Podcast appearances and mentions of Brent Peterson

Live from eTail in Palm Springs, CEO of Avenue7 Media and longtime friend of the program Jason Boyce joins us. Also, featuring our great podcast friend Brent Peterson, Host of Talk Commerce.    Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Guest: Jason Boyce  LinkedIn:https:https://www.linkedin.com/in/jasonrboyce/ Company:https://avenue7media.com/ Guest: Brent Peterson LinkedIn:https://www.linkedin.com/in/brentwpeterson/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of video marketing, and real-world success stories from various industries. The conversation emphasizes the need for authenticity and consistency in video marketing, as well as the potential for significant conversion rates through effective video strategies.takeawaysVideo is becoming a foundational channel for companies.Social commerce is projected to exceed $8 trillion by 2030.Authentic and consistent video content drives customer engagement.Short form videos are effective for immediate conversion.Live shopping events can significantly boost sales.Repurposing existing videos can save time and resources.Video is crucial for building trust with potential customers.E-commerce is evolving with the integration of video.Brands need to create a direct relationship with consumers.The future of marketing will heavily rely on video content.Sound Bites"Social commerce is probably what driving it.""Video is a very powerful way to create engagement.""Video keeps users more time on their platforms."Chapters00:00Introduction to Vimeo and Eitan Koter05:56Integrating Video with E-commerce Platforms12:32The Importance of Authentic Content18:14Effective Call-to-Actions in Video24:17Future Trends in Video Commerce

In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating exciting for consumers.takeawaysConfetti Snacks was founded to combat food waste by using imperfect produce.Betty Lu's entrepreneurial journey began with a desire to create a lasting impact.The company focuses on innovative flavors inspired by global cuisines.Sustainability is a core value, with a commitment to upcycling food waste.Confetti Snacks aims to change perceptions of vegetables through delicious snacks.The brand has gained traction in major retailers like Walmart and Disney.Consumer curiosity drives sales, as the product stands out in the market.Betty emphasizes the importance of taste in promoting healthy eating.The company is expanding its product line and exploring new flavors.Confetti Snacks is actively working on partnerships to increase brand visibility.Sound Bites"I wanted to create the anti-thesis of a potato chip.""Nearly one third of edible produce are thrown away every year.""We have a huge pleasure of working with Disney."Chapters00:00Introduction to Confetti Snacks and Betty Lu05:58The Entrepreneurial Journey and Inspiration Behind Confetti Snacks11:18Innovative Snack Production and Flavor Development14:42Cultural Influence and Culinary Adventures16:22Challenges in Brand Growth and Market Penetration19:18Sustainability and Upcycling in the Snack Industry22:23Sales Channels and Distribution Strategies28:13Future Flavors and Partnerships32:49Closing Thoughts and Consumer Reception

In this episode of Talk Commerce, Brent Peterson interviews Kyle Hency, CEO of GoodDay Software, who shares insights from his journey as a co-founder of Chubbies and his current mission to innovate ERP solutions for small brands. The conversation explores the operational challenges brands face today, the evolution of client expectations in technology, and the unique entrepreneurial environment in Austin, Texas. Kyle emphasizes the importance of building accessible tools for brands and the impact of AI on brand building, while also looking ahead to trends for the upcoming holiday season.takeawaysKyle Hency is the CEO of GoodDay Software, previously co-founder of Chubbies.Chubbies was built to authentically connect with a younger audience.GoodDay Software aims to simplify ERP solutions for small brands.Operational challenges for brands include inventory management and market competition.The technology landscape is evolving, with higher expectations from clients.AI is changing the way brands interact with technology and consumers.Austin's tech scene is thriving due to its supportive environment and lower cost of living.GoodDay Software focuses on providing a centralized operating system for brands.The holiday season is expected to show positive trends for brands after a tough period.Collaboration among brands in the e-commerce space is crucial for success.Sound Bites"Every day is a good day.""The cost of living is just so transformative.""It's a system that does a lot more for you."Chapters00:00Introduction to Kyle Hency and GoodDay Software02:57The Journey from Chubbies to GoodDay Software05:37Operational Challenges for Brands08:20Building Solutions from Real Pain Points11:24The Evolution of Client Expectations14:03The Future of ERP Systems16:33The Impact of Economic Trends on Brands19:27Austin's Unique Innovation Ecosystem21:57GoodDay's Mission and Offerings

In this special holiday edition of Talk Commerce, host Brent Peterson joins forces with Scott Ohsman of Always Off Brand for an entertaining live recording from Shoptoberfest, sponsored by Shopware. Recorded in Brooklyn, NY, this collaborative episode features an engaging conversation with two dynamic guests: Noah Oakenberg from Above the Fray, a Portland-based solutions integrator specializing in B2B manufacturing, and Rohit Padanga, co-founder and CEO of Zamp, a comprehensive sales tax compliance solution provider.Key Discussion Points:The importance of building authentic customer relationships before pushing salesInside perspectives on Shoptoberfest and the Shopware communityCandid insights into agency-client relationships and partnership alignmentStrategic approaches to sales tax compliance in e-commerceReal-world experiences in agency management and client acquisitionSpecial Guests:Noah Oakenberg - Above the Fray (abovethefray.io)Rohit Padanga - Zamp (zamp.com)Co-Hosts:Brent Peterson - Talk CommerceScott Ohsman - Always Off BrandRecorded live at Shoptoberfest in Brooklyn, NY, this collaborative holiday special brings together the best of both podcasts for an insightful and entertaining discussion about the future of e-commerce and digital partnerships.Sponsored by Shopware

In this episode of Talk Commerce, Brent Peterson interviews Oren Inditzky, VP and GM of Online Stores at Wix, discussing the innovative Wix Donations platform. Oren shares insights on how Wix is transforming online fundraising for nonprofits and individuals, emphasizing the importance of user-friendly solutions that integrate website creation, donation management, and marketing tools. The conversation covers the motivations behind launching Wix Donations, its features, target verticals, and the role of analytics in optimizing fundraising efforts. Oren also highlights the ease of use for non-technical users and the potential for nonprofits to expand their reach using Wix's multilingual capabilities and AI tools.takeawaysWix powers over 700,000 online stores globally.Wix Donations simplifies the fundraising process.The platform allows for customized donation pages.Analytics help nonprofits track their fundraising success.Wix offers built-in marketing tools for promotion.User-friendly templates make setup easy for nonprofits.AI tools assist in content creation and marketing.Wix supports multilingual websites for global reach.The platform is designed for both nonprofits and individuals.Wix Donations can integrate with various business models.Sound Bites"You can use AI to generate social posts.""You can track and optimize your campaigns.""Wix offers stunning templates for nonprofits."Chapters00:00Introduction to Wix and Oren Inditzky05:29The Rise of Online Donations08:37Wix Donations: A Comprehensive Solution11:30Target Verticals and User Experience14:27Analytics and Performance Tracking17:32Tips for Nonprofits and Merchants20:38Leveraging AI in Donations and Marketing23:40Creating Engaging Content for Donations26:41Final Thoughts and Call to Action

In this episode of Talk Commerce, Brent Peterson interviews Chantel Cornelius, founder of Apple Tree Marketing, who discusses the shortcomings of traditional unique selling propositions (USPs) and introduces her innovative Standout Strategies framework. Chantel emphasizes the importance of emotional connections with customers and the need for businesses to measure their marketing efforts effectively. She also shares insights on public speaking as a marketing tool, cultural differences in marketing approaches, and offers practical advice for new business owners.takeawaysTraditional USPs often fail because they lack uniqueness.Emotional connections with customers are crucial for differentiation.Standout Strategies focus on what customers want to feel.Measuring marketing success is essential for growth.Public speaking can be an effective marketing tool.Cultural differences impact marketing strategies.New business owners should leverage their existing networks.Research and feedback are vital for effective marketing.Experimentation is important, but don't waste time on ineffective channels.Failure is not necessary for learning; research can guide success.Sound Bites"USPs are not unique!""I love doing it!""I hate failure!"Chapters00:00Introduction and Passion for Horses08:16Starting Apple Tree Marketing08:53The Limitations of Unique Selling Propositions (USPs)11:03Standout Strategies Based on Customer Emotions15:13The Importance of Strategic Marketing and Measurement23:07Effective Public Speaking and Marketing25:53Differences in Marketing Approaches: UK vs US29:43Starting Marketing: Talking to People You Know32:21The Role of Experimentation and Learning from Others' Mistakes35:53Shameless Plug: Take the Test on Apple Tree Marketing's Website

In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea industry, including trends, customer demographics, and the future of tea in a rapidly changing market.TakeawaysArtisanal teas offer a flavorful and healthy alternative to mass-produced options.Listening to customer feedback is crucial for product development.Quality sourcing and organic certification are key to maintaining product integrity.Cold brewing tea can enhance flavor and reduce bitterness.Digital advertising is essential for e-commerce success, but diversification is important.Understanding customer demographics helps in tailoring marketing strategies.The holiday season is a peak time for tea sales, requiring preparation in advance.Innovative blends and flavors can attract new customers and retain existing ones.Matcha is a popular powdered tea that offers convenience and health benefits.Maintaining a stable customer base is vital for long-term business success.Sound Bites"Tea doesn't necessarily go bad.""I drink matcha every day."Chapters00:00Introduction to Full Leaf Tea Company05:02Journey into the World of Tea09:53Sourcing and Quality Control in Tea11:34Product Development and Customer Feedback12:52Decaffeination and Herbal Teas14:07Cold Brewing and Kombucha16:38E-commerce Strategies and Challenges17:54Working with a Spouse in Business20:29Understanding the Customer Base21:46Advertising and Marketing Shifts23:48Exploring New Product Lines24:47Brewing Techniques and Recommendations28:58Excitement for the Holiday Season30:12The Future of Tea in a Tech-Driven World32:03Closing Thoughts and Resources

