POPULARITY
This conversation, recorded live at Shoptoberfest, features Brent Peterson and Scott Oshman discussing the current challenges in retail and e-commerce with Sarah Engel and Danielle Kurtz from January Digital. They explore the impact of COVID-19 on consumer behavior, the rising costs of doing business, and the importance of understanding customer expectations. The discussion also highlights the role of digital marketing and the need for brands to adapt to changing market conditions.takeawaysThe retail and e-commerce landscape is facing significant challenges post-COVID.Consumer expectations have shifted dramatically, especially regarding shipping and promotions.Brands need to understand their customers' true desires beyond just discounts.Rising costs are affecting all businesses, requiring more scrutiny in decision-making.Creativity in product offerings and marketing strategies is essential in a competitive market.Promotional overkill has conditioned consumers to expect constant discounts.Digital marketing strategies must align with business goals for effective results.Gen Z consumers prioritize authenticity and value alignment in their purchasing decisions.Retail media is becoming a significant revenue stream for brands, largely driven by Amazon's model.January Digital focuses on deep business understanding to drive marketing success.Sound Bites"It's a beer hall, it is feel like you were doing what you were supposed""Everybody's challenged with this. It is not just me.""The customer has to have this, know, curbside and free shipping."Chapters00:00Introduction to Shoptoberfest and Guests02:46Challenges in Retail and E-commerce10:15Customer Expectations and Promotions15:18Current Market Dynamics and Strategies24:24Overview of January Digital and Its Services
Connect with Erin Thomas through: Website Facebook Instagram LinkedIn Sign up for Three Moon Collective's Yin Yoga, Reiki, and Aromatherapy Event with Danielle Kurtz here. Check out Trap Vinyasa every Thursday at Yoga On Beacon at 7:30pm. Sign up for Sharlean Windus upcoming classes: Reiki Level One Energetic Hygiene Tips on Instagram Connect with Sage Sisters Podcast: Website Instagram Facebook
In this episode, we suggest you check out My Body Graph You can find Danielle Kurtz here: Website Instagram Facebook Connect with Sage Sisters Podcast: sagesisterspodcast.com You can also find us on: Instagram Facebook Email us: babes@sagesisterspodcast.com
You can find Danielle Kurtz here: Website Instagram Get tickets to her Yincello event here We also mention the documentary Heal (available on Netflix) and Dr. Joe Dispenza. We also mention these events: Sharlean Windus Reiki Level Two Class on April 13th. You can sign up here. Woo & Wellness Speed Coaching Event on April 27th. You can sign up here. Send us an email at sagesisterspodcast@gmail.com Follow us on Instagram and Facebook
In this episode host Jennifer Perkins chats with Danielle Kurtz the director or marketing and creative at Kid Made Modern. Listen in as the two talk about brand collaborations with: Target, J Crew and The MOMA. They also discuss how smaller craft bloggers might garner the attention of Kid Made Modern. Find out how KMM is helping put the steAm in STEM with their artistic kits. Plus, get some behind scenes insight into how licorice whips and trips to the candy store become fabric for clothing. No matter what size creative business you run, this episode is full of whimsey, fun and, great information.HOST: Jennifer PerkinsGUEST: Danielle Kurtz - Kid Made ModernPRODUCER: Myrriah GossettMUSIC: Chris Boehk See acast.com/privacy for privacy and opt-out information.