CloseTheDeal.com Podcast - sales & marketing

Is your business unintentionally taking a political stance? In this episode of Close The Deal, Ewell Smith sits down with Chris Peterson, author of Red and Blue Customers, to explore how political identity subtly (and sometimes explosively) affects consumer behavior.Chris shares fascinating insights about liberal vs. conservative buyers, real-life brand case studies, and why most businesses are completely unaware of the worldview signals they send. If you're a franchise leader, small business owner, or marketer—this is essential listening.

In this episode, Shayne Brown, founder of Diesel Barbershops, shares 10 success mindset quotes every franchise owner should know.From overcoming setbacks to leading creative teams, Shane has built a standout brand by doing things differently—and staying focused on what actually matters.You'll Hear:Why following the system is non-negotiableHow to lead artists (not just employees)What it takes to succeed in a creative, edgy franchise modelWhy Shane doesn't want to be the biggest—he wants to be the best##Visit www.CloseTheDeal.com to see all episodes.Ewell Smith is talking with disruptors - entrepreneurs, franchisors, and marketing and sales pros. Whether you're considering starting a business or looking for ways to drive more leads and close more deals, this podcast is for you.

What if your stress isn't just a feeling—it's a signal from your nervous system? And what if there's a daily practice that could help rewire it?In this episode, Ewell Smith interviews Rachel Wixey, founder of the Wixey Center for Wellness and creator of workplace meditation programs. Rachel shares how she left her business career to pursue mindfulness full-time, the science behind why it works, and how anyone—yes, even you—can start a simple daily habit that improves mental and physical health.She even walks listeners through a short guided meditation you can try right away.

Tony Holbert is the CEO of Horsepower Brands—one of the fastest-growing home service franchise groups in the U.S.With over 400 franchise territories and nine brands under their umbrella (like Mighty Dog Roofing and Varsity Zone HVAC), Tony shares what makes franchisees succeed, why “going all in” matters, and how AI is changing how sales teams operate.

In this episode of the Close The Deal podcast, host Ewell Smith sits down with sales strategist Sean Lyden, founder of Systematic Selling. Sean breaks down why traditional high-pressure tactics are broken — and what to do instead.From boosting proposal conversion rates to smart upselling and increasing volume through networking and referrals, Sean shares practical, no-fluff strategies that work. Whether you're a founder, franchisee, or home services pro, this is your playbook for sales without the sleaze.

Chris Widener joins the Close The Deal podcast to share his powerful journey from personal adversity to international speaker, bestselling author, and faith-based mentor. With mentorship from icons like Zig Ziglar and Jim Rohn, Chris explores how belief, mentorship, and faith fuel success.We dive into how his early experiences—from working with the Seattle Supersonics to selling 20,000 flower pots at 14—shaped his purpose-driven approach to life and business. Chris also unpacks the heart behind his new book, The Coming American Revival, and his mission to mentor entrepreneurs with faith at the core.##Visit www.CloseTheDeal.com to see all episodes.Ewell Smith is talking with disruptors - entrepreneurs, franchisors, and marketing and sales pros. Whether you're considering starting a business or looking for ways to drive more leads and close more deals, this podcast is for you.

##Visit www.CloseTheDeal.com to see all episodes.Ewell Smith is talking with disruptors - entrepreneurs, franchisors, and marketing and sales pros. Whether you're considering starting a business or looking for ways to drive more leads and close more deals, this podcast is for you.

Thinking about investing in a franchise? Join Ewell Smith, author of Your First Franchise Roadmap and founder of CloseTheDeal.com, as he sits down with Newell Normand on WWL Radio. In this episode, Ewell shares expert insights on how franchising provides a proven playbook for success, career independence, and wealth-building. Learn why franchising isn't just about fast food, how veterans and corporate professionals are leveraging franchise systems, and the biggest mindset shifts needed to succeed. Don't let fear hold you back—get the clarity you need to take the next step.##Visit www.CloseTheDeal.com to see all episodes.Ewell Smith is talking with disruptors - entrepreneurs, franchisors, and marketing and sales pros. Whether you're considering starting a business or looking for ways to drive more leads and close more deals, this podcast is for you.

In this special episode of Close The Deal, I sit down with James Groves, co-founder of Hole in the Wall Franchise, to discuss how this drywall repair brand is scaling fast and delivering big profits. From standout branding to high-margin services and franchisee training that rocks, this episode breaks down why Hole in the Wall Franchise is a winning opportunity.