In this enlightening conversation at Shoptoberfest, Brent Peterson and Brian Lang from Future Commerce delve into the evolving landscape of commerce, emphasizing the intersection of culture and commerce, the role of content creators, and the importance of understanding consumer behavior. They discuss the necessity of bringing transactions closer to decision points and introduce the concept of 'good friction' in the purchasing process. The conversation also touches on the impact of AI on commerce and the future predictions for the industry.TakeawaysFuture Commerce operates at the intersection of culture and commerce.Commerce is fundamentally about person-to-person connections.Consumer behavior is influenced by social models and trends.Content creators play a crucial role in shaping commerce today.Bringing transactions closer to decision points enhances purchasing efficiency.Good friction in transactions helps consumers make better decisions.AI is transforming the way we interact with commerce.Understanding the context of consumer purchases is vital.The future of commerce will require clear classification of interactions.Predictions about commerce can often come true over time.Sound Bites"Commerce is identity exchange.""Mimesis drives consumer behavior.""Culture is commerce."Chapters00:00Introduction to Shoptoberfest and Future Commerce04:26The Intersection of Culture and Commerce07:29Understanding Commerce as Identity Exchange10:30The Role of Content Creators in Commerce13:22Bringing Transactions Closer to Decision Points16:23The Concept of Good Friction in Transactions19:44AI's Role in Future Commerce22:27Classifying Human and Machine Interactions25:43Conclusion and Reflections on Future Commerce28:02Future of Commerce Jingle

In this conversation, Brent Peterson and Scott Ohsman engage with Hani from Adorama, discussing the company's evolution from a traditional retail store to a leading e-commerce platform. They explore how Adorama has transformed into an experiential brand that prioritizes customer engagement and community building. Hani emphasizes the importance of leveraging technology and first-party data to enhance customer experiences and compete in a challenging market. The discussion also touches on the significance of unlocking value beyond pricing and the company's optimistic outlook for the future.TakeawaysAdorama has evolved from a physical store to a digital-first company.The company focuses on creating an experiential brand for its customers.Customer intimacy and engagement are key to Adorama's strategy.Leveraging technology is essential for enhancing customer experiences.First-party data collection is a priority for understanding customer needs.Adorama aims to unlock value beyond just pricing.The company has diversified into various sectors beyond photography.Community building is crucial for customer loyalty.Adorama is one of the largest sellers of drones in America.The future outlook for Adorama is optimistic, with plans for growth.Sound Bites"We are David. We know it.""First-party data rules.""Flat is the new up."Chapters00:00Introduction to Adorama and Its Legacy04:06Adorama's Evolution and Market Positioning07:06Customer Experience and Community Engagement10:23Digital Transformation and E-commerce Strategy13:18Innovative Approaches to Customer Personalization16:03Leveraging Technology and Data for Growth19:09Future Outlook and Business Strategy

SummaryIn this episode of Talk Commerce, Brent Peterson interviews John Reagh, the CRO of Session AI, discussing the innovative use of behavioral AI in retail. John explains how Session AI helps retailers understand customer intent and improve conversion rates through real-time scoring and insights. The conversation delves into the differences between behavioral AI and generative AI, the impact of AI on retail discounts, and the importance of personalization in enhancing customer experiences. John also shares insights on customer feedback and the scalability of Session AI's technology, emphasizing the potential for significant ROI for retailers.TakeawaysSession AI focuses on understanding customer intent using behavioral AI.The technology provides real-time scoring to enhance conversion rates.Session AI operates independently of traditional identity sources, adapting to traffic behavior.Retailers can save margins by targeting discounts more effectively.The company has seen increased interest in AI from retail executives.Customer feedback has shifted positively with the rise of AI technologies.Session AI's model allows for quick testing and learning from customer interactions.The technology is designed to be scalable and easy to implement across platforms.Personalization in retail is becoming increasingly important for customer engagement.Investing in AI can yield significant returns for retailers. Sound Bites"We generate this score in kind of the nanoseconds""We're doing this completely independent of other sources of identity""You can save some margin there"Chapters00:00Introduction to Session AI and John Reagh04:02Understanding Behavioral AI and Its Applications07:03The Impact of AI on Retail Strategies10:02Customer Journey Insights and Conversion Rates12:47The Role of Nudges and Incentives in E-commerce15:32Learning Engines and Data Utilization18:33Conclusion and Future of AI in Retail

Unlock the secrets of Tax Receivable Agreements (TRAs) with financial whiz Andy Lee, founder and CIO of Parallax Capital. In this eye-opening episode of Talk Commerce, host Brent Peterson dives deep into the world of innovative tax strategies that are reshaping how businesses approach valuation and liquidity.Andy Lee, a prodigy who entered college at 15 and quickly rose through the ranks of the financial world, shares his journey and insights on:The basics of TRAs: What they are and why they matter for both pre-IPO companies and investorsHow TRAs can provide a new source of liquidity, potentially worth millions, for businessesThe emerging secondary market for TRAs and what it means for investorsNavigating the complex world of tax strategy to maximize business valueThe intersection of tax planning and business growth strategiesReal-world examples of how TRAs have benefited companiesBut this isn't just about dry financial talk. Andy's unique perspective as a young, successful entrepreneur brings fresh energy to the discussion. Learn about his philosophy of being "impatiently exuberant" and how it drives his approach to business and life.Whether you're a business owner looking to maximize your company's value, an investor seeking new opportunities, or an entrepreneur wanting to stay ahead of financial trends, this episode is packed with actionable insights.Takeaways:Tax Receivable Agreements (TRAs) can be a valuable source of liquidity for pre-IPO shareholders of companies that have gone public.TRAs are particularly relevant for cash-generative businesses that were previously structured as LLCs, partnerships, or sole proprietorships.The U.S. government encourages business growth through various tax incentives, which entrepreneurs should leverage.Being a "learn-it-all" rather than a "know-it-all" is crucial for business success and personal growth.Working "on" your business is as important as working "in" your business for long-term success.Investments in systems and processes (like ERP systems) can increase a business's value, especially when preparing for a sale.Understanding the tax implications of business decisions can lead to strategic advantages and cost savings.Action Items:If you're a pre-IPO shareholder of a company that has recently gone public, investigate whether your company has a TRA and explore options for monetizing it.Regularly dedicate time to learning about different aspects of your business. Consider focusing on one area each month for in-depth study.Assess your business's current systems and processes. Identify areas where investments in technology or infrastructure could increase efficiency and value.Consult with a tax professional to understand how you can leverage tax incentives to grow your business and make strategic investments.If you're considering selling your business in the next few years, start preparing now by implementing systems and processes that will make your business more attractive to buyers.Evaluate your business's cash flow patterns throughout the year. Use this information to make strategic decisions about when to make large investments or purchases.Connect with Andy Lee on LinkedIn to stay updated on TRAs and other financial strategies for businesses.Before making any major business decisions, consider both the immediate financial impact and the long-term tax implications.If you're an investor, research the emerging market for TRAs as a potential investment opportunity.Remember to balance working in your business with working on your business. Set aside regular time for strategic planning and business development.Don't miss this opportunity to learn from one of the rising stars in the world of tax strategy and investment. Tune in to discover how TRAs could be the game-changer your business needs, and walk away with a new perspective on the hidden value within your company's tax structure.Join Brent and Andy for a conversation that demystifies complex financial concepts and provides a roadmap for unlocking your business's full potential. It's time to cash in on your company's hidden tax gold!"Unlock hidden value through tax receivable agreements.""TRAs could be the game changer in your business.""I want you to have made so much money."00:00Introduction and Background07:18Monetizing Tax Receivable Agreements (TRAs)10:08Target Audience and Benefits of TRAs12:38Impatiently Exuberant: The Garbage Men of Private Equity14:14Promoting the Business and Personal Motivations17:17Staying Educated as an Investor and Entrepreneur19:07Strategic Tax Planning and Business Value21:46The Impact of Tax and Economic Uncertainty25:39Being Impatiently Exuberant in the Tech Sector27:31Positioning as an Owner and Operator29:43Partnering with the US Government for Growth

In this episode of Talk Commerce, Brent Peterson interviews Shane Kaszyca from Whiskers, the makers of the Litter-Robot. They discuss the evolution of the Litter-Robot, the challenges and innovations in e-commerce, and the importance of building a household brand. Shane shares insights on marketing strategies, the significance of solving customer problems, and the future of e-commerce operations, especially as they approach the busy holiday season.takeawaysWhiskers is known for the Litter-Robot, an automated cat litter box.The COVID-19 pandemic led to a surge in pet adoptions, boosting business.Building a household brand requires innovative problem-solving and effective marketing.It's essential to keep innovating to avoid becoming complacent in business.The balance of payment options on e-commerce sites is crucial to avoid customer confusion.In-house systems can provide customization and flexibility for operations.The upcoming holiday season presents both challenges and opportunities for e-commerce businesses.Marketing should focus on exposing customer problems and offering solutions.The importance of a good customer journey cannot be overstated during peak shopping times.E-commerce operations must adapt quickly to changing market demands.Sound Bites"I'm the scooper, I'm the pooper scooper.""We are the makers of the Litter-Robot.""It's not just being first, but it's solving a problem."Chapters00:00Introduction to Whiskers and Boy02:26The Evolution of the Litter-Robot05:35Building a Household Brand11:28Innovations in E-commerce and IT17:15Challenges in E-commerce Operations23:30Looking Ahead: The Future of E-commerce

