Talk Commerce

In this episode of Talk Commerce, Yair Adato, CEO of Bria AI, discusses the evolution and future of visual generative AI. He emphasizes the importance of responsible AI practices, the challenges faced by traditional artists, and the potential for democratization in e-commerce. Yair shares insights on music licensing in the AI space and the need for a mature technology that can deliver consistent results. The conversation highlights Bria's vision for a developer platform that empowers creators and enhances the e-commerce experience.TakeawaysYair Adato is the CEO of Bria AI, focusing on visual generative AI.Generative AI has evolved rapidly since its inception in 2014.Bria AI emphasizes responsible AI practices and licensing.The platform allows for safe use of licensed data without copyright issues.Music licensing in AI is a growing area of interest.Artists are beginning to adapt to the new AI landscape.The technology needs to mature for better consistency in outputs.Democratization of AI will enhance e-commerce experiences.Bria AI aims to provide hyper-personalized solutions for users.The future of AI lies in collaboration between technology and creativity.Chapters00:00Introduction to Visual Generative AI02:49The Evolution of Generative AI04:31Responsible AI and Licensing Models08:23The Future of Music and Content Creation11:51Challenges in Convincing Traditional Artists14:33Adapting to Change in the Industry16:10Technological Breakthroughs and Consistency18:12E-commerce Innovations with AI19:48Bria's Future and Upcoming Features

In this episode of Talk Commerce, Ben Sharf, CEO of Platter, discusses the innovative solutions his company offers to Shopify brands. He shares insights into the founding story of Platter, the challenges faced by e-commerce businesses, and the importance of simplifying technology to enhance customer experience. Ben emphasizes the need for brands to understand their customers and adapt to technological advancements to remain competitive in the evolving e-commerce landscape.TakeawaysPlatter aims to build profitable storefronts for Shopify brands.The company consolidates popular tools into one product suite.Ben's role involves unblocking team members and storytelling.E-commerce brands often struggle with complex tech stacks.Simplicity is key for effective e-commerce solutions.Many brands face issues with legacy code and app overload.Platter's solutions help reduce operational costs and improve efficiency.Understanding customer needs is crucial for success.Technological innovations can enhance operational efficiency.Brands should not be afraid to question traditional methods.Chapters00:00Introduction to Platter and Ben's Background03:49The Founding Story of Platter06:52Innovative Shopify Solutions10:44Addressing Complexity in E-commerce14:58Common Mistakes in Shopify Store Setup16:22Future Advice for E-commerce Brands

In our conversation, Katrena Friel discusses the importance of building a sustainable revenue model for projects. She emphasizes a dual approach where one can test the model in the background while gradually transitioning to it, ensuring that it proves effective before fully committing to it. This strategy allows for a smoother transition and minimizes risks associated with abandoning existing revenue streams.TakeawaysBuilding a sustainable revenue model is crucial.Testing a model in the background can reduce risks.A dual approach allows for gradual transition.Proving the model's effectiveness is essential before commitment.Maintaining existing revenue streams during transition is important.Flexibility in approach can lead to better outcomes.Understanding the project funding dynamics is key.A well-structured plan can enhance project success.Gradual implementation can lead to more confidence in the model.Collaboration can strengthen the revenue generation process.Chapters00:00Introduction to Katrina Friel and Her Business20:39Katrina's Journey into Coaching and Business Development25:42Navigating Economic Challenges as an Entrepreneur28:42The Importance of Personal Branding31:12Target Audience and Technology Savviness32:28Sales Strategies and Platforms for Success35:58Closing Thoughts and Free Discovery Session

In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and the necessity of identifying deal breakers when choosing a platform. Ultimately, the episode advocates for a diverse ecosystem that fosters innovation and better solutions for merchants.Check out the article here https://www.linkedin.com/pulse/why-platform-diversity-matters-ecommerce-brent-w-peterson-listc/takeawaysE-commerce platform choice should be driven by business needs, not hype.The shift from Magento to Shopify reflects changing market demands.Shopify offers simplicity but has limitations for complex businesses.Platform diversity is crucial for innovation and tailored solutions.Merchants should be wary of one-size-fits-all claims.Identifying deal breakers is essential in platform selection.Migration pain can be worth the long-term benefits of a better fit.Not all popular platforms are the best fit for every business.Agencies may have divided loyalties that affect their recommendations.Understanding your specific needs is key to finding the right platform.Sound Bites"No single platform is perfect for everyone.""Building on Shopify is like renting.""Platform diversity encourages competition."Chapters00:00Introduction to E-commerce Platform Diversity02:52The Shift from Magento to Shopify05:51Understanding the Limitations of Shopify08:51The Importance of Platform Diversity11:51Debunking Myths About E-commerce Platforms14:48Identifying Deal Breakers in Platform Selection17:55Conclusion and Final Thoughts on Platform Choice

In this conversation, Anya Cheng discusses how AI is revolutionizing the fashion industry by catering to busy men who need to look good without being fashion enthusiasts. She emphasizes the importance of accessibility in fashion, the role of technology in personal styling, and how clothing choices can impact confidence and first impressions. The discussion highlights the shift towards a more inclusive approach in fashion design, making it available for everyone, regardless of their interest in fashion.TakeawaysAI is used to select clothing for busy men.Many people need to look good for various occasions.Fashion companies often cater to fashion enthusiasts.Accessibility in fashion is crucial for broader audiences.Technology is reshaping personal styling experiences.Clothing choices can significantly affect confidence.The shopping experience can be simplified with AI.First impressions are influenced by clothing choices.Fashion should be inclusive and accessible to all.The future of fashion is personalized and driven by technology.Chapters00:00Introduction to Anya Chen and TaylorStyle21:40The AI-Powered Clothing Solution24:44Understanding the Subscription Model27:46Sustainability in Fashion30:43Differentiating from Traditional Subscription Boxes33:30Fashion Advice for the Modern Man36:45Closing Thoughts and Promotions

Our conversation explores the implementation of AI agents in retail, focusing on how these technologies can enhance customer experiences by providing personalized recommendations and conversational product discovery, akin to the interaction with a skilled salesperson in a physical store.TakeawaysWe currently have three AI agents for retailers.One AI product provides conversational product discovery.The goal is to recreate the in-store experience online.Personalized recommendations can lead to higher conversions.AI technology can enhance customer experiences.Retailers can drive sales using AI agents.The technology aims to mimic amazing salespeople.Online shopping can be more engaging with AI.AI can transform the way customers interact with products.The future of retail may heavily rely on AI solutions.Chapters00:00Democratizing AI in E-Commerce16:55Building an AI Layer for E-Commerce21:00Innovating the Future of Shopping22:24Leveraging LLMs for Enhanced Performance

Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution.TakeawaysStarting with an outcome in marketing is crucial.Realistic goals lead to better marketing strategies.Marketing leaders often set ambitious goals without clear plans.Understanding the outcome helps in working backwards effectively.Scenarios in marketing often repeat due to lack of clarity.Effective marketing requires alignment between goals and execution.Leaders should foster open discussions about goal feasibility.Outcome-driven approaches can enhance marketing success.Collaboration is key in achieving marketing objectives.Continuous evaluation of goals is necessary for success.Chapters00:00Introduction to Marketing Data and Personalization27:16The Importance of Tracking in Marketing30:03AI's Role in Data Tracking33:03Key Metrics for E-commerce Success36:06Balancing Creativity and Data38:57The Power of Data-Driven Decisions42:08Setting Outcomes in Marketing44:52Navigating E-commerce Analytics

