Home Business Mag Radio

Interview with Digital Marketing Expert Corey Morris: Do you Got ROI? Are you getting a Return on Investment – ROI – from your Digital Marketing? To survive as entrepreneurs, we must make digital marketing part of our promotional tool kit. Podcast guest Corey Morris is founder and CEO of Voltage Brands, a premier digital agency focused on digital marketing and websites (TheDMSP.com or Voltage.Digital). Corey has spent 20 years working in strategic and leadership roles focused on growing client brands with ROI-generating digital strategies. His industry leadership, client success, and community-focused work led to a Digital Marketing Association Marketer of the Year award. Corey will help us to improve our Digital Marketing, and get more ROI from it! Subjects discussed in podcast include: • Corey Morris's journey into launching a digital marketing business • How he got started with digital marketing • Corey's “START Planning Process” • Using START to develop a better Digital Marketing Plan • How does digital marketing reinforce your company's brand? • How do we get more digital marketing engagement? • How often should you post on social media? • The right amount of content to support digital marketing • How website designs can better support Digital Marketing • How is Artificial Intelligence – AI - changing digital marketing? • Accounting for AI in your online presence and digital marketing • One thing a podcast listener can do right now to improve ROI from Digital Marketing Episode Spotlight: Lil' Bubba (LilBubbas.com) Interview Guest [caption id="attachment_181004" align="aligncenter" width="950"] Corey Morris, CEO of Voltage Brands[/caption]   Your Host   More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast  

Interview with Immigrant Entrepreneur and Legal Expert Catherine Delcin: The Home Business Podcast is about helping you succeed in a home-based business. That foundation starts by getting your business set-up for succeed; including its legal structure. Catherine Delcin (CatherineDelcin.com) is an expert in getting entrepreneurs set up to succeed. We also love success profiles on the podcast. Catherine Delcin has an Inspirational start-up story. Having immigrated to the U.S. from Haiti, she knows firsthand the value of opportunity and the determination required to turn one's vision into reality. Subjects discussed in podcast include: • Catherine Delcin's journey into her own business • Start-up challenges she faced and how she overcame them • Critical decisions when choosing the right business structure • Protecting your intellectual property • Steps involved in starting a business from a legal perspective • Common legal mistakes entrepreneurs make and how to avoid them • How Catherine helps entrepreneurs choose the right business structure • Protecting intellectual property in a tech startup or product-based business • One thing a podcast listener can do tomorrow to better legally shore up their business Episode Spotlight: Lil' Orbits (LilOrbits.com) Interview Guest       Your Host                     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast

Interview with Staffing Entrepreneur Erik Reid: As home-based entrepreneurs, we often have to become guerilla fighters in our businesses. This leads to adopting innovative ways to succeed in business. One innovative way is to “flip the model” in the industry you want to break in to. Flip that model and break the chains that hold you back from succeeding in your targeted market. A Case in point is Erik Reid, one of the two brains behind the company Virtustant (Virtustant.com). Erik Reid, along with his partner Kevin Wright, run Virtustant, a company that's connecting businesses with top remote talent in regions like Latin America. What's most intriguing is how they're flipping traditional hiring models to launch and grow Virtustant. Subjects discussed in podcast include: • Erik Reid's Inspiration fo launching Virtustant • How Erik flipped the model to gain a foothold in the hiring industry • Toughest challenges to overcome in launching the business • Going head-to-head with other hiring companies after flipping the hiring model. • Leveraging competitive advantages to flip how business is done in the hiring industry • Guerilla marketing tactics used to launch and grow their start-up • Turning Artificial Intelligence into a competitive advantage. • What does the future of work hold in the hiring industry? • What a podcast listener can do to start flipping their own business model Episode Spotlight: Little Jimmy's Italian Ice (ItalianIce.net) Interview Guest [caption id="attachment_179405" align="alignleft" width="512"] Erik Reid, co-founder of Virtustant[/caption]                           Your Host     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast

Interview With Mindset & Manifestation Mentor Scott Haug: As a home-based entrepreneur, do you ever stop and think about how you can reach the next level of your own human potential? Podcast guest Scott Haug (ScottHaug.com) can show you how to shift your mindset to achieve greater potential. He's an expert in giving entrepreneurs a visual path to achieve real results through using the art of manifestation and laws of attraction. With hundreds of thousands of followers on Youtube, TikTok, and Instagram, Scott Haug is a thought leader in shifting mindsets. He is renowned for his ability to show anyone how to apply a mindset shift to truly impact his or her life – and business! Subjects discussed in podcast include: • Scott Haug's personal journey to becoming a thought leader • What inspired Scott to form a company based on coaching towards manifestation • How manifestation and the laws of attraction work • How to attain real results through using these ideas • The art of visualization • Why mindset is so important to unlocking human potential • Mindset advice for those of us struggling to be entrepreneurs • How do we reach that next level in our potential? • Tips for entrepreneurs to boost our productivity • One thing a podcast listener can do tomorrow morning to start shifting their mindset Episode Spotlight: Ad Benches (AdBenches.com) Interview Guest [caption id="attachment_179070" align="aligncenter" width="1000"] Mindset & Manifestation Mentor Scott Haug[/caption]   Your Host     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast  

Interview With Leading Guru's on How Couples Can Work Together Better in Business: Couple-Preneurs – If you are running a home-based business and living with a significant other, married or otherwise, chances are you are both “Couple-Preneurs”. It's tough to keep business and pleasure totally separate. To meet this challenge we talk with Kyle & Ariel Tresch, who are the founders of a mentorship company appropriately named Couplepreneurs (KyleandAriel.com). Kyle & Ariel equip other entrepreneur couples with the strategies to grow without growing apart in the process. They will help you discover how to turn your working dynamic as a couple into your ultimate competitive advantage in business. Subjects discussed in podcast include: • How Kyle & Ariel became the leading guru's in couple-preneur relationships • Key things they do in their business to help couple-preneurs • Ways to stay on the same page & thrive as an entrepreneurial couple? • Working together efficiently when you have different personalities or working styles? • Resolving issues when you step on each other's toes in business • What to do when one of the partners feels stuck doing tasks they don't want to do. • How to keep the fires of intimacy burning when the relationship is under major business stress • One thing a podcast listener should do tomorrow morning to better thrive as a couple / entrepreneur? Episode Spotlight: Safety Technology (SelfDefenseMarket.com) Interview Guest [caption id="attachment_178980" align="aligncenter" width="696"] Couple-Preneurs Kyle & Ariel Tresch[/caption]     Your Host       More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast

  Interview with Ryan Parsons, CEO of Franchise Company Evive Brands: There are few START-UP options better than becoming a franchise owner. Most franchises can be operated home-based. To help us learn more about franchising we are joined today by Ryan Parsons, CEO of Evive Brands (EviveBrands.com). Ryan is leading Evive Brands, that helps provide franchisees with the tools and support needed to unlock growth potential. He's well positioned to give us a cutting-edge perspective on how YOU can unlock potential as a franchisee. Subjects discussed in podcast include: • How Ryan Parsons ended up a CEO in the franchise business sector • Why home-based franchising has so much potential today • Low-risk entry strategies to launch a franchise • key success strategies for working with a franchisor • “Plug and play” franchise benefits for home-based entrepreneurs • Tools to unlock growth potential in a franchise • The importance of vendor partnerships • Scaling from a single operation to multiple franchise units • How Evive Brands creates cross-branding opportunities • What is one thing a podcast listener should do tomorrow morning to learn more about getting started as a franchise owner Episode Spotlight: Lil' Bubba (LilBubba.com) Interview Guest [caption id="attachment_178332" align="alignleft" width="500"] Ryan Parsons, CEO of Evive Brands[/caption]             Your Host         More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast

Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding: We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa's journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring. Melissa is an expert in key marketing areas such as branding your business, and she'll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment. Subjects discussed in podcast include: • Melissa Core-Caballo's exciting entrepreneur journey • Critical turning points to attaining the success she achieved • What were some of the tougher challenges Melissa faced? • What's it like working with clientele in the entertainment industry? • Melissa's work-life balance mindset • Why is branding so important? • Dead Horse Branding's signature “DH7 branding formula” • What are key things a start-up company should look at to launch their brand? • Ways that a more established company can improve their brand • What is one thing a podcast listener should do tomorrow morning to start building a better brand? Episode Spotlight: City America (CityAmerica.com)   Interview Guest [caption id="attachment_172542" align="alignleft" width="643"] Melissa Core-Caballo, Owner of Dead Horse Branding[/caption]                                                         Your Host       More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast

  Interview with Author and Entrepreneur James Harold Webb:     Redneck Resilience – The phrase drives home the importance of building resilience in these uncertain times, in whatever business you operate. Podcast guest James Harold Webb is the author of the book “Redneck Resilience.” He talks about the critical issue of your business's resilience to better navigate uncertain times. In addition to being the author of “Redneck Resilience: A Country Boy's Journey To Prosperity.” James Harold Webb (www.JamesHaroldWebb.com) has a great entrepreneur success story across many different businesses, including health care outpatient services, extensive franchising businesses, and in the fitness industry.   Subject discussed in podcast include: • The inspiration for writing “Redneck Resilience” • Challenges to business owners in uncertain times • Contingency plans and strategies to navigate uncertain times • Diversifying your business to protect you when times are difficult • An entrepreneur's mindset that helps navigate uncertainty and build resilience • Money and financial strategies to help reduce business uncertainty • Building more business resilience with sales and marketing activities • What is one thing a podcast listener should do tomorrow morning to build more resilience and better navigate these uncertain times? Episode Sponsor: Lil' Orbits Interview Guest [caption id="attachment_172287" align="alignleft" width="500"] Author and Entrepreneur James Harold Webb[/caption]     Your Host                     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast

Interview with Author, AI Expert and Serial Entrepreneur Colin C. Campbell: Artificial Intelligence – AI – is transforming everything in our world, and that means the world of Home Business too. An upside to this upheaval is that AI is opening up huge opportunities for home-based entrepreneurs who recognize the challenge. Simply put, Colin C. Campbell believes AI will create a new generation of millionaires. Colin C. Campbell (www.ColinCCampbell.com) describes himself as a serial entrepreneur and is author of the award-winning book “Start. Scale. Exit. Repeat. Serial Entrepreneurs' Secrets Revealed!“ He also leads the Startup Club, where he shares his experiences with almost one million members. Subjects discussed in podcast include: • Introduction to AI and Startups • How has the advent of ChatGPT 3.5 impacted startups over the past year and half? • Business Planning: Benefits of using AI to help create your business plan. • Lead Generation: How can AI help generate effective sales communications for startups? • How can AI improve customer service for startups? • Using AI in Legal documents and Contracts • How can AI assist you in writing blogs and professional communications? • How can AI be used as a coach for setting goals and developing performance measurements? • The future of AI in business startups • Why is it crucial for startups to embrace AI to stay competitive? • Basic technical skills needed for using AI Episode Sponsor: Little Jimmy's Italian Ice *

Interview with Author and Behavioral Management Specialist James I. Bond Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He's the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com) Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher's Weekly finalist for Best Business Book of the Year. Subjects discussed in podcast include: • What exactly is “Brain Glue?” • The 14 natural triggers to activate emotion centers in your audience's brain, where decisions are made • Examples of how to apply brain glue principles to influence your prospects • How can you create powerful slogans as part of the glue? • Can you improve business success by simply changing the names of your products or sales pitches? • How to achieve long-term sales and business benefit applying Brain Glue principles • Critical points to consider in succeeding with the principles of Brain Glue Episode Sponsor: Lil' Bubba * LilBubba.com Interview Guest [caption id="attachment_171095" align="aligncenter" width="696"] James I. Bond is the author of "Brain Freeze: How Selling becomes much easier by Making Your Ideas Sticky."[/caption] Your Host

Interview with Author, Money Expert and Podcaster Laura Adams Over 80% of small businesses have just one employee — the owner. Does this sound like your business? That's why it's more important than ever for solopreneurs to protect their finances. Laura Adams is the best-selling author of Money-Smart Solopreneur – A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers. Visit LauraDAdams.com or Finder.com Laura has been featured on most all major news outlets, including ABC, Bloomberg, CBS, FOX, the Wall Street Journal, Washington Post, and many more, and she hosts the top-rated “Money Girl” Podcast. Subjects discussed with Laura Adams in podcast include: • Why do so many solopreneurs neglect the long-term well-being of their personal finances? • Retirement accounts in building a secure financial future • The financial challenge with insurance, be it health or life • Key ways to create a “self-employed benefits package” • What are first steps to shoring-up your personal finances with a benefits plan? • How to keep your benefits plan easy to administer • Financial considerations for early-stage versus late-stage start-ups • Tips on how to maintain a personal benefits plan over the long term Episode Sponsor: Safety Technology * selfdefensemarket.com Interview Guest Laura Adams, Best-Selling author of “Money-Smart Soloprenuer” and host of the “Money Girl” podcast.   Your Host

We love entrepreneur success stories on the Home Business Podcast. And what's there not to love in a business journey that began with a $25 thousand dollar loan from a loan shark? Meet Julie Roy (TheJulieRoy.com), best-selling author of The Multi-Million Dollar Mompreneur - Achieve Business Mastery, Uncommon Freedom and Legacy Wealth. Julie Roy is an author, mom, wife, business owner, business mentor, speaker, podcaster and coach. Julie Roy shares takeaways from her journey to financial freedom and a fulfilling life. While offering insights and concrete action items to help anyone striving to propel their business too. Subjects discussed in podcast include: • What inspired Julie Roy to write The Multi-Million Dollar Mompreneur? • The importance of beginning with the end in mind • Setting ambitious yet achievable goals • Maximizing your ROL— “Return on Life.” • How being a mother is integral to Julie's sense of identity as a successful businesswoman • What's fundamentally wrong with striving to balance work and family? • Harmonizing the demands of running a business and raising kids • Advice for aspiring entrepreneurs wary of giving up the steady income of a salaried job • Tips on cultivating connections • What is one thing a podcast listener should do tomorrow morning to be a better entrepreneur? Episode Sponsor: Lil' Orbits Interview Guest [caption id="attachment_170500" align="aligncenter" width="750"] Julie Roy, best-selling author of The Multi-Million Dollar Mompreneur.[/caption] Your Host More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Interview with Leading Advertising CEO Jeff Swartz Are you ready to learn how Geofencing and other Digital marketing tactics can grow your business? Then let's say hello to Jeff Swartz, CEO of Ethic Advertising Agency (www.ethic-ads.com). Jeff Swartz is also an advertising entrepreneur, ad tech creator, and Founder of Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. They're ranked among the 50 best agencies in the U.S [caption id="attachment_167824" align="alignright" width="400"] Jeff Swartz is CEO of Ethic Advertising Agency and an expert on Digital Advertising[/caption] Subjects discussed in podcast include: • What exactly is Geofence advertising? • How can small businesses take advantage of GeoFence technology? • Good first steps to get started with geofence advertising • Qujam - the first do-it-yourself Geofence Advertising platform for small businesses. • What's the latest on the of foundation of digital marketing - display banner ads? • Should you do Digital Audio Advertising? • Advice on Native Advertising • Using Search Engine Marketing (SEM) to rank higher in search results • Social media marketing on Facebook, Linked-In and Twitter • What are good ways to get started with video and video pre-roll • What is one thing a podcast listener should do tomorrow morning, to improve his or her digital marketing? Episode Sponsor: City America * https://CityAmerica.com Interview Guest [caption id="attachment_167826" align="alignleft" width="1000"] Jeff Swartz, CEO of Ethic Advertising Agency[/caption]                 Your Host     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Interview with Ann Lightfoot and Kate Pawlowski [caption id="attachment_160570" align="alignright" width="300"] Ann Lightfoot and Kate Pawlowski are the Dynamic Duo behind Done ^ Done Home[/caption] Do you want to learn more about the social media success secrets and BIZ-building story of this mother-daughter dynamic duo? Done & Done Home is a professional organizing and decluttering business owned by mother-daughter team Ann Lightfoot and Kate Pawlowski. Whether getting ready to put your home on the market, managing an estate, preparing to move, or just in need of a thorough clear out – Ann and Kate's multi-million dollar Done & Done Home (www.DoneAndDoneHome.com) handles it all. Subjects discussed in podcast: • How their business was born when a friend needed help with a move • What started as a mother/daughter duo organizing closets and hauling trash has turned into a multi-million dollar business • Company business operation that currently employs 18 women • Their first online course successfully marketed through Facebook Ads • How they make Instagram work for sales and bringing in new clients • Capturing emails for a strong and responsive newsletter list • How they use Reels to grow their business • Any good family drama that drifts into their business? • What does the future hold for the business moguls behind Done & Done Home? • One thing a podcast listener should do tomorrow morning to improve his or her own business Episode Sponsor: Little Jimmy's Italian Ice * https://ItalianIce.net Interview Guest                         Your Host

