Podcasts about drift rock

Who built this? Why did they build this? What was the purpose of this?Sometimes, marketing can look a lot like archaeology. Unearthing ancient relics, reverse engineering them, and trying to understand how they were used by your ancestors. Like an ape discovering a tool for the first time, you look at them with a mix of bewilderment and awe. I didn't know we were so advanced back in --- 2011.You've discovered a marketing artifact, and the internet is full of them. Form submits that go to legacy email automation systems, blog posts written before the last ice age, and strategies for a trend that went extinct long ago.As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.Honestly, you'll encounter this more in your career than you'd probably like, so we're going to chat about how to work with marketing artifactsIn the world of tech startups, a lot of marketers only last a 12-18 months before they move on to their next position. They make a bunch of content, then move on, someone comes in to fill their role. This type of inheritance is super common in all areas of marketing. Why is this a problem? No one joining a marketing company wants to inherit someone else's mess. It's like renting an AirBnB and finding the dishwasher is still full of dirty dishes.  At least, that's the perception. The problem is that marketers love to create net new content. We've been programmed to think content is king -- and have responded by creating mountains and mountains of content.  Most of us in marketing come from some form of content creation background -- it's literally our instinct. Nothing sucks the wind out of a new job like cleaning up someone else's mess. It's easy for the content side to sweep things under the rug. But for tech systems, it's way harder to clean up.You get this perception that tool X sucks or tool Y sucks.  I know you're deeper in the ops area -- how often do you hear a new CMO or VP start looking to migrate off of marketo or hubspot or whatever? Yea very often. Senior leaders come in with the tools they are familiar with and demand a migration in the next year haha I've had the experience of building on a fresh underutilized instance of Pardot Configuring and managing the Marketo beast you gave me the keys for at Klipfolio. Funny enough, now that you're back at Klipfolio, you were stuck uncovering some of the webs I tangled. I've also had the migration side of this as well, while I was migrating out of Hubspot, you were migrating to Hubspot. Martech artifacts are everywhere! The maretch landscape of doom is growing everyday, and each of these vendors can easily be a failed trial. If it's a free product, then you could be using it forever. One thing that really gets me is how underutilized existing software is before we start asking for budget for the next thing. I was the type of kid who had to finish each portion on my plate before I moved on to the next thing -- I'd eat my broccoli, then my potatoes, then my chicken.In marketing automation especially, you get players like Marketo / HubSpot that have so many features available out of the box. These features sometimes, however, aren't as powerful as you can get from other tools. I noticed this with web personalization and forms. Hubspot has a blog CMS, they have email automation, they have forms, they have a CRM… they have something for everyone… That's a really great way to make a mediocre tool. Everything is average to please the average user.  We use 4 tools instead of Hubspot and they all give us features and powers that hubspot alone cannot. We moved our blog to Ghost which has a beautiful UX and writing experience for my content team and they were pumped to get out of the clunky HS CMS We moved email automation to Customer.io, honestly my favorite email workflow building tool. Super intuitive and fast.  I'm a huge fan of convertflow for forms, DriftRock a UK startup is also doing cool things with forms. No one wants to use a crappy tool. And obviously we use Close for our CRM.  These 4 tools cost us less than hubspot alone cost us. Totally. Also, we all like shiny objects: I think the key is to identify areas where you want to bring in a new tool. Check your toolset out, and see if they have a version of that feature. Run a test or experiment, and validate your approach. Speaking of forms, what about the web form that submits to nowhere? When I migrated out of hubspot forms, Close had like 200+ ebook and gated content forms that I needed to re-create and map to a download link and a resource. Lots of companies don't manage this well.  Yeah, customer's hate this -- it's right up there with online chat that doesn't connect with a live agent. This happens so often -- it's not even funny It's actually really hard to find things like form embeds on a website. I use a tool called screaming frog which has a custom extraction tool which allows you to specify different selectors to crawl your website The other way to do this is to look at forms within your system and pull them out that way -- only works if you know all the systems at play You're giving me PTSD. Enough about marketing automation and let's talk about the website.JT, I know you spend a lot of time in SEO land -- from talking with you I know you're really big on updating existing content instead of just creating new content. Walk us through the advantages of that.Years ago I ran an experiment where I started updating existing content to see if I could improve traffic and rankings. What I found is that I could consistently move pages from 2nd page and beyond to the first page => this gave something like a 200-400% lift on conversions.SEO is like gardening. You don't just toss a bunch of seeds in the ground and expect them to grow. You need to tend them and nurture them in order for them to growWhat about when the garden is overrun with weeds and the last gardener has skipped town?Resist the temptation to clearcut! There are often very valuable plants in that garden.  As an SEO, you need to get good at determining which pieces of content are distractions and which pieces of content are really valuable Use search console's GA plug-in to see conversion rates and traffic What types of problems do you see when trying to clear out the garden? Outdated messaging, positioning Language Trends that have died JT, is there really value in updating and managing all this content? We live in such a transactional society, it's almost always easier to create new. Heck yes it's easier to start from scratch. I resist that temptation all the time -- it's hard to look at a web page that is ranking on second page, figure out why it ranks, and how to preserve it's ranking. There is a ton of value in this, however. I've seen first-hand how often a simple update can yield a big result. It's way easier to improve the performance of a 2nd page asset than get a new asset all the way to 2nd page. I feel like it's a skillset that you really need to work on. In my own career as a consultant and in-house marketer, I've almost always seen or been a part of website migration projects. I think this is one of the most common large scale projects for any marketer. If you're on the SEO or content side, you're going to spend a lot of time redesigning and relaunching websites. In other words, get good at sifting through marketing artifacts.✌️--Intro music by Wowa via Unminus