Our conversation focuses on how retailers can accelerate their innovation and technology adoption to enhance customer lifetime value. It emphasizes the importance of benchmarking as a tool for retailers to understand their position in the market and to find inspiration from peers who are successfully leveraging technology.TakeawaysWe're trying to help retailers accelerate and innovate.Benchmark gives perspective on utilizing technology.Retailers are improving customer lifetime value.There are retailers leap-frogging in innovation.The benchmark provides a roadmap for retailers.You are not alone in your journey.Look at the report for insights.Utilizing technology at scale is essential.There are things you can do to improve.Retailers can learn from others' successes.Chapters00:00Introduction to Unified Commerce24:14The Importance of Unified Commerce Benchmarking27:26Consumer Behavior and Technology Integration30:19Empowering Retail Associates with Technology33:18The Role of AI in Retail36:25Future Trends in Retail Technology39:22Conclusion and Resources for Retailers

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the creators are going to drive the most efficiency.Performance for brands is key.B2B creators are also included in our approach.Diversity in creator types enhances brand partnerships.The platform supports various creator verticals.Driving outcomes is the ultimate goal for creators.Chapters00:00Introduction to Agenteo and Arthur Leopold21:13The Evolution of Creator Marketing25:15Challenges in Creator Collaboration29:15The Role of Micro-Creators32:14Agenteo's Innovative Marketplace Solution35:24Future Trends in Creator Commerce38:25Closing Thoughts and Future Outlook

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.TakeawaysUsing athlete content significantly drives sales.The gravitas of an NFL player's image can enhance brand perception.Rights to athlete content can be secured for extended periods.Content can be utilized in multiple marketing channels.Email marketing is a key area for content deployment.MMS and PR are effective for leveraging athlete influence.Websites and Amazon pages benefit from athlete endorsements.Paid ads can be enhanced with athlete-generated content.Strategic content use leads to better brand visibility.Athlete marketing is a powerful tool for brand growth.Chapters00:00Introduction to Influencer Marketing and Open Sponsorship20:20The Evolution of Sponsorship in Sports23:11Navigating the Athlete-Sponsor Relationship26:34Expanding Beyond Athletics: New Influencer Categories29:22The Power of Influencer Marketing for Brands32:23Closing Thoughts and Future Directions

On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez, co-president of ePost Global, for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative approaches ePost Global is taking to solve complex shipping challenges for retailers worldwide.TakeawaysThere is significant growth in marketing to emerging markets.Cultural adaptation is crucial for successful marketing strategies.Technology is transforming how marketing is conducted.International marketing presents unique challenges that must be addressed.Future marketing trends will increasingly focus on diversity and inclusion.Understanding local cultures enhances marketing effectiveness.Marketers must evolve their strategies with technological advancements.Emerging markets offer new opportunities for exploration.The marketing landscape is continuously changing and requires adaptability.Successful marketing requires a blend of local insights and global strategies.Chapters00:00Introduction to Epos Global and Passion for Travel15:19Understanding Epos Global's Shipping Solutions18:24Navigating Tariffs and Cross-Border Challenges21:31Innovations and Trends in Shipping24:16Customer Fit and E-commerce Trends

The conversation explores the potential of Augmented Reality (AR) in various industries, emphasizing that AR is particularly beneficial for products that can be standardized and have variations, such as furniture and makeup, while it may not be suitable for products like onions that lack standardization.TakeawaysAR is an exciting space for certain industries.Standardization of products is key for AR applications.Products like furniture can be modeled easily in AR.AR may not be suitable for non-standardized products.Variation in products enhances the effectiveness of AR.Makeup and furniture are examples of AR-friendly products.AR can create virtual trials for products with variations.The effectiveness of AR depends on the product type.Understanding product characteristics is crucial for AR implementation.AR's potential is industry-specific, not universal.Chapters00:00Introduction to Perfect Corp and Its Technology26:39Understanding AI and Machine Learning in Beauty30:39The Role of Augmented Reality in Retail34:31Democratizing AR Technology for Small Businesses36:36The Future of AI and Generative Models40:35Exciting Developments at Perfect Corp

My conversation with Return Bear CMO Katherine Lehman explores innovative solutions for streamlining cross-border returns in e-commerce, focusing on fulfillment strategies that enhance customer experience and reduce costs. The discussion highlights the importance of efficient logistics in the evolving landscape of online shopping.We actually forward fulfill to streamline returns.Bearified is our unique return verification process.Cross-border shipping can be simplified for customers.Minimizing time delays is crucial for customer satisfaction.Innovative fulfillment solutions are essential in e-commerce.Customer experience is a top priority in logistics.Return costs can be significantly reduced with proper strategies.The future of e-commerce logistics is focused on efficiency.Holding returns for future customers is a smart strategy.Understanding customer needs drives fulfillment innovations.Chapters00:00Introduction to Return Bear and Its Mission16:36Navigating Cross-Border Returns19:29Enhancing Customer Experience in Returns22:13Sustainability in Returns Management25:28Preparing for the Holiday Season Returns26:30Final Thoughts and Call to Action

In this conversation, Brynn Snyder, founder of Slate Flosser, discusses the invaluable feedback received from users during a Kickstarter campaign, highlighting how it influenced product development and user engagement. The discussion emphasizes the importance of consumer insights in shaping product effectiveness and user habits.TakeawaysKickstarter provides a platform for valuable user feedback.Engaged users can significantly influence product development.Asking the right questions can yield insightful responses.User engagement is crucial for product success.Feedback can lead to improved consumer habits.High response rates indicate strong user interest.Understanding user behavior is key to product design.Effective communication fosters user loyalty.Data from users can guide marketing strategies.Continuous feedback loops enhance product evolution.Chapters00:00Introduction to Slate Flossers22:02The Journey of Innovation26:02Kickstarter Success and Market Entry28:37Flossing Habits and Recommendations29:35Product Differentiation and Design32:20Team Growth and Marketing Strategies34:22Challenges of Rapid Growth36:18Future Innovations and Oral Health Advocacy

My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.Takeaways80% of buyers prefer to do the research themselves.Providing tools for self-research is crucial.Buyers need information in the early stages.Empowerment leads to informed decision-making.Self-service tools enhance buyer experience.Understanding buyer preferences is key.Information accessibility is essential.Market insights drive product development.Supporting buyers fosters trust and loyalty.The trend of self-research is growing.Chapters00:00Introduction to E-commerce and Consultancy19:37Challenges in the RFI Process22:38Navigating Buzzwords in Marketing Technology25:39The Role of AI in Buyer Research28:44Educating Buyers on Vendor Selection31:21Future of Blurbs.ai and Trade Shows