In this episode of the Close The Deal podcast - Franchise Profits episode, I sit down with Carlos Herrador, EVP of Franchise Operations at Marufuku Ramen. With 42 years of franchise experience, Carlos shares what makes a franchise thrive, how Marufuku Ramen became a powerhouse brand, and why quality and consistency are the keys to success.From franchise support to real estate selection and customer experience, we unpack everything you need to know about growing a successful restaurant franchise.

Michelle Henry, founder of Face Foundry Franchise, went from struggling with skincare solutions to revolutionizing the beauty industry. In this episode of Your First Franchise, we dive into her entrepreneurial mindset, growth strategies, and what it takes to build a successful franchise.She shares:✔️ How she overcame fear to launch and scale her business✔️ The secret to attracting loyal customers and franchisees✔️ Why Face Foundry Franchise is thriving in the beauty spaceIs franchise ownership right for you? Let's find out!

In this episode of Close The Deal, Eric Thompson shares the mindset shifts and leadership principles that help entrepreneurs and leaders multiply their success. As the founder of Lift Leadership and CMO of Snooze Mattress Company, Eric breaks down self-mastery, purpose-driven leadership, and force multipliers in business and life.

Balancing Career, Parenting & Stress: Dr. Kate Lund on ResilienceLife is a juggling act—especially for busy professionals and parents trying to manage careers, families, and personal well-being. In this episode, I sit down with Dr. Kate Lund, a clinical psychologist, best-selling author, and resilience expert, to talk about how to build mental toughness, reduce stress, and find balance in the chaos.We cover:✔️ The biggest challenges of career transitions and parenting✔️ How to quiet your stress response and stay grounded✔️ The role of self-care and building a strong support system✔️ Practical strategies for a resilient mindsetDr. Kate shares invaluable insights and real-world tools to help you navigate life's challenges with more clarity and confidence. Whether you're a parent, entrepreneur, or leader looking to manage stress and stay resilient, this episode is packed with actionable takeaways.

In this episode, Sam McCabe, Director of Loyola University's Entrepreneurship & Community Development Center, shares insights on launching and scaling a business.We dive into:✅ Why the right team is everything✅ The power of empathy in entrepreneurship✅ Lessons from the music industry that apply to business✅ How Loyola's program equips future entrepreneurs

In this episode, I sit down with Tom Hodgson, co-founder and brand president of Shrunk 3D, a one-of-a-kind entertainment franchise that's turning heads and making waves. Imagine a portable 3D scanning booth that captures stunningly detailed mini replicas of people, pets, and even sports mascots—whether for fun, business, or memorabilia.

Clarity Matters: The Key to Success

The Shutter House Franchise: A Low-Investment Opportunity

In this episode of Close the Deal, Josh York, the unstoppable founder and CEO of GymGuyz, returns to the podcast for a second time to share his game-changing insights. Known for his bold tactics and unshakable mindset, Josh talks about how to command attention, think creatively, and cultivate the discipline needed to succeed. From sending truck tires to CEOs to building one of the fastest-growing fitness franchises, Josh's story is packed with lessons on resilience, action, and thinking outside the box.If you're ready to stand out, build a success-driven mindset, and take action like never before, this episode is for you.

Julio Melara, CEO of Baton Rouge Business Report, shares why mindset is so important.This was actually our very first podcast under a different name - the Absolutely Mindset Podcast. It set the stage for every podcast episode we've done since. As we enter 2025 and close in on 100 episodes this year, we thought this would be an awesome way to kick off the year. 3 takeaways on this episode of the Close The Deal Podcast: 

Meridith Powell, Chair of the National Speakers Association reveals key insights from her new book, Thrive: Strategies to Turn Uncertainty to Competitive Advantage3 takeaways on this episode of the Close The Deal Podcast: 

Stephanie Ruby shares  how Bio-One Franchise is a fast start up, low investment opportunity that makes big impact.3 Takeaways on This Episode of Close The Deal Podcast:

Jason Leber, Co-Founder of Painter 1 Franchise shares 3 big factors igniting their growth on this episode of Close The Deal (Your First Franchise Episode):

Jeff Tomaszewski, CEO of Max Strength Fitness shares how you can start a niche franchise gym that caters to executives that provides a high ROI.Jeff Tomaszewski shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode):Systems Scale, Passion Fuels Growth:Document every process, from answering calls to delivering services, to build a business that's scalable and consistent. Systems free you to focus on growth instead of daily operations.Know Your ROI: Health and Wealth Go Hand in Hand:Busy professionals value solutions that save time and deliver results. Programs like Max Strength Fitness thrive by addressing this need with high-efficiency, results-driven workouts.The Best Way to Build a Million-Dollar Business? Keep It Simple":Streamline your offerings to one high-quality service. Max Strength Fitness's focus on simplicity and consistency leads to high client retention and sustainable growth.##Visit www.CloseTheDeal.com to see all episodes.