In this episode, the Drift Rider crew explores the Drift Rock (again), and -- sure enough -- they find trouble is afoot.

With the Drift Rock and the Acreon in their rearview, the Sarissa is intercepted on its way back to Absalom Station. Visit us on Patreon at http://www.patreon.com/glasscannon to unlock an exclusive Patrons-only podcast along with other rewards and check out http://www.glasscannonpodcast.com to join in on all the fun happening in #GCPNation! Learn more about your ad choices. Visit megaphone.fm/adchoices

Cyna, Ion, Maia, and Zenka travel to Qabarat University on the planet Castrovel to further investigate the Drift Rock. This episode is part of the Dead Suns saga, and contains spoilers for the Dead Suns Adventure Path published by Paizo. Follow Maximum Pew Pew at our website, on Facebook, or on Twitter. If you are enjoying Maximum Pew Pew, consider donating via Patreon. Your contributions will help offset hosting, put snacks on the table, and commission artists and makers that we love. The "Starfinder Roleplaying Game" and "Dead Suns Adventure Path" are products of Paizo, Inc. Title and credit theme music provided by Overclocked Remix and created by CFX. Ambient music provided by Tabletop Audio.

Cyna, Ion, Maia, and Zenka report their drift rock findings and have some customization work done on the Sunrise Maiden. This episode is part of the Dead Suns saga, and contains spoilers for the Dead Suns Adventure Path published by Paizo. Follow Maximum Pew Pew at our website, on Facebook, or on Twitter. If you are enjoying Maximum Pew Pew, consider donating via Patreon. Your contributions will help offset hosting, put snacks on the table, and commission artists and makers that we love. The "Starfinder Roleplaying Game" and "Dead Suns Adventure Path" are products of Paizo, Inc. Title and credit theme music provided by Overclocked Remix and created by CFX. Ambient music provided by Tabletop Audio.

After an unlikely victory, the party continues their exploration of the mysterious Drift Rock. Visit us on Patreon at http://www.patreon.com/glasscannon to unlock an exclusive Patrons-only podcast along with other rewards and check out http://www.glasscannonpodcast.com to join in on all the fun happening in #GCPNation! Learn more about your ad choices. Visit megaphone.fm/adchoices

The party is eager to solve the mystery behind the Drift Rock findings but first, they must contend with a

Cyna, Ion, Maia, and Zenka uncover a long-lost spacer with one final gift. This episode is part of the Dead Suns saga, and contains spoilers for the Dead Suns Adventure Path published by Paizo. Follow Maximum Pew Pew at our website, on Facebook, or on Twitter. If you are enjoying Maximum Pew Pew, consider donating via Patreon. Your contributions will help offset hosting, put snacks on the table, and commission artists and makers that we love. The "Starfinder Roleplaying Game" and "Dead Suns Adventure Path" are products of Paizo, Inc. Title and credit theme music provided by Overclocked Remix and created by CFX. Ambient music provided by Tabletop Audio.

Cyna, Ion, Maia, and Zenka encounter resistance during their exploration of the drift rock. This episode is part of the Dead Suns saga, and contains spoilers for the Dead Suns Adventure Path published by Paizo. Follow Maximum Pew Pew at our website, on Facebook, or on Twitter. If you are enjoying Maximum Pew Pew, consider donating via Patreon. Your contributions will help offset hosting, put snacks on the table, and commission artists and makers that we love. The "Starfinder Roleplaying Game" and "Dead Suns Adventure Path" are products of Paizo, Inc. Title and credit theme music provided by Overclocked Remix and created by CFX. Ambient music provided by Tabletop Audio.