My conversation with Jason Grunberg, Chief Marketing Officer at Bluecore digs into the future of retail, focusing on how retailers can adapt to evolving consumer needs and enhance the shopping experience. It emphasizes the importance of understanding consumer evolution and the opportunities it presents for retailers.TakeawaysThe future of retail is about understanding consumer evolution.Retailers must adapt to meet changing consumer needs.Conferences provide insights into the future of retail.Enhancing the retail experience is crucial for success.Capitalizing on opportunities requires evolution in retail strategies.Consumer behavior is constantly changing and must be monitored.Retailers should focus on offering better experiences.The conference aims to explore future retail trends.Understanding the market is key to retail evolution.Collaboration among retailers can lead to better solutions.Chapters00:00Introduction to Agentic Commerce20:55The Evolution of AI in E-Commerce23:53Personalization and Consumer Experience27:11The Future of Consumer Agents30:08Data Management and Retail Strategy33:10Bluecore's Role in AI Shopping Assistants

In this conversation, Paul Byrne discusses the evolving landscape of Large Language Models (LLMs), focusing on their capacity, accuracy, and pricing. He predicts that the next few years will be pivotal for the monetization of AI technologies, particularly in 2025.TakeawaysLLMs will find applications in various sectors.The accuracy of LLMs is improving significantly.Pricing models for LLMs are evolving.2025 is a key year for AI monetization.The next two to three years will be crucial for AI development.Capacity of LLMs is becoming more viable.Businesses are starting to adopt LLMs more widely.The landscape of AI is rapidly changing.Investments in AI are expected to increase.Understanding LLMs is essential for future innovations.Chapters00:00Introduction to E-commerce and Custom Applications03:59Evolution of Rosario and Custom Development07:45DeepSeek and Open Source Models23:15Future Predictions for AI and Monetization

My conversation with Mitsunaga Kikuchi and Rocco Baldasarre of Shirofune digs into the intricacies of campaign management, focusing on how to optimize performance through data-driven strategies. Mitsu explains the importance of identifying opportunities within campaigns and adjusting priorities based on performance metrics. Our discussion also touches on future trends in advertising and the evolving role of data in marketing decisions.TAKEAWAYSThe product optimizes campaign performance by adjusting budgets and bids.Identifying opportunities in campaigns is crucial for success.Efficiency is a key focus in managing multiple campaigns.Data plays a significant role in shaping marketing strategies.Future advertising trends will heavily rely on data analytics.Understanding peak performance times can enhance campaign results.The ability to adapt campaigns in real-time is essential.Prioritizing high-performing products can lead to better outcomes.Marketing strategies must evolve with changing consumer behavior.Collaboration between data and creativity is vital for effective advertising.Chapters00:00Introduction to Shirofune and Its Founders03:02The Unique Approach of Human Intelligence in Marketing05:50Optimizing Campaigns: The Role of Technology08:38Adapting to Market Changes and Consumer Behavior11:27The Future of Advertising and Attribution14:04Closing Thoughts and Company Philosophy

My conversation with Marianela Nanninga, CEO and founder of ToDo Robotics, explores the challenges of high turnover in jobs and industries, emphasizing the time and resources required for training new employees. It highlights the advantages of machines in maintaining consistent performance and quality, particularly in cleaning tasks, where machines do not miss spots and operate with uniform intensity.TakeawaysJobs with high turnover require significant time for training.Machines provide consistent performance without variability.Quality of work from machines remains constant.Human workers may forget tasks or areas during work.Training does not guarantee that a person will perform well.Machines have precise tracking for cleaning tasks.The pressure and water usage in machines is uniform.Finding and training new employees is costly.Machines can clean areas thoroughly without missing spots.Consistency in performance is a key advantage of machines.Chapters00:00Introduction to Robotics and AI in Business06:02The Evolution of Robotics in the Restaurant Industry11:46Enhancing Efficiency with Cleaning Robots17:00Future Applications of Robotics in Various Sectors22:42The Impact of Robotics on Workforce and Job Roles

My conversation with Ben Dutter, Chief Strategy Officer at Power Digital, at eTail Palm Springs explores the strategies brands can employ to ensure success during peak seasons, emphasizing the importance of mental availability and effective marketing initiatives.TakeawaysBrands that have a successful Q4 start planning early.Mental availability is crucial for brand recognition.Effective marketing initiatives should be rich in information.Building a strong brand representation is key.Planning for peak seasons should begin well in advance.Understanding consumer behavior is essential for success.Brands need to create a funnel of initiatives leading to peak seasons.Engaging content can enhance brand visibility.Collaboration with clients can lead to better strategies.Continuous assessment of marketing strategies is necessary.Chapters00:00Introduction to Power Digital and Ben Dutter01:26The Impact of AI on Marketing Analytics03:41Challenges and Improvements in AI Data Accuracy05:43The Future of Shopping with AI Agents07:22Legacy Brands in the Evolving Market09:32The Changing Landscape of SEO10:48Strategies for Black Friday and Cyber Monday13:30The Importance of In-Person Shopping15:09Shameless Plug for FusePoint

Our conversation explores the evolution of social commerce as a significant trend in e-commerce, highlighting consumer preferences for direct brand purchases over platform sales due to concerns about data privacy and the convenience of returns. It discusses how social media is reshaping the retail landscape and the implications for brands and retailers moving forward.TakeawaysMore than two thirds of social shoppers prefer buying directly from brands.Data privacy and convenience are key factors influencing consumer choices.Social commerce is becoming the primary entry point for e-commerce.Brands need to adapt to the changing landscape of retail.Consumer preferences are shifting towards direct sales from brands.The integration of social media in shopping is crucial for future success.Convenience in returns is a major consideration for shoppers.Retailers must prioritize data security to build consumer trust.The evolution of e-commerce is closely tied to social media trends.Understanding consumer behavior is essential for brands in the digital age.Sound Bites"The future is headed towards direct brand sales.""Social platforms are changing the retail landscape.""Brand loyalty is influenced by shopping convenience."Chapters00:00Introduction to Social Commerce and Modem10:43Insights from E-Tail West Conference13:19The Future of Social Commerce and AI

In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by leveraging these evolving ecosystems.TakeawaysWe've been on the partner program for a while.It's been tremendous for just getting connected.All these platforms are living, breathing ecosystems.They're constantly changing.You have to evolve or die.I don't see any per se changes.I only see Shopify growing as an ecosystem.Chapters00:00Introduction to E-commerce Journey06:32Transitioning to the Agency Space10:06Trends in E-commerce and Influencer Marketing14:35The Role of AI in E-commerce19:15Finding Your Unique Voice in E-commerce21:58Navigating Shopify's Evolving Ecosystem

The conversation focuses on the importance of building relationships in retail, particularly in bridging the gap between in-store experiences and online shopping. The discussion highlights the use of platforms like Endear to enhance communication and foster connections with customers.TakeawaysWe are using Endear for all of our retail store clients.We can communicate directly through the platform.Exploring how to bring in-store experiences to the website.It's about the relationship with the people at the company.Building relationships with the clothing itself is crucial.We need to focus on online customer relationships.The experience should be seamless between online and offline.Customer communication is key in retail.Enhancing customer experience is a priority.The goal is to create a personal connection with customers.Chapters00:00Introduction to SIMKHAI and the Hosts02:04Transitioning from Wholesale to DTC05:06Building a Luxury Online Experience10:07Integrating AI in E-commerce14:12Client Telling and Personalization Strategies

