. These robots are virtual humans having super-intelligence capabilities. They can autonomously train anyone on topics ranging from ABC to Rocket Science, without human intervention.Srinidhi's passionate fans call him a "Digital Marketing Legend" and he's busy working on creating new virtual and humanoid robots to revolutionize education in India and the world.He is deemed to be an innovator in the field of Artificial Intelligence (AI) based Digital Marketing and is someone who has embraced many ideas and has created various environments in which team members are taught the required AI automation tools and resources to challenge the status quo, push boundaries and achieve super-extensive growth. His courses are a testament to where the future is actually heading.Legend's YouTube Channel:Full Free 11 Hours Digital Marketing Course - https://www.youtube.com/watch?v=-qJWb-Vtbhs&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=1Extract Billions of Email's (Email Marketing Course) - https://www.youtube.com/watch?v=WXLrWdf3f70&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=5&t=269sArtificial Intelligence in Digital Marketing (Full Guide for 2021) - https://www.youtube.com/watch?v=acSYPzX0gz8&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=4&t=1sCreate a Google-like Search Engine in Minutes - https://www.youtube.com/watch?v=kgWY4eVpHNo&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=9&t=86sEarn Money Blogging without writing a word in 2021 - https://www.youtube.com/watch?v=ZI6pY0YTHLc&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=6Mini-SEO Course 2021 - https://www.youtube.com/watch?v=PDPslvkQyPk&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=10&t=749sUltimate Graphic Design Course (Cloud Photo Editing of the Decade) - https://www.youtube.com/watch?v=jOZaRM2duFE&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=3WordPress CMS Full Course 2021 Edition - https://www.youtube.com/watch?v=HR8xRU1vus4&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=13&t=556sCreate a humanoid Robot Now (Secret Tutorial 2021) - https://www.youtube.com/watch?v=2hgljxLEezA&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=88&t=10sFree Mentorship in Artificial Intelligence (AI) Digital Marketing for 2021 - https://www.youtube.com/watch?v=ATuqwMU9kfs&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=11Social Media Extreme Hacks Secretive Tutorial 2021 - https://www.youtube.com/watch?v=K7_um4yfHkg&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=83Video Backlinks Course Tutorial to Skyrocket Viral Traffic - https://www.youtube.com/watch?v=RCN7a1oQKb8&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=96

Mastering B2B Marketing
HubSpot COS vs WordPress CMS

Mastering B2B Marketing

Play Episode Listen Later Oct 16, 2020 12:53


There are thousands of options out there when it comes to a CMS platform for your website. The two most common (and perhaps popular) platforms are intended for marketing professionals — WordPress and HubSpot. But how do you know which one is better for marketing? Jesus McDonald shares his personal experience with these two platforms.  You can also watch the video version of this episode on Jesus McDonald's YouTube channel. For business inquiries contact info@jrmwebmarketing.com

Syntax - Tasty Web Development Treats
Potluck - Fonts × Frameworks × Teas × Coding Subscriptions × Client Work × More!

Syntax - Tasty Web Development Treats

Play Episode Listen Later Jan 1, 2020 57:22


It’s another potluck! In this episode, Scott and Wes answer your questions about fonts, frameworks vs custom, drinking tea, learning to code, client work, and more! Kyle Prinsloo Freelancing - Sponsor Kyle Prinsloo teaches you everything you need to know about freelancing, including how to quit your job, earn a side-income and start taking control of your life. Check it out at studywebdevelopment.com/freelancing. Use the coupon “SYNTAX” and get 25%. LogRocket - Sponsor LogRocket lets you replay what users do on your site, helping you reproduce bugs and fix issues faster. It’s an exception tracker, a session re-player and a performance monitor. Get 14 days free at logrocket.com/syntax. Show Notes 2:01 - Q: When you run audits like lighthouse on a website, do you run the audit on each page? Or have you found an app or hack to run the audit over the entire site / multiple pages? 5:30 - Q: What makes a font “good”? I stumbled upon haleyfiege.fun/fonts, where she says her first font was not “good,” but it looks perfectly usable to me. When you are picking fonts for web apps, how do you judge them? Is it entirely subjective? 9:14 - Q: As a solo founder, speed is essential. What’s faster, building your own components, using a theme, or using a framework? 12:05 - Q: I’ve never been a tea drinker, but lately I’ve been wanting to start drinking a hot tea in the afternoon (instead of coffee). I know Scott is the Tea Guru, so what would your suggestions be for starting out? 15:30 - Q: Is it worth bundling JavaScript for websites that aren’t using a framework (i.e. WordPress / CMS websites)? The company I work for uses a large enterprise CMS and our JavaScript is just a minified mash of several different JS files, most of which are several hundred lines of spaghetti code. It would be nice to break up all these files in some sort of modular way, plus have the added benefit of using Babel so we can write modern JS. However, the output of the bundled JS file seems massive. Won’t that hurt performance and page load? 21:17 - Q: I know both of you put out a ton of content, both together and individually. I’m just curious to hear if you listen to any other podcasts out there in the land, or any other types of content that you consume to hone your skillz to pay the billz. Thanks! 25:14 - Q: What are your thoughts on Blazor? Is it a good move to be an early adopter of a framework like this, or should you focus on the ones that are already in a fully released state like React, Vue etc.? 28:51 - Q: I would like to ask Scott how you make subscriptions in a website? Also, how you give users a lifetime locked yearly subscription? 39:53 - Q: I feel like other developers’ code is always shorter, better structured, and easier to read than mine. Any tips (or resources) on writing clean, ‘good’ javascript code (or any other functional programming language)? 44:02 - Q: Both of you have CMS backgrounds, Scott with Drupal and Wes with WordPress. When you moved to freelancing, did you build for clients using a CMS? Or did you create custom admin interfaces for clients to manage their own site? You’ve mentioned some headless WordPress in the past, but was that the norm? 47:02 - Q: Hey Scott + Wes, you’re obviously very successful with your course creation careers, but do you miss client work? If people for some reason ever stopped buying your courses, would you go back to client work? Links Lighthouse Syntax203: Hasty Treat - What Are Github Actions? Lighthouse Batch NPM Package Lighthouse Action GitHub Action Next.js haleyfiege.fun/fonts Radnika Next Sipsby Babel Shop Talk Show CodePen Radio Heist Podcast Mixergy The Dream React Podcast Indie Hackers Akimbo Command Line Heroes Blazor Braintree Syntax055: Hasty Treat - User Role Systems Clean Code concepts adapted for JavaScript codecademy Javascript30 CakePHP Drupal WordPress ××× SIIIIICK ××× PIIIICKS ××× Scott: Aerial America Wes: Streamer for Chromecast Shameless Plugs Scott: Level Up Tutorials Pro - Sign up for the year and save 25%! Wes: Beginner Javascript - Use the coupon code ‘Syntax’ for $10 off! Tweet us your tasty treats! Scott’s Instagram LevelUpTutorials Instagram Wes’ Instagram Wes’ Twitter Wes’ Facebook Scott’s Twitter Make sure to include @SyntaxFM in your tweets

