Podcasts about club industry

A little bit about Annette... Annette Lang has been active in the fitness industry for over 40 years, working in sales, management, education and personal training as well as developing and delivering education programs throughout the US and abroad. She has presented at international conferences including FitPro, Club Industry, IHRSA, ACSM, Perform Better and IDEA and has a Master's degree in Health Education. Annette is a successful and certified personal trainer in NYC delivering private sessions and has authored numerous videos, including Pre Postnatal Training Fan, and had a YouTube show called “The Lang Show”.

In this episode, host Tyler Bloom sits down with Bill Langley, the General Manager of The Club at Quail Ridge, to discuss Langley's extensive career in the club management industry. Langley shares his journey, from opening and transitioning clubs to managing large-scale resort and development projects over the past 30 years.  Langley emphasizes the importance of building strong relationships and camaraderie within the club management community. He shares insights on effectively managing up (with the board), down (with department heads), and across (with other directors) to align the team and drive success. The conversation also covers Langley's strategies for engaging with golf course superintendents and committees, including the value of hands-on site visits and a calm, rational approach to navigating high-stress situations. Langley stresses the need for superintendents to develop strong presentation and communication skills to effectively advocate for their needs. Throughout the discussion, Langley's passion for the club management industry shines through, as he reflects on the unique opportunities for mentorship, collaboration, and professional growth that the field provides. His advice to his younger self and others aspiring to leadership roles underscores the importance of maintaining composure, building connections, and embracing the dynamic nature of the business. This episode offers valuable insights for club managers, superintendents, and anyone interested in the inner workings and camaraderie of the private club industry. What You'll Learn in this Episode: How to attract young professionals: Engaging and retaining young professionals in the club industry is a challenge that requires initiatives like meet and greets, continuing education, work-life balance, stability, and benefits are important factors in attracting and retaining talent. General managers play a crucial role in managing up, down, and sideways, and effective communication is key. Member relations: Building relationships, remaining calm, listening intently during stressful situations, and networking with stakeholders is essential for success in the industry. The camaraderie and networking opportunities in the club industry are valuable and can lead to lifelong friendships. Superintendent Insights: Visibility and improving communication are key skills for superintendents to develop with stakeholders. Soundbytes: "Silence is a tactic." (12:92 seconds) "The first person that gets mad loses." (14:01 seconds)  "Don't be a shrinking violet." (27:08) Key Quotes: "Our challenge is how do we get them in? How do we get them engaged and how do we keep them engaged?" "You're never going to have to work an overnight shift here in the club industry. You're not going to be at risk of getting transferred from one hotel to another." "Your success in this industry doesn't have to be a linear pathway." Links and Resources Mentioned: Bill Langley's LinkedIn Profile: LinkedIn Tyler Bloom's LinkedIn Profile: LinkedIn  

In this episode, I speak with Arely about the groundbreaking two-day workshop Mounties is offering to the Club Industry—free of charge—focused on Domestic and Family Violence (DFSV). This initiative is the first of its kind in the industry, aiming to inspire similar efforts across other sectors. With alarming statistics in Australia—where one woman is killed every week by an intimate partner, and one in four women have experienced violence—this workshop is a crucial step forward. Clubs from NSW, QLD, and VIC are coming together to develop DFSV Action Plans, equipping their teams and communities to create safer environments and drive meaningful change.

Discover the untapped potential of corporate wellness and direct-to-employer markets with industry veteran Debbie Bellenger on the Wellness Paradox podcast. Debbie returns to share her incredible journey from fitness management to hospital systems, and now, corporate wellness. Learn how her innovative Wellness Academy is transforming the way fitness professionals approach their careers, with weekly Zoom sessions featuring industry leaders that keep members ahead of the curve. Debbie's entrepreneurial spirit shines through as she discusses her company, DB Fitness and Wellness Solutions LLC, and its role in bridging the gap between fitness professionals and employers.Explore the evolving landscape of corporate wellness and the increasing demand for workplace health initiatives. Debbie emphasizes the importance of empathy, soft skills, and a holistic coaching approach, especially for clients over 50. Hear firsthand how fitness professionals can expand their impact by partnering with employers and healthcare systems to deliver essential wellness services. Packed with practical advice and insights, this episode offers a wealth of knowledge for anyone looking to thrive in the rapidly changing fitness and wellness industry. Don't miss Debbie's expert tips and the valuable opportunities she highlights for fitness entrepreneurs.Show Notes Page: https://wellnessparadoxpod.com/episode128Our Guest: Debbie BellengerDebbie is a health and wellness executive who has over 30 years' experience in the management of fitness clubs/medical wellness centers and extensive programming experience in corporate wellness and medical wellness spaces.  Debbie was the IDEA World 2017 Program Director of the Year award winner and the 2014 Medical Fitness Association Program Director of the Year (healthcare wellness).  She has extensive speaking experience at national fitness conventions and actively continues to present for Medical Fitness Association and Club Industry conventions.  Debbie has her own business providing training, development and education courses for GX Fit Pros who want to learn how to create wellness programs and break into the corporate wellness market.  She also provides consulting services to boutique facilities, clubs and centers that wish to add wellness programs to their product line and offerings.  She Is a TRX Master Trainer and in her free time she loves her road bike for fitness, still teaches GX classes and travel adventures.Follow us on social at the links below: https://www.facebook.com/wellnessparadox https://www.instagram.com/wellnessparadox/ https://www.linkedin.com/company/wellness-paradox-podcast https://twitter.com/WellnessParadox

Episode Notes:When I first met Mike Yost through the Industry 4.0 Club, I remember being so inspired by his passion for people his commitment to making sure that they're the focus of all digital transformation. After learning more about his work through his own nonprofit, IGBYS and his work regionally, nationally and globally, I can personally testify that Mike Yost is the manufacturing man! Mike's tenure with manufacturing nonprofits exceeds those ventures. He has also been involved with organizations such as MESA and continues to support the work carried out through CESMII. Through all of his endeavors, his main mission continues to be connecting industry experts, solution providers and just people of the manufacturing community and developing connections far deeper than any internet stream.In This Episode:-It's been said many times that your "network is your net worth," and Mike Yost is no exception to this rule. Learn more about how Mike has built and leverage his own network to not only develop his leadership skills, but also to advance the manufacturing industry as a whole. (~timestamp 10:39)-Mike shares why his continued support in the Industry 4.0 Club is crucial to the education and knowledge sharing of the manufacturing industry. Mike goes on to provide key advice in the importance of educating each other and practicing active listening of our network providers. (~timestamp 15:30)-Mike shares his hot take on digital transformation and why the moment for implementing technology with people at the center of this process in more of our manufacturing facilities is critical to the continued success of our industry (~timestamp 16:34)More About Mike Yost:Mike Yost is a trusted IT/OT leader, messenger, advisor with 30+ years of industrial, commercial and leadership experience in Industrial Automation/Software. In short, he grew up with software on the plant floor and help scale its impact throughout the business. Mike is passionate spokesman and speaker, skilled at message creation, adaptation and delivery. Mike is also dedicated to helping manufacturers compete, leveraging modern software solutions to drive performance. Connect and learn more about Mike here.More About Industry 4.0 Club:Industry 4.0 Club is a dynamic, growth-oriented community that brings together professionals from diverse backgrounds to foster collaboration, knowledge sharing, and innovation within the realm of Industry 4.0.Our members include practitioners, technology providers, consultants, and thought leaders united by their passion for the advancement of smart manufacturing solutions. By hosting engaging events, insightful discussions, and providing a platform for networking, we empower our members to forge connections, learn from one another, and shape the future of sustainable and efficient manufacturing practices. Learn more about the work Industry 4.0 Club is facilitating here.

Join us on an exciting podcast episode as Jenny and John reunite to delve into the latest fitness research. They'll explore the fascinating world of Non-steroidal anti-inflammatory drugs (NSAIDs) and their influence on muscle gain.But that's not all – the dynamic duo will also dissect the intriguing link between excessive childhood television watching and the potential development of metabolic syndrome in adulthood. This syndrome encompasses conditions like high blood pressure and diabetes, making it a topic of crucial importance.And of course, they'll tackle the elephant in the room: the pandemic's transformative effect on the fitness industry. Discover how the fitness landscape has evolved with a surge in online training, and what this shift means for both fitness professionals and enthusiasts alike. Tune in for an informative and engaging discussion that's sure to shed light on these pressing fitness topics.References:Grgic, J. (2022). No pain, no gain? examining the influence of ibuprofen consumption on muscle hypertrophy. Strength & Conditioning Journal, 45(4), 481–485. https://doi.org/10.1519/ssc.0000000000000747 MacDonell, N., & Hancox, R. J. (2023). Childhood and adolescent television viewing and metabolic syndrome in Mid-Adulthood. Pediatrics, 152(2). https://doi.org/10.1542/peds.2022-060768 Johnson, J. L., Coleman, A., Kwarteng, J. L., Holmes, A. U., Kermah, D., Bruce, M. A., & Beech, B. M. (2023). The association between Adult Sport, fitness, and recreational physical activity and number and age of children present in the household: A secondary analysis using NHANES. International Journal of Environmental Research and Public Health, 20(11), 5942. https://doi.org/10.3390/ijerph20115942 Club Industry. 2021. 22 percent of gyms have closed, $29.2 billion revenue lost since COVID-19 hit. clubindustry.com/industry-news/22-percent-gyms-have-closed-292-billion-revenue-lost-covid-19-hit.Goodman, J. 2022. How big Is the online personal training industry? Personal Trainer Development Center. theptdc.com/articles/how-big-is-online-personal-training-industry.Huguet, L.C.T. 2021. Business model reinvention: impacts of COVID-19 on the fitness gym industry. ISCTE Business School. repositorio.iscte-iul.pt/bitstream/10071/24161/1/master_lea_tiphaine_huguet.pdf.IHRSA (International Health, Racquet & Sportsclub Association). 2021. 2021 IHRSA media report. ihrsa.org/publications/2021-ihrsa-media-report.My PT Hub. 2021. How to grow your online fitness business during the pandemic. mypthub.net/blog/5-ways-to-grow-your-online-fitness-business-during-the-pandemic.Rizzo, N. 2021. Fitness industry statistics 2021-2028 [market research]. Run Repeat. runrepeat.com/uk/fitness-industry.Statista. 2022. Wearables unit shipments worldwide from 2014 to 2021. statista.com/statistics/437871/wearables-worldwide-shipments.

In 1894, Mary P. Evans, wrote in the Woman's Era, a Black women's magazine, that exercise: “enables you to keep in the best condition for work with the hands or with the brain… It prepares you to meet disappointment, sorrow, ill treatment, and great suffering as the strong, courageous and splendid woman meets them. It is a great aid to clear, quick, and right thinking.” She wasn't the only Black woman of the day encouraging Black women and girls to exercise as a way of improving not just themselves but also the whole race. Despite the lack of facilities and obstacles in their way, Black women and girls aspired to physical fitness. In 2010, Michelle Obama, the first Black First Lady of the United States echoed Mary P. Evans, encouraging everyone to pursue physical fitness with the “Let's Move” campaign.  Joining me in this episode is Dr. Ava Purkiss, assistant professor of women's and gender studies and American culture at the University of Michigan and author of Fit Citizens: A History of Black Women's Exercise from Post-Reconstruction to Postwar America. Our theme song is Frogs Legs Rag, composed by James Scott and performed by Kevin MacLeod, licensed under Creative Commons. The mid-episode music is Sunburst Rag, composed by James Scott and performed by Nesrality from Pixabay and is used via the Pixabay Content License.The episode image is “Atlanta University, Founder's Day Drill,” from The Harmon Foundation Collection: Kenneth Space Photographs of the Activities of Southern Black Americans and available in the public domain via the National Archives (NAID: 26174852; Local ID: H-HS-2-214). Additional Sources: “First Lady Michelle Obama Launches Let's Move: America's Move to Raise a Healthier Generation of Kids,” White House Press Release, February 9, 2010. “African Americans and the YMCA (Archives and Special Collections),” University of Minnesota LIbraries. “A Brief History Of Diversity And Inclusion At The Y,” The YMCA of San Diego County, July 27, 2017. “Our History,” Boston University College of Health & Rehabilitation Sciences: Sargent College. “Olivia A. Davidson (1854-1889),” by Nana Lawson Bush, BlackPast, January 19, 2007. “Physical Education Pioneer Maryrose Reeves Allen Dies,” The Washington Post, January 17, 1992. “The 'Hidden Figures' of Physical Education: Black Women Who Paved the Way in PE,” by Tara B. Blackshear and Brian Culp, Momentum magazine, co-authors, February 15, 2022. “Addressing Racism In The Fitness Industry Requires Understanding Its Roots,” by Rodney J. Morris and Pamela Kufahl, Club Industry, October 6, 2020. “A healthful legacy: Michelle Obama looks to the future of ‘Let's Move,'” by Krissah Thompson and Tim Carman, The Washington Post, May 3, 2015. Tweet by Michele Obama as First Lady, May 19, 2015.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Debbie Bellenger is the CEO/Founder of Body by Definition advisory and education services. She is a thought leader in the Industry focusing on wellness programming, community wellness, corporate wellness and medical wellness. She speaks at several annual fitness conventions including, Canfitpro, MFA, Club Industry and SCW. In addition to consulting services for fitness clubs to step into the wellness model, she provides two master classes with CEC's and a 3-month Wellness Academy. My key takeaways are:  Use health as hope. Wellness today has evolved into wellbeing, which is more holistic approach. It's about finding joy wherever they begin and knowing their purpose. Grow up. Learn more about risk, liability, and compliance. The future of our business is partnerships. Having the respect of the healthcare system. Bridge will be created with mutual respect. Leadership skills, motivate one to many, music. Best time for fitpros to shine. You can find Debbie on Facebook, and on Instagram  If you want to find out more about Debbie's work, please check out her website.    For support of your Group Fitness journey, join Ann-See's Facebook group, the FitPro Growth Hub, for weekly personal and professional development tips: https://www.facebook.com/groups/fitprogrowthhub/   

Welcome back to The Fit CFO Show, I'm your host Amanda Hanquist and together with my husband Shawn we created this podcast as a way to help you reach your business's financial goals. We will break down common financial myths and mistakes in business and share with you the tools and knowledge to take your business to the next level. Our hope is that you will become financially equipped for success in your business and in turn help our mission to make this world a healthier place. If you get valuable information out of this podcast, we ask that you please share it with your audience and leave us a review so that we can continue to grow and help health and fitness businesses succeed! Today on the show, I'm so happy to welcome Lindsay Vastola, she is reimagining the Fitness Experience and showing you how to avoid the sea of sameness. Lindsey is also a speaker, a Coach and of course a fellow momma. I'm so excited to hear and learn from Lindsey. This is the Fit CFO Show. Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011 and is now serving on the PFP Advisory Board. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. Do you find yourself stuck when it comes to business structure, organization and even taxes? You're not alone! Many health and fitness professionals find it easier to avoid these altogether until the feeling of overwhelm comes around again because of tax time. That's why Fit CFO has created the Financial Blueprint for Fit Pros where you'll learn all the Do it yourself strategies for your business, this course is perfect for fitpros making less than $10k per month, head over to our website https://www.fitcfo.com/financial-blueprint to learn more. If you liked this episode, subscribe and turn on notifications so you don't miss a beat. We'd love it if you'd share this podcast to your Instagram story, facebook page or any of your other social media platforms so that we can help other health and fitness entrepreneurs out there succeed in business. We so appreciate you listening in and until next time, keep your goals high but each step attainable. Join the: Fitness Business Financial Blueprint Facebook group IG: Fit CFO IG: Amanda Hanquist IG: Shawn Hanquist IG: Lindsay Vastola Links for Lindsay!

