POPULARITY
##Visit www.CloseTheDeal.com to see all episodes.
Today's Great Quote in Franchising comes from Charlie Graves, Chief Executive Officer of Athletic Republic, the pioneers in the sports training industry. Athletic Republic offers state-of-the-art training that unlocks the potential of any athlete, helping them perform at their best. Over the past 30 years, their science-based protocols and specialized equipment have helped more than two million athletes of all ages achieve their goals. The brand takes safety seriously and trains every athlete to perform at the highest level. Charlie describes his secret to franchising, business, and life.
Charlie Graves was a world-ranked swimmer and successful professional triathlete before turning to a career in sports management, sports television and event production, and sport equipment manufacturing. He has been the CEO of Athletic Republic since 2007, when he acquired and rebranded the company, introducing new franchising, operations, business, and marketing systems now in use in a worldwide network of franchises. Athletic Republic is the world's premier destination for individualized, sport-specific training. With technologically advanced equipment, Athletic Republic tracks and showcases the improvements an athlete experiences through their training regimen. The brand is the leading sports performance franchisor, with over 80 training centers and has surpassed two million athletes trained in the program. It is the premier destination for individualized, sport-specific training for athletes of all ages and abilities who seek to improve their speed, power, stability, agility and stamina. Key Takeaways: [2:25] - Charlie shares his background as an athlete before becoming a business owner. [3:53] - You have a hand in your success. [5:26] - Doing things that are within your control will improve your performance. [8:47] - There are a lot of cross overs in sports and business. [11:10] - Charlie became the head of marketing for a mall operator. This was the introduction to a franchise model for him. [12:36] - How did Charlie learn about the opportunity of Athletic Republic? [15:42] - The founder was a scientist. He tested and evaluated everything. [17:53] - Charlie made a lot of mistakes in the early years but learned through them and attended conferences and programs to improve and network. [20:08] - It wasn't a franchise at first. Charlie lists some of the things they developed before jumping into launching a franchise model. [21:27] - The collaboration in franchising is extraordinary. [24:17] - An ideal franchisee is one that has passion for sports. [25:45] - Over half of the current franchisees are female. [27:56] - Charlie is in the business of opening successful operators. [30:15] - It's important to care for franchisees that are making big investments. [31:19] - Rather than selling more units and having franchisees wait to get going, Athletic Republic takes their time with each franchise owner. [32:28] - What value does the franchisor provide to franchisees after they are established? [35:03] - Scaling in particular is something that needs to be considered and supported by franchisors. [36:42] - What role does celebration play in the Athletic Republic locations? Mentioned in This Episode: Athletic Republic Home Page Athletic Republic Franchise Site
Are you a business owner looking for effective ways to grow your business? Do you wish you had more customers, more sales, and more revenue? Then this week's podcast episode is for you. Tune in as Lindsay Simpson, the Chief Marketing Officer of Athletic Republic shares the marketing hacks she's learned over the years that have helped grow every business she's been involved in. Lindsay brings 2 decades of marketing experience in the active, sports and outdoor industries to Athletic Republic, with experience at global brands like Backcountry.com, Adobe, and Active.com Network. She's found how to combine her passions and profession throughout her career. As the CMO at Athletic Republic, she's responsible for leading the strategy, creative, and development of all corporate sales & marketing, building global brand awareness, and supporting the customer acquisition and the franchise growth of the Republic network. Be sure to take notes as Lindsay shares: Why you need to lose your perfectionism especially when it comes to promoting your business through video or photos How authenticity in marketing stories, photos, and videos will create magic that stock photos and videos can't How filing just a couple of minutes of video on your phone can easily generate hundreds of marketing assets Why it's important to realize that as soon as you think you understand marketing it changes Why being prepared in marketing is important but being able to hear the story and pivot is even more important Why you should prefer one full-price customer over five discounted-price customers Lindsay's marketing advice will motivate you to take your business to the next level. Let's get hacking! Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
We are meeting with Charlie Graves, Chief Executive Officer of Athletic Republic, the pioneers in the sports training industry. Athletic Republic offers state-of-the-art training that unlocks the potential of any athlete, helping them perform at their best. Over the past 30 years, their science-based protocols and specialized equipment have helped more than two million athletes of all ages achieve their goals. The brand takes safety seriously and trains every athlete to perform at the highest level. In Part Two, we play a clip form our Great Quotes in Franchising podcast.
