Podcasts about blue penguin development

In this episode, Michael Katz, returns to Counsel to Counsel after a 3 year hiatus. In 2019, Michael and I spoke about how to use newsletters as an effective marketing tool. Check out Episode 29 of this podcast. Newsletters have only grown in value, especially during the pandemic when in-person marketing went away. As many of us have resumed in-person activities, however, live relationship building is moving back to center stage. Of course it never truly went away and Zoom made sure of that. But more than ever, we now have the chance to build strong referral relationships by participating in activities that we enjoy. One of the challenges of relationship building is how to stay top of mind so that our prospective clients and referral sources will think of us when they hear about an opportunity that is right for us. If you are like me, it is easy to deliver a lengthy discourse when someone asks what you do. In all likelihood, you do a lot of things. And some of those things are actually hard to explain. While a lengthy discourse may be effective when you are making a closing argument in a $200 million dollar theft of trade secrets case, it's probably not effective for generating referrals. So how do you make a lasting impression on someone so they will tell someone else to call you? Michael Katz has some great tips on that very subject. Michael Katz is an award-winning humorist and former corporate marketer. His company is Blue Penguin Development and he is founder and Chief Penguin. Michael specializes in coaching professional service firms and solos in improving their marketing. Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media. He is the author of four books and over the past 20+ years has published more than 500 issues of “The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast with 6,000 passionate subscribers in over 40 countries around the world. And he is someone I have learned a lot from through our business networking group ProVisors. Additional Resources Episode 29-How Newsletters Can Set You Apart From the Competition Episode 74-Turning Business Conversations into Business Episode 44-Getting the Most From Networking Meetings and Troikas Making Introductions that Generate Referrals      

Technology is evolving as time goes by, and social trends are different day by day. The newsletter has been around for a long time now, but it is still being used today. As an author and entrepreneur, I invite you to take advantage of this powerful marketing tool to promote your services. In this powerful episode, "How to Use Newsletters to Promote Your Business," Michael Katz, owner of Blue Penguin Development, shares the benefits of "today's" newsletters and how they far surpass many other forms of promotional materials. Plus, he offers the secret sauce format he personally uses to create highly successful newsletters for his clients that you can easily adopt.When you listen to Michael Katz's wisdom, here's what you'll discover...Why newsletters are far from dead - rather they are alive and well offering powerful marketing and promotional opportunities for your businessHow newsletters offer visibility where other promotional collateral miss the mark.How to write material once and deliver it often And much much more...See the transcript for more in-depth information.Here's how to connect with Michael

Decision Vision Episode 135: Should I Create an Email Newsletter? – An Interview with Michael Katz, Blue Penguin Development Do you need an email newsletter? How long should it be? What should you write about? Although written off quite a few times, email is still not dead. Mike Blake’s guest Michael Katz, email newsletter authority […] The post Decision Vision Episode 135: Should I Create an Email Newsletter? – An Interview with Michael Katz, Blue Penguin Development appeared first on Business RadioX ®.

Storytelling and Likeability in Professional Services Marketing, with Michael Katz, Blue Penguin Development Michael Katz: [00:00:00] If you’re a small company, but even if you’re larger, the benefit of stories is that it — well, two things. One is they catch people’s attention. You’ll remember this story about the guy at the gym; whereas, a […]

Storytelling and Likeability in Professional Services Marketing, with Michael Katz, Blue Penguin Development Michael Katz: [00:00:00] If you’re a small company, but even if you’re larger, the benefit of stories is that it — well, two things. One is they catch people’s attention. You’ll remember this story about the guy at the gym; whereas, a […] The post Storytelling and Likeability in Professional Services Marketing, with Michael Katz, Blue Penguin Development appeared first on Business RadioX ®.