Revox Podcast
Episode #47 What is Wordpress and how does it work?

Revox Podcast

Play Episode Listen Later Dec 20, 2019 20:29


Episode #47 What is Wordpress and how does it work? Wordpress is a CMS. CMS stands for content management system. What it does is tell the files that your website is made out of what to do. Instead of coding everything from scratch, inside your CMS you press a button and the coding is done for you. Wordpress works with themes, which are precoded ways of structuring pages, blog posts, sidebars, headers, and footers. Wordpress is open source, which means anyone can develop integrations for the platform. These are called plugins. So if your theme doesn’t carry a function you want (like what typography your theme website uses), there are plugins that overwrite the code to allow those functions. The company that created Wordpress is also a hosting company, which means you can pay them to store your website files. Their hosting service is just fine—not the best for things like uptime or features, but their pricing structure is simple and straightforward, which can be really annoying with other companies. There are also features that Wordpress hosting has that a lot of other companies don’t have, like built in advertising options and payment processors. But as with most companies that claim to offer everything, it’s not as good as specialized companies. If you’re interested in just downloading the CMS, you can go to wordpress.org, if you’re interested in their hosting services, you can go to wordpress.com However, it’s overly complicated and unnecessary to download the Wordpress CMS. If you host with any major hosting company, they will have a one click install feature for Wordpress. There are a bunch of benefits to using Wordpress as your CMS. Because it’s open source, there are loads of themes and plugins. This means that if you want a feature, or you want your website to look a certain way, there’s a way to make it happen. Additionally, you can usually get most of your features for free. There are a lot of free themes, and there are a lot of free plugins. Many of them are good, but a lot of them are also bad, so always check to see if you’re getting a good plugin or theme. There’s really only two downsides to creating a Wordpress website: the first is that it’s hard to make it look fancy and modern. Sometimes, if you’re on a website that looks old, plain, or awkward, it’s probably built on Wordpress. Other CMS platforms modernize their look automatically. So although you’re limited in what you can do, what you can do looks good. The other downside is that Wordpress is designed for everything, not for any one thing. So if you’re looking for an easy to make eCommerce website, Shopify has an easier platform with a lot of intuitive plugins already built it (all apps). Essentially, if you have something really specific in mind in terms of functionality, but not design, there are other platforms that can make your website function better.

Projekt WordPress
Jak zoptymalizować pracę, aby szybko i skutecznie zamknąć zlecenie na WordPressie - Podcast Projekt Wordpress #4

Projekt WordPress

Play Episode Listen Later Nov 26, 2019 35:36


Gość odcinka: Maciej Kuchnik (maciejkuchnik.pl) / Wiecznie niekończący się projekt strony i setki poprawek, o której prosi klient - to częsty problem początkujących webdeveloperów i freelancerów, którzy zaczynają swoją pracę z WordPressem. Jak uniknąć takich sytuacji? Kiedy i w jaki sposób postawić granicę zobowiązań i kto powinien akceptować ostateczną wersję projektu? Rozmawiamy o tym w 4 odcinku podcastu Projekt WordPress z Maciejem Kuchnikiem.

Blogging Monthly - Get All The News & Updates About Blogging
Blogging Monthly 001 – WordPress 5.3, Genesis 3.2 And AI-Powered​ BERT Update For Google Search

