Podcast appearances and mentions of cynthia trevino

In this insightful interview, I sat down with Cynthia Trevino de Leon, CFO at Mexilink and a driving force behind their emerging S&OP process. We explore the crucial role of finance in S&OP/IBP, the importance of linking KPIs directly to the income statement and balance sheet, and how this financial lens can foster stronger collaboration and shared strategy across the organization. Cynthia also shares her experiences as part of Chief—an empowering community of women executives—and offers inspiration on how we can nurture the next generation of female leaders in our field. Tune in for practical guidance, inspiring stories, and a fresh perspective on what it takes to elevate S&OP and drive meaningful business success.Support the showTo sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org

The need for business owners to consistently create marketing and sales content that stands out in an increasingly noisy marketplace reaching the right people with the right message at the right time. Cynthia Trevino teaches life coaches, creatives, and consultants how to get their amazing knowledge out of their heads and onto paper, so they can show up online and share...consistently! She is a writer who's been blogging since she had to explain what a blog was, she's published a book, and is a master *content re-purposer* She's 100% a late bloomer, waiting to become an entrepreneur till she was over 50 and after a massive corporate downsizing. She says, “ I'm a master at brainstorming...it's one of few valuable lessons I learned "in corporate.“ Cynthia serves solopreneurs who want to show up online, having their messages and content ready to share so they can start relationships with their audiences of future clients, customers, and students. Though many feel at a loss about how to get started with their content, they fear they have nothing of value to share, and they need help getting started. If you want to gain clarity on how to be the expert who shows up and shares your content, book a complementary clarity session with me. Together, let's uncover how you can become consistent with your content, so you can show up, share your genius, and start client relationships every day! You can book your session here: https://bookme.name/CynthiaTrevino Website: https://shemarketsmentor.com/ LinkedIn: https://www.linkedin.com/in/cynthiatrevino/ Facebook: https://www.facebook.com/CynthiaTrevinoMentor/ Instagram: https://www.instagram.com/cynthiamentor/ Twitter: https://twitter.com/ConnectUrGenius

How do you make your self-introductions memorable in the context of a virtual world? Today I'm joined by Cynthia Trevino, who'll teach you a framework for making a good first impression. Join us as we explore five steps to creating a memorable self-introduction that stands out, repels non-ideal clients, and attracts your dream clients through online networking!   Podcast Outline: [0:49] Introduction to Cynthia Trevino and the topic of making self-introductions memorable in a virtual world [2:39] Cynthia's backstory and how she serves her clients right now [5:11] Craig shares a story that illustrates the importance of preparing an introduction so people can grasp the business concept you're introducing. [6:34] How to speak directly to the people you want to serve [8:03] How the COVID-19 pandemic has changed the way people network to find their ideal clients   Five Steps to Making a Memorable Self-Introduction [9:53] #1 Decide what you want to accomplish with your self-intro - how to stand out to the right people, your ideal clients. [11:25] #2 Choose a format - examples illustrating how to connect on a personal level and be intentional using stories that relate to your ideal clients' deepest pain points and desires. [18:40] #3 Explore how to make yourself more memorable - ways to refine your story and online copy to position it in a way that relates to your clients' problems. [22:55] #4 Be very specific and repel your non-ideal clients - how to appeal to the people you most want to serve as you niche down your business. Cynthia also shares an example of what to say if your niche is broad at the beginning of your business. [26:18] #5 Test, rework, and refine - how to choose one of these ideas, practice them, and then listen for the clues (the "tell me more" moment). [27:18] Recap of the five steps to making a memorable self-intro [29:39] How your self-intro will morph and evolve over time as you grow in experience or niche down [30:26] How to get to know Cynthia Trevino and access additional resources   Resources and tools discussed in this episode: Learn more about Cynthia Trevino on her website: https://shemarketsmentor.com/  Blog post: "How to Polish Your Pitch and Connect with Ideal Clients" https://shemarketsmentor.com/how-to-polish-your-elevator-pitch-and-connect-with-ideal-clients/  Free Cheat Sheet: "21 Practical Tips to Become a Consistent Content Creator" cynthia123.com https://shemarketsmentor.mykajabi.com/Create_Content_Consistently  Cynthia's book: She Markets: A Guide for Women Entrepreneurs on Amazon  https://www.amazon.com/She-Markets-Guide-Women-Entrepreneurs/dp/0990825299/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1615426582&sr=8-1    Zoom https://zoom.us/  Facebook https://www.facebook.com  Facebook Groups https://www.facebook.com/groups/  Facebook Ads https://www.facebook.com/business/ads  Facebook Messenger https://www.messenger.com/  The 4-Hour Workweek by Tim Ferris's https://fourhourworkweek.com/  Instagram https://www.instagram.com/  LinkedIn https://www.linkedin.com/

Join us on Women Lead Radio as Zhe Scott, your host of Getting Down to Business with SEO, has a conversation with Cynthia Trevino with She Markets and Adrian Veliz with the Valley Economic Development Center on how to grow and market your business!   Interested in Learning More About Connected Women of Influence? Click Here to Be Invited as Our Special VIP & Guest to a Future Event! Interested in Becoming a Member of Our Professional Community!? Click Here to Apply for Membership!

