Podcast appearances and mentions of Brent Peterson

Brent Peterson sits down with Michelle Donnelly, Chief Revenue Officer at Crescendo, to explore how AI-native customer experience solutions are transforming the way brands interact with their customers. The conversation covers everything from autonomous digital agents to the critical role humans still play in customer support. Michelle brings a wealth of experience from her time at Salesforce and the AI chip industry, and she shares fascinating real-world examples of how Crescendo's approach is turning traditional cost centers into profit centers. If you care about customer experience, this episode deserves your full attention.Key TakeawaysAI agents must work seamlessly with human agents. A digital-only approach without a human fallback creates frustrating loops that drive customers away.Customer support is becoming a revenue channel. By combining personalization, memory, and business context, AI agents can turn a simple support interaction into an upsell opportunity.Speed to value matters. Crescendo deploys in under four weeks, a dramatic improvement over traditional SaaS implementations that can take months.Outcome-based pricing changes the game. Rather than selling seats, Crescendo charges based on outcomes, aligning their success with the customer's success.Multimodal interactions let customers choose. Whether through chat, voice, WhatsApp, or email, the customer decides how they want to engage, and the AI adapts accordingly.Quality assurance reveals powerful patterns. Analyzing interactions across the customer base surfaces product issues and opportunities that brands would otherwise miss.Knowledge bases improve over time. The AI learns from every interaction and actually enhances the brand's existing knowledge base rather than relying on static content.Chapters00:00 Introduction to Crescendo and Michelle's Journey03:53 The Role of AI in Customer Experience09:30 Seamless Integration of Digital and Human Agents15:02 Multimodal Customer Interactions18:52 Quality Assurance and Content Relevance22:26 Transforming Customer Support into Profit Centers28:22 Democratizing AI for All BusinessesConnect with Michelle on LinkedIn:https://www.linkedin.com/in/michelledonnelly/https://www.linkedin.com/company/crescendocx/

Brent Peterson sits down with Chet Silverman, aka Mr. eTail, the Director of Sponsorships at eTail. With 25 years in the e-commerce conference space, Chet shares stories from the early dot-com crash days, how he convinced Google to exhibit before they were a household name, and why conferences remain the best way to connect with retail executives in a post-COVID world. He also breaks down the current AI startup boom and predicts where the technology is heading.Chapters00:00 - Meet Mr. eTail: Chet's origin story and joining eTail after the dot-com bust01:05 - The evolution of e-commerce technology over 25 years01:59 - Cold-calling Google and convincing them to sponsor eTail Boston03:07 - The rise and fall of hot tech categories: CRM, mobile shopping, social commerce03:56 - Watching companies grow up at eTail, from startups to acquisitions05:12 - The AI explosion and why it will follow the mobile shopping pattern06:15 - Why companies should sponsor eTail and how COVID changed B2B sales07:23 - Quality vs. quantity: the 50/50 retailer-to-vendor ratio07:56 - Strategic timing: Palm Springs in February, Boston in August09:08 - eTail as a community and kicking off the e-commerce conference seasonKey TakeawayseTail maintains a rare 50/50 ratio of retailers to solution providersCOVID made conferences essential since decision-makers now work from homeAI will eventually become a standard feature from every retail tech vendor, not a standalone categoryeTail actively supports startups by offering free passes to help them enter the ecosystemPalm Springs kicks off the e-commerce season; Boston is the last stop before holiday lockdownGuest InfoChet Silverman - Director of Sponsorships, eTailKnown as Mr. eTail | 25 years in e-commerce eventsThis has been produced in cooperation with Content Cucumberhttps://www.contentcucumber.com/Follow Talk Commerce on your favorite platform:YouTube: https://www.youtube.com/@talkcommerceBluesky: https://bsky.app/profile/talkcommerce.bsky.socialApple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1nTwitter: @talkingcommerceLinkedIn: https://www.linkedin.com/company/talk-commerceFacebook: https://www.facebook.com/talkingcommerceWebsite: https://talk-commerce.com/

Brent Peterson sits down with Kanessa Muluneh, the founder of Nyle Investment Group, to discuss what it really takes to build businesses and invest across the African continent. From navigating trust issues and cultural differences to launching a gaming company and a vitamin brand, this conversation covers the rewards and realities of emerging market investment. Whether you're a business owner exploring international expansion or a member of the diaspora considering a return to your roots, this episode delivers practical wisdom you won't find in a textbook.Key TakeawaysAfrica offers significant ROI, but requires serious due diligence. Kanessa stresses that the returns on investment across African markets can be substantial, yet the risks are equally real. Working with the wrong professionals or skipping proper vetting can lead to financial loss.PR and marketing expertise can transform small businesses. Kanessa's first investment involved trading her marketing skills for equity in a small plumbing company. That trade turned into a thriving business and sparked her career as an investor.The diaspora plays a critical role in Africa's economic growth. Nyle focuses on investing across the continent while encouraging Africans abroad to do the same, because many diaspora members have spent years building knowledge and seeing how strong economic systems work.Trust and local representation matter, but they can work both ways. In several African markets, consumers distrust locally made products by default, which creates a frustrating barrier for entrepreneurs building high-quality goods on the continent.Cultural intelligence is non-negotiable for market entry. Understanding how business gets done in a specific region requires more than speaking the language. It requires grasping negotiation styles, social dynamics, and local expectations.About Kanessa MulunehKanessa Muluneh is an Ethiopian-born, Netherlands-raised serial entrepreneur and investor currently based in Dubai. She has launched six businesses, selling four of them for a combined sum of over US$9.5 million. After building and scaling ventures across Europe, Muluneh returned to African markets with fluency in Western systems and an on-the-ground understanding of how business operates on the continent. That perspective now anchors Nyle, a pan-African investment firm connecting diaspora capital to scalable African businesses. She is also the founder of Mulu, a family lifestyle brand spanning more than 15 countries, and she shifted from medical studies to business early in her career, evenChapters:0:00 Introduction and Meet Kanessa Muluneh0:45 From Medical School to Building Businesses1:24 The Free Joke Project2:35 How Kanessa Started Investing in Africa5:00 Business Mistakes and Lessons Learned6:13 Why Africa's ROI Is Worth the Risk7:18 Selling Into India and Asian Markets8:35 Negotiation Culture and Pricing Psychology10:10 Selling Services Into Developing Countries11:14 Local Representation and Trust Issues13:21 Building a Vitamin Brand for Africa14:15 Rise of Fearless and the Gaming Industry17:50 Cultural Differences in Business Communication20:21 Bridging Cultural Gaps as a Diaspora Investor22:30 Ethiopia as an Investment Market24:40 Shameless Plug and Final Advice26:00 How to Connect with KanessaConnect with Kanessa on LinkedIn: https://www.linkedin.com/in/kanessa-muluneh-297984b2/Follow Kanessa on Instagram: https://www.instagram.com/kanessamuluneh/orhttps://www.instagram.com/europeanhabesha/This has been produced in cooperation with Content Cucumberhttps://www.contentcucumber.com/Follow Talk Commerce on your favorite platform:YouTube: https://www.youtube.com/@talkcommerceBluesky: https://bsky.app/profile/talkcommerce.bsky.socialApple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1nTwitter: @talkingcommerceLinkedIn: https://www.linkedin.com/company/talk-commerceFacebook: https://www.facebook.com/talkingcommerceWebsite: https://talk-commerce.com/

Brent Peterson and Paul Byrne discuss the near future of AI, particularly its implications for software development and coding. Paul shares insights from his new book 'Adapt or Die', focusing on the different types of AI learning, the importance of human oversight in AI applications, and the challenges faced in integrating AI into development processes. They explore the democratization of coding through AI tools, the economic implications for software agencies, and the future trajectory of AI technology.TakeawaysAI is currently limited to type one learning, which is reactive.Type two learning in AI requires reflective thinking and goal-seeking capabilities.Human oversight is crucial in AI applications to handle exceptions and ensure quality.AI tools can significantly speed up development processes but cannot replace human developers.The democratization of coding allows non-technical individuals to engage in software development.AI's limitations can lead to wasted resources if not properly understood.The economic model for software development may shift towards fixed pricing due to AI efficiencies.AI can handle tedious tasks, freeing up developers for more complex work.The future of AI may involve running models on local machines for better control and privacy.Continuous adaptation to AI advancements is necessary for developers and agencies.Chapters00:00 Introduction to AI and E-commerce02:46 Understanding AI Learning Types05:27 AI in Development: Tools and Use Cases07:58 The Role of Humans in AI Workflows10:59 Challenges and Limitations of AI13:50 Future of Software Development with AI16:17 The Democratization of Coding19:07 Economic Implications of AI in Development21:51 Closing Thoughts and Book Promotion