Welcome back to The Fit CFO Show, I'm your host Amanda Hanquist and together with my husband Shawn we created this podcast as a way to help you reach your business's financial goals. We will break down common financial myths and mistakes in business and share with you the tools and knowledge to take your business to the next level. Our hope is that you will become financially equipped for success in your business and in turn help our mission to make this world a healthier place. If you get valuable information out of this podcast, we ask that you please share it with your audience and leave us a review so that we can continue to grow and help health and fitness businesses succeed!Today on the show, I'm so happy to welcome Lindsay Vastola, she is reimagining the Fitness Experience and showing you how to avoid the sea of sameness. Lindsey is also a speaker, a Coach and of course a fellow momma. I'm so excited to hear and learn from Lindsey. This is the Fit CFO Show.Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011 and is now serving on the PFP Advisory Board. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients.Do you find yourself stuck when it comes to business structure, organization and even taxes?You're not alone! Many health and fitness professionals find it easier to avoid these altogether until the feeling of overwhelm comes around again because of tax time. That's why Fit CFO has created the Financial Blueprint for Fit Pros where you'll learn all the Do it yourself strategies for your business, this course is perfect for fitpros making less than $10k per month, head over to our website https://www.fitcfo.com/financial-blueprint to learn more.If you liked this episode, subscribe and turn on notifications so you don't miss a beat. We'd love it if you'd share this podcast to your Instagram story, facebook page or any of your other social media platforms so that we can help other health and fitness entrepreneurs out there succeed in business. We so appreciate you listening in and until next time, keep your goals high but each step attainable.Join the: Fitness Business Financial Blueprint Facebook group IG: Fit CFOIG: Amanda HanquistIG: Shawn HanquistIG: Lindsay Vastola

Listen to Fitness Industry Leader, Jarrod Saracco, on having a Work to Win mentality and to not lose but learn.Jarrod shares his early experiences on how he began in the fitness industry and grew to become a sought after speaker and coach. Learn key life and business lessons from Jarrod's takeaway. Jarrod Saracco, President & CEO of Health Club Dr. , is a 27 year veteran in the health and fitness industry. With roots in personal training, club general management, and B2B equipment sales, I create and maintain top performing fitness clubs that outpace the competition. How is your organization remarkably different from the competition? Jarrod is a dynamic and inspiring speaker/presenter at events such as IHRSA, Club Industry, NEHRSA, Can Fit Pro, the National Fitness Trade Show, the YMCA AYP conference, and the Keynote Speaker at international fitness Conventions in the USA, Sweden, Finland and Poland. To learn more about Jarrod, visit:https://www.linkedin.com/in/jarrodsaraccohttps://www.healthclubdoctor.com/To learn more, visit:https://www.linkedin.com/in/dandras/ Listen to more episodes on Mission Matters:www.missionmatters.com/author/dave-andras

Wellness Paradox host Michael Stack recently wrote an article for Club Industry called “Five Steps to Professionalizing the Fitness Industry.” Given this is a topic of keen interest to Wellness Paradox listeners Michael has taken episode 82 to recap and expand on what he talked about in that article around the need for professionalization in the fitness industry. In this episode, he'll discuss why the professionalization effort is so critical for the fitness industry if it is to shift from the entertainment-based commodity it's currently viewed as, to an essential stakeholder in the healthcare delivery system. He'll suggest the following framework to undergo this professionalism transformation:1.       Shifting our imagery, messaging, and hiring practices.2.       Using evidence-based claims 3.       Hiring certified and degreed professionals4.       Cross-sector collaboration5.       Producing, collecting,  and reporting outcome metricsThis is an existential conversation for our industry to be having. Please listen and share, the future of our industry, and the health of our nation, depends on itShow Notes Page: https://www.wellnessparadoxpod.com/podcast/episode/82 Wellness Paradox Host: Michael Stack ACSM-EP, ACSM-EIM, ACSM-PAPHS, CSCS Michael Stack is a faculty lecturer for the University of Michigan's School of Kinesiology. He is the creator and the host of the Wellness Paradox Podcast, produced in conjunction with University of Michigan. Michael is also the founder/CEO of Applied Fitness Solutions and Frontline Fitness Pros.Michael is an exercise physiologist by training and a health entrepreneur, health educator, and fitness industry advocate by trade. He is dedicated to enhancing the standard of practice of, and advocating for, fitness and wellness professionals to ensure they become an essential constituent in the healthcare delivery system.Follow us on social at the links below: https://www.facebook.com/wellnessparadox https://www.instagram.com/wellnessparadox/ https://www.linkedin.com/company/wellness-paradox-podcast https://twitter.com/WellnessParadox

What We Cover In This Episode: What a recent study found regarding longevity and happiness [2:06] An upcoming trend we're seeing around virtual fitness [8:00] A closer look at is happening in the current wearable technology market [12:50] A conversations on what the future of wearable technology could be [13:51] Our thoughts on whether Apple has a vision to break into healthcare [19:18] Ali shares about a BINGO competition she held at her previous studio [20:33] Montse's experience running a competition with a retail partner [23:19] Why a challenge focusing on consistency works so well for studio members [24:49] How Ali started her own gym after not finding what she was looking for in a facility [25:56] Montse talks about the need for motivational instructors and a true community atmosphere [28:24] What Nick has found as a previous member at the more commercial-type gyms [30:11]   Quotes: “My two cents is that you have to buy into your wellness and make it a very significant mindset shift that you are going to invest in it.” [Nick, 10:11] “We're experimenting, we're innovating, people see a little bit of a trend and get very excited, but I don't know [where the fitness industry is headed]. I'd love to fast forward five years and see where it is at.” [Nick [12:17] “It is all driven by the growing demand for multimedia devices and smartphones, coupled with increasing adoption of fitness trackers and health-based wearables.” [Ali, 13:33] “I didn't like how any of those places ran their culture, ran their business, interacted with their customers, so [I thought] if I couldn't find what I like, I was just going to create what I want to see in the world.” [Montse, 26:09] “Anytime I go to a gym and it has that vibe of ‘I'm rooting for you to be the best version of yourself today', that is always exciting.” [Nick [32:00] LINKS:   https://www.clubindustry.com   Higher Wellness Spending Corresponds to Greater Happiness, Longevity, Per GWI Research - Article from Club Industry www.bodybuilding.com  https://www.oculus.com https://www.whoop.com F45  The Junkyard  https://www.themadisonvibe.com fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/fitdegree_nick/ https://www.instagram.com/megan_fitdegree/ https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q 

We are once again lucky to have the multi-talented Kia Williams, the 2022 IDEA Fitness Instructor of the Year, as guest host for the podcast! Today, Kia talks with Chris Stevenson and Steven Trotter, two big picture thinkers and leaders in the fitness industry. They have a new book coming out that provides a step-by-step roadmap on how to launch, operate and be a successful fitness business owner. Chris and Steven provide some solid preview notes on what to expect from the upcoming book.  Chris Stevenson is the founder of The Empower Group, a full-service consulting firm, with expertise ranging from individual coaching, staff training, workshops, full facility management and more. He is an international speaker who regularly presents for IDEA, IHRSA, Athletic Business, Club Industry, and many other fitness and business events. In addition, he is on the IHRSA board of directors and the IDEA Club & Studio Owners Committee.   Steven Trotter has 20 years of fitness and wellness experience, and was a finalist for the 2017 IDEA Health & Fitness Program Director of the Year Award. With a Master's degree in health and physical education from Virginia Tech, he is a thought leader, consultant, writer, adjunct faculty member, and principal for Globetrotter Wellness Solutions. He also serves as the director of well-being at East Carolina University and chairs the Well-Being Collective, a university-wide advocacy team, for which he strategically leads well-being initiatives at all ECU campuses.    We hope their conversation will inspire you about the possibilities of commanding your worth as a fitness pro, and making your career a joyous and successful journey.   Connect with Chris Stevenson   LinkedIn: @Chris Stevenson   Facebook: @Chris Stevenson  Instagram: @the_empower_group  TW: @StevensonStrong  Website: https://stevensonempowers.com/ (stevensonempowers.com ) Connect with Steven Trotter   LinkedIn: @Steven A. Trotter, MS  Facebook: @Steven Trotter  Instagram: @satrotte @globetrotterwellness  Website: https://www.globetrotterwellness.com/ (globetrotterwellness.com)  Connect with Sandy Webster    FB: Sandy Todd Webster    IG: sandytoddwebster    LI: Sandy Todd Webster    TW: @fitnesseditor    Enjoying our content? Than become an https://www.ideafit.com/ideafit-plus/?sourcecode=podcast_link&trackingcode=pod_ifps-s4-ep8_campaign=pod_ifps-s4-ep8_2022_oct&utm_content=stevenson-trotter (IDEAfit+ member) and receive our award-winning IDEA Fitness Journal, the gold-standard publication of the fitness industry. IDEAfit+ members also enjoy: Unlimited CECs Discounted health and liability insurance Digital publications that focus on current challenges, nutrition and behavior change, and the latest insider fitness trends Ungated access to over 15,000 fact-based articles from our award-winning editorial team Access to deals and discounts from IDEA's trusted partners. IDEAfit Inspired Service: 888.999.4332, ext. 7   IDEAfit PRO SHOW is hosted by Sandy Todd Webster, Editor in Chief, IDEA Publications, http://ideafit.com/?sourcecode=podcast_link&trackingcode=pod_ifps-s4-ep8_campaign=pod_ifps-s4-ep8_2022_oct&utm_content=stevenson-trotter (ideafit.com); executive produced by Jordan Leeds; produced and engineered by Michael Hilding. Copyright 2022 by IDEA Health & Fitness Association. All rights reserved.   IDEA Health & Fitness Association is the world's leading organization of fitness and wellness professionals and has been for more than 39 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our publications, including the award-winning Fitness Journal; our fitness, business and nutrition conferences; and hundreds of streaming videos and online...

Generational comedy works best when the writers understand the generations involved, but does Hulu's new Hollywood satire Reboot deliver on the pilot's surprising twist? You'll have to listen to our review of the first there episodes to find out! Plus all the news you didn't know you needed to know: SNL's Charmin Bears deny any undue Charmin influence Peacock is thrilled to announce that they finally convinced some people to watch Peacock (just don't ask them about their Bundle Envy) Comedy Central's identity crisis comes Ito focus Paramount's late night dominance is in doubt HBO Max's disco daddy Warner Bros. Discovery continues its animation purge (Anime Edition!) And we play everyone's favorite game: Renewed or Canceled?! ———

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Steve Maisonet to the show. Steve is the Co-Founder & CEO of MoFit, a fitness tracking and community engagement app that helps gyms and fitness clubs engage, motivate, and ultimately retain their members longer. MoFit provides an engaging, fitness tracking experience that is unique to each gym brand and helps build stronger gym communities. Today, Steve joins Bryan to share his insights for startups as well discussing other key trends in gamification, personalization, and engagement.  Learn more about Club Industry's Executive Summit: https://www.clubindustryshow.com Learn more about FitNation 2022 Edition: https://fitnation.co One Powerful Quote: 16:42: “You have to always stay in tune with your members. Understand their current motivations and tap into both intrinsic and extrinsic motivation drivers to keep them coming to sustain their motivation, and this is just an ongoing process that you have to do with your members.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:14: Bryan opens the show by asking Steve his view on the challenges in technology for gyms and how this started MoFit.  7:41: Bryan and Steve talk about intuitive user experience and providing real value. 9:56: Bryan inquires with Steve on his approach to engagement with MoFit and his thoughts about it. 14:42: Steve discusses the barriers and problems existing for clubs to keep member motivation.  17:50: Steve shares his views on proper personalization.  20:02: Bryan and Steve talk about the disparity in personalization and a single source solution.  23:14: Steve talks about his company MoFit.  27:03: Bryan wraps up the show with Steve sharing his advice for startups.  Bullet List of Resources: https://www.linkedin.com/in/stevemaisonet/ https://www.mofit.io Guest Contact Information: https://www.linkedin.com/in/stevemaisonet/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

While interning at a toxic promotions company, Durve and her partner, Kelsi Kitchener, saw a need in the nightlife industry: Better management of the VIP experience at clubs. They brought the idea to their boss, in the hopes they'd accept it and they could start working on the new project. She laughed at them and told them it was the worst idea that she ever heard! Well Durve and Kitchener went ahead anyway and started VIPER Productions. Fast forward to now, and they have a successful company operating in many different areas. They also made the Forbes 30 Under 30 List this year. Who's laughing now? If you like this interview, subscribe for new interviews with the biggest entrepreneurs in the world every Tuesday morning. And SUBSCRIBE to the YouTube channel for the full video interview.

This week I interviewed Todd Wadler, CEO of Box Union and Title Boxing Club, and Felicia Alexander CRO of Box Union and Title Boxing Club, and it was clear that their partnership plays on both of their strengths. This pair is bold and thoughtful, which you'll hear throughout the episode. And if you're wondering how you missed that Box Union, which had three locations before the pandemic, acquired Title Boxing Club, you'll hear all about it in the episode. Luckily, or because Todd had the foresight that Box Union needed to raise as much money as possible, Box Union was extremely well capitalized before the pandemic. So, when opportunity came knocking, they were ready to acquire it. And overnight, they were the largest boxing brand in the United States. More on that from Club Industry here. There's a saying in boxing that the punch you don't see coming is the one that knocks you out - I think we can safely say no one saw that gigantic move coming. They also give incredible guidance for leading a team that I took notes on during our interview, because I never want to forget it. So, if you hear a little clickity clack when they're explaining their playbook on culture that's why. You'll hear more on this later, but be ready to open the notes app on your phone to write down "Freedom within a framework," having a "Growth mindset" and the idea of "we not me." We also spend some time talking about an organization that is close to my family's heart: Rock Steady Boxing, a boxing program that was created to provide a uniquely effective form of physical exercise to people who are living with Parkinson's Disease. My father-in-law was diagnosed with Parkinson's disease in the past few years, and he found his way to Rock Steady Boxing, which helps him in innumerable ways. One tangible way Rock Steady Boxing helps folks with Parkinson's, according to The New York Times is this: “Boxing's varied and high-intensity workouts offer a blend of strength and cardiovascular conditioning that improves agility, coordination and balance, and which may be especially beneficial for people with neurological disorders such as Parkinson's disease.”Felicia recently joined the board at Rock Steady Boxing and is helping to bring the organization to even more locations.Resources:Box UnionBox Union on InstagramTitle Boxing ClubTitle Boxing Club on InstagramMore on Box Union's acquisition of Title Boxing ClubRock Steady BoxingThe New York Times, For Some Parkinson's Patients, Boxing Can Be TherapyAnd because we LOVE giving listeners a little something special, you can get a totally free month of membership to Title Boxing Club OnDemand. Use code aSweatLife to get 30 days for free, after that, the membership rate goes up to $19.99 monthly. 

