Podcasts about email marketing software

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Best podcasts about email marketing software

Latest podcast episodes about email marketing software

Legal Marketing 101
What should I look for in my email marketing software?

Legal Marketing 101

Play Episode Listen Later Mar 18, 2024 12:09 Transcription Available


What should I look for in my email marketing software?Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack. We zero in on three crucial considerations, from integrations to automation, that will make or break your email marketing efforts. Could your legal firm's marketing strategy use a secret weapon? Let's unlock the potential of email marketing software together.Email Tool Tester Smart FinderVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comBrought to you by: ThumbsUp SurveySupport the show

Easy Email Marketing with Yael Keon
Email Marketing Software Update Roundup

Easy Email Marketing with Yael Keon

Play Episode Listen Later Nov 26, 2023 41:53


A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don't end up in spam jail. Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not.Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday.Timestamps for each software: 14:32 ActiveCampaign 21:03 Klaviyo 26:25 MailerLite 31:56 ConvertKit 36:03 MailChimp 40:21 Wrap up If you want help setting up your software check out the below courses: How to… ActiveCampaign How to… MailerLite How to… Klaviyo How to… ConvertKit   More helpful podcast episodes: The ActiveCampaign Episode The MailerLite Episode The Klaviyo Episode The ConvertKit Episode The MailChimp Episode Email Deliverability Demystified Using ChatGPT for your Email Marketing Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Shop The Email Marketing Superstore Join The Email Experience Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Go Berserk With Email
How Superior Customer Service Built the Best Email Marketing Software

Go Berserk With Email

Play Episode Listen Later Oct 11, 2023 21:31


Most companies treat customer service like a necessary evil, and it shows. They staff their help department offshore. With people who use fake names, can barely speak your language, and give canned responses to your problems. Or the support team is so restricted in what they can say you feel like you're chatting with a robot. And sometimes you are! Why should you have to type “human” over and over before you get help from an actual human?! But you can leverage customer service into a powerful asset–a tool that produces happier customers and a better company culture. You might even find a gem in your customer service staff who you can promote to greater responsibility. Somebody who will give more to your company than any dot-com job site candidate ever will. In this episode, BerserkerMail co-founder Troy Broussard explains how and why world-class customer service is the golden goose to fuel business' growth. And he'll show you how to use the same principles to help your business, no matter what you sell. Listen now.  Here are some highlights: The “hiding-in-plain-sight” place to grow your business. An afterthought for most companies, and the reason they die young. (1:49) Why staffing your help desk with paying customers produces better answers to support tickets, and the human touch AI can't match. (2:50). How to build a company culture that creates employees so loyal they'll tattoo your logo on themselves–voluntarily, and without being asked. (6:15) The “bank manager test” so you never hire the wrong person for a job. Save your team, your customers, and your bottom line from endless headaches. (8:30) You'll never have a breakthrough if you think like everybody else in your industry. How to introduce contrarian thinking into your work so you can separate yourself from the pack. (13:00) Uncensored look at the gut-wrenching reality of building a funnel, and why great customer service attracts better customers without the nausea of “funnel fever.” (14:00) Why growing a software business too fast will put you out of business. (17:13) An “audacious” formula that flips rude clients into raving fans. (17:53) To get a free BerserkerMail test drive with no credit card required go to https://StartMyTestDrive.com. 

Go Berserk With Email
How to Go Berserk with Email Marketing Software that Works

Go Berserk With Email

Play Episode Listen Later Oct 4, 2023 19:29


You've used all the different email marketing software. And they're so convoluted! They make you pay for features you don't even want (and never use). And at the snap of a finger they can ban you, robbing you of your livelihood. It's all so ridiculous you wonder: “Do the people who made this even send emails?!” Nuclear engineer turned email software developer Troy Broussard wondered the same thing when he consulted with clients who struggled with these confusing tools.  In this premiere episode, Troy explains how his passion for email marketing led him to partner with email marketing expert Ben Settle to build BerserkerMail– software that maximizes the power of email marketing for entrepreneurs without the complexity of existing software. He'll also share why email is the “meat and potatoes” you must be good at if you want your business to thrive, and how to get along with a business partner…even when you're both headstrong and driven. Show highlights include: The intensity recipe to create all the energy you need at work to dominate your to-do list and wow your peers (even if enthusiasm doesn't come to you naturally). (2:13) Why email is the “entrepreneur's lead domino” of business, and why podcasts and social media will always leave money on the table without it. (4:14) Two Metallica truths to resist unprofitable distractions and stay focused on email marketing so you can bring home the bacon.  (4:47) The absurd reason email marketing platforms are so complicated. (5:25) How to “stay in your lane” with your fellow hard-charging business partner so you can collaborate without ripping each other's throats out. (6:49) The silent “third partner” in a business partnership, and why ignoring her will sink the business. (No, it's not your wife). (9:50) To get a free BerserkerMail test drive with no credit card required go to https://StartMyTestDrive.com. 

The Business Fondle
015. This is the best email marketing software for your business

The Business Fondle

Play Episode Listen Later Sep 21, 2023 22:16


Asking someone what email marketing software to use is just like asking someone for the best chocolate cake recipe — what they recommend is going to depend on their preferences without any consideration for yours.Email is the exact same. Choosing software is personal to your business. And rather than go with the crowd, I'd encourage you to get clarity on you're after. So let's uncover the perfect software for your business!RESOURCES:Shit Hot Email Content PlannerGive Good Email - https://www.professionalbabe.com/give-good-email/ To get 50% off your Flodesk subscriptionTo get one month free of KajabiSupport the showIf you're craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

The $100 MBA Show
MBA2366 Q&A Wednesday: What’s the difference between a CRM and an Email Marketing software?

The $100 MBA Show

Play Episode Listen Later Sep 20, 2023 16:43


Are you confused about the differences between a CRM and an email marketing software? Are you wondering which one you need for your online business? Whether you’re just starting out or looking to scale your business, this is a vital distinction to understand. In this episode, we’ll dive into the differences between a CRM and […] The post MBA2366 Q&A Wednesday: What’s the difference between a CRM and an Email Marketing software? appeared first on The $100 MBA.

The $100 MBA Show
MBA2366 Q&A Wednesday: What’s the difference between a CRM and an Email Marketing software?

The $100 MBA Show

Play Episode Listen Later Sep 20, 2023 15:49


Are you confused about the differences between a CRM and an email marketing software? Are you wondering which one you need for your online business? Whether you’re just starting out or looking to scale your business, this is a vital distinction to understand. In this episode, we’ll dive into the differences between a CRM and […] The post MBA2366 Q&A Wednesday: What’s the difference between a CRM and an Email Marketing software? appeared first on The $100 MBA.

Easy Email Marketing with Yael Keon
Course Creators: Choosing the right email marketing software

Easy Email Marketing with Yael Keon

Play Episode Listen Later Aug 13, 2023 22:08


Finally it's the course creators turn. (Or membership owners, or digital downloads stores, or online programs deliverers). Basically if you are selling scalable offers, this podcast episode is for you if you want help making the decision about the best email marketing software for you. (E-commerce was covered back in episode 78 and services in episode 84)In this episode, I compare the email marketing options for e-commerce businesses specifically including: Kajabi MailChimp MailerLite ActiveCampaign ConvertKit I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision.   If MailerLite in particular strikes your interest, then you may want to check out my new course “How to… MailerLite”. Get it here. Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Easy Email Marketing with Yael Keon
Services: Choosing the right email marketing software

Easy Email Marketing with Yael Keon

Play Episode Listen Later Jul 2, 2023 19:11


It's that time again where I answer the FAQ of “what's the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses.(E-commerce was covered back in episode 78  and digital products you'll get your turn soon!).In this episode, I: Breakdown the big considerations service-based businesses need to take into account when making the right choice for them.  Share the number 1 stumbling block and how to overcome it Introduce your options including native CRM's, MailChimp, MailerLite and ActiveCampaign I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision. If ActiveCampaign in particular strikes your interest, I want to invite you to a special ActiveCampaign Essentials training I have coming up on July 20th. You can register to attend live or catch the replay by going to yaelkeon.com/activecampaign. Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Easy Email Marketing with Yael Keon
E-commerce: Choosing the right email marketing software