Michael Katz, Blue Penguin Development Michael Katz is an authority on email newsletter marketing for small professional services firms and solopreneurs. Michael shared with host John Ray how he got into his work, the power of story, why email marketing still works, how to decide where to place your marketing emphasis, and much more. Business […]

Michael Katz walks the panelists through his strategies for staying in touch with prospects through the use of email newsletters. Storytelling is key here, and so Michael suggests ways to weave stories through your correspondence in order to make your content more personable and entertaining. Panelists Brad Large Petra Manos Guest Michael Katz Sponsors CacheFly Links unroll.me mailstrom Picks Brad Large: 1000 True Fans Petra Manos: File Manager Plugin How To Make Maximum Money with Minimum Customers Michael Katz: Blue Penguin Development Resources Follow on Social Media: The Freelancers Show: @freelancershow

Michael Katz walks the panelists through his strategies for staying in touch with prospects through the use of email newsletters. Storytelling is key here, and so Michael suggests ways to weave stories through your correspondence in order to make your content more personable and entertaining. Panelists Brad Large Petra Manos Guest Michael Katz Sponsors CacheFly Links unroll.me mailstrom Picks Brad Large: 1000 True Fans Petra Manos: File Manager Plugin How To Make Maximum Money with Minimum Customers Michael Katz: Blue Penguin Development Resources Follow on Social Media: The Freelancers Show: @freelancershow

Michael Katz, "Chief Penguin" at Blue Penguin Development, is an award-winning humorist, author and former corporate marketer turned entrepreneur. Michael specializes in helping professional service firms and solos talk and write about their work in a way that is clear and compelling.Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media.Winning Business Radio Radio Show is broadcast live at 4pm ET Mondays on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). This podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com).

Michael Katz Michael Katz is an award-winning humorist, former corporate marketer, author, and Founder of Blue Penguin Development. He helps small professional firms and entrepreneurs position themselves as Likeable Experts. “Most of the people you interact with every day will never be in a position to hire you, but they're in a position to tell… The post Michael Katz The “Likeable” Way to Attract Clients | Ep. 203 appeared first on Bottleneck Distant Assistants.

 Learn how being authentic can increase your likeability Learn how to leverage word of mouth as a solopreneur expert Learn how to write and talk about your expertise in a clear compelling way   Resources/Links:  Michael's Valuable Free Resources (VFR): www.michaelkatz.com/invisible  Michael Katz's Website: www.bluepenguindevelopment.com Summary   Michael Katz is an award-winning humorist and a former corporate marketer, founder of Blue Penguin and he is the Chief Penguin. He specializes in helping established solopreneurs and professionals to get more and better clients by positioning themselves as likeable experts. In this episode of Marketing the Invisible, Michael and Tom deep dive into how a personal story can help in marketing your services and why likeability is more upside than capability. Check out these episode highlights: 01:10 - Michael Katz as the founder of Blue Penguin Development 02:01 - Michael describes his solo professional clients 02:47 - problems that Michael solves for his clients 03:29 - symptoms his clients experience when they have a hard time explaining what they do 06:40 - common mistakes his clients make: not using a personal story 08:12 - Michael’s Valuable Free Resource (VFR): www.michaelkatz.com/invisible Tweetable Takeaways from this Episode: “The problem with capability is everybody that you are competing with who is worth worrying about has the same qualifications.” - @MichaelJKatzClick To Tweet “Likeability -- my interest in connecting with other people.I can’t tell if you are a good doctor, but I can tell if I like you and people tend to ignore that.” - @MichaelJKatzClick To Tweet

http://michaelkatz.com/homebusinessmag Since every industry is filled with experienced, capable people, standing out from the crowd – particularly if you live in a word-of-mouth world as most professionals do – is as much a function of being well-liked as it is of being good at what you do. Prospects have trouble discerning who’s objectively better; they have no problem determining who they trust and feel comfortable with. So what can home-based business owners do to make a better connection? In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Michael Katz, an award-winning humorist and former corporate marketer, and founder of Blue Penguin Development. Michael recently published The Likeable Expert: 121 Insights to Start Your Day and Grow Your Business - in which he focuses quite a bit on the topic of likeability and its value in business, and he shares his insight with our audience. Subjects discussed in this podcast include: * What it means to be likeable * Why likeability matters * Why "likeability" has more upside than capability * Some examples of what people can do to make themselves more likeable * Why people don't use "likeability" more in their marketing * The biggest mistakes people make in trying to be more likeable in business Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Forbes.com, Inc.com, USA Today, and other media. Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. Episode Sponsor: City America * www.CityAmerica.com  Radio Show Website