Blogging Monthly - Get All The News & Updates About Blogging

Play Episode Listen Later Nov 2, 2019 11:24


Hey Everyone, With this post, I am starting a new chapter for MetaBlogue. For a long time, I was thinking to start a regular series on MetaBlogue and what's better than Blogging updates. So, I am going to do a monthly mashup about the latest news and updates around blogging and this is first of those. This monthly mashup will not only contain things about Blogging but also things or services close to blogging and WordPress. Some of the things which will be covered are like updates to Elegant Themes, Genesis Framework, Hosting Services updates, WordPress Plugin Releases, etc. Blogging Monthly 001 So let's kick off this month's update with one of the most important topics for every blogger - Google Search Updates. Google BERT Update Google has released its latest updated to Search Algorithms - BERT. BERT update is specifically targeted towards a better understanding of the user queries context. It is going to use machine learning and artificial intelligence to better understand the query and map it with proper results. This is good news for the people who do not like keyword stuffing and would like to write the content in more conversational language. With this update, Google will be able to better categorize the queries and map it with proper content by understanding the context of the queries. The update is released around the 25th of October, so keep an eye on your SERP results and traffic. Let us know if you are seeing major changes around it. As per Google, this update affects around 10% of the search queries which is very high considering some of the recent updates. BERT update improves the understanding of the on-page content and user search query with the help of natural language processors. So you may see some increase with the queries which might be related but the keyword is not directly mentioned on your pages. Another point to notice about BERT is that it's targeted towards long-tail keywords. Short tail keywords will not have much data to process through the natural language processors. Though there can be some shuffling of results for short-tail keywords due to better understanding of on-page content. You can get more details about it from Search Engine Journal or Search Engine Land. WordPress 5.3 The next update is around WordPress CMS. WordPress is already testing the next version (5.3) which will be released in the upcoming weeks. Currently, its under BETA testing and showing good progress. You can expect it to be available in the week of 11th November. There are many changes that will help you better manage your WordPress installs including performance improvements for Gutenberg Editor. With this update, the Gutenberg Editor will reduce its response time and your content will load faster. There are also many enhancements including Group block functionality which will allow you to select multiple blocks and create a group. Currently, I use Atomic Blocks to create a container to manage multiple blocks easily. The grouping functionality will help in easily manage it. There are some updates to Site Health functionality, Gallery embeds on post/pages or cosmetic upgrades to Admin UI. There are many other updates for other blocks that you can check in detail at this post on Kinsta. So, keep an eye on the public release of WordPress 5.3 in the week of 11th November. Divi 4.0 Release Divi from Elegant Themes is one of the best WordPress Page builder available in the market. Till now, you are able to design the pages and save generic elements in the Divi Library for reuse. Elegant Themes has released a major update to Divi which makes it a complete solution to design WordPress Themes. Now, you can use the Divi and design almost all the pages or posts with the help of Divi Theme Builder. There are new site-wide templates where you can design an element and assign it across your site. This will remove the need to edit each post individually. ...

Projekt WordPress
Jak zrealizować zlecenie na WordPress w dowolnym języku - Podcast Projekt Wordpress #3

Projekt WordPress

Play Episode Listen Later Oct 23, 2019 28:08


Gość odcinka: Katarzyna Janoska, katarzynajanoska.pl Tłumaczenie stron internetowych na WordPressie to nieustannie rosnący trend, który wymaga od tłumacza dużej ilości pracy. Jakich błędów warto unikać będąc freelancerem? Kiedy klient tak naprawdę potrzebuje dodatkowej wersji językowej? Czy są gotowe rozwiązania, która ułatwiają tłumaczenie strony? Gościem odcinka jest Katarzyna Janoska, która od kilku lat zajmuje się kwestiami UX oraz współpracuje przy rozwoju popularnej wtyczki WPML.

Projekt WordPress
Jak z WordPressem zapewnić regularne przychody w agencji reklamowej - Podcast Projekt Wordpress #2

Projekt WordPress

Play Episode Listen Later Oct 7, 2019 23:56


Gość odcinka: Aleksander Kuczek, perfectdashboard.com / Jeżeli Twój biznes opiera się na tworzeniu stron w WordPressie to ten odcinek zainspiruje Cię do przekształcenia oferty w taki sposób, aby Twoje dochody systematycznie rosły. W rozmowie z Aleksandrem Kuczkiem omawiamy pułapki freelancingu i webdevelopingu, a także prezentujemy sposoby na "produktową" pracę w oparciu o WordPressa i przekształcenie jednorazowej usługi budowy witryny w usługę opłacaną cyklicznie.

wordpress tw freelancers twoje web developers podcast projekt regularne przychody wordpress cms wordpressa wordpressie wordpressem
Custom Apparel Startups
Episode 95 – How to Build Your First Website With Wordpress

Custom Apparel Startups

Play Episode Listen Later May 1, 2019 62:47


Wordpress makes up a huge portion of websites... way more than you would expect. About 25% of all websites are built on the WordPress CMS (content management system)

Digital Marketing Dive
Episode 7 - E-Commerce and SEO

Digital Marketing Dive

Play Episode Listen Later Apr 29, 2019 33:19


Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we're going to talk about a topic that is near and dear to his royal highness' heart... E-Commerce and SEO. What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site? Three words…  Tech- Ni- Cal Crawlability, Canonicalization, Pagination, etc. Optimize Your Meta Titles, Descriptions, and H1's All on different levels - Content/Category/Product Your URLs MUST be human readable. If you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings. Write unique product titles and descriptions DUplicate content is still duplicate content Keyword rich content is still needed Rant possibility: People say SEO is dead for ecommerce… “It doesn't work”... in reality, laziness is what doesn't work. Canonicalization Shawn… enlighten us. Focus on ranking individual product and category pages for less competitive terms A saturated market for direct match terms Find Long‐Tail and Related Keyword Variations Need SSL (HTTPS) sitewide. You should have this regardless. An XML sitemap is key Difference between Sitemap and Sitemap index? Look at your competition and what they are ranking for. Look at the pages they are ranking for… 20/180 Principle Use Schema.org to mark up your site with schema tags to make the site that much more user and bot friendly Start with Brands, Contact Info, Reviews Great resource, but highlights their tool is Ahref's article on this topic. As you know both Shawn and I are big WordPress CMS fans. We're going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here's our picks this week: Shawn: Classic Editor - Get rid of the that pesky Gutenberg! Seth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers' sites in one swoop. E-Commerce Related Pick: WP SEO Structured Data Schema Pro Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Dive
Episode 7 - E-Commerce and SEO