Easy Email Marketing with Yael Keon

Play Episode Listen Later Apr 9, 2023 20:59


It's that time again where I answer the FAQ of what's the best email marketing software for my business - but instead of talking generally I want to get stuck into the specifics for e-commerce businesses.(Services and digital products you'll get your turn soon!).In this episode, I compare the email marketing options for e-commerce businesses specifically including: Shopify Email AutomateWoo MailChimp MailerLite ActiveCampaign Omnisend Klaviyo I'll talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision for your business.   If Klaviyo in particular strikes your interest, I want to invite you to a special Introduction to Klaviyo training I have coming up on April 27th. You can register to attend live or catch the replay by going to yaelkeon.com/klaviyo   Want to see more of what I get up to when I'm not podcasting?  Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Let’s Talk Business with Stephanie A. Wynn
Two Tools to Help Authors Get More Book Sales

Let’s Talk Business with Stephanie A. Wynn

Play Episode Listen Later Nov 18, 2022 13:49


Here are two topics discussed in this episode:  What is Email Marketing Software?Why You Need A Targeted Pitch List? Two author business tip takeaways:1.Select an Email Marketing Software2. Create Targeted Pitch ListDo you need a solution to a problem you are experiencing in your book, your brand or your business?Sign up for the  Jumpstart Your Six Figure Author Brand StrategyNeed  help building your author brand? Grab Your Copy of I've Published My Book Now What? A Simple Guide To Establishing A Successful Author Brand. Click here for Convertkit.Freebie: 30-Day Author Marketing Calendar Follow Me on Linkedln: www.linkedin.com/in/stephanieawynn

UBC News World
Attract More Customers With This Independent Restaurant Email Marketing Software

UBC News World

Play Episode Listen Later Oct 26, 2022 2:24


Want to supercharge your restaurant's customer loyalty campaigns? Sign up for Platr and automate irresistible email marketing offers that engage new and existing diners alike. Learn more at https://www.platr.co

The $100 MBA Show
MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business?

The $100 MBA Show

Play Episode Listen Later Sep 21, 2022


Email is one of the most powerful tools for an independent business. As they say (and as we often repeat) “the money's in the list.” For all the marketing channels out there, email still gets the best results in terms of reach and conversions. But there are way too many email platforms out there. Today, […] The post MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business? appeared first on The $100 MBA.

The $100 MBA Show
MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business?

The $100 MBA Show

Play Episode Listen Later Sep 21, 2022 12:57


Email is one of the most powerful tools for an independent business. As they say (and as we often repeat) “the money's in the list.” For all the marketing channels out there, email still gets the best results in terms of reach and conversions. But there are way too many email platforms out there. Today, […] The post MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business? appeared first on The $100 MBA.

New Street Smarts
Best Email Marketing Software For Small Businesesess and Personal Brands

New Street Smarts

Play Episode Listen Later Jul 17, 2022 10:54


In this episode of the New Street Smarts Podcast, We talk about the best email marketing platform for small businesses and personal brands. This video will give you a general overview of what you should be looking for in your email service provider (ESP)... Or what "red flags" you should try to avoid. If you have any other questions on what email marketing platform will work best for you, feel free to send me a DM on Instagram and I'll try my best to get back to you. Thanks for watching! Want more email marketing tips? Go here to grab some free email marketing training: https://www.emailincubator.com/5 ----- Here's the link to my current email marketing software (Getresponse) - https://www.getresponse.com/?a=mdJ3gvHfVt ----- Connect with me on social media: Instagram- https://www.instagram.com/itsalonsoperez/ TikTok- https://www.tiktok.com/@itsalonsoperez? LinkedIn- https://www.linkedin.com/in/alonso-perez-3b09541a6 Pinterest - https://www.pinterest.com/itsalonsoperez/ Check out my blog where you'll find more online side hustle ideas - https://newstreetsmarts.com/

The Unofficial Shopify Podcast
The Most Controversial Way to Get Subscribers

The Unofficial Shopify Podcast

Play Episode Listen Later Jun 21, 2022 44:03


In this episode: An email insider exposes how to acquire the email addresses of anonymous website visitors who don't make a purchase or fill out a form. You read that right. But is it even legal? And if so, what are the risks and ROI?Our guest should know, after all he's an email marketing veteran with a successful exit under his belt.We're joined by Adam Robinson, founder and CEO of GetEmails, which he's bootstrapped to 10m ARR in 24 months with six people. Prior to GetEmails, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.Show Linksgetemails.com - We'll give you 25% off for the first 3mo ... just use the offer code UNOFFICIAL when you sign up.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Writing Pursuits
30: What is the best email marketing software for authors?

Writing Pursuits

Play Episode Listen Later Apr 27, 2022 17:52 Transcription Available


What do you do when your email service provider changes their product, changes their pricing, and doesn't let you migrate your data to the new platform? This is what happened to me and thousands of other clients lately when MailerLite rolled out their newer, better, shinier MailerLite and assured their existing clients that the "classic" version would continue to function for some time to come at the existing pricing structure. But all new clients would only be able to sign up for the new MailerLite. This is what I did. Resources:https://www.emailtooltester.com/en/email-deliverability-test/ (Email Deliverability Test: A Detailed Look at the Best-Performing Tools) by Inka Wibowo on April 21, 2022 https://www.mailerlite.com/blog/new-version-of-MailerLite (First look: The new version of MailerLite is preparing to launch) by Ignas Rubezius on March 1, 2022 https://www.mailerlite.com/blog/introducing-new-MailerLite (Introducing the new MailerLite: What's new (+ FAQ)) by Ignas Rubezius on March 22, 2022. Links:https://www.writingpursuits.com/captivate-podcast/1/WritingPursuits.com (WritingPursuits.com) Instagram: https://www.instagram.com/writingpursuitspodcast/ (@WritingPursuitsPodcast) https://theauthorlife.com/editing/ (Three Story Method Certified Editor) https://www.kathresemckee.com (KathreseMcKee.com) https://www.mailerlite.com/a/w0b4qwbvfg (Mailerlite (affiliate link)) https://www.yourfirstchapter.com (YourFirstChapter.com) Mentioned in this episode: Get Your First Chapter Rubric at FirstChapterRubric.com Is your first chapter ready? Be confident! What if you had a resource to help you figure out the strengths and weaknesses of your first chapter? An objective, informative rubric to go by? If your first chapter doesn't work, then you have probably lost a customer for life. Or a chance to sign an agent or get a publishing contract. Don't leave things to chance. This rubric will help you identify the problem areas in your first chapter and figure out how to fix them. Be ready for queries. Be ready for readers. Get the results you dream about. Go to FirstChapterRubric.com.

Launch and Scale
55 - The Best Email Marketing Software For Shopify Stores In 2022

Launch and Scale

Play Episode Listen Later Feb 28, 2022 21:15


I've done a lot of research and testing, so in this podcast, I'll show you what I believe is the best email marketing software for Shopify stores in 2022. With so many options to choose from, it can be hard knowing which email marketing software is right for you. There are some things that every shop owner should consider before making their final decision like; free or paid service plans, automation features and simplicity/ versatility. In this podcast, I'll show what factors into my choice of an excellent Shopify-compatible Marketing Automation Tool (that's also permanently available)

Designing Your Life Today
Setting Your Best Business Goals

Designing Your Life Today

Play Episode Listen Later Nov 26, 2021 23:52


Setting Your Best Business Goals Starting with Business Systems that Bring Success On Designing Your Life Today featuring Pat Council find out what is involved in Setting Your Best Business Goals.  Start putting systems together that will increase your revenues and help your business flow with more ease. Mentioned on Show: Business Tool:  Email Marketing Software 

Hot Internet Marketing Products
Episode 202: Clickvio22 Review, Bonus Demo – The Newer Way To Send Emails