In this lively conversation at Shoptoberfest, Brent Peterson and Scott Ohsmon discuss the evolving landscape of e-commerce, focusing on agency insights, the challenges of decision-making in business, and the impact of live commerce. They explore the importance of taking risks, the role of technology in solving business problems, and the common pitfalls that merchants face. The discussion is filled with humor, personal anecdotes, and valuable advice for mid-market brands navigating the complexities of e-commerce.takeawaysE-commerce is evolving rapidly, and businesses must adapt to stay competitive.Live commerce has not achieved the mass adoption expected in the U.S.Bad decision-making is a common challenge for businesses in e-commerce.Agencies can help businesses navigate technology solutions effectively.Reducing friction in the buying process is crucial for e-commerce success.Merchants should not be afraid to take risks in their strategies.Understanding the customer journey is key to successful e-commerce.The importance of technology integration in e-commerce platforms cannot be overstated.Businesses often face challenges due to failed implementations and unrealistic expectations.Asking questions and being open to new ideas can lead to unexpected solutions.Sound Bites"Call the e-commerce hotline.""Don't be afraid to take risks.""Bad decision making is the commonality."Chapters00:00Introduction and Setting the Scene06:20Agency Insights and E-commerce Solutions12:00The Evolution of Live Commerce19:25Challenges in E-commerce Decision Making22:54Final Thoughts and Advice for Merchants24:46E-Commerce Hustle.mp4

Our collaboration with Brent Peterson and TALK COMMERCE podcast continues at Shoptoberfest presented by Shopware in Brooklyn, NY. We hear Maier drop some knowledge on his Bmeir agency full ecommerce hotline and where he thinks the future of ecommerce is moving. So much learning and laughing at the BEER HALL.  Always Off Brand is Ecommerce Simplified, Learn & Laugh!  Our SPONSOR is back! They are back MAGIC MIND!!  Go to their website! https://magicmind.com/pages/hp-v1   Scott has been using Magic Mind and is the best MENTAL PERFORMANCE Shot there is out there! Our listeners get a FREE trial offer to try out Magic Mind for yourself and get the mental performance you want! Get a 3 sample pack for free! And now you can get 20% off one-time purchase and subscriptions.    CODES: ALWAYSOFF20 -  https://magicmind.com/ALWAYSOFF20   - 20% off for one-time purchases and subscriptions- the rest of the episodes   ALWAYSOFFTRIAL -  https://magicmind.com/ALWAYSOFFTRIAL  - get a 3 sample pack for free- 1st episode   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Maier Bianchi LinkedIn: https://www.linkedin.com/in/maierbianchi/ Website:https://bemeir.com/ Co-Host: Brent Peterson from TALK COMMERCE  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Website:https://www.contentbasis.io/ PODCAST: TALK COMMERCE - https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656   Presented by Shopware  Visit at https://www.shopware.com/en/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Our collaboration with Brent Peterson and TALK COMMERCE podcast continues at Shoptoberfest presented by Shopware in Brooklyn, NY. We hang out and chat with the President of January Digital, Sarah Engel and Senior Marketing Manager with January Digital Danielle Kurtz. What a great conversation and Sarah and Danielle do a great job keeping Scott & Brent on Track!   Always Off Brand is Ecommerce Simplified, Learn & Laugh!  QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Sarah Engel  LinkedIn: https://www.linkedin.com/in/sarahengel/ Website: https://januarydigital.com/   Guest: Danielle Kurtz LinkedIn:https://www.linkedin.com/in/danielle-kurtz-797a25176/ Website: https://januarydigital.com/   Co-Host: Brent Peterson from TALK COMMERCE  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Website:https://www.contentbasis.io/ PODCAST: TALK COMMERCE - https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656   Presented by Shopware  Visit at https://www.shopware.com/en/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In this episode of Talk Commerce, Brent Peterson speaks with Udayan Bose, CEO of NetElixir, about the intersection of AI and digital marketing. They explore practical AI tools, the evolving landscape of Google search, and how businesses can leverage predictive analytics to enhance e-commerce performance. Udayan shares insights on the importance of adopting AI technologies, the challenges faced by companies in this transition, and the future of search in a world increasingly dominated by AI. The conversation emphasizes the need for collaboration between humans and AI to drive success in marketing and e-commerce.takeawaysAI tools can significantly enhance e-commerce performance.Predictive analytics helps identify high-value customers.Generative AI can automate and optimize marketing tasks.Resistance to AI adoption stems from fear and discomfort.The future of search may shift towards chatbot-led interactions.Google faces challenges from AI advancements and changing user behavior.AI tools can free up time for more creative business strategies.Continuous use of AI tools leads to significant productivity gains.Collaboration between humans and AI is essential for success.Feedback and community engagement are vital for AI tool development.Sound Bites"Humans that use AI will always beat humans that do not.""Unlock your e-commerce potential using actionable AI strategies.""We saw almost a 20% lift in overall productivity."Chapters00:00Introduction to Generative AI and Digital Marketing05:21The Evolution of AI in Marketing08:24Launch of LXR Smart AI Tools11:13Productivity Gains with AI Tools14:18Challenges in AI Adoption17:27The Future of Search and AI21:17Google's Response to AI and Market Changes26:14Monetization and Strategy for Google32:14Conclusion and Future Outlookhttps://LXRsmart.ai

This conversation, recorded live at Shoptoberfest, features Brent Peterson and Scott Oshman discussing the current challenges in retail and e-commerce with Sarah Engel and Danielle Kurtz from January Digital. They explore the impact of COVID-19 on consumer behavior, the rising costs of doing business, and the importance of understanding customer expectations. The discussion also highlights the role of digital marketing and the need for brands to adapt to changing market conditions.takeawaysThe retail and e-commerce landscape is facing significant challenges post-COVID.Consumer expectations have shifted dramatically, especially regarding shipping and promotions.Brands need to understand their customers' true desires beyond just discounts.Rising costs are affecting all businesses, requiring more scrutiny in decision-making.Creativity in product offerings and marketing strategies is essential in a competitive market.Promotional overkill has conditioned consumers to expect constant discounts.Digital marketing strategies must align with business goals for effective results.Gen Z consumers prioritize authenticity and value alignment in their purchasing decisions.Retail media is becoming a significant revenue stream for brands, largely driven by Amazon's model.January Digital focuses on deep business understanding to drive marketing success.Sound Bites"It's a beer hall, it is feel like you were doing what you were supposed""Everybody's challenged with this. It is not just me.""The customer has to have this, know, curbside and free shipping."Chapters00:00Introduction to Shoptoberfest and Guests02:46Challenges in Retail and E-commerce10:15Customer Expectations and Promotions15:18Current Market Dynamics and Strategies24:24Overview of January Digital and Its Services

Our collaboration with Brent Peterson and TALK COMMERCE podcast continues at Shoptoberfest presented by Shopware in Brooklyn, NY. We sit down with Robert Rand from iPaas, who tells us why everyone should iPaas all tech stacks!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!  QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Robert Rand  LinkedIn: https://www.linkedin.com/in/rrand1/ Website: https://www.ipaas.com/   Co-Host: Brent Peterson from TALK COMMERCE  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Website:https://www.contentbasis.io/ PODCAST: TALK COMMERCE - https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656   Presented by Shopware  Visit at https://www.shopware.com/en/   Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In this conversation, Scott Ohsman from Always Off Brand, Brent Peterson from Talk Commerce, and Robert Rand from iPaas.com discuss the future of e-commerce, focusing on the innovative features of Shopware, including AI and spatial commerce. They explore the complexities of integrating various software systems in e-commerce and the importance of seamless data connectivity. The discussion highlights the challenges businesses face with custom integrations and the need for user-friendly platforms like IPass to streamline operations. They also touch on market trends and the competitive landscape in the e-commerce sector.takeawaysShopware is at the forefront of e-commerce innovation.AI and spatial commerce are transforming online shopping experiences.Integration of various software systems is crucial for e-commerce success.Custom integrations can lead to operational nightmares.A user-friendly platform can simplify complex data flows.Data connectivity is essential for real-time insights.Businesses need to evolve with their software solutions.Streamlining operations can significantly reduce costs.The e-commerce landscape is rapidly changing with new technologies.Understanding product data is key to operational efficiency.Sound Bites"Shopware is pioneering the next frontier of online shopping.""You need all that software talking together.""One error, one typo would kill everything."Chapters00:00Introduction to Shoptoberfest and Guests03:38Understanding Integration Needs in E-commerce06:37The Importance of Seamless Data Flow09:27Simplifying Complex Integrations12:37The Future of Product Data Management15:32Competitive Landscape in Integration Solutions