http://michaelkatz.com/homebusinessmag Since every industry is filled with experienced, capable people, standing out from the crowd – particularly if you live in a word-of-mouth world as most professionals do – is as much a function of being well-liked as it is of being good at what you do. Prospects have trouble discerning who’s objectively better; they have no problem determining who they trust and feel comfortable with. So what can home-based business owners do to make a better connection? In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Michael Katz, an award-winning humorist and former corporate marketer, and founder of Blue Penguin Development. Michael recently published The Likeable Expert: 121 Insights to Start Your Day and Grow Your Business - in which he focuses quite a bit on the topic of likeability and its value in business, and he shares his insight with our audience. Subjects discussed in this podcast include: * What it means to be likeable * Why likeability matters * Why "likeability" has more upside than capability * Some examples of what people can do to make themselves more likeable * Why people don't use "likeability" more in their marketing * The biggest mistakes people make in trying to be more likeable in business Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Forbes.com, Inc.com, USA Today, and other media. Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. Episode Sponsor: City America * www.CityAmerica.com  Radio Show Website

Would you take marketing and customer service advice from someone who spent a decade at a cable company? In this case, you should, as Michael Katz, Chief Penguin and Blue Penguin Development, talks about the series of happy accidents that led him to a career in marketing, helping small services companies position themselves more effectively.

Connecting to Clients with Content   Introducing Michael Katz and Blue Penguin Development  Not much can be more engaging than a good story. What is even better is when you can connect a great story to a challenge your company solves. Michael Katz does this sort of connection on a daily basis with his company Blue Penguin Development. Michael creates engaging content for companies who are looking to truly connect with their current and potential clients and he is particularly thrilled by bad content that needs fixing. The truth is, in most instances, your company is probably not much different than your competitors, but what can set you a part is how you tell your story. Check out this week's episode to see how you can attract the clients you want with content they want to consume.   In this episode Michael tells us how he ended up in a position he never thought he would be as a solo entrepreneur. We hear why GOOD company newsletters are effective at gaining the clients you want by prequalifying them and building a personal connection. Michael tells us how a newsletter can be one part of your company's social media strategy. We discuss how a newsletter may not be as sexy, but it is an effective relationship-marketing tool. Michael tells us the difference between gaining clients with content vs. cold calling. We discuss some of the reasons why people don't create content for their clients and how theses obstacles can be overcome. We discuss long form content versus social media. Greg gets suggestions on how he could create a Hemmings House newsletter. Michael tells us how gaining clients from content is similar to picking a family doctor. We also hear why it is important to have content that is consistent with your personality and point of view. We are reminded that most content is not for our peers but our clients and should be written as such. Greg is inspired to kick his company's newsletter into high gear. Dave is reminded of how his newsletter has assisted his marketing in so many ways.   Links - Blue Penguin Development Website  - Michael on Linked In - Michael on Twitter   Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael J. Katz is founder and “chief penguin” of Blue Penguin Development, Inc., a consulting firm helping companies increase sales by showing CEOs how to market to their existing relationships, and which specializes in the development of electronic newsletters. He recently spoke with Practical Ecommerce’s Contributing Editor Mitch Bettis about the importance of communicating with customers, how to get the “genuine you” into a regular electronic newsletter and what types of content to put in these newsletters.

Sales people: how can you get more referrals in your communities? According to Nick Miller, president of the bank sales training and consulting firm Clarity Advantage, by positioning yourself as a "likeable expert." Nick learned this tip from Michael Katz at Blue Penguin Development and, in this video, he shares how you can become a likeable expert too and start attracting more referrals to you. http://www.clarityadvantage.com

Sales people: how can you get more referrals in your communities? According to Nick Miller, president of the bank sales training and consulting firm Clarity Advantage, by positioning yourself as a "likeable expert." Nick learned this tip from Michael Katz at Blue Penguin Development and, in this video, he shares how you can become a likeable expert too and start attracting more referrals to you. http://www.clarityadvantage.com

[Legacy post: Small Business Talent] Michael Katz makes me laugh, and I’m always impressed with the quality of his marketing advice. That’s a pretty rare combination. As Founder (and “Chief Penguin”) of Blue Penguin Development, Michael coaches and consults with solo professionals. His specialty is showing them how to get clients easily and consistently, and […] The post Are You a Likeable Expert? Michael Katz on Marketing for Solo Professionals appeared first on Smart Solo Business.