Joining me today is Charlie Graves, the CEO of Athletic Republic. Prior to becoming CEO, Charlie had a decorated career as an entrepreneur and in athletics as he was an Olympic-level swimmer and professional triathlete.Athletic Republic is the industry leader in evidence-based sports performance training, offering programs appropriate for athletes of all ages. Over ONE MILLION athletes have taken advantage of individualized sport-specific training programs designed to enhance their speed, power, agility and sensory skills to gain more than just a step on their competition. Athletic Republic helps franchise owners turn their passion for sports performance training into a profitable business venture. Athletic Republic's performance sports training network totals 100 facilities throughout North America, Japan, North Korea and Australia.I hope you enjoy today's discussion with Charlie Graves from Athletic Republic.
In this episode, we spoke with Sal Ghahary. Sal is the owner and lead trainer at the Athletic Republic Randolph. His goal for everyone who comes to Athletic Republic is for them to train on how to work smarter not harder. While on the podcast, he discussed how he believes that it is important for everyone to try to remain active despite having an injury, instead of completely avoiding exercise during recovery, if possible. He talked about how one of his processes is he will always test his workouts to see how they work and how they feel to actually do, before passing them to clients. He relates to his clients and feels if an exercise will work for him, it will work for them! If you are interested in his Athletic Republic Randolph location, visit the website here: https://www.arrandolphnj.com/Get Connected:https://www.myokinetix.com/InstagramFacebookTikTok
Eulerity Presents The Darwinian Times: Survival Of The Nimblest
What makes a great leader? It's the way they inspire, advise, and rally for others. We asked top industry leaders to tell us about their brand, what makes a remarkable leader, and what's in store for 2022. This episode kicks off with Founder, COO, and Director of Streamline Brands, Paul Gerrard, Chief Creative Officer for Frios Gourmet Pops, Ingrid Schneider, Co-Founder and Co-CEO of Biggby Coffee, Bob Fish, CEO of LearningRx, Kim Hanson, CEO of Athletic Republic, Charlie Graves, President of Property Management, Inc., Danessa Itaya, and CEO & President of Home Helpers Home Care, Emma Dickison.
As former college athlete, Peter brings his many lessons learned on the field into all top companies he works with. He currently serves as an Advisor, Board Member, CEO and Investor. Having worked at Fortune 100 companies in the past, he now works with Xponential Brands, Yoga6, was the former CEO of Velocity Sports, is a Senior Advisor to Athletic Republic, Chairman of UpperHand, and others. In this wide ranging conversation with Pete, Peter discusses the top three things an executive must consider if asked to serve on a board, plans for the Xponential XPASS, how he thinks through looking at a new business ("The key thing is it's always about the people. I only get involved with really good people. I genuinely like the people and groups I'm involved in.") and more. Peter's breath & depth of experience in the HALO sector at all levels makes this podcast a must-listen for not only seasoned executives, but those who want to take their skills to the next level as well. Click here to download transcript.
Upper Hand makes running studios, facilities, and academies easier and offers best-in-class scheduling experiences for clients and better access to data for staff. Kevin MacCauley, CEO, initially began the company as a market place to help connect parents with youth coaches. Upper Hand has changed quite a bit over time and is now at the "nexus of sports and technology." "How do you start thinking about athlete progression? How is software helping that business owner? How does it help them deliver the value of what they're doing to help the athlete know they're getting better? Something like 20% of US income is spent on youth sports and fitness," states MacCauley. He chats with Pete about what made them pivot, offers some case studies with D-BAT (Baseball and Softball Academies,) Athletic Republic, Modern Goalkeeper, why it's critical to be a partner to your customers and not, "a vendor" and more. Click here to download transcript.