The conversation discusses the challenges merchants face in creating optimized product descriptions and how automation can streamline this process. It highlights the importance of generating copy that is not only engaging but also optimized for search engines to enhance conversion rates.TakeawaysMerchants spend a lot of time on product descriptions.Automated tools can generate optimized product descriptions.The generated text is tailored to the context of the site.Automation helps in creating copy for various site elements.Effective copywriting is crucial for e-commerce success.SEO optimization is key for product visibility.Automation can save time for merchants.The right copy can significantly improve conversion rates.Understanding the target audience is essential for effective copy.Merchants can focus on other tasks while automation handles descriptions.Chapters00:00Introduction to Wix and E-commerce Growth03:15AI Innovations in E-commerce05:59Streamlining Store Management with AI08:52Future Roadmap and Innovations at Wix11:51Expanding E-commerce Beyond Borders

My conversation with Courtney Hurley and Kelly Evans explores the integration of AI in prospecting, highlighting how it automates the identification of potential leads and continuously learns from user input to refine its recommendations.TakeawaysEvery morning they get an email with three best prospects.AI runs through site actions to identify leads.Users can refine AI preferences for better targeting.No need to comb through data manually anymore.AI learns based on user feedback and actions.Automation saves time and increases efficiency.Prospecting becomes more strategic with AI assistance.AI helps in avoiding unwanted market segments.Daily updates keep the team informed and focused.The integration of AI transforms traditional prospecting methods.Chapters00:00Sister Dynamics in Business03:03The Human Element in Business05:54AI in Marketing: Current Trends and Future Directions08:21The Role of AI in Content Creation15:27Leveraging AI for Automation and Lead Scoring22:19Understanding Google Ads and PMAX25:41Optimizing Google Ads for Better ROI30:18The Importance of SEO in Advertising30:45Streamlining Tools for Business Efficiency37:43Bringing Humanity Back to Marketing

In this conversation, Jordan Gesky, the Senior Customer Experience Manager at True Classic, discusses her role in overseeing customer service operations and enhancing the customer journey. She shares insights on leveraging post-purchase experiences to drive sales, the integration of AI in customer service, and the importance of maintaining a human touch in digital interactions. The conversation also covers True Classic's brand identity, customer demographics, and future expansion plans, including the introduction of women's and children's lines. Jordan expresses excitement about the company's growth and the evolving landscape of customer expectations in the age of AI.TakeawaysJordan Gesky is the Senior Customer Experience Manager at True Classic.True Classic aims to create a smooth customer journey from pre-purchase to post-purchase.The company uses Parcel Labs for post-purchase tracking and marketing.AI is seen as a tool to enhance customer service, not replace it.Maintaining a human touch in customer service is crucial, especially for upset customers.True Classic's chatbot, named 'Crew', is designed to assist customers with personalized recommendations.The brand targets a wide demographic, from young adults to grandparents.Customers are increasingly accepting of AI in their shopping experiences.True Classic plans to expand its product lines to include women's and children's apparel.The company is exploring new sales channels, including TikTok Shop and retail partnerships.Chapters00:00Introduction to True Classic and Customer Experience03:10Leveraging Post-Purchase Journeys for Sales06:00The Role of AI in Customer Experience09:13True Classic's Brand and Customer Demographics12:03Future Growth and Expansion Plans14:01Closing Thoughts and Personal Interests

In this conversation, Joslyn Faust discusses the surprising environmental impact of toilet paper production, revealing that 27,000 trees are cut down daily for this product. She shares her journey towards more sustainable purchasing decisions, influenced by her teenagers' candid feedback on various brands. Their insights highlight the importance of considering both sustainability and product quality, prompting a deeper reflection on consumer choices and environmental responsibility.Takeaways27,000 trees are cut down every day for toilet paper.Sustainability in everyday products is crucial for the environment.Teenagers provide honest feedback that can influence choices.Consumer awareness can lead to better purchasing decisions.Sustainable products should not compromise on quality.Plastic wrapping on sustainable products raises questions.Exploring different brands can reveal better options.Environmental impact should be a priority for consumers.Feedback from family can drive change in buying habits.Awareness of product sourcing can lead to more responsible consumption.Sound Bites"There could be a better way""Such a big impact""Why is it wrapped in plastic?"Chapters00:00Introduction to Hey Bamboo and Jocelyn's Journey03:30Sustainability in Toilet Paper: The Hey Bamboo Approach06:16Market Entry and Consumer Insights09:37The Role of Social Media in Brand Growth12:22Bamboo as a Sustainable Resource15:21Future Products and Market Expansion18:25E-commerce Strategies and Brand Positioning21:16Closing Thoughts and Personal Insights

This conversation with January Digital President Sarah Engel,  and COO JB Brokaw, at eTail Palm Springs explores the transformative impact of AI on content creation, emphasizing the balance between automation and human creativity. It discusses how AI can enhance the creative process while still requiring human insight to connect ideas to branding. The dialogue highlights the exciting potential for innovation in marketing and the importance of big ideas in this evolving landscape.TakeawaysThe ability to automate content creation is revolutionizing the industry.AI can generate multiple versions of content quickly.Human insight is essential to connect content to branding.Creativity is experiencing a renaissance due to AI advancements.Balancing automation with human creativity is crucial for success.The future of branding is being shaped by technological innovations.AI enhances creativity rather than replacing it.Marketers must adapt to the evolving landscape of content creation.Big ideas remain central to effective branding and marketing.Innovation in marketing is increasingly driven by AI capabilities.Chapters00:00Introduction to January Digital and Its Mission03:34Navigating Brand Loyalty in a Competitive Market06:48The Rise of AI and Agentic Technology in Shopping09:51Understanding Consumer Behavior and E-commerce Dynamics12:44The Importance of Measurement and Testing in Marketing15:43The Shift from Data to Creative in Marketing Strategies18:48Future Directions and Opportunities for Brands

SummaryThis conversation delves into the various business strategies available to companies, emphasizing the importance of identifying the right strategy for individual businesses and effectively implementing it in marketing efforts. The discussion highlights that not all strategies are suitable for every business, and a tailored approach is essential for success.TakeawaysEvery business will have one of the five strategies.It's about identifying which of the five is the right one.Use it in your marketing.Strategies work differently for different businesses.Not trying to use all five strategies.Quick run through of strategies.Effective marketing requires the right strategy.Understanding your business is key.Marketing is about finding the right fit.Every strategy has its unique application.Sound Bites"Use it in your marketing.""Quick run through of strategies.""Understanding your business is key."Chapters00:00Introduction to Apple Tree Marketing and Personal Passions04:30Exploring Standout Strategies in Marketing12:40Understanding Client Emotions and Marketing Strategies18:27The Role of AI in Marketing and Content Creation