Cynthia Trevino works with purpose-driven entrepreneurs who urgently want to speak their ideal clients’ language, earn more income, and have more impact. She created the Client Clarity to Cash Flow Signature Program and is the author of the #1 bestselling book, "She Markets, A Guide for Women Entrepreneurs: 5 Simple Steps to Attract More Clients, Make More Money and Have More Impact." Cynthia has helped companies big and small reach clients, fulfill visions, and make income goals for over 30 years.

Stop getting lost in the social media tsunami and learn to stand out and get noticed!Women entrepreneurs who urgently want to learn how to speak their clients' language, so they can grow their businesses, make more income, and have more impact, work with Cynthia. She is the creator of the Client Clarity to Cash Flow Signature Program and author of Amazon #1 bestseller, She Markets, A Guide for Women Entrepreneurs: 5 Simple Steps to Attract More Clients, Make More Money, and Have More Impact.Cynthia has helped companies big and small reach clients, fulfill visions, and make income goals for over 30 years. She speaks and leads workshops teaching women entrepreneurs a framework for attracting ideal clients.Cynthia finds the biggest client attraction mistakes fall into one of 3 categories:Trying to serve a giant target market. When you market to everyone, your message is lost in the social media tsunami. Instead, know your clients so well, you can speak their language.Talking about your products instead of your clients' problems. Sadly, entrepreneurs often mistakenly discuss their products, programs, and services in marketing. Before prospects know, like, and trust you, they want to hear about their solutions, not your services.Marketing without a structure to attract your ideal clients. Entrepreneurs who take a haphazard approach to reaching their perfect clients are doomed to slow growth.Find out more at https://shemarketsmentor.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

If you want to attract more clients, make more money and have more impact, listen up because bestselling author Cynthia Trevino is here when you want to be able to do all that and in a language that your customer understands, appreciates and respects.  She is the creator of the Client Clarity to Cash Flow Signature Program and author of, She Markets, A Guide for Women Entrepreneurs. Welcome Cynthia to The Nice Guys.  Show notes by show producer/podcastologist: Jessie Taylor   Connect with Cynthia Trevino: Twitter: https://twitter.com/ConnectUrGenius Facebook: https://www.facebook.com/CynthiaTrevinoMentor/ Website: https://shemarketsmentor.com/ Email: cytrevino@resonnect.com LinkdIn: https://www.linkedin.com/in/cynthiatrevino/   Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz   Nice Guys Sponsor: The New Media Summit, is taking place September 11-13 in Austin, TX. www.NewMediaSummit.net Use promo code NICEGUYS at checkout, you'll save $1,000 and can attend for just $1,997! Believe me, it's the best investment you'll make this year. Nice Guys Links: Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com - You're the expert. Your podcast will prove it. Podcast Production, Concept to Launch   Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course)   Survey: Take our short survey so The Nice Guys know what you like.     Partner Links: Dalyn Miller PR will teach you to be a great podcast guest Amazon.com: Click before buying anything. Help support the podcast. Interview Valet:  Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Social Quant - Boost your Twitter following the right way. Targeted reach     Promise Statement: To provide an experience that is entertaining and adds value to your life.   Never underestimate the Power of Nice.      

Join us on Women Lead Radio as Joanie Connell, your host of REAL Life Lessons, has a conversation with Cynthia Trevino, Client Conversion Coach with The Client Conversion Coach, on how to attract the perfect client through marketing.   Interested in Learning More About Connected Women of Influence? Click Here to Be Invited as Our Special VIP & Guest to a Future Event! Interested in Becoming a Member of Our Professional Community!? Click Here to Apply for Membership!