Brent Peterson sits down with Keri Concannon, CEO and Co-Founder, and Olivia Schmid, COO of Beauty Rep — a groundbreaking platform transforming the way medical aesthetics practices discover, learn about, and purchase products from brands.Keri draws on over 20 years of sales experience in the aesthetics industry, including nearly a decade at Obagi Medical, to explain the frustrations that inspired Beauty Rep. From siloed teams to inefficient ordering processes (yes, some practices still fax orders!), the B2B side of medical aesthetics has long lagged behind the consumer world. Meanwhile, Olivia brings a unique perspective shaped by her time at Amazon, Galderma, Allergan, and even a career in law, all of which fuel her mission to bring a seamless, consumer-grade experience to the professional side of the business.Together, they discuss how Beauty Rep serves as a centralized hub where practices — from solo estheticians to large hospital systems — can access multiple brands, educational materials, marketing assets, and place orders in one intuitive platform. They explore the challenges of getting legacy sales reps on board, how AI is being woven into the platform under their trademarked "AesthetiTech" banner, and why the average practice now carries around 14 different brands, making streamlined access more critical than ever.The conversation also covers the evolving landscape of medical aesthetics, including the convergence of regenerative medicine, longevity, and wellness with traditional aesthetics, as well as how AI is influencing everything from injector training to the development of new product formulations. Keri and Olivia also share their outlook on the economy and the exciting momentum building in both the US and European markets.If you're in ecommerce, B2B sales, or the medical aesthetics industry, this is a must-watch episode packed with insights on digital transformation, the future of sales, and how to build platforms that truly serve the customer.Chapters:0:00 – Introduction & Guest Backgrounds2:48 – Passions Outside of Work3:23 – Hockey, Minnesota & Life in Kona4:21 – The Free Joke Project5:05 – What Is Beauty Rep & Why It Exists6:47 – The 35% Sales Rep Problem8:18 – Bringing D2C Experience to B2B9:12 – Legacy Reps & Adapting to Digital Change11:13 – Adoption Challenges & "What's the Catch?"13:00 – How Beauty Rep Helps Sales Reps Daily14:49 – Industry Expectations & Education Access16:33 – AI, AesthetiTech & Smarter Selling18:13 – Legacy Systems: Faxes, PDFs & Hospital POs19:28 – Who Are Beauty Rep's Customers?20:26 – AI in Content & Medical Training22:57 – Economic Outlook: US & Europe25:03 – Shameless Plug: BeautyRep.com

Breaking down misconceptions can be just as important as advancing the science. In this episode, Drs. Emily Lee and Jennifer Mabry sit down with Amy Breedlove, Executive Chair of the Peterson Foundation for Parkinson's, to discuss the realities of living with Parkinson's Disease and the mission behind the organization. Founded by Brent Peterson after his own diagnosis ended a decades-long career in the NHL, the foundation is dedicated to improving the lives of those affected by Parkinson's through awareness, support, and advocacy. Amy shares how she stepped into her role, what the work means to her personally, and how the foundation continues to push forward in the fight against this disease. The conversation also takes on common myths and misconceptions in a “Myth vs. Truth” segment, offering clarity, education, and a stronger understanding of what living with Parkinson's really looks like. Listen To The Local Matters Podcast Today! The UC Now · News Talk 94.1

Brent Peterson interviews Namrata Sangani, a QA & Triage champion for Hyva and an Adobe E-commerce Champion. They discuss Namrata's journey in the e-commerce space, her visibility efforts on LinkedIn, and the impact of Hyva on Magento development. Namrata shares insights on the importance of community engagement, the role of women in e-commerce, and the future of  Hyva in the Magento ecosystem.TakeawaysNamrata Sangani is an Adobe e-commerce champion and QA champion for Hyva.She became visible on LinkedIn to share her knowledge and engage with the community.Hyva is revolutionizing Magento development with its performance and ease of use.Quality assurance is a top priority for Hyva, ensuring high standards in their products.Namrata emphasizes the importance of women participating in tech events.The Magento community is seeing a shift towards more open-source contributions.Networking at events like Meet Magento is crucial for professional growth.Hyva's approach allows developers to learn and adopt new technologies easily.Namrata encourages women to showcase their expertise in e-commerce.The future of Adobe Commerce looks promising with ongoing support and development. sound bites"I want women to uplift themselves.""I am active on Instagram as well.""I was a fan of yours since that day."Chapters00:00 Introduction to Namrata Sangani02:41 Journey to Becoming an Adobe Champion05:28 Visibility on LinkedIn and Its Impact08:11 Learning and Adopting Magento and Adobe Commerce10:46 The Revolutionary Impact of Hyva13:14 Quality Assurance and Development in Hyva15:54 Future of Hyva in the Magento Ecosystem18:36 Women in E-commerce Initiative20:59 Outlook for Adobe Commerce and Magento23:49 Closing Thoughts and Networking

Brent Peterson interviews Thomas Gaffney, COO of OFA Group, discussing the evolution of the company from traditional architecture to a tech-focused entity in the blockchain and Web3 space. They dig into the concept of Real World Assets (RWA), exploring how tokenization can democratize investments, making them accessible to a broader audience. The conversation also highlights the differences between RWAs and NFTs, the potential future of mortgages on blockchain, and the overall efficiency and transparency that blockchain technology can bring to various industries.TakeawaysOFA Group has pivoted from architecture to tech-focused solutions.Real World Assets (RWA) allow for tokenization of physical assets.Tokenization provides liquidity and capital raising opportunities.Investments are becoming more accessible to mainstream investors.Blockchain technology enhances transparency in asset ownership.RWA can democratize access to high-value investments.NFTs and RWAs share similar technology but differ in underlying assets.The future of mortgages may lie in blockchain for efficiency.Real-time data on mortgages can reduce systemic risk.OFA's Hearth Labs aims to bring tokenized real estate to the public.Chapters00:00 Introduction to OFA Group and Personal Insights03:47 Understanding Real World Assets (RWA)09:23 Democratization of Investments through RWA13:41 RWA vs. NFTs: Key Differences17:37 Future of Mortgages on Blockchain

In this episode of Talk Commerce, Brent Peterson interviews Bashak Ilhan, founder and CEO of Road Group. They discuss Bashak's entrepreneurial journey, her passion for global business, and the intricacies of building brands for the US market. The conversation covers various topics including the challenges of e-commerce, the impact of tariffs, and the importance of emotional value in branding. Bashak shares success stories of brands that have thrived in the US and emphasizes the role of AI in shaping the future of shopping. She encourages aspiring brands to pursue their dreams and offers her expertise in navigating the complexities of the market.TakeawaysBashak Ilhan is an experienced entrepreneur with a passion for global business.Road Group helps international brands enter the US market.Understanding market differences is crucial for brand success.Amazon is a competitive platform that requires strong branding.US customers have higher return rates compared to other markets.Tariffs and shipping challenges impact European brands entering the US.Brands must be prepared for high volume when entering big box retail.Success stories highlight the potential for growth in the US market.AI is transforming the e-commerce landscape.Emotional value is becoming increasingly important in consumer purchasing decisions.Chapters00:00 Introduction to Bashak Ilhan and Road Group02:51 Bashak's Entrepreneurial Journey and Motivations05:21 Client Engagement and Brand Building Strategies08:17 Navigating Market Differences: US vs Europe11:01 Success Stories and Brand Growth13:34 The Future of E-commerce and AI16:23 Closing Thoughts and Contact Information