Digital Marketing Dive

Play Episode Listen Later Apr 29, 2019 32:19


Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we’re going to talk about a topic that is near and dear to his royal highness’ heart... E-Commerce and SEO. What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site? Three words… Tech- Ni- Cal Crawlability, Canonicalization, Pagination, etc. Optimize Your Meta Titles, Descriptions, and H1’s All on different levels - Content/Category/Product Your URLs MUST be human readable. If you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings. Write unique product titles and descriptions DUplicate content is still duplicate content Keyword rich content is still needed Rant possibility: People say SEO is dead for ecommerce… “It doesn’t work”... in reality, laziness is what doesn’t work. Canonicalization Shawn… enlighten us. Focus on ranking individual product and category pages for less competitive terms A saturated market for direct match terms Find Long‐Tail and Related Keyword Variations Need SSL (HTTPS) sitewide. You should have this regardless. An XML sitemap is key Difference between Sitemap and Sitemap index? Look at your competition and what they are ranking for. Look at the pages they are ranking for… 20/180 Principle Use Schema.org to mark up your site with schema tags to make the site that much more user and bot friendly Start with Brands, Contact Info, Reviews Great resource, but highlights their tool is Ahref’s article on this topic. As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week: Shawn: Classic Editor - Get rid of the that pesky Gutenberg! Seth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers’ sites in one swoop. E-Commerce Related Pick: WP SEO Structured Data Schema Pro Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Digital Marketing Dive
Episode 7 - E-Commerce and SEO

Digital Marketing Dive

Play Episode Listen Later Apr 29, 2019 33:19


Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we're going to talk about a topic that is near and dear to his royal highness' heart... E-Commerce and SEO. What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site? Three words…  Tech- Ni- Cal Crawlability, Canonicalization, Pagination, etc. Optimize Your Meta Titles, Descriptions, and H1's All on different levels - Content/Category/Product Your URLs MUST be human readable. If you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings. Write unique product titles and descriptions DUplicate content is still duplicate content Keyword rich content is still needed Rant possibility: People say SEO is dead for ecommerce… “It doesn't work”... in reality, laziness is what doesn't work. Canonicalization Shawn… enlighten us. Focus on ranking individual product and category pages for less competitive terms A saturated market for direct match terms Find Long‐Tail and Related Keyword Variations Need SSL (HTTPS) sitewide. You should have this regardless. An XML sitemap is key Difference between Sitemap and Sitemap index? Look at your competition and what they are ranking for. Look at the pages they are ranking for… 20/180 Principle Use Schema.org to mark up your site with schema tags to make the site that much more user and bot friendly Start with Brands, Contact Info, Reviews Great resource, but highlights their tool is Ahref's article on this topic. As you know both Shawn and I are big WordPress CMS fans. We're going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here's our picks this week: Shawn: Classic Editor - Get rid of the that pesky Gutenberg! Seth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers' sites in one swoop. E-Commerce Related Pick: WP SEO Structured Data Schema Pro Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Dive
Episode 6 - Local SEO and Reputation Management

Digital Marketing Dive

Play Episode Listen Later Apr 15, 2019 20:25


Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we're going to talk about Local SEO and Reputation Management, how they relate and why each one is important. Local SEO Importance According to Google, 46% of searches now have a ‘local intent'. “Near Me” searches Using Google My Business and Bing Places to boost your business in the SERPs Different features on both platforms. Utilize them all Post snippets from your blog posts on GMB and link back to your site for more details Post offers on both platforms to entice potential customers to patronize your business Get those citations correct and uniform across as many directories as possible Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny. 68% of consumers say they would stop using a local business if they found incorrect information in local directories. Do people use Bing for local searches? If they use the Edge browser on Windows 10 as their default and don't change things, then yes. If they use Chrome, then they probably use Google Reputation Management Importance Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search. Watching your reviews and responding to both negative and positive ones is key Tips on getting reviews from your customers As you know both Shawn and I are big WordPress CMS fans. We're going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here's our picks this week: Shawn: Really Simple SSL Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers. Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Dive
Episode 6 - Local SEO and Reputation Management

Digital Marketing Dive

Play Episode Listen Later Apr 15, 2019 20:25


Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we're going to talk about Local SEO and Reputation Management, how they relate and why each one is important. Local SEO Importance According to Google, 46% of searches now have a ‘local intent'. “Near Me” searches Using Google My Business and Bing Places to boost your business in the SERPs Different features on both platforms. Utilize them all Post snippets from your blog posts on GMB and link back to your site for more details Post offers on both platforms to entice potential customers to patronize your business Get those citations correct and uniform across as many directories as possible Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny. 68% of consumers say they would stop using a local business if they found incorrect information in local directories. Do people use Bing for local searches? If they use the Edge browser on Windows 10 as their default and don't change things, then yes. If they use Chrome, then they probably use Google Reputation Management Importance Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search. Watching your reviews and responding to both negative and positive ones is key Tips on getting reviews from your customers As you know both Shawn and I are big WordPress CMS fans. We're going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here's our picks this week: Shawn: Really Simple SSL Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers. Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Dive
Episode 6 - Local SEO and Reputation Management