Need a little boost starting or starting over?  In case you hadn't noticed, the fitness industry is well-represented by female leaders. From IDEA, SCW, FitnessFest, Canfitpro, AFAA, and so many more internationally leading continuing education and enhancement of the fitness industry through positive messages. Here in this episode is Sara Kooperman, who's bio is going to blow you away.  Before you go feeling left behind I want to remind you that she's not slowing down. She's pivoting when some would have exited. She's doing more when many would have done less. She's proof that no one starts and coasts. If you're building now, your rebuilding now, or you're thinking of starting, it is not your age that matters.  It's about so many things, including a willingness to risk and to fail.  You can't lead standing still.  I am about to read an incredibly long bio. And I am going to read every word because it's been earned and you need to know this funny, talented mom I'm about to interview has been there, done that and continues to… so that you can. Starting now or starting over, it's all in here. My Guest:  Sara Kooperman, JD, CEO of SCW Fitness Education, WATERinMOTION® and S.E.A.T. Fitness, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, webinar host, podcast presenter and sought-after industry leader. Sara has launched seven (7) successful MANIA® fitness-professional conventions & Business Summits, another six (6) Streaming Conferences, and over 40 live and online certifications. Her company has touched more than 100,000 Fitness Professionals face-to-face and engaged another 300,000+ in virtual connections. Having produced over 600 Fitness Instructor Training videos, written several books, and been published repeatedly in magazines and newspapers, Sara is well-known for her creativity and impact on the health and wellness industry. She has a unique ability to share her passion and devotion towards fitness education through her humor, enthusiasm, and her effervescent no-nonsense personality. Sara is committed to sharing her knowledge and expertise as a fitness industry leader for the past 4 decades through speaking engagements across the world. She is a favorite presenter for the IHRSA, Filex, canfitpro, Athletic Business Show, Medical Fitness Association, International Council on Active Aging, JCC, Club Industry, YMCA, Illinois Park & Recreation Association, AYP, IDEA, FitPro, Marriott Vacation Club, Gold's Gym, WIFA, Nevada Recreation & Park Association as well as over a dozen international events throughout the world. Sara is also the former Owner and CEO of Les Mills Midwest, which she successfully led for over 10 years. There's More Sara is an attorney who graduated from Washington University School of Law and completed undergraduate work from Cambridge University in England. Sara was selected as a Gold Medal winner distinguishing her as a business leader who has contributed to the economic health of her community. She also is the proud recipient of the Illinois State Business Woman of the Year and AEA's Global Award for Contribution to the Aquatic Industry. Having been a former adjunct faculty member for the Kenneth Cooper Institute, ACSM, NASM, ACE and AFAA, Sara serves on the Gold's Gym Think Tank, is on the canfitpro Advisory Panel, was a founding board member for the Women In Fitness Association (WIFA), and is a proud inductee into the National Fitness Hall of Fame. Sara currently serves on IHRSA's Headlight Committees for Facility Standards and is also a Co-Host of IHRSA's Talks & Takes Monthly Talk Show. Recently nominated for the IDEA Fitness Leader of the Year Award, Kooperman won the 2022  Most Innovative Fitness Pro by Fitness Industry Technology Council. Sara has left an indelible mark on the fitness industry as a whole. The Rest What I haven't said is that she could do stand up comedy, she's a down to earth mom of boys, she's refreshingly “no BS,” creative, and has the ability to both teach on the level that participants in her fitness classes appreciate and then take in the big picture and change the face of an industry. That's all before lunch.  The harder I work the luckier I get. -Sara Kooperman 00:00 Questions we answer in this episode:  07:59 What is the best piece of advice you'd give new trainers?  13: 04 What would you do the same or different? 13:50 What was the biggest leap you've taken in your career? 16:14 How much did the pandemic impact you and your businesses? What was the hardest as a leader during that time? What are some of the biggest mistakes you've made and how did they end up helping you?  25:30 If you were STARTing over how would you promote yourself and your business?  A few nuggets from Sara Kooperman for starting over or starting:  Just show up. Be on time. Answer emails within 24 hours. Answer your text messages. Be nice. Have your own website. Keep it up to date.  Have a landing page. Be up to date on social media.  Ask for help. Ask for the opportunity.  Ask again. As a woman in business, I do not cry. -Sara Kooperman How to Connect with Sara:  www.sarakooperman.com www.scwfit.com www.waterinmotion.com www.SEATfitness.com She's Social:  @scwmania #scwmania #waterinmotion @seatfitness www.scwfit.com/events Listen to Sara's Interview on Flipping 50: https://www.flippingfifty.com/midlife-fitness-changes I built my entire business on "what if" -Sara Kooperman Additional Resources:  Marketing to Women: Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course 5 Days to More Midlife Clients: https://www.fitnessmarketingmastery.com/5daysmoreclients Other Episodes You May Like:  Fitness Marketing to Midlife Women: https://www.fitnessmarketingmastery.com/marketing-midlife/ When Your Business Isn't Growing: Fitness Marketing Basics: https://www.fitnessmarketingmastery.com/fitness-marketing-basics/  

Holmberg's Morning Sickness - Monday May 23, 2022

Holmberg's Morning Sickness - Monday May 23, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're working with midlife women and love solving the problems of insomnia, weight gain, and belly fat with exercise modifications made for menopause, and want more midlife fitness clients… or health coaching clients… this is for you.   00:00 You already realize that the time of day a woman exercises may determine how her hormones respond. She can improve or devastate her hormone status by the time of day she exercises.    You're probably already advising women about the difference between lifting weights and lifting them according to bone building and metabolism-boosting methods for women.   But… you aren't as certain about how to help more women. You wonder how to market more effectively so that you can make a bigger difference. Buckle that seat belt, lace up your shoes, and let's go.    1)  04:02  Become the expert – education above and beyond  Nothing comes before this. You've got to have the goods as much for yourself as anyone. When you know you know and you have something to say, your voice is strong. If your voice is soft, you lack confidence because of what someone will think, double down on education. But not to a fault. Here's where trainers get stuck in overcompensating for some feeling they aren't enough by taking more and more courses and certifications. That isn't going to fill up a confidence hole. If you need a coach, get a coach. Work on you and your personal sense of self. Know which kind of education and training you need before you go investing in something that will never help you over the real problem. 2)    06:10 Create relationships with experts  The doctors, dentists in your community, and coaches and authors online that serve your audience are golden resources for you (and you are for them). Connect with them, serve them. Like and comment and share their posts if you agree with them. That puts you on their radar. Ask to do a “live” with them on social and answer audience questions. (There's a way to do this that sets you up for success).  Once you connect by serving and giving, you can explore opportunities for referrals or affiliate promotions.  3)   07:16  Leverage social media (don't waste it) When you have a message they need and are looking for, use it! Avoid common mistakes like incorrect use of hashtags, failure to warm up your feed before posting, and more. Are you aware of platform secrets for engagement?    4)   07:51  Avoid pitching on social media The fastest way to kill your social media success is share programs, use it like an “ad” for your webinar when it's not an ad. (Paid ads are fine). Your organic reach is going to be stifled by that.  5)   08:54 Build your email list If you aren't working on this daily with a juicy freebie you should be. Here's how.    There's both the science of knowing how to help when you get them. There's the art of knowing who you work best with and who you repel. I gladly give client leads to our Flipping50 Fitness Specialists when I know they aren't the right match for me. There is an abundance of midlife fitness clients who need help. Be open to the idea you're not for everyone and that acknowledging that will bring you more business in the end.    6)    11:18 Send consistently valuable emails Once a week is minimum. If you just called your best friend once a week, would that be a little weird? Consider bumping it up to two and see what happens. Valuable means, though, not a sales pitch every time. If that's all it is, most of us will say no thanks and hit delete or at least never read really fast.  7)    12:44 Get media exposure  Every local news station needs news to fill their programming every day. If you have news, and it's not your book or program or business, but real news you can talk about, and it's timely and relevant, they're interested.  What recent research study is relevant to your work and their audience. By the way, women in midlife are often still watching the news on TV, so go for it. It's not actually the appearance on the news, it's what you do with it after that matters.  8)    Write or present for the industry There are a dozen industry conferences that you can apply to speak at and share your expertise. If you have something special you've done and can teach other trainers and health coaches to do: a special workout, grown your social media, made X $ with a specific marketing strategy… it's worthy of an application. If you've formed great relationships with physical therapists and have a unique referral process, that's something other professionals can benefit from. I started teaching trainers the difference between coaching boundaries vs personal training back in 2000 and I've been presenting at major associations like IDEA, CanfitPro, NSCA, MedFit, FILEX, SCW and Club Industry, and Fitness Fest, ever since. It just takes one good idea and one conference to get started. 9)    Make one call every day This is the easiest way on earth to gain clients. Few trainers or health coaches will do it. Recently a coach said to me, “How will I get to  [$$$$  amount she wanted]?” and I said, “Are you still making the daily calls?” No. It had been less than 2 weeks. When you ask for help, you're given help, you have a choice. Fewer than 2% follow through. Nine out of 10 fitness businesses still go out of business or it's still a hobby taking a loss at tax time 5 years later.  10) Be your brand  Work on your personal presentation in public. Look, I lived in a relatively small town before college, then moved to a college town that after 30 years had become pretty small. Everyone knew me everywhere I went. Then I moved to Boulder and then Scottsdale.  I loved the anonymity… until… I'm in line at Walgreens (and again at the airport to board) and a woman says, “Do you have a website?” or “You look just like someone I follow online.” I can't make this up. In both cases, also can't make this up… it had been a busy day in business and I slapped on a visor and had not yet showered. No make-up, just getting done what I had to do. My point? I was not “representing” either of those times. In fact, was hoping to fly under the radar and not be recognized. But you don't get to choose. So, make sure you are comfortable if it happens. (I've decided I am. I go on camera that way too. The message for me is more important than me getting made up and pretending I'm perfect. But you may not be. So, if you are the spokesperson for your business, decide).      One of the best organic sources of traffic for me was YouTube videos for 8 years. Until, that is the pandemic and everyone is on YouTube because there wasn't another best choice. However, the foundation you lay there will support your efforts. While consistency isn't a fast game it is always the best game. Call someone daily… no one does. Do videos 2 or 3 times a week… and keep doing it. No one does. You will win.      11) Talk About the Pandemic Listen, this is stupid. Few trainers and health coaches are using this in marketing strategies and it's ridiculous. Get on it. The problems today are not the same as problems pre-pandemic. Acknowledge it and offer a solution.  12) Offer free presentations to women's groups Every women's group has a presentation almost as often as they have a meeting. Generally, it's a monthly occurrence and often it's during nine months of the year excluding summer. There may be holiday months off, but that's 8 opportunities for you to let it be known that you can talk about exercise motivation, benefits of [your type of training], or bone density, for example.  13) Team up with organizations (for charity) Charity events are held annually in every town and city and online. Find ones that resonate with your midlife fitness clients. Alzheimer's, Parkinson's, American Heart or Cancer related events are a good start. Your local hospital and auxiliary are others. Be present to demonstrate how exercise or wellness reduces risk or improves outcomes. You can get in front of an audience who care about health and about community.  14) Get on video  On social media, on your website pages and anywhere you can do it, video is the easiest way to do what you do best. You teach, explain, and design exercise programs that are effective. Or as a coach you provide clarity and support to clients making changes. Capture it on video and then share it (market it). 15) Write a book  Anyone can write a book today. The barrier to self-publishing is low. Once you write it, it's about marketing it shamelessly to get it in as many hands as possible. A book (well done) immediately builds credibility. That includes references, expert interviews, story, and reviewers. The complete process is not a quick fix but you can flesh out your outline for a home run book quickly if you really know your customer.  Link to 5 Day Flip: https://www.flippingfifty.com/midlife-clients More midlife fitness clients (or health coaching clients) come from the trail that leads them to you. When they get there, it's about your voice. Are you speaking the same rate as they are, making them feel more relaxed and confident they've found the answer? Test your voice, your literal voice. If it sounds childlike or is hard to listen to, you can change it with practice.   16) Trademark your system You should have a unique method, system or protocol that is proven to work. You want to have clients who can give testimonials that it's worked for them. You want to create video about why you created it. You want to talk about a single step in a presentation and mention this is just one of 5 (or 3 or 4) that you have.  17) Define your niche and stick to it The mistake most trainers make is thinking they can serve anybody and that getting specific will narrow their reach. The opposite is true. You won't attract anybody with “everybody” messages. If a reader, viewer, or listener doesn't see themselves in you and your message, they aren't going to take the next step.  18) Make it easy to start Reduce the barrier. That might be free something or a money-back guarantee. 19) Go beyond “free trial” or “free consultation.” Do a free class for a charity. Meet clients where they are with a less intimidating first contact. The ones that really need you are not ask likely to register for a free consultation as you might think. That's a big step for them. But a small challenge or a video or ebook that solves a problem for them is an easier, more convenient way to learn whether they trust you.  20) Always market.  Whether it's paid ads you keep rolling on Facebook or it's a partnership with someone in town, you'll always want and need new leads. The most successful keep the lead sources always nurtured and never stop. If you had too many clients and couldn't service them, wouldn't that be a fun problem? Then you'll need, 10 Ways to Serve More Clients in Less Time, right? You just tell me when you're ready. And I'll tell you, if you can serve 10 you can serve 100, and 1000, and if you dream and you have the vision you can serve 10,000 or 100,000. You first have to see it.    The best way to attract midlife fitness clients that you know you can help is to grow your support of them first. Gain confidence and strength in your voice. Gain the knowledge you need to do that without getting stuck thinking what you need is one more certification or degree.  Resources Mentioned in this Episode:  5 Day Flip: https://www.flippingfifty.com/midlife-clients Best Freebies for Best Customer Attraction: https://www.flippingfifty.com/5-day-fmm-specialist-challenge-opt/ Flipping 50's Menopause Fitness Specialist: https://www.fitnessmarketingmastery.com/menopause-fitness-specialist Additional Podcasts You Might Like: Training Women in Menopause | Flipping 50 Menopause Fitness Specialist: https://www.fitnessmarketingmastery.com/training-women-in-menopause/ Women's Fitness, Health, & Hormones | Training Menopause: https://www.fitnessmarketingmastery.com/hormone-course/

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Greg JusticeGreg Justice is a bestselling author, speaker and fitness entrepreneur. He opened AYC Health & Fitness, Kansas City's Original Personal Training Center in 1986. Greg is the co-founder and CEO of Scriptor Publishing Group, and the Chief Fitness Officer of EndlessRope. He was inducted into the National Fitness Hall of Fame in 2017. Greg writes feature articles for many industry publications including Club Industry magazine, IDEA Fitness Journal and Personal Fitness Professional magazine and on the Advisory Board of Personal Fitness Professional magazine. He has authored or co-authored more than 30 books.This was such a special conversation to be able to talk with a veteran in the industry that has helped shape how a lot of fitness businesses operate today.  His story is eye opening and one I know you will find insightful.  Greg uncovered his path to where he is now, and how his mindset has shifted from just starting out to where he is now.  He also discussed how he processed the opportunities that presented themselves to him along the way and how he knew which ones to pursue.  Often an area that can send most down the wrong path.  To engage with Greg visit his site below:Fitness Facility WebsiteScriptor Publishing WebsiteEndlessRope Thanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

As we've established many times on the Wellness Paradox only a small fraction of the population goes to health/fitness clubs (< 20% of Americans). There are clearly many reasons for this, but certainly one of the prominent reasons is a lack of programming to truly meet their needs. Indeed, the needs of the 80%ers are different than the needs of the 20%ers, as this population is largely sedentary, doesn't have a great relationship with exercise, and may suffer from one, if not more than one, chronic disease. If fitness professionals are to truly make a difference in population health, and reach the 80% of the population that do not current engage with us, we need a different approach. In episode 38 we'll discuss that different approach with Debbie Bellenger, a long-time health and wellness executive who has over 30 years' experience in the management of fitness clubs/medical wellness centers. Our discussion will primarily focus around creating effective programs and language to attract participation from the larger population that is not typically engaging in our conventional fitness and wellness offerings.  This episode is highly actionable, and Debbie provides a framework that you can listen to today, and implement tomorrow in your health club to start making a difference in the health of your members and the surrounding community. What's more, Debbie provides this framework in a way that not only makes it approachable to the public at large, but also so fitness professionals to operationalize in their day-to-day business immediately. If you're looking to transform your business and the health of your community at the same time, this conversation will help you do just that.Show Notes Page: https://www.wellnessparadoxpod.com/episode38Our Guest: Debbie Bellenger Debbie is a health and wellness executive who has over 30 years' experience in the management of fitness clubs/medical wellness centers and extensive programming experience in corporate wellness and medical wellness spaces.  Debbie was the IDEA World 2017 Program Director of the Year award winner and the 2014 Medical Fitness Association Program Director of the Year (healthcare wellness).  She has extensive speaking experience at national fitness conventions and actively continues to present for Medical Fitness Association and Club Industry conventions.  Debbie has her own business providing training, development and education courses for GX Fit Pros who want to learn how to create wellness programs and break into the corporate wellness market.  She also provides consulting services to boutique facilities, clubs and centers that wish to add wellness programs to their product line and offerings.  She Is a TRX Master Trainer and in her free time she loves her road bike for fitness, still teaches GX classes and travel adventures.