In this conversation, Scott Ohsman, Brent Peterson, and Phillip Jackson discuss the future of e-commerce, focusing on Shopware's innovative features, the challenges and truths surrounding RFPs, the impact of AI on the industry, and the merging of pop culture with commerce. They explore how these elements shape customer engagement and the evolving landscape of content creation.TakeawaysShopware integrates AI to enhance e-commerce experiences.Spatial commerce allows customers to interact with products in 3D.RFPs often mask pre-existing decisions in procurement processes.Trust is a major issue in the RFP process.AI is disrupting traditional agency roles in e-commerce.Pop culture is increasingly influencing commerce strategies.Content creation tools are becoming essential for all businesses.The creator economy is a growing sector that everyone participates in.Customer engagement can significantly increase with immersive technologies.The future of commerce is closely tied to advancements in technology.Sound Bites"Shopware is pioneering the next frontier of online shopping.""Increased customer engagement, fewer returns.""RFPs are the least exciting subject in e-commerce."Chapters00:00Introduction and Synchronicity02:33The Honest Truth Report on RFPs05:49The Future of RFPs and AI Disruption08:37Future Commerce Summit and Pop Culture10:34Content Creation and the Creator Economy13:53The Future of E-Commerce with Shopware15:20Transforming Customer Engagement through AI and Spatial Commerce

In this episode, Brent Peterson interviews Noah Okenberg, co-founder of Above the Fray, discussing the agency's role in the Magento ecosystem, the experience of organizing Meet Magento New York, and the importance of community engagement within the e-commerce space. They explore the value of attending events, the Magento Association's role, and the collaborative spirit of the Magento community.takeawaysNoah Okenberg has been in the Magento ecosystem for over 14 years.Above the Fray is platform agnostic but focuses heavily on Adobe Commerce and Magento.Organizing Meet Magento New York was a significant labor of love for Noah and his team.In-person events foster community and provide invaluable networking opportunities.Merchants should attend Meet Magento events to enhance their knowledge and connections.The Magento Association plays a crucial role in supporting the community and organizing events.Constructive criticism is essential for the growth of organizations like the Magento Association.Membership in the Magento Association is an investment in the community and its future.Collaboration among agencies is vital to overcoming industry challenges.The Magento community is unique in its supportive and collaborative nature.Sound Bites"It's a labor of love to do this.""There's nothing like those in-person events.""You get to meet new faces and learn new things."Chapters00:00Introduction and Background05:45Organizing Meet Magento New York08:46The Impact of Meet Magento Events14:35Encouraging Merchant Participation19:37Involvement with the Magento Association23:40The Evolution of the Magento Association28:26Above the Fray and Collaborative Growth40:00Magento-Jingle

In this episode of Talk Commerce, Brent Peterson interviews Vlad Stanescu, co-founder and CEO of Zento, a Magento-based SaaS product. They discuss the evolution of SaaS in the Magento ecosystem, the maturity of the platform, and the importance of community events like Meet Magento Romania. Vlad shares insights on the unique approach of his company, the value of attending Magento conferences, and the role of the Magento Association in fostering community engagement. The conversation also highlights the charm of Cluj-Napoca as a conference destination.takeawaysVlad Stanescu is the co-founder and CEO of Zento.Zento aims to provide a SaaS solution for Magento users.The Magento platform has matured significantly over the years.Meet Magento Romania started in 2014 to foster community engagement.The conference attracts both merchants and developers.Attending Meet Magento offers valuable insights beyond just Magento.The Magento Association plays a crucial role in community building.Cluj-Napoca is a vibrant city for hosting conferences.Vlad encourages active participation in the Magento community.Future Meet Magento events are planned for various locations.Sound Bites"I like to get back to it every now and then.""We created this product to help merchants.""We embrace that it will never be a pure product thing."Chapters00:00Introduction and Background03:56Zento: A Magento-based SaaS Product06:14Upgrading to Magento 2 and Improvements08:04Improving the Magento Theme and Performance10:15Meet Magento Romania: Motivation and Success12:36Reasons to Attend Meet Magento Events15:31Joining the Magento Association18:20Cluj-Napoca: A Great Place for Business and Meet Magento Romania20:30Magento-Jingle

In this conversation, Brent Peterson interviews Ravi Mittal, the head of Rave Digital and organizer of Meet Magento Florida. Ravi shares insights about his journey in the Magento ecosystem, the motivation behind organizing the conference, and the unique experiences it offers to attendees. He discusses the importance of community, the value of open source, and the role of the Magento Association in supporting the ecosystem. The conversation emphasizes the significance of creating a welcoming environment for all e-commerce professionals, regardless of their platform.Rave Digital focuses exclusively on Magento services.Meet Magento Florida was created to revive the community spirit post-pandemic.The conference aims to provide a joyful experience for attendees.Excursions and extracurricular activities enhance the conference experience.Sponsors need to see ROI from their investments in conferences.Content at the conference is tailored for various audiences, including merchants and developers.Open source is crucial for the sustainability of the Magento ecosystem.The Magento Association advocates for the open source community.Attending the conference offers valuable insights for all e-commerce professionals.Ravi emphasizes the importance of community and collaboration in e-commerce.Sound Bites"We are the only agency which has equally strong services and products.""I wanted to bring that back.""We organize a conference for the community."Chapters00:00Introduction and Background07:01Motivation Behind Meet Magento Florida10:42Extracurricular Activities for Attendees16:57Content and Value for Merchants24:27The Role of the Magento Association27:20Shameless Plug: Meet Magento Florida28:32Magento Jingle

Season 6 Episode 1 of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chasing MacNaughton⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech Hockey Guide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, "Toothpaste back in the Tube" This week Tim Braun and Rob Gilreath were in Hancock to sit down with Jeff Miksech and Brent Peterson to kick off the 2024-25 season and discuss Michigan Tech hockey past and present. Mitch's Misfits Amazon wishlist is still having items added as we figure it out but you can take a look by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠clicking here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and a reminder, if you rate the Podcast 5-stars, we'll read your review on the podcast and thanks to all our sponsors, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Arcadia Insurance Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Livonia Technical Services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fiebke Dental⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ in Rhinelander, Wisconsin. Follow us on twitter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ChasingMacPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and you can submit questions through our email address, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ChasingMac@techhockeyguide.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Don't forget to subscribe to the podcast wherever you get your podcasts. Please rate and review which will help us reach more people, and tell your friends. Please check out Jonathan Zamaites ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠series previews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ every Friday and Mike Anleitner's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Old Dog in Texas column⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ every Wednesday (you should definitely read this week's column). Also, keep an eye out for new ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠recruiting articles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Tuesdays. As always, special thanks to our patron saint Doc McResin for his generous donation to get this thing running, we hope you enjoy. Also, thanks to The Thank You Notes for all the bumpers in today's episode. If you like what you hear, check them out at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thethankyounotes.bandcamp.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RAW AUDIO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: This post is for patrons at the Silver Level ($25/ mo) or above which includes unedited audio and usually drops the night the podcast is recorded or on Sundays. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RAW VIDEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: This post is for patrons at the Gold Level ($10/mo) or above which includes unedited video and usually drops the morning after the podcast is record or on Mondays. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EXTENDED AUDIO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: This post is for patrons at the Black Level ($5/mo) or above which includes extended audio content and usually drops the day before the public podcast on Tuesdays. PUBLIC PODCAST: For additional information and more episode liner notes, check out our episode overview on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech Hockey Guide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To make sure we can afford all our fancy equipment we purchased for the podcast and the THG website in general, please check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠patreon page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and consider joining. Patrons at our Black Level or above receive an authentic MTU jersey patch and access to extra podcast content including extended versions of our other episodes. This week's extended version was over 87 minutes. --- Support this podcast: https://podcasters.spotify.com/pod/show/chasingmacpod/support

In this insightful episode of Talk Commerce, host Brent Peterson sits down with Kristin N. Spencer, a renowned marketing strategist and self-proclaimed "biggest word nerd." Kristin shares her journey and the innovative approach she brings to marketing, shedding light on why she believes the traditional methods have an expiration date.The conversation kicks off with a discussion on customer avatars, where Kristin explains her reservations about these conventional tools, emphasizing their exclusionary nature and advocating for a shift towards psychographics. She argues that understanding the values, personalities, and convictions of consumers is the way forward in building meaningful and inclusive marketing strategies.Throughout the episode, Kristin and Brent explore various dimensions of marketing, sales psychology, and brand messaging, as Kristin reveals her unique methodology for crafting powerful client communications that genuinely resonate. They also delve into a light-hearted segment, exploring an Alice in Wonderland-themed quiz that reveals Brent's business persona as akin to the Mad Hatter—a testament to his innovative and high-quality focus.Kristin offers a preview of her forthcoming book, highlighting its focus on leveraging curiosity to unlock successful sales strategies. She discusses the importance of asking thought-provoking questions and remaining agile as marketers, especially in a rapidly evolving digital landscape.The episode also touches on humor in marketing content, with Kristin detailing her personal formula for balancing wit and professionalism in her writing. Furthermore, she shares her expertise in ghostwriting business books, stressing the significance of aligning the book's goals with strategic business outcomes post-publication.Listeners are treated to Kristin's profound insights, practical advice, and a touch of humor, making this episode a must-listen for anyone eager to embrace the future of marketing while pushing the boundaries of traditional practices. Whether you're in the world of B2B or D2C, Kristin's emphasis on value-based marketing offers new perspectives on how to engage and grow your audience authentically.Introduction and Guest Introduction (00:02 - 00:46)Brent Peterson welcomes Kristin N. Spencer.Kristin introduces herself and shares her passion for words and music.Discussion on Customer Avatars (02:01 - 03:53)Dialogue about client avatars and why Kristin is not a fan.Kristin explains the difference between demographics and psychographics.Diving into Marketing Concepts (05:15 - 07:53)Kristin talks about the limitations of using traditional marketing personas.Introduction to touchstone principles and value-based marketing.Application to Different Business Models (07:28 - 09:37)Exploration of how Kristin's methods apply to B2B, B2C, and D2C.Kristin shares insights on using words to advocate for better customer connections.Kristin's Approach to Public Engagement (11:22 - 14:09)Discussion on the impact of ChatGPT and AI.Kristin's method of leaning into curiosity and engaging with clients.Quiz Segment (16:19 - 28:21)Kristin administers her business persona quiz to Brent.Brent shares his responses and insights throughout the quiz.Insights on Humor in Marketing (31:57 - 33:57)Kristin discusses the strategic use of humor in marketing content.Challenges and benefits of incorporating comedy into business messages.Closing Thoughts and Shameless Plug (34:47 - End)Kristin promotes her ghostwriting services and book.Final words from Brent and closing of the episode.