Digital Marketing Dive

Play Episode Listen Later Apr 15, 2019 19:25


Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important. Local SEO Importance According to Google, 46% of searches now have a ‘local intent’. “Near Me” searches Using Google My Business and Bing Places to boost your business in the SERPs Different features on both platforms. Utilize them all Post snippets from your blog posts on GMB and link back to your site for more details Post offers on both platforms to entice potential customers to patronize your business Get those citations correct and uniform across as many directories as possible Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny. 68% of consumers say they would stop using a local business if they found incorrect information in local directories. Do people use Bing for local searches? If they use the Edge browser on Windows 10 as their default and don’t change things, then yes. If they use Chrome, then they probably use Google Reputation Management Importance Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search. Watching your reviews and responding to both negative and positive ones is key Tips on getting reviews from your customers As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week: Shawn: Really Simple SSL Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Matt Report - A WordPress podcast for digital business owners
Statamic a WordPress alternative by Jack McDade

Matt Report - A WordPress podcast for digital business owners

Play Episode Listen Later Apr 10, 2019 38:10


It’s undeniable that agency owners and consultants have started to look at alternative WordPress CMS software solutions over the last two years. From talking to people here on the podcast to seeing consultants change business offerings after years in business, I can’t help but feel it’s healthy to know your options. While we’ve always known…

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Matt Report - A WordPress podcast for digital business owners
Statamic a WordPress alternative by Jack McDade

Matt Report - A WordPress podcast for digital business owners

Play Episode Listen Later Apr 9, 2019 38:11


It's undeniable that agency owners and consultants have started to look at alternative WordPress CMS software solutions over the last two years. From talking to people here on the podcast to seeing consultants change business offerings after years in business, I can't help but feel it's healthy to know your options. While we've always known that WordPress is just a tool, it was always so hard to let go of the Swiss Army knife that has served us so well for over a decade in place of something new. My gut tells me that “indie” solutions, like Jack McDade's Statamic, are getting better as software stacks mature and hosting infrastructure costs go down. In other words, we can get a lot more for our money these days while people like Jack can build a sustainable business around it. I really enjoyed meeting Jack through the magic of podcasting — even if it took a good ‘ol fashioned cold e-mail to connect. I'd love to know what other alternative CMS or website builder tools you're using out there. Drop them in the comments below. Matt Report - A WordPress podcast for digital business owners Statamic a WordPress alternative by Jack McDade Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:38:10 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window | Duration: 00:38:10 ★ Support this podcast ★

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Matt Report - A WordPress podcast for digital business owners
Statamic a WordPress alternative by Jack McDade

Matt Report - A WordPress podcast for digital business owners

Play Episode Listen Later Apr 9, 2019 38:10


It’s undeniable that agency owners and consultants have started to look at alternative WordPress CMS software solutions over the last two years. From talking to people here on the podcast to seeing consultants change business offerings after years in business, I can’t help but feel it’s healthy to know your options. While we’ve always known…

wordpress wordpress cms statamic jack mcdade
Digital Marketing Dive
Episode 5 - Feedback Is A Good Thing

Digital Marketing Dive

Play Episode Listen Later Apr 1, 2019 22:04


Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews. Feedback, both good and bad can help you improve your offerings for the better Some ways to get feedback before your clients go public Surveys Google Forms LimeSurvey Survey Monkey Make the surveys quick and no more than one page of questions. Aim for about 5 questions. As you know both Shawn and I are big WordPress CMS fans. We're going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here's our picks this week: Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version. Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects. Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Dive
Episode 5 - Feedback Is A Good Thing

Digital Marketing Dive

Play Episode Listen Later Apr 1, 2019 22:04


Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews. Feedback, both good and bad can help you improve your offerings for the better Some ways to get feedback before your clients go public Surveys Google Forms LimeSurvey Survey Monkey Make the surveys quick and no more than one page of questions. Aim for about 5 questions. As you know both Shawn and I are big WordPress CMS fans. We're going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here's our picks this week: Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version. Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects. Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Dive
Episode 5 - Feedback Is A Good Thing

Digital Marketing Dive

Play Episode Listen Later Apr 1, 2019 21:04


Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews. Feedback, both good and bad can help you improve your offerings for the better Some ways to get feedback before your clients go public Surveys Google Forms LimeSurvey Survey Monkey Make the surveys quick and no more than one page of questions. Aim for about 5 questions. As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week: Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version. Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Pazarlama Sohbetleri - G4A Studio & Workshops
Güncel SEO Ve Algoritmalar | G4A Studio PazarLama Sohbetleri #Podcast3

Pazarlama Sohbetleri - G4A Studio & Workshops

Play Episode Listen Later Oct 22, 2018 52:49


Güncel SEO ve Algoritmalar Hasan Yasin Türkyılmaz Sercan Yılmaz Site içi SEO, site dışı seo, Mimari ve teknik SEO, Wordpress CMS kurma ve ayarlama, İçerik pazarlama ve Sosyal medya pazarlama, Backlink'ler, linklemeler, lokasyon, otoriterlik ve bilinirlik, markalaşma, mobil pazarlama ve haritalar, nap / isim adres telefon mantığı, etik ve etik dışı yöntemler, deneme yanılma yöntemiyle testler, search console ve seo profiler gibi seo araçları, panda, penguin, humming bird, possum, fred, pirate, pigeon, mobile algorithm, rankbrain Google SEO / Webmaster algoritmaları, Google arama motoru web master blogu, SEO nasıl yapılır, nasıl yapılmalı G4A Studio & Workshops'ın Pazarlama Sohbetleri Sunumu Ses Kaydı, Podcast'inin üçüncüsü. https://g4astudio.com https://hyturkyilmaz.com https://facebook.com/groups/pazarlamasohbetleri --- Send in a voice message: https://anchor.fm/g4asw/message