Josh Leve is the Founder & CEO of the Fitness Business Association (FBA) and SUCCEED! the FBA Virtual Conference & Expo. With a collective audience close to 100,000...within FBA you'll connect to more influencers, discover new trends, learn how to make more money, generate more clients, uncover critical data, and apply key insights to your business. With 70+ industry partnerships including all major certifying organizations, the FBA's success has translated into Josh being featured in all major fitness publications and as a featured speaker at IHRSA, Athletic Business, Mindbody BOLD, Club Industry, NSCA, NASM, EMPOWER!, ZUMBA, and more.   Links: https://www.facebook.com/FBAcommunity/ LinkedIn: https://www.linkedin.com/company/3569473/ Twitter: https://twitter.com/fbacommunity Instagram: https://www.instagram.com/TheFBACommunity/ YouTube: https://www.youtube.com/channel/UCzBsU3PIyYJhJND0Esz15hg   connect with us: www.futureoffitness.co

Episode 36 of WIFA Waves is an extra special one! Lindsey and Jennifer chat with the WIFA Speaker's Academy scholars, as well as the program mentor, Lori Patterson. The women share their takeaways from the academy, their goals as speakers, what they are most proud of and how they will use the tools from the program to share their greatness with the world.Listen to the full episode for all this and more! Registration for the next round of WIFA Speaker's Academy is now open! Learn more and register today! More about the scholars ↓Tahnee DonkinTahnee is the Challenges Manager for Fitness And Lifestyle Group, leading fitness challenges across Fitness First Australia, Goodlife Health Clubs, Zap Fitness and Jetts NZ. Based in Brisbane, Australia, she also coordinates FLG's fitness education program, providing professional development opportunities for fitness professionals. Previously, Tahnee was the National Personal Training Manager for Fitness First Australia, supporting 900+ Fitness Professionals across 61 clubs. With over 13 years in the fitness industry, Tahnee began her career as a Franchised PT at Fitness First in Melbourne before progressing to a PT Manager role across multiple clubs. She spent 5+ years at Goodlife Health Clubs as Regional Fitness Director in Queensland before relocating again to Sydney to take on the National PT Manager role with Fitness First Australia. As well as being a fitness presenter and content writer, Tahnee is an aerialist who spends her spare time travelling to beautiful destinations.Lindsey HeisermanLindsey is a dynamic speaker, life and business coach and personal trainer. She has over 15 years experience working with humans on their mental, emotional and physical health. Her passion is helping you to create the life you actually want and to be your partner in building it. She completed her undergraduate degree at Truman State University with a focus in exercise physiology and her Master's in Psychotherapy and Career Coaching from Adler Graduate School. She also holds a Professional Life Coaching certification. When not working with clients or speaking, you can find her training for obstacle course racing, adventuring and traveling around the country, drinking coffee, and loving the cold Minnesota winters.Kelly LepleyKelly brings confidence and courage to individuals and teams so that they can lead with intention! Kelly is enthusiastic about helping others fully engage in what drives them. She helps clients make decisions more effectively, increase productivity, accelerate innovation and execute strategy to advance both personally and professionally. As an Executive and Business Coach, Kelly specializes in Energy Leadership and Core Energy Coaching. She partners with high-functioning professionals and business owners to effectively navigate professional development pursuits, leadership transition, and operational planning in their business or organization. Additionally, she supports operational strategy and scalability for service-based businesses primarily in the health and wellness industry, founded on 17yrs experience in fitness operations. With 10 years of Executive leadership experience in a large corporate non-profit, Kelly is driven by a desire to align vision and accountability to help leaders transform culture and achieve sustainable results.Carolina ParedesCarolina is originally from Guayaquil, Equador, and lives in Asheville, North Carolina. She has been in the Fitness/Health industry for 6 years. She is passionate about getting people physically active, connecting them with their bodies, and helping them discover how amazing they are. She wants to help educate women and men about what good health and well-being really are and combat misinformation. She is always studying and training, because she loves it and loves being up-to-date with the new discoveries and better ways of doing things.Jess Brock-PittsJess Brock Pitts is the founder and owner of Enlighten Well LLC, a virtual boutique fitness and wellness studio. She is an LCSW, with a background in alcohol and drug counseling, a mom, a powerlifter, and a gym class drop-out turned certified personal trainer & group fitness instructor.She began a fitness journey for weight loss and gradually discovered that it went way deeper than that. After finishing a triathlon (with little prior experience in any of the events), giving birth, and dealing with the body changes that come with childbirth and motherhood, she found she had to shift gears. She discovered intuitive eating, and started moving in ways that felt fulfilling and enjoyable, rather than punishing exercise meant only to shrink her body.She loves the feeling of accomplishment that came with a challenge. In her personal training and fitness programming, she emphasizes body positivity, exercising for health and enjoyment, and empowering other women who are fed up the with dieting and fitness fads.Jess is an ACE CPT & GFI, certified Girls Gone Strong Level 1 Coach, and holds several group exercise certifications, including Spinning and Boxing & Barbells. When she isn't picking up heavy things and putting them back down, she loves hiking with her family.Rachel WindleyRachel became certified to teach Zumba classes in 2018. She started working at Weber State University in Ogden Utah. She was awarded Group Fitness Instructor of the Year in 2018. Weber State then offered her a scholarship to take the American Council on Exercise course and test to get her general Group Fitness Certification. She has taught, Cardio and Strength, Zumba, Cardio Dance, Step, and Hip-Hop kickboxing. Rachel specializes in fitness in every size, body acceptance and intuitive movement. In 2021 Rachel became a certified life coach and now works with her clients to gain body image resilience. Rachel lives with her new husband Kyle and dog Boo, together they enjoy hiking in the mountains and traveling the world.Lori Patterson (Speaker's Academy Mentor)Lori Patterson is the CEO of VicteliB and the creator of Boot Camp Challenge® (BCC). Lori launched BCC in October 2001 with just 1 trainer. Now the BCC family has grown to over 250 BCC licensees and trainers and the program is being launched in 21 states, woot!Lori is a Master Trainer/Specialist for AFAA and an ACE faculty member and holds additional certifications with the American College of Sports Medicine (ACSM) and Wellcoaches. Lori is also a National presenter at conferences such as Club Industry, the SCW Mania's and DCAC. Lori has shown her commitment to the fitness industry by training over 300 troops and cadre while serving in the U.S. Army, sharing her knowledge as a fitness expert with such media outlets as Fox 2 News and Livestrong, and creating the Boot Camp Challenge® app! Hoo-Aah!Never miss an episode! Subscribe to WIFA Waves on Spotify and Apple Music!

In episode 18 we're joined by Josh Leve of the Fitness Business Association (FBA). Clearly fitness and wellness professional have strong passion for what they do; it is less of a job or career and more of a calling. Having passion and a calling are not the only attributes required for a successful business. Practices, policies, produces, and strategies must all intersect with that passion to ensure a fitness and wellness business thrives. A discussion around the necessary business requirements and strategies to thrive is now, more important than ever, for our industry coming out of the COVID-19 pandemic. This conversation will look back historically on how the fitness and wellness industry adapted during COVID and the lessons we learned. More importantly, we will look forward to what we need to focus on going forward if we are truly going to be successful at improving population health, while growing sustainable businesses at the same time. Josh, and his family's, long industry history provides him deep knowledge and great perspective on what is needed to succeed as a fitness and wellness professional, whether you're a solo practitioner or you own/operate your own fitness studio or health club.Our Guest: Josh LeveJosh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

It is always a pleasure to chat with Tony Judge, founder of clubstohire.com and now of new start-up and disruptor to the golf club culture FlexyGolf.com. We have a great chat about Tony's background, where the idea of ClubstoHire initiated and also what idea led to FlexyGolf.com and who it is aimed at. Will it deter from current golf clubs business? Will it stop people renewing their memberships? That's up to you to decide.  Follow FlexyGolf here:  Website: www.flexygolf.com Twitter: https://twitter.com/flexygolfer Facebook: https://www.facebook.com/flexygolf I would love your feedback on my newly launched website www.paddytalksgolf.com and love you even more if you picked up a hat, visor or bucket hat!  PaddyTalks Golf Podcast is presented by www.seedgolf.com and sponsored by www.druidsgolf.com

What better way to honor Women's History Month than kicking off Season 3 with a woman who dominates! On this episode Rogue and guest co-host Busy Rivera sit down with heavy hitter's own DJ Saige who talks club business, becoming a heavy hitter DJ, co-vid's effect on the industry, & how she maneuvers as a female in such a male dominated industry. Tap In!

About Chris: Chris Stevenson - former Power Ranger stuntman - is the founder of Stevenson Consulting, a full-service consulting firm based in Westlake Village, California. Chris’s current focus is to help businesses and entrepreneurs of all types maximize potential. His expertise stems from his past hands-on experience in all aspects of the health club industry. For almost 20 years, Chris and his team successfully owned and operated Stevenson Fitness, a full-service boutique health club in Southern California. The club’s success was based on providing an unparalleled member experience, centered on proper staffing, systematic operations, and world-class leadership. This success was reflected in the club’s NPS, which was consistently in the 90s (industry average is in the 40s). Chris recently founded Be Military Fit California to bring the world-renowned brand to the U.S. Be Military Fit is the world leader in military fitness and outdoor training. In addition, Chris is an international speaker who regularly presents at IHRSA, IDEA, Club Industry, and many other fitness and business events. He also sits on the board of directors of IHRSA and the Customer Engagement Academy. From health and wellness to business strategies, Chris has the unique ability to instantaneously connect with people and to present viable, applicable lectures that resonate with every audience. In this episode, Michael spoke with Chris about: Strategies for getting clients back after COVID How empathy can be a powerful tool The value of virtual training The importance of defining your company values, purpose, and mission How leaders can plan during uncertainty

Live social media sessions are the best possible use of your marketing time for so many reasons. You can repurpose them You connect in real time with those interested in you and your topic You learn from the questions and from the topic Your platform algorithm will reward you for doing it You gain confidence every time you do it But, if you don't plan what you're going to talk about based on your followers, fans, and prospects asking, What's in it for me? You could be wasting your time. Social media lives that feel like a blind date may not hold enough attraction to get me there.  Live Social Media Strategy Are you asking people to show up for live social media sessions without giving them a reason to show up for lives? If you're Jillian Michaels, the president of Lifetime Fitness, or CEO of Club Industry… maybe you'll get lots of people showing up because you announce you're going live at a date and time. But if you haven't got a lot of followers, established a reason why you, or a topic that is JUICY, or given a call-to-action beyond “this is free, you should come” then you're making a cardinal mistake. Sharing that you're going live with your email list will help, if they're also on that platform. It will get more of your buyers there and that will help tell the platform to show your content to more people like them. But if your buyers aren't on that platform – aka – big mistake to try to use Instagram as your number one platform if your current customers aren't using it as their ideal platform yet. Be Careful Sending Customers Backward Without a Plan Why spend time and energy promoting a social media platform? When they're already your customers? I'd say that's a silly waste of time when you'd want to be thinking about how you upsell those people and keep them busy doing your program instead of taking them back to a relationship on social. Now if they're there…. Great. But you want to be giving your paying customers more exclusive material, more step-by-step systems to reach success. Tell them what's in it for them. It's all they care about. What will you teach? What will they learn? What will you share? In fact, when I do monthly webinars for my customers that's exactly how I lay out the content on the page. My team requests that content, I add it to the form we've created and they've got the layout and system down. I've been doing webinars monthly for 6 years and before that for 2 years I did them weekly… yes, weekly. And I do a separate one for my membership. That's a crazy amount of practice. And that's only one arm of my business. When you add the fitness pros master classes I do onto that? I've done close to 300 live master classes. Easy Entry with Live Social Media You don't have any barrier with social media like you do with webinars. You don't need to use zoom or gotowebinar or be comfortable with them. But you do absolutely want to be as organized as if you were doing a masterclass/webinar. This is your first date. A blind date. The question you have to answer is, will there be a second date? Use a Proven Model Take a look at any syllabus from a course – university or CEC – it doesn't matter. Or the “blurb” used to advertise a course at a conference or a program you signed up for. That detail is important… if it got you to sign up, it's likely got some good strategy. It offered and teased some good content. Now, who knows whether the content was GOOD. The point is the marketing was good. Good enough to get you to invest time and money and energy in doing it. Most of the things you and I are going to choose to spend time on we'll make decisions based on level of importance. And maybe convenience. So, if I see you're live and happen to be following you, I might check it out for a few seconds – yes, a few seconds. (that's another podcast… about getting on and getting started ASAP – no chit chat) But if you go to the effort – and you should – of promoting a “live” at a certain day and time, then you want to make sure you've thought about that schedule. Will they stay? Is this a time when your audience wants to be on social media? I can tell you the best times for my customers – not you dear business pros – but my customers… and that is late afternoon at best, very early evening for East Coast, or it's early in the day on the weekends. Do you know when your customers want to be online, and when they'll show up? Are you consciously thinking about what's in it for them? I hope I've given you some things to think about in regard to your live social media strategy. Spontaneous? You of course, may just want to do it, jump in and get comfortable. Then get more organized and use what little intel you got from those. But to help calm your own nerves and boost your own confidence… have a list of things you're going to talk about. Have 3 questions about a topic you're going to answer. It has to be organized for you… and for them or you'll never be able to attract customers and build authority in one niche. Remember the key to success is going deep not wide. Resources: Building your online marketing strategy master class link Social Media Marketing for Health & Fitness Professionals Expert Instagram Support

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

The Whosoevers Podcast

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Brent Darden to the show. Brent’s history in the health club and fitness space began as a personal trainer and working in corporate wellness, most notably as the GM for the Cooper Institute and Telos Fitness Center in Dallas, Texas. He has served as the Chairman of the Board for IHRSA and is Chairman for REX Roundtables. He recently was appointed the Interim President & CEO of IHRSA. Bryan and Brent touch upon some great information in our industry and share their optimism for the future.  If you are interested in registering for the upcoming webinar series with Bryan, Brent, and Dana Milkie of eGym on November 19th at 2PM EST, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_xHTfAqnUQWyFHj7vVT3tOg One Powerful Quote:  18:35: “Crisis breeds progress. It breeds creativity, inventiveness, and it propels action.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:44: Bryan asks Brent to share his insights on why our industry is essential with the data behind low-risk spreading of COVID-19. 7:14: Bryan and Brent discuss the future for club operators and the consolidation of the industry. 11:38: Bryan asks Brent about the impact of technology as an upcoming hybrid model. 14:31: Brent highlights a few key initiatives for IHRSA domestically and internationally for navigating the pandemic. 17:45: Bryan wraps up the show, and Brent shares his final advice for operators and professionals. Bullet List of Resources: https://www.linkedin.com/in/brent-darden-141b7113/ https://www.europeactive.eu/news/safeactive-study-%E2%80%93-preliminary-results-showing-extremely-low-levels-covid-19-risk-fitness-clubs https://www.ihrsa.org/about/media-center/press-releases/check-in-data-a-success-clubs-arent-spreading-the-virus/ https://www.ihrsa.org/ https://www.ihrsa.org/industry-leadership/national-health-and-fitness-alliance Guest Contact Information: https://www.linkedin.com/in/brent-darden-141b7113/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Episode 189 - Marissa Hoff - Director of Operations for Stevenson Consulting, named as a 2019 Women Who Inspire by Club Business International Magazine, International Speaker and Presenter, “A teacher and a Power Ranger walk into a room…” “...know what you have to offer...the fitness professionals who are doing well are those who have been networking.” -Marissa Hoff Website: www.StevensonEmpowers.com Facebook: Marisa Hoff Instagram/Twitter: Marisa Hoff In this Episode 189, the Two Fit Crazies welcome a fantastically successful and savvy woman by the name of Marisa Hoff. Joining the show from just north of LA, Marisa shares her journey which starts from the time she was an elementary school teacher and fitness participant, to becoming a coveted international speaker and franchise owner. In a nutshell, the story begins when “a teacher and a Power Ranger walk into a room,” but you will have to listen to the show to hear Marisa explain that! Marisa also discusses how her partnership with Chris Stevenson and their mission to empower people lead them to pave the way in the United States for ENERGIE Fitness and Be Military Fit, or BMF. Listen closely as Marisa breaks down these awesome programs and explains the countless opportunities “out there” for the fitness professional who wishes to build community, provide value, and “empower people to live healthier lives.” Marisa currently presents regularly at fitness conferences such as IHRSA, IDEA, Club Industry and The Athletic Business Show. Be on the lookout for a lot more from the amazing Marisa Hoff soon! She is the real deal! Enjoy! Two Fit Crazies TFCpro@twofitcrazies.com www.twofitcrazies.com

Bucks County Bytes presents to you Anthony Amen, owner of Health & Fitness Redefined! Anthony is the creator of the podcast Health & Fitness Redefined and a gym owner in Mount Sinai, NY called Redefine Fitness. We met on our podcast forum, and he said "I have a story for you!" Yes, Anthony has one amazing story about the health and fitness industry in New York! This is a must listen to learn about what is happening in New York and NYC! Little did we know how much the situation is crashing all around New Yorkers as the governor has made it almost impossible to survive in the health and wellness industry! Anthony taught me so much in this podcast..about Gov Cuomo and how he has made so many restrictions in the industry, so many cannot survive...this pandemic has caused thousands and thousands to close their businesses. But New York and New York City have been hit the hardest, as we all have been in the tri-state area. Listen to Anthony, a personal trainer, owner, podcaster tells the truth of how the fitness industry is being taken down. The USFC is fighting back and anyone in the health and fitness industry can join the fight!Follow the links below and make sure to subscribe to Health & Fitness Redefined and Bucks County Bytes podcast!Anthony Amen's links and contact info:Redefine Fitnesswww.redefine-fitness.comFacebookRedefine FitnessInstagram@redefinefitnessmtsinai@anthonyamenfitnessYouTubeRedefine FitnessAnthony Amenwww.anthonyamen.comUSFC-United States Fitness Coalitionhttps://usfc.info/USFC-NYFC GoFund Mehttps://www.gofundme.comBucks County Byteshttps://buckscountybytes.buzzsprout.comhttps://www.biolinky.co/buckscountybytesSupport the show (https://paypal.me/msexpresso?locale.x=en_US)