In this conversation, Brent Peterson interviews Kate Bradley Chernis, CEO of Lately, about the role of machine learning in content creation. They discuss the importance of understanding the neuroscience behind content engagement and the need for human curation in AI-generated content. Kate explains how Lately leverages AI to analyze social media analytics and create personalized messaging that resonates with audiences. They also touch on the challenges of deliverability and the importance of finding the right cadence for content distribution. Overall, the conversation highlights the value of collaborative AI and the need for marketers to be actively involved in the content creation process.keywordsmachine learning, content creation, neuroscience, AI-powered content, personalized messaging, social media analytics, deliverability, cadence, collaborative AItakeawaysUnderstanding the neuroscience behind content engagement is crucial for effective content creation.AI can analyze social media analytics to identify patterns and create personalized messaging.Human curation is essential in ensuring the quality and authenticity of AI-generated content.Deliverability and finding the right cadence for content distribution are key factors in content success.Collaborative AI, combining human expertise with AI capabilities, can outperform AI alone.Sound Bites"Lately does that. Its job is to identify what messaging will get you these sort of outcomes and specifically we work on social and it is a private database and you know all those kinds of things so the analytics piece we were just touching on is so important because when the results from the AI come out if you can't tell it if it's done a good job or a bad job thumbs up or thumbs down then it can't possibly learn right""AI will have the same kind of idea. I think people need to be, they just need to be educated. We have this thing that we're fighting against, Brendan, you know it already, which is people think that AI is like a human. They can talk to it like a human. They just think it's a super smart human. It doesn't have an understanding of those nuances to ever answer you in a way a human would. It can't possibly do that, you know?""So we're lately .ai. We are again in the business of finding the words that will make your customers do what you want them to do. And our customers enjoy on average 12,000% increased engagement, 245% more clicks, 80% cost savings on and on because it's AI, right?"Chapters00:00Introduction and Passion for Connecting Online12:30Differentiating Lately from Chat GPT and the Importance of Learning27:08The Pitfalls of AI-Generated Content and the Need for Human Involvement32:22The Importance of Deliverability and Timing in Content Distribution37:24Pitch for Lately and the Benefits of Collaborative AI

LIVE from eTail east in Boston, MA we bring you another awesome conversation with the VP Customer Experience & Loyalty at Boll & Branch. Guest co-host, Lauren Livak-Gilbert and surprise guest, Brent Peterson with Talk Commerce Podcast joins Scotty O. Boll & Branch is a premier organic bedding company that has taken personal service to a new level from startup to big scale and has not lost a step. Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Etail Website: https://etaileast.wbresearch.com/ eTail Palm Springs CODE FOR 20% OFF - ETAILPARTNER February 24-27 2025   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Anna Esrov LinkedIn: https://www.linkedin.com/in/anna-esrov-1864191a/ Guest Co-Host Lauren Livak Gilbert LinkedIn: https://www.linkedin.com/in/laurenlivak/ Website: https://www.digitalshelfinstitute.org/ Podcast: Unpacking The Digital Shelf: https://www.digitalshelfinstitute.org/ecommerce-podcast/   Brent Peterson LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Website: https://contentbasis.io Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In this episode of Talk Commerce, Brent Peterson interviews Muliadi Jeo, the CTO of CirClo, about his role in organizing Meet Magento events in Southeast Asia. Muliadi shares his passion for e-commerce consulting and customer behavior experience. He explains how he started Meet Magento Indonesia and why he decided to expand to Malaysia. Muliadi discusses the importance of building a strong local community and the potential for smaller Meet Magento events in different regions. They also touch on the benefits of joining the Magento Association and the upcoming Meet Magento Malaysia event.Talk Commerce, Magento, Meet Magento, e-commerce, Southeast Asia, community, Magento Association, Meet Magento MalaysiatakeawaysMuliadi Jeo has been involved in e-commerce consulting and organizing Meet Magento events for over 20 years.He started Meet Magento Indonesia and is now expanding to Malaysia to fill the gap in e-commerce support and events in the region.Muliadi emphasizes the importance of building a strong local community and tailoring events to the specific needs of each city.He suggests the idea of smaller Meet Magento events in different regions, with the potential for a larger event in Southeast Asia.Muliadi highlights the benefits of joining the Magento Association and the value of the Magento community in comparison to other e-commerce platforms.Sound Bites"I've been doing this e-commerce consulting for more than 20 years now. It's always my passion to always look into customer behavior experience.""We try to change the event to be a bit neutral. And we work with the e-commerce association in Indonesia.""There's a space for this sort of smaller event and maybe you call it Meet Magento Lite or Meet Magento Mini."Chapters00:00Introduction and Background03:19Bringing Meet Magento to Malaysia05:05The Importance of Magento in Southeast Asia08:13The Value of the Magento Association09:57The Role of Meet Magento Events11:21Upcoming Meet Magento Events12:22Magento Jingle

Investor, get notified first when our industrial deal launches: https://share.hsforms.com/1JdTr6KMMR0-YKumCXZEa4Adir9h This is not a commitment, just a way to give you exclusivity once we launch. This episode is a masterclass on industrial real estate with Ben Fraser, CIO of Aspen Funds and Brent Peterson, VP - Director of Industrial Brokerage at AREA. We discuss how to find the best industrial real estate investments in 2024, and much more. Interested in our upcoming industrial real estate deal? Get notified first: https://share.hsforms.com/1JdTr6KMMR0-YKumCXZEa4Adir9h Get our FREE 2024 Economic Forecast: https://www.investwithaspen.com/free-economic-report This podcast is sponsored by Aspen Funds which focuses on Private Credit, Industrial Real Estate, and Oil and Gas offerings for accredited investors: https://aspenfunds.us/ Follow Aspen Funds LinkedIn: https://www.linkedin.com/company/aspen-funds/ ⁠⁠ Instagram: https://www.instagram.com/aspenfunds/ Facebook: https://www.facebook.com/aspenfunds/ Connect with Ben Fraser on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/benwfraser/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brent Peterson on LinkedIn https://www.linkedin.com/in/brent-peterson-6944a510/

Join host Brent Peterson as he chats with Leandro Jesus, organizer of Meet Magento Brazil!In this episode, Leandro shares his passion for Magento and his insights into the thriving Brazilian ecommerce scene. He discusses the highlights of the recent Meet Magento Brazil event, including its unique free-to-attend model and the exciting plans for next year.Leandro also emphasizes the importance of the Magento Association in supporting and growing the Magento ecosystem. He encourages listeners to get involved and contribute to the platform's future.This episode covers:The growth of the Magento community in Brazil.Insights into Meet Magento Brazil, including key takeaways and plans for the future.The importance of the Magento Association and how to get involved.A glimpse into the Brazilian ecommerce landscape.Tune in for an engaging conversation about Magento, community, and the future of ecommerce in Brazil!https://tlk.fm/mm24nyc

Join host Brent Peterson as he talks with Peter Karpas, CEO of Bold Commerce, about the often-overlooked world of checkout optimization. Discover why merchants are afraid to touch their checkout process and how Bold Commerce helps them overcome this fear to unlock significant revenue growth.Peter shares insights on the "checkout power trio" - conversion, average order value, and lifetime value - and emphasizes the need for a holistic approach beyond conversion rates alone. He reveals surprising examples of how personalization and A/B testing can drastically improve checkout performance.Learn how Bold Commerce's composable and headless checkout solutions empower merchants to create custom experiences that cater to their specific needs. Gain valuable insights into the evolving landscape of checkout optimization and what trends to expect in the coming year.This episode is a must-listen for anyone involved in ecommerce who wants to transform their checkout from a point of friction into a revenue-generating powerhouse!Key Topics:Checkout OptimizationPersonalizationA/B TestingComposable CommerceHeadless CheckoutBold Commerce