Hot Internet Marketing Products

Play Episode Listen Later Nov 18, 2021 3:56


Clickvio22 - https://www.marketingsharks.com/176974-2/Proven Email Marketing Tech That Powers Up Any Autoresponder With 4x Opens & Clicks!How can a builder deliver better inboxing?Most email builders create “bulky” emails that are not mobile-first. That is, they render awkwardly on different devices. And this rendering is also affected by what ESP they are landing in (gmail/hotmail/yahoo etc.)Clickvio22 is based on the new form of email formatting – the latest version of MJML technology (you can read more about it here: https://mjml.io/faq) It was created by MailJet and then offered to the community as an open-source platform. We have utilized to help create drag-and-drop emails that look good across all devices and render well on all ESPs as well.There are a couple of reasons it gets better inboxing:1) Fully responsive codethat is more consistent according to modern browsing requirements2) As emails land in inbox, they get better engagement even on mobile (due to better user experience) which results in generally positive sender email/domain/IP ratings, which further improves the reputation in the eyes of ESPs (we know this from extensive research)And generally, this leads to more clicks (hence the name clickvio), coupled with the fact that we have a countdown timer, social and other widgets in the builder.Clickvio22 - https://www.marketingsharks.com/176974-2/

Oral Bites
Activecampaign email marketing software

Oral Bites

Play Episode Listen Later Aug 16, 2021 36:03


Will Kate and Carl chat with Shane from Activecampaign on how their cloud-based software can be used to design email campaigns for patients and clients about what's happening within your business 

Affiliate Marketing
Email Marketing Software Requirements

Affiliate Marketing

Play Episode Listen Later Jul 4, 2021 7:09


This episode is also available as a blog post: https://changningliu.com/2021/06/25/email-marketing-software-requirements-email-marketing-course-4-63/

email marketing software software requirements
Hey Nataliya! (with Nataliya Rey)
The BEST email marketing tool for 2021 (Email Marketing Software Review)

Hey Nataliya! (with Nataliya Rey)

Play Episode Listen Later May 19, 2021 11:07


This is the BEST email marketing tool for 2021 (Email Marketing Software Review) ▬▬▬▬▬▬▬▬ Do you want to know what is the best email marketing tool/software/platform for 2021? I’ve researched and tested some of the biggest names in email marketing software, and this one is by far my favorite, and the exact tool I recommend all my digital marketing agency’s clients. Watch this video to find out the very best email marketing platform available today and that will allow you to create better campaigns, increase your open rates, and get more sales… in one super affordable price. WHAT I COVER IN THIS VIDEO: ▬▬▬▬▬▬▬▬ 1. What is email marketing, and why it’s important 2. What should you look for in an email marketing software (DON’T MISS THIS!)

Fit Pro Marketing
30. Best Email Marketing Software for Fitness Marketing

Fit Pro Marketing

Play Episode Listen Later May 19, 2021 12:26


So a question I have been asked hundreds of times from online fitness coaches is… What is the best email marketing software to use for my online fitness business? Email marketing is really the OG when it comes to marketing and there are mixed reviews when it comes to it's effectiveness. But in my opinion there's nothing more important than owning your own list and being able to control it and that's what email marketing provides. In the several years I've been in the industry I can say I have gone and tested the majority of the email marketing software that are out there. And have achieved results for both ourselves and the hundreds of clients we've worked with. So in this episode, I'm going to share with you my thoughts on the top 3 email marketing platforms and dive into which is the best option for you depending on what stage your online fitness business is at. I'm going to be giving you the pros and cons between each email marketing platform looking at both free and paid options. Plus the five things that you should look for when deciding which email marketing software will work for you. Enjoy the show! Need help with your Online Fit Pro Business? Check out my Youtube channel: http://go.davejcrawford.com/youtube

Easy Email Marketing with Yael Keon
The Best Email Marketing Software

Easy Email Marketing with Yael Keon

Play Episode Listen Later May 16, 2021 16:30


Welcome back to Easy Email Marketing. In this episode I'm answering the question I'm most frequently asked whenever I'm delivering a free training. And, if you haven't guessed it already, that million dollar question is “What is the best email marketing software?”.   Topics covered in this episode include:​ ​   Why asking for people's opinions on which email marketing in Facebook groups etc. is only going to add to your overwhelm Five-decision making criteria to choose your email marketing software   Here's the links to the email marketing software I do mention in the episode: ActiveCampaign* (*affiliate link) ConvertKit FloDesk Kajabi (membership platform with integrated email marketing software) Kartra (membership platform with integrated email marketing software) Klaviyo Mailchimp MailerLite Omnisend   And, the all important tool to help you find the best email marketing software for your business: yaelkeon.com/software   Want to see more of what I get up to when I'm not podcasting?  Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas   And don't hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information.