There are so many things we can learn from hearing the experiences of others. Today’s show is packed full of wisdom from valuable life lessons as a previous guest returns to share more of his story. Join us! Chris Stevenson, former Power Ranger stuntman, is the founder of Stevenson Consulting. Chris’s current focus is helping businesses and entrepreneurs of all types maximize their potential. His expertise stems from his past hands-on experience in all aspects of the health club industry. For almost 20 years, Chris and his team successfully owned and operated Stevenson Fitness, a full-service boutique health club in Southern California. The club’s success was based on providing an unparalleled member experience centered on proper staffing, systematic operations, and world-class leadership. This success was reflected in the club’s NPS, which was consistently in the 90s (the industry average is in the 40s). Chris recently founded Be Military Fit California to bring the world-renowned brand to the US. Be Military Fit is the world leader in military fitness and outdoor training. Chris is an international speaker who regularly presents at IDEA, IHRSA, Club Industry, and other fitness and business events. He sits on the IHRSA board of directors and the Customer Engagement Academy. From health and wellness to business strategies, Chris has the unique ability to connect with people instantaneously and to present viable, applicable lectures that resonate with every audience. Young Chris’s dreams Do you have a dream you’ve chased since childhood? From the time Chris was very young, the field of martial arts has been his passion. He left all other sports behind to focus on his training, and his dream was always to run his own martial arts school. The martial arts belt system taught him to set goals to accomplish his dreams. He learned the value of having a mentor, the value of trust, and how to listen and learn from an instructor. Chris began with Tae Kwon Do and then branched into other martial arts disciplines, and finally into boxing to hone his hand skills. He stayed busy with college classes while teaching martial arts, but pivoted after college to take time to have fun and enjoy life in CA, where he still lives today. Chris lives with no regrets because his choices back then brought him where he is today. TWEET: The choices Chris has made has brought him where he is today. @thechrisstevenson #chasingdreams Controlling your stress response How do you handle stress? Chris explains that some people struggle with mindfulness and mental health because of how our stress response is wired, which is the same way our ancestors responded when they were trying to get food and not be eaten as food. Our minds are automatically wired to defend ourselves, so we instinctively fall into a negative “fight or flight” response to everything. We have to train our brains to respond differently and react more positively. Even the simple act of deep breathing can have a huge effect as we engage our controllable nervous system to offset our natural instincts. TWEET: The simple act of deep breathing can have a huge effect on our mindset. @thechrisstevenson #chasingdreams The best lessons learned What are the best life lessons you’ve learned? Through Chris’s varied experiences, he’s learned many lessons. While running a martial arts studio, he learned that he could accomplish anything he put his mind to if he committed to working hard enough. Another lesson was when he learned not to let other people dictate his emotions and reactions. The important thing is to be aware and flip the reaction so we don’t give other people control. He learned another important lesson about holding grudges. The truth is that grudges only hurt the people who hold them--so, let them go! Another problem is that we encounter more negative influences as we age, and we become conservative and afraid to take chances. We should never lose the excitement of taking a risk. TWEET: Grudges only hurt the people who hold them, so let them go! @thechrisstevenson #chasingdreams ONE action for a dream chaser to take--”Crystallize your dreams. Set up your goals and dig deeper for your WHY. Figure out your core purpose and build a plan.” OUTLINE OF THE EPISODE: [:20]        Young Chris’s dreams of martial arts     [3:15]         What builds you as a person     [5:49]        Why Chris pivoted     [8:13]        Living with no regrets     [11:01]     Chris’s tagline: education, empowerment, and encouragement     [15:35]     Anxiety is controllable     [18:44]     My life, my choices     [22:55]     Chris’s path to Power Ranger and beyond     [31:32[     The best lessons learned     [40:56]     ONE action for a dream chaser Resources: Chris’s Facebook Chris’s Twitter Chris’s Instagram Chris’s LinkedIn Stevenson Consulting Watch the Episode on YouTube TWEETS YOU CAN USE: Understanding the science behind our stress can change everything. @thechrisstevenson #chasingdreams It’s easy to look back and have regrets, but that path is what brought me where I am today. @thechrisstevenson #chasingdreams Negativity hits us harder than positivity. @thechrisstevenson #chasingdreams Grudges only hurt the people who hold them. @thechrisstevenson #chasingdreams I decided a long time ago that only 10% of my time would go to things I feel obligated to do. @thechrisstevenson #chasingdreams

Listen to 30-year wellness and fitness veteran Glenn Colarossi discuss the merging of health and hospitality in senior living. Trends discussed include wearable health technology, functional fitness, outdoor exercise, wellness playgrounds, social cognitive programs, and much more. About Glenn Glenn Colarossi is a 30-year veteran of the health/wellness/spa space. As Executive Director for newly renovated Atria Stamford, CT, he offers a lifestyle of choice, with industry-leading quality standards and customized care options. Glenn uses his wellness background to promote a healthy and productive lifestyle, along with his business acumen owning and operating health and wellness properties. Atria has over 20,000 senior units throughout the United States. Glenn has been an owner/operator and consultant to some of the best health clubs/spas in the world. Some of the more notable clubs that he has owned include The Downtown Athletic Club in Miami Florida, and the Landmark Athletic Club in Stamford Connecticut. He was engaged by Starwood Hotels to assist in the development of the WestinWORKOUT (Starwood's branded fitness concept). Subsequently, he developed fitness brand standards for Fairmont Hotels and Resorts, Miraval, TDIC (Tourism Development Investment Corporation Abu Dhabi), and InterContinental Hotel Group. His client list is that of a “who's who in quality” - Four Seasons, Mandarin Oriental, W, St. Regis, Fairmont, WCI, Luxury Collection, The Plaza Hotel, and Frette to name a few. He earned a master's degree in Exercise Physiology from Adelphi University and did post-graduate work at the University of Physical Culture in Moscow. He has served on the Connecticut Governor's Council on Fitness and was an advisory board member for; ICAA (International Council on Active Aging), ACE (American Council on Exercise), ACSM (American College of Sports Medicine, Health Fitness Journal) and the Keiser Institute on Aging. He has been a presenter/panelist at prestigious events around the world, from the International Hotel Show (Rome and Venice), NYU Real Estate Investment Conference, IHRSA, Club Industry, US Real Estate Opportunity & Private Fund Investing Forum, and mini-conference for the White House Conference on Aging. He has been quoted extensively by trade publications, as well as, the New York Times and the Wall Street Journal. He is also the former President of Hospitality for Cybex (NASDAQ cybi). Key Takeaways: Technology and AI will continue to drive innovation in senior living. Partnerships will enable implementation of mixed-use, multigenerational facilities to support the changing needs of older adults, (Atrium is partnered with progressive real estate developer The Related Companies, owner of Equinox fitness clubs and hotel. Wellness solutions such as hyperbaric oxygen therapy to increase cognitive function, salt therapy and IV infusions Senior living can take a page from hospitality—incorporating basics like an in-room TV Channel to post the daily activities and provide real-time staff and resident communication. Look for in-room wellness solutions like Hilton's Five Feet to Fitness to play a larger role with the new normal of Covid-19. Senior facilities must address additional challenges such as the hazard of falls.

I'm a white stripper. On 7/22/20, I held a discussion panel with V, Tiffany, Chenelle, and Joy (click for her IG), four of my Black/Afro Latinx colleagues, about the rampant and insidious racism in the strip club industry. We break down the unique structure of the strip club industry that protects and proliferates racism. Listen to my colleagues' first-hand experiences, and learn from all of us about what we need from you, whether you're a stripper or civilian. In this critical & historic moment, help us swing the tide of power in our favor. Together, we can dismantle the harmful system as it is, and restore the sex industry to the rightful hands of whores, with Black sex workers front & center.xo,Leilah (aka Penelope)Founder of A Stripper's GuideLet's stay connected!Join my free newsletter, follow me on Instagram, and visit astrippersguide.com for resources & offerings.

Dr Michael Rucker is a peer-reviewed author and sought-out speaker on the science of fun, with articles published in the academic journals International Journal of Workplace Health Management and Nutrition Research and featured in the Wall Street Journal, Forbes, CIO.com, to name a few. For many years he served as the Health Tech expert for About, Inc's Verywell Health and is currently the Chief Digital Officer for Active Wellness, a global health management company ranked in the top 40 by Club Industry and has recently been tapped by HIMSS as a top 10 health influencer. In this episode, we explore the psychology and science of fun, what stops us from having fun and why fun is SO important to humanity (perhaps now more than ever) Some of the topics we covered include: - Understanding the crucial difference between happiness and fun and why it's so important to humans young and old. - The Rucker Play Model - How adults have become paralyzed by conditioning which directly impacts our ability to have fun - The trifecta of events that triggered a journey of discovery into the ‘science of fun' - A devaluing of self-care - Hustle porn and how it skews our perception and negatively impacts how we function Check out the Rucker Play Model here https://michaelrucker.com/having-fun/optimize-having-fun-play-model/ Learn more about Dr Mike Rucker michaelrucker.com. Watch out for his new book - ‘The Fun Habit' scheduled to be published in 2021. ---- at SARVA we believe in preserving and developing the everyday genius of our young people - the next generation. The Everyday Genius we refer to is the creative inspiration that IS available to all of us when we are connected to our source, our core, our humanity. When we are able to reconnect, ignite and inspire this globally, we connect cultures, foster diversity and create the leaders of tomorrow our world needs. To fulfil our mission we are creating a global online learning platform for the next generation to preserve the creative genius of children into adulthood, connect cultures and foster diversity. We're going live in autumn of this year, to learn more head over to wearesarva.com to see the amazing rewards, become a founding member and pledge your support. Connect with us: WEBSITE: https://www.sarva.net/ FACEBOOK: https://www.facebook.com/wearesarva/ INSTAGRAM: https://www.instagram.com/wearesarva/ LINKEDIN: https://www.linkedin.com/company/sarva-education BLOG: https://blog.sarva.net/ PODCAST: https://podcast.sarva.net/

Venessa Branes, Australian Pork, Co-hosts Talking Pork and All Things Foodservice is joined by guest Chef Paul Rifkin who brings over 40 years of kitchen experience and 30 years as an Executive Chef at establishments such as Campbelltown Catholic Club, Manor House Balmain and Barnaby’s Restaurants to name a few. In this episode the discussion focuses on how the club industry has been heavily affected by covid-19, what the current club industry scene looks like and how they have reacted, Paul also gives some tips on how the club industry can react to the rapidly changing landscape and how these changes can respond to the current global crisis.   Currently, Paul is a consultant chef assisting venues with fine tuning their kitchen operations, mentoring Executive chefs and guiding new operations through design to opening. Inspired by Australian Pork has created a platform dedicated to the Foodservice market where industry leaders are invited to discuss the rapidly changing landscape and what these changes mean. To get in contact with Chef Paul Rifkin visit https://www.chefpaulrifkin.com.au/ To get in contact email inspired@australianpork.com.au

Erik Russell is an international best-selling author, award-winning salesperson, and business growth consultant. His membership sales method has generated multiple millions of dollars in membership sales all over the world.  In 2015 he published his first book outlining his "no pressure, no convincing" process for membership sales called 'The Art of Selling Memberships'. The book reached #1 across multiple Amazon sales categories in the United States, Australia, and Germany. This secured him the number 86 spot on the top 100 best-selling authors in Business & Money. 'The Art of Selling Memberships' continues to be a best-seller to this day and has made Erik a sought after sales trainer for the fitness industry. His customers, clients, and students include thousands of independent owners and salespeople, fitness marketing gurus, and some of the biggest brands in the fitness industry, including four of the top five clubs on Club Industry's Top 100 Clubs list.

Poet tells us he was a male prostitute for two nights. We also discuss if industry friendships are a thing. Plus, Chuckie wants a conversation with Snoh Aalegra #HalfcastPodcast @ChuckieOnline @PoetsCornerUK

Robert Jackson is a Bay Area native, Founder and CEO of Forma Gym, a Club Industry top 100 club, and is the creator of Fitness BI. Serving more than 1800 health club locations in the US and Canada, Fitness BI is the Business Intelligence platform of choice for top brands including, Crunch Fitness, Retro Fitness, Golds Gym, Planet Fitness, Chuze, EOS Fitness and many more. Recently named one of the Bay Area's 40 people under the age of 40, Jackson personally works with many top operators to uncover hidden insights and bring to life stories found within millions of rows of data.

Dr. Michael Rucker is a peer-reviewed author with over a decade of professional writing experience. For many years he served as the Health Tech expert for About, Inc’s Verywell Health and is currently the Chief Digital Officer for Active Wellness, a global health management company ranked in the top 40 by Club Industry. This year Dr. Rucker was also tapped by HIMSS as a top 10 health influencer. He has been published in the academic journals International Journal of Workplace Health Management and Nutrition Research and featured in the Wall Street Journal, Forbes, CIO.com, and elsewhere. Dr. Rucker is a prolific writer and sought-out speaker on the science of fun, as well as an avid blogger who has interviewed over 100 thought leaders for his website, michaelrucker.com. He can also be found on Instagram under the handle @thewonderoffun.

With over 20 years in the industry, Fable has presented and educated in pretty much every major fitness event… ECA, IDEA World, IDEA PTI, Asia Fitness Conference, SCW, DCAC, IHRSA, Club Industry, canfitpro and AFPA. six continents on group fitness, personal training, management, business development and time management She is a frequent contributor to industry publications such as the IDEA Fitness Journal, Club Solutions Magazine, IHRSA, the Anytime Fitness Blog and more. Awards 2013 IDEA Instructor of the Year 2012 IDEA Instructor of the Year – Top 3 Finalist 2009 IDEA Instructor of the Year – Top 3 Finalist 2006 ACE Group Fitness Instructor of the Year PS: We have a community Facebook Group with over 10000 Personal Trainers / Bootcamp Instructors. We all share tips and ideas in there. We would love for you to join www.facebook.com/groups/fitnesseducationonline/ Follow Shanon: Website https://www.shannonfable.com/ Facebook: https://www.facebook.com/sfable Twitter: https://twitter.com/sfable instagram: https://www.instagram.com/sfable/