After discovering the body of a missing member of the Acreon's crew while floating through Zero-G on the Drift Rock, the party soon finds yet another whose fate was surprisingly worse! Visit us on Patreon at http://www.patreon.com/glasscannon to unlock an exclusive Patrons-only podcast along with other rewards and check out http://www.glasscannonpodcast.com to join in on all the fun happening in #GCPNation! Learn more about your ad choices. Visit megaphone.fm/adchoices

Cyna, Ion, Maia, and Zenka begin their investigation of the drift rock. This episode is part of the Dead Suns saga, and contains spoilers for the Dead Suns Adventure Path published by Paizo. Follow Maximum Pew Pew at our website, on Facebook, or on Twitter. If you are enjoying Maximum Pew Pew, consider donating via Patreon. Your contributions will help offset hosting, put snacks on the table, and commission artists and makers that we love. The "Starfinder Roleplaying Game" and "Dead Suns Adventure Path" are products of Paizo, Inc. Title and credit theme music provided by Overclocked Remix and created by CFX. Ambient music provided by Tabletop Audio.

As the crew explores the strange tunnels of the Drift Rock, they soon find out they are not alone! Visit us on Patreon at http://www.patreon.com/glasscannon to unlock an exclusive Patrons-only podcast along with other rewards and check out http://www.glasscannonpodcast.com to join in on all the fun happening in #GCPNation! Learn more about your ad choices. Visit megaphone.fm/adchoices

Finally free of the Drift Rock, the party takes their new ship and plot a course for Absalom Station. But

The crew braves the unforgiving vacuum of space to investigate the mysterious Drift Rock. Visit us on Patreon at http://www.patreon.com/glasscannon to unlock an exclusive Patrons-only podcast along with other rewards and check out http://www.glasscannonpodcast.com to join in on all the fun happening in #GCPNation! Learn more about your ad choices. Visit megaphone.fm/adchoices

With their new ally in tow, Domash, Kima, Krios and Rats venture further into the Drift Rock trying to locate

The crew reaches the quarantine zone where the derelict mining ship and mysterious Drift Rock float ominously in space. Hoping to discover what happened to the missing crew, they hesitantly board the Acreon. Visit us on Patreon at http://www.patreon.com/glasscannon to unlock an exclusive Patrons-only podcast along with other rewards and check out http://www.glasscannonpodcast.com to join in on all the fun happening in #GCPNation! Learn more about your ad choices. Visit megaphone.fm/adchoices

The crew take some time to recuperate before investigating the drift rock further. Editing by Alex Morris Sound Design by

Before the Starfinders can make their way off Absalom Station to investigate the Acreon and the Drift Rock, yet another group reaches out to enlighten the party to their cause. Visit us on Patreon at http://www.patreon.com/glasscannon to unlock an exclusive Patrons-only podcast along with other rewards and check out http://www.glasscannonpodcast.com to join in on all the fun happening in #GCPNation! Learn more about your ad choices. Visit megaphone.fm/adchoices

The boys return to Starfinder HQ for a debriefing and to get their next mission – investigate the strange alien writing they found on the Drift Rock. The trail leads to Hirogi’s home planet of Castrovel, and specifically to Qabarat University. Hirogi is happy to be on his home turf, Rusty is unnerved by a … Continue reading "Dead Suns 026: Back To School" The post Dead Suns 026: Back To School appeared first on Roll For Combat: Paizo's Official Pathfinder & Starfinder Actual Play Podcasts.

The crew returns to the Drift Rock and the crew finally finds a way home. Unfortunately, it’s being guarded by… something. Something with lots and lots of teeth. And the time has finally come… THE BUTTON gets pushed! Also this week, GM Stephen discusses how to recognize and prevent players from playing other people’s PCs. Also, … Continue reading "Dead Suns 024: Exit Through the Drift Shop" The post Dead Suns 024: Exit Through the Drift Shop appeared first on Roll For Combat: Paizo's Official Pathfinder & Starfinder Actual Play Podcasts.

The party learns the hard way that combat gets unpredictable when people start running into each other in zero-gravity. We also bid farewell to one of our goblin friends, and unravel the fate of the remaining Drift Rock crew. Also this week, GM Stephen discusses when a GM should simply skip content or a big … Continue reading "Dead Suns 021: Screw You, Isaac Newton!" The post Dead Suns 021: Screw You, Isaac Newton! appeared first on Roll For Combat: Paizo's Official Pathfinder & Starfinder Actual Play Podcasts.