Alex Little, founder of Little Financial, shares how to fix 5 money crushing cash flow mistakes contractors make every day....3 takeaways on this episode of the Close The Deal Podcast: Cash Flow Forecasting is Crucial: Accurate cash flow forecasting and bookkeeping are essential for business survival. Without them, you can't make informed financial decisions or ensure profitability.Detailed Project Estimation Matters: Always include all potential costs in your project estimates. Overlooking small expenses can significantly reduce your profit margins and impact your bottom line.Protect Your Financial Foundation: Avoid using customer deposits for operating expenses and establish an emergency fund covering at least three months of operating costs to safeguard against unforeseen challenges.##Visit www.CloseTheDeal.com to see all episodes.

 Eric Murr, VP of  Kegerreis Outdoor, shares 11 deadly billboard mistakes to avoid when investing in outdoor advertising.  3 takeaways on this episode of the Close The Deal Podcast: 

Casey Boshae, founder of The Gentle Pit,  shares  how her journey as a wine rep with an e-commerce side hustle evolved into time freedom.3 takeaways on this episode of the Close The Deal Podcast: 

Mike Polluck, CEO of Franlift, busts 3 common myths about franchising your business. In short, is your business franchisable? 3 takeaways on this episode of the Close The Deal Podcast: 

Ross Franklin, CEO of Pure Green Franchise,  shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode): Scalable Simplicity: Pure Green's franchise model is designed for growth without complexity. Franchisees can easily manage operations while focusing on delivering high-quality health products, creating a scalable business with strong margins.Health and Wellness Boom: With increasing demand for health-focused products, Pure Green taps into the lucrative wellness market. Franchisees benefit from offering cold-pressed juices and smoothies that resonate with today's health-conscious consumers.Community Impact: Pure Green franchisees aren't just running a business—they're making a positive difference by promoting healthy lifestyles and building connections within their communities. This creates loyal customers and long-term growth opportunities.##Visit www.CloseTheDeal.com to see all episodes.

Shane Evans , the founder of Massage Heights shares what makes thier brand so successful:Shane shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode): Turnkey Franchise System: Massage Heights offers a complete, plug-and-play franchise model. They handle everything from real estate to equipment setup, allowing franchisees to focus on marketing and building their team for a smoother opening process.Pre-Opening Revenue Boost: Massage Heights' goal of securing 200 members before a location opens ensures immediate revenue through membership dues. Their strong marketing support helps franchisees start off financially strong.Know Your ‘Why' for Success: Shane highlights the importance of understanding your personal "why" before pursuing a franchise. Whether for financial freedom or lifestyle, having a clear vision and a strong operator are key to long-term success.##Visit www.CloseTheDeal.com to see all episodes.

Steve and Tracie Shatkin share how "Unreasonable Hospitality" drives coffee shop success...3 Value Bombs:Invest in Long-Term Relationships with FranchiseesThe interview emphasizes how crucial it is to build trust and long-term relationships with franchisees. Success in franchising doesn't come from simply selling franchises; it comes from understanding your franchisees' needs, providing ongoing support, and helping them thrive over time. This creates a mutually beneficial ecosystem that leads to sustainable success for both the franchisor and franchisee.Systems and Processes are Key to ScalingA recurring theme is the importance of establishing well-defined systems and processes. These structures help maintain consistency across franchise locations, ensuring quality and brand integrity. Franchisors who prioritize this aspect set themselves and their franchisees up for smoother operations and easier scaling.Franchisee Selection is CriticalNot all potential franchisees are a good fit. A significant takeaway is that franchisors should focus on selecting franchisees who align with the brand's values, culture, and vision. This alignment is a key indicator of long-term success, as franchisees who are passionate about the brand are more likely to put in the effort needed to make their business—and the franchise—prosper.##Visit www.CloseTheDeal.com to see all episodes.