Pastor Brent PetersonRomans 8:1-17For more information please visit:https://nampacollegechurch.com

  What if you could predict which Meta Ad was going to work best and maybe even more important, which one is going to bomb! Well, that is what Pavan Pant with Extuitive is doing for brands and retailers. With an incredible behavioral database mixed with incredible AI powered tech, they are making brands and retailers money. Huge treat, Brent Peterson with Talk Commerce and Issac Morey from Content Cucumber join the show.  Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Pavan Pant  LinkedIn: https://www.linkedin.com/in/pavan-pant-92939a1/ Extuitive - https://extuitive.com/   Guest: Brent Peterson  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Podcast: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656   Guest: Isaac Morey  LinkedIn: https://www.linkedin.com/in/isaac-morey/ Content Cucumber- https://contentcucumber.com/    eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Brent Peterson interviews Michael Bervell, CEO and founder of Test Party. They discuss the importance of accessibility in digital products, the challenges of compliance with legal standards, and the innovations in accessibility testing that Test Party is bringing to the market. Michael shares his journey into product inclusion, the significance of understanding global business perspectives, and the future of e-commerce innovations driven by AI.TakeawaysMichael Bervell is the CEO and founder of Test Party.Product inclusion is crucial for digital products.Accessibility is not just about websites but all digital products.Compliance with ADA and WCAG is essential for businesses.Test Party automates accessibility testing and fixes issues.Accessibility tools can help developers create compliant websites.Chapters00:00 Introduction to Michael Bervell and His Passions02:59 The Importance of Product Inclusion and Accessibility10:14 Navigating Compliance and Legal Standards13:30 Innovations in Accessibility Testing with Test Party16:41 Exploring Global Business Perspectives20:49 Future Innovations in E-commerce and AI

Brent Peterson interviews Vibhor Kapoor, Chief Business Officer at AdRoll. They discuss the evolution of AdRoll from a retargeting platform to a full funnel marketing solution, the importance of personalization in B2B advertising, and the future of advertising in AI platforms. Vibhor shares insights on the role of agents in e-commerce, the balance between AI-generated content and authentic storytelling, and the significance of understanding intent data for effective advertising. He also offers predictions for the upcoming quarter regarding technology and advertising innovations.TakeawaysVibhor Kapoor oversees product management, partnerships, and marketing at AdRoll.AdRoll has evolved from a retargeting platform to a full funnel marketing solution.B2B advertising requires personalization to engage multiple decision-makers.AI platforms are changing the landscape of advertising and e-commerce.Agents may play a significant role in future e-commerce transactions.Authentic content is more effective than low-quality, high-velocity content.Understanding intent data is crucial for relevant advertising.AdRoll captures intent signals to create audience predictions.The future of advertising will involve a mix of AI and human-led content.Marketers should think across channels and stages of the funnel.Chapters00:00 Introduction to Vibhor Kapoor and AdRoll02:25 Understanding AdRoll's Evolution and B2B Marketing07:32 The Future of Advertising in AI Platforms10:43 The Role of Agents in E-commerce15:49 The Balance of AI and Human Engagement in Marketing18:06 Leveraging Intent Data for Better Advertising21:38 Predictions for Q1 and Future Trends in Advertising

Brent Peterson sat down with Jorrit Steinz, founder and CEO of ChannelEngine, to discuss one of the most transformative shifts in ecommerce today: agentic commerce. The conversation covered how brands and retailers must rethink their multi-channel strategies now that AI-powered agents, from ChatGPT to Microsoft Copilot, are becoming transactional shopping platforms. With marketplaces multiplying, social commerce expanding, and LLMs entering the buying funnel, the episode delivered a forward-looking perspective on what merchants need to do right now to stay competitive.TakeawaysThe ultimate vision of agentic is consumer empowerment.Consumers will deploy agents to find products online.Agents will scrape the internet for purchasing options.In B2B, agents will facilitate shopping across platforms.Automation will enhance the shopping experience.The future of shopping involves digital agents.Agents will present curated options to consumers.B2B transactions will become more efficient with agents.The role of agents is expanding in digital commerce.Consumer agents will revolutionize how we buy. Chapters00:00 Introduction to Channel Engine and E-commerce Passion00:23 The Role of APIs and Data Feeds in E-commerce

In this episode of Talk Commerce, Brent Peterson interviews Hristo Arakliev from Hyperzon, discussing the significance of Amazon in the e-commerce landscape, the integration of AI in marketing strategies, and common pitfalls that merchants encounter when navigating multiple sales channels. Hristo emphasizes the importance of visibility and marketing over product quality alone, the need for strategic traffic management, and the necessity of optimizing for both Amazon and emerging AI-driven search engines. As the holiday season approaches, he provides insights on preparing for increased sales and advertising strategies.TakeawaysAmazon is the largest marketplace in e-commerce.Visibility is crucial for brand trust and sales.Great marketing can make mediocre products succeed.AI can streamline tasks and enhance strategy.Merchants should focus on one channel at a time.Driving traffic to D2C can benefit Amazon sales.Amazon PPC is not the only solution; organic strategies matter.Optimizing for AI search engines is becoming essential.Preparing for holiday sales requires early product shipping.Brand popularity influences advertising strategies.Chapters00:00 Introduction to Hyperzone and Extreme Sports01:37 The Importance of Amazon for DTC Brands04:15 Leveraging AI in E-commerce06:53 Common Mistakes by Merchants on Amazon08:35 Advertising Strategies for Amazon10:30 Optimizing for Search Engines and LLMs12:48 Preparing for Holiday Sales on Amazon

In this episode of Talk Commerce, Brent Peterson interviews Justin Aronstein, Chief Product Officer at Mobile1st. They discuss the importance of revenue per visitor in e-commerce, the role of friction in the shopping experience, and key metrics for success. Justin shares insights on the future of AI in e-commerce, the necessity of mobile-first design, and practical advice for preparing for the holiday sales season. The conversation emphasizes understanding customer needs and creating a seamless shopping experience.Mobile1st focuses on increasing revenue per visitor.Friction in the shopping experience can be beneficial if used correctly.Conversion rates are not the most important metric; revenue per visitor is key.Understanding customer emotions is crucial for driving sales.AI is becoming increasingly important in e-commerce, but traditional channels still matter.Designing for mobile is essential as most traffic comes from mobile devices.Product detail pages should address customer concerns and build trust.Hard abandonment campaigns can help recover lost sales.E-commerce directors face unique challenges that require tailored solutions.Having fun at work is essential for job satisfaction.Chapters00:00Introduction to Justin Aronstein02:13Mobile First: Revolutionizing E-commerce04:42Understanding User Insights and Emotional Connection10:38Key Metrics for E-commerce Success12:45The Future of AI in E-commerce16:27Designing for Mobile: The Ongoing Challenge21:43Preparing for Black Friday: Essential Tips24:34Introduction to Personal Freedom24:35The Power of Choice

In this episode of Talk Commerce, host Brent Peterson interviews Elijah Khasabo, co-founder of Vidovo, an influencer platform that connects brands with creators. Elijah shares his journey from community college to entrepreneurship, discussing the challenges and successes of building a business in the influencer marketing space. The conversation covers topics such as viral marketing strategies, the importance of engagement over follower count, the role of AI in video marketing, and tips for preparing for holiday marketing campaigns. Elijah emphasizes the significance of consistency in content creation and the value of being curious and open to learning.TakeawaysElijah Khasabo is the co-founder of Vidovo, an influencer platform.He believes in bettering oneself by helping others.The power of social media can significantly impact business success.Viral marketing can be achieved through creative content strategies.Engagement metrics are more important than follower counts.Consistency is key in content creation and audience building.AI in video marketing raises questions about authenticity.It's never too late to start creative marketing efforts.Building a community-driven platform can lead to organic growth.Learning from other founders is crucial in entrepreneurship.Chapters00:00 Introduction to Elijah Khasabo and Vidovo01:45 The Founding Story of Vidovo05:29 Viral Marketing and Content Creation09:20 Sourcing Talent and Influencer Engagement13:13 The Importance of Consistency in Content Creation16:03 AI in Video Marketing and Authenticity17:56 Preparing for Holiday Marketing Strategies