The Mind Of George Show
3 Non-negotiables for email marketing mastery

The Mind Of George Show

Play Episode Listen Later Feb 10, 2021 31:16


Email has always been a thing since the internet existed. People overcomplicate email and how they create an email plan or lack of an email plan and put crap into the world and expect a positive result and basically miss the foundations required for it to be successful. There are all these different things that people see and they try and they do. And then they're like, look, this worked, look, this work, look this work. And then they'll go teach you the strategy and tactic without telling you the foundational stuff that made it work. Then you burn and kill your list. Then you get a horrible sender score. You get blacklisted, your open rates, go down, your click through rates, go down.There's the complacency of people teaching it. And then there's the complicities of us thinking that a strategy and a tactic can literally outperform bad habits or bad foundation or a bad plan. And eventually you can no longer out-hustle our out energy, something that is ineffective or not good from the get-go, you're building a house and the roof starts to collapse.The three non-negotiables for email marketing mastery.I think when the word email comes up, this thought needs to be the only thing that goes through everybody's head. These solves for 75% of the equation when people struggle with email marketing. Stop ignoring your childrenYou must feed the children you have. First before you adopt any new ones, you must feed the children you have first before you adopt any new ones. That is non-negotiable number one. What do I mean by that? Do I don't think the solution to your business is getting more people on your list? When the people on your list aren't being nurtured, aren't converting, aren't escalating, aren't responding and your open rates and click through rates are going down. That's not how to do something different. That brings more people into a broken ecosystem. And so if you have a list of 5,000, 10,000, a hundred thousand people, and your open rates are 13%, 10%, you're not getting really good conversions, your emails, aren't really working that well, your solution is not to go add more people to the list to recreate that same energy.Now, yes, you may have gotten that list from giveaways or joint ventures in the past and not nurtured them, but still. In order for email to be effective in order for it to be a leverage tool for you, you need to make sure that it's an asset and not a liability. And so you must feed the children you have before you adopt any new ones. You must feed the children you have before you adopt any new ones. Your home has to be solid and sound before you can live in it. And then. Once you live in it, it has to be solid and sound for other people to live in it. You have to have enough food, you have to have enough shelter and water and blankets.And so if you have that, then it's time to go start building your list again. But if you think that. I'm going to wait. I have this list that's been sitting there for 90 days or 120 days. I'm not going to talk to them, but I'm going to go build more. I'm going to focus on getting leads. I'm going to focus on getting leads. All you're doing is costing yourself, time, money, and energy, and you're literally pissing away all the potential that's in your business. These people whose emails you have them at some point or another, they trusted you. They wanted to be in a relationship with you. They wanted to learn from you. They wanted to buy from you. They wanted to consume your content. They are sitting there waiting. Like a child that you adopted to love. And then you're like, you know what? I want a new model. Let me go get more of them. And then the new children you bring in become that same container. And it's a very bad game, but our job is you're going to keep an email list.Why are you holding it for potential that will never be realized when it's neglected. Why are you hoarding a list for potential that will never be realized because it's neglected. You have to make a decision, but having a big email list of no one that engages no plan, no strategy is not an asset. It's a liability. It costs you money. It costs you time. It costs you energy. If you're going to have a list, you have to use the list. If you're going to have somebody emails, you have to use the emails. And if you're going to spend time, money, or energy, adding more people to your email list, you need to make sure that's an asset instead of a liability.fulfill on your promiseYou must fulfill on your promise. The moment they opt in because it's on them. That's not what I said, whether it's an opt-in or whether it's a paid product, your job is not done. The moment you get their email or their credit card, your job is only done when they have implemented what it is that you've promised or done their due diligence to get as much as possible as you help them.See, a lot of people think that when somebody buys your product, your job is done. That's the beginning of the game.That's 1% of the journey getting somebody to buy the other 99% of the journey is where businesses want. That's when you get somebody to use it, to change their habits, their behaviors, to get a result, to stay forever, to escalate into become a marketing machine. Those are the spots where the magic happens. And so the second most important thing you can do is fulfill on what you promised, which means if you're offering somebody a lead magnet to help them in seven days, you better not have one email and just expect that they're going to put it into practice. Think about the times we download stuff, we download it. It lives in our download folder. We tell people, give me your email and we're going to help you get these three things. We're going to help you get these three things. We're going to help you learn this two things we're going to help you do this in this seven days. And then the moment they come in, we put it all on them and expect it to work. And then when it doesn't, we get frustrated at them and then we'll send them a sales email and get upset. They didn't buy, but they couldn't have bought because they didn't even make a step towards the goal that we promised them we'd help them with. And because we didn't show up with a customer journey, a container, they could never trust us in the first place to give us their credit card. They were one step closer to you. One step closer to their goal. One step closer to being an ideal customer, but none of that can happen if you don't fulfill on your promise. And so if you tell somebody you're going to help them cook and you send them a 15 page ebook, you're not helping them cook. Most of the time you're creating reactants. And then instead of you being the solution, you now become a pain point and then they're less likely to engage with you on social, read your emails and buy from you because now it feels difficult instead of it feeling easy. So it can be completed your creating an anti-marketing machine.Do not segment for diminishing returns.I have seen people have hundreds and hundreds of segments. Like they are spending a full week, like 40 hours to send one email to their list because they're sending it to 66 different segments of that same list. You cannot out segment a bad plan. And you have to be focused on what's deeper. I see people trying to segment to distract from missing the bigger picture from planning, the bigger picture from planning, the bigger customer journey segmentation is amazing.I can use that segmentation to better enhance and personalize my customer journey. But if a customer journey does not exist in the first place segmentation, isn't going to magically make it happen. If you don't email people consistently. And then you're like I'm going to email this segment to re-engage it, you re-engage it. But then there is still an inconsistent journey. They're still not going to stick around matter of fact, they're going to disappear in this time. You can't recover them. And these points, all feed each other. Think about this. You can't adopt any more children until you feed the ones that you have. What are the reasons we segment? Normally, the only reason we segment is so that we can personalize a journey or we can personalize information to meet people where they are to take them somewhere different. But if we're just segmenting and personalizing things to try to get higher engagement or to get people to open something, but there is any bigger plan in place. There isn't a bigger journey. There isn't a vision. You just end up spinning your wheels and creating more and more reactive with your customers. And so then you have this massive list, that's getting eight to 10% open rates, and then literally you feel like all you can do is sell every email to try to cover any bit of overhead. And then every time you sell, you're losing more and more.Then if your list does lose engagement, you can come to the table and use our AAA method, our nine set method for reengaging. For email marketing mastery is not segmenting for diminishing returns, not being obsessive or pedantic about all the ways you could do it. And instead being really focused on the higher level customer journey and that. We understand that consistency and relationship and depth with customers is what's going to move the needle. And really the biggest game is understanding that the purpose of email isn't just to sell. Email reminds people why they like you email holds them accountable to commitments. They've made email increases your organic social engagement by triggering a social trigger. Email helps you deepen relationships. Email helps you automate personalization. Email helps you collect customer data and email helps you sell.If you have not watched my on-demand training for the eternal flame method, you need to go watch the training. We're playing with branding and name right now, but no matter what this website is going to exist. www.Eternalflamemethod.com. It's an on-demand training. It's an asset that you own. It's a way to communicate. It's an invitation into people's homes and it is the most powerful tool when done correctly.