In this conversation, Xavier Rio discusses the transformative impact of generative AI on operational productivity and scalability. He emphasizes the importance of understanding the specific problems AI aims to solve and the value it brings to the organization.TakeawaysGenerative AI is crucial for productivity and scalability.Understanding the purpose of AI is essential.AI should not be implemented for its own sake.The focus should be on solving real problems.Content creation is a significant area for AI application.AI can enhance operational efficiency.Defining the added value of technology is key.Generative AI can transform product content creation.The integration of AI requires clear objectives.AI's role should align with business goals.Sound Bites"Generative AI will be a key element on productivity""What is the added value of the technology?"Chapters00:00Introduction to E-commerce Leadership05:523M's Vision and E-commerce Strategy07:24Innovation in B2B E-commerce11:28The Evolution of Omnichannel Strategies13:49The Role of Video in B2B Communication16:03Generational Shifts in B2B Buying Behavior17:213M's Growth Channels and Sustainability Initiatives19:10Global Insights and Regional Adaptation20:08Implementing the Digital Shelf21:42AI's Impact on E-commerce Solutions23:43Future Trends in E-commerce26:14B2B Sales Cycles and Promotional Events28:21Innovative Products for the Future

In this conversation, Rochelle Thielen emphasizes the critical role of real-time data in developing effective pricing strategies. She discusses how businesses must adapt quickly to customer expectations and market trends to remain competitive.TakeawaysReal-time data is essential for effective pricing strategies.Businesses should aim for a deep understanding of customer expectations.Data analysis should be conducted frequently, ideally in real-time.The 24-hour data limit is outdated for top-tier businesses.Understanding market trends is crucial for pricing decisions.Companies need to be proactive rather than reactive in their pricing.Customer insights can lead to more effective pricing strategies.The speed of data analysis can impact business success.Real-time insights can provide a competitive edge.Adapting to customer needs quickly is vital for growth.Sound Bites"Understanding of what customers are expecting to see.""It should be so much quicker up to real time."Chapters00:00Introduction to Traject Data and Rochelle's Background06:36Human Oversight in AI Systems14:54Trends in Retail Data Usage21:48AI Democratization for Small Merchants27:39Popular Products and Closing Thoughts

SummaryThe conversation explores the expansive growth of the digital gaming industry, highlighting the diversity of gaming platforms and user experiences.takeawaysThe digital gaming industry is rapidly expanding.Different locations influence gaming preferences.PC gaming remains a significant segment.Mobile gaming is growing at a fast pace.User experience varies across different platforms.Chapters00:00Introduction to G2A and Marketing Journey03:55The Evolution of G2A's Business Model06:43Market Expansion and User Experience09:34The Role of AI in Digital Marketplaces12:31Understanding Gaming Demographics and Trends15:28Future Predictions for the Gaming Economy18:51Brand Positioning and Marketing Strategies21:32Closing Thoughts and Shameless Plug

SummaryThis conversation explores the evolving role of SEO in digital marketing, emphasizing the importance of collaboration and understanding its impact on business. The discussion also touches on future trends that will influence SEO strategies.takeawaysIf you are touching the website, you are doing SEO.Understanding your role in SEO is powerful.SEO contributes to long-term business support.Collaboration is essential for SEO success.Future trends will shape SEO strategies.SEO is not just a technical role; it's collaborative.The landscape of digital marketing is constantly evolving.Awareness of SEO's impact can enhance business strategies.Every team member can influence SEO positively or negatively.Staying updated on trends is crucial for SEO professionals.Sound Bites"Collaboration is key in SEO success."Chapters00:00Introduction to SEO and Personal Background02:56The Evolution of SEO: Lessons from the Past05:28Understanding SEO Pillars: Technical, On-Page, and Off-Page08:28Common SEO Mistakes and Low-Hanging Fruits11:10The Importance of Content Context and Keywords12:54Navigating Cannibalization in E-Commerce16:49The Role of Off-Page SEO and Backlinks20:35Strategies for Effective Link Building23:22The Need for Patience in SEO Results27:00Conclusion and Final Thoughts on SEO

Two reasons to listen. Number 1: this is an awesome episode with a inspiring storyNumber 2: It's about #2Summary:In this engaging conversation, Caleb Olson, the inventor of the Poop Copter, shares his journey from software engineer to innovative problem-solver. With a master's in computer science and machine learning background, Caleb discusses how his side project evolved from a basic security camera poop detection system to a fully autonomous drone. He details the technical challenges of creating a precision-landing drone that can identify and collect dog waste, using Raspberry Pi technology and computer vision. Beyond the technical aspects, Caleb offers candid insights about viral fame, the balance between passion projects and business opportunities, and his philosophy on building solutions that haven't been tried before.Takeaways:Caleb's background combines software engineering with machine learning expertiseThe Poop Copter evolved through multiple iterations over 2.5 yearsHis approach prioritizes simple, cost-effective solutions using basic materialsThe drone uses custom-trained AI models to identify dog wasteSafety and precision landing were key technical challengesThe project demonstrates the intersection of hobby drones and practical automationCaleb values creative freedom in side projects over commercial constraintsHe's developed other innovative solutions, including baby monitoring systemsThe project highlights the potential for automating common household tasksBalancing viral attention with meaningful development remains a challengeSound Bites:"I'm a builder and I have these tools and they're just the means to do something with.""That's what's so magical for me still with coding and stuff is you can build seemingly anything.""I've slowly become just the poop man. It's just weird.""I like exploring interesting data sources that I have that feel untapped."Chapters:00:00 Introduction and Background15:30 Technical Deep Dive into Poop Copter31:45 Future Vision and Business Possibilities40:46 Closing Thoughts and Next Steps

In this episode, Christopher Yang, co-president of Shopline, discusses the evolving landscape of e-commerce, the challenges faced by merchants, and the innovative solutions offered by Shopline. He emphasizes the importance of customer engagement, the role of no-code solutions, and the integration of AI in enhancing the e-commerce experience. Christopher also highlights Shopline's commitment to sustainability and its global expansion strategy, aiming to empower merchants in a competitive market.takeawaysChristopher Yang has extensive experience in e-commerce across various sectors.Shopline focuses on scalability, performance, and efficiency for merchants.Merchants are looking for personalized and seamless shopping experiences.No-code solutions are essential for reducing development costs and time.AI-driven analytics are crucial for improving conversion rates and customer engagement.Shopline supports international expansion with multi-currency capabilities.Sustainability is becoming a key focus for e-commerce businesses.The future of e-commerce includes trends like live shopping and subscription models.Shopline's app ecosystem enhances merchant capabilities and customer experiences.Understanding customer needs is vital for developing effective e-commerce solutions.Sound Bites"We're here to support different initiatives""No code is just a part of that""Explore Shopline for your e-commerce needs"Chapters00:00Introduction to Christopher Yang and Shopline02:38Shopline's Unique Value Proposition04:59Challenges and Innovations in E-commerce07:30The Role of AI and No-Code Solutions10:15Customer-Centric Strategies and Market Expansion12:40Sustainability in E-commerce15:07Shopline's Global Reach and Future Goals17:48Predictions for E-commerce in 202520:13Innovations and Customer Success Stories22:58Closing Thoughts and Contact Information