In this episode of Talk Commerce, Brent Peterson interviews Luca Borreani, co-founder of ZipChat AI. They discuss Luca's journey into the world of AI and entrepreneurship, the functionality of AI agents, and how they can enhance customer interactions and operational efficiency. The conversation also touches on the importance of leveraging AI during peak shopping seasons like Black Friday and Cyber Monday, and concludes with insights on the future of AI in business.TakeawaysLuca Borreani is the co-founder of ZipChat AI, focusing on AI solutions.He started his career in affiliate marketing and e-commerce.AI agents can automate tasks traditionally handled by humans.Promptable AI allows merchants to customize interactions.Transparency about AI usage improves customer experience.AI can proactively engage customers to enhance sales.Operational efficiency is a key benefit of AI agents.Mistakes in AI can be costly, requiring careful implementation.AI's role in e-commerce is growing, especially during peak seasons.Experimenting with AI can lead to significant business improvements.Chapters00:00 Introduction to Luca Borreani and ZipChat AI01:55 Luca's Journey into AI and Entrepreneurship03:15 Understanding AI Agents and Their Functionality06:57 Navigating Customer Interactions with AI10:50 Operational Efficiency through AI Agents13:39 Leveraging AI for Black Friday and Cyber Monday16:19 Final Thoughts on AI in Business

In this episode of Talk Commerce, Brent Peterson interviews Rytis Lauris, CEO and co-founder of Omnisend, a marketing automation platform tailored for e-commerce. They discuss the importance of retention marketing, the evolution of Omnisend, and the various touchpoints available for customer engagement. Rytis emphasizes the effectiveness of automated campaigns and the role of AI in enhancing marketing strategies. The conversation also touches on the future of e-commerce, the necessity of human involvement in automation, and the importance of standing out in a crowded market.TakeawaysRetention marketing is crucial for online sellers.Automated messages significantly increase email order rates.Combining multiple communication channels enhances customer engagement.AI tools are transforming how marketers operate.E-commerce is expected to continue growing significantly.Automated flows should be utilized for every customer journey touchpoint.Marketers need to adapt to the changing landscape of AI.Human creativity remains essential in a world of automation.Brands must maintain their unique voice to stand out.Omnisend offers presets to help businesses automate effectively.Chapters00:00 Introduction to Omnisend and Rytis Lauris02:39 The Journey of Omnisend05:16 Omnichannel Marketing Strategies08:01 The Power of Automation in Marketing10:51 AI's Role in Marketing Tools13:41 The Future of E-commerce and AI16:11 The Human Element in Marketing18:46 Closing Thoughts and Shameless Plug

Pastor Mark Walker & Pastor Brent Peterson1 Corinthians 11:17-34For more information pleasevisit:https://nampacollegechurch.com

Pastor Brent PetersonMatthew 3:13-17For more information please visit:https://nampacollegechurch.com

Live from Brooklyn, NY its Shoptoberfest presented by Shopware! Another collaboration with Talk Commerce Podcast and Brent Peterson. This is a fun and super interesting episode with owner and president of Harris Digital, Matt Harris and Greg Davis, Director of Client Services chop it up with Brent Peterson and Scott Ohsman. We talk about how Harris Digital is the people you call when your ecommerce pipes are all messed up and you have tons of system errors and technology that is not working right, call them and they will fix the pipes. Harris Digital is a big partner of Shopware and talks through how they have worked with their clients in the Shopware platform. ThEnjoy Always Off Brand is always a Laugh & Learn!   Guest: Matt Harris  LinkedIn: https://www.linkedin.com/in/matthewrossharris/ Company Website: https://www.harrisdigital.io/   Guest: Greg Davis  LinkedIn: https://www.linkedin.com/in/greg-davis-115883a/ sharris/   Brent Peterson LinkedIn:https://www.linkedin.com/in/brentwpeterson/ Talk Commerce: https://talk-commerce.com/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Guest: Jason Nyhus, General Manager, Shopware North AmericaGuest Bio: Jason Nyhus serves as General Manager at Shopware, overseeing the company's North American operations. With deep roots in the e-commerce community, Jason has been instrumental in Shopware's expansion across the United States. His leadership focuses on building authentic partnerships with merchants and agencies while fostering a community-driven ecosystem that prioritizes collaboration over competition.Episode SummaryIn this episode recorded live from the e-commerce forum in Minneapolis, Jason Nyhus returns to Talk Commerce for his fourth or fifth appearance to discuss Shopware's rapid growth in North America. The conversation explores how Shopware is leveraging AI and agentic commerce to transform B2B sales operations, particularly in helping sales representatives reclaim time from administrative tasks. Jason shares insights into Shopware's community-first approach, their unique business model that focuses on being world-class at commerce software while partnering for everything else, and the philosophy behind their popular Shoptoberfest event.Key Takeaways• Agentic commerce addresses a critical B2B pain point: Sales reps spend only 25% of their time actually selling, with 75% consumed by administrative and corporate-mandated tasks• Shopware's dual AI strategy: Automating routine e-commerce tasks (product creation, imagery, descriptions, campaign management) while deploying agents to handle administrative work for sales teams• Rapid US expansion: Shopware now serves several thousand merchants in North America and claims to be the fastest-growing e-commerce platform in the region• Three growth drivers: Open source accessibility allowing free installations, European clients expanding to North America, and strategic agency partnerships launching new implementations• Focused target market: Shopware deliberately targets complex use cases rather than straightforward implementations, requiring deeper client relationships and specialized expertise• Revenue model philosophy: Shopware focuses on being world-class at commerce software and lets ecosystem partners excel at hosting, payments, marketing, professional services, and app stores• Community over commercials: The Shoptoberfest event features 10-minute merchant TED Talks sharing real experiences rather than vendor presentations, making practitioners the stars of the showTimestamped Sections[00:00] - Introduction and Welcome[00:35] - Shopware's Approach to AI and Agentic Commerce[02:27] - Shopware's US Market Momentum[04:27] - The Importance of Relationships and Complexity[06:30] - Community-Driven Philosophy[08:49] - The Birth of Shoptoberfest[09:34] - Merchant-Focused Event Format[10:58] - Irish Titan and Community ConnectionTopics Discussed• Agentic commerce and AI automation in e-commerce• B2B sales efficiency and time allocation challenges• Open source commerce platforms and accessibility• Shopware's North American market expansion strategy• Building authentic client and partner relationships• Complex e-commerce use cases vs. straightforward implementations• The six ways to monetize e-commerce (software, hosting, payments, marketing services, professional services, app stores)• Community-driven events and ecosystem building• Shoptoberfest event philosophy and format• Notable Shopware clients: Uppababy, Dunham Sports, Albany Fasteners, Eagle Crusher, Boo Ally• Agency partnerships and specialized expertise (Above the Fray)• Minneapolis/Twin Cities e-commerce ecosystem• Ecom Forum event format and community focus• The difference between "community" and "ecosystem" terminologyConnect with ShopwareLearn more about Shopware's commerce platform and agentic commerce solutions at their website.About Talk CommerceTalk Commerce is hosted by Brent Peterson and features conversations with e-commerce leaders, innovators, and practitioners sharing insights about the future of digital commerce.