"When It's Not Working Hit Delete and Move On" About Today's Guest Sara, CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, podcast presenter and sought-after industry leader. Sara has launched nine successful MANIA® fitness-professional conventions and over 35 live and online certifications. Her company has touched more than 100,000 Fitness Professionals face-to-face and engaged another 300,000+ in virtual connections. Having produced over 600 Fitness Instructor Training videos, written several books and been published repeatedly in magazines and newspapers, Sara is well-known for her creativity and impact on the health and wellness industry. She has a unique ability to share her passion and devotion towards fitness education through her humor, enthusiasm and her effervescent no-nonsense personality. Sara is committed to sharing her knowledge and expertise as a fitness industry leader for the past 3 decades through speaking engagements across the world. She is a favorite presenter for the Athletic Business Show, Medical Fitness Association, International Council on Active Aging, JCC, Club Industry, YMCA, Illinois Park & Recreation Association, AYP, CanFitPro, IDEA, FitPro, Filex, IHRSA, Marriott Vacation Club, Gold’s Gym, WIFA, Nevada Recreation & Park Association as well as over a dozen international events throughout the world. Sara is also the former Owner and CEO of Les Mills Midwest, which she successfully led for over 10 years. Sara is an attorney who graduated from Washington University School of Law and completed undergraduate work from Cambridge University in England. Sara was selected as a Gold Medal winner distinguishing her as a business leader who has contributed to the economic health of her community. She also is the proud recipient of the Illinois State Business Woman of the Year and AEA’s Global Award for Contribution to the Aquatic Industry. Having been a former adjunct faculty member for the Kenneth Cooper Institute, ACSM, NASM, ACE and AFAA, Sara serves on the Gold’s Gym Think Tank, is on the Women In Fitness Association (WIFA) Board of Directors, and is a proud inductee into the National Fitness Hall of Fame. Sara has left an indelible mark on the fitness industry as she continues to make her impact on fitness professionals worldwide. Stay In Touch With Sara SCW Website Sara's Website SCW Facebook Sara's Facebook Page SCW Instagram Show Notes We begin the show by reflecting back on how I remember first meeting Sara. Her event was the first fitness convention that ever I presented. I still remember the nerves that I felt, as I took to the stage for the first time. Sara’s memories go back a little further to the time when I was introduced to the Reebok Faculty as the new “face of Reebok.” Well, maybe you can imagine how that went down. Just like anything I needed to earn the trust (and respect) of the team and that was going to take a few years. Sara shares that inside her business she is always looking to hire people with stronger and different talents to her own. She believes that working this way elevates both her business and also her own path to success. Sara talks about how her father encouraged her from an early age to share her voice and have it heard by others and she goes on to talk about the importance of surrounding yourself with good people. People who will lift you up and see the best in you. She shares that while you can’t choose your family, you can choose your extended family and the people who will be there for you when things are going great and also there for you when you are in the struggles of life. During the more challenging times, if things are not going as planned Sara shares how her husband invited her to simply, “hit delete and move on.” Not always easy, but always worth it. Sara currently runs nine very successful conventions but we go back to a time where she had to cancel her first event due to a lack of attendance. She shares how she managed to get to the others side through the kindness of some vendors and presenters, and even in her darkest times, her husband would remind her of all that was still so good and positive in her life. We go back in time to the time when Sara first moved into the world of fitness. It began through the world of dance and she shares that it was only when she was dancing that she felt beautiful. She was also a runner at school and it was the combination of athletics and dance that brought the world of aerobics into her world. During her start as a fitness instructor, Sara attended the IDEA convention, which was and still is one of the most recognized fitness conventions in the United States. She loved every moment but realized that the cost was going to be prohibitive to attend every year. It was this thought that propelled her to create and develop her own fitness events. She began by renting space in a hotel, asking friends for help and Sara City Workouts was born. Sara shares her thought that not everyone needs to do fitness full time, and that teaching fitness part-time is a fantastic way to contribute to the industry. She then shares if you do want to try to move into fitness full time, to try different things and see which types of projects and people resonate with you and where you do your best work. Sara encourages us to take risks and to learn from our mistakes and the “seeming” failures that happen as we go for our dreams. She reminds us that what social media shows is only half of the story and for any success to happen we will have to have setbacks along the way. Sara believes the future of the wellness industry will be both in bricks and clicks, meaning both the online portals along with face to face connection. Sara believes that one of the best ways to get where you want to go is to simply show up, work hard and persevere. She invites us to choose carefully the people we choose to listen to and to schedule and plan our time carefully so that we can create our best future.

2019 Oct 浦西 Puxi Progressions   Apologies had to take it down and re-upoload as version was not final one.   Buyers beware! Set may start Dark & Progressive but you will end up straight on the dance floor..   The counterpoint of Pudong Progressions uploaded previously. To a certain extend almost bipolar.   Puxi (浦东) (West of Pu): the “old and traditional” Shanghai, unlike Pudong, Puxi is vibrant, beaming of culture and style. Both hip and representative of the best a very confident China can offer. The place to be and the place to go out and find the best a modern metropolis has to offer. Very cool.   Set got a life of its own as I progressed. Until track 6 “The One You Left Behind” a melodic, dark progressive set and then ... it started building up. I did not realize until it was too late. Very much what Puxi is: elegant and stylish but also vibrant and happening.   Playlist: 2019 Drift Away (Original Mix) [Xtian !00% House Edit]. Mika Olson 2015 I Had This Thing (Original Mix). Royksopp 2019 The Moon (Soul Button Remix). Nick Devon, Soul Button 2018 Elephant Shunned (Solee Extended Remix). Jan Blomqvist 2019 The One You Left Behind (SØNIN Extended Mix). Yotto, Vök, SØNIN 2019 When the Sun Goes Down (Original Mix). Richard Grey, Colla 2019 Pacific State (Club Mix). Jonathan Ulysses, Peter Brown, House of Virus 2019 Trippin' (Extended Mix). Alaia & Gallo, Dames Brown 2019 Hallelujah (Joshwa Remix). David Penn, Kevin McKay, Joshwa (UK) 2018 Give You (Igor Blaska Remix). Djaimin, Crystal Re-Clear, Igor Blaska 2019 Move on Down (Jeremy Bass Remix). Ricky Montana, Paolo DB, Jeremy Bass 2019 I Feel for You (Extended Remix 2019). Bob Sinclar 2019 You Make Me Feel (Mighty Real) (Michael Gray Remix). Sylvester, Michael Gray 2018 Skies The Limit (AM2PM Remix). Stephen Nicholls, AM2PM   Highlights:   “Drift Away” good, solid current progressive house from Mika Olson, a European Deep & Progressive House producer and DJ based in Vietnam. https://soundcloud.com/mika-olson-tracks   “I Had This Things” from Royksopp, one of my favourite post Y2K track. Melodic, great male vocalist, perfect production, great lyrics. Top track. Röyksopp are a Norwegian electronic music duo from Tromsø, Troms, formed in 1998. The duo consists of Svein Berge and Torbjørn Brundtland. https://soundcloud.com/royksopp https://open.spotify.com/artist/5nPOO9iTcrs9k6yFffPxjH   “Elephant Shunned” from Jan Blomqvist. Could repeat the same comment from above and a massive late 2018 release in the dark progressive realm. Big new talent! Based in Berlin. https://soundcloud.com/janblomqvist https://www.facebook.com/blomqvist.music   The One You Left Behind” from Yotto with Vök on (magnificient locals). Progressive, Balearic, Ambient perfection! One of the most talked about release of 2019 in Progressive House. This is a treat and a pearl! Chicane like.. Yotto, is a Finnish DJ, songwriter, and record producer. Currently residing in Helsinki, Finland. http://www.yottomusic.com https://open.spotify.com/artist/5Dyfxq0ZrFjjeFBdSNxDbo   “When the Sun Goes Down” from Richard Grey. Great semi progressive/trance/dance track. So good that I need to look for remix as the OM I bought is too short! For almost two decades, the legendary DJ and house music producer Richard Grey has created some of the most memorable dance tracks known to man. Originally from France, Richard played a massive part in developing the "French Touch" style in the latter half of the 1990s. https://soundcloud.com/richard-grey-173305944   “Skies The Limit”.. AM2PM, it seems that they always creep up in my sets!  Shoutout! Great British duo, funky, current, fusion of dance, progressive and soulful house.. Pretty much what I love. London based AM2PM is the brainchild of DJ/ producer Matt Kye and vocalist Alec Sun Drae. Their sound is a mix of 90s classics, US Garage and Deep House. With more than 30 years of collective experience in the Club Industry, both Matt and Alec have performed in popular venues both in UK and Europe and have had successful releases in their own rights. I have seen them live.. DO NOT MISS THEM. DJing impeccable but performance was amazing! https://www.facebook.com/AM2PMmusic/?rf=106299089406072 https://www.mixcloud.com/AM2PMLIVE/stream/ https://open.spotify.com/artist/52c0bomuoLqXEPQ8SlSKaX   A bientôt   Xtian 

"Your Questions are My Feedback, Ask Questions, Ask Questions, Ask Questions" About Today's Guest Shannon Fable, Executive Vice President of Learning & Product Development for the FIT4MOM® Franchise, is an experienced business and program developer in the health and wellness space. With over 20 years in the industry, Shannon has presented and educated in six continents on group fitness, personal training, management, business development, and time management. With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has helped impressive brands such as Anytime Fitness, Schwinn®, Silver Sneakers, Power Systems, ACE and BOSU®. Shannon, honored as the 2013 IDEA and 2006 ACE Instructor of the Year, is a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and make more money. She is the owner of Sunshine Fitness Resources, sits on the Advisory Board for the Association of Fitness Studios and serves as Chair of the American Council on Exercise’s Board of Directors. Shannon has presented at a number of industry shows such as ECA, IDEA World, IDEA PTI, Asia Fitness Conference, SCW, DCAC, IHRSA, Club Industry, Canfitpro, and AFPA. She is a frequent contributor to industry publications such as the IDEA Fitness Journal, Club Solutions Magazine, IHRSA, the Anytime Fitness Blog and more. Most notably, along with her developer husband, she co-created and founded GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs, which they recently sold to Daxko. Shannon holds ACE Personal Training, Group Fitness, and Health Coach certifications, as well as AFAA National Certification. Stay In Touch With Shannon Shannon's Website Fit4Mom Website Facebook ACE Fitness Facebook Instagram Twitter Mentioned In The Show No Sweat by Michelle Segar, PH.D. Show Notes As always, I begin the show by asking my guest how they got into the industry of fitness. Shannon shares that “I traded an eating disorder for an exercise disorder and the rest is history.” Shannon’s expertise of her past was as a former dancer and cheerleader, and as she liked the music and the movement found in the world of group glasses, that is where she put her focus at first. After joining a mentoring program, and after not much time in the program, Shannon was soon teaching on a regular basis. She was part of the first group of fitness instructors to teach Body Pump in the United States and it was that experience that began her fast track forward within the industry. We talk about what it takes to gain the courage to move forward and up and Shannon shares that at first, it was the fact that she was naïve and didn’t realize how hard it would be. Then she believes it is about asking yourself what is the worst that could happen, and then doing your best to swim to success. Shannon also shares an important point, that when people see something in us and give us an opportunity – believe them. They would not put you in a position to soar if they didn’t believe you would be able to meet the challenge ahead. We talk about what it takes to become as fully prepared as possible and Shannon invites us to ask questions, ask questions, ask questions. Shannon reminds us that we do not need to know everything about everything. Find your love, find what you are passionate about and then do a deep dive into that area and then get help and reach out to others for their expertise when you need it. She encourages us to experiment, experience and explore all the various options within the industry. Also, understand how what you do also fits into the bigger picture of the industry in general. We both discuss how we have been sidelined by an illness or unexpected life event and the importance of cultivating a way to still keep income coming in, even in the event that you cannot show up physically. We share our thoughts on the gig economy and trading time for dollars, where many of us ask for more money and do more things, but haven’t fully thought out how do we make money without showing up? It is a discussion about not putting all of our eggs into one basket, and if we are putting all our stock into our body then what happens if that body crashes? We both agree on the importance of setting aside dedicated time, proactive time to look outside of our industry and learn about business in general. Shannon shares that her morning reading includes: Books on Productivity, Leadership and Sales & Marketing. Shannon encourages to look at what other people have done, look at their map, study their map, be inspired by their map, And also trust that yours might be on a parallel track, but it's going to diverge at some point if you're going to make it and sustain it. Use others for motivation and inspiration but at the end of the day, you will need your own GPS to create your unique path to success. Shannon invites us to reconsider our ideas about what fitness means. To drop our thoughts about what we think it has to be and embrace what people want to do and then help that plan work for them. She believes that it has got to become more individualized, more holistic, more about moving and being, versus exercise and doing. That fitness is truly a mosaic and that we have to embrace how a person weaves it together so it can fit into their life, and then create that experience for them. We wrap up the show by revisiting the idea of experiencing and experimenting. Learn by reading, learn by watching others, learn by getting out into the world and doing many things. This will help you find your own GPS and navigate your road to success.

Perhaps the most difficult aspect of teaching in a group exercise setting is challenging ALL the participants. How do you avoid a one-size-fits-all approach that is too difficult for some, yet too easy for others? Is there a way to provide everyone with the same physiological experience? How might we leverage wearables to design a workout based on effort and customized to each individual’s maximum heart rate? Dave Wright is the creator and CEO of Myzone, an innovative wearable heart rate based system that uses wireless technology to accurately monitor and log physical activity. He is also the CEO of Creative Fitness Marketing, a marketing solution designed to increase the membership base and profitability of health clubs—with offices in the UK, Australia and North America. A gym owner himself, Dave operates multiple health clubs across two continents and is often called upon to present at conferences like IHRSA, Filex and Club Industry. His work has been featured in international trade magazines including Workout and Health Club Management. Today, Dave joins us to share the origin story of Myzone, explaining how the system can be used in the club environment to provide participants with a similar physiological experience. He describes how Myzone uses the HUNT formula to calculate maximum heart rate and discusses how gyms can use the Myzone Effort Points (MEPs) tracking system to motivate and reward clients. Dave also weighs in on possible alternatives to the strap and Myzone’s new 3D body scanning app. Listen in for insight around the company’s aim to integrate with any platform and learn how operators can use Myzone to its fullest potential! Topics Covered [1:52] Dave’s early involvement in sport Grew up in Australian bush Played semi-pro Aussie rules football, competitive tennis [3:59] Dave’s enduring entrepreneurial spirit Raised money for basketball court at 16 See problem + find solution [6:19] The impetus for Myzone Heart rate monitor for motivation + training efficiency System purchased not accurate, developed own tech [13:49] The fundamentals of the Myzone system Functions as logbook of physical activity Upload data to mobile phone after workout Use in club environment to amplify experience [16:34] How Myzone calculates maximum heart rate Uses HUNT formula (age-predicted max heart rate) Resets if user sustains higher heart rate during session Trainer can reduce to true reflection of user [20:06] The benefit of using zones in a group class All participants get effective, custom workout Provide same physiological experience (focus on effort) [24:39] The Myzone Effort Points (MEPs) tracking system 50—60% = 1 point 60—70% = 2 points 70—80% = 3 points > 80% = 4 points [29:17] Dave’s insight around alternatives to the strap Wrist-based devices inaccurate Myzone developing sports bra, shirts Eventually chip imbedded in skin [33:20] Myzone’s aim to be the data collection device of choice App for Apple, Android and Samsung watches Integrates will nearly all platforms [38:53] How to obtain a Myzone belt Buy online or through facility [41:59] How operators can use Myzone to its fullest potential Myzone U education course Use to offer boutique-style training Works well in cycling, group ex + group cardio classes [46:00] Using Myzone data as an awards system Gym issue MEPs challenges, competitions Access data to reward customers [46:55] What’s in the works at Myzone Just launched 3D body scanning app Whatsapp-style messaging for training groups Help operators identify behavior changes Learn More About Dave Wright Myzone Myzone U Email support@myzone.org Creative Fitness Marketing Dave on LinkedIn Resources Polar Strava Garmin The HUNT Fitness Study WHO Guidelines for Physical Activity TrainingPeaks MapMyFitness Nike Run Apple Health Tough Mudder Spartan Peloton

Glace Cryotherapy co-founded by Skyler Scarlett and his sister Brittney is a science-backed, quick, cutting-edge designed recovery and performance center that focuses on helping its clients and members achieve their pain management, workout recovery, fat loss, beauty, and health & wellness goals. Skyler is very open and encouraging about his journey to success. After an appearance on Shark Tank and a flurry of hype, he and his sister settled up their current journey. Skyler Scarlett got into entrepreneurship right out of college after graduating from Chico State with a degree in Exercise Physiology and a Minor in Nutrition. With his older sister Brittney Scarlett-Torres, together they started one of the first Cryotherapy Spas in the country in 2014. With limited business knowledge or funds they built a thriving business in their hometown of Carmel, CA. A few months after opening they hit their big break when they beat out 80,000 other entrepreneurs to appear on hit TV show ABC Shark Tank. As an aftereffect of the show and the exposure of 8 million viewers, the siblings worked out a deal with a major fitness club chain to bring their recovery and wellness start up into select locations. They started their first center inside of a fitness club in 2017 and were able to sign up 200 monthly members over the course of a year. They look forward to expanding their recovery model across the U.S. inside of fitness clubs nationwide.Skyler and Brittney have been featured in Forbes, Entrepreneur, Club Industry, and appeared on CNBC & ABC, and to date have raised over $300,000. See acast.com/privacy for privacy and opt-out information.