www.alexandraharbushka.com Leave a review: http://bit.ly/ReviewSexMoneyandFood PSST.  I will be reading your reviews in an upcoming episode so if you have any questions ask away :-)   The Sex, Money, and Food Podcast   If you want to get that next promotion or start your own business today’s guest has words of wisdom for you! Cynthia Trevino helps employees and entrepreneurs - especially women - get what they want out of their jobs, businesses and finances.   On this edition of The Sex, Money and Food podcast, Cynthia and I talk about what she specifically recommends when starting over, why she became a vegetarian and how she met her soulmate in her 40s.     More About This Show   Cynthia is a speaker, an author and a small business marketing expert and trainer. In 2001, after working in the corporate sector, she co-founded Resonnect. She is also a contributor to the  book, The Rock Star Success Stories. She’s also a firm believer that we as women can indeed have it all, from our soul mates (she met hers in her 40s) to our careers to our health and happiness.   We cover a gamut of topics today but one I wanted to highlight and share with you is her advice on what to do when you are starting over, whether you are in a career or running your own business.   First you must have clarity about who you are serving; it’s important for you to know your perfect customer. Whether you are the boss/entrepreneur or an employee, you must know the details of your clients.   You need to be able to answer questions like: Who are they as a complete person? What are they ready for? What are they tired of? It’s about being super focused, and going beyond marketing demographics like saying you are customers are women aged 25 to 40.   You also need to know who you serve best and who gets the best results from your programs, trainings, etc. Once you have that nailed down, then replay your best successes and think about the elements of it. Capture the words the clients use, and then use their language in all of your content and conversations.   And the next step is to key in on top 5 core problems your client is facing. In your marketing and your conversations, talk about the problems your client wants to solve. Consistently address those pain points and then talk about the outcomes they can expect by working with you. You’ll need to know what their dreams are for this step.   On this episode of Sex, Money and Food, we also get into one of her biggest passions: gender balance, financial equality for women, and why it’s ridiculous that women are constantly asked how they do it all, when men never are! We also talk about food, one of her weight loss secrets, and how she met her soulmate in her 40s...and we have a lot of fun in the process! Join us to hear that and more on this edition of Sex, Money And Food with Cynthia Trevino.     Cynthia Answers the Questions   Q: Rank the following in order: sex, money, food. A: #1 is food/wine because I’m a total wine lover so food, sex then money.   Q: There is nothing better in life than…A: a quiet weekend with my husband when I don’t have to travel, I don’t have a deliverable and I don’t have to write anything and there’s nothing going on!   Q: What is your ultimate pleasure in life?A: traveling with someone I love to visit people I love. Q: What does starting over smell like to you? A: Starting over smells like sage. Sage is an herb, it’s not sweet. It blends with a lot of things, it says to me adventure! In the beginning it’s exciting but you don’t know if it’s going to be bitter or sweet. It’s green, fresh and it’s unknown - you’re not sure how it’s going to end up!   Q: What is a mistake or a circumstance you went through in your 20’s regarding sex, money and food that is has allowed you grow and learn from. Or is there something that you would say...I will never do that again! A: For me it was finding my soul mate. I was in corporate, and I had left San Diego for the East Coast which is so different! Downtown San Diego was so simple compared to New Jersey and New York City. There was a lot of commuting, travel to support branch offices over the country.   I realized I hadn’t had a date in a couple of years. I had friends but I said there’s something wrong here - I need a life! I felt like I wanted a personal life, I wanted someone to come home to. This was before Match.com and internet dating, so I got out the New York Times and started going to singles events, joined a bicycling club.   I changed my life so I wasn’t traveling so much. I didn’t have mentors to guide me so I went to Barnes & Noble and tried to find books on getting married over 35. I found two, read them cover to cover and followed them blindly. It took about two years and I went through a lot of frogs!   But I noticed someone I work with, and realized he was more interesting than anyone else I was meeting on my dates. So I started talking to him more and it took a few months - he was clueless and just thought we were coworkers! - to reel in his thinking! Q: What book are you reading?A: The Happiness Project, by Gretchen Rubin. She is a New York Times best-seller and she decided to just make herself happier. It’s her yearlong process. I really love it.Another book I love is by Mika Brzezinski, she wrote the best-seller Know Your Value and I am reading her second and newest book, Grow Your Value. She tells true and honest stories about being a reporter, being in local television and how she would accept whatever her male bosses would tell her. She interviews all the way up to the female CEO of Pepsi-Cola. It’s about being compensated and be respected for the value you bring to an organization.   Tweetable: “We need gender balance .” ~Cynthia Trevino     Resources From This Episode   Cynthia Trevino’s web site Cynthia Trevino on Twitter Cynthia Trevino on Facebook 7 Critical Mistakes Women Entrepreneurs Make That Keep Them From Earning The Money They Deserve The Happiness Project, by Gretchen Rubin Grow Your Value, by Mica Brzezinski Subscribe to the Sex, Money and Food Podcast on iTunes Get your free audiobook at Audible    

In this Premier segment of our show, Cynthia Trevino and Jim Butz talk about why Grow BIG Business Radio. We intend to provide new segments every Thursday morning by 9:00am Pacific Time.   We appreciate any comments and/or suggestions especially show topics. You can email us at jfbuz@gmail.com.