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In this episode: An email insider exposes how to acquire the email addresses of anonymous website visitors who don't make a purchase or fill out a form. You read that right. But is it even legal? And if so, what are the risks and ROI?Our guest should know, after all he's an email marketing veteran with a successful exit under his belt.We're joined by Adam Robinson, founder and CEO of GetEmails, which he's bootstrapped to 10m ARR in 24 months with six people. Prior to GetEmails, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.Show Linksgetemails.com - We'll give you 25% off for the first 3mo ... just use the offer code UNOFFICIAL when you sign up.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
Knowledge management is foundational the effectiveness of the modern contact center. Metrics from cost per contact and handle time require agents to rapidly find the information they need, and customer satisfaction demands that agents have complete and accurate answers in every situation. Even agent satisfaction is impacted by how a center manages knowledge because their job becomes easier when information is readily accessible and intuitively organized. Guest: Burgoyne Hughes Burg has over 30 years of contact center leadership experience. He designed and implemented the quality assurance program for Staples North American contact centers, then went on to lead the first multi-channel contact center for Staples. He served as Vice-President of Consumer Service at Teleflora where he drove a 20% increase in average order value while establishing industry leading customer service in a highly seasonal environment. Burg then Vice-President of Operations for BuySeasons where his teams regularly earned BIzRate’s Circle of Excellence Award for demonstrating exceptional end to end customer experience. Burg is currently in his fifth year as Senior Manager of Call Center Operations for GE Healthcare, where his team recently achieved Center of Excellence recognition from BenchmarkPortal. Burg has presented at a number of industry conferences, including ICMI’s Contact Center Conference and Expo, The National Conference on Operations and Fulfillment, CRM Evolution and KM World.
Earlier this week I chaired CRM Evolution, CRM Magazine’s annual industry conference. And as usual it was a great event with industry experts, thought leaders and vendor executives participating throughout the 3 days of the event. But the most surprising person I ran into at the conference was my supervisor at my very first professional job, Jay Duff. I hadn’t seen Jay in close to 22 years and had no idea he would be there. Back in the early 1990s we helped pharmaceutical sales reps use CRM to manage their territories, but today Jay works at Chick-fil-A leading some of their technology development around analytics, artificial intelligence and speech technology. So in addition to catching up some, Jay shared a few examples of how these technologies are helping the company improve the customer experience
The interest in blockchain technology and cryptocurrencies is growing rapidly. And Amazon’s announcement earlier this week of a new patent that may allow them to sell the identities of cryptocurrency users added even more fuel to the fire of interest. And this high level of interest was obvious at last week’s CRM Evolution conference, as Never Stop Marketing founder and blockchain expert Jeremy Epstein’s session - 'Blockchain and the CMO: The Next Era of Marketing' – was a real crowd pleaser. For those who weren’t able to attend Jeremy’s session you really missed out. Fortunately, me and my conference co-chair Paul Greenberg were able to record a conversation with Jeremy to get a taste for a few things he talked about during his session. Below is an edited transcript of our conversation. And while it’s worth reading the transcript, watching the video definitely adds important perspective because of Jeremy’s passion for the subject. I mean the guy paces and lifts weights during our conversation because he’s so jacked about the subject. So do yourself a favor and check out the video if you can to not only be educated and informed, but also get a glimpse as to why we dubbed him The Blockchain Gangsta.
I have the honor of co-chairing CRM Magazine’s annual event, CRM Evolution, alongside friend and leading independent CRM analyst Paul Greenberg. The conference takes place next month in Washington, DC, and features a host of influencers and thought leaders in areas like customer engagement, artificial intelligence, blockchain, conversational interfaces, and other key technologies and strategies. One of the keynoters of the conference is Brian Solis, whose talk is entitled Designing Customer Experiences that Matter to a New Generation of Accidental Narcissists. So, with a title like that, I had to ask Brian for a sneak peek of what he’ll be discussing. And I also asked Paul to join me in the conversation.
Prior to joining G2 Crowd, Michael served as an executive and senior analyst at technology market research firm IDC for more than a decade, where he led worldwide business application software research. He’s also held senior and executive roles with a series of different software vendors including large companies such as Autodesk, Inc. and PeopleSoft, Inc.; and three silicon valley startups. In addition to heading G2 Crowd’s research team, Michael is a published author, blogger, photographer and accomplished public speaker. An established industry thought-leader, Fauscette routinely speaks at software industry events ranging from vendor-user conferences like Oracle OpenWorld, Salesforce Dreamforce, and SAP Sapphire, to solution-focused conferences like CRM Evolution. His award-winning software and technology-focused blog, located at www.mfauscette.com, has broad readership and is syndicated on several leading destination sites such as www.enterpriseirregulars.com, www.cxotalk.com, www.smartdatacollective.com, www.socialmediatoday.com and www.seekingalpha.com.