In this episode of Talk Commerce recorded live from Ecom Forum in Minneapolis, host Brent Peterson sits down with Sharon Gee, Senior Vice President of Product at Commerce, to discuss how artificial intelligence and agentic commerce are reshaping ecommerce. Sharon oversees AI offerings across BigCommerce, Feedonomics, and Makeswift, bringing insights on how merchants can adapt to a world where AI agents shop alongside humans.Key TakeawaysData has become the new storefront as consumers increasingly turn to answer engines rather than traditional searchMerchants need to provide structured, contextual data to AI agents, not just visually appealing websites for human shoppersChatGPT reached 100 million users faster than any consumer technology in historyProduct data must exist on multiple levels, from basic ad information to unstructured content in PDFs and reviewsB2B commerce stands to benefit significantly from AI-powered sales assistantsNew trust protocols are being established to manage transactions between shoppers, agents, merchants, and merchant agentsAI democratizes marketing tools, allowing creative thinkers to execute ideas without engineering expertiseEpisode SummarySharon begins by explaining her role at Commerce and immediately addresses the most significant shift in ecommerce: the rise of agentic commerce. For decades, professionals optimized data for advertising channels, working to improve conversion rates between two and five percent. Now consumers turn to answer engines with complex queries like finding a dress for a wedding in Italy in a specific color and size, delivered by tomorrow."Somebody came along and bopped the board game and now we get to reset all the pieces," Sharon explains. This shift requires merchants to recognize that data has become the new storefront. Answer engines need deep context to respond to long-form queries, making product discoverability critical wherever shoppers are looking.Sharon introduces a framework for data levels. Level one includes basic information for Google ads. Level two encompasses marketplace data. Level three consists of product specifications in PIM systems. Levels four and five venture into unstructured data, including PDFs and user reviews. This creates what she calls a bifurcated experience—merchants need different versions of their sites for AI agents versus human visitors.When asked whether sites might become pure APIs, Sharon argues for both approaches. Brand sites remain channels merchants control, but on third-party agentic channels, merchants only control the data they provide. This makes data investment critical for visibility.Sharon sees massive potential in B2B sales assistants trained on documentation that human sales reps use. If three-quarters of the sales cycle could progress overnight, reps could focus on high-touch human interactions. B2B companies have advantages because they're manufacturers with deep data, extensive documentation, and sophisticated pricing structures.Addressing concerns about AI reliability, Sharon explains that commerce platforms and partners are collaborating on protocols. "You've seen more open protocols released in the past six months than like the previous 10 years combined," she notes. Companies recognize that trust becomes paramount when authorizing agents to shop on behalf of consumers. Transactions now involve four parties: a shopper, a shopper agent, a merchant, and a merchant agent.Sharon emphasizes AI's role as a growth enabler rather than just a cost-reduction tool. Merchants could rewrite entire product catalogs with a button click using generative AI. AI provides jet fuel for existing teams, unlocking capabilities never before possible. "I would love it if our generation is the last one to use a mouse and a keyboard," Sharon declares.Brent adds that AI's greatest value might be identifying what merchants aren't doing rather than what they should be doing. Sharon confirms that Commerce customers use tools to define simulated personas and understand what queries those personas might ask, then determine what content they need to ensure their products get referenced instead of competitors' products.Episode Timestamps[00:00] - Introduction and Sharon's role at Commerce[01:00] - How agentic commerce is changing the game[02:30] - The shift from traditional SEO to AI-driven discovery[04:00] - Why data is the new storefront[06:00] - The five levels of product data[08:00] - Creating different experiences for agents vs humans[10:00] - The bifurcated website experience[12:00] - Why B2B commerce will benefit from AI agents[14:00] - Building trust protocols for agentic transactions[16:00] - AI as a growth enabler vs cost reducer[18:00] - Rewriting catalogs with generative AI[20:00] - Finding gaps in content strategy with AI[21:00] - Final thoughts on Ecom Forum and the human element

In this episode of Talk Commerce, Brent Peterson interviews Mallory Wilberding, the Director of Sales at FusePoint. They discuss the critical role of measurement in marketing, especially in the context of changing data privacy regulations and the importance of understanding different types of measurement. Mallory emphasizes the need for brands to move beyond vanity metrics and focus on true ROI. They also explore common mistakes marketers make in measurement, the impact of AI and machine learning, and how to prepare for key shopping events like Black Friday and Cyber Monday. The conversation concludes with advice for marketers on how to effectively communicate the value of measurement to stakeholders.TakeawaysMeasurement is crucial for understanding marketing effectiveness.Brands should focus on true ROI rather than vanity metrics.Different types of measurement serve different purposes.Marketers often make mistakes by relying on outdated metrics.AI and machine learning can enhance measurement strategies.It's important to be agile and adjust measurement approaches as needed.Preparation for key shopping events should include measurement strategies.Understanding customer behavior is key to effective marketing.Measurement should be an ongoing process, not just for specific campaigns.Marketers need to educate stakeholders on the value of measurement.Chapters00:00Introduction to Mallory Wilberding and FusePoint02:27The Importance of Measurement in Marketing06:43Understanding Different Types of Measurement10:45Common Mistakes in Measurement Practices14:27The Role of AI in Advertising18:17Preparing for Black Friday and Cyber Monday20:28Advice for Brand Marketers21:20Closing Thoughts and Resources

  Live recording from Shoptoberfest by Shopware September 16th in Brooklyn, NY. Our 2nd year teaming up with Brent Peterson and Talk Commerce! The president and reason why we get to go to this amazing event is Jason Nyhus. Sure, he happens to hail from Iowa! He happens to rock the lederhosen and is the brainchild behind why Shopware is killing it in the US!  There were no injuries while recording this even though we were a couple beers in! Prost!  Enjoy Always Off Brand is always a Laugh & Learn!    Jason Nyhus  LinkedIn: https://www.linkedin.com/in/jasonnyhus/ Shopware: https://www.shopware.com/en/   Brent Peterson LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Talk Commerce: https://talk-commerce.com/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Live recording from Shoptoberfest by Shopware September 16th in Brooklyn, NY. Our 2nd year teaming up with Brent Peterson and Talk Commerce! We had a great time talking about all things ecommerce taxes with Connor Conely and Matt Sprague. Big shout out to Rohit Bhadange! There were no injuries while recording this even though we were a couple beers in! Prost!  Enjoy Always Off Brand is always a Laugh & Learn!  Matthew Sprague  https://www.linkedin.com/in/matthew-sprague-960267b5/ ZAMP: https://zamp.com/   Conner Conley  LinkedIn: https://www.linkedin.com/in/connor-conley-982227a8/ ZAMP: https://zamp.com/   Brent Peterson LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Talk Commerce: https://talk-commerce.com/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

What if the fastest way to grow your authority wasn't starting a podcast—but speaking on other people's?In this special episode, Brent Peterson flips the mic on Mischa Zvegintzov, host of the Table Rush Talk Show. Together they dive into the art of podcast guesting, why clear beats clever in branding, and how even small shows can create big breakthroughs.Mischa shares the personal rebirth moments that shaped his journey, the power of yoga and breath in handling stress, and the surprising role storytelling plays in building connection. You'll also hear why writing a book—even before you feel ready—can be a powerful magnet for opportunities.This isn't just about landing podcast spots—it's really about leveraging your story to influence, inspire, and monetize faster.

What a fun episode! We partner with Brent Peterson with Talk Commerce again live from Brooklyn,NY at the fun and informative Shoptoberfest! We talk about all kinds of different topics, live streaming, AI retention tools and much more. Sure we go off topic and down different roads, but that is what makes this so fun! It's live, unfiltered!   Enjoy Always Off Brand is always a Laugh & Learn!    Jeremy Gryder LinkedIn: https://www.linkedin.com/in/jeremygryder/ https://ecommerceredneck.com/   Nicholas Bailliache LinkedIn: https://www.linkedin.com/in/nicolas-bailliache-854a3022/ https://get.estreamly.com/   Brent Peterson LinkedIn: https://www.linkedin.com/in/brentwpeterson/ TALK COMMERCE Podcast: https://talk-commerce.com/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In this episode of Talk Commerce, Brent Peterson speaks with Martin Balaam, CEO of Pimberly, about the critical role of Product Information Management (PIM) in e-commerce. They discuss how PIM serves as a single source of truth for product data, its importance in global e-commerce, and the impact of AI and agentic commerce on the industry. The conversation also touches on the differences between B2B and B2C approaches to PIM, the challenges of data management, and how Pimberly differentiates itself in the market. Finally, they explore the implications of tariffs on data management and the future of PIM in a rapidly changing landscape.TakeawaysPIM is essential for managing complex product data.Globalization requires businesses to adapt their product data strategies.AI optimization is crucial for effective e-commerce.B2B companies are adopting agentic commerce faster than B2C.Structured data is necessary for machine-readable formats.PIM helps reduce the number of SKUs needed for different marketplaces.Tariffs can significantly impact supply chain data management.Pimberly focuses on high complexity and conditionality in product data.The importance of capturing contextual information in B2C.PIM can streamline data management across various platforms.Chapters00:00Introduction to Pimberley and Martin Balaam04:14Understanding Product Information Management (PIM)07:23The Importance of a Centralized Data Source12:13Agentic Commerce and Its Future17:00B2B vs B2C: Data Needs and Challenges21:57The Role of PIM in Supply Chain Management25:17Conclusion and Future Outlook for Pimberley27:21TC - Outtro All AV version 1.mp4Follow Talk Commerce on your favorite platform:YouTube: https://www.youtube.com/@talkcommerceBluesky: https://bsky.app/profile/talkcommerce.bsky.socialApple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1nTwitter: @talkingcommerceLinkedIn: https://www.linkedin.com/company/talk-commerceFacebook: https://www.facebook.com/talkingcommerceWebsite: https://talk-commerce.com/