The Mind Of George Show
PIP For Customer Journey & Email

The Mind Of George Show

Play Episode Listen Later Feb 3, 2021 25:41


Welcome back to another episode of the mind to George show. Today is a winning Wednesday. I had to look at my notes. It's been a couple of days since I've recorded since we just moved across the country. From the bottom of the country to the top of the country, but we are here. If you're watching this on video, you see a big Montana state image behind me because I am officially a Montana resident. And for those, and you're like no. I already got my license. I already have a Montana license. What, so we are here. I am happy. I am so glad to be here. This is home. This is where my family wants to be. My kids are in school and they are super happy.Everything is good. And I love the weather. It's 30 degrees every day. So I get to wear shorts with my pink shoes and my hoodies walking around. The road trip will have to be a podcast all on its own, the lessons, the reflections, and all of those things, which I will do soon because I had a lot of breakthroughs as an entrepreneur, as a business owner, just from being in the car for four days and meeting different people all over the country through five different States as we drove.But today we're going to be talking about the customer journey. When we talk about the customer journey and what I call the PIP method. PIP analogy. I don't know. I just put the words together, but I like the word  PIP. And so PIP for customer journey stands for planning, intentionality, and patience.Nd I get asked all the time, like, how do you create customer journeys? How do you create customer journeys? What do you think about when you do it? What do I need to think about. And so I took some time and I literally went through my entire process numerous times and wrote down, okay, this is what goes in. This is the question I asked myself, this is what I put into it. This is what I think they should do. And these are the exact questions I use for myself, my clients to create customer journeys. And so before we get into the customer journey, You're watching this on video. You're going to see me moving in my chair a lot.Normally I have a cup of coffee to wake up in the morning and not really, it doesn't wake me up, but I know a lot of people do. It's like the best part of waking up is Folgers in your cup. I found a new way today. I found a new way to wake up in the morning and I have more energy than I've ever had, and I can't stop moving in my chair.And so I'll tell you about that. I'll just tell you right now, I fell down the stairs this morning. I literally fell down the stairs. We're staying in an Airbnb with some really steep stairs and I was carrying the trash out and I slipped and I landed on my back and fell down the stairs, proceeded to lay on the floor and cry for about five minutes. I couldn't move. I actually my wife came down and I thought I was going to have to go to the hospital. I couldn't move. It hurts so bad. And then I had a family pile around me, Branson and Cheyenne, and my wife were all standing around me playing on the floor at the base of the stairs, like bawling. And like dry heaving, I was nauseous. It hurt so bad and I couldn't really move. And they were just sitting there witnessing this. And I don't know if you ever had that feeling. You get hurt. You want to be alone because you just want to dope. Really it's from the level of vulnerability that's expressed in that moment, but it was amazing and I'm okay.I can walk really slowly. I think I'm just going to have a big bruise and I'm going to pay attention to it, but yes, if you see me moving in my chair, it's because before I had my coffee this morning, I decided it didn't wake me up enough. I decided to take a trip down the stairs. And so that's, what's feeling up for me right now in my back as I move.So let's talk about PIP. Let's talk about the customer journey. So when we think about the customer journey, when you think about the customer journey, when I think about the customer journey, one of the ways that I like to envision the customer journey is if this customer, if this amazing human being was standing right in front of me, like if they walked into this office that I'm in right now and they're like, Hey, George, I could really use your help.With my email marketing, I could really use your help with my team culture. I could really use your help on my social media marketing. I would ask them a couple of questions and I would give them a solution that let's have Hey, buy my yeah. Now course. Or do whatever. Or, start here. I would give them one thing to do.And then as soon as they have that kind of path, I would be like, okay, go do that thing and come back. And I envisioned, they come back into my office the next day and I'm like, okay, what are they going to do today? And I'm like, okay, go do that thing. Come back tomorrow. They come back, go do that thing.Come back tomorrow. I like to envision customer journeys with people standing in front of me, think about our experiences. When we walk into the grocery store, when we walk into an Apple store, when we walk into a car dealership, when we go to get our taxes done, when we have to go to the DMV, like you want to talk about somebody who should really hire me to help with their customer journey, it would be the California DMV.Now that I'm not in California. I got my license in 10 minutes at the DMV in Montana yesterday. And I live in a big town, like big town. I walked right in 10 minutes later, had a license. I've been here for a week. Totally different subject. But I like to envision what it's like when somebody walks in, when somebody gets in front of me, when somebody is like, Hey, I need your help. I'm like, I got you do this one thing, do this one thing. And I do that because. In my opinion, with what I've noticed in the world of digital marketing is that people tend to try to compress an entire journey into a day or into an email, which actually makes your customer have less of a chance of success.It's okay to have patience that it takes seven days to do something it's okay. That you should only do one thing a day. None of us can do 8 million things a day. And so I like to envision that when I'm thinking about the customer journey, and so now let's get into PIP. Pipit PIP. This is like the PIP method.I'm still building it out, but it's the PIP method. It's what I like to call it. So PIP is for planning, intentionality and patience. So planning, what goes into the planning stage of a customer journey? These are some of the questions that I like to ask, and I'm literally telling you exactly what I use, what my team uses, what we teach over and over again.So the first thing is we have to identify who we're talking to. So you have to know who are you talking to? And when we think about the who, these are the questions that we ask, what information from their before or after state, do we know that we can speak to to entice them or attract them to take a next step.So think about permission-based marketing, using story. What story can we tell? Can I tell my story? Can I tell one of my team stories? Can I talk about something that I felt in the realm of a story that would entice them to take the next step with us? So when I'm thinking about who are we talking to, what information from the before after state, do we know that we can speak to what information do they need to know? What belief do they need to have and what present pain do they want to move away from? What do I have that can help them get to their after state? So when I'm thinking about planning, step one and planning is knowing who I'm going to talk to. Step two under the planning is what do we want them to do? So now that I have the, who I go to the what? What do we want them to do? If it's to buy what's the best sales mechanism? Is it a call? Is it an order form? Where do we want them to go? If it's a lead magnet? Is it better to be a video as an audio? Should it be seven days or 14 days? What would we give to our ideal customer? Or what would we want if we were going through the same journey, what do we want them to do?And so the first thing I do in the plan is I get to the who, the second thing I do is I get to the what, and then the third thing I do is I get to the, where. Where do we want them to go? So I know who, I know what do I want them to do? And then I know where do I want them to go? And then the most important part of the plan, the most important part of the plan is what happens if they don't join. And this is where most people miss it, but what if we want them to buy? And they don't buy. We need to have a plan. Otherwise they just get pushed away and they feel transacted upon what happens if they opt in or they go to the landing page and don't opt in.Have we thought about Oh, that's going to happen. We're not going to convert a hundred percent, but if we think about it, can we have a retargeting ad? Can we do blank? What happens if they opt in, but don't download it. What happens is that they opt in and don't open the email. You have to ask yourself all of these things to plug all the holes in the bucket, and then you take all of those ingredients and you ask yourself, what are the next steps?And so when we think about the plan. The purpose of the plan is to gather all of the ingredients you need to potentially make a recipe. And so the worst thing that can happen is you in the kitchen, cooking a family meal for 20 people of your family on a holiday everybody's expecting to eat in 30 minutes, and then you get into the middle of a recipe and realize you don't have all the ingredients. You're not going to be able to make it to the store. You're not going to be able to feed everybody. You're not going to be able to switch it. You're in a situation that's impossible to get out of because you didn't have all the ingredients to start with. That's a really important distinction when it comes to customer journey is the planning stage you gathering all of the ingredients required. In order for you to build the customer journey.So that's what goes into the planning stage. And then after the planning stage, we get into the intentionality phase. We have all the ingredients, right? We know what recipe we want to make. And so in the intentionality phase, this is where I start to think about how can I serve these people best not, how can I get in and out as fast as possible now, how can I send them one video with 85 things, but it's like, what would be the best. The most effective for me and for them to deliver on the promise after state that I made, whether you opted in and I promised you something, how can I get you there? Whether you bought? And I told you, you'd get there. How can I best get you there? And so under intentionality, the first thing that I like to think of is my cadence. What is my cadence? How often do you need to hear from me? And for how long do you need to hear from me in order to trust me or for me to stay on top of mind for you? To help you or encourage you or support you or nudge you into achieving the particular goal that you've set out to accomplish.And so we know that if I'm helping somebody write emails, I don't need to email you in your inbox every single day to be like, write this, but could I email you to check in? Yeah. And would that check-in make you feel safe? Probably would that check-in give you an option to get support. Yeah. Would that check-in remind you of what you're building? Yeah. Could that check and be some wind in your sails? And you're like, Oh, I'm feeling frustrated with writer's block. Totally. So what is the cadence? How often. Do you need to hear from me, but how often do your customers need to hear from you to achieve what you set out in the plan?Who, what you know, where, the next steps, what to do in case they don't get in. And so once you build all that, it's wow, I know it's for these people. And I want to take them here. And this is about how long it's going to take. And if it's going to take 30 days, I actually think I should talk to them every day, or I think I should talk to them every day for the first seven days. And then every other day, nobody gets mad when you talk to them every day when you're serving them, when you're supporting them, like none of us are like, Oh, I'm so mad that you helped me this morning. I'm so mad that you made me feel good this morning. I'm so mad that you supported me in accomplishing my goal this morning.No people only get upset when you communicate with them in a, I don't want to call it abundant. Cause it's not the right word when you over-communicate with them when it's transactional and it's about you and not serving a purpose. And so in the intentionality section, what's your cadence going to be? How often do your customers need to hear from you and how long do they need to hear from you in order for them to trust you for you to stay on top of mind or you to support them accomplishing their goal. And then the other part of intentionality when you're planning, this is looking at the reflective side of what you've done in the past, how you've communicated with your customers in the past, what you've seen on social media in the past and asking yourself, what's working, what's not working and what can we adjust?And when I think about customer journeys, I like to look at them as like a volume knob, right? Or a radio tuning knob. I'm going to date myself. But back when, after you listen to the radio, when it was cassettes tapes and I was making tapes, but I would turn the DOB, like you tune the radio station in the car and if you was a little staticky, you didn't turn the radio off. You just tuned it a little bit. And you're like, Oh, there it is. As you drove further and further away from your home or that tower, it would get staticky again. But you weren't like, Oh, I hate my radio. I'm never listening to it again. You turn the dial. You turn the dial and you turn the dial until you got it into focus where it belonged and that's what customer journeys are.So when you're thinking about customer journeys, they're living and breathing, they're iterative. They require attention just like you. Most of us don't do the same thing, or maybe we don't get up at the exact same time, drink the same amount of water, the same cup. Like we're not robots. We modulating soda, customer journeys.So part of the intentionality is being aware, looking at what worked, what's working, what's not working. How can we adjust and making sure that you're doing it to serve a purpose and not making adjustments that would sabotage your success. But let's say people aren't opening your email. Could you send a prep email before the sequence starts to frame their mind?Let's say people don't open your first email. We'll go back to the thank you page. What can you say on the thank you page? What can you put on the thank you page to get them into their inbox? Let's say they're not doing that. Lynn, tell them on those sales page, on the opt-in page, the most important thing they can do is check their email once they sign up and on the thank you page.Tell them again. Hey, the most important thing you can do is check your email because your results are in that email. Oh, and there's a gift in there. Oh, go check your email. Here's the subject line. In your business and your game and your customer journey. It's just a series of inputs put into a process to create an output.And so you have to start thinking about this customer journey as leadership has breadcrumbs Jack and Jill  and so if I have all of you going to an opt-in and I'm like, Hey, I'm really going to give you these sequences, which we do. I'm going to give you these sequences. And I sent you to the opt-in page and you get the thank you page, but I see nobody's opening the email. That's not your fault. That's my fault. Why aren't you opening the email? If it's not going to spam and I checked it with Glock apps and I know it's hitting the inbox well, there's something missing in the journey. There was something missing for me in communication or guidance or direction to get you into the inbox to know that's where everything was.I'm like, okay, cool. If nobody's opening the email, the first thing I can do is I can make sure the subject line is congruent. Once I do that, I can go back to the thank you page and I can encourage people on the thank you page to get into the inbox and let them know it's sitting right there. And then that's how I start to play the game with customer journey.So that's what we say. That's what we mean when we say intentionality. Okay. So the first P in PIP, PIP is planning. I is intentionality and P is patiences and patiences. And I'm going to say this. The goal of customer journeys is not to convert everybody. You can't convert everybody at one time.You cannot. People are in different phases of their journey. They're in different phases of their evolution. They're in different phases of their growth, but what you can do, what you can do is you can convert everybody who is ready right now while having a positive touch point. And helping these people that aren't ready become one step closer to becoming ready to becoming your customer.That's really what the goal of a customer journey is. It's to show up consistently and congruent early. So when the right people are ready, they have the path to convert. They feel safe. They know what you offer. They know that this is the right thing. You're consistent. They know that if this is what they're getting here, imagine when they pay and then for anybody who's not ready, they're going to keep implementing what you teach and be accountable.And they're going to capitalize on what you're giving them, but you're going to capitalize because they are going to be talking about you. You'll never believe it. I didn't buy it from this guy, but he's still helping me with his email. He still responds to my questions. Can you imagine what it's like when I pay him, I'm going to set a goal to pay him.patiences, the goal of the journey is not to convert everybody, even if you're in direct response marketing and you're like aggressively selling, you're never going to convert a hundred percent of the people you might aggressively sell to 10% and get them to convert. But if you don't nurture and transition that other 90, you'll never get them back.But one of the ways to win is to make sure that. Everybody feel seen, heard, and respected, and that's where patiences come in. And so what I like to think about is how can I design these journeys so that when anybody gets ready, they can come in and anybody who's not ready, doesn't feel bad or wrong or pushed away. They're like, okay, I got it. This is a goal. This is a goal. This is a goal. And in order for that to happen, you have to have patience. If you look at your buying decisions, like I'll use Apple again. If somebody is on an Android and they walk into an Apple store and pick up a phone for the first time morally, they're not going to buy it, but they can come in and they can get an iPod. They can touch it, they can play with it. And eventually they'll have enough condition touchpoints and social proof that they'll make a decision. If you go into an Apple store and you have a laptop and you love your laptop, but you see the new one, you might not buy it on the spot. You might come in, you might visit again.You might research it online. And then when you collect the evidence requires you make a conversion. But can you imagine if Apple only let you in the store, if you pre-committed to buy one exact product before you walked in? They wouldn't have a business, right? They would, but it wouldn't be as successful as it is because I think one of my buddies is a general manager at Apple. And I think he told me that 90% of the people that come into the store every day, don't buy on that visit 10% do, but they'll come back and come back. And so it's like a window shopping machine and that's what digital marketing is like. That's how you play this game. So think about it as a grocery store. They're walking through and you're telling them what I'll, but if they happen to grab something else, realize they don't like it, then they'll come back or you tell them where they want to go. They're like, yeah, I'm going to play that game. I'm going to check out here. But they can stay in the store and collect whatever they want in the store. They can fill their car with whatever they want in the store, whether that's their bucket of safety or confidence or making sure it's the right fit. And then as long as they're in that store, I E as long as they're in your ecosystem, when their cart is full, they're going to come to the checkout stand.Very rarely when their cart is folding and abandoned it in the middle of aisle seven and then run out the store without you realizing. But if somebody was filling their cart and you walked up to him and said, Hey, it's time to go. You're done. You don't need anything else. Check out. Now, if you don't get this, now you won't save this money.If you don't do this, you're going to miss this. They're never going to come. And it's the same thing. So patiences is the third P in my opinion, what most people think should be done in one to three emails should be done in five to 10 emails. What most people think should be done in one to five days should be done in 15 to 25 days.When we're selling, when we're giving value, when we're giving lead magnets, we don't have customers that have eight hours of open time in their day. We have customers that are in a bit of pain or not happy where they are, and they're looking for a solution and they're looking to us for the solution, but we have to understand that there is a microscopic amount of space in their day, in their business, in their life to put into practice what we give them. And so if we give them too much, it doesn't fit and they don't use it. But if we give them just enough, they use it and then they create more space and use more and create more space and use more. And they start to build endowment into your brand, into your business, into your product, into your world. And so the third P is patience.So the PIP method for me, designing customer journeys is planning, intentionality and patiences. Planning  intentionality andpatiencets. And if I could summarize up the most important part of a customer journey for you, it would be make it longer than you think, lean it out. No, make it longer, not lean it out, extend it out.And so if you're like, ha yeah, I'm gonna help these people, do these three things. We'll call, like it gets seven days, prep them, give them an overview, help them with thing. One, check in with thing. One, help them with, think, to check in with things, to help them with things. Three, check in with things, three wrap thing three, and be like, Hey, here's your next steps?That's eight days. But you have a lot better chance of succeeding that way, by making sure that you're getting people into momentum, getting micro-commitments getting that stuff going, and I'll say this, I guarantee you, it works because it does. We use it every single day. I use it in my clients. I use it for myself.And so that is my PIP method for customer journeys, PIP method for customer journeys. And so think about it. When you're thinking about your customer journey, your lead magnet, your physical product, your service, your coaching business, your consulting, maybe you just do zoom calls to close deals. But what happens if they don't close? Do you follow up with them? How often. Do you forget, and then you just leave them in the ether with you not realize that if you just simply follow up with them three weeks later to check in and six weeks later to check in with no agenda, they're either going to convert or they're going to tell their friends about you.And they're really like, God, this guy really wants to help. This lady really wants to help. They really care. They're not just trying to take my credit card. It's a different game. And it's a game that plays the infinite game assignment cynic would say. So that is the PIP method for customer journey. So I'm going to go, I'm going to put some ice on my back.I'm going to jump off the call and get ready for another one. I absolutely love you guys. I'm going to say it again. I am a Montana resident and I'm so happy. I don't think I'm ever leaving. I really don't. I'm so happy. But I am a little sore. So I'm gonna go get a cup of coffee. I'm going to ice my back a little bit. I'm gonna stretch and I'm gonna get to it, but I want you to think about this with your customer journey. So remember that relationships always beat algorithms.