For episode 30 were learning about taking inspired, data-driven action based on market trends, to understand and serve the new fitness club member lifecycle. Of course, from the pulse of the industry and from many of our previous shows on the podcast, we know that the 30 to 90 day window of how we engage with both new leads and new members make all the difference in converting these customers to lifelong advocates of a brand or a club. But with all the metrics and key performance indicators out there, what are the smart goals around monitoring, analyzing, and deciding where to spend your marketing dollars and how to best follow-up with these valuable potential new members? We explore those questions and more today with the President and CEO of InTouch Technology, Dana Milkie, to discuss optimizing club growth through technology that will provide the needed clarity in our fast-paced digital world. If you’ve been curious about understanding a new club member lifecycle and the roadmap for turning new leads and members into higher lifetime value to serve both their health and your bottom line, you’re going to want to listen all the way till the end of the show. In our Fit Six Round, Dana shares how InTouch Technology and smart club management systems are helping our industry space answer the call of the most savvy consumers we’ve ever seen in our space. About Dana Milkie As President and CEO of InTouch Technology, Dana Milkie is responsible for driving company growth through the successful implementation of InTouch’s short and long term business strategies. Passionate about the health and fitness industry, Dana’s move to InTouch was a natural fit. Since joining the company in 2016, Dana has been committed to addressing the changing needs of the industry by expanding InTouch’s software solution including member acquisition, engagement, and retention tools. Dana is a recognized, seasoned veteran of the fitness industry with 30 years of professional experience. He has successfully helped both small and large businesses optimize their growth, resources and profitability strategies. As a respected and insightful representative of the industry, Dana has been interviewed and spoken extensively in industry focused publications including CBI, IHRSA, Club Solutions, Fitness Business Canada, Club Industry and many others. Prior to joining InTouch, Dana was Senior Vice President of Client Management with ABC Financial, responsible for the management of ABC’s industry leading customer portfolio. Additionally, he served as Senior Vice President of a multi-location franchise group. Outside of InTouch, Dana sits on the Board of Directors of several companies. He currently serves as the President of The Foundation for Community Betterment, a national non-profit organization, dedicated to helping individuals and organizations with immediate and critical needs. Listen To Episode 030 As Dana Uncovers What is InTouch Technology and what solution is it providing for the fitness industry How can clubs effectively analyze the lead capture data for a sound decisions via facebook, web, & others Understanding a new club member lifecycle: a roadmap for turning a new member into a long term one Lead management: what are the best practices to be successful SMART Goals: How can clubs use their own data to tailor smart goals Understanding the core KPI pathway for revenue: text, emails, phone calls, leads, appointment, tours and sales Understanding the MAD Process: monitor, analyze, decide Why fear of asking to communicate with the customer on their terms exists from fitness sales staff Why club communications must shift into consumer chosen models rather than club preferred What actions savvy clubs can take using data and best practices around new club members Top 3 Takeaways From The Show It should come as no surprise that the days of managing appointments and lead acquisition with pen and paper are old news. Dana believes that with smart algorithms and the right central hub of data to monitor a customer’s journey (from a facebook click all the way to them taking a tour and signing up in your club) is what every club must have as we look at this ever-demanding wish list from customers. Communicating with the members via text, email, or phone does not happen anymore in the industry space like it used to. With smart technology and the majority of members and consumers making decisions and engaging with clubs primarily through their mobile device, what separates the great clubs from the good will be learning to use technology to engage with how the member wants to talk to the club, and not how the club wants to talk to the member. Dana believes that we’ve never been in a more exciting time to work in the fitness industry. Especially when we take that 30,000 foot view to see both how technology is supporting our industry to address the rising obesity epidemic, and how smart, data-driven, technology focused clubs will inspire and motivate new potential members at their deepest needs by using the language they understand. Power Quotes From Dana "What we see is that potential members want to be able to try the facility to see if it matches them, and they want to do it in a non-pressured way. Referral offers are very powerful via text, but we've got a ways to go in this industry to be more creative, but referrals from friends that involve passes are proving to be a great pathway." - Dana Milkie on the Fitness + Technology Podcast "The health club business has changed to a retail consumer driven business. It never felt that way before, at least to me. It always felt like we were separate. We weren't like Target or Nordstrom, or any other retail; we didn't have to deal with consumers in the same way. Now, it seems like consumers want and expect the same thing from health clubs in the communication, the engagement, and the flexibility they get from all retailers. Consumers now want the same thing, whether they're dealing with a large retailer, or a health club, and I think that really has come on strong in the last couple years." - Dana Milkie on the Fitness + Technology Podcast Resources Mentioned From Dana InTouch Technology website InTouch Technology facebook InTouch Technology Twitter InTouch Technology YouTube Using technology for millennials MAD Process: Monitor, Analyze, Decide Email follow up best practices: InTouch Technology Drive Mid-Month & Month End offers Through Text Messaging Improving online sales conversions with a CRM Evolution of technology About InTouch Technology FTP Episode 028 Bobby Cappuccio: Company Culture In A Digital World The new retail environment in the fitness industry "Data Is The New Oil" The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
CRM Evolution conference, customer portals, customer experience management (CX, CEM or CXM), Salesforce NA14 downtime, voice commands and CRM, Amazon Echo, Calendly, Google Slides API & CRM use cases. Steve's company's site | Sam's company's site
SugarCRM raises $40 million, Sam talks about the CRM Evolution conference, Steve talks about HubSpot's INBOUND conference, the vagaries of CRM integration with email. Hosts: Steve Chipman and Sam Biardo
Interview with Brian Vellmure, Business Strategist, CRM Specialist, Profit Driver, Problem Solver and speaker at CRM Evolution, August 2nd-4th in New York City. Tune into this podcast for a sneak peak on Vellmure's program and what the CRM crystal ball holds for our industry.
Interview with Brian Vellmure, Business Strategist, CRM Specialist, Profit Driver, Problem Solver and speaker at CRM Evolution, August 2nd-4th in New York City. Tune into this podcast for a sneak peak on Vellmure's program and what the CRM crystal ball holds for our industry.