The online competition for attention and engagement has never been more intense. And the rapid rise of Artificial Intelligence - AI - is exponentially increasing the challenge. To stand out from the crowd and compete, home business owners must get their business - and its brand - AI-ready. Nothing is going to shock up our home business world more than Artificial Intelligence. And who better than Karen Tiber Leland to help get us ready for AI? Karen is founder of Sterling Marketing Group (www.SterlingMarketingGroup.com) and best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen has been interviewed by the Today Show, CNN, Fox News and Oprah. She has presented at TEDx and many well-known colleges. Subjects discussed in podcast include: • What should any home-based business owner understand about AI? • A first AI step is to teach Google who you are • Seven straightforward steps to prepare a business brand for AI • Taking a fresh look at your target audience • Creating an abundance of online, high-quality content; and making that process easier • Success tips to monitoring your online reputation • How to “flip the focus” of your social media • More success tips to prepare your brand for AI • What is one thing a listener can do tomorrow morning to get ready for Artificial Intelligence? Episode Sponsor: Lil' Bubba * https://Lilbubba.com Interview Guest [caption id="attachment_159070" align="alignleft" width="500"] Karen Tiber Leland, founder of Sterling Marketing Group[/caption]                         Your Host                     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

On the Home Business podcast, we love entrepreneur success stories. James Rosseau hits that target. James Rosseau is a hip-hop media owner, CEO and author of the new book Success on Your Own Terms: 6 Promises to Fire Up Your Passion, Ignite Your Career and Create an Amazing Life. (www.jamesrosseausr.com) James shares an inspiring blend of personal setbacks and triumphs, smart strategies, and lessons learned on his way from a North Philadelphia neighborhood to a Fortune 100 boardroom. Subjects discussed in podcast include: • Being a Christian hip-hop media owner • Perspectives gained from being on a Fortune 100 boardroom • Inspiration behind authoring his book “Success on Your Own Terms” • Embracing your passion • Performing with progress versus perfection • Fulfilling the promise to “Parlay Your Platform” • Promoting with a purpose • Putting your success plans into action • One thing a listener can do to achieve success on his or her own terms Episode Sponsor: Safety Technology * https://SafetyTechnology.org Interview Guest [caption id="attachment_158732" align="alignleft" width="500"] Hip-hop media owner, CEO and author James Rosseau is a hip-hop media owner, CEO and author[/caption]                   Your Host                 More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Efficiency Bitch! There, I said it. But before you think I'm bad-mouthing my guest, Melissa Leon, know that she is the author of Efficiency Bitch - How Ambitious Women Can Have It All Without Doing It All. She uses the letters B.I.T.C.H. as an acronym to define the five areas she focuses on to live the life she designed: Bank, InBox, Time, Connection, and Harmony. Melissa has even trademarked the phrase! Melissa Leon is a 20-year corporate finance professional, a mother of three, an author, a small business owner, and a lover of as she says “having her cake and eating it too.” Melissa is the owner of Two Sense Consulting (www.TwoSenseConsulting.com) as its CFO. Melissa Leon has learned to be an expert on balancing life between work and family. Subjects Discussed in Podcast Include: • The heart of BITCH - "having your cake and eat it too?" • Tips for women to better manage money and personal finances • How can a female entrepreneur better manage her time and what Melissa calls their “inbox of life”? • The importance of building a “strong village” • The challenge for women who are working business around and raising kids • Advice to anyone – men or women - on balancing multiple roles in life? • what is ONE thing a listener can do tomorrow morning to start being their own “Efficiency Bitch?” Episode Sponsor: Ad Benches * https://AdBenches.com Interview Guest [caption id="attachment_158409" align="alignleft" width="500"] Melissa Leon is a 20-year corporate finance professional, a mother of three, an author, and a small business owner,[/caption]                       Your Host                     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Have you had a “Wonder Hell” moment? That time when you have achieved success, which gives you an increased hunger for something bigger? Which leads to a great deal of uncertainty, self-doubt, anxiety and stress. According to best-selling author, international speaker and renowned life coach Laura Gassner Otting (www.lauragassnerotting.com), success is wonderful, but it's also “Hell.” So she has a new book Wonderhell, Why Success Doesn't Feel Like It Should . . . and What to Do About It. Laura dares audiences to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She wants to help you to lead, manage and mentor others to achieve increased business success. Laura's TEDx on Wonderhell was chosen as an Editor's Pick, and is quickly approaching 1M views;, and was featured on the TODAY Show, Good Morning America, Oprah Daily, Harvard Business Review, and others. Subjects discussed in Podcast Include: • “Impostor syndrome” - How do we overcome it? • Make your own luck through manifestation and hard work • How can we quiet our perfectionist tendencies and allow ourselves to fail? • Managing our uncertainties and our “what ifs” • Can we better learn from others and accept being a “beginner”? • Creating a community of those who bring out our best – and cutting off those who don't! • What is one thing you can do tomorrow morning to overcome “Imposter Syndrome”? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Kaeser & Blair * https://Kaeser-Blair.com   Interview Guest [caption id="attachment_156750" align="alignleft" width="500"] Laura Gassner Otting, author of the book Wonderhell,[/caption]                         Your Host                     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Are you using Instagram to maximum marketing effect in your Home-Based Business? Let's let Corey Walker, author of Instagram for Business for Dummies, show us the way. Instagram is a dominant social media platform, particularly for businesses. Instagram also seems to be challenging the longtime dominance of Facebook. A few questions to ask: what are effective ways to use Instagram, why should we invest in Instagram, and what is a good posting frequency? Richard “Capt'n'” Henderson interviews Corey Walker, owner of The Marketing Specialist (www.TheMarketingSpecialist.com). She gives practical advice on how to better your reach with Instagram. Subjects discussed in podcast include: • What are the most effective ways to use Instagram right now? • Why should a business invest in Instagram? • Success factors for creating a good Instagram post • How can businesses find the time to post lots of Instagram content? • What exactly are “Reels” and how can these help you in your business? • One thing a podcast listener can do tomorrow morning to get better at marketing with Instagram Episode Sponsor Lil' Orbits * http://LilOrbits.com Interview Guest [caption id="attachment_156464" align="alignleft" width="1184"] Corey Walker, owner of The Marketing Specialist[/caption]     Your Host                     Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