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Sanne Bolkenstein, the Commercial Director at Hyva. They discuss the importance of a performant front-end theme for Magento, the benefits of using Hyva, and the future of the Magento community. Sanne also emphasizes the need for diversity within the e-commerce industry.keywordsHyva, Magento, front-end theme, performance, community, diversitytakeawaysHyva is a front-end theme for Magento that offers improved performance and ease of use for developers.Using Hyva can be a more cost-efficient and quicker solution for improving the performance of Magento sites compared to other options like PWA Studio.MageOS is an open-source project that aims to ensure the long-term relevance of Magento by incorporating innovative features into the core product.The Magento community in Europe is growing and has a strong sense of collaboration and trust among its members.It is important to advocate for and actively work towards diversity within the e-commerce industry.Building products for women, by women, can lead to better product-market fit in industries where women are the primary consumers.Sound Bites"Hyva is a much more cost efficient and quick way to solve performance issues in Magento.""MageOS is the answer and solution for Magento going forward in the long term.""The Magento community in Europe is growing and has a strong sense of collaboration and trust."Chapters00:00Introduction and Day-to-Day Role at HuFA03:19Innovative Products and Performance Solutions in the Magento Ecosystem09:40MageOS: A Community-Driven Solution for Magento's Future20:33The Importance of Diversity in E-commerce26:53The Impact of Smaller, Community-Focused Events

SummaryIn this conversation, Brent Peterson and Jesse Reitsma discuss the state of the Magento community and the impact of Adobe's acquisition of Magento. They explore the differences between the European and US Magento communities, with Europe being more skeptical of Adobe's messaging and US being more receptive. They also discuss the role of MageOS in challenging Adobe's dominance and the need for a version of Magento with new features, particularly in the area of AI. Overall, there is a sense of uncertainty and a desire for more transparency from Adobe. The conversation explores the differences between the Magento community in the US and Europe, particularly in terms of embracing open source and the role of agencies. It also discusses the rise of MageOS and Hufa as alternatives to Adobe Commerce, the challenges of merging the Magento and Shopware communities, and the need for Adobe to have a dedicated person to bridge the gap between the company and the community.KeywordsMagento community, Adobe, Magento Open Source, MageOS, European market, US market, skepticism, AI features, transparency, Magento community, open source, agencies, MageOS, Hufa, Adobe Commerce, Shopware, community engagementTakeawaysThe Magento community in Europe is more skeptical of Adobe's messaging and the adoption of Adobe Commerce due to the high cost of licenses.The European market has seen a resurgence of interest in Magento Open Source and alternative platforms like Shopware.Adobe's messaging and strategy for Magento Commerce is more focused on enterprise businesses, leaving medium-sized businesses and the open-source community behind.MageOS is seen as a potential alternative to Adobe Commerce, with a focus on community-driven development and the inclusion of new features, particularly in AI.There is a need for more transparency from Adobe regarding their plans for Magento and the role of the community in its development. The Magento community in Europe has a stronger embrace of open source and a more robust developer community compared to the US, where the focus is more on agencies and commercial interests.MageOS and Hufa are emerging as alternatives to Adobe Commerce, with Hufa gaining popularity among Dutch agencies.Merging the Magento and Shopware communities would be challenging due to the differences in technology and architecture.Adobe needs to have a dedicated person or team to engage with the Magento community and bridge the gap between the company and the community.There is a need for more community engagement and support from Adobe to maintain the health and growth of the Magento open source project.Sound Bites"In the Netherlands, there's just far too few web shops that are capable of paying the licenses of the Adobe experience cloud and therefore Adobe commerce itself as well.""If Adobe is not doing the thing that we want Adobe to do, then theoretically we need to do it ourselves.""I don't think that they see the community as an asset at all. I think they see it as sort of an annoying little bug that keeps buzzing around their head and every once in a while they have to kind of swat it away.""The Magento community in Europe has been watching the movement of Adobe with skepticism.""MageOS has Hoofa as the free version, but you have to go through the rigmarole of decoupling Luma.""There should be one person in the entire company that bridges the gap between the community."Chapters00:00Personal Life and COVID-19 Impact06:33Differences in the Magento Community27:19Cultural Differences in Magento Adoption30:50Impact of Hufa and MageOS43:50Challenges of Merging Magento and Shopware Communities47:36The Need for Adobe's Engagement

SummaryIn this episode, Brent Peterson interviews Diz Petit, the co-founder and CEO of Liquid Donate, a sustainable social impact software company. They discuss the importance of corporate social responsibility, the issue of excess inventory and waste, and how Liquid Donate is matching excess inventory with schools and nonprofits in need. Diz shares her journey from working at Postmates to starting Liquid Donate and highlights the impact they are making in the lives of people in need. The conversation also touches on the power of unrestricted grants to nonprofits and the need for better communication and understanding between executive teams and warehouse managers.Keywordscorporate social responsibility, excess inventory, waste, social impact, nonprofit, sustainability, unrestricted grantsTakeawaysLiquid Donate is a sustainable social impact software company that matches excess inventory with schools and nonprofits in need.Unrestricted grants are crucial for nonprofits as they provide autonomy and allow organizations to allocate funds where they are most needed.The issue of excess inventory and waste is a significant problem, and technology can play a crucial role in solving it.There is a need for better communication and understanding between executive teams and warehouse managers to address the disconnect in decision-making.The donation market and volunteering sector continue to evolve, with a growing emphasis on matching needs with existing resources.Sound Bites"There's a trillion dollar deficit in need on the nonprofit side.""80% of returns end up in the landfill.""Our goal is to have enough supply, enough retailers that have products that are being donated on a regular basis that nonprofits that want to receive product every day are able to receive product every day."Chapters00:00Introduction and Passion for Matching Excess Inventory09:10Liquid Donate's Focus on Oversized Inventory15:53Connecting Retailers with Nonprofits and Local Communities32:36Challenges of Taking Donations and Importance of Unrestricted Grants

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Linda Xu, the Chief Commercial Officer at Skipify. They discuss how Skipify is revolutionizing the e-commerce checkout experience by providing a next-gen connected wallet that makes online transactions smoother, more secure, and user-friendly. Linda shares insights on the importance of authorization rates, personalized shopping experiences, and the future of e-commerce platforms. She also highlights the benefits of Skipify's solution, including increased conversion rates and improved user experience. Linda emphasizes the need for merchants to prioritize security and personalization in order to stay ahead of the evolving e-commerce landscape.Keywordse-commerce, checkout experience, connected wallet, online transactions, authorization rates, personalized shopping experiences, e-commerce platforms, security, personalizationTakeawaysSkipify is a next-gen connected wallet that enhances the e-commerce checkout experience.Skipify's solution increases authorization rates and improves conversion rates for merchants.Personalization and security are key factors in the future of e-commerce platforms.Merchants should prioritize security and personalization to stay ahead in the evolving e-commerce landscape.Sound Bites"Skipify provides a next-gen connected wallet that makes online transactions smoother, more secure, and better.""Skipify's solution increases authorization rates and ensures that payments are accepted.""Personalization plays a huge role in improving the e-commerce experience for merchants and shoppers."Chapters00:00Introduction and Background07:53Overview of Skipify's Connected Wallet Solution13:04Increasing Authorization Rates and Improving User Experience22:16Prioritizing Security in Online Payments25:29Lessons from the Shopping Cart World28:08The Future of E-commerce Platforms30:12Closing Thoughts and Call to Action

Lessons Learned: Navigating Company Culture during a Business Sale Today's episode featured Brent Peterson, Founder and President of several companies over the years, and most recently a firm called ContentBasis. Brent shared his exit story with us today that he believes could have been so much better, had he known then what he knows now!  Of course, we all wish we had a crystal ball, but his former experience emphasizes the importance of having competent advisors before, during and after the transition. Brent's background in technology led him to becoming an early adopter of the Magento Ecommerce platform. He and his wife built the company to a point where they believed it was time for someone else to take it to the next level. At 60 employees, and with clients all over the world, his firm was well positioned to sell during the pandemic, which is what happened. He stayed on for two years; learned some tough lessons, and shared those generously with our listeners. Learn more by contacting Brent here at is current firm Content Basis Listen and share the episode here Support the Show.Join the Twin Cities Chapter of EPI at the 2024 Owners Forum! Learn more here

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Karim Boktor, a leadership and business hypnotherapist. Karim shares his personal journey of overcoming anxiety and depression in his own business and how he discovered the power of the subconscious mind. He explains that 80-90% of our decisions and behaviors are driven by the subconscious, and understanding and rewiring the subconscious is crucial for success in business and life. Karim also discusses the importance of recognizing and addressing the five key emotions that hold us back: anger, sadness, fear, hurt, and guilt.Keywordsleadership, business, hypnotherapy, subconscious mind, anxiety, depression, emotions, self-promotion, change, responsibilityTakeawaysThe subconscious mind plays a crucial role in business success. Understanding and rewiring the subconscious is essential for making better decisions and overcoming obstacles.The five key emotions that hold us back in life and business are anger, sadness, fear, hurt, and guilt. Recognizing and addressing these emotions is important for personal growth and success.Entrepreneurs often struggle with reaching out for help and admitting their weaknesses. It's important to recognize the need for support and to surround yourself with a strong network.Self-promotion can be challenging for many entrepreneurs, but it's necessary for building a successful brand. Overcoming guilt and fear of failure is crucial for embracing self-promotion.Change is inevitable in business, and resisting it can lead to stagnation. Embracing change and continuously learning and adapting is essential for long-term success.Sound Bites"There's this thing that's inside of you that you need to know about, that's controlling your business and your life too.""The five key emotions that hold us back in life, we can put them into five buckets: anger, sadness, fear, hurt, and guilt.""If you're already going into war or if you're already going into battle and you're already angry, you've already lost."Chapters00:00Uncovering the Power of the Subconscious Mind in Business17:32Breaking Through Negative Emotions and Behavior Traitshttps://www.boktorbusinesscoaching.com/https://www.youtube.com/watch?v=OBWTKpdexAI