Adam Houlahan shares the latest Linkedin updates with Ewell Smith.  Discover how to leverage them to drive more sales leads to close more deals.3 takeaways on this episode of the Close The Deal Podcast: 

Mike Riley with Ziebart shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode): 

Execute the basics of personal  branding and gaining attention so you can not only survive the big changes coming; but,  thrive closing more deals. (especially real estate agents)Mike Cuevas is founder of Referral Sweet and an expert on creating referral based sales.3 takeaways on this episode of the Close The Deal Podcast: Personal Branding is Everything: Your reputation and personal brand are your most powerful tools in real estate. By consistently demonstrating your expertise, integrity, and commitment to client satisfaction, you build trust and loyalty. A strong personal brand sets you apart from the competition and attracts more clients.The Power of Relationships: Real estate is a relationship-driven business. Investing time in building and nurturing relationships with clients, colleagues, and industry professionals pays off. A robust network not only provides valuable referrals but also offers support and opportunities for collaboration, enhancing your career growth.Client Events Drive Engagement: Hosting client events is a strategic way to maintain connections and keep your services top of mind. These events provide a personal touch, showing clients you value their business and their relationship. By creating memorable experiences, you foster loyalty and increase the likelihood of repeat business and referrals.##Visit www.CloseTheDeal.com to see all episodes.

Josh York, founder of GYMGUYS,  shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode): 

Matt Smith, founder of Snooze Mattreee Company shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode):

Learn how to master the art of networking to close more deals with Angie Weidel.3 takeaways on this episode of the Close The Deal Podcast to become a Master Networker: Personalized Referrals are Key: When asking for referrals, it's essential to share not only your business details but also your personal traits. This allows the referrer to introduce you authentically, enhancing the likelihood of building genuine connections.Targeted and Specific Contacts: Identifying specific decision-makers, such as the CEO or manager of a particular department, increases the effectiveness of your referral request. Being precise in your target helps in receiving relevant and actionable referrals.Personal Introductions Enhance Trust: Seeking introductions through personal means, such as joint lunch meetings, significantly strengthens relationships and builds trust. This method is especially valuable for women in business, providing an added layer of comfort and fostering stronger professional connections.##Visit www.CloseTheDeal.com to see all episodes.

Former Commanding Officer of Camp Jejeune, Colonel Beau Higgins shares how Oplign helps Veterans transition into civilian workforce.Beau shares 3 takeaways on this episode of the Close The Deal Podcast: Identify Your Strengths: Figure out which skills from your military service can be used in civilian jobs, like leadership and teamwork.Build Connections: Meet people and find mentors who can guide you and open doors in your new career.Keep Learning: Keep gaining new knowledge and skills to stay competitive and adapt to different roles in the civilian workforce.##Visit www.CloseTheDeal.com to see all episodes.

Jessie shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode):

On this episode of Close The Deal Podcast, Dan Pace shares how to leverage real estate in your franchise financing packages.Top 3 Value Bombs:

Dennis Schooley, CEO of the Schooley Mitchell Franchise shares  how you can help businesses save money while building a 7 figure business for yourself. Dennis shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Special Episode): Proven Savings Model:  With our 29,000 deals, Schooley Mitchell has demonstrated an unparalleled ability to secure significant savings for their clients, purely sharing in those savings without any upfront cost to them.Extensive Franchise Support:  They provide comprehensive virtual training every month and assign a personal coach to each franchisee for at least the first year, ensuring they have all the tools needed to succeed.High Earning Potential:  Some  franchisees have achieved remarkable success, with earnings reaching seven figures, showcasing the lucrative potential of the Schooley Mitchell franchise at a low cost entry point.##Visit www.CloseTheDeal.com to see all episodes.

Kris Reid, Founder of Icons of Real Estate shares how Real Estate agents can leverage SEO and podcasting to drive more sales.Kris shares 3 takeaways on this episode of the Close The Deal Podcast: SEO's long-term benefits: It's like planting a seed that keeps growing.Podcasting's networking magic: Building relationships that fuel business growth.Transitioning from corporate to entrepreneurship: Embracing challenges and finding success.##Visit www.CloseTheDeal.com to see all episodes.

Unveiling the Secret: How Hoppin' Franchise Achieves Margins Exceeding 78% With Their CEO Rich MoyerRich shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode): Learn the crucial steps to build a business model that consistently delivers 78%+ profit margins.Discover the key strategies that differentiate Hoppin' Franchise from its competitors and drive exceptional profitability.Uncover actionable insights on maximizing margins and achieving sustainable growth in the franchising industry.##Visit www.CloseTheDeal.com to see all episodes.

A MUST Listen For Any Franchisor Wanting to Award More FranchisesEwell Smith interviews Trevor Rappleye, CEO of Franchise Filming - we talking about the power of storytelling to close more deals.Trevor shares 5 takeaways on this episode of the Close The Deal Podcast: 1.  Authentic Storytelling: Trevor emphasizes the impact of capturing genuine franchisee stories to resonate emotionally with prospective franchisees.2.         Data-Driven Strategies: Franchise Filming's systematic approach leverages data to consistently capture attention and win over potential franchisees.3.         Long-Term Vision: Trevor's vision of filming over a million minutes of franchisee videos by 2050 underscores Franchise Filming's commitment to revolutionizing franchise marketing through compelling storytelling.##Visit www.CloseTheDeal.com to see all episodes.