SummaryIn this episode of Talk Commerce, Ravi Mittal, CEO of Rave Digital and owner of Aheadworks, discusses the challenges and complexities of the Magento extension system. He highlights the need for a simplified licensing model and centralized management of extensions to enhance the buying experience for merchants. Ravi also shares insights on the upcoming Meet Magento Florida conference, emphasizing its importance in fostering community and collaboration within the Magento ecosystem.takeawaysRavi Mittal founded Rave Digital in 2008 after leaving IBM.Magento is a flexible platform but has challenges with its extension system.The current licensing model for Magento extensions is overly complicated.Merchants often struggle with managing multiple subscriptions for extensions.A centralized marketplace could simplify the purchasing process for extensions.Ravi advocates for a unified licensing cost across all Magento editions.The Magento community is losing market share to competitors like Shopify.Meet Magento Florida aims to revive the community spirit of Magento events.Rave Digital leverages its own extensions for efficient service delivery.Ravi encourages community involvement in advocating for changes in the Magento ecosystem.Sound Bites"Adobe can make certain changes.""We are losing market share to Shopify.""We are growing year over year by 15%."Chapters00:00Introduction to Rave Digital and Aheadworks02:56Challenges in the Magento Extension System06:53Current Licensing Models and Their Complexity10:39The Need for Centralized Extension Management12:41Proposed Changes for the Magento Community19:13Licensing Costs: Open Source vs. Enterprise21:01Meet Magento Florida Conference Overview

In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of video marketing, and real-world success stories from various industries. The conversation emphasizes the need for authenticity and consistency in video marketing, as well as the potential for significant conversion rates through effective video strategies.takeawaysVideo is becoming a foundational channel for companies.Social commerce is projected to exceed $8 trillion by 2030.Authentic and consistent video content drives customer engagement.Short form videos are effective for immediate conversion.Live shopping events can significantly boost sales.Repurposing existing videos can save time and resources.Video is crucial for building trust with potential customers.E-commerce is evolving with the integration of video.Brands need to create a direct relationship with consumers.The future of marketing will heavily rely on video content.Sound Bites"Social commerce is probably what driving it.""Video is a very powerful way to create engagement.""Video keeps users more time on their platforms."Chapters00:00Introduction to Vimeo and Eitan Koter05:56Integrating Video with E-commerce Platforms12:32The Importance of Authentic Content18:14Effective Call-to-Actions in Video24:17Future Trends in Video Commerce

In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating exciting for consumers.takeawaysConfetti Snacks was founded to combat food waste by using imperfect produce.Betty Lu's entrepreneurial journey began with a desire to create a lasting impact.The company focuses on innovative flavors inspired by global cuisines.Sustainability is a core value, with a commitment to upcycling food waste.Confetti Snacks aims to change perceptions of vegetables through delicious snacks.The brand has gained traction in major retailers like Walmart and Disney.Consumer curiosity drives sales, as the product stands out in the market.Betty emphasizes the importance of taste in promoting healthy eating.The company is expanding its product line and exploring new flavors.Confetti Snacks is actively working on partnerships to increase brand visibility.Sound Bites"I wanted to create the anti-thesis of a potato chip.""Nearly one third of edible produce are thrown away every year.""We have a huge pleasure of working with Disney."Chapters00:00Introduction to Confetti Snacks and Betty Lu05:58The Entrepreneurial Journey and Inspiration Behind Confetti Snacks11:18Innovative Snack Production and Flavor Development14:42Cultural Influence and Culinary Adventures16:22Challenges in Brand Growth and Market Penetration19:18Sustainability and Upcycling in the Snack Industry22:23Sales Channels and Distribution Strategies28:13Future Flavors and Partnerships32:49Closing Thoughts and Consumer Reception

Carolyn Lowe, CEO and founder of ROI Swift, shares invaluable insights about succeeding on Amazon's marketplace. With 25+ years of e-commerce experience, including roles at Dell and successful ventures with mom-and-baby brands, Carolyn reveals the strategies that matter most for Amazon success.

In this episode of Talk Commerce, Brent Peterson interviews Kyle Hency, CEO of GoodDay Software, who shares insights from his journey as a co-founder of Chubbies and his current mission to innovate ERP solutions for small brands. The conversation explores the operational challenges brands face today, the evolution of client expectations in technology, and the unique entrepreneurial environment in Austin, Texas. Kyle emphasizes the importance of building accessible tools for brands and the impact of AI on brand building, while also looking ahead to trends for the upcoming holiday season.takeawaysKyle Hency is the CEO of GoodDay Software, previously co-founder of Chubbies.Chubbies was built to authentically connect with a younger audience.GoodDay Software aims to simplify ERP solutions for small brands.Operational challenges for brands include inventory management and market competition.The technology landscape is evolving, with higher expectations from clients.AI is changing the way brands interact with technology and consumers.Austin's tech scene is thriving due to its supportive environment and lower cost of living.GoodDay Software focuses on providing a centralized operating system for brands.The holiday season is expected to show positive trends for brands after a tough period.Collaboration among brands in the e-commerce space is crucial for success.Sound Bites"Every day is a good day.""The cost of living is just so transformative.""It's a system that does a lot more for you."Chapters00:00Introduction to Kyle Hency and GoodDay Software02:57The Journey from Chubbies to GoodDay Software05:37Operational Challenges for Brands08:20Building Solutions from Real Pain Points11:24The Evolution of Client Expectations14:03The Future of ERP Systems16:33The Impact of Economic Trends on Brands19:27Austin's Unique Innovation Ecosystem21:57GoodDay's Mission and Offerings

In this episode of Talk Commerce, Jay Topper, CCO of Fabric, shares insights on the evolving landscape of e-commerce, emphasizing the importance of a digital-first mindset, effective content generation, and key metrics for success. He discusses strategies for the upcoming holiday season, the impact of Amazon on retail dynamics, and the significance of maintaining a culture of natural tension within organizations. Jay also highlights the critical role of contribution margin as a key performance indicator and offers predictions for the retail season ahead.takeawaysDigital first is about mindset and customer promise.Content generation is critical for product pages.Contribution margin is essential for measuring marketing effectiveness.Natural tension in teams can lead to better outcomes.Retailers need to align marketing and merchandising strategies during peak seasons.Planning and contingency strategies are vital for holiday success.Amazon's influence is reshaping retail promotions and consumer expectations.Metrics should be agreed upon across departments for consistency.Flexibility in operations is crucial during peak times.Optimism is a key driver for success in retail.Sound Bites"You can't just rely on paid ads.""Plan the dive, dive the plan.""You need flexibility during peak."Chapters00:00Introduction to Jay Topper and His Journey03:41Understanding Digital First in Retail06:23The Importance of Content in E-commerce09:40Balancing Paid Ads and Organic Content12:18Natural Tension in Business15:07Key Metrics for E-commerce Success18:06Strategies for the Holiday Season20:55The Impact of Amazon on Retail23:52Predictions for the Upcoming Retail Season26:31Closing Thoughts and Fabric's Role