After 12 years of modeling on the QVC channel, what is a model to do? Tara Lassiter decided to trade fashion modeling for funnels. Tara found that by launching an online business with the help of funnels, this helped her escape what she calls her “golden handcuffs.”  Today Tara Lassiter helps entrepreneurs achieve time freedom by packaging their talents into digital products, building life-first businesses, & growing impactful personal brands. Richard “Capt'n'” Henderson interviews Tara (www.TaraLassiter.com) on how you too can “up your digital marketing game” with funnels.  Subjects discussed in podcast include: •    How Tara made the leap from QVC model to digital marketer •    How did acting & modeling make Tara a better marketer? •    Where should entrepreneurs look to get started in online marketing? •    The basics behind using funnels for lead generation   •    How can a budding entrepreneur create a simple lead funnel? •    Building “sustainable traffic strategies” that are linked to funnels •    Capturing email addresses and nurturing these leads into customers •    How the phrase “passive income” can be disingenuous •    What is one thing you can do tomorrow morning to get started with funnels and lead generation? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: City America * https://CityAmerica.com Interview Guest [caption id="attachment_155877" align="alignleft" width="500"] Tara Lassiter[/caption]   Your Host          

On the home business podcast, we love business start-up stories. Our listeners love to hear profiles of other entrepreneurs. Over the years we have covered many different types of entrepreneurs: Mom Preneurs, Dad-preneurs, crypto-preneurs, zoom-preneurs. But a Gin-Preneur? We didn't know that the drink known as Gin was still even around! But Adam Von Gootkin, Co-Founder & Chief Executive Officer of Highclere Castle Spirits, proves otherwise. Adam as carved out an impressive market niche in spirits and, in particular, the booming gin industry. Richard “Capt'n'” Henderson interviews Adam to talk about how you can breathe new start-up success into an old and stale traditional market (www.HighclereCastleGin.com) Subjects discussed in podcast include: • Adam Von Gootkin's start-up and entrepreneur's journey • The great grandfather who ran a Prohibition-era speakeasy on the Connecticut River! • Opportunities in the gin and spirits market that Adam targeted as an extension of existing products • Building “cachet” and “panache” in a company's image to create an attractive brand • What types of marketing produced the high levels of growth that Adam achieved? • Expanding his product's reach • Hurdles overcome in building an innovative business • Adam's book: Living Proof: Onyx Moonshine's Journey to Revive the American Spirit • What does the future hold for Adam's burgeoning gin and cigar and global portfolio of distinctly authentic brands? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor Little Jimmy's Italian Ice * https://ItalianIce.net Interview Guest [caption id="attachment_150752" align="alignleft" width="500"] Adam Von Gootkin, CEO of Highclere Castle Spirits[/caption]   Your Host     Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

After selling their successful supply-chain software-development business, these tech experts didn't know what to do with their lives. But Sara Gifford and Victor Allis shared a common passion to make democracy work better. So they co-founded ActiVote, a first-of- its-kind non-partisan app, to simplify elections and empower U.S. citizens to vote. With America now sailing into the mid-term election cycle, what better subject to talk about than this App and an entrepreneur who helped develop it. Richard “Capt'n'” Henderson interviews Vote-Preneur Victor Allis, to discuss his journey developing a successful App (www.activote.net).     Subjects discussed in podcast include: • How the two entrepreneurs got together prior to co-founding ActiVote • What motivated Victor to use his tech talents to improve democracy? • How does ActiVote turn non-voters into voters? • Were investors required to create the app? • The biggest technology challenges faced in getting a workable, downloadable App • Does the App have to be monetized to keep it viable? • A “home-based hybrid model” for employees working from home • Victor's “5 minute rule” - What's that all about? • Plans for expanding app use before election day Episode Sponsor Lil' Bubba * https://lilbubba.com Interview Guest   Your Host   Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

As business owners, we all know how important it is to set up our home offices for success. Our workspace plays a pivotal role for how efficient and productive we are each day. There are easy things you can do right now to de-clutter your workspace and to increase home office productivity. To help us get our offices' better organized, Richard “Capt'n” Henderson interviews Christina Giaquinto. She is a Professional Organizer and Brand Ambassador for Modular Closets (DIY customizable closet units that organize any space in your home). www.christinagiaquinto.com / https://www.modularclosets.com/blogs/christinas-corner Subjects discussed in podcast include: • Christina Giaquinto's journey to becoming a de-cluttering guru and a brand ambassador • How she began working with Modular Closets • What made Modular Closets stand out for Christina • Why is having an organized and clean home office so important? • Christina's top tips for de-cluttering a home office • Top organizing mistakes people make when setting up their offices • Ways to use space outside the office to keep the workspace de-cluttered and better organized • What are other ways entrepreneurs can declutter and organize their office – and their lives? • What is one thing an entrepreneur can do tomorrow morning to get started in de-cluttering? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Safety Technology * https://SafetyTechnology.org

nterview with Amazon Sales Guru Lesley Hensell Whether you love Amazon or hate it, Amazon is an 800-pound Gorilla in the small business/home business arena. Just about every home-based entrepreneur will be involved in Amazon selling, one way or another. It could be a small Amazon side hustle, a related product for your core business, or a core business itself as an Amazon Seller. For example, at Home Business Magazine, we have to sell our Start-up Guide exclusively through Amazon. As with any business segment, there are critical success factors to being successful as an Amazon Seller. Richard “Capt'n” Henderson interviews Lesley Hensell, co-founder of Riverbend Consulting (www.RiverbendConsulting.com). She will help our listeners to be better sellers on Amazon. Lesley is a seasoned veteran in helping others to grow their businesses through Amazon. Subjects discussed podcast include: • Lesley Hensell's experiences with Amazon and operating a consulting business • A brief breakdown on how to set yourself up as a seller on Amazon • How can you set up an online brand that stands out from the crowd? • Ways to be part of the Amazon marketplace without actually being an Amazon seller • Growing competition - Is it still a good opportunity to be an Amazon seller? • Common mistakes Amazon sellers make and the consequences for those mistakes • What are some of the first things a seller should do if their Amazon account gets suspended? • “Top Tips” on what an Amazon seller can do to be more successful in Amazon • What is one thing you should do tomorrow morning to get better plugged in with Amazon? Episode Sponsor Hotels Etc. * https://hotelsetc.com/go Interview Guest Amazon Sales Guru and Co-Founder of Riverbend Consulting Lesley Hensell[/caption]     Your Host   Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Frustration! We've all felt it at some time; particularly running a home-based business. Sometimes it feels like HARD is a habit. But it doesn't have to be. Let's face it: work and business are challenging. Have you ever wondered if you are on the right path? And what can you do to break out of old habits, and start seeing things in a new way? A way that makes things easier. Richard “Capt'n” Henderson interviews Chris Westfall (www.WestfallOnline.com), who wants to help YOU Discover your own easier pathways to greater freedom and TO clarity around your business identity. Christ Westfall Is the author of a new book, EASIER, 60 Ways to Make Your Work Life Work for You. He's here to talk about the book and a new way to approaching leadership, such as in your business. Subjects discussed podcast include: • Chris Westfall's background as an author, business coach, speaker and consultant • Why he wrote a book called "Easier" • Can life really be easier...and, if so, how? • How did Chris go about creating the story of the Client and the Coach? • What if people are in a difficult work environment, or facing changes in their business, or disappointments...what are some ideas to make things easier? • How do you pivot from “How do I get through this?” to “What can I get from this?” • How to access innovation and empathy to find true personal freedom • Are resilience and adaptability are available to anyone, anytime; regardless of their circumstances? • What is one thing you can do tomorrow morning to take action on Chris's “Easier” principles? Episode Sponsor City America * https://CityAmerica.com Interview Guest Coach, Author, Speaker and Consultant Chris Westfall[/caption]   Your Host Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Interview with “Talk Business” Radio Host Erin Joy After almost three decades of advising women business leaders, Erin Joy has learned what opportunities and challenges women in business encounter. She knows what they are thinking and the best failproof practices for business success. With a knowledge base this wide, it'd be a shame not to sit down with the brightest female minds in business and share it with the world. That's how the “Erin Joy Talks Business brand” was born; which she distributes through a radio show, an App, and YouTube. Richard “Capt'n” Henderson talks to Erin Joy (www.ErinJoy.com) about her brand and valuable business advise you can use in starting up and succeeding in a business – “Business Talk” that will help you, today! Subjects discussed podcast include: • The spark that lit the fire for the “Erin Joy Talks Business” Brand • Developing a broad reach through multiple media distribution channels • Breaking ceilings and breaking rules, revenue goals, and expectations • “Beginning stage” start-up challenges women may have to overcome when launching a business • “Business psychology” to being successful in a start-up • “Professional well-being” - Keeping yourself in tip-top shape • What is one thing a woman should do tomorrow morning to further their business success? Episode Sponsor Kaeser & Blair * https://Kaeser-Blair.com Interview Guest “Talk Business” Radio Host Erin Joy   Your Host   Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Interview with “The Inner Matrix” author Joey Klein Success in a home business cannot just be achieved by building and delivering a better mouse trap. Entrepreneurs are under constant pressure and stress, and that can get in the way of achieving your business goals. Having a mastery of one's emotions under this pressure can mean the difference between a home business owner's epic success or miserable failure. Richard “Captain” Henderson and Shelby Cara Henderson interview Joey Klein (www.TheInnerMatrix.com), author of The Inner Matrix, Leveraging the Art & Science of Personal Mastery to Create Real Life Results. Joey Klein is one of the world's leading experts in how you can better master your emotions for increased success. Subjects discussed in podcast include: • How Joey Klein got into the world of helping people in personal mastery and development • Your Inner matrix we all possess • Mastering your Inner Matrix system starts with being aware of emotions • Levering your thoughts after gaining awareness of your emotions • Driving actions that produce the results you want. • How mastering your emotions is central to the process of driving the right actions • Joey's thriving worldwide business model using Inner Matrix System principles • Becoming an author packaging his system into a book The Inner Matrix Episode Sponsor Ad Benches * https://adbenches.com Interview Guest Joey Kleinauthor of The Inner Matrix, Leveraging the Art & Science of Personal Mastery to Create Real Life Results.[/caption]   Your Host   Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