The Profitable Website: Digital Marketing Secrets For Small Business Success
Ask Wes 12: Best Email Marketing Software? (& more!)

The Profitable Website: Digital Marketing Secrets For Small Business Success

Play Episode Listen Later Jan 29, 2021 9:47


Questions answered on this episode are as follows: ✅ Best software for email marketing and free for beginners? ✅ In 2020, is it worth it to create PBN (Private Blogger Network) links? ✅ Pricing for an online course? ✅ Any key tacktics for Facebook Ads?

Marketing & Business - Juan Diego Díaz
Gana Dinero Mandando Emails! - Cómo Hacer Crecer Tu Email List Y Monetizarla en 4 Simples Pasos - Juan Diego Díaz - Marketing y Business - Episodio 26

Marketing & Business - Juan Diego Díaz

Play Episode Listen Later Aug 23, 2020 15:18


EL DINERO ESTÁ EN LA LISTA! - Este es un dicho muy común en el mundo del online marketing. Los grandes gurus y empresas que están generando muchísimo dinero, saben que la mejor forma de ganar dinero sin gastar mucho capital es a través de Email Marketing. Y en este episodio, aprenderás exactamente a cómo hacer crecer tu lista de Emails y cómo monetizarla. Primero tienes que entender que para que la gente te de su información de contacto, o por lo menos, su email, entonces tienes tú que ofrecerles algo a cambio. Algo que sea de valor y relevante para tu audiencia. Este "objeto" o "freebie" se llama Lead Magnet. Por supuesto va a depender de tu industria. Pero típicos Lead Magnets son cupones, descuentos, videos, entrenamientos, checklists, etc. El punto es que tiene que ser algo que tu audiencia desee tener. Así, al darte su información de contacto, entonces podrán obtener esto que tú les estás ofrenciendo. Además, puedes hacer Giveaways para que la gente participe en la oportunidad de ganar algo de valor, puedes ofrecer estos freebies en tus blog post o en tus videos de YouTube, en tus Instagram Stories o donde quieras. Y por último, también puedes obtener esta información de contacto con Exit Intent PopUp en tu página web. Esto lo haces con herramientas como HelloBar.com. Por útlimo necesitarás un Email Marketing Software como Mailchimp o Get Response. Con estas herramientas podrás hacer muchísimas cosas con tu lista de Email y podrás empezar a ganar dinero rápidamente. Si te gustaría implementar estas tácticas en tu negocio o te gustaría aprender más en detalle estos métodos, no dudes en contactarme que con mucho gusto te ayudaré! Si pudieras compartir este podcast en tus redes sociales, con amigos y familia, te lo agradecería muchísimo porque me ayudará crecer y poder alcanzar a más personas que podrían estar interesadas en hacer crecer su negocio. Cualquier duda, comentario o interés en colaborar, no dudes en contactarme que con gusto responderé lo que quieras saber. Gracias de antemano y espero que lo disfrutes. Me puedes contactar aquí: Website: http://www.juandiego-diaz.com/ Instagram: https://www.instagram.com/marketingybusiness/ Facebook: https://www.facebook.com/marketingybusiness.net/ LinkedIn: https://www.linkedin.com/in/juan-diego-diaz/ TikTok: https://www.tiktok.com/@marketingmentor Twitter: https://twitter.com/juandiego_502 Saludos, Juan Diego