Ewell Smith unpacks the new book Start. Scale. Exit. Repeat. with the author Colin Campbell on this episode of the Close The Deal  PodcastColin shares 5 takeaways on this episode of the Close The Deal Podcast: 

Close The Deal Podcast:  Shelby Mounts on NextOp's Free Service: Helping Veterans Find Their Next Career OpportunityShelby shares 5 takeaways on this episode of the Close The Deal Podcast: NextOp's Mission: Propel veterans into industry careers with tailored services and job matches.Industry Expansion: NextOp widens veteran opportunities across healthcare, cybersecurity, and aerospace.Blue Forge Alliance: Elevate veteran careers in submarine-related roles and high-demand training.Awareness Blitz: NextOp rocks the outreach scene with social media, events, and powerful partnerships.Take Charge: Dive into nextopvets.org for career-changing opportunities; veterans, network early and explore proactively!##Visit www.CloseTheDeal.com to see all episodes.

Paul Huszar, CEO of VetCor, explains why Veterans' thrive in franchising...Paul shares 5 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode): VetCor's not just restoring homes; they're empowering veterans and making a difference in communitiesVetcor's proven model helps transition  Veterans from military leadership to franchise successWhy their commitment to timely, reliable services  backed by the values and experience of our veteran-led team make a difference.Why Vetcor isn't just about fixing properties. What it takes to be a good VetCore candidate - are you a fit?##Visit www.CloseTheDeal.com to see all episodes.

Cody Hofine, founder of Joe Homebuyer, shares 3 streams of income with Ewell smith on how to leverage his proven franchise model?Cody shares 5 takeaways on this episode of Close The Deal. Com Podcast (Your First Franchise Episode): How personal development boosts franchise success, impacting income and growth significantly.How strong company culture is crucial for franchise success, fostering unity, motivation, and loyalty. How successful franchises solve real problems, improving lives and creating lasting value.How marketing and sales mastery is key for consistent growth and revenue in franchising. How an entrepreneurial mindset is essential for franchisees, navigating challenges and seizing opportunities effectively.##Visit www.CloseTheDeal.com to see all episodes.

Eric Jennings, semi-pro soccer player, shares how he leverages coaching sports to podcasting to build a business.Eric shares 3 takeaways on this episode of Close The Deal. Com Podcast, he: emphasizes the importance of continual learning and the life skills gained through podcasting.shares how his soccer coaching business is intertwined with his podcast, creating new opportunities and synergies  - becoming an entrepreneuradvice for aspiring podcasters and entrepreneurs: Start now, stay consistent, and prioritize passion over profits.##Visit www.CloseTheDeal.com to see all episodes.

Tom Martin, founder of Converse Digital, shares 5 takeaways on this episode of Close The Deal. Com Podcast, he: emphasizes investing in networks and building strong relationships for entrepreneurial success.shares how to leverage employees as a marketing force within small companies.explains how to provide value and nurture relationships in sales, even for introvertsinsights on creating effective pitch decks and utilizing neuroscience in presentations. highlights strategies for digital business development and effective use of CRM tools.##Visit www.CloseTheDeal.com to see all episodes.

From Engineer to Entrepreneur: Michael Hartel's Journey with Cabinet IQ - Discover Rapid Growth Opportunities and Career FulfillmentMichael shares 5 takeaways on this episode of Close The Deal. Com Podcast (Your First Franchise Episode):His favorite restaurant to do business in Austin, TXWhy he left his job as an engineer How he identified his lucrative niche with cabinetsThe numbers to start and what you might earn His vision and mission for the businessTune in to find out if you're a good candidate for Cabinet IQ.##Visit www.CloseTheDeal.com to see all episodes.

Brian O'Neill, host of the W-2 Prison Break Show, unpacks the mindset that holds most people back from breaking freeBrian shares 5 takeaways on this episode of Close The Deal. Com Podcast: Brian's favorite place to close the deal over dinnerBrian's breaking point to freedomMindset Transformation: Shift from scarcity to abundance mindset for success.Focused Action: Prioritize tasks and take consistent imperfect action.Ownership and Responsibility: Take charge of choices for entrepreneurial progress.##Visit www.CloseTheDeal.com to see all episodes.