Algo básico para crear Software
Ep.39: WordCamp CDMX 2018

Algo básico para crear Software

Play Episode Listen Later Aug 27, 2018 17:32


Episodio 39 WordCamp Ciudad de México 2018 El motivo WordPress: CMS 30% de cuota del mercado Sistema tipo “Hágalo usted Mismo” El evento Startup México, Incubadora 8 horas 2 Tracks (hay más perfiles en WordPress: implementador, desarrollador, diseñador, marketing, etc.) Desarrolladores, técnicos Usuarios casuales, bloggers Los beneficios Conexión con personas Novedades Recomendación: Semana Nacional del Emprendedor 2018 Referencias WordCamp CDMX 2018: https://2018.mexicocity.wordcamp.org/ ¿Qué es un CMS?https://www.abcweb.mx/podcast/0009/ Semana del Emprendedor: https://www.semanadelemprendedor.gob.mx/

Content Strategy Insights
Jamie Schmid: Content Enthusiasm – Episode 28

Content Strategy Insights

Play Episode Listen Later Jun 22, 2018 31:27


Jamie Schmid Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users rich, intuitive content experiences. Jamie and I talked about: her evolution from illustrator to website developer how Karen McGrane inspired her at DrupalCon 2013 her subsequent growth as a digital strategist, with a keen eye on content the importance of being proactive about addressing content concerns in the website-development process how good communication with all project stakeholders helps clarify content intent how starting the content phase of a project earlier results in better content structure the importance of assessing as early as possible your content "why" the difference between what clients think they need and the actual solution that's going to fix their problem how constantly asking "why?" can shorten up the development process how, when you design a website, you're really building two sites, the end-user site and an equally, if not more, important administrative interface how working with internal site users early in the process improves the final product how the discovery that large projects are more prone to chaos inspired her to study information architecture the information architecture of the WordPress CMS how an intuitive, well-designed administrative UX can reduce training needs what she has learned in her new role as a content creator her insight that content strategy is best when it's approached as an agile process her upcoming talk at WPCampus Jamie's Bio Jamie Schmid has a particular passion for creating excellent content experiences. Originally from Milwaukee, WI, she has been working as a WordPress freelancer and consultant since 2012, regularly taking sites from conception through a well-managed build process that encourages communication, planning, and smart use of content. She has a background in Information Architecture and Content Strategy and a big ol' enthusiasm for all things WordPress. Now living in Portland, OR, Jamie is a Community Evangelist for SiteLock, traveling the country and helping build awareness of website security best practices and solutions. Video Here's the video version of our conversation: https://youtu.be/tjgJ8vuH3qI Transcript Larry: Hi, everyone. Welcome to Episode Number 28 of the Content Strategy Interviews podcast. Larry: I'm really happy today to have with us Jamie Schmid. Jamie is a Portland based web developer and designer. She's active in the WordPress world. She works for SiteLock, the security, website security company, as an outreach evangelist. And I'll let Jamie tell you a little bit more about her background and what she's up to. Jamie: Thank you Larry. Thank you for having me. So, I describe myself as a content enthusiast, and that came about in a meandering sort of way, which I think is actually a great way for it to come about. But I started my career as an illustrator in the mid-, late-ish 2000s. And I thought that my whole life was just going to be illustration, and I was working at a toy company, when the role of website manager was added to my workload, and it was my first time using a CMS. Jamie: It was TYPO3 and X-Cart, and I had no idea at that point you could do such a thing with websites. My experience with Web development was building some HTML, handmade HTML websites in the late '90s, where I was literally calculating pixels, so that I could make, with streaming navigation, with image maps. So I had a much different idea of how websites worked, and then, 10 years later, it turns out, it was completely different. Jamie: But, in that world, I was often frustrated with the things that I was not able to do. There was a lot of going back and forth between the agency, and asking them to make some content edits,