Interview with Productivity Consultant Megan Sumrell Most women are finding it hard to squeeze everything into one day and feeling more overwhelmed than ever. Running a home-based business part-time can greatly increase that pressure. Are you ready to ditch that feeling of being overwhelmed, and find work Life harmony? Today's guest, Megan Sumrell, believes that the majority of time management and productivity strategies on the market are failing women.   Richard “Captain” Henderson interviews Megan Sumrell (MeganSumrell.com), a well-known and highly sought-after productivity consultant. She can help our listeners – men or women– to better manage our tasks, planning and schedules. Subjects discussed in podcast include: • After 20+ years in the corporate IT world Megan punched out to become an entrepreneur • Gravitating into the high-demand world of time management and productivity. • Task Management - How do we get control over our to-do lists? • Using integrated planning to improve productivity • Another time killer are schedules – How to prevent being overwhelmed by them. • Systems and processes for better time management • Megan's “Ditch the Overwhelm Cheat-sheet” • One thing every woman should do first thing tomorrow morning to start getting control over their tasks and schedules Episode Sponsor Little Jimmy's Italian Ice * ItalianIce.net Interview Guest   Your Host                 Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

The biggest reason why small businesses fail is lack of revenue. Looked at another way, the best you can ensure your small business success is to maximize your revenue. What better way to do that than to diversify your business and your income streams? And who better to talk with us about business diversification than Sara Bendrick (https://SaraBendrick.com). Richard “Captain” Henderson and Shelby Cara interview Sara Bendrick; a HGTV “Lawn & Order” star, TV host, author of Big Impact Landscaping, and – of course – a thriving small business owner. She's a small business expert who can help us get on the right path to diversifying revenue. Subjects discussed in podcast include: • Sara Bendrick's diverse background of reality TV, author, and thriving business owner. • What are we talking about when we use the term “Diversifying Revenue”? • Why is diversifying recurring revenue so important for any small business owner? • Ways for small businesses to leverage services they already offer, for additional revenue • Advice for a new business owner to expand revenue sources • How can entrepreneurs begin to expand services to create new income streams? • Success factors in selecting and succeeding in a business that diversifies your core established business Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil' Bubba - https://LilBubba.com Interview Guests: Author, TV Star and small business owner Sara Bendrick         Your Host:        

It's that dreaded season of the year. It's tax time. So what does that mean for you, as a small business owner? It's time to get ready. The most important tax thing you can do right now is plan out what you need to do! Getting ready for tax time isn't a big thing, it's a lot of little things, little things that relate from one to the next. Richard “Captain” Henderson and Shelby Cara interview Barbara Weltman (https://bigideasforsmallbusiness.com), to help us get ready for tax time. Barbara Weltman is a well-known business expert and author of The Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-guide). Subjects discussed in the podcast include: • Barbara Weltman intro and her book the Home-Based Business Start-Up Guide. • What key tax deadlines should we know about? • Tax strategies: Anything one can still do to reduce 2021 taxes? • Is taking a home office deduction an audit red flag? • Should I do my own return or use an accountant tax pro? • Any advice on getting “your books” ready for tax time? • Are there any common deductions that home business owners often miss? • Tips for filing after your taxes are finally ready for the IRS Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor:  il' Orbits * http://LilOrbits.com Interview Guests: Barbara Weltman, business expert and author of The Home Business Start-Up Guide.[/caption]               Your Host:        

Interview with Greg Berry Founder/CEO of Municibid Did you know that most municipalities and government agencies auction off big ticket surplus items that are no longer needed or in service? Business owners can benefit from buying vehicles, heavy equipment and other big items they need through government auctions. Government auctions can also open up a lucrative side business buying and selling auction items.  Richard “Capt'n” Henderson interviews Greg Berry, the CEO and founder of Municibid, the go-to online marketplace for government auctions. Learn about the fascinating world of government auctions. Subjects discussed in the podcast include:  • Greg Berry's journey into his online auction business Municibid • The basic fundamentals of a government auction • How can business owners benefit from government auctions?   • Benefits of buying vehicles and equipment from government auctions versus from dealerships and online seller platforms like Craigslist? • How government auctions can be a business opportunity within themselves, buying and selling big ticket items.  • What are some of the most interesting or craziest items that have been sold on Municibid? • Success tips for acquiring items through auction • Where does Greg hope to see Municibid in five years? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Safety Technology * https://SafetyTechnology.org