In this special holiday edition of Talk Commerce, host Brent Peterson joins forces with Scott Ohsman of Always Off Brand for an entertaining live recording from Shoptoberfest, sponsored by Shopware. Recorded in Brooklyn, NY, this collaborative episode features an engaging conversation with two dynamic guests: Noah Oakenberg from Above the Fray, a Portland-based solutions integrator specializing in B2B manufacturing, and Rohit Padanga, co-founder and CEO of Zamp, a comprehensive sales tax compliance solution provider.Key Discussion Points:The importance of building authentic customer relationships before pushing salesInside perspectives on Shoptoberfest and the Shopware communityCandid insights into agency-client relationships and partnership alignmentStrategic approaches to sales tax compliance in e-commerceReal-world experiences in agency management and client acquisitionSpecial Guests:Noah Oakenberg - Above the Fray (abovethefray.io)Rohit Padanga - Zamp (zamp.com)Co-Hosts:Brent Peterson - Talk CommerceScott Ohsman - Always Off BrandRecorded live at Shoptoberfest in Brooklyn, NY, this collaborative holiday special brings together the best of both podcasts for an insightful and entertaining discussion about the future of e-commerce and digital partnerships.Sponsored by Shopware

The conversation at Shoptoberfest delves into various aspects of e-commerce, focusing on the unique shopping experience provided by Tmoo, the impact of gamification on consumer behavior, and the current trends in holiday spending. The discussion also highlights the competitive landscape of retail, identifying key players and market dynamics, while exploring the future of e-commerce and B2B opportunities. The speakers reflect on the evolving nature of consumer expectations and the importance of adapting to new market realities.takeawaysThe Tmoo shopping experience is gamified, making it engaging for users.Consumers are increasingly looking for budget-friendly options during the holidays.Amazon and Shein are major players gaining market share in retail.Good retail practices are still essential in today's market.Emerging markets show a higher percentage of marketplace dominance.Drones are expected to revolutionize delivery in small towns.B2B commerce presents significant opportunities for growth.Shopify currently dominates the direct-to-consumer e-commerce space.Retail trends indicate a mix of winners and losers in the market.The conversation reflects on the importance of adapting to consumer behavior changes.Sound Bites"They're growing like a weed.""It's a lot of Greenfield.""Thanks for having me on."Chapters00:00Introduction to Shoptoberfest and Tmoo02:22The Gamification of E-commerce05:26Consumer Behavior and Holiday Spending07:37The State of E-commerce and Market Trends10:20The Future of Retail and B2B Opportunities13:15Closing Thoughts and Reflections

In this episode, Caroline D'Amore, founder of Pizza Girl, shares her journey from being a 'pizza kid' to a successful entrepreneur in the Italian food industry. She discusses the challenges she faced in a male-dominated space, her innovative products including organic sauces and countertop pizza ovens, and her vision for the future of Pizza Girl. Caroline emphasizes the importance of quality ingredients, empowering women in business, and the evolving trends in the food industry towards healthier options.TakeawaysCaroline's background in the pizza industry shaped her work ethic.Pizza Girl was born out of a desire for healthier Italian food options.The brand focuses on quality ingredients and authenticity.Caroline's innovative pizza ovens cater to a diverse audience.The importance of female representation in the food industry is highlighted.Caroline's journey reflects the challenges of being a woman entrepreneur.The future of food is leaning towards cleaner, healthier ingredients.Direct-to-consumer relationships are crucial for brand success.Caroline aims to expand Pizza Girl globally with unique concepts.The podcast emphasizes the need for authenticity in business.Sound Bites"I have a lot to say on the subject.""I am the pizza girl.""Girls are awesome."Chapters00:00Introduction to Pizza Girl and Caroline's Journey08:06The Product Line: Sauces and Pizza Ovens13:29The Vision for Brick and Mortar: Pink and Mortar18:55Women in Entrepreneurship: Breaking Barriers24:18The Future of Food: Trends and Innovations30:45Taste of the Coast.mp4

In this episode of Talk Commerce, Brent Peterson interviews Oren Inditzky, VP and GM of Online Stores at Wix, discussing the innovative Wix Donations platform. Oren shares insights on how Wix is transforming online fundraising for nonprofits and individuals, emphasizing the importance of user-friendly solutions that integrate website creation, donation management, and marketing tools. The conversation covers the motivations behind launching Wix Donations, its features, target verticals, and the role of analytics in optimizing fundraising efforts. Oren also highlights the ease of use for non-technical users and the potential for nonprofits to expand their reach using Wix's multilingual capabilities and AI tools.takeawaysWix powers over 700,000 online stores globally.Wix Donations simplifies the fundraising process.The platform allows for customized donation pages.Analytics help nonprofits track their fundraising success.Wix offers built-in marketing tools for promotion.User-friendly templates make setup easy for nonprofits.AI tools assist in content creation and marketing.Wix supports multilingual websites for global reach.The platform is designed for both nonprofits and individuals.Wix Donations can integrate with various business models.Sound Bites"You can use AI to generate social posts.""You can track and optimize your campaigns.""Wix offers stunning templates for nonprofits."Chapters00:00Introduction to Wix and Oren Inditzky05:29The Rise of Online Donations08:37Wix Donations: A Comprehensive Solution11:30Target Verticals and User Experience14:27Analytics and Performance Tracking17:32Tips for Nonprofits and Merchants20:38Leveraging AI in Donations and Marketing23:40Creating Engaging Content for Donations26:41Final Thoughts and Call to Action

In this episode of Talk Commerce, Gloria Chou, founder of Gloria Chou PR, shares her insights on how small business owners can effectively navigate the world of public relations without the need for expensive agencies. She emphasizes the importance of organic PR, the power of media coverage, and how to craft compelling pitches that resonate with journalists. Gloria introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and discusses strategies for leveraging media features to enhance SEO and build authority. The conversation also covers the significance of understanding journalists' needs, the art of follow-up, and the importance of humanizing pitches in an increasingly automated world. Gloria encourages listeners to reclaim their power in PR and provides resources for further learning.TakeawaysPR is accessible to everyone, not just big brands.Organic PR can provide more value than paid ads.Understanding what journalists want is key to successful pitching.The CPR method (Credibility, Point of view, Relevance) is essential for effective pitches.Subject lines should be compelling and relevant to the journalist's audience.Follow up strategically with journalists after sending pitches.Personalization in pitches increases the chances of getting noticed.Leverage media features across multiple platforms for maximum impact.Awards should be framed in the context of solving problems for the audience.You are your business's best advocate in the PR landscape.Sound Bites"PR is the ultimate SEO tool.""PR is about writing a good pitch.""AI cannot replace the human touch in PR."Chapters00:00Introduction to PR Coaching and Its Importance03:58Demystifying Organic PR for Small Businesses06:44The Power of PR vs. Social Media10:07Crafting Effective PR Pitches12:41The CPR Pitching Method Explained15:43Optimizing Subject Lines for Journalist Engagement18:38Building Relationships with Journalists21:43Creating a Media List and Finding the Right Journalists24:31Humanizing Your Pitch in a Digital Age27:32Leveraging Media Features for Business Growth30:24Final Thoughts on PR Strategy and AccessibilityLinks:www.gloriachoupr.com/masterclasswww.gloriachoupr.com/podcastwww.prstarterpack.com