SweetLife Entrepreneur
179: Email Marketing Software Every Company Should Have - with April Beach

SweetLife Entrepreneur

Play Episode Listen Later Jun 15, 2020 23:26


Many businesses are not using email marketing correctly. Regardless if your business is local or online, email marketing is a must. If you are struggling to understand how to use email marketing to connect with your clients, increase your sales, and the difference between email marketing options this show is for you. You’ll know the difference between email managers and clearly understand your software needs to move forward. Episode Highlights: The difference between your business email and your email marketing manager Business email set up and use Marketing email set up and use    To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

Digital Ambition
#135: Which Email Marketing Software is Best (Top 3)

Digital Ambition

Play Episode Listen Later May 14, 2020 27:30


A lot of people are wondering which email marketing service is best for their business. In this episode I break down the 6 things you need to look for in an email marketing service in 2020 and beyond and my top 3 services depending on your business type. Convertkit: Best for bloggers, content & course creators, coaches, authors, speakers, experts, etc. Drip: Best for E-Commerce or ADVANCED bloggers, content & course creators, coaches, authors, speakers, experts, etc. ActiveCampaign: Best for brick & mortar businesses, B2B, agencies, or businesses with a strong focus on 1-1 sales pipelines.

Laptop Empires Podcast
Email Marketing Software Review: Active Campaign vs ConvertKit

Laptop Empires Podcast

Play Episode Listen Later Feb 10, 2020 28:27


New to marketing? Blogging? Have you ever wondered what’s the best email marketing software on the market? Let the masters give you an idea with their thoughts on both Active Campaign and ConvertKit. Listen to today’s podcast as Bobby Hoyt and Mike Yanda will give you pointers to consider in selecting the best email marketing software.

Camper Nomads - Business on Wheels
Email Marketing Software für den Einstieg

Camper Nomads - Business on Wheels

Play Episode Listen Later Oct 28, 2019 19:22


Wer sich mit dem Thema „Online Business“ beschäftigt kommt unweigerlich nicht an dem Thema Email Marketing vorbei. Überall heisst, es „Das Geld liegt in der Liste“ „Du brauchst eine Emailliste“ usw. Auch wenn daran prinzipiell nichts falsch ist, soll es hier gar nicht um das bezeichnete Email Marketing an sich gehen. Vielmehr darum, warum du grundsätzlich eine Emailliste pflegen solltest und vor allem, wie du damit gut und günstig starten kannst. Deine CAMPER NOMADS Hosts Anja, Dominic, Thilo & Mogli ----------------------- Unsere Ausrüstung: MacBook Air 13“ *: https://www.amazon.de/gp/product/B071... Samson Meteor Podcast-Mikro *: https://www.amazon.de/gp/product/B004... Zoom H2N Podcast-Mikro *: https://www.amazon.de/gp/product/B005... Zoom APH-2n Zubehörpaket *: https://www.amazon.de/gp/product/B005... Externe Festplatte 1TB*: https://www.amazon.de/gp/product/B005... Backup Festplatte 5TB*: https://www.amazon.de/gp/product/B00W... ----------------------- Schau doch mal bei den CAMPER NOMADS vorbei: https://campernomads.net https://www.facebook.com/CamperNomads/ https://www.facebook.com/groups/12484... https://www.instagram.com/campernomads/ ----------------------- Wenn auch du so ein cooles Intro für deinen Podcast haben möchtest, eine Anrufbeantworter Stimme brauchst oder du Hilfe bei deinen Audios benötigst, dann ist Manu von Schalldose on Tour auf jeden Fall der Mann für dich! https://www.manuellemke.de Herzlichen Dank lieber Manu, für deinen Support! ----------------------- *Die Links sind Affiliate-Links. Das bedeutet, du unterstützt mit deinem Kauf den CAMPER NOMADS PODCAST! – Du zahlst dadurch aber NICHT mehr! HERZLICHEN DANK!

Secrets To Scaling Online
Ep 14 - Klaviyo: Email Marketing Software That Will Change Your E-Commerce Business

Secrets To Scaling Online

Play Episode Listen Later Oct 21, 2019 13:03


In this episode, we talk about the email marketing software that will forever change your e-commerce business - Klaviyo.Many e-commerce business owners have been greatly affected by the sudden breakup between Mailchimp and Shopify. The good news is that there’s something much better, more powerful than Mailchimp. Today, we are presenting to you the alternative to Mailchimp, the one and only, Klaviyo. Join us as we talk about some of the incredible things you can do with this powerful email marketing software!Get Klaviyo here:https://www.klaviyo.com/partner/signup?utm_source=0010V00002N8leX&utm_medium=partnerDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Podcast Business - Der Weg zum eigenen Podcast als Marketingkanal
Nutzt Du Emailmarketing? Meine Anbieterempfehlung nach viel ausprobieren.

Podcast Business - Der Weg zum eigenen Podcast als Marketingkanal

Play Episode Listen Later Oct 20, 2019 19:57


Ich gebe es zu - für Podcast-Business nutzte ich bisher noch keine Email Marketing Software. Was der Hauptgrund bisher war und wieso sich das ändern wird, erfährst Du in diesem Artikel bzw. der Podcastfolge.   Inhalte Warum ich Email Marketing bisher nicht nutzte? GetResponse als Kompromiss MailerLite als Licht am Horizont Beispiel Disclaimer Link Link: https://podcast-business.com/mailerlite   Lass uns sprechen  www.podcast-business.com/termin   Libsyn Bonus Wenn Du Libsyn als Podcast Hoster wählst, erhältst Du mit dem Promo Code DOM den aktuellen und den Folgemonat, gratis!   Empfehlungen Gratis Bücher mit Wissen Podcast Meisterschule Convertlink – Die Revolution im Online Marketing   Podcast Business im Netz ► Kostenloses Erstgespräch ► Website ► Facebook Gruppe ► Pinterest

Netrepreneurs Podcast
[#063] Dejan Novakovic: Maximiere dein Potential

Netrepreneurs Podcast

Play Episode Listen Later Jun 28, 2019 69:08


Dejan Novakovic beschäftigt sich seit 2006 mit dem Thema Online Marketing und ist seit 2010 hauptberuflich in diesem Bereich tätig. In den letzten Jahren hat er über 20 digitale Produkte entwickelt und verkauft diese über das Internet. Ebenfalls hat er mehr als 30.000 Leads generiert und durfte über 50.000 Webinar-Teilnehmer in seinen Online-Schulungen begrüßen. Dejan ist außerdem Veranstalter des Online Summits www.HACKSathon.eu und Entwickler/Betreiber der Projekte www.lead-motor.com (eine Email Marketing Software) sowie www.digital-freaks.de (ein Online Magazin für die digitale Branche).

The Business of Making Podcast
34: What email marketing software should you use for your handmade shop?

The Business of Making Podcast

Play Episode Listen Later Jun 18, 2019 32:31


The post 34: What email marketing software should you use for your handmade shop? appeared first on The Business of Making | Podcast.