Interview with Author and Sales Training Guru Tom Stanfill. The number of customers who would rather talk to a bot or do a Google search than talk to a seller has more than doubled in the past three years. That explains why – even with all the advances in sales enablement tools – the number of sellers “hitting their quotas” continues to decline. Traditional approaches to selling are backfiring on the growing population of “unreceptive” deciion makers. Richard “Capt'n” Henderson interviews Tom Stanfill, who has a surprisingly simple solution: Shift the focus from crafting the perfect message to creating receptivity. Tom Stanfill is CEO of ASLAN Training and author of unReceptive: A Better Way to Sell, Lead & Influence (UnreceptiveBook.com). He's shifting the entire art of selling to lasting relationships; that could help set you up for long-term sales success. Subjects discussed in podcast include: What made Tom Stanhill want to tackle writing his book unReceptive: A Better Way to Sell, Lead & Influence The approach to “unreceptive” selling starts with addressing selling barriers Motivating the customer to take action, in what may often be a virtual sales connection “Servant Selling” – What are ways to serve the customer for better long-term results? Converting the unreceptive requires you to “validate the view” of your customer Post-Sale: How do you keep selling barriers from creeping back in with a client? Maintaining long-term leadership and influence with your client through the selling process Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor:  Episode Sponsor: Hotels, Etc. * https://HotelsEtc.com/Go Interview Guests: Tom Stanfill, CEO of ASLAN Training, and author of unReceptive: A Better Way to Sell, Lead & Influence[/caption]                         Your Host:        

Are you feeling a little “down” today or need more motivation? Maybe it's time to look no further than your own home office. Yes, your home workspace could be the source of flagging motivation. Simple and inexpensive upgrades and changes to your home office could make all the difference. When it comes to the home office, we too often consider its layout, furnishings or location for ways to improve it. Jeanelle Ditto working with a client at her interior design office.[/caption] Richard “Capt'n” Henderson and Shelby Cara interview Jeanelle Ditto, who recommends instead that you should start with easy-to-do “Spruce Ups” to greatly improve your daily home office experience. Jeanelle is owner of Blush Interior Designs (blushinteriordesigns.com). Subjects discussed in podcast include: Surrounding yourself with positive energy When making changes to interior surroundings - “First Impressions Matter” Home office updates that are inexpensive Simple and cheaper office furnishings and cabinetry ideas that can “spruce things up” Easy office reconfigurations with such things as computer cords and power strips Combining two functions into one - simple interior designs that make the transition seamless and inviting How can different fragrances - perhaps seasonal fragrances - spruce up your workspace? Warmer vice brighter - Making improvements in lighting. Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor:  C&C Ltd * https://MyBigBucks.com Interview Guests: Jeanelle Ditto, owner of Blush Interior Designs[/caption]   Your Host:  

Interview with Business & Life Coach Bill Goodwin We've all heard the term – no pain, no gain. Every small business owner struggles through difficult times and situations. It's part of the process of succeeding as an entrepreneur. The truth about pain is that No one likes difficult times - but we can choose to embrace the lessons we learn from pain. Done successfully, conquering your painful situations can even help your business achieve greater success. Who better to help us triumph from pain than Bill Goodwin, owner and operator of Priority Living of Minnesota? Richard and Shelby interview Bill Goodwin, who helps business owners and others achieve higher levels of performance and greater satisfaction in their personal lives. Subjects discussed in podcast include: Bill Goodwin's successful consulting business with Priority Living Stressors and how these can be catalysts for growth How does one have a positive life stance? As business owners, how do we embrace the value of pain? How can we then make good changes after pain? Personal responsibility - how does one be a victor, and not a victim? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Kaeser & Blair * https:Kaeser-Blair.com  Interview Guests: [caption id="attachment_130468" align="alignleft" width="500"] Bill Goodwin owns and operates Priority Living of Minnesota[/caption]   Your Host:        

Interview with Digital Transformer and CEO Ray Blakney Nowadays, the world we live in is ever-more online. People are constantly scrolling down their social media feeds on their smartphones, buying products at ecommerce websites, launching fully virtual businesses… what does this all mean? Well, one thing this trend points to is the need for businesses to prioritize digital transformation. Just ask Ray Blakney, CEO and co-founder of the Live Lingua online language school (www.LiveLingua.com). Digital transformations don't “just happen.” You need to take key steps to successfully make a digital paradigm shift. Richard “Capt'n” Henderson and Shelby Cara interview Ray Blakney, to learn more about his true digital transformation success story. Learn from his digital lessons. Subjects discussed in podcast include: • Ray Blakney's business “Live Lingua” • Competitive advantages: What sets Live Lingua apart from other online language learning platforms? • How did his business stem from digital transformation? • Tips for business owners who want to digitally transform their companies • What common mistakes should be avoided when going through a digital transformation? • How can entrepreneurs better manage a fully remote enterprise? • Things a small business owner should do each day to make sure their digital operations stay intact and working well • How can learning a new language benefit a business owner? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Little Jimmy's Italian Ice * https://ItalianIce.net Interview Guests:         Your Host:        

Pushed upward by increased bandwidth, smarter smart phones, new ideas about work, and even workplace shakeups from Covid, we are in a home-based revolution. Every year brings an increasing number of people working from home and operating home-based businesses. Balanced right, you can create multiple income streams from your home and still have time for what matters most in your life. So, who better to comment on this explosion than Martha Krejci, author of the new book “The Home-Based Revolution”? Martha Krejci (https://WithMartha.com) is a self-described “high-vibin' mama,” a wife, life coach, business coach and growth strategist, and social media marketing powerhouse who is taking the internet by storm. Richard “Capt'n” Henderson interviews Martha Krejci, who shares her perspectives on how you can build greater home-based business success. Special Tool: http://marthaekrejci.com/tool Subjects discussed in podcast include: • How did Martha Krejci come up with the term “high-vibin' Mama”? • How did she know that it was time for a change in her career path? • The first steps for someone in search of financial freedom? • How Martha Krejci helps others fulfill their own passions in their home business • Success stories in her book The Home-Based Revolution • What does it mean to grow your mindset? • Embracing the “be you” when it comes to succeeding in your home business Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil' Orbits * http://LilOrbits.com Interview Guests: [caption id="attachment_128738" align="alignleft" width="500"] Author and Business Coach Martha Krejci     Your Host:

Too many business owners think that achieving financial success must be the ultimate goal in their entrepreneurial journey. However, one CEO and entrepreneur is on a personal mission to change the conversation in the business world, moving away from the pursuit of success, to focusing on fulfillment instead. Christan Hiscock is the CEO and co-founder of Kardia (https://HelloKardia.com), which offers what he terms “heart-centered” financial services to help people reach their goals. Christan is also a leader of 14 thriving businesses across a range of industries. Richard “Capt'n” Henderson interviews Christan Hiscock, who shares advise that will help any home-based entrepreneur to achieve greater success through achieving greater fulfillment. Subjects discussed in this podcast include: What is Christan Hiscock and Kardia all about? The spark that started it all with Christan and his multiple businesses Why is Christan adamant about practicing his “heart-centered” business practices? Why does Christan believe it is more important for business owners to strive for fulfillment rather than success? What has been the biggest challenge that Christan had to overcame in his entrepreneurial journey? Diversification is Challenging – How does Christan balance out leading 14 thriving businesses? What is one thing a business owner can do today to get started in being more heart-centered in their business operations? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil' Bubba * LilBubba.com Interview Guests: [caption id="attachment_128632" align="alignleft" width="500"] Christan Hiscock, CEO of Kardia[/caption]   Your Host:

Have you always wanted to be a new business owner, but are scared of the risk? Wouldn't it be great if there was a business opportunity that was already pre-packaged and proven to be successful? Well, there is one! And these businesses have been around forever. They are call Business Franchises, and number in the hundreds of thousands! You can be your own boss and greatly reduce start-up risk by becoming a franchise owner. Richard “Cap't” Henderson and Shelby Cara interview Neel Parekh, to talk about how business franchising is all the rage. The number of franchises that can be operated home-based are also growing. Neel Parekh is the founder & CEO of MaidThis (https://MaidThisFranchise.com), one of the top-rated national cleaning franchises for individuals. Subjects discussed in the podcast include: What inspired Neel to found MaidThis? What does he believe sets MaidThis apart from other cleaning businesses? Benefits of becoming a franchise owner versus launching a whole new business or company Evaluating a franchise business model, regardless of the type of franchise Tips for others who want to be a franchise owner, to help ensure start-up success What are fundamentals of running a fully virtual franchise company? Where does Neel see the future of the franchising industry going? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Safety Technology * http://SafetyTechnology.org Interview Guests: [caption id="attachment_128487" align="alignleft" width="500"] Interview with National Franchise Operator Neel Parekh[/caption]                         Your Host:        