In this episode, I sit down with Brent Peterson, founder of ContentBasis.io. Brent shares his unique journey, highlighting how AI and predictive analytics are transforming content creation. We discuss the importance of integrating human touch in AI-driven content, the benefits of physical activity on mental and professional life, and Brent's passion for running. Brent also gives insights into his innovative podcasting techniques and the significance of community in personal development. Tune in to discover the secrets behind creating impactful, resonant content and the future of AI in marketing.Show NotesIntroduction to Brent Peterson: Founder of Content Basis.io, leveraging AI and predictive analytics in content creation.The Power of Physical Activity: How Brent's passion for running translates to personal and professional success.Human Touch in AI: Importance of human involvement in AI-driven content to maintain authenticity and engagement.Podcasting Insights: Brent's journey with Talk Commerce, highlighting connections and learning from guests.AI Tools and Innovations: Exploring various AI tools like Whisper, ChatGPT, and 11 Labs for content creation and summarization.Community and Personal Growth: The impact of community on personal development and overcoming life challenges.Future of AI in Marketing: Brent's vision for AI integration in marketing strategies and content creation.Brent's Contact InformationFollow Brent Peterson on his website: Content Basis.ioCheck out Brent's podcast: Talk Commerce Mischa's Stuff!Guest Speak On 50 Podcasts In 100 Days! Join The Influence Army Waitlist HERE!Join The Influence Army Newsletter Here!Email me: contact@belove.mediaFor social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' digital footprint and customer experience. Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects. As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience.He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman.In This Conversation We Discuss: [00:41] Intro[01:08] Exploring Ecommerce platforms[02:31] Talk Commerce's immersive podcast world[03:07] Crafting human-centered content solutions[04:58] Customizing solutions: AI for specific needs[05:57] Data-driven strategies: leveraging sales insights[08:06] Refining AI output for accuracy in content[10:12] Experimental success via testing SEO strategies[13:14] Evolving SEO: Beyond keyword stuffing[14:58] Establishing authority through content expertise[16:19] Addressing key concerns across platforms[17:57] Finding your USP and thinking outside the box[18:49] Tracking new and lost keywords[20:21] Staying ahead & doubling down on niches[21:10] Diversifying content: exploring audio & video[22:25] Exploring AI in podcasts[24:03] Exploring creativity beyond content creation[25:15] Get in touch with Talk Commerce & Content BasisResources:Subscribe to Honest Ecommerce on YoutubeEmpowering entrepreneurs and marketers for success talk-commerce.com/Unique solution that combines advanced technology and human talent contentbasis.io/Follow Brent Peterson linkedin.com/in/brentwpeterson/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Casey Drake, the VP of Sales at Endear, about the importance of sales chat in retail. They discuss how Sales Chat, a live chat widget on a website, can connect customers with sales associates in real-time, creating personalized shopping experiences. Casey emphasizes the value of having store associates engage with customers online, as it leads to more conversions and builds stronger relationships. They also touch on the challenges of attribution and the need for brands to trust their associates digitally. Casey shares a success story with Untuckit, a brand that transitioned from Hero to Endear's Sales Chat and saw positive results. Overall, Sales Chat is seen as a complementary tool that enhances the clienteling experience and improves sales in both physical and online retail.Check out Sale Chat here Insight 1: Sales Chat Bridges the Gap Between Online and In-Store ExperiencesInsight 2: Store Associates are the Key to SuccessInsight 3: Sales Chat Drives Conversions and Fosters Long-Lasting RelationshipsKeywordssales chat, retail, customer engagement, personalized shopping experiences, store associates, online sales, attribution, clientelingTakeawaysSales Chat is a live chat widget on a website that connects customers with sales associates in real-time.Engaging store associates in online sales leads to more conversions and builds stronger customer relationships.Brands need to trust their associates digitally and provide them with opportunities for attribution in online sales.Sales Chat is a complementary tool that enhances the clienteling experience and improves sales in both physical and online retail.TitlesSales Chat: The Complementary Tool for Clienteling and Online SalesBuilding Stronger Relationships and Driving Conversions with Sales ChatSound Bites"Sales Chat is another contact method for your store that adds to the existing bundle of contact methods.""The goal of support is that you don't need anything else from me. The goal of sales is to keep going back to you and getting what I can out of that well.""Sales Chat is just another avenue for salespeople and merchants to get involved with clienteling."Chapters00:00Introduction and Passion for Routines08:47The Benefits of Sales Chat for Retail Stores15:48Sales Chat as a Contact Method for Retailers26:54How to Get Started with Sales Chat

SummaryIn this conversation, Brent Peterson interviews Brian Gerstner, the CEO of White Label IQ, a company that provides specialized digital talent to marketing agencies. They discuss the value of strategic partnerships and how White Label IQ offers specific roles that agencies may not be able to afford to hire full-time. They also talk about the role of AI in the marketing industry and how it can help agencies move faster and iterate quickly, but humans are still essential for decision-making and providing a personal touch. The conversation concludes with Brian plugging White Label IQ and emphasizing their commitment to being true partners to their clients.Keywordsstrategic partnerships, digital talent, marketing agencies, specialized services, AI, decision-making, personal touchTakeawaysStrategic partnerships are important for mitigating risks and providing higher quality services.White Label IQ offers specialized digital talent to marketing agencies, allowing them to scale without adding fixed costs.AI can help agencies move faster and iterate quickly, but humans are still essential for decision-making and providing a personal touch.Collecting first-party data is crucial for nurturing relationships and growing your audience.White Label IQ is committed to being true partners and delivering high-quality work.Sound Bites"Strategic partnerships are critical to mitigate risk for a business.""White Label IQ allows agencies to flex and bring in specialized skills when needed.""AI is going to beat the mediocrity out of all of us."

SummaryIn this conversation, Brent Peterson interviews Misha Zvagintsov, a podcasting pro, about influencer marketing and the power of podcasts. Misha shares his passion for podcasting and how he helps entrepreneurs land guest spots on popular shows. They discuss the value of being a guest on podcasts, even smaller ones, and the importance of clear and not clever branding. Misha also talks about his own podcast, the Table Rush Talk Show, and the rebirth moments that led him to start it. They touch on the benefits of yoga and the power of breath in managing stress. Overall, the conversation highlights the impact of podcasting and the opportunities it presents for both hosts and guests. Mischa Z shares his journey as an affiliate marketer and the importance of storytelling in adding value to podcasts. He emphasizes the need to focus on a specific audience segment and tells his own story to inspire others. Mischa also discusses the power of writing a book and using it as a tool to attract people to your business. He encourages taking action on ideas and launching them before they are fully developed. Finally, he provides insights into the process of guest speaking on podcasts and offers a simple email template for reaching out to hosts.Keywordspodcasting, influencer marketing, guest speaking, branding, yoga, breath, rebirth, affiliate marketing, storytelling, audience segment, book writing, taking action, guest speaking, podcastingTakeawaysPodcasting is a powerful platform for influencing and reaching an audience, regardless of the size of the podcast.Being a guest on podcasts allows individuals to share their message and connect with a specific audience.Clear and not clever branding is important for effective communication and engagement.Yoga and mindfulness practices, such as breathwork, can help manage stress and provide a sense of fulfillment.Rebirth moments and challenging experiences can lead to personal growth and new opportunities. Focus on a specific audience segment to find the right fit for your product or service.Storytelling is a powerful way to add value to podcasts and engage with the audience.Writing a book can be a valuable tool to attract people to your business and share your expertise.Take action on your ideas and launch them before they are fully developed.Guest speaking on podcasts can be a great way to expand your reach and share your message.Use a simple email template to reach out to podcast hosts and increase your chances of getting booked.TitlesEmbracing Rebirth MomentsClear and Not Clever Branding Guest Speaking on Podcasts: Expanding Your ReachWriting a Book: Attracting People to Your BusinessSound Bites"We get to influence willing minds, bodies, and souls by the conversations we have with people.""If I could have a stage with 10 people where I have a captive audience of 10 people that have a slice of my audience, that's just so powerful.""I started the Table Rush Talk Show, which tends to lean towards clever. But when somebody speaks from stage or speaks at a webinar, and if they do a really good job, everybody gets up and goes to buy, so they rush to the back of the room to buy, hence the table rush.""There are so many different ways to look at a slice of an audience.""I just need a portion of the audience to be the right fit.""A book is an amazing tool to bring people into the fold."Chapters00:00Introduction and Passion for Podcasting06:41Passion for Yoga and Mindfulness11:06The Power of Movement and Physical Balance12:48Yoga as a Tool for Personal Growth and Stress Management16:52The Value of Being a Guest on Podcasts18:44The Misconception of Only Targeting High-Profile Podcasts20:16The Importance of Adding Value and Telling Stories22:36The Role of Content Creation and Writing a Book27:49Taking Action on Ideas and Launching Before Building32:22Persistence and Long-Term Commitment in Podcasting46:28The Reality of Starting a Podcast and Facing Rejection49:05The Power of Cold Calling50:21Effective Email Outreach52:35The Response Rate53:32Giving a Second Offer55:12The Importance of Following Up56:04Counterpitching57:00Shameless Plug: BadZuck.com

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Josh Gibson from the Sojourn Group. Josh discusses the rise of direct-to-consumer brands and the need for expertise in selling on marketplaces like Amazon, Walmart, and Target. He highlights the importance of listing optimization and the challenges of meeting marketplace requirements for shipping and fulfillment. Josh also emphasizes the value of diversifying across multiple marketplaces and the benefits of working with a third-party agency to navigate the complexities of selling online.TakeawaysDirect-to-consumer brands are moving away from distribution and selling directly on marketplaces like Amazon, Walmart, and Target.Selling on marketplaces requires expertise in areas such as customer service, reimbursements, listing optimization, and fulfillment.Marketplaces like Amazon have specific metrics and requirements for sellers, such as on-time shipping and delivery rates.Diversifying across multiple marketplaces can help mitigate the risk of relying on a single platform.Working with a third-party agency can provide valuable support in managing marketplace selling and optimizing listings.