Episode 144 featured a number of interviews with top fitness experts from the floor of the 2019 International Health and Racquet Sportsclub Association (IHRSA, pronounced Ur-sah) - the trade show for health club owners, operators and managers. On this brief Quick Fitness Tip, there is one more interview with Jesse Ohliger, a former NFL player who created the Breath Belt, a unique feedback tool that can help you breathe more effectively which is essential for doing almost everything movement-related more effectively. To learn more, visit @thebreathbelt on Instagram. For the remainder of the episode, I share my thoughts on the one thing that many equipment companies and health clubs are severely lacking and what companies like TRX, Balanced Body, Barre Above and Core Health & Fitness are getting right - whether you're a fitness professional, health club operator, equipment company rep or consumer you'll have to listen to find out! In the episode I mention how to become a fitness instructor, here are some links to follow from the programs you heard about on episode 144: FOLLOW THIS LINK to learn how to become a Pilates Instructor with Balanced Body CLICK HERE to learn more about the TRX or to become an Instructor Learn how to teach Barre fitness classes with Barre Above Les Mills is the most popular group fitness program in the world, learn how to become a Les Mills Instructor To learn all about the fitness programs that can help enhance your quality of life, pick up a copy of my book: Smarter Workouts: the Science of Exercise Made Simple Instagram: @PeteMcCall_fitness Learn more about your ad choices. Visit megaphone.fm/adchoices

IHRSA (pronounced Ur-sah) stands for the International Health and Racquet Sportsclub Association and is the trade association for the health club industry both in the US and around the world. The IHRSA conference and trade show takes place every March and is where health club owners and operators learn what they need to know about fitness facility operations and management which can include everything from vendors who provide soap and paper towels to companies like Les Mills which provide the group fitness programs that make you sweat. What you will hear on this episode is a number of industry leaders from health clubs, equipment companies and the media sharing their insights on the new products and programs that stood out at this year's trade show. The products, service and programs that make you sweat are first introduced at this trade show where buyers from health clubs and studios determine the best ones for YOU, their members. If you're a fitness consumer then you will love this behind-the-scenes look at how the industry operates. in order of appearance, the guests are: Clifton Harski - COO of Fitwall Coleman Young - Software engineer for Blue Goji, a virtual reality company Erika Quest - Balanced Body - a company that provides Pilates equipment & education Tricia Murphy Madden - co-founder of the Barre Above program Brett Collins - Versaclimber Use THIS LOCATOR to find a Versaclimber-equipped facility near YOU! Amanda Vogel - reporter and thought leader Randy Hetrick - Founder and CEO of TRX Keith Burnett - Les Mills Learn more about the Les Mills Born to Move program for kids Doris Thews - VP of Group Fitness, Team Training & Innovation - VASA Fitness Tim Hawkins and Jeff Dilts - VP's - Core Health and Fitness Anthony Carey - inventor of the CoreTex Steven McKee - Regional VP of Fitness for EoS Fitness Amy Dixon - Director of Group Fitness Programming - Equinox Learn how to use exercise to enhance your quality of life by investing in my book: Smarter Workouts: The Science of Exercise Made Simple Terra Core Fitness - voted one of the top 25 in-home fitness products by Men's Health; use code AAF10 to save 10% on the purchase of a Terra Core Instagram: @Terracorefitness Sandbells and Softbells by Hyperwear - one of the most versatile exercise tools for the home or gym; use code AAF10 to save 10% on your purchase! Instagram: @hyperwear  allaboutfitnesspodcast@gmail.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Josh Leve a pioneer and leader with more than a decade in the fitness industry shares his vision for fitness success. Josh is the Founder and CEO of Association of Fitness Studios (AFS) with 13,000 members and 60 industry partnerships, his success with AFS has translated into being featured in all major fitness publications, the Wall Street Journal and US News. He is also a featured speaker for events such as Club Industry, NSCA, EMPOWER!, and more. You can say running a fitness association and finding success in one of the most competitive industries was inevitable for Josh. His grandfather Mort (a member of the Handball Hall of Fame) was founder of the National Court Clubs Association (NCCA) – one of the International, Health, Racquet and Sports Club Association’s (IHRSA) predecessors – and executive director of the US Handball Association (USHA). His father, Chuck Leve (a member of the Racquetball Hall of Fame) and 40-year industry veteran, was executive director of the US Racquetball Association, a founding employee of IHRSA, and developer and builder of four fitness start-ups including IHRSA. Josh carries the torch from his family to create new opportunities for growth, education, expansion, and community for fitness professionals and those alike. Even if you are not a fitness professional, Josh shares incredible insights into the future of fitness for your success. www.afsfitness.com

Josh Leve is the Founder & CEO of the Association of Fitness Studios (AFS). AFS is the most trusted and fastest growing business association, dedicated to current and aspiring fitness owners. Josh has been featured in all major news outlets and is a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, and ZUMBA.

This week I chat with Nicole Hendley - Operations Manager at the Club Central Group. Nicole has risen through the ranks of the Club Industry and knows the importance of pursuing what you're passionate about in order to achieve success. Your ability to learn from the people that inspire you, create a workplace culture based on support and mentorship, and adapt your management style to suit an intergenerational workforce are also important skills for navigating a highly competitive and rapidly changing industry. 

Deciding what your next fitness conference is going to be can be one of two things: incredibly overwhelming or random. There are so many educational opportunities available both online and offline that it's mindboggling. Though you may decide online is it so you can skip logistics, travel and the additional time onsite education takes, there's a missing component for personal trainers gathering information that way. The interaction and networking of an onsite even provides a motivation and energy that no online program can regardless of how good. If you agree with that, there's still much to consider about the reason you're going and the kind of conference you're going to attend. Do you need marketing and sales training? Do you need a depth of information in a specific programming area to set you apart as a credible expert? This episode is all about a conference that is the latter. If medical fitness is your area your next fitness conference should be for and about medical fitness. We know the world is aging and the number of 50 and over clients is increasing. They're educated, experienced, and they're looking for trainers who are the same. In this episode I share highlights of the recent medical fitness tour – a special in depth fitness conference for those fitness professionals who want to serve those between medicine and standard fitness prescriptions that no longer fit. My guest Tony Berlant is a consultant, a published researcher, an author coach, and a veteran of the health and fitness industry with more than 20 years of leadership experience. He earned his Bachelor of Arts degree from University of California, Los Angeles (UCLA) in Psychology, and his Master of Science degree in Exercise and Movement Science (focusing on Exercise and Sport Psychology) from University of Oregon. He has served as a certified personal trainer (NASM-CPT), a multi-club regional fitness manager, and a corporate-level Director for some of the most well-known companies in the industry. He is currently acting as the Director of Education and Programs for the Medical Fitness Education Foundation, a non-profit organization dedicated to developing and delivering education and practical application for fitness professionals and other allied healthcare practitioners in the areas of chronic disease and other medical conditions. He consults for the organization, assists in the production conferences called the Medical Fitness Tour, and is involved in all areas of operations. Questions we discussed in this episode: How did your career with the Medical Fitness Education Foundation begin? What is Medfit's mission? How is Medfit's mission important to you? New projects include Medfit TV, webinars, and the Tour- when was the tour "born?" What makes the MedFit Tour a different kind of fitness conferece? What cities are on the Tour? Phoenix New Jersey San Francisco Chicago (in conjunction with Club Industry)  What's the presenter and topic selection process for Medfit events?  Our virtual fitness conference recap Tony and I did a recount of the recent Medfit Tour in San Francisco and talk about highlights of topics and speakers offering medical fitness education during the 3-day event including: Phil Kaplan We have a broken, “I am…” ~Phil Kaplan Andrea Leonard Dr. Joel Fuhrman “Exercise is the only way to speed metabolism without accelerating aging.” ~Dr. Joel Fuhrman  Dr. Tonya Butler, (Functional Biomechanics in Special Populations) TriggerPoint Performance Therapy Dr. Evan Osar, Co-founder, The Institute for Integrative Health and Fitness Education “Every single medication has side effects.” ~Dr. Evan Osar  Dr. Kevin Steele, President PTonthenet, and PTAglobal Dr. Jessica Knurick, Toolbox Genomics (DNA Testing) Danielle Spangler, Founder of Coremoms Dr. Christian Thompson, Dept. of Kinesiology, U of SF Is this your next fitness conference? Learn more about the Medical Fitness Education Foundation and ways to access medical fitness education online or live: Your FIRST next step: MedFit Network  | medfitnetwork.org MedFit Education Foundation | medfited.org ATTEND: Medical Fitness Tour | medfittour.org

Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.

The 100th episode of All About Fitness is a series of interviews with fitness companies from the recent IHRSA (International Health and Racquet Sports Club Association) Trade Show held in San Diego, CA about new products or services you can expect to see in your favorite fitness provider in the coming year. Companies interviewed include Les Mills, Polar, WaterRower, Woodway Treadmills, Life Fitness, Perform Better and Schwinn Indoor Cycling. Unfortunately I couldn't hit EVERY major company but I tried to get a mix of different equipment providers or programming companies; If you're a company that wants to do an interview on the podcast, please reach out to me. If you are a fitness enthusiast and want to hear about new products or services you can expect to see in health clubs over the coming year then you'll want to catch this episode of All About Fitness. Websites for the companies interviewed: Schwinn Indoor Cycling - learn how you can become an Indoor Cycling Instructor Perform Better - Fitness Products for the Home or Gym Les Mills Group Fitness Programming Woodway Treadmills  Polar Heart Rate Monitors and Fitness Trackers WaterRower - Indoor Rowing Machines SMARTFit - Train your brain while you work out TechnoGym  Life Fitness    Please visit the sponsor of All About Fitness: Terra Core by Vicore Fitness - Better Results from Better Products  use code AAF to save 20% on the purchase of a Terra Core! Follow THIS LINK to see the Terra Core in Action    www.petemccallfitness.com pete@petemccallfitness.com Twitter: @PeteMc_fitness Instagram: @PeteMcCall_fitness 

Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO. In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations.  Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design.  During this weeks show we discuss the danger of only learning from people in our industry, applying outside lessons into a fitness business and Mark shares tips on staying up to date with whats happening outside the industry. 

For episode 36 we are remembering the dynamic health and fitness career of our friend and industry leader, Michael Scott Scudder.  "As some of you may know, a very well-known fitness industry consultant passed away unexpectedly early in July. He was a dear friend of mine, and a dear friend of many people. He was a colleague that we respected for his trends, views, and research that he shared openly with the industry. For this podcast, we're sharing with you an interview that Michael and I did 6 years ago on what's happening to the fitness industry and what our thoughts were at the time. We're doing this in his honor because many people are mourning his loss, and we thought it would be a good thing to think back on all of the great things that he's done and reflect upon his views and mine of six years ago. Please keep Michael and his family in your prayers, he will be dearly missed." - Bryan O'Rourke About Michael Scott Scudder Michael spent over four decades in the fitness business as Salesperson, Trainer, Manager, Executive Director, Owner, Consultant/Advisor, Conference Speaker, Webcaster, Independent Fitness Facility Researcher. His energy and expertise supported building systems to help clubs become more successful and use internet technology to bring these web based strategies to the industry. Michael began his MSS network as "Fitness Focus" in 1991. This morphed into Fitness Business Council in 2002 which eventually became MSS Network in 2012. His Network Donating Memberships presently represent more than 1,600 North American independent health and fitness businesses.  Some of Michael's Accolades: One of only 19 persons in "Who's Who in International Fitness." Named by "Club Industry" magazine as "an industry leader you ought to pay attention to." Consulted to/advised/mentored: 600+ health clubs of all sizes 50+ studios 60+ not-for-profits 100+ top industry leaders 8 states and 12 foreign countries  About Bryan O'Rourke Bryan O’Rourke is a CEO, board member, advisor, keynote speaker, author and investor, who has successfully expanded global brands for over 30 years. He guides and works with many fitness and health club brands and serves on the IHRSA board of directors. He launched Vedere Ventures, a boutique private equity firm in 2016 and is President of the Fitness Industry Technology Councilwhich supports the Fitness + Technology Podcast . Check it out today. Get his recent book the 9 Partnership Principles written with his partner Robert Dyer and other top fitness industry leaders. Bryan also released with Europe Active the book Customer Engagement and Experience In The Fitness Sector. To learn more visit bryankorourke.com or follow him @bryankorourke . Sign Up To Receive The Fitness Facility Technology Adoption Survey   The Fitness Industry Technology Council in concert with the late Michael Scott Scudder conducted a survey on fitness facility technology Adoption with nearly 1,600 facilities represented in the late Spring of 2017. The report will be released via the fittechcouncil.org monthly newsletter. Here are two findings: Only 30% of respondents think they have enough information to make educated decisions about technologies while 42% are not really concerned about falling behind to more technologically savvy competitors. Sign up for the FIT-C Newsletter & Survey Quotes From Michael & Bryan  "Michael would stand on tables and scream at the various industry events where he was presenting at times because he cared so much. A few people thought he was crazy but he was also well connected and quite knowledgable. He could put things in context and always asked great questions. Our calls and talks sometimes were the stuff of William F. Buckley Jr.’s Firing Line; intellectual, rhetorical and quite stimulating if you like that sort of thing; I certainly did. He was also funny and we laughed often together. - Bryan O'Rourke, written in his LinkedIn post honoring Michael.  "There's something that many the veterans of this industry have known for a long time that works, and that is the 20/80 rule. Twenty percent of you customer-base is going to provide you with eighty percent or more of your ancillary revenue." - Michael Scott Scudder Media & Articles About Michael Scott Scudder  Fitness Business Canada: Fitness Industry Icon, and dear friend, gone too soon Bryan O'Rourke: Michael Scott Scudder Health Club Consultant and Maverick Passes Away Michael Scott Scudder: Health Club Operators Are Not Prepared to Serve the Growing Senior Market Michael Scott Scudder Had a Passion for the Fitness Industry and Its Future Michael Scott Scudder: Facility, Find Thy Niche! Michael Scott Scudder: Mastering Management Club Insider Online: Michael Scott Scudder Acquires Fitness Industry Group Michael Scott Scudder's LinkedIn Page Michael Scott Scudder's website YouTube Video: Where Is The US Health Club Industry Headed - August 2011 YouTube Video: Technology & The Health Club Industry - August 2011 Michael Scott Scudder: Faltering Independent Clubs a Sign of the Times Michael Scott Scudder Scholarship Purpose: To honor the life and professional career of Michael Scott Scudder by offering a MANIA® Convention FREE attendance to a worthy budding studio owner needing business advice and industry education. This scholarship is open to those who reflect the passion, high-standards and desire to succeed in the fitness industry set forth by Michael Scott Scudder. The applicant must have a strong commitment to continuing education in the fitness/wellness market. Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A Sponsor of The Fitness + Technology Podcast