Many of today's home-based entrepreneurs put so much of their time and effort into building and maintaining their company that they overlook one crucial business detail: the actual office space they work in. Added to that, with the pandemic driving many employees—some for the first time—to a work-from-home situation, there are many households with more than one person working from home; creating more need for workspace in the home than ever before. This all begs the question: “How can your home office space increase your productivity and actually allow you to work better?” To answer this, Richard “Cap't” Henderson interviews Dave Adams, Vice President at BDI (https://Bdiusa.com), a leading manufacturer of contemporary, design-focused furniture for home office and entertainment spaces. Episode Sponsor: Pipeline Paychecks * http://PipelinePaychecks.com Items discussed in podcast include: How Dave Adams developed his passion for office organization Why has a home office become more important than ever? What are some of the significant changes in office furniture since the pandemic hit? How has the transition to working from home for so many new home-workers affected how we build a home office space? What are some of the key things to consider for a new office or office make-over? How do you factor in ergonomics when buying office furniture? How do you create a professional virtual office for interactions via Zoom or another online meeting platform? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Pipeline Paychecks * http://PipelinePaychecks.com Interview Guests: [caption id="attachment_128378" align="alignleft" width="500"] Interview with Furniture CEO and Workplace Trend-Setter Dave Adams[/caption] Your Host:        

Have you ever dreamed about partnering with the right team and building a break-out company in the fast-changing tech industry? Elyse Dickerson has done just that. She is the Co-Founder and CEO of Eosera Inc. (https://eosera.com), a Dallas Fort Worth-based majority woman-owned biotech company. Richard “Capt'n” Henderson interviews Elyse, who shares her unique experience as a female entrepreneur in biotech, and Eosera's unique and impressive growth story! Eosera is ranked no. 753 on Inc. Magazine's List of America's Fastest-Growing Private Companies and has achieved Three-Year Revenue Growth over 650 percent! Elyse Dickerson also shares advise on penetrating the huge retail store distribution channel, as she has gotten Eosera's ear care product line into over 13,000 stores. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Crown Equity Group * https://CrownCapitalFunding.com Subjects discussed in the podcast include: How did Elyse Dickerson find herself as a top female entrepreneur in a biotech field? Elyse's innovative company Eosera and its product line What were some of the challenges to building her business team, with its different technical levels? Advice on team-building Her success factors in getting a product line onto store shelfs Advice on achieving better results with Amazon What's a day like in the fast-paced, dynamic world of a female BioTech-Preneur? Investing in product and sales expansions to build on high growth Advice on how to succeed as a female entrepreneur Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Crown Equity Group * https://CrownCapitalFunding.com Interview Guests: [caption id="attachment_128209" align="alignleft" width="500"] Tech Leader and CEO Elyse Dickerson[/caption]                                 Your Host:

Most people “suck” at negotiations–even if they think they don't; says today's podcast guest. Negotiation is all about handling emotions in the moment, and how you're used to handling your emotions is why you probably suck at negotiating. You can be an experienced negotiator because you've done it many times or a lucky negotiator who has managed to come out on top more often than not. But none of those things help you navigate the minefield of emotions—which means that when those emotions come up in a negotiation, you're unprepared to handle them. Richard “Capt'n” Henderson and Shelby interview Gaëtan Pellerin (NavigatesGroup.com), who argues that negotiation isn't about skills or knowledge, but about being able to perform under stress, while you're experiencing emotions. Gaëtan Pellerin is the author of Mindful NEGOtiation: Becoming More Aware in the Moment, Conquering your Ego and Getting Everyone What They Really Want. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Subjects discussed in podcast include: What made Gaëtan Pellerin want to write a book on Mindful Negotiations? Why negotiation is more about Ego What are the four biggest myths of negotiation? what are four simple steps to close more negotiation deals? When negotiating, how do you become more aware in the Moment, and conquer your ego? How do you get everyone what they really want? How can we obtain that ever-elusive goal of a win-win negotiation? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Hotels, Etc. * https://hotelsetc.com/go Interview Guests: [caption id="attachment_128065" align="alignleft" width="480"] Author and negotiation guru Gaëtan Pellerin[/caption]                       Your Hosts:

Interview With Health-Preneurs George Kramb and Patrick Frank It's a start-up nation out there, and we cannot learn enough from all the different start-up stories out there. Start-ups in a particular industry can share unique lessons and business-building advise for any entrepreneur. George Kramb and Patrick Frank are co-founders of the healthcare start-up PatientPartner; and are Forbes 30 under 30 Entrepreneurs. Richard “Capt'n” Henderson interviews George and Patrick, who like to call out lessons learned that they could have never learned in any business school. Competing in an industry filled with plenty of competition provides numerous lessons learned that can help you. Furthermore, are there “start-up secrets” that George Kramb and Patrick Frank could only learn on the job? Let's find out. Subjects discussed in podcast include: How they found themselves in the world of a healthcare industry start-up The bigger challenges faced in their start-up journey, particularly in its early stages Advise on having that “vision thing” Things they learned on the job that they could never learn in B school Sizing up the competition and then looking for competitive advantages Moving quickly to capitalize on growth potential Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Episode Sponsor: C&C LTD * https://MyBigBucks.com Interview Guests:   Your Hosts:  

As the home-based business world goes more online, the importance of video grows. Your marketing tool-box should contain a good balance of video content. Clients and colleagues have grown to expect video connections. But video content has its own nuances and difficulties and critical success factors. The big challenge comes down to answering this question: how do you make videos that your audience will respond to? You have to also link videos to your business brand and its content marketing. To help us in our candid-camera journey, Richard “Capt'n” Henderson interviews Dallin Nead. Dallin helps entrepreneurs and businesses create authentic, results-driven media so they can share their message and vision with the world. Subjects discussed in podcast include: Dallin Nead's business helping clients create authentic, results-driver media Why should an entrepreneur use video in their marketing and business building? The first step in planning out an engaging video people will want to watch? Preferred platforms for creating video content Is Tik Tok really a serious way to market by Video? How do you tie video into your brand's message? Critical success factors to creating a video your audience will respond to Additional advice for marketing a finished video Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Kaeser & Blair * https://kaeser-blair.com Interview Guest:                       Your Hosts:

Interview with Luxury Marketing Expert Kathryn Porritt In your home business, have you ever thought about really thinking big? Or let's take this one step further to dream of leaping from entrepreneur to icon? Let's takes those first steps now. On today's podcast we are joined by Kathryn Porritt (KathrynPorritt.com), the world's foremost expert in luxury marketing and premium offers. Richard “Capt'n” Henderson interviews Kathryn, to discuss the importance of establishing authority and high-end market positioning; to commercialize your influence. If done right, you might even find yourself a luxury influencer and marketer! You can also discover ways to extend your brand with higher-end offers. Subject discussed in the podcast include: Operating her media company that focuses on luxury marketing and premium offers How can you produce a personal brand that utilizes social media and why is it necessary to do that? Building yourself up as a social media influencer, in your business niche why it is important to treat your online presence as a business The importance of “intentional marketing” Using intentional marketing to attract the right audience for your offers Can anyone extend their brand to market higher-end offers for higher-end clientele? Monetizing your growing influence - Why 100,000 followers is good but followers with $100,000 is better! Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Little Jimmy's Italian Ice * https://ItalianIce.net Interview Guest: [caption id="attachment_126912" align="alignleft" width="500"] Luxury Marketing Expert Kathryn Porritt[/caption]   Your Hosts:      