Content Strategy Insights
Jamie Schmid: Content Enthusiasm – Episode 28

Content Strategy Insights

Play Episode Listen Later Jun 22, 2018 31:27


Jamie Schmid Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users rich, intuitive content experiences. Jamie and I talked about: her evolution from illustrator to website developer how Karen McGrane inspired her at DrupalCon 2013 her subsequent growth as a digital strategist, with a keen eye on content the importance of being proactive about addressing content concerns in the website-development process how good communication with all project stakeholders helps clarify content intent how starting the content phase of a project earlier results in better content structure the importance of assessing as early as possible your content "why" the difference between what clients think they need and the actual solution that's going to fix their problem how constantly asking "why?" can shorten up the development process how, when you design a website, you're really building two sites, the end-user site and an equally, if not more, important administrative interface how working with internal site users early in the process improves the final product how the discovery that large projects are more prone to chaos inspired her to study information architecture the information architecture of the WordPress CMS how an intuitive, well-designed administrative UX can reduce training needs what she has learned in her new role as a content creator her insight that content strategy is best when it's approached as an agile process her upcoming talk at WPCampus Jamie's Bio Jamie Schmid has a particular passion for creating excellent content experiences. Originally from Milwaukee, WI, she has been working as a WordPress freelancer and consultant since 2012, regularly taking sites from conception through a well-managed build process that encourages communication, planning, and smart use of content. She has a background in Information Architecture and Content Strategy and a big ol' enthusiasm for all things WordPress. Now living in Portland, OR, Jamie is a Community Evangelist for SiteLock, traveling the country and helping build awareness of website security best practices and solutions. Video Here's the video version of our conversation: https://youtu.be/tjgJ8vuH3qI Transcript Larry: Hi, everyone. Welcome to Episode Number 28 of the Content Strategy Interviews podcast. Larry: I'm really happy today to have with us Jamie Schmid. Jamie is a Portland based web developer and designer. She's active in the WordPress world. She works for SiteLock, the security, website security company, as an outreach evangelist. And I'll let Jamie tell you a little bit more about her background and what she's up to. Jamie: Thank you Larry. Thank you for having me. So, I describe myself as a content enthusiast, and that came about in a meandering sort of way, which I think is actually a great way for it to come about. But I started my career as an illustrator in the mid-, late-ish 2000s. And I thought that my whole life was just going to be illustration, and I was working at a toy company, when the role of website manager was added to my workload, and it was my first time using a CMS. Jamie: It was TYPO3 and X-Cart, and I had no idea at that point you could do such a thing with websites. My experience with Web development was building some HTML, handmade HTML websites in the late '90s, where I was literally calculating pixels, so that I could make, with streaming navigation, with image maps. So I had a much different idea of how websites worked, and then, 10 years later, it turns out, it was completely different. Jamie: But, in that world, I was often frustrated with the things that I was not able to do. There was a lot of going back and forth between the agency, and asking them to make some content edits,

Giant Thinkers Podcast
Matt Mullenweg, Creator of WordPress and Founder & CEO of Automattic on tireless tinkering

Giant Thinkers Podcast

Play Episode Listen Later Jun 13, 2018 60:02


G’day Giants, This is episode #61! Our guest today is best known for developing the free and open-source web software that is insanely popular called: WordPress – which to date, officially powers 30% of websites on the internet. Including The New York Times, The Walt Disney Company, Sony Music, Bloomberg, BBC America, TechCrunch, Wired, People Mag, even Beyonce and Katy Perry’s websites run on the Wordpress CMS platform. Back in 2007, our guest was named #16 of the 50 most important people on the web by PC World, reportedly – the youngest on the list. In 2011, he was named one of the top 10 most influential people online for changing the face of the internet by Business Insider. In that same year, he was listed by Forbes 30 Under 30 for Social and Mobile – for the impact he has made on the blogging world through open source.   Some of the topics we spoke about include: How he went from playing the jazz saxophone, to majoring in Political Science, to pursuing a job at CNET How WordPress all started His thoughts and approaches on validating a feature or functionality of a product And his definition of good design.   If you’re someone who is interested in the journey of product design and creating a massively disruptive, global company, then this episode is for you.   I present to you … the down-to-earth, genuine and highly accomplished ... Matt Mullenweg!     More on Matt can be found via the links below: https://ma.tt https://matt.blog/ Twitter: @PhotoMatt LinkedIn Profile Automattic Website Matt's Facebook Page Subscribe to The Giant Thinkers Podcast on iTunes.     Read or listen to an entire book in 15 minutes via Blinkist The Blinkist app takes the best non-fiction books and distills them into powerful, made-for-mobile summaries. Essentially, giving you and I the main concepts of an entire book in 15 minutes. Available to read and also to listen to as audio. Head to GiantThinkers.com/Blinkist to take up the 25% off discount. Start your free trial or get three months off your yearly plan when you join today. The 25% off is automatically applied, when you head to GiantThinkers.com/Blinkist.  

#SEODRIVEN — SEO Podcast von Christian B. Schmidt
Warum WORDPRESS SEO selbst mit YOAST PLUGIN kein Selbstläufer ist — SEO-Driven #210

#SEODRIVEN — SEO Podcast von Christian B. Schmidt

Play Episode Listen Later Apr 2, 2018 28:05


Wordpress SEO funktioniert leider auch mit einem SEO Plugin nicht von ganz allein. Warum es meist ein Fehler ist, zu bloggen und was man bei der Suchmaschinenoptimierung für das beliebte Wordpress CMS beachten sollte, erfährst Du in der 210. Folge von #SEODRIVEN. Selbst und gerade wenn Du ein Wordpress SEO Plugin wie YOST SEO oder wpSEO installiert hast, solltest Du jetzt einschalten, denn die Standardeinstellungen sind oft nicht optimal. Warum bloggst Du?1.000x SEO CHECK KOSTENLOS:Wenn Du kostenlose SEO Tipps für Deine Website haben möchtest, dann reiche jetzt deine Domain ein unter:http://digitaleffects.de/seocheck/ Über SEO-Driven:In SEO-Driven gebe ich, Christian B. Schmidt, praktische Tipps und erkläre die Erfolgsfaktoren in SEO und Online Marketing. Hier findest Du alle Folgen: http://www.cbschmidt.de/podcast/Über Christian B. Schmidt:Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier:http://digitaleffects.de/ueber-uns/cbs-christian-b-schmidt/Mehr von mir im Netz:https://www.facebook.com/cbschmidt.de/https://youtube.com/subscription_center?add_user=cbschmidtdehttps://twitter.com/cbschmidthttps://www.instagram.com/cbschmidt/https://www.xing.com/profile/ChristianB_Schmidthttps://www.linkedin.com/in/cbschmidtVollständiges Impressum:http://digitaleffects.de/impressum/ Folge direkt herunterladen

TechVolution
039: WordPress pentru developeri, bloggeri si podcasteri cu Razvan Burz