On episode 35 were spotlighting two industry leaders, whom together along with the newly founded Women In Fitness Association, are creating a vibrant space for female leadership in the fitness world. We're talking to Lindsey Rainwater, an experienced advisor and consultant to the fitness and wellness industry, and Debra Siena, President of Midtown Health. This is a timely subject as the habits, needs, considerations and consumer behaviors of women are so important in the digital age for club owners and operators to understand. With over 80% of purchase decisions being made by women, we're uncovering in this show how the different segments of technology relate to and how they plug into the way operators and clubs will interact with women inside and outside the club, both today and in the future. What are women really asking for at the crossroads of fitness and technology? What will the Women In Fitness Association do to support professional women in the fitness industry? The answers to those questions and much more takeaways for club owners, operators, and fitness professionals with Lindsey Rainwater & Debra Siena in this podcast.  About Lindsey Rainwater Lindsey, also known as Lindsey Rainh2o is a sought after Business Advisor and Consultant, Writer and Presenter. Lindsey loves helping people and organizations enjoy transformational change. Her enthusiasm for leadership, conscious living, and wellness amplified by technology drives the majority of her writing. Lindsey’s intuitive and intentional form of communication facilitates unimaginable shifts in the unconscious mind resulting in powerful written, verbal and presentation skills. As a well thought of advisor to the professionals supporting the fitness industry, she is known for her work in business development, business strategy, digital marketing, content creation and change management. Lindsey is also the Founder of The Women in Fitness Association, an association focused on supporting the professional Women in the Fitness Industry. She flows gracefully within a continually changing environment offering consistent effectiveness while delivering creative results. Her entrepreneurial spirit and drive has created a track record of consistent over-achievements throughout her career. About Debra Siena Debra Siena joined the Midtown Athletic Clubs and Midtown Health, in 1986. She is currently President of Midtown Health, a leader in customized fitness center management and employee health and wellbeing solutions nationwide. During her career with Midtown, Ms. Siena has been involved in health club development, acquisition and management of multiple clubs, ranging from 1,200 to 200,000 sq. ft. Debra has been a featured speaker at wellness industry conventions since 1989, including the International Health Racquet and Sportsclub Association (IHRSA), Club Industry, the Medical Fitness Association, and the World Fitness IDEA convention, having presented in North America, Europe, South America and Asia. Ms. Siena served on the IHRSA board of Directors from 2003 through 2007, and Co-Chaired the Worksite Wellness Committee for Building a Healthier Chicago from 2006 through 2012. Debra received a Bachelor of Fine Arts degree “with Honors” from the University of Illinois in Champaign and taught Kinesiology at Columbia College. Listen To Episode 035 As Lindsey & Debra Uncover What is the WIFA doing for the women in our space The Women In Fitness Association: Why now more than ever it is important to create female mentorship How the attention spans of women and men differ when we look at the the application of technology  Uncovering the nuances of pregnancy apps and a woman's needs Multitasking: Men vs. Women in the modern world Connection and socialization: What virtual apps and ecosystems appeal to women  Relationship and community considerations when using technology in the fitness industry Exploring the mindset and roles of managers using new technology in and out of the club  How in club technology solutions can equip owners and operators with better decision-making power based on real-time data of consumer behavior Understanding the national presence of technology segmentation for virtual fitness Understanding the differences between wellness and fitness tech responsiveness across the globe The acceptance of artificial intelligence combined with smart virtual coaching Why we are seeing additional mindfulness and restorative programs in health facilities  Top 3 Takeaways From The Show Debra believes that in Europe we are seeing a lot more virtual classes having sweeping popularity, which is slowly making its way as a larger trend in the United States. We are reminded by her wisdom that technology always has its place but as we get more high-tech then we have to stay high-touch, It's the combination of those that is going to make us most successful. We are reminded both by Debra and Lindsey that when it comes to wearable technology integrating deeper into the lifestyle of women in the fitness industry and the consumers that we all serve, to keep the visual aspect top of mind. The way that women interact and engage with technology is fundamentally different than men, and we must respect this difference when looking at the user experience and the look and feel of our devices and software. Lindsey believes that with 80% of buying decisions being made by women from a consumer standpoint, having a well-rounded representation of women in fitness, and really all types of organizations is just good business practice. Her aim with WIFA is to see more women in the board room, championing each other to achieve, and sharing success through collaboration. WIFA is creating a place where young women entering our space can find mentorship and for every seasoned veteran to have an impact on her peers that ripples out to affect the masses. Power Quotes From Lindsey & Debra "There's no question that women like a virtual fitness community. This has been built off of the group exercise phenomenon and how the majority of women are in classes taking advantage of that community in person, and they've extrapolated that connection into a virtual community where we have more women that check in in the clubs than men, we have more women that follow us under social media than men, I think that there is no question that women like the idea of being connected to a group whether it's competitively or just socially."  - Debra Siena on the Fitness + Technology Podcast "There's things that only women track, whether it's body temperature or the relationship to a female specific needs, or even heart rate relative to being nine months pregnant like myself. Whatever it is that we want to track, I don't think that the wearable market or sensor market has totally honed in on how to support us. We've come a ways forward, but I think there's still a big opportunity here." - Lindsey Rainwater on the Fitness + Technology Podcast Resources Mentioned From Lindsey & Debra Women In Fitness Association Why The Wearable Device Market Isn't Giving Women What They Want Women Are Better Than Men At Multi-Tasking, Study Says The Women in Fitness Association (WIFA) WIFA on facebook WIFA Blog Lindsey Rainwater's website Lindsey Rainwater on LinkedIn Lindsey Rainwater on Twitter Lindsey Rainwater on Slide Share  Lindsey Rainwater on Instagram Debra Siena on LinkedIn Debra Siena on Twitter Debra Siena on Slide Share Debra Siena - Midtown Health Women in Technology International IHRSA  Fitbit Alta HR To-Do List App Headspace App Hearables Vs. Wearables 016 Lindsey Rainwater: Using Group Fitness Technology To Increase Revenue The Most Important Fact Every Organization Must Realize Group X: Boost Your Group Fitness in 2017 With These Tips How To Win Friends And Influence People Never Eat Alone Good To Great Apple News Tech Crunch App 2017 Forbes Top Technology Trends Lindsey's Contribution In the 2017 FIT-C Tech Trends Report The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors Turbo-STRAPP is a wearable platform that harnesses the power of wearable fitness devices and seamlessly shares the data with fitness professionals. The platform allows you to connect with users throughout the day and provide professional guidance, workout suggestions, and even nutritional tracking. The potential to grow your business globally through digital content has arrived. Visit their website at www.turbo-strapp.com and enter your email for a FREE GUIDE on how to grow your online business. Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

For episode 30 were learning about taking inspired, data-driven action based on market trends, to understand and serve the new fitness club member lifecycle. Of course, from the pulse of the industry and from many of our previous shows on the podcast, we know that the 30 to 90 day window of how we engage with both new leads and new members make all the difference in converting these customers to lifelong advocates of a brand or a club.  But with all the metrics and key performance indicators out there, what are the smart goals around monitoring, analyzing, and deciding where to spend your marketing dollars and how to best follow-up with these valuable potential new members? We explore those questions and more today with the President and CEO of InTouch Technology, Dana Milkie, to discuss optimizing club growth through technology that will provide the needed clarity in our fast-paced digital world. If you’ve been curious about understanding a new club member lifecycle and the roadmap for turning new leads and members into higher lifetime value to serve both their health and your bottom line, you’re going to want to listen all the way till the end of the show. In our Fit Six Round, Dana shares how InTouch Technology and smart club management systems are helping our industry space answer the call of the most savvy consumers we’ve ever seen in our space.  About Dana Milkie As President and CEO of InTouch Technology, Dana Milkie is responsible for driving company growth through the successful implementation of InTouch’s short and long term business strategies. Passionate about the health and fitness industry, Dana’s move to InTouch was a natural fit. Since joining the company in 2016, Dana has been committed to addressing the changing needs of the industry by expanding InTouch’s software solution including member acquisition, engagement, and retention tools.   Dana is a recognized, seasoned veteran of the fitness industry with 30 years of professional experience.  He has successfully helped both small and large businesses optimize their growth, resources and profitability strategies. As a respected and insightful representative of the industry, Dana has been interviewed and spoken extensively in industry focused publications including CBI, IHRSA, Club Solutions, Fitness Business Canada, Club Industry and many others. Prior to joining InTouch, Dana was Senior Vice President of Client Management with ABC Financial, responsible for the management of ABC’s industry leading customer portfolio. Additionally, he served as Senior Vice President of a multi-location franchise group. Outside of InTouch, Dana sits on the Board of Directors of several companies. He currently serves as the President of The Foundation for Community Betterment, a national non-profit organization, dedicated to helping individuals and organizations with immediate and critical needs. Listen To Episode 030 As Dana Uncovers What is InTouch Technology and what solution is it providing for the fitness industry How can clubs effectively analyze the lead capture data for a sound decisions via facebook, web, & others  Understanding a new club member lifecycle: a roadmap for turning a new member into a long term one Lead management: what are the best practices to be successful SMART Goals: How can clubs use their own data to tailor smart goals Understanding the core KPI pathway for revenue: text, emails, phone calls, leads, appointment, tours and sales  Understanding the MAD Process: monitor, analyze, decide   Why fear of asking to communicate with the customer on their terms exists from fitness sales staff  Why club communications must shift into consumer chosen models rather than club preferred What actions savvy clubs can take using data and best practices around new club members  Top 3 Takeaways From The Show It should come as no surprise that the days of managing appointments and lead acquisition with pen and paper are old news. Dana believes that with smart algorithms and the right central hub of data to monitor a customer’s journey (from a facebook click all the way to them taking a tour and signing up in your club) is what every club must have as we look at this ever-demanding wish list from customers.  Communicating with the members via text, email, or phone does not happen anymore in the industry space like it used to. With smart technology and the majority of members and consumers making decisions and engaging with clubs primarily through their mobile device, what separates the great clubs from the good will be learning to use technology to engage with how the member wants to talk to the club, and not how the club wants to talk to the member. Dana believes that we’ve never been in a more exciting time to work in the fitness industry. Especially when we take that 30,000 foot view to see both how technology is supporting our industry to address the rising obesity epidemic, and how smart, data-driven, technology focused clubs will inspire and motivate new potential members at their deepest needs by using the language they understand.  Power Quotes From Dana "What we see is that potential members want to be able to try the facility to see if it matches them, and they want to do it in a non-pressured way. Referral offers are very powerful via text, but we've got a ways to go in this industry to be more creative, but referrals from friends that involve passes are proving to be a great pathway."  - Dana Milkie on the Fitness + Technology Podcast "The health club business has changed to a retail consumer driven business. It never felt that way before, at least to me. It always felt like we were separate. We weren't like Target or Nordstrom, or any other retail; we didn't have to deal with consumers in the same way. Now, it seems like consumers want and expect the same thing from health clubs in the communication, the engagement, and the flexibility they get from all retailers. Consumers now want the same thing, whether they're dealing with a large retailer, or a health club, and I think that really has come on strong in the last couple years." - Dana Milkie on the Fitness + Technology Podcast Resources Mentioned From Dana InTouch Technology website InTouch Technology facebook InTouch Technology Twitter InTouch Technology YouTube Using technology for millennials MAD Process: Monitor, Analyze, Decide  Email follow up best practices: InTouch Technology Drive Mid-Month & Month End offers Through Text Messaging Improving online sales conversions with a CRM Evolution of technology About InTouch Technology FTP Episode 028 Bobby Cappuccio: Company Culture In A Digital World The new retail environment in the fitness industry "Data Is The New Oil" The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today.  Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Lisa Siefert is  a national fitness presenter and has taught workshops and classes at the National Intramural-Recreation Sports Association, Club Industry, Fitness Formula Training Academy, East Coast Alliance, Romance Writers of America and at various universities and colleges. She is also a former fitness competitor and has been working in the fitness industry for over 20 years. She holds multiple certifications from nationally recognized organizations such as the American Council on Exercise, AFAA, Zumba, Powerstrike, Power Pilates and more. She's also an IDEA Master Personal Trainer. You can find her at lisasiefert.com where she now writes fitness books and coaches beginning women interested in making healthy lifestyle changes.   FREE Download: You can download the Beginner's Guide to Fitness Walking at bit.ly/walk2017. It also comes with a tons of awesome BONUSES: printable fitness manifesto, 3 recipes books and access to her online motivational Facebook Fitness Group for women. Lisa Siefert  Fit & Wordy Girl TV Website LisaSiefert.com IG lisa.siefert Twitter lisasiefert FB Fit & Wordy Girl Pinterest lisasiefert2 In this episode you will learn: How to evolve your fitness career. Finding your niche market. Simple ways to move forward in your fitness lifestyle. Learn ways to market to other fitness professionals How to monetize your fitness career without leaving the house. Where to get apps that you can use and replace with your brand name  Follow Linda on Social Media @ Chickfitstudio on Facebook Instagram and Twitter and my website is www.chickfit.me

In today's episode Lindsay talks about her journey from the time she jumped into the fitness industry, to being the editor for PFP Magazine. Lindsay has a 4 year old child, and a baby on the way. She dives into how to manage time, life, and your business for ultimate success. Lindsay has served as editor for PFP media since 2011 and is founder and president of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including industry best practices, increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. Check out more from Lindsay at: www.LindsayVastola.com | www.BodyProjectFitness.com | www.fit-pro.com Also, thank you again to our sponsor Pat Rigsby! Pat's new book, "The Fitness Entrepreneur's Handbook" plus a few bonuses can be found at: http://fitnessentrepreneurbook.com/?inf_contact_key=18c4f82eac753c26b6a2190a1888f6e84050503facde4bf0adaba5a2bd8a2ccf

Rachel Bevans is a strategic marketer, brand and communications planner and business director with over 23 years of experience leading and motivating people to drive and transform businesses to be brand-driven, customer-centric and employee-engaged. Rachel is the founder of The Healthy Brand Company and she talks to us about what we need to consider when developing our brand. Also during this week's show, we have Pam Kufahl from Club Industry telling us about this year's show and this week's Quick Fire Five features none other than John Lee Dumas from Entrepreneur on Fire! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Vito La Fata is the founder of Fitness Profit Systems, host of The Fitnesspreneur’s Life Show, creator of The Online Business Blueprint, a certified high performance business, Superstar Diamond Beachbody Coach, and overall fitnesspreneur. He has impacted thousands of people with business coaching, fitness programs, weight loss and helping create online businesses. Vito helps fitness professionals and fitness business owners develop a plan to take their passion for fitness and turn it into profit so that they can live “the Fitnesspreneur’s Life” which is an abundant life with skills and abilities to launch their business, income and lifestyle above the industry norm. Vito’s business and marketing strategies help fitness businesses attract income, generate wealth and create high performance success. As an internationally recognized speaker and writer, he has contributed to IDEA Health, IHRSA World Conference, MindBody Conference, Australian Fitness Health Expo, Todd Durkin Mastermind Group, Canfitpro, Fitness Business Summitt, Fitness and Club Industry.

Bill Parisi is an internationally recognized fitness business expert and the founder and C.E.O. of the Parisi Speed School. Bill holds a degree in finance from Iona College and was a two-time NCAA Division I Track & Field All-American in 1988 & 1989. While at Iona Bill competed at the 1988 U.S. Olympic Trials in the javelin throw.   After graduating college in 1990, Bill attended the University of Florida where he studied human anatomy/physiology and served as a Graduate Assistant Strength Coach to the Gators Track & Field and Football teams. In 1991 Bill became a Certified Strength & Conditioning Specialists (C.S.C.S.) through the National Strength & Conditioning Association.  Throughout this time he traveled the world to gain more knowledge about the best strategies on sports performance training.   Bill eventually moved back home and founded the Parisi Speed School in late 1992. Armed with only a $500 dollar van and a motivational speech, he became one of the originators of the Youth Training Industry in the United States. In 1993, Bill opened up the first sports performance facility within a Health Club in Wyckoff, NJ. At this time, Bill was a consultant to the NY Giants and was also commissioned by Nike to help develop the original high school football combines that were held across the nation.   By 1996, Bill's facility in Wyckoff became the highest grossing club per square foot in the country. This success, and excessive growth of his client base, allowed him to open his second club in Midland Park, NJ. This 17,000 square foot facility again dominated the marketplace and became nationally renowned in terms of sports performance training. In 2000 Bill built his flagship facility in Fair Lawn, NJ. This 32,000 square foot center has been home to over 50,000 athletes and hundreds of professionals in every major sport. This facility has become synonymous with world-class training, and 2009 Men's Health named it one of the Top 10 gyms in the country. In 2004, Bill opened his fourth facility, a 29,000 square location in Morris County, NJ and then realized that in order to impact as many youth athletes as possible; it was time to launch the program nationally through a franchise format.   In 2005, the Parisi Speed School began franchising to existing health related businesses to expose as many athletes as possible in the U.S. Now in 2013 there are over 75 facilities in 27 states across the country, and the Parisi Mission continues to expand. According to Franchise Times (2009), the Parisi Franchise was named one of the top growing franchises in the U.S.   Today, Bill still presents to thousands of business owners, athletes and coaches per year. Bill has lectured for NFL, Nike, Reebok, IHRSA, IDEA, NSCA, ACE, ACSM, Club Industry, Perform Better, and has been commissioned for 8thyear in a row to present for the NFL at the Hall of Fame Induction Ceremony Football Development Clinic in Canton, Ohio. He also has contributed content for NFL Youth Development and USA Football Coaches on-line library and writes a monthly article on Performance Training and The Business of Sports Performance. In addition to speaking and writing, Bill has been featured on Fox Sports, ESPN, CNBC, CBI, and in Running Magazine.   The SMARTER Team Training Audio Interview Series has been developed to share insights from some of the best in the industry. Stay tuned for more insights, tips, drills, and techniques to come from STT. Be sure to share the STT Audio Interview Series with coaches, trainers, parents, and athletes too.   Visit STT at http://www.SMARTERTeamTraining.com . Listen to STT on iTunes at http://sttpodcast.com . Join STT on Facebook at http://www.facebook.com/SMARTERTeamTraining . Subscribe to STT on YouTube at http://www.youtube.com/SMARTERTeamTraining . And follow us on twitter at http://www.twitter.com/SMARTERTeam . SMARTER Team Training has been developed to focus on athlete and team development, performance, and education. By incorporating the SMARTER Team Training programs into your year round athletic development program, you will decrease your injury potential, increase individual athleticism, and maximize your team training time.