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Raul Galera, the Partnerships Lead at Referral Candy. They discuss various topics related to e-commerce, including the use of AI in content generation, the challenges of rising ad costs, the importance of organic SEO and customer needs vs. wants, the upcoming Black Friday and Cyber Monday sales events, and the value of partnerships in e-commerce. Raul emphasizes the need for brands to have a clear post-purchase path for customers and highlights the benefits of co-selling and influencer marketing partnerships. He also plugs Referral Candy as a tool for brands to run referral programs and reward customer loyalty.TakeawaysAI is primarily being used in e-commerce for content generation, such as writing product descriptions and landing page content.The rise in ad costs is a major challenge for e-commerce brands, leading them to seek alternative customer acquisition methods.Organic SEO is an important channel for brands to target customers with high intent and retain them.Black Friday and Cyber Monday sales events are expected to be less discount-driven this year, with brands focusing on retaining customers and offering targeted deals.Partnerships, both in co-selling and influencer marketing, can be mutually beneficial for brands and help them reach new customers and increase sales.Referral programs are an effective way for brands to turn their customer base into their sales team and reward customer loyalty.

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Lin Dai, the CEO and co-founder of Super Logic, a next-generation rewards and loyalty platform. Lin shares his passion for points and miles and his interest in kitesurfing. The conversation focuses on the evolution of rewards programs, the value of loyalty, and the challenges faced by brands in managing points accounting liability. They also discuss the importance of engagement and personalization in rewards programs and the potential for peer-to-peer trading of digital credits.TakeawaysRewards and loyalty programs are widely adopted by brands as they drive customer engagement and additional purchases.Points accounting liability is a significant challenge for brands, especially those with large rewards programs. Technology can help brands actively encourage customers to redeem their points.Engagement and data are key issues for retailers with rewards programs. Personalization and gamification can enhance the user experience and drive engagement.The airline industry is moving towards a spending model for rewards programs, which is more profitable for airlines. Credit card companies play a crucial role in guaranteeing rewards for customers.Innovative rewards programs offer experiential rewards and digital badges that can unlock bigger rewards. Peer-to-peer engagement and trading of benefits can increase user engagement.Regulation may be needed to protect consumers from devaluation of points in rewards programs.

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Brittany Brewer, a freelancer and the Chief Operating Officer of FreeUp. They discuss the gig economy, hiring freelancers, and the importance of freelancing in the economy. Brittany explains how FreeUp differentiates itself from competitors and ensures the quality of freelancers through a rigorous vetting process. They also touch on the shift towards freelancing during economic downturns and the role of AI in freelancing. Brittany emphasizes the importance of human involvement in AI-powered marketing and the need for freelancers who understand the client's voice and language model. They conclude with advice for merchants on utilizing freelancers during the holiday season.TakeawaysFreelancing allows individuals to work remotely and travel while working, making it an attractive option for many.The gig economy and hiring freelancers provide businesses with flexibility and the ability to grow with less risk.FreeUp differentiates itself by thoroughly vetting freelancers and ensuring their quality.During economic downturns, there is a shift towards freelancing as businesses are reluctant to hire full-time employees.AI is not a magic bullet and should be complemented by human involvement in tasks like prompt writing and scheduling.Freelancers need to understand the client's voice and language model to provide high-quality content.FreeUp offers a range of services through its umbrella of brands to benefit clients.Merchants can utilize freelancers during the holiday season to manage increased workload and maximize productivity.

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Chase Clymer, an expert in all things Shopify. Chase discusses the most common mistakes that merchants make when setting up their Shopify stores. He highlights three main points: overinvesting in customizations before they're ready, making bad choices in the user experience (UX) of their store, and a lack of content or overall direction in building content. Chase emphasizes that merchants should focus on marketing and getting more customers if their store is doing under a million dollars a year. He also emphasizes the importance of good content in supporting the customer journey and dispelling any doubts or uncertainties.TakeawaysMerchants often make the mistake of overinvesting in customizations for their Shopify stores before they're ready. It's important to focus on marketing and getting more customers if the store is doing under a million dollars a year.Bad choices in the user experience (UX) of the store, such as navigation, sorting, and filtering, can negatively impact the customer journey. Mobile optimization is also often overlooked.Good content is crucial for supporting the customer journey and addressing any doubts or uncertainties. It helps to answer questions about the product, provide supporting evidence, and showcase expertise in the field.Choosing the right theme for the store is important, but the UX choices are not heavily dependent on the theme. Shopify's theme ecosystem offers robust customization options.Investing in SEO and developing a blogging strategy can have long-term benefits for the store, as it helps improve search rankings and drives organic traffic.Sound BitesChapters00:00Introduction02:28Joke and Quick Session09:23Importance of Content in Shopify Store10:14Theme and UX in Shopify Store12:42Developing Good Content for Shopify Store15:28Closing Remarks and Contact Information

SummaryIn this episode of Talk Commerce, Brent Peterson is joined by Jason Nyhus from Shopware and Vijay Golani from Evrig Solutions. They discuss the challenges faced by mid-market merchants, particularly the increasing costs as their sites get busier. They highlight the recent price increase by Shopify and how it affects merchants. They also delve into the complexities of B2B commerce and the limitations of cloud-only solutions. The conversation touches on the importance of customization and code ownership in e-commerce platforms. The episode concludes with a discussion on the emerging trend of AI in e-commerce and the need for it to have a tangible impact on businesses.TakeawaysMid-market merchants face challenges with increasing costs as their sites get busier.Shopify's recent price increase has impacted merchants, particularly those in the mid-market segment.Cloud-only solutions limit customization and code ownership, which can hinder the unique branding and experience of merchants.B2B commerce requires flexibility and the ability to automate business processes specific to each company.AI is an emerging trend in e-commerce, but its impact should go beyond generative content and images.Chapters00:00Introduction and Introductions02:44The Acceleration of Costs for Mid-Market Merchants06:08Defining the Mid-Market Merchant07:35Challenges of B2B Commerce10:44The Impact of Shopify's Pricing on B2B Transactions11:52The Future of E-commerce in India16:26The Impact of Pricing Models on Mid-Market Merchants21:32The Emergence of AI in E-commerce22:21The Importance of Practical AI Solutions23:35The Benefits of Open Source and Self-Hosted Platforms26:17Shameless Plugs

SummaryIn this episode, Brent Peterson interviews Jason Nyhus, the General Manager of Shopware US. They discuss the background and culture of Shopware, the innovation and differentiation of the platform, the challenges of enterprise platforms and Shopware's focus on the mid-market, the power of open source and community in Shopware, the importance of serving the mid-market and providing value, Shopware's AI capabilities and driving innovation, the impact of pricing models on merchants, the outlook for 2024 and the role of agencies, the strengths of B2B commerce in Shopware, optimism in the e-commerce industry, upcoming conferences and events, and Shopware United and community support.TakeawaysShopware is a market leader in Germany and is expanding into the US market with its world-class product.Shopware differentiates itself through its open-source model, allowing for innovation and contributions from a large community of developers.Shopware focuses on serving the mid-market, providing enterprise-class capabilities at an affordable price.Shopware's AI capabilities drive innovation and efficiency for merchants.Merchants should consider the total cost of ownership and the scalability of pricing models when choosing a commerce platform.The e-commerce industry is optimistic about the future, with a growing focus on digital transformation and investment in new tools and technologies.Shopware United is a nonprofit organization that supports the open-source community and is deeply connected to Shopware's strategy.Chapters00:00Introduction and Background of Shopware02:23Innovation and Differentiation of Shopware05:29Challenges of Enterprise Platforms and Shopware's Focus on the Mid-Market06:27The Power of Open Source and Community in Shopware09:18The Importance of Serving the Mid-Market and Providing Value10:15Shopware's AI Capabilities and Driving Innovation12:35The Impact of Pricing Models on Merchants14:28The Outlook for 2024 and the Role of Agencies22:19Optimism in the E-commerce Industry23:16Upcoming Conferences and Events24:04Shopware United and Community Support