Our ever-growing party of adventurers explores even deeper into the Drift Rock. After making short work of a warm-up fight, the team has to face a challenge of a hard-to-navigate part of the caverns. Mo and Tuttle improvise a solution that resembles deep-sea fishing. It turns out ysoki makes good bait, but it’s not fish … Continue reading "Dead Suns 020: Mo Dupinsky: Fishin’ Reptilian" The post Dead Suns 020: Mo Dupinsky: Fishin’ Reptilian appeared first on Roll For Combat: Paizo's Official Pathfinder & Starfinder Actual Play Podcasts.

We start our episode with a partial look at the official character sheet for John Compton’s FrankenCHDRR rebuild. Chainsaw wings? Junk cannon? Tactical razor-bat? Yes, please! Getting back to the game, the team follows the trail of clues out to the Drift Rock, but their plans hit an unforeseen snag. Once on the Drift Rock, … Continue reading "Dead Suns 018: Nuthin’ But a ‘Zero-G’ Thang" The post Dead Suns 018: Nuthin’ But a ‘Zero-G’ Thang appeared first on Roll For Combat: Paizo's Official Pathfinder & Starfinder Actual Play Podcasts.

Our heroes return triumphantly to Absalom Station to find that they have gone viral on the Infosphere, thanks to their adventures on the Drift Rock streamed on Eoxian Reality TV. At Starfinder Society HQ, they are given their next mission: to follow in the footsteps of a Lashunta Explorer and head to Qabarat University on Castrovel. They also visit the Eoxian ambassador Nor, who points out something odd about Alyndra's tattoo. Crit Bits: Learn more about everyone's favorite Vesk pirate, Edrass Veraanas. Where does he come from? What makes him tick? 

Deep in the bowels of the Drift Rock, our adventurers discover the fate of one M. Nash. Who was she, and what dangers do her logs portend? A welcome sight awaits them at the end of their exploratory quest. Crit Bits: Rob McCreary, Starfinder developer and author of Incident at Absalom Station, joins us to talk all things Starfinder.

Cautiously, the group continues their search through the mysterious cave on the Drift Rock. But they quickly discover they aren't alone. Will they survive the zombie-infested cave? And just what kind of "cave" is this, after all?

The Three Amigos and Bob... and Tik. Continue their search inside the Acreon and begin exploring the secrets the Drift Rock holds. The post Episode 8: We're Not Heroes appeared first on The Side Quest Inn Podcast.

For the first time since joining forces, the group splits the party, as ANDIS-147 flies off in pursuit of their nemesis, Darius Gilcrest. Who will live and who will die out there on that drift rock? Crit Bit: Get to know Alyndra Vallis.

Special Guest: Eamon Tuhami of Motivii.com Join us as we discuss what's more important happiness or motivation? Happiness and motivation are linked, they are both important. But happiness and what impacts it is a much more complex issue. The system of levers that affect motivation is a bit more clear cut, so it’s simpler for all of us as individuals or organisations to concentrate on the things that motivate, rather than figuring out what will truly make someone happy in that particular moment. We discuss why Motivii focuses on motivation. Because if we can improve it, then we improve happiness, engagement, fulfillment and everything else that you feel once you have achieved something. Eamon is a digital entrepreneur and angel investor. He’s the CEO of Motivii, an engagement platform that uses data to make work better. Launched in early 2015, Motivii strives to improve motivation and drive engagement in organisations across the world through understanding what motivates individuals and helping them communicate better. Managers receive personalised insight on their own team while senior management get access to powerful anonymised People Analytics, surfacing insights into the whole organisations’s motivation and ways to improve it. Eamon’s track record includes helping launch Experian’s Consumer Division and growing it into a £100million business and agreeing the first big advertising deal with Facebook in the UK. Eamon has created and run multiple agencies, working with AOL, WGSN, Wonga or VisualDNA. He’s an investor and mentor in a number of London startup businesses including Glisser, Zzish or Driftrock. Host: Jo Moffatt

Matt was the 3rd team member at Forward Internet Group, helping take it from a startup to a portfolio spending $100 million a year on Google Adwords. As an expert technical marketer, he helped develop software that gave his clients an unfair edge over the competition. His latest startup, DriftRock, helps brands reach more customers using the power of data.

Matt was the 3rd team member at Forward Internet Group, helping take it from a startup to a portfolio spending $100 million a year on Google Adwords. As an expert technical marketer, he helped develop software that gave his clients an unfair edge over the competition. His latest startup, DriftRock, helps brands reach more customers using the power of data.