Interview with Author and Nationally Recognized Expert on Entrepreneurship According to today's guest, for the 100 million Americans who want to be self-employed, the pandemic has created a unique opportunity. There is a HUGE increase in demand for service-based businesses, which are a major sector of the home-based business economy. The ongoing pandemic has also led to shuttering of businesses and new opportunities. Tra Williams - nationally recognized expert on entrepreneurship and author of Boss Brain— says that now is the perfect time to launch your own business. Richard “Capt'n” Henderson interviews Tra Williams (www.TraWilliams.com), to help the audience unlock their own “Boss Brain.” Subject discussed in the podcast include: How has the pandemic impacted entrepreneurship across America—revealing that traditional employment is not synonymous with stability? How did this same pandemic increase the opportunities for starting a service-based business? What are some of the better industries for launching a new business? What issues from the pandemic can be used to your advantage—like finding great deals through previously shut-down businesses? Success advice for getting started in a service-type business. What are some of the better places to start a new business venture for different types of service businesses? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil' Orbits * http://Lilorbits.com Interview Guest: [caption id="attachment_126678" align="alignleft" width="500"] Tra Williams, author and Nationally Recognized Expert on Entrepreneurship[/caption]             Your Hosts:      

It's no secret that cash flow is what keeps a business running. Ideally, businesses will have enough money coming in to keep the wheels turning. But that doesn't always happen. When revenues and expenses don't quite line up, like economic difficulties or when a business opportunity arises, business owners need to be able to access credit right away to handle these costs. This is why many entrepreneurs have small business credit cards. But using a business credit card requires using them smartly, or you can quickly get buried. To help us navigate the hazardous shoal waters of a business credit card, Richard “Capt'n” Henderson interviews Sue Tse, Manager of Tax & Advisory Services for 1-800Accountant (https://1800accountant.com). Sue is also one of those feared MBA's! Subjects discussed in the podcast: Why should you open a small business credit card? What are some hazards to look out for when using a credit card? Smart business habits in using a credit card Good small business credit cards for a business's specific needs Recommendations on applying for a credit card? When should you not apply for a small business credit card? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil' Bubba Curb Machines * https://lilbubba.com Interview Guest: Sue Tse, Manager of Tax & Advisory Services for 1-800Accountant [/caption]   Your Hosts:      

On the Home Business Podcast, we love start-up stories and advice. Much of the content on business start-ups focuses on getting up and started in a business in the shortest time possible. Often 6 months or less. But today's podcast guest takes a longer more strategic view on moving towards being your own boss. Melinda Emerson is the author of Become Your Own Boss in 12 Months (www.becomeyourownbossbook.com) and has been described as “America's #1 small business expert.” Richard “Capt'n” Henderson interviews Melinda Emerson, who discusses how a 12 month focus on becoming an entrepreneur can smooth out the road with all the complexities of a start-up. Subjects discussed in the Podcast include: The inspiration for writing her book, Become your Own Boss in 12 Months Why Melinda revised and expanded her book 12-month start-up focus: Key stepping-stones in transitioning to being your own boss Advice in creating a successful boss-making plan Why it was important to add book chapters on content, social media and selling online Understanding the term “Digital Pivot” when you launch your business Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Safety Technology * https://safetytechnology.org Interview Guest: Melinda Emerson, America's "#1 Small Business Expert"[/caption] Your Hosts:      

As COVID-19 has driven us all more and more into a virtual world, optimizing your online presence is more important than ever to business success. Optimizing your online presence can result in major followings on social media, bringing new interest into your services, and filling your lead funnels with genuine prospects. It can be the difference between looking for work and being inundated with opportunities. But there's just one question. How do you optimize your online presence in a way your competitors are not? Richard “Capt'n” Henderson and Shelby Cara interview Gen Z'r Luke Hyde (https://lukehyde.com), who sponsors the Small Business Digital Roadmap. Luke shares easy to understand advice on how to grow your business through better optimizing your online presence. Subjects discussed in the Podcast include: How Luke has been able to leap forward as a top Digital Marketer as a Young Generation Z-er Why is it important for a small business to optimize its online presence What exactly does it mean to optimize your online presence? How to build trust online Why it may not be a good idea to boost posts on Instagram or Facebook Why is Google My Business big for Smaller Home Businesses? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Little Jimmy's Italian Ice * https://ItalianIce.net Interview Guest: Your Hosts:      

Interview with Author and Tax Expert Courtney Epps Tax season seems to always be upon us year ‘round. So it's always a good time for anyone, business owner or not, to look for ways to decrease your taxes or increase your revenue. Courtney Epps, takes this one step further by saying that you would be unwise not to own a business. Courtney Epps is a well known Chief Financial Officer, Ted Talk veteran, and author of the appropriately named More Relaxing Less Taxing. Richard “Capt'n” Henderson and Sherilyn Colleen interview Courtney Epps (CourtneyEpps.com), who share smart insights on how owning and operating a home-based business can help you in your overall tax liabilities position. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide) Subjects discussed in the podcast include: What motivated Courtney to write her book “More Relaxing Less Taxing” How Operating a home-based business can improve your tax position Tax regulations or tax guidance we should consider from Covid changes How not claiming tax liabilities is like giving away your business! Specific tax tips for those operating a business How we can keep in compliance with tax regulations How to better maximize your business's cash flow and revenue Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Ouulala! * https://Ouulala.com  Interview Guest:          

On the Home Business Podcast, we love Start-Up Success Stories. How about two Minnesotans from Lakeville - Levi Conlow and Robby deziel – who struck out west and found success. Their Lectric eBikes exploded onto the electric bike scene in 2019, and hit $14 million in sales their first year. Their start-up journey provides great lessons for anyone with a business idea who is afraid to take the leap. Despite their youth, they proved to be seasoned marketing pro’s and who were able to pretty much self-fund their venture.   [caption id="attachment_118663" align="alignright" width="300"] The Lectric XP Model[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview co-founders Levi Conlow and Robby deziel on their exciting business-building journey (www.Lectricebikes.com). Subjects discussed in the podcast include: How they came up with the idea to start an electric bike company Getting their Lectric XP bike model to explode in sales during their first year of being in business Raising initial seed and start-up capital Niche and social media marketing within a group of motivated product enthusiasts Their work done from home or a home office. Making a business partnership work Building on success – what the future holds for Lectric eBikes Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Downline Builders Network * www.GeraldPeters.info Interview Guest:                  

Interview with Cold Call Expert Nicole Attias No matter what your business, you must make cold calling part of that business. Social media platforms and email are all the norm in today’s communication – but none can replace the impact of your voice over the phone. NO ONE likes to pick up the phone and cold call, particularly when you might be cold calling someone you just met at a networking event. [caption id="attachment_111853" align="alignright" width="300"] Corporate Trainer and Consultant Nicole Attias[/caption] Along with getting motivated to make the cold call, you have to know how best to communicate in a cold call pitch. To get us up to speed in cold calling, Richard “Capt’n” Henderson and Sherilyn Colleen interview “cold call expert” Nicole Attias (www.prospect2win.com), who assists clients in recruitment, corporate training and sales. Subjects discussed in the podcast include: What exactly is influence marketing? How did Elma Beganovich get into influence marketing and rise to the top as an influencer? How exactly do influence marketers generate revenue (beyond sponsored posts)? What are some ways that a small business owner, who might lack a large marketing budget, use influence marketing? The first step to becoming an influence marketer, for those who want to “take the leap” as an Influencer. The future of influence marketing - where will the opportunities be? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: City America * www.CityAmerica.com Interview Guest: [caption id="attachment_111855" align="alignleft" width="300"] Cold Call Expert Nicole Attias[/caption]