In this episode of Talk Commerce, Brent Peterson interviews Chantel Cornelius, founder of Apple Tree Marketing, who discusses the shortcomings of traditional unique selling propositions (USPs) and introduces her innovative Standout Strategies framework. Chantel emphasizes the importance of emotional connections with customers and the need for businesses to measure their marketing efforts effectively. She also shares insights on public speaking as a marketing tool, cultural differences in marketing approaches, and offers practical advice for new business owners.takeawaysTraditional USPs often fail because they lack uniqueness.Emotional connections with customers are crucial for differentiation.Standout Strategies focus on what customers want to feel.Measuring marketing success is essential for growth.Public speaking can be an effective marketing tool.Cultural differences impact marketing strategies.New business owners should leverage their existing networks.Research and feedback are vital for effective marketing.Experimentation is important, but don't waste time on ineffective channels.Failure is not necessary for learning; research can guide success.Sound Bites"USPs are not unique!""I love doing it!""I hate failure!"Chapters00:00Introduction and Passion for Horses08:16Starting Apple Tree Marketing08:53The Limitations of Unique Selling Propositions (USPs)11:03Standout Strategies Based on Customer Emotions15:13The Importance of Strategic Marketing and Measurement23:07Effective Public Speaking and Marketing25:53Differences in Marketing Approaches: UK vs US29:43Starting Marketing: Talking to People You Know32:21The Role of Experimentation and Learning from Others' Mistakes35:53Shameless Plug: Take the Test on Apple Tree Marketing's Website

In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea industry, including trends, customer demographics, and the future of tea in a rapidly changing market.TakeawaysArtisanal teas offer a flavorful and healthy alternative to mass-produced options.Listening to customer feedback is crucial for product development.Quality sourcing and organic certification are key to maintaining product integrity.Cold brewing tea can enhance flavor and reduce bitterness.Digital advertising is essential for e-commerce success, but diversification is important.Understanding customer demographics helps in tailoring marketing strategies.The holiday season is a peak time for tea sales, requiring preparation in advance.Innovative blends and flavors can attract new customers and retain existing ones.Matcha is a popular powdered tea that offers convenience and health benefits.Maintaining a stable customer base is vital for long-term business success.Sound Bites"Tea doesn't necessarily go bad.""I drink matcha every day."Chapters00:00Introduction to Full Leaf Tea Company05:02Journey into the World of Tea09:53Sourcing and Quality Control in Tea11:34Product Development and Customer Feedback12:52Decaffeination and Herbal Teas14:07Cold Brewing and Kombucha16:38E-commerce Strategies and Challenges17:54Working with a Spouse in Business20:29Understanding the Customer Base21:46Advertising and Marketing Shifts23:48Exploring New Product Lines24:47Brewing Techniques and Recommendations28:58Excitement for the Holiday Season30:12The Future of Tea in a Tech-Driven World32:03Closing Thoughts and Resources

The conversation at Shoptoberfest explores various aspects of e-commerce, including the importance of community engagement, the role of photography in events, and the complexities of system integration. The guests discuss the significance of finding the right e-commerce platform, the challenges faced in B2B versus B2C markets, and the evolving landscape of e-commerce solutions. They emphasize the need for businesses to understand their unique requirements and the importance of having a solid support system in place to ensure success.takeawaysUnderstanding solutions in e-commerce is crucial for success.System integration is key for seamless operations.Community engagement enhances the event experience.Sales and customer success drive e-commerce growth.Contractual obligations can impact platform choices.Evaluating e-commerce platforms requires understanding unique needs.The shift from SaaS to open source offers more flexibility.Finding the right solution is essential for business success.B2B and B2C markets have distinct challenges that need addressing.Sound Bites"This is kind of a dream of mine.""What's your thoughts on the evening?""Thanks for listening. B-b-b-bye."Chapters00:00Introduction and Setting the Scene02:47The Role of Photography and Videography in Events05:38Understanding Solutions in E-commerce08:56The Importance of System Integration11:45Community Engagement at Shoptoberfest14:32Sales Strategies and Customer Success17:46Contractual Obligations in E-commerce Platforms20:34Evaluating E-commerce Platforms23:21The Shift in E-commerce Flexibility26:31Navigating Complexity in B2B and B2C29:23The Future of E-commerce Solutions40:15TC - Outtro All AV version 1.mp4

In this enlightening conversation at Shoptoberfest, Brent Peterson and Brian Lang from Future Commerce delve into the evolving landscape of commerce, emphasizing the intersection of culture and commerce, the role of content creators, and the importance of understanding consumer behavior. They discuss the necessity of bringing transactions closer to decision points and introduce the concept of 'good friction' in the purchasing process. The conversation also touches on the impact of AI on commerce and the future predictions for the industry.TakeawaysFuture Commerce operates at the intersection of culture and commerce.Commerce is fundamentally about person-to-person connections.Consumer behavior is influenced by social models and trends.Content creators play a crucial role in shaping commerce today.Bringing transactions closer to decision points enhances purchasing efficiency.Good friction in transactions helps consumers make better decisions.AI is transforming the way we interact with commerce.Understanding the context of consumer purchases is vital.The future of commerce will require clear classification of interactions.Predictions about commerce can often come true over time.Sound Bites"Commerce is identity exchange.""Mimesis drives consumer behavior.""Culture is commerce."Chapters00:00Introduction to Shoptoberfest and Future Commerce04:26The Intersection of Culture and Commerce07:29Understanding Commerce as Identity Exchange10:30The Role of Content Creators in Commerce13:22Bringing Transactions Closer to Decision Points16:23The Concept of Good Friction in Transactions19:44AI's Role in Future Commerce22:27Classifying Human and Machine Interactions25:43Conclusion and Reflections on Future Commerce28:02Future of Commerce Jingle

In this conversation, Brent Peterson and Scott Ohsman engage with Hani from Adorama, discussing the company's evolution from a traditional retail store to a leading e-commerce platform. They explore how Adorama has transformed into an experiential brand that prioritizes customer engagement and community building. Hani emphasizes the importance of leveraging technology and first-party data to enhance customer experiences and compete in a challenging market. The discussion also touches on the significance of unlocking value beyond pricing and the company's optimistic outlook for the future.TakeawaysAdorama has evolved from a physical store to a digital-first company.The company focuses on creating an experiential brand for its customers.Customer intimacy and engagement are key to Adorama's strategy.Leveraging technology is essential for enhancing customer experiences.First-party data collection is a priority for understanding customer needs.Adorama aims to unlock value beyond just pricing.The company has diversified into various sectors beyond photography.Community building is crucial for customer loyalty.Adorama is one of the largest sellers of drones in America.The future outlook for Adorama is optimistic, with plans for growth.Sound Bites"We are David. We know it.""First-party data rules.""Flat is the new up."Chapters00:00Introduction to Adorama and Its Legacy04:06Adorama's Evolution and Market Positioning07:06Customer Experience and Community Engagement10:23Digital Transformation and E-commerce Strategy13:18Innovative Approaches to Customer Personalization16:03Leveraging Technology and Data for Growth19:09Future Outlook and Business Strategy