Live from Shoptoberfest presented by Shopware! Join our show partner Brent Peterson and his fantastic podcast,Talk Commerce and Scott Ohsman as we record live from a beer hall in Brooklyn, NY. This was our 2nd Shoptoberfest and it was a blast. Carrie Weidenbach Co-Founder of Aysnd and VP Ecommerce Strategy Chris Harrison! We talk the complications of selling wholesale in different states, countries and many categories and products that are regulated. Helping brands and manufacturers with how they get orders, inventory and navigating financial requirements!  Enjoy Always Off Brand is always a Laugh & Learn!    Carrie Weidenbach LinkedIn: https://www.linkedin.com/in/carrie-weidenbach-a5272aa/ Aysnd Website: https://www.aysnd.com/   Chris Harrison  LinkedIn: https://www.linkedin.com/in/chrisharrison48230/ Aysnd Website: https://www.aysnd.com/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Live from Shoptoberfest presented by Shopware! Join our show partner Brent Peterson and his fantastic podcast,Talk Commerce and Scott Ohsman as we record live from a beer hall in Brooklyn, NY. This was our 2nd Shoptoberfest and it was a blast. Learn from Adrian Luna with Webscale and Adam Fabian with Crimson Agility about the 2A world, regulated categories and how these two companies are helping brands with their B2B solutions that bring ecommerce to very challenging and heavily regulated types of products. If you are interested in commerce infrastructure and systems that make it all happen, you will love this episode. Enjoy Always Off Brand is always a Laugh & Learn!    Adrian Luna  LinkedIn: https://www.linkedin.com/in/adrianlunajr/ Webscale: https://www.webscale.com/   Adam Fabian  LinkedIn: https://www.linkedin.com/in/adam-fabian/ Crimson Agility - https://crimsonagility.us/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In this episode of Talk Commerce, Brent Peterson interviews Jimi Gibson, Vice President at Thrive Agency. They discuss digital marketing, particularly in e-commerce, and the challenges businesses face in a multi-channel environment. Jimi shares insights on the importance of a holistic marketing approach, the impact of AI on marketing strategies, and the necessity of original content to connect with consumers. The conversation also touches on the potential pitfalls of over-reliance on AI in customer engagement and the importance of maintaining a human touch in marketing efforts.TakeawaysThrive Agency has been around for 20 years, providing full-service digital marketing.A holistic approach to marketing is essential for e-commerce success.E-commerce brands face unique challenges in navigating multiple platforms.AI is changing the marketing landscape, but it has limitations.Original content is crucial for brand identity and consumer connection.Consumers are becoming more savvy and can detect robotic interactions.Data-driven strategies are vital for understanding market trends.Maintaining a human touch in marketing is essential for engagement.Over-reliance on AI can lead to frustrating customer experiences.Feedback and criticism are valuable for personal and professional growth.Chapters00:00Introduction to Thrive Agency and Personal Background01:35Holistic Approach to E-commerce Marketing04:28Navigating Multi-Channel Marketing Strategies07:45The Impact of AI on Marketing10:36The Importance of Original Content15:10Challenges with AI Chatbots in Customer Service

Live from eTail Boston President of January Digital Sarah Engel joins the program agin to talk all things digital marketing with some of the biggest brands in the industry. What are the big topics with her clients and how to balance the hype and what the data says! BONUS we have the host of TALK COMMERCE, Brent Peterson join the program with the smarter questions!  Enjoy Always Off Brand is always a Laugh & Learn!  Sarah Engel  LinkedIn: https://www.linkedin.com/in/sarahengel/ January Digital - https://januarydigital.com/   Brent Peterson  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Podcast: https://talk-commerce.com/ Company: https://www.contentcucumber.com/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Quickfire Podcast Network Shows: Brain Driven Brands  YouTube: https://www.youtube.com/@SarahLevinger Apple: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Live from eTail Boston So much buzz, pontification and pure speculation on the real effects for brands on tariffs, we wanted to know what is really going on. So we got one of the best from Sourcing Journal Meghan Hall to talk us through how fashion brands are dealing with all of this? BONUS we have the host of TALK COMMERCE, Brent Peterson join the program with the smarter questions!  Enjoy Always Off Brand is always a Laugh & Learn!  Meghan Hall LinkedIn: https://www.linkedin.com/in/meghan-hall/ Sourcing Journal https://sourcingjournal.com/   Brent Peterson  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Podcast: https://talk-commerce.com/ Company: https://www.contentcucumber.com/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Quickfire Podcast Network Shows: Brain Driven Brands  YouTube: https://www.youtube.com/@SarahLevinger Apple: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that's been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga teachers to building a comprehensive growth marketing powerhouse that helps companies scale their systems through end-to-end digital solutions.Key TakeawaysHolistic marketing beats vertical specialization - Companies need integrated growth systems rather than isolated channel-specific strategiesFinancial alignment drives success - Understanding how marketing activities tie back to company financials and profitability metrics is crucialThe three-pillar foundation - Successful e-commerce marketing starts with website optimization, paid advertising, and email marketingAI enhances rather than replaces humans - Technology should eliminate mundane tasks while preserving human strategic thinking and creativityEuropean markets show different tech adoption patterns - Cultural differences impact how businesses integrate technology and customer expectationsDefining success requires team alignment - Marketing directors and CEOs must agree on success metrics before launching campaignsOrganic social media presents diminishing returns - Paid channels offer more reliable and formulaic growth opportunities for new businessesAbout Jacqueline BasultoJacqueline Basulto founded SeedX at just 22 years old, starting her entrepreneurial journey during an internship at Google where she worked with small businesses on marketing strategy. Frustrated by the verticalized approach of traditional agencies, she launched what began as "Jacqueline's Web Studio" in New York City, bootstrapping her way from working with local yoga teachers to serving larger enterprises. Her passion extends beyond business - she's a singer who loves animals, owns three dogs, and dreams of having a farm someday. As a mother of a three-year-old, she balances entrepreneurship with family life while maintaining an active lifestyle. Her approach to business reflects her belief that entrepreneurship found her rather than the other way around, leading to a company philosophy centered on comprehensive, human-centered growth strategies.SummaryThe conversation begins with Jacqueline explaining how SeedX got its name - "seed" representing the beginning of growth, like a plant, and "X" standing for technology. She emphasizes that while the company has evolved significantly since its inception, the core philosophy remains unchanged: providing holistic marketing solutions rather than siloed services."I was frustrated really by the way that other agencies and that Google was helping them because it was very verticalized," Jacqueline explains. This frustration led to her decision to start her own company, though she admits she didn't initially understand what entrepreneurship meant or that she was bootstrapping her business.Brent probes into the biggest mistakes medium-sized companies make with their marketing efforts. Jacqueline's response reveals a critical gap in most businesses: the lack of clarity around how marketing activities connect to financial outcomes. She notes that many companies look at results across different platforms without understanding how these costs relate to revenue, cost of goods, and overall profitability.The discussion shifts to e-commerce specifically, where Jacqueline outlines her three-pillar approach for new companies. First, the website must serve as both storefront and salesperson, educating customers about products. She uses the example of a Manuka honey company, explaining how their initial website failed to communicate the product's unique benefits, pricing rationale, and usage applications."Your website is your storefront and it's your salesperson," she states. "What you want is to make sure that people are educated about the great products that you have."The second pillar involves paid advertising for quick conversions and message testing, while the third focuses on email marketing to capture and nurture the 90% of visitors who don't purchase immediately. Jacqueline warns against over-investing in organic social media, noting the platform's increasing difficulty for growth.The conversation takes an interesting turn when discussing AI's role in marketing. Rather than viewing AI as a threat to human employment, Jacqueline positions it as a powerful support tool that eliminates mundane tasks while preserving human creativity and strategic thinking.When Brent asks about cultural differences between European and American business practices, Jacqueline provides insight into varying technology adoption rates and customer expectations across regions. She observes that European markets tend to prioritize human-centric approaches over technology-first solutions, leading to different expectations around brand interactions and digital touchpoints.The episode concludes with Jacqueline introducing SeedX's upcoming product - a centralized platform that helps marketers automate task flows by connecting email, calendar, CRM, and analytics systems through a single AI agent.Memorable Quotes"I always joke that entrepreneurship kind of found me. I didn't know that I wanted to be an entrepreneur." This quote encapsulates Jacqueline's organic entry into the business world, highlighting how sometimes the best ventures emerge from solving immediate problems rather than following predetermined plans."The human input of the overall strategy and how all of the pieces go together is more important than ever than the very specific kind of tweaking of an ad." This statement addresses the evolving role of marketing professionals in an AI-driven world, emphasizing strategic thinking over tactical execution."We want AI to take away all of those mundane tasks that we don't want to spend all of our time doing or that suck the creativity out of us." Jacqueline's perspective on AI integration reflects a balanced approach that leverages technology while preserving human value.Final ThoughtsJacqueline Basulto's journey from frustrated Google intern to successful agency founder demonstrates how identifying market gaps can lead to sustainable business solutions. Her emphasis on holistic marketing strategies, financial alignment, and human-centered AI integration provides valuable guidance for businesses navigating today's complex digital landscape. The conversation reveals that while technology continues advancing, the need for strategic thinking and comprehensive approaches becomes more critical than ever. Perhaps the most important lesson from this episode is understanding that successful growth marketing isn't about choosing between human expertise and technological efficiency - it's about 