On this episode we sit down with CEO of Athletic Republic, Charlie Graves and chat all things marketing, operations, the franchise opportunity, and more. Join our VIP text club: https://inboundtxt.com/t/8xJ7Bd0 - Send guest / topic recommendations. - Connect with us - Become a franchisee. We can connect you with a brand you are interested in OR an expert broker to find the right brand for you. - Join now for a chance to win $250 (visa gift card giveaway) Get registered for Springboard Or Young Conference: www.franchisors.com
The legend of all legends. The best one-liners in the game, and the guy that is the smartest in any room, coach Pete Leno joins us on the NLX2 Podcast. When it comes to strength and conditioning, especially speed work, Pete Leno and the Athletic Republic have to be mentioned. Throughout the years Pete Leno has developed some of the best athletes in the world and brought up the industry of S&C. The community of Dickinson and the University are highly honored to have this caliber of human being amongst us. Listen now for the best shit talker, one-liner, and human being I know!
For episode 100, we’re digging into the archives for choice clips from the first six couples we interviewed: Ryan and Crystal Waugh of Waugh Cellars and Waugh Family Wines. They’re the first interview that made us think, Wow, we need to be a better couple. And during the interview, we swear we watched these two fall in love all over again. Robin & Jim Whitney of Whitney Advertising in Park City, Utah. They met in big New York advertising, and for over 20 years, they’ve been running their ad agency in Park City, and do most of the creative work themselves. They work directly with small business owners—a job that has unimaginable impact on the client. Sam and Mary Giveen of Dr. Sam's Eye Care had dated as teenagers, reconnected at middle age, and she became Director of Operations at his clinic, growing the brand. Mary’s an extravert, Sam is an introvert, and she spends a lot of time making him nervous. Trish and Jared McMillen of McMillen Galleries are landscape photographers who share a brain. They literally spend days together in the wild, preparing to shoot the same photograph. Their gallery is filled with huge, fine-art landscapes that take your breath away. Nile Zacherle and Whitney Fisher run Mad Fritz, the Napa Valley nanobrewery, infusing it with a winemaker sensibility. This is not your dad’s fizzy yellow beer. Linda and Charlie Graves of Athletic Republic. It’s a unique training gym franchise, with over 120 training centers on three continents. They are dynamic and driven and probably in much better shape than you are.
We are meeting with Charlie Graves, CEO of Athletic Republic, the industry’s leading performance sports training center franchise, proving that science-based training is the best way for serious athletes to improve. The company has been using its method for the last 27 years using their Test-Teach-Train approach, and athletes are continuing to see results. Athletic Republic is known for its individualized, small-group training and proprietary equipment, like the ice-skating treadmill. The company currently has over 115 locations and is actively franchising to grow by 100 franchises in the next three years. In part two, we play a clip from our popular Great Quotes in Franchising podcast.
Steve Swanson, co-founder of Vima, a sensory training technology company, is our guest for this Mountain Land Running Medicine Podcast. Steve has an extensive background in sports technology serving as Chief Science & Technology Officer for Athletic Republic, founder of Treadmetrix and AccuPower Solutions and the Inaugural Chair of Technology for the Sixth IOC World Congress on Sport Science.
After graduate school, Jim ran an Athletic Republic training center for a year before he was hired as the Head Strength & Conditioning Coach at the University of Detroit Mercy. While at UDM, Jim was a part of numerous league championships and NCAA Tournament appearances in a variety of sports. In addition to coaching responsibilities at the university, he also served as an adjunct faculty member teaching courses in Sports Medicine. After seven years at the university, Jim joined forces with the Total Sports Complex to open the Total Performance Training Center where he has been working since August 2002. The SMARTER Team Training Audio Interview Series has been developed to share insights from some of the best in the industry. Stay tuned for more insights, tips, drills, and techniques to come from STT. Be sure to share the STT Audio Interview Series with coaches, trainers, parents, and athletes too. Visit STT at http://www.SMARTERTeamTraining.com . Listen to STT on iTunes at http://tinyurl.com/sttonitunes . Join STT on Facebook at http://www.facebook.com/SMARTERTeamTraining . Subscribe to STT on YouTube at http://www.youtube.com/SMARTERTeamTraining . And follow us on twitter at http://www.twitter.com/SMARTERTeam . SMARTER Team Training has been developed to focus on athlete and team development, performance, and education. By incorporating the SMARTER Team Training programs into your year round athletic development program, you will decrease your injury potential, increase individual athleticism, and maximize your team training time.