TechVolution

Play Episode Listen Later Jul 5, 2016 75:59


Vrei sa sponsorizezi acest show sau sa propui un invitat interesant? Scrie-ne pe contact@citypodcast.ro Razvan Burz de la Burzcast este din nou co-host la TechVolution, alaturi de Adrian Boioglu. De aceasta data discutam despre WordPress - CMS-ul care a devenit sinonim cu site-urile moderne si mai ales despre cum este el folosit de developeri, bloggeri sau podcasteri. Jurnalistul Adrian Boioglu este fondatorul retelei CityPodcast, dar scrie si pe Constanta News si pe boio.ro Ai idei, pareri despre acest show sau vrei sa ne spui ceva? Scrie-ne contact@citypodcast.ro, pe Twitter sau pe Facebook. Intra pe CityPodcast.ro pentru a asculta si celelalte show-uri din prima retea de podcast-uri din Romania. Nu uita sa dai “Subscribe” in iTunes sau un aplicatia ta preferata de ascultat podcast-uri si sa ne dai un rating cit mai bun in iTunes. Ne ajuta sa aparem si in fata altor ascultatori din Romania.

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Stop Riding the Pine
26 Jan Koch – WordPress and The WP Summit

Stop Riding the Pine

Play Episode Listen Later Mar 14, 2015 39:09


Jan Koch - The Man, WordPress and The WP Summit Jan Koch knows WordPress. It was great talking with Jan, (pronounced "Yawn" and this interview is anything but boring so you definitely won't be yawning at any point, lol) all the way from a little town in northern Germany. As Jan says, "a global connection". This interview was a lot of fun and Jan talked about so many cool things having to do with WordPress, the WP Summit and he offers a lot of great advice for entrepreneurs. We kick off the interview laughing after Jan hears about a story of mine and my lack of speaking German. Jan is a 25 year old guy from Germany who grew an online side business that ended up generating enough income to replace his day job. He now works as a web designer and WordPress developer full time and enjoys blogging about it. As web designer, he works for creative entrepreneurs and bloggers, helping them to take their website to the next level and increase the profitability of their businesses. The conversation jumps into learning about Jan's background and his story covering his transition from working for a company to becoming a successful entrepreneur. He talks about his journey from starting his blog, to now having many clients all around the world building WordPress websites. Jan has been working with the WordPress CMS since 2012. When he saw how successful some of the people were that he was following, he thought he could do the same thing. After finding what worked and more importantly, what didn't work, Jan found a formula that worked for him in the world of blogging. While he quickly grew his traffic to 400 visitors a day in four months. While this was good, it was hard for Jan to sustain the amount of work it was taking. The more he worked with WordPress, the more he became comfortable with the WordPress API and the next logical step for Jan was to proceed as a WordPress consultant. I am the type of guy who likes to fail fast and fail forward. -Jan Koch Jan Koch on WordPress Security Hacks don't work like they did before. There is not a hacker sitting in front of a computer and targeting one site in particular. Hackers use automated scripts and tools these days. If they find a site that is vulnerable, then users have a problem. Hackers can make tens of thousands of dollars for one spend campaign. Given that WordPress powers approximately 23% of all websites on the net, this is a huge target for hackers. The WordPress core itself is rock solid. The themes and plugins are where the problems are usually found. There are so many people creating themes and plugins without a consistent filtering system in place prior to developers publishing their software. Users install these plugins and/or themes on their site without knowing how well the code was written and so this can be detrimental to the users site. In order to minimize your vulnerability with regard to hackers, make sure that you install themes or plugins from the WordPress repository only if possible. Make sure that the software comes from a reliable source. Make sure that there is an active development in place. This means that you should be able to easily get in touch with the development team to answer any quesitons. Also, make sure that the software is upated on a regular basis. That's why I love WordPress, because it gives you tons of opportunities when you put the work in. - Jan Koch Jan Koch - The WP Summit If you are a online entrepreneur that is using WordPress you don't want to miss the WP Summit. Jan created this 10-day WP summit by interviewing 28 world-leading WordPress experts and online entrepreneurs who will share how you can build an impactful WordPress site and everything that goes along with it! Jan invited these experts from around the world to talk about WordPress without all the technical jargon normally associated with online marketing with WordPress. He wants this to be very easy for WordPress users to understand.

The Interview Show
The Interview Show Episode 17 - Rick Knudtson of Flywheel

The Interview Show

Play Episode Listen Later Feb 17, 2015


Rick Knudtson is co-founder of a great Wordpress-optimized hosting firm called FlyWheel. They specializing making hosting for the Wordpress CMS run smoothly and securely. Full Disclosure: FlyWheel is a sponsor of PhillyTech.org.

Blog Breaking - Wordpress Theme Tutorials
Blog Breaking Ep. 10 - Wordpress CMS News Section (part 1)

Blog Breaking - Wordpress Theme Tutorials

Play Episode Listen Later Jul 8, 2009 19:35


In this episode we start the process of creating a news section for a custom wordpress theme. We will be tweaking the existing blog functionality in Wordpress to suite our needs.

Hazlo Fácil
25. Cómo hacer una web con WordPress

Hazlo Fácil

Play Episode Listen Later Dec 31, 1969 16:04


Hoy voy a contar cómo hacer una página web con WordPress (para principiantes) Pero antes, recordad que si tenéis cualquier duda, sugerencia o propuesta me podéis encontrar en https://btenias.com Escaleta del pocast Qué es WordPress CMS (gestor de contenidos) WordPress.com vs wordpress.org +30% de las webs son hechas con wordpress Cómo crear una web con WordPress […]