In this episode of Talk Commerce, Brent Peterson speaks with Will Haire, co-founder of BellaVix, a marketplace marketing agency. They discuss strategies for brands to maximize their sales on platforms like Amazon, Walmart, and Target, particularly during key sales events like Prime Day. Will shares insights on advertising strategies, the importance of brick-and-mortar presence, and the role of social media in driving traffic to e-commerce sites. The conversation emphasizes the need for brands to focus on platform mastery and the significance of understanding consumer behavior in the digital marketplace.TakeawaysBellaVix helps brands scale on Amazon, Walmart, and Target.Prime Day is a crucial sales event for Amazon sellers.Brands should focus on one platform before expanding.Post-Prime Day requires a reset for many brands.Walmart's e-commerce strategy focuses on buy online, pick up in store.Target's advertising platform is limited but offers less competition.Brick-and-mortar presence can enhance brand visibility.Discounts can drive sales, but profitability is key.Social media can drive traffic to both websites and Amazon.Understanding consumer behavior is essential for e-commerce success.Chapters00:00Introduction to Will Hare and BellaVix03:44Understanding Prime Day and Its Impact08:38Advertising Strategies for Amazon and Beyond09:43Walmart vs. Target: E-commerce Strategies13:57The Importance of Brick-and-Mortar Presence17:06Key Shopping Days for E-commerce Brands20:19Social Media and E-commerce Integration22:06Closing Thoughts and Shameless Plug23:08TC - Outtro All AV version 1.mp4

In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the need for businesses to adapt to changing buyer expectations and the importance of owning data and code in e-commerce platforms.TakeawaysOro Commerce was founded by the original Magento team to serve the B2B community.B2B commerce has unique challenges that differ from B2C, including longer sales processes and approval workflows.No-code solutions empower business users to make changes without relying on developers.AI can enhance the buying process but trust is crucial in B2B transactions.Sales reps play a vital role in B2B e-commerce, providing trust and support to buyers.Buyer intent is critical in B2B, as many orders start with online searches.Hyva has revitalized the Magento ecosystem, providing modern solutions for merchants.Owning your data and code is essential for long-term success in e-commerce.E-commerce platforms must adapt to provide a seamless experience for buyers.The future of commerce may involve agentic buying agents, but human interaction remains important.Chapters00:00Introduction to Oro Commerce and Its Origins06:53The Importance of No-Code Solutions12:13Introduction to Case Studies as a Sales Tool48:19TC - Outtro All AV version 1.mp4

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.TakeawaysOmneky generates personalized ads at scale using AI.The mission is to democratize growth for businesses of all sizes.Agentic AI transforms advertising into a business sales driver.Omnichannel advertising allows for better results across platforms.Demand generation is a larger market than demand capture.Retargeting can serve both demand generation and demand capture.Ad fatigue significantly decreases conversion rates.Automating media buying reduces costs and learning curves.AI's role in advertising will continue to grow.Omneky offers a free trial for users to explore its capabilities.Chapters00:00Introduction to OmniKey and AI in Advertising19:36TC - Outtro All AV version 1.mp4

Pastor Brent PetersonDaniel 7:1-18For more information please visit:https://nampacollegechurch.com

Live from eTail in Palm Springs, CEO of Avenue7 Media and longtime friend of the program Jason Boyce joins us. Also, featuring our great podcast friend Brent Peterson, Host of Talk Commerce.    Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Guest: Jason Boyce  LinkedIn:https:https://www.linkedin.com/in/jasonrboyce/ Company:https://avenue7media.com/ Guest: Brent Peterson LinkedIn:https://www.linkedin.com/in/brentwpeterson/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of video marketing, and real-world success stories from various industries. The conversation emphasizes the need for authenticity and consistency in video marketing, as well as the potential for significant conversion rates through effective video strategies.takeawaysVideo is becoming a foundational channel for companies.Social commerce is projected to exceed $8 trillion by 2030.Authentic and consistent video content drives customer engagement.Short form videos are effective for immediate conversion.Live shopping events can significantly boost sales.Repurposing existing videos can save time and resources.Video is crucial for building trust with potential customers.E-commerce is evolving with the integration of video.Brands need to create a direct relationship with consumers.The future of marketing will heavily rely on video content.Sound Bites"Social commerce is probably what driving it.""Video is a very powerful way to create engagement.""Video keeps users more time on their platforms."Chapters00:00Introduction to Vimeo and Eitan Koter05:56Integrating Video with E-commerce Platforms12:32The Importance of Authentic Content18:14Effective Call-to-Actions in Video24:17Future Trends in Video Commerce

In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating exciting for consumers.takeawaysConfetti Snacks was founded to combat food waste by using imperfect produce.Betty Lu's entrepreneurial journey began with a desire to create a lasting impact.The company focuses on innovative flavors inspired by global cuisines.Sustainability is a core value, with a commitment to upcycling food waste.Confetti Snacks aims to change perceptions of vegetables through delicious snacks.The brand has gained traction in major retailers like Walmart and Disney.Consumer curiosity drives sales, as the product stands out in the market.Betty emphasizes the importance of taste in promoting healthy eating.The company is expanding its product line and exploring new flavors.Confetti Snacks is actively working on partnerships to increase brand visibility.Sound Bites"I wanted to create the anti-thesis of a potato chip.""Nearly one third of edible produce are thrown away every year.""We have a huge pleasure of working with Disney."Chapters00:00Introduction to Confetti Snacks and Betty Lu05:58The Entrepreneurial Journey and Inspiration Behind Confetti Snacks11:18Innovative Snack Production and Flavor Development14:42Cultural Influence and Culinary Adventures16:22Challenges in Brand Growth and Market Penetration19:18Sustainability and Upcycling in the Snack Industry22:23Sales Channels and Distribution Strategies28:13Future Flavors and Partnerships32:49Closing Thoughts and Consumer Reception