Unemployable: Advice for Freelancers and Entrepreneurs
The Essential Email Marketing Software Providers For Freelancers

Unemployable: Advice for Freelancers and Entrepreneurs

Play Episode Listen Later May 21, 2019 11:28


Email marketing is (still!) a powerful tool that can help you launch your next product or find your next big client.Whatever your goals are, having a solid email strategy is a worthwhile investment and can make a positive impact on your business.Why?Because email provides you the most direct line of communication with prospective clients. That makes it crucial for converting prospects into clients, which is why savvy freelancers have no intention of giving it up any time soon.In this episode, Brian Clark discusses the benefits of having an email strategy in place. Then he highlights three email marketing software providers that you should consider as you plan your email marketing strategy — and, importantly, how to choose between them.This episode of Unemployable, and the entire Essential Tools for Freelancers series, is sponsored by FreshBooks. To learn more and get a 30-day free trial (no credit card required), visit freshbooks.com/unemployable and enter “unemployable” in the “How did you hear about us?” section.***To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/essential-email-marketing-providers-for-freelancers

6-Figure Sales Funnels Marketing Podcast
Ep 9: How to Choose the Right Email Marketing Software for Your Business

6-Figure Sales Funnels Marketing Podcast

Play Episode Listen Later Apr 16, 2019 20:52


As the CEO of your business, you shouldn’t be looking at it in bits and pieces…  You have to have a bigger picture view.   So asking yourself a question like “What email marketing software should I choose?” Is really short-sighted.   Because you don’t just need email marketing software.  So instead of giving you that short-sighted solution, instead, let’s change the question.  Which Software Should I Use to Run my Business?  So without further ado, here are the three software suites that are up to the task (you’ve probably heard of them) as well as my recommendation (and some free templates to help get you started).   Infusionsoft Kartra Ontraport  Get Your Freebies Get the freebies and shownotes at https://marrsmarketing.com/009

Boots to Business Podcast
Email Marketing Software, Ep. 12

Boots to Business Podcast

Play Episode Listen Later Dec 11, 2018 28:30


Email marketing software is the backbone of your entire email marketing strategy. But, not all are created equal. And with so many on the market, what are the types of things that you should be looking for when selecting your marketing software? Let’s dive into some of the key features that you are likely to encounter in your search on the Boots to Business Podcast.

Bossing I.T. Up!
Episode #6: Small Business Software: The Essentials

Bossing I.T. Up!

Play Episode Listen Later Nov 12, 2018 14:43


Thanks for tuning into episode #6 of Bossing I.T. UP! In this episode I talk about the software and systems you need to have in place to run your small business effectively. Below are some links to E-COMMERCE PLATFORMS ***************************** https://www.ecwid.com https://www.shopify.co.uk/ EMAIL MARKETING SOFTWARE ********************************* https://www.mailchimp.com https://www.aweber.com/homepage.htm SOCIAL MEDIA MANAGEMENT SOFTWARE ********************************************* https://www.hootsuite.com https://www.buffer.com INVOICING/BOOKKEEPING SOFTWARE ***************************************** https://www.xero.com https://www.zoho.eu/uk/invoice https://www.freeagent.com PAYMENT GATEWAYS *********************** https://www.paypal.com https://www.stripe.com https://squareup.com/gb/en MY WEBSITE ************** www.quantumcs.co.uk CONNECT WITH ME ********************* Facebook Page: facebook.com/usemysurname Facebook Group: www.facebook.com/groups/SmbTechHub Twitter: twitter.com/UseMySurname CONTACT ME *************** Contact: www.quantumcs.co.uk/contact-martin-riley.html Consultations: www.quantumcs.co.uk/consultations.html SOFTWARE FOR YOUR BUSINESS (AFFILIATE LINKS) ******************************************************* Free appointment scheduling software: 10to8.com/?ref=qcs Software to grow your YouTube channel: www.tubebuddy.com/qcs

The $100 MBA Show
MBA1050 Q&A Wednesday: Which email marketing software do you recommend?

The $100 MBA Show

Play Episode Listen Later Jul 18, 2018


Here at the $100 MBA, we live by a few unquestionable business truths. One of them is that when it comes to marketing, email. Is. King. When you're starting your business, one of the most important things you can do is establish a system for email marketing that lets you leverage your content into conversions. […] The post MBA1050 Q&A Wednesday: Which email marketing software do you recommend? appeared first on The $100 MBA.

The $100 MBA Show
MBA1050 Q&A Wednesday: Which email marketing software do you recommend?

The $100 MBA Show

Play Episode Listen Later Jul 18, 2018 14:23


Here at the $100 MBA, we live by a few unquestionable business truths. One of them is that when it comes to marketing, email. Is. King. When you’re starting your business, one of the most important things you can do is establish a system for email marketing that lets you leverage your content into conversions. […] The post MBA1050 Q&A Wednesday: Which email marketing software do you recommend? appeared first on The $100 MBA.

Evolved Finance
TBL Episode 8: What’s the most popular email marketing software?

Evolved Finance

Play Episode Listen Later Jun 20, 2017 12:48


One of the first monthly software subscriptions that online entrepreneurs invest in is their email marketing software. For a large portion of online businesses, growing an email list is their best option for connecting with a targeted audience and generating sales. This can make deciding on the right email marketing software for your own business seem very daunting, no […]

Evolved Finance
TBL Episode 8: What’s the most popular email marketing software?

Evolved Finance

Play Episode Listen Later Jun 20, 2017


One of the first monthly software subscriptions that online entrepreneurs... READ POST

Level Up! Der Podcast für Querdenker und Visionäre
LUP 048 : In 4 Schritten zur eigenen Email Liste | Mehr Unabhängigkeit und mehr Verkäufe

Level Up! Der Podcast für Querdenker und Visionäre

Play Episode Listen Later Jan 27, 2017 63:07


Jetzt auf Instagram folgen: http://bit.ly/2kdDBxR (lukasmankow) P.S. Das Gewinnspiel solltest du nicht verpassen! In der heutigen Folge spricht Lukas Mankow über den Aufbau einer eigenen Email Liste. Schritt für Schritt wird dir erklärt wie du dir deine eigene Liste aufbauen kannst, dadurch unabhängiger von Amazon wirst, mehr Verkäufe generierst und dir einen festen Kundenstamm aufbaust! Um ein wirkliches Business zu haben führt kein Weg um eigene Email Adressen der Kunden herum! Du hast dadurch immer und zu jeder Zeit die Möglichkeit deinen Traffic zu kontrollieren und dir etwas großes aufbauen. Wenn du dir ein richtiges Business aufbauen möchtest, dann ist diese Folge definitiv Pflicht! Was in dieser Folge genau besprochen wurde: 1. Woher bekomme ich Traffic? Unterschiede der Qualität? 2. Wie sieht eine gute Landingpage aus und wie baue ich sie? 3. Was ist ein Beispiel für einen guten Leadmagnet? 4. Wie funktioniert gutes Email Marketing und wie werden meine Mails gelesen? Email Marketing Software: http://bit.ly/2jQJiS5 * Landingpages erstellen: http://bit.ly/2iDXrEz * Möchtest du persönlich und Schritt für Schritt zu einem erfolgreichen Amazon-Business begleitet werden? https://www.amzventures.de/ Facebook-Community: http://bit.ly/2aShawr Hannes' Blog: http://privatelabeltagebuch.de/ Lukas' Youtubekanal: http://bit.ly/1QPwEQk

The Unleash Your Blog Podcast: Getting started with blogging and online business
#14: Why ConvertKit is The Best Email Marketing Software for Bloggers

The Unleash Your Blog Podcast: Getting started with blogging and online business

Play Episode Listen Later Nov 17, 2016 35:32


In this episode of the Unleash Your Blog podcast, John and Danny compare ConvertKit to every other email marketing solution to explain why ConvertKit is best option for professional bloggers. In short, ConvertKit is incredibly easy-to-use for both serving and building your email list, but still has advanced tagging capabilities and automated email sequences. Get the full shownotes and download your free action guide at http://unleashyourblog.com/14