In this episode of Talk Commerce, Brent Peterson interviews Kyle Hency, CEO of GoodDay Software, who shares insights from his journey as a co-founder of Chubbies and his current mission to innovate ERP solutions for small brands. The conversation explores the operational challenges brands face today, the evolution of client expectations in technology, and the unique entrepreneurial environment in Austin, Texas. Kyle emphasizes the importance of building accessible tools for brands and the impact of AI on brand building, while also looking ahead to trends for the upcoming holiday season.takeawaysKyle Hency is the CEO of GoodDay Software, previously co-founder of Chubbies.Chubbies was built to authentically connect with a younger audience.GoodDay Software aims to simplify ERP solutions for small brands.Operational challenges for brands include inventory management and market competition.The technology landscape is evolving, with higher expectations from clients.AI is changing the way brands interact with technology and consumers.Austin's tech scene is thriving due to its supportive environment and lower cost of living.GoodDay Software focuses on providing a centralized operating system for brands.The holiday season is expected to show positive trends for brands after a tough period.Collaboration among brands in the e-commerce space is crucial for success.Sound Bites"Every day is a good day.""The cost of living is just so transformative.""It's a system that does a lot more for you."Chapters00:00Introduction to Kyle Hency and GoodDay Software02:57The Journey from Chubbies to GoodDay Software05:37Operational Challenges for Brands08:20Building Solutions from Real Pain Points11:24The Evolution of Client Expectations14:03The Future of ERP Systems16:33The Impact of Economic Trends on Brands19:27Austin's Unique Innovation Ecosystem21:57GoodDay's Mission and Offerings

In this special holiday edition of Talk Commerce, host Brent Peterson joins forces with Scott Ohsman of Always Off Brand for an entertaining live recording from Shoptoberfest, sponsored by Shopware. Recorded in Brooklyn, NY, this collaborative episode features an engaging conversation with two dynamic guests: Noah Oakenberg from Above the Fray, a Portland-based solutions integrator specializing in B2B manufacturing, and Rohit Padanga, co-founder and CEO of Zamp, a comprehensive sales tax compliance solution provider.Key Discussion Points:The importance of building authentic customer relationships before pushing salesInside perspectives on Shoptoberfest and the Shopware communityCandid insights into agency-client relationships and partnership alignmentStrategic approaches to sales tax compliance in e-commerceReal-world experiences in agency management and client acquisitionSpecial Guests:Noah Oakenberg - Above the Fray (abovethefray.io)Rohit Padanga - Zamp (zamp.com)Co-Hosts:Brent Peterson - Talk CommerceScott Ohsman - Always Off BrandRecorded live at Shoptoberfest in Brooklyn, NY, this collaborative holiday special brings together the best of both podcasts for an insightful and entertaining discussion about the future of e-commerce and digital partnerships.Sponsored by Shopware

Our collaboration with Brent Peterson and TALK COMMERCE podcast continues at Shoptoberfest presented by Shopware in Brooklyn, NY. We hear Maier drop some knowledge on his Bmeir agency full ecommerce hotline and where he thinks the future of ecommerce is moving. So much learning and laughing at the BEER HALL.  Always Off Brand is Ecommerce Simplified, Learn & Laugh!  Our SPONSOR is back! They are back MAGIC MIND!!  Go to their website! https://magicmind.com/pages/hp-v1   Scott has been using Magic Mind and is the best MENTAL PERFORMANCE Shot there is out there! Our listeners get a FREE trial offer to try out Magic Mind for yourself and get the mental performance you want! Get a 3 sample pack for free! And now you can get 20% off one-time purchase and subscriptions.    CODES: ALWAYSOFF20 -  https://magicmind.com/ALWAYSOFF20   - 20% off for one-time purchases and subscriptions- the rest of the episodes   ALWAYSOFFTRIAL -  https://magicmind.com/ALWAYSOFFTRIAL  - get a 3 sample pack for free- 1st episode   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Maier Bianchi LinkedIn: https://www.linkedin.com/in/maierbianchi/ Website:https://bemeir.com/ Co-Host: Brent Peterson from TALK COMMERCE  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Website:https://www.contentbasis.io/ PODCAST: TALK COMMERCE - https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656   Presented by Shopware  Visit at https://www.shopware.com/en/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Our collaboration with Brent Peterson and TALK COMMERCE podcast continues at Shoptoberfest presented by Shopware in Brooklyn, NY. We hang out and chat with the President of January Digital, Sarah Engel and Senior Marketing Manager with January Digital Danielle Kurtz. What a great conversation and Sarah and Danielle do a great job keeping Scott & Brent on Track!   Always Off Brand is Ecommerce Simplified, Learn & Laugh!  QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Sarah Engel  LinkedIn: https://www.linkedin.com/in/sarahengel/ Website: https://januarydigital.com/   Guest: Danielle Kurtz LinkedIn:https://www.linkedin.com/in/danielle-kurtz-797a25176/ Website: https://januarydigital.com/   Co-Host: Brent Peterson from TALK COMMERCE  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Website:https://www.contentbasis.io/ PODCAST: TALK COMMERCE - https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656   Presented by Shopware  Visit at https://www.shopware.com/en/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Our collaboration with Brent Peterson and TALK COMMERCE podcast continues at Shoptoberfest presented by Shopware in Brooklyn, NY. We sit down with Robert Rand from iPaas, who tells us why everyone should iPaas all tech stacks!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!  QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Robert Rand  LinkedIn: https://www.linkedin.com/in/rrand1/ Website: https://www.ipaas.com/   Co-Host: Brent Peterson from TALK COMMERCE  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Website:https://www.contentbasis.io/ PODCAST: TALK COMMERCE - https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656   Presented by Shopware  Visit at https://www.shopware.com/en/   Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

LIVE from eTail east in Boston, MA we bring you another awesome conversation with the VP Customer Experience & Loyalty at Boll & Branch. Guest co-host, Lauren Livak-Gilbert and surprise guest, Brent Peterson with Talk Commerce Podcast joins Scotty O. Boll & Branch is a premier organic bedding company that has taken personal service to a new level from startup to big scale and has not lost a step. Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Etail Website: https://etaileast.wbresearch.com/ eTail Palm Springs CODE FOR 20% OFF - ETAILPARTNER February 24-27 2025   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Anna Esrov LinkedIn: https://www.linkedin.com/in/anna-esrov-1864191a/ Guest Co-Host Lauren Livak Gilbert LinkedIn: https://www.linkedin.com/in/laurenlivak/ Website: https://www.digitalshelfinstitute.org/ Podcast: Unpacking The Digital Shelf: https://www.digitalshelfinstitute.org/ecommerce-podcast/   Brent Peterson LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Website: https://contentbasis.io Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Investor, get notified first when our industrial deal launches: https://share.hsforms.com/1JdTr6KMMR0-YKumCXZEa4Adir9h This is not a commitment, just a way to give you exclusivity once we launch. This episode is a masterclass on industrial real estate with Ben Fraser, CIO of Aspen Funds and Brent Peterson, VP - Director of Industrial Brokerage at AREA. We discuss how to find the best industrial real estate investments in 2024, and much more. Interested in our upcoming industrial real estate deal? Get notified first: https://share.hsforms.com/1JdTr6KMMR0-YKumCXZEa4Adir9h Get our FREE 2024 Economic Forecast: https://www.investwithaspen.com/free-economic-report This podcast is sponsored by Aspen Funds which focuses on Private Credit, Industrial Real Estate, and Oil and Gas offerings for accredited investors: https://aspenfunds.us/ Follow Aspen Funds LinkedIn: https://www.linkedin.com/company/aspen-funds/ ⁠⁠ Instagram: https://www.instagram.com/aspenfunds/ Facebook: https://www.facebook.com/aspenfunds/ Connect with Ben Fraser on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/benwfraser/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brent Peterson on LinkedIn https://www.linkedin.com/in/brent-peterson-6944a510/